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Critical Social Policy, 30 (4). pp. 564-589. ISSN 0261-0183 Strathprints is designed to allow users to access the research output... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_6627370" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Claire (2010) Corporate strategy, corporate capture : Food and alcohol industry lobbying and public health. Critical Social Policy, 30 (4). pp. 564-589. ISSN 0261-0183 Strathprints is designed to allow users to access the research output of the University of Strathclyde.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/6627370" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="8db285a4b12fd3722cec45e64e3e161b" rel="nofollow" data-download="{"attachment_id":36584410,"asset_id":6627370,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/36584410/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="10731562" href="https://westscotland.academia.edu/ClaireHarkins">Claire Harkins</a><script data-card-contents-for-user="10731562" type="text/json">{"id":10731562,"first_name":"Claire","last_name":"Harkins","domain_name":"westscotland","page_name":"ClaireHarkins","display_name":"Claire Harkins","profile_url":"https://westscotland.academia.edu/ClaireHarkins?f_ri=4986","photo":"/images/s65_no_pic.png"}</script></span></span></li><li class="js-paper-rank-work_6627370 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="6627370"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 6627370, container: ".js-paper-rank-work_6627370", }); 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$(".js-view-count[data-work-id=6627370]").text(description); $(".js-view-count-work_6627370").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_6627370").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="6627370"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">12</a>  </div><span class="InlineList-item-text u-textTruncate u-pl10x"><a class="InlineList-item-text" data-has-card-for-ri="184" rel="nofollow" href="https://www.academia.edu/Documents/in/Sociology">Sociology</a>, <script data-card-contents-for-ri="184" type="text/json">{"id":184,"name":"Sociology","url":"https://www.academia.edu/Documents/in/Sociology?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="940" rel="nofollow" href="https://www.academia.edu/Documents/in/Social_Work">Social Work</a>, <script data-card-contents-for-ri="940" type="text/json">{"id":940,"name":"Social Work","url":"https://www.academia.edu/Documents/in/Social_Work?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="3660" rel="nofollow" href="https://www.academia.edu/Documents/in/Global_Governance">Global Governance</a>, <script data-card-contents-for-ri="3660" type="text/json">{"id":3660,"name":"Global Governance","url":"https://www.academia.edu/Documents/in/Global_Governance?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="4486" rel="nofollow" href="https://www.academia.edu/Documents/in/Political_Science">Political Science</a><script data-card-contents-for-ri="4486" type="text/json">{"id":4486,"name":"Political Science","url":"https://www.academia.edu/Documents/in/Political_Science?f_ri=4986","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=6627370]'), work: {"id":6627370,"title":"Corporate strategy, corporate capture: Food and alcohol industry lobbying and public health","created_at":"2014-04-02T01:24:23.661-07:00","url":"https://www.academia.edu/6627370/Corporate_strategy_corporate_capture_Food_and_alcohol_industry_lobbying_and_public_health?f_ri=4986","dom_id":"work_6627370","summary":"Claire (2010) Corporate strategy, corporate capture : Food and alcohol industry lobbying and public health. Critical Social Policy, 30 (4). pp. 564-589. ISSN 0261-0183 Strathprints is designed to allow users to access the research output of the University of Strathclyde.","downloadable_attachments":[{"id":36584410,"asset_id":6627370,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":10731562,"first_name":"Claire","last_name":"Harkins","domain_name":"westscotland","page_name":"ClaireHarkins","display_name":"Claire Harkins","profile_url":"https://westscotland.academia.edu/ClaireHarkins?f_ri=4986","photo":"/images/s65_no_pic.png"}],"research_interests":[{"id":184,"name":"Sociology","url":"https://www.academia.edu/Documents/in/Sociology?f_ri=4986","nofollow":true},{"id":940,"name":"Social Work","url":"https://www.academia.edu/Documents/in/Social_Work?f_ri=4986","nofollow":true},{"id":3660,"name":"Global Governance","url":"https://www.academia.edu/Documents/in/Global_Governance?f_ri=4986","nofollow":true},{"id":4486,"name":"Political Science","url":"https://www.academia.edu/Documents/in/Political_Science?f_ri=4986","nofollow":true},{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986"},{"id":16288,"name":"Public Health","url":"https://www.academia.edu/Documents/in/Public_Health?f_ri=4986"},{"id":44002,"name":"Lobbying","url":"https://www.academia.edu/Documents/in/Lobbying?f_ri=4986"},{"id":51267,"name":"Corporate Strategy","url":"https://www.academia.edu/Documents/in/Corporate_Strategy?f_ri=4986"},{"id":65871,"name":"Critical Social Policy","url":"https://www.academia.edu/Documents/in/Critical_Social_Policy?f_ri=4986"},{"id":380315,"name":"Public Administration and Policy","url":"https://www.academia.edu/Documents/in/Public_Administration_and_Policy?f_ri=4986"},{"id":402854,"name":"Corporate power","url":"https://www.academia.edu/Documents/in/Corporate_power?f_ri=4986"},{"id":821516,"name":"Decision Maker","url":"https://www.academia.edu/Documents/in/Decision_Maker?f_ri=4986"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_34640555" data-work_id="34640555" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/34640555/Image_repair_in_late_night_comedy_Letterman_and_the_Palin_joke_controversy">Image repair in late night comedy: Letterman and the Palin joke controversy</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">David Letterman, host of The Late Show, told a joke about Sarah Palin’s daughter during one of his nightly monologues. During the ensuing controversy, Letterman offered two extended statements about the joke. Approaching Letterman’s... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_34640555" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">David Letterman, host of The Late Show, told a joke about Sarah Palin’s daughter during one of his nightly monologues. During the ensuing controversy, Letterman offered two extended statements about the joke. Approaching Letterman’s responses from the perspective of Benoit’s image repair typology reveals three primary strategies: denial, mortification, and corrective action. While Letterman’s first attempt to resolve the controversy failed, his second attempt was largely successful. Implications for public relations image repair strategies are offered.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/34640555" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="59ccf3397f3540622e6498388097018e" rel="nofollow" data-download="{"attachment_id":54501556,"asset_id":34640555,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/54501556/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="58549445" href="https://dartmouth.academia.edu/JoshCompton">Josh Compton</a><script data-card-contents-for-user="58549445" type="text/json">{"id":58549445,"first_name":"Josh","last_name":"Compton","domain_name":"dartmouth","page_name":"JoshCompton","display_name":"Josh Compton","profile_url":"https://dartmouth.academia.edu/JoshCompton?f_ri=4986","photo":"https://0.academia-photos.com/58549445/17792243/55170218/s65_josh.compton.jpg"}</script></span></span></li><li class="js-paper-rank-work_34640555 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="34640555"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 34640555, container: ".js-paper-rank-work_34640555", }); });</script></li><li class="js-percentile-work_34640555 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" style="display: none">•</span><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 34640555; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-percentile-work_34640555"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_34640555 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="34640555"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 34640555; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=34640555]").text(description); $(".js-view-count-work_34640555").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_34640555").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="34640555"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">13</a>  </div><span class="InlineList-item-text u-textTruncate u-pl10x"><a class="InlineList-item-text" data-has-card-for-ri="4986" rel="nofollow" href="https://www.academia.edu/Documents/in/Public_Relations">Public Relations</a>, <script data-card-contents-for-ri="4986" type="text/json">{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="19458" rel="nofollow" href="https://www.academia.edu/Documents/in/Public_Relations_and_Social_Media">Public Relations & Social Media</a>, <script data-card-contents-for-ri="19458" type="text/json">{"id":19458,"name":"Public Relations \u0026 Social Media","url":"https://www.academia.edu/Documents/in/Public_Relations_and_Social_Media?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="20153" rel="nofollow" href="https://www.academia.edu/Documents/in/Persuasion">Persuasion</a>, <script data-card-contents-for-ri="20153" type="text/json">{"id":20153,"name":"Persuasion","url":"https://www.academia.edu/Documents/in/Persuasion?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="24887" rel="nofollow" href="https://www.academia.edu/Documents/in/Sarah_Palin">Sarah Palin</a><script data-card-contents-for-ri="24887" type="text/json">{"id":24887,"name":"Sarah Palin","url":"https://www.academia.edu/Documents/in/Sarah_Palin?f_ri=4986","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=34640555]'), work: {"id":34640555,"title":"Image repair in late night comedy: Letterman and the Palin joke controversy","created_at":"2017-09-21T20:27:56.828-07:00","url":"https://www.academia.edu/34640555/Image_repair_in_late_night_comedy_Letterman_and_the_Palin_joke_controversy?f_ri=4986","dom_id":"work_34640555","summary":"David Letterman, host of The Late Show, told a joke about Sarah Palin’s daughter during one of his nightly monologues. During the ensuing controversy, Letterman offered two extended statements about the joke. Approaching Letterman’s responses from the perspective of Benoit’s image repair typology reveals three primary strategies: denial, mortification, and corrective action. While Letterman’s first attempt to resolve the controversy failed, his second attempt was largely successful. Implications for public relations image repair strategies are offered.","downloadable_attachments":[{"id":54501556,"asset_id":34640555,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":58549445,"first_name":"Josh","last_name":"Compton","domain_name":"dartmouth","page_name":"JoshCompton","display_name":"Josh Compton","profile_url":"https://dartmouth.academia.edu/JoshCompton?f_ri=4986","photo":"https://0.academia-photos.com/58549445/17792243/55170218/s65_josh.compton.jpg"}],"research_interests":[{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true},{"id":19458,"name":"Public Relations \u0026 Social Media","url":"https://www.academia.edu/Documents/in/Public_Relations_and_Social_Media?f_ri=4986","nofollow":true},{"id":20153,"name":"Persuasion","url":"https://www.academia.edu/Documents/in/Persuasion?f_ri=4986","nofollow":true},{"id":24887,"name":"Sarah Palin","url":"https://www.academia.edu/Documents/in/Sarah_Palin?f_ri=4986","nofollow":true},{"id":102218,"name":"Image Restoration","url":"https://www.academia.edu/Documents/in/Image_Restoration?f_ri=4986"},{"id":119534,"name":"Communication and Public Relations","url":"https://www.academia.edu/Documents/in/Communication_and_Public_Relations?f_ri=4986"},{"id":120466,"name":"Political humor","url":"https://www.academia.edu/Documents/in/Political_humor?f_ri=4986"},{"id":129054,"name":"Political Comedy","url":"https://www.academia.edu/Documents/in/Political_Comedy?f_ri=4986"},{"id":221856,"name":"Corrective Action","url":"https://www.academia.edu/Documents/in/Corrective_Action?f_ri=4986"},{"id":432573,"name":"Image Repair Strategies","url":"https://www.academia.edu/Documents/in/Image_Repair_Strategies?f_ri=4986"},{"id":1139988,"name":"Image Repair","url":"https://www.academia.edu/Documents/in/Image_Repair?f_ri=4986"},{"id":2789303,"name":"Political Humor Effects","url":"https://www.academia.edu/Documents/in/Political_Humor_Effects?f_ri=4986"},{"id":2789306,"name":"Mortification","url":"https://www.academia.edu/Documents/in/Mortification?f_ri=4986"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_68668947" data-work_id="68668947" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/68668947/Papierowe_%C5%BCagle_internetowe_silniki_czyli_bran%C5%BCowe_media_PR">Papierowe żagle, internetowe silniki, czyli branżowe media PR</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Wydanie I Książka dostępna na witrynach wydawnictw: <a href="http://www.wmh.com.pl" rel="nofollow">www.wmh.com.pl</a> <a href="http://www.newsline.pl" rel="nofollow">www.newsline.pl</a> Książka ta jest dziełem twórców i wydawców. Prosimy, abyś przestrzegał praw, jakie im przysługują. Jej zawartość możesz udostępnić nieodpłatnie osobom... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_68668947" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Wydanie I Książka dostępna na witrynach wydawnictw: <a href="http://www.wmh.com.pl" rel="nofollow">www.wmh.com.pl</a> <a href="http://www.newsline.pl" rel="nofollow">www.newsline.pl</a> Książka ta jest dziełem twórców i wydawców. Prosimy, abyś przestrzegał praw, jakie im przysługują. Jej zawartość możesz udostępnić nieodpłatnie osobom bliskim lub osobiście znanym. Ale nie publikuj jej w internecie. Jeśli cytujesz jej fragmenty, nie zmieniaj ich treści i koniecznie zaznacz, skąd pochodzą. A kopiując jej część, rób to jedynie na użytek osobisty. Szanujmy cudzą własność i prawo. Poszczególne rozdziały i części niniejszej publikacji zawierają osobiste i personalne oceny, analizy, przemyślenia, doświadczenia oraz odczucia ich autorów podpisane w każdym przypadku konkretnym imieniem i nazwiskiem, dlatego wydawnictwa Message House i Newsline.pl nie ponoszą odpowiedzialności za te treści.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/68668947" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="65e14bb38ff9d87f8d885ea6659ce057" rel="nofollow" data-download="{"attachment_id":79069802,"asset_id":68668947,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/79069802/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="55014212" href="https://poznan.academia.edu/WaldemarRydzak">Waldemar Rydzak</a><script data-card-contents-for-user="55014212" type="text/json">{"id":55014212,"first_name":"Waldemar","last_name":"Rydzak","domain_name":"poznan","page_name":"WaldemarRydzak","display_name":"Waldemar Rydzak","profile_url":"https://poznan.academia.edu/WaldemarRydzak?f_ri=4986","photo":"https://0.academia-photos.com/55014212/14505138/58468875/s65_waldemar.rydzak.jpg"}</script></span></span></li><li class="js-paper-rank-work_68668947 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="68668947"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 68668947, container: ".js-paper-rank-work_68668947", }); });</script></li><li class="js-percentile-work_68668947 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" style="display: none">•</span><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 68668947; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-percentile-work_68668947"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_68668947 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="68668947"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 68668947; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=68668947]").text(description); $(".js-view-count-work_68668947").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_68668947").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="68668947"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">5</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="859" rel="nofollow" href="https://www.academia.edu/Documents/in/Communication">Communication</a>, <script data-card-contents-for-ri="859" type="text/json">{"id":859,"name":"Communication","url":"https://www.academia.edu/Documents/in/Communication?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="2972" rel="nofollow" href="https://www.academia.edu/Documents/in/Media_History">Media History</a>, <script data-card-contents-for-ri="2972" type="text/json">{"id":2972,"name":"Media History","url":"https://www.academia.edu/Documents/in/Media_History?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="4986" rel="nofollow" href="https://www.academia.edu/Documents/in/Public_Relations">Public Relations</a>, <script data-card-contents-for-ri="4986" type="text/json">{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="9243" rel="nofollow" href="https://www.academia.edu/Documents/in/Communication_Ethics">Communication Ethics</a><script data-card-contents-for-ri="9243" type="text/json">{"id":9243,"name":"Communication Ethics","url":"https://www.academia.edu/Documents/in/Communication_Ethics?f_ri=4986","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=68668947]'), work: {"id":68668947,"title":"Papierowe żagle, internetowe silniki, czyli branżowe media PR","created_at":"2022-01-19T02:38:50.133-08:00","url":"https://www.academia.edu/68668947/Papierowe_%C5%BCagle_internetowe_silniki_czyli_bran%C5%BCowe_media_PR?f_ri=4986","dom_id":"work_68668947","summary":"Wydanie I Książka dostępna na witrynach wydawnictw: www.wmh.com.pl www.newsline.pl Książka ta jest dziełem twórców i wydawców. Prosimy, abyś przestrzegał praw, jakie im przysługują. Jej zawartość możesz udostępnić nieodpłatnie osobom bliskim lub osobiście znanym. Ale nie publikuj jej w internecie. Jeśli cytujesz jej fragmenty, nie zmieniaj ich treści i koniecznie zaznacz, skąd pochodzą. A kopiując jej część, rób to jedynie na użytek osobisty. Szanujmy cudzą własność i prawo. Poszczególne rozdziały i części niniejszej publikacji zawierają osobiste i personalne oceny, analizy, przemyślenia, doświadczenia oraz odczucia ich autorów podpisane w każdym przypadku konkretnym imieniem i nazwiskiem, dlatego wydawnictwa Message House i Newsline.pl nie ponoszą odpowiedzialności za te treści.","downloadable_attachments":[{"id":79069802,"asset_id":68668947,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":55014212,"first_name":"Waldemar","last_name":"Rydzak","domain_name":"poznan","page_name":"WaldemarRydzak","display_name":"Waldemar Rydzak","profile_url":"https://poznan.academia.edu/WaldemarRydzak?f_ri=4986","photo":"https://0.academia-photos.com/55014212/14505138/58468875/s65_waldemar.rydzak.jpg"}],"research_interests":[{"id":859,"name":"Communication","url":"https://www.academia.edu/Documents/in/Communication?f_ri=4986","nofollow":true},{"id":2972,"name":"Media History","url":"https://www.academia.edu/Documents/in/Media_History?f_ri=4986","nofollow":true},{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true},{"id":9243,"name":"Communication Ethics","url":"https://www.academia.edu/Documents/in/Communication_Ethics?f_ri=4986","nofollow":true},{"id":240803,"name":"History of Media and Communication","url":"https://www.academia.edu/Documents/in/History_of_Media_and_Communication?f_ri=4986"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_8570803" data-work_id="8570803" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/8570803/Advancing_relationship_management_theory_Mapping_the_continuum_of_relationship_types">Advancing relationship management theory: Mapping the continuum of relationship types</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Building on the literature of relationship management, this study explores the way organization type influences the nature of the organization-public relationship. Three types of organization-public relationship were examined (nonprofit... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_8570803" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Building on the literature of relationship management, this study explores the way organization type influences the nature of the organization-public relationship. Three types of organization-public relationship were examined (nonprofit organization-volunteer, retailer-consumer, and political party-member) and which were mapped to continuum of relationships, ranging from communal to exploitive. Four dimensions of the relationship were examined: trust, control mutuality, satisfaction, and commitment. Surveys were completed by 313 respondents to measure their relationships with all three organizational types. Significant differences were detected between organizations which were deemed high, medium and low in communality. Results provide insight into the role that communality plays in levels of relationship quality in the organization-public relationship.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/8570803" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="429522f6ed49e737eee256ef52999b94" rel="nofollow" data-download="{"attachment_id":48052897,"asset_id":8570803,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/48052897/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="17682658" href="https://pennstate.academia.edu/DeniseBortree">Denise Bortree</a><script data-card-contents-for-user="17682658" type="text/json">{"id":17682658,"first_name":"Denise","last_name":"Bortree","domain_name":"pennstate","page_name":"DeniseBortree","display_name":"Denise Bortree","profile_url":"https://pennstate.academia.edu/DeniseBortree?f_ri=4986","photo":"https://0.academia-photos.com/17682658/4932747/5668561/s65_denise.bortree.jpg_oh_2241653f7d07ce3755de8e5f3f87d9fd_oe_54b5b0f8___gda___1421309207_8e0246ad3f4172f2c14671e475ec4368"}</script></span></span></li><li class="js-paper-rank-work_8570803 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="8570803"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 8570803, container: ".js-paper-rank-work_8570803", }); });</script></li><li class="js-percentile-work_8570803 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" style="display: none">•</span><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 8570803; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-percentile-work_8570803"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_8570803 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="8570803"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 8570803; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=8570803]").text(description); $(".js-view-count-work_8570803").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_8570803").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="8570803"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">2</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="4986" rel="nofollow" href="https://www.academia.edu/Documents/in/Public_Relations">Public Relations</a>, <script data-card-contents-for-ri="4986" type="text/json">{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="67328" rel="nofollow" href="https://www.academia.edu/Documents/in/Relationship_Management">Relationship Management</a><script data-card-contents-for-ri="67328" type="text/json">{"id":67328,"name":"Relationship Management","url":"https://www.academia.edu/Documents/in/Relationship_Management?f_ri=4986","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=8570803]'), work: {"id":8570803,"title":"Advancing relationship management theory: Mapping the continuum of relationship types","created_at":"2014-09-30T10:55:31.484-07:00","url":"https://www.academia.edu/8570803/Advancing_relationship_management_theory_Mapping_the_continuum_of_relationship_types?f_ri=4986","dom_id":"work_8570803","summary":"Building on the literature of relationship management, this study explores the way organization type influences the nature of the organization-public relationship. Three types of organization-public relationship were examined (nonprofit organization-volunteer, retailer-consumer, and political party-member) and which were mapped to continuum of relationships, ranging from communal to exploitive. Four dimensions of the relationship were examined: trust, control mutuality, satisfaction, and commitment. Surveys were completed by 313 respondents to measure their relationships with all three organizational types. Significant differences were detected between organizations which were deemed high, medium and low in communality. Results provide insight into the role that communality plays in levels of relationship quality in the organization-public relationship.","downloadable_attachments":[{"id":48052897,"asset_id":8570803,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":17682658,"first_name":"Denise","last_name":"Bortree","domain_name":"pennstate","page_name":"DeniseBortree","display_name":"Denise Bortree","profile_url":"https://pennstate.academia.edu/DeniseBortree?f_ri=4986","photo":"https://0.academia-photos.com/17682658/4932747/5668561/s65_denise.bortree.jpg_oh_2241653f7d07ce3755de8e5f3f87d9fd_oe_54b5b0f8___gda___1421309207_8e0246ad3f4172f2c14671e475ec4368"}],"research_interests":[{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true},{"id":67328,"name":"Relationship Management","url":"https://www.academia.edu/Documents/in/Relationship_Management?f_ri=4986","nofollow":true}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_9608071" data-work_id="9608071" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/9608071/TOYOTA_CRISIS_MANAGEMENT_IGNORANCE_A_SWEDISH_CASE_OF_CONSUMERS_PERCEPTIONS">TOYOTA CRISIS: MANAGEMENT IGNORANCE? – A SWEDISH CASE OF CONSUMERS PERCEPTIONS</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Since the late 2009, the famous vehicle manufacture Toyota has suffered a severe crisis due to unintended quality problems in its cars which had triggered Toyota's largest officially recalls of its cars around the world. This crisis... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_9608071" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Since the late 2009, the famous vehicle manufacture Toyota has suffered a severe crisis due to unintended quality problems in its cars which had triggered Toyota's largest officially recalls of its cars around the world. This crisis threatens the company's previous reputation of good quality cars, as well as the brand image built up over time. This study aims to elaborate on the Toyota crisis in order to understand why Toyota faces this crisis and how they deal with the crisis; and investigate consumers' perceptions of Toyota brand as the outcome of the crisis, with a focus on Swedish market. A qualitative research along with a number of face-to-face interviews with Toyota Swedish dealer and Swedish vehicle consumers is conducted. The findings reveal that the impact of the Toyota crisis in Sweden is not as serious as that in America; there remain satisfied and loyal Toyota's customers who are not swayed by the negative publicities; While Toyota should manage the crisis even in a better way in order to retain its good reputation.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/9608071" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="e453e3e24f4dd6d80d176510d03849b6" rel="nofollow" data-download="{"attachment_id":35814828,"asset_id":9608071,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/35814828/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="22821805" href="https://jntukakinada.academia.edu/SandeepGopalasetty">Sandeep Gopalasetty</a><script data-card-contents-for-user="22821805" type="text/json">{"id":22821805,"first_name":"Sandeep","last_name":"Gopalasetty","domain_name":"jntukakinada","page_name":"SandeepGopalasetty","display_name":"Sandeep Gopalasetty","profile_url":"https://jntukakinada.academia.edu/SandeepGopalasetty?f_ri=4986","photo":"/images/s65_no_pic.png"}</script></span></span></li><li class="js-paper-rank-work_9608071 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="9608071"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 9608071, container: ".js-paper-rank-work_9608071", }); });</script></li><li class="js-percentile-work_9608071 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" style="display: none">•</span><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 9608071; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-percentile-work_9608071"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_9608071 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="9608071"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 9608071; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=9608071]").text(description); $(".js-view-count-work_9608071").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_9608071").