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id="content" class="site-content container-fluid solid"> <div class="row"> <div class="content-area"> <main id="main" class="site-main"> <p></p> <div id="block_906aa3c0e1fd7739f86e52a2118e3272" class="block-ie-header-with-bg" style="background-image: url( https://s46182.pcdn.co/wp-content/uploads/2022/11/watching-tv-hero-3200x1800-1-1-6.jpg )"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="content"> <a href="https://www.indexexchange.com/jp/solutions/" class="page-title-link ie-color-grey-e" title="ソリューション">ソリューション</a><div class="title"><h1>CTVパブリッシャーおよびプラットフォーム向けプログラマティック・ソリューション</h1></div> <div> </div> </div> </div> </div> </div> </div> <div id="block_0626a112d59344ec5896c45f54e99d37" class="block-ie-image-title-content section-padding-80"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between align-items-center"> <div class="col-md-6 order-2 order-md-1" style=""> <div class="image image-align-left"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2022/11/couple-watching-tv-phone-3200x1800-1-6.jpg" alt="People, Person, Romantic" /> </div> </div> <div class="col-md-5 order-1 order-md-2"> <div class="title"> <h2>コネクテッドTVがテレビの視聴方法に変革をもたらしました。現在ではアドテクが、TV広告を変革しています。</h2> </div> <div class="content"> <p><span style="font-weight: 400">今やTVは新しい視点で観る時代となりました。Index Exchange は、コネクテッドTV（CTV）に、新たな基準と、より一層の透明性、そして先進テクノロジーをもたらし、放送局とストリーミングの先駆者が、TVがデジタルメディアへと進化することに真の価値を見出せるようにします。</span></p> </div> </div> </div> </div> </div> <div id="block_f94644ff31458ea0bb06922c09adb073" class="block-ie-solution-two-columns ie-stone-mode"> <div class="wrapper container-fluid"> <div class="title-wrap"> <h2 class="d-block main-title">Index Exchangeのプラットフォーム</h2> </div> <div class="grid grid-cols justify-content-between"> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/PREMIUMDEMAND-2-1-6.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">プレミアムデマンド</h3> <div class="d-block content"><p><span style="font-weight: 400">多種多様なグローバルデマンドへのアクセスを実現します。世界の大手広告会社、広告主およびDSPの優先サプライパートナーである当社は、デマンドと強力な繋がりを持つため、新しい広告バイヤーやキャンペーンに機会をもたらすとともに、貴社が大手CTVバイヤーの出稿量シェアを獲得できるようお手伝いします。</span></p> </div> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/INVENTORYMANAGMENT2-2-1-6.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">インベントリ管理</h3> <div class="d-block content"><p><span style="font-weight: 400">Index Exchangeでは、貴社に必要な柔軟性と管理機能を提供することにより、お望みのデマンドへのアクセスを実現します。オープンオークションからダイレクトディール、またキュレーション済みのマーケットプレイスからカスタム購買のためのインベントリ・パッケージまで、当社ではCTVインベントリの、より有効な商品化と貴社の条件によるデマンド管理を支援するツールを提供します。</span></p> </div> <a href="https://www.indexexchange.com/jp/product/exchange-access-transactions/" class="read-more"> 詳細はこちらをご覧ください <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/EXCHANGEQUALITY-2-1-6.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">エクスチェンジの品質</h3> <div class="d-block content"><p><span style="font-weight: 400">貴社のインベントリの整合性に対するバイヤーの信頼維持に焦点を当て、Index Exchangeでは、CTVサプライに厳格な基準を適用するとともに、最高度の品質基準を遵守します。IAB Tech Labのads.certプロトコルの共同策定者として、当社はCTVトランザクションの新たな承認フレームワークと、広告詐欺の撲滅において業界を牽引しています。</span></p> </div> <a href="https://www.indexexchange.com/jp/product/exchange-quality/" class="read-more"> 詳細はこちらをご覧ください <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/ADDRESSABILITY-2-1-6.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">アドレッサビリティー</h3> <div class="d-block content"><p><span style="font-weight: 400">視聴者とアドレッサブルなキャンペーンの関連性を向上させることで、貴社のストリーミング・アプリやチャネルに、より大きな収益をもたらすことができます。依然としてアドレッサビリティーはCTVにおいて進化を続ける到達目標であり、Index Exchangeでは、CTVインベントリとパブリッシャーデータを、バイヤーが信頼するグラフとDMPにつなぐリアルタイム・アイデンティティ・フレームワークで率先しています。</span></p> </div> <a href="https://www.indexexchange.com/jp/product/addressability-portfolio/" class="read-more"> 詳細はこちらをご覧ください <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/DATAANALYTICS-2-6.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">データと分析</h3> <div class="d-block content"><p><span style="font-weight: 400">貴社のCTVインベントリが持つ真の価値を明確に理解することで、よりスマートなマネタイゼーションに関する意思決定が可能となります。そのことはまず、比類の無い価格の透明性と、すべてのトランザクションにレシートを発行することからはじまります。Index Exchangeでは、入札とバイヤーのパターンに関するインサイトとともに、コンテンツやデバイス、ディールIDなどによるトランザクションレベルのレポートを提供するため、貴社の戦略を最適化し、新たな機会を発見するお役に立てます。</span></p> </div> <a href="https://www.indexexchange.com/jp/product/data-analytics/" class="read-more"> 詳細はこちらをご覧ください <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/EASYINTEGRATION-2-1-6.