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} #sidebar-bottom { background: #f5f5f5; border-top:1px solid #eee; } #sidebar-bottom .widget { border-bottom: 1px solid #e0e0e0; padding: 15px 0; text-align: center; } #sidebar-bottom > div:last-child { border-bottom: 0; } #sidebar-bottom .text { line-height: 20px; } /* Home, forward, and backward pagination. */ .blog-pager { border-top : 1px #e0e0e0 solid; padding-top: 10px; margin-top: 15px; text-align: right !important; } #blog-pager { margin-botom: 0; margin-top: -14px; padding: 16px 0 0 0; } #blog-pager a { display: inline-block; } .blog-pager i.disabled { opacity: 0.2 !important; } .blog-pager i { color: black; margin-left: 16px; opacity: 0.54; } .blog-pager i:hover, .blog-pager i:active { opacity: 0.87; } #blog-pager-older-link, #blog-pager-newer-link { float: none; } .gplus-profile { background-color: #fafafa; border: 1px solid #eee; overflow: hidden; width: 212px; } .gplus-profile-inner { margin-left: -1px; margin-top: -1px; } /* Sidebar follow buttons. */ .followgooglewrapper { padding: 12px 0 0 0; } .loading { visibility: hidden; } .detail-page .post-footer .cmt_iframe_holder { padding-top: 40px !important; } /** Desktop **/ @media (max-width: 900px) { .col-right { display: none; } .col-main { margin-right: 0; min-width: initial; } .footer-outer { display: none; } .cols-wrapper { min-width: initial; } .google-footer-outer { background-color: #f5f5f5; } } /** Tablet **/ @media (max-width: 712px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 40px; } } /* An extra breakpoint accommodating for long blog titles. */ @media (max-width: 600px) { .header-left { height: 100%; top: inherit; margin-top: 0; -webkit-transform: initial; transform: initial; } .header-title { margin-top: 18px; } .header-inner .google-logo { height: 40px; margin-top: 3px; } .header-inner .google-logo img { height: 42px; } .header-title h2 { font-size: 32px; line-height: 40px; } .header-desc { bottom: 24px; position: absolute; } } /** Mobile/small desktop window; also landscape. **/ @media (max-width: 480px), (max-height: 480px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 16px; 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} /** List page tweaks. **/ .list-page .post-original { display: none; } .list-page .post-summary { display: block; } .list-page .comment-container { display: none; } .list-page #blog-pager { padding-top: 0; border: 0; margin-top: -8px; } .list-page .label-footer { display: none; } .list-page #main .post .post-footer { border-bottom: 1px solid #eee; margin: -16px 0 0 0; padding: 0 0 20px 0; } .list-page .post .share { display: none; } /** Detail page tweaks. **/ .detail-page .post-footer .cmt_iframe_holder { padding-top: 32px !important; } .detail-page .label-footer { margin-bottom: 0; } .detail-page #main .post .post-footer { padding-bottom: 0; } .detail-page #comments { display: none; } } [data-about-pullquote], [data-is-preview], [data-about-syndication] { display: none; } </style> <noscript> <style> .loading { visibility: visible }</style> </noscript> <script type='text/javascript'> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','https://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-18008-2', 'auto', 'blogger'); ga('blogger.send', 'pageview'); </script> <link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=3390965&zx=c496e330-1eab-4e53-bf29-007a1ee84b19' media='none' onload='if(media!='all')media='all'' rel='stylesheet'/><noscript><link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=3390965&zx=c496e330-1eab-4e53-bf29-007a1ee84b19' rel='stylesheet'/></noscript> <meta name='google-adsense-platform-account' content='ca-host-pub-1556223355139109'/> <meta name='google-adsense-platform-domain' content='blogspot.com'/> </head> <body> <script type='text/javascript'> //<![CDATA[ var axel = Math.random() + ""; var a = axel * 10000000000000; document.write('<iframe src="https://2542116.fls.doubleclick.net/activityi;src=2542116;type=gblog;cat=googl0;ord=ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>'); //]]> </script> <noscript> <img alt='' height='1' src='https://ad.doubleclick.net/ddm/activity/src=2542116;type=gblog;cat=googl0;ord=1?' width='1'/> </noscript>  <div class='butter-bar'> We've moved! <a href='https://blog.google/products/ads/' target='_blank'>Check out the new Google Ads blog.</a> </div> <div class='header-outer'> <div class='header-inner'> <div class='section' id='header'><div class='widget Header' data-version='1' id='Header1'> <div class='header-left'> <div class='header-title'> <a class='google-logo' href='https://adwords.googleblog.com/'> <img height='50' src='https://www.gstatic.com/images/branding/googlelogo/2x/googlelogo_color_150x54dp.png'/> </a> <a href='/.'> <h2> Inside AdWords </h2> </a> </div> <div class='header-desc'> Google's official blog for news, tips and information on AdWords </div> </div> </div></div> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='featured'>  <h2 class='title'>We've moved!</h2> <p class='feature-desc'>Check out and subscribe to the <a href='https://blog.google/products/ads/' title='Livestream form'><strong>new Google Ads blog</strong></a>.</p> </div> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='2917150067150159224' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2010/10/youtube-promoted-videos-serves-its.html' itemprop='url' title='YouTube Promoted Videos serves its 500,000,000th video view'> YouTube Promoted Videos serves its 500,000,000th video view </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Friday, October 29, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div><i style="line-height: 15px; background-color: rgb(255, 255, 255); "><span class="Apple-style-span" ><span class="Apple-style-span" style="border-collapse: collapse; "><span style="background-color: transparent; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Editor's Note: </span></span><span style="color: rgb(34, 34, 34); background-color: rgba(255, 255, 255, 0.917969); ">As of December 1st, 2011, you will start to see Promoted Videos referred to as TrueView in-search and TrueView in-display.</span></span></i></div><div><span class="Apple-style-span" ><br /></span></div><span class="Apple-style-span" >YouTube served its 500,000,000th Promoted Video view this week. Using Promoted Videos (<a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=162449">available in your AdWords account</a>), businesses can promote a video against search results on YouTube. But Promoted Videos offers a discovery component as well, allowing advertiser’s messages to be promoted against related content (BBQ grills shown against recipes for hamburgers) that someone may be viewing as they browse videos on YouTube. For more information on new product enhancements, please see <a href="http://youtube-global.blogspot.com/2010/10/promoted-videos-hit-half-billion-views.html">the full story</a> on the YouTube blog.<br /><br /><span class="byline-author">Posted by Dan Friedman, <i>Inside AdWords</i> crew</span></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div><i style="line-height: 15px; background-color: rgb(255, 255, 255); "><span class="Apple-style-span" ><span class="Apple-style-span" style="border-collapse: collapse; "><span style="background-color: transparent; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Editor's Note: </span></span><span style="color: rgb(34, 34, 34); background-color: rgba(255, 255, 255, 0.917969); ">As of December 1st, 2011, you will start to see Promoted Videos referred to as TrueView in-search and TrueView in-display.</span></span></i></div><div><span class="Apple-style-span" ><br /></span></div><span class="Apple-style-span" >YouTube served its 500,000,000th Promoted Video view this week. Using Promoted Videos (<a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=162449">available in your AdWords account</a>), businesses can promote a video against search results on YouTube. But Promoted Videos offers a discovery component as well, allowing advertiser’s messages to be promoted against related content (BBQ grills shown against recipes for hamburgers) that someone may be viewing as they browse videos on YouTube. For more information on new product enhancements, please see <a href="http://youtube-global.blogspot.com/2010/10/promoted-videos-hit-half-billion-views.html">the full story</a> on the YouTube blog.<br /><br /><span class="byline-author">Posted by Dan Friedman, <i>Inside AdWords</i> crew</span></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2010/10/youtube-promoted-videos-serves-its.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:YouTube Promoted Videos serves its 500,000,000th video view&url=https://adwords.googleblog.com/2010/10/youtube-promoted-videos-serves-its.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2010/10/youtube-promoted-videos-serves-its.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2010/10/youtube-promoted-videos-serves-its.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/YouTube' rel='tag'> YouTube </a> </span> </div> </div> </div> <div class='post' data-id='2682274309199405305' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2010/10/for-uk-learn-how-to-expand-your.html' itemprop='url' title='For the UK: Learn how to expand your business internationally'> For the UK: Learn how to expand your business internationally </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, October 27, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div>Today, Wednesday October 27th, we’ll be hosting a <a href="//www.google.com/url?q=https://googleemea.connectsolutions.com/common/html/registration.html?%26host%3Dhttps://googleemea.connectsolutions.com%26eventId%3D1685966%26locale%3Den&sa=D&sntz=1&usg=AFQjCNEg2iQIYmW3y860tkNWXblZq01jKA">live online course</a> on international expansion opportunities for small and medium businesses in the UK using AdWords. This interactive presentation will be delivered by an Online Media Specialist and will take approximately one hour, including time for Q&A. </div><div><br /></div><div>During the course we’ll provide you with information to help you start selling your products in other countries using AdWords and other Google tools. We’ll also talk about important things to keep in mind when advertising your products internationally.</div><div><br /></div><div>First, we’ll have an overview of expansion opportunities in Europe and then we'll walk through different tools and practices to facilitate your business expansion. You’ll learn how to build multilingual campaigns using <a href="http://www.google.co.uk/intl/en/exportadviser/">Export Adviser</a> and <a href="http://translate.google.com/toolkit">Google Translation Kit</a>.</div><div><br /></div><div>The course will take approximately 1 hour today, Wednesday from 3pm - 4pm BST / GMT+1 (London).</div><div><br /></div><div>If you're based in the UK and interested in this course, <a href="//www.google.com/url?q=https://googleemea.connectsolutions.com/common/html/registration.html?%26host%3Dhttps://googleemea.connectsolutions.com%26eventId%3D1685966%26locale%3Den&sa=D&sntz=1&usg=AFQjCNEg2iQIYmW3y860tkNWXblZq01jKA">sign up now</a>!</div><div><br /><span class="byline-author">Posted by Jason Shafton, <i>Inside AdWords</i> crew</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div>Today, Wednesday October 27th, we’ll be hosting a <a href="//www.google.com/url?q=https://googleemea.connectsolutions.com/common/html/registration.html?%26host%3Dhttps://googleemea.connectsolutions.com%26eventId%3D1685966%26locale%3Den&sa=D&sntz=1&usg=AFQjCNEg2iQIYmW3y860tkNWXblZq01jKA">live online course</a> on international expansion opportunities for small and medium businesses in the UK using AdWords. This interactive presentation will be delivered by an Online Media Specialist and will take approximately one hour, including time for Q&A. </div><div><br /></div><div>During the course we’ll provide you with information to help you start selling your products in other countries using AdWords and other Google tools. We’ll also talk about important things to keep in mind when advertising your products internationally.</div><div><br /></div><div>First, we’ll have an overview of expansion opportunities in Europe and then we'll walk through different tools and practices to facilitate your business expansion. You’ll learn how to build multilingual campaigns using <a href="http://www.google.co.uk/intl/en/exportadviser/">Export Adviser</a> and <a href="http://translate.google.com/toolkit">Google Translation Kit</a>.</div><div><br /></div><div>The course will take approximately 1 hour today, Wednesday from 3pm - 4pm BST / GMT+1 (London).</div><div><br /></div><div>If you're based in the UK and interested in this course, <a href="//www.google.com/url?q=https://googleemea.connectsolutions.com/common/html/registration.html?%26host%3Dhttps://googleemea.connectsolutions.com%26eventId%3D1685966%26locale%3Den&sa=D&sntz=1&usg=AFQjCNEg2iQIYmW3y860tkNWXblZq01jKA">sign up now</a>!</div><div><br /><span class="byline-author">Posted by Jason Shafton, <i>Inside AdWords</i> crew</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2010/10/for-uk-learn-how-to-expand-your.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:For the UK: Learn how to expand your business internationally&url=https://adwords.googleblog.com/2010/10/for-uk-learn-how-to-expand-your.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2010/10/for-uk-learn-how-to-expand-your.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2010/10/for-uk-learn-how-to-expand-your.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/AdWords%20Online%20Classroom' rel='tag'> AdWords Online Classroom </a> </span> </div> </div> </div> <div class='post' data-id='6923923589305447750' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2010/10/report-center-is-retiring-soon.html' itemprop='url' title='The Report Center is retiring soon'> The Report Center is retiring soon </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, October 26, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Back in June we began <a href="http://adwords.blogspot.com/2010/06/changes-to-reporting-in-adwords.html">moving AdWords reports into the Campaigns tab</a>. Since then, we’ve copied over <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=177116">every key AdWords report</a>, letting you quickly download your data from the same pages where you manage your campaigns.<br /> <br /> In the next few weeks we’ll finish the transition and retire the Report Center entirely. From then on you’ll schedule and download all of your reports from within AdWords campaign management. <br /> <br /> We’ve made the transition to this new style of reporting gradually, collecting feedback from advertisers and <a href="http://adwords.blogspot.com/2010/09/few-updates-on-reporting-in-adwords.html">making adjustments accordingly</a>. <br /> <br /> For example, we heard that you had a hard time finding specific reporting options in your account. To help, we’ve added relevant FAQs to the download menus in the Campaigns tab, enabling you to find the views and metrics you’re interested in more easily. <br /> <br /> If you’re currently downloading reports from the Campaigns tab, you’ve already adjusted to the bulk of the changes, and you’ll find that each of your scheduled reports have been copied to the <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=177115">Control Panel & Library</a>. We’ll delete any old versions of scheduled reports from the Reports tab, and stop sending the emails associated with them, by early November. Shortly thereafter, we’ll remove the Report Center entirely. <br /> <br /> To prepare for the retirement, you can compare the scheduled reports in the <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=178485">Reports section</a> of your Control Panel & Library to the old versions of your scheduled reports in the Report Center, then make any necessary adjustments to make sure you’re getting the data you want, in the format you want. <br /> <br /> If you’re looking for additional resources to guide you through the changes, you can visit the <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=177116">AdWords Help Cente</a>r for articles on each report. We’ve also published a <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=188976">before and after guide to keyword reporting</a> to give you a step-by-step tutorial to running one of the most popular AdWords reports. <br /> <br /> Thanks again for your patience during the transition. If you have any additional feedback on AdWords reporting, please continue to <a href="https://survey.googleratings.com/wix/p4080007.aspx?SR=email%3Chttps://survey.googleratings.com/wix/p4080007.aspx?SR=web">send it our way</a>.