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<!DOCTYPE html><html dir="ltr" lang="de"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width"/><link rel="preload" href="https://us-wn-g.gr-cdn.com/_next/static/media/RobotoFlex-basic.e0985f23.woff2" as="font" type="font/woff2" crossorigin="true"/><link rel="preload" href="https://us-wn-g.gr-cdn.com/_next/static/media/SourceSans3-basic.c901b1ac.woff2" as="font" type="font/woff2" crossorigin="true"/><link rel="preload" href="https://us-wn-g.gr-cdn.com/_next/static/media/Rubik-basic.6d1dafea.woff2" as="font" type="font/woff2" crossorigin="true"/><link rel="preload" href="https://us-wn-g.gr-cdn.com/_next/static/media/Lora-basic.552eec56.woff2" as="font" type="font/woff2" crossorigin="true"/><title>E-Mail Tipps für abgebrochene Warenkörbe in eCommerce Stores</title><meta name="robots" content="index,follow"/><meta name="description" content="Abgebrochener Etsy, Woocommerce oder Shopify Warenkorb? Verschicke E-mails anhand dieser Tipps und gewinne deine verloren geglaubten Kunden zurück!"/><link rel="alternate" hrefLang="x-default" href="https://www.getresponse.com/blog/abandoned-cart-email-examples"/><link rel="alternate" hrefLang="de" href="https://www.getresponse.com/de/blog/abgebrochene-warenkorb-emails"/><link rel="alternate" hrefLang="pt" href="https://www.getresponse.com/pt/blog/exemplos-de-email-carrinho-abandonado"/><link rel="alternate" hrefLang="en" href="https://www.getresponse.com/blog/abandoned-cart-email-examples"/><link rel="alternate" hrefLang="es" href="https://www.getresponse.com/es/blog/emails-de-carrito-abandonado"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:site" content="@getresponse"/><meta property="og:title" content="E-Mail Tipps für abgebrochene Warenkörbe in eCommerce Stores"/><meta property="og:description" content="Abgebrochener Etsy, Woocommerce oder Shopify Warenkorb? Verschicke E-mails anhand dieser Tipps und gewinne deine verloren geglaubten Kunden zurück!"/><meta property="og:url" content="https://www.getresponse.com/de/blog/abgebrochene-warenkorb-emails"/><meta property="og:type" content="website"/><meta property="og:image" content="https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1206/pexels-sonny-sixteen-10529047.jpg"/><link rel="canonical" href="https://www.getresponse.com/de/blog/abgebrochene-warenkorb-emails"/><meta http-equiv="content-language" content="de"/><script type="application/ld+json">{"@context":"https://schema.org","@type":"BlogPosting","mainEntityOfPage":{"@type":"WebPage","@id":"https%3A%2F%2Fwww.getresponse.com%2Fde%2Fblog%2Fabgebrochene-warenkorb-emails","url":"https%3A%2F%2Fwww.getresponse.com%2Fde%2Fblog%2Fabgebrochene-warenkorb-emails"},"headline":"E-Mail Tipps für abgebrochene Warenkörbe in eCommerce Stores","image":"https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1206/pexels-sonny-sixteen-10529047.jpg","datePublished":"2022-04-29T12:19:58.000Z","dateModified":"2024-08-21T10:24:54.000Z","author":[{"name":"Lisa Kubatzki","image":"https://us-wd.gr-cdn.com/blog/sites/5/2022/02/1029/lisa-kubatzki_av.png","description":"Lisa ist Senior SEO Content Managerin für die D-A-CH Region bei GetResponse und leitet unter anderem den deutschen Blog. Ihre berufliche Laufbahn führte sie bereits durch die Felder des Influencer Marketing, Affiliate Marketing, und Social Media, doch für SEO schlägt ihr Herz wirklich.\nMit ihrer berufliche Expertise in Bereichen wie Marketingstrategie, E-Mail Marketing und SEO veröffentlicht sie regelmäßig Artikel im Bereich Marketing in verschiedensten Media Outlets wie OMR, OMT oder WLW. Als blühende Kraft in der SEO-Welt engagiert sie sich in Gruppen wie Women in Tech SEO und war ebenfalls bereits im <a href=\"https://voicesofsearch.com/episode/seo-translation-vs-seo-localization/the-keys-to-generative-search-engine-optimization-geo/\">Voices of Search Podcast </a>zu hören.Besonders liebt sie es, neue Trends zu erforschen und Marketing im Kontext mit gesellschaftlichen Themen zu betrachten.\nLisa erreichst du ganz einfach über ihr <a href=\"https://de.linkedin.com/in/lisa-kubatzki-325b8717a\">LinkedIn</a> Profil. ","jobTitle":"Senior SEO Content Managerin DACH","url":"https://www.getresponse.com/de/blog/authors/lisa-kubatzki","@type":"Person"}],"publisher":{"@type":"Organization","name":"GetResponse","url":"https://www.getresponse.com","logo":{"@type":"ImageObject","url":"https://upload.wikimedia.org/wikipedia/commons/2/2c/GetResponse_Logo.png"}},"description":"Du warst so kurz vorm Ziel. Ein Kunde hat seinen Warenkorb in deinem Online Shop ordentlich beladen, war vielleicht schon bei der Kasse und doch wurde die Bestellung kurz vor Abschluss abgebrochen."}</script><script type="application/ld+json">{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Wann sollte ich die E-Mail anlässlich des verlassenen Warenkorbs senden?", "acceptedAnswer": { "@type": "Answer", "text": "Du kannst ein oder zwei E-Mails zum Warenkorb-Reaktivierungs-Versuch versenden. Das richtige Timing ist natürlich wichtig. Die erste sendest du ein paar Stunden nach Bestellungsabbruch und die zweite dann 24 Stunden nach Abbruch." } },{ "@type": "Question", "name": "Wie viele Cart Recovery E-Mails sollte ich verschicken?", "acceptedAnswer": { "@type": "Answer", "text": "Wir empfehlen dir, maximal 2 E-Mails zum Warenkorbabbruch zu verschicken. Alles andere kann dazu führen, dass deine Nachrichten im Spam-Ordner landen oder dein Kunde bzw. deine Kundin dich deabonniert." } },{ "@type": "Question", "name": "Sendet Shopify Emails bei abgebrochenen Warenkörben?", "acceptedAnswer": { "@type": "Answer", "text": "Ja. Du kannst mit der Shopify Email Funktion einstellen, dass E-Mails bei abgebrochenen Warenkörben versendet werden. Diese Funktion musst du natürlich nicht aktivieren und kannst sie jederzeit deaktivieren." } },{ "@type": "Question", "name": "Ist es legal, abandoned cart E-Mails zu verschicken?", "acceptedAnswer": { "@type": "Answer", "text": "Ja. Solange deine Kunden und Kundinnen zuvor bestätigt haben, dass sie E-Mails von dir erhalten wollen, z.B. bei vergangenen Bestellungen oder bei der Newsletteranmeldung." } }] } </script><script type="application/ld+json">{ "@context": "https://schema.org/", "@type": "HowTo", "name": "Wie versende ich abgebrochene Warenkorb E-mails in GetResponse?", "step": [{ "@type": "HowToStep", "text": "Logge dich bei GetResponse ein." },{ "@type": "HowToStep", "text": "Verknüpfe deinen Online Store per Integrationen & API" },{ "@type": "HowToStep", "text": "Nun gehe zum Tools-Menü und zu Automation" },{ "@type": "HowToStep", "text": "Du kannst nun aus unseren Vorlagen für Shopify & co. Erinnerung bei aufgegebenem Warenkorb auswählen. Hier ist der Workflow bereits für dich vorgegeben und du musst nur noch die Nachricht vorbereiten und die Warenkorb-ID angeben. Oder du gestaltest den Automation Workflow für deine zurückgelassenen Warenkörbe ganz von null auf selbst." },{ "@type": "HowToStep", "text": "Du kannst den Workflow allerdings auch nach deinen Wünschen anpassen, also zum Beispiel 1 Tag warten auswählen, in dem du Konditionen und Trigger für deinen Workflow hinzufügst." }] }</script><meta name="next-head-count" content="26"/><link rel="apple-touch-icon" sizes="57x57" href="/global/favicons/apple-touch-icon-57x57.png"/><link rel="apple-touch-icon" sizes="60x60" href="/global/favicons/apple-touch-icon-60x60.png"/><link rel="apple-touch-icon" sizes="72x72" href="/global/favicons/apple-touch-icon-72x72.png"/><link rel="apple-touch-icon" sizes="76x76" href="/global/favicons/apple-touch-icon-76x76.png"/><link rel="apple-touch-icon" sizes="114x114" href="/global/favicons/apple-touch-icon-114x114.png"/><link rel="apple-touch-icon" sizes="120x120" href="/global/favicons/apple-touch-icon-120x120.png"/><link rel="apple-touch-icon" sizes="144x144" 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href="https://www.getresponse.com/de/blog/abgebrochene-warenkorb-emails">E-Mails für Abgebrochene Warenkörbe, bei denen deine Kunden es sich garantiert noch einmal anders überlegen</a></li></ol></nav><form class="SearchBar_form__Qs_jG"><fieldset class="SearchBar_fieldset__MQuKt"><input class="SearchBar_input__6FMFa" type="search" name="query" data-test="query" aria-label="Suche" placeholder="Suche" aria-activedescendant="" aria-autocomplete="list" aria-controls="blog-nav-search-menu" aria-expanded="false" aria-labelledby="blog-nav-search-label" autoComplete="off" id="blog-nav-search-input" role="combobox" value=""/><button class="SearchBar_button__o6Exh" aria-label="Suche"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 17.24 17.24" width="16" height="16"><g fill="none" stroke="#717272" stroke-width="2"><path stroke-miterlimit="10" d="M7 13c3.31 0 6-2.69 6-6s-2.69-6-6-6-6 2.69-6 6 2.69 6 6 6z"></path><path stroke-linecap="round" d="m12 12 4.24 4.24"></path></g></svg></button></fieldset><ul class="SearchBar_autocompleteDropdown__L_tjQ" hidden="" id="blog-nav-search-menu" role="listbox" aria-labelledby="blog-nav-search-label"></ul></form></div></div><div class="_slug__header__Kh12A"><header class="SinglePostHeader_header__7QmdJ"><h1>E-Mails für Abgebrochene Warenkörbe, bei denen deine Kunden es sich garantiert noch einmal anders überlegen</h1><div class="SinglePostDetails_info__8SEyP SinglePostDetails_long__qAUbv SinglePostHeader_details__fxbxu"><div class="SinglePostDetails_time__yitzO"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24" aria-label="Lesezeit"><path stroke="#717171" stroke-miterlimit="10" stroke-width="2" d="M12 22c5.523 0 10-4.477 10-10S17.523 2 12 2 2 6.477 2 12s4.477 10 10 10Z"></path><path stroke="#717171" stroke-linecap="round" stroke-width="2" d="M12 12h6M12 12V6"></path></svg>13 Min.</div><div class="SinglePostDetails_date__z6Md7"><span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><rect width="18" height="16" x="3" y="5" stroke="#717171" stroke-linecap="round" stroke-miterlimit="10" stroke-width="2" rx="3"></rect><path stroke="#717171" stroke-width="2" d="M3 11h18"></path><path stroke="#717171" stroke-linecap="round" stroke-width="2" d="M8 3v4M16 3v4"></path></svg></span>Aktualisiert:<time dateTime="2024-08-21T10:24:54.000Z">21. Aug. 2024</time></div><div class="SinglePostDetails_author__qyxmG"><a class="SinglePostDetails_author__qyxmG" href="https://www.getresponse.com/de/blog/authors/lisa-kubatzki"><img src="https://us-rd.gr-cdn.com/24x/https://us-wd.gr-cdn.com/blog/sites/5/2022/02/1029/lisa-kubatzki_av.png" srcSet="https://us-rd.gr-cdn.com/48x/https://us-wd.gr-cdn.com/blog/sites/5/2022/02/1029/lisa-kubatzki_av.png 2x" alt="Lisa Kubatzki" height="24" width="24"/><span>Lisa Kubatzki</span></a></div></div></header><div class="Categories_categories__VRmQC"><ul class="Categories_list__6Dn9Q"><li><a href="https://www.getresponse.com/de/blog/topic/ecommerce">E-Commerce</a></li><li><a href="https://www.getresponse.com/de/blog/search?query=email%20marketing">email marketing</a></li></ul></div></div><div class="_slug__mainColumn__Gi186"><div class="_slug__mobileOnly__0B_tt"><nav aria-labelledby=":Rbha6:" class="TableOfContents_container__A0_vi"><h2 id=":Rbha6:" class="TableOfContents_header__5f9NF"><img src="https://us-wn-g.gr-cdn.com/_next/static/media/icon.a5cd9734.svg" width="17" height="16" class="TableOfContents_icon__Rqps_" alt=""/>Inhaltsübersicht</h2><ol class="TableOfContents_list__OL4uU"><li><a href="#arrvm7d0bko">Was ist mit verlassenen Warenkörben gemeint?</a></li><li><a href="#s8u55j387th">Gründe für Warenkorbabbrüche auf Shopify und anderen ECommerce Plattformen</a></li><li><a href="#vio5giy8ek">14 Experten Tipps für ECommerce & Shopify Abgebrochene Warenkörbe: Die perfekte E-Mail</a></li><li><a href="#9sccpr7lbeq">10 Möglichkeiten, abgebrochene Warenkörbe auf Shopify im Vornherein zu vermeiden</a></li><li><a href="#s01bipgeb6d">Wie versende ich abgebrochene Warenkorb Emails?