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(min-width:40em){.featurecontent-module--content--a1e05{padding-inline:80px}}.featurecontent-module--content--active--162aa{opacity:1;pointer-events:auto;transform:translateX(0)}.featurecontent-module--title--7686a{font-size:20px;font-weight:700}.featurecontent-module--subtitle--42936{font-size:14px;margin-top:16px}.featurecontent-module--feature-section--3da2c{display:flex;flex-direction:column;gap:12px;margin-top:16px}.subnav-module--container--ccc63{height:100%;position:relative}.subnavitem-module--item--7c8fb{width:100%}.megamenuv2item-module--button--7825b{margin:0;padding:0;width:100%}.megamenuv2item-module--mega-menu-v2--e12b3{background-color:var(--color-white);display:flex;flex-direction:column;height:100%;left:0;opacity:0;padding-top:30px;pointer-events:none;position:absolute;top:0;transform:translateX(10%);transition:opacity .15s ease 0s,transform .15s ease 0s;width:100%;z-index:1}.megamenuv2item-module--mega-menu-v2--active--10aef{opacity:1;pointer-events:auto;transform:translateX(0)}.megamenuv2item-module--body--8968d{height:100%;position:relative}.megamenucompactitem-module--container--f572f{overflow:hidden;width:100%}.megamenucompactitem-module--button--64598{align-items:center;background-color:var(--color-white);border:none;display:flex;justify-content:space-between;margin:0;outline:none;padding:0;width:100%}.megamenucompactitem-module--list-items--36478{box-sizing:border-box;height:0;overflow:hidden;transition:height .2s linear 0s}.megamenucompactitem-module--list-items--expanded--9916d{overflow:visible}.megamenucompactitem-module--list-container--fc764{display:flex;flex-direction:column;gap:20px;padding-block-end:16px}.megamenucompactitem-module--list-title--5c103{border-block-end:1px solid #dbdbdb;color:#000;font-size:20px;font-weight:600;line-height:20px;margin-block-end:16px;margin-inline:32px 16px;padding-block-end:16px}@media 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#dbdbdb}.mobile-module--container--122da{align-items:center;display:flex;gap:24px;justify-content:space-between;padding:16px}.mobile-module--container--shadow--c74b2{box-shadow:0 4px 10px 0 rgba(0,0,0,.1)}@media screen and (min-width:40em){.mobile-module--container--122da{padding:30px 80px}}.mobile-module--wrapper--5445a{background-color:var(--color-white);display:block;width:100%}@media screen and (min-width:1250px){.mobile-module--wrapper--5445a{display:none}}.mobile-module--menu-button--28ff7{align-items:center;background:none;border:none;display:flex;height:30px;justify-content:center;padding:0;width:30px}.mobile-module--icon--08578{flex-shrink:0;width:16px}.mobile-module--cta-section--dba53{align-items:center;display:flex;gap:10px}.mobile-module--main-logo-container--4fadd{flex:"0 1 auto" 1}.styles-module--circle--670bc{border-radius:50%;display:block;flex:0 0 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xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Sprinklr Social</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Sprinklr Insights</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Sprinklr Marketing</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button></div></div><div class="border-t border-gainsboroGray pt-6"><div class="text-tablet-sm/overline-4-bold desktop-lg:text-desktop-large/label-1-bold uppercase text-mediumGrey mb-[18px]">Self-Serve Offerings</div><div class="flex flex-col gap-y-[18px]"><a href="/products/social-media-management/self-serve/" data-hydration="false" class="css-15szwfb"><span class="spr-btn rounded-none flex gap-6 items-stretch justify-start text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start ps-6">Sprinklr Social Self‑Serve</span></a><a href="/products/customer-service/self-serve/" data-hydration="false" class="css-15szwfb"><span class="spr-btn rounded-none flex gap-6 items-stretch justify-start text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start ps-6">Sprinklr Service Self‑Serve</span></a></div></div><div class="border-t border-gainsboroGray pt-6"><div class="flex flex-col gap-y-[18px]"><a href="/products/digital-twin/" data-hydration="false" class="css-15szwfb"><span class="spr-btn rounded-none flex gap-6 items-stretch justify-start text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start ps-6">Sprinklr Digital Twin</span></a></div></div><div class="border-t border-gainsboroGray pt-6"><div class="flex flex-col gap-y-[18px]"><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Sprinklr Platform</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button></div></div></div></div><div class="grid auto-rows-auto auto-cols-full h-full"><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-100 z-10"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 47 34" class="h-5 flex-none me-3"><g clip-path="url(#service_svg__a)"><path d="M23.512 6.123C15.999-3.201-1.1.196.064 15.229c.593 7.724 6.582 14.282 12.359 18.865l2.116-4.78c.799-1.57 2.058-2.895 3.63-3.823a10.36 10.36 0 0 1 5.258-1.42c1.86 0 3.684.492 5.257 1.42s2.832 2.253 3.63 3.823l2.117 4.78c5.777-4.583 11.766-11.141 12.358-18.865C48.123.177 31.045-3.2 23.512 6.123m0 16.099a5.83 5.83 0 0 1-3.08-.872 5.27 5.27 0 0 1-2.043-2.323 4.86 4.86 0 0 1-.315-2.99 5.1 5.1 0 0 1 1.517-2.65 5.7 5.7 0 0 1 2.839-1.417 5.9 5.9 0 0 1 3.203.295 5.5 5.5 0 0 1 2.488 1.906c.61.851.935 1.852.935 2.876 0 1.372-.584 2.688-1.624 3.66-1.04.97-2.45 1.515-3.92 1.515"></path></g><defs><clipPath id="service_svg__a"><path fill="#fff" d="M0 0h47v33.167H0z"></path></clipPath></defs></svg><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-4 desktop-lg:text-desktop-large/heading-5">Sprinklr Service</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/customer-service/" data-hydration="false" class="css-15szwfb"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/customer-service/inbound-voice/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Inbound Voice</span></div></a><a href="/products/customer-service/outbound-voice/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Outbound Voice</span></div></a><a href="/products/customer-service/social-media-channels/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Customer Service</span></div></a><a href="/products/customer-service/livechat/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Live Chat Support</span></div></a><a href="/products/customer-service/community-forum/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Communities</span></div></a><a href="/products/customer-service/conversational-ai/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational AI Platform</span></div></a><a href="/products/customer-service/conversational-ivr/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational IVR</span></div></a><a href="/products/customer-service/knowledge-base/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Knowledge Base Software</span></div></a><a href="/products/customer-service/agent-console/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Unified Agent Desktop</span></div></a><a href="/products/customer-service/agent-assist/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Agent Assist</span></div></a><a href="/products/customer-service/omnichannel-routing/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Omnichannel Routing</span></div></a><a href="/products/customer-service/quality-management/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">AI-Powered Quality Management</span></div></a><a href="/products/customer-service/supervisor-console/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Supervisor Console</span></div></a><a href="/products/customer-service/conversational-analytics/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational Analytics</span></div></a><a href="/products/customer-service/workforce-management/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Workforce Management</span></div></a><a href="/products/customer-service/analytics-and-reporting/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Reporting and Analytics</span></div></a><a href="/products/customer-service/omnichannel-survey/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Omnichannel Surveys</span></div></a><a href="/products/customer-service/guided-workflow/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Guided Workflows</span></div></a><a href="/products/customer-service/service-command-center/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Service Command Center</span></div></a></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 50 45" class="h-5 flex-none me-3"><g clip-path="url(#social_svg__a)"><path d="M18.83 2.901C8.436 2.901 0 11.354 0 21.788s8.435 18.869 18.83 18.869c10.397 0 18.832-8.452 18.832-18.869S29.227 2.901 18.83 2.901m0 7.263c2.609 0 4.713 2.127 4.713 4.722s-2.122 4.721-4.712 4.721-4.712-2.126-4.712-4.721 2.122-4.722 4.712-4.722m0 23.23a12.75 12.75 0 0 1-9.082-3.785l1.511-3.514c1.349-2.83 4.227-4.794 7.554-4.794a8.36 8.36 0 0 1 7.554 4.794l1.51 3.514c-2.32 2.325-5.52 3.785-9.064 3.785zM42.556 45c2.98 0 5.396-2.42 5.396-5.406a5.4 5.4 0 0 0-5.396-5.407 5.4 5.4 0 0 0-5.396 5.407 5.4 5.4 0 0 0 5.396 5.407"></path><path d="m41.036 38.498.021-.029c.42-.568.3-1.37-.268-1.79l-7.998-5.923a1.275 1.275 0 0 0-1.786.268l-.021.03c-.42.568-.3 1.369.268 1.789l7.998 5.924c.567.42 1.367.3 1.786-.269M44.607 10.813c2.98 0 5.395-2.42 5.395-5.407A5.4 5.4 0 0 0 44.607 0a5.4 5.4 0 0 0-5.396 5.406 5.4 5.4 0 0 0 5.396 5.407"></path><path d="m43.061 6.449-.02-.03a1.275 1.275 0 0 0-1.768-.367l-8.311 5.475a1.28 1.28 0 0 0-.366 1.772l.02.03c.387.59 1.18.755 1.768.366l8.312-5.474c.589-.388.753-1.182.365-1.772"></path></g><defs><clipPath id="social_svg__a"><path fill="#fff" d="M0 0h50v45H0z"></path></clipPath></defs></svg><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-4 desktop-lg:text-desktop-large/heading-5">Sprinklr Social</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/social-media-management/" data-hydration="false" class="css-15szwfb"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/social-media-management/social-media-publishing-platform/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Publishing and Engagement</span></div></a><a href="/products/social-media-management/employee-advocacy-platform/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Employee Advocacy</span></div></a><a href="/products/social-media-management/distributed-marketing-platform/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Social Marketing for Distributed Teams</span></div></a></div><div class="h-full border-t border-gainsboroGray pt-6 mt-6"><p class="text-mediumGrey text-desktop-large/overline-4-bold uppercase mb-[18px]">Works Best With</p><div class="grid auto-rows-max gap-y-4"><a href="/products/consumer-intelligence/social-listening/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Listening</span></div></a><a href="/products/marketing-and-advertising/social-advertising/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Advertising</span></div></a><a href="/teams/customer-service/conversational-commerce/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational Commerce</span></div></a><a href="/products/customer-service/social-media-channels/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Social Customer Service</span></div></a></div></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 53 40" class="h-5 flex-none me-3"><path d="m36.974 25.509 13.613 8.296a3 3 0 0 1 .98 4.13l-.396.638c-.867 1.408-2.734 1.84-4.148.976l-13.5-8.24"></path><path d="M19.74 0C8.843 0 0 8.803 0 19.653s8.843 19.653 19.74 19.653c10.898 0 19.74-8.804 19.74-19.653C39.48 8.803 30.639 0 19.74 0m0 7.565c2.734 0 4.94 2.214 4.94 4.917S22.455 17.4 19.74 17.4s-4.94-2.215-4.94-4.918 2.225-4.917 4.94-4.917m0 24.195c-3.714 0-7.089-1.502-9.521-3.942l1.584-3.66c1.414-2.947 4.43-4.993 7.918-4.993a8.77 8.77 0 0 1 7.92 4.993l1.583 3.66c-2.432 2.421-5.788 3.942-9.503 3.942z"></path></svg><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-4 desktop-lg:text-desktop-large/heading-5">Sprinklr Insights</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/consumer-intelligence/" data-hydration="false" class="css-15szwfb"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/consumer-intelligence/social-listening/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Listening</span></div></a><a href="/products/consumer-intelligence/competitive-benchmarking/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Competitive Insights and Benchmarking</span></div></a><a href="/products/consumer-intelligence/product-insights/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Product Insights</span></div></a><a href="/products/consumer-intelligence/location-insights/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Location Insights</span></div></a><a href="/products/consumer-intelligence/visual-insights/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Visual Insights</span></div></a><a href="/products/consumer-intelligence/media-monitoring/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Media Monitoring and Analytics</span></div></a><a href="/products/consumer-intelligence/surveys/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Sprinklr Surveys</span></div></a></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 42 43" class="h-5 flex-none me-3"><path d="M20.514 0H4.975C2.232 0 0 2.222 0 4.953v33.772c0 1.832 1.022 3.41 