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} #sidebar-bottom { background: #f5f5f5; border-top:1px solid #eee; } #sidebar-bottom .widget { border-bottom: 1px solid #e0e0e0; padding: 15px 0; text-align: center; } #sidebar-bottom > div:last-child { border-bottom: 0; } #sidebar-bottom .text { line-height: 20px; } /* Home, forward, and backward pagination. */ .blog-pager { border-top : 1px #e0e0e0 solid; padding-top: 10px; margin-top: 15px; text-align: right !important; } #blog-pager { margin-botom: 0; margin-top: -14px; padding: 16px 0 0 0; } #blog-pager a { display: inline-block; } .blog-pager i.disabled { opacity: 0.2 !important; } .blog-pager i { color: black; margin-left: 16px; opacity: 0.54; } .blog-pager i:hover, .blog-pager i:active { opacity: 0.87; } #blog-pager-older-link, #blog-pager-newer-link { float: none; } .gplus-profile { background-color: #fafafa; border: 1px solid #eee; overflow: hidden; width: 212px; } .gplus-profile-inner { margin-left: -1px; margin-top: -1px; } /* Sidebar follow buttons. */ .followgooglewrapper { padding: 12px 0 0 0; } .loading { visibility: hidden; } .detail-page .post-footer .cmt_iframe_holder { padding-top: 40px !important; } /** Desktop **/ @media (max-width: 900px) { .col-right { display: none; } .col-main { margin-right: 0; min-width: initial; } .footer-outer { display: none; } .cols-wrapper { min-width: initial; } .google-footer-outer { background-color: #f5f5f5; } } /** Tablet **/ @media (max-width: 712px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 40px; } } /* An extra breakpoint accommodating for long blog titles. */ @media (max-width: 600px) { .header-left { height: 100%; top: inherit; margin-top: 0; -webkit-transform: initial; transform: initial; } .header-title { margin-top: 18px; } .header-inner .google-logo { height: 40px; margin-top: 3px; } .header-inner .google-logo img { height: 42px; } .header-title h2 { font-size: 32px; line-height: 40px; } .header-desc { bottom: 24px; position: absolute; } } /** Mobile/small desktop window; also landscape. **/ @media (max-width: 480px), (max-height: 480px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 16px; 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} /** List page tweaks. **/ .list-page .post-original { display: none; } .list-page .post-summary { display: block; } .list-page .comment-container { display: none; } .list-page #blog-pager { padding-top: 0; border: 0; margin-top: -8px; } .list-page .label-footer { display: none; } .list-page #main .post .post-footer { border-bottom: 1px solid #eee; margin: -16px 0 0 0; padding: 0 0 20px 0; } .list-page .post .share { display: none; } /** Detail page tweaks. **/ .detail-page .post-footer .cmt_iframe_holder { padding-top: 32px !important; } .detail-page .label-footer { margin-bottom: 0; } .detail-page #main .post .post-footer { padding-bottom: 0; } .detail-page #comments { display: none; } } [data-about-pullquote], [data-is-preview], [data-about-syndication] { display: none; } </style> <noscript> <style> .loading { visibility: visible }</style> </noscript> <script type='text/javascript'> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','https://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-18008-2', 'auto', 'blogger'); ga('blogger.send', 'pageview'); </script> <link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=3390965&zx=c496e330-1eab-4e53-bf29-007a1ee84b19' media='none' onload='if(media!='all')media='all'' rel='stylesheet'/><noscript><link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=3390965&zx=c496e330-1eab-4e53-bf29-007a1ee84b19' rel='stylesheet'/></noscript> <meta name='google-adsense-platform-account' content='ca-host-pub-1556223355139109'/> <meta name='google-adsense-platform-domain' content='blogspot.com'/> </head> <body> <script type='text/javascript'> //<![CDATA[ var axel = Math.random() + ""; var a = axel * 10000000000000; document.write('<iframe src="https://2542116.fls.doubleclick.net/activityi;src=2542116;type=gblog;cat=googl0;ord=ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>'); //]]> </script> <noscript> <img alt='' height='1' src='https://ad.doubleclick.net/ddm/activity/src=2542116;type=gblog;cat=googl0;ord=1?' width='1'/> </noscript>  <div class='butter-bar'> We've moved! <a href='https://blog.google/products/ads/' target='_blank'>Check out the new Google Ads blog.</a> </div> <div class='header-outer'> <div class='header-inner'> <div class='section' id='header'><div class='widget Header' data-version='1' id='Header1'> <div class='header-left'> <div class='header-title'> <a class='google-logo' href='https://adwords.googleblog.com/'> <img height='50' src='https://www.gstatic.com/images/branding/googlelogo/2x/googlelogo_color_150x54dp.png'/> </a> <a href='/.'> <h2> Inside AdWords </h2> </a> </div> <div class='header-desc'> Google's official blog for news, tips and information on AdWords </div> </div> </div></div> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='featured'>  <h2 class='title'>We've moved!</h2> <p class='feature-desc'>Check out and subscribe to the <a href='https://blog.google/products/ads/' title='Livestream form'><strong>new Google Ads blog</strong></a>.</p> </div> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='499397728341811595' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2010/04/adwords-for-mobile-is-fully-available.html' itemprop='url' title='AdWords for mobile is fully available'> AdWords for mobile is fully available </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Friday, April 30, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">A few weeks ago, we </span></span><a href="http://adwords.blogspot.com/2010/03/adwords-for-mobile-check-in-quickly.html" style="color: #3366cc; font-weight: bold;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">introduced you to AdWords for mobile</span></span></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">, our new mobile interface for Android, iPhone, and Palm Pre devices. Now, when you log into AdWords from one of these devices, you’ll be directed to AdWords for mobile automatically (currently only available for accounts managed in US, UK or Australian English).</span></span><br /> <div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br /> </span> </span></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">AdWords for mobile gives you a quick overview of how your account is performing and allows you to easily make select changes to your keywords and campaigns. You can see AdWords for mobile in action in this short video:</span></span></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br /> </span> </span></div><div><div style="background-color: transparent; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-size: small;"><object height="340" width="560"><param name="movie" value="//www.youtube.com/v/yNqzYcobABc&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="//www.youtube.com/v/yNqzYcobABc&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></span></span></span></div></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br /> </span> </span></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">For more details and to send us feedback, check out the </span></span><a href="//www.google.com/ads/innovations/adwordsformobile.html" style="color: #3366cc; font-weight: bold;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">AdWords for mobile page</span></span></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"> on </span></span><a href="//www.google.com/ads/innovations/index.html" style="color: #3366cc; font-weight: bold;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Google Ad Innovations</span></span></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">.</span></span></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br /> </span> </span></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span style="color: red; font-weight: bold;"></span></span></span><span class="byline-author"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Posted by Miles Johnson, </span></span><i><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Inside AdWords</span></span></i><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"> crew</span></span></span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">A few weeks ago, we </span></span><a href="http://adwords.blogspot.com/2010/03/adwords-for-mobile-check-in-quickly.html" style="color: #3366cc; font-weight: bold;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">introduced you to AdWords for mobile</span></span></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">, our new mobile interface for Android, iPhone, and Palm Pre devices. Now, when you log into AdWords from one of these devices, you’ll be directed to AdWords for mobile automatically (currently only available for accounts managed in US, UK or Australian English).</span></span><br /> <div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br /> </span> </span></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">AdWords for mobile gives you a quick overview of how your account is performing and allows you to easily make select changes to your keywords and campaigns. You can see AdWords for mobile in action in this short video:</span></span></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br /> </span> </span></div><div><div style="background-color: transparent; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-size: small;"><object height="340" width="560"><param name="movie" value="//www.youtube.com/v/yNqzYcobABc&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="//www.youtube.com/v/yNqzYcobABc&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></span></span></span></div></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br /> </span> </span></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">For more details and to send us feedback, check out the </span></span><a href="//www.google.com/ads/innovations/adwordsformobile.html" style="color: #3366cc; font-weight: bold;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">AdWords for mobile page</span></span></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"> on </span></span><a href="//www.google.com/ads/innovations/index.html" style="color: #3366cc; font-weight: bold;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Google Ad Innovations</span></span></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">.</span></span></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br /> </span> </span></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span style="color: red; font-weight: bold;"></span></span></span><span class="byline-author"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Posted by Miles Johnson, </span></span><i><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Inside AdWords</span></span></i><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"> crew</span></span></span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2010/04/adwords-for-mobile-is-fully-available.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:AdWords for mobile is fully available&url=https://adwords.googleblog.com/2010/04/adwords-for-mobile-is-fully-available.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2010/04/adwords-for-mobile-is-fully-available.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2010/04/adwords-for-mobile-is-fully-available.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Announcements' rel='tag'> Announcements </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Mobile' rel='tag'> Mobile </a> , <a class='label' href='https://adwords.googleblog.com/search/label/New%20features' rel='tag'> New features </a> </span> </div> </div> </div> <div class='post' data-id='2588935489629776323' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2010/04/more-relevant-traffic-estimates-now-in.html' itemprop='url' title='More relevant traffic estimates now in the updated Keyword Tool'> More relevant traffic estimates now in the updated Keyword Tool </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, April 29, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div style="text-align: left;">In late September, we launched a beta version of the <a href="http://adwords.blogspot.com/2009/09/updated-versions-of-keyword-and.html">updated Keyword Tool</a>. This tool is a new, streamlined way for you to identify additional keywords and add them to your account. Previously, we offered two distinct tools to expand your keyword list. The <a href="https://adwords.google.com/select/KeywordToolExternal">Keyword Tool</a> generated keywords based on the content of the URL, words or phrases you entered into the tool. The <a href="//www.google.com/sktool/#">Search-based Keyword Tool</a> gave you insight into keywords that you may have been missing out on by identifying actual Google searches that were relevant to your site’s landing pages. Now, with the updated Keyword Tool, you can search by words or phrases, websites, and even categories (where available) to receive the results of both the Keyword Tool and the Search-based Keyword Tool in one central location.</div><div><div><br /></div><div>Our beta launch began what will eventually be a permanent transition from the previous Keyword Tool to the updated version. Over the next few months, you'll be able to switch back and forth between the two tools as needed. We'll post again on this blog when the transition period is over. At that point, the updated Keyword Tool will be the only version available in your account.</div><div><br /></div><div>In the meantime, as you get accustomed to the updated version, we'll continually improve it and add functionality that we hope you'll find useful. Over the next few days, we're adding a new feature to the tool that will help you get more relevant search traffic estimates for your keywords.</div><div><br /></div><div>To do this, you'll select specific keywords from the list of suggestions and click on the 'Estimate Search Traffic' button.</div><div><br /></div><div><a href="//4.bp.blogspot.com/_H_EgzkGArtg/S9nbrM2kvQI/AAAAAAAAAB0/0edvxGJzRuY/s1600/Picture+5.