Trends - Aurora

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[]; googleAdsSlots = []; googletag.cmd.push(function() { googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-ASA-DESKTOP-TOP', [[728,90],[970,90],[970,250]], 'div-gpt-ad-1510380105517-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-LB-728x90-BOTTOM', [728,90], 'div-gpt-ad-1509519280329-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-LB-728x90-MIDDLE', [728,90], 'div-gpt-ad-1455520357400-2').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-ASA-MOBILE-TOP', [[320,50],[728,90],[320,100]], 'div-gpt-ad-1518611317921-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-STICKY-DESKTOP-1x1', [1,1], 'div-gpt-ad-1535620321579-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-STICKY-MOBILE-1x1', [1,1], 'div-gpt-ad-1542969151399-0').addService(googletag.pubads())); 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document.getElementById(id); if ($(div).is(':visible')) { googletag.pubads().refresh([slot], {changeCorrelator: false}); } } // Refresh slots without page reload googletag.pubads().addEventListener('impressionViewable', function(event) { var slot = event.slot; var id = slot.getSlotElementId(); var div = document.getElementById(id); var refreshTime = $(div).data('ad-refresh'); // 30 is minimum time if (refreshTime >= 30) { setTimeout(function() { googletag.pubads().refresh([slot]); }, refreshTime * 1000); } }); // http://stackoverflow.com/a/30935893 // https://developers.google.com/doubleclick-gpt/reference#googletag.events.SlotRenderEndedEvent // it is required as sometimes rendered ad is empty but rad adds width and height on the div // which doesn't allow the ad to collapse in this case googletag.pubads().addEventListener('slotRenderEnded', function(e) { var $renderedSlot = $('#' + e.slot.getSlotElementId()); if(e.isEmpty) { $renderedSlot.parents('.ad').attr("style", "display: none !important"); } else { // https://github.com/aleemb/dawn.com/issues/836 // multi dimension ads rad init, as we don't know which ad is rendered so // we get the dimensions of rendered ad and then configure it with rad var width = 0; var height = 0; var isMultidimensionalAd = $renderedSlot.parents('.ad').find('.rad--multi').length > 0; var isPriorityAd = $renderedSlot.parents('.ad').hasClass('ad--priority'); if(e.size.length) { width = e.size[0]; height = e.size[1]; } if (isMultidimensionalAd) { if (width && height) { $renderedSlot.css({width: width+'px', height: height+'px'}); $renderedSlot.closest('.js-ad').css({maxWidth: width+'px', maxHeight: height+'px', paddingBottom: 0}); $renderedSlot.rad({allowBiggerSizing:'true'}); } } if (isPriorityAd) { if (width && height) { var onMouseOut = "javascript:this.style.overflow='hidden';" +"__adi=$(this).find('iframe').eq(0);" +"__adi.height(height);"; var onMouseOver = "javascript:this.style.overflow='visible';" +"__adi=$(this).find('iframe').eq(0);" +"__adi.contents().height();" // weird, adding this fixes Firefox expanding issue +"setTimeout(function(){__adi.height(__adi.contents().height() || height);}, 10);"; $renderedSlot.parents('.js-ad').attr('onMouseOver', onMouseOver); $renderedSlot.parents('.js-ad').attr('onMouseOut', onMouseOut); } } if($renderedSlot.parents('.ad').hasClass('ad--closable')) { $renderedSlot.parents('.ad').removeClass('ad--closable').addClass('ad--closing'); } } }); }); // https://developers.google.com/doubleclick-gpt/reference#googletag.apiReady if (typeof googletag.apiReady == 'undefined') { $('.ad').attr('style', 'display: none !important'); } } </script>   <script type="text/javascript"> (function (i,s,o,g,r,a,m) {i['GoogleAnalyticsObject']=r;i[r]=i[r]||function () { (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) 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<script> render('div-gpt-ad-1542969151399-0') </script> </div> </div> </div> </div>  </div> <header class="mb-6.75 stick theme--cream-light"> <div class="container-fluid mast mast--stick"> <div class="flex no-gutters"> <div class="flex__item sm:w-1/3 w-full"> <div class="logo-container mb-3.25 ml-6.75 pl-3.25"> <a href="/web/20200916045935/https://aurora.dawn.com/" class=""> <h1 class="text-hide logo logo--contain"> Aurora Magazine </h1> </a> <h3 class="subtitle text-3 font-normal text-purple-dark">Promoting excellence in advertising</h3> </div> </div> <div class="flex__item sm:w-1/6 w-full"></div> <div class="flex__item sm:w-1/2 w-full"> <div class="search-container absolute right-0 mr-3.25"> <div class="mt-1.5 float-left text-right"> <a target="_blank" href="https://web.archive.org/web/20200916045935/https://www.facebook.com/auroramagazine"><img class="image--saturated" src="/web/20200916045935im_/https://aurora.dawn.com/_img/facebook.png" width="35"/></a> <a target="_blank" href="https://web.archive.org/web/20200916045935/https://twitter.com/AuroraMag"><img class="image--saturated" src="/web/20200916045935im_/https://aurora.dawn.com/_img/twitter.png" width="35"/></a> </div> <div class="search-box hidden