2.505 4.275l1.976-4.563a9.16 9.16 0 0 1 16.528 0L22.985 43c1.482-.848 2.505-2.443 2.505-4.275V4.953C25.49 2.223 23.258 0 20.514 0m-7.77 31.398c-2.845 0-5.162-2.307-5.162-5.14s2.317-5.14 5.163-5.14 5.163 2.307 5.163 5.14-2.318 5.14-5.163 5.14M31.352 12.74h-.528c-1.27 0-2.3 1.024-2.3 2.29v12.23c0 1.264 1.03 2.29 2.3 2.29h.528c1.27 0 2.3-1.026 2.3-2.29V15.03c0-1.265-1.03-2.29-2.3-2.29M39.7 6.378h-.529c-1.27 0-2.3 1.025-2.3 2.29V33.62c0 1.264 1.03 2.29 2.3 2.29h.529c1.27 0 2.3-1.026 2.3-2.29V8.668c0-1.265-1.03-2.29-2.3-2.29"></path></svg><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-4 desktop-lg:text-desktop-large/heading-5">Sprinklr Marketing</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/marketing-and-advertising/" data-hydration="false" class="css-15szwfb"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/marketing-and-advertising/content-marketing/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Content Marketing and Campaign Planning</span></div></a><a href="/products/marketing-and-advertising/social-advertising/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Advertising</span></div></a><a href="/products/marketing-and-advertising/marketing-analytics/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Marketing Analytics</span></div></a><a href="/products/marketing-and-advertising/ad-comment/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Ad Comment Moderation</span></div></a></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-4 desktop-lg:text-desktop-large/heading-5">Platform</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/platform/" data-hydration="false" class="css-15szwfb"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/platform/ai/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr AI</span></div></a><a href="/products/platform/ai-plus/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr AI+</span></div></a><a href="/products/platform/ai-studio/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">AI Studio</span></div></a><a class="css-15szwfb" href="/trust/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Security</span></div></a><a href="/products/platform/integrations/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Integrations</span></div></a><a href="/products/platform/sprinklr-sandbox/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sandbox</span></div></a><a href="/products/platform/display/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Display</span></div></a><a href="/products/platform/presentations/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Presentations</span></div></a><a href="/products/platform/active-data-retention/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Active Data Retention</span></div></a><a href="https://developer.sprinklr.com/" class="css-1kjd7d1"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">API</span></div></a></div></div></div></div></div></div></div></div></div></div></li><li class="flex items-center" data-menu-item-type="MULTI_LEVEL_INFO_HIGHLIGHTS"><div class="h-full"><button class="block relative h-full" aria-expanded="false"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Solutions">Solutions</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="h-[14px] fill-primarySpaceGrey"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></div></button><div class="absolute bg-white shadow-lg overflow-y-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] -translate-x-2.5 translate-y-[17px] desktop-lg:translate-y-[21px] transition-opacity opacity-0 duration-200 pointer-events-none"><div class="h-full"><div class="bg-white grid auto-cols-auto grid-flow-col auto-rows-min"><div class="w-[274px] border-r border-menuBorder shrink-0"><div class="flex flex-col gap-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)] overflow-auto p-6 header-scrollbar"><div class=""><div class="flex flex-col gap-y-[18px]"><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full bg-primarySkyBlue"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">By Industry</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">By Teams</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button></div></div></div></div><div class=""><div class="grid auto-rows-auto auto-cols-full h-full"><div class="min-w-[274px] desktop-lg:min-w-[268px] max-h-[calc(100vh_-_var(--header-height)_-_20px)] overflow-auto header-scrollbar p-8"><div class="grid auto-rows-max gap-y-4"><a href="/industries/cpg/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">CPG</span></div></a><a href="/industries/financial-services/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Financial Services</span></div></a><a href="/industries/government/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Government</span></div></a><a href="/industries/retail/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Retail</span></div></a><a href="/industries/technology/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Technology</span></div></a><a href="/industries/telecom/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Telecommunications</span></div></a><a href="/industries/travel-hospitality/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Travel &amp; Hospitality</span></div></a></div></div></div></div><div class="hidden"><div class="w-[274px] border-r border-menuBorder shrink-0"><div class="flex flex-col gap-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)] overflow-auto p-6 header-scrollbar"><div class=""><div class="flex flex-col gap-y-[18px]"><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full bg-primarySkyBlue"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Marketing Teams</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Customer Service Teams</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button></div></div></div></div><div class="grid auto-rows-auto auto-cols-full h-full"><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-100 z-10"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)]"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-4 desktop-lg:text-desktop-large/heading-5">Marketing Teams</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/teams/marketing/" data-hydration="false" class="css-15szwfb"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/teams/marketing/crisis-management/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Crisis Management</span></div></a><a href="/teams/marketing/campaign-content-lifecycle-management/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Content Lifecycle Management</span></div></a><a href="/teams/marketing/social-media-management/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Media Management</span></div></a><a href="/teams/marketing/compliant-digital-selling/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Compliant Digital Selling</span></div></a><a href="/teams/marketing/franchise-digital-management/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Franchise Digital Management</span></div></a><a href="/teams/marketing/executive-reputation-management/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Executive Reputation Management</span></div></a><a href="/teams/marketing/industry-insights-competitive-intelligence/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Industry Insights and Competitive Intelligence</span></div></a><a href="/teams/marketing/creative-insights-production-optimization/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Creative Insights and Production Optimization</span></div></a></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)]"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-4 desktop-lg:text-desktop-large/heading-5">Customer Service Teams</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/teams/customer-service/" data-hydration="false" class="css-15szwfb"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/teams/customer-service/omnichannel-contact-center/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Omnichannel Contact Center</span></div></a><a href="/teams/customer-service/customer-self-service/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Customer Self-Service</span></div></a><a href="/teams/customer-service/digital-customer-service/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Digital Customer Service</span></div></a><a href="/teams/customer-service/outbound-campaign-management/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Outbound Campaign Management</span></div></a><a href="/teams/customer-service/workforce-engagement-and-optimization/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Workforce Engagement Management</span></div></a><a href="/teams/customer-service/contact-center-intelligence/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Contact Center Intelligence</span></div></a><a href="/teams/customer-service/social-customer-service/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Customer Service</span></div></a><a href="/teams/customer-service/conversational-commerce/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational Commerce</span></div></a><a href="/teams/customer-service/proactive-digital-engagement/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Proactive Digital Engagement</span></div></a></div></div></div></div></div></div></div></div></div></div></div></li><li class="flex items-center" data-menu-item-type="LINK"><a href="/unified-cxm/" data-hydration="false" class="css-15szwfb"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Unified-CXM">Unified-CXM</span></div></a></li><li class="flex items-center" data-menu-item-type="LINKS_HIGHLIGHTS"><div class="h-full"><button class="block relative h-full" aria-expanded="false"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Customers">Customers</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="h-[14px] fill-primarySpaceGrey"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></div></button><div class="absolute bg-white shadow-lg overflow-y-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] -translate-x-2.5 translate-y-[17px] desktop-lg:translate-y-[21px] transition-opacity opacity-0 duration-200 pointer-events-none"><div class="h-full"><div class="h-full w-full bg-white flex overflow-y-hidden"><div class="w-[274px] desktop-lg:w-[268px] header-scrollbar overflow-y-auto overflow-x-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] p-6"><div class="grid auto-rows-max gap-y-4"><a href="/stories/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Customer Stories</span></div></a><a class="css-15szwfb" href="/sprinklr-champion/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr Champions</span></div></a><a href="https://community.sprinklr.com/" class="css-1kjd7d1"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Sprinklr Community</span></div></a></div></div></div></div></div></div></li><li class="flex items-center" data-menu-item-type="LINKS_HIGHLIGHTS"><div class="h-full"><button class="block relative h-full" aria-expanded="false"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Company">Company</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="h-[14px] fill-primarySpaceGrey"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></div></button><div class="absolute bg-white shadow-lg overflow-y-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] -translate-x-2.5 translate-y-[17px] desktop-lg:translate-y-[21px] transition-opacity opacity-0 duration-200 pointer-events-none"><div class="h-full"><div class="h-full w-full bg-white flex overflow-y-hidden"><div class="w-[274px] desktop-lg:w-[268px] header-scrollbar overflow-y-auto overflow-x-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] p-6"><div class="grid auto-rows-max gap-y-4"><a href="/our-story/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Our Story</span></div></a><a href="/leadership/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Leadership</span></div></a><a class="css-15szwfb" href="/newsroom/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Newsroom</span></div></a><a class="css-15szwfb" href="/partners/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Partners</span></div></a><a href="/careers/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Careers</span></div></a><a href="https://investors.sprinklr.com/" class="css-1kjd7d1"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Investor Relations</span></div></a><a class="css-15szwfb" href="/trust/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Security &amp; Data Privacy</span></div></a><a class="css-15szwfb" href="/sustainability/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Sustainability</span></div></a></div></div></div></div></div></div></li><li class="flex items-center" data-menu-item-type="LINKS_HIGHLIGHTS"><div class="h-full"><button class="block relative h-full" aria-expanded="false"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Resources">Resources</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="h-[14px] fill-primarySpaceGrey"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></div></button><div class="absolute bg-white shadow-lg overflow-y-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] -translate-x-2.5 translate-y-[17px] desktop-lg:translate-y-[21px] transition-opacity opacity-0 duration-200 pointer-events-none"><div class="h-full"><div class="h-full w-full bg-white flex overflow-y-hidden"><div