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="9608071"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i></div><span class="InlineList-item-text u-textTruncate u-pl6x"><a class="InlineList-item-text" data-has-card-for-ri="4986" rel="nofollow" href="https://www.academia.edu/Documents/in/Public_Relations">Public Relations</a><script data-card-contents-for-ri="4986" type="text/json">{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true}</script></span></li><script>(function(){ if (false) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=9608071]'), work: {"id":9608071,"title":"TOYOTA CRISIS: MANAGEMENT IGNORANCE? – A SWEDISH CASE OF CONSUMERS PERCEPTIONS","created_at":"2014-12-03T10:09:34.889-08:00","url":"https://www.academia.edu/9608071/TOYOTA_CRISIS_MANAGEMENT_IGNORANCE_A_SWEDISH_CASE_OF_CONSUMERS_PERCEPTIONS?f_ri=4986","dom_id":"work_9608071","summary":"Since the late 2009, the famous vehicle manufacture Toyota has suffered a severe crisis due to unintended quality problems in its cars which had triggered Toyota's largest officially recalls of its cars around the world. This crisis threatens the company's previous reputation of good quality cars, as well as the brand image built up over time. This study aims to elaborate on the Toyota crisis in order to understand why Toyota faces this crisis and how they deal with the crisis; and investigate consumers' perceptions of Toyota brand as the outcome of the crisis, with a focus on Swedish market. A qualitative research along with a number of face-to-face interviews with Toyota Swedish dealer and Swedish vehicle consumers is conducted. The findings reveal that the impact of the Toyota crisis in Sweden is not as serious as that in America; there remain satisfied and loyal Toyota's customers who are not swayed by the negative publicities; While Toyota should manage the crisis even in a better way in order to retain its good reputation.","downloadable_attachments":[{"id":35814828,"asset_id":9608071,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":22821805,"first_name":"Sandeep","last_name":"Gopalasetty","domain_name":"jntukakinada","page_name":"SandeepGopalasetty","display_name":"Sandeep Gopalasetty","profile_url":"https://jntukakinada.academia.edu/SandeepGopalasetty?f_ri=4986","photo":"/images/s65_no_pic.png"}],"research_interests":[{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_38121552" data-work_id="38121552" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/38121552/O_Terceiro_Setor_e_sua_contribui%C3%A7%C3%A3o_social_Estudo_de_Caso_Coletivo_Teto">O Terceiro Setor e sua contribuição social Estudo de Caso: Coletivo Teto</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Este trabalho tem por objetivo explicar o surgimento, o conceito e o reconhecimento do Terceiro Setor no Brasil, inclusive entender quais são os tipos de organizações ao qual ela comporta. Relacionar as organizações do Segundo Setor com o... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_38121552" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Este trabalho tem por objetivo explicar o surgimento, o conceito e o reconhecimento do Terceiro Setor no Brasil, inclusive entender quais são os tipos de organizações ao qual ela comporta. Relacionar as organizações do Segundo Setor com o compromisso em assumir uma postura de Responsabilidade Social Empresarial (RSE). Além disso, entender o papel do profissional das Relações públicas no Terceiro Setor e de qual maneira o profissional deve planejar de forma estratégica a comunicação para seus públicos-alvos, visto que as Organizações Não Governamentais (ONG) dependem de doações para manter suas atividades. Com base nisso, propor um estudo de caso do Coletivo Teto da sede do Rio de Janeiro, na tentativa de explicar como o projeto é desenvolvido pela ONG, relacionando os conceitos vistos nos capítulos anteriores e analisar a comunicação com seus públicos-alvos.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/38121552" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="9ae04281c1aaf0a4dd95aae247feedc4" rel="nofollow" data-download="{"attachment_id":58151274,"asset_id":38121552,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/58151274/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="80989377" href="https://fachanet.academia.edu/brunamendoncadearaujo">Bruna M E N D O N Ç A De Araujo</a><script data-card-contents-for-user="80989377" type="text/json">{"id":80989377,"first_name":"Bruna","last_name":"De Araujo","domain_name":"fachanet","page_name":"brunamendoncadearaujo","display_name":"Bruna M E N D O N Ç A De Araujo","profile_url":"https://fachanet.academia.edu/brunamendoncadearaujo?f_ri=4986","photo":"https://0.academia-photos.com/80989377/123979965/113332756/s65_bruna.de_araujo.jpeg"}</script></span></span></li><li class="js-paper-rank-work_38121552 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="38121552"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 38121552, container: ".js-paper-rank-work_38121552", }); });</script></li><li class="js-percentile-work_38121552 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" style="display: none">•</span><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 38121552; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-percentile-work_38121552"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_38121552 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="38121552"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 38121552; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=38121552]").text(description); $(".js-view-count-work_38121552").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_38121552").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="38121552"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">5</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="4986" rel="nofollow" href="https://www.academia.edu/Documents/in/Public_Relations">Public Relations</a>, <script data-card-contents-for-ri="4986" type="text/json">{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="20180" rel="nofollow" href="https://www.academia.edu/Documents/in/Volunteerism">Volunteerism</a>, <script data-card-contents-for-ri="20180" type="text/json">{"id":20180,"name":"Volunteerism","url":"https://www.academia.edu/Documents/in/Volunteerism?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="54239" rel="nofollow" href="https://www.academia.edu/Documents/in/Comunicacion_Social">Comunicacion Social</a>, <script data-card-contents-for-ri="54239" type="text/json">{"id":54239,"name":"Comunicacion Social","url":"https://www.academia.edu/Documents/in/Comunicacion_Social?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="277470" rel="nofollow" href="https://www.academia.edu/Documents/in/ONG">ONG</a><script data-card-contents-for-ri="277470" type="text/json">{"id":277470,"name":"ONG","url":"https://www.academia.edu/Documents/in/ONG?f_ri=4986","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=38121552]'), work: {"id":38121552,"title":"O Terceiro Setor e sua contribuição social Estudo de Caso: Coletivo Teto","created_at":"2019-01-09T14:25:10.458-08:00","url":"https://www.academia.edu/38121552/O_Terceiro_Setor_e_sua_contribui%C3%A7%C3%A3o_social_Estudo_de_Caso_Coletivo_Teto?f_ri=4986","dom_id":"work_38121552","summary":"Este trabalho tem por objetivo explicar o surgimento, o conceito e o reconhecimento do Terceiro Setor no Brasil, inclusive entender quais são os tipos de organizações ao qual ela comporta. Relacionar as organizações do Segundo Setor com o compromisso em assumir uma postura de Responsabilidade Social Empresarial (RSE). Além disso, entender o papel do profissional das Relações públicas no Terceiro Setor e de qual maneira o profissional deve planejar de forma estratégica a comunicação para seus públicos-alvos, visto que as Organizações Não Governamentais (ONG) dependem de doações para manter suas atividades. Com base nisso, propor um estudo de caso do Coletivo Teto da sede do Rio de Janeiro, na tentativa de explicar como o projeto é desenvolvido pela ONG, relacionando os conceitos vistos nos capítulos anteriores e analisar a comunicação com seus públicos-alvos.","downloadable_attachments":[{"id":58151274,"asset_id":38121552,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":80989377,"first_name":"Bruna","last_name":"De Araujo","domain_name":"fachanet","page_name":"brunamendoncadearaujo","display_name":"Bruna M E N D O N Ç A De Araujo","profile_url":"https://fachanet.academia.edu/brunamendoncadearaujo?f_ri=4986","photo":"https://0.academia-photos.com/80989377/123979965/113332756/s65_bruna.de_araujo.jpeg"}],"research_interests":[{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true},{"id":20180,"name":"Volunteerism","url":"https://www.academia.edu/Documents/in/Volunteerism?f_ri=4986","nofollow":true},{"id":54239,"name":"Comunicacion Social","url":"https://www.academia.edu/Documents/in/Comunicacion_Social?f_ri=4986","nofollow":true},{"id":277470,"name":"ONG","url":"https://www.academia.edu/Documents/in/ONG?f_ri=4986","nofollow":true},{"id":816045,"name":"OSCIP","url":"https://www.academia.edu/Documents/in/OSCIP?f_ri=4986"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_340561" data-work_id="340561" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/340561/Teaching_the_Crisis_Management_Communication_Course">Teaching the Crisis Management/Communication Course</a></div></div><div class="u-pb4x u-mt3x"></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/340561" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="d398040d1ca44e5ca5b097facc10f1f2" rel="nofollow" data-download="{"attachment_id":51442875,"asset_id":340561,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/51442875/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="254774" href="https://ucf.academia.edu/TimothyCoombs">Timothy Coombs</a><script data-card-contents-for-user="254774" type="text/json">{"id":254774,"first_name":"Timothy","last_name":"Coombs","domain_name":"ucf","page_name":"TimothyCoombs","display_name":"Timothy Coombs","profile_url":"https://ucf.academia.edu/TimothyCoombs?f_ri=4986","photo":"/images/s65_no_pic.png"}</script></span></span></li><li class="js-paper-rank-work_340561 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="340561"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 340561, container: ".js-paper-rank-work_340561", }); 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Moreover, SCCT projects how people will react to the crisis response strategies used to manage the... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_6432881" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">SCCT provides a mechanism for anticipating how stakeholders will react to a crisis in terms of the reputational threat posed by the crisis. Moreover, SCCT projects how people will react to the crisis response strategies used to manage the crisis. From its empirical research emerges a set of evidence-based crisis communication guidelines. The development of SCCT is discussed along with the presentation of its guidelines for crisis communication.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/6432881" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="807c52650e2b6a07e1e4fe103a36afc7" rel="nofollow" data-download="{"attachment_id":33232553,"asset_id":6432881,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/33232553/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="10146889" href="https://leicester.academia.edu/XICHEN">XI CHEN</a><script data-card-contents-for-user="10146889" type="text/json">{"id":10146889,"first_name":"XI","last_name":"CHEN","domain_name":"leicester","page_name":"XICHEN","display_name":"XI CHEN","profile_url":"https://leicester.academia.edu/XICHEN?f_ri=4986","photo":"/images/s65_no_pic.png"}</script></span></span></li><li class="js-paper-rank-work_6432881 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="6432881"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 6432881, container: ".js-paper-rank-work_6432881", }); 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Moreover, SCCT projects how people will react to the crisis response strategies used to manage the crisis. From its empirical research emerges a set of evidence-based crisis communication guidelines. The development of SCCT is discussed along with the presentation of its guidelines for crisis communication.","downloadable_attachments":[{"id":33232553,"asset_id":6432881,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":10146889,"first_name":"XI","last_name":"CHEN","domain_name":"leicester","page_name":"XICHEN","display_name":"XI CHEN","profile_url":"https://leicester.academia.edu/XICHEN?f_ri=4986","photo":"/images/s65_no_pic.png"}],"research_interests":[{"id":46,"name":"Business Ethics","url":"https://www.academia.edu/Documents/in/Business_Ethics?f_ri=4986","nofollow":true},{"id":1452,"name":"Corporate Social Responsibility","url":"https://www.academia.edu/Documents/in/Corporate_Social_Responsibility?f_ri=4986","nofollow":true},{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true},{"id":7095,"name":"Crisis Communication","url":"https://www.academia.edu/Documents/in/Crisis_Communication?f_ri=4986","nofollow":true},{"id":48977,"name":"Reputation","url":"https://www.academia.edu/Documents/in/Reputation?f_ri=4986"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_6976413" data-work_id="6976413" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/6976413/Chapter_7_Part_2_Recruitment_and_Placement_Interviewing_Candidates">Chapter 7 Part 2 Recruitment and Placement Interviewing Candidates</a></div></div><div class="u-pb4x u-mt3x"></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/6976413" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="4fc6bcef7a5b5929e090adfeeda942f7" rel="nofollow" data-download="{"attachment_id":33642419,"asset_id":6976413,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/33642419/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="11829459" href="https://independent.academia.edu/AhmedAbdelbadea">Ahmed Abdelbadea</a><script data-card-contents-for-user="11829459" type="text/json">{"id":11829459,"first_name":"Ahmed","last_name":"Abdelbadea","domain_name":"independent","page_name":"AhmedAbdelbadea","display_name":"Ahmed Abdelbadea","profile_url":"https://independent.academia.edu/AhmedAbdelbadea?f_ri=4986","photo":"https://0.academia-photos.com/11829459/3412696/4013260/s65_ahmed.abdelbadea.jpg"}</script></span></span></li><li class="js-paper-rank-work_6976413 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="6976413"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 6976413, container: ".js-paper-rank-work_6976413", }); 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The study was guided by the following specific objectives: (i) to determine the competitive strategies adopted by Postbank;... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_7298800" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">This study sought to examine the relationship of strategic management practices and firm performance in Postbank. The study was guided by the following specific objectives: (i) to determine the competitive strategies adopted by Postbank; and (ii) to establish the relationship between the competitive strategies used by Postbank and its performance. A review of the relevant literature was undertaken in order to eliminate duplication of what has been done and provide a clear understanding of existing knowledge base in the problem area. The literature review is based on authoritative, recent, and original sources such as journals, books, thesis and dissertations. A case study design was used to undertake the study. The population comprised Postbank top revenue drivers, namely operations and marketing/customer service departments, which are divided into regions covering the whole country. A semi-structured questionnaire was used to collect primary data from the respondents. Statistical Package for Social Sciences (SPSS), version 19.0 was used as an aid in the analysis. Data pertaining to the profile of respondents were analyzed by employing content analysis while determining the link between the competitive strategies and organizational performance; the strategy related items were subjected to a factor analysis to test whether the strategic practices were naturally grouped into the various competitive strategies. The findings show that the strategies adopted by Postbank so as to cope with the competitive environment include vigorous pursuit of cost reductions, providing outstanding customer service, improving operational efficiency, controlling quality of products/services, intense supervision of frontline personnel, developing brand or company name identification, targeting a specific market niche or segment, and providing specialty products/services. The findings also show a significant relationship between the strategies adopted by Postbank in Kenya and their respective performances with respect to the following objective performance indicators: total revenue growth, total asset growth, net income growth, market share growth and overall performance or growth.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/7298800" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="6b8a33cf0ca4349582ff9daf4a1aaf1c" rel="nofollow" data-download="{"attachment_id":33905343,"asset_id":7298800,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/33905343/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="12770618" href="https://dkut.academia.edu/OfunyaAfande">Ofunya Afande</a><script data-card-contents-for-user="12770618" type="text/json">{"id":12770618,"first_name":"Ofunya","last_name":"Afande","domain_name":"dkut","page_name":"OfunyaAfande","display_name":"Ofunya Afande","profile_url":"https://dkut.academia.edu/OfunyaAfande?f_ri=4986","photo":"https://0.academia-photos.com/12770618/3630503/4258319/s65_ofunya.afande.jpg"}</script></span></span></li><li class="js-paper-rank-work_7298800 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="7298800"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 7298800, container: ".js-paper-rank-work_7298800", }); 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The study was guided by the following specific objectives: (i) to determine the competitive strategies adopted by Postbank; and (ii) to establish the relationship between the competitive strategies used by Postbank and its performance. A review of the relevant literature was undertaken in order to eliminate duplication of what has been done and provide a clear understanding of existing knowledge base in the problem area. The literature review is based on authoritative, recent, and original sources such as journals, books, thesis and dissertations. A case study design was used to undertake the study. The population comprised Postbank top revenue drivers, namely operations and marketing/customer service departments, which are divided into regions covering the whole country. A semi-structured questionnaire was used to collect primary data from the respondents. Statistical Package for Social Sciences (SPSS), version 19.0 was used as an aid in the analysis. Data pertaining to the profile of respondents were analyzed by employing content analysis while determining the link between the competitive strategies and organizational performance; the strategy related items were subjected to a factor analysis to test whether the strategic practices were naturally grouped into the various competitive strategies. The findings show that the strategies adopted by Postbank so as to cope with the competitive environment include vigorous pursuit of cost reductions, providing outstanding customer service, improving operational efficiency, controlling quality of products/services, intense supervision of frontline personnel, developing brand or company name identification, targeting a specific market niche or segment, and providing specialty products/services. The findings also show a significant relationship between the strategies adopted by Postbank in Kenya and their respective performances with respect to the following objective performance indicators: total revenue growth, total asset growth, net income growth, market share growth and overall performance or growth.","downloadable_attachments":[{"id":33905343,"asset_id":7298800,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":12770618,"first_name":"Ofunya","last_name":"Afande","domain_name":"dkut","page_name":"OfunyaAfande","display_name":"Ofunya Afande","profile_url":"https://dkut.academia.edu/OfunyaAfande?f_ri=4986","photo":"https://0.academia-photos.com/12770618/3630503/4258319/s65_ofunya.afande.jpg"}],"research_interests":[{"id":26,"name":"Business","url":"https://www.academia.edu/Documents/in/Business?f_ri=4986","nofollow":true},{"id":38,"name":"Management","url":"https://www.academia.edu/Documents/in/Management?f_ri=4986","nofollow":true},{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=4986","nofollow":true},{"id":46,"name":"Business Ethics","url":"https://www.academia.edu/Documents/in/Business_Ethics?f_ri=4986","nofollow":true},{"id":47,"name":"Finance","url":"https://www.academia.edu/Documents/in/Finance?f_ri=4986"},{"id":1452,"name":"Corporate Social Responsibility","url":"https://www.academia.edu/Documents/in/Corporate_Social_Responsibility?f_ri=4986"},{"id":2277,"name":"Project 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work_19296346" data-work_id="19296346" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/19296346/Do_social_media_facilitate_communication_between_local_government_and_citizens">Do social media facilitate communication between local government and citizens?</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest">This paper demonstrates how subnational government in Europe is aided by social media in their delivery of Government2.0</div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/19296346" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa 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itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="11000438" href="https://limerick.academia.edu/PhilipWatson">Philip Watson</a><script data-card-contents-for-user="11000438" type="text/json">{"id":11000438,"first_name":"Philip","last_name":"Watson","domain_name":"limerick","page_name":"PhilipWatson","display_name":"Philip Watson","profile_url":"https://limerick.academia.edu/PhilipWatson?f_ri=4986","photo":"https://gravatar.com/avatar/71f7d53c66dc35be64787ed2731c25b3?s=65"}</script></span></span></li><li class="js-paper-rank-work_19296346 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="19296346"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 19296346, container: ".js-paper-rank-work_19296346", }); });</script></li><li class="js-percentile-work_19296346 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" style="display: none">•</span><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 19296346; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-percentile-work_19296346"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_19296346 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="19296346"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 19296346; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=19296346]").text(description); $(".js-view-count-work_19296346").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_19296346").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="19296346"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">6</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="799" rel="nofollow" href="https://www.academia.edu/Documents/in/Public_Administration">Public Administration</a>, <script data-card-contents-for-ri="799" type="text/json">{"id":799,"name":"Public Administration","url":"https://www.academia.edu/Documents/in/Public_Administration?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="4986" rel="nofollow" href="https://www.academia.edu/Documents/in/Public_Relations">Public Relations</a>, <script data-card-contents-for-ri="4986" type="text/json">{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="5938" rel="nofollow" href="https://www.academia.edu/Documents/in/Local_Government">Local Government</a>, <script data-card-contents-for-ri="5938" type="text/json">{"id":5938,"name":"Local Government","url":"https://www.academia.edu/Documents/in/Local_Government?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="12373" rel="nofollow" href="https://www.academia.edu/Documents/in/Subnational_Politics">Subnational Politics</a><script data-card-contents-for-ri="12373" type="text/json">{"id":12373,"name":"Subnational Politics","url":"https://www.academia.edu/Documents/in/Subnational_Politics?f_ri=4986","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=19296346]'), work: {"id":19296346,"title":"Do social media facilitate communication between local government and citizens?","created_at":"2015-12-01T07:23:34.579-08:00","url":"https://www.academia.edu/19296346/Do_social_media_facilitate_communication_between_local_government_and_citizens?f_ri=4986","dom_id":"work_19296346","summary":"This paper demonstrates how subnational government in Europe is aided by social media in their delivery of Government2.0","downloadable_attachments":[{"id":40541708,"asset_id":19296346,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":11000438,"first_name":"Philip","last_name":"Watson","domain_name":"limerick","page_name":"PhilipWatson","display_name":"Philip Watson","profile_url":"https://limerick.academia.edu/PhilipWatson?f_ri=4986","photo":"https://gravatar.com/avatar/71f7d53c66dc35be64787ed2731c25b3?s=65"}],"research_interests":[{"id":799,"name":"Public Administration","url":"https://www.academia.edu/Documents/in/Public_Administration?f_ri=4986","nofollow":true},{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true},{"id":5938,"name":"Local Government","url":"https://www.academia.edu/Documents/in/Local_Government?f_ri=4986","nofollow":true},{"id":12373,"name":"Subnational Politics","url":"https://www.academia.edu/Documents/in/Subnational_Politics?f_ri=4986","nofollow":true},{"id":33616,"name":"European governance","url":"https://www.academia.edu/Documents/in/European_governance?f_ri=4986"},{"id":380315,"name":"Public Administration and Policy","url":"https://www.academia.edu/Documents/in/Public_Administration_and_Policy?f_ri=4986"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_3465723" data-work_id="3465723" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/3465723/PR_Metrics_How_to_Measure_Public_Relations_and_Corporate_Communication_Jim_Macnamara_PhD">PR Metrics, How to Measure Public Relations and Corporate Communication Jim Macnamara PhD</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Today, in both the public and private sectors, accountability and, therefore, measurability are key principles of management. Increasingly, measurement and evaluation need to be more than anecdotal and informal. Objective rigorous methods... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_3465723" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Today, in both the public and private sectors, accountability and, therefore, measurability are key principles of management. Increasingly, measurement and evaluation need to be more than anecdotal and informal. Objective rigorous methods are required that deliver credible proof of results and Return on Investment (ROI) to management, shareholders and other key stakeholders.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/3465723" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="305ac81ece2ad568f3a08101d157a971" rel="nofollow" data-download="{"attachment_id":31220045,"asset_id":3465723,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/31220045/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="2846885" href="https://galatasaray.academia.edu/CHEHOUOussoumanou">Chehou OUSSOUMANOU</a><script data-card-contents-for-user="2846885" type="text/json">{"id":2846885,"first_name":"Chehou","last_name":"OUSSOUMANOU","domain_name":"galatasaray","page_name":"CHEHOUOussoumanou","display_name":"Chehou OUSSOUMANOU","profile_url":"https://galatasaray.academia.edu/CHEHOUOussoumanou?f_ri=4986","photo":"https://0.academia-photos.com/2846885/935147/18658652/s65_chehou.oussoumanou.jpg"}</script></span></span></li><li class="js-paper-rank-work_3465723 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="3465723"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 3465723, container: ".js-paper-rank-work_3465723", }); 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$(".js-view-count[data-work-id=3465723]").text(description); $(".js-view-count-work_3465723").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_3465723").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="3465723"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">2</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="2782" rel="nofollow" href="https://www.academia.edu/Documents/in/Corporate_Communication">Corporate Communication</a>, <script data-card-contents-for-ri="2782" type="text/json">{"id":2782,"name":"Corporate Communication","url":"https://www.academia.edu/Documents/in/Corporate_Communication?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="4986" rel="nofollow" href="https://www.academia.edu/Documents/in/Public_Relations">Public Relations</a><script data-card-contents-for-ri="4986" type="text/json">{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=3465723]'), work: {"id":3465723,"title":"PR Metrics, How to Measure Public Relations and Corporate Communication Jim Macnamara PhD","created_at":"2013-05-05T00:22:07.285-07:00","url":"https://www.academia.edu/3465723/PR_Metrics_How_to_Measure_Public_Relations_and_Corporate_Communication_Jim_Macnamara_PhD?f_ri=4986","dom_id":"work_3465723","summary":"Today, in both the public and private sectors, accountability and, therefore, measurability are key principles of management. Increasingly, measurement and evaluation need to be more than anecdotal and informal. Objective rigorous methods are required that deliver credible proof of results and Return on Investment (ROI) to management, shareholders and other key stakeholders.","downloadable_attachments":[{"id":31220045,"asset_id":3465723,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":2846885,"first_name":"Chehou","last_name":"OUSSOUMANOU","domain_name":"galatasaray","page_name":"CHEHOUOussoumanou","display_name":"Chehou OUSSOUMANOU","profile_url":"https://galatasaray.academia.edu/CHEHOUOussoumanou?f_ri=4986","photo":"https://0.academia-photos.com/2846885/935147/18658652/s65_chehou.oussoumanou.jpg"}],"research_interests":[{"id":2782,"name":"Corporate Communication","url":"https://www.academia.edu/Documents/in/Corporate_Communication?f_ri=4986","nofollow":true},{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_3019135" data-work_id="3019135" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/3019135/Public_relations_practitioners_and_social_media_themes_in_a_global_context">Public relations practitioners and social media: themes in a global context</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Abstract Social media has dramatically impacted the public relations industry in the last few years. Publics are increasingly geographically dispersed, traditional media and user-generated content are converging, and the discrete titles... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_3019135" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Abstract Social media has dramatically impacted the public relations industry in the last few years. Publics are increasingly geographically dispersed, traditional media and user-generated content are converging, and the discrete titles of 'consumer'and 'producer'often no longer apply. There is also a growing emphasis on social media as an effective vehicle for two-way symmetrical communication between practitioners and publics. However, it is too early to assume the public relations industry has become 'borderless'.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/3019135" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="496666ed1e20ed385ce1daaf2dea1cd1" rel="nofollow" data-download="{"attachment_id":30961598,"asset_id":3019135,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/30961598/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="471218" href="https://canberra.academia.edu/PrueRobson">Prue L Robson</a><script data-card-contents-for-user="471218" type="text/json">{"id":471218,"first_name":"Prue","last_name":"Robson","domain_name":"canberra","page_name":"PrueRobson","display_name":"Prue L Robson","profile_url":"https://canberra.academia.edu/PrueRobson?f_ri=4986","photo":"https://0.academia-photos.com/471218/157323/4304350/s65_prue.robson.jpg"}</script></span></span></li><li class="js-paper-rank-work_3019135 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="3019135"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 3019135, container: ".js-paper-rank-work_3019135", }); });</script></li><li class="js-percentile-work_3019135 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" style="display: none">•</span><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 3019135; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-percentile-work_3019135"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_3019135 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="3019135"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 3019135; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=3019135]").text(description); $(".js-view-count-work_3019135").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_3019135").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="3019135"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">3</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="4986" rel="nofollow" href="https://www.academia.edu/Documents/in/Public_Relations">Public Relations</a>, <script data-card-contents-for-ri="4986" type="text/json">{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="9246" rel="nofollow" href="https://www.academia.edu/Documents/in/Social_Media">Social Media</a>, <script data-card-contents-for-ri="9246" type="text/json">{"id":9246,"name":"Social Media","url":"https://www.academia.edu/Documents/in/Social_Media?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="19458" rel="nofollow" href="https://www.academia.edu/Documents/in/Public_Relations_and_Social_Media">Public Relations & Social Media</a><script data-card-contents-for-ri="19458" type="text/json">{"id":19458,"name":"Public Relations \u0026 Social Media","url":"https://www.academia.edu/Documents/in/Public_Relations_and_Social_Media?f_ri=4986","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=3019135]'), work: {"id":3019135,"title":"Public relations practitioners and social media: themes in a global context","created_at":"2013-03-15T08:24:12.064-07:00","url":"https://www.academia.edu/3019135/Public_relations_practitioners_and_social_media_themes_in_a_global_context?f_ri=4986","dom_id":"work_3019135","summary":"Abstract Social media has dramatically impacted the public relations industry in the last few years. Publics are increasingly geographically dispersed, traditional media and user-generated content are converging, and the discrete titles of 'consumer'and 'producer'often no longer apply. There is also a growing emphasis on social media as an effective vehicle for two-way symmetrical communication between practitioners and publics. However, it is too early to assume the public relations industry has become 'borderless'.","downloadable_attachments":[{"id":30961598,"asset_id":3019135,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":471218,"first_name":"Prue","last_name":"Robson","domain_name":"canberra","page_name":"PrueRobson","display_name":"Prue L Robson","profile_url":"https://canberra.academia.edu/PrueRobson?f_ri=4986","photo":"https://0.academia-photos.com/471218/157323/4304350/s65_prue.robson.jpg"}],"research_interests":[{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true},{"id":9246,"name":"Social Media","url":"https://www.academia.edu/Documents/in/Social_Media?f_ri=4986","nofollow":true},{"id":19458,"name":"Public Relations \u0026 Social Media","url":"https://www.academia.edu/Documents/in/Public_Relations_and_Social_Media?f_ri=4986","nofollow":true}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_7276653" data-work_id="7276653" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/7276653/Effects_of_different_dimensions_of_corporate_social_responsibility_on_corporate_financial_performance_in_tourism_related_industries">Effects of different dimensions of corporate social responsibility on corporate financial performance in tourism-related industries</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Although the stakeholder framework proposes the multidimensionality of corporate social responsibility (CSR) , previous research has yet to investigate the relationship between certain dimensions of CSR and corporate financial performance... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_7276653" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Although the stakeholder framework proposes the multidimensionality of corporate social responsibility (CSR) , previous research has yet to investigate the relationship between certain dimensions of CSR and corporate financial performance (CFP) in tourism-related industries. The purpose of this study was to disaggregate CSR into five dimensions based on corporate voluntary activities for five primary stakeholder issues: (1) employee relations, (2) product quality, (3) community relations, (4) environmental issues, and (5) diversity issues, and examine how each dimension would affect financial performance among firms within four tourism-related industries (airline, casino, hotel, and restaurant). While all CSR dimensions were proposed to have positive financial effects, results revealed that each dimension had a differential effect on both short-term and future profitability and that such financial impacts varied across the four industries. The findings can provide tourism managers with insights into which dimensions of CSR activities would improve their companies' financial performance.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/7276653" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="8d7fa59a6bfbb577e92f886406808968" rel="nofollow" data-download="{"attachment_id":48540885,"asset_id":7276653,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/48540885/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="12705059" href="https://memphis.academia.edu/YuheiInoue">Yuhei Inoue</a><script data-card-contents-for-user="12705059" type="text/json">{"id":12705059,"first_name":"Yuhei","last_name":"Inoue","domain_name":"memphis","page_name":"YuheiInoue","display_name":"Yuhei Inoue","profile_url":"https://memphis.academia.edu/YuheiInoue?f_ri=4986","photo":"/images/s65_no_pic.png"}</script></span></span></li><li class="js-paper-rank-work_7276653 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="7276653"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 7276653, container: ".js-paper-rank-work_7276653", }); });</script></li><li class="js-percentile-work_7276653 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" style="display: none">•</span><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 7276653; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-percentile-work_7276653"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_7276653 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="7276653"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 7276653; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=7276653]").text(description); $(".js-view-count-work_7276653").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_7276653").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="7276653"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">13</a>  </div><span class="InlineList-item-text u-textTruncate u-pl10x"><a class="InlineList-item-text" data-has-card-for-ri="39" rel="nofollow" href="https://www.academia.edu/Documents/in/Marketing">Marketing</a>, <script data-card-contents-for-ri="39" type="text/json">{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="943" rel="nofollow" href="https://www.academia.edu/Documents/in/Tourism_Management">Tourism Management</a>, <script data-card-contents-for-ri="943" type="text/json">{"id":943,"name":"Tourism Management","url":"https://www.academia.edu/Documents/in/Tourism_Management?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="1452" rel="nofollow" href="https://www.academia.edu/Documents/in/Corporate_Social_Responsibility">Corporate Social Responsibility</a>, <script data-card-contents-for-ri="1452" type="text/json">{"id":1452,"name":"Corporate Social Responsibility","url":"https://www.academia.edu/Documents/in/Corporate_Social_Responsibility?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="4986" rel="nofollow" href="https://www.academia.edu/Documents/in/Public_Relations">Public Relations</a><script data-card-contents-for-ri="4986" type="text/json">{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=7276653]'), work: {"id":7276653,"title":"Effects of different dimensions of corporate social responsibility on corporate financial performance in tourism-related industries","created_at":"2014-06-06T07:17:27.468-07:00","url":"https://www.academia.edu/7276653/Effects_of_different_dimensions_of_corporate_social_responsibility_on_corporate_financial_performance_in_tourism_related_industries?f_ri=4986","dom_id":"work_7276653","summary":"Although the stakeholder framework proposes the multidimensionality of corporate social responsibility (CSR) , previous research has yet to investigate the relationship between certain dimensions of CSR and corporate financial performance (CFP) in tourism-related industries. The purpose of this study was to disaggregate CSR into five dimensions based on corporate voluntary activities for five primary stakeholder issues: (1) employee relations, (2) product quality, (3) community relations, (4) environmental issues, and (5) diversity issues, and examine how each dimension would affect financial performance among firms within four tourism-related industries (airline, casino, hotel, and restaurant). While all CSR dimensions were proposed to have positive financial effects, results revealed that each dimension had a differential effect on both short-term and future profitability and that such financial impacts varied across the four industries. The findings can provide tourism managers with insights into which dimensions of CSR activities would improve their companies' financial performance.","downloadable_attachments":[{"id":48540885,"asset_id":7276653,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":12705059,"first_name":"Yuhei","last_name":"Inoue","domain_name":"memphis","page_name":"YuheiInoue","display_name":"Yuhei Inoue","profile_url":"https://memphis.academia.edu/YuheiInoue?f_ri=4986","photo":"/images/s65_no_pic.png"}],"research_interests":[{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=4986","nofollow":true},{"id":943,"name":"Tourism Management","url":"https://www.academia.edu/Documents/in/Tourism_Management?f_ri=4986","nofollow":true},{"id":1452,"name":"Corporate Social Responsibility","url":"https://www.academia.edu/Documents/in/Corporate_Social_Responsibility?f_ri=4986","nofollow":true},{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true},{"id":43883,"name":"Tourism","url":"https://www.academia.edu/Documents/in/Tourism?f_ri=4986"},{"id":51267,"name":"Corporate Strategy","url":"https://www.academia.edu/Documents/in/Corporate_Strategy?f_ri=4986"},{"id":62228,"name":"Stakeholder Theory","url":"https://www.academia.edu/Documents/in/Stakeholder_Theory?f_ri=4986"},{"id":87108,"name":"Environmental Issues","url":"https://www.academia.edu/Documents/in/Environmental_Issues?f_ri=4986"},{"id":121035,"name":"Profitability","url":"https://www.academia.edu/Documents/in/Profitability?f_ri=4986"},{"id":140257,"name":"Labour relations","url":"https://www.academia.edu/Documents/in/Labour_relations?f_ri=4986"},{"id":184586,"name":"Financial Performance","url":"https://www.academia.edu/Documents/in/Financial_Performance?f_ri=4986"},{"id":252717,"name":"Tourism Industry","url":"https://www.academia.edu/Documents/in/Tourism_Industry?f_ri=4986"},{"id":329715,"name":"Product Quality","url":"https://www.academia.edu/Documents/in/Product_Quality?f_ri=4986"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_45041291" data-work_id="45041291" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/45041291/2020_Routledge_Handbook_of_Public_Diplomacy_Preface_Introduction_Sample_Chapter_">2020 Routledge Handbook of Public Diplomacy (Preface, Introduction, Sample Chapter)</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">The second edition of the Routledge Handbook of Public Diplomacy, co-edited by two leading scholars in the international relations subfield of public diplomacy, includes 16 more chapters from the first. Ten years later, a new global... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_45041291" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">The second edition of the Routledge Handbook of Public Diplomacy, co-edited by two leading scholars in the international relations subfield of public diplomacy, includes 16 more chapters from the first. Ten years later, a new global landscape of public diplomacy has taken shape, with major programs in graduate-level public diplomacy studies worldwide. What separates this handbook from others is its legacy and continuity from the first edition. This first edition line-up was more military-focused than this edition, a nod to the work of Philip M. Taylor, to whom this updated edition is dedicated. This edition includes US content, but all case studies are outside the United States, not only to appeal to a global audience of scholars and practitioners, but also as a way of offering something fresher than the US/UK-centric competition. In Parts 1-4, original contributors are retained, many with revised editions, but new faces emerge. Parts 5 and 6 include 16 global case studies in public diplomacy, expanding the number of contributors by ten. The concluding part of the book includes chapters on digital and corporate public diplomacy, and a signature final chapter on the noosphere and noo-politik as they relate to public diplomacy. Designed for a broad audience, the Routledge Handbook of Public Diplomacy is encyclopedic in its range and depth of content, yet is written in an accessible style that will appeal to both undergraduate and postgraduate students.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/45041291" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="ccb436649ce86be1b57011033288fbdb" rel="nofollow" data-download="{"attachment_id":65592627,"asset_id":45041291,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/65592627/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="245079" href="https://fullerton.academia.edu/NancySnow">Nancy Snow</a><script data-card-contents-for-user="245079" type="text/json">{"id":245079,"first_name":"Nancy","last_name":"Snow","domain_name":"fullerton","page_name":"NancySnow","display_name":"Nancy Snow","profile_url":"https://fullerton.academia.edu/NancySnow?f_ri=4986","photo":"https://0.academia-photos.com/245079/53117/105465201/s65_nancy.snow.jpg"}</script></span></span></li><li class="js-paper-rank-work_45041291 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="45041291"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 45041291, container: ".js-paper-rank-work_45041291", }); });</script></li><li class="js-percentile-work_45041291 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" style="display: none">•</span><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 45041291; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-percentile-work_45041291"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_45041291 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="45041291"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 45041291; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=45041291]").text(description); $(".js-view-count-work_45041291").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_45041291").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="45041291"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">11</a>  </div><span class="InlineList-item-text u-textTruncate u-pl10x"><a class="InlineList-item-text" data-has-card-for-ri="797" rel="nofollow" href="https://www.academia.edu/Documents/in/International_Relations">International Relations</a>, <script data-card-contents-for-ri="797" type="text/json">{"id":797,"name":"International Relations","url":"https://www.academia.edu/Documents/in/International_Relations?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="2789" rel="nofollow" href="https://www.academia.edu/Documents/in/Government">Government</a>, <script data-card-contents-for-ri="2789" type="text/json">{"id":2789,"name":"Government","url":"https://www.academia.edu/Documents/in/Government?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="3742" rel="nofollow" href="https://www.academia.edu/Documents/in/Public_Diplomacy">Public Diplomacy</a>, <script data-card-contents-for-ri="3742" type="text/json">{"id":3742,"name":"Public Diplomacy","url":"https://www.academia.edu/Documents/in/Public_Diplomacy?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="4486" rel="nofollow" href="https://www.academia.edu/Documents/in/Political_Science">Political Science</a><script data-card-contents-for-ri="4486" type="text/json">{"id":4486,"name":"Political Science","url":"https://www.academia.edu/Documents/in/Political_Science?f_ri=4986","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=45041291]'), work: {"id":45041291,"title":"2020 Routledge Handbook of Public Diplomacy (Preface, Introduction, Sample Chapter)","created_at":"2021-02-03T02:52:40.486-08:00","url":"https://www.academia.edu/45041291/2020_Routledge_Handbook_of_Public_Diplomacy_Preface_Introduction_Sample_Chapter_?f_ri=4986","dom_id":"work_45041291","summary":"The second edition of the Routledge Handbook of Public Diplomacy, co-edited by two leading scholars in the international relations subfield of public diplomacy, includes 16 more chapters from the first. Ten years later, a new global landscape of public diplomacy has taken shape, with major programs in graduate-level public diplomacy studies worldwide. What separates this handbook from others is its legacy and continuity from the first edition. This first edition line-up was more military-focused than this edition, a nod to the work of Philip M. Taylor, to whom this updated edition is dedicated. This edition includes US content, but all case studies are outside the United States, not only to appeal to a global audience of scholars and practitioners, but also as a way of offering something fresher than the US/UK-centric competition. In Parts 1-4, original contributors are retained, many with revised editions, but new faces emerge. Parts 5 and 6 include 16 global case studies in public diplomacy, expanding the number of contributors by ten. The concluding part of the book includes chapters on digital and corporate public diplomacy, and a signature final chapter on the noosphere and noo-politik as they relate to public diplomacy. Designed for a broad audience, the Routledge Handbook of Public Diplomacy is encyclopedic in its range and depth of content, yet is written in an accessible style that will appeal to both undergraduate and postgraduate students.","downloadable_attachments":[{"id":65592627,"asset_id":45041291,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":245079,"first_name":"Nancy","last_name":"Snow","domain_name":"fullerton","page_name":"NancySnow","display_name":"Nancy Snow","profile_url":"https://fullerton.academia.edu/NancySnow?f_ri=4986","photo":"https://0.academia-photos.com/245079/53117/105465201/s65_nancy.snow.jpg"}],"research_interests":[{"id":797,"name":"International Relations","url":"https://www.academia.edu/Documents/in/International_Relations?f_ri=4986","nofollow":true},{"id":2789,"name":"Government","url":"https://www.academia.edu/Documents/in/Government?f_ri=4986","nofollow":true},{"id":3742,"name":"Public Diplomacy","url":"https://www.academia.edu/Documents/in/Public_Diplomacy?f_ri=4986","nofollow":true},{"id":4486,"name":"Political Science","url":"https://www.academia.edu/Documents/in/Political_Science?f_ri=4986","nofollow":true},{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986"},{"id":23727,"name":"Nation Branding","url":"https://www.academia.edu/Documents/in/Nation_Branding?f_ri=4986"},{"id":41870,"name":"Broadcasting","url":"https://www.academia.edu/Documents/in/Broadcasting?f_ri=4986"},{"id":54340,"name":"Journalism Studies","url":"https://www.academia.edu/Documents/in/Journalism_Studies?f_ri=4986"},{"id":257285,"name":"Social and political science","url":"https://www.academia.edu/Documents/in/Social_and_political_science?f_ri=4986"},{"id":355567,"name":"Political Science and public administration","url":"https://www.academia.edu/Documents/in/Political_Science_and_public_administration-1?f_ri=4986"},{"id":879191,"name":"International \u0026 Intercultural Communication/Marketing","url":"https://www.academia.edu/Documents/in/International_and_Intercultural_Communication_Marketing?f_ri=4986"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_43681945" data-work_id="43681945" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/43681945/Public_relations_in_public_institutions_A_research_on_the_effectiveness_of_communication_process">Public relations in public institutions: A research on the effectiveness of communication process</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Public relations practitioners can assume many different roles in public institutions. The common goal of these different roles is to try to influence the attitudes, beliefs and behaviors of the target groups through effective... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_43681945" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Public relations practitioners can assume many different roles in public institutions. The common goal of these different roles is to try to influence the attitudes, beliefs and behaviors of the target groups through effective communication strategies. Thus, support from the public is considered. In this study, it is aimed to find out the effective strategies to improve the quality of the relations with the target groups of public institutions. For this purpose, the relationship between the communicative process established by public institutions with their target groups and relational results were examined. The research conducted on 251 people revealed that perceived communicative skills of local public institutions had positive effects on public relations perceptions (trust, commitment, satisfaction). The most important dimension is satisfaction. On the other hand, a weak relationship was found between the communicative process and control mutuality. This finding indicates that public relations department is not effective in the decision making process in public institutions. The results of the research are proposed to improve the relational results between public institutions and target groups.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/43681945" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="d9fa6e95b02d744ce5e75622ce323e3c" rel="nofollow" data-download="{"attachment_id":63984013,"asset_id":43681945,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/63984013/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="100352612" href="https://cukurova.academia.edu/Engin%C3%87elebi">Engin Çelebi</a><script data-card-contents-for-user="100352612" type="text/json">{"id":100352612,"first_name":"Engin","last_name":"Çelebi","domain_name":"cukurova","page_name":"EnginÇelebi","display_name":"Engin Çelebi","profile_url":"https://cukurova.academia.edu/Engin%C3%87elebi?f_ri=4986","photo":"https://0.academia-photos.com/100352612/21876016/34547197/s65_engin._elebi.jpg"}</script></span></span></li><li class="js-paper-rank-work_43681945 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="43681945"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 43681945, container: ".js-paper-rank-work_43681945", }); 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$(".js-view-count[data-work-id=43681945]").text(description); $(".js-view-count-work_43681945").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_43681945").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="43681945"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">12</a>  </div><span class="InlineList-item-text u-textTruncate u-pl10x"><a class="InlineList-item-text" data-has-card-for-ri="859" rel="nofollow" href="https://www.academia.edu/Documents/in/Communication">Communication</a>, <script data-card-contents-for-ri="859" type="text/json">{"id":859,"name":"Communication","url":"https://www.academia.edu/Documents/in/Communication?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="1073" rel="nofollow" href="https://www.academia.edu/Documents/in/Public_Management">Public Management</a>, <script data-card-contents-for-ri="1073" type="text/json">{"id":1073,"name":"Public Management","url":"https://www.academia.edu/Documents/in/Public_Management?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="4986" rel="nofollow" href="https://www.academia.edu/Documents/in/Public_Relations">Public Relations</a>, <script data-card-contents-for-ri="4986" type="text/json">{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="5469" rel="nofollow" href="https://www.academia.edu/Documents/in/Public_and_Political_Communication">Public and Political Communication</a><script data-card-contents-for-ri="5469" type="text/json">{"id":5469,"name":"Public and Political Communication","url":"https://www.academia.edu/Documents/in/Public_and_Political_Communication?f_ri=4986","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=43681945]'), work: {"id":43681945,"title":"Public relations in public institutions: A research on the effectiveness of communication process","created_at":"2020-07-21T10:11:44.395-07:00","url":"https://www.academia.edu/43681945/Public_relations_in_public_institutions_A_research_on_the_effectiveness_of_communication_process?f_ri=4986","dom_id":"work_43681945","summary":"Public relations practitioners can assume many different roles in public institutions. The common goal of these different roles is to try to influence the attitudes, beliefs and behaviors of the target groups through effective communication strategies. Thus, support from the public is considered. In this study, it is aimed to find out the effective strategies to improve the quality of the relations with the target groups of public institutions. For this purpose, the relationship between the communicative process established by public institutions with their target groups and relational results were examined. The research conducted on 251 people revealed that perceived communicative skills of local public institutions had positive effects on public relations perceptions (trust, commitment, satisfaction). The most important dimension is satisfaction. On the other hand, a weak relationship was found between the communicative process and control mutuality. This finding indicates that public relations department is not effective in the decision making process in public institutions. The results of the research are proposed to improve the relational results between public institutions and target groups.