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src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-visitor-tracking-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Website Visitor Tracking</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Turn page views into pipeline</p></a></li></ul></li><li class="SubMenu_sub_menu_column__vxZQ2" data-cy="sub_menu_column"><div data-cy="column_title" class="SubMenu_column_title__EluMq mangave">Engagement</div><ul class="SubMenu_column_list__PDMQG" style="grid-template-columns:repeat(1, minmax(0, 1fr))"><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/products/engage"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="18" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-sales-auto-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Sales Automation</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Streamline phone and email outreach</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/products/chorus"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-convo-intel-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Conversation Intelligence</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Analyze every interaction</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/products/chat"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="17" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-website-chat-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Website Chat</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Identify, engage, and route visitors</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/features/form-optimization"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-web-form-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Web Form Optimization</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Ask for less, deliver more</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/features/ad-targeting"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-digital-ad-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Digital Advertising</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Target tailor-made audience</p></a></li></ul></li><li class="SubMenu_sub_menu_column__vxZQ2" data-cy="sub_menu_column"><div data-cy="column_title" class="SubMenu_column_title__EluMq mangave">Orchestration</div><ul class="SubMenu_column_list__PDMQG" style="grid-template-columns:repeat(1, minmax(0, 1fr))"><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/features/workflow-tools"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="17" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-workflows-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Workflows</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Kickstart go-to-market activities</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/features/data-enrichment"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-lead-enrich-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Lead Enrichment</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Append data in real-time</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/features/ideal-customer"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="14" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-predictive-model-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Predictive Modeling</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Meet your next customer</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/solutions/data-as-a-service/data-services"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-data-mngt-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Data Management</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Automate engagement-ready data</p></a></li></ul></li></ul><ul class="SubMenu_columns__AoiZY SubMenu_columns_1___D5HV" style="background-color:#f8f9ff" data-cy="sub_menu_main"><li class="SubMenu_sub_menu_column__vxZQ2" data-cy="sub_menu_column"><ul class="SubMenu_column_list__PDMQG" style="grid-template-columns:repeat(3, minmax(0, 1fr))"><li><a data-cy="link" href="https://market.zoominfo.com/" class="SubMenu_menu_link__7gUvM" aria-current="false"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">App Marketplace</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Get integrations that deliver innovation</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/solutions/enterprise"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Enterprise</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Transformative solutions for industry leaders</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/solutions/data-as-a-service/enterprise-api"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">API</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Deliver