class="border-r border-menuBorder shrink-0 w-[252px]"><div class="flex flex-col gap-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)] overflow-auto p-6 header-scrollbar"><div class=""><div class="flex flex-col gap-y-[18px]"><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full bg-primarySkyBlue"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Learn</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Services</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Support</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button></div></div></div></div><div class="grid auto-rows-auto auto-cols-full h-full"><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-100 z-10"><div class="w-[274px] desktop-lg:w-[268px] header-scrollbar overflow-y-auto overflow-x-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] p-6"><div class="grid auto-rows-max gap-y-4"><a class="css-15szwfb" href="/sprinklr-social-roi-estimator/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr Social ROI Estimator</span></div></a><a class="css-15szwfb" href="/ai-maturity-assessment/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">AI Maturity Assessment</span></div></a><a href="/cx-wise/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">CX-WISE</span></div></a><a class="css-15szwfb" href="/analyst-reports/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Analyst Reports</span></div></a><a class="css-15szwfb" href="/demo-center/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr Demo 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1l5kjrs">.css-1l5kjrs{color:var(--theme-ui-colors-text);font-family:"proxima-nova",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen,Ubuntu,Cantarell,"Fira Sans","Droid Sans","Helvetica Neue",sans-serif;line-height:1.3;font-weight:700;font-size:26px;padding:0;margin:0;margin-bottom:16px;max-width:900px;}@media screen and (min-width: 40em){.css-1l5kjrs{font-size:43px;}}</style><h1 class="css-1l5kjrs"><style data-emotion="css 14us1xl">.css-14us1xl{box-sizing:border-box;margin:0;min-width:0;white-space:pre-wrap;}</style><span class="css-14us1xl"><span class="css-vurnku">Social Listening: How It works and How to Listen Your Audience</span></span></h1><style data-emotion="css y4opij">.css-y4opij{font-weight:400;max-width:800px;}</style><style data-emotion="css 18rn839">.css-18rn839{color:var(--theme-ui-colors-text);font-family:"proxima-nova",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen,Ubuntu,Cantarell,"Fira Sans","Droid Sans","Helvetica Neue",sans-serif;font-weight:400;line-height:1.6;padding:0;margin:0;margin-bottom:16px;font-size:16px;font-weight:400;max-width:800px;}@media screen and (min-width: 40em){.css-18rn839{font-size:18px;}}@media screen and (min-width: 52em){.css-18rn839{font-size:20px;}}@media screen and (min-width: 64em){.css-18rn839{font-size:20px;}}</style><p class="css-18rn839">In this guide, we&#x27;ll cover the basics of social listening, its benefits, 5-step strategy, secret tips, and best listening tools. After reading this guide, you can start effective listening on social media.</p></div></div><style data-emotion="css 13axsu">.css-13axsu{box-sizing:border-box;margin:0;min-width:0;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;-webkit-box-flex-wrap:wrap;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;padding-left:10px;padding-right:10px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}</style><div class="css-13axsu"><style data-emotion="css 4cffwv">.css-4cffwv{box-sizing:border-box;margin:0;min-width:0;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}</style><div class="css-4cffwv"><span>Aishwarya Suresh</span><span aria-hidden="true" class="css-vurnku">  •  </span><span>Karishma Borkakoty</span></div><div class="css-4cffwv"><div class="css-vurnku"><span aria-hidden="true" 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1fhwqte">.css-1fhwqte{font-style:normal;font-weight:700;font-size:24px;line-height:145%;margin-bottom:40px;}@media screen and (min-width: 40em){.css-1fhwqte{font-size:30px;}}</style><style data-emotion="css 118rq05">.css-118rq05{box-sizing:border-box;margin:0;min-width:0;font-style:normal;font-weight:700;font-size:24px;line-height:145%;margin-bottom:40px;}@media screen and (min-width: 40em){.css-118rq05{font-size:30px;}}</style><span class="css-118rq05">Table of Contents</span><style data-emotion="css euomfx">.css-euomfx{margin:0;padding:0;padding-left:1em;}</style><ul class="css-euomfx"><style data-emotion="css 6fty1j">.css-6fty1j{-webkit-text-decoration:none;text-decoration:none;color:var(--theme-ui-colors-text);font-style:normal;font-weight:500;font-size:16px;line-height:145%;}@media screen and (min-width: 40em){.css-6fty1j{font-size:18px;}}</style><style data-emotion="css isg4i5">.css-isg4i5{box-sizing:border-box;margin:0;min-width:0;color:var(--theme-ui-colors-primary);font-weight:700;-webkit-text-decoration:underline;text-decoration:underline;-webkit-transition:.2s color;transition:.2s color;-webkit-text-decoration:none;text-decoration:none;color:var(--theme-ui-colors-text);font-style:normal;font-weight:500;font-size:16px;line-height:145%;}.css-isg4i5:hover{-webkit-transition:.2s color;transition:.2s color;color:var(--theme-ui-colors-secondary);}@media screen and (min-width: 40em){.css-isg4i5{font-size:18px;}}</style><a href="#toc-0" class="css-isg4i5"><style data-emotion="css 1h8rase">.css-1h8rase{margin:0;padding:0;margin-top:16px;}.css-1h8rase:hover{cursor:pointer;}@media screen and (min-width: 40em){.css-1h8rase{margin-top:20px;}}</style><li class="css-1h8rase"><span class="css-vurnku">What is social listening?</span></li></a><a href="#toc-1" class="css-isg4i5"><li class="css-1h8rase"><span class="css-vurnku">Why social listening is important</span></li></a><a href="#toc-2" class="css-isg4i5"><li class="css-1h8rase"><span class="css-vurnku">How to create a social listening strategy</span></li></a><a href="#toc-3" class="css-isg4i5"><li class="css-1h8rase"><span class="css-vurnku">Examples of social listening from brands doing it exceptionally RIGHT</span></li></a><a href="#toc-4" class="css-isg4i5"><li class="css-1h8rase"><span class="css-vurnku">Top challenges associated with social listening</span></li></a><a href="#toc-5" class="css-isg4i5"><li class="css-1h8rase"><span class="css-vurnku">Social listening tips to listen to your audience</span></li></a><a href="#toc-6" class="css-isg4i5"><li class="css-1h8rase"><span class="css-vurnku">Social listening tools</span></li></a><a href="#toc-7" class="css-isg4i5"><li class="css-1h8rase"><span class="css-vurnku">Don&#x27;t miss out on social listening opportunities</span></li></a><a href="#toc-8" class="css-isg4i5"><li class="css-1h8rase"><span class="css-vurnku">Additional resources to learn</span></li></a></ul></div><style data-emotion="css mc7llr">.css-mc7llr{box-sizing:border-box;margin:0;min-width:0;margin-top:32px;}@media screen and (min-width: 40em){.css-mc7llr{margin-top:52px;}}</style><div class="css-mc7llr"><style data-emotion="css bw5uqt">.css-bw5uqt{color:var(--theme-ui-colors-text);font-family:"proxima-nova",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen,Ubuntu,Cantarell,"Fira Sans","Droid Sans","Helvetica Neue",sans-serif;line-height:1.3;font-weight:700;font-size:24px;padding:0;margin:0;margin-bottom:16px;margin-top:30px;}@media screen and (min-width: 40em){.css-bw5uqt{font-size:30px;margin-top:50px;}}</style><h2 id="toc-0" class="css-bw5uqt"><span class="css-14us1xl"><span class="css-vurnku">What is social listening?</span></span></h2><style data-emotion="css 1v7ejua">.css-1v7ejua{color:var(--theme-ui-colors-text);font-family:"proxima-nova",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen,Ubuntu,Cantarell,"Fira Sans","Droid Sans","Helvetica Neue",sans-serif;font-weight:400;line-height:1.6;padding:0;margin:0;margin-bottom:24px;font-size:16px;}@media screen and (min-width: 40em){.css-1v7ejua{font-size:18px;margin-bottom:30px;}}@media screen and (min-width: 52em){.css-1v7ejua{font-size:20px;}}@media screen and (min-width: 64em){.css-1v7ejua{font-size:20px;}}</style><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Social listening refers to examining and monitoring online conversations, mentions, and discussions to extract valuable insights about your brand, industry, competitors, or specific market trends. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">It involves understanding the context, emotions, and preferences of customers and followers across online communities and social media channels. In addition, social listening is a crucial part of market research, offering real-time access to your audience&#x27;s pulse and enabling you to make informed decisions.</span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Here&#x27;s a sample view from Sprinklr&#x27;s social listening dashboard, highlighting real-time insights into customer sentiment and trends.</span></span></p><style data-emotion="css 1da91v9">.css-1da91v9{max-width:100%;padding:0;margin:0;margin-bottom:16px;}</style><img src="//images.ctfassets.net/ukazlt65o6hl/68Iq2I5UAbfzOLSjWZW8Gc/f8792762aa2fd5e2581e3e314b06bbe8/Sprinklr-s_listening_dashboard_capturing_important_phrases_and_words_for_a_particular_brand.png" alt="Social listening dashboard" class="css-1da91v9"/><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">&gt;&gt;</span></span><style data-emotion="css t7wvwb">.css-t7wvwb{color:var(--theme-ui-colors-primary);font-weight:700;-webkit-text-decoration:underline;text-decoration:underline;-webkit-transition:.2s color;transition:.2s color;}.css-t7wvwb:hover{-webkit-transition:.2s color;transition:.2s color;color:var(--theme-ui-colors-secondary);}</style><a href="/products/consumer-intelligence/social-listening/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">Take a product tour</span></span></u></a></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">And when you integrate listening into your </span></span><a href="/blog/how-to-create-social-media-strategy/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">social media strategy</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku">, you get to know exactly what your customers think and desire; even if they don&#x27;t directly mention your brand. With such astute, unfiltered insights, you can manage customer complaints, deliver personalized resolutions, and maintain your competitive advantage at all times.</span></span></p><style data-emotion="css dhax6p">.css-dhax6p{color:var(--theme-ui-colors-text);font-family:"proxima-nova",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen,Ubuntu,Cantarell,"Fira Sans","Droid Sans","Helvetica Neue",sans-serif;line-height:1.4;font-weight:600;font-size:20px;padding:0;margin:0;margin-bottom:16px;margin-top:20px;}@media screen and (min-width: 40em){.css-dhax6p{font-size:26px;margin-top:24px;}}</style><h3 class="css-dhax6p"><span class="css-14us1xl"><span class="css-vurnku">What&#x27;s the difference between social listening and social media monitoring?</span></span></h3><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">In the world of </span></span><a href="/cxm/social-media-management/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">social media management</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku">, you’ll often hear about social listening and social media monitoring. They sound similar but have different roles in your strategy.