User privacy statement

<!DOCTYPE html> <html class="no-js" lang="en-US" prefix="og: https://ogp.me/ns#"> <head> <meta name="robots" content="noindex"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"> <meta name="format-detection" content="telephone=no"> <meta name="robots" content="max-image-preview:large"> <title> User privacy statement | Brandwatch </title>  <link rel="preconnect" href="https://connect.facebook.net" /> <link rel="dns-prefetch" href="https://connect.facebook.net" /> <link rel="preconnect" href="https://s14415.pcdn.co" /> <link rel="dns-prefetch" href="https://s14415.pcdn.co" /> <link rel="preconnect" href="https://www.googletagmanager.com" /> <link rel="dns-prefetch" href="https://www.googletagmanager.com" /> <link rel="preconnect" href="https://cdn.optimizely.com" /> <link rel="dns-prefetch" href="https://cdn.optimizely.com" /> <link rel="preconnect" href="https://script.hotjar.com" /> <link rel="dns-prefetch" href="https://script.hotjar.com" /> <link rel="preconnect" href="https://cdn.bizible.com" /> <link rel="dns-prefetch" href="https://cdn.bizible.com" /> <link rel="preconnect" href="https://js.driftt.com" /> <link rel="dns-prefetch" href="https://js.driftt.com" /> <link rel="preconnect" href="https://www.google-analytics.com" /> <link rel="dns-prefetch" href="https://www.google-analytics.com" /> <link rel="preconnect" href="https://munchkin.marketo.net/" /> <link rel="dns-prefetch" href="https://munchkin.marketo.net/" /> <link rel="preconnect" href="https://euob.segreencolumn.com" crossorigin> <link rel="dns-prefetch" href="https://euob.segreencolumn.com">   <script async src="https://euob.segreencolumn.com/sxp/i/da9c4b3dbdd2718a38e7005cd191cc9e.js" data-ch="cheq4ppc" class="ct_clicktrue_43272" data-jsonp="onCheqResponse"></script> <script> document.addEventListener("DOMContentLoaded", function() { if (typeof MktoForms2 !== 'undefined') { MktoForms2.whenReady(function(form) { if (window._cq && typeof window._cq.cheqFormReady === 'function') { window._cq.cheqFormReady(form.getFormElem()); } else { window._cq = window._cq || {}; window._cq.form = form.getFormElem(); } }); } else { console.error("MktoForms2 is not defined."); } }); </script>   <script> window.api_url = "https://www.brandwatch.com/wp-json/" window.site_url = "https://www.brandwatch.com" window.nonce = "00501dfcda" function is_IE(userAgent) { userAgent = userAgent || navigator.userAgent; return userAgent.indexOf('MSIE ') > -1 || userAgent.indexOf('Trident/') > -1; } if (is_IE()) { document.documentElement.className += ' is-ie'; alert('Brandwatch no longer supports Internet Explorer. Please use a more modern browser: https://browsehappy.com/'); } // Simple interface to add a class to elements on page load // (generally for heros etc) // ----------------------------------------------------------------- function apply_css_class_on_dom_loaded() { var loading_veil = document.getElementById('c-loading-veil'); var loading_veil_spinner = document.getElementById('c-loading-veil__spinner'); var items = document.querySelectorAll('[data-on-page-load-class]'); if (loading_veil) { setTimeout(function() { loading_veil_spinner.classList.add('done'); setTimeout(function() { loading_veil.classList.add('t-fade-out--active'); }, 400); setTimeout(function() { for (i = 0; i < items.length; ++i) { var active_class = items[i].getAttribute('data-on-page-load-class'); items[i].classList.add(active_class); } }, 300); }, 400); } else { for (i = 0; i < items.length; ++i) { var active_class = items[i].getAttribute('data-on-page-load-class'); items[i].classList.add(active_class); } } } document.addEventListener('DOMContentLoaded', apply_css_class_on_dom_loaded); </script>   <script id="head_scripts"> // Set JS enabled class // This must run as soon as possible to minimise render jank // ----------------------------------------------------------------- document.documentElement.classList.add('js'); document.documentElement.classList.remove('no-js'); // Detect Chrome on iOS in order to disable buggy animations and transtions in css // ----------------------------------------------------------------- if (navigator.userAgent.match('CriOS')) { document.documentElement.className += ' is-chrome-ios'; } // Promise polyfill // ----------------------------------------------------------------- // Promises Polyfill - https://github.com/taylorhakes/promise-polyfill !function(e){function n(){}function t(e,n){return function(){e.apply(n,arguments)}}function o(e){if("object"!=typeof this)throw new TypeError("Promises must be constructed via new");if("function"!=typeof e)throw new TypeError("not a function");this._state=0,this._handled=!1,this._value=void 0,this._deferreds=[],s(e,this)}function i(e,n){for(;3===e._state;)e=e._value;return 0===e._state?void e._deferreds.push(n):(e._handled=!0,void o._immediateFn(function(){var t=1===e._state?n.onFulfilled:n.onRejected;if(null===t)return void(1===e._state?r:u)(n.promise,e._value);var o;try{o=t(e._value)}catch(i){return void u(n.promise,i)}r(n.promise,o)}))}function r(e,n){try{if(n===e)throw new TypeError("A promise cannot be resolved with itself.");if(n&&("object"==typeof n||"function"==typeof n)){var i=n.then;if(n instanceof o)return e._state=3,e._value=n,void f(e);if("function"==typeof i)return void s(t(i,n),e)}e._state=1,e._value=n,f(e)}catch(r){u(e,r)}}function u(e,n){e._state=2,e._value=n,f(e)}function f(e){2===e._state&&0===e._deferreds.length&&o._immediateFn(function(){e._handled||o._unhandledRejectionFn(e._value)});for(var n=0,t=e._deferreds.length;n<t;n++)i(e,e._deferreds[n]);e._deferreds=null}function c(e,n,t){this.onFulfilled="function"==typeof e?e:null,this.onRejected="function"==typeof n?n:null,this.promise=t}function s(e,n){var t=!1;try{e(function(e){t||(t=!0,r(n,e))},function(e){t||(t=!0,u(n,e))})}catch(o){if(t)return;t=!0,u(n,o)}}var a=setTimeout;o.prototype["catch"]=function(e){return this.then(null,e)},o.prototype.then=function(e,t){var o=new this.constructor(n);return i(this,new c(e,t,o)),o},o.all=function(e){var n=Array.prototype.slice.call(e);return new o(function(e,t){function o(r,u){try{if(u&&("object"==typeof u||"function"==typeof u)){var f=u.then;if("function"==typeof f)return void f.call(u,function(e){o(r,e)},t)}n[r]=u,0===--i&&e(n)}catch(c){t(c)}}if(0===n.length)return e([]);for(var i=n.length,r=0;r<n.length;r++)o(r,n[r])})},o.resolve=function(e){return e&&"object"==typeof e&&e.constructor===o?e:new o(function(n){n(e)})},o.reject=function(e){return new o(function(n,t){t(e)})},o.race=function(e){return new o(function(n,t){for(var o=0,i=e.length;o<i;o++)e[o].then(n,t)})},o._immediateFn="function"==typeof setImmediate&&function(e){setImmediate(e)}||function(e){a(e,0)},o._unhandledRejectionFn=function(e){"undefined"!