data across business systems & workflows</p></a></li></ul></li></ul></div></li><li data-cy="menu_link" data-automation-id="automation-Pricing" class="MenuLink_menu_link__hc_zu MenuLink_dark__fQX4N "><a tabindex="0" class="MenuLink_link__dWxpL" data-cy="link" aria-current="false" href="/pricing"><span class="MenuLink_link_title__IAfn2 MenuLink_dark__fQX4N " data-cy="menu_link_title">Pricing</span></a></li><li data-cy="menu_link" data-automation-id="automation-Our Data" class="MenuLink_menu_link__hc_zu MenuLink_dark__fQX4N "><a tabindex="0" class="MenuLink_link__dWxpL" data-cy="link" aria-current="false" href="/data"><span class="MenuLink_link_title__IAfn2 MenuLink_dark__fQX4N " data-cy="menu_link_title">Our Data</span></a></li><li data-cy="menu_link" data-automation-id="automation-Resources" class="MenuLink_menu_link__hc_zu MenuLink_dark__fQX4N MenuLink_menu_item_has_children__WyIY0 "><a tabindex="0" class="MenuLink_link__dWxpL" id="mainMenuItem_4" aria-expanded="false" data-toggle="dropdown" data-cy="menu_link_anchor" role="button"><span class="MenuLink_link_title__IAfn2 MenuLink_dark__fQX4N " data-cy="menu_link_title">Resources</span></a><div data-cy="sub_menu" class="SubMenu_sub_menu___HkPW SubMenu_close__sRJbH " aria-labelledby="mainMenuItem_4" style="width:40rem;left:-9rem"><ul class="SubMenu_columns__AoiZY SubMenu_columns_2__jymxI" data-cy="sub_menu_main"><li class="SubMenu_sub_menu_column__vxZQ2" data-cy="sub_menu_column"><div data-cy="column_title" class="SubMenu_column_title__EluMq mangave">Learn</div><ul class="SubMenu_column_list__PDMQG" style="grid-template-columns:repeat(1, minmax(0, 1fr))"><li><a data-cy="link" href="https://pipeline.zoominfo.com/" class="SubMenu_menu_link__7gUvM" aria-current="false"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Blog</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/about/case-studies"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Case Studies</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/resources"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Resource Center</span></div></a></li><li><a data-cy="link" href="//www.zoominfo.com/lead-generation-tools" class="SubMenu_menu_link__7gUvM" aria-current="false"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Free Tools</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/plays"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">GTM Plays</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/about/help-center"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Help Center</span></div></a></li></ul></li><li class="SubMenu_sub_menu_column__vxZQ2" data-cy="sub_menu_column"><div data-cy="column_title" class="SubMenu_column_title__EluMq mangave">Company</div><ul class="SubMenu_column_list__PDMQG" style="grid-template-columns:repeat(1, minmax(0, 1fr))"><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/about"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">About Us</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/careers"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Careers</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/partner"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Partner Program</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/newsroom"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Newsroom</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/trust-center"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Trust Center</span></div></a></li></ul></li></ul></div></li></ul></nav><ul class="SideMenu_side_menu__MCGwl SideMenu_reduce_spaces__331bN SideMenu_desktop__CaOLk" data-cy="side_menu"><li data-automation-id="automation-navbar-contact-sales" class="SideMenu_btn_container__iDxF3"><a class="SideMenu_btn__7RzI_ secondary-btn-dark" data-cy="link" href="/free-trial-contact-sales">Contact Sales</a></li><li data-automation-id="automation-navbar-free-trial" class="SideMenu_btn_container__iDxF3"><a class="SideMenu_btn__7RzI_ primary-btn" data-cy="link" href="/free-trial?camp_id=7014y000001e1p9AAA">Free Trial</a></li></ul></div></div></header><main role="main" class="Layout_content__z2wP2" id="main-content" tabindex="-1"><div data-cy="hero-theme-banner-wrapper" id="hero-theme-banner" class="HeroThemeBanner_hero_wrapper__v_xV9 HeroThemeBanner_features__QCrNB HeroThemeBanner_default__dUBzq"><div class="HeroThemeBanner_inner_wrapper__E8Y_8"><div data-cy="hero-content" class=""><section role="region" aria-label="Hero Banner" class="HeroThemeBanner_content_max_width__kU1_u"><div data-cy="default-theme-hero-banner" class="DefaultThemeHeroBanner_body__YTTgv undefined "><div class="DefaultThemeHeroBanner_text_wrapper__WZUQ1"><div data-cy="hero-left-side-content" class="HeroLeftSideContent_wrapper__wTPlt undefined undefined undefined"><h1 class="h1 large" data-cy="hero-red-dot">Turn Page Views Into Pipeline<span data-cy="red-dot" class="red-500">.