</a></li><li><a href="#z6t7i6de99c">FAQ zu Abgebrochenen Warenkorb E-Mails in Shopify und auf anderen eCommerce Plattformen</a></li></ol><button type="button" class="TableOfContents_button__LFphI" aria-hidden="true"><img src="https://us-wn-g.gr-cdn.com/_next/static/media/chevron.97998091.svg" 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(min-width:768px){:where(.single-post-content) .wp-block-getresponse-table-of-contents .gr-toc__list{margin-left:20px}}:where(.single-post-content) .wp-block-getresponse-table-of-contents .gr-toc__list:empty{display:none}:where(.single-post-content) .wp-block-getresponse-table-of-contents[open] .gr-toc__title-wrap{cursor:default;pointer-events:none}:where(.single-post-content) .wp-block-getresponse-table-of-contents[open] .gr-toc__title-wrap:after{transform:scaleY(-1)}:where(.single-post-content) .wp-block-getresponse-table-of-contents[open] .gr-toc__list-wrap{max-height:2000px;transition:max-height .3s ease-in-out}</style><div class="single-post-content"><div class="entry-content wp-block-post-content has-global-padding is-layout-constrained wp-embed-responsive"> <p>Du warst so kurz vorm Ziel. Ein Kunde hat seinen Warenkorb in deinem Online Shop ordentlich beladen, war vielleicht schon bei der Kasse und doch wurde die Bestellung kurz vor Abschluss abgebrochen.</p> <p>Doch verlier noch nicht die Hoffnung. Es gibt noch eine Möglichkeit, den Käufer wiederzugewinnen: nämlich mit einer verlassenen Warenkorb E-Mail, oder auch Cart Recovery Email im Englischen.</p> <p>E-Mails, die darauf abzielen, den Verkauf nach einem verlassenen Warenkorb doch noch abzuschließen sollte Teil jeder guten <a rel="noreferrer noopener" href="https://www.getresponse.com/de/loesungen/ecommerce-marketing" target="_blank">E Commerce Shop E-Mail Marketing</a> Strategie sein.</p> <p>Die besten Tipps und Best Practices for deine Abandoned Cart Emails für Shopify, Etsy und andere eCommerce Plattformen findest du in diesem Artikel.</p>  <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1207/email-g02993d3ce_1280.jpg?width=412 412w, https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1207/email-g02993d3ce_1280.jpg?width=653 653w, https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1207/email-g02993d3ce_1280.jpg?width=824 824w, https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1207/email-g02993d3ce_1280.jpg?width=1306 1306w" sizes="(max-width: 967px) min(calc(100vw - 60px), 653px), 653px" decoding="async" loading="lazy" width="663" height="420" src="https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1207/email-g02993d3ce_1280.jpg" alt="Illustration für verlassende Warenkorb Emails im eCommerce" class="wp-image-31121"/></figure> <h2 id="arrvm7d0bko" class="level-2 wp-block-heading">Was ist mit verlassenen Warenkörben gemeint?</h2> <p>Verlassene Warenkörbe verbleiben, <strong>wenn ein potentieller Käufer oder Käuferin, die Bestellung kurz vor Kaufabschluss abbricht</strong>, das heißt, die Seite verlässt. <strong>Die Produkte, die der Besucher/die Besucherin zuvor im Warenkorb gesammelt hat, bleiben jedoch bestehen.</strong></p> <p>Mit automatisierten E-Mails können E-Commerce Händler:Innen diese Kunden und Kund:Innen versuchen zu reaktivieren und doch noch vom Abschluss des Kaufes zu überzeugen. Sie sollten deshalb unbedingt Teil deiner <a href="https://www.getresponse.com/de/blog/email-marketing-ecommerce">E-Mail Marketing Strategie für deinen Onlineshop</a> sein.</p> <p>Tools, die bestimmte Funktionen für <a rel="noreferrer noopener" target="_blank" href="https://www.getresponse.com/de/blog/ecommerce-funnel-erstellen">E-Commerce Funnel</a> aufweisen, können dir helfen, diese E-Mails zu automatisieren.</p> <h2 id="s8u55j387th" class="level-2 wp-block-heading">Gründe für Warenkorbabbrüche auf Shopify und anderen ECommerce Plattformen</h2> <p>Warum die Besucher und Besucherinnen deines Online Shops vor dem Kauf abspringen, kann viele verschiedene Gründe haben. Hier sind ein paar Dinge, woran es liegen kann:</p> <ul> <li>Zu hohe Zusatzkosten, wie Versandkosten oder Retourekosten</li> <li>Versand nicht in das gewünschte Land möglich</li> <li>Eingeschränkte Zahlungsmöglichkeiten</li> <li>Der Checkout Prozess funktioniert nicht auf dem Endgerät der Kunden und Kundinnen</li> <li>Es gibt Zweifel an deiner Vertrauenswürdigkeit dines Stores</li> <li>Keine Infos zu Versandzeiten</li> <li>Der gewünschte Versanddienstleister ist nicht auswählbar</li> <li>Es gibt zu wenig Produktinfos</li> <li>Es gab ein technisches Problem (z.B. ein Problem mit dem Server oder dem W-Lan der Kund:Innen)</li> <li>Der Kunde bzw. die Kundin hat es sich schlichtweg anders überlegt</li> </ul> <p>Für all diese Gründe kannst du <a target="_blank" rel="noreferrer noopener" href="https://www.getresponse.com/de/blog/follow-up-emails-shopify">automatisierte Follow-Up E-Mails einrichten</a>, die Besucher und Besucherinnen an ihren verlassenen Warenkorb erinnern.</p> <h2 id="vio5giy8ek" class="level-2 wp-block-heading">14 Experten Tipps für ECommerce & Shopify Abgebrochene Warenkörbe: Die perfekte E-Mail</h2> <p>Schön und gut, was die Theorie angeht, aber worauf solltest du bei der Erstellung der Abandoned Cart Email für deinen E-Commerce Shop achten?</p> <ol> <li><strong>Verschicke einen Reminder</strong></li> </ol> <p>Per <a target="_blank" rel="noreferrer noopener" href="https://www.getresponse.com/de/funktionen/e-mail-marketing/autoresponder">Autoresponder</a> kannst du bereits vor dem eigentlichen Abbruch einen automatisierten Reminder für Kund:Innen einstellen, die ihren Warenkorb verlassen. Das kannst du per <a target="_blank" rel="noreferrer noopener" href="https://www.getresponse.com/de/blog/shopify-marketing-automation-apps">E-Commerce Marketing Automation Tool</a> tun.</p> <p>Bereite einfach eine E-Mail mit generischem Text vor und lege fest, wann und unter welchen Konditionen diese E-Mail versendet werden soll.</p> <p>Also zum Beispiel: 3 Stunden nach Bestellabbruch.</p> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1212/screenshot-2022-04-29-at-10.19.49.jpg?width=412 412w, https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1212/screenshot-2022-04-29-at-10.19.49.jpg?width=653 653w, https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1212/screenshot-2022-04-29-at-10.19.49.jpg?width=824 824w, https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1212/screenshot-2022-04-29-at-10.19.49.jpg?width=1306 1306w" sizes="(max-width: 967px) min(calc(100vw - 60px), 653px), 653px" decoding="async" loading="lazy" width="681" height="678" src="https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1212/screenshot-2022-04-29-at-10.19.49.jpg" alt="" class="wp-image-31122"/><figcaption class="wp-element-caption">Einfacher Beispiel Workflow für abgebrochene Warenkorb E-Mails im GetResponse Automation Builder</figcaption></figure> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-79 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-button-styleguide"><a class="wp-block-button__link wp-element-button" href="https://www.getresponse.com/de/start-free?version=marketing-automation" target="_blank" rel="noreferrer noopener">Automation Workflow für abgebrochene Warenkörbe erstellen</a></div> </div> <p></p> <p></p> <ol start="2"> <li><strong>Mache ein exklusives Angebot, das sie nicht ablehnen können</strong></li> </ol> <p>Nichts motiviert mehr zum Kauf deiner Produkte als ein exklusives Angebot, das ein Extra für den Kunden bzw. die Kundin bietet. Das kann geschenkter Versand sein oder Rabatt auf die nächste Bestellung.</p> <p>Oder du schaffst einen kleinen materiellen Anreiz und wirbst mit einem kleinen Gratis-Extra zur abgeschlossenen Bestellung.</p> <ol start="3"> <li><strong>Personalisiere die Nachricht</strong></li> </ol> <p>Personalisierung deiner E-Mail fängt bereits bei einem ganz kleinem Detail an. Und das ist der Name des Kunden. Informationen wie Name, Nachname und auch die E-Mail Adresse wirst du bereits durch dein Anmeldeformular zum Newsletter oder durch vergangene Bestellungen gesammelt haben.</p> <p>Du kannst die Nachricht noch persönlicher machen, in dem du die Produkte im Warenkorb benennst, um ein Bild im Kopf der Interessierten hervorzurufen.</p> <ol start="4"> <li><strong>Achte auf nutzerfreundliches Design</strong></li> </ol> <p>Die Schwierigkeit von Verlassenen-Warenkorb-Emails besteht nicht nur darin, den Kunden/die Kundin zu reaktivieren, sondern auch darin, dass deine Mail überhaupt gelesen wird. Das erreichst du vor allem durch ein ansprechendes Design.</p> <p>Die E-Mail sollte sowohl auf dem Computer als auch auf mobilen Geräten, sprich Handys und Tablets, gut aussehen. Wähle deshalb ein responsives Design und sieh dir deine Mail in der Vorschau noch einmal an, um sicherzugehen, dass auch du deine Nachricht möglichst ansprechend findest.</p> <p>Der CTA (call-to-action Button) sollte klar identifizierbar sein und nicht nur auf deine Website sondern auch zum abgebrochenden Warenkorb verlinken.</p> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-80 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-button-styleguide"><a class="wp-block-button__link wp-element-button" href="https://www.getresponse.com/de/funktionen/e-mail-marketing/newsletter-vorlagen/transaktionsmails" target="_blank" rel="noreferrer noopener">Umwerfende Vorlagen für Verlassene Warenkorb E-Mails</a></div> </div> <p></p> <p></p> <ol start="5"> <li><strong>Binde Produktbilder in die E-Mail ein</strong></li> </ol> <p>Ein cleverer Tipp für E-Commerce Händler und Händlerinnen ist ebenfalls, Bilder vom Produkt bzw. den Produkten, die sich noch im Warenkorb befinden, in die E-Mail einzubinden.</p> <p>Es ist wahrscheinlicher, dass der Käufer bzw. die Käuferin es sich noch einmal anders überlegt, wenn sie vor Augen haben, was ihnen entgeht. Die Verbildlichung des verlassenen Warenkorbs wird die bei der Steigerung deiner Sales eine Riesen-Hilfe sein.</p> <ol start="6"> <li><strong>Nutze die FOMO</strong></li> </ol> <p><em>FOMO = Fear of missing out</em> – also die Angst, etwas zu verpassen. Nicht nur popkulturell ist FOMO ein oft genutzter Begriff sondern auch ein hilfreiches Gefühl, das du für den Zweck der Warenkorbabbruch-Wiederherstellung ausnutzen kannst.</p> <p>Wie bereits erwähnt, kannst du FOMO mit Bildern der zurückgelassenen Produkte hervorrufen. Das geht allerdings auch durch das Phrasing des E-Mail Textes und der Betreffzeile.</p> <p>Klar zu machen, dass das Produkt bald vergriffen sein könnte oder dass der verlassene Warenkorb bald geleert werden könnte, sind Strategien, die du beispielsweise nutzen kannst.</p> <ol start="7"> <li><strong>Biete einen unschlagbaren Rabatt an</strong></li> </ol> <p>Einen <a target="_blank" rel="noreferrer noopener" href="https://www.getresponse.com/de/blog/rabatte-und-gutscheine-erstellen">exklusiven Rabatt- oder Gutscheincodes für Warenkorbabbrecher zu erstellen</a>, kann ebenfalls einen zusätzlichen Anreiz zum Abschluss des Kaufes schaffen. Dieser Rabatt muss nicht hoch sein, vielleicht beinhaltet er auch ‘nur’, dass die Versandkosten gespart werden. In jedem Fall aber hat bereits ein kleiner Rabatt bereits einen großen Effekt.</p> <p>Mit ihm kannst du alle Kund:Innen abdecken, denen der Endpreis schlichtweg zu hoch war.</p> <p>Besondere Dringlichkeit (und FOMO!!) vermittelst du durch einen integrierten Countdown für die Zeit, für die der Rabatt gültig ist.</p> <ol start="8"> <li><strong>Wähle eine clevere Betreffzeile</strong></li> </ol> <p>Dass deine Mail überhaupt geöffnet wird, garantiert dir eine clevere Betreffzeile, denn sie ist das erste, was deine Kunden und Kundinnen sehen, wenn die E-Mail in ihrem Posteingang landet.</p> <p>Beliebte Betreffzeilen für abgebrochene Warenkörbe sind beispielsweise:</p> <ul> <li>“Hast du etwas vergessen…?”</li> <li>“X Artikel warten noch in deinem Warenkorb”</li> <li>“Vervollständige keine Bestellung”</li> <li>“Nur noch ein Schritt zur Bestellung!”</li> <li>“[Name]! Letzte Chance, [Produkt] zu bestellen!”</li> </ul> <p>Zusammengefasst sollte die Betreffzeile knapp und catchy sein. Gerne kannst du sie mit Emojis aufpeppen, wenn diese zu dem Konzept deines Online Shops passen.