=typeof console&&console&&console.warn("Possible Unhandled Promise Rejection:",e)},o._setImmediateFn=function(e){o._immediateFn=e},o._setUnhandledRejectionFn=function(e){o._unhandledRejectionFn=e},"undefined"!=typeof module&&module.exports?module.exports=o:e.Promise||(e.Promise=o)}(this); // CustomEvent polyfill // ----------------------------------------------------------------- // // CustomEvent -- polyfill for IE11 // -- adapted from Mozilla's: https://developer.mozilla.org/en-US/docs/Web/API/CustomEvent/CustomEvent#Polyfill // // if (typeof window.CustomEvent !== 'function') { var default_event_params = { bubbles: false, cancelable: false, detail: undefined, }; var CustomEvent = function(event_type, params) { params = params || default_event_params; var ev = document.createEvent('CustomEvent'); ev.initCustomEvent(event_type, params.bubbles, params.cancelable, params.detail); return ev; } CustomEvent.prototype = window.Event.prototype; window.CustomEvent = CustomEvent; } // global ajax helpers (global version of some helpers from Ben Halls 'nayjax' npm package used in core) // ----------------------------------------------------------------- // NB: Uses Promises - Must be loaded after Promise Polyfill // Suggest at some point, just move to importing nayjax from a header-specific compiled module. // - To allow both header & footer js to access nayjax, could write in the _module.js file: // import nayjax from 'nayjax'; // window.nayjax = nayjax; // - Then footer modules would use window.nayjax instead of "import 'nayjax'" // - (Similar for crumblr) // global_request() - private, -> promise // --------------------------------- // errors (stringly typed): // - network error - unreachable / interrupted // - request error - 400 codes // - server error - 500 codes // - aborted - .abort() called function global_request(url, method, data_url_encoded, cb_progress) { const xhr = new XMLHttpRequest; const promise = new Promise(function(succeed, fail) { xhr.addEventListener('error', function() { fail('network error'); }); xhr.addEventListener('abort', function() { fail('aborted'); }); if (typeof cb_progress === 'function') { xhr.addEventListener('progress', cb_progress); } xhr.addEventListener('readystatechange', function() { if (xhr.readyState !== 4) { return; } if (xhr.status >= 400 && xhr.status < 500) { fail('request error'); } else if (xhr.status >= 500) { fail('server error'); } else if (xhr.status === 0) { fail('network error'); } else { succeed(xhr.responseText); } }); }); xhr.open(method, url, true); if (typeof data_url_encoded === 'string') { xhr.setRequestHeader('Content-type', 'application/x-www-form-urlencoded'); xhr.send(data_url_encoded); } else { xhr.send(); } return promise; } function global_ajax_post(url, cb_progress) { return global_request(url, 'post', null, cb_progress); } function global_ajax_post_json(url, cb_progress) { return global_ajax_post(url, cb_progress).then(function(response_text) { try { return JSON.parse(response_text); } catch (err) { throw 'invalid json'; } }); } // global crumblr (global version of core cookies/crumblr.js) // ----------------------------------------------------------------- function global_get_cookie(name) { var name_eq = name + '='; var matching_cookie = document.cookie.split(';') .map(function(c) { return c.trim(); }) .filter(function(c) { return c.indexOf(name_eq) === 0; })[0]; return matching_cookie !== undefined ? matching_cookie.substring(name_eq.length) : null; } function global_set_cookie(name, value, expires_in_days_hence, path, domain) { var t = new Date(); if (typeof expires_in_days_hence === 'number') { t.setMilliseconds((new Date()).getMilliseconds() + expires_in_days_hence * 1000 * 3600 * 24); } var parts = [ name + '=' + value, expires_in_days_hence ? ('; expires=' + t.toUTCString()) : '', path ? ('; path=' + path) : '; path=/', domain ? ('; domain=' + domain) : '', ]; document.cookie = parts.join(''); } function global_delete_cookie(name, path, domain) { global_set_cookie(name, '', -1, path, domain); } // global geo ip // ----------------------------------------------------------------- // // script_global_geo_ip.js - provide geolocation data. promise-based. must load after promise polyfill. // - see here for country codes: https://en.wikipedia.org/wiki/ISO_3166-1_alpha-2 // https://ipstack.com/documentation // const cookie_name = 'bw_geo'; const cookie_days = 5; function global_get_user_geo_location() { // Note: 1) This function is ran once (right here on line 44). // 2) It creates window.global_geo_ip_promise which is then referenced elsewhere. // This allows for one async call the geo ip API, limiting the number of requests. if (window.global_geo_ip_promise) { return false; } const geo_cookie = global_get_geo_cookie(); // 1. If cookie is set, resolve window.global_geo_ip_promise (set on line 31). if (geo_cookie !== null && is_object(geo_cookie)) { window.global_geo_ip_promise = Promise.resolve(geo_cookie); } // 2. If cookie doesn’t exist - make async request && set window.global_geo_ip_promise. else { window.global_geo_ip_promise = global_ajax_post_json('/wp-json/all/identify?no-cache=101%20|%20jq%20%27.%20|%20{ip:%20.ip,%20country_code:.country_code,%20region_code:.region_code}%20%27') .then((data) => { if (data.constructor !== Object || !data.hasOwnProperty('country_code')) { throw 'invalid ipstack return data'; } global_set_geo_cookie(JSON.stringify({ country_code: data.country_code, region_code: data.region_code })); return { country_code: data.country_code, region_code: data.region_code }; }) .catch((err) => { global_set_geo_cookie('FailedGeoIPCheck'); // Could be problem with Ipstack, AdBlocker etc }); } } global_get_user_geo_location(); // helpers // ------------------------------------- function global_get_geo_cookie() { return global_get_cookie(cookie_name); } function global_set_geo_cookie(value) { global_set_cookie(cookie_name, value, cookie_days); } function is_object(cookie) { try { return !!JSON.parse(cookie); } catch (e) { return false; } } // GCLID // ----------------------------------------------------------------- // // script_global_gclid.js // // Google Click ID (GCLID) is a parameter passed in the URL with ad clicks, to identify the // campaign and other attributes of the click associated with the ad for ad tracking and // campaign attribution. In Google Ads, this is enabled by turning on the auto-tagging setting. // It’s required for Google Ads website conversion tracking and also used to link data between // Google Ads and Google Analytics. It can also be used in conjunction with features like // offline conversion tracking. // function getParam(p) { const match = RegExp(`[?