CINXE.COM

<!doctype html><html lang="en-US"><head><meta charset="UTF-8"><meta name="viewport" content="width=device-width, initial-scale=1"><link rel="profile" href="https://gmpg.org/xfn/11"><meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <script id="cookieyes" type="text/javascript" src="https://cdn-cookieyes.com/client_data/dfd1e45d6fc8b0e3d44b9472/script.js"></script> <link media="all" href="https://daxueconsulting.com/wp-content/cache/autoptimize/css/autoptimize_1d86ff10d95d8bbeb76a08b0861e8221.css" rel="stylesheet"><title>Farfetch UX research in Korea and China - Daxue Consulting - Market Research and Consulting China</title><meta name="description" content="Daxue consulting conducted online consumer experience research for Farfetch's South Korean and Chinese consumers." /><link rel="canonical" href="https://daxueconsulting.com/case-studies/farfetch-ux-research-korea-china/" /><meta property="og:locale" content="en_US" /><meta property="og:type" content="article" /><meta property="og:title" content="Farfetch UX research in Korea and China - Daxue Consulting - Market Research and Consulting China" /><meta property="og:description" content="Daxue consulting conducted online consumer experience research for Farfetch's South Korean and Chinese consumers." /><meta property="og:url" content="https://daxueconsulting.com/case-studies/farfetch-ux-research-korea-china/" /><meta property="og:site_name" content="Daxue Consulting - Market Research and Consulting China" /><meta property="article:modified_time" content="2023-05-03T10:00:00+00:00" /><meta property="og:image" content="https://daxueconsulting.com/wp-content/uploads/2022/05/s-o-c-i-a-l-c-u-t-aXJdmnxauwY-unsplash-scaled.jpg" /><meta property="og:image:width" content="2560" /><meta property="og:image:height" content="1730" /><meta property="og:image:type" content="image/jpeg" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:site" content="@DaxueConsulting" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://daxueconsulting.com/case-studies/farfetch-ux-research-korea-china/","url":"https://daxueconsulting.com/case-studies/farfetch-ux-research-korea-china/","name":"Farfetch UX research in Korea and China - Daxue Consulting - Market Research and Consulting China","isPartOf":{"@id":"https://daxueconsulting.com/#website"},"primaryImageOfPage":{"@id":"https://daxueconsulting.com/case-studies/farfetch-ux-research-korea-china/#primaryimage"},"image":{"@id":"https://daxueconsulting.com/case-studies/farfetch-ux-research-korea-china/#primaryimage"},"thumbnailUrl":"https://daxueconsulting.com/wp-content/uploads/2022/05/s-o-c-i-a-l-c-u-t-aXJdmnxauwY-unsplash-scaled.jpg","datePublished":"2022-05-20T18:58:02+00:00","dateModified":"2023-05-03T10:00:00+00:00","description":"Daxue consulting conducted online consumer experience research for Farfetch's South Korean and Chinese consumers.","breadcrumb":{"@id":"https://daxueconsulting.com/case-studies/farfetch-ux-research-korea-china/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://daxueconsulting.com/case-studies/farfetch-ux-research-korea-china/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://daxueconsulting.com/case-studies/farfetch-ux-research-korea-china/#primaryimage","url":"https://daxueconsulting.com/wp-content/uploads/2022/05/s-o-c-i-a-l-c-u-t-aXJdmnxauwY-unsplash-scaled.jpg","contentUrl":"https://daxueconsulting.com/wp-content/uploads/2022/05/s-o-c-i-a-l-c-u-t-aXJdmnxauwY-unsplash-scaled.jpg","width":2560,"height":1730,"caption":"UX research in South Korea and China"},{"@type":"BreadcrumbList","@id":"https://daxueconsulting.com/case-studies/farfetch-ux-research-korea-china/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Case Studies","item":"https://daxueconsulting.com/case-studies/"},{"@type":"ListItem","position":2,"name":"Farfetch UX research in Korea and China"}]},{"@type":"WebSite","@id":"https://daxueconsulting.com/#website","url":"https://daxueconsulting.com/","name":"Daxue Consulting - Market Research and Consulting China","description":"Daxue Consulting, your partner for strategic China research","publisher":{"@id":"https://daxueconsulting.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daxueconsulting.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://daxueconsulting.com/#organization","name":"Daxue Consulting","url":"https://daxueconsulting.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://daxueconsulting.com/#/schema/logo/image/","url":"https://daxueconsulting.com/wp-content/uploads/2021/05/daxue-consulting-logo-1.svg","contentUrl":"https://daxueconsulting.com/wp-content/uploads/2021/05/daxue-consulting-logo-1.svg","width":441,"height":98,"caption":"Daxue Consulting"},"image":{"@id":"https://daxueconsulting.com/#/schema/logo/image/"},"sameAs":["https://x.com/DaxueConsulting"]}]}</script> <link rel='dns-prefetch' href='//js.hs-scripts.com' /><link rel="alternate" type="application/rss+xml" title="Daxue Consulting - Market Research and Consulting China » Feed" href="https://daxueconsulting.com/feed/" /><link rel="alternate" type="application/rss+xml" title="Daxue Consulting - Market Research and Consulting China » Comments Feed" href="https://daxueconsulting.com/comments/feed/" /> <script>window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/daxueconsulting.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=d210afa5cdb6818709119b99b2270242"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings);</script> <script src="https://daxueconsulting.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script src="https://daxueconsulting.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script src="https://daxueconsulting.com/wp-content/plugins/svg-support/vendor/DOMPurify/DOMPurify.min.js?ver=1.0.1" id="bodhi-dompurify-library-js"></script> <script src="https://daxueconsulting.com/wp-content/plugins/svg-support/js/min/svgs-inline-min.js?ver=2.5.8" id="bodhi_svg_inline-js"></script> <script id="bodhi_svg_inline-js-after">cssTarget={"Bodhi":"img.style-svg","ForceInlineSVG":"style-svg"};ForceInlineSVGActive="false";frontSanitizationEnabled="on";</script> <script id="sib-front-js-js-extra">var sibErrMsg = {"invalidMail":"Please fill out valid email address","requiredField":"Please fill out required fields","invalidDateFormat":"Please fill out valid date format","invalidSMSFormat":"Please fill out valid phone number"}; var ajax_sib_front_object = {"ajax_url":"https:\/\/daxueconsulting.com\/wp-admin\/admin-ajax.php","ajax_nonce":"57d65d83a2","flag_url":"https:\/\/daxueconsulting.com\/wp-content\/plugins\/mailin\/img\/flags\/"};</script> <script src="https://daxueconsulting.com/wp-content/plugins/mailin/js/mailin-front.js?ver=1736407518" id="sib-front-js-js"></script> <link rel="https://api.w.org/" href="https://daxueconsulting.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://daxueconsulting.com/wp-json/wp/v2/case-studies/54791" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://daxueconsulting.com/xmlrpc.php?rsd" /><link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://daxueconsulting.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fdaxueconsulting.com%2Fcase-studies%2Ffarfetch-ux-research-korea-china%2F" /><link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://daxueconsulting.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fdaxueconsulting.com%2Fcase-studies%2Ffarfetch-ux-research-korea-china%2F&format=xml" /> <script async src="https://www.googletagmanager.com/gtag/js?id=UA-32623281-1"></script> <script>window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-32623281-1');</script> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-K8RWS6Q');</script> <script>!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window, document,'script','https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '448134532054341'); fbq('track', 'PageView');</script> <noscript><img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=448134532054341&ev=PageView&noscript=1" /></noscript> <script>!function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window,document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '448134532054341'); fbq('track', 'PageView');</script> <noscript> <img height="1" width="1" src="https://www.facebook.com/tr?id=448134532054341&ev=PageView &noscript=1"/> </noscript> <script>(function(h,o,t,j,a,r){ h.hj=h.hj||function(){(h.hj.q=h.hj.q||[]).push(arguments)}; h._hjSettings={hjid:319976,hjsv:5}; a=o.getElementsByTagName('head')[0]; r=o.createElement('script');r.async=1; r.src=t+h._hjSettings.hjid+j+h._hjSettings.hjsv; a.appendChild(r); })(window,document,'//static.hotjar.com/c/hotjar-','.js?sv=');</script> <script type="text/javascript">_linkedin_partner_id = "486108"; window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || []; window._linkedin_data_partner_ids.push(_linkedin_partner_id);</script><script type="text/javascript">(function(){var s = document.getElementsByTagName("script")[0]; var b = document.createElement("script"); b.type = "text/javascript";b.async = true; b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js"; s.parentNode.insertBefore(b, s);})();</script> <noscript> <img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=486108&fmt=gif" /> </noscript> <script>(function(w,d,t,r,u){var f,n,i;w[u]=w[u]||[],f=function(){var o={ti:"25004259"};o.q=w[u],w[u]=new UET(o),w[u].push("pageLoad")},n=d.createElement(t),n.src=r,n.async=1,n.onload=n.onreadystatechange=function(){var s=this.readyState;s&&s!=="loaded"&&s!=="complete"||(f(),n.onload=n.onreadystatechange=null)},i=d.getElementsByTagName(t)[0],i.parentNode.insertBefore(n,i)})(window,document,"script","//bat.bing.com/bat.js","uetq");</script> <meta name="msvalidate.01" content="6AD3DC8ED82B06D7AC544775DAA63C4A" /><meta name="google-site-verification" content="NT-MsyKeBmhpIXbrO0-kjXD7jZK35iPlQ6pj59IvOX4" /> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-KQKWMM3');</script> <script class="hsq-set-content-id" data-content-id="blog-post">var _hsq = _hsq || []; _hsq.push(["setContentType", "blog-post"]);</script> <link rel="alternate" type="application/rss+xml" title="Podcast RSS feed" href="https://daxueconsulting.com/feed/podcast" /> <script>document.documentElement.className = document.documentElement.className.replace('no-js', 'js');</script> <meta name="generator" content="Elementor 3.27.0; features: additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto"> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-K8RWS6Q');</script> <script src="https://cdn.brevo.com/js/sdk-loader.js" async></script><script>window.Brevo = window.Brevo || []; Brevo.push([ "init", { client_key:"x1sf3kulwyb2rdal4k9mjktt",email_id : "",},]);</script> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-K8RWS6Q');</script> <link rel="icon" href="https://daxueconsulting.com/wp-content/uploads/2012/06/favicon.png" sizes="32x32" /><link rel="icon" href="https://daxueconsulting.com/wp-content/uploads/2012/06/favicon.png" sizes="192x192" /><link rel="apple-touch-icon" href="https://daxueconsulting.com/wp-content/uploads/2012/06/favicon.png" /><meta name="msapplication-TileImage" content="https://daxueconsulting.com/wp-content/uploads/2012/06/favicon.png" /></head><body data-rsssl=1 class="case-studies-template-default single single-case-studies postid-54791 wp-custom-logo wp-embed-responsive theme-default elementor-default elementor-kit-51181 elementor-page elementor-page-54791 elementor-page-54305"> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-K8RWS6Q" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <a class="skip-link screen-reader-text" href="#content">Skip to content</a><div data-elementor-type="header" data-elementor-id="51196" class="elementor elementor-51196 elementor-location-header" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-2b16552 elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-default elementor-section-height-default" data-id="2b16552" data-element_type="section" data-settings="{"background_background":"classic","sticky":"top","sticky_offset":34,"sticky_offset_mobile":0,"sticky_on":["desktop","tablet","mobile"],"sticky_effects_offset":0,"sticky_anchor_link_offset":0}"><div class="elementor-container elementor-column-gap-extended"><div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-14f8c8a" data-id="14f8c8a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-abd333a elementor-widget elementor-widget-theme-site-logo elementor-widget-image" data-id="abd333a" data-element_type="widget" data-widget_type="theme-site-logo.default"><div class="elementor-widget-container"> <a href="https://daxueconsulting.com"> <img loading="lazy" width="300" height="67" data-src="https://daxueconsulting.com/wp-content/uploads/2021/05/daxue-consulting-2024-logo-no-cities-300x67.png" class="attachment-medium size-medium wp-image-62243 lazyload" alt="daxue consulting 2024 logo" data-srcset="https://daxueconsulting.com/wp-content/uploads/2021/05/daxue-consulting-2024-logo-no-cities-300x67.png 300w, https://daxueconsulting.com/wp-content/uploads/2021/05/daxue-consulting-2024-logo-no-cities-800x178.png 800w, https://daxueconsulting.com/wp-content/uploads/2021/05/daxue-consulting-2024-logo-no-cities-768x171.png 768w, https://daxueconsulting.com/wp-content/uploads/2021/05/daxue-consulting-2024-logo-no-cities-1536x342.png 1536w, https://daxueconsulting.com/wp-content/uploads/2021/05/daxue-consulting-2024-logo-no-cities.png 1841w" data-sizes="(max-width: 300px) 100vw, 300px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300/67;" /><noscript><img loading="lazy" width="300" height="67" src="https://daxueconsulting.com/wp-content/uploads/2021/05/daxue-consulting-2024-logo-no-cities-300x67.png" class="attachment-medium size-medium wp-image-62243" alt="daxue consulting 2024 logo" srcset="https://daxueconsulting.com/wp-content/uploads/2021/05/daxue-consulting-2024-logo-no-cities-300x67.png 300w, https://daxueconsulting.com/wp-content/uploads/2021/05/daxue-consulting-2024-logo-no-cities-800x178.png 800w, https://daxueconsulting.com/wp-content/uploads/2021/05/daxue-consulting-2024-logo-no-cities-768x171.png 768w, https://daxueconsulting.com/wp-content/uploads/2021/05/daxue-consulting-2024-logo-no-cities-1536x342.png 1536w, https://daxueconsulting.com/wp-content/uploads/2021/05/daxue-consulting-2024-logo-no-cities.png 1841w" sizes="(max-width: 300px) 100vw, 300px" /></noscript> </a></div></div></div></div><div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4d5fe4e" data-id="4d5fe4e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0086493 elementor-search-form--skin-full_screen elementor-widget elementor-widget-search-form" data-id="0086493" data-element_type="widget" data-settings="{"skin":"full_screen"}" data-widget_type="search-form.default"><div class="elementor-widget-container"> <search role="search"><form class="elementor-search-form" action="https://daxueconsulting.com/" method="get"><div class="elementor-search-form__toggle" role="button" tabindex="0" aria-label="Search"> <i aria-hidden="true" class="fas fa-search"></i></div><div class="elementor-search-form__container"> <label class="elementor-screen-only" for="elementor-search-form-0086493">Search</label> <input id="elementor-search-form-0086493" placeholder="" class="elementor-search-form__input" type="search" name="s" value=""><div class="dialog-lightbox-close-button dialog-close-button" role="button" tabindex="0" aria-label="Close this search box."