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Published by The Dawn Media Group, AURORA is widely recognised as the voice of the advertising industry."/> <meta property="fb:app_id" content="323694191004296"/> <meta property="og:locale" content="en_US"/> <meta property="og:image" content="https://web.archive.org/web/20200918021739im_/http://aurora.dawn.com/_img/social-default.jpg"/> <meta name="twitter:image" content="https://web.archive.org/web/20200918021739im_/http://aurora.dawn.com/_img/social-default.jpg"/> <script type="application/ld+json"> {"@context":"https:\/\/web.archive.org\/web\/20200918021739\/http:\/\/schema.org","@type":"organization","logo":"https:\/\/web.archive.org\/web\/20200918021739\/https:\/\/aurora.dawn.com\/_img\/logo.png","name":"Aurora Magazine","url":"https:\/\/web.archive.org\/web\/20200918021739\/https:\/\/aurora.dawn.com","sameAs":["","https:\/\/web.archive.org\/web\/20200918021739\/https:\/\/twitter.com\/auroramag","",""],"potentialAction":{"@type":"SearchAction","target":"https:\/\/web.archive.org\/web\/20200918021739\/https:\/\/aurora.dawn.com\/search?cx=partner-pub-8258178831251847:bv07ib-e2ch&ie=UTF-8&q={search_term_string}","query-input":"required name=search_term_string"}} </script> <link rel="stylesheet" href="https://web.archive.org/web/20200918021739cs_/https://aurora.dawn.com/_css/all.20200831160810.css" media="all"> <link rel="stylesheet" href="https://web.archive.org/web/20200918021739cs_/https://aurora.dawn.com/_css/shameaurora.20200531215809.css" media="all"> <link rel="stylesheet" href="https://web.archive.org/web/20200918021739cs_/https://aurora.dawn.com/_css/roboto.20200531215809.css" media="all"> <script src="https://web.archive.org/web/20200918021739js_/https://code.jquery.com/jquery-3.2.1.min.js" defer="true"></script> <script src="https://web.archive.org/web/20200918021739js_/https://aurora.dawn.com/_js/all.20200902171911.js" defer="true"></script> <script src="https://web.archive.org/web/20200918021739js_/https://aurora.dawn.com/_js/admin.20200831160810.js" defer="true"></script> <link rel="preload" as="style" href="https://web.archive.org/web/20200918021739/https://aurora.dawn.com/_css/all.20200831160810.css"> <link rel="preload" as="style" href="https://web.archive.org/web/20200918021739/https://aurora.dawn.com/_css/shameaurora.20200531215809.css"> <link rel="preload" as="style" href="https://web.archive.org/web/20200918021739/https://aurora.dawn.com/_css/roboto.20200531215809.css"> <link rel="preload" as="script" href="https://web.archive.org/web/20200918021739/https://code.jquery.com/jquery-3.2.1.min.js"> <link rel="preload" as="script" href="https://web.archive.org/web/20200918021739/https://aurora.dawn.com/_js/all.20200902171911.js"> <link rel="preload" as="script" href="https://web.archive.org/web/20200918021739/https://aurora.dawn.com/_js/admin.20200831160810.js"> <link rel="dns-prefetch preconnect" href="i.dawn.com"> <link rel="dns-prefetch preconnect" href="code.jquery.com"> <!-- - 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- adsense: end - - --> </div> <header class="mb-6.75 stick theme--cream-light"> <div class="container-fluid mast mast--stick"> <div class="flex no-gutters"> <div class="flex__item sm:w-1/3 w-full"> <div class="logo-container mb-3.25 ml-6.75 pl-3.25"> <a href="/web/20200918021739/https://aurora.dawn.com/" class=""> <h1 class="text-hide logo logo--contain"> Aurora Magazine </h1> </a> <h3 class="subtitle text-3 font-normal text-purple-dark">Promoting excellence in advertising</h3> </div> </div> <div class="flex__item sm:w-1/6 w-full"></div> <div class="flex__item sm:w-1/2 w-full"> <div class="search-container absolute right-0 mr-3.25"> <div class="mt-1.5 float-left text-right"> <a target="_blank" href="https://web.archive.org/web/20200918021739/https://www.facebook.com/auroramagazine"><img class="image--saturated" src="/web/20200918021739im_/https://aurora.dawn.com/_img/facebook.png" width="35"/></a> <a