</span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Here’s a table for you that breaks down key aspects of social listening and </span></span><a href="/cxm/social-media-monitoring/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">social media monitoring</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku">, including their definitions, primary focus areas, overarching goals, and examples of tools commonly used for each. </span></span></p><style data-emotion="css 1t831ri">.css-1t831ri{width:100%;overflow-x:auto;}@media screen and (min-width: 40em){.css-1t831ri{overflow-x:initial;}}</style><style data-emotion="css 1dkjj3b">.css-1dkjj3b{box-sizing:border-box;margin:0;min-width:0;width:100%;overflow-x:auto;}@media screen and (min-width: 40em){.css-1dkjj3b{overflow-x:initial;}}</style><div class="css-1dkjj3b"><style data-emotion="css 16l3ev0">.css-16l3ev0{table-layout:initial;width:initial;border-collapse:separate;border-spacing:0;border:2px solid;border-color:var(--theme-ui-colors-tableBorder);border-radius:15px;overflow:hidden;}@media screen and (min-width: 40em){.css-16l3ev0{table-layout:fixed;width:100%;}}.css-16l3ev0 strong{font-weight:700;font-size:18px;line-height:22px;}.css-16l3ev0 p{font-weight:400;font-size:16px;line-height:19px;margin:0;padding:0;}.css-16l3ev0 td,.css-16l3ev0 th{border:none;}.css-16l3ev0 tr:nth-child(n + 2)>*{border-top:2px solid;border-color:var(--theme-ui-colors-tableBorder);}.css-16l3ev0 tr>:nth-child(n + 2)::before{content:"";position:absolute;height:calc(100% - 20px);width:2px;background-color:var(--theme-ui-colors-tableBorder);top:50%;left:0;-webkit-transform:translate(-50%, -50%);-moz-transform:translate(-50%, -50%);-ms-transform:translate(-50%, -50%);transform:translate(-50%, -50%);}</style><style data-emotion="css 1e2phdk">.css-1e2phdk{width:100%;border-collapse:separate;border-spacing:0;padding:0;margin:0;margin-bottom:16px;table-layout:initial;width:initial;border-collapse:separate;border-spacing:0;border:2px solid;border-color:var(--theme-ui-colors-tableBorder);border-radius:15px;overflow:hidden;}@media screen and (min-width: 40em){.css-1e2phdk{table-layout:fixed;width:100%;}}.css-1e2phdk strong{font-weight:700;font-size:18px;line-height:22px;}.css-1e2phdk p{font-weight:400;font-size:16px;line-height:19px;margin:0;padding:0;}.css-1e2phdk td,.css-1e2phdk th{border:none;}.css-1e2phdk tr:nth-child(n + 2)>*{border-top:2px solid;border-color:var(--theme-ui-colors-tableBorder);}.css-1e2phdk tr>:nth-child(n + 2)::before{content:"";position:absolute;height:calc(100% - 20px);width:2px;background-color:var(--theme-ui-colors-tableBorder);top:50%;left:0;-webkit-transform:translate(-50%, -50%);-moz-transform:translate(-50%, -50%);-ms-transform:translate(-50%, -50%);transform:translate(-50%, -50%);}</style><table class="css-1e2phdk"><tbody><tr><style data-emotion="css 1efbeu7">.css-1efbeu7{background-color:var(--theme-ui-colors-oceanBlue);padding:20px 16px;position:relative;vertical-align:top;}.css-1efbeu7:first-child{padding:20px 16px;}.css-1efbeu7:last-child{padding:20px 16px;}.css-1efbeu7 p{color:white;}</style><style data-emotion="css 1kiy1rh">.css-1kiy1rh{text-align:left;border-bottom-style:solid;border-bottom:1px solid;padding-left:8px;padding-right:8px;padding-top:4px;padding-bottom:4px;margin-top:-1px;background-color:var(--theme-ui-colors-oceanBlue);padding:20px 16px;position:relative;vertical-align:top;}.css-1kiy1rh:first-child{padding-left:0;}.css-1kiy1rh:last-child{padding-right:0;}.css-1kiy1rh:first-child{padding:20px 16px;}.css-1kiy1rh:last-child{padding:20px 16px;}.css-1kiy1rh p{color:white;}</style><td class="css-1kiy1rh"><p class="css-1v7ejua"><style data-emotion="css 1qemmfx">.css-1qemmfx{font-weight:700;}</style><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Aspect</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p></td><td class="css-1kiy1rh"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Social media monitoring</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p></td><td class="css-1kiy1rh"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Social listening</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p></td></tr><tr><style data-emotion="css 1tyl394">.css-1tyl394{padding:30px 16px;vertical-align:top;position:relative;}.css-1tyl394:first-child{padding:30px 16px;}.css-1tyl394:last-child{padding:30px 16px;}.css-1tyl394 p{min-height:1em;}</style><style data-emotion="css 1rtab5y">.css-1rtab5y{text-align:left;border-bottom-style:solid;border-bottom:1px solid;padding-left:8px;padding-right:8px;padding-top:4px;padding-bottom:4px;margin-top:-1px;padding:30px 16px;vertical-align:top;position:relative;}.css-1rtab5y:first-child{padding-left:0;}.css-1rtab5y:last-child{padding-right:0;}.css-1rtab5y:first-child{padding:30px 16px;}.css-1rtab5y:last-child{padding:30px 16px;}.css-1rtab5y p{min-height:1em;}</style><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">📜Definition </span></span></p></td><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Tracking and responding to direct mentions, tags, and messages. </span></span></p></td><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Analyzing the mood, themes, and trends in conversations about your brand and industry. </span></span></p></td></tr><tr><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">✅ Focus </span></span></p></td><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Direct interactions with the brand (mentions, tags, hashtags). </span></span></p></td><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Broader sentiment, indirect mentions, and overall industry conversations. </span></span></p></td></tr><tr><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">🎯 Goal </span></span></p></td><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Engage with and respond to customer interactions promptly. </span></span></p></td><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Gather strategic insights to inform marketing, product development, and brand direction. </span></span></p></td></tr><tr><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">🔧Tools often used </span></span></p></td><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Sprinklr, Hootsuite, and Buffer </span></span></p></td><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Sprinklr, Mention, and Talkwalker </span></span></p></td></tr><tr><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">🔢 Metrics </span></span></p></td><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Quantitative metrics like likes, shares, comments, and specific mentions </span></span></p></td><td class="css-1rtab5y"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Qualitative metrics like customer sentiment and overall brand perception </span></span></p></td></tr></tbody></table></div><p class="css-1v7ejua"><i><span class="css-14us1xl"><span class="css-vurnku">Want to deep dive? Read </span></span></i><a href="/blog/social-monitoring-vs-social-listening/" class="css-t7wvwb"><i><u><span class="css-14us1xl"><span class="css-vurnku">What’s the Difference Between Social Monitoring and Social Listening?</span></span></u></i></a></p><h2 id="toc-1" class="css-bw5uqt"><span class="css-14us1xl"><span class="css-vurnku">Why social listening is important</span></span></h2><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Social media listening is like having an ear to the digital ground. The stuff you learn from this online chatter can really make a difference for your brand and how much you earn from your efforts.</span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Let’s unpack further to see how social listening can help your business.  </span></span></p><style data-emotion="css 1wy8wyo">.css-1wy8wyo{padding:0;margin:0;margin-bottom:40px;list-style-position:outside;list-style-image:none;margin-left:16px;padding-left:revert;color:var(--theme-ui-colors-text);line-height:1.6;font-weight:400;font-size:16px;}@media screen and (min-width: 40em){.css-1wy8wyo{font-size:18px;}}@media screen and (min-width: 52em){.css-1wy8wyo{font-size:20px;}}@media screen and (min-width: 64em){.css-1wy8wyo{font-size:20px;}}</style><ul class="css-1wy8wyo"><style data-emotion="css 15wjw7m">.css-15wjw7m{margin-bottom:8px;padding-left:0;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;}.css-15wjw7m ol{margin-top:8px;margin-bottom:8px;margin-left:16px;}.css-15wjw7m ul{margin-top:8px;margin-bottom:8px;margin-left:16px;}.css-15wjw7m p{margin-bottom:8px;}</style><li class="css-15wjw7m"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Stronger customer relationships:</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> Social listening yields real-time consumer insights that can be used to tailor offerings and improve CSAT.</span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Strategic decision-making:</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> Social listening helps steer your marketing and product plans in the right direction, ensuring they align with customer demands and market trends.</span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Competitive edge:</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> Social media listening uncovers customer sentiments, empowering you to build proactive strategies for gaining a competitive edge.</span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Simplified influencer marketing:</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> It helps to find key influencers by studying their engagement levels, aiding in strategic collaboration for brand visibility and trust.</span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Brand health: </span></span></strong><span class="css-14us1xl"><span class="css-vurnku">Social media listening makes it easier to monitor real-time conversations and detect signs of crisis through negative comments and trolls.</span></span></p></li></ul><style data-emotion="css 1tpr3ls">.css-1tpr3ls{box-sizing:border-box;margin:0;min-width:0;padding:1.5rem;padding-bottom:0;background-color:#F9F9F9;border-radius:10px;border:1px solid;border-color:var(--theme-ui-colors-lightGreyBorder);margin-block:10px;}</style><div class="css-1tpr3ls"><h2 class="css-bw5uqt"><span class="css-14us1xl"><span class="css-vurnku">3 main objectives of social listening</span></span></h2><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Now that you’ve a fair idea how listening on social media can help your brand, let’s get straight to the three key things you can aim to accomplish with social listening.</span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">1. To understand your audience</span></span></strong></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">The main goal here is to understand what your audience is discussing online. By tuning into their conversations, you can connect better and learn about their needs, likes and pain points. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">2. To keep an eye on the competition</span></span></strong></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Social listening extends beyond your brand, offering a window into your competitors&#x27; strategies and movements. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">3. To prevent and manage crisis</span></span></strong></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">No one wants to be blindsided by a crisis. Social listening can be like an early warning system that lets you know if there&#x27;s any negative buzz building up around your brand.</span></span></p><p class="css-1v7ejua"><i><span class="css-14us1xl"><span class="css-vurnku">Be a Pro: </span></span></i><a href="/cxm/social-media-crisis-management/" class="css-t7wvwb"><i><u><span class="css-14us1xl"><span class="css-vurnku">Learn all about social media crisis management</span></span></u></i></a><span class="css-14us1xl"><span class="css-vurnku"> to keep your brand safe.</span></span></p></div><h2 id="toc-2" class="css-bw5uqt"><span class="css-14us1xl"><span class="css-vurnku">How to create a social listening strategy</span></span></h2><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Choosing the right social media channels for social listening is just as important as selecting the social listening tool itself. Conversations about your brand don&#x27;t all happen in the same places, so knowing where to focus your attention can significantly impact your efforts. To spot the channels that matter most to your brand, consider your:</span></span></p><h3 class="css-dhax6p"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">1.  Audience: Where are they?</span></span></strong></h3><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Start by mapping out where your target audience spends their time online. Different demographics have preferences for different platforms. For instance, younger audiences might gravitate towards Instagram and TikTok, while professionals might be more active on LinkedIn and X. </span></span></p><h3 class="css-dhax6p"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">2. Past engagements: What does your data say?</span></span></strong></h3><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Check out your brand&#x27;s historical data to see where you&#x27;ve gotten the most </span></span><a href="/cxm/social-media-engagement/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">social media engagement</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku">. Do thorough research to identify platforms garnering the most mentions, comments, or shares. That&#x27;s where your social listening efforts should be concentrated. </span></span></p><h3 class="css-dhax6p"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">3. Industry: Where are the niche conversations?</span></span></strong></h3><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Some industries have niche platforms where specific conversations happen. For example, tech discussions might thrive on Reddit, while fashion brands could find valuable insights on Instagram and Pinterest. </span></span></p><h3 class="css-dhax6p"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">4. Competitors: What are they doing?</span></span></strong></h3><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Keep a tab on where your competitors are most active and where they receive the most engagement. This can provide clues about where industry-relevant conversations are happening. </span></span></p><h3 class="css-dhax6p"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">5. Resources: Where should you focus?</span></span></strong></h3><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">You probably can&#x27;t keep an eye on every single channel out there; it can be too much for your team. So, focus on the places where the real action is, where the talks are happening that matter most to your brand. Kick-off with a couple of important platforms and then, if you&#x27;ve got the budget, spread out from there.</span></span></p><div class="css-1tpr3ls"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">🚀Pro Tip:</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> Stay ahead of the curve by continuously assessing and adapting your channel strategy to match current social media trends and audience preferences.