Why Do You Need A Cookie Consent Banner?

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Privacy Vendor? Why and How Companies Switch</span> </div> </a> </li> <li> <a href="/resource/step-by-step-guide-to-ai-compliance/"> <div class="img-holder"> <img src="https://trustarc.com/wp-content/uploads/2024/02/res-square-plus-pink.png" class="attachment-full size-full" alt="" decoding="async" /> </div> <div class="text-holder"> <span class="font-bold block uppercase resource-label">GUIDE</span> <span class="block h6">Step-by-Step Guide to AI Compliance</span> </div> </a> </li> </ul> </div> </div> </div> </li> <li> <a href="/contact/" class="btn"><span>Contact us</span></a> </li> </ul> <div class="right"> <a href="#" class="search-opener"> <svg width="19" height="20" viewBox="0 0 19 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle class="el" cx="8" cy="8" r="7.25" stroke="#000239" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <line class="el" x1="13.0607" y1="14" x2="18" y2="18.9393" stroke="#000239" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> </svg> <span class="accessibility">Search Opener</span> </a> <div class="search-drop"> <div class="container"> <form action="https://trustarc.com" class="search-form"> <label for="search"><img src="https://trustarc.com/wp-content/themes/trustarc/assets/dist/images/icon-search.svg" alt="" /></label> <input type="search" name="s" id="search" /> <button type="submit" class="btn"><span>Search</span></button> </form> <a href="#" class="close search-opener"> <svg width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path class="el" d="M1 1L13 13" stroke="#000239" stroke-width="1.5" stroke-linecap="round" /> <path class="el" d="M1 13L13 1.00004" stroke="#000239" stroke-width="1.5" stroke-linecap="round" /> </svg> <span class="accessibility">Search Close</span> </a> </div> </div> <a href="/contact/" class="btn desktop-only"><span>Contact us</span></a> </div> </div> </div> </header> <main id="main"> <section id="block_e753e1fd1a3313289c487d36123846b8" class="hero-side-image text-left bg-dark no-img-offset"> <div class="container"> <div class="text-block"> <span class="sub-title block font-bold">Cookie Consent Banner</span> <h1>Is your cookie banner compliant?</h1> <p>In today’s privacy-driven world, it’s important to be transparent and build trust with cookie consents. That means allowing users to freely give consent before sharing any personally identifiable information for tracking, targeting, advertising, and consumer profiling.</p> <ul class="btn-list"> <li> <a href="/products/consent-consumer-rights/cookie-consent-manager/" class="btn"><span>Find out more</span></a> </li> </ul> </div> <div class="image-block"> <img decoding="async" src="https://trustarc.com/wp-content/uploads/2024/03/hero-solutions-cookie-banner-2.png" class="attachment-full size-full" alt="" srcset="https://trustarc.com/wp-content/uploads/2024/03/hero-solutions-cookie-banner-2.png 598w, https://trustarc.com/wp-content/uploads/2024/03/hero-solutions-cookie-banner-2-300x300.png 300w, https://trustarc.com/wp-content/uploads/2024/03/hero-solutions-cookie-banner-2-150x150.png 150w, https://trustarc.com/wp-content/uploads/2024/03/hero-solutions-cookie-banner-2-199x199.png 199w, https://trustarc.com/wp-content/uploads/2024/03/hero-solutions-cookie-banner-2-120x120.png 120w" sizes="(max-width: 598px) 100vw, 598px" /> </div> </div> </section> <section id="block_ec3f384ef4d1802f5c1b7267d1c4cb28" class="column-w-image reverse" style=""> <div class="container"> <div class="img-holder"> <img decoding="async" src="https://trustarc.com/wp-content/uploads/2024/03/img-sol-cookie-banner-2-1.png" class="attachment-full size-full" alt="" srcset="https://trustarc.com/wp-content/uploads/2024/03/img-sol-cookie-banner-2-1.png 719w, https://trustarc.com/wp-content/uploads/2024/03/img-sol-cookie-banner-2-1-300x224.png 300w" sizes="(max-width: 719px) 100vw, 719px" /> </div> <div