&]${p}=([^&]*)`).exec(window.location.search); return match && decodeURIComponent(match[1].replace(/\+/g, " ")); } function getExpiryRecord(value) { const expiryPeriod = 90 * 24 * 60 * 60 * 1000; // 90 day expiry in milliseconds const expiryDate = new Date().getTime() + expiryPeriod; return { value, expiryDate, }; } function addGclid() { const gclidParam = getParam("gclid"); const gclidFormFields = ["Google_Click_ID_gclid__c", "GCLID__c"]; // all possible gclid form field ids here let gclidRecord = null; let currGclidFormField; const gclsrcParam = getParam("gclsrc"); const isGclsrcValid = !gclsrcParam || gclsrcParam.indexOf("aw") !== -1; gclidFormFields.forEach((field) => { if (document.getElementById(field)) { currGclidFormField = document.getElementById(field); } }); if (gclidParam && isGclsrcValid) { gclidRecord = getExpiryRecord(gclidParam); localStorage.setItem("gclid", JSON.stringify(gclidRecord)); } const gclid = gclidRecord || JSON.parse(localStorage.getItem("gclid")); const isGclidValid = gclid && new Date().getTime() < gclid.expiryDate; if (currGclidFormField && isGclidValid) { currGclidFormField.value = gclid.value; } } window.addEventListener("load", addGclid); // GDPR // ----------------------------------------------------------------- function global_gdpr_countries() { return [ 'AT', // Austria 'BE', // Belgium 'BG', // Bulgaria 'HR', // Croatia (Code taken from name in Croatian: Hrvatska) 'CY', // Cyprus 'CZ', // Czechia (Previous ISO country name: Czech Republic) 'DK', // Denmark 'EU', // Europoean Union 'EE', // Estonia (Code taken from name in Estonian: Eesti) 'FI', // Finland 'FR', // France 'DE', // Germany 'GR', // Greece 'HU', // Hungary 'IS', // Iceland (Code taken from name in Icelandic: Ísland) 'IE', // Ireland 'IT', // Italy 'LV', // Latvia 'LI', // Liechtenstein 'LT', // Lithuania 'LU', // Luxembourg 'MT', // Malta 'NL', // Netherlands 'NO', // Norway 'PL', // Poland 'PT', // Portugal 'RO', // Romania 'SK', // Slovakia 'SI', // Slovenia 'ES', // Spain 'SE', // Sweden 'CH', // Switzerland (Code taken from name in Latin: Confoederatio Helvetica) 'GB', // Great Britain 'UK', // United Kingdom ]; } function global_gdpr_precheck_countries() { return [ 'EE', // Estonia 'FI', // Finland 'FR', // France 'HU', // Hungary 'IE', // Ireland 'LV', // Latvia 'LU', // Luxembourg 'NO', // Norway 'PT', // Portugal 'SI', // Slovenia 'SE', // Sweden 'GB', // United Kingdom ]; } // helpers // ------------------------------------- function global_is_gdpr_country(country_code) { if (country_code === 'FailedGeoIPCheck') return true; return country_code && global_gdpr_countries().indexOf(country_code.toUpperCase()) !== -1; } function global_is_gdpr_precheck_country(country_code) { if (country_code === 'FailedGeoIPCheck') return true; return country_code && global_gdpr_precheck_countries().indexOf(country_code.toUpperCase()) !== -1; } // Mobile detection (from http://detectmobilebrowsers.com/) // ----------------------------------------------------------------- window.isMobileDevice = function() { var check = false; (function(a) { if (/(android|bb\d+|meego).+mobile|avantgo|bada\/|blackberry|blazer|compal|elaine|fennec|hiptop|iemobile|ip(hone|od)|iris|kindle|lge |maemo|midp|mmp|mobile.+firefox|netfront|opera m(ob|in)i|palm( os)?|phone|p(ixi|re)\/|plucker|pocket|psp|series(4|6)0|symbian|treo|up\.(browser|link)|vodafone|wap|windows ce|xda|xiino/i.test(a) || /1207|6310|6590|3gso|4thp|50[1-6]i|770s|802s|a wa|abac|ac(er|oo|s\-)|ai(ko|rn)|al(av|ca|co)|amoi|an(ex|ny|yw)|aptu|ar(ch|go)|as(te|us)|attw|au(di|\-m|r |s )|avan|be(ck|ll|nq)|bi(lb|rd)|bl(ac|az)|br(e|v)w|bumb|bw\-(n|u)|c55\/|capi|ccwa|cdm\-|cell|chtm|cldc|cmd\-|co(mp|nd)|craw|da(it|ll|ng)|dbte|dc\-s|devi|dica|dmob|do(c|p)o|ds(12|\-d)|el(49|ai)|em(l2|ul)|er(ic|k0)|esl8|ez([4-7]0|os|wa|ze)|fetc|fly(\-|_)|g1 u|g560|gene|gf\-5|g\-mo|go(\.w|od)|gr(ad|un)|haie|hcit|hd\-(m|p|t)|hei\-|hi(pt|ta)|hp( i|ip)|hs\-c|ht(c(\-| |_|a|g|p|s|t)|tp)|hu(aw|tc)|i\-(20|go|ma)|i230|iac( |\-|\/)|ibro|idea|ig01|ikom|im1k|inno|ipaq|iris|ja(t|v)a|jbro|jemu|jigs|kddi|keji|kgt( |\/)|klon|kpt |kwc\-|kyo(c|k)|le(no|xi)|lg( g|\/(k|l|u)|50|54|\-[a-w])|libw|lynx|m1\-w|m3ga|m50\/|ma(te|ui|xo)|mc(01|21|ca)|m\-cr|me(rc|ri)|mi(o8|oa|ts)|mmef|mo(01|02|bi|de|do|t(\-| |o|v)|zz)|mt(50|p1|v )|mwbp|mywa|n10[0-2]|n20[2-3]|n30(0|2)|n50(0|2|5)|n7(0(0|1)|10)|ne((c|m)\-|on|tf|wf|wg|wt)|nok(6|i)|nzph|o2im|op(ti|wv)|oran|owg1|p800|pan(a|d|t)|pdxg|pg(13|\-([1-8]|c))|phil|pire|pl(ay|uc)|pn\-2|po(ck|rt|se)|prox|psio|pt\-g|qa\-a|qc(07|12|21|32|60|\-[2-7]|i\-)|qtek|r380|r600|raks|rim9|ro(ve|zo)|s55\/|sa(ge|ma|mm|ms|ny|va)|sc(01|h\-|oo|p\-)|sdk\/|se(c(\-|0|1)|47|mc|nd|ri)|sgh\-|shar|sie(\-|m)|sk\-0|sl(45|id)|sm(al|ar|b3|it|t5)|so(ft|ny)|sp(01|h\-|v\-|v )|sy(01|mb)|t2(18|50)|t6(00|10|18)|ta(gt|lk)|tcl\-|tdg\-|tel(i|m)|tim\-|t\-mo|to(pl|sh)|ts(70|m\-|m3|m5)|tx\-9|up(\.b|g1|si)|utst|v400|v750|veri|vi(rg|te)|vk(40|5[0-3]|\-v)|vm40|voda|vulc|vx(52|53|60|61|70|80|81|83|85|98)|w3c(\-| )|webc|whit|wi(g |nc|nw)|wmlb|wonu|x700|yas\-|your|zeto|zte\-/i.test(a.substr(0, 4))) check = true; 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f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-source"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Social Media Management</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/use-cases/content-marketing/" data-ga-label="nav-https://www.brandwatch.com/use-cases/content-marketing/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 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f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-star"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Influencer Marketing</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/use-cases/customer-care/" data-ga-label="nav-https://www.brandwatch.com/use-cases/customer-care/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent pt2 pb0 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-social-panel"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Customer Care</span> </div> </div> </div> </a> </li> </ul>  </li>  <li class="w-100 l-grid__item l-grid__item--auto-lg mb0-lg">  <ul class="mb3-lg mt4 mb4-lg br color-border-grey-3 pl5 pr5 mb5-lg"> <li class="mb4"> <a href="https://www.brandwatch.com/industries/" class="c-btn--animate-left-right color-text-grey-10 "> <span class="c-heading color-text-grey-10 underline-hover pr1 f6">By Industry</span>  <span class="c-icon " style="margin-bottom: -1px"> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-arrow-long-right"></use> </svg> </span> </a> </li> <li> <a