<br /> <br /> <span class="byline-author">Posted by Gordon Zhu, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Back in June we began <a href="http://adwords.blogspot.com/2010/06/changes-to-reporting-in-adwords.html">moving AdWords reports into the Campaigns tab</a>. Since then, we’ve copied over <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=177116">every key AdWords report</a>, letting you quickly download your data from the same pages where you manage your campaigns.<br /> <br /> In the next few weeks we’ll finish the transition and retire the Report Center entirely. From then on you’ll schedule and download all of your reports from within AdWords campaign management. <br /> <br /> We’ve made the transition to this new style of reporting gradually, collecting feedback from advertisers and <a href="http://adwords.blogspot.com/2010/09/few-updates-on-reporting-in-adwords.html">making adjustments accordingly</a>. <br /> <br /> For example, we heard that you had a hard time finding specific reporting options in your account. To help, we’ve added relevant FAQs to the download menus in the Campaigns tab, enabling you to find the views and metrics you’re interested in more easily. <br /> <br /> If you’re currently downloading reports from the Campaigns tab, you’ve already adjusted to the bulk of the changes, and you’ll find that each of your scheduled reports have been copied to the <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=177115">Control Panel & Library</a>. We’ll delete any old versions of scheduled reports from the Reports tab, and stop sending the emails associated with them, by early November. Shortly thereafter, we’ll remove the Report Center entirely. <br /> <br /> To prepare for the retirement, you can compare the scheduled reports in the <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=178485">Reports section</a> of your Control Panel & Library to the old versions of your scheduled reports in the Report Center, then make any necessary adjustments to make sure you’re getting the data you want, in the format you want. <br /> <br /> If you’re looking for additional resources to guide you through the changes, you can visit the <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=177116">AdWords Help Cente</a>r for articles on each report. We’ve also published a <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=188976">before and after guide to keyword reporting</a> to give you a step-by-step tutorial to running one of the most popular AdWords reports. <br /> <br /> Thanks again for your patience during the transition. If you have any additional feedback on AdWords reporting, please continue to <a href="https://survey.googleratings.com/wix/p4080007.aspx?SR=email%3Chttps://survey.googleratings.com/wix/p4080007.aspx?SR=web">send it our way</a>.<br /> <br /> <span class="byline-author">Posted by Gordon Zhu, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2010/10/report-center-is-retiring-soon.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:The Report Center is retiring soon&url=https://adwords.googleblog.com/2010/10/report-center-is-retiring-soon.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2010/10/report-center-is-retiring-soon.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2010/10/report-center-is-retiring-soon.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Announcements' rel='tag'> Announcements </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Reporting%20and%20Analytics' rel='tag'> Reporting and Analytics </a> </span> </div> </div> </div> <div class='post' data-id='3724717920379676623' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2010/10/hot-on-heels-of-new-search-funnels.html' itemprop='url' title='Query Paths in Search Funnels'> Query Paths in Search Funnels </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Friday, October 22, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Hot on the heels of the new Search Funnels features that were <a href="http://adwords.blogspot.com/2010/10/new-features-in-search-funnels.html">recently launched</a>, here’s another new feature: The Top Paths (Query Paths) report.<br /> <br /> Broad match keywords in your AdWords account may be matched to a variety of keywords your users are searching for. You bid on certain keywords, but what about the actual queries that these keywords were matched to? You can see Keyword Paths within Search Funnels - and now, you can see Query Paths as well.<br /> <br /> Within the existing Top Paths reports:<br /> <br /> <div style="text-align: center;"><a href="//4.bp.blogspot.com/_UAWswYaIweI/TMG3JQg8D6I/AAAAAAAAABA/ZD2WoIBzYGQ/s1600/1.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="//4.bp.blogspot.com/_UAWswYaIweI/TMG3JQg8D6I/AAAAAAAAABA/ZD2WoIBzYGQ/s1600/1.gif"></a></div><br /> <div style="text-align: center;"><a href="//4.bp.blogspot.com/_UAWswYaIweI/TMG3JQg8D6I/AAAAAAAAABA/ZD2WoIBzYGQ/s1600/1.gif">click for full size image</a></div><br /> Select the <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=172944">Top Paths (Query Paths)</a> option in the Dimension drop down menu to show you the actual queries that were matched to your ads and clicked prior to a conversion.<br /> <br /> <div style="text-align: center;"><a href="//3.bp.blogspot.com/_UAWswYaIweI/TMG3cYMOdnI/AAAAAAAAABE/g5TlEG0uIlg/s1600/SF+++query+paths.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="288" src="//3.bp.blogspot.com/_UAWswYaIweI/TMG3cYMOdnI/AAAAAAAAABE/g5TlEG0uIlg/s400/SF+++query+paths.gif" width="400"></a></div><br /> <div style="text-align: center;"><a href="//3.bp.blogspot.com/_UAWswYaIweI/TMG3cYMOdnI/AAAAAAAAABE/g5TlEG0uIlg/s1600/SF+++query+paths.gif">click for full size image</a></div><br /> Note: this option will only show queries for search ads that were clicked, and not for impressions.<br /> <br /> This data gives even more insight into the searches users make before finding and then purchasing on your site. With this information, you should be able to better target these users by seeing how they find you, and gain confidence in bidding on keywords that convert or assist in the conversion path.<br /> <br /> <span class="byline-author">Posted by Gordon Zhu, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Hot on the heels of the new Search Funnels features that were <a href="http://adwords.blogspot.com/2010/10/new-features-in-search-funnels.html">recently launched</a>, here’s another new feature: The Top Paths (Query Paths) report.<br /> <br /> Broad match keywords in your AdWords account may be matched to a variety of keywords your users are searching for. You bid on certain keywords, but what about the actual queries that these keywords were matched to? You can see Keyword Paths within Search Funnels - and now, you can see Query Paths as well.<br /> <br /> Within the existing Top Paths reports:<br /> <br /> <div style="text-align: center;"><a href="//4.bp.blogspot.com/_UAWswYaIweI/TMG3JQg8D6I/AAAAAAAAABA/ZD2WoIBzYGQ/s1600/1.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="//4.bp.blogspot.com/_UAWswYaIweI/TMG3JQg8D6I/AAAAAAAAABA/ZD2WoIBzYGQ/s1600/1.gif"></a></div><br /> <div style="text-align: center;"><a href="//4.bp.blogspot.com/_UAWswYaIweI/TMG3JQg8D6I/AAAAAAAAABA/ZD2WoIBzYGQ/s1600/1.gif">click for full size image</a></div><br /> Select the <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=172944">Top Paths (Query Paths)</a> option in the Dimension drop down menu to show you the actual queries that were matched to your ads and clicked prior to a conversion.<br /> <br /> <div style="text-align: center;"><a href="//3.bp.blogspot.com/_UAWswYaIweI/TMG3cYMOdnI/AAAAAAAAABE/g5TlEG0uIlg/s1600/SF+++query+paths.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="288" src="//3.bp.blogspot.com/_UAWswYaIweI/TMG3cYMOdnI/AAAAAAAAABE/g5TlEG0uIlg/s400/SF+++query+paths.gif" width="400"></a></div><br /> <div style="text-align: center;"><a href="//3.bp.blogspot.com/_UAWswYaIweI/TMG3cYMOdnI/AAAAAAAAABE/g5TlEG0uIlg/s1600/SF+++query+paths.gif">click for full size image</a></div><br /> Note: this option will only show queries for search ads that were clicked, and not for impressions.<br /> <br /> This data gives even more insight into the searches users make before finding and then purchasing on your site. With this information, you should be able to better target these users by seeing how they find you, and gain confidence in bidding on keywords that convert or assist in the conversion path.<br /> <br /> <span class="byline-author">Posted by Gordon Zhu, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2010/10/hot-on-heels-of-new-search-funnels.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Query Paths in Search Funnels&url=https://adwords.googleblog.com/2010/10/hot-on-heels-of-new-search-funnels.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2010/10/hot-on-heels-of-new-search-funnels.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2010/10/hot-on-heels-of-new-search-funnels.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Conversion%20Tracking' rel='tag'> Conversion Tracking </a> , <a class='label' href='https://adwords.googleblog.com/search/label/New%20features' rel='tag'> New features </a> </span> </div> </div> </div> <div class='post' data-id='5887167133567632220' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2010/10/see-potential-placements-for-google.html' itemprop='url' title='See potential placements for Google Display Network campaigns'> See potential placements for Google Display Network campaigns </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, October 21, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Since the inception of the <a href="//www.google.com/adwords/displaynetwork/">Google Display Network</a>, <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=91765">contextual targeting</a> has helped you to reach users effectively. This type of targeting allows you to show your ads next to related web content that users visit across millions of sites on the Display Network.<br /> <br /> Today, we’re announcing an AdWords feature that provides you with example sites in the Display Network where your ads may appear when using contextual targeting. The example sites are based on the keyword list you provide when creating your campaign, and are available for campaigns that are solely running on the Display Network. Starting this week, the feature will be available to a limited set of advertisers, and will become more broadly available in the coming weeks.<br /> <br /> Since contextual targeting happens in real-time across millions of sites in the Google Display Network, with this feature, you get insight into the types of sites where your ads can appear. Seeing example sites before your campaign runs can help you to refine your keyword lists to ensure optimal targeting. Along with example sites where your ads can appear, you can also see a suggested bid for your ad group. The example placements we provide are meant as a guide to help you get a sense of where your ads can appear. They’re not an accurate representation of actual placements, which can vary with the dynamics of the<a href="//www.google.com/url?sa=D&q=http://adwords.blogspot.com/2009/03/introduction-to-ad-auction.html"> ad auction</a> once your ads are showing.<br /> <br /> While this feature provides a deeper level of transparency before your ads run, as always, once your campaigns begins to run, you can access site- and URL-level reporting that shows the specific places in the GDN where your ads actually appeared.<br /> <br /> To see potential placements when creating your campaign, your can click the "See potential placements" button when selecting keywords for display-only ad groups in the new ad group creation interface. Please visit our <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=187635">Help Center</a> to learn more.<br /> <br /> <span class="byline-author">Posted by Gordon Zhu, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Since the inception of the <a href="//www.google.com/adwords/displaynetwork/">Google Display Network</a>, <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=91765">contextual targeting</a> has helped you to reach users effectively. This type of targeting allows you to show your ads next to related web content that users visit across millions of sites on the Display Network.<br /> <br /> Today, we’re announcing an AdWords feature that provides you with example sites in the Display Network where your ads may appear when using contextual targeting. The example sites are based on the keyword list you provide when creating your campaign, and are available for campaigns that are solely running on the Display Network. Starting this week, the feature will be available to a limited set of advertisers, and will become more broadly available in the coming weeks.<br /> <br /> Since contextual targeting happens in real-time across millions of sites in the Google Display Network, with this feature, you get insight into the types of sites where your ads can appear. Seeing example sites before your campaign runs can help you to refine your keyword lists to ensure optimal targeting. Along with example sites where your ads can appear, you can also see a suggested bid for your ad group. The example placements we provide are meant as a guide to help you get a sense of where your ads can appear. They’re not an accurate representation of actual placements, which can vary with the dynamics of the<a href="//www.google.com/url?sa=D&q=http://adwords.blogspot.com/2009/03/introduction-to-ad-auction.html"> ad auction</a> once your ads are showing.<br /> <br /> While this feature provides a deeper level of transparency before your ads run, as always, once your campaigns begins to run, you can access site- and URL-level reporting that shows the specific places in the GDN where your ads actually appeared.<br /> <br /> To see potential placements when creating your campaign, your can click the "See potential placements" button when selecting keywords for display-only ad groups in the new ad group creation interface. Please visit our <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=187635">Help Center</a> to learn more.<br /> <br /> <span class="byline-author">Posted by Gordon Zhu, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2010/10/see-potential-placements-for-google.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:See potential placements for Google Display Network campaigns&url=https://adwords.googleblog.com/2010/10/see-potential-placements-for-google.