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5465641158021790978" src="//4.bp.blogspot.com/_H_EgzkGArtg/S9nbrM2kvQI/AAAAAAAAAB0/0edvxGJzRuY/s320/Picture+5.png" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 320px; height: 247px; "></a></div><div style="text-align: center;">(<a href="//4.bp.blogspot.com/_H_EgzkGArtg/S9nbrM2kvQI/AAAAAAAAAB0/0edvxGJzRuY/s320/Picture+5.png">click for full size image</a>)</div><div><br /></div><div>From there, you can choose the ad group to which you'd like to add those keywords and see the average estimated CPC, total estimated clicks, and total estimated cost for the keywords you selected on the previous screen.</div><div><br /></div><div><a href="//4.bp.blogspot.com/_H_EgzkGArtg/S9ncNFBwlpI/AAAAAAAAAB8/n7CoaeeGxBU/s1600/Picture+1.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5465641740036773522" src="//4.bp.blogspot.com/_H_EgzkGArtg/S9ncNFBwlpI/AAAAAAAAAB8/n7CoaeeGxBU/s320/Picture+1.png" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 320px; height: 247px; "></a></div><div style="text-align: center;">(<a href="//4.bp.blogspot.com/_H_EgzkGArtg/S9ncNFBwlpI/AAAAAAAAAB8/n7CoaeeGxBU/s320/Picture+1.png">click for full size image</a>)</div><div><br /></div><div>This enhancement enables you to see how your keywords might perform in a specific ad group. Keyword traffic estimates in the context of an ad group can look at the interactions between keywords, and can give you a more accurate prediction of performance than you'd see from a full list of keywords.</div><div><br /></div><div>It's important to note that due to these changes, we're removing some columns that you had previously been able to add to your Keyword Tool results: Estimated Avg. CPC, Estimated CTR, Estimated Ad Position, Estimated Impressions, Estimated Clicks, and Estimated Cost. While you won't be able to access these columns in the updated version, you'll still be able to see much of this information in the context of an ad group. If you're interested in seeing keyword-level search traffic estimates, you can do so through the standalone <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6270">Traffic Estimator</a> tool, which also has a new, more intuitive interface. To access the Traffic Estimator tool, click on the 'More Tools' link under the '<a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=160215">Tools</a>' section of your Opportunities Tab.</div></div><div><br /></div><div><br /></div><span class="byline-author">Posted by Katrina Kurnit, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div style="text-align: left;">In late September, we launched a beta version of the <a href="http://adwords.blogspot.com/2009/09/updated-versions-of-keyword-and.html">updated Keyword Tool</a>. This tool is a new, streamlined way for you to identify additional keywords and add them to your account. Previously, we offered two distinct tools to expand your keyword list. The <a href="https://adwords.google.com/select/KeywordToolExternal">Keyword Tool</a> generated keywords based on the content of the URL, words or phrases you entered into the tool. The <a href="//www.google.com/sktool/#">Search-based Keyword Tool</a> gave you insight into keywords that you may have been missing out on by identifying actual Google searches that were relevant to your site’s landing pages. Now, with the updated Keyword Tool, you can search by words or phrases, websites, and even categories (where available) to receive the results of both the Keyword Tool and the Search-based Keyword Tool in one central location.</div><div><div><br /></div><div>Our beta launch began what will eventually be a permanent transition from the previous Keyword Tool to the updated version. Over the next few months, you'll be able to switch back and forth between the two tools as needed. We'll post again on this blog when the transition period is over. At that point, the updated Keyword Tool will be the only version available in your account.</div><div><br /></div><div>In the meantime, as you get accustomed to the updated version, we'll continually improve it and add functionality that we hope you'll find useful. Over the next few days, we're adding a new feature to the tool that will help you get more relevant search traffic estimates for your keywords.</div><div><br /></div><div>To do this, you'll select specific keywords from the list of suggestions and click on the 'Estimate Search Traffic' button.</div><div><br /></div><div><a href="//4.bp.blogspot.com/_H_EgzkGArtg/S9nbrM2kvQI/AAAAAAAAAB0/0edvxGJzRuY/s1600/Picture+5.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5465641158021790978" src="//4.bp.blogspot.com/_H_EgzkGArtg/S9nbrM2kvQI/AAAAAAAAAB0/0edvxGJzRuY/s320/Picture+5.png" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 320px; height: 247px; "></a></div><div style="text-align: center;">(<a href="//4.bp.blogspot.com/_H_EgzkGArtg/S9nbrM2kvQI/AAAAAAAAAB0/0edvxGJzRuY/s320/Picture+5.png">click for full size image</a>)</div><div><br /></div><div>From there, you can choose the ad group to which you'd like to add those keywords and see the average estimated CPC, total estimated clicks, and total estimated cost for the keywords you selected on the previous screen.</div><div><br /></div><div><a href="//4.bp.blogspot.com/_H_EgzkGArtg/S9ncNFBwlpI/AAAAAAAAAB8/n7CoaeeGxBU/s1600/Picture+1.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5465641740036773522" src="//4.bp.blogspot.com/_H_EgzkGArtg/S9ncNFBwlpI/AAAAAAAAAB8/n7CoaeeGxBU/s320/Picture+1.png" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 320px; height: 247px; "></a></div><div style="text-align: center;">(<a href="//4.bp.blogspot.com/_H_EgzkGArtg/S9ncNFBwlpI/AAAAAAAAAB8/n7CoaeeGxBU/s320/Picture+1.png">click for full size image</a>)</div><div><br /></div><div>This enhancement enables you to see how your keywords might perform in a specific ad group. Keyword traffic estimates in the context of an ad group can look at the interactions between keywords, and can give you a more accurate prediction of performance than you'd see from a full list of keywords.</div><div><br /></div><div>It's important to note that due to these changes, we're removing some columns that you had previously been able to add to your Keyword Tool results: Estimated Avg. CPC, Estimated CTR, Estimated Ad Position, Estimated Impressions, Estimated Clicks, and Estimated Cost. While you won't be able to access these columns in the updated version, you'll still be able to see much of this information in the context of an ad group. If you're interested in seeing keyword-level search traffic estimates, you can do so through the standalone <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6270">Traffic Estimator</a> tool, which also has a new, more intuitive interface. To access the Traffic Estimator tool, click on the 'More Tools' link under the '<a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=160215">Tools</a>' section of your Opportunities Tab.</div></div><div><br /></div><div><br /></div><span class="byline-author">Posted by Katrina Kurnit, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2010/04/more-relevant-traffic-estimates-now-in.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:More relevant traffic estimates now in the updated Keyword Tool&url=https://adwords.googleblog.com/2010/04/more-relevant-traffic-estimates-now-in.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2010/04/more-relevant-traffic-estimates-now-in.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2010/04/more-relevant-traffic-estimates-now-in.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Tools' rel='tag'> Tools </a> </span> </div> </div> </div> <div class='post' data-id='8404257833576213682' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2010/04/new-approach-to-how-we-work-with.html' itemprop='url' title='A new approach to how we work with advertising agencies'> A new approach to how we work with advertising agencies </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Monday, April 26, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Cross posted from the <a href="http://googleblog.blogspot.com/">Official Google Blog</a>:<br /><br />As the advertising industry has grown and evolved, so too has our relationship with advertising agencies. These companies, from SEMs to the largest traditional agencies, play a critical role in the continued success of Google, our advertisers and our industry — so we spend a lot of time talking to agencies about how we can make it easier for them to work with us and our advertisers.<br /><br />We’ve had a lot of great feedback from agencies and today we’re announcing changes designed to offer them better training and more rigorous certification in AdWords proficiency, and to lower costs for those who help advertisers get the most out of AdWords. We’re also making it easier for advertisers to find certified agency partners to work with them on digital advertising. Here’s an overview of what’s changing today.<br /><br /><b>Raising the bar for Google AdWords Certification</b><br /><br />We're retiring our long-standing Google Advertising Professionals (GAP) program and replacing it with a new Google AdWords Certification <a href="http://adwords.google.com/professionals">program</a> for those managing AdWords accounts on behalf of advertisers. The new program provides agencies and their employees with more up-to-date, comprehensive, strategy-focused training and certification on the latest tools and best practices for managing AdWords accounts, including:<br /><ul><li>New training materials to help agencies better understand recent changes in search marketing and AdWords functionality, available via webinar series, learning center, or on-site training at Google</li><li>More challenging certification exams to test practical application of knowledge and best practices (rather than simple recall of knowledge)</li><li>Advanced-level exams to highlight competency in search, display, reporting and analysis</li><li>A redesigned Certified Partner badge, which includes a “Click to Verify” element so advertisers can view the partner’s profile page for additional information. </li></ul><div style="text-align: center;"><a href="//3.bp.blogspot.com/_X6aeJvBBv4o/S9VCSCDL56I/AAAAAAAAAHM/_4ivA1U7sB0/s1600/large_click.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5464346600439277474" src="//3.bp.blogspot.com/_X6aeJvBBv4o/S9VCSCDL56I/AAAAAAAAAHM/_4ivA1U7sB0/s400/large_click.png" style="margin: 0px auto 10px; cursor: pointer; display: block; height: 156px; text-align: center; width: 159px;"></a><a href="//3.bp.blogspot.com/_X6aeJvBBv4o/S9VCSCDL56I/AAAAAAAAAHM/_4ivA1U7sB0/s1600/large_click.png">(click to view full size image)</a><br /><br /></div>For more information on the AdWords Certification Program or to create an account, visit the <a href="http://adwords.google.com/professionals">Google Certification program site</a> and <a href="https://adwords.google.com/support/select/professionals/">help center</a>.<br /><br /><b>Helping advertisers find Google Certified Partners </b><br /><br />Google Certified Partners can opt in to <a href="https://adwords.google.com/professionals/search/">Google Partner Search</a>, an online, searchable directory that helps advertisers identify Certified Partners that meet their criteria. Small and medium-sized advertisers who haven’t previously used an agency have told us that evaluating potential partners can be a daunting task, so we think Google Partner Search will be especially valuable for them.<br /><br />To show up in advertiser searches through Google Partner Search, agencies must opt in and fill in details about their core attributes and capabilities. Searches can be filtered by location, agency experience within a particular budget range, the types of services provided and the industry verticals an agency serves. Advertisers can then evaluate the list of Certified Partners that meet their criteria and contact the partners who seem best suited to their needs. To learn more about Google Partner Search, visit the <a href="https://adwords.google.com/support/select/professionals/">Help center</a>.<br /><br /><b>Introducing preferred AdWords API pricing </b><br /><br />The Google AdWords <a href="http://code.google.com/apis/adwords/">API</a> allows developers to build applications that interact directly with the AdWords platform. Agencies and developers of search engine marketing tools use these applications to manage large AdWords campaigns more efficiently and creatively.<br /><br />Today, we’re announcing preferred AdWords API pricing. This gives qualified Google AdWords Certified Partners who manage client AdWords accounts free use of the AdWords API based on <a href="//www.google.com/support/adwordsapi/bin/answer.py?answer=180110">managed client spend</a>. To apply, agencies must have an active <a href="http://adwords.google.com/support/select/professionals/bin/answer.py?answer=17220">agency profile page</a> and remain compliant with the AdWords API terms and conditions. We’ll evaluate applications for preferred AdWords API pricing based on the criteria listed <a href="//www.google.com/adwords/api/preferredpricing/requirements.html">here</a>.<br /><br />We hope preferred AdWords API pricing will encourage agencies and developers to experiment with new strategies, expand the functionality of their tools, and build more comprehensive client campaigns without worrying about increased costs. You can learn more about preferred pricing and how to apply at the <a href="//www.google.com/adwords/api/preferredpricing/">preferred AdWords API pricing site</a>.<br /><br />We’re looking forward to receiving feedback on all of these initiatives and to continuing to improve our partnership with agencies.<br /><br />Posted by Penry Price, Vice President, Global Agency Development<br /><span class="byline-author"></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Cross posted from the <a href="http://googleblog.blogspot.com/">Official Google Blog</a>:<br /><br />As the advertising industry has grown and evolved, so too has our relationship with advertising agencies. These companies, from SEMs to the largest traditional agencies, play a critical role in the continued success of Google, our advertisers and our industry — so we spend a lot of time talking to agencies about how we can make it easier for them to work with us and our advertisers.