> <i aria-hidden="true" class="eicon-close"></i></div></div></form> </search></div></div></div></div><div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-fd5dd19" data-id="fd5dd19" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-314fe72 elementor-nav-menu--stretch elementor-nav-menu__align-end elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu" data-id="314fe72" data-element_type="widget" data-settings="{"full_width":"stretch","layout":"horizontal","submenu_icon":{"value":"<i class=\"fas fa-caret-down\"><\/i>","library":"fa-solid"},"toggle":"burger"}" data-widget_type="nav-menu.default"><div class="elementor-widget-container"><nav aria-label="Menu" class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade"><ul id="menu-1-314fe72" class="elementor-nav-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-51289"><a href="https://daxueconsulting.com/industries/" class="elementor-item">Industries</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51290"><a href="https://daxueconsulting.com/industries/china-automotive-industry/" class="elementor-sub-item">Automotive</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-57562"><a href="https://daxueconsulting.com/china-beauty-industry/" class="elementor-sub-item">Beauty</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52620"><a href="https://daxueconsulting.com/children-maternity-market-in-china/" class="elementor-sub-item">Children & Maternity</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52019"><a href="https://daxueconsulting.com/industries/china-consumer-electronics-china/" class="elementor-sub-item">Consumer Electronics</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51292"><a href="https://daxueconsulting.com/industries/china-e-commerce-industry/" class="elementor-sub-item">E-commerce</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-57563"><a href="https://daxueconsulting.com/fashion-luxury-in-china/" class="elementor-sub-item">Fashion & Luxury</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51302"><a href="https://daxueconsulting.com/industries/china-food-beverage-industry/" class="elementor-sub-item">Food & Beverage</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-57582"><a href="https://daxueconsulting.com/fitness-and-wellness-industry-in-china/" class="elementor-sub-item">Fitness & Wellness</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51294"><a href="https://daxueconsulting.com/industries/china-healthcare-industry" class="elementor-sub-item">Healthcare</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51304"><a href="https://daxueconsulting.com/industries/china-hospitality-industry/" class="elementor-sub-item">Hospitality</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52600"><a href="https://daxueconsulting.com/chinas-ma-landscape/" class="elementor-sub-item">M&A</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52585"><a href="https://daxueconsulting.com/chinas-new-retail-industry/" class="elementor-sub-item">New retail</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52595"><a href="https://daxueconsulting.com/chinas-pharmaceutical-industry/" class="elementor-sub-item">Pharmaceuticals</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51298"><a href="https://daxueconsulting.com/industries/chinas-semi-conductor-industry/" class="elementor-sub-item">Semiconductors</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-57564"><a href="https://daxueconsulting.com/social-media-in-china/" class="elementor-sub-item">Social Media</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52635"><a href="https://daxueconsulting.com/industries/travel-industry-in-china/" class="elementor-sub-item">Travel</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52642"><a href="https://daxueconsulting.com/tech-industry-in-china/" class="elementor-sub-item">Tech</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-55940"><a href="https://daxueconsulting.com/our-services/" class="elementor-item">Our services</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-has-children menu-item-56848"><a href="https://daxueconsulting.com/our-services/china-market-research/" class="elementor-sub-item">Market Research</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56832"><a href="https://daxueconsulting.com/our-services/china-market-research/alternative-data-china/" class="elementor-sub-item">Alternative Data</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56842"><a href="https://daxueconsulting.com/our-services/competitive-benchmarking-china/" class="elementor-sub-item">Competitive Benchmarking</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56844"><a href="https://daxueconsulting.com/our-services/desk-research-china/" class="elementor-sub-item">Desk Research</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56847"><a href="https://daxueconsulting.com/our-services/in-depth-interviews-china/" class="elementor-sub-item">In-depth Interviews</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56849"><a href="https://daxueconsulting.com/our-services/market-sizing-china/" class="elementor-sub-item">Market Sizing</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56852"><a href="https://daxueconsulting.com/our-services/tech-research-china/" class="elementor-sub-item">Tech Research</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-has-children menu-item-57397"><a href="https://daxueconsulting.com/our-services/customer-understanding-china/" class="elementor-sub-item">Customer Understanding</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56843"><a href="https://daxueconsulting.com/our-services/customer-understanding-china/consumer-research-china/" class="elementor-sub-item">Consumer Research</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56845"><a href="https://daxueconsulting.com/our-services/customer-understanding-china/focus-groups-china/" class="elementor-sub-item">Focus Groups</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56846"><a href="https://daxueconsulting.com/our-services/customer-understanding-china/in-vivo-research-china/" class="elementor-sub-item">In Vivo Research</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56853"><a href="https://daxueconsulting.com/our-services/customer-understanding-china/consumer-research-china/tribe-marketing/" class="elementor-sub-item">Tribes Identification</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-has-children menu-item-56835"><a href="https://daxueconsulting.com/our-services/branding-china/" class="elementor-sub-item">Branding</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56833"><a href="https://daxueconsulting.com/our-services/activation-toolkit-china/" class="elementor-sub-item">Brand Activation Toolkit</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56834"><a href="https://daxueconsulting.com/our-services/brand-book-china/" class="elementor-sub-item">Brand Book</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56841"><a href="https://daxueconsulting.com/our-services/co-branding-strategy-china/" class="elementor-sub-item">Co-branding Strategy</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-57395"><a href="https://daxueconsulting.com/our-services/brand-naming-china/" class="elementor-sub-item">Brand Naming</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-57396"><a href="https://daxueconsulting.com/our-services/brand-positioning-china/" class="elementor-sub-item">Brand Positioning</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-57394"><a href="https://daxueconsulting.com/our-services/brand-equity-china/" class="elementor-sub-item">Brand Equity</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-has-children menu-item-56838"><a href="https://daxueconsulting.com/our-services/business-strategy-china/" class="elementor-sub-item">Strategy Consulting</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-57471"><a href="https://daxueconsulting.com/our-services/china-market-entry-strategy/" class="elementor-sub-item">China Market Entry Strategy</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56836"><a href="https://daxueconsulting.com/our-services/business-intelligence-china/" class="elementor-sub-item">Business Intelligence</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56837"><a href="https://daxueconsulting.com/our-services/business-plan-china/" class="elementor-sub-item">Business Plan</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56850"><a href="https://daxueconsulting.com/our-services/marketing-advice-china/" class="elementor-sub-item">Marketing Strategy</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56831"><a href="https://daxueconsulting.com/our-services/agile-strategy-china/" class="elementor-sub-item">Agile Strategy</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-57561"><a href="https://daxueconsulting.com/business-turnaround-consulting-service-china/" class="elementor-sub-item">Business Turnaround</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-57012"><a href="https://daxueconsulting.com/our-services/management-consulting-china/" class="elementor-sub-item">Management Consulting</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-57400"><a href="https://daxueconsulting.com/our-services/lean-management-china/" class="elementor-sub-item">Lean Management</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-57401"><a href="https://daxueconsulting.com/our-services/media-consulting-china/" class="elementor-sub-item">Media Consulting</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-57399"><a href="https://daxueconsulting.com/our-services/crisis-management-china/" class="elementor-sub-item">Crisis Management</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-57477"><a href="https://daxueconsulting.com/our-services/healthcare-consulting-china/" class="elementor-sub-item">Healthcare Consulting</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-57403"><a href="https://daxueconsulting.com/our-services/employee-engagement-china/" class="elementor-sub-item">Employee Engagement Survey</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-50912"><a href="https://daxueconsulting.com/7-continents-global-market-research/" class="elementor-sub-item">Our 7 Continents initiative</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-18562"><a href="https://daxueconsulting.com/about-us/" class="elementor-item">About</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13851"><a href="https://daxueconsulting.com/china-team/" class="elementor-sub-item">Our team</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-13836"><a href="https://daxueconsulting.com/we-recruit/" class="elementor-sub-item">Join us</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-17018"><a href="https://daxueconsulting.com/candidate-for-a-job-in-china/" class="elementor-sub-item">Candidate for a job in China</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-26742"><a href="https://daxueconsulting.com/candidate-internship-in-china/" title="Internship in China" class="elementor-sub-item">Candidate for internship in China</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-47397"><a href="https://daxueconsulting.com/daxue-consulting-mission/" class="elementor-sub-item">Our mission</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-47396"><a href="https://daxueconsulting.com/values-competitive-advantages-daxue-consulting/" class="elementor-sub-item">Our values and identity</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-17544"><a href="https://daxueconsulting.com/press-enquiries/" class="elementor-sub-item">Press Enquiries</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-58798"><a target="_blank" href="http://strategy7continents.com/" class="elementor-sub-item">7continents (出海 CN)</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page current-menu-ancestor current-menu-parent current_page_parent current_page_ancestor menu-item-has-children menu-item-13826"><a href="https://daxueconsulting.com/our-clients/" class="elementor-item">Our clients</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-54427"><a href="https://daxueconsulting.com/case-studies/case-study-carambar-terry-chocolate/" class="elementor-sub-item">Carambar Terry’s</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-54521"><a href="https://daxueconsulting.com/case-studies/camus-chinese-consumer-in-depth-interviews/" class="elementor-sub-item">Camus Cognac</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-54520"><a href="https://daxueconsulting.com/case-studies/luxury-brand-ux-testing-china/" class="elementor-sub-item">Global Luxury House</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies current-menu-item menu-item-54795"><a href="https://daxueconsulting.com/case-studies/farfetch-ux-research-korea-china/" aria-current="page" class="elementor-sub-item elementor-item-active">Farfetch</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-55314"><a href="https://daxueconsulting.com/case-studies/loccitane-south-korea-mobile-strategy/" class="elementor-sub-item">L’Occitane</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-55313"><a href="https://daxueconsulting.com/case-studies/apac-e-commerce-trends-workshop-clarins/" class="elementor-sub-item">Clarins</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-54918"><a href="https://daxueconsulting.com/case-studies/ubisoft-competitor-benchmark-korea-china/" class="elementor-sub-item">Ubisoft</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-54426"><a href="https://daxueconsulting.com/case-studies/our-clients-social-media-export-advertising-china/" class="elementor-sub-item">A global social media platform’s China export advertising expansion</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-54722"><a href="https://daxueconsulting.com/case-studies/our-clients-tech-development-mobile-payment-china/" class="elementor-sub-item">A global tech company’s development of mobile payment in China</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-54721"><a href="https://daxueconsulting.com/case-studies/battery-manufacturer-china/" class="elementor-sub-item">A world’s leading battery manufacturer setting its foot in China</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-54732"><a href="https://daxueconsulting.com/case-studies/risk-assessment-transport-operator-china/" class="elementor-sub-item">Risk assessment for a transport operator in Greater China</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-55253"><a href="https://daxueconsulting.com/case-studies/korean-startup-chinese-market/" class="elementor-sub-item">Korea Government Agency</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-51253"><a href="https://daxueconsulting.com/blog/" class="elementor-item">Market Insights</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-55614"><a href="https://daxueconsulting.com/blog" class="elementor-sub-item">Chinese Market</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-50485"><a href="https://daxueconsulting.com/china-market-reports/" class="elementor-sub-item">China market reports</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-44954"><a href="https://daxueconsulting.com/china-podcasts/" class="elementor-sub-item">Podcasts</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-44959"><a href="https://daxueconsulting.com/category/daxue-talks/" class="elementor-sub-item">Daxue Talks</a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-43285"><a href="https://daxueconsulting.com/category/china-paradigm-podcast/" class="elementor-sub-item">China Paradigms</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-50171"><a href="https://daxueconsulting.com/china-business-e-books/" class="elementor-sub-item">China business e-books</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55609"><a href="https://daxueconsulting.com/korea-market-insights/" class="elementor-sub-item">Korean Market</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-56304"><a href="https://daxueconsulting.com/china-market-reports/" class="elementor-sub-item">Market Reports</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52031"><a href="https://daxueconsulting.com/maps-infographics/" class="elementor-sub-item">Maps & Infographics</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-56043"><a href="https://daxueconsulting.com/webinar-korea-consumption-trends/" class="elementor-sub-item">Webinar</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-62323"><a href="https://daxueconsulting.com/our-services/daxue-medical/" class="elementor-item">Daxue Medical</a></li></ul></nav><div class="elementor-menu-toggle" role="button" tabindex="0" aria-label="Menu Toggle" aria-expanded="false"> <i aria-hidden="true" role="presentation" class="elementor-menu-toggle__icon--open eicon-menu-bar"></i><i aria-hidden="true" role="presentation" class="elementor-menu-toggle__icon--close eicon-close"></i></div><nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"><ul id="menu-2-314fe72" class="elementor-nav-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-51289"><a href="https://daxueconsulting.com/industries/" class="elementor-item" tabindex="-1">Industries</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51290"><a href="https://daxueconsulting.com/industries/china-automotive-industry/" class="elementor-sub-item" tabindex="-1">Automotive</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-57562"><a href="https://daxueconsulting.com/china-beauty-industry/" class="elementor-sub-item" tabindex="-1">Beauty</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52620"><a href="https://daxueconsulting.com/children-maternity-market-in-china/" class="elementor-sub-item" tabindex="-1">Children & Maternity</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52019"><a href="https://daxueconsulting.com/industries/china-consumer-electronics-china/" class="elementor-sub-item" tabindex="-1">Consumer Electronics</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51292"><a href="https://daxueconsulting.com/industries/china-e-commerce-industry/" class="elementor-sub-item" tabindex="-1">E-commerce</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-57563"><a href="https://daxueconsulting.com/fashion-luxury-in-china/" class="elementor-sub-item" tabindex="-1">Fashion & Luxury</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51302"><a href="https://daxueconsulting.com/industries/china-food-beverage-industry/" class="elementor-sub-item" tabindex="-1">Food & Beverage</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-57582"><a href="https://daxueconsulting.com/fitness-and-wellness-industry-in-china/" class="elementor-sub-item" tabindex="-1">Fitness & Wellness</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51294"><a href="https://daxueconsulting.com/industries/china-healthcare-industry" class="elementor-sub-item" tabindex="-1">Healthcare</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51304"><a href="https://daxueconsulting.com/industries/china-hospitality-industry/" class="elementor-sub-item" tabindex="-1">Hospitality</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52600"><a href="https://daxueconsulting.com/chinas-ma-landscape/" class="elementor-sub-item" tabindex="-1">M&A</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52585"><a href="https://daxueconsulting.com/chinas-new-retail-industry/" class="elementor-sub-item" tabindex="-1">New retail</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52595"><a href="https://daxueconsulting.com/chinas-pharmaceutical-industry/" class="elementor-sub-item" tabindex="-1">Pharmaceuticals</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51298"><a