sm:inline-block"> <form accept-charset="utf-8" class="form-vertical" method="GET" action="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/search"> <input class="form-control" type="hidden" name="cx" value="partner-pub-8258178831251847:bv07ib-e2ch"> <input class="form-control" type="hidden" name="cof" value="FORID:10"> <input class="form-control" type="hidden" name="ie" value="UTF-8"> <div class="form-group required"><input class="form-control search w-2/3 p-1 sm:w-full m-1.5 text-grey border border-solid border-pink-light" data-remember="false" placeholder="Search" required id="q" type="text" name="q" value=""></div></form></div> </div> </div> </div> </div> <div class="menu"> <ul class="nav nav--primary nav--responsive pl-3.25 text-center "> <li class="nav__item nav__item--the-dawn-of-advertising-1947-2017 "><a class="" href="/web/20200916045935/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017">The Dawn Of Advertising (1947-2017)</a></li> <li class="nav__item nav__item--home "><a class="" href="/web/20200916045935/https://aurora.dawn.com/">Home</a></li> <li class="nav__item nav__item--most-read "><a class="" href="/web/20200916045935/https://aurora.dawn.com/most-read">Most Read</a></li> <li class="nav__item nav__item--people "><a class="" href="/web/20200916045935/https://aurora.dawn.com/people">People</a></li> <li class="nav__item nav__item--blogs "><a class="" href="/web/20200916045935/https://aurora.dawn.com/blogs">Blogs</a></li> </ul> </div> </header> <div class=""> <div class="content content--fullwidth p-0 sm:p-6.75 mx-auto my-0"> <main class="px-3.25 pb-3.25 mb-3"> <h2 dir="auto" class="badge inline-flex text-7.5 font-light uppercase p-0 mb-6.75 align-middle">Trends</h2> <div class="flex"> <div class="flex__item lg:w-7/12 w-full"> <div class="slideshow theme mb-6.75 md:slideshow-nav--visible slideshow--main " data-slick="{"dots":true,"dotsClass":"slideshow__pager ","asNavFor":null,"cssEase":"ease","speed":250,"autoplaySpeed":6000,"slidesToScroll":1,"slidesToShow":1,"fade":false,"autoplay":true,"infinite":true,"responsive": [{"breakpoint": 767,"settings": {"slidesToShow": 1,"slidesToScroll": 1}},{"breakpoint": 575,"settings": {"slidesToShow": 1,"slidesToScroll": 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal lg:w-full md:w-full w-full" style=""> <span class="slideshow__slide__label">1</span>  <article class="box story " data-id="1143457" data-layout="story">  <figure class="media media--fill sm:w-full w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/1143457/how-premium-is-your-brand"><picture><img src="https://web.archive.org/web/20200916045935im_/https://i.dawn.com/large/2019/06/5d11ab5a83794.jpg" alt="How premium is your brand?"/></picture></a></div> </figure>   <h2 dir="auto" data-layout="story" data-id="1143457" class="story__title text-5 text-center font-normal px-3.25 "><a href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/1143457/how-premium-is-your-brand" class="story__link "><strong>How premium is your brand?</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 text-center font-light px-3.25 pb-3.25">As premium-priced products gain traction in Pakistan, let's explore the dynamics behind this trend. </div>  <div class=" social--bottom social--left"> <div class="social social--icon social--facebook float-left hidden lg:block mb-1.55 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916045935/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143457&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block mb-1.55 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916045935/https://twitter.com/share?text=How%20premium%20is%20your%20brand%3F&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143457&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143457" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block mb-1.55"> <a href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/print/1143457"> </a> </div></div></article>  </div> <div class="slideshow__slide slideshow__slide--horizontal lg:w-full md:w-full w-full" style=""> <span class="slideshow__slide__label">2</span>  <article class="box story " data-id="1143454" data-layout="story">  <figure class="media media--fill sm:w-full w-full media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/1143454/do-you-really-feel-as-good-as-you-think-you-look"><picture><img src="https://web.archive.org/web/20200916045935im_/https://i.dawn.com/large/2019/05/5ce0d8ab53aaa.jpg?r=96116764" alt="Do you really feel as good as you think you look?"/></picture></a></div> </figure>  <div dir="auto" class="justify-center mb-3.25 mt-3.25 mx-3.25"><span class="badge inline-flex text-3 text-center border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1.5 align-middle"><a title="Opinion" href="/web/20200916045935/https://aurora.dawn.com/trends/opinion" class=" text-3 text-center ">Opinion</a></span></div>  <h2 dir="auto" data-layout="story" data-id="1143454" class="story__title text-5 text-center font-normal px-3.25 "><a href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/1143454/do-you-really-feel-as-good-as-you-think-you-look" class="story__link "><strong>Do you really feel as good as you think you look?