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class="site-main post-51995 page type-page status-publish has-post-thumbnail hentry"><div class="page-content"><div data-elementor-type="wp-page" data-elementor-id="51995" class="elementor elementor-51995" data-elementor-post-type="page"><section class="elementor-section elementor-top-section elementor-element elementor-element-8b4ef0b elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="8b4ef0b" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79e9564" data-id="79e9564" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-94f5948 elementor-widget elementor-widget-heading" data-id="94f5948" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Consumer Electronics</h1></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-84c4af9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="84c4af9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-2df0b3c" data-id="2df0b3c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f3a7073 elementor-widget elementor-widget-image" data-id="f3a7073" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="300" height="100" src="https://daxueconsulting.com/wp-content/uploads/2021/06/samsung-logo-300x100.png" class="attachment-medium size-medium wp-image-52010" alt="" srcset="https://daxueconsulting.com/wp-content/uploads/2021/06/samsung-logo-300x100.png 300w, https://daxueconsulting.com/wp-content/uploads/2021/06/samsung-logo-800x266.png 800w, https://daxueconsulting.com/wp-content/uploads/2021/06/samsung-logo-768x255.png 768w, https://daxueconsulting.com/wp-content/uploads/2021/06/samsung-logo-1536x510.png 1536w, https://daxueconsulting.com/wp-content/uploads/2021/06/samsung-logo-2048x680.png 2048w" sizes="(max-width: 300px) 100vw, 300px" /></div></div></div></div><div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-60c7837" data-id="60c7837" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6ce431f elementor-widget elementor-widget-image" data-id="6ce431f" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="483" height="104" src="https://daxueconsulting.com/wp-content/uploads/2021/06/linxen-logo.png" class="attachment-full size-full wp-image-52009" alt="" srcset="https://daxueconsulting.com/wp-content/uploads/2021/06/linxen-logo.png 483w, https://daxueconsulting.com/wp-content/uploads/2021/06/linxen-logo-300x65.png 300w" sizes="(max-width: 483px) 100vw, 483px" /></div></div></div></div><div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-0db9740" data-id="0db9740" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-fb69733 elementor-widget elementor-widget-image" data-id="fb69733" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="900" height="500" src="https://daxueconsulting.com/wp-content/uploads/2021/06/deeper-brand-logo-1.png" class="attachment-full size-full wp-image-52014" alt="" srcset="https://daxueconsulting.com/wp-content/uploads/2021/06/deeper-brand-logo-1.png 900w, https://daxueconsulting.com/wp-content/uploads/2021/06/deeper-brand-logo-1-300x167.png 300w, https://daxueconsulting.com/wp-content/uploads/2021/06/deeper-brand-logo-1-800x444.png 800w, https://daxueconsulting.com/wp-content/uploads/2021/06/deeper-brand-logo-1-768x427.png 768w" sizes="(max-width: 900px) 100vw, 900px" /></div></div></div></div><div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-3b98a3d" data-id="3b98a3d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-18d64ae elementor-widget elementor-widget-image" data-id="18d64ae" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="1807" height="1196" src="https://daxueconsulting.com/wp-content/uploads/2021/06/airboxlab-logo.jpg" class="attachment-full size-full wp-image-52016" alt="" srcset="https://daxueconsulting.com/wp-content/uploads/2021/06/airboxlab-logo.jpg 1807w, https://daxueconsulting.com/wp-content/uploads/2021/06/airboxlab-logo-300x199.jpg 300w, https://daxueconsulting.com/wp-content/uploads/2021/06/airboxlab-logo-800x529.jpg 800w, https://daxueconsulting.com/wp-content/uploads/2021/06/airboxlab-logo-768x508.jpg 768w, https://daxueconsulting.com/wp-content/uploads/2021/06/airboxlab-logo-1536x1017.jpg 1536w" sizes="(max-width: 1807px) 100vw, 1807px" /></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4c5d7c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4c5d7c0" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5122f15" data-id="5122f15" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f41dfbd elementor-widget elementor-widget-text-editor" data-id="f41dfbd" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>China’s consumer electronics market, including sales of smartphones, laptops, tablets, televisions, cameras, headphones, and so on, had a market size of <a href="https://daxueconsulting.com/china-consumer-electronics-market/">126 billion RMB</a> in 2019. It has grown continuously due to improvement of living standards of the population, and has replaced the United States as the world’s largest consumer electronics market in 2013. Today, the market has been shaped by the country’s continuous efforts of digitalization and the expansion of internet coverage. In 2020, the internet user penetration reached <a href="https://www.emarketer.com/content/first-time-more-than-half-of-those-living-rural-china-have-internet-access">80%</a> in the urban population and 56% in the rural population. Considering the high level of digitalization, first-time users are unlikely to be the driving force of the demand of electronic devices in the near future. Instead, it is replacement demand, which is going to be the engine of the growth in this domain.