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">導入とサポート</h3> <div class="d-block content"><p><span style="font-weight: 400">適切な導入から入札リクエストの最適化、またインベントリの構成からデマンドのニーズへの対応まで、貴社が複雑で機微に満ちたストリーミングTV環境を乗り切るガイドとして、当社の専門家チームがプログラマティックCTV広告の有効活用をお手伝いします。</span></p> </div> </div> </div> </div> </div> </div> <div id="block_5ab21f3b05db619779e556c6a88b4810" class="block-ie-call-to-action"> <section id="call-to-action" class="w-100"> <div class="container-fluid wrapper"> <div class="row no-gutters" data-aos="fade-up"> <div class="col-lg-6"> <div class="bg-image w-100 h-100 d-block" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2023/04/index-explains-cta-1536x1134-1-6.jpg')"></div> </div> <div class="col-lg-6"> <div class="content bg-white h-100"> <h2> Index Explains: ストリーミングTV </h2> <p> 多くの情報を伝えられる動画広告ですが、複雑である必要はありません。この新しいシリーズでは、複雑なストリーミングTVを分かりやすく解説します。 </p> <a href="https://www.indexexchange.com/jp/series/streaming-tv/" class="read-more" target="_self" > 視聴開始 <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span> </a> </div> </div> </div> </div> </section> </div> <div id="block_35f18afe84d06c6a6caaf52ba93f002c" class="block-ie-product-carousel"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="block-header"> <h2 class="block-title">関連製品</h2> <span class="all-products-link"> <a href="">All products<span class="icon-arrow-right" aria-hidden="true"></span></a> </span> </div> </div> </div> </div> <div class="container-fluid wrapper ie-ptb-none ie-product-carousel-container"> <div class="ie-product-carousel"> <div class="carousel-cell"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2021/11/CHANNELS_RBG-6.png')"></div> <div class="content"> <h3 class="title"><a href="https://www.indexexchange.com/jp/product/channels-formats/">広告チャネルとフォーマット <span class="icon-arrow-right d-md-none"></span></a></h3> <div class="text"> すべてのデバイス、チャネル、広告フォーマットに渡りオーディエンスを繋げる、シームレスなデジタル体験を構築できます。 </div> </div> </div> <div class="carousel-cell"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2022/11/ctv-product-header-1600x900-1-4.png')"></div> <div class="content"> <h3 class="title"><a href="https://www.indexexchange.com/jp/product/channels-formats/streaming-tv/">ストリーミングTV <span class="icon-arrow-right d-md-none"></span></a></h3> <div class="text"> 正確な広告配信と利益の最大化を実現する、当社のダイナミックなマーケットプレイスでストリーミングTVの価値を見出す。 </div> </div> </div> <div class="carousel-cell"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2021/11/EXCHANGEQUALITY_RBG-6.png')"></div> <div class="content"> <h3 class="title"><a href="https://www.indexexchange.com/jp/product/exchange-quality/">エクスチェンジの品質 <span class="icon-arrow-right d-md-none"></span></a></h3> <div class="text"> 当社はエクスチェンジ品質にコミットしており、あらゆるチャンネルで貴社のブランドを守ります。 </div> </div> </div> <div class="carousel-cell"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2021/11/EFFICIENCY_RBG-6.png')"></div> <div class="content"> <h3 class="title"><a href="https://www.indexexchange.com/jp/product/exchange-efficiency/">エクスチェンジの効率性 <span class="icon-arrow-right d-md-none"></span></a></h3> <div class="text"> 高い効率性を視野に構築されたプログラマティック広告エクスチェンジでのお取引を通して、すべてのインプレッションを最大限に活用しましょう。 </div> </div> </div> <div class="carousel-cell"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2021/11/ACCESS_RBG-6.png')"></div> <div class="content"> <h3 class="title"><a href="https://www.indexexchange.com/jp/product/exchange-access-transactions/">エクスチェンジへのアクセスとトランザクション <span class="icon-arrow-right d-md-none"></span></a></h3> <div class="text"> Index Exchangeのマーケットプレイスに簡単に接続し、貴社の条件でお取引いただけます。 </div> </div> </div> <div class="carousel-cell"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2021/11/ADDRESABILITYPORTFOLIO_RBG-6.png')"></div> <div class="content"> <h3 class="title"><a href="https://www.indexexchange.com/jp/product/addressability-portfolio/">アドレッサビリティのポートフォリオ <span class="icon-arrow-right d-md-none"></span></a></h3> <div class="text"> 貴社のビジネスに最適なアドレッサビリティ・ソリューションを柔軟にお選びいただけます。 </div> </div> </div> <div class="carousel-cell"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2021/11/DATA_RBG-6.png')"></div> <div class="content"> <h3 class="title"><a href="https://www.indexexchange.com/jp/product/data-analytics/">データと分析 <span class="icon-arrow-right d-md-none"></span></a></h3> <div class="text"> パフォーマンスを評価し、貴社ビジネスの意思決定に必要なデータと分析に、簡単にアクセスして頂けます。 </div> </div> </div> </div> </div> </div> <div id="block_b552c72b27c079cfd87ed6e091e39e48" 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