target="_blank" href="https://web.archive.org/web/20200918021739/https://twitter.com/AuroraMag"><img class="image--saturated" src="/web/20200918021739im_/https://aurora.dawn.com/_img/twitter.png" width="35"/></a> </div> <div class="search-box hidden sm:inline-block"> <form accept-charset="utf-8" class="form-vertical" method="GET" action="https://web.archive.org/web/20200918021739/https://aurora.dawn.com/search"> <input class="form-control" type="hidden" name="cx" value="partner-pub-8258178831251847:bv07ib-e2ch"> <input class="form-control" type="hidden" name="cof" value="FORID:10"> <input class="form-control" type="hidden" name="ie" value="UTF-8"> <div class="form-group required"><input class="form-control search w-2/3 p-1 sm:w-full m-1.5 text-grey border border-solid border-pink-light" data-remember="false" placeholder="Search" required id="q" type="text" name="q" value=""></div></form></div> </div> </div> </div> </div><!-- .container-fluid --> <div class="menu"> <ul class="nav nav--primary nav--responsive pl-3.25 text-center "> <li class="nav__item nav__item--the-dawn-of-advertising-1947-2017 "><a class="" href="/web/20200918021739/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017">The Dawn Of Advertising (1947-2017)</a></li> <li class="nav__item nav__item--home "><a class="" href="/web/20200918021739/https://aurora.dawn.com/">Home</a></li> <li class="nav__item nav__item--most-read "><a class="" href="/web/20200918021739/https://aurora.dawn.com/most-read">Most Read</a></li> <li class="nav__item nav__item--people "><a class="" href="/web/20200918021739/https://aurora.dawn.com/people">People</a></li> <li class="nav__item nav__item--blogs "><a class="" href="/web/20200918021739/https://aurora.dawn.com/blogs">Blogs</a></li> </ul> </div> </header> <div class=""> <div class="content content--fullwidth p-0 sm:p-6.75 mx-auto my-0"> <main class="px-3.25 pb-3.25 mb-3"> <div class="container-fluid"> <div class="flex"> <div class="flex__item w-full"> <div class="pb-3.25"> <div class="content flex-column"> <div class="flex__item w-full p-0"> <div class="flex"> <div class="flex__item w-full"> <h4 class="text-6 text-center p-3.25 pb-6.75 mb-6.75"> <span class="text-9"><a href="/web/20200918021739/https://aurora.dawn.com/archive/trends/2020-05-01">‹</a> </span> Jul-Aug 2020 <span class="text-9">›</span> </h4> </div><!-- .--> <div class="flex__item w-full"> <h4 class="text-6 text-center p-3.25 pt-6.75 mt-6.75"> <span class="text-9"><a href="/web/20200918021739/https://aurora.dawn.com/archive/trends/2020-05-01">‹</a> </span> Jul-Aug 2020 <span class="text-9">›</span> </h4> </div><!-- .--> </div><!-- .flex --> </div> <aside class="pb-4"> <!-- - - - - - - widget:start id: 521 - type: writers - object_id: - title: Contributors - - - - - - --> <section class="widget theme widget-writers " data-type="writers" data-id="521"> <div class="widget__header "> <h2 class="widget__title modifywidget--title-center modifywidget--title-large modifywidget--title-light modifywidget--title-uppercase"><span>Contributors</span></h2> </div> <div class="widget__main "> <div class="flex no-gutters mb-2 "> <div class="w-full"> <div dir="auto" class="justify-center text-center "><h2 class="badge inline-flex text-center font-normal text-black align-middle"><a title="Talha bin Hamid" href="https://web.archive.org/web/20200918021739/https://aurora.dawn.com/authors/3341/talha-bin-hamid" class=" text-center font-normal text-black ">Talha bin Hamid</a></h2></div> <!-- - - - article - - - --> <article class="box story " data-id="1143768" data-layout="story"> <!-- box/title center-text:4-pb:4 --> <h2 dir="auto" data-layout="story" data-id="1143768" class="story__title text-4 text-center pb-4 "><a href="https://web.archive.org/web/20200918021739/https://aurora.dawn.com/news/1143768/ode-to-servis-shoes" class="story__link "><strong>Ode to Servis Shoes</strong> </a></h2> </article> <!