\n","downloadable_attachments":[{"id":63984013,"asset_id":43681945,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":100352612,"first_name":"Engin","last_name":"Çelebi","domain_name":"cukurova","page_name":"EnginÇelebi","display_name":"Engin Çelebi","profile_url":"https://cukurova.academia.edu/Engin%C3%87elebi?f_ri=4986","photo":"https://0.academia-photos.com/100352612/21876016/34547197/s65_engin._elebi.jpg"}],"research_interests":[{"id":859,"name":"Communication","url":"https://www.academia.edu/Documents/in/Communication?f_ri=4986","nofollow":true},{"id":1073,"name":"Public Management","url":"https://www.academia.edu/Documents/in/Public_Management?f_ri=4986","nofollow":true},{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true},{"id":5469,"name":"Public and Political Communication","url":"https://www.academia.edu/Documents/in/Public_and_Political_Communication?f_ri=4986","nofollow":true},{"id":7369,"name":"Political communication","url":"https://www.academia.edu/Documents/in/Political_communication?f_ri=4986"},{"id":7390,"name":"Communication Management","url":"https://www.academia.edu/Documents/in/Communication_Management?f_ri=4986"},{"id":24804,"name":"Public sphere (Communication)","url":"https://www.academia.edu/Documents/in/Public_sphere_Communication_?f_ri=4986"},{"id":67328,"name":"Relationship Management","url":"https://www.academia.edu/Documents/in/Relationship_Management?f_ri=4986"},{"id":119534,"name":"Communication and Public Relations","url":"https://www.academia.edu/Documents/in/Communication_and_Public_Relations?f_ri=4986"},{"id":652497,"name":"Public Administration and Management","url":"https://www.academia.edu/Documents/in/Public_Administration_and_Management?f_ri=4986"},{"id":701341,"name":"Public Communication. Political Communication","url":"https://www.academia.edu/Documents/in/Public_Communication._Political_Communication?f_ri=4986"},{"id":1146629,"name":"Public Institutions","url":"https://www.academia.edu/Documents/in/Public_Institutions?f_ri=4986"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_20204814" data-work_id="20204814" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/20204814/Role_of_public_relations_in_crisis_management">Role of public relations in crisis management</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">This Project examines Role of public relations in crisis management, a study of Union Bank Plc. Garden Avenue Enugu. To achieve this, the survey research method was adopted. The researcher uses the number of the population as the sample... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_20204814" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">This Project examines Role of public relations in crisis management, a study of Union Bank Plc. Garden Avenue Enugu. To achieve this, the survey research method was adopted. The researcher uses the number of the population as the sample size; this is because the population is already small to reduce as we know that the purpose of sample size is to reduce the large number of population. Three research questions guided the study. Research findings showed that public relations play a vital role in crisis management. In view of these findings, the researcher recommended that every good organization must have public relations department, with well qualified staff and provide them with basic facilities to work with like security camera etc. The researcher suggested that Union Bank Plc. should imbibe public relations as a philosophy of management and all organization should be made to appreciate the place of public relations in the organization.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/20204814" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="42efbc04efa2f4355dd80aeaf46da61a" rel="nofollow" data-download="{"attachment_id":41066617,"asset_id":20204814,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/41066617/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="41377573" href="https://independent.academia.edu/HCoulibaly">Hawa Coulibaly</a><script data-card-contents-for-user="41377573" type="text/json">{"id":41377573,"first_name":"Hawa","last_name":"Coulibaly","domain_name":"independent","page_name":"HCoulibaly","display_name":"Hawa Coulibaly","profile_url":"https://independent.academia.edu/HCoulibaly?f_ri=4986","photo":"/images/s65_no_pic.png"}</script></span></span></li><li class="js-paper-rank-work_20204814 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="20204814"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 20204814, container: ".js-paper-rank-work_20204814", }); 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$(".js-view-count[data-work-id=20204814]").text(description); $(".js-view-count-work_20204814").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_20204814").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="20204814"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i></div><span class="InlineList-item-text u-textTruncate u-pl6x"><a class="InlineList-item-text" data-has-card-for-ri="4986" rel="nofollow" href="https://www.academia.edu/Documents/in/Public_Relations">Public Relations</a><script data-card-contents-for-ri="4986" type="text/json">{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true}</script></span></li><script>(function(){ if (false) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=20204814]'), work: {"id":20204814,"title":"Role of public relations in crisis management","created_at":"2016-01-12T18:06:34.866-08:00","url":"https://www.academia.edu/20204814/Role_of_public_relations_in_crisis_management?f_ri=4986","dom_id":"work_20204814","summary":"This Project examines Role of public relations in crisis management, a study of Union Bank Plc. Garden Avenue Enugu. To achieve this, the survey research method was adopted. The researcher uses the number of the population as the sample size; this is because the population is already small to reduce as we know that the purpose of sample size is to reduce the large number of population. Three research questions guided the study. Research findings showed that public relations play a vital role in crisis management. In view of these findings, the researcher recommended that every good organization must have public relations department, with well qualified staff and provide them with basic facilities to work with like security camera etc. The researcher suggested that Union Bank Plc. should imbibe public relations as a philosophy of management and all organization should be made to appreciate the place of public relations in the organization.","downloadable_attachments":[{"id":41066617,"asset_id":20204814,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":41377573,"first_name":"Hawa","last_name":"Coulibaly","domain_name":"independent","page_name":"HCoulibaly","display_name":"Hawa Coulibaly","profile_url":"https://independent.academia.edu/HCoulibaly?f_ri=4986","photo":"/images/s65_no_pic.png"}],"research_interests":[{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_35953136" data-work_id="35953136" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/35953136/%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0_%D0%B8_%D1%81%D0%B2%D1%8F%D0%B7%D0%B8_%D1%81_%D0%BE%D0%B1%D1%89%D0%B5%D1%81%D1%82%D0%B2%D0%B5%D0%BD%D0%BD%D0%BE%D1%81%D1%82%D1%8C%D1%8E_%D0%BF%D1%80%D0%BE%D1%84%D0%B5%D1%81%D1%81%D0%B8%D0%BE%D0%BD%D0%B0%D0%BB%D1%8C%D0%BD%D1%8B%D0%B5_%D0%BA%D0%BE%D0%BC%D0%BF%D0%B5%D1%82%D0%B5%D0%BD%D1%86%D0%B8%D0%B8_Professional_Competencies_for_Advertising_and_Public_Relations_">Реклама и связи с общественностью: профессиональные компетенции (Professional Competencies for Advertising and Public Relations)</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">А. Н. Чумиков, М. П. Бочаров, С. А. Самойленко. Реклама и связи с общественностью : профессиональные компетенции : учебное пособие. В настоящем учебном пособии впервые в российской практике комплексно представлены содержательные... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_35953136" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">А. Н. Чумиков, М. П. Бочаров, С. А. Самойленко. Реклама и связи с общественностью : профессиональные компетенции : учебное пособие. <br /> <br />В настоящем учебном пособии впервые в российской практике комплексно представлены содержательные аспекты рекламы и связей с общественностью, а также других видов современных маркетинговых коммуникаций. <br />За основу разделов книги взяты направления развития профессиональных компетенций, содержащиеся в утвержденных вариантах и проектных разработках Федерального государственного образовательного стандарта по специальности "Реклама и связи с общественностью". В учебном пособии аккумулированы теоретические разработки, а также многочисленные примеры из современной российской, европейской, американской практики.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/35953136" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="ea30605628f96efa39bfe1d572dd72c1" rel="nofollow" data-download="{"attachment_id":55835973,"asset_id":35953136,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/55835973/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="1296459" href="https://gmu.academia.edu/SergeiSamoilenko">Sergei A . Samoilenko</a><script data-card-contents-for-user="1296459" type="text/json">{"id":1296459,"first_name":"Sergei","last_name":"Samoilenko","domain_name":"gmu","page_name":"SergeiSamoilenko","display_name":"Sergei A . 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Н. Чумиков, М. П. Бочаров, С. А. Самойленко. Реклама и связи с общественностью : профессиональные компетенции : учебное пособие.\r\n\r\nВ настоящем учебном пособии впервые в российской практике комплексно представлены содержательные аспекты рекламы и связей с общественностью, а также других видов современных маркетинговых коммуникаций. \r\nЗа основу разделов книги взяты направления развития профессиональных компетенций, содержащиеся в утвержденных вариантах и проектных разработках Федерального государственного образовательного стандарта по специальности \"Реклама и связи с общественностью\". В учебном пособии аккумулированы теоретические разработки, а также многочисленные примеры из современной российской, европейской, американской практики.","downloadable_attachments":[{"id":55835973,"asset_id":35953136,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":1296459,"first_name":"Sergei","last_name":"Samoilenko","domain_name":"gmu","page_name":"SergeiSamoilenko","display_name":"Sergei A . Samoilenko","profile_url":"https://gmu.academia.edu/SergeiSamoilenko?f_ri=4986","photo":"https://0.academia-photos.com/1296459/477774/6932044/s65_sergei_a..samoilenko.jpg"}],"research_interests":[{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=4986","nofollow":true},{"id":389,"name":"Russian Studies","url":"https://www.academia.edu/Documents/in/Russian_Studies?f_ri=4986","nofollow":true},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=4986","nofollow":true},{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true},{"id":41863,"name":"Russia","url":"https://www.academia.edu/Documents/in/Russia?f_ri=4986"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_74303269" data-work_id="74303269" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/74303269/Social_media_adoption_among_Turkish_public_relations_professionals_A_survey_of_practitioners">Social media adoption among Turkish public relations professionals: A survey of practitioners</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Social media is emerging as an important public relations tool and empowers two way symmetrical communications with publics and stakeholders. PR professionals are confronted with the swift rise of social media that forces practitioners to... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_74303269" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Social media is emerging as an important public relations tool and empowers two way symmetrical communications with publics and stakeholders. PR professionals are confronted with the swift rise of social media that forces practitioners to pay due and timely attention. They are not only excited about utilizing these tools together with conventional media, but are also excited about speaking directly to their publics and stakeholders without the involvement of any intermediaries. Through the perspective of UTAUT model, this paper examines the social media adoption of PR professionals in Turkey and how they employ social media tools both internally and externally. We employed a web-based questionnaire to 126 PR professionals who are members of the Turkish Public Relations Association. Findings reveal that Turkish PR professionals highly appreciate the importance of social media in recent PR practice. However, not all social media tools are equally adopted; e-mail is the most, and virtual world applications are the least adopted social media. It is also found that in the future, social networks are expected to be the most important social media, while corporate web sites get the second and mobile phone (PDA) applications get the third rank.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/74303269" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="dff502a5d280b6d67bbf09dbdde4f8fa" rel="nofollow" data-download="{"attachment_id":82502541,"asset_id":74303269,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/82502541/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="1863529" href="https://yasar.academia.edu/OzlemAlikilic">Özlem Alikılıç</a><script data-card-contents-for-user="1863529" type="text/json">{"id":1863529,"first_name":"Özlem","last_name":"Alikılıç","domain_name":"yasar","page_name":"OzlemAlikilic","display_name":"Özlem Alikılıç","profile_url":"https://yasar.academia.edu/OzlemAlikilic?f_ri=4986","photo":"https://0.academia-photos.com/1863529/4161898/4847806/s65__zlem.alik_l_.jpg"}</script></span></span></li><li class="js-paper-rank-work_74303269 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="74303269"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 74303269, container: ".js-paper-rank-work_74303269", }); 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PR professionals are confronted with the swift rise of social media that forces practitioners to pay due and timely attention. They are not only excited about utilizing these tools together with conventional media, but are also excited about speaking directly to their publics and stakeholders without the involvement of any intermediaries. Through the perspective of UTAUT model, this paper examines the social media adoption of PR professionals in Turkey and how they employ social media tools both internally and externally. We employed a web-based questionnaire to 126 PR professionals who are members of the Turkish Public Relations Association. Findings reveal that Turkish PR professionals highly appreciate the importance of social media in recent PR practice. However, not all social media tools are equally adopted; e-mail is the most, and virtual world applications are the least adopted social media. It is also found that in the future, social networks are expected to be the most important social media, while corporate web sites get the second and mobile phone (PDA) applications get the third rank.","downloadable_attachments":[{"id":82502541,"asset_id":74303269,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":1863529,"first_name":"Özlem","last_name":"Alikılıç","domain_name":"yasar","page_name":"OzlemAlikilic","display_name":"Özlem Alikılıç","profile_url":"https://yasar.academia.edu/OzlemAlikilic?f_ri=4986","photo":"https://0.academia-photos.com/1863529/4161898/4847806/s65__zlem.alik_l_.jpg"}],"research_interests":[{"id":1452,"name":"Corporate Social Responsibility","url":"https://www.academia.edu/Documents/in/Corporate_Social_Responsibility?f_ri=4986","nofollow":true},{"id":4007,"name":"Crisis communication and management","url":"https://www.academia.edu/Documents/in/Crisis_communication_and_management?f_ri=4986","nofollow":true},{"id":4486,"name":"Political Science","url":"https://www.academia.edu/Documents/in/Political_Science?f_ri=4986","nofollow":true},{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true},{"id":19458,"name":"Public Relations \u0026 Social Media","url":"https://www.academia.edu/Documents/in/Public_Relations_and_Social_Media?f_ri=4986"},{"id":28430,"name":"Corporate Communications","url":"https://www.academia.edu/Documents/in/Corporate_Communications?f_ri=4986"},{"id":177125,"name":"Language Culture and Communication","url":"https://www.academia.edu/Documents/in/Language_Culture_and_Communication?f_ri=4986"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_29641933" data-work_id="29641933" 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O futuro é agora!</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest">Livro que reúne autores, acadêmicos e profissionais de RP para celebrar os 50 anos do Conselho Regional de RP da 3ª Região MG/ES. 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data-academia-share="Work/832246" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="192723" href="https://cbs.academia.edu/MetteMorsing">Mette Morsing</a><script data-card-contents-for-user="192723" type="text/json">{"id":192723,"first_name":"Mette","last_name":"Morsing","domain_name":"cbs","page_name":"MetteMorsing","display_name":"Mette Morsing","profile_url":"https://cbs.academia.edu/MetteMorsing?f_ri=4986","photo":"/images/s65_no_pic.png"}</script></span></span></li><li class="js-paper-rank-work_832246 InlineList-item 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philanthropy","url":"https://www.academia.edu/Documents/in/CSR_and_philanthropy?f_ri=4986"},{"id":231318,"name":"Agricultural","url":"https://www.academia.edu/Documents/in/Agricultural?f_ri=4986"},{"id":254800,"name":"Applied Science","url":"https://www.academia.edu/Documents/in/Applied_Science?f_ri=4986"},{"id":414316,"name":"EDS","url":"https://www.academia.edu/Documents/in/EDS?f_ri=4986"},{"id":752813,"name":"Chinese communication","url":"https://www.academia.edu/Documents/in/Chinese_communication?f_ri=4986"},{"id":892228,"name":"Corporate Social Responsibility (CSR)","url":"https://www.academia.edu/Documents/in/Corporate_Social_Responsibility_CSR_?f_ri=4986"},{"id":964607,"name":"Mask","url":"https://www.academia.edu/Documents/in/Mask?f_ri=4986"},{"id":1197942,"name":"Social Science","url":"https://www.academia.edu/Documents/in/Social_Science?f_ri=4986"},{"id":1199367,"name":"A","url":"https://www.academia.edu/Documents/in/A?f_ri=4986"},{"id":1208706,"name":"Environment","url":"https://www.academia.edu/Documents/in/Environment?f_ri=4986"},{"id":1457067,"name":"Questionnaire Survey","url":"https://www.academia.edu/Documents/in/Questionnaire_Survey?f_ri=4986"},{"id":1771631,"name":"Rdi","url":"https://www.academia.edu/Documents/in/Rdi?f_ri=4986"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_35125945 coauthored" data-work_id="35125945" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/35125945/Changing_Power_Perceptions_Public_Relations_Practitioners_and_Social_Media">Changing Power Perceptions: Public Relations Practitioners and Social Media</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Social media, now an indispensable part of our daily life, has changed the way public relations professionals work. Thus, this chapter endeavours to examine the power perceptions of public relations practitioners in terms of social media... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_35125945" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Social media, now an indispensable part of our daily life, has changed the way public relations professionals work. Thus, this chapter endeavours to examine the power perceptions of public relations practitioners in terms of social media usage for business purposes through an exploratory study and concludes with a discussion of three major issues arising from the literature review i.e. expert power, structural power, and prestige power. To this aim, 29 interviews were conducted with Turkish public relations professionals from diverse professional backgrounds, including public relations agencies, corporations and non-profit-organizations, in order to gain a deeper understanding. The results reveal that while Turkish public relations practitioners have already begun to utilise social media, they do not yet perceive social media as the major source of their own managerial power. The data acquired within the scope of the research highlights that participants perceive social media as an inevitable tool that has influence on all their expertise. However, only 8 participants believe that their social media usage had an impact on their structural authority within the corporation. Eventually, 22 of 29 participants claim that their ability to utilize social media positively affects their prestige power.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/35125945" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="9837c3de535fb97803417b5d38e37471" rel="nofollow" data-download="{"attachment_id":54987187,"asset_id":35125945,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/54987187/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="307181" href="https://iue.academia.edu/EbruUzunoglu">Ebru Uzunoglu</a><script data-card-contents-for-user="307181" type="text/json">{"id":307181,"first_name":"Ebru","last_name":"Uzunoglu","domain_name":"iue","page_name":"EbruUzunoglu","display_name":"Ebru Uzunoglu","profile_url":"https://iue.academia.edu/EbruUzunoglu?f_ri=4986","photo":"https://0.academia-photos.com/307181/75790/4678521/s65_ebru.uzunoglu.jpg"}</script></span></span><span class="u-displayInlineBlock InlineList-item-text"> and <span class="u-textDecorationUnderline u-clickable InlineList-item-text js-work-more-authors-35125945">+1</span><div class="hidden js-additional-users-35125945"><div><span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a href="https://hacettepe.academia.edu/MerveGen%C3%A7">Merve Genç</a></span></div></div></span><script>(function(){ var popoverSettings = { el: $('.js-work-more-authors-35125945'), placement: 'bottom', hide_delay: 200, html: true, content: function(){ return $('.js-additional-users-35125945').html(); 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container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_35125945 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="35125945"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 35125945; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=35125945]").text(description); $(".js-view-count-work_35125945").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_35125945").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="35125945"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">3</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="4986" rel="nofollow" href="https://www.academia.edu/Documents/in/Public_Relations">Public Relations</a>, <script data-card-contents-for-ri="4986" type="text/json">{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="19458" rel="nofollow" href="https://www.academia.edu/Documents/in/Public_Relations_and_Social_Media">Public Relations & Social Media</a>, <script data-card-contents-for-ri="19458" type="text/json">{"id":19458,"name":"Public Relations \u0026 Social Media","url":"https://www.academia.edu/Documents/in/Public_Relations_and_Social_Media?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="119534" rel="nofollow" href="https://www.academia.edu/Documents/in/Communication_and_Public_Relations">Communication and Public Relations</a><script data-card-contents-for-ri="119534" type="text/json">{"id":119534,"name":"Communication and Public Relations","url":"https://www.academia.edu/Documents/in/Communication_and_Public_Relations?f_ri=4986","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=35125945]'), work: {"id":35125945,"title":"Changing Power Perceptions: Public Relations Practitioners and Social Media","created_at":"2017-11-12T11:09:12.713-08:00","url":"https://www.academia.edu/35125945/Changing_Power_Perceptions_Public_Relations_Practitioners_and_Social_Media?f_ri=4986","dom_id":"work_35125945","summary":"Social media, now an indispensable part of our daily life, has changed the way public relations professionals work. Thus, this chapter endeavours to examine the power perceptions of public relations practitioners in terms of social media usage for business purposes through an exploratory study and concludes with a discussion of three major issues arising from the literature review i.e. expert power, structural power, and prestige power. To this aim, 29 interviews were conducted with Turkish public relations professionals from diverse professional backgrounds, including public relations agencies, corporations and non-profit-organizations, in order to gain a deeper understanding. The results reveal that while Turkish public relations practitioners have already begun to utilise social media, they do not yet perceive social media as the major source of their own managerial power. The data acquired within the scope of the research highlights that participants perceive social media as an inevitable tool that has influence on all their expertise. However, only 8 participants believe that their social media usage had an impact on their structural authority within the corporation. Eventually, 22 of 29 participants claim that their ability to utilize social media positively affects their prestige power.","downloadable_attachments":[{"id":54987187,"asset_id":35125945,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":307181,"first_name":"Ebru","last_name":"Uzunoglu","domain_name":"iue","page_name":"EbruUzunoglu","display_name":"Ebru Uzunoglu","profile_url":"https://iue.academia.edu/EbruUzunoglu?f_ri=4986","photo":"https://0.academia-photos.com/307181/75790/4678521/s65_ebru.uzunoglu.jpg"},{"id":1223080,"first_name":"Merve","last_name":"Genç","domain_name":"hacettepe","page_name":"MerveGenç","display_name":"Merve Genç","profile_url":"https://hacettepe.academia.edu/MerveGen%C3%A7?f_ri=4986","photo":"https://0.academia-photos.com/1223080/442417/15488968/s65_merve.gen_.jpg"}],"research_interests":[{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true},{"id":19458,"name":"Public Relations \u0026 Social Media","url":"https://www.academia.edu/Documents/in/Public_Relations_and_Social_Media?f_ri=4986","nofollow":true},{"id":119534,"name":"Communication and Public Relations","url":"https://www.academia.edu/Documents/in/Communication_and_Public_Relations?f_ri=4986","nofollow":true}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_29598124" data-work_id="29598124" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/29598124/THE_USES_AND_GRATIFICATIONS_OF_SOCIAL_MEDIA">THE USES AND GRATIFICATIONS OF SOCIAL MEDIA</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">This research is aimed at exploring the uses and gratifications of social media by the Erand Court Residents in Midrand, Johannesburg, Gauteng. Social media is used amongst friends, and loved ones as another form of communication in order... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_29598124" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">This research is aimed at exploring the uses and gratifications of social media by the Erand Court Residents in Midrand, Johannesburg, Gauteng. Social media is used amongst friends, and loved ones as another form of communication in order to receive feedback instantaneously. Social media is sometimes used to strengthen relationships, personally and professionally. As a result the social media evolution and trends has transformed communication tremendously.<br />In the case of Erand Court complex in Midrand, the main stakeholders of the consists of residents, property owners, estate agency, the body corporate and the municipality and so forth. The Erand court body corporate has the responsibility to keep these stakeholders informed of their activities and be able to receive feedback from them on the services they receive. In addition the residents more specifically have family-like living arrangements and also have vibrant lifestyle of which most revolves in the circle of friends. Therefore social media is more important to them when they want to keep up to date with their friend and in the lives of their loved ones and colleagues.<br />Erand Court complex is not yet exposed to alternative forms of communication and still dwells on the traditional forms of communication such as sending out letters to convey key important messages. Therefore it was important to investigate what social media the residents are using and for what reason in order for the body corporate to develop an alternative form of communication that would provide them with instant feedback.<br />In order to achieve this, the body corporate has to ensure that communication methods used are able to keep the conversations going between the residents and other key stakeholders. This research study is aimed at exploring the uses and gratifications of social media by the tenants in order to help the body corporate find a better way to communicate with stakeholders and ensure that messages are delivered on time with<br />feedback being able to come instantly form all residents who have concerns or suggestions about certain issues of concern with the complex.<br />Social media is often taken for granted without realizing the power it has at influencing the opinion or circulating the news, hence it is vital for any organization or area of business to have social media as part of their communication strategy. After all, communication in its nature has to be a two way symmetrical activity where or message sender is able to get feedback swiftly or the other way around.