</p> <p><strong>💡</strong> <strong><em>Anmerkung der Redaktion</em></strong><em>: Erfahre in unserem Artikel, wie du <a href="https://www.getresponse.com/de/blog/newsletter-betreff-beispiele" data-type="post" data-id="41306">überzeugende Newsletter-Betreffzeilen schreiben kannst</a>!</em></p> <ol start="9"> <li><strong>Unterschätze nicht den Wert der Vorschau</strong></li> </ol> <p>In jedem Fall solltest du die Mobil- und Desktopvorschau für deine E-Mail ansehen, bevor du sie zum Versand freigibst. Selbst, wenn du es eilig hast, verzichte nicht darauf, dir die Nachricht noch einmal anzusehen. In der Vorschau fallen dir oft noch kleinere oder gröbere Fehler auf, die einen bedeutenden Einfluss auf den Erfolg deiner Warenkorb-Reaktivierungs-Kampagne haben können.</p> <ol start="10"> <li><strong>Weniger ist mehr</strong></li> </ol> <p>Du musst keinen Roman schreiben. Für den Zweck, Kunden und Kundinnen mit einem abgebrochenen Warenkorb wiederzugewinnen, reicht ein kurzer, animierender Text.</p> <p>Und auch mit Bildern und Links sollte die E-Mail nicht zu überladen sein. Dein Ziel ist es, <a href="https://www.getresponse.com/de/blog/emails-zur-rueckgewinnung-verlorener-kunden">dass Interessenten zu deinem Store zurückkehren</a>. Das Ziel sollte dementsprechend klar gemacht werden und die Kunden und Kundinnen klar zurück zu ihrem Warenkorb gelenkt werden.</p> <p>Das heißt, du solltest dich auf die wichtigsten Elemente beschränken: Header/Banner mit Shop-Logo, Produktbilder, kurze Copy und CTA zum verlassenen Warenkorb.</p> <ol start="11"> <li><strong>Ermutige Kunden und Kundinnen, mit dir in Kontakt zu treten</strong></li> </ol> <p>Du kannst keine Gedanken lesen. Das musst du auch gar nicht. Aber es ist klug, für Kund:Innen-Fragen offen zu sein. Zeig deine Verfügbarkeit mit einem Link zu einem Live Chat oder dem Aufruf, dir eine E-Mail zu schreiben, falls die Kunden und Kundinnen Fragen zu Produkten oder der Bestellung haben.</p> <ol start="12"> <li><strong>Binde Social Proof mit ein</strong></li> </ol> <p>Vertrauen zu erwecken ist ebenfalls ein essentielles Element, das helfen kann, Kunden und Kundinnen doch noch zu einem Kauf zu animieren.</p> <p>Social Proof, also kurze Rezensionen oder eine Referenz zu deinen Shop-Bewertungen, in deine Nachricht zu integrieren sind eine tolle Möglichkeit, dies zu tun.</p> <p>Sieht der Kunde/die Kundin, dass bereits andere Käufer:Innen Bestellungen in deinem Shopify oder Etsy Store getätigt haben und zufrieden waren, ist es wahrscheinlicher, dass sie dir genug vertrauen, um auch zu bestellen.</p> <ol start="13"> <li><strong>Experimentiere mit verschiedenen Copywriting Stilen</strong></li> </ol> <p>Gerade, wenn du neu im Shopify bzw. E-Commerce Business bist, hast du deinen Ton vielleicht noch nicht ganz gefunden. Locker, kurz und knapp oder ausführlich und formeller? Teste alles per A/B Test aus und sieh dir an, welche Copy dir die meisten Rückkehrer für Warenkorbabbrüche beschert.</p> <ol start="14"> <li><strong>Nutze die Neugierde</strong></li> </ol> <p>Du musst nicht alles ausformulieren. Denke daran, dass du in einer E-Mail zur Reaktivierung von Warenkorbabbrechern begrenzten Platz hast. Eine Strategie, die für dich funktionieren könnte, wäre zum Beispiel, einfach nur zu schreiben:</p> <p>“Hier wartet noch etwas auf dich…”</p> <p>Ein paar Bilder der zurückgelassenen Produkte und einen CTA oder Link dazu und schon ist eine ‘mysteriöse’ E-Mail gestaltet, die den Kunden oder die Kundin neugierig drauf macht, was sich hinter dem Link verbirgt.</p> <p>Die gleiche Taktik kannst du für Warenkorb-Rabatte nutzen, á la “Eine Überraschung wartet auf dich. Sieh jetzt in deinem Warenkorb nach.”.</p> <figure class="wp-block-image aligncenter size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1214/laptop-ga1f520624_1280.png?width=412 412w, https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1214/laptop-ga1f520624_1280.png?width=653 653w, https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1214/laptop-ga1f520624_1280.png?width=824 824w, https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1214/laptop-ga1f520624_1280.png?width=1306 1306w" sizes="(max-width: 967px) min(calc(100vw - 60px), 653px), 653px" decoding="async" loading="lazy" width="663" height="410" src="https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1214/laptop-ga1f520624_1280.png" alt="Illustration von Mann, der mit einem Warenkorb im Online Shop shoppen geht" class="wp-image-31123"/></figure> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-81 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-button-styleguide"><a class="wp-block-button__link wp-element-button" href="https://www.getresponse.com/de/start-free?version=ecommerce" target="_blank" rel="noreferrer noopener">GetResponse hilft dir bei einer erfolgreichen E-Commerce Marketing Strategie</a></div> </div> <p></p> <p></p> <h2 id="9sccpr7lbeq" class="level-2 wp-block-heading">10 Möglichkeiten, abgebrochene Warenkörbe auf Shopify im Vornherein zu vermeiden</h2> <h3 class="wp-block-heading" id="le94ckqy34">1. Reduziere die Logistikkosten</h3> <p>Versandkosten und Rückgabekosten werden oft unterschätzt, können den Kunden oder die Kundin aber noch in allerletzter Sekunde umstimmen und vom Kauf abhalten. Sie sehen, wenn sie bei der Kasse sind, dass noch 5 Euro Extrakosten auf sie zukommen. Das klingt nicht nach viel, kann aber bedeutend sein.Biete, wenn möglich, kostenlosen Versand & gratis Rückgabe an oder setze einen Mindestbestellwert für kostenlosen Versand. Das kann bereits viel ausmachen.</p> <h3 class="wp-block-heading" id="2stt575qgs2">2. Mehrere Zahlungsmethoden & Einfacher Check-Out Prozess</h3> <p>Niemand hat Lust auf einen ellenlangen Zahlungs- und Bestellprozess. Du solltest die Schritte bildlich darstellen und idealerweise sollte dein Bestellprozess aus 3-4 Schritten bestellen (z.B. 1. Übersicht 2. Angaben der Kund:Innen 3. Zahlungs- und Versandart 4. Bestätigung).Außerdem solltest du deinen Kund:Innen genügend Flexibilität bei der Bezahlung anbieten. Das heißt, biete mehr als eine Zahlungsmethode an und möglicherweise auch 1-Click-Bezahlungen z.B. per PayPal Direkt, damit das Ganze noch schneller geht.</p> <h3 class="wp-block-heading" id="0b5rmcs4twtu">3. Vertrauenswürdigkeit</h3> <p>Gehe sicher, dass du Elemente auf deiner Shop-Seite hast, die Vertrauen erwecken, zum Beispiel sichtbaren Social Proof und Rezensionen. Um diese zu erhalten, verschicke (per Automation) E-Mails, die um eine Bewertung bitten, wenn jemand eine Bestellung getätigt hat.<br/>SSL- und Gütesiegel, z.B. von Trusted Shops, sind ein Indikator dafür, dass Kund:Innen sich sicher sein können, dass ihre Daten geschützt sind und Bestellungen aus deinem Store auch wirklich bei ihnen ankommen werden.</p> <h3 class="wp-block-heading" id="sstwjcmtcbt">4. Speicherung von Favoriten & Warenkörben</h3> <p>Um Warenkorbabbrecher reaktivieren zu können, musst du natürlich einstellen, dass die Artikel im Warenkorb auch bei Bestellungsabbruch gespeichert werden.Große Shops wie ASOS lassen Produkte für ca. 1 Stunde im Warenkorb, bevor sie auf die Favoritenliste kommen.</p> <h3 class="wp-block-heading" id="88ca5t0x1mq">5. Gastkonten statt Kundenkonten</h3> <p>Nicht jeder möchte einen Account für deinen Shop anlegen. Viele E-Commerce Unternehmen bieten deshalb die Möglichkeit, per Gastkonto zu bestellen. Zwar bietet dir das nicht die gleiche Kundenbindung wie ein Kundenkonto, allerdings sammelst du so auch Sales von Menschen, die sich kurzfristig und vielleicht vorerst nur einmal für dein Produkt interessieren oder die sich einfach für nicht <em>noch</em> mehr Plattformen anmelden möchten.</p> <h3 class="wp-block-heading" id="ryu2yhumu3">6. Übersicht der Produkte im Warenkorb und beim Checkout</h3> <p>Bei der Kasse bzw. beim Checkout sollte es ersichtlich sein, welche Artikel sich eigentlich im Warenkorb befinden. Andererseits ist es schwer für die Kunden und Kundinnen, den Überblick über ihr Shopping-Erlebnis zu behalten.Das bedeutet, sie sollten auch hier ein Bild vom gewählten Produkt vorfinden, sowie die Preisaufschlüsselung der gesamten Bestellung überblicken können.</p> <h3 class="wp-block-heading" id="8niqwrmuucg">7. Chat Funktion für Fragen</h3> <p>Um Warenkorbabbrüche aufgrund von offenen Fragen und Unsicherheiten zu vermeiden, solltest du einen Live Chat auf deiner Shop Seite zur Verfügung stellen. So kannst du Zweifel bereits im Vornherein aus dem Weg schaffen und zeigst außerdem, dass dir die Kund:Innen am Herzen liegen.</p> <h3 class="wp-block-heading" id="almodkd5fck">8. Für internationale Shops: Preise in verschiedenen Währungen</h3> <p>Falls dein Store Shopping in verschiedenen Ländern mit verschiedenen Währungen ermöglicht, solltest du sichergehen, dass deine Preise auch in diesen Währungen ersichtlich sind. Viele Menschen haben keine Lust, jeden Preis einzeln umzurechnen oder beim Checkout eine böse Überraschung zu erleben.</p> <h3 class="wp-block-heading" id="7sy4pygcu14">9. Versandzeitenangabe</h3> <p>Du kennst es sicher. Du hast etwas bestellt und kannst kaum erwarten, dass die Ware bei dir ankommt. So wird es auch den Kunden und Kundinnen deines Shops gehen. Deshalb solltest du eine ungefähre Zeitspanne angeben, in der die Bestellung verschickt wird und wie lange es ca. braucht, bis sie bei den Käufer:Innen eintrifft.Versandzeiten in Länder außerhalb der DACH-Region kannst du auf der Website deines Versanddienstes in Erfahrung bringen.</p> <h3 class="wp-block-heading" id="s6uvdxmefg">10. Versandmöglichkeiten wählen</h3> <p>Genau wie bei der Bezahlung sollten auch beim Versand verschiedene Arten und Möglichkeiten zur Verfügung stehen. Das ist vielleicht nur ein kleines Extra, aber es kann durchaus sein, dass ein Kund oder eine Kundin DHL oder Hermes bevorzugt.</p> <p>Optimale Flexibilität schaffst du durch die Option zur Auswahl eines Zustellungsdatums, wenn das im Rahmen deiner Möglichkeiten besteht.</p> <h2 id="s01bipgeb6d" class="level-2 wp-block-heading">Wie versende ich abgebrochene Warenkorb Emails?</h2> <h3 class="wp-block-heading" id="e39y6mnw9r7">…in Shopify</h3> <ol> <li>Logge dich bei deinem Shopify Store Account ein.</li> <li>Gehe zum Adminbereich und klicke auf “Bestellungen” und dann auf “Abgebrochene Warenkörbe”</li> <li>Jetzt wähle die Nummer des Checkouts bzw. Warenkorbs aus, den du reaktivieren willst.</li> <li>Jetzt wähle “E-Mail zur Warenkorbwiederherstellung senden” und gestalte deine Mail.</li> </ol> <h3 class="wp-block-heading" id="9n9566zewy">…mit GetResponse</h3> <p>Bei GetResponse kannst du per E-Commerce bzw. <a target="_blank" rel="noreferrer noopener" href="https://www.getresponse.com/de/blog/getresponse-shopify-online-marketing">Shopify Integration im Automation Workflow Builder</a> oder per E-Commerce Funktion E-Mails für die Reaktivierung abgebrochener Warenkörbe erstellen.</p> <ol> <li>Logge dich bei GetResponse ein.</li> <li>Verknüpfe deinen Online Store per “Integrationen & API”</li> <li>Nun gehe zum Tools-Menü und zu “Automation”</li> <li>Du kannst nun aus unseren <a href="https://www.getresponse.com/de/blog/shopify-ecommerce-email-templates-deutsch">Vorlagen für Shopify & co.</a> “Erinnerung bei aufgegebenem Warenkorb” auswählen. Hier ist der Workflow bereits für dich vorgegeben und du musst nur noch die Nachricht vorbereiten und die Warenkorb-ID angeben. Oder du gestaltest den<a href="https://www.getresponse.com/de/blog/marketing-automation-e-commerce"> Automation Workflow für deine zurückgelassenen Warenkörbe</a> ganz von null auf selbst.</li> <li>Du kannst den Workflow allerdings auch nach deinen Wünschen anpassen, also zum Beispiel “1 Tag warten” auswählen, in dem du Konditionen und Trigger für deinen Workflow hinzufügst.