</span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><i><span class="css-14us1xl"><span class="css-vurnku">For more insights: Read </span></span></i></strong><a href="/blog/social-media-trends/" class="css-t7wvwb"><strong class="css-1qemmfx"><i><u><span class="css-14us1xl"><span class="css-vurnku">11 Social Media Trends in 2024 [+ 7 Actionable Tips]</span></span></u></i></strong></a></p></div><h2 id="toc-3" class="css-bw5uqt"><span class="css-14us1xl"><span class="css-vurnku">Examples of social listening from brands doing it exceptionally RIGHT</span></span></h2><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Social listening is not just keeping tabs on what&#x27;s said about your brand. It&#x27;s about taking those bits of chatter and turning them into smart moves and real action. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Let us look at a few brands that are using social media listening to keep a pulse on its marketing campaigns.</span></span></p><h3 class="css-dhax6p"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Example #1: Proactive engagement and trend capitalization: McDonalds</span></span></strong></h3><img src="//images.ctfassets.net/ukazlt65o6hl/2hSiYG34vLcce7CAMU1hxd/6603d5208e2ad7cb1322415553200fe3/McDonald_s_Grimace_s_Birthday_campaign.png" alt="McDonald&#x27;s “Grimace’s Birthday” campaign" class="css-1da91v9"/><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Story:</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> McDonald’s is really good at listening to what people are saying online, which helps them keep track of their marketing campaigns. A recent example is their </span></span><i><span class="css-14us1xl"><span class="css-vurnku">Grimace’s Birthday</span></span></i><span class="css-14us1xl"><span class="css-vurnku"> campaign, launched in June 2023 to celebrate their iconic purple mascot’s birthday.  This campaign unexpectedly went viral on TikTok with the </span></span><a href="https://www.polygon.com/23777288/tiktok-grimace-shake-videos-trend" target="_blank" rel="noopener noreferrer nofollow" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">Grimace shake trend</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku">, where people shared videos of themselves trying the purple shake with funny reactions, creating a lot of buzz and engagement.</span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">The outcome:  </span></span></strong><span class="css-14us1xl"><span class="css-vurnku">By actively monitoring social media, they spotted the trend’s surge and saw a golden opportunity to engage with its fans. Rather than sitting back, McDonald’s dove right into the conversation.</span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">💡 Your takeaway: </span></span></strong><span class="css-14us1xl"><span class="css-vurnku">McDonald’s swift response to the trend, through a witty meme acknowledging the trend, not only resonated with the online community but also showcased the brand’s ability to stay abreast of the latest social media trends. This campaign serves as a powerful example of how social listening can amplify marketing efforts, strengthen audience relations and contribute to overall success.</span></span></p><h3 class="css-dhax6p"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Example #2: Fueling fan conversations &amp; engaging mega-influencers: Barbie the Movie</span></span></strong></h3><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Story:</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> Barbie The Movie&#x27;s social media success story is a perfect blend of fan excitement and influencer magic. Let’s see why.</span></span></p><img src="//images.ctfassets.net/ukazlt65o6hl/QVltn3EG6nGjq7tW6BcYk/05819fd8bab96381c48281be786f150e/Fans_drawing_parallels_between_Ken-s_movie_wardrobe_and_Jimin-s_BTS_look_on_X.png" alt="Fans drawing parallels between Ken&#x27;s movie wardrobe and Jimin&#x27;s BTS look on X" class="css-1da91v9"/><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">It all started when Barbie&#x27;s social media squad spotted fans drawing parallels between Ken&#x27;s movie wardrobe and Jimin&#x27;s BTS look, excitement soared across social platforms. Barbie&#x27;s team didn&#x27;t waste a moment. The team swiftly capitalized on this buzz by partnering with Ryan Gosling, aka Ken, to craft a playful video. In it, Ryan acknowledged fan discussions, extended warmth to Jimin and presented him with Ken&#x27;s iconic guitar.  </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">The outcome:</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> The video went viral! It became Barbie the Movie’s most popular post on X ever. Then the buzz went all over TikTok and Facebook too, making the movie even more famous. Jimin joined in with a video on Instagram, making the buzz even louder. This social media buzz led to huge engagement, viral TikTok views and tons of positive chatter about the movie, all thanks to the maker’s prompt use of social listening tools.</span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">💡Your takeaway:</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> The makers of the movie turned ordinary conversations into something special, connecting with their audience in a fun and engaging way. If you are a brand that wants to make a splash in this online world, this story is a great reminder for you to stay connected with your audience and make meaningful interactions with them by knowing what piques their interest.</span></span></p><div class="css-1tpr3ls"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">🌟 2 cents from our playbook 🌟</span></span></strong></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">When you&#x27;re looking through your online chatter, keep an eye out for posts that are getting a lot of action—like tons of likes, shares, comments or people talking about them. Posts with a lot of </span></span><a href="/cxm/social-media-engagement/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">social media engagement</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> usually mean the person who posted them has a big influence on their followers. If you collaborate with these influencers for your promos, you could boost your brand’s visibility to their followers and win their trust.</span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><i><span class="css-14us1xl"><span class="css-vurnku"> Curious? Read </span></span></i></strong><a href="/blog/social-media-collaboration/" class="css-t7wvwb"><strong class="css-1qemmfx"><i><u><span class="css-14us1xl"><span class="css-vurnku">Get Started with Social Media Collaborations</span></span></u></i></strong></a><strong class="css-1qemmfx"><i><span class="css-14us1xl"><span class="css-vurnku">.</span></span></i></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p></div><h3 class="css-dhax6p"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Example #3: Unmatched competitor analysis and trendspotting: Nike</span></span></strong></h3><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">The story: </span></span></strong><span class="css-14us1xl"><span class="css-vurnku">Nike, a global leader in sportswear, uses social listening to stay ahead in the competitive athletic apparel market. This athleisure brand employs advanced social listening tools to track mentions, sentiment trends, and emerging topics related to key competitors. This includes </span></span><a href="/cxm/competitive-analysis/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">analyzing competitor campaigns</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku">, product launches, customer feedback, and brand sentiment across social media platforms.</span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Tools like Facebook Insights, Twitter Analytics and Google Trends enable Nike to monitor conversations across major platforms simultaneously, helping the brand understand what customers are saying about its products.</span></span></p><style data-emotion="css mhm720">.css-mhm720{margin-top:16px;margin-bottom:16px;}</style><style data-emotion="css 195duy6">.css-195duy6{box-sizing:border-box;margin:0;min-width:0;margin-top:16px;margin-bottom:16px;}</style><div class="css-195duy6"><style data-emotion="css spfs6l">.css-spfs6l{position:relative;padding-bottom:56.25%;overflow:hidden;}</style><style data-emotion="css 150i8u5">.css-150i8u5{box-sizing:border-box;margin:0;min-width:0;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;position:relative;padding-bottom:56.25%;overflow:hidden;}</style><div class="css-150i8u5"><style data-emotion="css eulo4z">.css-eulo4z{position:absolute;top:0;left:0;width:100%;height:100%;border:0;}</style><iframe width="560" height="315" src="https://www.youtube.com/embed/WF_HqZrrx0c?si=bRf1Jkal7f6AFYgz?enablejsapi=1" title="Nike Women - Better For It - Inner Thoughts" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" class="css-eulo4z"></iframe></div></div><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">For instance, when Nike noticed customers posting pictures of themselves wearing Nike products during outdoor activities, they launched the </span></span><a href="https://www.wk.com/work/nike-better-for-it/" target="_blank" rel="noopener noreferrer nofollow" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">“Better For It”</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> campaign. This campaign celebrated women pushing themselves to be their best, aligning with customer interests and trends.</span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">The outcome: </span></span></strong><span class="css-14us1xl"><span class="css-vurnku">Through social listening, Nike identifies real-time opportunities and threats, which helps them adjust the marketing strategies, product offerings and brand messaging accordingly. This proactive approach helps Nike maintain a competitive edge, respond effectively to market shifts and enhance customer satisfaction seamlessly.</span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">💡Your takeaway:</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> Continuous monitoring of the market landscape and consumer conversations empowers you to make data-driven decisions, innovate faster and stay strong in the competitive market.</span></span></p><div class="css-1tpr3ls"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Get the scoop on your competitors</span></span></strong></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Social listening enables you to compare – and benchmark – your social media performance and presence against that of your competitors. It tracks and compares your </span></span><a href="/blog/social-media-metrics/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">key social media metrics</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> such as </span></span><a href="/cxm/brand-awareness/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">brand awareness,</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> </span></span><a href="/cxm/share-of-voice/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">Share of Voice (SoV)</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> and </span></span><a href="/products/customer-service/customer-satisfaction/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">CSAT,</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> yielding a real-time view of how you stack up against the competition.</span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><i><span class="css-14us1xl"><span class="css-vurnku">Dig Deeper:</span></span></i></strong><i><span class="css-14us1xl"><span class="css-vurnku"> </span></span></i><a href="/blog/social-media-competitor-analysis/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">5 Proven Hacks for Social Media Competitor Analysis</span></span></u></a><i></i></p></div><h2 id="toc-4" class="css-bw5uqt"><span class="css-14us1xl"><span class="css-vurnku">Top challenges associated with social listening</span></span></h2><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Diving into social listening can give you tons of insights about your brand, but it’s not always easy. Here are some typical hurdles you might face with social listening.  But don’t worry, it’s not too scary 😊</span></span></p><style data-emotion="css 1qw7wow">.css-1qw7wow{color:var(--theme-ui-colors-text);font-family:"proxima-nova",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen,Ubuntu,Cantarell,"Fira Sans","Droid Sans","Helvetica Neue",sans-serif;line-height:1.4;font-weight:700;font-size:18px;padding:0;margin:0;margin-bottom:16px;margin-top:20px;}@media screen and (min-width: 40em){.css-1qw7wow{font-size:22px;margin-top:30px;}}</style><h4 class="css-1qw7wow"><span class="css-14us1xl"><span class="css-vurnku">🤜 Data overload</span></span></h4><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Picture trying to listen to every conversation in a bustling city square. Quite a task, right? That&#x27;s what social listening tools have to handle! With so much online data and information, filtering out the crucial details for your brand requires heavy-duty AI and on-point queries.