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<!DOCTYPE html><html dir="ltr" lang="de"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width"/><link rel="preload" href="https://us-wn-g.gr-cdn.com/_next/static/media/RobotoFlex-basic.e0985f23.woff2" as="font" type="font/woff2" crossorigin="true"/><link rel="preload" href="https://us-wn-g.gr-cdn.com/_next/static/media/SourceSans3-basic.c901b1ac.woff2" as="font" type="font/woff2" crossorigin="true"/><link rel="preload" href="https://us-wn-g.gr-cdn.com/_next/static/media/Rubik-basic.6d1dafea.woff2" as="font" type="font/woff2" crossorigin="true"/><link rel="preload" href="https://us-wn-g.gr-cdn.com/_next/static/media/Lora-basic.552eec56.woff2" as="font" type="font/woff2" crossorigin="true"/><title>Deutsche eCommerce E-Mail Templates für Shopify, Shopware & Co.</title><meta name="robots" content="index,follow"/><meta name="description" content="Du willst Zeit dabei sparen, deine Shopify E-Mails zu gestalten? Dann sieh dir diese deutschen E-Mail-Vorlagen für Online Shops an."/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:site" content="@getresponse"/><meta property="og:title" content="Deutsche eCommerce E-Mail Templates für Shopify, Shopware & Co."/><meta property="og:description" content="Du willst Zeit dabei sparen, deine Shopify E-Mails zu gestalten? Dann sieh dir diese deutschen E-Mail-Vorlagen für Online Shops an."/><meta property="og:url" content="https://www.getresponse.com/de/blog/shopify-ecommerce-email-templates-deutsch"/><meta property="og:type" content="website"/><meta property="og:image" content="https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1437/pexels-andrea-piacquadio-920382-1.jpg"/><link rel="canonical" href="https://www.getresponse.com/de/blog/shopify-ecommerce-email-templates-deutsch"/><meta http-equiv="content-language" content="de"/><script type="application/ld+json">{"@context":"https://schema.org","@type":"BlogPosting","mainEntityOfPage":{"@type":"WebPage","@id":"https%3A%2F%2Fwww.getresponse.com%2Fde%2Fblog%2Fshopify-ecommerce-email-templates-deutsch","url":"https%3A%2F%2Fwww.getresponse.com%2Fde%2Fblog%2Fshopify-ecommerce-email-templates-deutsch"},"headline":"Deutsche eCommerce E-Mail Templates für Shopify, Shopware & Co.","image":"https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1437/pexels-andrea-piacquadio-920382-1.jpg","datePublished":"2022-05-27T14:52:14.000Z","dateModified":"2024-08-21T09:57:34.000Z","author":[{"name":"Lisa Kubatzki","image":"https://us-wd.gr-cdn.com/blog/sites/5/2022/02/1029/lisa-kubatzki_av.png","description":"Lisa ist Senior SEO Content Managerin für die D-A-CH Region bei GetResponse und leitet unter anderem den deutschen Blog. Ihre berufliche Laufbahn führte sie bereits durch die Felder des Influencer Marketing, Affiliate Marketing, und Social Media, doch für SEO schlägt ihr Herz wirklich.\nMit ihrer berufliche Expertise in Bereichen wie Marketingstrategie, E-Mail Marketing und SEO veröffentlicht sie regelmäßig Artikel im Bereich Marketing in verschiedensten Media Outlets wie OMR, OMT oder WLW. Als blühende Kraft in der SEO-Welt engagiert sie sich in Gruppen wie Women in Tech SEO und war ebenfalls bereits im <a href=\"https://voicesofsearch.com/episode/seo-translation-vs-seo-localization/the-keys-to-generative-search-engine-optimization-geo/\">Voices of Search Podcast </a>zu hören.Besonders liebt sie es, neue Trends zu erforschen und Marketing im Kontext mit gesellschaftlichen Themen zu betrachten.\nLisa erreichst du ganz einfach über ihr <a href=\"https://de.linkedin.com/in/lisa-kubatzki-325b8717a\">LinkedIn</a> Profil. ","jobTitle":"Senior SEO Content Managerin DACH","url":"https://www.getresponse.com/de/blog/authors/lisa-kubatzki","@type":"Person"}],"publisher":{"@type":"Organization","name":"GetResponse","url":"https://www.getresponse.com","logo":{"@type":"ImageObject","url":"https://upload.wikimedia.org/wikipedia/commons/2/2c/GetResponse_Logo.png"}},"description":"E-Mails sind ohne Zweifel einer der wichtigen Kanäle, um die Kundenbindung deiner Käufer:Innen zu stärken. Bist du gerade mittendrin, deine erste E-Commerce E-Mail Kampagne zu planen und hast den Schritt erreicht, bei dem es an das Gestalten der eigentlichen Nachricht geht? Dann bist du hier genau richtig."