</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 text-center font-light px-3.25 pb-3.25">Why personal care marketing needs a big rethink. </div>  <div class=" social--bottom social--left"> <div class="social social--icon social--facebook float-left hidden lg:block mb-1.55 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916045935/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143454&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block mb-1.55 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916045935/https://twitter.com/share?text=Do%20you%20really%20feel%20as%20good%20as%20you%20think%20you%20look%3F&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143454&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143454" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block mb-1.55"> <a href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/print/1143454"> </a> </div></div></article>  </div> </div> </div> <div class="flex__item lg:w-5/12 w-full"> <div class=" mt-2 slideshow--list "> <div class="clear-both"> <div class="slideshow--row__item active float-left" data-id="0" style="width:49%;margin-right:2%;">  <article class="box story theme mb-6.75 equalize" data-id="1143455" data-layout="story">  <figure class="media media--fill sm:w-full w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/1143455/uber-leverages-careem"><picture><img src="https://web.archive.org/web/20200916045935im_/https://i.dawn.com/thumbnail/2019/05/5ce0d9d76b8fb.jpg" alt="Uber leverages Careem"/></picture></a></div> </figure>   <h2 dir="auto" data-layout="story" data-id="1143455" class="story__title text-4 text-center font-light m-2 "><a href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/1143455/uber-leverages-careem" class="story__link "><strong>Uber leverages Careem</strong> </a></h2>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916045935/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143455&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916045935/https://twitter.com/share?text=Uber%20leverages%20Careem&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143455&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143455" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block "> <a href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/print/1143455"> </a> </div></div></article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="width:49%;">  <article class="box story theme mb-6.75 equalize" data-id="1143372" data-layout="story">  <figure class="media media--fill sm:w-full w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/1143372/the-importance-of-being-cool"><picture><img src="https://web.archive.org/web/20200916045935im_/https://i.dawn.com/thumbnail/2019/02/5c5fa939617a4.jpg" alt="The importance of being cool"/></picture></a></div> </figure>   <h2 dir="auto" data-layout="story" data-id="1143372" class="story__title text-4 text-center font-light m-2 "><a href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/1143372/the-importance-of-being-cool" class="story__link "><strong>The importance of being cool</strong> </a></h2>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916045935/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143372&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916045935/https://twitter.com/share?text=The%20importance%20of%20being%20cool&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143372&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143372" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block "> <a href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/print/1143372"> </a> </div></div></article>  </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="2" style="width:49%;margin-right:2%;">  <article class="box story theme mb-6.75 equalize" data-id="1143374" data-layout="story">  <figure class="media media--fill sm:w-full w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/1143374/moving-into-the-entertainment-zone"><picture><img src="https://web.archive.org/web/20200916045935im_/https://i.dawn.com/thumbnail/2019/02/5c5faba220e8c.jpg" alt="Moving into the entertainment zone"/></picture></a></div> </figure>   <h2 dir="auto" data-layout="story" data-id="1143374" class="story__title text-4 text-center font-light m-2 "><a href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/1143374/moving-into-the-entertainment-zone" class="story__link "><strong>Moving into the entertainment zone</strong> </a></h2>  <div class=" social--top"> <div class="social social--icon 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position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block "> <a href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/print/1143374"> </a> </div></div></article>  </div> <div class="slideshow--row__item