href="https://daxueconsulting.com/industries/chinas-semi-conductor-industry/" class="elementor-sub-item" tabindex="-1">Semiconductors</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-57564"><a href="https://daxueconsulting.com/social-media-in-china/" class="elementor-sub-item" tabindex="-1">Social Media</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52635"><a href="https://daxueconsulting.com/industries/travel-industry-in-china/" class="elementor-sub-item" tabindex="-1">Travel</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52642"><a href="https://daxueconsulting.com/tech-industry-in-china/" class="elementor-sub-item" tabindex="-1">Tech</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-55940"><a href="https://daxueconsulting.com/our-services/" class="elementor-item" tabindex="-1">Our services</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-has-children menu-item-56848"><a href="https://daxueconsulting.com/our-services/china-market-research/" class="elementor-sub-item" tabindex="-1">Market Research</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56832"><a href="https://daxueconsulting.com/our-services/china-market-research/alternative-data-china/" class="elementor-sub-item" tabindex="-1">Alternative Data</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56842"><a href="https://daxueconsulting.com/our-services/competitive-benchmarking-china/" class="elementor-sub-item" tabindex="-1">Competitive Benchmarking</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56844"><a href="https://daxueconsulting.com/our-services/desk-research-china/" class="elementor-sub-item" tabindex="-1">Desk Research</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56847"><a href="https://daxueconsulting.com/our-services/in-depth-interviews-china/" class="elementor-sub-item" tabindex="-1">In-depth Interviews</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56849"><a href="https://daxueconsulting.com/our-services/market-sizing-china/" class="elementor-sub-item" tabindex="-1">Market Sizing</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56852"><a href="https://daxueconsulting.com/our-services/tech-research-china/" class="elementor-sub-item" tabindex="-1">Tech Research</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-has-children menu-item-57397"><a href="https://daxueconsulting.com/our-services/customer-understanding-china/" class="elementor-sub-item" tabindex="-1">Customer Understanding</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56843"><a href="https://daxueconsulting.com/our-services/customer-understanding-china/consumer-research-china/" class="elementor-sub-item" tabindex="-1">Consumer Research</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56845"><a href="https://daxueconsulting.com/our-services/customer-understanding-china/focus-groups-china/" class="elementor-sub-item" tabindex="-1">Focus Groups</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56846"><a href="https://daxueconsulting.com/our-services/customer-understanding-china/in-vivo-research-china/" class="elementor-sub-item" tabindex="-1">In Vivo Research</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56853"><a href="https://daxueconsulting.com/our-services/customer-understanding-china/consumer-research-china/tribe-marketing/" class="elementor-sub-item" tabindex="-1">Tribes Identification</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-has-children menu-item-56835"><a href="https://daxueconsulting.com/our-services/branding-china/" class="elementor-sub-item" tabindex="-1">Branding</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56833"><a href="https://daxueconsulting.com/our-services/activation-toolkit-china/" class="elementor-sub-item" tabindex="-1">Brand Activation Toolkit</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56834"><a href="https://daxueconsulting.com/our-services/brand-book-china/" class="elementor-sub-item" tabindex="-1">Brand Book</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56841"><a href="https://daxueconsulting.com/our-services/co-branding-strategy-china/" class="elementor-sub-item" tabindex="-1">Co-branding Strategy</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-57395"><a href="https://daxueconsulting.com/our-services/brand-naming-china/" class="elementor-sub-item" tabindex="-1">Brand Naming</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-57396"><a href="https://daxueconsulting.com/our-services/brand-positioning-china/" class="elementor-sub-item" tabindex="-1">Brand Positioning</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-57394"><a href="https://daxueconsulting.com/our-services/brand-equity-china/" class="elementor-sub-item" tabindex="-1">Brand Equity</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-has-children menu-item-56838"><a href="https://daxueconsulting.com/our-services/business-strategy-china/" class="elementor-sub-item" tabindex="-1">Strategy Consulting</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-57471"><a href="https://daxueconsulting.com/our-services/china-market-entry-strategy/" class="elementor-sub-item" tabindex="-1">China Market Entry Strategy</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56836"><a href="https://daxueconsulting.com/our-services/business-intelligence-china/" class="elementor-sub-item" tabindex="-1">Business Intelligence</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56837"><a href="https://daxueconsulting.com/our-services/business-plan-china/" class="elementor-sub-item" tabindex="-1">Business Plan</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56850"><a href="https://daxueconsulting.com/our-services/marketing-advice-china/" class="elementor-sub-item" tabindex="-1">Marketing Strategy</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56831"><a href="https://daxueconsulting.com/our-services/agile-strategy-china/" class="elementor-sub-item" tabindex="-1">Agile Strategy</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-57561"><a href="https://daxueconsulting.com/business-turnaround-consulting-service-china/" class="elementor-sub-item" tabindex="-1">Business Turnaround</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-57012"><a href="https://daxueconsulting.com/our-services/management-consulting-china/" class="elementor-sub-item" tabindex="-1">Management Consulting</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-57400"><a href="https://daxueconsulting.com/our-services/lean-management-china/" class="elementor-sub-item" tabindex="-1">Lean Management</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-57401"><a href="https://daxueconsulting.com/our-services/media-consulting-china/" class="elementor-sub-item" tabindex="-1">Media Consulting</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-57399"><a href="https://daxueconsulting.com/our-services/crisis-management-china/" class="elementor-sub-item" tabindex="-1">Crisis Management</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-57477"><a href="https://daxueconsulting.com/our-services/healthcare-consulting-china/" class="elementor-sub-item" tabindex="-1">Healthcare Consulting</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-57403"><a href="https://daxueconsulting.com/our-services/employee-engagement-china/" class="elementor-sub-item" tabindex="-1">Employee Engagement Survey</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-50912"><a href="https://daxueconsulting.com/7-continents-global-market-research/" class="elementor-sub-item" tabindex="-1">Our 7 Continents initiative</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-18562"><a href="https://daxueconsulting.com/about-us/" class="elementor-item" tabindex="-1">About</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13851"><a href="https://daxueconsulting.com/china-team/" class="elementor-sub-item" tabindex="-1">Our team</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-13836"><a href="https://daxueconsulting.com/we-recruit/" class="elementor-sub-item" tabindex="-1">Join us</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-17018"><a href="https://daxueconsulting.com/candidate-for-a-job-in-china/" class="elementor-sub-item" tabindex="-1">Candidate for a job in China</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-26742"><a href="https://daxueconsulting.com/candidate-internship-in-china/" title="Internship in China" class="elementor-sub-item" tabindex="-1">Candidate for internship in China</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-47397"><a href="https://daxueconsulting.com/daxue-consulting-mission/" class="elementor-sub-item" tabindex="-1">Our mission</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-47396"><a href="https://daxueconsulting.com/values-competitive-advantages-daxue-consulting/" class="elementor-sub-item" tabindex="-1">Our values and identity</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-17544"><a href="https://daxueconsulting.com/press-enquiries/" class="elementor-sub-item" tabindex="-1">Press Enquiries</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-58798"><a target="_blank" href="http://strategy7continents.com/" class="elementor-sub-item" tabindex="-1">7continents (出海 CN)</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page current-menu-ancestor current-menu-parent current_page_parent current_page_ancestor menu-item-has-children menu-item-13826"><a href="https://daxueconsulting.com/our-clients/" class="elementor-item" tabindex="-1">Our clients</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-54427"><a href="https://daxueconsulting.com/case-studies/case-study-carambar-terry-chocolate/" class="elementor-sub-item" tabindex="-1">Carambar Terry’s</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-54521"><a href="https://daxueconsulting.com/case-studies/camus-chinese-consumer-in-depth-interviews/" class="elementor-sub-item" tabindex="-1">Camus Cognac</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-54520"><a href="https://daxueconsulting.com/case-studies/luxury-brand-ux-testing-china/" class="elementor-sub-item" tabindex="-1">Global Luxury House</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies current-menu-item menu-item-54795"><a href="https://daxueconsulting.com/case-studies/farfetch-ux-research-korea-china/" aria-current="page" class="elementor-sub-item elementor-item-active" tabindex="-1">Farfetch</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-55314"><a href="https://daxueconsulting.com/case-studies/loccitane-south-korea-mobile-strategy/" class="elementor-sub-item" tabindex="-1">L’Occitane</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-55313"><a href="https://daxueconsulting.com/case-studies/apac-e-commerce-trends-workshop-clarins/" class="elementor-sub-item" tabindex="-1">Clarins</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-54918"><a href="https://daxueconsulting.com/case-studies/ubisoft-competitor-benchmark-korea-china/" class="elementor-sub-item" tabindex="-1">Ubisoft</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-54426"><a href="https://daxueconsulting.com/case-studies/our-clients-social-media-export-advertising-china/" class="elementor-sub-item" tabindex="-1">A global social media platform’s China export advertising expansion</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-54722"><a href="https://daxueconsulting.com/case-studies/our-clients-tech-development-mobile-payment-china/" class="elementor-sub-item" tabindex="-1">A global tech company’s development of mobile payment in China</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-54721"><a href="https://daxueconsulting.com/case-studies/battery-manufacturer-china/" class="elementor-sub-item" tabindex="-1">A world’s leading battery manufacturer setting its foot in China</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-54732"><a href="https://daxueconsulting.com/case-studies/risk-assessment-transport-operator-china/" class="elementor-sub-item" tabindex="-1">Risk assessment for a transport operator in Greater China</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-55253"><a href="https://daxueconsulting.com/case-studies/korean-startup-chinese-market/" class="elementor-sub-item" tabindex="-1">Korea Government Agency</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-51253"><a href="https://daxueconsulting.com/blog/" class="elementor-item" tabindex="-1">Market Insights</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-55614"><a href="https://daxueconsulting.com/blog" class="elementor-sub-item" tabindex="-1">Chinese Market</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-50485"><a href="https://daxueconsulting.com/china-market-reports/" class="elementor-sub-item" tabindex="-1">China market reports</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-44954"><a href="https://daxueconsulting.com/china-podcasts/" class="elementor-sub-item" tabindex="-1">Podcasts</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-44959"><a href="https://daxueconsulting.com/category/daxue-talks/" class="elementor-sub-item" tabindex="-1">Daxue Talks</a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-43285"><a href="https://daxueconsulting.com/category/china-paradigm-podcast/" class="elementor-sub-item" tabindex="-1">China Paradigms</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-50171"><a href="https://daxueconsulting.com/china-business-e-books/" class="elementor-sub-item" tabindex="-1">China business e-books</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55609"><a href="https://daxueconsulting.com/korea-market-insights/" class="elementor-sub-item" tabindex="-1">Korean Market</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-56304"><a href="https://daxueconsulting.com/china-market-reports/" class="elementor-sub-item" tabindex="-1">Market Reports</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52031"><a href="https://daxueconsulting.com/maps-infographics/" class="elementor-sub-item" tabindex="-1">Maps & Infographics</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-56043"><a href="https://daxueconsulting.com/webinar-korea-consumption-trends/" class="elementor-sub-item" tabindex="-1">Webinar</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-62323"><a href="https://daxueconsulting.com/our-services/daxue-medical/" class="elementor-item" tabindex="-1">Daxue Medical</a></li></ul></nav></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3e17219 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3e17219" data-element_type="section" data-settings="{"background_background":"classic","sticky":"top","sticky_on":["desktop","tablet","mobile"],"sticky_offset":0,"sticky_effects_offset":0,"sticky_anchor_link_offset":0}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-956679d" data-id="956679d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4b0ac9c elementor-icon-list--layout-inline elementor-align-left elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="4b0ac9c" data-element_type="widget" data-widget_type="icon-list.default"><div class="elementor-widget-container"><ul class="elementor-icon-list-items elementor-inline-items"><li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-envelope"></i> </span> <span class="elementor-icon-list-text">dx@daxueconsulting.com</span></li><li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-phone-alt"></i> </span> <span class="elementor-icon-list-text">+86 21 5386 0380</span></li></ul></div></div></div></div><div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-05c52fb" data-id="05c52fb" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2acfb22 elementor-shape-square e-grid-align-right e-grid-align-mobile-center elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="2acfb22" data-element_type="widget" data-widget_type="social-icons.default"><div class="elementor-widget-container"><div class="elementor-social-icons-wrapper elementor-grid"> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-4e2d0d7" href="https://www.linkedin.com/company/daxue-consulting" target="_blank"> <span class="elementor-screen-only">Linkedin</span> <i class="fab fa-linkedin"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-7d6dfea" href="https://www.facebook.com/daxueconsulting" target="_blank"> <span class="elementor-screen-only">Facebook</span> <i class="fab fa-facebook"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-ef2129b" href="https://www.youtube.com/channel/UCyI6-PBWcHpugJrF67y4eRQ" target="_blank"> <span class="elementor-screen-only">Youtube</span> <i class="fab fa-youtube"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-4a153cc" href="https://twitter.com/daxueconsulting" target="_blank"> <span class="elementor-screen-only">Twitter</span> <i class="fab fa-twitter"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-slideshare elementor-repeater-item-9a17be6" href="http://www.slideshare.net/DaxueConsulting" target="_blank"> <span class="elementor-screen-only">Slideshare</span> <i class="fab fa-slideshare"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-weibo elementor-repeater-item-096ef9b" href="http://weibo.com/p/1005055211901129" target="_blank"> <span class="elementor-screen-only">Weibo</span> <i class="fab fa-weibo"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-weixin elementor-repeater-item-5854711" href="https://2v9ljb1q29v32lhzl42l5g76-wpengine.netdna-ssl.com/wp-content/uploads/2021/06/daxue-consulting-wechat-300x169.png" target="_blank"> <span class="elementor-screen-only">Weixin</span> <i class="fab fa-weixin"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-e79698f" href="https://www.instagram.com/daxue_consulting_china/" target="_blank"> <span