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2010/10/see-potential-placements-for-google.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2010/10/see-potential-placements-for-google.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Announcements' rel='tag'> Announcements </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Display%20Network' rel='tag'> Display Network </a> , <a class='label' href='https://adwords.googleblog.com/search/label/New%20features' rel='tag'> New features </a> </span> </div> </div> </div> <div class='post' data-id='8597610373214368290' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2010/10/bid-simulator-reaches-new-level.html' itemprop='url' title='The Bid Simulator reaches a new level'> The Bid Simulator reaches a new level </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, October 20, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span style="font-size:100%;"><span style="font-family:arial;">A few weeks ago, we announced the launch of </span><a style="font-family: arial;" href="http://adwords.blogspot.com/2010/09/reaching-for-top-spot-estimated-top.html">Estimated Top Impressions</a><span style="font-family:arial;"> in the bid simulator. Today we’re announcing another improvement: the ability to view bid simulations across keywords in an ad group at once. With this launch, we hope to give you a faster and more scalable way of making bidding decisions across keywords in aggregate.</span><br /><br /><span style="font-family:arial;">The ad group level bid simulator provides</span></span><span style="font-size:100%;"><span style="font-family:arial;"> simulations for two types of changes:</span><br /></span><ol style="font-family:arial;"><li><span style="font-size:100%;"><span>Applying a single bid to all the keywords in the ad group.</span></span></li><li>Updating the ad group default bid (this only impacts those keywords that do not have their own keyword-level CPC bid and use the ad group default bid).<br /></li></ol><span style="font-size:100%;"><span style="font-family:arial;">If you’re like many advertisers and manage your bids at the keyword-level, it may be worth taking a look at ad group level bid simulations: You could be surprised to find out that, in some </span></span><span style="font-size:100%;"><span style="font-family:arial;">cases, you could have achieved similar or better results had you managed your bids by using a single ad group default Max CPC bid.</span><br /><br /></span><span style="font-size:100%;"><span style="font-family:arial;"><span style="font-size:100%;">Let’s take a closer look at an ad group where this is the case:</span><br /><br /></span></span><div style="text-align: center;"><a href="https://lh4.googleusercontent.com/wIFZAvgTy9utwzPbdTNvLSfblm038K-JlhCOkDiO4SHfw8r2T3ko8eeB_C3akaw4GV55rN1CaOK-JtYpV3AaPSYJ3A9ItJ2tk67r9pbLJ0iGuYn06A"><img alt="" border="0" src="https://lh4.googleusercontent.com/wIFZAvgTy9utwzPbdTNvLSfblm038K-JlhCOkDiO4SHfw8r2T3ko8eeB_C3akaw4GV55rN1CaOK-JtYpV3AaPSYJ3A9ItJ2tk67r9pbLJ0iGuYn06A" style="cursor: pointer; width: 660px; height: 332px;" /></a></div><span style="font-size:100%;"> </span><div style="text-align: center;"><span style="font-size:100%;"><a href="https://lh4.googleusercontent.com/wIFZAvgTy9utwzPbdTNvLSfblm038K-JlhCOkDiO4SHfw8r2T3ko8eeB_C3akaw4GV55rN1CaOK-JtYpV3AaPSYJ3A9ItJ2tk67r9pbLJ0iGuYn06A"><span style="font-family:arial;">click for full size image</span></a></span><br /></div><span style="font-size:100%;"> <span style="font-family:arial;"><br /><span style="font-size:100%;">The highlighted row shows that, for the past seven days, the ad group received 339 clicks, costing a total of $182.37. Beneath this row, you can see simulations for the potential clicks, cost, and impressions that the ad group could have received had the keywords all used a single Max CPC bid.</span></span></span><span style="font-size:100%;"><br /></span><span style="font-size:100%;"><br /><span style="font-family:arial;">In this case, if all keywords in the ad group had used a Max. CPC bid of $0.53, the ad group could have received an additional 49 clicks (for a total of 398) for about the same cost ($182). Thus, if clicks from all keywords in the ad group are equally valuable to the advertiser, it would make sense to set a single bid of $0.53 to all the keywords.</span><br /><br /><span style="font-family:arial;">Note: For this type of bid simulation, look to see if the yellow dot is above the green line in the chart to the right of the table. If it is, this indicates that you may be able to get more clicks for the same cost. </span></span><span style="font-size:100%;"><br /><br /></span><span style="font-size:100%;"><span style="font-family:arial;">If a few keywords in an ad group are especially profitable to your business (i.e. they convert at higher conversion rates or at higher values) you may choose to manage them separately by assigning keyword-level Max CPC bids. If this is the case, the bid simulator will display simulations for the remaining keywords in the ad group that use the ad group default bid. If you select a new ad group default bid, this bid will apply to all keywords in the ad group for which you haven’t specified a keyword-level Max CPC.</span></span><br /><span style="font-size:100%;"><br /></span><div style="text-align: center;"><a href="https://lh6.googleusercontent.com/G3Pwp05NnscqoIzQbcIqoC2ZP3Wvk_2jYEMHOv3tIEgFJ0gz0XFciF9zoOXpiRJhpSY-9orGCoZUjqvBxfa-3zB2-kR-M3q42xBTXOV_eueoz9yDLg"><img alt="" border="0" src="https://lh6.googleusercontent.com/G3Pwp05NnscqoIzQbcIqoC2ZP3Wvk_2jYEMHOv3tIEgFJ0gz0XFciF9zoOXpiRJhpSY-9orGCoZUjqvBxfa-3zB2-kR-M3q42xBTXOV_eueoz9yDLg" style="cursor: pointer; width: 688px; height: 399px;" /></a><br /></div><span style="font-size:100%;"><span style="font-family:arial;"><br /></span></span><div style="text-align: center;"><span style="font-size:100%;"><a href="https://lh6.googleusercontent.com/G3Pwp05NnscqoIzQbcIqoC2ZP3Wvk_2jYEMHOv3tIEgFJ0gz0XFciF9zoOXpiRJhpSY-9orGCoZUjqvBxfa-3zB2-kR-M3q42xBTXOV_eueoz9yDLg"><span style="font-family:arial;">click for full size image</span></a></span><br /></div><span style="font-size:100%;"><span style="font-family:arial;"><br /><span style="font-size:100%;">Here are two tips to help you get the most out of the bid simulator:</span></span><span style="font-size:100%;"><br /></span></span><ol><li style="font-family: arial;font-family:arial;" ><span style="font-size:100%;"><span style="font-size:100%;">Check out ad group level simulations to find out if using a single bid for all the keywords in the ad group could save you time and money.</span></span></li><li><span style="font-family: arial;font-family:arial;font-size:100%;" >If you view a bid simulation for a specific keyword and do not see click cost estimates, this is likely because the keyword doesn’t receive enough traffic. Consider managing low traffic keywords in aggregate by using the ad group default bid for them by deleting their keyword level bids.</span><br /></li></ol><span style="font-size:100%;"><br /></span><div style="text-align: center;"><a href="https://lh3.googleusercontent.com/dNibSt6U0kFza8MrJyG3HMQy3o2y6Jgd2ZOTnJDNktQOa-fC5rloZ-TKUrFPe0kozJRfFs1yHv5J9zL3wGrKfIqslnBOprPkbgscFszI96C7Lavi0g"><img alt="" border="0" src="https://lh3.googleusercontent.com/dNibSt6U0kFza8MrJyG3HMQy3o2y6Jgd2ZOTnJDNktQOa-fC5rloZ-TKUrFPe0kozJRfFs1yHv5J9zL3wGrKfIqslnBOprPkbgscFszI96C7Lavi0g" style="cursor: pointer; width: 477px; height: 233px;" /></a><br /><br /><span style="font-size:100%;"><a href="https://lh3.googleusercontent.com/dNibSt6U0kFza8MrJyG3HMQy3o2y6Jgd2ZOTnJDNktQOa-fC5rloZ-TKUrFPe0kozJRfFs1yHv5J9zL3wGrKfIqslnBOprPkbgscFszI96C7Lavi0g"><span style="font-family:arial;">click for full size image</span></a></span><br /><span style="font-size:100%;"><br /></span></div><span style="font-size:100%;"><span style="font-family:arial;">To see ad group level bid simulations, go to the “Ad groups” tab and look at the “Default Max. CPC” column in our chart icon.</span></span><br /><br />Post <span class="byline-author">Posted by Nathania Lozada, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <span style="font-size:100%;"><span style="font-family:arial;">A few weeks ago, we announced the launch of </span><a style="font-family: arial;" href="http://adwords.blogspot.com/2010/09/reaching-for-top-spot-estimated-top.html">Estimated Top Impressions</a><span style="font-family:arial;"> in the bid simulator. Today we’re announcing another improvement: the ability to view bid simulations across keywords in an ad group at once. With this launch, we hope to give you a faster and more scalable way of making bidding decisions across keywords in aggregate.</span><br /><br /><span style="font-family:arial;">The ad group level bid simulator provides</span></span><span style="font-size:100%;"><span style="font-family:arial;"> simulations for two types of changes:</span><br /></span><ol style="font-family:arial;"><li><span style="font-size:100%;"><span>Applying a single bid to all the keywords in the ad group.</span></span></li><li>Updating the ad group default bid (this only impacts those keywords that do not have their own keyword-level CPC bid and use the ad group default bid).<br /></li></ol><span style="font-size:100%;"><span style="font-family:arial;">If you’re like many advertisers and manage your bids at the keyword-level, it may be worth taking a look at ad group level bid simulations: You could be surprised to find out that, in some </span></span><span style="font-size:100%;"><span style="font-family:arial;">cases, you could have achieved similar or better results had you managed your bids by using a single ad group default Max CPC bid.</span><br /><br /></span><span style="font-size:100%;"><span style="font-family:arial;"><span style="font-size:100%;">Let’s take a closer look at an ad group where this is the case:</span><br /><br /></span></span><div style="text-align: center;"><a href="https://lh4.googleusercontent.com/wIFZAvgTy9utwzPbdTNvLSfblm038K-JlhCOkDiO4SHfw8r2T3ko8eeB_C3akaw4GV55rN1CaOK-JtYpV3AaPSYJ3A9ItJ2tk67r9pbLJ0iGuYn06A"><img alt="" border="0" src="https://lh4.googleusercontent.com/wIFZAvgTy9utwzPbdTNvLSfblm038K-JlhCOkDiO4SHfw8r2T3ko8eeB_C3akaw4GV55rN1CaOK-JtYpV3AaPSYJ3A9ItJ2tk67r9pbLJ0iGuYn06A" style="cursor: pointer; width: 660px; height: 332px;" /></a></div><span style="font-size:100%;"> </span><div style="text-align: center;"><span style="font-size:100%;"><a href="https://lh4.googleusercontent.com/wIFZAvgTy9utwzPbdTNvLSfblm038K-JlhCOkDiO4SHfw8r2T3ko8eeB_C3akaw4GV55rN1CaOK-JtYpV3AaPSYJ3A9ItJ2tk67r9pbLJ0iGuYn06A"><span style="font-family:arial;">click for full size image</span></a></span><br /></div><span style="font-size:100%;"> <span style="font-family:arial;"><br /><span style="font-size:100%;">The highlighted row shows that, for the past seven days, the ad group received 339 clicks, costing a total of $182.37. Beneath this row, you can see simulations for the potential clicks, cost, and impressions that the ad group could have received had the keywords all used a single Max CPC bid.</span></span></span><span style="font-size:100%;"><br /></span><span style="font-size:100%;"><br /><span style="font-family:arial;">In this case, if all keywords in the ad group had used a Max. CPC bid of $0.53, the ad group could have received an additional 49 clicks (for a total of 398) for about the same cost ($182). Thus, if clicks from all keywords in the ad group are equally valuable to the advertiser, it would make sense to set a single bid of $0.53 to all the keywords.</span><br /><br /><span style="font-family:arial;">Note: For this type of bid simulation, look to see if the yellow dot is above the green line in the chart to the right of the table. If it is, this indicates that you may be able to get more clicks for the same cost. </span></span><span style="font-size:100%;"><br /><br /></span><span style="font-size:100%;"><span style="font-family:arial;">If a few keywords in an ad group are especially profitable to your business (i.e. they convert at higher conversion rates or at higher values) you may choose to manage them separately by assigning keyword-level Max CPC bids. If this is the case, the bid simulator will display simulations for the remaining keywords in the ad group that use the ad group default bid. If you select a new ad group default bid, this bid will apply to all keywords in the ad group for which you haven’t specified a keyword-level Max CPC.</span></span><br /><span style="font-size:100%;"><br /></span><div style="text-align: center;"><a href="https://lh6.googleusercontent.com/G3Pwp05NnscqoIzQbcIqoC2ZP3Wvk_2jYEMHOv3tIEgFJ0gz0XFciF9zoOXpiRJhpSY-9orGCoZUjqvBxfa-3zB2-kR-M3q42xBTXOV_eueoz9yDLg"><img alt="" border="0" src="https://lh6.googleusercontent.com/G3Pwp05NnscqoIzQbcIqoC2ZP3Wvk_2jYEMHOv3tIEgFJ0gz0XFciF9zoOXpiRJhpSY-9orGCoZUjqvBxfa-3zB2-kR-M3q42xBTXOV_eueoz9yDLg" style="cursor: pointer; width: 688px; height: 399px;" /></a><br /></div><span style="font-size:100%;"><span style="font-family:arial;"><br /></span></span><div style="text-align: center;"><span style="font-size:100%;"><a href="https://lh6.googleusercontent.com/G3Pwp05NnscqoIzQbcIqoC2ZP3Wvk_2jYEMHOv3tIEgFJ0gz0XFciF9zoOXpiRJhpSY-9orGCoZUjqvBxfa-3zB2-kR-M3q42xBTXOV_eueoz9yDLg"><span style="font-family:arial;">click for full size image</span></a></span><br /></div><span style="font-size:100%;"><span style="font-family:arial;"><br /><span style="font-size:100%;">Here are two tips to help you get the most out of the bid simulator:</span></span><span style="font-size:100%;"><br /></span></span><ol><li style="font-family: arial;font-family:arial;" ><span style="font-size:100%;"><span style="font-size:100%;">Check out ad group level simulations to find out if using a single bid for all the keywords in the ad group could save you time and money.</span></span></li><li><span style="font-family: arial;font-family:arial;font-size:100%;" >If you view a bid simulation for a specific keyword and do not see click cost estimates, this is likely because the keyword doesn’t receive enough traffic. Consider managing low traffic keywords in aggregate by using the ad group default bid for them by deleting their keyword level bids.</span><br /></li></ol><span style="font-size:100%;"><br /></span><div style="text-align: center;"><a href="https://lh3.googleusercontent.com/dNibSt6U0kFza8MrJyG3HMQy3o2y6Jgd2ZOTnJDNktQOa-fC5rloZ-TKUrFPe0kozJRfFs1yHv5J9zL3wGrKfIqslnBOprPkbgscFszI96C7Lavi0g"><img alt="" border="0" src="https://lh3.googleusercontent.com/dNibSt6U0kFza8MrJyG3HMQy3o2y6Jgd2ZOTnJDNktQOa-fC5rloZ-TKUrFPe0kozJRfFs1yHv5J9zL3wGrKfIqslnBOprPkbgscFszI96C7Lavi0g" style="cursor: pointer; width: 477px; height: 233px;" /></a><br /><br /><span style="font-size:100%;"><a href="https://lh3.googleusercontent.com/dNibSt6U0kFza8MrJyG3HMQy3o2y6Jgd2ZOTnJDNktQOa-fC5rloZ-TKUrFPe0kozJRfFs1yHv5J9zL3wGrKfIqslnBOprPkbgscFszI96C7Lavi0g"><span style="font-family:arial;">click for full size image</span></a></span><br /><span style="font-size:100%;"><br /></span></div><span style="font-size:100%;"><span style="font-family:arial;">To see ad group level bid simulations, go to the “Ad groups” tab and look at the “Default Max. CPC” column in our chart icon.</span></span><br /><br />Post <span class="byline-author">Posted by Nathania Lozada, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2010/10/bid-simulator-reaches-new-level.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:The Bid Simulator reaches a new level&url=https://adwords.googleblog.com/2010/10/bid-simulator-reaches-new-level.