float-left" data-id="3" style="width:49%;">  <article class="box story theme mb-6.75 equalize" data-id="1143370" data-layout="story">  <figure class="media media--fill sm:w-full w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/1143370/give-me-a-billboard-and-i-will-build-you-a-shed"><picture><img src="https://web.archive.org/web/20200916045935im_/https://i.dawn.com/thumbnail/2019/02/5c5de05d40524.jpg" alt="Give me a billboard and I will build you a shed"/></picture></a></div> </figure>   <h2 dir="auto" data-layout="story" data-id="1143370" class="story__title text-4 text-center font-light m-2 "><a href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/1143370/give-me-a-billboard-and-i-will-build-you-a-shed" class="story__link "><strong>Give me a billboard and I will build you a shed</strong> </a></h2>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916045935/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143370&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916045935/https://twitter.com/share?text=Give%20me%20a%20billboard%20and%20I%20will%20build%20you%20a%20shed&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143370&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143370" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block "> <a href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/print/1143370"> </a> </div></div></article>  </div> </div><div class="clear-both"> </div></div> </div> <div class="flex__item w-full"> <div class="my-6.75 pt-6.75 pb-3.25">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div 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href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/1143408/we-want-to-disrupt-the-laundry-market-in-pakistan"><picture><img src="https://web.archive.org/web/20200916045935im_/https://i.dawn.com/medium/2019/03/5c99f9c84fc78.jpg" alt="“We want to disrupt the laundry market in Pakistan”"/></picture></a></div> </figure>  <div dir="auto" class="story__excerpt text-3 font-normal ">Q&A with Abbas Jaffery, co-Founder Washup, an on-demand laundry service. </div>  <div class=" social--bottom"> <div class="social social--icon social--facebook float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916045935/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143408&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916045935/https://twitter.com/share?text=%E2%80%9CWe%20want%20to%20disrupt%20the%20laundry%20market%20in%20Pakistan%E2%80%9D&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143408&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143408" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block mb-6.75"> <a href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/print/1143408"> </a> </div></div></article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="width:49%;">  <article class="box story mb-6.75 p-3.25 theme equalize" data-id="1143376" data-layout="story">   <h2 dir="auto" data-layout="story" data-id="1143376" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/1143376/changing-lifestyles-and-a-quest-for-convenience" class="story__link "><strong>Changing lifestyles and a quest for convenience</strong> </a></h2>  <figure class="media media--left sm:w-1/2 w-full mr-6.75 media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/1143376/changing-lifestyles-and-a-quest-for-convenience"><picture><img src="https://web.archive.org/web/20200916045935im_/https://i.dawn.com/medium/2019/02/5c60e2d0945cf.jpg" alt="Changing lifestyles and a quest for convenience"/></picture></a></div> </figure>  <div dir="auto" class="story__excerpt text-3 font-normal ">Fatima Abbas reviews the highlights of Nielsen’s Quest for Convenience Report. </div>  <div class=" social--bottom"> <div class="social social--icon social--facebook float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916045935/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143376&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916045935/https://twitter.com/share?text=Changing%20lifestyles%20and%20a%20quest%20for%20convenience&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143376&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143376" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block mb-6.75"> <a href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/print/1143376"> </a> </div></div></article>  </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="2" style="width:49%;margin-right:2%;">  <article class="box story mb-6.75 p-3.25 theme equalize" data-id="1143373" data-layout="story">   <h2 dir="auto" data-layout="story" data-id="1143373" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/1143373/e-commerce-rising-but-lacking-direction" class="story__link "><strong>E-commerce rising but lacking direction</strong> </a></h2>  <figure class="media media--left sm:w-1/2 w-full mr-6.75 media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/1143373/e-commerce-rising-but-lacking-direction"><picture><img