<br /><br />We’ve had a lot of great feedback from agencies and today we’re announcing changes designed to offer them better training and more rigorous certification in AdWords proficiency, and to lower costs for those who help advertisers get the most out of AdWords. We’re also making it easier for advertisers to find certified agency partners to work with them on digital advertising. Here’s an overview of what’s changing today.<br /><br /><b>Raising the bar for Google AdWords Certification</b><br /><br />We're retiring our long-standing Google Advertising Professionals (GAP) program and replacing it with a new Google AdWords Certification <a href="http://adwords.google.com/professionals">program</a> for those managing AdWords accounts on behalf of advertisers. The new program provides agencies and their employees with more up-to-date, comprehensive, strategy-focused training and certification on the latest tools and best practices for managing AdWords accounts, including:<br /><ul><li>New training materials to help agencies better understand recent changes in search marketing and AdWords functionality, available via webinar series, learning center, or on-site training at Google</li><li>More challenging certification exams to test practical application of knowledge and best practices (rather than simple recall of knowledge)</li><li>Advanced-level exams to highlight competency in search, display, reporting and analysis</li><li>A redesigned Certified Partner badge, which includes a “Click to Verify” element so advertisers can view the partner’s profile page for additional information. </li></ul><div style="text-align: center;"><a href="//3.bp.blogspot.com/_X6aeJvBBv4o/S9VCSCDL56I/AAAAAAAAAHM/_4ivA1U7sB0/s1600/large_click.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5464346600439277474" src="//3.bp.blogspot.com/_X6aeJvBBv4o/S9VCSCDL56I/AAAAAAAAAHM/_4ivA1U7sB0/s400/large_click.png" style="margin: 0px auto 10px; cursor: pointer; display: block; height: 156px; text-align: center; width: 159px;"></a><a href="//3.bp.blogspot.com/_X6aeJvBBv4o/S9VCSCDL56I/AAAAAAAAAHM/_4ivA1U7sB0/s1600/large_click.png">(click to view full size image)</a><br /><br /></div>For more information on the AdWords Certification Program or to create an account, visit the <a href="http://adwords.google.com/professionals">Google Certification program site</a> and <a href="https://adwords.google.com/support/select/professionals/">help center</a>.<br /><br /><b>Helping advertisers find Google Certified Partners </b><br /><br />Google Certified Partners can opt in to <a href="https://adwords.google.com/professionals/search/">Google Partner Search</a>, an online, searchable directory that helps advertisers identify Certified Partners that meet their criteria. Small and medium-sized advertisers who haven’t previously used an agency have told us that evaluating potential partners can be a daunting task, so we think Google Partner Search will be especially valuable for them.<br /><br />To show up in advertiser searches through Google Partner Search, agencies must opt in and fill in details about their core attributes and capabilities. Searches can be filtered by location, agency experience within a particular budget range, the types of services provided and the industry verticals an agency serves. Advertisers can then evaluate the list of Certified Partners that meet their criteria and contact the partners who seem best suited to their needs. To learn more about Google Partner Search, visit the <a href="https://adwords.google.com/support/select/professionals/">Help center</a>.<br /><br /><b>Introducing preferred AdWords API pricing </b><br /><br />The Google AdWords <a href="http://code.google.com/apis/adwords/">API</a> allows developers to build applications that interact directly with the AdWords platform. Agencies and developers of search engine marketing tools use these applications to manage large AdWords campaigns more efficiently and creatively.<br /><br />Today, we’re announcing preferred AdWords API pricing. This gives qualified Google AdWords Certified Partners who manage client AdWords accounts free use of the AdWords API based on <a href="//www.google.com/support/adwordsapi/bin/answer.py?answer=180110">managed client spend</a>. To apply, agencies must have an active <a href="http://adwords.google.com/support/select/professionals/bin/answer.py?answer=17220">agency profile page</a> and remain compliant with the AdWords API terms and conditions. We’ll evaluate applications for preferred AdWords API pricing based on the criteria listed <a href="//www.google.com/adwords/api/preferredpricing/requirements.html">here</a>.<br /><br />We hope preferred AdWords API pricing will encourage agencies and developers to experiment with new strategies, expand the functionality of their tools, and build more comprehensive client campaigns without worrying about increased costs. You can learn more about preferred pricing and how to apply at the <a href="//www.google.com/adwords/api/preferredpricing/">preferred AdWords API pricing site</a>.<br /><br />We’re looking forward to receiving feedback on all of these initiatives and to continuing to improve our partnership with agencies.<br /><br />Posted by Penry Price, Vice President, Global Agency Development<br /><span class="byline-author"></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2010/04/new-approach-to-how-we-work-with.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:A new approach to how we work with advertising agencies&url=https://adwords.googleblog.com/2010/04/new-approach-to-how-we-work-with.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2010/04/new-approach-to-how-we-work-with.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2010/04/new-approach-to-how-we-work-with.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Announcements' rel='tag'> Announcements </a> </span> </div> </div> </div> <div class='post' data-id='6126712018484242595' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2010/04/measure-success-of-your-adwords.html' itemprop='url' title='Measure the success of your AdWords campaigns'> Measure the success of your AdWords campaigns </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Friday, April 23, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div style="text-align: center;"><div style="text-align: left;">Over the past few weeks, we've posted 4 videos that suggested small changes you can make to your AdWords account to help you improve your performance. This week, we'll provide you with some guidance for measuring the results of these changes.<br /><br />With AdWords, you can see how successful your advertising is by monitoring the statistics in your account. Understanding these statistics allows you to assess your results and further tweak your campaigns for even better performance.<br /><br />Take a look at this video to learn how to track and understand your AdWords results in order to fine tune your advertising.<br /><br /></div><object height="340" width="560"><param name="movie" value="//www.youtube.com/v/SARMUu61S00&hl=en_US&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/SARMUu61S00&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object><br /></div><div style="text-align: center;">(<a href="//www.youtube.com/watch?v=SARMUu61S00">click to view video</a>)<br /><br /></div>Have you have found this series of videos useful for improving your advertising and growing your business? <a href="https://spreadsheets.google.com/viewform?formkey=dHVHWkVKLVoyU0c0N2JUTWlXM0o0bnc6MA">Let us know</a>.<br /><br />Post<span class="byline-author">Posted by Emily Williams, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div style="text-align: center;"><div style="text-align: left;">Over the past few weeks, we've posted 4 videos that suggested small changes you can make to your AdWords account to help you improve your performance. This week, we'll provide you with some guidance for measuring the results of these changes.<br /><br />With AdWords, you can see how successful your advertising is by monitoring the statistics in your account. Understanding these statistics allows you to assess your results and further tweak your campaigns for even better performance.<br /><br />Take a look at this video to learn how to track and understand your AdWords results in order to fine tune your advertising.<br /><br /></div><object height="340" width="560"><param name="movie" value="//www.youtube.com/v/SARMUu61S00&hl=en_US&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/SARMUu61S00&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object><br /></div><div style="text-align: center;">(<a href="//www.youtube.com/watch?v=SARMUu61S00">click to view video</a>)<br /><br /></div>Have you have found this series of videos useful for improving your advertising and growing your business? <a href="https://spreadsheets.google.com/viewform?formkey=dHVHWkVKLVoyU0c0N2JUTWlXM0o0bnc6MA">Let us know</a>.<br /><br />Post<span class="byline-author">Posted by Emily Williams, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2010/04/measure-success-of-your-adwords.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Measure the success of your AdWords campaigns&url=https://adwords.googleblog.com/2010/04/measure-success-of-your-adwords.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2010/04/measure-success-of-your-adwords.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2010/04/measure-success-of-your-adwords.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Optimization' rel='tag'> Optimization </a> </span> </div> </div> </div> <div class='post' data-id='5046848308727719466' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2010/04/keep-up-to-date-on-adwords-new-ad.html' itemprop='url' title='Keep up to date on the AdWords New Ad Formats Initiative'> Keep up to date on the AdWords New Ad Formats Initiative </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, April 21, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Late last year we introduced you to the <a href="//www.google.com/url?sa=D&q=http://adwords.blogspot.com/2009/11/black-friday-may-be-behind-us-but-cyber.html">AdWords New Ad Formats Initiative</a>. At the time, we explained that new formats would be a major focus for us in 2010 and gave you a sneak peak into the types of new ad formats heading your way.<br /><br />With the introduction of our new <a href="//www.google.com/ads/innovations">Ad Innovations</a> site, there’s now an easier way to stay up to date with all the latest formats we’re working on. Using Ad Innovations, you can learn about high level themes like <a href="//www.google.com/ads/innovations/extensions.html">ad extensions</a> and <a href="//www.google.com/ads/innovations/newmodels.html">new ad models</a>. You can also check out individual pages devoted to each of the new formats we’re working on, including some that aren’t fully released, like <a href="//www.google.com/ads/innovations/videoextensions.html">Video Extensions</a> and <a href="//www.google.com/ads/innovations/productlistingads.html">Product Listing Ads</a>.<br /><br />If you want to learn more about the AdWords New Ad Formats Initiative, try watching our <a href="//www.google.com/url?sa=D&q=http://www.youtube.com/watch?v%3DQt3UlGv2DT4">introductory video</a>, and then exploring the <a href="//www.google.com/ads/innovations">Ad Innovations site</a>.<br /><br /><object height="340" width="560"><param name="movie" value="//www.youtube.com/v/Qt3UlGv2DT4&hl=en_US&fs=1&rel=0"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/Qt3UlGv2DT4&hl=en_US&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="340" width="560"></embed></object><br /><span class="byline-author"><br />Posted by Dan Friedman, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Late last year we introduced you to the <a href="//www.google.com/url?sa=D&q=http://adwords.blogspot.com/2009/11/black-friday-may-be-behind-us-but-cyber.html">AdWords New Ad Formats Initiative</a>. At the time, we explained that new formats would be a major focus for us in 2010 and gave you a sneak peak into the types of new ad formats heading your way.<br /><br />With the introduction of our new <a href="//www.google.com/ads/innovations">Ad Innovations</a> site, there’s now an easier way to stay up to date with all the latest formats we’re working on. Using Ad Innovations, you can learn about high level themes like <a href="//www.google.com/ads/innovations/extensions.html">ad extensions</a> and <a href="//www.google.com/ads/innovations/newmodels.html">new ad models</a>. You can also check out individual pages devoted to each of the new formats we’re working on, including some that aren’t fully released, like <a href="//www.google.com/ads/innovations/videoextensions.html">Video Extensions</a> and <a href="//www.google.com/ads/innovations/productlistingads.html">Product Listing Ads</a>.<br /><br />If you want to learn more about the AdWords New Ad Formats Initiative, try watching our <a href="//www.google.com/url?sa=D&q=http://www.youtube.com/watch?v%3DQt3UlGv2DT4">introductory video</a>, and then exploring the <a href="//www.google.com/ads/innovations">Ad Innovations site</a>.<br /><br /><object height="340" width="560"><param name="movie" value="//www.youtube.com/v/Qt3UlGv2DT4&hl=en_US&fs=1&rel=0"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/Qt3UlGv2DT4&hl=en_US&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="340" width="560"></embed></object><br /><span class="byline-author"><br />Posted by Dan Friedman, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2010/04/keep-up-to-date-on-adwords-new-ad.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Keep up to date on the AdWords New Ad Formats Initiative&url=https://adwords.googleblog.com/2010/04/keep-up-to-date-on-adwords-new-ad.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2010/04/keep-up-to-date-on-adwords-new-ad.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2010/04/keep-up-to-date-on-adwords-new-ad.