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2010/10/bid-simulator-reaches-new-level.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2010/10/bid-simulator-reaches-new-level.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Announcements' rel='tag'> Announcements </a> , <a class='label' href='https://adwords.googleblog.com/search/label/New%20features' rel='tag'> New features </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Optimization' rel='tag'> Optimization </a> </span> </div> </div> </div> <div class='post' data-id='5550435913826413616' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2010/10/tracking-your-ad-clicks-with-dynamic.html' itemprop='url' title='Tracking your ad clicks with dynamic destination URLs'> Tracking your ad clicks with dynamic destination URLs </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, October 19, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div><div>Today, we're announcing an update to ValueTrack, a feature for those of you who use third-party tracking software or have access to your web logs. Using the features <a href="http://adwords.blogspot.com/2006/01/track-search-and-content-clicks.html">previously announced</a>, we made it easy to track your search and content campaigns separately by adding special parameters to your destination URLs. With the additional ValueTrack enhancements available today, you can track even more detail including the <a href="http://adwords.google.com/support/aw/bin/answer.py?answer=6100">keyword matching option</a> for your ad clicks.</div><div><br /></div><div>Starting now, your destination URL can include the {matchtype} and {network} parameters. Here's a quick example of how you might use these parameters:</div><div><br /></div><div>Let's say you have a keyword-targeted campaign running on Google search, search partners, and the Google Display Network. If your website is www.yoursite.com, you can use the <a href="http://adwords.google.com/support/aw/bin/answer.py?answer=178482">new and existing ValueTrack parameters</a> in your AdWords campaign to set the destination URL to: http://www.yoursite.com/?keyword={keyword}&matchtype={matchtype}&source={network}. </div><div><br /></div><div>If an ad click comes from a search partner, and the keyword that triggered the ad, used cars, is a broad match keyword, in your web logs you will find that the ValueTrack parameters in the URL have been replaced with the following:</div><div></div><blockquote><div>{keyword} = used cars</div><div>{matchtype} = b</div><div>{network} = s</div></blockquote><div></div><div>In your web logs you will see: http://www.yoursite.com/?keyword=used%20cars&matchtype=b&source=s</div><div><br /></div><div>To learn more about all of the ValueTrack parameters and see additional examples, visit the <a href="http://adwords.google.com/support/aw/bin/topic.py?topic=28401">AdWords Help Center</a>.</div></div><div><br /><span class="byline-author">Posted by Jason Shafton, <i>Inside AdWords</i> crew</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div><div>Today, we're announcing an update to ValueTrack, a feature for those of you who use third-party tracking software or have access to your web logs. Using the features <a href="http://adwords.blogspot.com/2006/01/track-search-and-content-clicks.html">previously announced</a>, we made it easy to track your search and content campaigns separately by adding special parameters to your destination URLs. With the additional ValueTrack enhancements available today, you can track even more detail including the <a href="http://adwords.google.com/support/aw/bin/answer.py?answer=6100">keyword matching option</a> for your ad clicks.</div><div><br /></div><div>Starting now, your destination URL can include the {matchtype} and {network} parameters. Here's a quick example of how you might use these parameters:</div><div><br /></div><div>Let's say you have a keyword-targeted campaign running on Google search, search partners, and the Google Display Network. If your website is www.yoursite.com, you can use the <a href="http://adwords.google.com/support/aw/bin/answer.py?answer=178482">new and existing ValueTrack parameters</a> in your AdWords campaign to set the destination URL to: http://www.yoursite.com/?keyword={keyword}&matchtype={matchtype}&source={network}. </div><div><br /></div><div>If an ad click comes from a search partner, and the keyword that triggered the ad, used cars, is a broad match keyword, in your web logs you will find that the ValueTrack parameters in the URL have been replaced with the following:</div><div></div><blockquote><div>{keyword} = used cars</div><div>{matchtype} = b</div><div>{network} = s</div></blockquote><div></div><div>In your web logs you will see: http://www.yoursite.com/?keyword=used%20cars&matchtype=b&source=s</div><div><br /></div><div>To learn more about all of the ValueTrack parameters and see additional examples, visit the <a href="http://adwords.google.com/support/aw/bin/topic.py?topic=28401">AdWords Help Center</a>.</div></div><div><br /><span class="byline-author">Posted by Jason Shafton, <i>Inside AdWords</i> crew</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2010/10/tracking-your-ad-clicks-with-dynamic.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Tracking your ad clicks with dynamic destination URLs&url=https://adwords.googleblog.com/2010/10/tracking-your-ad-clicks-with-dynamic.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2010/10/tracking-your-ad-clicks-with-dynamic.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2010/10/tracking-your-ad-clicks-with-dynamic.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/googlenew' rel='tag'> googlenew </a> </span> </div> </div> </div> <div class='post' data-id='1291998324230988733' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2010/10/learn-about-using-remarketing-in-new.html' itemprop='url' title='Learn about using Remarketing in a new course in the AdWords Online Classroom'> Learn about using Remarketing in a new course in the AdWords Online Classroom </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Monday, October 18, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> This Wednesday, October 20th, we'll be hosting a <a href="https://googleemea.connectsolutions.com/common/html/registration.html?&host=https://googleemea.connectsolutions.com&eventId=1477148&locale=en">live online course on remarketing</a>. This interactive presentation will be delivered by an Online Media Specialist and will take approximately one hour, including time for Q&A. <br /> <br /> Remarketing is a simple way to connect with your website visitors. After driving traffic to your site with search ads, you can then remarket to those people who reach your site by showing them tailored ads as they browse through sites on the Google Display Network.<br /> <br /> During this session we'll take you through the benefits of using remarketing and how to set it up in your account. If you advertise with AdWords then we encourage you to attend.<br /> <br /> If you're interested, be sure to <a href="https://googleemea.connectsolutions.com/common/html/registration.html?&host=https://googleemea.connectsolutions.com&eventId=1477148&locale=en">sign up now</a>!<br /> <br /> <span class="byline-author">Posted by Gordon Zhu, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> This Wednesday, October 20th, we'll be hosting a <a href="https://googleemea.connectsolutions.com/common/html/registration.html?&host=https://googleemea.connectsolutions.com&eventId=1477148&locale=en">live online course on remarketing</a>. This interactive presentation will be delivered by an Online Media Specialist and will take approximately one hour, including time for Q&A. <br /> <br /> Remarketing is a simple way to connect with your website visitors. After driving traffic to your site with search ads, you can then remarket to those people who reach your site by showing them tailored ads as they browse through sites on the Google Display Network.<br /> <br /> During this session we'll take you through the benefits of using remarketing and how to set it up in your account. If you advertise with AdWords then we encourage you to attend.<br /> <br /> If you're interested, be sure to <a href="https://googleemea.connectsolutions.com/common/html/registration.html?&host=https://googleemea.connectsolutions.com&eventId=1477148&locale=en">sign up now</a>!<br /> <br /> <span class="byline-author">Posted by Gordon Zhu, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2010/10/learn-about-using-remarketing-in-new.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Learn about using Remarketing in a new course in the AdWords Online Classroom&url=https://adwords.googleblog.com/2010/10/learn-about-using-remarketing-in-new.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2010/10/learn-about-using-remarketing-in-new.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2010/10/learn-about-using-remarketing-in-new.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/AdWords%20Online%20Classroom' rel='tag'> AdWords Online Classroom </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Learning%20resources' rel='tag'> Learning resources </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Webinars' rel='tag'> Webinars </a> </span> </div> </div> </div> <div class='post' data-id='4681513444421085490' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2010/10/find-information-faster-with-mobile-ad.html' itemprop='url' title='Find information faster with mobile Ad Sitelinks'> Find information faster with mobile Ad Sitelinks </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Friday, October 15, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Cross-posted from the <a href="http://googlemobileads.blogspot.com/2010/10/find-information-faster-with-mobile-ad.html">Google Mobile Ads Blog</a><br /> <br /> <div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">We recently launched Mobile Ad Sitelinks, a search ad format that displays additional links to content located deep within your site. Available globally on high-end mobile devices, Ad Sitelinks are an easy way to introduce customers to multiple landing page options for your website.<br /> <br /> </div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">Ad Sitelinks on mobile function similarly to <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=164778">Ad Sitelinks on desktop</a>. Currently, only two-line sitelinks will appear on mobile devices, with each line displaying one sitelink. As shown in the example below, a mobile ad from Oakley, Inc displays two links, driving users to the “Custom Products” and “Sunglasses” sections of the company’s site.<br /> <br /> <div style="text-align: center;"><a href="//4.bp.blogspot.com/_UAWswYaIweI/TLjSookhBSI/AAAAAAAAAA8/j6M-X_X-8ws/s1600/mobile_ad_sitelinks.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="358" src="//4.bp.blogspot.com/_UAWswYaIweI/TLjSookhBSI/AAAAAAAAAA8/j6M-X_X-8ws/s400/mobile_ad_sitelinks.png" width="400"></a></div><br /> <div style="text-align: center;"><a href="//4.bp.blogspot.com/_UAWswYaIweI/TLjSookhBSI/AAAAAAAAAA8/j6M-X_X-8ws/s1600/mobile_ad_sitelinks.png">click for full size image</a></div><div><br /> </div><div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><a href="http://adwords.blogspot.com/2009/11/increasing-choice-and-relevancy-in.html">Desktop Ad Sitelinks</a> have been a useful tool, leading to an average increase of more than 30% in click-through rates. Because websites may not yet be optimized for viewing on mobile devices, navigating them to find information can be more difficult. As a result, we anticipate that mobile Ad Sitelinks will be similarly, if not more, effective on mobile as the benefit of deep linking and driving users further down the conversion funnel is even more valuable. Mobile Ad Sitelinks help by taking users directly to the specific content they’re looking for, enabling them to find information and complete transactions more quickly.</div></div><div><br /> </div><div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">Since we’re constantly working to bring our experience with desktop advertising to the mobile web, starting with Ad Sitelinks is simple. If you’ve enabled Ad Sitelinks on desktop, your ads will automatically show on mobile phones -- provided your campaigns are opted-in to run on iPhone and other mobile devices with full Internet browsers.</div></div><div><br /> </div><div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">To learn more about Mobile Ad Sitelinks, please visit the <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=188236">AdWords Help Center</a>.</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br /> </div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="byline-author">Posted by Gordon Zhu, <i>Inside AdWords</i> crew</span></div></div></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Cross-posted from the <a href="http://googlemobileads.blogspot.com/2010/10/find-information-faster-with-mobile-ad.html">Google Mobile Ads Blog</a><br /> <br /> <div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">We recently launched Mobile Ad Sitelinks, a search ad format that displays additional links to content located deep within your site. Available globally on high-end mobile devices, Ad Sitelinks are an easy way to introduce customers to multiple landing page options for your website.<br /> <br /> </div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">Ad Sitelinks on mobile function similarly to <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=164778">Ad Sitelinks on desktop</a>. Currently, only two-line sitelinks will appear on mobile devices, with each line displaying one sitelink. As shown in the example below, a mobile ad from Oakley, Inc displays two links, driving users to the “Custom Products” and “Sunglasses” sections of the company’s site.<br /> <br /> <div style="text-align: center;"><a href="//4.bp.blogspot.com/_UAWswYaIweI/TLjSookhBSI/AAAAAAAAAA8/j6M-X_X-8ws/s1600/mobile_ad_sitelinks.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="358" src="//4.bp.blogspot.com/_UAWswYaIweI/TLjSookhBSI/AAAAAAAAAA8/j6M-X_X-8ws/s400/mobile_ad_sitelinks.png" width="400"></a></div><br /> <div style="text-align: center;"><a href="//4.bp.blogspot.com/_UAWswYaIweI/TLjSookhBSI/AAAAAAAAAA8/j6M-X_X-8ws/s1600/mobile_ad_sitelinks.png">click for full size image</a></div><div><br /> </div><div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><a href="http://adwords.blogspot.com/2009/11/increasing-choice-and-relevancy-in.html">Desktop Ad Sitelinks</a> have been a useful tool, leading to an average increase of more than 30% in click-through rates. Because websites may not yet be optimized for viewing on mobile devices, navigating them to find information can be more difficult. As a result, we anticipate that mobile Ad Sitelinks will be similarly, if not more, effective on mobile as the benefit of deep linking and driving users further down the conversion funnel is even more valuable. Mobile Ad Sitelinks help by taking users directly to the specific content they’re looking for, enabling them to find information and complete transactions more quickly.</div></div><div><br /> </div><div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">Since we’re constantly working to bring our experience with desktop advertising to the mobile web, starting with Ad Sitelinks is simple. If you’ve enabled Ad Sitelinks on desktop, your ads will automatically show on mobile phones -- provided your campaigns are opted-in to run on iPhone and other mobile devices with full Internet browsers.