Brand Management | Brandwatch

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// CustomEvent polyfill // ----------------------------------------------------------------- // // CustomEvent -- polyfill for IE11 // -- adapted from Mozilla's: https://developer.mozilla.org/en-US/docs/Web/API/CustomEvent/CustomEvent#Polyfill // // if (typeof window.CustomEvent !== 'function') { var default_event_params = { bubbles: false, cancelable: false, detail: undefined, }; var CustomEvent = function(event_type, params) { params = params || default_event_params; var ev = document.createEvent('CustomEvent'); ev.initCustomEvent(event_type, params.bubbles, params.cancelable, params.detail); return ev; } CustomEvent.prototype = window.Event.prototype; window.CustomEvent = CustomEvent; } // global ajax helpers (global version of some helpers from Ben Halls 'nayjax' npm package used in core) // ----------------------------------------------------------------- // NB: Uses Promises - Must be loaded after Promise Polyfill // Suggest at some point, just move to importing nayjax from a header-specific compiled module. // - To allow both header & footer js to access nayjax, could write in the _module.js file: // import nayjax from 'nayjax'; // window.nayjax = nayjax; // - Then footer modules would use window.nayjax instead of "import 'nayjax'" // - (Similar for crumblr) // global_request() - private, -> promise // --------------------------------- // errors (stringly typed): // - network error - unreachable / interrupted // - request error - 400 codes // - server error - 500 codes // - aborted - .abort() called function global_request(url, method, data_url_encoded, cb_progress) { const xhr = new XMLHttpRequest; const promise = new Promise(function(succeed, fail) { xhr.addEventListener('error', function() { fail('network error'); }); xhr.addEventListener('abort', function() { fail('aborted'); }); if (typeof cb_progress === 'function') { xhr.addEventListener('progress', cb_progress); } xhr.addEventListener('readystatechange', function() { if (xhr.readyState !== 4) { return; } if (xhr.status >= 400 && xhr.status < 500) { fail('request error'); } else if (xhr.status >= 500) { fail('server error'); } else if (xhr.status === 0) { fail('network error'); } else { succeed(xhr.responseText); } }); }); xhr.open(method, url, true); if (typeof data_url_encoded === 'string') { xhr.setRequestHeader('Content-type', 'application/x-www-form-urlencoded'); xhr.send(data_url_encoded); } else { xhr.send(); } return promise; } function global_ajax_post(url, cb_progress) { return global_request(url, 'post', null, cb_progress); } function global_ajax_post_json(url, cb_progress) { return global_ajax_post(url, cb_progress).then(function(response_text) { try { return JSON.parse(response_text); } catch (err) { throw 'invalid json'; } }); } // global crumblr (global version of core cookies/crumblr.js) // ----------------------------------------------------------------- function global_get_cookie(name) { var name_eq = name + '='; var matching_cookie = document.cookie.split(';') .map(function(c) { return c.trim(); }) .filter(function(c) { return c.indexOf(name_eq) === 0; })[0]; return matching_cookie !== undefined ? matching_cookie.substring(name_eq.length) : null; } function global_set_cookie(name, value, expires_in_days_hence, path, domain) { var t = new Date(); if (typeof expires_in_days_hence === 'number') { t.setMilliseconds((new Date()).getMilliseconds() + expires_in_days_hence * 1000 * 3600 * 24); } var parts = [ name + '=' + value, expires_in_days_hence ? ('; expires=' + t.toUTCString()) : '', path ? ('; path=' + path) : '; path=/', domain ? ('; domain=' + domain) : '', ]; document.cookie = parts.join(''); } function global_delete_cookie(name, path, domain) { global_set_cookie(name, '', -1, path, domain); } // global geo ip // ----------------------------------------------------------------- // // script_global_geo_ip.js - provide geolocation data. promise-based. must load after promise polyfill. // - see here for country codes: https://en.wikipedia.org/wiki/ISO_3166-1_alpha-2 // https://ipstack.com/documentation // const cookie_name = 'bw_geo'; const cookie_days = 5; function global_get_user_geo_location() { // Note: 1) This function is ran once (right here on line 44). // 2) It creates window.global_geo_ip_promise which is then referenced elsewhere. // This allows for one async call the geo ip API, limiting the number of requests. if (window.global_geo_ip_promise) { return false; } const geo_cookie = global_get_geo_cookie(); // 1. If cookie is set, resolve window.global_geo_ip_promise (set on line 31). if (geo_cookie !== null && is_object(geo_cookie)) { window.global_geo_ip_promise = Promise.resolve(geo_cookie); } // 2. If cookie doesn’t exist - make async request && set window.global_geo_ip_promise. else { window.global_geo_ip_promise = global_ajax_post_json('/wp-json/all/identify?no-cache=101%20|%20jq%20%27.%20|%20{ip:%20.ip,%20country_code:.country_code,%20region_code:.region_code}%20%27') .then((data) => { if (data.constructor !== Object || !data.hasOwnProperty('country_code')) { throw 'invalid ipstack return data'; } global_set_geo_cookie(JSON.stringify({ country_code: data.country_code, region_code: data.region_code })); return { country_code: data.country_code, region_code: data.region_code }; }) .catch((err) => { global_set_geo_cookie('FailedGeoIPCheck'); // Could be problem with Ipstack, AdBlocker etc }); } } global_get_user_geo_location(); // helpers // ------------------------------------- function global_get_geo_cookie() { return global_get_cookie(cookie_name); } function global_set_geo_cookie(value) { global_set_cookie(cookie_name, value, cookie_days); } function is_object(cookie) { try { return !!JSON.parse(cookie); } catch (e) { return false; } } // GCLID // ----------------------------------------------------------------- // // script_global_gclid.js // // Google Click ID (GCLID) is a parameter passed in the URL with ad clicks, to identify the // campaign and other attributes of the click associated with the ad for ad tracking and // campaign attribution. In Google Ads, this is enabled by turning on the auto-tagging setting. // It’s required for Google Ads website conversion tracking and also used to link data between // Google Ads and Google Analytics. It can also be used in conjunction with features like // offline conversion tracking. // function getParam(p) { const match = RegExp(`[?&]${p}=([^&]*)`).exec(window.location.search); return match && decodeURIComponent(match[1].replace(/\+/g, " ")); } function getExpiryRecord(value) { const expiryPeriod = 90 * 24 * 60 * 60 * 1000; // 90 day expiry in milliseconds const expiryDate = new Date().getTime() + expiryPeriod; return { value, expiryDate, }; } function addGclid() { const gclidParam = getParam("gclid"); const gclidFormFields = ["Google_Click_ID_gclid__c", "GCLID__c"]; // all possible gclid form field ids here let gclidRecord = null; let currGclidFormField; const gclsrcParam = getParam("gclsrc"); const isGclsrcValid = !gclsrcParam || gclsrcParam.indexOf("aw") !== -1; gclidFormFields.forEach((field) => { if (document.getElementById(field)) { currGclidFormField = document.getElementById(field); } }); if (gclidParam && isGclsrcValid) { gclidRecord = getExpiryRecord(gclidParam); localStorage.setItem("gclid", JSON.stringify(gclidRecord)); } const gclid = gclidRecord || JSON.parse(localStorage.getItem("gclid")); const isGclidValid = gclid && new Date().getTime() < gclid.expiryDate; if (currGclidFormField && isGclidValid) { currGclidFormField.value = gclid.value; } } window.addEventListener("load", addGclid); // GDPR // ----------------------------------------------------------------- function global_gdpr_countries() { return [ 'AT', // Austria 'BE', // Belgium 'BG', // Bulgaria 'HR', // Croatia (Code taken from name in Croatian: Hrvatska) 'CY', // Cyprus 'CZ', // Czechia (Previous ISO country name: Czech Republic) 'DK', // Denmark 'EU', // Europoean Union 'EE', // Estonia (Code taken from name in Estonian: Eesti) 'FI', // Finland 'FR', // France 'DE', // Germany 'GR', // Greece 'HU', // Hungary 'IS', // Iceland (Code taken from name in Icelandic: Ísland) 'IE', // Ireland 'IT', // Italy 'LV', // Latvia 'LI', // Liechtenstein 'LT', // Lithuania 'LU', // Luxembourg 'MT', // Malta 'NL', // Netherlands 'NO', // Norway 'PL', // Poland 'PT', // Portugal 'RO', // Romania 'SK', // Slovakia 'SI', // Slovenia 'ES', // Spain 'SE', // Sweden 'CH', // Switzerland (Code taken from name in Latin: Confoederatio Helvetica) 'GB', // Great Britain 'UK', // United Kingdom ]; } function global_gdpr_precheck_countries() { return [ 'EE', // Estonia 'FI', // Finland 'FR', // France 'HU', // Hungary 'IE', // Ireland 'LV', // Latvia 'LU', // Luxembourg 'NO', // Norway 'PT', // Portugal 'SI', // Slovenia 'SE', // Sweden 'GB', // United Kingdom ]; } // helpers // ------------------------------------- function global_is_gdpr_country(country_code) { if (country_code === 'FailedGeoIPCheck') return true; return country_code && global_gdpr_countries().indexOf(country_code.toUpperCase()) !== -1; } function global_is_gdpr_precheck_country(country_code) { if (country_code === 'FailedGeoIPCheck') return true; return country_code && global_gdpr_precheck_countries().indexOf(country_code.toUpperCase()) !== -1; } // Mobile detection (from http://detectmobilebrowsers.com/) // ----------------------------------------------------------------- window.isMobileDevice = function() { var check = false; (function(a) { if (/(android|bb\d+|meego).+mobile|avantgo|bada\/|blackberry|blazer|compal|elaine|fennec|hiptop|iemobile|ip(hone|od)|iris|kindle|lge |maemo|midp|mmp|mobile.+firefox|netfront|opera m(ob|in)i|palm( os)?|phone|p(ixi|re)\/|plucker|pocket|psp|series(4|6)0|symbian|treo|up\.