-- - - - /article - - - --> </div> </div> <div class="flex no-gutters mb-2 "> <div class="w-full"> <div dir="auto" class="justify-center text-center "><h2 class="badge inline-flex text-center font-normal text-black align-middle"><a title="Rashna Abdi" href="https://web.archive.org/web/20200918021739/https://aurora.dawn.com/authors/3373/rashna-abdi" class=" text-center font-normal text-black ">Rashna Abdi</a></h2></div> <!-- - - - article - - - --> <article class="box story " data-id="1143786" data-layout="story"> <!-- box/title center-text:4-pb:4 --> <h2 dir="auto" data-layout="story" data-id="1143786" class="story__title text-4 text-center pb-4 "><a href="https://web.archive.org/web/20200918021739/https://aurora.dawn.com/news/1143786/lockdown-log" class="story__link "><strong>Lockdown Log</strong> </a></h2> </article> <!-- - - - /article - - - --> </div> </div> <div class="flex no-gutters mb-2 "> <div class="w-full"> <div dir="auto" class="justify-center text-center "><h2 class="badge inline-flex text-center font-normal text-black align-middle"><a title="Ayesha Shaikh" href="https://web.archive.org/web/20200918021739/https://aurora.dawn.com/authors/3241/ayesha-shaikh" class=" text-center font-normal text-black ">Ayesha Shaikh</a></h2></div> <!-- - - - article - - - --> <article class="box story " data-id="1143462" data-layout="story"> <!-- box/title center-text:4-pb:4 --> <h2 dir="auto" data-layout="story" data-id="1143462" class="story__title text-4 text-center pb-4 "><a href="https://web.archive.org/web/20200918021739/https://aurora.dawn.com/news/1143462/lights-camera-controversy" class="story__link "><strong>Lights, camera, controversy!</strong> </a></h2> </article> <!-- - - - /article - - - --> </div> </div> <div class="flex no-gutters mb-2 "> <div class="w-full"> <div dir="auto" class="justify-center text-center "><h2 class="badge inline-flex text-center font-normal text-black align-middle"><a title="Faraz Maqsood Hamidi" href="https://web.archive.org/web/20200918021739/https://aurora.dawn.com/authors/3213/faraz-maqsood-hamidi" class=" text-center font-normal text-black ">Faraz Maqsood Hamidi</a></h2></div> <!-- - - - article - - - --> <article class="box story " data-id="1143785" data-layout="story"> <!-- box/title center-text:4-pb:4 --> <h2 dir="auto" data-layout="story" data-id="1143785" class="story__title text-4 text-center pb-4 "><a href="https://web.archive.org/web/20200918021739/https://aurora.dawn.com/news/1143785/how-to-wash-your-brands-with-soap" class="story__link "><strong>How to Wash Your Brands With Soap</strong> </a></h2> </article> <!-- - - - /article - - - --> </div> </div> <div class="flex no-gutters mb-2 "> <div class="w-full"> <div dir="auto" class="justify-center text-center "><h2 class="badge inline-flex text-center font-normal text-black align-middle"><a title="Julian Saunders" href="https://web.archive.org/web/20200918021739/https://aurora.dawn.com/authors/3247/julian-saunders" class=" text-center font-normal text-black ">Julian Saunders</a></h2></div> <!-- - - - article - - - --> <article class="box story " data-id="1143789" data-layout="story"> <!-- box/title center-text:4-pb:4 --> <h2 dir="auto" data-layout="story" data-id="1143789" class="story__title text-4 text-center pb-4 "><a href="https://web.archive.org/web/20200918021739/https://aurora.dawn.com/news/1143789/the-best-of-times-and-the-worst-of-times" class="story__link "><strong>The Best of Times and the Worst of Times</strong> </a></h2> </article> <!-- - - - /article - - - --> </div> </div><p class="text-center m-0 pb-2"> <span dir="auto" class="badge inline-flex text-3 theme--cream-light badge--readmore p-2 align-middle"><a title="View More" href="/web/20200918021739/https://aurora.dawn.com/authors" class=" text-3 ">View More</a></span> </p></div> </section> <!-- - 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