class="text-holder"> <h2>Cookie consent</h2> <p>Cookie consent third party tracking encompasses a range of requirements, including:</p> <ul> <li>Global Privacy Controls (GPC signals)</li> <li><a href="/regulations/ccpa-cpra/">CCPA & CPRA</a>: Do Not Sell/Share opt-outs</li> <li>Cookie Notice / Privacy Policy</li> <li>Explicit Consent</li> <li>Advertising standards via IAB TCF (Google Certified CMP Provider)</li> </ul> </div> </div> </section> <section id="block_1515eb3eb3fdb34b5ba3438a04e0510e" class="column-w-image has-rings"> <div class="decor"><img decoding="async" src="https://trustarc.com/wp-content/uploads/2024/03/img-bg-circle-deep-blue.png" class="attachment-full size-full" alt="" srcset="https://trustarc.com/wp-content/uploads/2024/03/img-bg-circle-deep-blue.png 660w, https://trustarc.com/wp-content/uploads/2024/03/img-bg-circle-deep-blue-287x300.png 287w" sizes="(max-width: 660px) 100vw, 660px" /></div> <div class="container"> <div class="img-holder"> <img decoding="async" src="https://trustarc.com/wp-content/uploads/2024/03/img-sol-cookie-banner-2.png" class="attachment-full size-full" alt="" srcset="https://trustarc.com/wp-content/uploads/2024/03/img-sol-cookie-banner-2.png 719w, https://trustarc.com/wp-content/uploads/2024/03/img-sol-cookie-banner-2-300x202.png 300w" sizes="(max-width: 719px) 100vw, 719px" /> </div> <div class="text-holder"> <h2>A comprehensive approach</h2> <ul class="list-check"> <li> <h6>Compliant banners</h6> <p>Are your cookie banners compliant with changing laws (CCPA/CPRA, GDPR, PIPL, GPC and beyond)?</p> </li> <li> <h6>Required opt-ins and opt-outs</h6> <p>Are you providing opt-outs for tracking and cookie usage (i.e. Do Not Sell/Share under CCPA)?</p> </li> <li> <h6>Compliant tracker identification</h6> <p>Are you identifying online trackers such as website tags, trackers, cookies, pixels, abeacons) through regular scans for CCPA and CPA compliance?</p> </li> <li> <h6>Manage online trackers</h6> <p>Are you managing online trackers using a Tag Management System and a signal from a cookie consent manager to block tags to comply with laws like CCPA and GDPR?</p> </li> <li> <h6>Disclosure requirements</h6> <p>Are you meeting the increasingly rigorous requirements for disclosure with respect to your use of third-party tracking technologies under important US regulator standards like HIPAA, FTC, CCPA, VCDPA, CTDPA, or CPA?</p> </li> </ul> </div> </div> </section> <section id="block_28877723354a689fc897404762953df8" class="cta-box gradient-blue-navy"> <div class="container"> <div class="box-area"> <div class="left"> <h2>Nymity Research: Understand your obligations</h2> </div> <div class="right"> <p>Save time, effort, and costs with timely and digestible legal summaries on 244+ global jurisdictions and their cookie obligations and consent laws.</p> <ul class="btn-list"> <li> <a href="/products/privacy-data-governance/nymity-research/" class="btn"><span>Learn more</span></a> </li> </ul> </div> </div> </div> </section> <section id="block_4eed3aac5281e0e8dca0b4ff98c478fa" class="columns-circle" style=""> <div class="container"> <div class="max-width text-center"> <h2>Cookie consent compliance </h2> <span class="block h5">TrustArc’s Cookie Consent Manager provides a privacy-first global cookie consent banner that’s robust, configurable, and designed for easy setup, and installation — built on a platform constantly reviewed and continuously updated by in-house privacy and legal experts.</span> </div> <div class="column-wrap"> <div class="col dark"> <div class="img-block"> <img decoding="async" src="https://trustarc.com/wp-content/uploads/2024/02/icon_Control.svg" class="attachment-full size-full" alt="" /> </div> <div class="text-block"> <h4 style="text-align: center;">Global compliance</h4> <p style="text-align: center;">Easily meet the requirements of multiple data privacy laws and regulations from across 100+ global jurisdictions, and manage multiple international domains and languages.