}</script><script type="application/ld+json">{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Hat Shopify E-Mail Templates?", "acceptedAnswer": { "@type": "Answer", "text": "Ja, Shopify hat eine limitierte Auswahl an E-Mail Templates, die du für deine Newsletter und transaktionalen Mailings nutzen und anpassen kannst. Diese haben den Vorteil, dass sie mit allen Shopify Funktionen kompatibel sind." } },{ "@type": "Question", "name": "Wie kreiere ich ein Email Template in Shopify?", "acceptedAnswer": { "@type": "Answer", "text": "In der Shopify E-Mail App stehen dir bereits fertige E-Mail Templates zur Verfügung. Diese kannst du, wie auch in anderen E-Mail Marketing Plattformen wie GetResponse oder Sendinblue, nach Belieben anpassen und verändern. Dazu gehst du zu Einstellungen, Benachrichtigungen und klickst auf Anpassen. Jetzt kannst du Elemente wie Bilder, Logo, Text oder Videos zu deiner Nachricht hinzufügen. Du kannst auch per eigenem HTML Code oder CSS das Design deiner Shopify E-Mail verändern." } },{ "@type": "Question", "name": "Was ist eine ECommerce E-Mail?", "acceptedAnswer": { "@type": "Answer", "text": "Eine E-Commerce E-Mail ist eine E-Mail, die Betreiber:Innen von Online Shops an ihre Kundschaft senden. Diese E-Mails haben den Zweck der Neukund:Innengewinnung, Rückgewinnung von Kund:Innen, der Bewerbung ihrer Produkte oder der Kontaktpflege." } },{ "@type": "Question", "name": "Wie schreibe ich eine Ecommerce Email?", "acceptedAnswer": { "@type": "Answer", "text": "Du beginnst mit einer persönlichen Anrede, sprich dem Namen der Kund:In. Es sollte bereits in den ersten zwei Sätzen klar werden, was das Anliegen deiner E-Mail ist, z.B. ob es sich um eine Bestell-Bestätigung oder eine Abgebrochene-Warenkorb-mail handelt. Wichtig ist, dass du dem Kunden bzw. der Kundin deutlich klar machst, was du von ihm oder ihr erwartest. Einen CTA, der ihm oder ihr den Weg zur gewünschten Aktion leitet, sollte ebenfalls inkludiert werden. Wichtig ist auch eine Betreffzeile, die entweder klar macht, was dein Anliegen ist oder neugierig darauf macht, was die Mail beinhaltet. Um eine eCommerce E-Mail zu schreiben, kannst du Vorlagen aus deinem gewählten Tool nutzen oder sie komplett selbst gestalten." } }] }</script><meta name="next-head-count" content="20"/><link rel="apple-touch-icon" sizes="57x57" href="/global/favicons/apple-touch-icon-57x57.png"/><link rel="apple-touch-icon" sizes="60x60" href="/global/favicons/apple-touch-icon-60x60.png"/><link rel="apple-touch-icon" sizes="72x72" href="/global/favicons/apple-touch-icon-72x72.png"/><link rel="apple-touch-icon" sizes="76x76" href="/global/favicons/apple-touch-icon-76x76.png"/><link rel="apple-touch-icon" sizes="114x114" href="/global/favicons/apple-touch-icon-114x114.png"/><link rel="apple-touch-icon" sizes="120x120" href="/global/favicons/apple-touch-icon-120x120.png"/><link rel="apple-touch-icon" sizes="144x144" href="/global/favicons/apple-touch-icon-144x144.png"/><link rel="apple-touch-icon" sizes="152x152" href="/global/favicons/apple-touch-icon-152x152.png"/><link rel="apple-touch-icon" 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href="https://www.getresponse.com/de/start-free" class="Button_btn__5vn34"><span>Rabatt sichern</span></a></div></div></div><main class="_slug__main__lIc8q"><div class="_slug__container__j_J0l"><div class="_slug__grid__HNZAx"><div class="_slug__navigation__T9par"><div class="Navigation_nav__Wbvp0"><nav class="Breadcrumbs_breadcrumbs__3Fa7M" aria-label="Brotkrumen (Breadcrumbs)"><ol><li><a href="https://www.getresponse.com/de"><img src="https://us-wn-g.gr-cdn.com/_next/static/media/home.d66946ad.svg" width="23" height="19" alt="Startseite"/></a></li><li><a href="https://www.getresponse.com/de/blog">Blog</a></li><li><a href="https://www.getresponse.com/de/blog/topic/ecommerce">E-Commerce</a></li><li><a aria-current="true" href="https://www.getresponse.com/de/blog/shopify-ecommerce-email-templates-deutsch">E-Commerce E-Mails gestalten: Magento & Shopify Email Templates Deutsch</a></li></ol></nav><form class="SearchBar_form__Qs_jG"><fieldset class="SearchBar_fieldset__MQuKt"><input class="SearchBar_input__6FMFa" type="search" name="query" data-test="query" aria-label="Suche" placeholder="Suche" aria-activedescendant="" aria-autocomplete="list" aria-controls="blog-nav-search-menu" aria-expanded="false" aria-labelledby="blog-nav-search-label" autoComplete="off" id="blog-nav-search-input" role="combobox" value=""/><button class="SearchBar_button__o6Exh" aria-label="Suche"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 17.24 17.24" width="16" height="16"><g fill="none" stroke="#717272" stroke-width="2"><path stroke-miterlimit="10" d="M7 13c3.31 0 6-2.69 6-6s-2.69-6-6-6-6 2.69-6 6 2.69 6 6 6z"></path><path stroke-linecap="round" d="m12 12 4.24 4.24"></path></g></svg></button></fieldset><ul class="SearchBar_autocompleteDropdown__L_tjQ" hidden="" id="blog-nav-search-menu" role="listbox" aria-labelledby="blog-nav-search-label"></ul></form></div></div><div class="_slug__header__Kh12A"><header class="SinglePostHeader_header__7QmdJ"><h1>E-Commerce E-Mails gestalten: Magento & Shopify Email Templates Deutsch</h1><div class="SinglePostDetails_info__8SEyP SinglePostDetails_long__qAUbv SinglePostHeader_details__fxbxu"><div class="SinglePostDetails_time__yitzO"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24" aria-label="Lesezeit"><path stroke="#717171" stroke-miterlimit="10" stroke-width="2" d="M12 22c5.523 0 10-4.477 10-10S17.523 2 12 2 2 6.477 2 12s4.477 10 10 10Z"></path><path stroke="#717171" stroke-linecap="round" stroke-width="2" d="M12 12h6M12 12V6"></path></svg>11 Min.