href="https://www.brandwatch.com/industries/agencies/" data-ga-label="nav-https://www.brandwatch.com/industries/agencies/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#app-icon-2-people"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Agencies</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/industries/financial-services/" data-ga-label="nav-https://www.brandwatch.com/industries/financial-services/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#brand-icon-dollar"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Financial Services</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/industries/media-and-entertainment/" data-ga-label="nav-https://www.brandwatch.com/industries/media-and-entertainment/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#app-icon-mountains"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Media and Entertainment</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/industries/health-pharma/" data-ga-label="nav-https://www.brandwatch.com/industries/health-pharma/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#app-icon-heart"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Pharma & Healthcare</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/industries/retail/" data-ga-label="nav-https://www.brandwatch.com/industries/retail/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#brand-icon-retail-tag"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Retail</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/industries/cpg/" data-ga-label="nav-https://www.brandwatch.com/industries/cpg/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#brand-icon-basket"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">CPG</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/industries/technology/" data-ga-label="nav-https://www.brandwatch.com/industries/technology/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#brand-icon-mobile"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Technology</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/industries/education/" data-ga-label="nav-https://www.brandwatch.com/industries/education/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent pt2 pb0 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-training"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Education</span> </div> </div> </div> </a> </li> </ul>  </li>  <li class="w-100 l-grid__item l-grid__item--auto-lg mb0-lg">  <ul class="mb3-lg mt4 mb4-lg pl5 pr5 mb5-lg"> <li class="mb4"> <a href="https://www.brandwatch.com/roles/" class="c-btn--animate-left-right color-text-grey-10 "> <span class="c-heading color-text-grey-10 underline-hover pr1 f6">By Role</span>  <span class="c-icon " style="margin-bottom: -1px"> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-arrow-long-right"></use> </svg> </span> </a> </li> <li> <a href="https://www.brandwatch.com/roles/for-market-researchers/" data-ga-label="nav-https://www.brandwatch.com/roles/for-market-researchers/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-globe"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Market Researchers</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/roles/for-marketers/" data-ga-label="nav-https://www.brandwatch.com/roles/for-marketers/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#app-icon-megaphone"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Marketers</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/roles/for-social-media-managers/" data-ga-label="nav-https://www.brandwatch.com/roles/for-social-media-managers/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-source"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Social Media Managers</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/roles/for-analysts/" data-ga-label="nav-https://www.brandwatch.com/roles/for-analysts/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#brand-icon-trend-up"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Analysts</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/roles/for-agencies/" data-ga-label="nav-https://www.brandwatch.com/roles/for-agencies/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#app-icon-2-people"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Agencies</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/roles/for-content-marketers/" data-ga-label="nav-https://www.brandwatch.com/roles/for-content-marketers/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-news"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Content Marketers</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/roles/for-pr-comms/" data-ga-label="nav-https://www.brandwatch.com/roles/for-pr-comms/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent pt2 pb0 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-pr-comms"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">PR & Comms</span> </div> </div> </div> </a> </li> </ul>  </li> </ul> </div> </div>  </div> </div> </div> <div class="sub-item-container dn-lg">  <div class="lg relative-lg "> <div class="overflow-hidden relative-lg py3 py0-lg br-ui-charcoal-lg shadow-atlassian-extreme-lg color-bg-white-lg df-lg" style="top: 18px;"> <div class="px5-lg py3-lg flex-noshrink w-100-important-lg_max" style="width: 250px;"> <ul class = "child-dropdown-nav ">  <li class = "second-child-dropdown"> <a href="https://www.brandwatch.com/use-cases/" data-ga="link" data-ga-label="nav-https://www.brandwatch.com/use-cases/" class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3 color-border-grey-3 bb-lg c-simple-link-light u-hover__underline"> <div class="li-item-container df flex-items-center flex-justify-between w-100"> <span class="db f3 u-hover__underline-target ">By Use Case</span> </div> </a> </li>   <li class = "second-child-dropdown"> <a href="https://www.brandwatch.com/industries/" data-ga="link" data-ga-label="nav-https://www.brandwatch.com/industries/" class="db l-page-gutter 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class="l-page-gutter pt7 mb6"> <div class="l-container l-container-4-xl"> <h5 class="c-tertiary f1 f2-xl pb2">Last updated: 12/11/2024</h5> <h1 class="c-heading lh-super-tight f9 f10-lg-xl mb3">User privacy statement</h1>  <a class="c-btn c-btn--primary-ui c-btn--primary-light c-btn--2 c-btn--icon-right c-btn--rounded f1 f2-md f3-lg-xl" href="javascript:window.print()" download> <div class="c-btn__color-mix color-bg-grey-8 "></div> <div class="c-btn__color color-bg-hexicon-green "></div> <div class="relative w-100 df flex-items-center flex-justify-center" > <span class=" ">Print</span>  <span class="c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-24.7#core-icon-print"></use> </svg> </span> </div> </a>  </div> </div> </header> <section> <div class="l-page-gutter"> <div class="l-container l-container-4-xl pt7 pb7 pb8-lg"> <div class="l-grid l-grid--gutters-2 l-grid--gutters-4-md"> <div class="l-grid__item w-100 w-30-md"> <div class="sticky-md" style="top: 150px;"> <h5 class="c-heading mb3 mb4-lg color-border-grey-3 bb pb1 pb2-md f5 f6-md">Sections</h5> <div data-legal-sections> <a href="#for-whom-this-statement-is-relevant" class="db c-copy f3 f4-lg mb3 mb4-md js-scrollAnchors" data-scrollanchors-offset="-96" data-ga="interaction" data-ga-action="scroll-to-block" data-ga-label="For whom this statement is relevant"><strong><span class="color-text-ui-primary">1.