<br />Social media helps communication participants achieve this amicably. Though, the social media have the responsibility to educate themselves about the social media platforms they choose to be feature in including its advantages and the disadvantages. In most cases social media has become a threat to the society, such as promoting hate speech, violence, and expression. This is a challenge most people are facing because they choose not to educate themselves, and in this study is is explained how people feel about having social media privacy settings.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/29598124" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="e139bc36c9f4df4d1455160abb55f55b" rel="nofollow" data-download="{"attachment_id":50039696,"asset_id":29598124,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/50039696/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="5594625" href="https://johannesburg.academia.edu/LoyisoNgcongo">Loyiso C Ngcongo</a><script data-card-contents-for-user="5594625" type="text/json">{"id":5594625,"first_name":"Loyiso","last_name":"Ngcongo","domain_name":"johannesburg","page_name":"LoyisoNgcongo","display_name":"Loyiso C Ngcongo","profile_url":"https://johannesburg.academia.edu/LoyisoNgcongo?f_ri=4986","photo":"https://gravatar.com/avatar/bdd04a304d307dbe0a8b140b8b632665?s=65"}</script></span></span></li><li class="js-paper-rank-work_29598124 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="29598124"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 29598124, container: ".js-paper-rank-work_29598124", }); 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$(".js-view-count[data-work-id=29598124]").text(description); $(".js-view-count-work_29598124").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_29598124").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="29598124"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">9</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="239" rel="nofollow" href="https://www.academia.edu/Documents/in/Intrapersonal_Communications">Intrapersonal Communications</a>, <script data-card-contents-for-ri="239" type="text/json">{"id":239,"name":"Intrapersonal Communications","url":"https://www.academia.edu/Documents/in/Intrapersonal_Communications?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="923" rel="nofollow" href="https://www.academia.edu/Documents/in/Technology">Technology</a>, <script data-card-contents-for-ri="923" type="text/json">{"id":923,"name":"Technology","url":"https://www.academia.edu/Documents/in/Technology?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="928" rel="nofollow" href="https://www.academia.edu/Documents/in/Media_Studies">Media Studies</a>, <script data-card-contents-for-ri="928" type="text/json">{"id":928,"name":"Media Studies","url":"https://www.academia.edu/Documents/in/Media_Studies?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="933" rel="nofollow" href="https://www.academia.edu/Documents/in/New_Media">New Media</a><script data-card-contents-for-ri="933" type="text/json">{"id":933,"name":"New Media","url":"https://www.academia.edu/Documents/in/New_Media?f_ri=4986","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=29598124]'), work: {"id":29598124,"title":"THE USES AND GRATIFICATIONS OF SOCIAL MEDIA","created_at":"2016-11-01T14:39:45.924-07:00","url":"https://www.academia.edu/29598124/THE_USES_AND_GRATIFICATIONS_OF_SOCIAL_MEDIA?f_ri=4986","dom_id":"work_29598124","summary":"This research is aimed at exploring the uses and gratifications of social media by the Erand Court Residents in Midrand, Johannesburg, Gauteng. Social media is used amongst friends, and loved ones as another form of communication in order to receive feedback instantaneously. Social media is sometimes used to strengthen relationships, personally and professionally. As a result the social media evolution and trends has transformed communication tremendously.\nIn the case of Erand Court complex in Midrand, the main stakeholders of the consists of residents, property owners, estate agency, the body corporate and the municipality and so forth. The Erand court body corporate has the responsibility to keep these stakeholders informed of their activities and be able to receive feedback from them on the services they receive. In addition the residents more specifically have family-like living arrangements and also have vibrant lifestyle of which most revolves in the circle of friends. Therefore social media is more important to them when they want to keep up to date with their friend and in the lives of their loved ones and colleagues.\nErand Court complex is not yet exposed to alternative forms of communication and still dwells on the traditional forms of communication such as sending out letters to convey key important messages. Therefore it was important to investigate what social media the residents are using and for what reason in order for the body corporate to develop an alternative form of communication that would provide them with instant feedback.\nIn order to achieve this, the body corporate has to ensure that communication methods used are able to keep the conversations going between the residents and other key stakeholders. This research study is aimed at exploring the uses and gratifications of social media by the tenants in order to help the body corporate find a better way to communicate with stakeholders and ensure that messages are delivered on time with\nfeedback being able to come instantly form all residents who have concerns or suggestions about certain issues of concern with the complex.\nSocial media is often taken for granted without realizing the power it has at influencing the opinion or circulating the news, hence it is vital for any organization or area of business to have social media as part of their communication strategy. After all, communication in its nature has to be a two way symmetrical activity where or message sender is able to get feedback swiftly or the other way around.\nSocial media helps communication participants achieve this amicably. Though, the social media have the responsibility to educate themselves about the social media platforms they choose to be feature in including its advantages and the disadvantages. In most cases social media has become a threat to the society, such as promoting hate speech, violence, and expression. This is a challenge most people are facing because they choose not to educate themselves, and in this study is is explained how people feel about having social media privacy settings.","downloadable_attachments":[{"id":50039696,"asset_id":29598124,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":5594625,"first_name":"Loyiso","last_name":"Ngcongo","domain_name":"johannesburg","page_name":"LoyisoNgcongo","display_name":"Loyiso C Ngcongo","profile_url":"https://johannesburg.academia.edu/LoyisoNgcongo?f_ri=4986","photo":"https://gravatar.com/avatar/bdd04a304d307dbe0a8b140b8b632665?s=65"}],"research_interests":[{"id":239,"name":"Intrapersonal Communications","url":"https://www.academia.edu/Documents/in/Intrapersonal_Communications?f_ri=4986","nofollow":true},{"id":923,"name":"Technology","url":"https://www.academia.edu/Documents/in/Technology?f_ri=4986","nofollow":true},{"id":928,"name":"Media Studies","url":"https://www.academia.edu/Documents/in/Media_Studies?f_ri=4986","nofollow":true},{"id":933,"name":"New Media","url":"https://www.academia.edu/Documents/in/New_Media?f_ri=4986","nofollow":true},{"id":2869,"name":"Digital Media","url":"https://www.academia.edu/Documents/in/Digital_Media?f_ri=4986"},{"id":4730,"name":"Mass Communication","url":"https://www.academia.edu/Documents/in/Mass_Communication?f_ri=4986"},{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986"},{"id":9246,"name":"Social Media","url":"https://www.academia.edu/Documents/in/Social_Media?f_ri=4986"},{"id":78651,"name":"Communication Science","url":"https://www.academia.edu/Documents/in/Communication_Science?f_ri=4986"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_3465799" data-work_id="3465799" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" rel="nofollow" href="https://www.academia.edu/3465799/strategic_planning_for_public_relations_by_Ronald_D_Smith_APR_Buffalo_State_College">strategic planning for public relations by Ronald D. Smith, APR Buffalo State College</a></div></div><div class="u-pb4x u-mt3x"></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/3465799" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="2846885" href="https://galatasaray.academia.edu/CHEHOUOussoumanou">Chehou OUSSOUMANOU</a><script data-card-contents-for-user="2846885" type="text/json">{"id":2846885,"first_name":"Chehou","last_name":"OUSSOUMANOU","domain_name":"galatasaray","page_name":"CHEHOUOussoumanou","display_name":"Chehou OUSSOUMANOU","profile_url":"https://galatasaray.academia.edu/CHEHOUOussoumanou?f_ri=4986","photo":"https://0.academia-photos.com/2846885/935147/18658652/s65_chehou.oussoumanou.jpg"}</script></span></span></li><li class="js-paper-rank-work_3465799 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="3465799"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 3465799, container: ".js-paper-rank-work_3465799", }); 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$(".js-view-count[data-work-id=3465799]").text(description); $(".js-view-count-work_3465799").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_3465799").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="3465799"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">10</a>  </div><span class="InlineList-item-text u-textTruncate u-pl10x"><a class="InlineList-item-text" data-has-card-for-ri="4986" rel="nofollow" href="https://www.academia.edu/Documents/in/Public_Relations">Public Relations</a>, <script data-card-contents-for-ri="4986" type="text/json">{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="5416" rel="nofollow" href="https://www.academia.edu/Documents/in/Media_effects">Media effects</a>, <script data-card-contents-for-ri="5416" type="text/json">{"id":5416,"name":"Media effects","url":"https://www.academia.edu/Documents/in/Media_effects?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="7739" rel="nofollow" href="https://www.academia.edu/Documents/in/Strategic_Planning">Strategic Planning</a>, <script data-card-contents-for-ri="7739" type="text/json">{"id":7739,"name":"Strategic Planning","url":"https://www.academia.edu/Documents/in/Strategic_Planning?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="9218" rel="nofollow" href="https://www.academia.edu/Documents/in/Strategic_Communication">Strategic Communication</a><script data-card-contents-for-ri="9218" type="text/json">{"id":9218,"name":"Strategic Communication","url":"https://www.academia.edu/Documents/in/Strategic_Communication?f_ri=4986","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=3465799]'), work: {"id":3465799,"title":"strategic planning for public relations by Ronald D. 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As a result, there is limited knowledge on crisis communication from the perspective of public... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_8429786" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Research on crisis communication has traditionally focused on private organisations’ reputation and blame avoidance strategies. As a result, there is limited knowledge on crisis communication from the perspective of public organisations.This is troublesome as public organisations have substantial responsibilities for preparing, communicating and managing large-scale crisis events. In order to be able to better conceptualise public organisations’ crisis communication, a typology based on communication aims and orientations is introduced. According to the typology, public organisations engage in two dimensions of crisis communication: reputation-oriented vs. resilience-oriented and strategic vs. operational.These dimensions are illustrated and discussed by empirical examples from the Queensland floods of 2010/2011.The paper ends with a discussion on how to understand these dimensions of crisis communication in relation to public organisations’ priorities, processes and practices.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/8429786" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="4a77580689a73e46d570f63288a27fe7" rel="nofollow" data-download="{"attachment_id":36599787,"asset_id":8429786,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/36599787/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="3340590" href="https://fhs.academia.edu/evaolsson">Eva-Karin Olsson</a><script data-card-contents-for-user="3340590" type="text/json">{"id":3340590,"first_name":"Eva-Karin","last_name":"Olsson","domain_name":"fhs","page_name":"evaolsson","display_name":"Eva-Karin Olsson","profile_url":"https://fhs.academia.edu/evaolsson?f_ri=4986","photo":"https://0.academia-photos.com/3340590/5262750/6017734/s65_eva-karin.olsson.jpg"}</script></span></span></li><li class="js-paper-rank-work_8429786 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="8429786"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 8429786, container: ".js-paper-rank-work_8429786", }); 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$(".js-view-count[data-work-id=8429786]").text(description); $(".js-view-count-work_8429786").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_8429786").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="8429786"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">3</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="4986" rel="nofollow" href="https://www.academia.edu/Documents/in/Public_Relations">Public Relations</a>, <script data-card-contents-for-ri="4986" type="text/json">{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="7095" rel="nofollow" href="https://www.academia.edu/Documents/in/Crisis_Communication">Crisis Communication</a>, <script data-card-contents-for-ri="7095" type="text/json">{"id":7095,"name":"Crisis Communication","url":"https://www.academia.edu/Documents/in/Crisis_Communication?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="7369" rel="nofollow" href="https://www.academia.edu/Documents/in/Political_communication">Political communication</a><script data-card-contents-for-ri="7369" type="text/json">{"id":7369,"name":"Political communication","url":"https://www.academia.edu/Documents/in/Political_communication?f_ri=4986","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=8429786]'), work: {"id":8429786,"title":"Crisis Communication in Public Organisations: Dimensions of Crisis Communication Revisited","created_at":"2014-09-21T20:33:59.656-07:00","url":"https://www.academia.edu/8429786/Crisis_Communication_in_Public_Organisations_Dimensions_of_Crisis_Communication_Revisited?f_ri=4986","dom_id":"work_8429786","summary":"Research on crisis communication has traditionally focused on private organisations’ reputation and blame avoidance strategies. As a result, there is limited knowledge on crisis communication from the perspective of public organisations.This is troublesome as public organisations have substantial responsibilities for preparing, communicating and managing large-scale crisis events. In order to be able to better conceptualise public organisations’ crisis communication, a typology based on communication aims and orientations is introduced. According to the typology, public organisations engage in two dimensions of crisis communication: reputation-oriented vs. resilience-oriented and strategic vs. operational.These dimensions are illustrated and discussed by empirical examples from the Queensland floods of 2010/2011.The paper ends with a discussion on how to understand these dimensions of crisis communication in relation to public organisations’ priorities, processes and practices.","downloadable_attachments":[{"id":36599787,"asset_id":8429786,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":3340590,"first_name":"Eva-Karin","last_name":"Olsson","domain_name":"fhs","page_name":"evaolsson","display_name":"Eva-Karin Olsson","profile_url":"https://fhs.academia.edu/evaolsson?f_ri=4986","photo":"https://0.academia-photos.com/3340590/5262750/6017734/s65_eva-karin.olsson.jpg"}],"research_interests":[{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true},{"id":7095,"name":"Crisis Communication","url":"https://www.academia.edu/Documents/in/Crisis_Communication?f_ri=4986","nofollow":true},{"id":7369,"name":"Political communication","url":"https://www.academia.edu/Documents/in/Political_communication?f_ri=4986","nofollow":true}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_22848281" data-work_id="22848281" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/22848281/Sports_fans_as_crisis_communicators_on_social_media_websites">Sports fans as crisis communicators on social media websites</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Previous research has analyzed how organizations publicly respond in crisis situations. This study addresses a sports crisis, the University of Miami NCAA investigation, as an avenue for exploring how fans become surrogates for... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_22848281" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Previous research has analyzed how organizations publicly respond in crisis situations. This study addresses a sports crisis, the University of Miami NCAA investigation, as an avenue for exploring how fans become surrogates for organizational crisis responses via the social media entity, Twitter. Using Coombs's (2007) strategy for reputation repair, analysis of 75 highly identified Miami fans with over 42,000 Twitter followers shows that fans were most likely to engage in (a) ingratiation, (b) reminder, (c) attack the accuser, and (d) divert attention as primary methods of coping with the scandal. New methods for reputation repair were also found within the analysis and implications for organizations, academic institutions, sports research, and crisis communication theory are articulated.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/22848281" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="11e08cfa2ddafad3fc6df052d575a519" rel="nofollow" data-download="{"attachment_id":43391476,"asset_id":22848281,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/43391476/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="34330413" href="https://alabama.academia.edu/AndrewCBillings">Andrew C. Billings</a><script data-card-contents-for-user="34330413" type="text/json">{"id":34330413,"first_name":"Andrew C.","last_name":"Billings","domain_name":"alabama","page_name":"AndrewCBillings","display_name":"Andrew C. 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This study addresses a sports crisis, the University of Miami NCAA investigation, as an avenue for exploring how fans become surrogates for organizational crisis responses via the social media entity, Twitter. Using Coombs's (2007) strategy for reputation repair, analysis of 75 highly identified Miami fans with over 42,000 Twitter followers shows that fans were most likely to engage in (a) ingratiation, (b) reminder, (c) attack the accuser, and (d) divert attention as primary methods of coping with the scandal. New methods for reputation repair were also found within the analysis and implications for organizations, academic institutions, sports research, and crisis communication theory are articulated.","downloadable_attachments":[{"id":43391476,"asset_id":22848281,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":34330413,"first_name":"Andrew C.","last_name":"Billings","domain_name":"alabama","page_name":"AndrewCBillings","display_name":"Andrew C. 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u-fw300 u-lineHeight1_5 u-tcGrayDarkest">This study is about the Supply Chain Management</div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/35856871" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="83207e27ec3305ab1989f805f5cf1365" rel="nofollow" data-download="{"attachment_id":55735512,"asset_id":35856871,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" 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class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest">The paper discusses the role that Islamic values can play in articulating Islam as an ethical tradition that can shape the international relations.</div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/7025305" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="a0cb4080cd8ad9e58d50974a005b7654" rel="nofollow" data-download="{"attachment_id":33683063,"asset_id":7025305,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen 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Policies That Counter Islamic Terrorism","url":"https://www.academia.edu/Documents/in/Domestic_and_International_State_Policies_That_Counter_Islamic_Terrorism?f_ri=4986"},{"id":1223709,"name":"Islamic law and jurisprudence","url":"https://www.academia.edu/Documents/in/Islamic_law_and_jurisprudence-1?f_ri=4986"},{"id":1223710,"name":"Muslim philosophy and thought","url":"https://www.academia.edu/Documents/in/Muslim_philosophy_and_thought?f_ri=4986"},{"id":1223711,"name":"Contemporary Muslim society","url":"https://www.academia.edu/Documents/in/Contemporary_Muslim_society?f_ri=4986"},{"id":1723635,"name":"Public Policy","url":"https://www.academia.edu/Documents/in/Public_Policy?f_ri=4986"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_9277822" data-work_id="9277822" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/9277822/Organizational_Crisis_Communication_A_Multivocal_Approach_London_SAGE_Publications_2016">Organizational Crisis Communication: A Multivocal Approach. London: SAGE Publications, 2016.</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more dynamic and complex understanding of... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_9277822" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more dynamic and complex understanding of organizational crises if we focus not only on the crisis communication produced by the organization in crisis but also take into account the many other voices who start communicating when a crisis breaks out (e.g., the news media, customers, employees, trade associations, politicians, activist groups, and PR experts).<br /><br />Aimed at an audience of students in corporate communication, public relations, and management and organization studies, the book provides:<br />• An in-depth overview of the five key dimensions of organizational crises, crisis management and crisis communication.<br />• A comprehensive introduction to the theory of the Rhetorical Arena and the multivocal approach to crisis communication, including some of the most important voices inside the arena.<br />• A series of important (inter)national case studies and case examples in each chapter. <br />• A companion website with learning resources for both teachers and students.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/9277822" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="2ffad9e274339a5fda910a952763a5b9" rel="nofollow" data-download="{"attachment_id":47901416,"asset_id":9277822,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/47901416/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="52808" href="https://independent.academia.edu/FinnFrandsen">Finn Frandsen</a><script data-card-contents-for-user="52808" type="text/json">{"id":52808,"first_name":"Finn","last_name":"Frandsen","domain_name":"independent","page_name":"FinnFrandsen","display_name":"Finn Frandsen","profile_url":"https://independent.academia.edu/FinnFrandsen?f_ri=4986","photo":"https://0.academia-photos.com/52808/15912/26502046/s65_finn.frandsen.jpg"}</script></span></span></li><li class="js-paper-rank-work_9277822 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="9277822"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 9277822, container: ".js-paper-rank-work_9277822", }); });</script></li><li class="js-percentile-work_9277822 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" style="display: none">•</span><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 9277822; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-percentile-work_9277822"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_9277822 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="9277822"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 9277822; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=9277822]").text(description); $(".js-view-count-work_9277822").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_9277822").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="9277822"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">5</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="4007" rel="nofollow" href="https://www.academia.edu/Documents/in/Crisis_communication_and_management">Crisis communication and management</a>, <script data-card-contents-for-ri="4007" type="text/json">{"id":4007,"name":"Crisis communication and management","url":"https://www.academia.edu/Documents/in/Crisis_communication_and_management?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="4986" rel="nofollow" href="https://www.academia.edu/Documents/in/Public_Relations">Public Relations</a>, <script data-card-contents-for-ri="4986" type="text/json">{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="5521" rel="nofollow" href="https://www.academia.edu/Documents/in/Crisis_Management">Crisis Management</a>, <script data-card-contents-for-ri="5521" type="text/json">{"id":5521,"name":"Crisis Management","url":"https://www.academia.edu/Documents/in/Crisis_Management?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="7095" rel="nofollow" href="https://www.academia.edu/Documents/in/Crisis_Communication">Crisis Communication</a><script data-card-contents-for-ri="7095" type="text/json">{"id":7095,"name":"Crisis Communication","url":"https://www.academia.edu/Documents/in/Crisis_Communication?f_ri=4986","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=9277822]'), work: {"id":9277822,"title":"Organizational Crisis Communication: A Multivocal Approach. London: SAGE Publications, 2016.","created_at":"2014-11-12T16:18:19.333-08:00","url":"https://www.academia.edu/9277822/Organizational_Crisis_Communication_A_Multivocal_Approach_London_SAGE_Publications_2016?f_ri=4986","dom_id":"work_9277822","summary":"This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more dynamic and complex understanding of organizational crises if we focus not only on the crisis communication produced by the organization in crisis but also take into account the many other voices who start communicating when a crisis breaks out (e.g., the news media, customers, employees, trade associations, politicians, activist groups, and PR experts).\n\nAimed at an audience of students in corporate communication, public relations, and management and organization studies, the book provides:\n•\tAn in-depth overview of the five key dimensions of organizational crises, crisis management and crisis communication.\n•\tA comprehensive introduction to the theory of the Rhetorical Arena and the multivocal approach to crisis communication, including some of the most important voices inside the arena.\n•\tA series of important (inter)national case studies and case examples in each chapter. \n•\tA companion website with learning resources for both teachers and students.","downloadable_attachments":[{"id":47901416,"asset_id":9277822,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":52808,"first_name":"Finn","last_name":"Frandsen","domain_name":"independent","page_name":"FinnFrandsen","display_name":"Finn Frandsen","profile_url":"https://independent.academia.edu/FinnFrandsen?f_ri=4986","photo":"https://0.academia-photos.com/52808/15912/26502046/s65_finn.frandsen.jpg"}],"research_interests":[{"id":4007,"name":"Crisis communication and management","url":"https://www.academia.edu/Documents/in/Crisis_communication_and_management?f_ri=4986","nofollow":true},{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true},{"id":5521,"name":"Crisis Management","url":"https://www.academia.edu/Documents/in/Crisis_Management?f_ri=4986","nofollow":true},{"id":7095,"name":"Crisis Communication","url":"https://www.academia.edu/Documents/in/Crisis_Communication?f_ri=4986","nofollow":true},{"id":591344,"name":"Risk and crisis management","url":"https://www.academia.edu/Documents/in/Risk_and_crisis_management?f_ri=4986"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_41348218" data-work_id="41348218" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/41348218/CORPORATE_IMPRESSION_MANAGEMENT_ON_SOCIAL_MEDIA_TENYEARCHALLENGE_TREND_SOSYAL_MEDYADA_KURUMSAL_IZLENIM_YONETIMI_TENYEARCHALLENGE_AKIMI20191218_26122_1b3apdv">CORPORATE IMPRESSION MANAGEMENT ON SOCIAL MEDIA: #TENYEARCHALLENGE TREND - SOSYAL MEDYADA KURUMSAL IZLENIM YONETIMI TENYEARCHALLENGE AKIMI20191218 26122 1b3apdv</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Nowadays, corporations, which want to keep their target audiences with various promotional content and to maintain their communication with their audiences, have the opportunity to make more current and effective sharing on social media.... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_41348218" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Nowadays, corporations, which want to keep their target audiences with various promotional content and to maintain their communication with their audiences, have the opportunity to make more current and effective sharing on social media. Corporations that have strong and continuous communication with their target audiences can be perceived especially with a more positive image among others, and this provides important advantages to corporations. Instant and continuous communication efforts taking into consideration the characteristics and expectations of the target audience can also make the positive image of the institutions continuous. This would help the organization to reach more customers, become more known and more preferred. In the second week of January 2019 as well as all over the world also in Turkey "ten year challenge" movement began on social media. Nearly users of all ages wanted to show to their friends the changes they have experienced ten years ago and ten years later by sharing their photos on their social media accounts with the #tenyearchallenge tag. Companies from various sectors had been involved in this trend in order to show the 10-year changes of themselves to their target audience.