</div><div class="SinglePostDetails_date__z6Md7"><span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><rect width="18" height="16" x="3" y="5" stroke="#717171" stroke-linecap="round" stroke-miterlimit="10" stroke-width="2" rx="3"></rect><path stroke="#717171" stroke-width="2" d="M3 11h18"></path><path stroke="#717171" stroke-linecap="round" stroke-width="2" d="M8 3v4M16 3v4"></path></svg></span>Aktualisiert:<time dateTime="2024-08-21T09:57:34.000Z">21. Aug. 2024</time></div><div class="SinglePostDetails_author__qyxmG"><a class="SinglePostDetails_author__qyxmG" href="https://www.getresponse.com/de/blog/authors/lisa-kubatzki"><img src="https://us-rd.gr-cdn.com/24x/https://us-wd.gr-cdn.com/blog/sites/5/2022/02/1029/lisa-kubatzki_av.png" srcSet="https://us-rd.gr-cdn.com/48x/https://us-wd.gr-cdn.com/blog/sites/5/2022/02/1029/lisa-kubatzki_av.png 2x" alt="Lisa Kubatzki" height="24" width="24"/><span>Lisa Kubatzki</span></a></div></div></header><div class="Categories_categories__VRmQC"><ul class="Categories_list__6Dn9Q"><li><a href="https://www.getresponse.com/de/blog/topic/ecommerce">E-Commerce</a></li><li><a href="https://www.getresponse.com/de/blog/search?query=email%20marketing">email marketing</a></li></ul></div></div><div class="_slug__mainColumn__Gi186"><div class="_slug__mobileOnly__0B_tt"><nav aria-labelledby=":Rbha6:" class="TableOfContents_container__A0_vi"><h2 id=":Rbha6:" class="TableOfContents_header__5f9NF"><img src="https://us-wn-g.gr-cdn.com/_next/static/media/icon.a5cd9734.svg" width="17" height="16" class="TableOfContents_icon__Rqps_" alt=""/>Inhaltsübersicht</h2><ol class="TableOfContents_list__OL4uU"><li><a href="#s3gy2an2jr">Was sollte in jeder E-Commerce E-Mail vorhanden sein?</a></li><li><a href="#5a3iyqirhy6">8 Templates für E-Commerce E-Mails, die jede:r gute Shopify Händler:In braucht</a></li><li><a href="#8l29qqd9k2v">Wie kann ich E-Commerce E-Mails für Shopify, Shopware und andere Anbieter automatisieren?</a></li><li><a href="#fz06e9oko9k">Häufig gestellte Fragen: E-Commerce & Shopify E-Mail Templates deutsch</a></li></ol><button type="button" class="TableOfContents_button__LFphI" aria-hidden="true"><img src="https://us-wn-g.gr-cdn.com/_next/static/media/chevron.97998091.svg" width="24" height="24" alt=""/></button></nav></div><style data-style="v2">body :where(.single-post-content){--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: 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(min-width:768px){:where(.single-post-content) .wp-block-getresponse-table-of-contents .gr-toc__list{margin-left:20px}}:where(.single-post-content) .wp-block-getresponse-table-of-contents .gr-toc__list:empty{display:none}:where(.single-post-content) .wp-block-getresponse-table-of-contents[open] .gr-toc__title-wrap{cursor:default;pointer-events:none}:where(.single-post-content) .wp-block-getresponse-table-of-contents[open] .gr-toc__title-wrap:after{transform:scaleY(-1)}:where(.single-post-content) .wp-block-getresponse-table-of-contents[open] .gr-toc__list-wrap{max-height:2000px;transition:max-height .3s ease-in-out}</style><div class="single-post-content"><div class="entry-content wp-block-post-content has-global-padding is-layout-constrained wp-embed-responsive"> <p>E-Mails sind ohne Zweifel einer der wichtigen Kanäle, um die Kundenbindung deiner Käufer:Innen zu stärken. Bist du gerade mittendrin, deine erste <a target="_blank" rel="noreferrer noopener" href="https://www.getresponse.com/de/blog/email-marketing-ecommerce">E-Commerce E-Mail Kampagne</a> zu planen und hast den Schritt erreicht, bei dem es an das Gestalten der eigentlichen Nachricht geht? Dann bist du hier genau richtig.</p> <p>In diesem Artikel werde ich dir einfache E-Mail Vorlagen für verschiedene Anlässe vorstellen. Ich sage dir, was bei jeder Art von E-Commerce Mail wichtig ist und wie du deine Kund:Innen zu mehr Käufen motivierst.</p> <p>Egal, ob du Shopify, Shopware, WooCommerce, Magento oder eine andere E-Commerce Plattform nutzt, diese E-Mail Templates sind allgemeingültig und können für alle Online Shops genutzt werden.</p> <p><strong>Tipp</strong>: Alternativ kannst du dich kostenlos bei GetResponse anmelden und durch unsere <a href="https://www.getresponse.com/de/funktionen/e-mail-marketing/newsletter-vorlagen/ecommerce" target="_blank" rel="noreferrer noopener">E-Commerce E-Mail Vorlagen Bibliothek</a> stöbern. Egal, für welchen Anlass du deine Kund:Innen kontaktieren willst, wir haben das richtige Template für dich, das dir dein Leben erleichtert.</p> <p></p> <p></p> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-3 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-button-styleguide"><a class="wp-block-button__link wp-element-button" href="https://www.getresponse.com/de/loesungen/ecommerce-marketing">VERHILF DEINEM ONLINE SHOP ZU WACHSTUM MIT GETRESPONSE</a></div> </div> <p></p> <p></p>  <h2 id="s3gy2an2jr" class="level-2 wp-block-heading">Was sollte in jeder E-Commerce E-Mail vorhanden sein?