</span></span></p><p class="css-1v7ejua"><i><span class="css-14us1xl"><span class="css-vurnku">Read more: </span></span></i><a href="/blog/enterprise-social-listening/" class="css-t7wvwb"><i><u><span class="css-14us1xl"><span class="css-vurnku">Why Businesses Need Enterprise Social Listening Platforms</span></span></u></i></a></p><h4 class="css-1qw7wow"><span class="css-14us1xl"><span class="css-vurnku">🤜 Identifying sentiment accurately</span></span></h4><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">AI-powered tools are smart, but they still struggle to grasp the subtleties of human emotion, particularly irony and sarcasm. This means a tweet that appears positive at first glance might be a dig at your brand. Catching that nuance is crucial, yet it&#x27;s something that social listening tools sometimes miss.</span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Did you know?</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> Generative AI-powered social listening tools (like </span></span><a href="/products/consumer-intelligence/social-listening/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">Sprinklr</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku">) can detect subtle emotional nuances adeptly since they are trained on unstructured human conversations. </span></span><a href="https://lite.sprinklr.com/signup" target="_blank" rel="noopener noreferrer nofollow" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">Care to give it a try</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku">? It’s free for 30 days and supports 100+ languages! </span></span></p><h4 class="css-1qw7wow"><span class="css-14us1xl"><span class="css-vurnku">🤜 Keeping up with slang and jargon</span></span></h4><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Online lingo changes at lightning speed: today&#x27;s trendy phrases become tomorrow&#x27;s old news. For social listening tools, keeping up with the fast-evolving language of the internet is a constant challenge, which can lead to misinterpretation or overlooking key conversations.</span></span></p><h4 class="css-1qw7wow"><span class="css-14us1xl"><span class="css-vurnku">🤜 Tacking privacy concerns</span></span></h4><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Social listening presents challenges in privacy and ethics as it monitors public social media discussions, raising concerns about data collection, privacy breaches, and ethical considerations. Businesses must adhere to compliance and laws like the General Data Protection Regulation (GDPR) for EU residents and the Electronic Communications Privacy Act (ECPA) for electronic communications protection. These laws require businesses to obtain explicit consent, implement robust data security measures, and ensure transparency in data collection and usage practices.</span></span></p><div class="css-1tpr3ls"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">🚀Pro Tip:</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> Stay ahead of the curve by continuously assessing and adapting your channel strategy to match current social media trends and audience preferences.</span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><i><span class="css-14us1xl"><span class="css-vurnku">For more insights: Read </span></span></i></strong><a href="/blog/social-media-trends/" class="css-t7wvwb"><strong class="css-1qemmfx"><i><u><span class="css-14us1xl"><span class="css-vurnku">11 Social Media Trends in 2024 [+ 7 Actionable Tips]</span></span></u></i></strong></a></p></div><h2 id="toc-5" class="css-bw5uqt"><span class="css-14us1xl"><span class="css-vurnku">Social listening tips to listen to your audience</span></span></h2><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Knowing what to listen for, where, and how to listen, as well as learning from your competitors, is how you create the best social listening strategies.</span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Here are a few tips and tricks:</span></span></p><h3 class="css-dhax6p"><span class="css-14us1xl"><span class="css-vurnku">Know what words and topics to listen to</span></span></h3><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Select the most relevant keywords. </span></span><a href="/blog/social-listening-tools/" class="css-t7wvwb"><span class="css-14us1xl"><span class="css-vurnku">Social media listening tools</span></span></a><span class="css-14us1xl"><span class="css-vurnku"> help you know what words people use when mentioning your brand and industry. Some of the most important keywords and topics to track include: </span></span></p><ul class="css-1wy8wyo"><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Your brand’s name, social media handles, and slogan  </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">The names of your products   </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Words related to your competitors such as brand or product names, handles and slogans  </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Popular words related to the industry  </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Hashtags including your brand’s hashtags, those of competitors and hashtags related to the industry  </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Names of major leaders in your company such as CEO, COO or CFO   </span></span></p></li></ul><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku"> All of the above should also be monitored for standard abbreviations and misspellings.</span></span></p><div class="css-1tpr3ls"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Sprinklr offers a ready-to-use </span></span><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Topic Library</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> with: </span></span></p><ul class="css-1wy8wyo"><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">2500+ high-performing topics </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">From 20+ industries </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">In 3 categories - Brand &amp; Competitors, Industry Trends and Crisis Management</span></span></p></li></ul><img src="//images.ctfassets.net/ukazlt65o6hl/6Ygt9j8AoO4xf2kMVzq3HR/a3a846459417b7b1bc147013ac636bec/a_ready-to-use_Topic_Library.png" alt="A ready-to-use Topic Library" class="css-1da91v9"/><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Go ahead, register for a free trial and use the library for 30 days, all free!</span></span></p><style data-emotion="css 7qlwoe">.css-7qlwoe{max-width:1520px;margin:0 auto;padding-top:0px;padding-bottom:0px;padding-left:22px;padding-right:22px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}@media screen and (min-width: 40em){.css-7qlwoe{padding-left:80px;padding-right:80px;}}</style><style data-emotion="css a683xg">.css-a683xg{box-sizing:border-box;margin:0;min-width:0;max-width:1520px;margin:0 auto;padding-top:0px;padding-bottom:0px;padding-left:22px;padding-right:22px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}@media screen and (min-width: 40em){.css-a683xg{padding-left:80px;padding-right:80px;}}</style><div class=" css-a683xg"><style data-emotion="css 1hwuwm1">.css-1hwuwm1{margin-top:0;margin-bottom:0;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}@media screen and (min-width: 40em){.css-1hwuwm1{margin-top:0;margin-bottom:0;}}</style><style data-emotion="css u2tit3">.css-u2tit3{box-sizing:border-box;margin:0;min-width:0;margin-top:0;margin-bottom:0;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}@media screen and (min-width: 40em){.css-u2tit3{margin-top:0;margin-bottom:0;}}</style><div class="css-u2tit3"><style data-emotion="css 4wl63d">.css-4wl63d{-webkit-text-decoration:none;text-decoration:none;position:relative;}</style><style data-emotion="css 16zgbmm">.css-16zgbmm{box-sizing:border-box;margin:0;min-width:0;color:var(--theme-ui-colors-primary);font-weight:700;-webkit-text-decoration:underline;text-decoration:underline;-webkit-transition:.2s color;transition:.2s color;-webkit-text-decoration:none;text-decoration:none;position:relative;}.css-16zgbmm:hover{-webkit-transition:.2s color;transition:.2s color;color:var(--theme-ui-colors-secondary);}</style><a href="https://lite.sprinklr.com/signup" target="_blank" rel="noreferrer noopener" class="css-16zgbmm"><style data-emotion="css 1a0qhys">.css-1a0qhys{background:none;color:#fff;border:none;padding:4px 20px;font:inherit;cursor:pointer;outline:inherit;box-sizing:border-box;line-height:24px;font-weight:700;text-transform:uppercase;background-color:var(--theme-ui-colors-primary);border-width:2px;border-color:var(--theme-ui-colors-primary);border-style:solid;-webkit-transition:.2s background,.2s border-color;transition:.2s background,.2s border-color;font-size:12px;font-family:"proxima-nova",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen,Ubuntu,Cantarell,"Fira Sans","Droid Sans","Helvetica Neue",sans-serif;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;border-radius:50px;letter-spacing:0.4px;}@media screen and (min-width: 40em){.css-1a0qhys{padding:8px 34px;line-height:24px;font-size:15px;}}@media screen and (min-width: 52em){.css-1a0qhys{line-height:24px;}}@media screen and (min-width: 64em){.css-1a0qhys{line-height:24px;}}.css-1a0qhys:focus-visible{outline:2px solid #000000;}.css-1a0qhys:hover{-webkit-transition:.2s background,.2s border-color;transition:.2s background,.2s border-color;background-color:var(--theme-ui-colors-secondary);border-color:var(--theme-ui-colors-secondary);}</style><button tabindex="-1" class="css-1a0qhys"><style data-emotion="css aba35w">.css-aba35w{-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}</style><style data-emotion="css eobdd1">.css-eobdd1{box-sizing:border-box;margin:0;min-width:0;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}</style><div class="css-eobdd1"><style data-emotion="css aqscwe">.css-aqscwe{box-sizing:border-box;margin:0;min-width:0;}</style><div class=" css-aqscwe" data-element-id="body-button-GET-MY-FREE-TOPIC-LIBRARY" data-element-type="body-button">GET MY FREE TOPIC LIBRARY</div></div></button></a></div></div><p class="css-1v7ejua"></p></div><h3 class="css-dhax6p"><span class="css-14us1xl"><span class="css-vurnku">Know where to listen</span></span></h3><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Conversations about your brand or the industry can vary depending on the channel. For example, what people say on Instagram might not be what they&#x27;re talking about on LinkedIn. You might also see your brand popping up a lot on Instagram but hardly ever on Facebook.</span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">The solution: Get the scoop on where your brand and the competition are getting buzz and how the talk varies from one channel to another. This can clue you in on where to invest your resources.</span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">❗BEWARE</span></span></strong></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">If channels like YouTube are on your listening radar, you should know that YouTube places restrictions on listening to their video posts, comments and comment replies. YouTube public API has quota usage limits for different social listening vendors. This is done for fair quota distribution and unhindered service to users.</span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">However, firehose applications like Instagram, Facebook, and X don&#x27;t have any such restrictions.</span></span></p><h3 class="css-dhax6p"><span class="css-14us1xl"><span class="css-vurnku">Avoid broad searches</span></span></h3><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Once you’ve determined what terms to track and where to find them, advanced search methods can be used to narrow your results. The narrower you make your search, the more likely you are to find your ideal target audience.</span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">For instance, consider location-based filtering in your social listening strategy. If your business operates primarily in the U.S., you should focus on conversations happening there. Monitoring chatter in other regions, like France, won’t be relevant to your local business needs. By tailoring your social listening to specific areas, you can ensure that you&#x27;re gathering actionable insights that are directly applicable to your business context.</span></span></p><h3 class="css-dhax6p"><span class="css-14us1xl"><span class="css-vurnku">Set up alerts as an early warning system</span></span></h3><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">To enhance your social listening strategy, it&#x27;s crucial to set up alerts proactively. These alerts act as early warning systems, allowing you to catch potential issues through specific keywords before they escalate. For example, Sprinklr’s social listening module offers two types of alert systems to monitor any looming crisis:</span></span></p><p class="css-1v7ejua"><a href="/help/articles/introduction-to-smart-alerts/identify-crisis-events-proactively-with-smart-alerts/640704d97517d84a3aaf2c91/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">Smart alerts:</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> These are tailored to identify crisis events swiftly based on metrics of your choice, like volume, engagement, sentiment, etc</span></span></p><p class="css-1v7ejua"><a href="/help/articles/introduction-to-volumetric-alerts/identify-crisis-events-proactively-with-volumetric-alerts/64071ef92680c35a78bb0a48/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">Volumetric alerts:</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> Customized to your business needs, they provide insights into crisis detection based on the type of trend you want to monitor.