</p> <p style="text-align: center;">Utilize extensive privacy functionality and framework support (e.g. GPC, Do Not Sell or Share, Do Not Track, IAB GPP, IAB TCF 2.2, etc.) as a Google-certified CMP.</p> </div> </div> <div class="col dark"> <div class="img-block"> <img decoding="async" src="https://trustarc.com/wp-content/uploads/2024/02/icon_Form-Creation.svg" class="attachment-full size-full" alt="" /> </div> <div class="text-block"> <h4 style="text-align: center;">Automated tracker management</h4> <p style="text-align: center;">Take advantage of deep scanning to find online cookies and trackers you didn’t even know existed on your websites.</p> <p style="text-align: center;">Don’t waste your time manually categorizing your trackers. Watch as we automate categorization of those trackers as Required, Functional, or Advertising.</p> </div> </div> <div class="col dark"> <div class="img-block"> <img decoding="async" src="https://trustarc.com/wp-content/uploads/2024/02/icon_Update.svg" class="attachment-full size-full" alt="" /> </div> <div class="text-block"> <h4 style="text-align: center;">Easy installation and configuration</h4> <p style="text-align: center;">Deploy customized cookie banners in four easy steps, with one script for all your websites and one for your mobile apps.</p> <p style="text-align: center;">Our on-demand metrics (device type, opt-ins/opt-outs, bounce rates) offer flexible filtering and integrations for complete visibility.</p> </div> </div> </div> </div> </section> <section id="block_1e73f091fc14b45578fdd63e312754c1" class="resource-section bg-light-grey"> <div class="container"> <div class="resource-head"> <h2>Related resources</h2> <a href="/resources/" class="cta block">View all resources</a> </div> <ul class="resource-lists "> <li> <a href="https://trustarc.com/resource/eu-google-certified-consent-manager-platform/" class="resource-single"> <div class="img-holder"> <img decoding="async" width="380" height="120" src="https://trustarc.com/wp-content/uploads/2024/02/res-feat-city-pink-380x120.png" class="attachment-380x120 size-380x120 wp-post-image" alt="" /> </div> <div class="text-holder"> <span class="resource-label uppercase">Articles</span> <h4>EU Google Consent Changes: Meet Requirements with TrustArc’s Google-certified Consent Manager Platform</h4> </div> </a> </li> <li> <a href="https://trustarc.com/resource/webinar-how-to-live-in-a-post-third-party-cookie-world/" class="resource-single has-icon Webinars"> <div class="img-holder"> <img decoding="async" width="380" height="120" src="https://trustarc.com/wp-content/uploads/2024/01/res-feat-woven-blue-test-380x120.png" class="attachment-380x120 size-380x120 wp-post-image" alt="" /> </div> <div class="text-holder"> <span class="resource-label uppercase">Webinars and Videos</span> <h4>How to live in a post third-party cookie world</h4> </div> </a> </li> <li> <a href="https://trustarc.com/resource/webinar-managing-online-tracking-technology-vendors-a-checklist-for-compliance/" class="resource-single has-icon Webinars"> <div class="img-holder"> <img decoding="async" width="380" height="120" src="https://trustarc.com/wp-content/uploads/2024/02/res-feat-plus-pink-380x120.png" class="attachment-380x120 size-380x120 wp-post-image" alt="" /> </div> <div class="text-holder"> <span class="resource-label uppercase">Webinars and Videos</span> <h4>Managing Online Tracking Technology Vendors: A Checklist for Compliance</h4> </div> </a> </li> </ul> </div> </section> </main> <footer class="footer"> <div class="container"> <div class="footer-top"> <div class="footer-left"> <div class="footer-logo"> <a href="https://trustarc.com"> <img src="https://trustarc.com/wp-content/uploads/2023/11/footer-logo.svg" class="attachment-full size-full" alt="TrustArc" decoding="async" loading="lazy" /> </a> </div> <address> 2121 N. 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