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/New%20features' rel='tag'> New features </a> </span> </div> </div> </div> <div class='post' data-id='8222331231568846776' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2010/04/discount-code-available-for-adtech-san.html' itemprop='url' title='Discount code available for ad:tech San Francisco'> Discount code available for ad:tech San Francisco </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Monday, April 19, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span class="Apple-style-span" style="line-height: 16px;"></span><br /> <div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Cross posted from the </span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><a href="//www.google.com/url?sa=D&q=http://adwordsagency.blogspot.com/2010/04/discount-code-available-for-adtech-san.html" style="color: #0000cc;">Google Agency Ad Solutions Blog</a>.</span></span></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br /> </span></span><span class="Apple-style-span" style="line-height: 16px;"></span><br /> <span class="Apple-style-span" style="line-height: 16px;"><div><a href="//www.google.com/url?sa=D&q=http://www.ad-tech.com/sf/" style="color: #0000cc;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">ad:tech San Francisco</span></span></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"> is this week, from April 19th to April 22nd, and we'll be there. Our product experts will be on hand at the Google booth Tuesday and Wednesday to answer questions and provide updates on AdWords, Analytics, DoubleClick, YouTube, AdSense and the Google Content Network. In addition, we're holding the workshops "</span></span><a href="//www.google.com/url?sa=D&q=http://www.ad-tech.com/sf/session_detail.aspx?refad%3D1%26amp;session%3D1430" style="color: #0000cc;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Insights Lickety Split in AdWords Search Funnels and Google Analytics</span></span></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">" and "</span></span><a href="//www.google.com/url?sa=D&q=http://www.ad-tech.com/sf/session_detail.aspx?refad%3D1%26amp;session%3D1445" style="color: #0000cc;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Google Ad Innovations @ ad:tech</span></span></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">," as well as speaking at the session "</span></span><a href="//www.google.com/url?sa=D&q=http://www.ad-tech.com/sf/session_detail.aspx?refad%3D1%26amp;session%3D1440" style="color: #0000cc;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Marketing Masters - The Bleeding Edge of Advertising Innovation</span></span></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">."</span></span></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br /> </span></span></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Still not sure whether to head to ad:tech San Francisco? It's not too late to register, and Google is pleased to offer a 20% discount on conference passes with the code </span></span><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">GGLESPON</span></span></b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">.</span></span></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br /> </span></span></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Times; font-size: medium; line-height: normal;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Posted by Miles Johnson, </span></span><i><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Inside AdWords</span></span></i><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"> crew</span></span></span></span></span></div></span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <span class="Apple-style-span" style="line-height: 16px;"></span><br /> <div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Cross posted from the </span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><a href="//www.google.com/url?sa=D&q=http://adwordsagency.blogspot.com/2010/04/discount-code-available-for-adtech-san.html" style="color: #0000cc;">Google Agency Ad Solutions Blog</a>.</span></span></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br /> </span></span><span class="Apple-style-span" style="line-height: 16px;"></span><br /> <span class="Apple-style-span" style="line-height: 16px;"><div><a href="//www.google.com/url?sa=D&q=http://www.ad-tech.com/sf/" style="color: #0000cc;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">ad:tech San Francisco</span></span></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"> is this week, from April 19th to April 22nd, and we'll be there. Our product experts will be on hand at the Google booth Tuesday and Wednesday to answer questions and provide updates on AdWords, Analytics, DoubleClick, YouTube, AdSense and the Google Content Network. In addition, we're holding the workshops "</span></span><a href="//www.google.com/url?sa=D&q=http://www.ad-tech.com/sf/session_detail.aspx?refad%3D1%26amp;session%3D1430" style="color: #0000cc;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Insights Lickety Split in AdWords Search Funnels and Google Analytics</span></span></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">" and "</span></span><a href="//www.google.com/url?sa=D&q=http://www.ad-tech.com/sf/session_detail.aspx?refad%3D1%26amp;session%3D1445" style="color: #0000cc;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Google Ad Innovations @ ad:tech</span></span></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">," as well as speaking at the session "</span></span><a href="//www.google.com/url?sa=D&q=http://www.ad-tech.com/sf/session_detail.aspx?refad%3D1%26amp;session%3D1440" style="color: #0000cc;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Marketing Masters - The Bleeding Edge of Advertising Innovation</span></span></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">."</span></span></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br /> </span></span></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Still not sure whether to head to ad:tech San Francisco? It's not too late to register, and Google is pleased to offer a 20% discount on conference passes with the code </span></span><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">GGLESPON</span></span></b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">.</span></span></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br /> </span></span></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Times; font-size: medium; line-height: normal;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Posted by Miles Johnson, </span></span><i><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Inside AdWords</span></span></i><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"> crew</span></span></span></span></span></div></span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2010/04/discount-code-available-for-adtech-san.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Discount code available for ad:tech San Francisco&url=https://adwords.googleblog.com/2010/04/discount-code-available-for-adtech-san.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2010/04/discount-code-available-for-adtech-san.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2010/04/discount-code-available-for-adtech-san.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Agency%20Blog' rel='tag'> Agency Blog </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Events' rel='tag'> Events </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Fun' rel='tag'> Fun </a> </span> </div> </div> </div> <div class='post' data-id='5818909032199170947' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2010/04/improve-your-ads-to-capture-more.html' itemprop='url' title='Improve your ads to capture more customers'> Improve your ads to capture more customers </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Friday, April 16, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Potential customers choose your website over your competitors' based solely on what they see in your ads. If your ads don't distinguish your site or really sell your message, then you're probably missing out on valuable sales.<br /><br />To help you think about your ads from your customer's perspective we've put together a quick video covering some best practices for improving the performance of your AdWords advertising. <br /><br />Check it out, and then sign into your AdWords account and make sure that your ads are working as hard as possible to win you customers!<br /><br /><div style="text-align: center;"><object height="340" width="560"><param name="movie" value="//www.youtube.com/v/_GI7tsbwnVk&hl=en_US&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/_GI7tsbwnVk&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="340" width="560"></embed></object><br />(<a href="//www.youtube.com/watch?v=_GI7tsbwnVk">click to view video</a>)<br /></div><br />Did you find this video useful as a starting point to optimize your ads? <a href="https://spreadsheets.google.com/a/google.com/viewform?hl=en_GB&formkey=dFVIdTkydDBwV3MydXA4RzR1TzU5aWc6MA">Let us know</a>. If you'd like to find out more about ad text optimization, visit the <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=27648">AdWords Help Center</a>.<br /><br /><span class="byline-author">Posted by Emily Williams, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Potential customers choose your website over your competitors' based solely on what they see in your ads. If your ads don't distinguish your site or really sell your message, then you're probably missing out on valuable sales.<br /><br />To help you think about your ads from your customer's perspective we've put together a quick video covering some best practices for improving the performance of your AdWords advertising. <br /><br />Check it out, and then sign into your AdWords account and make sure that your ads are working as hard as possible to win you customers!<br /><br /><div style="text-align: center;"><object height="340" width="560"><param name="movie" value="//www.youtube.com/v/_GI7tsbwnVk&hl=en_US&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/_GI7tsbwnVk&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="340" width="560"></embed></object><br />(<a href="//www.youtube.com/watch?v=_GI7tsbwnVk">click to view video</a>)<br /></div><br />Did you find this video useful as a starting point to optimize your ads? <a href="https://spreadsheets.google.com/a/google.com/viewform?hl=en_GB&formkey=dFVIdTkydDBwV3MydXA4RzR1TzU5aWc6MA">Let us know</a>. If you'd like to find out more about ad text optimization, visit the <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=27648">AdWords Help Center</a>.<br /><br /><span class="byline-author">Posted by Emily Williams, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2010/04/improve-your-ads-to-capture-more.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Improve your ads to capture more customers&url=https://adwords.googleblog.com/2010/04/improve-your-ads-to-capture-more.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2010/04/improve-your-ads-to-capture-more.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2010/04/improve-your-ads-to-capture-more.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Optimization' rel='tag'> Optimization </a> </span> </div> </div> </div> <div class='post' data-id='5542005655562840622' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2010/04/go-mobile-series-ipad-device-targeting.html' itemprop='url' title='Go Mobile! Series: iPad Device Targeting Now Available'> Go Mobile! Series: iPad Device Targeting Now Available </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, April 15, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> As <a href="//www.google.com/url?sa=D&q=http://adwords.blogspot.com/2010/04/go-mobile-series-your-ads-on-ipad.html">we announced</a> earlier this month, we’ve included the iPad in our list of mobile devices with full internet browsers, making it easy for you to run your campaigns on it.<br /><br />Now that we’ve finished <a href="//www.youtube.com/watch?v=Q9NP-AeKX40">our rigorous iPad testing</a>, we feel confident adding the iPad to the list of mobile devices that you can <a href="//www.google.com/url?sa=D&q=http://adwords.blogspot.com/2010/01/new-targeting-options-for-mobile-ads.html">target specifically</a>. To do this, simply edit the “Devices” section in your Campaign Settings, and select the iPad under 'Advanced device and carrier options:<br /><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="//1.bp.blogspot.com/_X6aeJvBBv4o/S8eJuP3fXTI/AAAAAAAAAHE/P6d7kMD_Wac/s1600/iPad_device_targeting.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5460484500836277554" src="//1.bp.blogspot.com/_X6aeJvBBv4o/S8eJuP3fXTI/AAAAAAAAAHE/P6d7kMD_Wac/s400/iPad_device_targeting.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 210px;"></a><a href="//1.bp.blogspot.com/_X6aeJvBBv4o/S8eJuP3fXTI/AAAAAAAAAHE/P6d7kMD_Wac/s1600/iPad_device_targeting.png">(click for full size image)</a><br /></div><br />A few things to keep in mind:<br /><ul><li>If your device settings are set for desktop and laptop computers only, your ads won’t show on the iPad.</li><li>If you’re already targeting selected mobile devices (such as iPhone or Android), your ads won’t show on the iPad. Make sure to select the iPad as well if you want to include it in your device-targeted campaign.</li></ul>Also, remember that you can <a href="http://adwords.blogspot.com/2010/01/new-targeting-options-for-mobile-ads.html">promote your iPhone/iPad or Android apps</a> directly by linking to the download URL in your ads. This way people can download your app straight from your ads. To make things easier, we’ll handle the device targeting automatically when these ads show on mobile devices.<br /><br />We’re excited to see the iPad and other innovative devices come to market and will continue to improve AdWords to help you reach and connect with your audience and your customers!<br /><br /><span class="byline-author">Posted by Dan Friedman, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> As <a href="//www.google.com/url?sa=D&q=http://adwords.blogspot.com/2010/04/go-mobile-series-your-ads-on-ipad.html">we announced</a> earlier this month, we’ve included the iPad in our list of mobile devices with full internet browsers, making it easy for you to run your campaigns on it.