</p><p>Our expertise in Chinese automotive market has helped us conduct projects in specific areas like automotive PR, design, pricing, using research tactics such as mapping car usage across China, smart calls, and organizing workshops to meet with industry insiders.</p></div></div><div class="elementor-element elementor-element-bbe9aa3 elementor-align-center elementor-widget elementor-widget-button" data-id="bbe9aa3" data-element_type="widget" data-widget_type="button.default"><div class="elementor-widget-container"><div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-lg" href="https://daxueconsulting.com/contact-us-now/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Start your electronics market research now !</span> </span> </a></div></div></div><div class="elementor-element elementor-element-9ccc87a elementor-widget elementor-widget-toggle" data-id="9ccc87a" data-element_type="widget" data-widget_type="toggle.default"><div class="elementor-widget-container"><div class="elementor-toggle"><div class="elementor-toggle-item"><div id="elementor-tab-title-1641" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-1641" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-left" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-caret-right"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-caret-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">Smartphones</a></div><div id="elementor-tab-content-1641" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-1641"><p>In this highly connected and digitalized “mobile first nation”, smartphone is a must-have in daily life. People use smartphones in all the settings, from completing administrative procedures to mobile payment to street vendors. About 776 million people in China were using <a href="https://daxueconsulting.com/payment-methods-in-china/">mobile payment</a> via smartphones in March 2020, and the Central Bank has started large-scale experiments of <a href="https://daxueconsulting.com/chinas-digital-yuan/">digital currency</a>.</p><p>A major trend in the Chinese market will be the popularization of <a href="https://daxueconsulting.com/5g-devepment-in-china/">5G</a>. As the network expands rapidly across the nation offering supreme internet speed, 5G support has become an important criterion for smartphone buyers, even in the low to mid-range market.</p></div></div><div class="elementor-toggle-item"><div id="elementor-tab-title-1642" class="elementor-tab-title" data-tab="2" role="button" aria-controls="elementor-tab-content-1642" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-left" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-caret-right"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-caret-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">Laptops</a></div><div id="elementor-tab-content-1642" class="elementor-tab-content elementor-clearfix" data-tab="2" role="region" aria-labelledby="elementor-tab-title-1642"><p>Laptop remains essential for many in China, even though some have replaced it with smartphones and tablets, especially for entertainment purpose. Chinese laptop users are now mainly composed of university students, professionals, and gamers.</p><p>The most significant trend in recent year is the expansion of <a href="https://daxueconsulting.com/laptop-market-in-china/">gaming laptop</a> segment, due to the technological advancements that have enabled the performance improvement of laptops. In a country where PC gaming is much more popular than gaming consoles, high-performance laptops are preferred by many Chinese gamers preferring mobility flexibility to gaming console or desktop computer.</p></div></div><div class="elementor-toggle-item"><div id="elementor-tab-title-1643" class="elementor-tab-title" data-tab="3" role="button" aria-controls="elementor-tab-content-1643" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-left" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-caret-right"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-caret-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">Smart wearables</a></div><div id="elementor-tab-content-1643" class="elementor-tab-content elementor-clearfix" data-tab="3" role="region" aria-labelledby="elementor-tab-title-1643"><p>In 2018, China’s smartwatch market was worth 183 billion RMB, vaunting a <a href="https://robo.datayes.com/v2/details/report/4469614">growth rate of 39.7</a>%. Together, Huawei, Xiaomi and Apple currently control above 60% of the entire market, respectively accounting <a href="https://www.statista.com/statistics/954502/china-market-share-of-smart-wearables-by-manufacturer/">for 22.3%, 19.5% and 19.2%</a> of smart wearables shipments in China Q4 2020.