</div></div><div><br /> </div><div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">To learn more about Mobile Ad Sitelinks, please visit the <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=188236">AdWords Help Center</a>.</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br /> </div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="byline-author">Posted by Gordon Zhu, <i>Inside AdWords</i> crew</span></div></div></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2010/10/find-information-faster-with-mobile-ad.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Find information faster with mobile Ad Sitelinks&url=https://adwords.googleblog.com/2010/10/find-information-faster-with-mobile-ad.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2010/10/find-information-faster-with-mobile-ad.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2010/10/find-information-faster-with-mobile-ad.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Mobile' rel='tag'> Mobile </a> </span> </div> </div> </div> <div class='post' data-id='4244314293895773946' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2010/10/grow-traffic-with-help-from-youtube.html' itemprop='url' title='Grow traffic with help from YouTube videos and AdWords'> Grow traffic with help from YouTube videos and AdWords </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, October 14, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <i>Editors note: Today’s guest bloggers are Troy Olson, Digital Advertising Manager, and Jeff Loquist, Search Marketing Manager, for ShoppersChoice.com. <a href="http://shopperschoice.com/">ShoppersChoice.com</a> owns and operates a family of web stores with a wide selection of products, from barbecue grills and accessories to patio sets.</i><br /> <br /> We started out with search-based advertising using <a href="http://adwords.google.com/">Google AdWords</a>. It helped us get traffic to our site <a href="http://bbqguys.com/">BBQGuys.com</a> at a relatively low cost – AdWords has been a great way to help us capture customers when they’re looking for a “BBQ grill” and other items we offer. <br /> <br /> We happened upon marketing on YouTube almost by accident. In response to customer service calls, we started creating instructional videos to show people how to best use their BBQ grills. We were getting a lot of traffic and great comments. So we decided to build out our Brand Channel and add more content, such as recipes by Chef Tony. YouTube is great for conveying our company image, and distributing unique content that people can relate to, especially people who enjoy food and eating! <a href="http://youtube-global.blogspot.com/2010/10/if-picture-is-worth-thousand-words-then.html">Learn more about our “secret sauce” for success that combines YouTube and AdWords.</a><br /> <br /> Posted by Gordon Zhu<span class="byline-author">, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <i>Editors note: Today’s guest bloggers are Troy Olson, Digital Advertising Manager, and Jeff Loquist, Search Marketing Manager, for ShoppersChoice.com. <a href="http://shopperschoice.com/">ShoppersChoice.com</a> owns and operates a family of web stores with a wide selection of products, from barbecue grills and accessories to patio sets.</i><br /> <br /> We started out with search-based advertising using <a href="http://adwords.google.com/">Google AdWords</a>. It helped us get traffic to our site <a href="http://bbqguys.com/">BBQGuys.com</a> at a relatively low cost – AdWords has been a great way to help us capture customers when they’re looking for a “BBQ grill” and other items we offer. <br /> <br /> We happened upon marketing on YouTube almost by accident. In response to customer service calls, we started creating instructional videos to show people how to best use their BBQ grills. We were getting a lot of traffic and great comments. So we decided to build out our Brand Channel and add more content, such as recipes by Chef Tony. YouTube is great for conveying our company image, and distributing unique content that people can relate to, especially people who enjoy food and eating! <a href="http://youtube-global.blogspot.com/2010/10/if-picture-is-worth-thousand-words-then.html">Learn more about our “secret sauce” for success that combines YouTube and AdWords.</a><br /> <br /> Posted by Gordon Zhu<span class="byline-author">, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2010/10/grow-traffic-with-help-from-youtube.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Grow traffic with help from YouTube videos and AdWords&url=https://adwords.googleblog.com/2010/10/grow-traffic-with-help-from-youtube.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2010/10/grow-traffic-with-help-from-youtube.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2010/10/grow-traffic-with-help-from-youtube.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Case%20studies' rel='tag'> Case studies </a> , <a class='label' href='https://adwords.googleblog.com/search/label/YouTube' rel='tag'> YouTube </a> </span> </div> </div> </div> <div class='post' data-id='8936003121814762421' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2010/10/adwords-system-maintenance-on-october.html' itemprop='url' title='AdWords system maintenance on October 16'> AdWords system maintenance on October 16 </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, October 13, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> On Saturday, October 16, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT due to our regularly scheduled system maintenance. While you won't be able to log into your account during this time, your campaigns will continue to run as usual.<br /> <br /> AdWords system maintenance typically occurs on the second Saturday of each month during the above times. We'll continue to update you here as we always have, but you may want to take note of our intended dates and times to help you plan for any scheduled downtimes further down the road.<br /> <br /> <span class="byline-author">Posted by Gordon Zhu, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> On Saturday, October 16, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT due to our regularly scheduled system maintenance. While you won't be able to log into your account during this time, your campaigns will continue to run as usual.<br /> <br /> AdWords system maintenance typically occurs on the second Saturday of each month during the above times. We'll continue to update you here as we always have, but you may want to take note of our intended dates and times to help you plan for any scheduled downtimes further down the road.<br /> <br /> <span class="byline-author">Posted by Gordon Zhu, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2010/10/adwords-system-maintenance-on-october.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:AdWords system maintenance on October 16&url=https://adwords.googleblog.com/2010/10/adwords-system-maintenance-on-october.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2010/10/adwords-system-maintenance-on-october.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2010/10/adwords-system-maintenance-on-october.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/System%20updates' rel='tag'> System updates </a> </span> </div> </div> </div> <div class='post' data-id='4125954603848662764' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2010/10/since-launching-ad-sitelinks-last.html' itemprop='url' title='Even More Reasons to Join the Sitelinks Party'> Even More Reasons to Join the Sitelinks Party </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, October 12, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span style="font-size:100%;"><span style="font-family:arial;">Since <a href="http://adwords.blogspot.com/2009/11/increasing-choice-and-relevancy-in.html">launching Ad Sitelinks last November</a>, more than 100,000 of our advertisers have made use of the format to <a href="//www.google.com/ads/innovations/adsitelinks.html">provide deeper access</a> to their sites’ relevant content directly from ads on Google.<br /><br /></span><span style="font-family:arial;">If you’re still on the fence about using Sitelinks, or haven’t looked into it yet, here’s even more reason to add them to your campaigns: on average, campaigns that have used one-line Sitelinks have seen an increase in CTR of more than 10 percent, and those with two-line Sitelinks continue to see the bump of more than 30 percent that <a href="http://adwords.blogspot.com/2010/06/ad-sitelinks-now-available-for-any.html">we noted</a> back in June.<br /></span></span><br /><span style="font-size:100%;"><span style="font-family:arial;">Others are seeing even larger performance boosts. After implementing Sitelinks on their branded campaigns, <a href="https://docs.google.com/a/google.com/fileview?id=0BxA9GRsMR-wUZWE0MjU4YTYtMmJiZS00ZTNmLTk4MGMtMzNjMTcwY2M0NDIw&hl=en">Nationwide Insurance saw their CTR rise by 73 percent</a> and conversions increase 60 percent over a 90-day period. Check out their </span></span><span style="font-size:100%;"><span style="font-family:arial;">full case study <a href="https://docs.google.com/a/google.com/fileview?id=0BxA9GRsMR-wUZWE0MjU4YTYtMmJiZS00ZTNmLTk4MGMtMzNjMTcwY2M0NDIw&hl=en">here</a>.<br /><br /></span><span style="font-family:arial;">Sitelinks offer a great way to give users a variety of paths to take based on their interests. For instance, if you search for “engagement rings”, Blue Nile gives you three different additional links that they think will help meet your needs. Maybe you’re trying to get ideas for what’s popular right now in engagement rings, or already have something in mind that you’re ready to craft. In either case, this ad directs you the appropriate way.</span></span><br /><br /><div style="text-align: center;"><a href="//2.bp.blogspot.com/_DdlLYNVPsNY/TLTIfXsOpqI/AAAAAAAAAAs/i2e9bJvdrXA/s1600/Screen+shot+Sitelinks.png"><img alt="" border="0" src="//2.bp.blogspot.com/_DdlLYNVPsNY/TLTIfXsOpqI/AAAAAAAAAAs/i2e9bJvdrXA/s1600/Screen+shot+Sitelinks.png" style="cursor: pointer; width: 686px; height: 62px;"></a></div><br /><div style="text-align: center;font-family:arial;"><span style="font-size:100%;"><a style="font-family: arial;" href="//2.bp.blogspot.com/_DdlLYNVPsNY/TLTIfXsOpqI/AAAAAAAAAAs/i2e9bJvdrXA/s1600/Screen+shot+Sitelinks.png">click for full size image</a><br /></span></div><span style=";font-family:arial;font-size:100%;" ><br />If you’re looking for more information on how to implement and get the most out of Sitelinks, check out <a href="http://adwords.blogspot.com/2010/09/learn-about-using-sitelinks-in-new.html">our new online course</a> on the feature and read the <a href="https://adwords.google.com/support/aw/bin/topic.py?hl=en&topic=25441">FAQ</a> in the Help Center.</span><span style="font-size:100%;"><br /></span><br /><br />Post <span class="byline-author">Posted by Nathania Lozada, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <span style="font-size:100%;"><span style="font-family:arial;">Since <a href="http://adwords.blogspot.com/2009/11/increasing-choice-and-relevancy-in.html">launching Ad Sitelinks last November</a>, more than 100,000 of our advertisers have made use of the format to <a href="//www.google.com/ads/innovations/adsitelinks.html">provide deeper access</a> to their sites’ relevant content directly from ads on Google.<br /><br /></span><span style="font-family:arial;">If you’re still on the fence about using Sitelinks, or haven’t looked into it yet, here’s even more reason to add them to your campaigns: on average, campaigns that have used one-line Sitelinks have seen an increase in CTR of more than 10 percent, and those with two-line Sitelinks continue to see the bump of more than 30 percent that <a href="http://adwords.blogspot.com/2010/06/ad-sitelinks-now-available-for-any.html">we noted</a> back in June.<br /></span></span><br /><span style="font-size:100%;"><span style="font-family:arial;">Others are seeing even larger performance boosts. After implementing Sitelinks on their branded campaigns, <a href="https://docs.google.com/a/google.com/fileview?id=0BxA9GRsMR-wUZWE0MjU4YTYtMmJiZS00ZTNmLTk4MGMtMzNjMTcwY2M0NDIw&hl=en">Nationwide Insurance saw their CTR rise by 73 percent</a> and conversions increase 60 percent over a 90-day period. Check out their </span></span><span style="font-size:100%;"><span style="font-family:arial;">full case study <a href="https://docs.google.com/a/google.com/fileview?id=0BxA9GRsMR-wUZWE0MjU4YTYtMmJiZS00ZTNmLTk4MGMtMzNjMTcwY2M0NDIw&hl=en">here</a>.<br /><br /></span><span style="font-family:arial;">Sitelinks offer a great way to give users a variety of paths to take based on their interests. For instance, if you search for “engagement rings”, Blue Nile gives you three different additional links that they think will help meet your needs. Maybe you’re trying to get ideas for what’s popular right now in engagement rings, or already have something in mind that you’re ready to craft. In either case, this ad directs you the appropriate way.</span></span><br /><br /><div style="text-align: center;"><a href="//2.bp.blogspot.com/_DdlLYNVPsNY/TLTIfXsOpqI/AAAAAAAAAAs/i2e9bJvdrXA/s1600/Screen+shot+Sitelinks.png"><img alt="" border="0" src="//2.bp.blogspot.com/_DdlLYNVPsNY/TLTIfXsOpqI/AAAAAAAAAAs/i2e9bJvdrXA/s1600/Screen+shot+Sitelinks.png" style="cursor: pointer; width: 686px; height: 62px;"></a></div><br /><div style="text-align: center;font-family:arial;"><span style="font-size:100%;"><a style="font-family: arial;" href="//2.bp.blogspot.com/_DdlLYNVPsNY/TLTIfXsOpqI/AAAAAAAAAAs/i2e9bJvdrXA/s1600/Screen+shot+Sitelinks.png">click for full size image</a><br /></span></div><span style=";font-family:arial;font-size:100%;" ><br />If you’re looking for more information on how to implement and get the most out of Sitelinks, check out <a href="http://adwords.blogspot.com/2010/09/learn-about-using-sitelinks-in-new.html">our new online course</a> on the feature and read the <a href="https://adwords.google.com/support/aw/bin/topic.py?hl=en&topic=25441">FAQ</a> in the Help Center.</span><span style="font-size:100%;"><br /></span><br /><br />Post <span class="byline-author">Posted by Nathania Lozada, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2010/10/since-launching-ad-sitelinks-last.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Even More Reasons to Join the Sitelinks Party&url=https://adwords.googleblog.com/2010/10/since-launching-ad-sitelinks-last.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2010/10/since-launching-ad-sitelinks-last.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2010/10/since-launching-ad-sitelinks-last.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Announcements' rel='tag'> Announcements </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Case%20studies' rel='tag'> Case studies </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Related%20products' rel='tag'> Related products </a> </span> </div> </div> </div> <div class='post' data-id='7425907515517058776' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2010/10/performance-at-scale-on-google-display.html' itemprop='url' title='Performance at Scale on the Google Display Network'> Performance at Scale on the Google Display Network </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, October 12, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> One of our key goals is to help you drive better performance with your <a href="http://googleblog.blogspot.com/2010/09/display-advertising-watch-this-space.html">display advertising campaigns</a>.