</span></span></p><h2 id="toc-6" class="css-bw5uqt"><span class="css-14us1xl"><span class="css-vurnku">Social listening tools</span></span></h2><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Let&#x27;s talk about three of the </span></span><a href="/blog/social-listening-tools/" class="css-t7wvwb"><span class="css-14us1xl"><span class="css-vurnku">best social listening tools</span></span></a><span class="css-14us1xl"><span class="css-vurnku">: Sprinklr, Brandwatch, and Hootsuite. Here’s the scoop on each, from their standout features to why they might just be the right fit for you:</span></span></p><h3 class="css-dhax6p"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">1. Sprinklr</span></span></strong></h3><p class="css-1v7ejua"><a href="https://staging.sprinklr.com/products/consumer-intelligence/social-listening/" target="_blank" rel="noopener noreferrer nofollow" class="css-t7wvwb"><span class="css-14us1xl"><span class="css-vurnku">Sprinklr</span></span></a><span class="css-14us1xl"><span class="css-vurnku"> shines with its comprehensive platform that offers:</span></span></p><ul class="css-1wy8wyo"><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Social listening on 30+ social media channels</span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Web sources (news, Reddit, Blogs, websites, forums, podcasts, videos, WordPress, Classifieds and reviews) </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Traditional channels (TV, radio and print).</span></span></p></li></ul><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Its AI-driven insights help you make sense of vast data, pinpointing trends and sentiments. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Strengths</span></span></strong><span class="css-14us1xl"><span class="css-vurnku">: What sets Sprinklr apart is:</span></span></p><ul class="css-1wy8wyo"><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Widest channel coverage, ensuring comprehensive conversation monitoring. </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Matchless accuracy of over 80%, providing reliable insights. </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Handling 10 billion predictions per day, showcasing scalability and performance. </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Custom dashboards for personalized analytics and data visualization. </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Topic Library for efficient management and organization of key themes and discussions.</span></span></p></li></ul><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Why use it</span></span></strong><span class="css-14us1xl"><span class="css-vurnku">: If you&#x27;re looking for an all-in-one solution that goes beyond just listening to actively managing customer experiences, Sprinklr is your go-to. It&#x27;s especially handy for larger organizations looking to keep a pulse on their global presence.</span></span></p><div class=" css-a683xg"><style data-emotion="css xyqzs">.css-xyqzs{margin-top:0;margin-bottom:40px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}@media screen and (min-width: 40em){.css-xyqzs{margin-top:0;margin-bottom:80px;}}</style><style data-emotion="css 1wfrix8">.css-1wfrix8{box-sizing:border-box;margin:0;min-width:0;margin-top:0;margin-bottom:40px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}@media screen and (min-width: 40em){.css-1wfrix8{margin-top:0;margin-bottom:80px;}}</style><div class="css-1wfrix8"><a href="https://lite.sprinklr.com/signup?product=service" target="_blank" rel="noreferrer noopener" class="css-16zgbmm"><button tabindex="-1" class="css-1a0qhys"><div class="css-eobdd1"><div class=" css-aqscwe" data-element-id="body-button-START-FREE-TRIAL" data-element-type="body-button">START FREE TRIAL</div></div></button></a></div></div><h3 class="css-dhax6p"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">2. Brandwatch</span></span></strong></h3><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Brandwatch is a powerhouse when it comes to deep dives into data. With advanced analytics, image recognition, and trend spotting, it gives you a granular look at what&#x27;s being said.</span></span></p><ul class="css-1wy8wyo"><li class="css-15wjw7m"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Strengths</span></span></strong><span class="css-14us1xl"><span class="css-vurnku">: Its real strength lies in the depth of its analysis. Brandwatch can dissect conversations, offering insights not just on the volume of mentions but the context and sentiment behind them.</span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Why use it</span></span></strong><span class="css-14us1xl"><span class="css-vurnku">: For those who love drilling down into the nitty-gritty of data and emerging trends, Brandwatch offers the detailed analysis you need. It&#x27;s a great tool for brands focused solely on understanding the market dynamics and audience.</span></span></p></li></ul><h3 class="css-dhax6p"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">3</span></span></strong><span class="css-14us1xl"><span class="css-vurnku">. </span></span><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Hootsuite</span></span></strong></h3><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Hootsuite is well-known for its social media management capabilities, but its listening tools are nothing to scoff at. It offers real-time updates and sentiment analysis across multiple platforms.  </span></span></p><ul class="css-1wy8wyo"><li class="css-15wjw7m"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Strengths</span></span></strong><span class="css-14us1xl"><span class="css-vurnku">: Hootsuite&#x27;s integration with its social media management platform makes it a breeze to go from listening to action. You can track mentions, respond to comments, and even schedule social media posts right from the dashboard. </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Why use it</span></span></strong><span class="css-14us1xl"><span class="css-vurnku">: If you&#x27;re after a tool that lets you listen and then immediately engage with your audience, Hootsuite is a reliable choice. It&#x27;s particularly useful for smaller businesses and brands with budget constraints. </span></span></p></li></ul><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Each of these tools brings something unique to the table, whether it&#x27;s comprehensive customer experience management, deep data analysis, or seamless integration with engagement. Depending on your brand&#x27;s size, focus, and budget, one of these could be the key to unlocking a new level of connection with your audience in 2024.</span></span></p><h2 id="toc-7" class="css-bw5uqt"><span class="css-14us1xl"><span class="css-vurnku">Don&#x27;t miss out on social listening opportunities</span></span></h2><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Social listening is important because it helps you understand and engage with your audience, stay ahead of trends, and make informed business decisions.</span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">By strategically choosing the right social media channels and focusing on where your audience, industry, and competitors are most active, you can maximize the impact of your social listening efforts. Remember, it’s about quality over quantity—prioritize the platforms that matter most to your brand. With these insights, you’ll be well-equipped to stay ahead of trends and engage meaningfully with your audience.</span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">If you want to see, how you can bring all learnings into action, don&#x27;t forget to request a </span></span><a href="/demo-research/" class="css-t7wvwb"><span class="css-14us1xl"><span class="css-vurnku">Social Listening Demo</span></span></a><span class="css-14us1xl"><span class="css-vurnku">. Our team will reach out to you for a detailed discussion.</span></span></p><h2 id="toc-8" class="css-bw5uqt"><span class="css-14us1xl"><span class="css-vurnku">Additional resources to learn</span></span></h2><ul class="css-1wy8wyo"><li class="css-15wjw7m"><p class="css-1v7ejua"><a href="/blog/b2b-social-listening/" class="css-t7wvwb"><span class="css-14us1xl"><span class="css-vurnku">A B2B social listening guide for 2025</span></span></a></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><a href="/blog/social-listening-tools/" class="css-t7wvwb"><span class="css-14us1xl"><span class="css-vurnku">Top 10 social listening tools for enterprises</span></span></a></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><a href="/blog/social-listening-strategies/" class="css-t7wvwb"><span class="css-14us1xl"><span class="css-vurnku">Best social listening strategies in 2024</span></span></a></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><a href="/blog/instagram-social-listening/" class="css-t7wvwb"><span class="css-14us1xl"><span class="css-vurnku">Instagram social listening for brand growth</span></span></a></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><a href="/blog/facebook-social-listening/" class="css-t7wvwb"><span class="css-14us1xl"><span class="css-vurnku">Facebook social listening for new opportunities</span></span></a></p></li></ul><p class="css-1v7ejua"></p></div></div></div></div><style data-emotion="css rjvkoz">@media screen and (min-width: 64em){.css-rjvkoz{min-width:200px;}}</style><style data-emotion="css 1jojecn">.css-1jojecn{box-sizing:border-box;margin:0;min-width:0;}@media screen and (min-width: 64em){.css-1jojecn{min-width:200px;}}</style><div class="scn-post-page-sticky-column css-1jojecn"><style data-emotion="css 1ugryg9">.css-1ugryg9{box-sizing:border-box;margin:0;min-width:0;position:-webkit-sticky;position:sticky;top:150px;}</style><div class="css-1ugryg9"><style data-emotion="css 13bgqkf">.css-13bgqkf{grid-template-columns:1fr;grid-column-gap:64px;grid-row-gap:48px;padding-top:40px;padding-bottom:40px;position:relative;}@media screen and (min-width: 40em){.css-13bgqkf{grid-template-columns:1fr 1fr;padding-top:50px;padding-bottom:50px;}}@media screen and (min-width: 64em){.css-13bgqkf{grid-template-columns:1fr;padding-top:0;padding-bottom:0;}}</style><style data-emotion="css 1g3cdgd">.css-1g3cdgd{box-sizing:border-box;margin:0;min-width:0;display:grid;grid-gap:16px;grid-template-columns:1fr;grid-column-gap:64px;grid-row-gap:48px;padding-top:40px;padding-bottom:40px;position:relative;}@media screen and (min-width: 40em){.css-1g3cdgd{grid-template-columns:1fr 1fr;padding-top:50px;padding-bottom:50px;}}@media screen and (min-width: 64em){.css-1g3cdgd{grid-template-columns:1fr;padding-top:0;padding-bottom:0;}}</style><div class="css-1g3cdgd"><style data-emotion="css 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path{fill:var(--theme-ui-colors-secondary);}.css-1gre8gk svg path{fill:var(--theme-ui-colors-primary);}.css-1gre8gk:hover{-webkit-text-decoration:none;text-decoration:none;color:var(--theme-ui-colors-primary);}</style><a href="/blog/social-media-management-tools/" data-hydration="false" class="css-1gre8gk">The 11 Best Social Media Management Tools in 2024 (With Customer Reviews)</a></p></div><style data-emotion="css 1826rvv">.css-1826rvv{overflow:hidden;text-overflow:ellipsis;display:-webkit-box;-webkit-line-clamp:3;-webkit-box-orient:vertical;}</style><style data-emotion="css x58lzi">.css-x58lzi{box-sizing:border-box;margin:0;min-width:0;overflow:hidden;text-overflow:ellipsis;display:-webkit-box;-webkit-line-clamp:3;-webkit-box-orient:vertical;}</style><div class="css-x58lzi"><style data-emotion="css mzftj5">.css-mzftj5{color:#646470;font-size:14px;line-height:20px;margin-bottom:16px;}@media screen and (min-width: 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aria-hidden="true">  •  </span>22<!-- --> <!