</li> </ol> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-82 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-button-styleguide"><a class="wp-block-button__link wp-element-button" href="https://www.getresponse.com/de/start-free?version=ecommerce">Jetzt einen Workflow für abgebrochene Warenkörbe erstellen</a></div> </div> <p></p> <p></p> <figure class="wp-block-image aligncenter size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1214/campaign-creators-kq4tbklji-unsplash.jpg?width=412 412w, https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1214/campaign-creators-kq4tbklji-unsplash.jpg?width=653 653w, https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1214/campaign-creators-kq4tbklji-unsplash.jpg?width=824 824w, https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1214/campaign-creators-kq4tbklji-unsplash.jpg?width=1306 1306w" sizes="(max-width: 967px) min(calc(100vw - 60px), 653px), 653px" decoding="async" loading="lazy" width="663" height="442" src="https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1214/campaign-creators-kq4tbklji-unsplash.jpg" alt="Mann entwirft Workflow für ECommerce Shop" class="wp-image-31124"/></figure> <h2 id="z6t7i6de99c" class="level-2 wp-block-heading">FAQ zu Abgebrochenen Warenkorb E-Mails in Shopify und auf anderen eCommerce Plattformen</h2> <h3 class="wp-block-heading" id="pe9ltftps5p">Wann sollte ich die E-Mail anlässlich des verlassenen Warenkorbs senden?</h3> <p>Du kannst ein oder zwei E-Mails zum Warenkorb-Reaktivierungs-Versuch versenden. Das richtige Timing ist natürlich wichtig. Die erste sendest du ein paar Stunden nach Bestellungsabbruch und die zweite dann 24 Stunden nach Abbruch.</p> <h3 class="wp-block-heading" id="afgmaydx2ec">Wie viele Cart Recovery E-Mails sollte ich verschicken?</h3> <p>Wir empfehlen dir, maximal 2 E-Mails zum Warenkorbabbruch zu verschicken. Alles andere kann dazu führen, dass deine Nachrichten im Spam-Ordner landen oder dein Kunde bzw. deine Kundin dich deabonniert.</p> <h3 class="wp-block-heading" id="c26kur8pgxj">Sendet Shopify E-Mails bei abgebrochenen Warenkörben?</h3> <p>Ja. Du kannst mit der Shopify Email Funktion einstellen, dass E-Mails bei abgebrochenen Warenkörben versendet werden. Diese Funktion musst du natürlich nicht aktivieren und kannst sie jederzeit deaktivieren.</p> <h3 class="wp-block-heading" id="bam885molk4">Ist es legal, Abandoned-Cart-E-Mails zu verschicken?</h3> <p>Ja. Solange deine Kunden und Kundinnen zuvor bestätigt haben, dass sie E-Mails von dir erhalten wollen, z.B. bei vergangenen Bestellungen oder bei der Newsletteranmeldung.</p> </div></div><hr class="Hr_hr__NzJhS"/><footer class="SinglePostAuthor_footer__BHDFL"><div class="SinglePostAuthor_author__44bJO"><a href="https://www.getresponse.com/de/blog/authors/lisa-kubatzki"><img src="https://us-rd.gr-cdn.com/80x/https://us-wd.gr-cdn.com/blog/sites/5/2022/02/1029/lisa-kubatzki_av.png" srcSet="https://us-rd.gr-cdn.com/160x/https://us-wd.gr-cdn.com/blog/sites/5/2022/02/1029/lisa-kubatzki_av.png 2x" alt="Lisa Kubatzki" height="80" width="80"/></a></div><a class="SinglePostAuthor_name__y6ptV" href="https://www.getresponse.com/de/blog/authors/lisa-kubatzki">Lisa Kubatzki</a><div class="SinglePostAuthor_description__SuOui">Lisa ist Senior SEO Content Managerin für die D-A-CH Region bei GetResponse und leitet unter anderem den deutschen Blog. Ihre berufliche Laufbahn führte sie bereits durch die Felder des Influencer Marketing, Affiliate Marketing, und Social Media, doch für SEO schlägt ihr Herz wirklich. Mit ihrer berufliche Expertise in Bereichen wie Marketingstrategie, E-Mail Marketing und SEO veröffentlicht sie regelmäßig Artikel im Bereich Marketing in verschiedensten Media Outlets wie OMR, OMT oder WLW. Als blühende Kraft in der SEO-Welt engagiert sie sich in Gruppen wie Women in Tech SEO und war ebenfalls bereits im <a href="https://voicesofsearch.com/episode/seo-translation-vs-seo-localization/the-keys-to-generative-search-engine-optimization-geo/">Voices of Search Podcast </a>zu hören.Besonders liebt sie es, neue Trends zu erforschen und Marketing im Kontext mit gesellschaftlichen Themen zu betrachten. Lisa erreichst du ganz einfach über ihr <a href="https://de.linkedin.com/in/lisa-kubatzki-325b8717a">LinkedIn</a> Profil. </div></footer><span class="ShareBar_shareLabel__f_m4C">Share</span><div class="ShareBar_shareBar__7wm5D"><button aria-label="facebook" style="background-color:transparent;border:none;padding:0;font:inherit;color:inherit;cursor:pointer;outline:none"><span class="ShareBar_shareButton__NLKnH ShareBar_facebook__LS7fS"><svg viewBox="0 0 64 64" width="32" height="32"><rect width="64" height="64" rx="0" ry="0" fill="#3b5998" style="fill:none"></rect><path d="M34.1,47V33.3h4.6l0.7-5.3h-5.3v-3.4c0-1.5,0.4-2.6,2.6-2.6l2.8,0v-4.8c-0.5-0.1-2.2-0.2-4.1-0.2 c-4.1,0-6.9,2.5-6.9,7V28H24v5.3h4.6V47H34.1z" fill="white"></path></svg><span>Share</span></span></button><button aria-label="twitter" style="background-color:transparent;border:none;padding:0;font:inherit;color:inherit;cursor:pointer;outline:none"><span class="ShareBar_shareButton__NLKnH ShareBar_twitter__czoI7"><svg viewBox="0 0 64 64" width="32" height="32"><rect width="64" height="64" rx="0" ry="0" fill="#000000" style="fill:none"></rect><path d="M 41.116 18.375 h 4.962 l -10.8405 12.39 l 12.753 16.86 H 38.005 l -7.821 -10.2255 L 21.235 47.625 H 16.27 l 11.595 -13.2525 L 15.631 18.375 H 25.87 l 7.0695 9.3465 z m -1.7415 26.28 h 2.7495 L 24.376 21.189 H 21.4255 z" fill="white"></path></svg><span>Share</span></span></button><button aria-label="linkedin" style="background-color:transparent;border:none;padding:0;font:inherit;color:inherit;cursor:pointer;outline:none"><span class="ShareBar_shareButton__NLKnH ShareBar_linkedin__PkC3q"><svg viewBox="0 0 64 64" width="32" height="32"><rect width="64" height="64" rx="2" ry="2" fill="#007fb1" style="fill:none"></rect><path d="M20.4,44h5.4V26.6h-5.4V44z M23.1,18c-1.7,0-3.1,1.4-3.1,3.1c0,1.7,1.4,3.1,3.1,3.1 c1.7,0,3.1-1.4,3.1-3.1C26.2,19.4,24.8,18,23.1,18z M39.5,26.2c-2.6,0-4.4,1.4-5.1,2.8h-0.1v-2.4h-5.2V44h5.4v-8.6 c0-2.3,0.4-4.5,3.2-4.5c2.8,0,2.8,2.6,2.8,4.6V44H46v-9.5C46,29.8,45,26.2,39.5,26.2z" fill="white"></path></svg><span>Share</span></span></button><div class="ShareBar_btn__nW_xv"><button class="ShareBar_shareButton__NLKnH ShareBar_clipboard__jsCkv" role="button" aria-label="Copy link"><svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 32 32"><path fill="none" stroke="#000" stroke-linecap="round" stroke-linejoin="round" d="M14.55 17.39h7.25c.63 0 1.14-.52 1.14-1.14v-3.39m-8.39 4.53h3.81m-3.81 0v-3.76m4.58-4.64H15.7c-.63 0-1.14.52-1.14 1.14v3.49m4.57-4.63 3.81 3.87m-3.81-3.87v3.88h3.81m-8.39.76h-3.43c-.63 0-1.14.52-1.14 1.14v6.1c0 .63.52 1.14 1.14 1.14h6.1c.63 0 1.14-.52 1.14-1.14v-3.49m-3.81-3.75 3.81 3.76"></path></svg><span>Copy link</span></button></div></div></div><aside class="_slug__relatedPosts__A4Gxm"><section class="RelatedPosts_related__e_MIv" aria-labelledby=":R4ha6:"><div><h2 id=":R4ha6:" class="RelatedPosts_title__VTUyb">Lerne weiter mit diesen Artikeln</h2><div class="RelatedPosts_list__uEZmY"><div class="SinglePostBox_single__YbGOI" data-id="30854"><article data-test="article" aria-labelledby=":R3cha6:"><div class="SinglePostBox_top__MHZjy"><a class="SinglePostBox_figure__LNbB_" href="https://www.getresponse.com/de/blog/follow-up-emails-shopify"><figure><picture><source srcSet="https://us-rd.gr-cdn.com/1160x/https://us-wd.gr-cdn.com/blog/sites/5/2022/04/0810/webp.net-resizeimage-2-1.jpg 1160w, https://us-rd.gr-cdn.com/580x/https://us-wd.gr-cdn.com/blog/sites/5/2022/04/0810/webp.net-resizeimage-2-1.jpg 580w, https://us-rd.gr-cdn.com/280x/https://us-wd.gr-cdn.com/blog/sites/5/2022/04/0810/webp.net-resizeimage-2-1.jpg 280w, https://us-rd.gr-cdn.com/120x/https://us-wd.gr-cdn.com/blog/sites/5/2022/04/0810/webp.net-resizeimage-2-1.jpg 120w" sizes="(min-width: 767px) 280px, 100vw"/><img src="https://us-wd.gr-cdn.com/blog/sites/5/2022/04/0810/webp.net-resizeimage-2-1.jpg" alt="" decoding="async"/></picture></figure></a><header class="SinglePostBox_header__ZCGfC" id=":R3cha6:"><ul class="SinglePostBox_tags__QS3Zi"><li class="SinglePostBox_tag__S3w0x"><a href="https://www.getresponse.com/de/blog/topic/ecommerce" data-track="article-tag">E-Commerce</a></li></ul><a class="SinglePostBox_title__Cqq8J" href="https://www.getresponse.com/de/blog/follow-up-emails-shopify"><h2>“Wir haben dich vermisst…”: Follow Up E-Mails & Autoresponder für Shopify</h2></a></header></div><div class="SinglePostDetails_info__8SEyP"><div class="SinglePostDetails_date__z6Md7"><span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><rect width="18" height="16" x="3" y="5" stroke="#717171" stroke-linecap="round" stroke-miterlimit="10" stroke-width="2" rx="3"></rect><path stroke="#717171" stroke-width="2" d="M3 11h18"></path><path stroke="#717171" stroke-linecap="round" stroke-width="2" d="M8 3v4M16 3v4"></path></svg></span>Aktualisiert:<time dateTime="2024-11-04T20:01:23.000Z">4. Nov. 2024</time></div><div class="SinglePostDetails_author__qyxmG"><img src="https://us-rd.gr-cdn.com/24x/https://us-wd.gr-cdn.com/blog/sites/5/2022/02/1029/lisa-kubatzki_av.png" srcSet="https://us-rd.gr-cdn.com/48x/https://us-wd.gr-cdn.com/blog/sites/5/2022/02/1029/lisa-kubatzki_av.png 2x" alt="Lisa Kubatzki" height="24" width="24"/><span>Lisa Kubatzki</span></div></div></article></div><div class="SinglePostBox_single__YbGOI" data-id="33917"><article data-test="article" aria-labelledby=":R5cha6:"><div class="SinglePostBox_top__MHZjy"><a class="SinglePostBox_figure__LNbB_" href="https://www.getresponse.com/de/blog/transactional-emails-shopify"><figure><picture><source srcSet="https://us-rd.gr-cdn.com/1160x/https://us-wd.gr-cdn.com/blog/sites/5/2022/07/0815/charlesdeluvio-4mrqv9gcuhq-unsplash-1.jpg 1160w, https://us-rd.gr-cdn.com/580x/https://us-wd.gr-cdn.com/blog/sites/5/2022/07/0815/charlesdeluvio-4mrqv9gcuhq-unsplash-1.jpg 580w, https://us-rd.gr-cdn.com/280x/https://us-wd.gr-cdn.com/blog/sites/5/2022/07/0815/charlesdeluvio-4mrqv9gcuhq-unsplash-1.jpg 280w, https://us-rd.gr-cdn.com/120x/https://us-wd.gr-cdn.com/blog/sites/5/2022/07/0815/charlesdeluvio-4mrqv9gcuhq-unsplash-1.jpg 120w" sizes="(min-width: 767px) 280px, 100vw"/><img src="https://us-wd.gr-cdn.com/blog/sites/5/2022/07/0815/charlesdeluvio-4mrqv9gcuhq-unsplash-1.jpg" alt="" decoding="async"/></picture></figure></a><header class="SinglePostBox_header__ZCGfC" id=":R5cha6:"><ul class="SinglePostBox_tags__QS3Zi"><li class="SinglePostBox_tag__S3w0x"><a href="https://www.getresponse.com/de/blog/topic/ecommerce" data-track="article-tag">E-Commerce</a></li></ul><a class="SinglePostBox_title__Cqq8J" href="https://www.getresponse.com/de/blog/transactional-emails-shopify"><h2>Welche Transactional Emails du unbedingt für deinen Shopify Shop aufsetzen solltest</h2></a></header></div><div class="SinglePostDetails_info__8SEyP"><div class="SinglePostDetails_date__z6Md7"><span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><rect width="18" height="16" x="3" y="5" stroke="#717171" stroke-linecap="round" stroke-miterlimit="10" stroke-width="2" rx="3"></rect><path stroke="#717171" stroke-width="2" d="M3 11h18"></path><path stroke="#717171" stroke-linecap="round" stroke-width="2" d="M8 3v4M16 3v4"></path></svg></span>Aktualisiert:<time dateTime="2024-11-21T21:54:17.000Z">21. Nov. 2024</time></div><div class="SinglePostDetails_author__qyxmG"><img src="https://us-rd.gr-cdn.com/24x/https://us-wd.gr-cdn.com/blog/sites/5/2022/02/1029/lisa-kubatzki_av.png" srcSet="https://us-rd.gr-cdn.com/48x/https://us-wd.gr-cdn.com/blog/sites/5/2022/02/1029/lisa-kubatzki_av.png 2x" alt="Lisa Kubatzki" height="24" width="24"/><span>Lisa Kubatzki</span></div></div></article></div><div class="SinglePostBox_single__YbGOI" data-id="31844"><article data-test="article" aria-labelledby=":R7cha6:"><div class="SinglePostBox_top__MHZjy"><a class="SinglePostBox_figure__LNbB_" href="https://www.getresponse.com/de/blog/shopify-ecommerce-email-templates-deutsch"><figure><picture><source srcSet="https://us-rd.gr-cdn.com/1160x/https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1437/pexels-andrea-piacquadio-920382-1.jpg 