</h2> <p>Bist du bereits erfahren, was Newsletter und E-Mail Marketing angeht, dann wird das Folgende für dich nichts Neues sein und du kannst einfach direkt zu den verschiedenen E-Commerce E-Mails übergehen.</p> <p>Fängst du jedoch gerade erst an, diesen kanal für deinen Shop und die Kommunikation mit deinen Kund:Innen zu nutzen, dann sind hier kurz zusammengefasst die Essentials für ECommerce-Emails. Wie jede andere Marketing E-Mail auch sollte eine E-Commerce Mail für Shopify oder andere Anbieter die folgenden Elemente enthalten:</p> <ul> <li>Eine <a href="https://www.getresponse.com/de/blog/newsletter-betreff-beispiele" data-type="post" data-id="41306">anregende Betreffzeile</a>, die den Kontakt dazu bringt, die Mail öffnen zu wollen</li> <li>Dein Logo, um die Brandawareness zu steigern</li> <li>Bilder oder andere Visuals, um dein Angebot zu verdeutlichen</li> <li>Ein herausstechender CTA mit klarer Intention bzw. Aufforderung dazu, was du von den Kunden bzw. Kundinnen erwartest.</li> <li>Ein Abmeldelink, falls Kontakte nicht mehr Teil deiner Liste sein wollen</li> </ul> <p><em><strong>Tipp der Autorin</strong>: Du möchtest eine dazugehörige <a href="https://www.getresponse.com/de/blog/shopify-landing-page-ecommerce">Landing Page für deine Shopify bzw. E-Commerce Marketingaktivitäten</a> erstellen? Wir zeigen dir, wie das ganz einfach funktioniert.</em></p> <h2 id="5a3iyqirhy6" class="level-2 wp-block-heading">8 Templates für E-Commerce E-Mails, die jede:r gute Shopify Händler:In braucht</h2> <p>Besonders<a href="https://www.getresponse.com/de/blog/transaktionale-e-mails-ecommerce"> beliebt bei Shopify und anderen E-Commerce Händler:Innen sind transaktionale E-Mails</a>. Transaktionale bzw. <a rel="noreferrer noopener" href="https://www.getresponse.com/de/funktionen/e-mail-marketing/transaktionale-e-mails" target="_blank">Transaktions-E-Mails</a> werden durch eine Aktion deiner Kunden bzw. Kundinnen ausgelöst und können <a href="https://www.getresponse.com/de/blog/marketing-automation-e-commerce">problemlos automatisiert werden</a>, sodass du möglichst wenig manuelle Arbeit hast und trotzdem deinen Umsatz steigern kannst.</p> <p>Im Folgenden stelle ich dir 8 Beispiele und Text-Templates für die E-Mail Kampagnen für deinen Online Shop zur Verfügung, damit du einen Eindruck dafür bekommst, wie der Content deiner Nachrichten aussehen sollte.</p> <h3 class="wp-block-heading" id="wvjg81myd4r">1. <a href="https://www.getresponse.com/de/blog/automatisierte-begruessungs-email">Begrüßungs-E-Mails</a></h3> <h4 class="wp-block-heading" id="x2kibj4k559">Wann verschickst du diese E-Mails?</h4> <p>Sobald sich ein Kunde bzw. eine Kundin neu für deinen Newsletter bzw. deine Kontaktliste registriert hat, z.B. per <a href="https://www.getresponse.com/de/funktionen/popup-maker">Pop-Up oder Formular</a> auf deiner Shop Website oder nach der ersten Bestellung.</p> <h4 class="wp-block-heading" id="421d3adjj5n">Kannst du diese E-Mail automatisieren?</h4> <p>Ja. Du kannst einstellen, wie lange nach Registrierung die Mail versendet wird, also z.B. 1 Tag oder 1 Stunde nach Anmeldung.</p> <h4 class="wp-block-heading" id="14w8xtohodp">Beispiel-Template für Begrüßungs-E-Mails:</h4> <p class="has-pale-cyan-blue-background-color has-background"><strong>Betreffzeile</strong>: Willkommen im Club! / Willkommen in meinem Shop! / Schön, dass du dabei bist!<br/><br/><strong>Textkörper</strong>: Hey [Vorname],<br/>Danke, dass du dich bei [Name deines Shops] angemeldet hast!<br/>Wir freuen uns, dass du dabei bist.<br/>Leg jetzt los und stöbere durch unser Sortiment!<br/>Hier noch eine kleine Aufmerksamkeit für dich. Spare 5% auf deine erste Bestellung!:<br/>[Neukundenrabatt]<br/><br/><strong>CTA</strong>: Jetzt einlösen [Link zur Website deines Stores]</p> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1439/willkommensnachricht-shop.jpg?width=412 412w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1439/willkommensnachricht-shop.jpg?width=653 653w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1439/willkommensnachricht-shop.jpg?width=824 824w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1439/willkommensnachricht-shop.jpg?width=1306 1306w" sizes="(max-width: 967px) min(calc(100vw - 60px), 653px), 653px" decoding="async" loading="lazy" width="965" height="1391" src="https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1439/willkommensnachricht-shop.jpg" alt="Beispiel Willkommensemail erstellt in GetResponse" class="wp-image-31847"/></figure> <p></p> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-4 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-button-styleguide"><a class="wp-block-button__link wp-element-button" href="https://www.getresponse.com/de/funktionen/e-mail-marketing/newsletter-vorlagen/ecommerce" target="_blank" rel="noreferrer noopener">DIESE VORLAGE NUTZEN</a></div> </div> <p></p> <p></p> <h3 class="wp-block-heading" id="a2q2xgqyer">2. Bestellbestätigung & Versandbestätigung</h3> <h4 class="wp-block-heading" id="bt35dud3cbu">Wann verschickst du diese E-Mails?