<br /><br />As users increasingly spend time across a growing number of sites, however, display advertising is becoming more challenging. Last year alone there were 47 million new web sites created*. <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=91765">Contextual</a> targeting can help by automatically showing your ad to users on web pages related to your products on the millions of sites in the <a href="//www.google.com/adwords/displaynetwork/">Google Display Network</a> (GDN). But building and managing your campaigns can still be time-consuming. So how do you reach your target audience easily and efficiently while meeting your business goals?<br /><br />Today, we’re launching two tools -- the <a href="http://adwords.google.com/support/aw/bin/answer.py?answer=190596">Display Campaign Optimizer</a> and the <a href="http://adwords.google.com/support/aw/bin/answer.py?answer=187630">Contextual Targeting Tool</a> -- to help you maximize your performance on the GDN, while saving you valuable time and resources.<br /><br /><b>Display Campaign Optimizer.</b> This new tool automatically manages targeting and bidding for your Display Network campaigns with the goal of increasing your conversions while meeting your advertising objectives. You simply provide us with your target cost-per-acquisition (CPA), creatives and budget, and the Display Campaign Optimizer goes to work, showing your ads in all the right places, automatically. It monitors your campaign performance and, in real time, adjusts your campaign accordingly. Your campaigns stay optimized, as it “learns” and does more of what’s working and less of what isn’t. For example, Seventh Generation, a company that sells eco-friendly household cleaning, baby care and personal care products, was looking to connect with more “green” consumers across the web and get them to download coupons from their site for use in-store. After implementing the Display Campaign Optimizer, the tool delivered 60% of the coupons downloaded from their site, with a CPA 20% below their target. Further, analysis of our beta testers showed that on average, campaign using Display Campaign Optimizer were likely responsible for almost one-third of the accounts’ total conversion volume with CPAs within 6% of their peer group CPA.**<br /><br />The Display Campaign Optimizer is now available globally for larger campaigns running on the Google Display Network.<div><br /><div style="text-align: center;"><object height="340" width="560"><param name="movie" value="//www.youtube.com/v/zwn9gVOztcc?fs=1&hl=en_US&rel=0"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/zwn9gVOztcc?fs=1&hl=en_US&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></div><div style="text-align: center;"><br /></div><div style="text-align: center;"><a href="//www.youtube.com/watch?v=zwn9gVOztcc">(watch on YouTube)</a></div><br /><b>Contextual Targeting Tool.</b> While the Display Campaign Optimizer is an automated solution that does all the heavy lifting on your behalf, the Contextual Targeting Tool helps you more efficiently build your own display campaigns. This tool is ideal for those of you who prefer transparency and control over your campaigns’ targeting and bidding. The Contextual Targeting Tool builds tightly themed keyword lists for your display campaigns, which are used to contextually target your ads. Tightly themed keyword lists are the basis of effective contextual targeting. With this tool, you can build dozens, even hundreds, of ad groups in minutes, quickly scaling your campaign performance while ensuring accurate targeting and control over your campaign.<br /><br />For example, if you sell yoga gear, normally, you might take the time to build out separate ad groups around each of your product lines, such as yoga mats, yoga clothing, yoga gear, etc. Inputting each product category into the Contextual Targeting Tool will generate even more tightly themed keyword lists. For example, inputting ‘yoga mats’ into the tool generates more specific ad groups, such as designer yoga mats, thick yoga mats, yoga mats with designs, etc. These are all separate ad groups that can help you generate additional traffic and sales, that you wouldn’t necessarily think of creating when manually building out your campaigns.<br /><br />This week, we’re beginning a phased launch of the Contextual Targeting Tool, and it will become available to more advertisers over the coming weeks and months.<br /><br />Whether you’re looking for easier ways of building out your display campaigns or looking for a more robust, automated solution that continually optimizes bids and targeting, we think these tools will help you easily and efficiently achieve performance at scale with your display campaigns.<br /><br />Posted by Woojin Kim, Product Manager and Shaun Seo, Product Manager<br /><br /><br />* Source: Netcraft Web Server Survey, Dec. 2009<br />** Source: Internal analysis of active beta testers, in comparison with peer group advertisers. Oct. 2010</div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> One of our key goals is to help you drive better performance with your <a href="http://googleblog.blogspot.com/2010/09/display-advertising-watch-this-space.html">display advertising campaigns</a>.<br /><br />As users increasingly spend time across a growing number of sites, however, display advertising is becoming more challenging. Last year alone there were 47 million new web sites created*. <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=91765">Contextual</a> targeting can help by automatically showing your ad to users on web pages related to your products on the millions of sites in the <a href="//www.google.com/adwords/displaynetwork/">Google Display Network</a> (GDN). But building and managing your campaigns can still be time-consuming. So how do you reach your target audience easily and efficiently while meeting your business goals?<br /><br />Today, we’re launching two tools -- the <a href="http://adwords.google.com/support/aw/bin/answer.py?answer=190596">Display Campaign Optimizer</a> and the <a href="http://adwords.google.com/support/aw/bin/answer.py?answer=187630">Contextual Targeting Tool</a> -- to help you maximize your performance on the GDN, while saving you valuable time and resources.<br /><br /><b>Display Campaign Optimizer.</b> This new tool automatically manages targeting and bidding for your Display Network campaigns with the goal of increasing your conversions while meeting your advertising objectives. You simply provide us with your target cost-per-acquisition (CPA), creatives and budget, and the Display Campaign Optimizer goes to work, showing your ads in all the right places, automatically. It monitors your campaign performance and, in real time, adjusts your campaign accordingly. Your campaigns stay optimized, as it “learns” and does more of what’s working and less of what isn’t. For example, Seventh Generation, a company that sells eco-friendly household cleaning, baby care and personal care products, was looking to connect with more “green” consumers across the web and get them to download coupons from their site for use in-store. After implementing the Display Campaign Optimizer, the tool delivered 60% of the coupons downloaded from their site, with a CPA 20% below their target. Further, analysis of our beta testers showed that on average, campaign using Display Campaign Optimizer were likely responsible for almost one-third of the accounts’ total conversion volume with CPAs within 6% of their peer group CPA.**<br /><br />The Display Campaign Optimizer is now available globally for larger campaigns running on the Google Display Network.<div><br /><div style="text-align: center;"><object height="340" width="560"><param name="movie" value="//www.youtube.com/v/zwn9gVOztcc?fs=1&hl=en_US&rel=0"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/zwn9gVOztcc?fs=1&hl=en_US&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></div><div style="text-align: center;"><br /></div><div style="text-align: center;"><a href="//www.youtube.com/watch?v=zwn9gVOztcc">(watch on YouTube)</a></div><br /><b>Contextual Targeting Tool.</b> While the Display Campaign Optimizer is an automated solution that does all the heavy lifting on your behalf, the Contextual Targeting Tool helps you more efficiently build your own display campaigns. This tool is ideal for those of you who prefer transparency and control over your campaigns’ targeting and bidding. The Contextual Targeting Tool builds tightly themed keyword lists for your display campaigns, which are used to contextually target your ads. Tightly themed keyword lists are the basis of effective contextual targeting. With this tool, you can build dozens, even hundreds, of ad groups in minutes, quickly scaling your campaign performance while ensuring accurate targeting and control over your campaign.<br /><br />For example, if you sell yoga gear, normally, you might take the time to build out separate ad groups around each of your product lines, such as yoga mats, yoga clothing, yoga gear, etc. Inputting each product category into the Contextual Targeting Tool will generate even more tightly themed keyword lists. For example, inputting ‘yoga mats’ into the tool generates more specific ad groups, such as designer yoga mats, thick yoga mats, yoga mats with designs, etc. These are all separate ad groups that can help you generate additional traffic and sales, that you wouldn’t necessarily think of creating when manually building out your campaigns.<br /><br />This week, we’re beginning a phased launch of the Contextual Targeting Tool, and it will become available to more advertisers over the coming weeks and months.<br /><br />Whether you’re looking for easier ways of building out your display campaigns or looking for a more robust, automated solution that continually optimizes bids and targeting, we think these tools will help you easily and efficiently achieve performance at scale with your display campaigns.<br /><br />Posted by Woojin Kim, Product Manager and Shaun Seo, Product Manager<br /><br /><br />* Source: Netcraft Web Server Survey, Dec. 2009<br />** Source: Internal analysis of active beta testers, in comparison with peer group advertisers. Oct. 2010</div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2010/10/performance-at-scale-on-google-display.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Performance at Scale on the Google Display Network&url=https://adwords.googleblog.com/2010/10/performance-at-scale-on-google-display.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2010/10/performance-at-scale-on-google-display.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2010/10/performance-at-scale-on-google-display.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Display%20Network' rel='tag'> Display Network </a> </span> </div> </div> </div> <div class='post' data-id='1180812347379761901' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2010/10/custom-shoes-made-possible-with-custom.html' itemprop='url' title='Custom shoes made possible with custom AdWords campaigns'> Custom shoes made possible with custom AdWords campaigns </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Monday, October 11, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Cross-posted from the <a href="http://googleblog.blogspot.com/2010/10/custom-shoes-made-possible-with-custom.html">Official Google Blog</a>.<br /> <br /> Mike Knapp and Michael Fox had always dreamed of founding a start-up. Jodie Fox (Michael’s wife) had always loved custom-made shoes. When her friends started asking her to design shoes for them and to bring these handmade shoes back from her travels, she, Mike and Michael saw a business opportunity. The trio founded their online custom shoe design company <a href="http://www.shoesofprey.com/">Shoes of Prey</a> to share the design experience with the rest of the world.<br /> <br /> <div style="text-align: center;"><a href="//4.bp.blogspot.com/_UAWswYaIweI/TLNxLh3ftHI/AAAAAAAAAAw/VW3c5WDSUQU/s1600/founders.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="228" src="//4.bp.blogspot.com/_UAWswYaIweI/TLNxLh3ftHI/AAAAAAAAAAw/VW3c5WDSUQU/s400/founders.png" width="400"></a></div><br /> <div style="text-align: center;"><a href="//4.bp.blogspot.com/_UAWswYaIweI/TLNxLh3ftHI/AAAAAAAAAAw/VW3c5WDSUQU/s1600/founders.png">click for full size image</a></div><br /> The business first took flight in Australia, where the founders live and their company is headquartered. Their first customers were trusted friends, who tested the online creation tool and proudly wore their personalized designs. The ability to create custom shoes quickly went viral. It seemed that with each step they took, the initial testers received questions about where they found their fabulous footwear. Soon strangers began making purchases, and when the website spread to overseas locations, the team began offering different currencies to allow for international sales.<br /> <br /> The team had already created an AdWords account to promote Shoes of Prey to online customers in Australia. As they expanded internationally, they created new AdWords campaigns targeted at English-speaking countries with currencies they could process. They used AdWords location-targeting to show ads in new locations: Canada, Ireland, New Zealand, the U.K. and the U.S. Michael says, “Despite being based in Australia, it took only a matter of days for our first orders to start coming in from the other side of the world. It was exciting to see!”<br /> <br /> <div style="text-align: center;"><a href="//3.bp.blogspot.com/_UAWswYaIweI/TLNxd4z5PtI/AAAAAAAAAA0/7xzva17BSng/s1600/customizing.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="118" src="//3.bp.blogspot.com/_UAWswYaIweI/TLNxd4z5PtI/AAAAAAAAAA0/7xzva17BSng/s400/customizing.png" width="400"></a></div><br /> <div style="text-align: center;"><a href="//3.bp.blogspot.com/_UAWswYaIweI/TLNxd4z5PtI/AAAAAAAAAA0/7xzva17BSng/s400/customizing.png">click for full size image</a></div><br /> Currently, about 10 percent of Shoes of Prey’s shoe sales come from AdWords customers—and about 40 percent of those sales are from international buyers. One of the main reasons they’ve been successful in reaching international audiences is the ease with which they can edit ad texts for each location. “Gift certificates have been really popular on our site,” Michael says. “So we use AdWords to promote our gift certificates. Key events for us are Mother's Day, Valentine's Day and Christmas.”<br /> <br /> Michael then uses<a href="//www.google.com/insights/search/#"> Google Insights for Search</a> to identify each country’s peak search traffic dates for these occasions. “We time specific AdWords campaigns to target each of these events. Mother's Day is on a different day in different countries, so AdWords lets us run ads at different times of the year for the various countries, and edit the ads so they speak to users in those countries. For example, we’ll mention the price of our shoes in euro in Ireland and in dollars in the U.S.”<br /> <br /> <div style="text-align: center;"><a href="//3.bp.blogspot.com/_UAWswYaIweI/TLNxpYKGetI/AAAAAAAAAA4/Rjvum9wBfmI/s1600/shoes.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="253" src="//3.bp.blogspot.com/_UAWswYaIweI/TLNxpYKGetI/AAAAAAAAAA4/Rjvum9wBfmI/s320/shoes.png" width="320"></a></div><br /> <div style="text-align: center;"><a href="//3.bp.blogspot.com/_UAWswYaIweI/TLNxpYKGetI/AAAAAAAAAA4/Rjvum9wBfmI/s320/shoes.png">click for full size image</a></div><br /> After only a year of operation, the founders have hired three new employees and have formed partnerships with local firms in Japan and Russia to localize their offering in those markets. “Early on in the life of our business, AdWords showed us the potential our business has for growth outside Australia, so we now offer <a href="http://www.shoesofprey.jp/">Japanese </a>and <a href="http://www.shoesofprey.ru/">Russian </a>versions of our website, complete with local marketing and customer support in those markets,” says Michael.