1160w, https://us-rd.gr-cdn.com/580x/https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1437/pexels-andrea-piacquadio-920382-1.jpg 580w, https://us-rd.gr-cdn.com/280x/https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1437/pexels-andrea-piacquadio-920382-1.jpg 280w, https://us-rd.gr-cdn.com/120x/https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1437/pexels-andrea-piacquadio-920382-1.jpg 120w" sizes="(min-width: 767px) 280px, 100vw"/><img src="https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1437/pexels-andrea-piacquadio-920382-1.jpg" alt="" decoding="async"/></picture></figure></a><header class="SinglePostBox_header__ZCGfC" id=":R7cha6:"><ul class="SinglePostBox_tags__QS3Zi"><li class="SinglePostBox_tag__S3w0x"><a href="https://www.getresponse.com/de/blog/topic/ecommerce" data-track="article-tag">E-Commerce</a></li></ul><a class="SinglePostBox_title__Cqq8J" href="https://www.getresponse.com/de/blog/shopify-ecommerce-email-templates-deutsch"><h2>E-Commerce E-Mails gestalten: Magento & Shopify Email Templates Deutsch</h2></a></header></div><div class="SinglePostDetails_info__8SEyP"><div class="SinglePostDetails_date__z6Md7"><span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><rect width="18" height="16" x="3" y="5" stroke="#717171" stroke-linecap="round" stroke-miterlimit="10" stroke-width="2" rx="3"></rect><path stroke="#717171" stroke-width="2" d="M3 11h18"></path><path stroke="#717171" stroke-linecap="round" stroke-width="2" d="M8 3v4M16 3v4"></path></svg></span>Aktualisiert:<time dateTime="2024-08-21T09:57:34.000Z">21. Aug. 2024</time></div><div class="SinglePostDetails_author__qyxmG"><img src="https://us-rd.gr-cdn.com/24x/https://us-wd.gr-cdn.com/blog/sites/5/2022/02/1029/lisa-kubatzki_av.png" srcSet="https://us-rd.gr-cdn.com/48x/https://us-wd.gr-cdn.com/blog/sites/5/2022/02/1029/lisa-kubatzki_av.png 2x" alt="Lisa Kubatzki" height="24" width="24"/><span>Lisa Kubatzki</span></div></div></article></div></div></div></section></aside><aside class="_slug__aside__7eTgv"><div class="_slug__tocStickyWrapper__rBdPx" style="--position:static"><div class="_slug__desktopOnly__xQKAB"><nav aria-labelledby=":Rdha6:" class="TableOfContents_container__A0_vi"><h2 id=":Rdha6:" class="TableOfContents_header__5f9NF"><img src="https://us-wn-g.gr-cdn.com/_next/static/media/icon.a5cd9734.svg" width="17" height="16" class="TableOfContents_icon__Rqps_" alt=""/>Inhaltsübersicht</h2><ol class="TableOfContents_list__OL4uU"><li><a href="#arrvm7d0bko">Was ist mit verlassenen Warenkörben gemeint?</a></li><li><a href="#s8u55j387th">Gründe für Warenkorbabbrüche auf Shopify und anderen ECommerce Plattformen</a></li><li><a href="#vio5giy8ek">14 Experten Tipps für ECommerce & Shopify Abgebrochene Warenkörbe: Die perfekte E-Mail</a></li><li><a href="#9sccpr7lbeq">10 Möglichkeiten, abgebrochene Warenkörbe auf Shopify im Vornherein zu vermeiden</a></li><li><a href="#s01bipgeb6d">Wie versende ich abgebrochene Warenkorb Emails?</a></li><li><a href="#z6t7i6de99c">FAQ zu Abgebrochenen Warenkorb E-Mails in Shopify und auf anderen eCommerce Plattformen</a></li></ol><button type="button" class="TableOfContents_button__LFphI" aria-hidden="true"><img src="https://us-wn-g.gr-cdn.com/_next/static/media/chevron.97998091.svg" width="24" height="24" alt=""/></button></nav></div></div><div><aside aria-labelledby=":R1lha6:" class="SubscribeForm_newsletter__7GB7f" data-test="blog-newsletter" id="newsletter-section"><div class="SubscribeForm_wrapper__43NTt"><form class="SubscribeForm_form__o7hM3" name="newsletter" method="post" action="/blog#newsletter-section" novalidate=""><h2 id=":R1lha6:">Jetzt abonnieren für hilfreiche Tipps & Top-Artikel</h2><div><div class="SubscribeForm_formGroup__zNMfJ "><input name="name" aria-label="Vollständiger Name" placeholder="Vollständiger Name" type="text" required="" data-ats-blog-newsletter-form="name_input" data-track="newsletter_name_input" data-test="newsletter_name_input" class=""/></div><div class="SubscribeForm_formGroup__zNMfJ "><input name="email" aria-label="E-Mail-Adresse" placeholder="E-Mail-Adresse" type="email" required="" data-ats-blog-newsletter-form="email_input" data-track="newsletter_email_input" data-test="newsletter_email_input" class=""/></div><input type="hidden" name="thanYouPage" value="https://lp.getresponse.com/anmeldung-erfolgreich"/><div class="SubscribeForm_formGroup__zNMfJ SubscribeForm_buttonGroup__PojAY"><button class="SubscribeForm_button__jUeJa" type="submit" name="submit" data-ats-blog-newsletter-form="button" data-test="newsletter_submit">REGISTRIEREN</button></div></div><small class="SubscribeForm_terms___vEN1"><a href="https://www.getresponse.com/de/uber-getresponse/kontakt" target="_blank">GetResponse S.A.</a> benötigt die in diesem Formular enthaltenen Daten, um dir die angefragten Materialien bereitzustellen. 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3.4 3.4 0 0 0 3.473-2.116Zm-10.437-4.49h7.519a3.614 3.614 0 0 0-3.4-3.812h-.006c-.092 0-.186-.006-.278 0a3.81 3.81 0 0 0-3.833 3.781v.036" data-name="Path 320"></path><path d="M80.614 21.679a4.39 4.39 0 0 1 4.686 4.064 4.5 4.5 0 0 1-.024.865c0 3.166-1.712 4.986-4.665 4.986h-3.58v-9.915Zm-2.04 8.51h1.868a3.117 3.117 0 0 0 3.3-2.924 3.2 3.2 0 0 0-.028-.641 3.125 3.125 0 0 0-2.67-3.521 3 3 0 0 0-.6-.024h-1.87Z" data-name="Path 321"></path><path d="M87.016 27.847a3.545 3.545 0 0 1 7.057-.675 3.6 3.6 0 0 1 0 .675 3.545 3.545 0 0 1-7.057.687 4 4 0 0 1 0-.687m5.539 0c0-1.621-.729-2.569-2.006-2.569s-2.006.948-2.006 2.569.722 2.575 2.006 2.575 2.006-.947 2.006-2.575" data-name="Path 322"></path><path d="M103.451 31.591h-1.533l-1.546-5.509h-.116l-1.54 5.509H97.2l-2.061-7.48h1.5l1.34 5.708h.109l1.534-5.708h1.416l1.533 5.708h.116l1.334-5.708h1.477Z" data-name="Path 323"></path><path d="M107.239 24.11h1.424v1.19h.109A2.24 2.24 0 0 1 111 23.965a2.436 2.436 0 0 1 2.59 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25.3h.109v-4.11h1.477v10.4h-1.414v-1.181h-.117a2.6 2.6 0 0 1-2.349 1.305c-1.9 0-3.105-1.5-3.105-3.866m1.525 0c0 1.586.747 2.541 2 2.541s2.013-.969 2.013-2.534-.777-2.541-2.013-2.541-2 .96-2 2.533Z" data-name="Path 327"></path><path d="M149.391 27.847a3.545 3.545 0 0 1 7.047-.772l.009.1a3.6 3.6 0 0 1 0 .675 3.545 3.545 0 0 1-7.056.687 4 4 0 0 1 0-.687m5.538 0c0-1.621-.728-2.569-2.006-2.569s-2.005.948-2.005 2.569.722 2.575 2.005 2.575 2.006-.947 2.006-2.575" data-name="Path 328"></path><path d="M158.43 24.11h1.424v1.19h.109a2.24 2.24 0 0 1 2.232-1.333 2.436 2.436 0 0 1 2.59 2.782v4.841h-1.477v-4.471c0-1.2-.521-1.8-1.614-1.8a1.717 1.717 0 0 0-1.794 1.634 2 2 0 0 0 .007.262V31.6h-1.476Z" data-name="Path 329"></path><path d="M173.123 22.247v1.9h1.621v1.239h-1.621v3.847c0 .783.323 1.127 1.058 1.127a5 5 0 0 0 .564-.036v1.23a4.7 4.7 0 0 1-.8.076c-1.643 0-2.3-.577-2.3-2.02v-4.223h-1.187v-1.239h1.187v-1.9Z" data-name="Path 330"></path><path d="M176.761 21.19h1.462v4.121h.118a2.3 2.3 0 0 1 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Trage dich in die Warteliste ein, um einen \u003cu class=\"gr-u\"\u003e\u003cspan\u003eFrühbucher-Rabatt\u003c/span\u003e\u003c/u\u003e zu erhalten!","title":"\u003cp\u003e\u003cspan\u003edemnächst\u003c/span\u003e\u003c/p\u003e\u003cp\u003eContent-Monetarisierungs-Plan\u003c/p\u003e","button":"In Warteliste eintragen"},"base/_blocks/banner_courses_mvp":{"title":"\u003cp\u003e\u003cspan\u003eNeuer Plan\u003c/span\u003e\u003c/p\u003e\u003cp\u003eContent Monetization\u003c/p\u003e","button":"Mehr erfahren","header":"Verwandle dein Wissen mit unseren neuen Tools für Content Creator in eine Umsatzquelle – hol sie dir jetzt mit \u003cu class=\"gr-u\"\u003e\u003cspan\u003eexklusivem Frühbucherrabatt!\u003c/span\u003e\u003c/u\u003e"},"base/_blocks/banner_move24_promo":{"button":"Jetzt sparen","title":"Sommer Sale","header":"Einfache E-Mail Marketing Software bis zu \u003cspan\u003e\u003cu class=\"gr-u\"\u003e40% günstiger\u003c/u\u003e\u003c/span\u003e"},"pricing":{"plan2":"54.00","plan3":"106.00","plan1":"16.00","currency":"EUR"},"errors/client":{"header":"\u003cmark\u003eOops, there is an error!\u003c/mark\u003e","button":"Try again?"},"promo/black_friday_2024/TopBanner/index":{"accountsLeft":"\u003ccounter/\u003e KONTEN","title":"\u003csmall\u003eBLACK FRIDAY…\u003c/small\u003e\u003cp\u003eMARKETER VEREINT!\u003c/p\u003e","button":"Rabatt sichern","header":"ALL-IN-ONE Marketing Software mit \u003cu class=\"gr-u\"\u003e\u003cspan\u003ebis zu 40% Rabatt\u003c/span\u003e\u003c/u\u003e"},"pages/blog/single/index":{"becomeWriter":"Werde GetResponse Blogautor!","backToTopButtonLabel":"Zurück nach oben","relatedPosts":"Verwandte Beiträge","by":"von","seo_description":"","writeForUs":"Schreib für uns","seo_title":":title","readMoreAbout":"Weitere Artikel von","relatedPostsHeader":"Lerne weiter mit diesen Artikeln","relatedFeatures":"Verwandte Funktionen","tableOfContents":"Inhaltsübersicht","lastUpdatedOn":"zuletzt aktualisiert am","defaultAuthor":"GetResponse","showDisqus":"Kommentar hinterlassen","copied":"Copied","copy_error":"Error copying","copy":"Copy link","Share":"Share"},"pages/blog/search/index":{"searchTipsLi2":"Versuche es mit einem ähnlichen, aber anderen Suchbegriff","searchTipsLi1":"Überprüfe deine Rechtschreibung und versuche es erneut","searchTips":"SUCHTIPPS","searchFormResultsLabelShort":"Suche","showMore":"MEHR ANZEIGEN","seo_description":"","didYouMean":"Meintest du","headerCategoriesLabel":"KATEGORIEN","headerTags":"Tags","startFreeBox.heading":"Bringe deine Marketing Kampagnen \u003cu\u003eauf ein neues Level!\u003c/u\u003e","searchTipsList":"\u003cul\u003e\u003cli\u003eÜberprüfe deine Rechtschreibung und versuche es erneut\u003c/li\u003e\u003cli\u003eVersuche, Begriffe umzuformulieren oder Synonyme zu verwenden\u003c/li\u003e\u003cli\u003eVersuche es mit allgemeineren Begriffen\u003c/li\u003e\u003cli\u003eVersuche, deine Suchanfragen so kurz wie möglich zu halten\u003c/li\u003e\u003c/ul\u003e","seo_title_Next":"Du hast gesucht nach {{query}} – GetResponse Blog – Online-Marketing-Tipps","seo_title":"Du hast gesucht nach :query – GetResponse Blog – Online-Marketing-Tipps","searchFormResultsLabel":"Suchergebnisse für","searchFormPlaceholder":"Blog durchsuchen ...","notFound":"Wir konnten leider keine übereinstimmenden Inhalte finden"},"pages/blog/_blocks/newsletter":{"thankYouDesc":"Wir senden dir in Kürze eine Bestätigungsmail.","thankYouTitle":"\u003cmark class=\"styled\"\u003eVielen Dank\u003c/mark\u003e für deine Registrierung!","required":"Dieses Feld ist erforderlich.","invalidEmail":"Ungültige E-Mail","ampButton":"ABONNIERE UNSEREN NEWSLETTER","formTitle":"Jetzt abonnieren für hilfreiche Tipps \u0026 Top-Artikel","thankYouBack":"Zurück zu Anmeldeformulare","formTitleSinglePost":"Erhalte monatlich frische Tipps und neue Artikel!","formTerms":"\u003ca href=\":url\" target=\"_blank\"\u003eGetResponse S.A.