-- -->min read</p></div></div></div></div><div class="css-m6kext"><div class="css-147oogm"><a href="/blog/social-media-marketing-ideas/" data-hydration="false" class="css-1iweejv"><div class="css-1dxkxf8"><div data-gatsby-image-wrapper="" class="gatsby-image-wrapper css-17i3u8z"><div aria-hidden="true" style="padding-top:56.10876354951313%"></div><img aria-hidden="true" data-placeholder-image="" style="opacity:1;transition:opacity 500ms linear" decoding="async" 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0-.634-.529-1.149-1.181-1.149s-1.181.515-1.181 1.15.529 1.148 1.181 1.148"></path></svg></div></a></div></div></section><section class="flex-[9] desktop-sm:pb-10 desktop-lg:pb-14 desktop-sm:ps-10 desktop-lg:ps-14"><div class="block desktop-sm:hidden"><div data-orientation="vertical"><div data-state="closed" data-orientation="vertical" class="border-b border-b-cometBlack"><div class="flex"><button type="button" aria-controls="" aria-expanded="false" data-state="closed" data-orientation="vertical" id="" class="flex flex-1 items-center justify-between py-4 font-medium transition-all [&amp;[data-state=open]&gt;svg]:rotate-180 hover:no-underline" data-radix-collection-item=""><p class="text-mobile-sm/heading-4 tablet-sm:text-tablet-sm/body-1-bold">Products</p><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="h-4 w-4 shrink-0 transition-transform duration-200"><path d="m6 9 6 6 6-6"></path></svg></button></div><div data-state="closed" id="" hidden="" role="region" aria-labelledby="" data-orientation="vertical" class="overflow-hidden text-sm transition-all data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down pt-4 pb-6 tablet-sm:pt-0" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="border-b border-b-cometBlack"><div class="flex"><button type="button" aria-controls="" aria-expanded="false" data-state="closed" data-orientation="vertical" id="" class="flex flex-1 items-center justify-between py-4 font-medium transition-all [&amp;[data-state=open]&gt;svg]:rotate-180 hover:no-underline" data-radix-collection-item=""><p class="text-mobile-sm/heading-4 tablet-sm:text-tablet-sm/body-1-bold">Solutions</p><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="h-4 w-4 shrink-0 transition-transform duration-200"><path d="m6 9 6 6 6-6"></path></svg></button></div><div data-state="closed" id="" hidden="" role="region" aria-labelledby="" data-orientation="vertical" class="overflow-hidden text-sm transition-all data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down pt-4 pb-6 tablet-sm:pt-0" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="border-b border-b-cometBlack"><div class="flex"><button type="button" aria-controls="" aria-expanded="false" data-state="closed" data-orientation="vertical" id="" class="flex flex-1 items-center justify-between py-4 font-medium transition-all [&amp;[data-state=open]&gt;svg]:rotate-180 hover:no-underline" data-radix-collection-item=""><p class="text-mobile-sm/heading-4 tablet-sm:text-tablet-sm/body-1-bold">Company</p><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="h-4 w-4 shrink-0 transition-transform duration-200"><path d="m6 9 6 6 6-6"></path></svg></button></div><div data-state="closed" id="" hidden="" role="region" aria-labelledby="" data-orientation="vertical" class="overflow-hidden text-sm transition-all data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down pt-4 pb-6 tablet-sm:pt-0" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="border-b border-b-cometBlack"><div class="flex"><button type="button" aria-controls="" aria-expanded="false" data-state="closed" data-orientation="vertical" id="" class="flex flex-1 items-center justify-between py-4 font-medium transition-all [&amp;[data-state=open]&gt;svg]:rotate-180 hover:no-underline" data-radix-collection-item=""><p class="text-mobile-sm/heading-4 tablet-sm:text-tablet-sm/body-1-bold">Resources</p><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="h-4 w-4 shrink-0 transition-transform duration-200"><path d="m6 9 6 6 6-6"></path></svg></button></div><div data-state="closed" id="" hidden="" role="region" aria-labelledby="" data-orientation="vertical" class="overflow-hidden text-sm transition-all data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down pt-4 pb-6 tablet-sm:pt-0" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div></div></div><div class="hidden desktop-sm:flex desktop-sm:justify-between gap-x-10"><div class="w-[140px] desktop-lg:w-[200px] flex-none"><p class="text-tablet-sm/heading-6 desktop-lg:text-desktop-large/heading-5">Products</p><div class="grid gap-5 text-silverGray grid-cols-2 desktop-sm:grid-cols-1 tablet-sm:pt-4 desktop-sm:pt-4 desktop-sm:gap-y-2 border-t border-cometBlack desktop-sm:border-0"><ul class="flex flex-col gap-y-4 tablet-sm:gap-y-6 desktop-sm:gap-2.5"><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/products/customer-service/" data-hydration="false" class="css-15szwfb">Sprinklr Service</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/products/consumer-intelligence/" data-hydration="false" class="css-15szwfb">Sprinklr Insights</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/products/marketing-and-advertising/" data-hydration="false" class="css-15szwfb">Sprinklr Marketing</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/products/social-media-management/" data-hydration="false" class="css-15szwfb">Sprinklr Social</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/products/platform/" data-hydration="false" class="css-15szwfb">Unified CXM Platform</a></li></ul></div></div><div class="w-[140px] desktop-lg:w-[200px] flex-none"><p class="text-tablet-sm/heading-6 desktop-lg:text-desktop-large/heading-5">Solutions</p><div class="grid gap-5 text-silverGray desktop-sm:grid-cols-1 desktop-sm:gap-y-2 desktop-sm:border-0 grid-cols-1 tablet-sm:pt-6 desktop-sm:pt-6 border-t border-cometBlack"><div class="grid grid-flow-row gap-10 desktop-sm:gap-y-10 auto-cols-fr max-desktop-sm:grid-flow-col"><div><p class="max-tablet-sm:text-mobile-sm/overline-3 text-white uppercase mb-4 tablet-sm:mb-6 desktop-sm:mb-2 desktop-lg:mb-3.5 text-mobile-sm/overline-3 tablet-sm:text-tablet-sm/overline-3">Industries</p><ul class="flex flex-col gap-4 tablet-sm:gap-5 desktop-sm:gap-2 text-silverGray"><li class="block hover:underline"><a href="/industries/cpg/" data-hydration="false" class="css-15szwfb"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">CPG</span></a></li><li class="block hover:underline"><a href="/industries/financial-services/" data-hydration="false" class="css-15szwfb"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Financial Services</span></a></li><li class="block hover:underline"><a href="/industries/government/" data-hydration="false" class="css-15szwfb"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Government</span></a></li><li class="block hover:underline"><a href="/industries/retail/" data-hydration="false" class="css-15szwfb"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Retail</span></a></li><li class="block hover:underline"><a href="/industries/technology/" data-hydration="false" class="css-15szwfb"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Technology</span></a></li><li class="block hover:underline"><a href="/industries/telecom/" data-hydration="false" class="css-15szwfb"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Telecommunication</span></a></li><li class="block hover:underline"><a href="/industries/travel-hospitality/" data-hydration="false" class="css-15szwfb"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Travel &amp; Hospitality</span></a></li></ul></div><div><p class="max-tablet-sm:text-mobile-sm/overline-3 text-white uppercase mb-4 tablet-sm:mb-6 desktop-sm:mb-2 desktop-lg:mb-3.5 text-mobile-sm/overline-3 tablet-sm:text-tablet-sm/overline-3">Teams</p><ul class="flex flex-col gap-4 tablet-sm:gap-5 desktop-sm:gap-2 text-silverGray"><li class="block hover:underline"><a href="/teams/marketing/" data-hydration="false" class="css-15szwfb"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Marketing</span></a></li><li class="block hover:underline"><a href="/teams/customer-service/" data-hydration="false" class="css-15szwfb"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Customer Service</span></a></li></ul></div></div></div></div><div class="w-[140px] desktop-lg:w-[200px] flex-none"><p class="text-tablet-sm/heading-6 desktop-lg:text-desktop-large/heading-5">Company</p><div class="grid gap-5 text-silverGray grid-cols-2 desktop-sm:grid-cols-1 tablet-sm:pt-4 desktop-sm:pt-4 desktop-sm:gap-y-2 border-t border-cometBlack desktop-sm:border-0"><ul class="flex flex-col gap-y-4 tablet-sm:gap-y-6 desktop-sm:gap-2.5"><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/our-story/" data-hydration="false" class="css-15szwfb">Our Story</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a class="css-15szwfb" href="/newsroom/">Newsroom</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a class="css-15szwfb" href="/partners/">Partners</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/careers/" data-hydration="false" class="css-15szwfb">Careers</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a class="css-15szwfb" href="/culture-talent/">Culture &amp; Talent</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="https://investors.sprinklr.com/" class="css-1kjd7d1">Investor Relations</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a class="css-15szwfb" href="/trust/">Security &amp; Privacy</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/stories/" data-hydration="false" class="css-15szwfb">Customer Stories</a></li></ul><div class="grid grid-flow-row gap-10 desktop-sm:gap-y-10 desktop-sm:mt-8"><div><p class="max-tablet-sm:text-mobile-sm/overline-3 text-white uppercase mb-4 tablet-sm:mb-6 desktop-sm:mb-2 desktop-lg:mb-3.5 text-mobile-sm/overline-3 tablet-sm:text-tablet-sm/overline-3">Support</p><ul class="flex flex-col gap-4 tablet-sm:gap-5 desktop-sm:gap-2 text-silverGray"><li class="block hover:underline"><a href="https://developer.sprinklr.com/" class="css-1kjd7d1"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Developer Portal</span></a></li><li class="block hover:underline"><a href="/products/platform/integrations/" data-hydration="false" class="css-15szwfb"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Integrations</span></a></li><li class="block hover:underline"><a class="css-15szwfb" href="/help/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Help Center</span></a></li><li class="block hover:underline"><a class="css-15szwfb" href="/contact-us/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Contact Us</span></a></li></ul></div></div></div></div><div class="flex flex-col w-[140px] desktop-lg:w-[200px]"><p class="text-tablet-sm/heading-6 desktop-lg:text-desktop-large/heading-5">Resources</p><div class="grid gap-5 text-silverGray grid-cols-2 desktop-sm:grid-cols-1 tablet-sm:pt-4 desktop-sm:pt-4 desktop-sm:gap-y-2 border-t border-cometBlack desktop-sm:border-0"><ul class="flex flex-col gap-y-4 tablet-sm:gap-y-6 desktop-sm:gap-2.5"><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a class="css-15szwfb" href="/analyst-reports/">Analyst Reports</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a class="css-15szwfb" href="/demo-center/">Sprinklr Demo Center</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="https://www.sprinklr.com/cx-wise/#home" class="css-1kjd7d1">Podcasts</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/blog/" data-hydration="false" class="css-15szwfb">Blog</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a class="css-15szwfb" href="/cxm/">Guides</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a class="css-15szwfb" href="/resources/">eBooks</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a class="css-15szwfb" href="/events/">Events &amp; Webinars</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a class="css-15szwfb" href="/lp/socialverse2023/">Masterclass</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a class="css-15szwfb" href="/services/">Services</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a class="css-15szwfb" href="/sprinklr-training/">Training</a></li></ul></div></div><div class="flex flex-col gap-8 w-[140px] desktop-lg:w-[200px]"><div><p class="max-tablet-sm:text-mobile-sm/overline-3 text-white mb-4 tablet-sm:mb-6 desktop-sm:mb-2 desktop-lg:mb-3.5 tablet-sm:text-tablet-sm/heading-6 desktop-lg:text-desktop-large/heading-5 normal-case">Social Media Topics</p><ul class="flex flex-col gap-4 tablet-sm:gap-5 desktop-sm:gap-2 text-silverGray"><li class="block hover:underline"><a aria-current="page" class="css-15szwfb" href="/cxm/social-listening/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Social Listening Guide</span></a></li><li class="block hover:underline"><a class="css-15szwfb" href="/cxm/social-media-monitoring/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Social Media Monitoring</span></a></li><li class="block hover:underline"><a class="css-15szwfb" href="/cxm/social-media-management/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Social Media Management</span></a></li><li class="block hover:underline"><a class="css-15szwfb" href="/social-media-glossary/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Social Media Glossary</span></a></li></ul></div><div><p class="max-tablet-sm:text-mobile-sm/overline-3 text-white mb-4 tablet-sm:mb-6 desktop-sm:mb-2 desktop-lg:mb-3.5 tablet-sm:text-tablet-sm/heading-6 desktop-lg:text-desktop-large/heading-5 normal-case">Customer Service Topics</p><ul class="flex flex-col gap-4 tablet-sm:gap-5 desktop-sm:gap-2 text-silverGray"><li class="block hover:underline"><a class="css-15szwfb" href="/cxm/ccaas/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">CCaaS Guide</span></a></li><li class="block hover:underline"><a class="css-15szwfb" href="/cxm/what-is-customer-service/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Customer Service</span></a></li><li class="block hover:underline"><a class="css-15szwfb" href="/cxm/contact-center-ai/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Contact Center AI (CCAI)</span></a></li><li class="block hover:underline"><a class="css-15szwfb" href="/customer-service-glossary/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Customer Service Glossary</span></a></li></ul></div></div></div></section></div><section class="flex flex-col desktop-sm:flex-row desktop-sm:justify-between items-start desktop-sm:items-center pt-14 desktop-sm:pt-6 desktop-lg:pt-10 text-silverGray"><a href="/" data-hydration="false" class="css-15szwfb"><svg xmlns="http://www.w3.org/2000/svg" width="124" height="26" fill="none" class="h-8 tablet-sm:h-7 desktop-sm:h-6 desktop-lg:h-10 mb-8 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