class="elementor-screen-only">Instagram</span> <i class="fab fa-instagram"></i> </a> </span></div></div></div></div></div><div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-e9e4f77" data-id="e9e4f77" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-334a8de elementor-nav-menu__align-end elementor-nav-menu--dropdown-mobile elementor-nav-menu--stretch elementor-nav-menu__text-align-center main-menu elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu" data-id="334a8de" data-element_type="widget" data-settings="{"full_width":"stretch","submenu_icon":{"value":"<i class=\"\"><\/i>","library":""},"layout":"horizontal","toggle":"burger"}" data-widget_type="nav-menu.default"><div class="elementor-widget-container"><nav aria-label="Menu" class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none"><ul id="menu-1-334a8de" class="elementor-nav-menu"><li class="pll-parent-menu-item menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-51270"><a href="#pll_switcher" class="elementor-item elementor-item-anchor">English</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="lang-item lang-item-1523 lang-item-en current-lang no-translation lang-item-first menu-item menu-item-type-custom menu-item-object-custom menu-item-home menu-item-51270-en"><a href="https://daxueconsulting.com/" hreflang="en-US" lang="en-US" class="elementor-sub-item">English</a></li><li class="lang-item lang-item-16379 lang-item-de no-translation menu-item menu-item-type-custom menu-item-object-custom menu-item-51270-de"><a href="https://daxueconsulting.com/de/" hreflang="de-DE" lang="de-DE" class="elementor-sub-item">Deutsch</a></li><li class="lang-item lang-item-16382 lang-item-ja no-translation menu-item menu-item-type-custom menu-item-object-custom menu-item-51270-ja"><a href="https://daxueconsulting.com/ja/" hreflang="ja" lang="ja" class="elementor-sub-item">日本語</a></li><li class="lang-item lang-item-16387 lang-item-ko no-translation menu-item menu-item-type-custom menu-item-object-custom menu-item-51270-ko"><a href="https://daxueconsulting.com/ko/" hreflang="ko-KR" lang="ko-KR" class="elementor-sub-item">한국어</a></li><li class="lang-item lang-item-16390 lang-item-es no-translation menu-item menu-item-type-custom menu-item-object-custom menu-item-51270-es"><a href="https://daxueconsulting.com/es/" hreflang="es-ES" lang="es-ES" class="elementor-sub-item">Español</a></li><li class="lang-item lang-item-16285 lang-item-it no-translation menu-item menu-item-type-custom menu-item-object-custom menu-item-51270-it"><a href="https://daxueconsulting.com/it/" hreflang="it-IT" lang="it-IT" class="elementor-sub-item">Italiano</a></li><li class="lang-item lang-item-2061 lang-item-fr no-translation menu-item menu-item-type-custom menu-item-object-custom menu-item-51270-fr"><a href="https://daxueconsulting.com/fr/" hreflang="fr-FR" lang="fr-FR" class="elementor-sub-item">Français</a></li><li class="lang-item lang-item-1545 lang-item-ru no-translation menu-item menu-item-type-custom menu-item-object-custom menu-item-51270-ru"><a href="https://daxueconsulting.com/ru/" hreflang="ru-RU" lang="ru-RU" class="elementor-sub-item">Русский</a></li></ul></li></ul></nav><div class="elementor-menu-toggle" role="button" tabindex="0" aria-label="Menu Toggle" aria-expanded="false"> <i aria-hidden="true" role="presentation" class="elementor-menu-toggle__icon--open eicon-menu-bar"></i><i aria-hidden="true" role="presentation" class="elementor-menu-toggle__icon--close eicon-close"></i></div><nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"><ul id="menu-2-334a8de" class="elementor-nav-menu"><li class="pll-parent-menu-item menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-51270"><a href="#pll_switcher" class="elementor-item elementor-item-anchor" tabindex="-1">English</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="lang-item lang-item-1523 lang-item-en current-lang no-translation lang-item-first menu-item menu-item-type-custom menu-item-object-custom menu-item-home menu-item-51270-en"><a href="https://daxueconsulting.com/" hreflang="en-US" lang="en-US" class="elementor-sub-item" tabindex="-1">English</a></li><li class="lang-item lang-item-16379 lang-item-de no-translation menu-item menu-item-type-custom menu-item-object-custom menu-item-51270-de"><a href="https://daxueconsulting.com/de/" hreflang="de-DE" lang="de-DE" class="elementor-sub-item" tabindex="-1">Deutsch</a></li><li class="lang-item lang-item-16382 lang-item-ja no-translation menu-item menu-item-type-custom menu-item-object-custom menu-item-51270-ja"><a href="https://daxueconsulting.com/ja/" hreflang="ja" lang="ja" class="elementor-sub-item" tabindex="-1">日本語</a></li><li class="lang-item lang-item-16387 lang-item-ko no-translation menu-item menu-item-type-custom menu-item-object-custom menu-item-51270-ko"><a href="https://daxueconsulting.com/ko/" hreflang="ko-KR" lang="ko-KR" class="elementor-sub-item" tabindex="-1">한국어</a></li><li class="lang-item lang-item-16390 lang-item-es no-translation menu-item menu-item-type-custom menu-item-object-custom menu-item-51270-es"><a href="https://daxueconsulting.com/es/" hreflang="es-ES" lang="es-ES" class="elementor-sub-item" tabindex="-1">Español</a></li><li class="lang-item lang-item-16285 lang-item-it no-translation menu-item menu-item-type-custom menu-item-object-custom menu-item-51270-it"><a href="https://daxueconsulting.com/it/" hreflang="it-IT" lang="it-IT" class="elementor-sub-item" tabindex="-1">Italiano</a></li><li class="lang-item lang-item-2061 lang-item-fr no-translation menu-item menu-item-type-custom menu-item-object-custom menu-item-51270-fr"><a href="https://daxueconsulting.com/fr/" hreflang="fr-FR" lang="fr-FR" class="elementor-sub-item" tabindex="-1">Français</a></li><li class="lang-item lang-item-1545 lang-item-ru no-translation menu-item menu-item-type-custom menu-item-object-custom menu-item-51270-ru"><a href="https://daxueconsulting.com/ru/" hreflang="ru-RU" lang="ru-RU" class="elementor-sub-item" tabindex="-1">Русский</a></li></ul></li></ul></nav></div></div></div></div><div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-552b6b5" data-id="552b6b5" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-1386a8a elementor-search-form--skin-full_screen elementor-widget elementor-widget-search-form" data-id="1386a8a" data-element_type="widget" data-settings="{"skin":"full_screen"}" data-widget_type="search-form.default"><div class="elementor-widget-container"> <search role="search"><form class="elementor-search-form" action="https://daxueconsulting.com/" method="get"><div class="elementor-search-form__toggle" role="button" tabindex="0" aria-label="Search"> <i aria-hidden="true" class="fas fa-search"></i></div><div class="elementor-search-form__container"> <label class="elementor-screen-only" for="elementor-search-form-1386a8a">Search</label> <input id="elementor-search-form-1386a8a" placeholder="" class="elementor-search-form__input" type="search" name="s" value=""><div class="dialog-lightbox-close-button dialog-close-button" role="button" tabindex="0" aria-label="Close this search box."> <i aria-hidden="true" class="eicon-close"></i></div></div></form> </search></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b2cd79a home-header elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b2cd79a" data-element_type="section" data-settings="{"background_background":"classic","sticky":"top","sticky_effects_offset":100,"sticky_offset":40,"sticky_on":["desktop","tablet","mobile"],"sticky_anchor_link_offset":0}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-7a78428" data-id="7a78428" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-1e8e2de elementor-widget elementor-widget-theme-site-logo elementor-widget-image" data-id="1e8e2de" data-element_type="widget" data-widget_type="theme-site-logo.default"><div class="elementor-widget-container"> <a href="https://daxueconsulting.com"> <img loading="lazy" width="768" height="171" data-src="https://daxueconsulting.com/wp-content/uploads/2021/05/daxue-consulting-2024-logo-no-cities-768x171.png" class="attachment-medium_large size-medium_large wp-image-62243 lazyload" alt="daxue consulting 2024 logo" data-srcset="https://daxueconsulting.com/wp-content/uploads/2021/05/daxue-consulting-2024-logo-no-cities-768x171.png 768w, https://daxueconsulting.com/wp-content/uploads/2021/05/daxue-consulting-2024-logo-no-cities-300x67.png 300w, https://daxueconsulting.com/wp-content/uploads/2021/05/daxue-consulting-2024-logo-no-cities-800x178.png 800w, https://daxueconsulting.com/wp-content/uploads/2021/05/daxue-consulting-2024-logo-no-cities-1536x342.png 1536w, https://daxueconsulting.com/wp-content/uploads/2021/05/daxue-consulting-2024-logo-no-cities.png 1841w" data-sizes="(max-width: 768px) 100vw, 768px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768/171;" /><noscript><img loading="lazy" width="768" height="171" src="https://daxueconsulting.com/wp-content/uploads/2021/05/daxue-consulting-2024-logo-no-cities-768x171.png" class="attachment-medium_large size-medium_large wp-image-62243" alt="daxue consulting 2024 logo" srcset="https://daxueconsulting.com/wp-content/uploads/2021/05/daxue-consulting-2024-logo-no-cities-768x171.png 768w, https://daxueconsulting.com/wp-content/uploads/2021/05/daxue-consulting-2024-logo-no-cities-300x67.png 300w, https://daxueconsulting.com/wp-content/uploads/2021/05/daxue-consulting-2024-logo-no-cities-800x178.png 800w, https://daxueconsulting.com/wp-content/uploads/2021/05/daxue-consulting-2024-logo-no-cities-1536x342.png 1536w, https://daxueconsulting.com/wp-content/uploads/2021/05/daxue-consulting-2024-logo-no-cities.png 1841w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </a></div></div></div></div><div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-fe833ea" data-id="fe833ea" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-28ba892 elementor-nav-menu__align-end elementor-nav-menu--dropdown-mobile elementor-nav-menu--stretch elementor-nav-menu__text-align-center main-menu elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu" data-id="28ba892" data-element_type="widget" data-settings="{"full_width":"stretch","submenu_icon":{"value":"<i class=\"\"><\/i>","library":""},"layout":"horizontal","toggle":"burger"}" data-widget_type="nav-menu.default"><div class="elementor-widget-container"><nav aria-label="Menu" class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none"><ul id="menu-1-28ba892" class="elementor-nav-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-51289"><a href="https://daxueconsulting.com/industries/" class="elementor-item">Industries</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51290"><a href="https://daxueconsulting.com/industries/china-automotive-industry/" class="elementor-sub-item">Automotive</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-57562"><a href="https://daxueconsulting.com/china-beauty-industry/" class="elementor-sub-item">Beauty</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52620"><a href="https://daxueconsulting.com/children-maternity-market-in-china/" class="elementor-sub-item">Children & Maternity</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52019"><a href="https://daxueconsulting.com/industries/china-consumer-electronics-china/" class="elementor-sub-item">Consumer Electronics</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51292"><a href="https://daxueconsulting.com/industries/china-e-commerce-industry/" class="elementor-sub-item">E-commerce</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-57563"><a href="https://daxueconsulting.com/fashion-luxury-in-china/" class="elementor-sub-item">Fashion & Luxury</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51302"><a href="https://daxueconsulting.com/industries/china-food-beverage-industry/" class="elementor-sub-item">Food & Beverage</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-57582"><a href="https://daxueconsulting.com/fitness-and-wellness-industry-in-china/" class="elementor-sub-item">Fitness & Wellness</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51294"><a href="https://daxueconsulting.com/industries/china-healthcare-industry" class="elementor-sub-item">Healthcare</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51304"><a href="https://daxueconsulting.com/industries/china-hospitality-industry/" class="elementor-sub-item">Hospitality</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52600"><a href="https://daxueconsulting.com/chinas-ma-landscape/" class="elementor-sub-item">M&A</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52585"><a href="https://daxueconsulting.com/chinas-new-retail-industry/" class="elementor-sub-item">New retail</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52595"><a href="https://daxueconsulting.com/chinas-pharmaceutical-industry/" class="elementor-sub-item">Pharmaceuticals</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51298"><a href="https://daxueconsulting.com/industries/chinas-semi-conductor-industry/" class="elementor-sub-item">Semiconductors</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-57564"><a href="https://daxueconsulting.com/social-media-in-china/" class="elementor-sub-item">Social Media</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52635"><a href="https://daxueconsulting.com/industries/travel-industry-in-china/" class="elementor-sub-item">Travel</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52642"><a href="https://daxueconsulting.com/tech-industry-in-china/" class="elementor-sub-item">Tech</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-55940"><a href="https://daxueconsulting.com/our-services/" class="elementor-item">Our services</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-has-children menu-item-56848"><a href="https://daxueconsulting.com/our-services/china-market-research/" class="elementor-sub-item">Market Research</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56832"><a href="https://daxueconsulting.com/our-services/china-market-research/alternative-data-china/" class="elementor-sub-item">Alternative Data</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56842"><a href="https://daxueconsulting.com/our-services/competitive-benchmarking-china/" class="elementor-sub-item">Competitive Benchmarking</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56844"><a href="https://daxueconsulting.com/our-services/desk-research-china/" class="elementor-sub-item">Desk Research</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56847"><a href="https://daxueconsulting.com/our-services/in-depth-interviews-china/" class="elementor-sub-item">In-depth Interviews</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56849"><a href="https://daxueconsulting.com/our-services/market-sizing-china/" class="elementor-sub-item">Market Sizing</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56852"><a href="https://daxueconsulting.com/our-services/tech-research-china/" class="elementor-sub-item">Tech Research</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-has-children menu-item-57397"><a href="https://daxueconsulting.com/our-services/customer-understanding-china/" class="elementor-sub-item">Customer Understanding</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56843"><a href="https://daxueconsulting.com/our-services/customer-understanding-china/consumer-research-china/" class="elementor-sub-item">Consumer Research</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56845"><a href="https://daxueconsulting.com/our-services/customer-understanding-china/focus-groups-china/" class="elementor-sub-item">Focus Groups</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56846"><a href="https://daxueconsulting.com/our-services/customer-understanding-china/in-vivo-research-china/" class="elementor-sub-item">In Vivo Research</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56853"><a href="https://daxueconsulting.com/our-services/customer-understanding-china/consumer-research-china/tribe-marketing/" class="elementor-sub-item">Tribes Identification</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-has-children menu-item-56835"><a href="https://daxueconsulting.com/our-services/branding-china/" class="elementor-sub-item">Branding</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56833"><a href="https://daxueconsulting.com/our-services/activation-toolkit-china/" class="elementor-sub-item">Brand Activation Toolkit</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56834"><a href="https://daxueconsulting.com/our-services/brand-book-china/" class="elementor-sub-item">Brand Book</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56841"><a href="https://daxueconsulting.com/our-services/co-branding-strategy-china/" class="elementor-sub-item">Co-branding Strategy</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-57395"><a href="https://daxueconsulting.com/our-services/brand-naming-china/" class="elementor-sub-item">Brand Naming</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-57396"><a href="https://daxueconsulting.com/our-services/brand-positioning-china/" class="elementor-sub-item">Brand Positioning</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-57394"><a href="https://daxueconsulting.com/our-services/brand-equity-china/" class="elementor-sub-item">Brand Equity</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-has-children menu-item-56838"><a href="https://daxueconsulting.com/our-services/business-strategy-china/" class="elementor-sub-item">Strategy Consulting</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-57471"><a