</span></h1><div class="HeroLeftSideContent_subtitle__ChPGO ivory html-content"><p>Take action on companies exploring your business website with website visitor identification software.</p> </div><div class="HeroLeftSideContent_flex_links__e49yT"><button data-cy="button-popup-form" class="ButtonPopupForm_btn__7eKPz primary-btn HeroLeftSideContent_hero_btn__XC55j primary-btn">Free Trial</button><a class="HeroLeftSideContent_link__zR8t1 text-link dark" data-cy="hero-link" href="/live/websights-lite">Or try a sample</a></div></div></div><div data-cy="media-wrapper" class="DefaultThemeHeroBanner_media_wrapper__R_djp"></div></div><section data-cy="key-features" role="region" aria-label="Default Hero Banner" class="DefaultThemeHeroBanner_features_list__r6E8e"><p data-cy="feature" class="DefaultThemeHeroBanner_feature__LF9q1 h4">Identify website visitors you never knew you had</p><p data-cy="feature" class="DefaultThemeHeroBanner_feature__LF9q1 h4">Connect with the buying team's decision makers</p><p data-cy="feature" class="DefaultThemeHeroBanner_feature__LF9q1 h4">Automate activities across channels and technologies </p></section></section></div></div></div><div class="birch-bg page-pt wrapper-padding" data-cy="content-title"><h2 class="content-max-width-narrow text-center h1">Convert high-quality traffic, even when your business website doesn’t. </h2></div><div class="birch-bg undefined undefined rebranding-pt-pb wrapper-padding" data-cy="content-section"><section aria-label="Content Section" class="content-max-width"><div data-cy="content-section-container" class="ContentSection_content_section__dLRDy ContentSection_base__IFd8R "><div class="ContentSection_content__jW4xe "><div data-cy="content-logo-label" class="ContentSection_label_wrapper__OVF4U ref-label" id="Advanced-Visitor-Identification-&-Insights" tabindex="0"><p data-cy="label" class="eyebrow mangave">Advanced Visitor Identification & Insights</p></div><h2 class="ContentSection_title__GCBY4">Separate buyers from browsers</h2><div class="ContentSection_text__56eDX html-content content-simple"><p>Pair your conventional website insights with website visitor tracking software to identify website visitors whose businesses align with your best-fit customers.</p> </div><button data-cy="button-popup-form" class="ButtonPopupForm_btn__7eKPz primary-btn ContentSection_button__syGLX primary-btn">Free Trial</button></div><div data-cy="content-section-bottom" class="ContentSection_bottom_container__HRY1K "><div class="ContentSection_media_section__2WxaX"><img alt="image" data-cy="image" loading="lazy" width="1140" height="790" decoding="async" data-nimg="1" style="color:transparent;height:auto;max-width:100%" srcSet="https://content.zoominfo.com/wp-content/uploads/2021/12/websights-bestfit.png?w=1200&q=75 1x, https://content.zoominfo.com/wp-content/uploads/2021/12/websights-bestfit.png?w=3840&q=75 2x" src="https://content.zoominfo.com/wp-content/uploads/2021/12/websights-bestfit.png?w=3840&q=75"/></div></div></div></section></div><div class="ivory-bg undefined undefined rebranding-pt-pb wrapper-padding" data-cy="content-section"><section aria-label="Content Section" class="content-max-width"><div data-cy="content-section-container" class="ContentSection_content_section__dLRDy ContentSection_base__IFd8R ContentSection_reverse__pG_2P "><div class="ContentSection_content__jW4xe "><div data-cy="content-logo-label" class="ContentSection_label_wrapper__OVF4U ref-label" id="Actionable-Prospecting-Intelligence" tabindex="0"><p data-cy="label" class="eyebrow mangave">Actionable Prospecting Intelligence</p></div><h2 class="ContentSection_title__GCBY4">Catch and close decision makers</h2><div class="ContentSection_text__56eDX html-content content-simple"><p>Identify decision makers from the businesses visiting your website.</p> <p>Get instant access to key stakeholders’ names, job titles, email addresses, and direct phone numbers with visitor identification software that combines behavioral analytics and prospecting data.