</p><p>In that same period, Chinese consumers mostly purchased smartwatches in the <a href="https://robo.datayes.com/v2/details/report/4469614">price range</a> 401-500 USD and 101-200 USD.</p></div></div><div class="elementor-toggle-item"><div id="elementor-tab-title-1644" class="elementor-tab-title" data-tab="4" role="button" aria-controls="elementor-tab-content-1644" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-left" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-caret-right"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-caret-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">Smart appliances</a></div><div id="elementor-tab-content-1644" class="elementor-tab-content elementor-clearfix" data-tab="4" role="region" aria-labelledby="elementor-tab-title-1644"><p>According to <a href="https://www.statista.com/outlook/dmo/smart-home/smart-appliances/china">Statista</a>, in 2021 most of the revenues in the smart appliance industry was generated in China. The number of smart homes is expected to keep on growing steadily and active households are supposed to amount to 93.2 million users by 2025.</p><p>In general, young people between 25 and 34 years old belonging to the high-income group are the main category of consumers willing to purchase smart appliances for their home.</p></div></div></div></div></div><div class="elementor-element elementor-element-4447a6c elementor-widget elementor-widget-heading" data-id="4447a6c" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">More on the consumer electronics in China</h2></div></div><div class="elementor-element elementor-element-14249d9 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts" data-id="14249d9" data-element_type="widget" 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decoding="async" width="800" height="301" src="https://daxueconsulting.com/wp-content/uploads/2015/11/daxue-consulting_consumer-electronics-in-China-800x301.jpg" class="attachment-large size-large wp-image-48651" alt="Consumer electronics market in China" srcset="https://daxueconsulting.com/wp-content/uploads/2015/11/daxue-consulting_consumer-electronics-in-China-800x301.jpg 800w, https://daxueconsulting.com/wp-content/uploads/2015/11/daxue-consulting_consumer-electronics-in-China-300x113.jpg 300w, https://daxueconsulting.com/wp-content/uploads/2015/11/daxue-consulting_consumer-electronics-in-China-768x289.jpg 768w, https://daxueconsulting.com/wp-content/uploads/2015/11/daxue-consulting_consumer-electronics-in-China.jpg 1043w" sizes="(max-width: 800px) 100vw, 800px" /></div> </a><div class="elementor-post__text"><h3 class="elementor-post__title"> <a href="https://daxueconsulting.com/china-consumer-electronics-market/" > From smartphones to drones: an in-depth look at China’s consumer 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category-artificial-intelligence-industry-in-china category-design-in-china category-distribution-china category-retail-distribution-in-china category-retail-in-china tag-artificial-intelligence-in-china tag-artificial-intelligence-industry-in-china tag-new-retail-in-china tag-retail-in-china-2 tag-smart-home-devices-in-the-chinese-market tag-smart-home-systems-in-china tag-smart-homes-market-in-china"> <a class="elementor-post__thumbnail__link" href="https://daxueconsulting.com/smart-home-experience-stores-china/" tabindex="-1" ><div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="800" height="537" src="https://daxueconsulting.com/wp-content/uploads/2019/07/Daxue-consulting-smart-home-cover-800x537.jpg" class="attachment-large size-large wp-image-43834" alt="Smart home experience stores in China" srcset="https://daxueconsulting.com/wp-content/uploads/2019/07/Daxue-consulting-smart-home-cover-800x537.jpg 800w, 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</a></h3></div></article></div></div></div></div></div></div></section></div></div><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-22ec65c" data-id="22ec65c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><section class="elementor-section elementor-inner-section elementor-element elementor-element-e3ce590 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e3ce590" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2a68df6" data-id="2a68df6" data-element_type="column" data-settings="{"background_background":"classic"}"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8e02132 elementor-widget elementor-widget-heading" data-id="8e02132" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">What do you have in mind for your expansion in China?</h2></div></div><div class="elementor-element elementor-element-6fdc4e8 elementor-widget elementor-widget-shortcode" data-id="6fdc4e8" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"> <script>window.hsFormsOnReady = window.hsFormsOnReady || []; window.hsFormsOnReady.push(()=>{ hbspt.forms.create({ portalId: 21091266, formId: "08bfbf00-1acd-420c-a33b-5d1637e43b16", target: "#hbspt-form-1740548445000-9793309624", region: "", })});</script> <div class="hbspt-form" id="hbspt-form-1740548445000-9793309624"></div></div></div></div></div></div></div></section></div></div></div></section><section class="elementor-section 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