</span> For whom this statement is relevant</strong></a> <a href="#who-is-brandwatch" class="db c-copy f3 f4-lg mb3 mb4-md js-scrollAnchors" data-scrollanchors-offset="-96" data-ga="interaction" data-ga-action="scroll-to-block" data-ga-label="Who is Brandwatch"><strong><span class="color-text-ui-primary">2.</span> Who is Brandwatch</strong></a> <a href="#why-we-collect-personal-data-and-from-what-sources" class="db c-copy f3 f4-lg mb3 mb4-md js-scrollAnchors" data-scrollanchors-offset="-96" data-ga="interaction" data-ga-action="scroll-to-block" data-ga-label="Why we collect Personal Data and from what sources"><strong><span class="color-text-ui-primary">3.</span> Why we collect Personal Data and from what sources</strong></a> <a href="#how-we-use-your-personal-data" class="db c-copy f3 f4-lg mb3 mb4-md js-scrollAnchors" data-scrollanchors-offset="-96" data-ga="interaction" data-ga-action="scroll-to-block" data-ga-label="How we use your Personal Data"><strong><span class="color-text-ui-primary">4.</span> How we use your Personal Data</strong></a> <a href="#how-long-we-keep-your-personal-data" class="db c-copy f3 f4-lg mb3 mb4-md js-scrollAnchors" data-scrollanchors-offset="-96" data-ga="interaction" data-ga-action="scroll-to-block" data-ga-label="How long we keep your Personal Data"><strong><span class="color-text-ui-primary">5.</span> How long we keep your Personal Data</strong></a> <a href="#with-whom-we-may-share-your-personal-data" class="db c-copy f3 f4-lg mb3 mb4-md js-scrollAnchors" data-scrollanchors-offset="-96" data-ga="interaction" data-ga-action="scroll-to-block" data-ga-label="With whom we may share your Personal Data"><strong><span class="color-text-ui-primary">6.</span> With whom we may share your Personal Data</strong></a> <a href="#how-we-protect-your-personal-data" class="db c-copy f3 f4-lg mb3 mb4-md js-scrollAnchors" data-scrollanchors-offset="-96" data-ga="interaction" data-ga-action="scroll-to-block" data-ga-label="How we protect your Personal Data"><strong><span class="color-text-ui-primary">7.</span> How we protect your Personal Data</strong></a> <a href="#where-we-store-your-data" class="db c-copy f3 f4-lg mb3 mb4-md js-scrollAnchors" data-scrollanchors-offset="-96" data-ga="interaction" data-ga-action="scroll-to-block" data-ga-label="Where we store your data"><strong><span class="color-text-ui-primary">8.</span> Where we store your data</strong></a> <a href="#privacy-practices-of-third-parties" class="db c-copy f3 f4-lg mb3 mb4-md js-scrollAnchors" data-scrollanchors-offset="-96" data-ga="interaction" data-ga-action="scroll-to-block" data-ga-label="Privacy practices of third parties"><strong><span class="color-text-ui-primary">9.</span> Privacy practices of third parties</strong></a> <a href="#your-privacy-choices-and-rights" class="db c-copy f3 f4-lg mb3 mb4-md js-scrollAnchors" data-scrollanchors-offset="-96" data-ga="interaction" data-ga-action="scroll-to-block" data-ga-label="Your privacy choices and rights"><strong><span class="color-text-ui-primary">10.</span> Your privacy choices and rights</strong></a> </div> </div> </div> <div class="l-grid__item w-100 w-70-md" data-legal-content> <section id="human-readable" class="mt2 mb6"> <div class="br-ui-charcoal color-bg-grey-2 relative"> <div class="pa5 pa6-md"> <div class="mb3">  <h2 class="c-heading lh-super-tight f5 f7-md" style="margin-top: -0.065em; margin-left: -0.07em;"> <span class="c-heading--light-bold-optic-correction"> Human readable summary </span> </h2>  </div> <div class="c-content c-content--tinymce-patch c-content--copy-1"><p>If you have used any of our websites or logged into any of our platforms, Brandwatch may have collected Personal Data about you. In order to run our business effectively, there are times when we request or require your Personal Data. When you use our website, we may ask for your contact information in order to market relevant information to you. When using our platform tools and services, we collect your name and email address as part of the login process. And finally, while you use any of our websites or platforms, we may collect usage metrics in order to optimize our services to you.</p> <p>We know how valuable your privacy is to you. You can trust us to handle it carefully. We work to keep your Personal Data secure, and we place restrictions on which of our employees can access it and why.</p> <p>Also remember: you are in control of your data. As a user of our Services, you have legal rights depending on where you live and on our legal obligations. For example, you can ask us to show you what data we have about you, make us correct that data if it is inaccurate, and even ask us to delete or stop using the data.</p> <p>This privacy statement addresses how we handle the personally identifiable information (“Personal Data”) that Brandwatch collects and processes about users of our Services (“you” or “your”). “Services” means any services that we offer, including visitors to our website.</p> </div> </div> </div> </section> <section id="for-whom-this-statement-is-relevant" class="mb5 mt2 pt5"> <h2 class="c-heading f5 f7-md mb2 mb3-lg"><span class="color-text-ui-primary">1.</span> For whom this statement is relevant</h2> <div class="mb3 mb5-lg"> <div class="c-content c-content--tinymce-patch c-content--copy-1"><p class="p1">This Privacy Statement applies to all users of our Services. This Privacy Statement explains how we collect, process, and use Personal Data about you.</p> </div> </div> </section> <section id="who-is-brandwatch" class="mb5 pt5 pt7-lg color-border-blocktone bt"> <h2 class="c-heading f5 f7-md mb2 mb3-lg"><span class="color-text-ui-primary">2.</span> Who is Brandwatch</h2> <div class="mb3 mb5-lg"> <div class="c-content c-content--tinymce-patch c-content--copy-1"><p class="p1">For reference, we are Runtime Collective Limited, and we trade as Brandwatch (“we”, “us” or “Brandwatch”). Our registered office address is at 5 Churchill Pl, London E14 5HU, United Kingdom. Our company number is 03898053 and our VAT number is 754 7507 10. Our subsidiaries, such as Crimson Hexagon, Inc.