href="https://daxueconsulting.com/our-services/china-market-entry-strategy/" class="elementor-sub-item">China Market Entry Strategy</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56836"><a href="https://daxueconsulting.com/our-services/business-intelligence-china/" class="elementor-sub-item">Business Intelligence</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56837"><a href="https://daxueconsulting.com/our-services/business-plan-china/" class="elementor-sub-item">Business Plan</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56850"><a href="https://daxueconsulting.com/our-services/marketing-advice-china/" class="elementor-sub-item">Marketing Strategy</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56831"><a href="https://daxueconsulting.com/our-services/agile-strategy-china/" class="elementor-sub-item">Agile Strategy</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-57561"><a href="https://daxueconsulting.com/business-turnaround-consulting-service-china/" class="elementor-sub-item">Business Turnaround</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-57012"><a href="https://daxueconsulting.com/our-services/management-consulting-china/" class="elementor-sub-item">Management Consulting</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-57400"><a href="https://daxueconsulting.com/our-services/lean-management-china/" class="elementor-sub-item">Lean Management</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-57401"><a href="https://daxueconsulting.com/our-services/media-consulting-china/" class="elementor-sub-item">Media Consulting</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-57399"><a href="https://daxueconsulting.com/our-services/crisis-management-china/" class="elementor-sub-item">Crisis Management</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-57477"><a href="https://daxueconsulting.com/our-services/healthcare-consulting-china/" class="elementor-sub-item">Healthcare Consulting</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-57403"><a href="https://daxueconsulting.com/our-services/employee-engagement-china/" class="elementor-sub-item">Employee Engagement Survey</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-50912"><a href="https://daxueconsulting.com/7-continents-global-market-research/" class="elementor-sub-item">Our 7 Continents initiative</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-18562"><a href="https://daxueconsulting.com/about-us/" class="elementor-item">About</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13851"><a href="https://daxueconsulting.com/china-team/" class="elementor-sub-item">Our team</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-13836"><a href="https://daxueconsulting.com/we-recruit/" class="elementor-sub-item">Join us</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-17018"><a href="https://daxueconsulting.com/candidate-for-a-job-in-china/" class="elementor-sub-item">Candidate for a job in China</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-26742"><a href="https://daxueconsulting.com/candidate-internship-in-china/" title="Internship in China" class="elementor-sub-item">Candidate for internship in China</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-47397"><a href="https://daxueconsulting.com/daxue-consulting-mission/" class="elementor-sub-item">Our mission</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-47396"><a href="https://daxueconsulting.com/values-competitive-advantages-daxue-consulting/" class="elementor-sub-item">Our values and identity</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-17544"><a href="https://daxueconsulting.com/press-enquiries/" class="elementor-sub-item">Press Enquiries</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-58798"><a target="_blank" href="http://strategy7continents.com/" class="elementor-sub-item">7continents (出海 CN)</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page current-menu-ancestor current-menu-parent current_page_parent current_page_ancestor menu-item-has-children menu-item-13826"><a href="https://daxueconsulting.com/our-clients/" class="elementor-item">Our clients</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-54427"><a href="https://daxueconsulting.com/case-studies/case-study-carambar-terry-chocolate/" class="elementor-sub-item">Carambar Terry’s</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-54521"><a href="https://daxueconsulting.com/case-studies/camus-chinese-consumer-in-depth-interviews/" class="elementor-sub-item">Camus Cognac</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-54520"><a href="https://daxueconsulting.com/case-studies/luxury-brand-ux-testing-china/" class="elementor-sub-item">Global Luxury House</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies current-menu-item menu-item-54795"><a href="https://daxueconsulting.com/case-studies/farfetch-ux-research-korea-china/" aria-current="page" class="elementor-sub-item elementor-item-active">Farfetch</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-55314"><a href="https://daxueconsulting.com/case-studies/loccitane-south-korea-mobile-strategy/" class="elementor-sub-item">L’Occitane</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-55313"><a href="https://daxueconsulting.com/case-studies/apac-e-commerce-trends-workshop-clarins/" class="elementor-sub-item">Clarins</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-54918"><a href="https://daxueconsulting.com/case-studies/ubisoft-competitor-benchmark-korea-china/" class="elementor-sub-item">Ubisoft</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-54426"><a href="https://daxueconsulting.com/case-studies/our-clients-social-media-export-advertising-china/" class="elementor-sub-item">A global social media platform’s China export advertising expansion</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-54722"><a href="https://daxueconsulting.com/case-studies/our-clients-tech-development-mobile-payment-china/" class="elementor-sub-item">A global tech company’s development of mobile payment in China</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-54721"><a href="https://daxueconsulting.com/case-studies/battery-manufacturer-china/" class="elementor-sub-item">A world’s leading battery manufacturer setting its foot in China</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-54732"><a href="https://daxueconsulting.com/case-studies/risk-assessment-transport-operator-china/" class="elementor-sub-item">Risk assessment for a transport operator in Greater China</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-55253"><a href="https://daxueconsulting.com/case-studies/korean-startup-chinese-market/" class="elementor-sub-item">Korea Government Agency</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-51253"><a href="https://daxueconsulting.com/blog/" class="elementor-item">Market Insights</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-55614"><a href="https://daxueconsulting.com/blog" class="elementor-sub-item">Chinese Market</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-50485"><a href="https://daxueconsulting.com/china-market-reports/" class="elementor-sub-item">China market reports</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-44954"><a href="https://daxueconsulting.com/china-podcasts/" class="elementor-sub-item">Podcasts</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-44959"><a href="https://daxueconsulting.com/category/daxue-talks/" class="elementor-sub-item">Daxue Talks</a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-43285"><a href="https://daxueconsulting.com/category/china-paradigm-podcast/" class="elementor-sub-item">China Paradigms</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-50171"><a href="https://daxueconsulting.com/china-business-e-books/" class="elementor-sub-item">China business e-books</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55609"><a href="https://daxueconsulting.com/korea-market-insights/" class="elementor-sub-item">Korean Market</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-56304"><a href="https://daxueconsulting.com/china-market-reports/" class="elementor-sub-item">Market Reports</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52031"><a href="https://daxueconsulting.com/maps-infographics/" class="elementor-sub-item">Maps & Infographics</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-56043"><a href="https://daxueconsulting.com/webinar-korea-consumption-trends/" class="elementor-sub-item">Webinar</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-62323"><a href="https://daxueconsulting.com/our-services/daxue-medical/" class="elementor-item">Daxue Medical</a></li></ul></nav><div class="elementor-menu-toggle" role="button" tabindex="0" aria-label="Menu Toggle" aria-expanded="false"> <i aria-hidden="true" role="presentation" class="elementor-menu-toggle__icon--open eicon-menu-bar"></i><i aria-hidden="true" role="presentation" class="elementor-menu-toggle__icon--close eicon-close"></i></div><nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"><ul id="menu-2-28ba892" class="elementor-nav-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-51289"><a href="https://daxueconsulting.com/industries/" class="elementor-item" tabindex="-1">Industries</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51290"><a href="https://daxueconsulting.com/industries/china-automotive-industry/" class="elementor-sub-item" tabindex="-1">Automotive</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-57562"><a href="https://daxueconsulting.com/china-beauty-industry/" class="elementor-sub-item" tabindex="-1">Beauty</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52620"><a href="https://daxueconsulting.com/children-maternity-market-in-china/" class="elementor-sub-item" tabindex="-1">Children & Maternity</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52019"><a href="https://daxueconsulting.com/industries/china-consumer-electronics-china/" class="elementor-sub-item" tabindex="-1">Consumer Electronics</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51292"><a href="https://daxueconsulting.com/industries/china-e-commerce-industry/" class="elementor-sub-item" tabindex="-1">E-commerce</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-57563"><a href="https://daxueconsulting.com/fashion-luxury-in-china/" class="elementor-sub-item" tabindex="-1">Fashion & Luxury</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51302"><a href="https://daxueconsulting.com/industries/china-food-beverage-industry/" class="elementor-sub-item" tabindex="-1">Food & Beverage</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-57582"><a href="https://daxueconsulting.com/fitness-and-wellness-industry-in-china/" class="elementor-sub-item" tabindex="-1">Fitness & Wellness</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51294"><a href="https://daxueconsulting.com/industries/china-healthcare-industry" class="elementor-sub-item" tabindex="-1">Healthcare</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51304"><a href="https://daxueconsulting.com/industries/china-hospitality-industry/" class="elementor-sub-item" tabindex="-1">Hospitality</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52600"><a href="https://daxueconsulting.com/chinas-ma-landscape/" class="elementor-sub-item" tabindex="-1">M&A</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52585"><a href="https://daxueconsulting.com/chinas-new-retail-industry/" class="elementor-sub-item" tabindex="-1">New retail</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52595"><a href="https://daxueconsulting.com/chinas-pharmaceutical-industry/" class="elementor-sub-item" tabindex="-1">Pharmaceuticals</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51298"><a href="https://daxueconsulting.com/industries/chinas-semi-conductor-industry/" class="elementor-sub-item" tabindex="-1">Semiconductors</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-57564"><a href="https://daxueconsulting.com/social-media-in-china/" class="elementor-sub-item" tabindex="-1">Social Media</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52635"><a href="https://daxueconsulting.com/industries/travel-industry-in-china/" class="elementor-sub-item" tabindex="-1">Travel</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52642"><a href="https://daxueconsulting.com/tech-industry-in-china/" class="elementor-sub-item" tabindex="-1">Tech</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-55940"><a href="https://daxueconsulting.com/our-services/" class="elementor-item" tabindex="-1">Our services</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-has-children menu-item-56848"><a href="https://daxueconsulting.com/our-services/china-market-research/" class="elementor-sub-item" tabindex="-1">Market Research</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56832"><a href="https://daxueconsulting.com/our-services/china-market-research/alternative-data-china/" class="elementor-sub-item" tabindex="-1">Alternative Data</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56842"><a href="https://daxueconsulting.com/our-services/competitive-benchmarking-china/" class="elementor-sub-item" tabindex="-1">Competitive Benchmarking</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56844"><a href="https://daxueconsulting.com/our-services/desk-research-china/" class="elementor-sub-item" tabindex="-1">Desk Research</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56847"><a href="https://daxueconsulting.com/our-services/in-depth-interviews-china/" class="elementor-sub-item" tabindex="-1">In-depth Interviews</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56849"><a href="https://daxueconsulting.com/our-services/market-sizing-china/" class="elementor-sub-item" tabindex="-1">Market Sizing</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56852"><a href="https://daxueconsulting.com/our-services/tech-research-china/" class="elementor-sub-item" tabindex="-1">Tech Research</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-has-children menu-item-57397"><a href="https://daxueconsulting.com/our-services/customer-understanding-china/" class="elementor-sub-item" tabindex="-1">Customer Understanding</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56843"><a href="https://daxueconsulting.com/our-services/customer-understanding-china/consumer-research-china/" class="elementor-sub-item" tabindex="-1">Consumer Research</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56845"><a href="https://daxueconsulting.com/our-services/customer-understanding-china/focus-groups-china/" class="elementor-sub-item" tabindex="-1">Focus Groups</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56846"><a href="https://daxueconsulting.com/our-services/customer-understanding-china/in-vivo-research-china/" class="elementor-sub-item" tabindex="-1">In Vivo Research</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56853"><a href="https://daxueconsulting.com/our-services/customer-understanding-china/consumer-research-china/tribe-marketing/" class="elementor-sub-item" tabindex="-1">Tribes Identification</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-has-children menu-item-56835"><a href="https://daxueconsulting.com/our-services/branding-china/" class="elementor-sub-item" tabindex="-1">Branding</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56833"><a href="https://daxueconsulting.com/our-services/activation-toolkit-china/" class="elementor-sub-item" tabindex="-1">Brand Activation Toolkit</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56834"><a href="https://daxueconsulting.com/our-services/brand-book-china/" class="elementor-sub-item" tabindex="-1">Brand Book</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56841"><a href="https://daxueconsulting.com/our-services/co-branding-strategy-china/" class="elementor-sub-item" tabindex="-1">Co-branding Strategy</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-57395"><a href="https://daxueconsulting.com/our-services/brand-naming-china/" class="elementor-sub-item" tabindex="-1">Brand Naming</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-57396"><a href="https://daxueconsulting.com/our-services/brand-positioning-china/" class="elementor-sub-item" tabindex="-1">Brand Positioning</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-57394"><a href="https://daxueconsulting.com/our-services/brand-equity-china/" class="elementor-sub-item" tabindex="-1">Brand Equity</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-has-children menu-item-56838"><a href="https://daxueconsulting.com/our-services/business-strategy-china/" class="elementor-sub-item" tabindex="-1">Strategy Consulting</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-57471"><a href="https://daxueconsulting.com/our-services/china-market-entry-strategy/" class="elementor-sub-item" tabindex="-1">China Market Entry Strategy</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56836"><a href="https://daxueconsulting.com/our-services/business-intelligence-china/" class="elementor-sub-item" tabindex="-1">Business Intelligence</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56837"><a href="https://daxueconsulting.com/our-services/business-plan-china/" class="elementor-sub-item" tabindex="-1">Business Plan</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56850"><a href="https://daxueconsulting.com/our-services/marketing-advice-china/" class="elementor-sub-item" tabindex="-1">Marketing Strategy</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-56831"><a