<br /><br />Now that we’ve finished <a href="//www.youtube.com/watch?v=Q9NP-AeKX40">our rigorous iPad testing</a>, we feel confident adding the iPad to the list of mobile devices that you can <a href="//www.google.com/url?sa=D&q=http://adwords.blogspot.com/2010/01/new-targeting-options-for-mobile-ads.html">target specifically</a>. To do this, simply edit the “Devices” section in your Campaign Settings, and select the iPad under 'Advanced device and carrier options:<br /><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="//1.bp.blogspot.com/_X6aeJvBBv4o/S8eJuP3fXTI/AAAAAAAAAHE/P6d7kMD_Wac/s1600/iPad_device_targeting.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5460484500836277554" src="//1.bp.blogspot.com/_X6aeJvBBv4o/S8eJuP3fXTI/AAAAAAAAAHE/P6d7kMD_Wac/s400/iPad_device_targeting.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 210px;"></a><a href="//1.bp.blogspot.com/_X6aeJvBBv4o/S8eJuP3fXTI/AAAAAAAAAHE/P6d7kMD_Wac/s1600/iPad_device_targeting.png">(click for full size image)</a><br /></div><br />A few things to keep in mind:<br /><ul><li>If your device settings are set for desktop and laptop computers only, your ads won’t show on the iPad.</li><li>If you’re already targeting selected mobile devices (such as iPhone or Android), your ads won’t show on the iPad. Make sure to select the iPad as well if you want to include it in your device-targeted campaign.</li></ul>Also, remember that you can <a href="http://adwords.blogspot.com/2010/01/new-targeting-options-for-mobile-ads.html">promote your iPhone/iPad or Android apps</a> directly by linking to the download URL in your ads. This way people can download your app straight from your ads. To make things easier, we’ll handle the device targeting automatically when these ads show on mobile devices.<br /><br />We’re excited to see the iPad and other innovative devices come to market and will continue to improve AdWords to help you reach and connect with your audience and your customers!<br /><br /><span class="byline-author">Posted by Dan Friedman, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2010/04/go-mobile-series-ipad-device-targeting.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Go Mobile! Series: iPad Device Targeting Now Available&url=https://adwords.googleblog.com/2010/04/go-mobile-series-ipad-device-targeting.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2010/04/go-mobile-series-ipad-device-targeting.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2010/04/go-mobile-series-ipad-device-targeting.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Go%20Mobile%20Series' rel='tag'> Go Mobile Series </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Mobile' rel='tag'> Mobile </a> </span> </div> </div> </div> <div class='post' data-id='5982147361820067389' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2010/04/take-three-steps-to-keyword-success.html' itemprop='url' title='Take three steps to keyword success'> Take three steps to keyword success </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Friday, April 09, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; font-size: medium;"><div style="margin: 0px; background-color: transparent;"><span id="internal-source-marker_0.4327760273590684" style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The keywords you’ve chosen in your AdWords account are critical to your advertising success. Potential customers won't be able to find your ad unless you've chosen the right keywords, </span><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">which could lead you to </span><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">miss</span><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">out on valuable sales.</span><br /><div style="text-align: left;"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /></div><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Check out </span><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">the video below </span><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">to see </span><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">the three simple steps you can take to improve your keywords and make sure you're effectively reaching your potential customers.</span></div></span><div style="text-align: center;"><br /><object height="340" width="560"><param name="movie" value="//www.youtube.com/v/6TqVPoLg3sE&hl=en_US&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/6TqVPoLg3sE&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="340" width="560"></embed></object><br /></div><div style="text-align: center;"><div style="text-align: center;"><a href="//www.youtube.com/watch?v=6TqVPoLg3sE">(click to view video)</a><br /></div><br /></div><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; font-size: medium;"><div style="margin: 0px; background-color: transparent;"><span id="internal-source-marker_0.4327760273590684" style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Did you find this video useful? </span><a href="https://spreadsheets.google.com/a/google.com/viewform?hl=en_GB&formkey=dGk1dGhsSjRmRUVVSFNSNHNVLV94WHc6MA"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 153); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Let us know</span></a><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. If you would like even more keyword information visit our</span><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="http://adwords.google.com/support/aw/bin/static.py?hl=en&topic=21805&guide=21804&page=guide.cs"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 153); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">AdWords Help Center</span></a><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, which will give you all the tips you need to develop and improve your keywords.</span></div></span><br /><span class="byline-author">Posted by Emily Williams, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; font-size: medium;"><div style="margin: 0px; background-color: transparent;"><span id="internal-source-marker_0.4327760273590684" style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The keywords you’ve chosen in your AdWords account are critical to your advertising success. Potential customers won't be able to find your ad unless you've chosen the right keywords, </span><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">which could lead you to </span><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">miss</span><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">out on valuable sales.</span><br /><div style="text-align: left;"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /></div><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Check out </span><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">the video below </span><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">to see </span><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">the three simple steps you can take to improve your keywords and make sure you're effectively reaching your potential customers.</span></div></span><div style="text-align: center;"><br /><object height="340" width="560"><param name="movie" value="//www.youtube.com/v/6TqVPoLg3sE&hl=en_US&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/6TqVPoLg3sE&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="340" width="560"></embed></object><br /></div><div style="text-align: center;"><div style="text-align: center;"><a href="//www.youtube.com/watch?v=6TqVPoLg3sE">(click to view video)</a><br /></div><br /></div><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; font-size: medium;"><div style="margin: 0px; background-color: transparent;"><span id="internal-source-marker_0.4327760273590684" style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Did you find this video useful? </span><a href="https://spreadsheets.google.com/a/google.com/viewform?hl=en_GB&formkey=dGk1dGhsSjRmRUVVSFNSNHNVLV94WHc6MA"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 153); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Let us know</span></a><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. If you would like even more keyword information visit our</span><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="http://adwords.google.com/support/aw/bin/static.py?hl=en&topic=21805&guide=21804&page=guide.cs"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 153); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">AdWords Help Center</span></a><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, which will give you all the tips you need to develop and improve your keywords.</span></div></span><br /><span class="byline-author">Posted by Emily Williams, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2010/04/take-three-steps-to-keyword-success.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Take three steps to keyword success&url=https://adwords.googleblog.com/2010/04/take-three-steps-to-keyword-success.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2010/04/take-three-steps-to-keyword-success.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2010/04/take-three-steps-to-keyword-success.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Optimization' rel='tag'> Optimization </a> </span> </div> </div> </div> <div class='post' data-id='5206041202264846288' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2010/04/go-mobile-series-understand-your-click.html' itemprop='url' title='Go Mobile! Series: Understand your click-to-call options'> Go Mobile! Series: Understand your click-to-call options </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, April 08, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Our mobile phones are with us for a large part of the day. When you're on the go and there's no time to turn on a laptop or computer, it's natural to reach for your phone when you need to conduct a search, especially now that many phones have the capability to access the Internet. According to the Kelsey Group, there are currently 54.5 million mobile Internet users in the United States, representing 25% of online users. Since mobile is such a great way to connect with these potential customers, we'd like to ensure you have the tools you need to make your mobile campaigns relevant and useful to someone on-the-go.<br /><br />One of the main features distinguishing a phone from a laptop or computer is its ability to make calls. With mobile click-to-call, Google allows customers to connect with businesses directly from their ads. It's easy to include click-to-call phone numbers in your ads, regardless of which type of phone the customer is using. We've discussed enabling click-to-call for devices with full Internet browses in <a href="http://adwords.blogspot.com/2010/03/go-mobile-series-reach-local-customers.html">this post</a> about using a national phone number and <a href="http://adwords.blogspot.com/2010/03/go-mobile-series-reach-local-customers.html">this post</a> about location extensions, but want to be sure you don't miss out on this feature when targeting users with WAP devices as well.<br /><br /><span style="font-weight: bold;">Click-to-call on WAP devices</span><br />The majority of mobile phones currently have WAP browsers. Originally, targeting these types of phones meant creating a <a href="https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=29489">mobile-specific webpage</a>. But, if you include a click-to-call phone number in your ad, you don't need a website at all to advertise on these phones. With WAP devices, a click-to-call phone number will appear as a 'call' link at the end of your ad text. Simply include this feature in your ad if you'd like to enable customers to connect with your business by phone.<br /><br />Visit the <a href="http://adwords.google.com/support/aw/bin/topic.py?hl=en&topic=27503">Help Center</a> to learn more about setting up click-to-call phone numbers in mobile ads that appear on WAP devices.<br /><br />Whether you're trying to reach people using devices with full Internet browsers or those on WAP phones, click-to-call offers an additional way for you to connect with all types of potential customers.<br /><br /><span class="byline-author">Posted by Katrina Kurnit, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Our mobile phones are with us for a large part of the day. When you're on the go and there's no time to turn on a laptop or computer, it's natural to reach for your phone when you need to conduct a search, especially now that many phones have the capability to access the Internet. According to the Kelsey Group, there are currently 54.5 million mobile Internet users in the United States, representing 25% of online users. Since mobile is such a great way to connect with these potential customers, we'd like to ensure you have the tools you need to make your mobile campaigns relevant and useful to someone on-the-go.<br /><br />One of the main features distinguishing a phone from a laptop or computer is its ability to make calls. With mobile click-to-call, Google allows customers to connect with businesses directly from their ads. It's easy to include click-to-call phone numbers in your ads, regardless of which type of phone the customer is using. We've discussed enabling click-to-call for devices with full Internet browses in <a href="http://adwords.blogspot.com/2010/03/go-mobile-series-reach-local-customers.html">this post</a> about using a national phone number and <a href="http://adwords.blogspot.com/2010/03/go-mobile-series-reach-local-customers.html">this post</a> about location extensions, but want to be sure you don't miss out on this feature when targeting users with WAP devices as well.<br /><br /><span style="font-weight: bold;">Click-to-call on WAP devices</span><br />The majority of mobile phones currently have WAP browsers. Originally, targeting these types of phones meant creating a <a href="https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=29489">mobile-specific webpage</a>. But, if you include a click-to-call phone number in your ad, you don't need a website at all to advertise on these phones. With WAP devices, a click-to-call phone number will appear as a 'call' link at the end of your ad text. Simply include this feature in your ad if you'd like to enable customers to connect with your business by phone.<br /><br />Visit the <a href="http://adwords.google.com/support/aw/bin/topic.py?hl=en&topic=27503">Help Center</a> to learn more about setting up click-to-call phone numbers in mobile ads that appear on WAP devices.