<span class="s1"> and Paladin Software, LLC</span>, and our affiliates such as <a href="http://falcon.io/"><span class="s2">Falcon.io</span></a> ApS and <a href="http://falcon.io/"><span class="s2">Falcon.io</span></a> US Inc may also act as a data controller from time to time. We act as the data controller of the Personal Data that we process about you.</p> </div> </div> </section> <section id="why-we-collect-personal-data-and-from-what-sources" class="mb5 pt5 pt7-lg color-border-blocktone bt"> <h2 class="c-heading f5 f7-md mb2 mb3-lg"><span class="color-text-ui-primary">3.</span> Why we collect Personal Data and from what sources</h2> <div class="mb3 mb5-lg"> <div class="c-content c-content--tinymce-patch c-content--copy-1"><p class="p1">We collect and collate information that you either directly provide or that we infer about you while using our Services. If you can be identified from this information, and it relates to you, then it will be your Personal Data.</p> <p class="p1">We may also collect data about you from public sources, advertising networks, internet service providers (ISPs), analytics providers, social networks and operating systems and platforms.The data we collect about you depends on the Services that you use (and how you use them). For example, if you are the primary account holder for your company and use Brandwatch Consumer Research, the data we collect about you would be different than the data that we collect about a user who has view-only access to Brandwatch Consumer Research.<span class="Apple-converted-space"> </span></p> <p class="p1">The remainder of this section sets out the categories of data we collect depending on your use of our Services.If you register as a user of any of our Services, we may ask you to provide your name, email address, contact telephone number, the company you work for, your address, a username and password, and other data relevant to the Services we provide. If you are not an administrative user for your account, the same data about you may be provided by a colleague or other third party. We may also collect other data directly from you and/or your device. Depending on your account type, our payment processors may collect payment data from you in order to take payment for our Services.</p> <p class="p1">If you contact our support services, we will collect the data we need to categorize your question and respond to it. We also use this data to track potential issues with our Services and customize our support responses to better serve you.</p> <p class="p1">We collect data about you when you use any part of our Services. For example, if you are logged in to your account, we will collect data as to how often you use it, what queries you created or amended, and other data about how you interact with the services on our platform. We may also collect data about how you interact with messages we send to you, for example, whether you opened an email or read an in-app message.</p> <p class="p1">We collect data about the device you use to access our Services, including operating system details, web browser type, your mobile device identifier and mobile operating system, and the name of your ISP or mobile carrier. We may also collect and infer your general location (for example, at a country or city level based on your permission and/or device settings and jurisdiction).</p> <p class="p1">We also infer data about you based on the data you have provided or made available to us. This may include personalizing your experience of using our Services, suggesting different Services you may be interested in trying, or other inferences about you. We may use aggregated, deidentified or anonymized data for any reason.</p> <p class="p1">We are constantly trying to improve our Services to you. This means that we are introducing new features to our Services regularly.</p> <p class="p1">We will indicate where any Personal Data we have requested is mandatory or optional. We will also explain the consequences should you decide not to provide information, which we have indicated is mandatory. In some circumstances, this may mean we are unable to provide you with a certain Service or product.</p> <p class="p2">Our website and Services may contain links to third-party websites. Any access to and use of such linked websites is governed by the privacy policies of those third-party websites.</p> </div> </div> </section> <section id="how-we-use-your-personal-data" class="mb5 pt5 pt7-lg color-border-blocktone bt"> <h2 class="c-heading f5 f7-md mb2 mb3-lg"><span class="color-text-ui-primary">4.</span> How we use your Personal Data</h2> <div class="mb3 mb5-lg"> <div class="c-content c-content--tinymce-patch c-content--copy-1"><p class="p1"><span class="s1"><b>Primary use</b></span></p> <p class="p2">We use data and content that you make available to us to provide the Services to you (for example, your login details across our services), invoice you, provide quotes,<span class="Apple-converted-space"> </span>and to comply with our legal obligations. We also use data to audit, detect security incidents, protect against fraud or illegal activity, identify and repair errors, and conduct research and development for the improvement of our Services so that we can provide all of our users with a better experience.<span class="Apple-converted-space"> </span></p> <p class="p2">We combine data about you across our different Services. We do not use algorithms to make automated decisions about you in a way that produces a significant legal effect.<span class="Apple-converted-space"> </span></p> <p class="p2">Our legal basis for this type of data processing is that we have a legitimate interest in running our business and providing our Services to our customers, which includes providing technology that empowers our customers to act with more certainty in a way that is easy-to-access and use.<span class="Apple-converted-space"> </span></p> <p class="p3">However, the legal basis for our processing of data may also be where we have your consent (for example, where consent is required to send certain marketing communications or activate cookies) or where the processing is necessary for compliance with our legal obligations (for example, where we receive requests from regulatory authorities).