href="https://daxueconsulting.com/our-services/agile-strategy-china/" class="elementor-sub-item" tabindex="-1">Agile Strategy</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-57561"><a href="https://daxueconsulting.com/business-turnaround-consulting-service-china/" class="elementor-sub-item" tabindex="-1">Business Turnaround</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-57012"><a href="https://daxueconsulting.com/our-services/management-consulting-china/" class="elementor-sub-item" tabindex="-1">Management Consulting</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-57400"><a href="https://daxueconsulting.com/our-services/lean-management-china/" class="elementor-sub-item" tabindex="-1">Lean Management</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-57401"><a href="https://daxueconsulting.com/our-services/media-consulting-china/" class="elementor-sub-item" tabindex="-1">Media Consulting</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-57399"><a href="https://daxueconsulting.com/our-services/crisis-management-china/" class="elementor-sub-item" tabindex="-1">Crisis Management</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-57477"><a href="https://daxueconsulting.com/our-services/healthcare-consulting-china/" class="elementor-sub-item" tabindex="-1">Healthcare Consulting</a></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-57403"><a href="https://daxueconsulting.com/our-services/employee-engagement-china/" class="elementor-sub-item" tabindex="-1">Employee Engagement Survey</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-50912"><a href="https://daxueconsulting.com/7-continents-global-market-research/" class="elementor-sub-item" tabindex="-1">Our 7 Continents initiative</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-18562"><a href="https://daxueconsulting.com/about-us/" class="elementor-item" tabindex="-1">About</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13851"><a href="https://daxueconsulting.com/china-team/" class="elementor-sub-item" tabindex="-1">Our team</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-13836"><a href="https://daxueconsulting.com/we-recruit/" class="elementor-sub-item" tabindex="-1">Join us</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-17018"><a href="https://daxueconsulting.com/candidate-for-a-job-in-china/" class="elementor-sub-item" tabindex="-1">Candidate for a job in China</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-26742"><a href="https://daxueconsulting.com/candidate-internship-in-china/" title="Internship in China" class="elementor-sub-item" tabindex="-1">Candidate for internship in China</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-47397"><a href="https://daxueconsulting.com/daxue-consulting-mission/" class="elementor-sub-item" tabindex="-1">Our mission</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-47396"><a href="https://daxueconsulting.com/values-competitive-advantages-daxue-consulting/" class="elementor-sub-item" tabindex="-1">Our values and identity</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-17544"><a href="https://daxueconsulting.com/press-enquiries/" class="elementor-sub-item" tabindex="-1">Press Enquiries</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-58798"><a target="_blank" href="http://strategy7continents.com/" class="elementor-sub-item" tabindex="-1">7continents (出海 CN)</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page current-menu-ancestor current-menu-parent current_page_parent current_page_ancestor menu-item-has-children menu-item-13826"><a href="https://daxueconsulting.com/our-clients/" class="elementor-item" tabindex="-1">Our clients</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-54427"><a href="https://daxueconsulting.com/case-studies/case-study-carambar-terry-chocolate/" class="elementor-sub-item" tabindex="-1">Carambar Terry’s</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-54521"><a href="https://daxueconsulting.com/case-studies/camus-chinese-consumer-in-depth-interviews/" class="elementor-sub-item" tabindex="-1">Camus Cognac</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-54520"><a href="https://daxueconsulting.com/case-studies/luxury-brand-ux-testing-china/" class="elementor-sub-item" tabindex="-1">Global Luxury House</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies current-menu-item menu-item-54795"><a href="https://daxueconsulting.com/case-studies/farfetch-ux-research-korea-china/" aria-current="page" class="elementor-sub-item elementor-item-active" tabindex="-1">Farfetch</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-55314"><a href="https://daxueconsulting.com/case-studies/loccitane-south-korea-mobile-strategy/" class="elementor-sub-item" tabindex="-1">L’Occitane</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-55313"><a href="https://daxueconsulting.com/case-studies/apac-e-commerce-trends-workshop-clarins/" class="elementor-sub-item" tabindex="-1">Clarins</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-54918"><a href="https://daxueconsulting.com/case-studies/ubisoft-competitor-benchmark-korea-china/" class="elementor-sub-item" tabindex="-1">Ubisoft</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-54426"><a href="https://daxueconsulting.com/case-studies/our-clients-social-media-export-advertising-china/" class="elementor-sub-item" tabindex="-1">A global social media platform’s China export advertising expansion</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-54722"><a href="https://daxueconsulting.com/case-studies/our-clients-tech-development-mobile-payment-china/" class="elementor-sub-item" tabindex="-1">A global tech company’s development of mobile payment in China</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-54721"><a href="https://daxueconsulting.com/case-studies/battery-manufacturer-china/" class="elementor-sub-item" tabindex="-1">A world’s leading battery manufacturer setting its foot in China</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-54732"><a href="https://daxueconsulting.com/case-studies/risk-assessment-transport-operator-china/" class="elementor-sub-item" tabindex="-1">Risk assessment for a transport operator in Greater China</a></li><li class="menu-item menu-item-type-post_type menu-item-object-case-studies menu-item-55253"><a href="https://daxueconsulting.com/case-studies/korean-startup-chinese-market/" class="elementor-sub-item" tabindex="-1">Korea Government Agency</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-51253"><a href="https://daxueconsulting.com/blog/" class="elementor-item" tabindex="-1">Market Insights</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-55614"><a href="https://daxueconsulting.com/blog" class="elementor-sub-item" tabindex="-1">Chinese Market</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-50485"><a href="https://daxueconsulting.com/china-market-reports/" class="elementor-sub-item" tabindex="-1">China market reports</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-44954"><a href="https://daxueconsulting.com/china-podcasts/" class="elementor-sub-item" tabindex="-1">Podcasts</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-44959"><a href="https://daxueconsulting.com/category/daxue-talks/" class="elementor-sub-item" tabindex="-1">Daxue Talks</a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-43285"><a href="https://daxueconsulting.com/category/china-paradigm-podcast/" class="elementor-sub-item" tabindex="-1">China Paradigms</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-50171"><a href="https://daxueconsulting.com/china-business-e-books/" class="elementor-sub-item" tabindex="-1">China business e-books</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55609"><a href="https://daxueconsulting.com/korea-market-insights/" class="elementor-sub-item" tabindex="-1">Korean Market</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-56304"><a href="https://daxueconsulting.com/china-market-reports/" class="elementor-sub-item" tabindex="-1">Market Reports</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52031"><a href="https://daxueconsulting.com/maps-infographics/" class="elementor-sub-item" tabindex="-1">Maps & Infographics</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-56043"><a href="https://daxueconsulting.com/webinar-korea-consumption-trends/" class="elementor-sub-item" tabindex="-1">Webinar</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-our-services menu-item-62323"><a href="https://daxueconsulting.com/our-services/daxue-medical/" class="elementor-item" tabindex="-1">Daxue Medical</a></li></ul></nav></div></div></div></div><div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-cde5078" data-id="cde5078" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7afe67c elementor-align-center elementor-widget elementor-widget-button" data-id="7afe67c" data-element_type="widget" data-widget_type="button.default"><div class="elementor-widget-container"><div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-xs" href="https://daxueconsulting.com/contact-us-now/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Contact us</span> </span> </a></div></div></div></div></div><div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-ad919d6" data-id="ad919d6" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f9fe5b0 elementor-align-right elementor-widget elementor-widget-button" data-id="f9fe5b0" data-element_type="widget" data-widget_type="button.default"><div class="elementor-widget-container"><div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-xs" href="https://daxueconsulting.com/newsletter/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Newsletter</span> </span> </a></div></div></div></div></div></div></section></div><div data-elementor-type="single-page" data-elementor-id="54305" class="elementor elementor-54305 elementor-location-single post-54791 case-studies type-case-studies status-publish has-post-thumbnail hentry category-south-korea tag-case-study tag-south-korea tag-ux-research" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-f8c0578 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="f8c0578" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87f7d11" data-id="87f7d11" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-1912cc5 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="1912cc5" data-element_type="widget" data-widget_type="theme-post-title.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Farfetch UX research in Korea and China</h1></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d300101 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d300101" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-90bdcf6" data-id="90bdcf6" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7bdbc73 elementor-widget elementor-widget-image" data-id="7bdbc73" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <img loading="lazy" width="300" height="72" data-src="https://daxueconsulting.com/wp-content/uploads/2022/05/farfetch-logo-white-background-300x72.png" class="attachment-medium size-medium wp-image-54794 lazyload" alt="Farfetch x Daxue consulting South Korea market research" data-srcset="https://daxueconsulting.com/wp-content/uploads/2022/05/farfetch-logo-white-background-300x72.png 300w, https://daxueconsulting.com/wp-content/uploads/2022/05/farfetch-logo-white-background-800x192.png 800w, https://daxueconsulting.com/wp-content/uploads/2022/05/farfetch-logo-white-background-768x184.png 768w, https://daxueconsulting.com/wp-content/uploads/2022/05/farfetch-logo-white-background.png 1072w" data-sizes="(max-width: 300px) 100vw, 300px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300/72;" /><noscript><img loading="lazy" width="300" height="72" src="https://daxueconsulting.com/wp-content/uploads/2022/05/farfetch-logo-white-background-300x72.png" class="attachment-medium size-medium wp-image-54794" alt="Farfetch x Daxue consulting South Korea market research" srcset="https://daxueconsulting.com/wp-content/uploads/2022/05/farfetch-logo-white-background-300x72.png 300w, https://daxueconsulting.com/wp-content/uploads/2022/05/farfetch-logo-white-background-800x192.png 800w, https://daxueconsulting.com/wp-content/uploads/2022/05/farfetch-logo-white-background-768x184.png 768w, https://daxueconsulting.com/wp-content/uploads/2022/05/farfetch-logo-white-background.png 1072w" sizes="(max-width: 300px) 100vw, 300px" /></noscript></div></div></div></div><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8ef98f9" data-id="8ef98f9" data-element_type="column"><div class="elementor-widget-wrap"></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-f0a21d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f0a21d9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cbbde68" data-id="cbbde68" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><section class="elementor-section elementor-inner-section elementor-element elementor-element-4ef98d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4ef98d4" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c7193d5" data-id="c7193d5" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7850316 elementor-widget elementor-widget-heading" data-id="7850316" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Client profile</h2></div></div></div></div><div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9b273c2" data-id="9b273c2" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-915a1a1 elementor-widget elementor-widget-text-editor" data-id="915a1a1" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><a href="https://www.farfetch.com/">Farfetch</a> is a British-Portuguese online <a href="https://daxueconsulting.com/industries/fashion-luxury-in-china/">luxury fashion</a> retail platform that sells products from over 700 boutiques and brands. The company’s mission is to be a global platform for luxury fashion, connecting creators, curators and consumers.</p></div></div></div></div></div></section><div class="elementor-element elementor-element-ade716d elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="ade716d" data-element_type="widget" data-widget_type="divider.default"><div class="elementor-widget-container"><div class="elementor-divider"> <span class="elementor-divider-separator"> </span></div></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a1326bb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a1326bb" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ebbc8d" data-id="3ebbc8d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><section class="elementor-section elementor-inner-section elementor-element elementor-element-05f9173 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="05f9173" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3654f21" data-id="3654f21" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3c9a941 elementor-widget elementor-widget-heading" data-id="3c9a941" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Objective</h2></div></div></div></div><div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2d5f324" data-id="2d5f324" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-94921f0 elementor-widget elementor-widget-text-editor" data-id="94921f0" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>The main objective of the project was to understand Chinese and South Korean <a href="https://daxueconsulting.com/consumer-research-china/">customer profiles</a> and online behavior for one of the brands on its platform.</p><p>They key questions the client was looking to answer were:</p><ul><li>What is their Chinese and Korean consumers’ typical<a href="https://daxueconsulting.com/our-services/marketing-advice-china/digital-strategy-china/digital-customer-journey-china/"> online/offline shopping journey</a>?</li><li>What are the consumer’s opinions about the brand’s renewed homepage, product listing pages, and product detail pages, and check-out page?</li><li>What is still missing and can be improved or localized for the respective market?</li></ul></div></div></div></div></div></section><div class="elementor-element elementor-element-00d5b37 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="00d5b37" data-element_type="widget" data-widget_type="divider.default"><div class="elementor-widget-container"><div class="elementor-divider"> <span class="elementor-divider-separator"> </span></div></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b99b970 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b99b970" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23a61ee" data-id="23a61ee" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><section class="elementor-section elementor-inner-section elementor-element elementor-element-64a999f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="64a999f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-675fc04" data-id="675fc04" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-22020e4 elementor-widget elementor-widget-heading" data-id="22020e4" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Research process & methodology</h2></div></div></div></div><div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e3d30a3" data-id="e3d30a3" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-901fb9a elementor-widget elementor-widget-text-editor" data-id="901fb9a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>The client contacted Daxue Consulting to assist the execution of <a href="https://daxueconsulting.com/in-depth-interviews-in-china/">in-depth interviews</a> with Chinese and South Korean consumers to understand more about the <a href="https://daxueconsulting.com/user-experience-ux-research-in-china/">online consumer experience</a>.