<br /><br />Whether you're trying to reach people using devices with full Internet browsers or those on WAP phones, click-to-call offers an additional way for you to connect with all types of potential customers.<br /><br /><span class="byline-author">Posted by Katrina Kurnit, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2010/04/go-mobile-series-understand-your-click.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Go Mobile! Series: Understand your click-to-call options&url=https://adwords.googleblog.com/2010/04/go-mobile-series-understand-your-click.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2010/04/go-mobile-series-understand-your-click.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2010/04/go-mobile-series-understand-your-click.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Go%20Mobile%20Series' rel='tag'> Go Mobile Series </a> </span> </div> </div> </div> <div class='post' data-id='2293386970164233208' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2010/04/cross-posted-from-official-google-blog.html' itemprop='url' title='It takes one to show one: Getting a business off the ground with AdWords'> It takes one to show one: Getting a business off the ground with AdWords </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, April 07, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span class="Apple-style-span" style="font-family: 'Lucida Grande'; font-size: small;"><span class="Apple-style-span" style="font-size: 11px;"><span class="Apple-style-span" style="color: #333333; font-family: Arial, sans-serif; font-size: 13px;"></span></span></span><br /> <span class="Apple-style-span" style="font-family: 'Lucida Grande'; font-size: small;"><span class="Apple-style-span" style="font-size: 11px;"><span class="Apple-style-span" style="color: #333333; font-family: Arial, sans-serif; font-size: 13px;"></span></span></span><br /> <span class="Apple-style-span" style="font-family: 'Lucida Grande'; font-size: small;"><span class="Apple-style-span" style="font-size: 11px;"><span class="Apple-style-span" style="color: #333333; font-family: Arial, sans-serif; font-size: 13px;"><div><i>Cross-posted from the <a href="http://googleblog.blogspot.com/2010/04/it-takes-one-to-show-one-getting.html">Official Google Blog</a>:</i></div><div><br /> </div>Small businesses are especially close to my heart. When he retired from teaching, my father ran a small art company in Maine, and I saw firsthand how fulfilling — and how difficult — it was for him to realize his dream of running his own business. Unfortunately, his business closed its doors after just a few years. His key challenge: attracting qualified customers.<br /> <br /> Many new businesses face similar challenges, but the power of technology can help business owners find the customers they need. Whether you’re a fledgling entrepreneur trying to turn your passion into a profit or an established enterprise trying to get to the next level, internet tools like Google AdWords are the key to being there when customers come looking for you online.<br /> <br /> To show what's possible, we invited 53-year-old Jay Berkowitz to share his experience creating a business and using AdWords to help it flourish. Here's what Jay has to say:<br /> <br /> <br /> <blockquote style="margin-bottom: 1em; margin-left: 20px; margin-right: 20px; margin-top: 1em;">Like most first-time parents, my life completely changed when my daughter Hillary was born in 1993. My wife Janet and I decided that one of us should stay at home to care for her while the other continued working full time. Janet kept her engineering job, and I ended up quitting my job as a Wall Street bond analyst to become Mr. Mom.<br /> <br /> Later, when Hillary started school, I had more free time. It seemed like the perfect chance to do something I’d always dreamed of: launch my own business and work for myself. I started selling themed plates and lunchboxes at New York City street fairs. Then in 2001, eight-year-old Hillary showed me (her non-tech-savvy dad) how to turn on a computer. That was the beginning of taking the business online, and realizing a whole new world of possibility. Janet and I worked together to build a website, <a href="http://www.platesplus4kids.com/searchresult.aspx?CategoryID=260">PlatesPlus4Kids.com</a>, and we started advertising online with <a href="//www.google.com/adwords">Google AdWords</a>. Soon, my little project became a full-fledged venture.<br /> <br /> By advertising on the Internet, I was able to reach interested customers not only in my area, but all over the country. More and more people found my store through online searches. In no time, I had so many orders that I could no longer keep my inventory of themed cups, plates and lunchboxes on the kitchen table. The stock moved to the den, then the basement, and finally to a warehouse 20 minutes from our house in <a href="//maps.google.com/maps?f=q&source=s_q&gl=us&q=little+neck,+ny&ie=UTF8&hq&hnear=Little+Neck,+Queens,+New+York&z=11">Little Neck, New York</a>. Over the years, I've also expanded my product line and now offer children’s backpacks, umbrellas, flatware, snack containers and sandwich boxes. What started as a hobby now brings in about $500,000 in sales annually.<br /> <br /> I only pay when people click on my ad and go to my website, so the cost of marketing is within my means. I increase the budget during the back-to-school season and the holidays (my peak periods) so my ads show above the search results during those times. I've also noticed that customers seem to be in a shopping mood on Mondays and Tuesdays, so I sometimes increase my budget on those days to make sure my ads show up more. Depending on trends, I create new ads to promote different characters and new inventory. For example, now that <a href="//www.google.com/search?q=yo+gabba+gabba">Yo Gabba Gabba</a> is popular and <a href="//www.google.com/insights/search/#q=baseball%20season%2C&geo=US&date=1%2F2010%2012m&cmpt=q">baseball season</a> is starting, I'm making adjustments so that those phrases combined with words like “dishes,” “placemats” and “cups” trigger my ads. And of course, I have ads that mention items with princesses and superheroes — those are top sellers year-round.<br /> <br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVE7ThrQxV_EkYCXpGLGRGFAJ-fCbvskCcSzOTeNpAJWNe3oDV-v47BzR7ro2eDtRqV3l8S_mQv6bpGMjlSI3xfSv10VhpPKP_IxtBGDCWkAgsGmhxduze59dCJq1xpVGAEeii/s1600/smb.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5457445659131630978" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVE7ThrQxV_EkYCXpGLGRGFAJ-fCbvskCcSzOTeNpAJWNe3oDV-v47BzR7ro2eDtRqV3l8S_mQv6bpGMjlSI3xfSv10VhpPKP_IxtBGDCWkAgsGmhxduze59dCJq1xpVGAEeii/s400/smb.png" style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: solid; border-bottom-width: 1px; border-left-color: rgb(204, 204, 204); border-left-style: solid; border-left-width: 1px; border-right-color: rgb(204, 204, 204); border-right-style: solid; border-right-width: 1px; border-top-color: rgb(204, 204, 204); border-top-style: solid; border-top-width: 1px; cursor: pointer; display: block; height: 207px; margin-bottom: 10px; margin-left: auto; margin-right: auto; margin-top: 0px; padding-bottom: 4px; padding-left: 4px; padding-right: 4px; padding-top: 4px; text-align: center; width: 400px;" /></a><br /> <div style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVE7ThrQxV_EkYCXpGLGRGFAJ-fCbvskCcSzOTeNpAJWNe3oDV-v47BzR7ro2eDtRqV3l8S_mQv6bpGMjlSI3xfSv10VhpPKP_IxtBGDCWkAgsGmhxduze59dCJq1xpVGAEeii/s1600/smb.png">click to view full size image</a></div></blockquote><br /> <br /> <br /> <blockquote style="margin-bottom: 1em; margin-left: 20px; margin-right: 20px; margin-top: 1em;">What's really great is that even though my business has expanded over the past seven years, it's still a small family company. Two people work for me at the warehouse, but I work from home. Janet takes pictures of the products and works on the website on the weekends. I've had the freedom to be a hands-on parent to Hillary and the privilege of helping other parents connect with their kids through my store. Certain celebrity parents have found me through my AdWords ads and bought items for their kids.<br /> <br /> I consider myself a pretty ordinary guy. When I started PlatesPlus for Kids, I had no idea it would become what it is today. It's heartening to know that by following your gut and putting in a lot of hard work, you can find a fulfilling second career. Or maybe a first one.</blockquote><br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrmjRzQuQ3vHJeoEHi03tCYjQ8smomJ9A7V9eVpAihliZBO4-YL0D4sluP8GiVmx0qCYP6_hDrR_zh0jFOFshU-Y8V7PL1UQfjJc6E2fhhWKaPCwg0wPr2manTYw2_DmSnDtZm/s1600/Jay,+Janet,+Hillary+-+4.5+yrs+ago+.JPG" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5457446793526610402" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrmjRzQuQ3vHJeoEHi03tCYjQ8smomJ9A7V9eVpAihliZBO4-YL0D4sluP8GiVmx0qCYP6_hDrR_zh0jFOFshU-Y8V7PL1UQfjJc6E2fhhWKaPCwg0wPr2manTYw2_DmSnDtZm/s320/Jay,+Janet,+Hillary+-+4.5+yrs+ago+.JPG" style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: solid; border-bottom-width: 1px; border-left-color: rgb(204, 204, 204); border-left-style: solid; border-left-width: 1px; border-right-color: rgb(204, 204, 204); border-right-style: solid; border-right-width: 1px; border-top-color: rgb(204, 204, 204); border-top-style: solid; border-top-width: 1px; cursor: pointer; display: block; height: 214px; margin-bottom: 10px; margin-left: auto; margin-right: auto; margin-top: 0px; padding-bottom: 4px; padding-left: 4px; padding-right: 4px; padding-top: 4px; text-align: center; width: 320px;" /></a><i></i><br /> <i></i><br /> <i><div style="text-align: center;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-style: normal;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrmjRzQuQ3vHJeoEHi03tCYjQ8smomJ9A7V9eVpAihliZBO4-YL0D4sluP8GiVmx0qCYP6_hDrR_zh0jFOFshU-Y8V7PL1UQfjJc6E2fhhWKaPCwg0wPr2manTYw2_DmSnDtZm/s1600/Jay,+Janet,+Hillary+-+4.5+yrs+ago+.JPG">click to view full size image</a></span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-style: normal;"><i><span class="Apple-style-span" style="font-size: small;">Jay, Hillary and Jane</span></i><span class="Apple-style-span" style="font-size: small;">t</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-style: normal;"><br /> </span></div></i></span></span></span><span class="Apple-style-span" style="font-family: 'Lucida Grande'; font-size: small;"><span class="Apple-style-span" style="font-size: 11px;"><span class="Apple-style-span" style="color: #333333; font-family: Arial, sans-serif; font-size: 13px;"><span class="byline-author" style="color: #666666; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Posted by Claire Johnson, Vice President, Online Sales and Operations, Advertising Programs</span></span></span></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <span class="Apple-style-span" style="font-family: 'Lucida Grande'; font-size: small;"><span class="Apple-style-span" style="font-size: 11px;"><span class="Apple-style-span" style="color: #333333; font-family: Arial, sans-serif; font-size: 13px;"></span></span></span><br /> <span class="Apple-style-span" style="font-family: 'Lucida Grande'; font-size: small;"><span class="Apple-style-span" style="font-size: 11px;"><span class="Apple-style-span" style="color: #333333; font-family: Arial, sans-serif; font-size: 13px;"></span></span></span><br /> <span class="Apple-style-span" style="font-family: 'Lucida Grande'; font-size: small;"><span class="Apple-style-span" style="font-size: 11px;"><span class="Apple-style-span" style="color: #333333; font-family: Arial, sans-serif; font-size: 13px;"><div><i>Cross-posted from the <a href="http://googleblog.blogspot.com/2010/04/it-takes-one-to-show-one-getting.html">Official Google Blog</a>:</i></div><div><br /> </div>Small businesses are especially close to my heart. When he retired from teaching, my father ran a small art company in Maine, and I saw firsthand how fulfilling — and how difficult — it was for him to realize his dream of running his own business. Unfortunately, his business closed its doors after just a few years. His key challenge: attracting qualified customers.<br /> <br /> Many new businesses face similar challenges, but the power of technology can help business owners find the customers they need. Whether you’re a fledgling entrepreneur trying to turn your passion into a profit or an established enterprise trying to get to the next level, internet tools like Google AdWords are the key to being there when customers come looking for you online.<br /> <br /> To show what's possible, we invited 53-year-old Jay Berkowitz to share his experience creating a business and using AdWords to help it flourish. Here's what Jay has to say:<br /> <br /> <br /> <blockquote style="margin-bottom: 1em; margin-left: 20px; margin-right: 20px; margin-top: 1em;">Like most first-time parents, my life completely changed when my daughter Hillary was born in 1993. My wife Janet and I decided that one of us should stay at home to care for her while the other continued working full time. Janet kept her engineering job, and I ended up quitting my job as a Wall Street bond analyst to become Mr. Mom.<br /> <br /> Later, when Hillary started school, I had more free time. It seemed like the perfect chance to do something I’d always dreamed of: launch my own business and work for myself. I started selling themed plates and lunchboxes at New York City street fairs. Then in 2001, eight-year-old Hillary showed me (her non-tech-savvy dad) how to turn on a computer. That was the beginning of taking the business online, and realizing a whole new world of possibility. Janet and I worked together to build a website, <a href="http://www.platesplus4kids.com/searchresult.aspx?CategoryID=260">PlatesPlus4Kids.com</a>, and we started advertising online with <a href="//www.google.com/adwords">Google AdWords</a>. Soon, my little project became a full-fledged venture.