<br />The aim of this study is to analyze how the companies make an impression on their target audience. While the data of this study were obtained, the companies identified by Mediacat Magazine were included in the study. The study was limited to the most well-known companies whose products are considered to be preferred by the public. The visuals shared by ten companies identified by the researcher with the # 10yearchallenge tag and the texts expressed together with the visuals were evaluated by content analysis method. According to the findings of the study, companies are more open to change, innovative, energetic, attractive, high quality. According to the analysis based on corporate impression management tactics; corporations used tactics of ingratiation and organizational promotion.<br />ÖZET <br />Günümüzde çeşitli tanıtım içerikleriyle hedef kitlelerini elinde tutmak ve kitleleriyle iletişimlerini sürekli devam ettirmek isteyen kurumlar, sosyal medyada daha güncel ve etkili paylaşımlar yapabilme olanağına sahiptir. Hedef kitleleriyle iletişimi güçlü ve sürekli olan kurumlar diğerleri arasında özellikle daha olumlu bir imajla algılanabilmekte ve bu durum kurumlara önemli avantajlar sağlamaktadır. Hedef kitlenin özellik ve beklentileri dikkate alınarak anlık ve sürekli yapılan iletişim çabaları kurumların olumlu imajlarını da sürekli kılabilmektedir. Bu ise kurumun daha çok müşteriye ulaşmasına, daha çok tanınmasına ve daha çok tercih edilmesine katkı sağlayacaktır. 2019 Ocak ayının ikinci haftasında tüm dünyada olduğu gibi Türkiye'de de sosyal medya ortamlarında "ten year challenge" akımı başlamıştır. Neredeyse her yaştan sosyal medya kullanıcısı, sosyal medya hesaplarında fotoğraflarını #tenyearchallenge etiketiyle paylaşarak on yıl önce ve on yıl sonra yaşadıkları değişiklikleri arkadaşlarına göstermek istedi. Çok çeşitli firmalarda 10 yıllık değişimlerini hedef kitlelerine göstermek için bu akıma dahil olmuşlardır. Bu çalışmanın amacı paylaşım yapan şirketlerin hedef kitleleri nezdinde nasıl bir izlenim bıraktıklarını değerlendirmektir. Bu çalışmanın verileri elde edilirken Mediacat Dergisi tarafından belirlenen firmalar çalışmaya dahil edilmiştir. Çalışma kamuoyu nezdinde en çok bilinen ve ürünleri tercih edildiği öngörülen firmalarla sınırlandırılmıştır. Araştırmacı tarafından belirlenen on firmanın #10yearchallenge etiketiyle paylaştıkları görseller ve görsellerle birlikte ifade edilen metinler içerik analizi yöntemi ile değerlendirilmiştir. Çalışmadan elde edilen bulgulara göre, firmalar kendilerini daha çok değişime açık, yenilikçi, enerjik, çekici, kaliteli olarak göstermek istediği sonucuna varılmıştır. Kurumsal İzlenim yönetimi taktikleri esas alınarak yapılan analize göre; kurumlar en çok kendini sevdirme ve kurumsal tanıtım taktiğini kullanmıştır.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/41348218" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="735aa28c0f23c3ff632967203084f565" rel="nofollow" data-download="{"attachment_id":61550413,"asset_id":41348218,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/61550413/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="5822481" href="https://erbakan.academia.edu/SalihG%C3%BCrb%C3%BCz">Assoc. Prof. Dr. Salih Gürbüz</a><script data-card-contents-for-user="5822481" type="text/json">{"id":5822481,"first_name":"Assoc. Prof. Dr. Salih","last_name":"Gürbüz","domain_name":"erbakan","page_name":"SalihGürbüz","display_name":"Assoc. Prof. Dr. Salih Gürbüz","profile_url":"https://erbakan.academia.edu/SalihG%C3%BCrb%C3%BCz?f_ri=4986","photo":"https://0.academia-photos.com/5822481/17368346/20075069/s65_salih.g_rb_z.jpg"}</script></span></span></li><li class="js-paper-rank-work_41348218 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="41348218"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 41348218, container: ".js-paper-rank-work_41348218", }); });</script></li><li class="js-percentile-work_41348218 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" style="display: none">•</span><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 41348218; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-percentile-work_41348218"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_41348218 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="41348218"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 41348218; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=41348218]").text(description); $(".js-view-count-work_41348218").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_41348218").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="41348218"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">11</a>  </div><span class="InlineList-item-text u-textTruncate u-pl10x"><a class="InlineList-item-text" data-has-card-for-ri="4986" rel="nofollow" href="https://www.academia.edu/Documents/in/Public_Relations">Public Relations</a>, <script data-card-contents-for-ri="4986" type="text/json">{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="9246" rel="nofollow" href="https://www.academia.edu/Documents/in/Social_Media">Social Media</a>, <script data-card-contents-for-ri="9246" type="text/json">{"id":9246,"name":"Social Media","url":"https://www.academia.edu/Documents/in/Social_Media?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="10236" rel="nofollow" href="https://www.academia.edu/Documents/in/Corporate_Image">Corporate Image</a>, <script data-card-contents-for-ri="10236" type="text/json">{"id":10236,"name":"Corporate Image","url":"https://www.academia.edu/Documents/in/Corporate_Image?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="14962" rel="nofollow" href="https://www.academia.edu/Documents/in/Brand_Image">Brand Image</a><script data-card-contents-for-ri="14962" type="text/json">{"id":14962,"name":"Brand Image","url":"https://www.academia.edu/Documents/in/Brand_Image?f_ri=4986","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=41348218]'), work: {"id":41348218,"title":"CORPORATE IMPRESSION MANAGEMENT ON SOCIAL MEDIA: #TENYEARCHALLENGE TREND - SOSYAL MEDYADA KURUMSAL IZLENIM YONETIMI TENYEARCHALLENGE AKIMI20191218 26122 1b3apdv","created_at":"2019-12-18T06:07:12.343-08:00","url":"https://www.academia.edu/41348218/CORPORATE_IMPRESSION_MANAGEMENT_ON_SOCIAL_MEDIA_TENYEARCHALLENGE_TREND_SOSYAL_MEDYADA_KURUMSAL_IZLENIM_YONETIMI_TENYEARCHALLENGE_AKIMI20191218_26122_1b3apdv?f_ri=4986","dom_id":"work_41348218","summary":"Nowadays, corporations, which want to keep their target audiences with various promotional content and to maintain their communication with their audiences, have the opportunity to make more current and effective sharing on social media. Corporations that have strong and continuous communication with their target audiences can be perceived especially with a more positive image among others, and this provides important advantages to corporations. Instant and continuous communication efforts taking into consideration the characteristics and expectations of the target audience can also make the positive image of the institutions continuous. This would help the organization to reach more customers, become more known and more preferred. In the second week of January 2019 as well as all over the world also in Turkey \"ten year challenge\" movement began on social media. Nearly users of all ages wanted to show to their friends the changes they have experienced ten years ago and ten years later by sharing their photos on their social media accounts with the #tenyearchallenge tag. Companies from various sectors had been involved in this trend in order to show the 10-year changes of themselves to their target audience.\nThe aim of this study is to analyze how the companies make an impression on their target audience. While the data of this study were obtained, the companies identified by Mediacat Magazine were included in the study. The study was limited to the most well-known companies whose products are considered to be preferred by the public. The visuals shared by ten companies identified by the researcher with the # 10yearchallenge tag and the texts expressed together with the visuals were evaluated by content analysis method. According to the findings of the study, companies are more open to change, innovative, energetic, attractive, high quality. According to the analysis based on corporate impression management tactics; corporations used tactics of ingratiation and organizational promotion.\nÖZET \nGünümüzde çeşitli tanıtım içerikleriyle hedef kitlelerini elinde tutmak ve kitleleriyle iletişimlerini sürekli devam ettirmek isteyen kurumlar, sosyal medyada daha güncel ve etkili paylaşımlar yapabilme olanağına sahiptir. Hedef kitleleriyle iletişimi güçlü ve sürekli olan kurumlar diğerleri arasında özellikle daha olumlu bir imajla algılanabilmekte ve bu durum kurumlara önemli avantajlar sağlamaktadır. Hedef kitlenin özellik ve beklentileri dikkate alınarak anlık ve sürekli yapılan iletişim çabaları kurumların olumlu imajlarını da sürekli kılabilmektedir. Bu ise kurumun daha çok müşteriye ulaşmasına, daha çok tanınmasına ve daha çok tercih edilmesine katkı sağlayacaktır. 2019 Ocak ayının ikinci haftasında tüm dünyada olduğu gibi Türkiye'de de sosyal medya ortamlarında \"ten year challenge\" akımı başlamıştır. Neredeyse her yaştan sosyal medya kullanıcısı, sosyal medya hesaplarında fotoğraflarını #tenyearchallenge etiketiyle paylaşarak on yıl önce ve on yıl sonra yaşadıkları değişiklikleri arkadaşlarına göstermek istedi. Çok çeşitli firmalarda 10 yıllık değişimlerini hedef kitlelerine göstermek için bu akıma dahil olmuşlardır. Bu çalışmanın amacı paylaşım yapan şirketlerin hedef kitleleri nezdinde nasıl bir izlenim bıraktıklarını değerlendirmektir. Bu çalışmanın verileri elde edilirken Mediacat Dergisi tarafından belirlenen firmalar çalışmaya dahil edilmiştir. Çalışma kamuoyu nezdinde en çok bilinen ve ürünleri tercih edildiği öngörülen firmalarla sınırlandırılmıştır. Araştırmacı tarafından belirlenen on firmanın #10yearchallenge etiketiyle paylaştıkları görseller ve görsellerle birlikte ifade edilen metinler içerik analizi yöntemi ile değerlendirilmiştir. Çalışmadan elde edilen bulgulara göre, firmalar kendilerini daha çok değişime açık, yenilikçi, enerjik, çekici, kaliteli olarak göstermek istediği sonucuna varılmıştır. Kurumsal İzlenim yönetimi taktikleri esas alınarak yapılan analize göre; kurumlar en çok kendini sevdirme ve kurumsal tanıtım taktiğini kullanmıştır.\n","downloadable_attachments":[{"id":61550413,"asset_id":41348218,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":5822481,"first_name":"Assoc. Prof. Dr. Salih","last_name":"Gürbüz","domain_name":"erbakan","page_name":"SalihGürbüz","display_name":"Assoc. Prof. Dr. Salih Gürbüz","profile_url":"https://erbakan.academia.edu/SalihG%C3%BCrb%C3%BCz?f_ri=4986","photo":"https://0.academia-photos.com/5822481/17368346/20075069/s65_salih.g_rb_z.jpg"}],"research_interests":[{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true},{"id":9246,"name":"Social Media","url":"https://www.academia.edu/Documents/in/Social_Media?f_ri=4986","nofollow":true},{"id":10236,"name":"Corporate Image","url":"https://www.academia.edu/Documents/in/Corporate_Image?f_ri=4986","nofollow":true},{"id":14962,"name":"Brand Image","url":"https://www.academia.edu/Documents/in/Brand_Image?f_ri=4986","nofollow":true},{"id":19458,"name":"Public Relations \u0026 Social Media","url":"https://www.academia.edu/Documents/in/Public_Relations_and_Social_Media?f_ri=4986"},{"id":31969,"name":"Impression Management","url":"https://www.academia.edu/Documents/in/Impression_Management?f_ri=4986"},{"id":41041,"name":"Image","url":"https://www.academia.edu/Documents/in/Image?f_ri=4986"},{"id":119534,"name":"Communication and Public Relations","url":"https://www.academia.edu/Documents/in/Communication_and_Public_Relations?f_ri=4986"},{"id":199910,"name":"Brand Impression","url":"https://www.academia.edu/Documents/in/Brand_Impression?f_ri=4986"},{"id":1372158,"name":"Social Media Trends","url":"https://www.academia.edu/Documents/in/Social_Media_Trends?f_ri=4986"},{"id":1581578,"name":"Erving Goffmann","url":"https://www.academia.edu/Documents/in/Erving_Goffmann?f_ri=4986"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_81351422" data-work_id="81351422" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" rel="nofollow" href="https://www.academia.edu/81351422/City_brand_management_CBM_The_case_of_Kazakhstan">City brand management (CBM): The case of Kazakhstan</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">1 is Associate Professor at the University of the West of England, Department of Organisation Studies. He was Dean of the College of Business at the Kazakhstan Institute of Management, Economics and Strategic Research (KIMEP), 2006-2007.... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_81351422" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">1 is Associate Professor at the University of the West of England, Department of Organisation Studies. He was Dean of the College of Business at the Kazakhstan Institute of Management, Economics and Strategic Research (KIMEP), 2006-2007. He has a PhD ...</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/81351422" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="249292" href="https://westengland.academia.edu/HugoGaggiotti">Hugo Gaggiotti</a><script data-card-contents-for-user="249292" type="text/json">{"id":249292,"first_name":"Hugo","last_name":"Gaggiotti","domain_name":"westengland","page_name":"HugoGaggiotti","display_name":"Hugo Gaggiotti","profile_url":"https://westengland.academia.edu/HugoGaggiotti?f_ri=4986","photo":"https://0.academia-photos.com/249292/221452/1686628/s65_hugo.gaggiotti.jpg"}</script></span></span></li><li class="js-paper-rank-work_81351422 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="81351422"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 81351422, container: ".js-paper-rank-work_81351422", }); 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$(".js-view-count[data-work-id=81351422]").text(description); $(".js-view-count-work_81351422").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_81351422").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="81351422"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">19</a>  </div><span class="InlineList-item-text u-textTruncate u-pl10x"><a class="InlineList-item-text" data-has-card-for-ri="26" rel="nofollow" href="https://www.academia.edu/Documents/in/Business">Business</a>, <script data-card-contents-for-ri="26" type="text/json">{"id":26,"name":"Business","url":"https://www.academia.edu/Documents/in/Business?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="39" rel="nofollow" href="https://www.academia.edu/Documents/in/Marketing">Marketing</a>, <script data-card-contents-for-ri="39" type="text/json">{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="724" rel="nofollow" href="https://www.academia.edu/Documents/in/Economics">Economics</a>, <script data-card-contents-for-ri="724" type="text/json">{"id":724,"name":"Economics","url":"https://www.academia.edu/Documents/in/Economics?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="797" rel="nofollow" href="https://www.academia.edu/Documents/in/International_Relations">International Relations</a><script data-card-contents-for-ri="797" type="text/json">{"id":797,"name":"International Relations","url":"https://www.academia.edu/Documents/in/International_Relations?f_ri=4986","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=81351422]'), work: {"id":81351422,"title":"City brand management (CBM): The case of Kazakhstan","created_at":"2022-06-12T23:31:35.021-07:00","url":"https://www.academia.edu/81351422/City_brand_management_CBM_The_case_of_Kazakhstan?f_ri=4986","dom_id":"work_81351422","summary":"1 is Associate Professor at the University of the West of England, Department of Organisation Studies. He was Dean of the College of Business at the Kazakhstan Institute of Management, Economics and Strategic Research (KIMEP), 2006-2007. He has a PhD ...","downloadable_attachments":[],"ordered_authors":[{"id":249292,"first_name":"Hugo","last_name":"Gaggiotti","domain_name":"westengland","page_name":"HugoGaggiotti","display_name":"Hugo Gaggiotti","profile_url":"https://westengland.academia.edu/HugoGaggiotti?f_ri=4986","photo":"https://0.academia-photos.com/249292/221452/1686628/s65_hugo.gaggiotti.jpg"}],"research_interests":[{"id":26,"name":"Business","url":"https://www.academia.edu/Documents/in/Business?f_ri=4986","nofollow":true},{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=4986","nofollow":true},{"id":724,"name":"Economics","url":"https://www.academia.edu/Documents/in/Economics?f_ri=4986","nofollow":true},{"id":797,"name":"International Relations","url":"https://www.academia.edu/Documents/in/International_Relations?f_ri=4986","nofollow":true},{"id":813,"name":"Political Philosophy","url":"https://www.academia.edu/Documents/in/Political_Philosophy?f_ri=4986"},{"id":1300,"name":"Brand Management","url":"https://www.academia.edu/Documents/in/Brand_Management?f_ri=4986"},{"id":1401,"name":"City-fications: How We Urbanize Places We Are","url":"https://www.academia.edu/Documents/in/City-fications_How_We_Urbanize_Places_We_Are?f_ri=4986"},{"id":2919,"name":"Organizational Culture","url":"https://www.academia.edu/Documents/in/Organizational_Culture?f_ri=4986"},{"id":4486,"name":"Political Science","url":"https://www.academia.edu/Documents/in/Political_Science?f_ri=4986"},{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986"},{"id":5272,"name":"Identity (Culture)","url":"https://www.academia.edu/Documents/in/Identity_Culture_?f_ri=4986"},{"id":7725,"name":"Urban Studies","url":"https://www.academia.edu/Documents/in/Urban_Studies?f_ri=4986"},{"id":23735,"name":"Branding","url":"https://www.academia.edu/Documents/in/Branding?f_ri=4986"},{"id":64987,"name":"Social Development","url":"https://www.academia.edu/Documents/in/Social_Development?f_ri=4986"},{"id":69856,"name":"Social Science Research Network","url":"https://www.academia.edu/Documents/in/Social_Science_Research_Network?f_ri=4986"},{"id":79152,"name":"Cultural Development","url":"https://www.academia.edu/Documents/in/Cultural_Development?f_ri=4986"},{"id":203177,"name":"Place Branding","url":"https://www.academia.edu/Documents/in/Place_Branding?f_ri=4986"},{"id":395704,"name":"Communication and media Studies","url":"https://www.academia.edu/Documents/in/Communication_and_media_Studies?f_ri=4986"},{"id":508074,"name":"Place Branding and Public Diplomacy","url":"https://www.academia.edu/Documents/in/Place_Branding_and_Public_Diplomacy?f_ri=4986"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_5535061" data-work_id="5535061" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/5535061/BUSINESS_POLICY_AND_STRATEGIC_MANAGEMENT">BUSINESS POLICY AND STRATEGIC MANAGEMENT</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Strategy is different from tactics. Tactics is a scheme for a specific manoeuvre whereas strategy is the overall plan for deploying resources to establish a favourable position. According to Thompson & Strickland -"A company's strategy... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_5535061" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Strategy is different from tactics. Tactics is a scheme for a specific manoeuvre whereas strategy is the overall plan for deploying resources to establish a favourable position. According to Thompson & Strickland -"A company's strategy consists of the combination of competitive moves and business approaches that managers employ to please customers and compete successfully and achieve organizational objectives." According to Pearce II & Robinson, Jr. -"Strategy reflects a Company's awareness of law, where and when it should compete; against whom it should compete and for what purpose it should compete."</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/5535061" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="68badea114eba49e0fae57aac5dc4f1b" rel="nofollow" data-download="{"attachment_id":32633962,"asset_id":5535061,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/32633962/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="7839069" href="https://independent.academia.edu/TALVINDERKAUR">TALVINDER KAUR</a><script data-card-contents-for-user="7839069" type="text/json">{"id":7839069,"first_name":"TALVINDER","last_name":"KAUR","domain_name":"independent","page_name":"TALVINDERKAUR","display_name":"TALVINDER KAUR","profile_url":"https://independent.academia.edu/TALVINDERKAUR?f_ri=4986","photo":"/images/s65_no_pic.png"}</script></span></span></li><li class="js-paper-rank-work_5535061 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="5535061"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 5535061, container: ".js-paper-rank-work_5535061", }); 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Tactics is a scheme for a specific manoeuvre whereas strategy is the overall plan for deploying resources to establish a favourable position. According to Thompson \u0026 Strickland -\"A company's strategy consists of the combination of competitive moves and business approaches that managers employ to please customers and compete successfully and achieve organizational objectives.\" According to Pearce II \u0026 Robinson, Jr. -\"Strategy reflects a Company's awareness of law, where and when it should compete; against whom it should compete and for what purpose it should compete.\"","downloadable_attachments":[{"id":32633962,"asset_id":5535061,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":7839069,"first_name":"TALVINDER","last_name":"KAUR","domain_name":"independent","page_name":"TALVINDERKAUR","display_name":"TALVINDER KAUR","profile_url":"https://independent.academia.edu/TALVINDERKAUR?f_ri=4986","photo":"/images/s65_no_pic.png"}],"research_interests":[{"id":26,"name":"Business","url":"https://www.academia.edu/Documents/in/Business?f_ri=4986","nofollow":true},{"id":38,"name":"Management","url":"https://www.academia.edu/Documents/in/Management?f_ri=4986","nofollow":true},{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=4986","nofollow":true},{"id":46,"name":"Business Ethics","url":"https://www.academia.edu/Documents/in/Business_Ethics?f_ri=4986","nofollow":true},{"id":47,"name":"Finance","url":"https://www.academia.edu/Documents/in/Finance?f_ri=4986"},{"id":724,"name":"Economics","url":"https://www.academia.edu/Documents/in/Economics?f_ri=4986"},{"id":799,"name":"Public Administration","url":"https://www.academia.edu/Documents/in/Public_Administration?f_ri=4986"},{"id":1452,"name":"Corporate Social Responsibility","url":"https://www.academia.edu/Documents/in/Corporate_Social_Responsibility?f_ri=4986"},{"id":2277,"name":"Project Management","url":"https://www.academia.edu/Documents/in/Project_Management?f_ri=4986"},{"id":2535,"name":"Operations Research","url":"https://www.academia.edu/Documents/in/Operations_Research?f_ri=4986"},{"id":3490,"name":"Accounting","url":"https://www.academia.edu/Documents/in/Accounting?f_ri=4986"},{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986"},{"id":6416,"name":"Human Resource Management","url":"https://www.academia.edu/Documents/in/Human_Resource_Management?f_ri=4986"},{"id":17580,"name":"Human Resources","url":"https://www.academia.edu/Documents/in/Human_Resources?f_ri=4986"},{"id":55840,"name":"Business Management","url":"https://www.academia.edu/Documents/in/Business_Management?f_ri=4986"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_45099588" data-work_id="45099588" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/45099588/Crisis_Management_and_Communication_Approach_A_Case_of_Boeing_737_MAX">Crisis Management and Communication Approach: A Case of Boeing 737 MAX</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Crises are inevitable and it can be happened at any point of the organization process. Thus, it is worthwhile for the organization to identify the early plan of issue or potential risk occurring within organizations as it is not easy to... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_45099588" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Crises are inevitable and it can be happened at any point of the organization process. Thus, it is worthwhile for the organization to identify the early plan of issue or potential risk occurring within organizations as it is not easy to win the reputation warfare. Thus, this paper aims to review the Boeing 737 Max case from the perspective of crisis communication and management approaches. The discussion of the case surrounded on the chronology of the case, crisis communication and management strategies carried out by Boeing 737 and lessons learned from it. This has called upon the management, especially the public relations or corporate communication department for aviation industry to look into it to form a strategic solution to safeguard the organization's reputation when the crisis strike.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/45099588" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="9cebe07b9d049fbd3bd1f78ed5a0af7b" rel="nofollow" data-download="{"attachment_id":65662715,"asset_id":45099588,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/65662715/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="33079363" href="https://mmu-my.academia.edu/ChanTakJie">Chan Tak Jie</a><script data-card-contents-for-user="33079363" type="text/json">{"id":33079363,"first_name":"Chan Tak","last_name":"Jie","domain_name":"mmu-my","page_name":"ChanTakJie","display_name":"Chan Tak Jie","profile_url":"https://mmu-my.academia.edu/ChanTakJie?f_ri=4986","photo":"https://0.academia-photos.com/33079363/10158322/29069369/s65_chan_tak.jie.jpg"}</script></span></span></li><li class="js-paper-rank-work_45099588 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="45099588"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 45099588, container: ".js-paper-rank-work_45099588", }); 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Thus, it is worthwhile for the organization to identify the early plan of issue or potential risk occurring within organizations as it is not easy to win the reputation warfare. Thus, this paper aims to review the Boeing 737 Max case from the perspective of crisis communication and management approaches. The discussion of the case surrounded on the chronology of the case, crisis communication and management strategies carried out by Boeing 737 and lessons learned from it. This has called upon the management, especially the public relations or corporate communication department for aviation industry to look into it to form a strategic solution to safeguard the organization's reputation when the crisis strike.","downloadable_attachments":[{"id":65662715,"asset_id":45099588,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":33079363,"first_name":"Chan Tak","last_name":"Jie","domain_name":"mmu-my","page_name":"ChanTakJie","display_name":"Chan Tak Jie","profile_url":"https://mmu-my.academia.edu/ChanTakJie?f_ri=4986","photo":"https://0.academia-photos.com/33079363/10158322/29069369/s65_chan_tak.jie.jpg"}],"research_interests":[{"id":2782,"name":"Corporate Communication","url":"https://www.academia.edu/Documents/in/Corporate_Communication?f_ri=4986","nofollow":true},{"id":4007,"name":"Crisis communication and management","url":"https://www.academia.edu/Documents/in/Crisis_communication_and_management?f_ri=4986","nofollow":true},{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_40496906" data-work_id="40496906" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/40496906/Social_Media_Campaigns_Carolyn_Kim">Social Media Campaigns Carolyn Kim</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_40496906" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment. Carolyn Mae Kim is an assistant professor of public relations at Biola University. Her research specialties include credibility, digital strategy, media ecology, and public relations education.