</h4> <p>Immer dann, wenn ein Kunde eine Bestellung erfolgreich durchgeführt hat und wenn die gekauften Produkte versandt worden sind.</p> <h4 class="wp-block-heading" id="5je8pa2j73f">Kannst du diese E-Mail automatisieren?</h4> <p>Ja. Du kannst das Template für deine Bestellbestätigung bereits vorbereiten und die E-Mail in deinem Automation Workflow bzw. dein Funnel Builder Tool vorprogrammieren. Wenn Rechnungen in deinem Onlineshop automatisch erstellt werden, solltest du diese stets in deiner Bestellbestätigung anhängen.</p> <p>Versandbestätigungen kannst du verschicken, sobald du der Bestellung eine Sendungsnummer zugewiesen hast.</p> <p>Shopify stellt eigene Vorlagen für Bestell-Updates (also Bestellbestätigungen und Versandbestätigungen) zur Verfügung, die du in den Benachrichtigungseinstellungen aktivieren kannst. Die Trackingnummer für die Bestellung musst du allerdings manuell hinzufügen.</p> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-5 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-button-styleguide"><a class="wp-block-button__link wp-element-button" href="https://www.getresponse.com/de/start-free">Teste das Automation und Funnel Tool von GetResponse gratis </a></div> </div> <p></p> <p></p> <h4 class="wp-block-heading" id="kls8o0n0yzb">Template für Bestell- und Versandbestätigungen:</h4> <div class="wp-block-group has-pale-cyan-blue-background-color has-background is-layout-flow wp-block-group-is-layout-flow"> <p class="has-pale-cyan-blue-background-color has-background" id="pl73491rcmd"><strong>Betreffzeile</strong>: Danke für deine Bestellung / Deine Bestellung wurde verschickt!<br/><br/><strong>Textkörper</strong>: Liebe/r [Vorname],<br/>Danke für deine Bestellung mit der Nummer #XXXXX<br/>Wir sind jetzt dabei, deine Bestellung zu verarbeiten. / Wir möchten dich darüber informieren, dass deine Bestellung verschickt wurde.<br/>Sobald deine Bestellung verschickt wurde, bekommst du von uns eine weitere E-Mail. / Über den untenstehenden Link kannst du deine Bestellung verfolgen.<br/>Hast du Fragen oder Probleme zu deiner Bestellung? Dann melde dich bei unserem Kundenservice.<br/><br/><strong>CTA</strong>: Let’s get back together [Link zur Bestellstatusseite oder zur Sendungsverfolgung des Versanddienstleisters]</p> <p class="has-pale-cyan-blue-background-color has-background" id="f5rtsbu8rwg">[Übersicht der bestellten Produkte]</p> <p class="has-pale-cyan-blue-background-color has-background" id="jk2ktt4g2k">[Rechnung im Anhang]</p> </div> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1440/bestellbesta%CC%88tigung.jpeg?width=412 412w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1440/bestellbesta%CC%88tigung.jpeg?width=653 653w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1440/bestellbesta%CC%88tigung.jpeg?width=824 824w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1440/bestellbesta%CC%88tigung.jpeg?width=1306 1306w" sizes="(max-width: 967px) min(calc(100vw - 60px), 653px), 653px" decoding="async" loading="lazy" width="621" height="1344" src="https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1440/bestellbesta%CC%88tigung.jpeg" alt="Beispiel Bestellbestätigung von H&M" class="wp-image-31848"/><figcaption class="wp-element-caption">Beispiel Bestellbestätigung von H&M</figcaption></figure> <p></p> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-7 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-button-styleguide"><a class="wp-block-button__link wp-element-button" href="https://www.getresponse.com/de/funktionen/e-mail-marketing/newsletter-vorlagen/ecommerce" target="_blank" rel="noreferrer noopener">ÜBER 500 NEWSLETTER VORLAGEN NUTZEN</a></div> </div> <p></p> <p></p> <h3 class="wp-block-heading" id="hwbyspa452">3. Produkt-Updates</h3> <h4 class="wp-block-heading" id="ec57rpz79sa">Wann verschickst du diese E-Mails?</h4> <p>Immer dann, wenn es etwas Neues in deinem Store gibt, zum Beispiel bei einer neuen Kollektion, wenn ein ausverkauftes Produkt oder ein Lieblingsartikel der/des Kund:In wieder auf Lager ist oder wenn die angefragte Größe/Farbe etc. wieder verfügbar ist.</p> <h4 class="wp-block-heading" id="4nnuiujqkbs">Beispiel-Template für ein Produkt-Update anlässlich eines wieder verfügbaren Artikels:</h4> <p class="has-pale-cyan-blue-background-color has-background"><strong>Betreffzeile</strong>: [Vorname]! Dein gespeicherter Artikel ist wieder auf Lager! <br/><br/><strong>Textkörper</strong>: Hey [Vorname],<br/>Wir freuen uns, dir mitteilen zu können, dass dein gespeicherter Artikel [Name des Artikels] wieder verfügbar ist!