</p> </div><button data-cy="button-popup-form" class="ButtonPopupForm_btn__7eKPz primary-btn ContentSection_button__syGLX primary-btn">Free Trial</button></div><div data-cy="content-section-bottom" class="ContentSection_bottom_container__HRY1K ContentSection_reverse__pG_2P "><div class="ContentSection_media_section__2WxaX"><img alt="image" data-cy="image" loading="lazy" width="1406" height="969" decoding="async" data-nimg="1" style="color:transparent;height:auto;max-width:100%" srcSet="https://content.zoominfo.com/wp-content/uploads/2021/12/orgchart.png?w=1920&q=75 1x, https://content.zoominfo.com/wp-content/uploads/2021/12/orgchart.png?w=3840&q=75 2x" src="https://content.zoominfo.com/wp-content/uploads/2021/12/orgchart.png?w=3840&q=75"/></div></div></div></section></div><div class="birch-bg undefined undefined rebranding-pt-pb wrapper-padding" data-cy="content-section"><section aria-label="Content Section" class="content-max-width"><div data-cy="content-section-container" class="ContentSection_content_section__dLRDy ContentSection_base__IFd8R "><div class="ContentSection_content__jW4xe "><div data-cy="content-logo-label" class="ContentSection_label_wrapper__OVF4U ref-label" id="Plug-and-play-Integrations" tabindex="0"><p data-cy="label" class="eyebrow mangave">Plug-and-play Integrations</p></div><h2 class="ContentSection_title__GCBY4">Push activities to your channels & tech stack</h2><div class="ContentSection_text__56eDX html-content content-simple"><p>Take immediate action on website interest with workflows that streamline everything from contact and account creation to sales outreach and digital advertising.</p> </div><button data-cy="button-popup-form" class="ButtonPopupForm_btn__7eKPz primary-btn ContentSection_button__syGLX primary-btn">Free Trial</button></div><div data-cy="content-section-bottom" class="ContentSection_bottom_container__HRY1K "><div class="ContentSection_media_section__2WxaX"><img alt="image" data-cy="image" loading="lazy" width="1383" height="870" decoding="async" data-nimg="1" style="color:transparent;height:auto;max-width:100%" srcSet="https://content.zoominfo.com/wp-content/uploads/2021/12/Website-visitor-workflows-feature.png?w=1920&q=75 1x, https://content.zoominfo.com/wp-content/uploads/2021/12/Website-visitor-workflows-feature.png?w=3840&q=75 2x" src="https://content.zoominfo.com/wp-content/uploads/2021/12/Website-visitor-workflows-feature.png?w=3840&q=75"/></div></div></div></section></div><section role="region" aria-label="Featured Testimonials Slider" data-cy="testimonials-slider" class="TestimonialSlider_testimonial_swiper__Ov_fK birch-bg"><div class="black-bg"><section data-cy="horizontal-gradient" class="HorizontalGradient_horizontal_gradient__nDpBh default-gradient-bg"></section><div class="wrapper-padding"><div class="swiper TestimonialSlider_swiper__5jdg7"><div class="swiper-wrapper"><div class="swiper-slide"><div data-cy="testimonial" id="testimonial-0-Not_only_doe" class="Testimonial_wrapper__rKF6x"><div class="Testimonial_testimonial__0f2ow undefined"><div class="Testimonial_container__gM8o_"><div class="Testimonial_text_block__kNqDa"><h3 data-cy="testimonial-title" class="Testimonial_title__3z3rP">We increased MQLs by 150% and doubled our pipeline!</h3><p data-cy="testimonial-content" class="p large">Not only does WebSights help us to determine which accounts to target and when, it also helps answer important questions like, ‘Is our website converting? What kind of companies do we get traffic from, and how frequently?'</p><div data-cy="testimonial-logo" class="Testimonial_logo__35RsU"><img alt="company logo" data-cy="image" loading="lazy" width="174" height="47" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2021/12/Akorbi-logo.svg"/></div><div data-cy="testimonial-author" class="Testimonial_author_wrapper__nhZaS"><img alt="Ed Cavazos" data-cy="image" loading="lazy" width="59" height="59" decoding="async" data-nimg="1" class="Testimonial_author_img__iZAkv" style="color:transparent" srcSet="https://content.zoominfo.com/wp-content/uploads/2022/01/Ed-Cavazos.jpg?w=64&q=75 1x, https://content.zoominfo.com/wp-content/uploads/2022/01/Ed-Cavazos.jpg?w=128&q=75 2x" src="https://content.zoominfo.com/wp-content/uploads/2022/01/Ed-Cavazos.jpg?w=128&q=75"/><div><h5 class="Testimonial_name__UFygF h5" data-cy="heading">Ed Cavazos</h5><p data-cy="testimonial-author-job-title" class="undefined p ">Executive VP</p></div></div></div></div></div></div></div></div></div></div></div></section><section role="region" aria-label="Frequently Asked Questions" class="FaqAccordion_wrapper__XBN8V ivory-bg page-pt-pb wrapper-padding" data-cy="accordion-wrapper"><div class="FaqAccordion_content__LdIQx content-max-width"><div class="FaqAccordion_body__3AktR " data-cy="body"><div class="FaqAccordion_title_section__PLx_5"><h2 class="h1 capitalize" data-cy="title">Visitor Identification Software FAQs</h2></div><div class="FaqAccordion_faq_section__yOota" data-cy="faq-section"><div data-cy="accordion-item" class="AccordionItem_accordion_item__popJp undefined AccordionItem_default__DcGK6 pointer focus-border" id="accordion-0" tabindex="0"><div data-cy="title-wrapper" class="AccordionItem_title_wrapper__YVqYJ"><span tabindex="0" class="AccordionItem_icon__0DIVd"></span><h3 data-cy="question" class="AccordionItem_accordion_title__KP6_L h4">What is visitor identification software?