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/40496906" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="5987ed625c2fbe1849a23f503fa584de" rel="nofollow" data-download="{"attachment_id":60766001,"asset_id":40496906,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/60766001/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="127402386" href="https://lsu.academia.edu/AnnaFoster">Anna Foster</a><script data-card-contents-for-user="127402386" type="text/json">{"id":127402386,"first_name":"Anna","last_name":"Foster","domain_name":"lsu","page_name":"AnnaFoster","display_name":"Anna Foster","profile_url":"https://lsu.academia.edu/AnnaFoster?f_ri=4986","photo":"/images/s65_no_pic.png"}</script></span></span></li><li class="js-paper-rank-work_40496906 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="40496906"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 40496906, container: ".js-paper-rank-work_40496906", }); 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sudan","downloadable_attachments":[{"id":59922049,"asset_id":36739458,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":36806230,"first_name":"Anthonia","last_name":"Nlebedum","domain_name":"independent","page_name":"toniadsnow","display_name":"Anthonia C Nlebedum","profile_url":"https://independent.academia.edu/toniadsnow?f_ri=4986","photo":"https://0.academia-photos.com/36806230/12671225/27177902/s65_anthonia.nlebedum.jpeg"}],"research_interests":[{"id":797,"name":"International Relations","url":"https://www.academia.edu/Documents/in/International_Relations?f_ri=4986","nofollow":true},{"id":1483,"name":"Foreign Policy Analysis","url":"https://www.academia.edu/Documents/in/Foreign_Policy_Analysis?f_ri=4986","nofollow":true},{"id":1696,"name":"Political Theory","url":"https://www.academia.edu/Documents/in/Political_Theory?f_ri=4986","nofollow":true},{"id":2575,"name":"International 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work_31783531" data-work_id="31783531" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/31783531/THE_EFFECTIVENESS_OF_SOCIAL_MEDIA_MARKETING_TO_BUSINESS_OWNERS">THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING TO BUSINESS OWNERS</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">The increasing popularity of social media sites has opened opportunities to all business owners to promote and sell their products and services online and connect them with their existing and potential customers. However, maintaining a... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_31783531" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">The increasing popularity of social media sites has opened opportunities to all business owners to promote and sell their products and services online and connect them with their existing and potential customers. However, maintaining a social media account is time-consuming and the number of credible consumers who will purchase their products and services will be limited due to online fraud.<br /><br />This study aims to identify and evaluate the advantages and disadvantage of social media marketing to business owners, how it helps them reach their customers and affects the growth of their profit and brand. A correlational research and series of observations and interviews to direct sellers and online marketers will be conducted to compare and determine how business owners are able to reach their target market and grow their business with or without the help of social media. <br /><br />As a result, this study will identify the positive and negative result of doing business online. This will also evaluate the effectiveness of social media as marketing tool to expand businesses and show why online marketing is the most famous and cost-effective way of doing business.<br /><br />The identified advantages and disadvantages of social media marketing will help aspiring businessmen and women know the effectiveness of online marketing, from promoting their products and services online up to striving hard to beat their competitors.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/31783531" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="87e334ff98513aaaaff112e95c127a76" rel="nofollow" data-download="{"attachment_id":52085212,"asset_id":31783531,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/52085212/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="61244353" href="https://independent.academia.edu/MarieKit">Marie Kit</a><script data-card-contents-for-user="61244353" type="text/json">{"id":61244353,"first_name":"Marie","last_name":"Kit","domain_name":"independent","page_name":"MarieKit","display_name":"Marie Kit","profile_url":"https://independent.academia.edu/MarieKit?f_ri=4986","photo":"/images/s65_no_pic.png"}</script></span></span></li><li class="js-paper-rank-work_31783531 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="31783531"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 31783531, container: ".js-paper-rank-work_31783531", }); 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However, maintaining a social media account is time-consuming and the number of credible consumers who will purchase their products and services will be limited due to online fraud.\n\nThis study aims to identify and evaluate the advantages and disadvantage of social media marketing to business owners, how it helps them reach their customers and affects the growth of their profit and brand. A correlational research and series of observations and interviews to direct sellers and online marketers will be conducted to compare and determine how business owners are able to reach their target market and grow their business with or without the help of social media. \n\nAs a result, this study will identify the positive and negative result of doing business online. This will also evaluate the effectiveness of social media as marketing tool to expand businesses and show why online marketing is the most famous and cost-effective way of doing business.\n\nThe identified advantages and disadvantages of social media marketing will help aspiring businessmen and women know the effectiveness of online marketing, from promoting their products and services online up to striving hard to beat their competitors.\n","downloadable_attachments":[{"id":52085212,"asset_id":31783531,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":61244353,"first_name":"Marie","last_name":"Kit","domain_name":"independent","page_name":"MarieKit","display_name":"Marie Kit","profile_url":"https://independent.academia.edu/MarieKit?f_ri=4986","photo":"/images/s65_no_pic.png"}],"research_interests":[{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing?f_ri=4986","nofollow":true},{"id":859,"name":"Communication","url":"https://www.academia.edu/Documents/in/Communication?f_ri=4986","nofollow":true},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=4986","nofollow":true},{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true},{"id":9246,"name":"Social Media","url":"https://www.academia.edu/Documents/in/Social_Media?f_ri=4986"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_31245525" data-work_id="31245525" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/31245525/%D5%80%D5%A1%D5%B6%D6%80%D5%A1%D5%B5%D5%AB%D5%B6_%D5%AF%D5%A1%D5%BA%D5%A5%D6%80_PR_%D4%B1%D5%BD%D5%BF%D5%B2%D5%AB%D5%AF_%D4%B1%D5%BE%D5%A5%D5%BF%D5%AB%D5%BD%D5%B5%D5%A1%D5%B6">Հանրային կապեր/ PR . Աստղիկ Ավետիսյան</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Astghik Shams Avetisyan “Public Relations” Lections This book is foreseen for students, lecturers, social, political organizations, different institutions, as well as PR specialists of trading companies. For the first time in Armenia all... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_31245525" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Astghik Shams Avetisyan<br />“Public Relations” Lections<br />This book is foreseen for students, lecturers, social, political organizations, different institutions, as well as PR<br />specialists of trading companies. For the first time in Armenia all the knowledge and skills, necessary for PR<br />specialists are assembled. The best methods known in the world are investigated. While reading this book a PR<br />specialist can get acquainted with tips and secrets of the given field: how to attract public attention; what PR tools are<br />better to use; how to explore and examine the target groups; how to handle critical situations; how to organize the<br />inside and outside PR, etc. You will find the answers to these and numerous other questions in “Public Relations” book.<br />The author also provides you with more than 100 world-famous web-sites, concerning Public Relations.<br />We believe that this book will become your inseparable companion.<br />Have a nice reading.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/31245525" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="b2e617dc53347c408e78b8d1889be7b2" rel="nofollow" data-download="{"attachment_id":51652053,"asset_id":31245525,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/51652053/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="14462905" href="https://independent.academia.edu/AstghikAvetisyan">Astghik Avetisyan</a><script data-card-contents-for-user="14462905" type="text/json">{"id":14462905,"first_name":"Astghik","last_name":"Avetisyan","domain_name":"independent","page_name":"AstghikAvetisyan","display_name":"Astghik Avetisyan","profile_url":"https://independent.academia.edu/AstghikAvetisyan?f_ri=4986","photo":"https://0.academia-photos.com/14462905/10554363/18166650/s65_astghik.avetisyan.jpg"}</script></span></span></li><li class="js-paper-rank-work_31245525 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="31245525"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 31245525, container: ".js-paper-rank-work_31245525", }); });</script></li><li class="js-percentile-work_31245525 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" style="display: none">•</span><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 31245525; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-percentile-work_31245525"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_31245525 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="31245525"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 31245525; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=31245525]").text(description); $(".js-view-count-work_31245525").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_31245525").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="31245525"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">3</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="994" rel="nofollow" href="https://www.academia.edu/Documents/in/Journalism">Journalism</a>, <script data-card-contents-for-ri="994" type="text/json">{"id":994,"name":"Journalism","url":"https://www.academia.edu/Documents/in/Journalism?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="4986" rel="nofollow" href="https://www.academia.edu/Documents/in/Public_Relations">Public Relations</a>, <script data-card-contents-for-ri="4986" type="text/json">{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="124826" rel="nofollow" href="https://www.academia.edu/Documents/in/Journalism_And_Mass_communication">Journalism And Mass communication</a><script data-card-contents-for-ri="124826" type="text/json">{"id":124826,"name":"Journalism And Mass communication","url":"https://www.academia.edu/Documents/in/Journalism_And_Mass_communication?f_ri=4986","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=31245525]'), work: {"id":31245525,"title":"Հանրային կապեր/ PR . Աստղիկ Ավետիսյան","created_at":"2017-02-05T12:31:44.305-08:00","url":"https://www.academia.edu/31245525/%D5%80%D5%A1%D5%B6%D6%80%D5%A1%D5%B5%D5%AB%D5%B6_%D5%AF%D5%A1%D5%BA%D5%A5%D6%80_PR_%D4%B1%D5%BD%D5%BF%D5%B2%D5%AB%D5%AF_%D4%B1%D5%BE%D5%A5%D5%BF%D5%AB%D5%BD%D5%B5%D5%A1%D5%B6?f_ri=4986","dom_id":"work_31245525","summary":"Astghik Shams Avetisyan\n“Public Relations” Lections\nThis book is foreseen for students, lecturers, social, political organizations, different institutions, as well as PR\nspecialists of trading companies. For the first time in Armenia all the knowledge and skills, necessary for PR\nspecialists are assembled. The best methods known in the world are investigated. While reading this book a PR\nspecialist can get acquainted with tips and secrets of the given field: how to attract public attention; what PR tools are\nbetter to use; how to explore and examine the target groups; how to handle critical situations; how to organize the\ninside and outside PR, etc. You will find the answers to these and numerous other questions in “Public Relations” book.\nThe author also provides you with more than 100 world-famous web-sites, concerning Public Relations.\nWe believe that this book will become your inseparable companion.\nHave a nice reading.\n","downloadable_attachments":[{"id":51652053,"asset_id":31245525,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":14462905,"first_name":"Astghik","last_name":"Avetisyan","domain_name":"independent","page_name":"AstghikAvetisyan","display_name":"Astghik Avetisyan","profile_url":"https://independent.academia.edu/AstghikAvetisyan?f_ri=4986","photo":"https://0.academia-photos.com/14462905/10554363/18166650/s65_astghik.avetisyan.jpg"}],"research_interests":[{"id":994,"name":"Journalism","url":"https://www.academia.edu/Documents/in/Journalism?f_ri=4986","nofollow":true},{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true},{"id":124826,"name":"Journalism And Mass communication","url":"https://www.academia.edu/Documents/in/Journalism_And_Mass_communication?f_ri=4986","nofollow":true}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_1964550" data-work_id="1964550" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/1964550/Capstone_and_Building_Block_Helping_Students_Manage_Ambiguity_About_Their_Futures_Through_Writing">Capstone and Building Block: Helping Students Manage Ambiguity About Their Futures Through Writing</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">College seniors exist in a challenging period where lives previously based on linear course-planning transition into the uncertainty of the young-professional world (Daniels, Stewart, Stupnisky, Perry, & LoVerso, 2011). Academically and... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_1964550" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">College seniors exist in a challenging period where lives previously based on linear course-planning transition into the uncertainty of the young-professional world (Daniels, Stewart, Stupnisky, Perry, & LoVerso, 2011). Academically and personally, upperclassmen must evolve from “check the boxes to complete the exam” to “define the problem and then solve it.” Capstone courses at their best move students from the railroad tracks of a major-sequence flowchart to the roller skates of the post-graduation world, promoting evolution from college to professional life. As teachers, one of the most important skills we can build is the ability to effectively operate in ambiguous circumstances and advance from limited-solution questions to a problem-based model with a range of interpretations of the question itself and potential answers.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/1964550" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="51ccac3053c4346e8c1f97edb528896a" rel="nofollow" data-download="{"attachment_id":30649534,"asset_id":1964550,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/30649534/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="3633" href="https://utexas.academia.edu/BradLove">Brad Love</a><script data-card-contents-for-user="3633" type="text/json">{"id":3633,"first_name":"Brad","last_name":"Love","domain_name":"utexas","page_name":"BradLove","display_name":"Brad Love","profile_url":"https://utexas.academia.edu/BradLove?f_ri=4986","photo":"https://0.academia-photos.com/3633/696118/2150748/s65_brad.love.jpg"}</script></span></span></li><li class="js-paper-rank-work_1964550 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="1964550"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 1964550, container: ".js-paper-rank-work_1964550", }); });</script></li><li class="js-percentile-work_1964550 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" style="display: none">•</span><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 1964550; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-percentile-work_1964550"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_1964550 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="1964550"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 1964550; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=1964550]").text(description); $(".js-view-count-work_1964550").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_1964550").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="1964550"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">19</a>  </div><span class="InlineList-item-text u-textTruncate u-pl10x"><a class="InlineList-item-text" data-has-card-for-ri="859" rel="nofollow" href="https://www.academia.edu/Documents/in/Communication">Communication</a>, <script data-card-contents-for-ri="859" type="text/json">{"id":859,"name":"Communication","url":"https://www.academia.edu/Documents/in/Communication?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="859" rel="nofollow" href="https://www.academia.edu/Documents/in/Communication">Communication</a>, <script data-card-contents-for-ri="859" type="text/json">{"id":859,"name":"Communication","url":"https://www.academia.edu/Documents/in/Communication?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="928" rel="nofollow" href="https://www.academia.edu/Documents/in/Media_Studies">Media Studies</a>, <script data-card-contents-for-ri="928" type="text/json">{"id":928,"name":"Media Studies","url":"https://www.academia.edu/Documents/in/Media_Studies?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="956" rel="nofollow" href="https://www.academia.edu/Documents/in/Organizational_Communication">Organizational Communication</a><script data-card-contents-for-ri="956" type="text/json">{"id":956,"name":"Organizational Communication","url":"https://www.academia.edu/Documents/in/Organizational_Communication?f_ri=4986","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=1964550]'), work: {"id":1964550,"title":"Capstone and Building Block: Helping Students Manage Ambiguity About Their Futures Through Writing","created_at":"2012-09-24T07:09:15.469-07:00","url":"https://www.academia.edu/1964550/Capstone_and_Building_Block_Helping_Students_Manage_Ambiguity_About_Their_Futures_Through_Writing?f_ri=4986","dom_id":"work_1964550","summary":"College seniors exist in a challenging period where lives previously based on linear course-planning transition into the uncertainty of the young-professional world (Daniels, Stewart, Stupnisky, Perry, \u0026 LoVerso, 2011). Academically and personally, upperclassmen must evolve from “check the boxes to complete the exam” to “define the problem and then solve it.” Capstone courses at their best move students from the railroad tracks of a major-sequence flowchart to the roller skates of the post-graduation world, promoting evolution from college to professional life. As teachers, one of the most important skills we can build is the ability to effectively operate in ambiguous circumstances and advance from limited-solution questions to a problem-based model with a range of interpretations of the question itself and potential answers. ","downloadable_attachments":[{"id":30649534,"asset_id":1964550,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":3633,"first_name":"Brad","last_name":"Love","domain_name":"utexas","page_name":"BradLove","display_name":"Brad Love","profile_url":"https://utexas.academia.edu/BradLove?f_ri=4986","photo":"https://0.academia-photos.com/3633/696118/2150748/s65_brad.love.jpg"}],"research_interests":[{"id":859,"name":"Communication","url":"https://www.academia.edu/Documents/in/Communication?f_ri=4986","nofollow":true},{"id":859,"name":"Communication","url":"https://www.academia.edu/Documents/in/Communication?f_ri=4986","nofollow":true},{"id":928,"name":"Media Studies","url":"https://www.academia.edu/Documents/in/Media_Studies?f_ri=4986","nofollow":true},{"id":956,"name":"Organizational Communication","url":"https://www.academia.edu/Documents/in/Organizational_Communication?f_ri=4986","nofollow":true},{"id":994,"name":"Journalism","url":"https://www.academia.edu/Documents/in/Journalism?f_ri=4986"},{"id":994,"name":"Journalism","url":"https://www.academia.edu/Documents/in/Journalism?f_ri=4986"},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising?f_ri=4986"},{"id":4032,"name":"Development communication","url":"https://www.academia.edu/Documents/in/Development_communication?f_ri=4986"},{"id":4032,"name":"Development communication","url":"https://www.academia.edu/Documents/in/Development_communication?f_ri=4986"},{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986"},{"id":6423,"name":"Media Education","url":"https://www.academia.edu/Documents/in/Media_Education?f_ri=4986"},{"id":8280,"name":"Media Literacy","url":"https://www.academia.edu/Documents/in/Media_Literacy?f_ri=4986"},{"id":13958,"name":"Media","url":"https://www.academia.edu/Documents/in/Media?f_ri=4986"},{"id":54734,"name":"Media Research","url":"https://www.academia.edu/Documents/in/Media_Research?f_ri=4986"},{"id":117139,"name":"Social Communication","url":"https://www.academia.edu/Documents/in/Social_Communication-2?f_ri=4986"},{"id":172522,"name":"Communication Education","url":"https://www.academia.edu/Documents/in/Communication_Education?f_ri=4986"},{"id":252238,"name":"Media Impact and Effects and Usages","url":"https://www.academia.edu/Documents/in/Media_Impact_and_Effects_and_Usages?f_ri=4986"},{"id":603402,"name":"Advertising Education","url":"https://www.academia.edu/Documents/in/Advertising_Education?f_ri=4986"},{"id":610822,"name":"Alternate Media","url":"https://www.academia.edu/Documents/in/Alternate_Media?f_ri=4986"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_80205332" data-work_id="80205332" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/80205332/Internal_communication_Definition_parameters_and_the_future">Internal communication: Definition, parameters, and the future</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">As an organizational function, internal communication is gaining in importance, meriting a special issue on the topic. This importance is evident in many recent efforts among practitioners in Europe and the US to seek recognition of this... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_80205332" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">As an organizational function, internal communication is gaining in importance, meriting a special issue on the topic. This importance is evident in many recent efforts among practitioners in Europe and the US to seek recognition of this field as an independent domain. Scholarship on internal communication has not kept pace with these initiatives. This introduction to the special issue addresses several key issues related to this topic and presents findings from a Delphi study of the leaders of European associations on internal communication. Results of the study are fuzzy: respondents see internal communication as interdisciplinary management function integrating elements of human resources management, communication and marketing, but at the same time they see it primarily as a part of the organization's communication function that is simultaneously managerial and technical. However, they contend that internal communication is an independent research field.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/80205332" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="8a18cda1b2f6651c9d91226b261a84ff" rel="nofollow" data-download="{"attachment_id":86664423,"asset_id":80205332,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/86664423/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="34222665" href="https://independent.academia.edu/KSriramesh">K Sriramesh</a><script data-card-contents-for-user="34222665" type="text/json">{"id":34222665,"first_name":"K","last_name":"Sriramesh","domain_name":"independent","page_name":"KSriramesh","display_name":"K Sriramesh","profile_url":"https://independent.academia.edu/KSriramesh?f_ri=4986","photo":"/images/s65_no_pic.png"}</script></span></span></li><li class="js-paper-rank-work_80205332 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="80205332"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 80205332, container: ".js-paper-rank-work_80205332", }); });</script></li><li class="js-percentile-work_80205332 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" style="display: none">•</span><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 80205332; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-percentile-work_80205332"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_80205332 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="80205332"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 80205332; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=80205332]").text(description); $(".js-view-count-work_80205332").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_80205332").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="80205332"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">10</a>  </div><span class="InlineList-item-text u-textTruncate u-pl10x"><a class="InlineList-item-text" data-has-card-for-ri="2782" rel="nofollow" href="https://www.academia.edu/Documents/in/Corporate_Communication">Corporate Communication</a>, <script data-card-contents-for-ri="2782" type="text/json">{"id":2782,"name":"Corporate Communication","url":"https://www.academia.edu/Documents/in/Corporate_Communication?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="4986" rel="nofollow" href="https://www.academia.edu/Documents/in/Public_Relations">Public Relations</a>, <script data-card-contents-for-ri="4986" type="text/json">{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="7390" rel="nofollow" href="https://www.academia.edu/Documents/in/Communication_Management">Communication Management</a>, <script data-card-contents-for-ri="7390" type="text/json">{"id":7390,"name":"Communication Management","url":"https://www.academia.edu/Documents/in/Communication_Management?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="9218" rel="nofollow" href="https://www.academia.edu/Documents/in/Strategic_Communication">Strategic Communication</a><script data-card-contents-for-ri="9218" type="text/json">{"id":9218,"name":"Strategic Communication","url":"https://www.academia.edu/Documents/in/Strategic_Communication?f_ri=4986","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=80205332]'), work: {"id":80205332,"title":"Internal communication: Definition, parameters, and the future","created_at":"2022-05-29T12:24:33.151-07:00","url":"https://www.academia.edu/80205332/Internal_communication_Definition_parameters_and_the_future?f_ri=4986","dom_id":"work_80205332","summary":"As an organizational function, internal communication is gaining in importance, meriting a special issue on the topic. This importance is evident in many recent efforts among practitioners in Europe and the US to seek recognition of this field as an independent domain. Scholarship on internal communication has not kept pace with these initiatives. This introduction to the special issue addresses several key issues related to this topic and presents findings from a Delphi study of the leaders of European associations on internal communication. Results of the study are fuzzy: respondents see internal communication as interdisciplinary management function integrating elements of human resources management, communication and marketing, but at the same time they see it primarily as a part of the organization's communication function that is simultaneously managerial and technical. However, they contend that internal communication is an independent research field.","downloadable_attachments":[{"id":86664423,"asset_id":80205332,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":34222665,"first_name":"K","last_name":"Sriramesh","domain_name":"independent","page_name":"KSriramesh","display_name":"K Sriramesh","profile_url":"https://independent.academia.edu/KSriramesh?f_ri=4986","photo":"/images/s65_no_pic.png"}],"research_interests":[{"id":2782,"name":"Corporate Communication","url":"https://www.academia.edu/Documents/in/Corporate_Communication?f_ri=4986","nofollow":true},{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true},{"id":7390,"name":"Communication Management","url":"https://www.academia.edu/Documents/in/Communication_Management?f_ri=4986","nofollow":true},{"id":9218,"name":"Strategic Communication","url":"https://www.academia.edu/Documents/in/Strategic_Communication?f_ri=4986","nofollow":true},{"id":11179,"name":"Internal Communication","url":"https://www.academia.edu/Documents/in/Internal_Communication?f_ri=4986"},{"id":17580,"name":"Human Resources","url":"https://www.academia.edu/Documents/in/Human_Resources?f_ri=4986"},{"id":28430,"name":"Corporate Communications","url":"https://www.academia.edu/Documents/in/Corporate_Communications?f_ri=4986"},{"id":94976,"name":"Internal Marketing","url":"https://www.academia.edu/Documents/in/Internal_Marketing?f_ri=4986"},{"id":177125,"name":"Language Culture and Communication","url":"https://www.academia.edu/Documents/in/Language_Culture_and_Communication?f_ri=4986"},{"id":342477,"name":"Internal Communications","url":"https://www.academia.edu/Documents/in/Internal_Communications?f_ri=4986"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_76835900" data-work_id="76835900" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/76835900/Lay_judgments_about_child_custody_after_divorce">Lay judgments about child custody after divorce</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">In a pair of studies, we examine lay people's judgments about how hypothetical cases involving child custody after divorce should be resolved. The respondents were citizens called to jury service in Pima County, AZ. Study 1 found that... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_76835900" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">In a pair of studies, we examine lay people's judgments about how hypothetical cases involving child custody after divorce should be resolved. The respondents were citizens called to jury service in Pima County, AZ. Study 1 found that both male and female respondents, if they were the judge, would most commonly award equally shared custody arrangements, as advocated by most fathers' groups. However, if the predivorce child care had been divided disproportionately between the parents, this preference shifted, slightly but significantly, toward giving more time to the parent who had provided most of that care, consistent with the Approximation Rule advocated by the American Law Institute. Moreover, respondents judged that the arrangements prevailing in today's court and legal environment would award equal custody considerably less often, and would thereby provide much less parenting time to fathers, than the respondents themselves would award. Study 2 found that respondents maintained their strong preference for equally shared custody even when there are very high levels of parental conflict for which the parents were equally to blame, but awarded substantially less time to the culpable parent when only one was the primary instigator of the parental conflict. The striking degree to which the public favors equal custody combined with their view that the current court system under-awards parenting time to fathers could account for past findings that the system is seriously slanted toward mothers, and suggests that family law may have a public relations problem.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/76835900" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="e3c23d53ed287548277fb103ee8ff86f" rel="nofollow" data-download="{"attachment_id":84411906,"asset_id":76835900,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/84411906/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="24241802" href="https://independent.academia.edu/williamfabricius">william fabricius</a><script data-card-contents-for-user="24241802" type="text/json">{"id":24241802,"first_name":"william","last_name":"fabricius","domain_name":"independent","page_name":"williamfabricius","display_name":"william fabricius","profile_url":"https://independent.academia.edu/williamfabricius?f_ri=4986","photo":"https://0.academia-photos.com/24241802/72201219/88050751/s65_william.fabricius.jpg"}</script></span></span></li><li class="js-paper-rank-work_76835900 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="76835900"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 76835900, container: ".js-paper-rank-work_76835900", }); });</script></li><li class="js-percentile-work_76835900 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" style="display: none">•</span><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 76835900; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-percentile-work_76835900"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_76835900 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="76835900"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 76835900; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=76835900]").text(description); $(".js-view-count-work_76835900").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_76835900").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="76835900"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">9</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="221" rel="nofollow" href="https://www.academia.edu/Documents/in/Psychology">Psychology</a>, <script data-card-contents-for-ri="221" type="text/json">{"id":221,"name":"Psychology","url":"https://www.academia.edu/Documents/in/Psychology?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="534" rel="nofollow" href="https://www.academia.edu/Documents/in/Law">Law</a>, <script data-card-contents-for-ri="534" type="text/json">{"id":534,"name":"Law","url":"https://www.academia.edu/Documents/in/Law?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="1116" rel="nofollow" href="https://www.academia.edu/Documents/in/Public_Opinion">Public Opinion</a>, <script data-card-contents-for-ri="1116" type="text/json">{"id":1116,"name":"Public Opinion","url":"https://www.academia.edu/Documents/in/Public_Opinion?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="3687" rel="nofollow" href="https://www.academia.edu/Documents/in/Family_Law">Family Law</a><script data-card-contents-for-ri="3687" type="text/json">{"id":3687,"name":"Family Law","url":"https://www.academia.edu/Documents/in/Family_Law?f_ri=4986","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=76835900]'), work: {"id":76835900,"title":"Lay judgments about child custody after divorce","created_at":"2022-04-18T08:15:36.603-07:00","url":"https://www.academia.edu/76835900/Lay_judgments_about_child_custody_after_divorce?f_ri=4986","dom_id":"work_76835900","summary":"In a pair of studies, we examine lay people's judgments about how hypothetical cases involving child custody after divorce should be resolved. The respondents were citizens called to jury service in Pima County, AZ. Study 1 found that both male and female respondents, if they were the judge, would most commonly award equally shared custody arrangements, as advocated by most fathers' groups. However, if the predivorce child care had been divided disproportionately between the parents, this preference shifted, slightly but significantly, toward giving more time to the parent who had provided most of that care, consistent with the Approximation Rule advocated by the American Law Institute. Moreover, respondents judged that the arrangements prevailing in today's court and legal environment would award equal custody considerably less often, and would thereby provide much less parenting time to fathers, than the respondents themselves would award. Study 2 found that respondents maintained their strong preference for equally shared custody even when there are very high levels of parental conflict for which the parents were equally to blame, but awarded substantially less time to the culpable parent when only one was the primary instigator of the parental conflict. The striking degree to which the public favors equal custody combined with their view that the current court system under-awards parenting time to fathers could account for past findings that the system is seriously slanted toward mothers, and suggests that family law may have a public relations problem.","downloadable_attachments":[{"id":84411906,"asset_id":76835900,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":24241802,"first_name":"william","last_name":"fabricius","domain_name":"independent","page_name":"williamfabricius","display_name":"william fabricius","profile_url":"https://independent.academia.edu/williamfabricius?f_ri=4986","photo":"https://0.academia-photos.com/24241802/72201219/88050751/s65_william.fabricius.jpg"}],"research_interests":[{"id":221,"name":"Psychology","url":"https://www.academia.edu/Documents/in/Psychology?f_ri=4986","nofollow":true},{"id":534,"name":"Law","url":"https://www.academia.edu/Documents/in/Law?f_ri=4986","nofollow":true},{"id":1116,"name":"Public Opinion","url":"https://www.academia.edu/Documents/in/Public_Opinion?f_ri=4986","nofollow":true},{"id":3687,"name":"Family Law","url":"https://www.academia.edu/Documents/in/Family_Law?f_ri=4986","nofollow":true},{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986"},{"id":14249,"name":"Child Care","url":"https://www.academia.edu/Documents/in/Child_Care?f_ri=4986"},{"id":69856,"name":"Social Science Research Network","url":"https://www.academia.edu/Documents/in/Social_Science_Research_Network?f_ri=4986"},{"id":253578,"name":"American Psychological Association","url":"https://www.academia.edu/Documents/in/American_Psychological_Association?f_ri=4986"},{"id":380315,"name":"Public Administration and Policy","url":"https://www.academia.edu/Documents/in/Public_Administration_and_Policy?f_ri=4986"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_75834056" data-work_id="75834056" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/75834056/Recruit_Retain_and_Report_UK_Universities_Strategic_Communication_with_Stakeholders_on_Twitter">Recruit, Retain and Report: UK Universities’ Strategic Communication with Stakeholders on Twitter</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">Like many other organisations, universities are using social media to engage with their stakeholders as they have varying interests and commitments. The chapter focuses on strategic communication and stakeholder engagement by UK... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_75834056" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">Like many other organisations, universities are using social media to engage with their stakeholders as they have varying interests and commitments. The chapter focuses on strategic communication and stakeholder engagement by UK universities on Twitter. It presents a descriptive study about their engagement on Twitter in terms of their followers, number of tweets, et cetera. In addition, it analyses the tweets' content to identify British universities' communication strategies. Hence, the results revealed a thematic model in the form of an interrelated conceptual theory that comprises three strands of communication: (i) recruiting prospective students, (ii) retaining present students and staff, and (iii) reporting activities and media coverage. This contribution presents implications for university marketing communications managers who are involved in student recruitment and/or in managing relationships with stakeholders.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/75834056" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="5beb6b99be4230b92d3da620dabc2914" rel="nofollow" data-download="{"attachment_id":83447032,"asset_id":75834056,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/83447032/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="8128232" href="https://abo.academia.edu/SundayOlaleye">Sunday Olaleye</a><script data-card-contents-for-user="8128232" type="text/json">{"id":8128232,"first_name":"Sunday","last_name":"Olaleye","domain_name":"abo","page_name":"SundayOlaleye","display_name":"Sunday Olaleye","profile_url":"https://abo.academia.edu/SundayOlaleye?f_ri=4986","photo":"https://gravatar.com/avatar/5a2d265a510d300c8d628292c0964246?s=65"}</script></span></span></li><li class="js-paper-rank-work_75834056 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="75834056"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 75834056, container: ".js-paper-rank-work_75834056", }); });</script></li><li class="js-percentile-work_75834056 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" style="display: none">•</span><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 75834056; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-percentile-work_75834056"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_75834056 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="75834056"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 75834056; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=75834056]").text(description); $(".js-view-count-work_75834056").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_75834056").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="75834056"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">2</a>  </div><span class="InlineList-item-text u-textTruncate u-pl9x"><a class="InlineList-item-text" data-has-card-for-ri="26" rel="nofollow" href="https://www.academia.edu/Documents/in/Business">Business</a>, <script data-card-contents-for-ri="26" type="text/json">{"id":26,"name":"Business","url":"https://www.academia.edu/Documents/in/Business?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="4986" rel="nofollow" href="https://www.academia.edu/Documents/in/Public_Relations">Public Relations</a><script data-card-contents-for-ri="4986" type="text/json">{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=75834056]'), work: {"id":75834056,"title":"Recruit, Retain and Report: UK Universities’ Strategic Communication with Stakeholders on Twitter","created_at":"2022-04-08T09:36:53.346-07:00","url":"https://www.academia.edu/75834056/Recruit_Retain_and_Report_UK_Universities_Strategic_Communication_with_Stakeholders_on_Twitter?f_ri=4986","dom_id":"work_75834056","summary":"Like many other organisations, universities are using social media to engage with their stakeholders as they have varying interests and commitments. The chapter focuses on strategic communication and stakeholder engagement by UK universities on Twitter. It presents a descriptive study about their engagement on Twitter in terms of their followers, number of tweets, et cetera. In addition, it analyses the tweets' content to identify British universities' communication strategies. Hence, the results revealed a thematic model in the form of an interrelated conceptual theory that comprises three strands of communication: (i) recruiting prospective students, (ii) retaining present students and staff, and (iii) reporting activities and media coverage. This contribution presents implications for university marketing communications managers who are involved in student recruitment and/or in managing relationships with stakeholders.","downloadable_attachments":[{"id":83447032,"asset_id":75834056,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":8128232,"first_name":"Sunday","last_name":"Olaleye","domain_name":"abo","page_name":"SundayOlaleye","display_name":"Sunday Olaleye","profile_url":"https://abo.academia.edu/SundayOlaleye?f_ri=4986","photo":"https://gravatar.com/avatar/5a2d265a510d300c8d628292c0964246?s=65"}],"research_interests":[{"id":26,"name":"Business","url":"https://www.academia.edu/Documents/in/Business?f_ri=4986","nofollow":true},{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_61347581" data-work_id="61347581" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/61347581/A_critical_analysis_of_corporate_social_responsibility_as_a_PR_practice_in_Cyprus_and_Greece">A critical analysis of corporate social responsibility as a PR practice in Cyprus and Greece</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">There has been a significant increase in Corporate Social Responsibility (CSR) during the last five years in Cyprus and Greece.This paper is aimed at both researchers and public relations (PR) practitioners.The contribution of CSR... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_61347581" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">There has been a significant increase in Corporate Social Responsibility (CSR) during the last five years in Cyprus and Greece.This paper is aimed at both researchers and public relations (PR) practitioners.The contribution of CSR practice from organizations is regarded as an important topic for Cyprus and Greece, and is a topic that received academic and practice attention and is becoming a mainstream issue for many organizations — is a very important factor for PR and Communication practitioners, helping them to understand better CSR practices in Cyprus and Greece.This research represents a study of current practice of CSR in Cyprus and Greece and an examination of their contribution and the fulfillment od its three pillars – social, economic, and environmental - understanding better the thematic areas of CSR currently taking place in both countries.This research employs a qualitative methodology, with data being analyzed qualitatively. A sample of 36 senior PR and Communication p...</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/61347581" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="92679fc2c914091a5afea24f59c04880" rel="nofollow" data-download="{"attachment_id":74403974,"asset_id":61347581,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/74403974/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="55994178" href="https://nicosiacyprus.academia.edu/MarcosKomodromos">Marcos Komodromos</a><script data-card-contents-for-user="55994178" type="text/json">{"id":55994178,"first_name":"Marcos","last_name":"Komodromos","domain_name":"nicosiacyprus","page_name":"MarcosKomodromos","display_name":"Marcos Komodromos","profile_url":"https://nicosiacyprus.academia.edu/MarcosKomodromos?f_ri=4986","photo":"https://0.academia-photos.com/55994178/14740945/153075338/s65_marcos.komodromos.png"}</script></span></span></li><li class="js-paper-rank-work_61347581 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="61347581"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 61347581, container: ".js-paper-rank-work_61347581", }); 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$(".js-view-count[data-work-id=61347581]").text(description); $(".js-view-count-work_61347581").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_61347581").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="61347581"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i>  <a class="InlineList-item-text u-positionRelative">16</a>  </div><span class="InlineList-item-text u-textTruncate u-pl10x"><a class="InlineList-item-text" data-has-card-for-ri="26" rel="nofollow" href="https://www.academia.edu/Documents/in/Business">Business</a>, <script data-card-contents-for-ri="26" type="text/json">{"id":26,"name":"Business","url":"https://www.academia.edu/Documents/in/Business?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="46" rel="nofollow" href="https://www.academia.edu/Documents/in/Business_Ethics">Business Ethics</a>, <script data-card-contents-for-ri="46" type="text/json">{"id":46,"name":"Business Ethics","url":"https://www.academia.edu/Documents/in/Business_Ethics?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="1452" rel="nofollow" href="https://www.academia.edu/Documents/in/Corporate_Social_Responsibility">Corporate Social Responsibility</a>, <script data-card-contents-for-ri="1452" type="text/json">{"id":1452,"name":"Corporate Social Responsibility","url":"https://www.academia.edu/Documents/in/Corporate_Social_Responsibility?f_ri=4986","nofollow":true}</script><a class="InlineList-item-text" data-has-card-for-ri="2782" rel="nofollow" href="https://www.academia.edu/Documents/in/Corporate_Communication">Corporate Communication</a><script data-card-contents-for-ri="2782" type="text/json">{"id":2782,"name":"Corporate Communication","url":"https://www.academia.edu/Documents/in/Corporate_Communication?f_ri=4986","nofollow":true}</script></span></li><script>(function(){ if (true) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=61347581]'), work: {"id":61347581,"title":"A critical analysis of corporate social responsibility as a PR practice in Cyprus and Greece","created_at":"2021-11-08T12:51:47.771-08:00","url":"https://www.academia.edu/61347581/A_critical_analysis_of_corporate_social_responsibility_as_a_PR_practice_in_Cyprus_and_Greece?f_ri=4986","dom_id":"work_61347581","summary":"There has been a significant increase in Corporate Social Responsibility (CSR) during the last five years in Cyprus and Greece.This paper is aimed at both researchers and public relations (PR) practitioners.The contribution of CSR practice from organizations is regarded as an important topic for Cyprus and Greece, and is a topic that received academic and practice attention and is becoming a mainstream issue for many organizations — is a very important factor for PR and Communication practitioners, helping them to understand better CSR practices in Cyprus and Greece.This research represents a study of current practice of CSR in Cyprus and Greece and an examination of their contribution and the fulfillment od its three pillars – social, economic, and environmental - understanding better the thematic areas of CSR currently taking place in both countries.This research employs a qualitative methodology, with data being analyzed qualitatively. A sample of 36 senior PR and Communication p...","downloadable_attachments":[{"id":74403974,"asset_id":61347581,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":55994178,"first_name":"Marcos","last_name":"Komodromos","domain_name":"nicosiacyprus","page_name":"MarcosKomodromos","display_name":"Marcos Komodromos","profile_url":"https://nicosiacyprus.academia.edu/MarcosKomodromos?f_ri=4986","photo":"https://0.academia-photos.com/55994178/14740945/153075338/s65_marcos.komodromos.png"}],"research_interests":[{"id":26,"name":"Business","url":"https://www.academia.edu/Documents/in/Business?f_ri=4986","nofollow":true},{"id":46,"name":"Business Ethics","url":"https://www.academia.edu/Documents/in/Business_Ethics?f_ri=4986","nofollow":true},{"id":1452,"name":"Corporate Social Responsibility","url":"https://www.academia.edu/Documents/in/Corporate_Social_Responsibility?f_ri=4986","nofollow":true},{"id":2782,"name":"Corporate Communication","url":"https://www.academia.edu/Documents/in/Corporate_Communication?f_ri=4986","nofollow":true},{"id":4054,"name":"Cyprus Studies","url":"https://www.academia.edu/Documents/in/Cyprus_Studies?f_ri=4986"},{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986"},{"id":17406,"name":"Cyprus","url":"https://www.academia.edu/Documents/in/Cyprus?f_ri=4986"},{"id":28430,"name":"Corporate Communications","url":"https://www.academia.edu/Documents/in/Corporate_Communications?f_ri=4986"},{"id":48044,"name":"Greece","url":"https://www.academia.edu/Documents/in/Greece?f_ri=4986"},{"id":85718,"name":"Marketing Communications","url":"https://www.academia.edu/Documents/in/Marketing_Communications?f_ri=4986"},{"id":119534,"name":"Communication and Public Relations","url":"https://www.academia.edu/Documents/in/Communication_and_Public_Relations?f_ri=4986"},{"id":144405,"name":"Strategic CSR","url":"https://www.academia.edu/Documents/in/Strategic_CSR?f_ri=4986"},{"id":193942,"name":"CSR and philanthropy","url":"https://www.academia.edu/Documents/in/CSR_and_philanthropy?f_ri=4986"},{"id":892228,"name":"Corporate Social Responsibility (CSR)","url":"https://www.academia.edu/Documents/in/Corporate_Social_Responsibility_CSR_?f_ri=4986"},{"id":939797,"name":"Social Entrepreneurship \u0026 Innovation","url":"https://www.academia.edu/Documents/in/Social_Entrepreneurship_and_Innovation?f_ri=4986"},{"id":954151,"name":"International Business and Corporate Communication","url":"https://www.academia.edu/Documents/in/International_Business_and_Corporate_Communication?f_ri=4986"}]}, }) } })();</script></ul></li></ul></div></div><div class="u-borderBottom1 u-borderColorGrayLighter"><div class="clearfix u-pv7x u-mb0x js-work-card work_7178905" data-work_id="7178905" itemscope="itemscope" itemtype="https://schema.org/ScholarlyArticle"><div class="header"><div class="title u-fontSerif u-fs22 u-lineHeight1_3"><a class="u-tcGrayDarkest js-work-link" href="https://www.academia.edu/7178905/Comprising_or_Compromising_Credibility_Use_of_Spokesperson_Quotations_in_News_Releases_Issued_by_Major_Health_Agencies">Comprising or Compromising Credibility? : Use of Spokesperson Quotations in News Releases Issued by Major Health Agencies</a></div></div><div class="u-pb4x u-mt3x"><div class="summary u-fs14 u-fw300 u-lineHeight1_5 u-tcGrayDarkest"><div class="summarized">As audiences may increasingly question source credibility during crisis following situations following recent misinforming efforts such as FEMA's staged press conference, the use of spokesperson quotations in press releases deserves... <a class="more_link u-tcGrayDark u-linkUnstyled" data-container=".work_7178905" data-show=".complete" data-hide=".summarized" data-more-link-behavior="true" href="#">more</a></div><div class="complete hidden">As audiences may increasingly question source credibility during crisis following situations following recent misinforming efforts such as FEMA's staged press conference, the use of spokesperson quotations in press releases deserves greater scrutiny, particularly in the context of relaying health information. This study analyzes use of direct quotations in avian flu press releases issued by leading health agencies to reveal the nature of quotes and use of sources. Findings reveal unique considerations with respect to issuing public directives, communicating unknowns while quelling uncertainty, and balancing use of sources external and internal to the organization, all while preserving spokesperson and organizational credibility.</div></div></div><ul class="InlineList u-ph0x u-fs13"><li class="InlineList-item logged_in_only"><div class="share_on_academia_work_button"><a class="academia_share Button Button--inverseBlue Button--sm js-bookmark-button" data-academia-share="Work/7178905" data-share-source="work_strip" data-spinner="small_white_hide_contents"><i class="fa fa-plus"></i><span class="work-strip-link-text u-ml1x" data-content="button_text">Bookmark</span></a></div></li><li class="InlineList-item"><div class="download"><a id="bb016edd356cd47f9d486a14aefd43bd" rel="nofollow" data-download="{"attachment_id":48571551,"asset_id":7178905,"asset_type":"Work","always_allow_download":false,"track":null,"button_location":"work_strip","source":null,"hide_modal":null}" class="Button Button--sm Button--inverseGreen js-download-button prompt_button doc_download" href="https://www.academia.edu/attachments/48571551/download_file?st=MTc0MDU4OTExMiw4LjIyMi4yMDguMTQ2&s=work_strip"><i class="fa fa-arrow-circle-o-down fa-lg"></i><span class="u-textUppercase u-ml1x" data-content="button_text">Download</span></a></div></li><li class="InlineList-item"><ul class="InlineList InlineList--bordered u-ph0x"><li class="InlineList-item InlineList-item--bordered"><span class="InlineList-item-text">by <span itemscope="itemscope" itemprop="author" itemtype="https://schema.org/Person"><a class="u-tcGrayDark u-fw700" data-has-card-for-user="12424197" href="https://independent.academia.edu/SoraKim3">Sora Kim</a><script data-card-contents-for-user="12424197" type="text/json">{"id":12424197,"first_name":"Sora","last_name":"Kim","domain_name":"independent","page_name":"SoraKim3","display_name":"Sora Kim","profile_url":"https://independent.academia.edu/SoraKim3?f_ri=4986","photo":"/images/s65_no_pic.png"}</script></span></span></li><li class="js-paper-rank-work_7178905 InlineList-item InlineList-item--bordered hidden"><span class="js-paper-rank-view hidden u-tcGrayDark" data-paper-rank-work-id="7178905"><i class="u-m1x fa fa-bar-chart"></i><strong class="js-paper-rank"></strong></span><script>$(function() { new Works.PaperRankView({ workId: 7178905, container: ".js-paper-rank-work_7178905", }); });</script></li><li class="js-percentile-work_7178905 InlineList-item InlineList-item--bordered hidden u-tcGrayDark"><span class="percentile-widget hidden"><span class="u-mr2x percentile-widget" style="display: none">•</span><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 7178905; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-percentile-work_7178905"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></li><li class="js-view-count-work_7178905 InlineList-item InlineList-item--bordered hidden"><div><span><span class="js-view-count view-count u-mr2x" data-work-id="7178905"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 7178905; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=7178905]").text(description); $(".js-view-count-work_7178905").attr('title', description).tooltip(); }); });</script></span><script>$(function() { $(".js-view-count-work_7178905").removeClass('hidden') })</script></div></li><li class="InlineList-item u-positionRelative" style="max-width: 250px"><div class="u-positionAbsolute" data-has-card-for-ri-list="7178905"><i class="fa fa-tag InlineList-item-icon u-positionRelative"></i></div><span class="InlineList-item-text u-textTruncate u-pl6x"><a class="InlineList-item-text" data-has-card-for-ri="4986" rel="nofollow" href="https://www.academia.edu/Documents/in/Public_Relations">Public Relations</a><script data-card-contents-for-ri="4986" type="text/json">{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true}</script></span></li><script>(function(){ if (false) { new Aedu.ResearchInterestListCard({ el: $('*[data-has-card-for-ri-list=7178905]'), work: {"id":7178905,"title":"Comprising or Compromising Credibility? : Use of Spokesperson Quotations in News Releases Issued by Major Health Agencies","created_at":"2014-05-27T17:19:08.146-07:00","url":"https://www.academia.edu/7178905/Comprising_or_Compromising_Credibility_Use_of_Spokesperson_Quotations_in_News_Releases_Issued_by_Major_Health_Agencies?f_ri=4986","dom_id":"work_7178905","summary":"As audiences may increasingly question source credibility during crisis following situations following recent misinforming efforts such as FEMA's staged press conference, the use of spokesperson quotations in press releases deserves greater scrutiny, particularly in the context of relaying health information. This study analyzes use of direct quotations in avian flu press releases issued by leading health agencies to reveal the nature of quotes and use of sources. Findings reveal unique considerations with respect to issuing public directives, communicating unknowns while quelling uncertainty, and balancing use of sources external and internal to the organization, all while preserving spokesperson and organizational credibility.","downloadable_attachments":[{"id":48571551,"asset_id":7178905,"asset_type":"Work","always_allow_download":false}],"ordered_authors":[{"id":12424197,"first_name":"Sora","last_name":"Kim","domain_name":"independent","page_name":"SoraKim3","display_name":"Sora Kim","profile_url":"https://independent.academia.edu/SoraKim3?f_ri=4986","photo":"/images/s65_no_pic.png"}],"research_interests":[{"id":4986,"name":"Public Relations","url":"https://www.academia.edu/Documents/in/Public_Relations?f_ri=4986","nofollow":true}]}, }) } })();</script></ul></li></ul></div></div></div><div class="u-taCenter Pagination"><ul class="pagination"><li class="next_page"><a href="/Documents/in/Public_Relations?after=50%2C7178905" 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