</p><ul><li>Schedule and attend a briefing call with Farfetch analyst team and Daxue moderation team</li><li>Conduct 60- to 120-minute video-call interviews conducted by local and trained moderators in each language</li><li>Provide FARFETCH analyst team with the video and audio record including English word-by-word subtitles matching the respondent’s speech during all the video</li></ul></div></div></div></div></div></section><div class="elementor-element elementor-element-12fe810 elementor-widget elementor-widget-eael-adv-tabs" data-id="12fe810" data-element_type="widget" data-widget_type="eael-adv-tabs.default"><div class="elementor-widget-container"><div data-scroll-on-click="no" data-scroll-speed="300" id="eael-advance-tabs-12fe810" class="eael-advance-tabs eael-tabs-horizontal eael-tab-auto-active active-caret-on" data-tabid="12fe810"><div class="eael-tabs-nav"><ul class="" role="tablist"><li id="step-1-in-depth-interviews-with-consumers" class=" eael-tab-item-trigger eael-tab-nav-item" aria-selected="true" data-tab="1" role="tab" tabindex="0" aria-controls="step-1-in-depth-interviews-with-consumers-tab" aria-expanded="false"> <span class="eael-tab-title title-after-icon" >Step 1: In-depth interviews with consumers</span></li><li id="step-2-transcriptions-and-analysis" class="inactive eael-tab-item-trigger eael-tab-nav-item" aria-selected="false" data-tab="2" role="tab" tabindex="-1" aria-controls="step-2-transcriptions-and-analysis-tab" aria-expanded="false"> <span class="eael-tab-title title-after-icon" >Step 2: Transcriptions and analysis</span></li><li id="" class="inactive eael-tab-item-trigger eael-tab-nav-item" aria-selected="false" data-tab="3" role="tab" tabindex="-1" aria-controls="-tab" aria-expanded="false"> <span class="eael-tab-title title-after-icon" ></span></li><li id="" class="inactive eael-tab-item-trigger eael-tab-nav-item" aria-selected="false" data-tab="4" role="tab" tabindex="-1" aria-controls="-tab" aria-expanded="false"> <span class="eael-tab-title title-after-icon" ></span></li><li id="" class="inactive eael-tab-item-trigger eael-tab-nav-item" aria-selected="false" data-tab="5" role="tab" tabindex="-1" aria-controls="-tab" aria-expanded="false"> <span class="eael-tab-title title-after-icon" ></span></li></ul></div><div class="eael-tabs-content"><div id="step-1-in-depth-interviews-with-consumers-tab" class="clearfix eael-tab-content-item " data-title-link="step-1-in-depth-interviews-with-consumers-tab"><p>Daxue Consulting conducted a series of in-depth video interviews with the client’s Korean and Chinese customers in order to collect substantial and qualitative feedback on the targeted questions.</p></div><div id="step-2-transcriptions-and-analysis-tab" class="clearfix eael-tab-content-item inactive" data-title-link="step-2-transcriptions-and-analysis-tab"><p>After conducting the interviews, we provided a video and audio record including English word-by-word transcript/subtitles matching the respondent’s speech during the video. Using the research we provided a top-line summary report was provided to the client with actionable recommendations to help our client optimize its homepage for a smoother shopping experience with less drop-outs.</p></div><div id="-tab" class="clearfix eael-tab-content-item inactive" data-title-link="-tab"></div><div id="-tab" class="clearfix eael-tab-content-item inactive" data-title-link="-tab"></div><div id="-tab" class="clearfix eael-tab-content-item inactive" data-title-link="-tab"></div></div></div></div></div><div class="elementor-element elementor-element-5ed2955 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="5ed2955" data-element_type="widget" data-widget_type="divider.default"><div class="elementor-widget-container"><div class="elementor-divider"> <span class="elementor-divider-separator"> </span></div></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-e382708 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e382708" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8541180" data-id="8541180" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><section class="elementor-section elementor-inner-section elementor-element elementor-element-8d6dd1d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8d6dd1d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-720223e" data-id="720223e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7e99921 elementor-widget elementor-widget-heading" data-id="7e99921" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Outcome</h2></div></div><div class="elementor-element elementor-element-e5bf93d elementor-widget elementor-widget-text-editor" data-id="e5bf93d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>The results of the in-depth consumer interviews and analysis allowed the client to know what improvements to make to their online user experience in South Korea and China.</p><p>Having become one of the most localized Western platforms operating in China’s luxury industry, Farfetch was cited as “one of the very few western platforms succeeding in China” in 2021 by the company’s <a href="https://jingdaily.com/luxury-symposium-farfetch-alexis-bonhomme/">Vice President of Commercial, Greater China and APAC.</a></p><p> </p></div></div></div></div></div></section><div class="elementor-element elementor-element-415937a elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="415937a" data-element_type="widget" data-widget_type="divider.default"><div class="elementor-widget-container"><div class="elementor-divider"> <span class="elementor-divider-separator"> </span></div></div></div><section class="elementor-section elementor-inner-section elementor-element elementor-element-0170c5d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0170c5d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6bd5638" data-id="6bd5638" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c4bc621 elementor-align-center elementor-widget elementor-widget-button" data-id="c4bc621" data-element_type="widget" data-widget_type="button.default"><div class="elementor-widget-container"><div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-md" href="https://daxueconsulting.com/contact-us-now/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">GET IN TOUCH WITH OUR CONSULTANTS</span> </span> </a></div></div></div><div class="elementor-element elementor-element-c83b945 elementor-widget elementor-widget-heading" data-id="c83b945" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">More case studies</h2></div></div><div class="elementor-element elementor-element-b9ef3c9 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts" data-id="b9ef3c9" data-element_type="widget" data-settings="{"classic_columns":"3","classic_columns_tablet":"2","classic_columns_mobile":"1","classic_row_gap":{"unit":"px","size":35,"sizes":[]},"classic_row_gap_tablet":{"unit":"px","size":"","sizes":[]},"classic_row_gap_mobile":{"unit":"px","size":"","sizes":[]}}" data-widget_type="posts.classic"><div class="elementor-widget-container"><div class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid"><article class="elementor-post elementor-grid-item post-61666 case-studies type-case-studies status-publish has-post-thumbnail hentry category-case-study tag-case-study tag-chinas-premium-grill-market"> <a class="elementor-post__thumbnail__link" href="https://daxueconsulting.com/case-studies/cohorts-activation-toolkits-on-chinas-premium-grill-market/" tabindex="-1" target="_blank"><div class="elementor-post__thumbnail"><img loading="lazy" width="300" height="200" data-src="https://daxueconsulting.com/wp-content/uploads/2024/04/pexels-jibarofoto-1857732-300x200.jpg" class="attachment-medium size-medium wp-image-61784 lazyload" alt="China's Premium grill market case study" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300/200;" /><noscript><img loading="lazy" width="300" height="200" src="https://daxueconsulting.com/wp-content/uploads/2024/04/pexels-jibarofoto-1857732-300x200.jpg" class="attachment-medium size-medium wp-image-61784" alt="China's Premium grill market case study" /></noscript></div> </a><div class="elementor-post__text"><h3 class="elementor-post__title"> <a href="https://daxueconsulting.com/case-studies/cohorts-activation-toolkits-on-chinas-premium-grill-market/" target="_blank"> Cohorts activation toolkits on China’s premium grill market </a></h3></div></article><article class="elementor-post elementor-grid-item post-61663 case-studies type-case-studies status-publish has-post-thumbnail hentry category-case-study"> <a class="elementor-post__thumbnail__link" href="https://daxueconsulting.com/case-studies/china-market-entry-strategy-functional-beverages/" tabindex="-1" target="_blank"><div class="elementor-post__thumbnail"><img loading="lazy" width="300" height="200" data-src="https://daxueconsulting.com/wp-content/uploads/2024/04/pexels-charlotte-may-5946622-300x200.jpg" class="attachment-medium size-medium wp-image-61665 lazyload" alt="Functional Beverages Daxue case study" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300/200;" /><noscript><img loading="lazy" width="300" height="200" src="https://daxueconsulting.com/wp-content/uploads/2024/04/pexels-charlotte-may-5946622-300x200.jpg" class="attachment-medium size-medium wp-image-61665" alt="Functional Beverages Daxue case study" /></noscript></div> </a><div class="elementor-post__text"><h3 class="elementor-post__title"> <a href="https://daxueconsulting.com/case-studies/china-market-entry-strategy-functional-beverages/" target="_blank"> China market entry strategy for a functional beverages company </a></h3></div></article><article class="elementor-post elementor-grid-item post-61636 case-studies type-case-studies status-publish has-post-thumbnail hentry category-case-study tag-case-study tag-china-fashion-market tag-china-menswear"> <a class="elementor-post__thumbnail__link" href="https://daxueconsulting.com/case-studies/china-menswear-market-assessment-case-study/" tabindex="-1" target="_blank"><div class="elementor-post__thumbnail"><img loading="lazy" width="300" height="200" data-src="https://daxueconsulting.com/wp-content/uploads/2023/10/daxue-consulting-formal-menswear-title-image-300x200.jpg" class="attachment-medium size-medium wp-image-59578 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300/200;" /><noscript><img loading="lazy" width="300" height="200" src="https://daxueconsulting.com/wp-content/uploads/2023/10/daxue-consulting-formal-menswear-title-image-300x200.jpg" class="attachment-medium size-medium wp-image-59578" alt="" /></noscript></div> </a><div class="elementor-post__text"><h3 class="elementor-post__title"> <a href="https://daxueconsulting.com/case-studies/china-menswear-market-assessment-case-study/" target="_blank"> China Menswear Market Assessment for a Fashion Company </a></h3></div></article></div></div></div></div></div></div></section></div></div></div></section></div><div data-elementor-type="footer" data-elementor-id="51230" class="elementor elementor-51230 elementor-location-footer" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-d4b169a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d4b169a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-131a135" data-id="131a135" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><section class="elementor-section elementor-inner-section elementor-element elementor-element-7d5b180 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7d5b180" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9064f19" data-id="9064f19" data-element_type="column" data-settings="{"background_background":"classic"}"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7dad26d elementor-widget elementor-widget-heading" data-id="7dad26d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Contact info</h2></div></div><div class="elementor-element elementor-element-87de990 elementor-mobile-align-left elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="87de990" data-element_type="widget" data-widget_type="icon-list.default"><div class="elementor-widget-container"><ul class="elementor-icon-list-items elementor-inline-items"><li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-phone-alt"></i> </span> <span class="elementor-icon-list-text"><br>+86 21 5386 0380<br><br></span></li><li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-envelope"></i> </span> <span class="elementor-icon-list-text">Business inquiry: <b> dx@daxueconsulting.com </b></span></li><li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-envelope"></i> </span> <span class="elementor-icon-list-text"><br> Press inquiry: <b> press@daxueconsulting.com </b> <br> </br></span></li><li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-map-pin"></i> </span> <span class="elementor-icon-list-text"><br>Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室 <br> </br></span></li><li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-map-pin"></i> </span> <span class="elementor-icon-list-text"><br>Daxue Consulting Shanghai, Room 901, Pan Pacific Building, No. 1250 Beijing West Road, Jing'an District, Shanghai 上海市静安区北京西路1250号泛太平洋大厦901室<br> </span></li><li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-map-pin"></i> </span> <span class="elementor-icon-list-text">Daxue Consulting Hong Kong, 33 Hillier St, Sheung Wan, Hong-Kong 香港上环 33-35禧利街</span></li></ul></div></div></div></div></div></section><section class="elementor-section elementor-inner-section elementor-element elementor-element-7069467 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7069467" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e3974fa" data-id="e3974fa" data-element_type="column" data-settings="{"background_background":"classic"}"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-eef9a0f elementor-widget elementor-widget-heading" data-id="eef9a0f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">New market insights</h2></div></div><div class="elementor-element elementor-element-751bbed elementor-grid-1 elementor-posts--thumbnail-none elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts" data-id="751bbed" data-element_type="widget" data-settings="{"classic_columns":"1","classic_row_gap":{"unit":"px","size":15,"sizes":[]},"classic_columns_tablet":"2","classic_columns_mobile":"1","classic_row_gap_tablet":{"unit":"px","size":"","sizes":[]},"classic_row_gap_mobile":{"unit":"px","size":"","sizes":[]}}" data-widget_type="posts.classic"><div class="elementor-widget-container"><div class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid"><article class="elementor-post elementor-grid-item post-62827 post type-post status-publish format-standard has-post-thumbnail hentry category-market-research-china tag-daxue-medical tag-innovation tag-medical-device-regulations-in-china tag-national-medical-products-administration-nmpa tag-regulations"><div class="elementor-post__text"><h3 class="elementor-post__title"> <a href="https://daxueconsulting.com/china-medical-device-regulations/" > A roadmap to China’s medical device regulations and innovations </a></h3></div></article><article class="elementor-post elementor-grid-item post-53726 post type-post status-publish format-standard has-post-thumbnail hentry category-market-research-china tag-fragrance-in-china-2 tag-fragrance-market-china-en tag-perfume-in-china tag-perfume-market-china"><div class="elementor-post__text"><h3 class="elementor-post__title"> <a href="https://daxueconsulting.com/fragrance-and-perfume-market-in-china/" > Perfumes in China: Then “fake” and impolite, now chic and stress-relieving </a></h3></div></article><article class="elementor-post elementor-grid-item post-57735 post type-post status-publish format-standard has-post-thumbnail hentry category-market-research-china tag-carrefour-in-china tag-carrefours-strategy-in-china tag-the-future-of-carrefour-in-china daxue_industry-food-and-beverages"><div class="elementor-post__text"><h3 class="elementor-post__title"> <a href="https://daxueconsulting.com/the-rise-and-fall-and-rise-again-of-carrefour-in-china/" > With only four stores in 2024, does this mark the end of Carrefour in China? </a></h3></div></article><article class="elementor-post elementor-grid-item post-50184 post type-post status-publish format-standard has-post-thumbnail hentry category-apparel-brand-in-china category-business-news-china category-tourism-market-in-china category-travel-in-china tag-beijing-winter-olympics tag-tourism-in-china tag-winter-sports"><div class="elementor-post__text"><h3 class="elementor-post__title"> <a href="https://daxueconsulting.com/chinese-ski-market/" > Chinese ski market: From niche luxury sport to a mass, year-long sport </a></h3></div></article><article class="elementor-post elementor-grid-item post-13974 post type-post status-publish format-standard has-post-thumbnail hentry category-market-research-china tag-beer-china tag-beer-market daxue_industry-food-and-beverages"><div class="elementor-post__text"><h3 class="elementor-post__title"> <a href="https://daxueconsulting.com/market-research-beer-market-in-china/" > Beer market in China: Is premiumization the right move amid the slowing economy? </a></h3></div></article><article class="elementor-post elementor-grid-item post-51057 post type-post status-publish format-standard has-post-thumbnail hentry category-brands-in-china category-business-news-china category-china-economy category-china-reports category-china-society-china-reports category-chinese-culture category-digital-marketing-in-china category-food-beverage-in-china category-food-and-beverage-in-china category-marketing-campaigns category-marketing-strategies category-social-media-in-china tag-bubble-tea-in-china tag-guochao tag-milk-tea-market-in-china tag-modern-china-tea-shop tag-new-style-tea tag-sexy-tea tag-tea-market-in-china daxue_industry-food-and-beverages"><div class="elementor-post__text"><h3 class="elementor-post__title"> <a href="https://daxueconsulting.com/sexy-tea-modern-china-tea-shop/" > From milk tea to chili sauce: Can Sexy Tea (茶颜悦色) catch up with CHAGEE (霸王茶姬)? </a></h3></div></article></div></div></div></div></div></div></section></div></div><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-22ec65c" data-id="22ec65c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><section class="elementor-section elementor-inner-section elementor-element elementor-element-e3ce590 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e3ce590" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2a68df6" data-id="2a68df6" data-element_type="column" data-settings="{"background_background":"classic"}"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8e02132 elementor-widget elementor-widget-heading" data-id="8e02132" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">What do you have in mind for your expansion in China?