<br /> <br /> With AdWords, Michael, Jodie and Mike have been able to share their passion for custom shoes with international customers who share their love for customization. Their next step is to inspire all shoe lovers to design their own footwear. Michael tells us: “We're starting to experiment with the <a href="//www.google.com/adwords/displaynetwork/">Google Display Network </a>to help us find those first customers while they're browsing the web.” And they’ll continue to use AdWords location targeting and ad text customization to reach new international customers who might not know just how much fun designing shoes can be!<br /> <br /> <span class="byline-author">Posted by Gordon Zhu, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Cross-posted from the <a href="http://googleblog.blogspot.com/2010/10/custom-shoes-made-possible-with-custom.html">Official Google Blog</a>.<br /> <br /> Mike Knapp and Michael Fox had always dreamed of founding a start-up. Jodie Fox (Michael’s wife) had always loved custom-made shoes. When her friends started asking her to design shoes for them and to bring these handmade shoes back from her travels, she, Mike and Michael saw a business opportunity. The trio founded their online custom shoe design company <a href="http://www.shoesofprey.com/">Shoes of Prey</a> to share the design experience with the rest of the world.<br /> <br /> <div style="text-align: center;"><a href="//4.bp.blogspot.com/_UAWswYaIweI/TLNxLh3ftHI/AAAAAAAAAAw/VW3c5WDSUQU/s1600/founders.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="228" src="//4.bp.blogspot.com/_UAWswYaIweI/TLNxLh3ftHI/AAAAAAAAAAw/VW3c5WDSUQU/s400/founders.png" width="400"></a></div><br /> <div style="text-align: center;"><a href="//4.bp.blogspot.com/_UAWswYaIweI/TLNxLh3ftHI/AAAAAAAAAAw/VW3c5WDSUQU/s1600/founders.png">click for full size image</a></div><br /> The business first took flight in Australia, where the founders live and their company is headquartered. Their first customers were trusted friends, who tested the online creation tool and proudly wore their personalized designs. The ability to create custom shoes quickly went viral. It seemed that with each step they took, the initial testers received questions about where they found their fabulous footwear. Soon strangers began making purchases, and when the website spread to overseas locations, the team began offering different currencies to allow for international sales.<br /> <br /> The team had already created an AdWords account to promote Shoes of Prey to online customers in Australia. As they expanded internationally, they created new AdWords campaigns targeted at English-speaking countries with currencies they could process. They used AdWords location-targeting to show ads in new locations: Canada, Ireland, New Zealand, the U.K. and the U.S. Michael says, “Despite being based in Australia, it took only a matter of days for our first orders to start coming in from the other side of the world. It was exciting to see!”<br /> <br /> <div style="text-align: center;"><a href="//3.bp.blogspot.com/_UAWswYaIweI/TLNxd4z5PtI/AAAAAAAAAA0/7xzva17BSng/s1600/customizing.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="118" src="//3.bp.blogspot.com/_UAWswYaIweI/TLNxd4z5PtI/AAAAAAAAAA0/7xzva17BSng/s400/customizing.png" width="400"></a></div><br /> <div style="text-align: center;"><a href="//3.bp.blogspot.com/_UAWswYaIweI/TLNxd4z5PtI/AAAAAAAAAA0/7xzva17BSng/s400/customizing.png">click for full size image</a></div><br /> Currently, about 10 percent of Shoes of Prey’s shoe sales come from AdWords customers—and about 40 percent of those sales are from international buyers. One of the main reasons they’ve been successful in reaching international audiences is the ease with which they can edit ad texts for each location. “Gift certificates have been really popular on our site,” Michael says. “So we use AdWords to promote our gift certificates. Key events for us are Mother's Day, Valentine's Day and Christmas.”<br /> <br /> Michael then uses<a href="//www.google.com/insights/search/#"> Google Insights for Search</a> to identify each country’s peak search traffic dates for these occasions. “We time specific AdWords campaigns to target each of these events. Mother's Day is on a different day in different countries, so AdWords lets us run ads at different times of the year for the various countries, and edit the ads so they speak to users in those countries. For example, we’ll mention the price of our shoes in euro in Ireland and in dollars in the U.S.”<br /> <br /> <div style="text-align: center;"><a href="//3.bp.blogspot.com/_UAWswYaIweI/TLNxpYKGetI/AAAAAAAAAA4/Rjvum9wBfmI/s1600/shoes.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="253" src="//3.bp.blogspot.com/_UAWswYaIweI/TLNxpYKGetI/AAAAAAAAAA4/Rjvum9wBfmI/s320/shoes.png" width="320"></a></div><br /> <div style="text-align: center;"><a href="//3.bp.blogspot.com/_UAWswYaIweI/TLNxpYKGetI/AAAAAAAAAA4/Rjvum9wBfmI/s320/shoes.png">click for full size image</a></div><br /> After only a year of operation, the founders have hired three new employees and have formed partnerships with local firms in Japan and Russia to localize their offering in those markets. “Early on in the life of our business, AdWords showed us the potential our business has for growth outside Australia, so we now offer <a href="http://www.shoesofprey.jp/">Japanese </a>and <a href="http://www.shoesofprey.ru/">Russian </a>versions of our website, complete with local marketing and customer support in those markets,” says Michael.<br /> <br /> With AdWords, Michael, Jodie and Mike have been able to share their passion for custom shoes with international customers who share their love for customization. Their next step is to inspire all shoe lovers to design their own footwear. Michael tells us: “We're starting to experiment with the <a href="//www.google.com/adwords/displaynetwork/">Google Display Network </a>to help us find those first customers while they're browsing the web.” And they’ll continue to use AdWords location targeting and ad text customization to reach new international customers who might not know just how much fun designing shoes can be!<br /> <br /> <span class="byline-author">Posted by Gordon Zhu, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2010/10/custom-shoes-made-possible-with-custom.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Custom shoes made possible with custom AdWords campaigns&url=https://adwords.googleblog.com/2010/10/custom-shoes-made-possible-with-custom.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2010/10/custom-shoes-made-possible-with-custom.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2010/10/custom-shoes-made-possible-with-custom.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Case%20studies' rel='tag'> Case studies </a> </span> </div> </div> </div> <div class='post' data-id='3133021386861393628' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2010/10/finding-your-hidden-treasure.html' itemprop='url' title='Finding your hidden treasure: international campaigns with AdWords'> Finding your hidden treasure: international campaigns with AdWords </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, October 07, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Cross posted from the <a href="http://googleblog.blogspot.com/2010/09/finding-your-hidden-treasure.html">Official Google Blog</a>.<br /> <br /> In 2000, Antoine Assi founded Middle Eastern export website <a href="//goo.gl/gjP3">www.aldoukan.com</a>—it was one of the first e-commerce businesses in the Middle East. He was just 20 years old and he made time to develop the business in between computer science classes at his university. He needed a way to advertise his website from the comfort of his own dorm room, so he decided to test out Google AdWords.<br /> <br /> His friends didn’t believe him when Antoine said he was going to sell and advertise traditional Middle Eastern foods and goods online. However, by 2004, his business had grown so rapidly that he decided to take leave from school to run it full-time. He then started his second company, <a href="//goo.gl/e2Vn">www.mosaicmarble.com</a>, which sells handcut decorative tiles online internationally.<br /> <br /> Antoine believed there was a gap in the mosaic market and he wanted to share these artistic and historic decorations abroad. He knew there was a market for these tiles internationally—he just didn’t quite know where the opportunity existed. To identify these international growth opportunities, Antoine built on his knowledge of AdWords: He ran several AdWords campaigns, each targeted at the location and language of the test country.<br /> <br /> <div style="text-align: center;"><a href="//3.bp.blogspot.com/_UAWswYaIweI/TK5OdQLs7OI/AAAAAAAAAAo/3CZV62jguns/s1600/1o87CAf0kMHka3b4mQRnvG_7kcVPdBg.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="165" src="//3.bp.blogspot.com/_UAWswYaIweI/TK5OdQLs7OI/AAAAAAAAAAo/3CZV62jguns/s400/1o87CAf0kMHka3b4mQRnvG_7kcVPdBg.jpg" width="400"></a></div><br /> <div style="text-align: center;"><a href="//3.bp.blogspot.com/_UAWswYaIweI/TK5OdQLs7OI/AAAAAAAAAAo/3CZV62jguns/s1600/1o87CAf0kMHka3b4mQRnvG_7kcVPdBg.jpg">click for full size image </a></div><br /> From there, Antoine measured sales and percentage of website traffic from each country and campaign. He ended campaigns for countries with low sales volume and invested in campaigns for countries with higher sales volume and greater return on investment. Where he saw steady product sales, Antoine even had the company website translated into the language of the successful host country. As you can imagine, translating the site to the language of a country in which he’d already seen success only further promoted sales in that location.<br /> <br /> Antoine refers to his AdWords campaigns as his hidden treasure, telling us that “the second month we started advertising on Google, we started feeling overwhelmed by the orders and the inquiries... We had to hire new employees on a weekly basis.”<br /> <br /> Mosaic Marble quickly grew from two employees and eight artists to more than 40 employees and 120 artists. And the company’s website is now available in seven languages: Arabic, English, Finnish, German, Italian, Portuguese and French.<br /> <br /> <div style="text-align: center;"><a href="//1.bp.blogspot.com/_UAWswYaIweI/TK5Ov3sJcRI/AAAAAAAAAAs/wGX28M2edpw/s1600/1Wj9Sa9KYO-UPDlObUQTmd76CLqDYVw.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="//1.bp.blogspot.com/_UAWswYaIweI/TK5Ov3sJcRI/AAAAAAAAAAs/wGX28M2edpw/s400/1Wj9Sa9KYO-UPDlObUQTmd76CLqDYVw.png" width="285"></a></div><br /> <div style="text-align: center;"><a href="//1.bp.blogspot.com/_UAWswYaIweI/TK5Ov3sJcRI/AAAAAAAAAAs/wGX28M2edpw/s1600/1Wj9Sa9KYO-UPDlObUQTmd76CLqDYVw.png">click for full size image </a></div><br /> In addition to helping him expand his business, these international campaigns helped Antoine and his colleagues share these cultural icons with a larger part of the world. There are now homes and public spaces adorned with these ancient Greek creations in more than 50 countries worldwide. “Due to Google,” says Antoine, “we have customers such as the President of Congo, the Dubai Minister of Internal Affairs, the Princess of Jordan, and the Royal Music Academy of London.”<br /> <br /> <span class="byline-author"> Posted by Gordon Zhu, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Cross posted from the <a href="http://googleblog.blogspot.com/2010/09/finding-your-hidden-treasure.html">Official Google Blog</a>.<br /> <br /> In 2000, Antoine Assi founded Middle Eastern export website <a href="//goo.gl/gjP3">www.aldoukan.com</a>—it was one of the first e-commerce businesses in the Middle East. He was just 20 years old and he made time to develop the business in between computer science classes at his university. He needed a way to advertise his website from the comfort of his own dorm room, so he decided to test out Google AdWords.<br /> <br /> His friends didn’t believe him when Antoine said he was going to sell and advertise traditional Middle Eastern foods and goods online. However, by 2004, his business had grown so rapidly that he decided to take leave from school to run it full-time. He then started his second company, <a href="//goo.gl/e2Vn">www.mosaicmarble.com</a>, which sells handcut decorative tiles online internationally.<br /> <br /> Antoine believed there was a gap in the mosaic market and he wanted to share these artistic and historic decorations abroad. He knew there was a market for these tiles internationally—he just didn’t quite know where the opportunity existed. To identify these international growth opportunities, Antoine built on his knowledge of AdWords: He ran several AdWords campaigns, each targeted at the location and language of the test country.<br /> <br /> <div style="text-align: center;"><a href="//3.bp.blogspot.com/_UAWswYaIweI/TK5OdQLs7OI/AAAAAAAAAAo/3CZV62jguns/s1600/1o87CAf0kMHka3b4mQRnvG_7kcVPdBg.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="165" src="//3.bp.blogspot.com/_UAWswYaIweI/TK5OdQLs7OI/AAAAAAAAAAo/3CZV62jguns/s400/1o87CAf0kMHka3b4mQRnvG_7kcVPdBg.jpg" width="400"></a></div><br /> <div style="text-align: center;"><a href="//3.bp.blogspot.com/_UAWswYaIweI/TK5OdQLs7OI/AAAAAAAAAAo/3CZV62jguns/s1600/1o87CAf0kMHka3b4mQRnvG_7kcVPdBg.jpg">click for full size image </a></div><br /> From there, Antoine measured sales and percentage of website traffic from each country and campaign. He ended campaigns for countries with low sales volume and invested in campaigns for countries with higher sales volume and greater return on investment. Where he saw steady product sales, Antoine even had the company website translated into the language of the successful host country. As you can imagine, translating the site to the language of a country in which he’d already seen success only further promoted sales in that location.<br /> <br /> Antoine refers to his AdWords campaigns as his hidden treasure, telling us that “the second month we started advertising on Google, we started feeling overwhelmed by the orders and the inquiries... We had to hire new employees on a weekly basis.”<br /> <br /> Mosaic Marble quickly grew from two employees and eight artists to more than 40 employees and 120 artists. And the company’s website is now available in seven languages: Arabic, English, Finnish, German, Italian, Portuguese and French.<br /> <br /> <div style="text-align: center;"><a href="//1.bp.blogspot.com/_UAWswYaIweI/TK5Ov3sJcRI/AAAAAAAAAAs/wGX28M2edpw/s1600/1Wj9Sa9KYO-UPDlObUQTmd76CLqDYVw.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="//1.bp.blogspot.com/_UAWswYaIweI/TK5Ov3sJcRI/AAAAAAAAAAs/wGX28M2edpw/s400/1Wj9Sa9KYO-UPDlObUQTmd76CLqDYVw.png" width="285"></a></div><br /> <div style="text-align: center;"><a href="//1.bp.blogspot.com/_UAWswYaIweI/TK5Ov3sJcRI/AAAAAAAAAAs/wGX28M2edpw/s1600/1Wj9Sa9KYO-UPDlObUQTmd76CLqDYVw.png">click for full size image </a></div><br /> In addition to helping him expand his business, these international campaigns helped Antoine and his colleagues share these cultural icons with a larger part of the world. There are now homes and public spaces adorned with these ancient Greek creations in more than 50 countries worldwide. “Due to Google,” says Antoine, “we have customers such as the President of Congo, the Dubai Minister of Internal Affairs, the Princess of Jordan, and the Royal Music Academy of London.”