<br/><strong>CTA</strong>: Hole ihn dir jetzt, bevor es zu spät ist! [Link zum Artikel]</p> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1440/product-update-mail.jpg?width=412 412w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1440/product-update-mail.jpg?width=653 653w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1440/product-update-mail.jpg?width=824 824w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1440/product-update-mail.jpg?width=1306 1306w" sizes="(max-width: 967px) min(calc(100vw - 60px), 653px), 653px" decoding="async" loading="lazy" width="599" height="1339" src="https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1440/product-update-mail.jpg" alt="Produkt-Update Beispiel in GetResponse Vorlagen" class="wp-image-31849"/></figure> <p></p> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-8 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-button-styleguide"><a class="wp-block-button__link wp-element-button" href="https://www.getresponse.com/de/funktionen/e-mail-marketing/newsletter-vorlagen/ecommerce" target="_blank" rel="noreferrer noopener">DIESE VORLAGE NUTZEN</a></div> </div> <p></p> <p></p> <h3 class="wp-block-heading" id="vlbkdslhqv">4. Verlassener Warenkorb</h3> <h4 class="wp-block-heading" id="jdm2z7ekwka">Wann verschickst du diese E-Mails?</h4> <p>Wenn ein:e Kund:In die Bestellung vor dem Check-Out abgebrochen hat und einen gespeicherten Warenkorb hinterlassen hat und du <a href="https://www.getresponse.com/de/blog/emails-zur-rueckgewinnung-verlorener-kunden">sie per Mail zurückgewinnen willst</a>.</p> <h4 class="wp-block-heading" id="88exccsp7y8">Kannst du diese E-Mail automatisieren?</h4> <p>Ja, sowohl bei den meisten Onlineshop Anbietern wie Shopify als auch bei E-Commerce Marketing Plattformen steht die Automatisierung der Verlassenen-Warenkorb-E-Mails zur Verfügung.</p> <p><em>Wenn du noch mehr über </em><a target="_blank" rel="noreferrer noopener" href="https://www.getresponse.com/de/blog/abgebrochene-warenkorb-emails"><em>verlassene Warenkörbe</em></a><em> erfahren willst, dann findest du alle Details in diesem Artikel.</em></p> <h4 class="wp-block-heading" id="1yuzj0j1lgs">Template für Abgebrochene-Warenkorb-E-Mails:</h4> <div class="wp-block-group has-pale-cyan-blue-background-color has-background is-layout-flow wp-block-group-is-layout-flow"> <p class="has-pale-cyan-blue-background-color has-background" id="8551u6snj28"><strong>Betreffzeile</strong>: Hast du etwas vergessen? <br/><br/><strong>Textkörper</strong>: Hey [Vorname],<br/>In deinem Warenkorb warten noch X Produkte auf dich.<br/>Lass sie dir nicht entgehen und schlage jetzt zu!<br/>Noch nicht überzeugt? Vielleicht ändert das hier deine Meinung:<br/>[Rabattcode für kostenfreien Versand]<br/><br/><strong>CTA</strong>: Sieh dir jetzt deinen Warenkorb an [Link zum gespeicherten Warenkorb]</p> <p class="has-pale-cyan-blue-background-color has-background" id="y2obwdvqq5g">[Übersicht der Produkte im Warenkorb mit Abbildung]</p> </div> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1441/verlassener-warenkorb.jpg?width=412 412w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1441/verlassener-warenkorb.jpg?width=653 653w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1441/verlassener-warenkorb.jpg?width=824 824w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1441/verlassener-warenkorb.jpg?width=1306 1306w" sizes="(max-width: 967px) min(calc(100vw - 60px), 653px), 653px" decoding="async" loading="lazy" width="1211" height="1274" src="https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1441/verlassener-warenkorb.jpg" alt="Verlassener Warenkorb E-Mail in GetResponse" class="wp-image-31850"/><figcaption class="wp-element-caption">Verlassener Warenkorb E-Mail in GetResponse</figcaption></figure> <p></p> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-10 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-button-styleguide"><a class="wp-block-button__link wp-element-button" href="https://www.getresponse.com/de/start-free?version=automation" target="_blank" rel="noreferrer noopener">E-Commerce Workflow erstellen in GetResponse</a></div> </div> <p></p> <p></p> <h3 class="wp-block-heading" id="x66my1eb9vk">5. Die Bitte um Feedback</h3> <h4 class="wp-block-heading" id="siq7tzeup9s">Wann verschickst du diese E-Mails?</h4> <p>Diese Mail wird normalerweise als <a target="_blank" rel="noreferrer noopener" href="https://www.getresponse.com/de/blog/follow-up-emails-shopify">Follow-Up-Mail</a> nach erfolgreicher Bestellung oder beispielsweise nach Kontakt mit dem Kundenservice bei Problemen versendet und hilft dir zu verstehen, welche Möglichkeiten zur Verbesserung deines Shops bzw. deiner Dienstleistungen für dich sinnvoll wären.</p> <h4 class="wp-block-heading" id="ugd0kszqd9r">Kannst du diese E-Mail automatisieren?</h4> <p>Ja. Mit einer E-Commerce Automation Software kannst du Workflows bauen, bei denen eine Feedback- oder Rezensions-Nachricht nach zugestellter Bestellung oder nach Kontakt mit dem Kundenservice verschickt wird.