<br /> <br /> By advertising on the Internet, I was able to reach interested customers not only in my area, but all over the country. More and more people found my store through online searches. In no time, I had so many orders that I could no longer keep my inventory of themed cups, plates and lunchboxes on the kitchen table. The stock moved to the den, then the basement, and finally to a warehouse 20 minutes from our house in <a href="//maps.google.com/maps?f=q&source=s_q&gl=us&q=little+neck,+ny&ie=UTF8&hq&hnear=Little+Neck,+Queens,+New+York&z=11">Little Neck, New York</a>. Over the years, I've also expanded my product line and now offer children’s backpacks, umbrellas, flatware, snack containers and sandwich boxes. What started as a hobby now brings in about $500,000 in sales annually.<br /> <br /> I only pay when people click on my ad and go to my website, so the cost of marketing is within my means. I increase the budget during the back-to-school season and the holidays (my peak periods) so my ads show above the search results during those times. I've also noticed that customers seem to be in a shopping mood on Mondays and Tuesdays, so I sometimes increase my budget on those days to make sure my ads show up more. Depending on trends, I create new ads to promote different characters and new inventory. For example, now that <a href="//www.google.com/search?q=yo+gabba+gabba">Yo Gabba Gabba</a> is popular and <a href="//www.google.com/insights/search/#q=baseball%20season%2C&geo=US&date=1%2F2010%2012m&cmpt=q">baseball season</a> is starting, I'm making adjustments so that those phrases combined with words like “dishes,” “placemats” and “cups” trigger my ads. And of course, I have ads that mention items with princesses and superheroes — those are top sellers year-round.<br /> <br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVE7ThrQxV_EkYCXpGLGRGFAJ-fCbvskCcSzOTeNpAJWNe3oDV-v47BzR7ro2eDtRqV3l8S_mQv6bpGMjlSI3xfSv10VhpPKP_IxtBGDCWkAgsGmhxduze59dCJq1xpVGAEeii/s1600/smb.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5457445659131630978" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVE7ThrQxV_EkYCXpGLGRGFAJ-fCbvskCcSzOTeNpAJWNe3oDV-v47BzR7ro2eDtRqV3l8S_mQv6bpGMjlSI3xfSv10VhpPKP_IxtBGDCWkAgsGmhxduze59dCJq1xpVGAEeii/s400/smb.png" style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: solid; border-bottom-width: 1px; border-left-color: rgb(204, 204, 204); border-left-style: solid; border-left-width: 1px; border-right-color: rgb(204, 204, 204); border-right-style: solid; border-right-width: 1px; border-top-color: rgb(204, 204, 204); border-top-style: solid; border-top-width: 1px; cursor: pointer; display: block; height: 207px; margin-bottom: 10px; margin-left: auto; margin-right: auto; margin-top: 0px; padding-bottom: 4px; padding-left: 4px; padding-right: 4px; padding-top: 4px; text-align: center; width: 400px;" /></a><br /> <div style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVE7ThrQxV_EkYCXpGLGRGFAJ-fCbvskCcSzOTeNpAJWNe3oDV-v47BzR7ro2eDtRqV3l8S_mQv6bpGMjlSI3xfSv10VhpPKP_IxtBGDCWkAgsGmhxduze59dCJq1xpVGAEeii/s1600/smb.png">click to view full size image</a></div></blockquote><br /> <br /> <br /> <blockquote style="margin-bottom: 1em; margin-left: 20px; margin-right: 20px; margin-top: 1em;">What's really great is that even though my business has expanded over the past seven years, it's still a small family company. Two people work for me at the warehouse, but I work from home. Janet takes pictures of the products and works on the website on the weekends. I've had the freedom to be a hands-on parent to Hillary and the privilege of helping other parents connect with their kids through my store. Certain celebrity parents have found me through my AdWords ads and bought items for their kids.<br /> <br /> I consider myself a pretty ordinary guy. When I started PlatesPlus for Kids, I had no idea it would become what it is today. It's heartening to know that by following your gut and putting in a lot of hard work, you can find a fulfilling second career. Or maybe a first one.</blockquote><br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrmjRzQuQ3vHJeoEHi03tCYjQ8smomJ9A7V9eVpAihliZBO4-YL0D4sluP8GiVmx0qCYP6_hDrR_zh0jFOFshU-Y8V7PL1UQfjJc6E2fhhWKaPCwg0wPr2manTYw2_DmSnDtZm/s1600/Jay,+Janet,+Hillary+-+4.5+yrs+ago+.JPG" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5457446793526610402" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrmjRzQuQ3vHJeoEHi03tCYjQ8smomJ9A7V9eVpAihliZBO4-YL0D4sluP8GiVmx0qCYP6_hDrR_zh0jFOFshU-Y8V7PL1UQfjJc6E2fhhWKaPCwg0wPr2manTYw2_DmSnDtZm/s320/Jay,+Janet,+Hillary+-+4.5+yrs+ago+.JPG" style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: solid; border-bottom-width: 1px; border-left-color: rgb(204, 204, 204); border-left-style: solid; border-left-width: 1px; border-right-color: rgb(204, 204, 204); border-right-style: solid; border-right-width: 1px; border-top-color: rgb(204, 204, 204); border-top-style: solid; border-top-width: 1px; cursor: pointer; display: block; height: 214px; margin-bottom: 10px; margin-left: auto; margin-right: auto; margin-top: 0px; padding-bottom: 4px; padding-left: 4px; padding-right: 4px; padding-top: 4px; text-align: center; width: 320px;" /></a><i></i><br /> <i></i><br /> <i><div style="text-align: center;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-style: normal;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrmjRzQuQ3vHJeoEHi03tCYjQ8smomJ9A7V9eVpAihliZBO4-YL0D4sluP8GiVmx0qCYP6_hDrR_zh0jFOFshU-Y8V7PL1UQfjJc6E2fhhWKaPCwg0wPr2manTYw2_DmSnDtZm/s1600/Jay,+Janet,+Hillary+-+4.5+yrs+ago+.JPG">click to view full size image</a></span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-style: normal;"><i><span class="Apple-style-span" style="font-size: small;">Jay, Hillary and Jane</span></i><span class="Apple-style-span" style="font-size: small;">t</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-style: normal;"><br /> </span></div></i></span></span></span><span class="Apple-style-span" style="font-family: 'Lucida Grande'; font-size: small;"><span class="Apple-style-span" style="font-size: 11px;"><span class="Apple-style-span" style="color: #333333; font-family: Arial, sans-serif; font-size: 13px;"><span class="byline-author" style="color: #666666; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Posted by Claire Johnson, Vice President, Online Sales and Operations, Advertising Programs</span></span></span></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2010/04/cross-posted-from-official-google-blog.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:It takes one to show one: Getting a business off the ground with AdWords&url=https://adwords.googleblog.com/2010/04/cross-posted-from-official-google-blog.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2010/04/cross-posted-from-official-google-blog.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2010/04/cross-posted-from-official-google-blog.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Fun' rel='tag'> Fun </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Success%20Stories' rel='tag'> Success Stories </a> </span> </div> </div> </div> <div class='post' data-id='7467304744825830190' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2010/04/three-ways-to-control-your-adwords.html' itemprop='url' title='Three ways to control your AdWords costs'> Three ways to control your AdWords costs </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Monday, April 05, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div><div>As an AdWords advertiser, you're in complete control of your advertising costs. Today, we'd like to highlight some tools and strategies that you can use to make sure that you're spending effectively.</div><div><br /></div><div>For example, you can focus your budget on what gets you the best results by raising the CPC bid for your most successful keywords and lowering it for less successful terms. What's more, there are simple, free tools in your account with the information you need to make these decisions.</div><div><br /></div><div>The video below will walk you through three simple ways to make your budget work better for you.</div><div><div style=""><br /></div><object height="340" width="560"><param name="movie" value="//www.youtube.com/v/KIihfzBiyrA&hl=en_US&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/KIihfzBiyrA&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object><br /><div style="text-align: center;"><br /></div></div><div style="text-align: center;"><a href="//www.youtube.com/watch?v=KIihfzBiyrA">(click to view video)</a></div><div style="text-align: center;"><br /></div><div>Did you find this video useful? <a href="https://spreadsheets.google.com/a/google.com/viewform?hl=en_GB&formkey=dGk1dGhsSjRmRUVVSFNSNHNVLV94WHc6MA">Let us know</a>. For more information on controlling your AdWords costs, visit the <a href="http://adwords.google.com/support/aw/bin/topic.py?hl=en&topic=16063">AdWords Help Center</a>.</div><div><br /></div><div>Posted by Emily Williams, <i>Inside AdWords</i> crew</div></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div><div>As an AdWords advertiser, you're in complete control of your advertising costs. Today, we'd like to highlight some tools and strategies that you can use to make sure that you're spending effectively.</div><div><br /></div><div>For example, you can focus your budget on what gets you the best results by raising the CPC bid for your most successful keywords and lowering it for less successful terms. What's more, there are simple, free tools in your account with the information you need to make these decisions.</div><div><br /></div><div>The video below will walk you through three simple ways to make your budget work better for you.</div><div><div style=""><br /></div><object height="340" width="560"><param name="movie" value="//www.youtube.com/v/KIihfzBiyrA&hl=en_US&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/KIihfzBiyrA&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object><br /><div style="text-align: center;"><br /></div></div><div style="text-align: center;"><a href="//www.youtube.com/watch?v=KIihfzBiyrA">(click to view video)</a></div><div style="text-align: center;"><br /></div><div>Did you find this video useful? <a href="https://spreadsheets.google.com/a/google.com/viewform?hl=en_GB&formkey=dGk1dGhsSjRmRUVVSFNSNHNVLV94WHc6MA">Let us know</a>. For more information on controlling your AdWords costs, visit the <a href="http://adwords.google.com/support/aw/bin/topic.py?hl=en&topic=16063">AdWords Help Center</a>.</div><div><br /></div><div>Posted by Emily Williams, <i>Inside AdWords</i> crew</div></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2010/04/three-ways-to-control-your-adwords.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Three ways to control your AdWords costs&url=https://adwords.googleblog.com/2010/04/three-ways-to-control-your-adwords.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2010/04/three-ways-to-control-your-adwords.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2010/04/three-ways-to-control-your-adwords.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Optimization' rel='tag'> Optimization </a> </span> </div> </div> </div> <div class='post' data-id='3256577665120513420' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2010/04/go-mobile-series-your-ads-on-ipad.html' itemprop='url' title='Go Mobile! Series: Your ads on the iPad'> Go Mobile! Series: Your ads on the iPad </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Friday, April 02, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Like many of you, we’re excited about the upcoming release of Apple’s iPad and the <a href="http://googlemobile.blogspot.com/2010/04/google-services-on-ipad-and-tablet.html">promise of tablet computers</a>. Innovative products like the iPad are on the cutting edge of a whole new class of devices that promise to make accessing information and content easier and more fun.<br /> <br /> Over the past year, we’ve been working to make sure that our advertising products work well on a different class of exciting new devices - mobile phones with full Internet browsers like the iPhone and those running Android. These mobile devices have exploded in popularity, and have allowed advertisers to achieve incremental reach and <a href="//www.google.com/mobileads/advertiser_successes.html">great results</a>. With these high-end phones making up 50% of mobile search queries, it’s highly valuable for advertisers to connect with these users.<br /> <br /> In many ways, an iPad is more similar to these mobile devices than to desktop and laptop computers. It runs on a mobile operating system, has a touchscreen, runs mobile apps, and is highly portable, suited for on-the-go browsing. For this reason we’ve decided for now to include the iPad as a mobile device in AdWords, which means that as AdWords advertisers, you can easily extend the reach of your current ad campaigns to these new types of devices.<br /> <br /> To ensure that your ads appear on new mobile devices like the iPad, simply make sure that you have “all mobile devices” selected in your campaign settings under the “Networks and devices” section. You can also use the default setting, "All available devices."<br /> <br /> <div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="//2.bp.blogspot.com/_X6aeJvBBv4o/S7ZU3ghnaNI/AAAAAAAAAG8/OMqMCWmmo_8/s1600/image03.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5455641311206402258" src="//2.bp.blogspot.com/_X6aeJvBBv4o/S7ZU3ghnaNI/AAAAAAAAAG8/OMqMCWmmo_8/s400/image03.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 195px;"></a><a href="//2.bp.blogspot.com/_X6aeJvBBv4o/S7ZU3ghnaNI/AAAAAAAAAG8/OMqMCWmmo_8/s1600/image03.png">(Click to view full size image)</a><br /> </div><br /> If you want to target the iPad specifically, our engineers are busy at work doing the final testing on an option to enable you to do just that. It will appear in the coming days when you choose to “target only selected mobile devices”. And don’t worry - if you’ve already changed your AdWords settings to not appear on these mobile devices, your ads won’t appear on the iPad.<br /> <br /> Of course, the world of devices like the iPad is in its infancy, and these devices may evolve in ways that we haven’t anticipated yet. So we’ll continue to watch the space and ensure that no matter which direction the devices go in next, we'll make sure to give advertisers the reach, control and features they’ll need to get great results from their ad campaigns.