\u003c/a\u003e benötigt die in diesem Formular enthaltenen Daten, um dir die angefragten Materialien bereitzustellen. Weitere Informationen findest du in unserer \u003ca href=\":url2\" target=\"_blank\"\u003eDatenschutzerklärung\u003c/a\u003e.","formInputEmail":"E-Mail-Adresse","formInputName":"Vollständiger Name","formButton":"REGISTRIEREN"},"pages/blog/index":{"promoH1":"Beginne dein \u003cstrong\u003eOnline \u003cbr/\u003eMarketing Abenteuer\u003c/strong\u003e","pageTitle":"Tipps und Tricks aus der Welt des Marketings","bestOf":"Das Beste von GetResponse","latestResources":"Neueste Ressourcen","goToResources":"ZU DEN RESSOURCEN","seo_description":"Suchergebnisse für","seo_title":"GetResponse Blog – Online-Marketing-Tipps","promoTry":"KOSTENLOS REGISTRIEREN","showMore":"MEHR ANZEIGEN","mostPopular":"Am beliebtesten","readingTime":"Lesezeit","readingTimeValue":"{{minutes}} Min.","latestPosts":"Neueste Beiträge","featuredPost":"Ausgewählte","updated":"Aktualisiert:","siteName":"GetResponse Blog","selectedReads":"Ausgewählte Artikel","searchFormResultsLabel":"Suchergebnisse für"},"pages/blog/navigation":{"blog":"Blog","categories":"Kategorien","altHome":"Startseite"},"aria":{"dialogCloseLabel":"Schließen","breadcrumbsNavigationLabel":"Brotkrumen (Breadcrumbs)"}},"isSeasonalPromoActive":true,"seasonalPromoCounterValue":1118,"pricingCreator":{"currencyCreator":"USD","discountCreator":15,"plansCreator":[{"billingPlanPeriod":1,"billingPlanDiscount":0,"plans":[{"planName":"Content Monetization","lowestPrice":69,"lowestDiscountPrice":58.65,"perPeriodWithoutDiscountPrice":69}]},{"billingPlanPeriod":12,"billingPlanDiscount":30,"plans":[{"planName":"Content Monetization","lowestPrice":48.3,"lowestDiscountPrice":41.06,"perPeriodWithoutDiscountPrice":69}]}]},"pricing":{"currency":"USD","discount":15,"plans":[{"billingPlanPeriod":1,"billingPlanDiscount":0,"plans":[{"planName":"Email Marketing","lowestPrice":19,"lowestDiscountPrice":16.15,"perPeriodWithoutDiscountPrice":19},{"planName":"Marketing Automation","lowestPrice":59,"lowestDiscountPrice":50.15,"perPeriodWithoutDiscountPrice":59},{"planName":"Ecommerce Marketing","lowestPrice":119,"lowestDiscountPrice":101.15,"perPeriodWithoutDiscountPrice":119}]},{"billingPlanPeriod":12,"billingPlanDiscount":18,"plans":[{"planName":"Email Marketing","lowestPrice":15.58,"lowestDiscountPrice":13.24,"perPeriodWithoutDiscountPrice":19},{"planName":"Marketing Automation","lowestPrice":48.38,"lowestDiscountPrice":41.12,"perPeriodWithoutDiscountPrice":59},{"planName":"Ecommerce Marketing","lowestPrice":97.58,"lowestDiscountPrice":82.94,"perPeriodWithoutDiscountPrice":119}]},{"billingPlanPeriod":24,"billingPlanDiscount":30,"plans":[{"planName":"Email Marketing","lowestPrice":13.3,"lowestDiscountPrice":11.31,"perPeriodWithoutDiscountPrice":19},{"planName":"Marketing Automation","lowestPrice":41.3,"lowestDiscountPrice":35.11,"perPeriodWithoutDiscountPrice":59},{"planName":"Ecommerce Marketing","lowestPrice":83.3,"lowestDiscountPrice":70.81,"perPeriodWithoutDiscountPrice":119}]}]},"seo":{"robots":{"index":true,"follow":true},"canonical":"https://www.getresponse.com/de/blog/abgebrochene-warenkorb-emails"},"post":{"id":31118,"_id":"blog_de_post_31118","title":"E-Mails für Abgebrochene Warenkörbe, bei denen deine Kunden es sich garantiert noch einmal anders überlegen","content_html":"\n\u003cp\u003eDu warst so kurz vorm Ziel. Ein Kunde hat seinen Warenkorb in deinem Online Shop ordentlich beladen, war vielleicht schon bei der Kasse und doch wurde die Bestellung kurz vor Abschluss abgebrochen.\u003c/p\u003e\n\n\n\n\u003cp\u003eDoch verlier noch nicht die Hoffnung. Es gibt noch eine Möglichkeit, den Käufer wiederzugewinnen: nämlich mit einer verlassenen Warenkorb E-Mail, oder auch Cart Recovery Email im Englischen.\u003c/p\u003e\n\n\n\n\u003cp\u003eE-Mails, die darauf abzielen, den Verkauf nach einem verlassenen Warenkorb doch noch abzuschließen sollte Teil jeder guten \u003ca rel=\"noreferrer noopener\" href=\"https://www.getresponse.com/de/loesungen/ecommerce-marketing\" target=\"_blank\"\u003eE Commerce Shop E-Mail Marketing\u003c/a\u003e Strategie sein.\u003c/p\u003e\n\n\n\n\u003cp\u003eDie besten Tipps und Best Practices for deine Abandoned Cart Emails für Shopify, Etsy und andere eCommerce Plattformen findest du in diesem Artikel.\u003c/p\u003e\n\n\n\n\u003c!-- --\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1207/email-g02993d3ce_1280.jpg?width=412 412w, https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1207/email-g02993d3ce_1280.jpg?width=653 653w, https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1207/email-g02993d3ce_1280.jpg?width=824 824w, https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1207/email-g02993d3ce_1280.jpg?width=1306 1306w\" sizes=\"(max-width: 967px) min(calc(100vw - 60px), 653px), 653px\" decoding=\"async\" loading=\"lazy\" width=\"663\" height=\"420\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1207/email-g02993d3ce_1280.jpg\" alt=\"Illustration für verlassende Warenkorb Emails im eCommerce\" class=\"wp-image-31121\"/\u003e\u003c/figure\u003e\n\n\n\n\u003ch2 id=\"arrvm7d0bko\" class=\"level-2 wp-block-heading\"\u003eWas ist mit verlassenen Warenkörben gemeint?\u003c/h2\u003e\n\n\n\n\u003cp\u003eVerlassene Warenkörbe verbleiben, \u003cstrong\u003ewenn ein potentieller Käufer oder Käuferin, die Bestellung kurz vor Kaufabschluss abbricht\u003c/strong\u003e, das heißt, die Seite verlässt. \u003cstrong\u003eDie Produkte, die der Besucher/die Besucherin zuvor im Warenkorb gesammelt hat, bleiben jedoch bestehen.\u003c/strong\u003e\u003c/p\u003e\n\n\n\n\u003cp\u003eMit automatisierten E-Mails können E-Commerce Händler:Innen diese Kunden und Kund:Innen versuchen zu reaktivieren und doch noch vom Abschluss des Kaufes zu überzeugen. Sie sollten deshalb unbedingt Teil deiner \u003ca href=\"https://www.getresponse.com/de/blog/email-marketing-ecommerce\"\u003eE-Mail Marketing Strategie für deinen Onlineshop\u003c/a\u003e sein.\u003c/p\u003e\n\n\n\n\u003cp\u003eTools, die bestimmte Funktionen für \u003ca rel=\"noreferrer noopener\" target=\"_blank\" href=\"https://www.getresponse.com/de/blog/ecommerce-funnel-erstellen\"\u003eE-Commerce Funnel\u003c/a\u003e aufweisen, können dir helfen, diese E-Mails zu automatisieren.\u003c/p\u003e\n\n\n\n\u003ch2 id=\"s8u55j387th\" class=\"level-2 wp-block-heading\"\u003eGründe für Warenkorbabbrüche auf Shopify und anderen ECommerce Plattformen\u003c/h2\u003e\n\n\n\n\u003cp\u003eWarum die Besucher und Besucherinnen deines Online Shops vor dem Kauf abspringen, kann viele verschiedene Gründe haben. Hier sind ein paar Dinge, woran es liegen kann:\u003c/p\u003e\n\n\n\n\u003cul\u003e\n\u003cli\u003eZu hohe Zusatzkosten, wie Versandkosten oder Retourekosten\u003c/li\u003e\n\n\n\n\u003cli\u003eVersand nicht in das gewünschte Land möglich\u003c/li\u003e\n\n\n\n\u003cli\u003eEingeschränkte Zahlungsmöglichkeiten\u003c/li\u003e\n\n\n\n\u003cli\u003eDer Checkout Prozess funktioniert nicht auf dem Endgerät der Kunden und Kundinnen\u003c/li\u003e\n\n\n\n\u003cli\u003eEs gibt Zweifel an deiner Vertrauenswürdigkeit dines Stores\u003c/li\u003e\n\n\n\n\u003cli\u003eKeine Infos zu Versandzeiten\u003c/li\u003e\n\n\n\n\u003cli\u003eDer gewünschte Versanddienstleister ist nicht auswählbar\u003c/li\u003e\n\n\n\n\u003cli\u003eEs gibt zu wenig Produktinfos\u003c/li\u003e\n\n\n\n\u003cli\u003eEs gab ein technisches Problem (z.B. ein Problem mit dem Server oder dem W-Lan der Kund:Innen)\u003c/li\u003e\n\n\n\n\u003cli\u003eDer Kunde bzw. die Kundin hat es sich schlichtweg anders überlegt\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\u003cp\u003eFür all diese Gründe kannst du \u003ca target=\"_blank\" rel=\"noreferrer noopener\" href=\"https://www.getresponse.com/de/blog/follow-up-emails-shopify\"\u003eautomatisierte Follow-Up E-Mails einrichten\u003c/a\u003e, die Besucher und Besucherinnen an ihren verlassenen Warenkorb erinnern.\u003c/p\u003e\n\n\n\n\u003ch2 id=\"vio5giy8ek\" class=\"level-2 wp-block-heading\"\u003e14 Experten Tipps für ECommerce \u0026amp; Shopify Abgebrochene Warenkörbe: Die perfekte E-Mail\u003c/h2\u003e\n\n\n\n\u003cp\u003eSchön und gut, was die Theorie angeht, aber worauf solltest du bei der Erstellung der Abandoned Cart Email für deinen E-Commerce Shop achten?\u003c/p\u003e\n\n\n\n\u003col\u003e\n\u003cli\u003e\u003cstrong\u003eVerschicke einen Reminder\u003c/strong\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\n\n\n\u003cp\u003ePer \u003ca target=\"_blank\" rel=\"noreferrer noopener\" href=\"https://www.getresponse.com/de/funktionen/e-mail-marketing/autoresponder\"\u003eAutoresponder\u003c/a\u003e kannst du bereits vor dem eigentlichen Abbruch einen automatisierten Reminder für Kund:Innen einstellen, die ihren Warenkorb verlassen. Das kannst du per \u003ca target=\"_blank\" rel=\"noreferrer noopener\" href=\"https://www.getresponse.com/de/blog/shopify-marketing-automation-apps\"\u003eE-Commerce Marketing Automation Tool\u003c/a\u003e tun.\u003c/p\u003e\n\n\n\n\u003cp\u003eBereite einfach eine E-Mail mit generischem Text vor und lege fest, wann und unter welchen Konditionen diese E-Mail versendet werden soll.\u003c/p\u003e\n\n\n\n\u003cp\u003eAlso zum Beispiel: 3 Stunden nach Bestellabbruch.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1212/screenshot-2022-04-29-at-10.19.49.jpg?width=412 412w, https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1212/screenshot-2022-04-29-at-10.19.49.jpg?width=653 653w, https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1212/screenshot-2022-04-29-at-10.19.49.jpg?width=824 824w, https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1212/screenshot-2022-04-29-at-10.19.49.jpg?width=1306 1306w\" sizes=\"(max-width: 967px) min(calc(100vw - 60px), 653px), 653px\" decoding=\"async\" loading=\"lazy\" width=\"681\" height=\"678\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1212/screenshot-2022-04-29-at-10.19.49.jpg\" alt=\"\" class=\"wp-image-31122\"/\u003e\u003cfigcaption class=\"wp-element-caption\"\u003eEinfacher Beispiel Workflow für abgebrochene Warenkorb E-Mails im GetResponse Automation Builder\u003c/figcaption\u003e\u003c/figure\u003e\n\n\n\n\u003cdiv class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-79 wp-block-buttons-is-layout-flex\"\u003e\n\u003cdiv class=\"wp-block-button is-style-button-styleguide\"\u003e\u003ca class=\"wp-block-button__link wp-element-button\" href=\"https://www.getresponse.com/de/start-free?version=marketing-automation\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eAutomation Workflow für abgebrochene Warenkörbe erstellen\u003c/a\u003e\u003c/div\u003e\n\u003c/div\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003col start=\"2\"\u003e\n\u003cli\u003e\u003cstrong\u003eMache ein exklusives Angebot, das sie nicht ablehnen können\u003c/strong\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\n\n\n\u003cp\u003eNichts motiviert mehr zum Kauf deiner Produkte als ein exklusives Angebot, das ein Extra für den Kunden bzw. die Kundin bietet. Das kann geschenkter Versand sein oder Rabatt auf die nächste Bestellung.\u003c/p\u003e\n\n\n\n\u003cp\u003eOder du schaffst einen kleinen materiellen Anreiz und wirbst mit einem kleinen Gratis-Extra zur abgeschlossenen Bestellung.\u003c/p\u003e\n\n\n\n\u003col start=\"3\"\u003e\n\u003cli\u003e\u003cstrong\u003ePersonalisiere die Nachricht\u003c/strong\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\n\n\n\u003cp\u003ePersonalisierung deiner E-Mail fängt bereits bei einem ganz kleinem Detail an. Und das ist der Name des Kunden. Informationen wie Name, Nachname und auch die E-Mail Adresse wirst du bereits durch dein Anmeldeformular zum Newsletter oder durch vergangene Bestellungen gesammelt haben.\u003c/p\u003e\n\n\n\n\u003cp\u003eDu kannst die Nachricht noch persönlicher machen, in dem du die Produkte im Warenkorb benennst, um ein Bild im Kopf der Interessierten hervorzurufen.\u003c/p\u003e\n\n\n\n\u003col start=\"4\"\u003e\n\u003cli\u003e\u003cstrong\u003eAchte auf nutzerfreundliches Design\u003c/strong\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\n\n\n\u003cp\u003eDie Schwierigkeit von Verlassenen-Warenkorb-Emails besteht nicht nur darin, den Kunden/die Kundin zu reaktivieren, sondern auch darin, dass deine Mail überhaupt gelesen wird. Das erreichst du vor allem durch ein ansprechendes Design.\u003c/p\u003e\n\n\n\n\u003cp\u003eDie E-Mail sollte sowohl auf dem Computer als auch auf mobilen Geräten, sprich Handys und Tablets, gut aussehen. Wähle deshalb ein responsives Design und sieh dir deine Mail in der Vorschau noch einmal an, um sicherzugehen, dass auch du deine Nachricht möglichst ansprechend findest.\u003c/p\u003e\n\n\n\n\u003cp\u003eDer CTA (call-to-action Button) sollte klar identifizierbar sein und nicht nur auf deine Website sondern auch zum abgebrochenden Warenkorb verlinken.