(browser|link)|vodafone|wap|windows ce|xda|xiino/i.test(a) || /1207|6310|6590|3gso|4thp|50[1-6]i|770s|802s|a wa|abac|ac(er|oo|s\-)|ai(ko|rn)|al(av|ca|co)|amoi|an(ex|ny|yw)|aptu|ar(ch|go)|as(te|us)|attw|au(di|\-m|r |s )|avan|be(ck|ll|nq)|bi(lb|rd)|bl(ac|az)|br(e|v)w|bumb|bw\-(n|u)|c55\/|capi|ccwa|cdm\-|cell|chtm|cldc|cmd\-|co(mp|nd)|craw|da(it|ll|ng)|dbte|dc\-s|devi|dica|dmob|do(c|p)o|ds(12|\-d)|el(49|ai)|em(l2|ul)|er(ic|k0)|esl8|ez([4-7]0|os|wa|ze)|fetc|fly(\-|_)|g1 u|g560|gene|gf\-5|g\-mo|go(\.w|od)|gr(ad|un)|haie|hcit|hd\-(m|p|t)|hei\-|hi(pt|ta)|hp( i|ip)|hs\-c|ht(c(\-| |_|a|g|p|s|t)|tp)|hu(aw|tc)|i\-(20|go|ma)|i230|iac( |\-|\/)|ibro|idea|ig01|ikom|im1k|inno|ipaq|iris|ja(t|v)a|jbro|jemu|jigs|kddi|keji|kgt( |\/)|klon|kpt |kwc\-|kyo(c|k)|le(no|xi)|lg( g|\/(k|l|u)|50|54|\-[a-w])|libw|lynx|m1\-w|m3ga|m50\/|ma(te|ui|xo)|mc(01|21|ca)|m\-cr|me(rc|ri)|mi(o8|oa|ts)|mmef|mo(01|02|bi|de|do|t(\-| |o|v)|zz)|mt(50|p1|v )|mwbp|mywa|n10[0-2]|n20[2-3]|n30(0|2)|n50(0|2|5)|n7(0(0|1)|10)|ne((c|m)\-|on|tf|wf|wg|wt)|nok(6|i)|nzph|o2im|op(ti|wv)|oran|owg1|p800|pan(a|d|t)|pdxg|pg(13|\-([1-8]|c))|phil|pire|pl(ay|uc)|pn\-2|po(ck|rt|se)|prox|psio|pt\-g|qa\-a|qc(07|12|21|32|60|\-[2-7]|i\-)|qtek|r380|r600|raks|rim9|ro(ve|zo)|s55\/|sa(ge|ma|mm|ms|ny|va)|sc(01|h\-|oo|p\-)|sdk\/|se(c(\-|0|1)|47|mc|nd|ri)|sgh\-|shar|sie(\-|m)|sk\-0|sl(45|id)|sm(al|ar|b3|it|t5)|so(ft|ny)|sp(01|h\-|v\-|v )|sy(01|mb)|t2(18|50)|t6(00|10|18)|ta(gt|lk)|tcl\-|tdg\-|tel(i|m)|tim\-|t\-mo|to(pl|sh)|ts(70|m\-|m3|m5)|tx\-9|up(\.b|g1|si)|utst|v400|v750|veri|vi(rg|te)|vk(40|5[0-3]|\-v)|vm40|voda|vulc|vx(52|53|60|61|70|80|81|83|85|98)|w3c(\-| )|webc|whit|wi(g |nc|nw)|wmlb|wonu|x700|yas\-|your|zeto|zte\-/i.test(a.substr(0, 4))) check = true; 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w-100 df flex-items-start u-hover__underline "> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Influencer Marketing</span> </div> <p class="dn db-lg c-lead f3 color-text-grey-5" style="line-height: 1.14; padding-top: 0.6em;"> <span> Reach a wider audience </span> </p> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/suite/insights/" data-ga-label="nav-https://www.brandwatch.com/suite/insights/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent bb-lg py3 w-100 df flex-items-start u-hover__underline "> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Media Intelligence & Insights</span> </div> <p class="dn db-lg c-lead f3 color-text-grey-5" style="line-height: 1.14; padding-top: 0.6em;"> <span> Leverage our expert analysts and consultants </span> </p> </div> </div> </a> </li> </ul>  </li> </ul> </div> </div>  </div> </div> </div> <div class="sub-item-container dn-lg">  <div class="lg relative-lg "> <div class="overflow-hidden relative-lg py3 py0-lg br-ui-charcoal-lg shadow-atlassian-extreme-lg color-bg-white-lg df-lg" style="top: 18px;"> <div class="px5-lg py3-lg flex-noshrink w-100-important-lg_max" style="width: 250px;"> <ul class = "child-dropdown-nav ">  <li class = "second-child-dropdown"> <a href="https://www.brandwatch.com/suite/" data-ga="link" data-ga-label="nav-https://www.brandwatch.com/suite/" class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3 color-border-grey-3 bb-lg c-simple-link-light u-hover__underline"> <div class="li-item-container df flex-items-center flex-justify-between w-100"> <span class="db f3 u-hover__underline-target ">Our Suite</span> </div> </a> </li>   <li class = "second-child-dropdown"> <a href="https://www.brandwatch.com/suite/consumer-intelligence/" data-ga="link" data-ga-label="nav-https://www.brandwatch.com/suite/consumer-intelligence/" class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3 color-border-grey-3 bb-lg c-simple-link-light u-hover__underline"> <div class="li-item-container df flex-items-center flex-justify-between w-100"> <span class="db f3 u-hover__underline-target ">Consumer Intelligence</span> </div> </a> </li>   <li class = "second-child-dropdown"> <a href="https://www.brandwatch.com/suite/social-media-management/" data-ga="link" data-ga-label="nav-https://www.brandwatch.com/suite/social-media-management/" class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3 color-border-grey-3 bb-lg c-simple-link-light u-hover__underline"> <div class="li-item-container df flex-items-center flex-justify-between w-100"> <span class="db f3 u-hover__underline-target ">Social Media Management</span> </div> </a> </li>   <li class = "second-child-dropdown"> <a href="https://www.brandwatch.com/products/influence/" data-ga="link" data-ga-label="nav-https://www.brandwatch.com/products/influence/" class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3 color-border-grey-3 bb-lg c-simple-link-light u-hover__underline"> <div class="li-item-container df flex-items-center flex-justify-between w-100"> <span class="db f3 u-hover__underline-target ">Influencer Marketing</span> </div> </a> </li>   <li class = "second-child-dropdown"> <a href="https://www.brandwatch.com/suite/insights/" data-ga="link" data-ga-label="nav-https://www.brandwatch.com/suite/insights/" class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3 color-border-transparent c-simple-link-light u-hover__underline"> <div class="li-item-container df flex-items-center flex-justify-between w-100"> <span class="db f3 u-hover__underline-target ">Media Intelligence & Insights</span> </div> </a> </li>  </ul> </div> </div>  </div> </div> </div>  </div> </li>  <li class="relative user-select-none outline-none l-page-gutter show-child-items u-onHover-reveal-lg cursor-default u-sibling-diminish-onHover__target " tabindex="-1" data-js-togglr data-js-togglr-bp-min="lg" data-js-togglr-event-type="mouseenter" data-js-togglr-trigger-event="image-set/load" data-image-set-wrapper> <div data-js-togglr data-js-togglr-bp-max="lg" data-js-togglr-event-type="click" data-js-togglr-trigger-event="image-set/load" data-image-set-wrapper class="li-inner "> <div class="py3 w-100 u-hover__underline db c-heading color-text-grey-10 f3 f4-lg-xl color-border-grey-3 px4-lg px4-xl bn-lg" data-js-togglr data-js-togglr-bp-max="lg" data-js-togglr-target-class="dn" data-js-togglr-target="nav-drop-down--2" > <div class=" py2-lg relative"> <div class=""> <div class="inner-wrapper u-hover__underline-target l-page-gutter--disabled-lg py2 df flex-items-center flex-justify-center ">  <span class="color-bg-hexicon-green db flex-noshrink flex-grow-0 dn mr2" style="height: 0.7em; width: 0.7em; max-height: 0.7em; max-width: 0.7em; border-radius: 50%;"></span> Solutions <img src="https://www.brandwatch.com/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/icons/chevron-down-icon.svg" class="chevronrotate" alt="chevron"> </div> </div> </div> </div>  <div id="nav-drop-down--2" class="absolute-lg z-1 u-onHover-reveal__target-lg dn db-lg color-bg-grey-2 color-bg-transparent-lg" style="top: 100%; left: -300%"> <div class="sub-item-container dn db-lg"> <style> .c-nav__sub_item--grid__icon svg { fill: #8AC539 } .c-nav__sub_item--grid__icon svg { fill: #8AC539 } </style>  <div class="relative-lg br-ui-charcoal-lg shadow-atlassian-extreme-lg color-bg-white-lg mw-78vw-lg w-100-important-lg_max" style="top: 18px; width: 930px;"> <div class="br-ui-charcoal-lg overflow-hidden">  <div class="py3 px5-lg pb0-lg"> <div class="py2 py0-lg"> <ul class="l-grid relative l-grid--gutters-2-lg">  <li class="w-100 l-grid__item l-grid__item--auto-lg mb0-lg">  <ul class="mb3-lg mt4 mb4-lg br color-border-grey-3 pr5 mb5-lg"> <li class="mb4"> <a href="https://www.brandwatch.com/use-cases/" class="c-btn--animate-left-right color-text-grey-10 "> <span class="c-heading color-text-grey-10 underline-hover pr1 f6">By Use Case</span>  <span class="c-icon " style="margin-bottom: -1px"> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-arrow-long-right"></use> </svg> </span> </a> </li> <li> <a href="https://www.brandwatch.com/use-cases/market-research/" data-ga-label="nav-https://www.brandwatch.com/use-cases/market-research/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-globe"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Market Research</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/use-cases/brand-management/" data-ga-label="nav-https://www.brandwatch.com/use-cases/brand-management/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#app-icon-heart"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Brand Management</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/use-cases/crisis-management/" data-ga-label="nav-https://www.brandwatch.com/use-cases/crisis-management/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#app-icon-warning"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Crisis Management</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/use-cases/stakeholder-management/" data-ga-label="nav-https://www.brandwatch.com/use-cases/stakeholder-management/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-share"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Stakeholder Management</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/use-cases/social-media-management/" data-ga-label="nav-https://www.brandwatch.com/use-cases/social-media-management/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-source"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Social Media Management</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/use-cases/content-marketing/" data-ga-label="nav-https://www.brandwatch.com/use-cases/content-marketing/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-news"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Content Marketing</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/use-cases/influencer-marketing/" data-ga-label="nav-https://www.brandwatch.com/use-cases/influencer-marketing/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-star"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Influencer Marketing</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/use-cases/customer-care/" data-ga-label="nav-https://www.brandwatch.com/use-cases/customer-care/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent pt2 pb0 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-social-panel"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Customer Care</span> </div> </div> </div> </a> </li> </ul>  </li>  <li class="w-100 l-grid__item l-grid__item--auto-lg mb0-lg">  <ul class="mb3-lg mt4 mb4-lg br color-border-grey-3 pl5 pr5 mb5-lg"> <li class="mb4"> <a href="https://www.brandwatch.com/industries/" class="c-btn--animate-left-right color-text-grey-10 "> <span class="c-heading color-text-grey-10 underline-hover pr1 f6">By Industry</span>  <span class="c-icon " style="margin-bottom: -1px"> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-arrow-long-right"></use> </svg> </span> </a> </li> <li> <a href="https://www.brandwatch.com/industries/agencies/" data-ga-label="nav-https://www.brandwatch.com/industries/agencies/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#app-icon-2-people"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Agencies</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/industries/financial-services/" data-ga-label="nav-https://www.brandwatch.com/industries/financial-services/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#brand-icon-dollar"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Financial Services</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/industries/media-and-entertainment/" data-ga-label="nav-https://www.brandwatch.com/industries/media-and-entertainment/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#app-icon-mountains"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Media and Entertainment</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/industries/health-pharma/" data-ga-label="nav-https://www.brandwatch.com/industries/health-pharma/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#app-icon-heart"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Pharma & Healthcare</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/industries/retail/" data-ga-label="nav-https://www.brandwatch.com/industries/retail/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#brand-icon-retail-tag"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Retail</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/industries/cpg/" data-ga-label="nav-https://www.brandwatch.com/industries/cpg/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#brand-icon-basket"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">CPG</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/industries/technology/" data-ga-label="nav-https://www.brandwatch.com/industries/technology/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#brand-icon-mobile"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Technology</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/industries/education/" data-ga-label="nav-https://www.brandwatch.com/industries/education/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent pt2 pb0 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-training"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Education</span> </div> </div> </div> </a> </li> </ul>  </li>  <li class="w-100 l-grid__item l-grid__item--auto-lg mb0-lg">  <ul class="mb3-lg mt4 mb4-lg pl5 pr5 mb5-lg"> <li class="mb4"> <a href="https://www.brandwatch.com/roles/" class="c-btn--animate-left-right color-text-grey-10 "> <span class="c-heading color-text-grey-10 underline-hover pr1 f6">By Role</span>  <span class="c-icon " style="margin-bottom: -1px"> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-arrow-long-right"></use> </svg> </span> </a> </li> <li> <a href="https://www.brandwatch.com/roles/for-market-researchers/" 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data-ga-label="nav-https://www.brandwatch.com/roles/for-marketers/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#app-icon-megaphone"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Marketers</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/roles/for-social-media-managers/" data-ga-label="nav-https://www.brandwatch.com/roles/for-social-media-managers/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-source"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Social Media Managers</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/roles/for-analysts/" data-ga-label="nav-https://www.brandwatch.com/roles/for-analysts/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#brand-icon-trend-up"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Analysts</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/roles/for-agencies/" 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data-ga-label="nav-https://www.brandwatch.com/roles/for-content-marketers/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-news"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Content Marketers</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/roles/for-pr-comms/" data-ga-label="nav-https://www.brandwatch.com/roles/for-pr-comms/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent pt2 pb0 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-pr-comms"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">PR & Comms</span> </div> </div> </div> </a> </li> </ul>  </li> </ul> </div> </div>  </div> </div> </div> <div class="sub-item-container 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data-ga-label="nav-promo-slot--Read the report" class="c-btn c-btn-- c-btn--secondary-light c-btn--2 c-btn--icon-right c-btn--rounded dif" href="https://www.brandwatch.com/reports/digital-marketing-trends-2025/"> <div class="relative w-100 df flex-items-center flex-justify-center" > <span class=" ">Read the report</span>  <span class="c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-chevron-right"></use> </svg> </span> </div> </a>  </div>  </div> </div>  </div> </div> </div>  </div> </li>  <li class="relative user-select-none outline-none l-page-gutter show-child-items u-onHover-reveal-lg cursor-default u-sibling-diminish-onHover__target pb0-lg" tabindex="-1" data-js-togglr data-js-togglr-bp-min="lg" data-js-togglr-event-type="mouseenter" data-js-togglr-trigger-event="image-set/load" data-image-set-wrapper> <div data-js-togglr 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u-onHover-reveal__target-lg dn db-lg color-bg-grey-2 color-bg-transparent-lg" style="top: 100%; left: -120%"> <div class="sub-item-container ">  <div class="lg relative-lg "> <div class="overflow-hidden relative-lg py3 py0-lg br-ui-charcoal-lg shadow-atlassian-extreme-lg color-bg-white-lg df-lg" style="top: 18px;"> <div class="px5-lg py3-lg w-auto-lg flex-noshrink w-100-important-lg_max" style="width: 250px;"> <ul class = "child-dropdown-nav ">  <li class = "second-child-dropdown"> <a href="https://my.brandwatch.com/" data-ga="link" data-ga-label="nav-https://my.brandwatch.com/" class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3 color-border-grey-3 bb-lg c-simple-link-light u-hover__underline"> <div class="li-item-container df flex-items-center flex-justify-between w-100"> <span class="db f3 u-hover__underline-target ">Consumer Intelligence</span> </div> <p class="dn db-lg c-copy pt1 color-text-grey-5 lh-tight f3" style="margin-bottom: 0;">Brandwatch Consumer Research </p> </a> </li>   <li class = "second-child-dropdown"> <a href="https://app.falcon.io/" data-ga="link" data-ga-label="nav-https://app.falcon.io/" class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3 color-border-grey-3 bb-lg c-simple-link-light u-hover__underline"> <div class="li-item-container df flex-items-center flex-justify-between w-100"> <span class="db f3 u-hover__underline-target ">Social Media Management</span> </div> <p class="dn db-lg c-copy pt1 color-text-grey-5 lh-tight f3" style="margin-bottom: 0;">Formerly the Falcon suite</p> </a> </li>   <li class = "second-child-dropdown"> <a href="https://home.influence.brandwatch.com/" data-ga="link" data-ga-label="nav-https://home.influence.brandwatch.com/" class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3 color-border-transparent c-simple-link-light u-hover__underline"> <div class="li-item-container df flex-items-center flex-justify-between w-100"> <span class="db f3 u-hover__underline-target ">Influence</span> </div> <p class="dn db-lg c-copy pt1 color-text-grey-5 lh-tight f3" style="margin-bottom: 0;">Formerly Paladin </p> </a> </li>  </ul> </div> <div class="dn df-lg flex-noshrink relative overflow-hidden color-bg-grey-2" style="width: 300px;">  <div class="w-100 absolute-fill pa5 color-border-grey-2 bl"> <div class="aspect-ratio--16x9 mb4 relative color-bg-grey-3"> <div class="absolute--fill bg-img t-fade-in" data-image-set-lazy data-image-set-active-class="t-fade-in--active" data-image-set="https://s14415.pcdn.co/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2024/11/image.png&width=380 380w, https://s14415.pcdn.co/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2024/11/image.png&width=0 480w"> </div> </div> <div class="f5 mb2 c-heading">Digital Marketing Trends 2025</div> <p class="c-copy f3 mb3">Uncover the latest digital marketing trends and actionable tips to elevate your marketing strategy.</p>  <a data-ga="cta" 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alt="chevron"> <img src="https://www.brandwatch.com/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/icons/chevron-down-white.svg" class="chevronrotate white" alt="chevron"> </span> </div> </a> </div> <div id="itemContainer" class="hidden item-container-dropdown"> <div class="relative-lg br-ui-charcoal-lg mw-78vw-lg w-100-important-lg_max dropdown-inner" style=""> <div class="br-ui-charcoal-lg shadow-floating-ui-dark-lg overflow-hidden"> <div class="py3 px5-lg pb0-lg"> <div class="py2 py0-lg"> <ul class="mb3-lg"> <li> <a href="https://my.brandwatch.com/" target="_blank" rel="noopener noreferrer" data-ga="link" data-ga-label="client-nav--login-https://my.brandwatch.com/" class="l-page-gutter l-page-gutter--disabled db w-100 c-simple-link-light color-text-grey-7-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight u-hover__underline color-border-onHover-hexicon-green py3 w-100 df flex-justify-between flex-items-start color-border-grey-3 bb-lg"> <div> <div class=""> <span class="f3-lg-xl u-hover__underline-target span-head">Consumer Intelligence</span> </div> <p class="dn db-lg c-lead f3 color-text-grey-5" style="line-height: 1.14; padding-top: 0.6em;"> <span> Brandwatch Consumer Research </span> </p> </div> </div> </a> </li> <li> <a href="https://app.falcon.io/" target="_blank" rel="noopener noreferrer" data-ga="link" data-ga-label="client-nav--login-https://app.falcon.io/" class="l-page-gutter l-page-gutter--disabled db w-100 c-simple-link-light color-text-grey-7-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight u-hover__underline color-border-onHover-hexicon-green py3 w-100 df flex-justify-between flex-items-start color-border-grey-3 bb-lg"> <div> <div class=""> <span class="f3-lg-xl