</p> <p class="p1"><span class="s1"><b>Secondary use</b></span></p> <p class="p4">We communicate with you in writing, via email, or other means available on or through the Services (for example, via messaging in Brandwatch Consumer Research or push notifications if you use a mobile application). We may communicate transactional or service messages to you, such as welcoming you to our Services or informing you of scheduled downtime. We may ask your opinion or feedback on our services or industry. We may also use your data to provide improved website and product experience and communications. We may also send you marketing communications, on our own behalf or on the behalf of unaffiliated entities. Marketing communications may be sent to you, even if you do not have an account, if you have indicated to us that you wanted to receive such communication or as otherwise allowed by law. Regarding marketing communications, you can opt out of receiving future communications in the footer of each email we send to you. You cannot opt out of receiving transaction or service messages from us.</p> </div> </div> </section> <section id="how-long-we-keep-your-personal-data" class="mb5 pt5 pt7-lg color-border-blocktone bt"> <h2 class="c-heading f5 f7-md mb2 mb3-lg"><span class="color-text-ui-primary">5.</span> How long we keep your Personal Data</h2> <div class="mb3 mb5-lg"> <div class="c-content c-content--tinymce-patch c-content--copy-1"><p class="p1">We will keep your Personal Data for as long as it is necessary for us to provide the Services. However, if you request that we delete your data, we will also delete your data from our Services unless we are required to retain the data according to applicable law. We delete, deidentify, or anonymize any data about you as soon as it is reasonably practical, once you no longer use our Services.</p> </div> </div> </section> <section id="with-whom-we-may-share-your-personal-data" class="mb5 pt5 pt7-lg color-border-blocktone bt"> <h2 class="c-heading f5 f7-md mb2 mb3-lg"><span class="color-text-ui-primary">6.</span> With whom we may share your Personal Data</h2> <div class="mb3 mb5-lg"> <div class="c-content c-content--tinymce-patch c-content--copy-1"><p class="p1"><span class="s1"><b>Any member of our company group</b></span></p> <p class="p2">We may share your data with our subsidiaries, parent companies, and affiliates.</p> <p class="p1"><span class="s1"><b>Unaffiliated entities</b></span></p> <p class="p3">We may share your data with selected unaffiliated entities for legitimate purposes, for example:</p> <ul class="ul1"> <li class="li4">business partners, suppliers, and sub-contractors – for the performance of any contract we enter into with them;</li> <li>customers – to administer business accounts and for the performance of any contract we enter into with them;</li> <li class="li4">analytics, ISPs, and search engine providers – for analytics and improving our website and Services;</li> <li class="li4">advertising networks and social networks – for marketing and communications;</li> <li class="li4">government entities, law enforcement and others – for fraud protection, security and verification services;</li> <li class="li4">for potential threats, violations and legal process;</li> <li class="li4">to comply with the law;</li> <li class="li4">professional advisors, including lawyers, accountants, and insurers where necessary to enable them to provide their services to us.<span class="Apple-converted-space"> </span></li> <li class="li5">prospective buyers – if a third party acquires us or our assets, your Personal Data may be part of the transferred company or assets.</li> </ul> </div> </div> </section> <section id="how-we-protect-your-personal-data" class="mb5 pt5 pt7-lg color-border-blocktone bt"> <h2 class="c-heading f5 f7-md mb2 mb3-lg"><span class="color-text-ui-primary">7.</span> How we protect your Personal Data</h2> <div class="mb3 mb5-lg"> <div class="c-content c-content--tinymce-patch c-content--copy-1"><p class="p1"><span class="s1"><b>Secure servers</b></span></p> <p class="p2">The servers that hold your data have administrative, technical, and physical controls to safeguard your data, including industry-standard encryption technology.</p> <p class="p1"><span class="s1"><b>Usage restrictions</b></span></p> <p class="p3">We prohibit members of our company group and relevant third parties from using your Personal Data:</p> <ul class="ul1"> <li class="li4">to target and profile you on the basis of sensitive categories of Personal Data (e.g. health status, sexual orientation, political beliefs, etc.);</li> <li class="li4">to single out individuals for unlawful or discriminatory purposes;</li> <li class="li5">in any way that goes against the law, including data protection law.</li> </ul> <p class="p6">If other entities process your Personal Data, we ensure there are adequate contractual and operational safeguards in place.</p> </div> </div> </section> <section id="where-we-store-your-data" class="mb5 pt5 pt7-lg color-border-blocktone bt"> <h2 class="c-heading f5 f7-md mb2 mb3-lg"><span class="color-text-ui-primary">8.</span> Where we store your data</h2> <div class="mb3 mb5-lg"> <div class="c-content c-content--tinymce-patch c-content--copy-1"><p class="p1">We may transfer your Personal Data to, and store it in, a country other than your own. That country may not provide the same level of data protection as your own country. Whenever we transfer your information outside of the European Economic Area or the United Kingdom, we will take steps to ensure that adequate safeguards are in place to protect your Personal Data and to make sure it is treated securely.You may contact us for a summary of the safeguards which we have put in place to protect your Personal Data and privacy rights in these circumstances.</p> </div> </div> </section> <section id="privacy-practices-of-third-parties" class="mb5 pt5 pt7-lg color-border-blocktone bt"> <h2 class="c-heading f5 f7-md mb2 mb3-lg"><span class="color-text-ui-primary">9.</span> Privacy practices of third parties</h2> <div class="mb3 mb5-lg"> <div class="c-content c-content--tinymce-patch c-content--copy-1"><ol> <li class="li1">This Privacy Statement only addresses our collection, processing and use (including disclosure) of your personal data. Our customers and other third parties may have access to your personal data and use it in other ways in accordance with their own privacy practices. We encourage you to familiarize yourself with the privacy statements provided by any platform you use to publish any data.</li> <li class="li2">Please note that our Services may use the YouTube API. YouTube’s developer terms require us to notify you that our Services use YouTube API Services (i.e. data from YouTube) and to link to the <a href="https://www.google.com/policies/privacy"><span class="s1"><b>Google privacy policy</b></span></a>.</li> <li>You can revoke user access on the <strong><a href="https://myaccount.google.com/permissions">Google Security Settings page</a></strong>.