</p> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-11 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-button-styleguide"><a class="wp-block-button__link wp-element-button" href="https://www.getresponse.com/de/loesungen/ecommerce-marketing">Automatisiere dein E-Commerce E-Mail Marketing mit GetResponse</a></div> </div> <p></p> <p></p> <h4 class="wp-block-heading" id="lijh2rjo2o">Template für Feedback-E-Mails:</h4> <p class="has-pale-cyan-blue-background-color has-background"><strong>Betreffzeile</strong>: Sag uns, was wir besser machen können <br/><br/><strong>Textkörper</strong>: Liebe:r [Vorname],<br/>Du hast vor Kurzem deine Bestellung von [Shopname] erhalten.<br/>Wie würdest du deine Bestellung bewerten?<br/>[Sterne-Bewertung zum Anklicken]<br/>Wir würden uns über dein Feedback freuen:<br/><br/><strong>CTA</strong>: Deine Erfahrung bewerten [Link zur Bewertungsseite]</p> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1442/feedback-mail.jpg?width=412 412w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1442/feedback-mail.jpg?width=653 653w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1442/feedback-mail.jpg?width=824 824w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1442/feedback-mail.jpg?width=1306 1306w" sizes="(max-width: 967px) min(calc(100vw - 60px), 653px), 653px" decoding="async" loading="lazy" width="719" height="1148" src="https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1442/feedback-mail.jpg" alt="Beispiel für eine Feedback E-mail erstellt in GetResponse" class="wp-image-31851"/><figcaption class="wp-element-caption">Beispiel für eine Feedback E-mail erstellt in GetResponse</figcaption></figure> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-12 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-button-styleguide"><a class="wp-block-button__link wp-element-button" href="https://www.getresponse.com/de/funktionen/e-mail-marketing/newsletter-vorlagen/danke" target="_blank" rel="noreferrer noopener">DIESE VORLAGE NUTZEN</a></div> </div> <p></p> <p></p> <h3 class="wp-block-heading" id="rppcod8u26q">6. “Etwas ist schief gelaufen”</h3> <h4 class="wp-block-heading" id="vzv4gmlu35e">Wann verschickst du diese E-Mails?</h4> <p>Wenn es Probleme mit der Bestellung gibt oder gab und du denen Kunden / deine Kundinnen beschwichtigen willst (z.B. mit einem Rabattcode).</p> <h4 class="wp-block-heading" id="xioulyzwb9">Template für Entschuldigungs-E-Mails:</h4> <p class="has-pale-cyan-blue-background-color has-background"><strong>Betreffzeile</strong>: Es tut uns leid! <br/><br/><strong>Textkörper</strong>: Hallo [Vorname],<br/>Leider müssen wir dir mitteilen, dass es ein Problem mit deiner Bestellung gab. 🥺<br/>Das tut uns unglaublich leid. Wir versuchen ständig, unseren Service zu verbessern und werden unser Bestes geben, damit das nicht noch einmal passiert.<br/>Zur Entschädigung erhältst du auf deine nächste Bestellung 10% Rabatt.<br/>Gib einfach diesen Gutscheincode bei deiner nächsten Bestellung an:<br/>[SORRY10]<br/><br/><strong>CTA</strong>: Erneut bestellen & Code einlösen [Link zum Shop]</p> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1442/schiefgelaufen.jpg?width=412 412w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1442/schiefgelaufen.jpg?width=653 653w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1442/schiefgelaufen.jpg?width=824 824w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1442/schiefgelaufen.jpg?width=1306 1306w" sizes="(max-width: 967px) min(calc(100vw - 60px), 653px), 653px" decoding="async" loading="lazy" width="621" height="1344" src="https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1442/schiefgelaufen.jpg" alt="Flink Entschuldigungsemail" class="wp-image-31852"/><figcaption class="wp-element-caption">Flink Entschuldigungsemail, nachdem bei der Bestellung etwas schief gelaufen ist</figcaption></figure> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-13 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-button-styleguide"><a class="wp-block-button__link wp-element-button" href="https://www.getresponse.com/de/funktionen/e-mail-marketing/newsletter-vorlagen/sales" target="_blank" rel="noreferrer noopener">NUTZE EINE VON ÜBER 500 VORLAGEN FÜR E-COMMERCE E-MAILS</a></div> </div> <p></p> <p></p> <h3 class="wp-block-heading" id="4wsbg8d6b6p">7. Feiertags-E-Mails</h3> <h4 class="wp-block-heading" id="7row12212cv">Wann verschickst du diese E-Mails?</h4> <p>Beliebig zu allen gängigen Feiertagen wie Weihnachten, <a target="_blank" rel="noreferrer noopener" href="https://www.getresponse.com/de/blog/oster-newsletter">Ostern</a>, <a target="_blank" rel="noreferrer noopener" href="https://www.getresponse.com/de/blog/frauentag-kampagne-tipps">Weltfrauentag</a> oder auch dem <a target="_blank" rel="noreferrer noopener" href="https://www.getresponse.com/de/blog/pride-month-marketing">Pride Month</a>.</p> <h4 class="wp-block-heading" id="293ijp9hhyp">Kannst du diese E-Mail automatisieren?</h4> <p>Ja. Du kannst den Versandzeitpunkt der Feiertags-E-Mail festlegen, wenn du die Kampagne für deinen Onlineshop planst.</p> <h4 class="wp-block-heading" id="67croxmo9v6">Template für eine Feiertags-E-Mail zu Weihnachten:</h4> <p class="has-pale-cyan-blue-background-color has-background"><strong>Betreffzeile</strong>: Es weihnachtet sehr, [Vorname]! 