\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-80 wp-block-buttons-is-layout-flex\"\u003e\n\u003cdiv class=\"wp-block-button is-style-button-styleguide\"\u003e\u003ca class=\"wp-block-button__link wp-element-button\" href=\"https://www.getresponse.com/de/funktionen/e-mail-marketing/newsletter-vorlagen/transaktionsmails\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eUmwerfende Vorlagen für Verlassene Warenkorb E-Mails\u003c/a\u003e\u003c/div\u003e\n\u003c/div\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003col start=\"5\"\u003e\n\u003cli\u003e\u003cstrong\u003eBinde Produktbilder in die E-Mail ein\u003c/strong\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\n\n\n\u003cp\u003eEin cleverer Tipp für E-Commerce Händler und Händlerinnen ist ebenfalls, Bilder vom Produkt bzw. den Produkten, die sich noch im Warenkorb befinden, in die E-Mail einzubinden.\u003c/p\u003e\n\n\n\n\u003cp\u003eEs ist wahrscheinlicher, dass der Käufer bzw. die Käuferin es sich noch einmal anders überlegt, wenn sie vor Augen haben, was ihnen entgeht. Die Verbildlichung des verlassenen Warenkorbs wird die bei der Steigerung deiner Sales eine Riesen-Hilfe sein.\u003c/p\u003e\n\n\n\n\u003col start=\"6\"\u003e\n\u003cli\u003e\u003cstrong\u003eNutze die FOMO\u003c/strong\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\n\n\n\u003cp\u003e\u003cem\u003eFOMO = Fear of missing out\u003c/em\u003e – also die Angst, etwas zu verpassen. Nicht nur popkulturell ist FOMO ein oft genutzter Begriff sondern auch ein hilfreiches Gefühl, das du für den Zweck der Warenkorbabbruch-Wiederherstellung ausnutzen kannst.\u003c/p\u003e\n\n\n\n\u003cp\u003eWie bereits erwähnt, kannst du FOMO mit Bildern der zurückgelassenen Produkte hervorrufen. Das geht allerdings auch durch das Phrasing des E-Mail Textes und der Betreffzeile.\u003c/p\u003e\n\n\n\n\u003cp\u003eKlar zu machen, dass das Produkt bald vergriffen sein könnte oder dass der verlassene Warenkorb bald geleert werden könnte, sind Strategien, die du beispielsweise nutzen kannst.\u003c/p\u003e\n\n\n\n\u003col start=\"7\"\u003e\n\u003cli\u003e\u003cstrong\u003eBiete einen unschlagbaren Rabatt an\u003c/strong\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\n\n\n\u003cp\u003eEinen \u003ca target=\"_blank\" rel=\"noreferrer noopener\" href=\"https://www.getresponse.com/de/blog/rabatte-und-gutscheine-erstellen\"\u003eexklusiven Rabatt- oder Gutscheincodes für Warenkorbabbrecher zu erstellen\u003c/a\u003e, kann ebenfalls einen zusätzlichen Anreiz zum Abschluss des Kaufes schaffen. Dieser Rabatt muss nicht hoch sein, vielleicht beinhaltet er auch ‘nur’, dass die Versandkosten gespart werden. In jedem Fall aber hat bereits ein kleiner Rabatt bereits einen großen Effekt.\u003c/p\u003e\n\n\n\n\u003cp\u003eMit ihm kannst du alle Kund:Innen abdecken, denen der Endpreis schlichtweg zu hoch war.\u003c/p\u003e\n\n\n\n\u003cp\u003eBesondere Dringlichkeit (und FOMO!!) vermittelst du durch einen integrierten Countdown für die Zeit, für die der Rabatt gültig ist.\u003c/p\u003e\n\n\n\n\u003col start=\"8\"\u003e\n\u003cli\u003e\u003cstrong\u003eWähle eine clevere Betreffzeile\u003c/strong\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\n\n\n\u003cp\u003eDass deine Mail überhaupt geöffnet wird, garantiert dir eine clevere Betreffzeile, denn sie ist das erste, was deine Kunden und Kundinnen sehen, wenn die E-Mail in ihrem Posteingang landet.\u003c/p\u003e\n\n\n\n\u003cp\u003eBeliebte Betreffzeilen für abgebrochene Warenkörbe sind beispielsweise:\u003c/p\u003e\n\n\n\n\u003cul\u003e\n\u003cli\u003e“Hast du etwas vergessen…?”\u003c/li\u003e\n\n\n\n\u003cli\u003e“X Artikel warten noch in deinem Warenkorb”\u003c/li\u003e\n\n\n\n\u003cli\u003e“Vervollständige keine Bestellung”\u003c/li\u003e\n\n\n\n\u003cli\u003e“Nur noch ein Schritt zur Bestellung!”\u003c/li\u003e\n\n\n\n\u003cli\u003e“[Name]! Letzte Chance, [Produkt] zu bestellen!”\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\u003cp\u003eZusammengefasst sollte die Betreffzeile knapp und catchy sein. Gerne kannst du sie mit Emojis aufpeppen, wenn diese zu dem Konzept deines Online Shops passen.\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003e💡\u003c/strong\u003e \u003cstrong\u003e\u003cem\u003eAnmerkung der Redaktion\u003c/em\u003e\u003c/strong\u003e\u003cem\u003e: Erfahre in unserem Artikel, wie du \u003ca href=\"https://www.getresponse.com/de/blog/newsletter-betreff-beispiele\" data-type=\"post\" data-id=\"41306\"\u003eüberzeugende Newsletter-Betreffzeilen schreiben kannst\u003c/a\u003e!\u003c/em\u003e\u003c/p\u003e\n\n\n\n\u003col start=\"9\"\u003e\n\u003cli\u003e\u003cstrong\u003eUnterschätze nicht den Wert der Vorschau\u003c/strong\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\n\n\n\u003cp\u003eIn jedem Fall solltest du die Mobil- und Desktopvorschau für deine E-Mail ansehen, bevor du sie zum Versand freigibst. Selbst, wenn du es eilig hast, verzichte nicht darauf, dir die Nachricht noch einmal anzusehen. In der Vorschau fallen dir oft noch kleinere oder gröbere Fehler auf, die einen bedeutenden Einfluss auf den Erfolg deiner Warenkorb-Reaktivierungs-Kampagne haben können.\u003c/p\u003e\n\n\n\n\u003col start=\"10\"\u003e\n\u003cli\u003e\u003cstrong\u003eWeniger ist mehr\u003c/strong\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\n\n\n\u003cp\u003eDu musst keinen Roman schreiben. Für den Zweck, Kunden und Kundinnen mit einem abgebrochenen Warenkorb wiederzugewinnen, reicht ein kurzer, animierender Text.\u003c/p\u003e\n\n\n\n\u003cp\u003eUnd auch mit Bildern und Links sollte die E-Mail nicht zu überladen sein. Dein Ziel ist es, \u003ca href=\"https://www.getresponse.com/de/blog/emails-zur-rueckgewinnung-verlorener-kunden\"\u003edass Interessenten zu deinem Store zurückkehren\u003c/a\u003e. Das Ziel sollte dementsprechend klar gemacht werden und die Kunden und Kundinnen klar zurück zu ihrem Warenkorb gelenkt werden.\u003c/p\u003e\n\n\n\n\u003cp\u003eDas heißt, du solltest dich auf die wichtigsten Elemente beschränken: Header/Banner mit Shop-Logo, Produktbilder, kurze Copy und CTA zum verlassenen Warenkorb.\u003c/p\u003e\n\n\n\n\u003col start=\"11\"\u003e\n\u003cli\u003e\u003cstrong\u003eErmutige Kunden und Kundinnen, mit dir in Kontakt zu treten\u003c/strong\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\n\n\n\u003cp\u003eDu kannst keine Gedanken lesen. Das musst du auch gar nicht. Aber es ist klug, für Kund:Innen-Fragen offen zu sein. Zeig deine Verfügbarkeit mit einem Link zu einem Live Chat oder dem Aufruf, dir eine E-Mail zu schreiben, falls die Kunden und Kundinnen Fragen zu Produkten oder der Bestellung haben.\u003c/p\u003e\n\n\n\n\u003col start=\"12\"\u003e\n\u003cli\u003e\u003cstrong\u003eBinde Social Proof mit ein\u003c/strong\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\n\n\n\u003cp\u003eVertrauen zu erwecken ist ebenfalls ein essentielles Element, das helfen kann, Kunden und Kundinnen doch noch zu einem Kauf zu animieren.\u003c/p\u003e\n\n\n\n\u003cp\u003eSocial Proof, also kurze Rezensionen oder eine Referenz zu deinen Shop-Bewertungen, in deine Nachricht zu integrieren sind eine tolle Möglichkeit, dies zu tun.\u003c/p\u003e\n\n\n\n\u003cp\u003eSieht der Kunde/die Kundin, dass bereits andere Käufer:Innen Bestellungen in deinem Shopify oder Etsy Store getätigt haben und zufrieden waren, ist es wahrscheinlicher, dass sie dir genug vertrauen, um auch zu bestellen.\u003c/p\u003e\n\n\n\n\u003col start=\"13\"\u003e\n\u003cli\u003e\u003cstrong\u003eExperimentiere mit verschiedenen Copywriting Stilen\u003c/strong\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\n\n\n\u003cp\u003eGerade, wenn du neu im Shopify bzw. E-Commerce Business bist, hast du deinen Ton vielleicht noch nicht ganz gefunden. Locker, kurz und knapp oder ausführlich und formeller? Teste alles per A/B Test aus und sieh dir an, welche Copy dir die meisten Rückkehrer für Warenkorbabbrüche beschert.\u003c/p\u003e\n\n\n\n\u003col start=\"14\"\u003e\n\u003cli\u003e\u003cstrong\u003eNutze die Neugierde\u003c/strong\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\n\n\n\u003cp\u003eDu musst nicht alles ausformulieren. Denke daran, dass du in einer E-Mail zur Reaktivierung von Warenkorbabbrechern begrenzten Platz hast. Eine Strategie, die für dich funktionieren könnte, wäre zum Beispiel, einfach nur zu schreiben:\u003c/p\u003e\n\n\n\n\u003cp\u003e“Hier wartet noch etwas auf dich…”\u003c/p\u003e\n\n\n\n\u003cp\u003eEin paar Bilder der zurückgelassenen Produkte und einen CTA oder Link dazu und schon ist eine ‘mysteriöse’ E-Mail gestaltet, die den Kunden oder die Kundin neugierig drauf macht, was sich hinter dem Link verbirgt.\u003c/p\u003e\n\n\n\n\u003cp\u003eDie gleiche Taktik kannst du für Warenkorb-Rabatte nutzen, á la “Eine Überraschung wartet auf dich. Sieh jetzt in deinem Warenkorb nach.”.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image aligncenter size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1214/laptop-ga1f520624_1280.png?width=412 412w, https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1214/laptop-ga1f520624_1280.png?width=653 653w, https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1214/laptop-ga1f520624_1280.png?width=824 824w, https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1214/laptop-ga1f520624_1280.png?width=1306 1306w\" sizes=\"(max-width: 967px) min(calc(100vw - 60px), 653px), 653px\" decoding=\"async\" loading=\"lazy\" width=\"663\" height=\"410\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1214/laptop-ga1f520624_1280.png\" alt=\"Illustration von Mann, der mit einem Warenkorb im Online Shop shoppen geht\" class=\"wp-image-31123\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cdiv class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-81 wp-block-buttons-is-layout-flex\"\u003e\n\u003cdiv class=\"wp-block-button is-style-button-styleguide\"\u003e\u003ca class=\"wp-block-button__link wp-element-button\" href=\"https://www.getresponse.com/de/start-free?version=ecommerce\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eGetResponse hilft dir bei einer erfolgreichen E-Commerce Marketing Strategie\u003c/a\u003e\u003c/div\u003e\n\u003c/div\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003ch2 id=\"9sccpr7lbeq\" class=\"level-2 wp-block-heading\"\u003e10 Möglichkeiten, abgebrochene Warenkörbe auf Shopify im Vornherein zu vermeiden\u003c/h2\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"le94ckqy34\"\u003e1. Reduziere die Logistikkosten\u003c/h3\u003e\n\n\n\n\u003cp\u003eVersandkosten und Rückgabekosten werden oft unterschätzt, können den Kunden oder die Kundin aber noch in allerletzter Sekunde umstimmen und vom Kauf abhalten. Sie sehen, wenn sie bei der Kasse sind, dass noch 5 Euro Extrakosten auf sie zukommen. Das klingt nicht nach viel, kann aber bedeutend sein.Biete, wenn möglich, kostenlosen Versand \u0026amp; gratis Rückgabe an oder setze einen Mindestbestellwert für kostenlosen Versand. Das kann bereits viel ausmachen.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"2stt575qgs2\"\u003e2. Mehrere Zahlungsmethoden \u0026amp; Einfacher Check-Out Prozess\u003c/h3\u003e\n\n\n\n\u003cp\u003eNiemand hat Lust auf einen ellenlangen Zahlungs- und Bestellprozess. Du solltest die Schritte bildlich darstellen und idealerweise sollte dein Bestellprozess aus 3-4 Schritten bestellen (z.B. 1. Übersicht 2. Angaben der Kund:Innen 3. Zahlungs- und Versandart 4. Bestätigung).Außerdem solltest du deinen Kund:Innen genügend Flexibilität bei der Bezahlung anbieten. Das heißt, biete mehr als eine Zahlungsmethode an und möglicherweise auch 1-Click-Bezahlungen z.B. per PayPal Direkt, damit das Ganze noch schneller geht.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"0b5rmcs4twtu\"\u003e3. Vertrauenswürdigkeit\u003c/h3\u003e\n\n\n\n\u003cp\u003eGehe sicher, dass du Elemente auf deiner Shop-Seite hast, die Vertrauen erwecken, zum Beispiel sichtbaren Social Proof und Rezensionen. Um diese zu erhalten, verschicke (per Automation) E-Mails, die um eine Bewertung bitten, wenn jemand eine Bestellung getätigt hat.\u003cbr/\u003eSSL- und Gütesiegel, z.B. von Trusted Shops, sind ein Indikator dafür, dass Kund:Innen sich sicher sein können, dass ihre Daten geschützt sind und Bestellungen aus deinem Store auch wirklich bei ihnen ankommen werden.