</h3></div><div data-cy="answer-wrapper" class="AccordionItem_content_wrapper__BlPG3 AccordionItem_close__i9RRi"><div data-cy="answer" class="AccordionItem_content__Zdnb5 html-content"><p><span style="font-weight: 400;">Visitor identification software, or B2B website visitor identification software, helps businesses track and identify their website visitors. </span></p> <p><span style="font-weight: 400;">Without it, you gather only limited information about who’s on your website. </span></p> <p><span style="font-weight: 400;">With visitor identification software, you know the companies who visit your site, the pages they visit, and how often. Using B2B intelligence data, you can access the website visitor’s org chart, identify decision makers’ contact information, and reach out to them. </span></p> <p><span style="font-weight: 400;">Ultimately, visitor identification software gives you the information you need to reach out to prospects with a message that fits their buying activity. </span></p> <p><span style="font-weight: 400;">Learn more about </span><a href="https://pipeline.zoominfo.com/marketing/identify-website-visitors-convert-leads"><span style="font-weight: 400;">how to convert high-quality traffic into marketing leads</span></a><span style="font-weight: 400;"> — even when your business website doesn’t.</span></p> </div></div></div><div data-cy="accordion-item" class="AccordionItem_accordion_item__popJp undefined AccordionItem_default__DcGK6 pointer focus-border" id="accordion-1" tabindex="0"><div data-cy="title-wrapper" class="AccordionItem_title_wrapper__YVqYJ"><span tabindex="0" class="AccordionItem_icon__0DIVd"></span><h3 data-cy="question" class="AccordionItem_accordion_title__KP6_L h4">How does ZoomInfo know a business’s IP address?</h3></div><div data-cy="answer-wrapper" class="AccordionItem_content_wrapper__BlPG3 AccordionItem_close__i9RRi"><div data-cy="answer" class="AccordionItem_content__Zdnb5 html-content"><p><span style="font-weight: 400;">Zoominfo knows a business’s IP address by creating a link between the IP address and website domain. </span></p> <p><span style="font-weight: 400;">Using </span><span style="font-weight: 400;">B2B website visitor identification software, ZoomInfo can identify website visitors who would otherwise remain anonymous.</span></p> <p><span style="font-weight: 400;">See the following prospecting scenario that combines B2B website visitor tracking with automated workflows: </span><a href="https://pipeline.zoominfo.com/marketing/prospects-web-visitor-insights"><span style="font-weight: 400;">Identify Prospects Through Website Visitor Insights</span></a><span style="font-weight: 400;">.</span></p> </div></div></div><div data-cy="accordion-item" class="AccordionItem_accordion_item__popJp undefined AccordionItem_default__DcGK6 pointer focus-border" id="accordion-2" tabindex="0"><div data-cy="title-wrapper" class="AccordionItem_title_wrapper__YVqYJ"><span tabindex="0" class="AccordionItem_icon__0DIVd"></span><h3 data-cy="question" class="AccordionItem_accordion_title__KP6_L h4">How does B2B visitor identification work when employees are working from home?</h3></div><div data-cy="answer-wrapper" class="AccordionItem_content_wrapper__BlPG3 AccordionItem_close__i9RRi"><div data-cy="answer" class="AccordionItem_content__Zdnb5 html-content"><p><span style="font-weight: 400;">B2B website visitor identification works by creating a link between a remote worker’s IP address and their company domain when employees are not working in the office. </span></p> <p><span style="font-weight: 400;">The website visitor tracking software does a reverse IP-address lookup to identify otherwise anonymous website visitors. The visitor tracking tool then matches the IP address to a company. </span></p> <p><span style="font-weight: 400;">Whether a website visitor is working off-site at a Starbucks or from their home office, your website visitor identification software will recognize the visitor as “a company.”</span></p> <p><span style="font-weight: 400;">See how ZoomInfo’s website visitor identification software adapted during the pandemic in </span><a href="https://pipeline.zoominfo.com/marketing/company-ip-wfh"><span style="font-weight: 400;">How ZoomInfo’s B2B IP Lookup Adapts to WFH Environment</span></a><span style="font-weight: 400;">.</span></p> </div></div></div></div></div></div></section><div data-cy="cta-banner" class="CtaBanner_wrapper__0W0xQ"><div data-cy="wrapper" class="CtaBanner_container__0cylK CtaBanner_simple__5l6s1 CtaBanner_features__PhuOQ wrapper-padding"><div class="CtaBanner_content__WA1It CtaBanner_simple__5l6s1 content-max-width"><div class="CtaBanner_text__fDg4K 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