<br /> <br /> Posted by Paul Feng, Group Product Manager for Google Mobile Ads<br /> <span class="byline-author"></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Like many of you, we’re excited about the upcoming release of Apple’s iPad and the <a href="http://googlemobile.blogspot.com/2010/04/google-services-on-ipad-and-tablet.html">promise of tablet computers</a>. Innovative products like the iPad are on the cutting edge of a whole new class of devices that promise to make accessing information and content easier and more fun.<br /> <br /> Over the past year, we’ve been working to make sure that our advertising products work well on a different class of exciting new devices - mobile phones with full Internet browsers like the iPhone and those running Android. These mobile devices have exploded in popularity, and have allowed advertisers to achieve incremental reach and <a href="//www.google.com/mobileads/advertiser_successes.html">great results</a>. With these high-end phones making up 50% of mobile search queries, it’s highly valuable for advertisers to connect with these users.<br /> <br /> In many ways, an iPad is more similar to these mobile devices than to desktop and laptop computers. It runs on a mobile operating system, has a touchscreen, runs mobile apps, and is highly portable, suited for on-the-go browsing. For this reason we’ve decided for now to include the iPad as a mobile device in AdWords, which means that as AdWords advertisers, you can easily extend the reach of your current ad campaigns to these new types of devices.<br /> <br /> To ensure that your ads appear on new mobile devices like the iPad, simply make sure that you have “all mobile devices” selected in your campaign settings under the “Networks and devices” section. You can also use the default setting, "All available devices."<br /> <br /> <div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="//2.bp.blogspot.com/_X6aeJvBBv4o/S7ZU3ghnaNI/AAAAAAAAAG8/OMqMCWmmo_8/s1600/image03.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5455641311206402258" src="//2.bp.blogspot.com/_X6aeJvBBv4o/S7ZU3ghnaNI/AAAAAAAAAG8/OMqMCWmmo_8/s400/image03.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 195px;"></a><a href="//2.bp.blogspot.com/_X6aeJvBBv4o/S7ZU3ghnaNI/AAAAAAAAAG8/OMqMCWmmo_8/s1600/image03.png">(Click to view full size image)</a><br /> </div><br /> If you want to target the iPad specifically, our engineers are busy at work doing the final testing on an option to enable you to do just that. It will appear in the coming days when you choose to “target only selected mobile devices”. And don’t worry - if you’ve already changed your AdWords settings to not appear on these mobile devices, your ads won’t appear on the iPad.<br /> <br /> Of course, the world of devices like the iPad is in its infancy, and these devices may evolve in ways that we haven’t anticipated yet. So we’ll continue to watch the space and ensure that no matter which direction the devices go in next, we'll make sure to give advertisers the reach, control and features they’ll need to get great results from their ad campaigns.<br /> <br /> Posted by Paul Feng, Group Product Manager for Google Mobile Ads<br /> <span class="byline-author"></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2010/04/go-mobile-series-your-ads-on-ipad.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Go Mobile! Series: Your ads on the iPad&url=https://adwords.googleblog.com/2010/04/go-mobile-series-your-ads-on-ipad.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2010/04/go-mobile-series-your-ads-on-ipad.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2010/04/go-mobile-series-your-ads-on-ipad.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a 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dir='ltr' href='https://adwords.googleblog.com/search/label/Go%20Mobile%20Series'> Go Mobile Series </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/GoMo'> GoMo </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google'> Google </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20AdWords%20Certification%20Program'> Google AdWords Certification Program </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20Analytics'> Google Analytics </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20Display%20Network'> Google Display Network </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20Maps'> Google Maps </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20Merchant%20Center'> Google Merchant Center </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20My%20Business'> Google My Business </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/google%20play'> google play </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20Shopping'> Google Shopping </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20Trends'> Google Trends </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/google%2B'> google+ </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%2B%20Pages'> Google+ Pages </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/googlenew'> googlenew </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Hangout%20on%20Air'> Hangout on Air </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Help%20Desk%20Hangouts'> Help Desk Hangouts </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Help%20Forum'> Help Forum </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/holiday%20shopping'> holiday shopping </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Hotel%20Ads'> Hotel Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/html5'> html5 </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Impression%20Share'> Impression Share </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Insights'> Insights </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Interest%20Category%20Targeting'> Interest Category Targeting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Invalid%20clicks'> Invalid clicks </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Keywords'> Keywords </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Landing%20Page%20Quality'> Landing Page Quality </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Learn%20with%20Google'> Learn with Google </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Learning%20resources'> Learning resources </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/local'> local </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Local%20Inventory%20Ads'> Local Inventory Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/location'> location </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Location%20Extensions'> Location Extensions </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Location%20targeting'> Location targeting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/maps'> maps </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Measurement'> Measurement </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/measuremore'> measuremore </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Micro-Moments'> Micro-Moments </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Mobile'> Mobile </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/mobile%20sites'> mobile sites </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Multi-Screen'> Multi-Screen </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/My%20Business%20Story'> My Business Story </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/My%20Client%20Center'> My Client Center </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/New%20Ad%20Formats'> New Ad Formats </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/New%20features'> New features </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/New%20Interface'> New Interface </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/offer%20extensions'> offer extensions </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/offline%20results'> offline results </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/omni-channel%20retailers'> omni-channel retailers </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Opportunities%20tab'> Opportunities tab </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Optimization'> Optimization </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/pages%20for%20businesses'> pages for businesses </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Paused%20Ads'> Paused Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/placement%20exclusion%20lists'> placement exclusion lists </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Policy'> Policy </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Product%20Ads'> Product Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Product%20Listing%20Ads'> Product Listing Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/programmatic%20remarketing'> programmatic remarketing </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Promoted%20Places'> Promoted Places </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Promoted%20Videos'> Promoted Videos </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Quality%20Score'> Quality Score </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Related%20products'> Related products </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Remarketing'> Remarketing </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Remarketing%20Lists%20for%20Search%20Ads'> Remarketing Lists for Search Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Reporting'> Reporting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Reporting%20and%20Analytics'> Reporting and Analytics </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/research'> research </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/RLSA'> RLSA </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Search%20Ads'> Search Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Search%20Engine%20Strategies%20conference'> Search Engine Strategies conference </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Search%20for%20Brands'> Search for Brands </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Search%20Funnels'> Search Funnels </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Seasonal'> Seasonal </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Security'> Security </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Series'> Series </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/shared%20library'> shared library </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/sitelinks'> sitelinks </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Smart%20Phones'> Smart Phones </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/SMX%20East'> SMX East </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Social'> Social </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Step%20Inside%20Adwords'> Step Inside Adwords </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Success%20Stories'> Success Stories </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/System%20updates'> System updates </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Tablet'> Tablet </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Targeting'> Targeting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Testing%20opportunities'> Testing opportunities </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Think%20Insights'> Think Insights </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Think%20Marketing'> Think Marketing </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Think%20With%20Google'> Think With Google </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Think2010'> Think2010 </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Tips'> Tips </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Tools'> Tools </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Top%20Contributors'> Top Contributors </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/top%20of%20page%20bid%20estimates'> top of page bid estimates </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Tracking'> Tracking </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/TrueView'> TrueView </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/TV%20Ads'> TV Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Updates'> Updates </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/User%20Experience'> User Experience </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/ValueTrack'> ValueTrack </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Viewability'> Viewability </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Webinars'> Webinars </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Website%20Optimizer'> Website Optimizer </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/YouTube'> YouTube </a> </li> </ul> <div class='clear'></div> </div> </div><div class='widget BlogArchive' data-version='1' id='BlogArchive1'> <div class='tab'> <i class='material-icons icon'>  </i> <h2> Archive </h2> <i class='material-icons arrow'>  </i> </div> <div class='widget-content'> <div id='ArchiveList'> <div id='BlogArchive1_ArchiveList'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2018/'> 2018 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2017/'> 2017 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li 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class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate 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<div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   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class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2012/'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2011/'> 2011 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy toggle-open'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2010/'> 2010 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2009/'> 2009 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2008/'> 2008 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2007/'> 2007 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2006/'> 2006 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2005/'> 2005 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2005/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2005/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2005/10/'> Oct </a> </div> <div class='items'> 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