</h2></div></div><div class="elementor-element elementor-element-6fdc4e8 elementor-widget elementor-widget-shortcode" data-id="6fdc4e8" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"> <script>window.hsFormsOnReady = window.hsFormsOnReady || []; window.hsFormsOnReady.push(()=>{ hbspt.forms.create({ portalId: 21091266, formId: "08bfbf00-1acd-420c-a33b-5d1637e43b16", target: "#hbspt-form-1740566220000-1624325521", region: "", })});</script> <div class="hbspt-form" id="hbspt-form-1740566220000-1624325521"></div></div></div></div></div></div></div></section></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6022de67 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6022de67" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-2e187759" data-id="2e187759" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5d5416d elementor-widget elementor-widget-heading" data-id="5d5416d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Get the latest China market insights</h2></div></div><div class="elementor-element elementor-element-32f51ac3 elementor-widget elementor-widget-text-editor" data-id="32f51ac3" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newsletter will talk about the daily business cases of China, important local events and news.</p></div></div></div></div><div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-3cc3a983" data-id="3cc3a983" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-75f58382 elementor-widget elementor-widget-heading" data-id="75f58382" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Company</h2></div></div><div class="elementor-element elementor-element-1167e9b5 elementor-align-left elementor-mobile-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="1167e9b5" data-element_type="widget" data-widget_type="icon-list.default"><div class="elementor-widget-container"><ul class="elementor-icon-list-items"><li class="elementor-icon-list-item"> <a href="https://daxueconsulting.com/about-us/"> <span class="elementor-icon-list-text">About</span> </a></li><li class="elementor-icon-list-item"> <a href="https://daxueconsulting.com/china-team/"> <span class="elementor-icon-list-text">Consultants</span> </a></li><li class="elementor-icon-list-item"> <a href="https://daxueconsulting.com/industries/"> <span class="elementor-icon-list-text">Industries</span> </a></li><li class="elementor-icon-list-item"> <a href="https://daxueconsulting.com/we-recruit/"> <span class="elementor-icon-list-text">Careers</span> </a></li></ul></div></div><div class="elementor-element elementor-element-acbb85a elementor-align-left elementor-mobile-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="acbb85a" data-element_type="widget" data-widget_type="icon-list.default"><div class="elementor-widget-container"><ul class="elementor-icon-list-items"><li class="elementor-icon-list-item"> <a href="https://daxueconsulting.com/contact-us-now/"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-check"></i> </span> <span class="elementor-icon-list-text">Contact </span> </a></li></ul></div></div></div></div><div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-643a3d62" data-id="643a3d62" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-35e8502b elementor-widget elementor-widget-heading" data-id="35e8502b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Market insights</h2></div></div><div class="elementor-element elementor-element-4dd08705 elementor-align-left elementor-mobile-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="4dd08705" data-element_type="widget" data-widget_type="icon-list.default"><div class="elementor-widget-container"><ul class="elementor-icon-list-items"><li class="elementor-icon-list-item"> <a href="https://daxueconsulting.com/blog/"> <span class="elementor-icon-list-text">Blog</span> </a></li><li class="elementor-icon-list-item"> <a href="https://daxueconsulting.com/china-market-reports/"> <span class="elementor-icon-list-text">Market reports</span> </a></li><li class="elementor-icon-list-item"> <a href="https://daxueconsulting.com/china-business-e-books/"> <span class="elementor-icon-list-text">E-book</span> </a></li><li class="elementor-icon-list-item"> <a href="https://daxueconsulting.com/china-podcasts/"> <span class="elementor-icon-list-text">Business podcasts</span> </a></li><li class="elementor-icon-list-item"> <a href="https://daxueconsulting.com/newsletter/"> <span class="elementor-icon-list-text">Newsletter</span> </a></li></ul></div></div></div></div><div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-1e7bf657" data-id="1e7bf657" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7b368004 elementor-widget elementor-widget-heading" data-id="7b368004" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Daxue group</h2></div></div><div class="elementor-element elementor-element-1d02b0f6 elementor-align-left elementor-mobile-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="1d02b0f6" data-element_type="widget" data-widget_type="icon-list.default"><div class="elementor-widget-container"><ul class="elementor-icon-list-items"><li class="elementor-icon-list-item"> <a href="https://daxens.com/" target="_blank"> <span class="elementor-icon-list-text">Daxens - sensory research</span> </a></li><li class="elementor-icon-list-item"> <a href="https://doxaganda.com/" target="_blank"> <span class="elementor-icon-list-text">Doxaganda - branding in China</span> </a></li><li class="elementor-icon-list-item"> <a href="http://daxlr.com/" target="_blank"> <span class="elementor-icon-list-text">DaxLr - growth acceleration</span> </a></li><li class="elementor-icon-list-item"> <a href="https://sinonym.net/" target="_blank"> <span class="elementor-icon-list-text">Sinonym - chinese brand naming</span> </a></li><li class="elementor-icon-list-item"> <a href="https://chinaparadigm.com/" target="_blank"> <span class="elementor-icon-list-text">China business podcast</span> </a></li></ul></div></div></div></div></div></section><footer class="elementor-section elementor-top-section elementor-element elementor-element-1994ccdc elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="1994ccdc" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f1893e3" data-id="4f1893e3" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-65aad542 elementor-widget elementor-widget-heading" data-id="65aad542" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">© 2010 - 2024 Daxue Consulting</h3></div></div></div></div></div></footer></div> <script>const lazyloadRunObserver = () => { const lazyloadBackgrounds = document.querySelectorAll( `.e-con.e-parent:not(.e-lazyloaded)` ); const lazyloadBackgroundObserver = new IntersectionObserver( ( entries ) => { entries.forEach( ( entry ) => { if ( entry.isIntersecting ) { let lazyloadBackground = entry.target; if( lazyloadBackground ) { lazyloadBackground.classList.add( 'e-lazyloaded' ); } lazyloadBackgroundObserver.unobserve( entry.target ); } }); }, { rootMargin: '200px 0px 200px 0px' } ); lazyloadBackgrounds.forEach( ( lazyloadBackground ) => { lazyloadBackgroundObserver.observe( lazyloadBackground ); } ); }; const events = [ 'DOMContentLoaded', 'elementor/lazyload/observe', ]; events.forEach( ( event ) => { document.addEventListener( event, lazyloadRunObserver ); } );</script> <script id="eael-general-js-extra">var localize = {"ajaxurl":"https:\/\/daxueconsulting.com\/wp-admin\/admin-ajax.php","nonce":"01130578f7","i18n":{"added":"Added ","compare":"Compare","loading":"Loading..."},"eael_translate_text":{"required_text":"is a required field","invalid_text":"Invalid","billing_text":"Billing","shipping_text":"Shipping","fg_mfp_counter_text":"of"},"page_permalink":"https:\/\/daxueconsulting.com\/case-studies\/farfetch-ux-research-korea-china\/","cart_redirectition":"","cart_page_url":"","el_breakpoints":{"mobile":{"label":"Mobile Portrait","value":767,"default_value":767,"direction":"max","is_enabled":true},"mobile_extra":{"label":"Mobile Landscape","value":880,"default_value":880,"direction":"max","is_enabled":false},"tablet":{"label":"Tablet Portrait","value":1024,"default_value":1024,"direction":"max","is_enabled":true},"tablet_extra":{"label":"Tablet Landscape","value":1200,"default_value":1200,"direction":"max","is_enabled":false},"laptop":{"label":"Laptop","value":1366,"default_value":1366,"direction":"max","is_enabled":false},"widescreen":{"label":"Widescreen","value":2400,"default_value":2400,"direction":"min","is_enabled":false}}};</script> <script src="https://daxueconsulting.com/wp-content/plugins/essential-addons-for-elementor-lite/assets/front-end/js/view/general.min.js?ver=6.1.1" id="eael-general-js"></script> <script src="https://daxueconsulting.com/wp-content/uploads/essential-addons-elementor/eael-54305.js?ver=1683136800" id="eael-54305-js"></script> <script src="https://daxueconsulting.com/wp-includes/js/dist/hooks.min.js?ver=4d63a3d491d11ffd8ac6" id="wp-hooks-js"></script> <script src="https://daxueconsulting.com/wp-includes/js/dist/i18n.min.js?ver=5e580eb46a90c2b997e6" id="wp-i18n-js"></script> <script id="wp-i18n-js-after">wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } );</script> <script src="https://daxueconsulting.com/wp-content/plugins/contact-form-7/includes/swv/js/index.js?ver=6.0.3" id="swv-js"></script> <script id="contact-form-7-js-before">var wpcf7 = { "api": { "root": "https:\/\/daxueconsulting.com\/wp-json\/", "namespace": "contact-form-7\/v1" }, "cached": 1 };</script> <script src="https://daxueconsulting.com/wp-content/plugins/contact-form-7/includes/js/index.js?ver=6.0.3" id="contact-form-7-js"></script> <script src="https://daxueconsulting.com/wp-content/plugins/dynamicconditions/Public/js/dynamic-conditions-public.js?ver=1.7.4" id="dynamic-conditions-js"></script> <script id="leadin-script-loader-js-js-extra">var leadin_wordpress = {"userRole":"visitor","pageType":"post","leadinPluginVersion":"11.1.75"};</script> <script src="https://js.hs-scripts.com/21091266.js?integration=WordPress&ver=11.1.75" id="leadin-script-loader-js-js"></script> <script src="https://daxueconsulting.com/wp-content/plugins/elementor-pro/assets/lib/smartmenus/jquery.smartmenus.min.js?ver=1.2.1" id="smartmenus-js"></script> <script src="https://daxueconsulting.com/wp-content/plugins/elementor-pro/assets/lib/sticky/jquery.sticky.min.js?ver=3.27.0" id="e-sticky-js"></script> <script src="https://daxueconsulting.com/wp-includes/js/imagesloaded.min.js?ver=5.0.0" id="imagesloaded-js"></script> <script src="https://daxueconsulting.com/wp-content/plugins/seriously-simple-podcasting/assets/js/castos-player.min.js?ver=3.8.0" id="ssp-castos-player-js"></script> <script src="https://daxueconsulting.com/wp-content/plugins/wp-smushit/app/assets/js/smush-lazy-load.min.js?ver=3.16.6" id="smush-lazy-load-js"></script> <script defer src="https://js.hsforms.net/forms/embed/v2.js?ver=11.1.75" id="leadin-forms-v2-js"></script> <script src="https://daxueconsulting.com/wp-content/plugins/elementor-pro/assets/js/webpack-pro.runtime.min.js?ver=3.27.0" id="elementor-pro-webpack-runtime-js"></script> <script src="https://daxueconsulting.com/wp-content/plugins/elementor/assets/js/webpack.runtime.min.js?ver=3.27.0" id="elementor-webpack-runtime-js"></script> <script src="https://daxueconsulting.com/wp-content/plugins/elementor/assets/js/frontend-modules.min.js?ver=3.27.0" id="elementor-frontend-modules-js"></script> <script id="elementor-pro-frontend-js-before">var ElementorProFrontendConfig = {"ajaxurl":"https:\/\/daxueconsulting.com\/wp-admin\/admin-ajax.php","nonce":"3b30ee365f","urls":{"assets":"https:\/\/daxueconsulting.com\/wp-content\/plugins\/elementor-pro\/assets\/","rest":"https:\/\/daxueconsulting.com\/wp-json\/"},"settings":{"lazy_load_background_images":true},"popup":{"hasPopUps":true},"shareButtonsNetworks":{"facebook":{"title":"Facebook","has_counter":true},"twitter":{"title":"Twitter"},"linkedin":{"title":"LinkedIn","has_counter":true},"pinterest":{"title":"Pinterest","has_counter":true},"reddit":{"title":"Reddit","has_counter":true},"vk":{"title":"VK","has_counter":true},"odnoklassniki":{"title":"OK","has_counter":true},"tumblr":{"title":"Tumblr"},"digg":{"title":"Digg"},"skype":{"title":"Skype"},"stumbleupon":{"title":"StumbleUpon","has_counter":true},"mix":{"title":"Mix"},"telegram":{"title":"Telegram"},"pocket":{"title":"Pocket","has_counter":true},"xing":{"title":"XING","has_counter":true},"whatsapp":{"title":"WhatsApp"},"email":{"title":"Email"},"print":{"title":"Print"},"x-twitter":{"title":"X"},"threads":{"title":"Threads"}},"facebook_sdk":{"lang":"en_US","app_id":""},"lottie":{"defaultAnimationUrl":"https:\/\/daxueconsulting.com\/wp-content\/plugins\/elementor-pro\/modules\/lottie\/assets\/animations\/default.json"}};</script> <script src="https://daxueconsulting.com/wp-content/plugins/elementor-pro/assets/js/frontend.min.js?ver=3.27.0" id="elementor-pro-frontend-js"></script> <script src="https://daxueconsulting.com/wp-includes/js/jquery/ui/core.min.js?ver=1.13.3" id="jquery-ui-core-js"></script> <script id="elementor-frontend-js-before">var elementorFrontendConfig = {"environmentMode":{"edit":false,"wpPreview":false,"isScriptDebug":false},"i18n":{"shareOnFacebook":"Share on Facebook","shareOnTwitter":"Share on Twitter","pinIt":"Pin it","download":"Download","downloadImage":"Download image","fullscreen":"Fullscreen","zoom":"Zoom","share":"Share","playVideo":"Play Video","previous":"Previous","next":"Next","close":"Close","a11yCarouselPrevSlideMessage":"Previous slide","a11yCarouselNextSlideMessage":"Next slide","a11yCarouselFirstSlideMessage":"This is the first slide","a11yCarouselLastSlideMessage":"This is the last slide","a11yCarouselPaginationBulletMessage":"Go to slide"},"is_rtl":false,"breakpoints":{"xs":0,"sm":480,"md":768,"lg":1025,"xl":1440,"xxl":1600},"responsive":{"breakpoints":{"mobile":{"label":"Mobile Portrait","value":767,"default_value":767,"direction":"max","is_enabled":true},"mobile_extra":{"label":"Mobile Landscape","value":880,"default_value":880,"direction":"max","is_enabled":false},"tablet":{"label":"Tablet Portrait","value":1024,"default_value":1024,"direction":"max","is_enabled":true},"tablet_extra":{"label":"Tablet Landscape","value":1200,"default_value":1200,"direction":"max","is_enabled":false},"laptop":{"label":"Laptop","value":1366,"default_value":1366,"direction":"max","is_enabled":false},"widescreen":{"label":"Widescreen","value":2400,"default_value":2400,"direction":"min","is_enabled":false}},"hasCustomBreakpoints":false},"version":"3.27.0","is_static":false,"experimentalFeatures":{"additional_custom_breakpoints":true,"e_swiper_latest":true,"e_onboarding":true,"theme_builder_v2":true,"home_screen":true,"landing-pages":true,"editor_v2":true,"link-in-bio":true,"floating-buttons":true},"urls":{"assets":"https:\/\/daxueconsulting.com\/wp-content\/plugins\/elementor\/assets\/","ajaxurl":"https:\/\/daxueconsulting.com\/wp-admin\/admin-ajax.php","uploadUrl":"https:\/\/daxueconsulting.com\/wp-content\/uploads"},"nonces":{"floatingButtonsClickTracking":"359738a735"},"swiperClass":"swiper","settings":{"page":[],"editorPreferences":[]},"kit":{"active_breakpoints":["viewport_mobile","viewport_tablet"],"global_image_lightbox":"yes","lightbox_enable_counter":"yes","lightbox_enable_fullscreen":"yes","lightbox_enable_zoom":"yes","lightbox_enable_share":"yes","lightbox_title_src":"title","lightbox_description_src":"description"},"post":{"id":54791,"title":"Farfetch%20UX%20research%20in%20Korea%20and%20China%20-%20Daxue%20Consulting%20-%20Market%20Research%20and%20Consulting%20China","excerpt":"","featuredImage":"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2022\/05\/s-o-c-i-a-l-c-u-t-aXJdmnxauwY-unsplash-800x541.jpg"}};</script> <script src="https://daxueconsulting.com/wp-content/plugins/elementor/assets/js/frontend.min.js?ver=3.27.0" id="elementor-frontend-js"></script> <script src="https://daxueconsulting.com/wp-content/plugins/elementor-pro/assets/js/elements-handlers.min.js?ver=3.27.0" id="pro-elements-handlers-js"></script> <script>(function() { var expirationDate = new Date(); expirationDate.setTime( expirationDate.getTime() + 31536000 * 1000 ); document.cookie = "pll_language=en; expires=" + expirationDate.toUTCString() + "; path=/; secure; SameSite=Lax"; }());</script> </body></html>