src="https://web.archive.org/web/20200916045935im_/https://i.dawn.com/medium/2019/02/5c5faa3582e38.jpg" alt="E-commerce rising but lacking direction"/></picture></a></div> </figure>  <div dir="auto" class="story__excerpt text-3 font-normal ">E-commerce players in Pakistan need to pay more attention to customers' experience and satisfaction. </div>  <div class=" social--bottom"> <div class="social social--icon social--facebook float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916045935/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143373&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916045935/https://twitter.com/share?text=E-commerce%20rising%20but%20lacking%20direction&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143373&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143373" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block mb-6.75"> <a href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/print/1143373"> </a> </div></div></article>  </div> <div class="slideshow--row__item float-left" data-id="3" style="width:49%;">  <article class="box story mb-6.75 p-3.25 theme equalize" data-id="1143369" data-layout="story">   <h2 dir="auto" data-layout="story" data-id="1143369" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/1143369/from-cow-to-consumer" class="story__link "><strong>From cow-to-consumer</strong> </a></h2>  <figure class="media media--left media--fill sm:w-1/2 w-full mr-6.75 media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/1143369/from-cow-to-consumer"><picture><img src="https://web.archive.org/web/20200916045935im_/https://i.dawn.com/medium/2019/02/5c5dd5f624739.jpg" alt="From cow-to-consumer"/></picture></a></div> </figure>  <div dir="auto" class="story__excerpt text-3 font-normal ">Interview with Tahir Hafeez, VP, Supply Chain Operations, Tetra Pak </div>  <div class=" social--bottom"> <div class="social social--icon social--facebook float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916045935/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143369&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916045935/https://twitter.com/share?text=From%20cow-to-consumer&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143369&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143369" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block mb-6.75"> <a href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/print/1143369"> </a> </div></div></article>  </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="4" style="width:49%;margin-right:2%;">  <article class="box story mb-6.75 p-3.25 theme equalize" data-id="1143367" data-layout="story">   <h2 dir="auto" data-layout="story" data-id="1143367" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/1143367/attracting-venture-financing-to-pakistan" class="story__link "><strong>Attracting venture financing to Pakistan</strong> </a></h2>  <figure class="media media--left media--fill sm:w-1/2 w-full mr-6.75 media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/1143367/attracting-venture-financing-to-pakistan"><picture><img src="https://web.archive.org/web/20200916045935im_/https://i.dawn.com/medium/2019/03/5c78c8c392bed.jpg" alt="Attracting venture financing to Pakistan"/></picture></a></div> </figure>  <div dir="auto" class="story__excerpt text-3 font-normal ">Interview with Bernhard Klemen, International Partner, Sarmayacar... </div>  <div class=" social--bottom"> <div class="social social--icon social--facebook float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 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class="social hidden sm:block social--print float-left hidden lg:block mb-6.75"> <a href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/print/1143367"> </a> </div></div></article>  </div> <div class="slideshow--row__item float-left" data-id="5" style="width:49%;">  <article class="box story mb-6.75 p-3.25 theme equalize" data-id="1143339" data-layout="story">   <h2 dir="auto" data-layout="story" data-id="1143339" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/1143339/braving-the-new-frontier-of-technology-based-agencies" class="story__link "><strong>Braving the new frontier of technology-based agencies</strong> </a></h2>  <figure class="media media--left media--fill sm:w-1/2 w-full mr-6.75 media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/1143339/braving-the-new-frontier-of-technology-based-agencies"><picture><img src="https://web.archive.org/web/20200916045935im_/https://i.dawn.com/medium/2018/12/5c1d3a34821f6.jpg" alt="Braving the new frontier of technology-based agencies"/></picture></a></div> </figure>  <div dir="auto" class="story__excerpt text-3 font-normal ">As agencies of the future become increasingly technology-based, let's take a look at the skill sets this will involve. </div>  <div class=" social--bottom"> <div class="social social--icon social--facebook float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916045935/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143339&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 