u-hover__underline-target span-head">Social Media Management</span> </div> <p class="dn db-lg c-lead f3 color-text-grey-5" style="line-height: 1.14; padding-top: 0.6em;"> <span> Formerly the Falcon suite </span> </p> </div> </div> </a> </li> <li> <a 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f9-md f10-lg color-text-grey-4 o-50 db c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-search"></use> </svg> </span> </button> <input id="" size="" class="w-100 mr5 mr6-lg c-heading f8 f10-md f12-lg color-text-white color-bg-transparent bn js-site-search-input" type="text" value="" name="s" placeholder="Search..." style="outline: none; "/> </form> <div class="absolute right-0 top-0 top-1-md u-object-hover cursor-pointer" data-js-togglr data-js-togglr-target-class="t-fade-in--active" data-js-togglr-target="js-site-search-pane"> <span class="ml4 f3 f4-md color-text-grey-3 color-bg-grey-10 c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-close"></use> </svg> </span></span> </div> </div> </div> </div>   <div class="overflow-hidden"> <header data-on-page-load-class="t-page-element-load-wrap"> <div class="l-page-gutter"> <div class="l-container l-container-4-xl py6 pt7-lg pb7-lg relative"> <h5 class="c-tertiary f1 f2-lg-xl mb3 relative t-page-element-default--load"> <div class="dif flex-items-center mb2 relative z-1">  <span class="color-bg-hexicon-green db flex-noshrink flex-grow-0 mr2 f2 f3-lg-xl" style="height: 0.7em; width: 0.7em; max-height: 0.7em; max-width: 0.7em; border-radius: 50%;"></span> Brandwatch | Use Cases </div> </h5> <h1 class="c-heading dib f10 f11-xs f12-md f14-lg-xl t-page-element-default--load" style="transition-delay: 0.1s;"><span class="fs-09em-lg-x fs-1em-xl">Brand Management</span></h1> <div class="pr7-md mw7 t-page-element-default--load" style="transition-delay: 0.2s;"> <p class="dib c-lead pt5 f5 f6-lg-xl color-text-grey-10">Monitor mentions of your brand online to understand customer perceptions and sentiment. Use the insights to activate a brand strategy that drives positive brand awareness and engagement.</p> </div> <div class="t-page-element-default--load" style="transition-delay: 0.3s;">  <a data-scrollanchors-offset="-100" data-scrollanchors-speed="4" class="c-btn c-btn-- c-btn--secondary-light c-btn--2 c-btn--icon-right c-btn--animate-top-bottom js-scrollAnchors c-btn--rounded f3 f4-lg f5-lg-xl mt5 w-100 w-auto-xs" href="#form"> <div class="relative w-100 df flex-items-center flex-justify-center" > <span class=" ">Book a meeting</span>  <span class="c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-arrow-long-down"></use> </svg> </span> </div> </a>  </div> </div> </div> </header> <main> <div class="overflow-hidden pb6 pb0-lg">  <section class="pb7 pb8-md tc tl-md"> <div class="l-page-gutter"> <div class="l-container l-container-4-xl"> <div class="relative" data-scrollfx data-scrollfx-dir="down" data-scrollfx-times="-1" data-scrollfx-screen-threshold="0.01" data-scrollfx-active-class="a-page-element-scroll-wrap"> <div class="l-grid l-grid--gutters-3 l-grid--gutters-4-lg flex-items-center">  <div class="l-grid__item relative static-lg w-100 w-40-lg flex-order-1 flex-order-0-lg pb5 pb0-md relative z-1 a-page-element-default--scroll"> <div class="w-100 ">  <div class="">   <h2 class="c-heading f9 f10-md f11-lg-xl" style="letter-spacing: -0.05em; line-height: 0.98;">Track brand <span class="color-text-ui-primary">health</span></h2>   <p class="c-lead pt4 dib f5 f6-lg-xl mw6">Be the first to know when people are talking about your company. Learn how your brands, products, and logos are shared across millions of online, news, and broadcast sources. Conduct deep multi-year studies to find new strategic insights.</p>  <div class="mt5 mt6-lg">  <a data-scrollanchors-offset="-100" class="c-btn c-btn-- c-btn--secondary-light c-btn--2 c-btn--icon-right c-btn--animate-top-bottom js-scrollAnchors c-btn--rounded f3 f4-lg" href="#form"> <div class="relative w-100 df flex-items-center flex-justify-center" > <span class=" ">Book a meeting</span>  <span class="c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-arrow-long-down"></use> </svg> </span> </div> </a> </div>      </div> </div> </div>  <div class="l-grid__item relative static-lg w-100 w-60-lg t-active-wrap a-page-element-default--scroll a-delay-1"> <div class="w-100 "> <div class="w-100 mw7 mw-none-lg w-120-lg relative-lg mx-auto" style=""> <div class="mx-auto w-80-lg relative-lg" style="left: -5%">  <div class="color-bg-transparent"> <div style="padding-top: 89.684210526316%; position: relative;" class="w-100"> <div style="position: absolute; top: 0; right: 0; bottom: 0; left: 0; width: 100%;"> <img data-src="https://s14415.pcdn.co/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/use-cases/brand-management/ss-01.png&width=1024" class="js-lazy-img w-100 df" data-srcset="https://s14415.pcdn.co/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/use-cases/brand-management/ss-01.png&width=380 380w, https://s14415.pcdn.co/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/use-cases/brand-management/ss-01.png&width=500 500w, https://s14415.pcdn.co/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/use-cases/brand-management/ss-01.png&width=768 768w, https://s14415.pcdn.co/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/use-cases/brand-management/ss-01.png&width=1024 1024w, https://s14415.pcdn.co/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/use-cases/brand-management/ss-01.png&width=0 1425w"> </div> </div> </div>  </div> </div> </div> </div> </div> </div> </div> </div> </section>   <section class="pb7 pb8-md tc tl-md"> <div class="l-page-gutter"> <div class="l-container l-container-4-xl"> <div class="relative" data-scrollfx data-scrollfx-dir="down" data-scrollfx-times="-1" data-scrollfx-screen-threshold="0.01" data-scrollfx-active-class="a-page-element-scroll-wrap"> <div class="l-grid l-grid--gutters-3 l-grid--gutters-4-lg flex-row-reverse flex-items-center">  <div class="l-grid__item relative static-lg w-100 w-40-lg flex-order-1 flex-order-0-lg pb5 pb0-md relative z-1 a-page-element-default--scroll"> <div class="w-100 ">  <div class="">   <h2 class="c-heading f9 f10-md f11-lg-xl" style="letter-spacing: -0.05em; line-height: 0.98;">Analyze key <span class="color-text-ui-primary">trends</span> around your business</h2>   <p class="c-lead pt4 dib f5 f6-lg-xl mw6">Get the industry insight you need by monitoring key publications, regions, and influencers. Identify emerging opportunities and challenges, even when your brand is not mentioned directly.</p>  <div class="mt5 mt6-lg">  <a data-scrollanchors-offset="-100" class="c-btn c-btn-- c-btn--secondary-light c-btn--2 c-btn--icon-right c-btn--animate-top-bottom js-scrollAnchors c-btn--rounded f3 f4-lg" href="#form"> <div class="relative w-100 df flex-items-center flex-justify-center" > <span class=" ">Book a meeting</span>  <span class="c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-arrow-long-down"></use> </svg> </span> </div> </a> </div>      </div> </div> </div>  <div class="l-grid__item relative static-lg w-100 w-60-lg t-active-wrap a-page-element-default--scroll a-delay-1"> <div class="w-100 "> <div class="w-100 mw7 mw-none-lg w-120-lg relative-lg mx-auto" style="left: -25%;"> <div class="mx-auto w-80-lg">  <div class="color-bg-transparent"> <div style="padding-top: 77.777777777778%; position: relative;" class="w-100"> <div style="position: absolute; top: 0; right: 0; bottom: 0; left: 0; width: 100%;"> <img data-src="https://s14415.pcdn.co/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/use-cases/brand-management/ss-02.png&width=1024" class="js-lazy-img w-100 df" data-srcset="https://s14415.pcdn.co/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/use-cases/brand-management/ss-02.png&width=380 380w, https://s14415.pcdn.co/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/use-cases/brand-management/ss-02.png&width=500 500w, https://s14415.pcdn.co/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/use-cases/brand-management/ss-02.png&width=768 768w, https://s14415.pcdn.co/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/use-cases/brand-management/ss-02.png&width=1024 1024w, https://s14415.pcdn.co/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/use-cases/brand-management/ss-02.png&width=0 1467w"> </div> </div> </div>  </div> </div> </div> </div> </div> </div> </div> </div> </section>   <section class="pb7 pb8-md tc tl-md"> <div class="l-page-gutter"> <div class="l-container l-container-4-xl"> <div class="relative" data-scrollfx data-scrollfx-dir="down" data-scrollfx-times="-1" data-scrollfx-screen-threshold="0.01" data-scrollfx-active-class="a-page-element-scroll-wrap"> <div class="l-grid l-grid--gutters-3 l-grid--gutters-4-lg flex-items-center">  <div class="l-grid__item relative static-lg w-100 w-40-lg flex-order-1 flex-order-0-lg pb5 pb0-md relative z-1 a-page-element-default--scroll"> <div class="w-100 ">  <div class="">   <h2 class="c-heading f9 f10-md f11-lg-xl" style="letter-spacing: -0.05em; line-height: 0.98;">Optimize your brand <span class="color-text-ui-primary">messaging</span></h2>   <p class="c-lead pt4 dib f5 f6-lg-xl mw6">Align your brand voice with evolving consumer opinion and needs and ensure consistency across every touchpoint. Measure the impact of your marketing to identify what is and isn’t working to optimize your strategy.