</li> </ol> </div> </div> </section> <section id="your-privacy-choices-and-rights" class="mb5 pt5 pt7-lg color-border-blocktone bt"> <h2 class="c-heading f5 f7-md mb2 mb3-lg"><span class="color-text-ui-primary">10.</span> Your privacy choices and rights</h2> <div class="mb3 mb5-lg"> <div class="c-content c-content--tinymce-patch c-content--copy-1"><p class="p1"><span class="s1"><b>Your choices</b></span></p> <p class="p2">As a user, you are sometimes given the choice when it comes to sharing Personal Data with Brandwatch. When visiting our website, we will sometimes request your contact information, and you are always allowed to refrain from doing so. Where you have consented to our processing of your Personal Data, you can always withdraw that consent at any time. You can unsubscribe to our marketing emails by clicking the link in the emails that we send to you. You can always review and change the privacy settings available on any browser or device you use to access our Services.</p> <p><strong>Your rights</strong></p> <p>You may have certain rights in relation to your data under applicable country or state data privacy law. Depending on applicable law, you may:</p> <ul class="ul1"> <li class="li4">request access to the Personal Data that we have about you;</li> <li class="li4">ask us to update, rectify, delete, opt-out of the sale of or block your Personal Data;</li> <li class="li4">request that we stop further use of any Personal Data we hold about you;</li> <li>request to know which third parties we have passed your Personal Data to;</li> <li class="li4">lodge a complaint about our use of your Personal Data with the data privacy authority of the country in which you live. If you have a complaint about our data practices, we do hope that you’ll reach out to us first, so we have a chance to address your concerns;</li> <li class="li5">not be discriminated against for the exercise of your privacy rights.</li> </ul> <p class="p3">Please note that we cannot always complete all requests. For example, we must keep certain records for financial reporting and compliance reasons or to continue to provide you with the Services. To exercise any of these rights, ask us questions, voice concerns, or request a copy of this statement in a different format, please submit a verifiable request to us by either:</p> <ul class="ul1"> <li class="li6"><span class="s4">completing our web form at <a href="https://www.brandwatch.com/legal/data-subject-access-request"><span class="s5"><b>www.brandwatch.com/legal/data-subject-access-request</b></span></a>;</span></li> <li class="li4">emailing us at <a href="/cdn-cgi/l/email-protection#d2a2a0bba4b3b1ab92b0a0b3bcb6a5b3a6b1bafcb1bdbf"><span class="s5"><b><span class="__cf_email__" data-cfemail="6a1a18031c0b09132a08180b040e1d0b1e090244090507">[email protected]</span></b></span></a>; or</li> <li class="li5">calling us toll-free at 1-855-368-1500</li> </ul> <p class="p3">Only you, or a person you have authorized to act on your behalf, may make a request related to your Personal Data. If you submit a request through an authorized agent, the agent must present signed written permission to act on your behalf, and you may also be required to independently verify your identity with us.</p> <p class="p3">In order to protect your Personal Data, we may ask you or your authorised agent to provide additional Personal Data so that we can verify your identity. Any information that you provide will only ever be used as part of the process to confirm your identity and complete your request. In order to protect your Personal Data, if we cannot verify your identity, we will not be able to comply with your request.</p> <p>If we reject a request and you wish to appeal it, you can contact <a class="ms-outlook-linkify" href="/cdn-cgi/l/email-protection#5216021d12313b213b3d3c7c313d3f"><span class="__cf_email__" data-cfemail="0f4b5f404f6c667c666061216c6062">[email protected]</span></a>.</p> <p class="p3">Once you have submitted a request, you can expect an initial reply from the Brandwatch Privacy Team within a reasonable amount of time, dependent on where you live. Except where the law does not require or allow us to do so, any information we have of yours will be provided in an easily accessible and portable format once we have received your verifiable request. We will adhere to the appropriate response timeline that applies to you depending on where you live. We may request additional time if necessary in accordance with applicable law.</p> <p class="p1"><span class="s1"><b>California Residents</b></span></p> <p class="p3">The categories of personal information (as defined by the CCPA) about California residents that we may collect and disclose to others for a business purpose are listed and described in section 4. We collect these categories for the purposes described in section 5 and with the parties described in section 7. We do not sell personal information in the traditional sense although we do engage in online advertising. Please see section 10 above and our <a href="https://www.brandwatch.com/legal/cookie-policy/"><span class="s5"><b>cookie policy</b></span></a> for your options and choices.</p> <p><strong>The U.S. Data Privacy Framework</strong></p> <p>Brandwatch (registered as Crimson Hexagon, Inc and Falcon.io US, Inc) complies with:</p> <ul> <li>the EU-U.S. Data Privacy Framework (EU-U.S. DPF)</li> <li>the UK-U.S. Data Privacy Framework (UK-U.S. DPF)</li> <li>the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF)</li> </ul> <p>as set forth by the U.S. Department of Commerce. You can read Brandwatch’s full U.S. Data Privacy Framework Policy <a href="https://www.brandwatch.com/legal/brandwatch-u-s-data-privacy-framework-policy/">here</a>.</p> <p>To learn more about the Data Privacy Framework (DPF) program, and to view the certification, please visit <a href="https://www.dataprivacyframework.gov/">https://www.dataprivacyframework.gov/</a>.</p> </div> </div> </section> </div> </div> </div> </div> </section>  <style> .lang-position { left: -5px; width: 200px; bottom: calc(100% + 1.5rem); } @media (max-width: 420px) { .lang-position { left: 50%; margin-left: -100px; } } </style> <footer class="color-bg-white relative z-3"> <div class="l-page-gutter py4-lg color-border-blocktone bt"> <div class="l-container l-container-4-xl py6">  <ul class="l-grid l-grid--gutters-3 l-grid--gutters-3 tc tl-xs f3 f4-xl"> <li class="lh-tight l-grid__item l-grid__item--12 l-grid__item--auto-lg l-grid__item--6-xs l-grid__item--3-sm"> <p class="c-heading c-heading--bottom-medium 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