AI for Marketers Summit

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</nav>  </div> </div> <div class="header-inner" style="max-width:1280px; border-bottom: 0;"> <div class="speaker-page-photo-column"> <div style="text-align: center; width: 100%;"> <div style="width: 100%; margin: 0 auto;"><img src="/assets/components/phpthumbof/cache/KMKF%20July%202024.be2ec55394894609d9b34f02437c4ecd.53e4bd065bd5c05541a074e94b6213c5.png" style="max-width:100%; border-radius: 18px; margin: 0 auto; width: 300px; height: auto;"> </div> </div> </div> <div class="main-content speaker-page-bio-column"> <div class="flex-container" style="justify-content: flex-start;"> <div class="speaker-bio-title"><h1 style="padding-top:0; margin-bottom:0; font-size:42px;">Kathleen Fetters</h1> <span class="inner-sub">Sr Strategist, Social Intelligence<br>Adobe</span> <div class="indiv-socials" style="margin-bottom: 0; padding-bottom: 0;"> <a href="https://www.linkedin.com/in/kathleen-fetters-social-media-intelligence-marketing-strategy/" target="_blank" class="no-underline"><i class="fab fa-linkedin" style="color: var(--blue)"></i></a> </div></div> <div class="speaker-bio-social"><img src="/assets/components/phpthumbof/cache/Adobe.52abe5b409017b5e34ad35247b6ef4f8.ddcc6b81067598c71625a68c1e9b9e2b.png" style="width:;border:10px solid #fff"> </div> </div> <div style="padding-top: 24px;"> <div>Kathleen Fetters has worked in the field of Social Intelligence for over 15 years, gaining experience developing and executing custom programs for global Fortune 500 companies such as Hewlett Packard, First Republic Bank and Boston Scientific. As a seasoned leader and collaborator, she is passionate about advancing the field of Social Intelligence for the purpose of informing and influencing key business decisions and brand protection strategies. Outside of the office, Kathleen enjoys cooking, wine, and long walks in the green (and very wet!) Pacific Northwest with her energetic rescue dog Marshall.</div> <div> </div> </div> </div> </div> </div> </header> <section style="padding-top:12px; background-color:#f8fbff;"> <div class="container main-content"> <div class="main-content-inner"> <h2 style="margin: 0 0 32px 0; font-weight:700; font-size: 24px; text-align: center;">Kathleen Fetters’s Session</h2> <div style="margin-bottom: 30px;"><p style="margin-bottom:0;"><i class="fa fa-clock-o"></i> 11:45 a.m.–12:30 p.m. PT — Wednesday, November 13, 2024</p><h3 style="margin-top:0; line-height: 130%;"><a href="/november-2024/summit/agenda-at-a-glance/live-virtual-summit-day-one/1145-a.m.1230-p.m.-pt" >Panel: Crafting Your AI Integration Playbook</a></h3> <p>In the age of AI-driven marketing, crafting a comprehensive AI integration playbook is more important than ever. This panel discussion, featuring insights from industry leaders Justin McGinnis (Syneos Health), Kathleen Fetters (Adobe), and Rebecca Nguyen (Indeed), will explore the key elements of building an effective overall AI strategy. The session will cover when to integrate human engagement, how to assess AI social responses, and the impact of AI on project management. Attendees will also gain valuable perspectives on navigating new regulations like the EU Artificial Intelligence Act and how to leverage generative AI for hyper-personalized customer communications.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Discover the best practices for integrating human engagement at critical points in the AI playbook creation process.</li> <li>Learn how to evaluate AI-driven social responses to ensure strong customer engagement and brand protection.</li> <li>Understand how AI affects project management and how to adapt roles and timelines for successful execution.</li> <li>Gain insights into the implications of the EU Artificial Intelligence Act and how U.S. brands can proactively prepare for similar regulations.</li> <li>Explore strategies for collaborating with AI, balancing its capabilities with human oversight to enhance quality and reduce risks.</li> </ul> </div> </div> </div> </section> <div style="padding:18px;text-align:center;"><a href="november-2024/pricing" class="btn button" style="text-align:center; font-size:20px;">Check out our early bird ticket prices!</a></div>  <footer id="footer"> <div class="container"> <div class="row" style="max-width: 1000px; margin: 0 auto;"> <div class="col col-md-4" style="text-align: center;"> <img src="/assets/client_files/images/2023/footer-logo-plain.png" alt="Social Media Strategies Summit logo" style="width: 160px; height: auto; margin-bottom: 12px;"><br> <a href="https://www.linkedin.com/showcase/ai-for-marketers-summit/"><i style="color:#0f1991;" class="fab fa-linkedin" aria-hidden="true"></i></a> </div> <div class="col col-md-4"><h4>Other GSMI Events</h4> <ul> <li><a href="https://evchargingsummit.com">EV Charging Summit</a></li> <li><a href="https://talentacquisitionweek.com/">Talent Acquisition Week</a></li> <li><a href="https://socialmediastrategiessummit.com">Social Media Strategies Summit</a></li> </ul> </div> <div class="col col-md-4"> <h4>Contact Us</h4> <div>1501 India St. Suite 103-60<br> San Diego, CA 92101<br> Phone: 888-409-4418<br> <a href="/cdn-cgi/l/email-protection#127b7c747d5275617f7b6577703c717d7f"><span class="__cf_email__" data-cfemail="82ebece4edc2e5f1efebf5e7e0ace1edef">[email protected]</span></a> </div> </div> </div> </footer>  <section style="text-align:center;background:#f9f9f9;padding:20px;"> Copyright © 2024 by Global Strategic Management Institute | <a href="november-2024/terms-and-conditions">Terms and Conditions | Privacy Policy</a> | <a href="november-2024/code-of-conduct">Code of Conduct</a> </section> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script id="hs-script-loader" async defer src="//js.hs-scripts.com/3219216.js"></script>  <script type="text/javascript"> jQuery(document).ready(function ($) { var dcdomains = ['artificialintelligencesummit.com', 'unityeventsolutions.com']; var params = window.location.search.replace(/ +/g, '%20'); if (params.length > 0 && params[0] == '?') params = params.substring(1, params.length); var finalList = ''; if (params.length > 0) { var splitList = params.split('&'); var append = new Array(); for (var idx = 0; idx < splitList.length; idx++) { if (splitList[idx].indexOf('utm_') == 0) append.push(splitList[idx]); } finalList = append.join('&'); } if (finalList.length > 0) { var button = $('a[href]').each(function (i) { for (var idx = 0; idx < dcdomains.length; idx++) { var domain = dcdomains[idx]; var re = new RegExp('^http[s]?://[a-zA-Z.]{0,15}' + domain + '.*$'); if (this.href.indexOf('#') < 0) { if (re.test(this.href)) { if (this.href.indexOf('?') < 0) this.href = this.href + '?' + finalList; else this.href = this.href + '&' + finalList; } } } }); } }); </script>  <script type="text/javascript"> function showMenu(bnum) { $('.menu'+bnum).addClass('showmenu'); } </script> </body> </html>

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AI for Marketers Summit — Speaker