<br /> <br /> <span class="byline-author"> Posted by Gordon Zhu, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2010/10/finding-your-hidden-treasure.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Finding your hidden treasure: international campaigns with AdWords&url=https://adwords.googleblog.com/2010/10/finding-your-hidden-treasure.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2010/10/finding-your-hidden-treasure.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2010/10/finding-your-hidden-treasure.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Case%20studies' rel='tag'> Case studies </a> </span> </div> </div> </div> <div class='post' data-id='7773045660598157732' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2010/10/new-features-in-search-funnels.html' itemprop='url' title='New Features in Search Funnels'> New Features in Search Funnels </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, October 05, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> We’ve received very positive feedback from advertisers using <a href="http://adwords.blogspot.com/2010/03/new-reports-adwords-search-funnels.html">Search Funnels</a>—the new set of reports launched in Conversions. Advertisers are beginning to understand the path to conversion beyond just the last click and are now able to give credit to assisting keywords and ads that customers saw and/or clicked before converting. Each buying cycle is different and Search Funnels is eliminating the guesswork over the roles your keywords are playing in the path to conversion.<br /> <br /> And here’s the first round of improvements, as requested by you.<br /> <br /> <div style="text-align: center;"><a href="//2.bp.blogspot.com/_UAWswYaIweI/TKuSDPcVXCI/AAAAAAAAAAk/ING95o1HkwQ/s1600/SF++.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="173" src="//2.bp.blogspot.com/_UAWswYaIweI/TKuSDPcVXCI/AAAAAAAAAAk/ING95o1HkwQ/s400/SF++.gif" width="400"></a></div><div style="text-align: center;"><br /> </div><div style="text-align: center;"><a href="//2.bp.blogspot.com/_UAWswYaIweI/TKuSDPcVXCI/AAAAAAAAAAk/ING95o1HkwQ/s1600/SF++.gif">click for full size image</a></div><div style="text-align: center;"><br /> <div style="text-align: left;"><b>Longer, customizable Conversion History Windows</b></div><div style="text-align: left;">A buyer may take longer to research and buy a vacation package rather than purchase movie tickets, for example. The funnel for various conversion types can differ greatly in regards to time to purchase and number of clicks to purchase. Now, you can adjust the time span, or<a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=187976"> Conversion History Window</a>, to 30 days (default), 60 days or 90 days prior to a conversion to see the Search Funnel data leading to that conversion. With this feature, you can look further back into the history of your conversion paths.</div><br /> <div style="text-align: left;"><b>Only show complete conversion paths</b></div><div style="text-align: left;">A percentage of surfers clear cookies from time to time, which can influence search funnels data by causing conversion paths to appear shorter by eliminating some upper funnel assists - impressions or clicks on your keywords - that may have occurred prior to cookie deletion. For instance, if a buyer clicks on one of your ads, then clears cookies, then goes on to click another one or your ads before making a purchase, the click prior to cookie deletion will not show up in your Search Funnels reports. </div><div style="text-align: left;"><br /> </div><div style="text-align: left;">Now, you can sanitize the search funnel data you’re looking at by checking a box in your reports called “Only show complete conversion paths.” <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=187964">This option</a> will filter out conversions that are from paths that are potentially biased by cookie deletion. As such, while you will end up analyzing fewer conversions overall, you will be seeing truer, more complete conversion paths. Use this option to strengthen your overall funnel analysis and understand how buyers are finding your products.</div><div style="text-align: left;"><br /> </div><div style="text-align: left;">These new features were created based on feedback we received from Search Funnels users and we hope you find them useful as you experiment with, analyze, and optimize your portfolio of keywords.</div><div style="text-align: left;"><br /> </div><div style="text-align: left;">Posted <span class="byline-author">by Gordon Zhu, <i>Inside AdWords</i> crew</span></div></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> We’ve received very positive feedback from advertisers using <a href="http://adwords.blogspot.com/2010/03/new-reports-adwords-search-funnels.html">Search Funnels</a>—the new set of reports launched in Conversions. Advertisers are beginning to understand the path to conversion beyond just the last click and are now able to give credit to assisting keywords and ads that customers saw and/or clicked before converting. Each buying cycle is different and Search Funnels is eliminating the guesswork over the roles your keywords are playing in the path to conversion.<br /> <br /> And here’s the first round of improvements, as requested by you.<br /> <br /> <div style="text-align: center;"><a href="//2.bp.blogspot.com/_UAWswYaIweI/TKuSDPcVXCI/AAAAAAAAAAk/ING95o1HkwQ/s1600/SF++.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="173" src="//2.bp.blogspot.com/_UAWswYaIweI/TKuSDPcVXCI/AAAAAAAAAAk/ING95o1HkwQ/s400/SF++.gif" width="400"></a></div><div style="text-align: center;"><br /> </div><div style="text-align: center;"><a href="//2.bp.blogspot.com/_UAWswYaIweI/TKuSDPcVXCI/AAAAAAAAAAk/ING95o1HkwQ/s1600/SF++.gif">click for full size image</a></div><div style="text-align: center;"><br /> <div style="text-align: left;"><b>Longer, customizable Conversion History Windows</b></div><div style="text-align: left;">A buyer may take longer to research and buy a vacation package rather than purchase movie tickets, for example. The funnel for various conversion types can differ greatly in regards to time to purchase and number of clicks to purchase. Now, you can adjust the time span, or<a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=187976"> Conversion History Window</a>, to 30 days (default), 60 days or 90 days prior to a conversion to see the Search Funnel data leading to that conversion. With this feature, you can look further back into the history of your conversion paths.</div><br /> <div style="text-align: left;"><b>Only show complete conversion paths</b></div><div style="text-align: left;">A percentage of surfers clear cookies from time to time, which can influence search funnels data by causing conversion paths to appear shorter by eliminating some upper funnel assists - impressions or clicks on your keywords - that may have occurred prior to cookie deletion. For instance, if a buyer clicks on one of your ads, then clears cookies, then goes on to click another one or your ads before making a purchase, the click prior to cookie deletion will not show up in your Search Funnels reports. </div><div style="text-align: left;"><br /> </div><div style="text-align: left;">Now, you can sanitize the search funnel data you’re looking at by checking a box in your reports called “Only show complete conversion paths.” <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=187964">This option</a> will filter out conversions that are from paths that are potentially biased by cookie deletion. As such, while you will end up analyzing fewer conversions overall, you will be seeing truer, more complete conversion paths. Use this option to strengthen your overall funnel analysis and understand how buyers are finding your products.</div><div style="text-align: left;"><br /> </div><div style="text-align: left;">These new features were created based on feedback we received from Search Funnels users and we hope you find them useful as you experiment with, analyze, and optimize your portfolio of keywords.</div><div style="text-align: left;"><br /> </div><div style="text-align: left;">Posted <span class="byline-author">by Gordon Zhu, <i>Inside AdWords</i> crew</span></div></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2010/10/new-features-in-search-funnels.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:New Features in Search Funnels&url=https://adwords.googleblog.com/2010/10/new-features-in-search-funnels.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2010/10/new-features-in-search-funnels.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2010/10/new-features-in-search-funnels.html' data-viewtype='FILTERED_POSTMOD'></div> <a 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dir='ltr' href='https://adwords.googleblog.com/search/label/New%20features'> New features </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/New%20Interface'> New Interface </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/offer%20extensions'> offer extensions </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/offline%20results'> offline results </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/omni-channel%20retailers'> omni-channel retailers </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Opportunities%20tab'> Opportunities tab </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Optimization'> Optimization </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/pages%20for%20businesses'> pages for businesses </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Paused%20Ads'> Paused Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/placement%20exclusion%20lists'> placement exclusion lists </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Policy'> Policy </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Product%20Ads'> Product Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Product%20Listing%20Ads'> Product Listing Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/programmatic%20remarketing'> programmatic remarketing </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Promoted%20Places'> Promoted Places </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Promoted%20Videos'> Promoted Videos </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Quality%20Score'> Quality Score </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Related%20products'> Related products </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Remarketing'> Remarketing </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Remarketing%20Lists%20for%20Search%20Ads'> Remarketing Lists for Search Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Reporting'> Reporting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Reporting%20and%20Analytics'> Reporting and Analytics </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/research'> research </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/RLSA'> RLSA </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Search%20Ads'> Search Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Search%20Engine%20Strategies%20conference'> Search Engine Strategies conference </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Search%20for%20Brands'> Search for Brands </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Search%20Funnels'> Search Funnels </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Seasonal'> Seasonal </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Security'> Security </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Series'> Series </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/shared%20library'> shared library </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/sitelinks'> sitelinks </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Smart%20Phones'> Smart Phones </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/SMX%20East'> SMX East </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Social'> Social </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Step%20Inside%20Adwords'> Step Inside Adwords </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Success%20Stories'> Success Stories </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/System%20updates'> System updates </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Tablet'> Tablet </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Targeting'> Targeting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Testing%20opportunities'> Testing opportunities </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Think%20Insights'> Think Insights </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Think%20Marketing'> Think Marketing </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Think%20With%20Google'> Think With Google </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Think2010'> Think2010 </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Tips'> Tips </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Tools'> Tools </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Top%20Contributors'> Top Contributors </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/top%20of%20page%20bid%20estimates'> top of page bid estimates </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Tracking'> Tracking </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/TrueView'> TrueView </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/TV%20Ads'> TV Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Updates'> Updates </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/User%20Experience'> User Experience </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/ValueTrack'> ValueTrack </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Viewability'> Viewability </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Webinars'> Webinars </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Website%20Optimizer'> Website Optimizer </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/YouTube'> YouTube </a> </li> </ul> <div class='clear'></div> </div> </div><div class='widget BlogArchive' data-version='1' id='BlogArchive1'> <div class='tab'> <i class='material-icons icon'>  </i> <h2> Archive </h2> <i class='material-icons arrow'>  </i> </div> <div class='widget-content'> <div id='ArchiveList'> <div id='BlogArchive1_ArchiveList'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2018/'> 2018 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/01/'> Jan </a> </div> <div class='items'> </div> 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href='https://adwords.googleblog.com/2017/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li 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</span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2013/'> 2013 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2012/'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2011/'> 2011 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy toggle-open'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2010/'> 2010 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2009/'> 2009 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2008/'> 2008 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2007/'> 2007 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2006/'> 2006 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> 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