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class="slideshow--row__item float-left" data-id="6" style="width:49%;margin-right:2%;">  <article class="box story mb-6.75 p-3.25 theme equalize" data-id="1143354" data-layout="story">   <h2 dir="auto" data-layout="story" data-id="1143354" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/1143354/top-5-brand-activism-initiatives-of-2018" class="story__link "><strong>Top 5 Brand Activism Initiatives of 2018</strong> </a></h2>  <figure class="media media--left media--fill sm:w-1/2 w-full mr-6.75 media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/1143354/top-5-brand-activism-initiatives-of-2018"><picture><img src="https://web.archive.org/web/20200916045935im_/https://i.dawn.com/medium/2019/01/5c383fa97b935.jpg" alt="Top 5 Brand Activism Initiatives of 2018"/></picture></a></div> </figure>  <div dir="auto" class="story__excerpt text-3 font-normal ">From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series. </div>  <div class=" social--bottom"> <div class="social social--icon social--facebook float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916045935/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143354&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916045935/https://twitter.com/share?text=Top%205%20Brand%20Activism%20Initiatives%20of%202018&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143354&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143354" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block mb-6.75"> <a href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/print/1143354"> </a> </div></div></article>  </div> <div class="slideshow--row__item float-left" data-id="7" style="width:49%;">  <article class="box story mb-6.75 p-3.25 theme equalize" data-id="1143321" data-layout="story">   <h2 dir="auto" data-layout="story" data-id="1143321" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/1143321/there-is-high-customer-demand-in-pakistan-for-chinese-products" class="story__link "><strong>"There is high customer demand in Pakistan for Chinese products"</strong> </a></h2>  <figure class="media media--left media--fill sm:w-1/2 w-full mr-6.75 media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/1143321/there-is-high-customer-demand-in-pakistan-for-chinese-products"><picture><img src="https://web.archive.org/web/20200916045935im_/https://i.dawn.com/medium/2019/01/5c32dae026418.jpg" alt=""There is high customer demand in Pakistan for Chinese products""/></picture></a></div> </figure>  <div dir="auto" class="story__excerpt text-3 font-normal ">Kezhi Jiang, GM, Miniso, on launching the Chinese retail giant and its future in Pakistan. </div>  <div class=" social--bottom"> <div class="social social--icon 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href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/1143229/the-beauty-proposition"><picture><img src="https://web.archive.org/web/20200916045935im_/https://i.dawn.com/medium/2018/10/5bca1b83bb2e6.jpg" alt="The beauty proposition"/></picture></a></div> </figure>  <div dir="auto" class="story__excerpt text-3 font-normal ">Umair Kazi on how we happily succumb to the persuasive lure of a beauty proposition. </div>  <div class=" social--bottom"> <div class="social social--icon social--facebook float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916045935/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143229&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916045935/https://twitter.com/share?text=The%20beauty%20proposition&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143229&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143229" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block mb-6.75"> <a href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/print/1143229"> </a> </div></div></article>  </div> <div class="slideshow--row__item float-left" data-id="9" style="width:49%;">  <article class="box story mb-6.75 p-3.25 theme equalize" data-id="1143217" data-layout="story">   <h2 dir="auto" data-layout="story" data-id="1143217" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/1143217/get-your-shark-moves-ready" class="story__link "><strong>Get your shark moves ready!</strong> </a></h2>  <figure class="media media--left media--fill sm:w-1/2 w-full mr-6.75 media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916045935/https://aurora.dawn.com/news/1143217/get-your-shark-moves-ready"><picture><img src="https://web.archive.org/web/20200916045935im_/https://i.dawn.com/medium/2018/10/5bb856cad4cf0.jpg" alt="Get your shark moves ready!"/></picture></a></div> </figure>  <div dir="auto" class="story__excerpt text-3 font-normal ">What makes Baby Shark a modern classic? </div>  <div class=" social--bottom"> <div class="social social--icon social--facebook float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Share on 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