</p>  <div class="mt5 mt6-lg">  <a data-scrollanchors-offset="-100" class="c-btn c-btn-- c-btn--secondary-light c-btn--2 c-btn--icon-right c-btn--animate-top-bottom js-scrollAnchors c-btn--rounded f3 f4-lg" href="#form"> <div class="relative w-100 df flex-items-center flex-justify-center" > <span class=" ">Book a meeting</span>  <span class="c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-arrow-long-down"></use> </svg> </span> </div> </a> </div>      </div> </div> </div>  <div class="l-grid__item relative static-lg w-100 w-60-lg t-active-wrap a-page-element-default--scroll a-delay-1"> <div class="w-100 "> <div class="w-100 mw7 mw-none-lg w-120-lg relative-lg mx-auto" style=""> <div class="mx-auto w-90-lg relative" style>  <div class="color-bg-transparent"> <div style="padding-top: 91.304347826087%; position: relative;" class="w-100"> <div style="position: absolute; top: 0; right: 0; bottom: 0; left: 0; width: 100%;"> <img data-src="https://s14415.pcdn.co/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/use-cases/brand-management/ss-03.png&width=1024" class="js-lazy-img w-100 df" data-srcset="https://s14415.pcdn.co/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/use-cases/brand-management/ss-03.png&width=380 380w, https://s14415.pcdn.co/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/use-cases/brand-management/ss-03.png&width=500 500w, https://s14415.pcdn.co/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/use-cases/brand-management/ss-03.png&width=768 768w, https://s14415.pcdn.co/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/use-cases/brand-management/ss-03.png&width=1024 1024w, https://s14415.pcdn.co/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/use-cases/brand-management/ss-03.png&width=0 1426w"> </div> </div> </div>  </div> </div> </div> </div> </div> </div> </div> </div> </section>   <section class="pb7 pb8-md tc tl-md"> <div class="l-page-gutter"> <div class="l-container l-container-4-xl"> <div class="relative" data-scrollfx data-scrollfx-dir="down" data-scrollfx-times="-1" data-scrollfx-screen-threshold="0.01" data-scrollfx-active-class="a-page-element-scroll-wrap"> <div class="l-grid l-grid--gutters-3 l-grid--gutters-4-lg flex-row-reverse flex-items-center">  <div class="l-grid__item relative static-lg w-100 w-40-lg flex-order-1 flex-order-0-lg pb5 pb0-md relative z-1 a-page-element-default--scroll"> <div class="w-100 ">  <div class="">   <h2 class="c-heading f9 f10-md f11-lg-xl" style="letter-spacing: -0.05em; line-height: 0.98;">Understand competitive <span class="color-text-ui-primary">share of voice</span></h2>   <p class="c-lead pt4 dib f5 f6-lg-xl mw6">Benchmark your brand awareness and performance within your industry over time and identify new competitors. Understand consumer perceptions and leverage brand strengths to grow market share.</p>  <div class="mt5 mt6-lg">  <a data-scrollanchors-offset="-100" class="c-btn c-btn-- c-btn--secondary-light c-btn--2 c-btn--icon-right c-btn--animate-top-bottom js-scrollAnchors c-btn--rounded f3 f4-lg" href="#form"> <div class="relative w-100 df flex-items-center flex-justify-center" > <span class=" ">Book a meeting</span>  <span class="c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-arrow-long-down"></use> </svg> </span> </div> </a> </div>      </div> </div> </div>  <div class="l-grid__item relative static-lg w-100 w-60-lg t-active-wrap a-page-element-default--scroll a-delay-1"> <div class="w-100 "> <div class="w-100 mw7 mw-none-lg w-120-lg relative-lg mx-auto" style="left: -25%;"> <div class="mx-auto w-90-lg relative-lg" style>  <div class="color-bg-transparent"> <div style="padding-top: 88.002773925104%; position: relative;" class="w-100"> <div style="position: absolute; top: 0; right: 0; bottom: 0; left: 0; width: 100%;"> <img data-src="https://s14415.pcdn.co/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/use-cases/brand-management/ss-04.png&width=1024" class="js-lazy-img w-100 df" data-srcset="https://s14415.pcdn.co/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/use-cases/brand-management/ss-04.png&width=380 380w, https://s14415.pcdn.co/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/use-cases/brand-management/ss-04.png&width=500 500w, https://s14415.pcdn.co/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/use-cases/brand-management/ss-04.png&width=768 768w, https://s14415.pcdn.co/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/use-cases/brand-management/ss-04.png&width=1024 1024w, https://s14415.pcdn.co/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/use-cases/brand-management/ss-04.png&width=0 1442w"> </div> </div> </div>  </div> </div> </div> </div> </div> </div> </div> </div> </section>  </div> <section id="why-brandwatch" class="pb7 pb8-xl color-bg-white"> <div class="l-page-gutter py4-lg"> <div class="l-container-3 l-container-4-xl tc-md dn db-md">  <h2 class="c-heading mb4 mb4-lg pb4 f8 f9-sm f10-lg f11-lg-xl" style="margin-top: -0.065em; margin-left: -0.07em;"> <span class="c-heading--light-bold-optic-correction"> Why Brandwatch? </span> </h2>  <div class=""> <div class="relative tl"> <div class="l-grid l-grid--gutters-3 l-grid--gutters-4-lg"> <div class="l-grid__item l-grid__item--12 l-grid__item--12-md"> <div class="mt5 f6-xl"> <table class="w-100"> <tr class="" valign="top"> <td width="50%"> <div class="df flex-items-center mb5 f6-xl w-90"> <h5 class="c-tertiary f1 f2-lg f3-xl mr3"> Without Brandwatch </h5> <div class="flex-1 color-border-grey-3 bt"></div> </div> </td> <td width="50%"> <div class="df flex-items-center mb5 f6-xl w-90"> <h5 class="c-tertiary f1 f2-lg f3-xl mr3"> With Brandwatch </h5> <div class="flex-1 color-border-grey-3 bt"></div> </div> </td> </tr> <tr class="" valign="top"> <td width="50%"> <div class="df flex-items-start f3 f4-lg f5-xl mb3 w-90"> <div style="font-size: 0.6em; padding-top: 0.2em;" class="df flex-items-center "> <span class="color-bg-hexicon-red c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-close"></use> </svg> </span></span> </div> <p class="c-copy db color-text-grey-10 ml2 pl1 fw600" >Miss key conversations about your brand when you aren’t tagged in conversations</p> </div> </td> <td width="50%"> <div class="df flex-items-start f3 f4-lg f5-xl mb3 w-90"> <div style="font-size: 0.6em; padding-top: 0.2em;" class="df flex-items-center "> <span class="color-bg-hexicon-green c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-tick"></use> </svg> </span></span> </div> <p class="c-copy db color-text-grey-10 ml2 pl1 fw600" >Track your brand name and logo on over 100m sources across the web, broadcasts, and premium and print news</p> </div> </td> </tr> <tr class="" valign="top"> <td width="50%"> <div class="df flex-items-start f3 f4-lg f5-xl mb3 w-90"> <div style="font-size: 0.6em; padding-top: 0.2em;" class="df flex-items-center "> <span class="color-bg-hexicon-red c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-close"></use> </svg> </span></span> </div> <p class="c-copy db color-text-grey-10 ml2 pl1 fw600" >Struggle to differentiate your brand and fear losing market share to competitors</p> </div> </td> <td width="50%"> <div class="df flex-items-start f3 f4-lg f5-xl mb3 w-90"> <div style="font-size: 0.6em; padding-top: 0.2em;" class="df flex-items-center "> <span class="color-bg-hexicon-green c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-tick"></use> </svg> </span></span> </div> <p class="c-copy db color-text-grey-10 ml2 pl1 fw600" >Use AI-powered analytics to understand your target audiences and build a competitive brand strategy that resonates with consumers</p> </div> </td> </tr> <tr class="" valign="top"> <td width="50%"> <div class="df flex-items-start f3 f4-lg f5-xl mb3 w-90"> <div style="font-size: 0.6em; padding-top: 0.2em;" class="df flex-items-center "> <span class="color-bg-hexicon-red c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-close"></use> </svg> </span></span> </div> <p class="c-copy db color-text-grey-10 ml2 pl1 fw600" >Spend so much time managing campaigns and collecting data you don’t have time to plan your strategy</p> </div> </td> <td width="50%"> <div class="df flex-items-start f3 f4-lg f5-xl mb3 w-90"> <div style="font-size: 0.6em; padding-top: 0.2em;" class="df flex-items-center "> <span class="color-bg-hexicon-green c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-tick"></use> </svg> </span></span> </div> <p class="c-copy db color-text-grey-10 ml2 pl1 fw600" >Share detailed real-time reporting on earned, paid, and owned performance and instantly surface insights that can inform your campaign strategy</p> </div> </td> </tr> </table> </div> </div> </div> </div> </div> </div>  <div class="l-container-3 l-container-4-xl tc-md db dn-md">  <h2 class="c-heading mb4 mb4-lg pb4 f8 f9-sm f10-lg f11-lg-xl" style="margin-top: -0.065em; margin-left: -0.07em;"> <span class="c-heading--light-bold-optic-correction"> Why Brandwatch? </span> </h2>  <div class=""> <div class="relative tl"> <div class="l-grid l-grid--gutters-3 l-grid--gutters-4-lg"> <div class="l-grid__item l-grid__item--12 l-grid__item--6-md"> <div class=""> <div class="df flex-items-center"> <h5 class="c-tertiary f1 f2-lg f3-xl mr3"> Without Brandwatch </h5> <div class="flex-1 color-border-grey-3 bt"></div> </div> <div class="mt5 f6-xl"> <div class="mb4 mb5-xl f4 f5-xl"> <div class="df flex-items-start f3 f4-lg f5-xl"> <div style="font-size: 0.6em; padding-top: 0.2em;" class="df flex-items-center "> <span class="color-bg-hexicon-red c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-close"></use> </svg> </span></span> </div> <p class="c-copy db color-text-grey-10 ml2 pl1 fw600" >Miss key conversations about your brand when you aren’t tagged in conversations</p> </div> </div> <div class="mb4 mb5-xl f4 f5-xl"> <div class="df flex-items-start f3 f4-lg f5-xl"> <div style="font-size: 0.6em; padding-top: 0.2em;" class="df flex-items-center "> <span class="color-bg-hexicon-red c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-close"></use> </svg> </span></span> </div> <p class="c-copy db color-text-grey-10 ml2 pl1 fw600" >Struggle to differentiate your brand and fear losing market share to competitors</p> </div> </div> <div class="mb4 mb5-xl f4 f5-xl"> <div class="df flex-items-start f3 f4-lg f5-xl"> <div style="font-size: 0.6em; padding-top: 0.2em;" class="df flex-items-center "> <span class="color-bg-hexicon-red c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-close"></use> </svg> </span></span> </div> <p class="c-copy db color-text-grey-10 ml2 pl1 fw600" >Spend so much time managing campaigns and collecting data you don’t have time to plan your strategy</p> </div> </div> </div> </div> </div> <div class="l-grid__item l-grid__item--12 l-grid__item--6-md"> <div class=""> <div class="df flex-items-center"> <h5 class="c-tertiary f1 f2-lg f3-xl mr3"> With Brandwatch </h5> <div class="flex-1 color-border-grey-3 bt"></div> </div> <div class="mt5 f6-xl"> <div class="mb4 mb5-xl f4 f5-xl"> <div class="df flex-items-start f3 f4-lg f5-xl"> <div style="font-size: 0.6em; padding-top: 0.2em;" class="df flex-items-center "> <span class="color-bg-hexicon-green c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-tick"></use> </svg> </span></span> </div> <p class="c-copy db color-text-grey-10 ml2 pl1 fw600" >Track your brand name and logo on over 100m sources across the web, broadcasts, and premium and print news</p> </div> </div> <div class="mb4 mb5-xl f4 f5-xl"> <div class="df flex-items-start f3 f4-lg f5-xl"> <div style="font-size: 0.6em; padding-top: 0.2em;" class="df flex-items-center "> <span class="color-bg-hexicon-green c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-tick"></use> </svg> </span></span> </div> <p class="c-copy db color-text-grey-10 ml2 pl1 fw600" >Use AI-powered analytics to understand your target audiences and build a competitive brand strategy that resonates with consumers</p> </div> </div> <div class="mb4 mb5-xl f4 f5-xl"> <div class="df flex-items-start f3 f4-lg f5-xl"> <div style="font-size: 0.6em; padding-top: 0.2em;" class="df flex-items-center "> <span class="color-bg-hexicon-green c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-tick"></use> </svg> </span></span> </div> <p class="c-copy db color-text-grey-10 ml2 pl1 fw600" >Share detailed real-time reporting on earned, paid, and owned performance and instantly surface insights that can inform your campaign strategy</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <div class="overflow-hidden color-bg-grey-10"> <section class="relative flex-1 df">  <section id="form" class="w-100 df flex-column flex-items-center c-mode-dark c-blockpad">  <div class="l-page-gutter df w-100">  <div class="relative l-container l-container-4-xl w-100">  <div class="l-grid relative l-grid--gutters-3 l-grid--gutters-4-sm l-grid--gutters-5-lg flex-items-center"> <div class="l-grid__item l-grid__item--12 l-grid__item--6-lg flex-order-1"> <div class="mt5 mt0-lg relative c-form-enclosed c-mode-light shadow-3 br-ui-charcoal" id="book-a-demo"> <style> /* Hide the asterisk on email in the first step */ fieldset[data-step="1"] [data-type="email"] .color-text-ui-error { display: none; } fieldset[data-step="1"] .c-required-note { display: none; } </style> <form class="c-form c-form--light c-mode-light js-mkto-form js-form-outer c-form--loading c-form-multistep " data-form-id="2071-falcon" data-form-instance-uid="form1" data-form-name="2071-Three-Step Demo Form with POI - EN" data-redirect="L2NvbmZpcm1hdGlvbi9kZW1vLw==" novalidate data-ga="form" data-ga-label="form1/2071-Three-Step Demo Form with POI - EN"> <div class="c-form__loader">  <span class="c-form__loader__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-loader"></use> </svg> </span> </div> <div class="c-form__content"> <fieldset class="c-form-set" data-step="1"> <div class="c-form-set-head df flex-row-lg flex-column-reverse flex-wrap-reverse"> <h4 class="c-heading c-heading--high f6 lh-super-tightrelative dib"> <span class="c-heading--light-bold-optic-correction">Schedule your free demo</span> </h4> <h2 class="c-tertiary f2 lh-tight df flex-1 flex-items-center flex-justify-start flex-justify-end-lg">Step 1 of 3</h2> </div> <div class="c-form-progress mb5"> <div class="c-form-progress-bar-wrapper"> <div class="c-form-progress-bar color-bg-hexicon-green" style="width: 33.333333333333%"></div> </div> </div> <div class="c-form-set js-form-item" data-validation-msg="Must be valid email. <span class='mktoErrorDetail'>example@yourdomain.com</span>" data-required="true" data-type="email" data-name="Email"> <div class="c-form-set__inner">  <label class="c-label" for="f-form1-Email"> Email Address: <span class="color-text-ui-error">*</span> </label>  <input class="c-input js-input" type="email" name="Email" id="f-form1-Email" data-business-filter > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <p class="c-copy c-required-note f2 mb2 mt2 lh-tight"><span class="color-text-ui-error">*</span> Indicates a required field</p> </fieldset> <fieldset class="c-form-set" data-step="2"> <div class="c-form-set-head df flex-row-lg flex-column-reverse flex-wrap-reverse"> <h4 class="c-heading c-heading--high f6 lh-super-tightrelative dib"> <span class="c-heading--light-bold-optic-correction">Schedule your free demo</span> </h4> <h2 class="c-tertiary f2 lh-tight df flex-1 flex-items-center flex-justify-start flex-justify-end-lg">Step 2 of 3</h2> </div> <div class="c-form-progress mb5"> <div class="c-form-progress-bar-wrapper"> <div class="c-form-progress-bar color-bg-hexicon-green" style="width: 66.666666666667%"></div> </div> </div> <div class="c-form-set js-form-item" data-validation-msg="This field is required." data-required="true" data-type="select" data-name="mostRecentPOI"> <div class="c-form-set__inner">  <label class="c-label" for="f-form1-mostRecentPOI"> What solution are you interested in? <span class="color-text-ui-error">*</span> </label>   <div>  <div class="c-toggle c-toggle--checkbox"> <div class="c-toggle__pos"> <input class="c-toggle__native c-toggle__native--light" type="checkbox" name="mostRecentPOI" id="f-form1-cbox-mostRecentPOI-1" value="Social Media Management" > <div class="c-toggle__faux-cover color-bg-ui-primary color-border-ui-primary">  <span class="c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-tick"></use> </svg> </span> </div> <label class="c-toggle__label" for="f-form1-cbox-mostRecentPOI-1"> Social Media Management </label> </div> </div>   <div class="c-toggle c-toggle--checkbox"> <div class="c-toggle__pos"> <input class="c-toggle__native c-toggle__native--light" type="checkbox" name="mostRecentPOI" id="f-form1-cbox-mostRecentPOI-2" value="Consumer Intelligence" > <div class="c-toggle__faux-cover color-bg-ui-primary color-border-ui-primary">  <span class="c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-tick"></use> </svg> </span> </div> <label class="c-toggle__label" for="f-form1-cbox-mostRecentPOI-2"> Social Listening & Consumer Insights </label> </div> </div>   <div class="c-toggle c-toggle--checkbox"> <div class="c-toggle__pos"> <input class="c-toggle__native c-toggle__native--light" type="checkbox" name="mostRecentPOI" id="f-form1-cbox-mostRecentPOI-3" value="Influencer Marketing" > <div class="c-toggle__faux-cover color-bg-ui-primary color-border-ui-primary">  <span class="c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-tick"></use> </svg> </span> </div> <label class="c-toggle__label" for="f-form1-cbox-mostRecentPOI-3"> Influencer Marketing </label> </div> </div>   <div class="c-toggle c-toggle--checkbox"> <div class="c-toggle__pos"> <input class="c-toggle__native c-toggle__native--light" type="checkbox" name="mostRecentPOI" id="f-form1-cbox-mostRecentPOI-4" value="Unknown" > <div class="c-toggle__faux-cover color-bg-ui-primary color-border-ui-primary">  <span class="c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-tick"></use> </svg> </span> </div> <label class="c-toggle__label" for="f-form1-cbox-mostRecentPOI-4"> Not Sure </label> </div> </div>  </div>  <p class="c-copy c-multi-select-note f1 f2-md mt5 lh-tight">You can choose more than one.</p> <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <p class="c-copy c-required-note f2 mb2 mt2 lh-tight"><span class="color-text-ui-error">*</span> Indicates a required field</p> </fieldset> <fieldset class="c-form-set" data-step="3"> <div class="c-form-set-head df flex-row-lg flex-column-reverse flex-wrap-reverse"> <h4 class="c-heading c-heading--high f6 lh-super-tightrelative dib"> <span class="c-heading--light-bold-optic-correction">Enter your contact details</span> </h4> <h2 class="c-tertiary f2 lh-tight df flex-1 flex-items-center flex-justify-start flex-justify-end-lg">Step 3 of 3</h2> </div> <div class="c-form-progress mb5"> <div class="c-form-progress-bar-wrapper"> <div class="c-form-progress-bar color-bg-hexicon-green" style="width: 100%"></div> </div> </div> <div class="c-form-set js-form-item" data-validation-msg="This field is required." data-required="true" data-type="text" data-name="FirstName"> <div class="c-form-set__inner">  <label class="c-label" for="f-form1-FirstName"> First Name: <span class="color-text-ui-error">*</span> </label>  <input class="c-input js-input" type="text" name="FirstName" id="f-form1-FirstName" maxlength="255" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set js-form-item" data-validation-msg="This field is required." data-required="true" data-type="text" data-name="LastName"> <div class="c-form-set__inner">  <label class="c-label" for="f-form1-LastName"> Last Name: <span class="color-text-ui-error">*</span> </label>  <input class="c-input js-input" type="text" name="LastName" id="f-form1-LastName" maxlength="255" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set js-form-item" data-validation-msg="This field is required." data-required="true" data-type="text" data-name="Company"> <div class="c-form-set__inner">  <label class="c-label" for="f-form1-Company"> Company Name: <span class="color-text-ui-error">*</span> </label>  <input class="c-input js-input" type="text" name="Company" id="f-form1-Company" maxlength="255" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set js-form-item" data-validation-msg="This field is required." data-required="true" data-type="select" data-name="Country"> <div class="c-form-set__inner">  <label class="c-label" for="f-form1-Country"> Country: <span class="color-text-ui-error">*</span> </label>  <div class="c-select"> <select class="c-select__native" name="Country" id="f-form1-Country"> <option value="" disabled selected> Select... </option> <option value="United States" > United States </option> <option value="United Kingdom" > United Kingdom </option> <option value="Australia" > Australia </option> <option value="Belgium" > Belgium </option> <option value="Canada" > Canada </option> <option value="Denmark" > Denmark </option> <option value="Germany" > Germany </option> <option value="Netherlands" > Netherlands </option> <option value="Sweden" > Sweden </option> <option value="Switzerland" > Switzerland </option> <option value="India" > India </option> <option value="Singapore" > Singapore </option> <option value="South Africa" > South Africa </option> <option value="Italy" > Italy </option> <option value="Spain" > Spain </option> <option value="Brazil" > Brazil </option> <option value="France" > France </option> <option value="Mexico" > Mexico </option> <option value="Nigeria" > Nigeria </option> <option value="Czech Republic" > Czechia </option> <option value="Indonesia" > Indonesia </option> <option value="United Arab Emirates" > United Arab Emirates </option> <option value="Poland" > Poland </option> <option value="Ireland" > Ireland </option> <option value="Afghanistan" > Afghanistan </option> <option value="Aland Islands" > Aland Islands </option> <option value="Albania" > Albania </option> <option value="Algeria" > Algeria </option> <option value="Andorra" > Andorra </option> <option value="Angola" > Angola </option> <option value="Anguilla" > Anguilla </option> <option value="Antarctica" > Antarctica </option> <option value="Antigua and Barbuda" > Antigua and Barbuda </option> <option value="Argentina" > Argentina </option> <option value="Armenia" > Armenia </option> <option value="Aruba" > Aruba </option> <option value="Austria" > Austria </option> <option value="Azerbaijan" > Azerbaijan </option> <option value="Bahamas" > Bahamas </option> <option value="Bahrain" > Bahrain </option> <option value="Bangladesh" > Bangladesh </option> <option value="Barbados" > Barbados </option> <option value="Belarus" > Belarus </option> <option value="Belize" > Belize </option> <option value="Benin" > Benin </option> <option value="Bermuda" > Bermuda </option> <option value="Bhutan" > Bhutan </option> <option value="Bolivia" > Bolivia </option> <option value="Bonaire, Sint Eustatius and Saba" > Bonaire </option> <option value="Bosnia and Herzegovina" > Bosnia and Herzegovina </option> <option value="Botswana" > Botswana </option> <option value="Bouvet Island" > Bouvet Island </option> <option value="British Indian Ocean Territory" > British Indian Ocean Territory </option> <option value="Brunei Darussalam" > Brunei </option> <option value="Bulgaria" > Bulgaria </option> <option value="Burkina Faso" > Burkina Faso </option> <option value="Burundi" > Burundi </option> <option value="Cambodia" > Cambodia </option> <option value="Cameroon" > Cameroon </option> <option value="Cape Verde" > Cape Verde </option> <option value="Cayman Islands" > Cayman Islands </option> <option value="Central African Republic" > Central African Republic </option> <option value="Chad" > Chad </option> <option value="Chile" > Chile </option> <option value="China" > China </option> <option value="Christmas Island" > Christmas Island </option> <option value="Cocos (Keeling) Islands" > Cocos (Keeling) Islands </option> <option value="Colombia" > Colombia </option> <option value="Comoros" > Comoros </option> <option value="Congo" > Congo </option> <option value="Congo, the Democratic Republic of the" > Congo, the Democratic Republic of the </option> <option value="Cook Islands" > Cook Islands </option> <option value="Costa Rica" > Costa Rica </option> <option value="Cote d'Ivoire" > Cote d'Ivoire </option> <option value="Croatia" > Croatia </option> <option value="Cuba" > Cuba </option> <option value="Curaçao" > Curaçao </option> <option value="Cyprus" > Cyprus </option> <option value="Djibouti" > Djibouti </option> <option value="Dominica" > Dominica </option> <option value="Dominican Republic" > Dominican Republic </option> <option value="Ecuador" > Ecuador </option> <option value="Egypt" > Egypt </option> <option value="El Salvador" > El Salvador </option> <option value="Equatorial Guinea" > Equatorial Guinea </option> <option value="Eritrea" > Eritrea </option> <option value="Estonia" > Estonia </option> <option value="Ethiopia" > Ethiopia </option> <option value="Falkland Islands (Malvinas)" > Falkland Islands </option> <option value="Faroe Islands" > Faroe Islands </option> <option value="Fiji" > Fiji </option> <option value="Finland" > Finland </option> <option value="French Guiana" > French Guiana </option> <option value="French Polynesia" > French Polynesia </option> <option value="French Southern Territories" > French Southern Territories </option> <option value="Gabon" > Gabon </option> <option value="Gambia" > Gambia </option> <option value="Georgia" > Georgia </option> <option value="Ghana" > Ghana </option> <option value="Gibraltar" > Gibraltar </option> <option value="Greece" > Greece </option> <option value="Greenland" > Greenland </option> <option value="Grenada" > Grenada </option> <option value="Guadeloupe" > Guadeloupe </option> <option value="Guam" > Guam </option> <option value="Guatemala" > Guatemala </option> <option value="Guernsey" > Guernsey </option> <option value="Guinea" > Guinea </option> <option value="Guinea-Bissau" > Guinea-Bissau </option> <option value="Guyana" > Guyana </option> <option value="Haiti" > Haiti </option> <option value="Heard Island and McDonald Islands" > Heard Island and McDonald Islands </option> <option value="Holy See (Vatican City State)" > Holy See (Vatican City State) </option> <option value="Honduras" > Honduras </option> <option value="Hong Kong" > Hong Kong </option> <option value="Hungary" > Hungary </option> <option value="Iceland" > Iceland </option> <option value="Iran, Islamic Republic of" > Iran </option> <option value="Iraq" > Iraq </option> <option value="Isle of Man" > Isle of Man </option> <option value="Israel" > Israel </option> <option value="Jamaica" > Jamaica </option> <option value="Japan" > Japan </option> <option value="Jersey" > Jersey </option> <option value="Jordan" > Jordan </option> <option value="Kazakhstan" > Kazakhstan </option> <option value="Kenya" > Kenya </option> <option value="Kiribati" > Kiribati </option> <option value="Korea, Democratic People's Republic of" > North Korea </option> <option value="Korea, Republic of" > South Korea </option> <option value="Kosovo" > Kosovo </option> <option value="Kuwait" > Kuwait </option> <option value="Kyrgyzstan" > Kyrgyzstan </option> <option value="Lao People's Democratic Republic" > Laos </option> <option value="Latvia" > Latvia </option> <option value="Lebanon" > Lebanon </option> <option value="Lesotho" > Lesotho </option> <option value="Liberia" > Liberia </option> <option value="Libyan Arab Jamahiriya" > Libya </option> <option value="Liechtenstein" > Liechtenstein </option> <option value="Lithuania" > Lithuania </option> <option value="Luxembourg" > Luxembourg </option> <option value="Macao" > Macao </option> <option value="Macedonia, the former Yugoslav Republic of" > Macedonia </option> <option value="Madagascar" > Madagascar </option> <option value="Malawi" > Malawi </option> <option value="Malaysia" > Malaysia </option> <option value="Maldives" > Maldives </option> <option value="Mali" > Mali </option> <option value="Malta" > Malta </option> <option value="Martinique" > Martinique </option> <option value="Mauritania" > Mauritania </option> <option value="Mauritius" > Mauritius </option> <option value="Mayotte" > Mayotte </option> <option value="Moldova, Republic of" > Moldova </option> <option value="Monaco" > Monaco </option> <option value="Mongolia" > Mongolia </option> <option value="Montenegro" > Montenegro </option> <option value="Montserrat" > Montserrat </option> <option value="Morocco" > Morocco </option> <option value="Mozambique" > Mozambique </option> <option value="Myanmar" > Myanmar </option> <option value="Namibia" > Namibia </option> <option value="Nauru" > Nauru </option> <option value="Nepal" > Nepal </option> <option value="New Caledonia" > New Caledonia </option> <option value="New Zealand" > New Zealand </option> <option value="Nicaragua" > Nicaragua </option> <option value="Niger" > Niger </option> <option value="Niue" > Niue </option> <option value="Norfolk Island" > Norfolk Island </option> <option value="Norway" > Norway </option> <option value="Oman" > Oman </option> <option value="Pakistan" > Pakistan </option> <option value="Palestinian Territory, Occupied" > Palestine </option> <option value="Panama" > Panama </option> <option value="Papua New Guinea" > Papua New Guinea </option> <option value="Paraguay" > Paraguay </option> <option value="Peru" > Peru </option> <option value="Philippines" > Philippines </option> <option value="Pitcairn" > Pitcairn </option> <option value="Portugal" > Portugal </option> <option value="Puerto Rico" > Puerto Rico </option> <option value="Qatar" > Qatar </option> <option value="Reunion" > Reunion </option> <option value="Romania" > Romania </option> <option value="Russian Federation" > Russia </option> <option value="Rwanda" > Rwanda </option> <option value="Saint Barthélemy" > Saint Barthélemy </option> <option value="Saint Helena, Ascension and Tristan da Cunha" > Saint Helena, Ascension and Tristan da Cunha </option> <option value="Saint Kitts and Nevis" > Saint Kitts and Nevis </option> <option value="Saint Lucia" > Saint Lucia </option> <option value="Saint Martin (French part)" > Saint Martin (French part) </option> <option value="Saint Pierre and Miquelon" > Saint Pierre and Miquelon </option> <option value="Saint Vincent and the Grenadines" > Saint Vincent and the Grenadines </option> <option value="Samoa" > Samoa </option> <option value="San Marino" > San Marino </option> <option value="Sao Tome and Principe" > Sao Tome and Principe </option> <option value="Saudi Arabia" > Saudi Arabia </option> <option value="Senegal" > Senegal </option> <option value="Serbia" > Serbia </option> <option value="Seychelles" > Seychelles </option> <option value="Sierra Leone" > Sierra Leone </option> <option value="Sint Maarten (Dutch part)" > Sint Maarten (Dutch part) </option> <option value="Slovakia" > Slovakia </option> <option value="Slovenia" > Slovenia </option> <option value="Solomon Islands" > Solomon Islands </option> <option value="Somalia" > Somalia </option> <option value="South Georgia and the South Sandwich Islands" > South Georgia and the South Sandwich Islands </option> <option value="South Sudan" > South Sudan </option> <option value="Sri Lanka" > Sri Lanka </option> <option value="Sudan" > Sudan </option> <option value="Suriname" > Suriname </option> <option value="Svalbard and Jan Mayen" > Svalbard and Jan Mayen </option> <option value="Swaziland" > Swaziland </option> <option value="Syrian Arab Republic" > Syria </option> <option value="Taiwan" > Taiwan </option> <option value="Tajikistan" > Tajikistan </option> <option value="Tanzania, United Republic of" > Tanzania </option> <option value="Thailand" > Thailand </option> <option value="Timor-Leste" > Timor-Leste </option> <option value="Togo" > Togo </option> <option value="Tokelau" > Tokelau </option> <option value="Tonga" > Tonga </option> <option value="Trinidad and Tobago" > Trinidad and Tobago </option> <option value="Tunisia" > Tunisia </option> <option value="Turkey" > Turkey </option> <option value="Turkmenistan" > Turkmenistan </option> <option value="Turks and Caicos Islands" > Turks and Caicos Islands </option> <option value="Tuvalu" > Tuvalu </option> <option value="Uganda" > Uganda </option> <option value="Ukraine" > Ukraine </option> <option value="Uruguay" > Uruguay </option> <option value="Uzbekistan" > Uzbekistan </option> <option value="Vanuatu" > Vanuatu </option> <option value="Venezuela" > Venezuela </option> <option value="Vietnam" > Vietnam </option> <option value="Virgin Islands, British" > Virgin Islands, British </option> <option value="Wallis and Futuna" > Wallis and Futuna </option> <option value="Western Sahara" > Western Sahara </option> <option value="Yemen" > Yemen </option> <option value="Zambia" > Zambia </option> <option value="Zimbabwe" > Zimbabwe </option> </select>  <span class="c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-arrow-down"></use> </svg> </span> </div> <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set js-form-item" data-validation-msg="Must be a phone number. <span class='mktoErrorDetail'>503-555-1212</span>" data-required="true" data-type="tel" data-name="Phone"> <div class="c-form-set__inner">  <label class="c-label" for="f-form1-Phone"> Phone Number: <span class="color-text-ui-error">*</span> </label>  <input class="c-input js-input" type="tel" name="Phone" id="f-form1-Phone" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set js-form-item" data-validation-msg="This field is required." data-required="true" data-type="select" data-name="gDPREmailOK"> <div class="c-form-set__inner">  <label class="c-label" for="f-form1-gDPREmailOK"> Sign up to get new insights, research tips, event invites, & product news. You can unsubscribe at any time <span class="color-text-ui-error">*</span> </label>  <div class="c-select"> <select class="c-select__native" name="gDPREmailOK" id="f-form1-gDPREmailOK"> <option value="" disabled selected> Select... </option> <option value="Yes" > Yes </option> <option value="No" > No </option> </select>  <span class="c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-arrow-down"></use> </svg> </span> </div> <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <p class="c-copy c-required-note f2 mb2 mt2 lh-tight"><span class="color-text-ui-error">*</span> Indicates a required field</p> </fieldset> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="AnnualRevenue"> <div class="c-form-set__inner">  <label class="c-label" > Annual Revenue: </label>  <input type="hidden" id="AnnualRevenue" name="AnnualRevenue" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="Title"> <div class="c-form-set__inner">  <label class="c-label" > Job Title: </label>  <input type="hidden" id="Title" name="Title" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="bwurl"> <div class="c-form-set__inner">  <label class="c-label" > bwurl: </label>  <input type="hidden" id="bwurl" name="bwurl" value="" data-cookie-source="bwurl"> <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="GCLID__c"> <div class="c-form-set__inner">  <label class="c-label" > GCLID: </label>  <input type="hidden" id="GCLID__c" name="GCLID__c" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="utmcampaign"> <div class="c-form-set__inner">  <label class="c-label" > utm_campaign: </label>  <input type="hidden" id="utmcampaign" name="utmcampaign" value="" data-cookie-source="utm_campaign"> <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="utmcontent"> <div class="c-form-set__inner">  <label class="c-label" > utm_content: </label>  <input type="hidden" id="utmcontent" name="utmcontent" value="" data-cookie-source="utm_content"> <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="utmmedium"> <div class="c-form-set__inner">  <label class="c-label" > utm_medium: </label>  <input type="hidden" id="utmmedium" name="utmmedium" value="" data-cookie-source="utm_medium"> <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="utmsource"> <div class="c-form-set__inner">  <label class="c-label" > utm_source: </label>  <input type="hidden" id="utmsource" name="utmsource" value="" data-cookie-source="utm_source"> <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="utmterm"> <div class="c-form-set__inner">  <label class="c-label" > utm_term: </label>  <input type="hidden" id="utmterm" name="utmterm" value="" data-cookie-source="utm_term"> <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="bwsitegeoip"> <div class="c-form-set__inner">  <label class="c-label" > bw_site_geo_ip: </label>  <input type="hidden" id="bwsitegeoip" name="bwsitegeoip" value="" data-cookie-source="bw_geo"> <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="optimizely_dna_Visitor_Id__c"> <div class="c-form-set__inner">  <label class="c-label" > Optimizely Visitor ID: </label>  <input type="hidden" id="optimizely_dna_Visitor_Id__c" name="optimizely_dna_Visitor_Id__c" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="zoomInfoCompanySize"> <div class="c-form-set__inner">  <label class="c-label" > ZoomInfo Company Size: </label>  <input type="hidden" id="zoomInfoCompanySize" name="zoomInfoCompanySize" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="hpstreet"> <div class="c-form-set__inner">  <label class="c-label" > Street: </label>  <input type="hidden" id="hpstreet" name="hpstreet" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="Linkedin__c"> <div class="c-form-set__inner">  <label class="c-label" > Linkedin (C): </label>  <input type="hidden" id="Linkedin__c" name="Linkedin__c" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="Website"> <div class="c-form-set__inner">  <label class="c-label" > Website: </label>  <input type="hidden" id="Website" name="Website" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="Address"> <div class="c-form-set__inner">  <label class="c-label" > Address: </label>  <input type="hidden" id="Address" name="Address" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="City"> <div class="c-form-set__inner">  <label class="c-label" > City: </label>  <input type="hidden" id="City" name="City" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="State"> <div class="c-form-set__inner">  <label class="c-label" > State: </label>  <input type="hidden" id="State" name="State" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="PostalCode"> <div class="c-form-set__inner">  <label class="c-label" > Postal Code: </label>  <input type="hidden" id="PostalCode" name="PostalCode" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="zoominfoCompanyCountry"> <div class="c-form-set__inner">  <label class="c-label" > Zoominfo Company Country: </label>  <input type="hidden" id="zoominfoCompanyCountry" name="zoominfoCompanyCountry" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="zoomInfoContactState"> <div class="c-form-set__inner">  <label class="c-label" > ZoomInfo Contact State: </label>  <input type="hidden" id="zoomInfoContactState" name="zoomInfoContactState" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="cq_req_id"> <div class="c-form-set__inner">  <label class="c-label" > cq_req_id: </label>  <input type="hidden" id="cq_req_id" name="cq_req_id" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div>  <button class="c-btn c-btn--primary-ui c-btn--primary-light c-btn--2 c-btn--rounded c-btn--2-md c-btn--3-xl f4 multistep-cta-button dn"> <div class="c-btn__color-mix color-bg-grey-8 "></div> <div class="c-btn__color color-bg-hexicon-green "></div> <div class="relative w-100 df flex-items-center 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stickyCtaOuter.classList.add('no-growl'); stickyCtaOuter.classList.remove('growl-present'); } }; const updateClassesOnScroll = () => { if (isResizing) return; let st = window.pageYOffset || document.documentElement.scrollTop; if (st > scrollThreshold) { if (st > lastScrollTop) { cNavSticky.classList.add('dn'); stickyCtaOuter.classList.remove('dn'); } else if (st < lastScrollTop) { cNavSticky.classList.remove('dn'); stickyCtaOuter.classList.add('dn'); } } else { cNavSticky.classList.remove('dn'); stickyCtaOuter.classList.add('dn'); } lastScrollTop = st <= 0 ? 0 : st; }; const checkScrollPositionOnLoad = () => { let st = window.pageYOffset || document.documentElement.scrollTop; if (st >= scrollThreshold) { stickyCtaOuter.classList.add('dn'); } else { stickyCtaOuter.classList.remove('dn'); } }; const throttle = (func, limit) => { let lastFunc; let lastRan; return function() { const context = this; const args = arguments; if (!lastRan) { func.apply(context, args); lastRan = Date.now(); } else { clearTimeout(lastFunc); lastFunc = setTimeout(function() { if ((Date.now() - lastRan) >= limit) { func.apply(context, args); lastRan = Date.now(); } }, limit - (Date.now() - lastRan)); } }; }; const handleClick = () => { setTimeout(updateStickyNavTop, 100); }; const initialize = () => { setTimeout(updateStickyNavTop, 100); checkScrollPositionOnLoad(); document.addEventListener('click', handleClick); throttledScrollHandler = throttle(updateClassesOnScroll, 100); window.addEventListener('scroll', throttledScrollHandler, false); }; const cleanup = () => { window.removeEventListener('scroll', throttledScrollHandler, false); window.removeEventListener('resize', resizeHandler); document.removeEventListener('click', handleClick); }; if (window.innerWidth >= 900) { initialize(); } window.addEventListener('resize', resizeHandler); }; const observer = new MutationObserver(() => { const stickyCtaOuter = document.querySelector('.sticky-cta-outer'); if (stickyCtaOuter) { initializeScript(); observer.disconnect(); } }); if (document.querySelector('.sticky-cta-outer')) { initializeScript(); } else { observer.observe(document.body, { childList: true, subtree: true }); } }); </script>

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