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"sstwjcmtcbt\"\u003e4. Speicherung von Favoriten \u0026amp; Warenkörben\u003c/h3\u003e\n\n\n\n\u003cp\u003eUm Warenkorbabbrecher reaktivieren zu können, musst du natürlich einstellen, dass die Artikel im Warenkorb auch bei Bestellungsabbruch gespeichert werden.Große Shops wie ASOS lassen Produkte für ca. 1 Stunde im Warenkorb, bevor sie auf die Favoritenliste kommen.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"88ca5t0x1mq\"\u003e5. Gastkonten statt Kundenkonten\u003c/h3\u003e\n\n\n\n\u003cp\u003eNicht jeder möchte einen Account für deinen Shop anlegen. Viele E-Commerce Unternehmen bieten deshalb die Möglichkeit, per Gastkonto zu bestellen. Zwar bietet dir das nicht die gleiche Kundenbindung wie ein Kundenkonto, allerdings sammelst du so auch Sales von Menschen, die sich kurzfristig und vielleicht vorerst nur einmal für dein Produkt interessieren oder die sich einfach für nicht \u003cem\u003enoch\u003c/em\u003e mehr Plattformen anmelden möchten.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"ryu2yhumu3\"\u003e6. Übersicht der Produkte im Warenkorb und beim Checkout\u003c/h3\u003e\n\n\n\n\u003cp\u003eBei der Kasse bzw. beim Checkout sollte es ersichtlich sein, welche Artikel sich eigentlich im Warenkorb befinden. Andererseits ist es schwer für die Kunden und Kundinnen, den Überblick über ihr Shopping-Erlebnis zu behalten.Das bedeutet, sie sollten auch hier ein Bild vom gewählten Produkt vorfinden, sowie die Preisaufschlüsselung der gesamten Bestellung überblicken können.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"8niqwrmuucg\"\u003e7. Chat Funktion für Fragen\u003c/h3\u003e\n\n\n\n\u003cp\u003eUm Warenkorbabbrüche aufgrund von offenen Fragen und Unsicherheiten zu vermeiden, solltest du einen Live Chat auf deiner Shop Seite zur Verfügung stellen. So kannst du Zweifel bereits im Vornherein aus dem Weg schaffen und zeigst außerdem, dass dir die Kund:Innen am Herzen liegen.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"almodkd5fck\"\u003e8. Für internationale Shops: Preise in verschiedenen Währungen\u003c/h3\u003e\n\n\n\n\u003cp\u003eFalls dein Store Shopping in verschiedenen Ländern mit verschiedenen Währungen ermöglicht, solltest du sichergehen, dass deine Preise auch in diesen Währungen ersichtlich sind. Viele Menschen haben keine Lust, jeden Preis einzeln umzurechnen oder beim Checkout eine böse Überraschung zu erleben.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"7sy4pygcu14\"\u003e9. Versandzeitenangabe\u003c/h3\u003e\n\n\n\n\u003cp\u003eDu kennst es sicher. Du hast etwas bestellt und kannst kaum erwarten, dass die Ware bei dir ankommt. So wird es auch den Kunden und Kundinnen deines Shops gehen. Deshalb solltest du eine ungefähre Zeitspanne angeben, in der die Bestellung verschickt wird und wie lange es ca. braucht, bis sie bei den Käufer:Innen eintrifft.Versandzeiten in Länder außerhalb der DACH-Region kannst du auf der Website deines Versanddienstes in Erfahrung bringen.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"s6uvdxmefg\"\u003e10. Versandmöglichkeiten wählen\u003c/h3\u003e\n\n\n\n\u003cp\u003eGenau wie bei der Bezahlung sollten auch beim Versand verschiedene Arten und Möglichkeiten zur Verfügung stehen. Das ist vielleicht nur ein kleines Extra, aber es kann durchaus sein, dass ein Kund oder eine Kundin DHL oder Hermes bevorzugt.\u003c/p\u003e\n\n\n\n\u003cp\u003eOptimale Flexibilität schaffst du durch die Option zur Auswahl eines Zustellungsdatums, wenn das im Rahmen deiner Möglichkeiten besteht.\u003c/p\u003e\n\n\n\n\u003ch2 id=\"s01bipgeb6d\" class=\"level-2 wp-block-heading\"\u003eWie versende ich abgebrochene Warenkorb Emails?\u003c/h2\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"e39y6mnw9r7\"\u003e…in Shopify\u003c/h3\u003e\n\n\n\n\u003col\u003e\n\u003cli\u003eLogge dich bei deinem Shopify Store Account ein.\u003c/li\u003e\n\n\n\n\u003cli\u003eGehe zum Adminbereich und klicke auf “Bestellungen” und dann auf “Abgebrochene Warenkörbe”\u003c/li\u003e\n\n\n\n\u003cli\u003eJetzt wähle die Nummer des Checkouts bzw. Warenkorbs aus, den du reaktivieren willst.\u003c/li\u003e\n\n\n\n\u003cli\u003eJetzt wähle “E-Mail zur Warenkorbwiederherstellung senden” und gestalte deine Mail.\u003c/li\u003e\n\u003c/ol\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"9n9566zewy\"\u003e…mit GetResponse\u003c/h3\u003e\n\n\n\n\u003cp\u003eBei GetResponse kannst du per E-Commerce bzw. \u003ca target=\"_blank\" rel=\"noreferrer noopener\" href=\"https://www.getresponse.com/de/blog/getresponse-shopify-online-marketing\"\u003eShopify Integration im Automation Workflow Builder\u003c/a\u003e oder per E-Commerce Funktion E-Mails für die Reaktivierung abgebrochener Warenkörbe erstellen.\u003c/p\u003e\n\n\n\n\u003col\u003e\n\u003cli\u003eLogge dich bei GetResponse ein.\u003c/li\u003e\n\n\n\n\u003cli\u003eVerknüpfe deinen Online Store per “Integrationen \u0026amp; API”\u003c/li\u003e\n\n\n\n\u003cli\u003eNun gehe zum Tools-Menü und zu “Automation”\u003c/li\u003e\n\n\n\n\u003cli\u003eDu kannst nun aus unseren \u003ca href=\"https://www.getresponse.com/de/blog/shopify-ecommerce-email-templates-deutsch\"\u003eVorlagen für Shopify \u0026amp; co.\u003c/a\u003e “Erinnerung bei aufgegebenem Warenkorb” auswählen. Hier ist der Workflow bereits für dich vorgegeben und du musst nur noch die Nachricht vorbereiten und die Warenkorb-ID angeben. Oder du gestaltest den\u003ca href=\"https://www.getresponse.com/de/blog/marketing-automation-e-commerce\"\u003e Automation Workflow für deine zurückgelassenen Warenkörbe\u003c/a\u003e ganz von null auf selbst.\u003c/li\u003e\n\n\n\n\u003cli\u003eDu kannst den Workflow allerdings auch nach deinen Wünschen anpassen, also zum Beispiel “1 Tag warten” auswählen, in dem du Konditionen und Trigger für deinen Workflow hinzufügst.\u003c/li\u003e\n\u003c/ol\u003e\n\n\n\n\u003cdiv class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-82 wp-block-buttons-is-layout-flex\"\u003e\n\u003cdiv class=\"wp-block-button is-style-button-styleguide\"\u003e\u003ca class=\"wp-block-button__link wp-element-button\" href=\"https://www.getresponse.com/de/start-free?version=ecommerce\"\u003eJetzt einen Workflow für abgebrochene Warenkörbe erstellen\u003c/a\u003e\u003c/div\u003e\n\u003c/div\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image aligncenter size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1214/campaign-creators-kq4tbklji-unsplash.jpg?width=412 412w, https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1214/campaign-creators-kq4tbklji-unsplash.jpg?width=653 653w, https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1214/campaign-creators-kq4tbklji-unsplash.jpg?width=824 824w, https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1214/campaign-creators-kq4tbklji-unsplash.jpg?width=1306 1306w\" sizes=\"(max-width: 967px) min(calc(100vw - 60px), 653px), 653px\" decoding=\"async\" loading=\"lazy\" width=\"663\" height=\"442\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2022/04/1214/campaign-creators-kq4tbklji-unsplash.jpg\" alt=\"Mann entwirft Workflow für ECommerce Shop\" class=\"wp-image-31124\"/\u003e\u003c/figure\u003e\n\n\n\n\u003ch2 id=\"z6t7i6de99c\" class=\"level-2 wp-block-heading\"\u003eFAQ zu Abgebrochenen Warenkorb E-Mails in Shopify und auf anderen eCommerce Plattformen\u003c/h2\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"pe9ltftps5p\"\u003eWann sollte ich die E-Mail anlässlich des verlassenen Warenkorbs senden?\u003c/h3\u003e\n\n\n\n\u003cp\u003eDu kannst ein oder zwei E-Mails zum Warenkorb-Reaktivierungs-Versuch versenden. Das richtige Timing ist natürlich wichtig. Die erste sendest du ein paar Stunden nach Bestellungsabbruch und die zweite dann 24 Stunden nach Abbruch.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"afgmaydx2ec\"\u003eWie viele Cart Recovery E-Mails sollte ich verschicken?\u003c/h3\u003e\n\n\n\n\u003cp\u003eWir empfehlen dir, maximal 2 E-Mails zum Warenkorbabbruch zu verschicken. Alles andere kann dazu führen, dass deine Nachrichten im Spam-Ordner landen oder dein Kunde bzw. deine Kundin dich deabonniert.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"c26kur8pgxj\"\u003eSendet Shopify E-Mails bei abgebrochenen Warenkörben?\u003c/h3\u003e\n\n\n\n\u003cp\u003eJa. Du kannst mit der Shopify Email Funktion einstellen, dass E-Mails bei abgebrochenen Warenkörben versendet werden. Diese Funktion musst du natürlich nicht aktivieren und kannst sie jederzeit deaktivieren.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"bam885molk4\"\u003eIst es legal, Abandoned-Cart-E-Mails zu verschicken?\u003c/h3\u003e\n\n\n\n\u003cp\u003eJa. Solange deine Kunden und Kundinnen zuvor bestätigt haben, dass sie E-Mails von dir erhalten wollen, z.B. bei vergangenen Bestellungen oder bei der Newsletteranmeldung.\u003c/p\u003e\n","url":"abgebrochene-warenkorb-emails","author":{"name":"Lisa Kubatzki","first_name":"Lisa","avatar2x":"https://us-wd.gr-cdn.com/blog/sites/5/2022/02/1029/lisa-kubatzki_av.png","author_link":"https://www.getresponse.com/de/blog/authors/lisa-kubatzki","description":"Lisa ist Senior SEO Content Managerin für die D-A-CH Region bei GetResponse und leitet unter anderem den deutschen Blog. Ihre berufliche Laufbahn führte sie bereits durch die Felder des Influencer Marketing, Affiliate Marketing, und Social Media, doch für SEO schlägt ihr Herz wirklich.\nMit ihrer berufliche Expertise in Bereichen wie Marketingstrategie, E-Mail Marketing und SEO veröffentlicht sie regelmäßig Artikel im Bereich Marketing in verschiedensten Media Outlets wie OMR, OMT oder WLW. Als blühende Kraft in der SEO-Welt engagiert sie sich in Gruppen wie Women in Tech SEO und war ebenfalls bereits im \u003ca href=\"https://voicesofsearch.com/episode/seo-translation-vs-seo-localization/the-keys-to-generative-search-engine-optimization-geo/\"\u003eVoices of Search Podcast \u003c/a\u003ezu hören.Besonders liebt sie es, neue Trends zu erforschen und Marketing im Kontext mit gesellschaftlichen Themen zu betrachten.\nLisa erreichst du ganz einfach über ihr \u003ca href=\"https://de.linkedin.com/in/lisa-kubatzki-325b8717a\"\u003eLinkedIn\u003c/a\u003e Profil. ","author_job_title":"Senior SEO Content Managerin DACH","author_slug":"lisa-kubatzki"},"datePublished":"2022-04-29T12:19:58.000Z","dateModified":"2024-08-21T10:24:54.000Z","primaryTag":{"name":"E-Commerce","slug":"ecommerce","custom_name":""},"postTags":["email marketing"],"metaTitle":"E-Mail Tipps für abgebrochene Warenkörbe in eCommerce Stores","metaDescription":"Abgebrochener Etsy, Woocommerce oder Shopify Warenkorb? 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E-Mails sind hierfür neben Social Media der beliebteste Channel. Doch keine erfolgreichen Händler:Innen wollen ihre Zeit damit verschwenden auf die zahlreichen E-Mail Anfragen ihrer Kund:Innen zu antworten. Deshalb gibt es hilfreiche Tools und Methoden, Follow-Up E-Mails und Autoresponder für deinen [\u0026hellip;]\n","reading_time_minutes":null},{"id":33917,"title":"Welche Transactional Emails du unbedingt für deinen Shopify Shop aufsetzen solltest","author":{"name":"Lisa Kubatzki","avatar2x":"https://us-wd.gr-cdn.com/blog/sites/5/2022/02/1029/lisa-kubatzki_av.png","author_link":"https://www.getresponse.com/de/blog/authors/lisa-kubatzki"},"datePublished":"2022-07-26T08:45:24.000Z","dateModified":"2024-11-21T21:54:17.000Z","primaryTag":{"name":"E-Commerce","slug":"ecommerce"},"postTags":[],"media":"https://us-wd.gr-cdn.com/blog/sites/5/2022/07/0815/charlesdeluvio-4mrqv9gcuhq-unsplash-1.jpg","slug":"transactional-emails-shopify","excerpt":"Für die Bindung zu deinen Kund:Innen ist eine lebhafte und konstante Kommunikation zu ihnen essentiell. Besonders Online Shop Betreiber:Innen, die ihren Store über Shopify oder andere Plattformen führen, müssen stetig an der Beziehung zu potentiellen Käufer:Innen arbeiten. Am besten geht das über E-Commerce E-Mail Marketing. 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