🎅🎄 <br/><br/><strong>Textkörper</strong>: Fröhliche Weihnachten [Vorname],<br/>Wir hoffen, der Weihnachtsstress hat dich noch nicht eingeholt und du genießt die schönste Zeit des Jahres.<br/>Um dir die Adventszeit noch etwas zu versüßen, haben wir bereits ein kleines Vorweihnachtsgeschenk für dich.🎁<br/>Zu jeder Bestellung in unserem Shop gibt es eine Plätzchenbackmischung 🍪 gratis dazu!<br/>Nutze einfach diesen Code bei deiner nächsten Bestellung und sichere dir dein Geschenk:<br/>[SANTA2022]<br/><br/><strong>CTA</strong>: Jetzt shoppen & Geschenk sichern [Link zum Store]</p> <p><strong>Tipp</strong>: Erfahre hier, wie du tolle <a href="https://www.getresponse.com/de/blog/newsletter-weihnachten">Weihnachtsnewsletter</a> erstellst!</p> <p></p> <figure class="wp-block-image aligncenter size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1443/screenshot-2022-05-27-at-16.22.04.jpg?width=412 412w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1443/screenshot-2022-05-27-at-16.22.04.jpg?width=653 653w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1443/screenshot-2022-05-27-at-16.22.04.jpg?width=824 824w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1443/screenshot-2022-05-27-at-16.22.04.jpg?width=1306 1306w" sizes="(max-width: 967px) min(calc(100vw - 60px), 653px), 653px" decoding="async" loading="lazy" width="599" height="1135" src="https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1443/screenshot-2022-05-27-at-16.22.04.jpg" alt="Valentinstags-E-Mail Vorlage von GetResponse" class="wp-image-31853"/><figcaption class="wp-element-caption">Valentinstags-E-Mail Vorlage von GetResponse</figcaption></figure> <p></p> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-14 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-button-styleguide"><a class="wp-block-button__link wp-element-button" href="https://www.getresponse.com/de/funktionen/e-mail-marketing/newsletter-vorlagen/holidays" target="_blank" rel="noreferrer noopener">DIESE VORLAGE NUTZEN</a></div> </div> <p></p> <p class="has-background" style="background-color:#fedde6"><strong>Anmerkung</strong>: Mehr zu den perfekten <a href="https://www.getresponse.com/de/blog/valentinstag-newsletter-ideen" target="_blank" rel="noreferrer noopener">Valentinstag-E-Mails</a> findet Ihr in diesem Beitrag!</p> <h3 class="wp-block-heading" id="khjfth84uxk">8. Rabattaktionen</h3> <h4 class="wp-block-heading" id="bfidi22exzm">Wann verschickst du diese E-Mails?</h4> <p>Rabatte kannst du zu jeder beliebigen Gelegenheit verschicken, zum Beispiel bei Sales, zum Geburtstag deiner Newsletter-Abonnent:Innen oder zu Feiertagen.</p> <h4 class="wp-block-heading" id="wxtt6wwjfc">Kannst du diese E-Mail automatisieren?</h4> <p>Voraussetzung ist, dass du den Rabatt oder <a target="_blank" rel="noreferrer noopener" href="https://www.getresponse.com/de/blog/rabatte-und-gutscheine-erstellen">Gutscheincode in Shopify, WooCommerce oder deiner präferierten E-Commerce Plattform erstellt</a>, generiert und aktiviert hast. Je nach Gelegenheit kannst du diese Gutschein- und Rabatt-E-Mails dann automatisieren. Bei Geburtstagsrabatten oder Reaktivierungs- und Rückgewinnungskampagnen ist das zum Beispiel der Fall.</p> <h4 class="wp-block-heading" id="7oeujtv4i3d">Beispiel-Template für E-Mails zu Rabattaktionen:</h4> <p class="has-pale-cyan-blue-background-color has-background"><strong>Betreffzeile</strong>: SUMMER SALE bei [Shopname] ☀️🧴😎 <br/><br/><strong>Textkörper</strong>: Hey [Vorname],<br/>Viele deiner Lieblingsprodukte sind jetzt in unserem großen Summer Sale verfügbar!<br/>Erhalte bis zu 70% auf alle SALE Produkte und sichere dir zusätzlich kostenfreien Versand mit dem Code: SALESOMMER22<br/>Greife jetzt zu, bevor alles vergriffen ist!<br/>[Countdown, wie lange der Sale noch stattfindet]<br/><br/><strong>CTA</strong>: Jetzt shoppen [Link zur Sale-Kategorie]</p> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1444/screenshot-2022-05-27-at-16.24.54.jpg?width=412 412w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1444/screenshot-2022-05-27-at-16.24.54.jpg?width=653 653w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1444/screenshot-2022-05-27-at-16.24.54.jpg?width=824 824w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1444/screenshot-2022-05-27-at-16.24.54.jpg?width=1306 1306w" sizes="(max-width: 967px) min(calc(100vw - 60px), 653px), 653px" decoding="async" loading="lazy" width="964" height="791" src="https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1444/screenshot-2022-05-27-at-16.24.54.jpg" alt="SUMMER SALE E-Mail Beispiel erstellt in GetResponse" class="wp-image-31854"/><figcaption class="wp-element-caption">SUMMER SALE E-Mail Beispiel erstellt in GetResponse</figcaption></figure> <p></p> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-15 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-button-styleguide"><a class="wp-block-button__link wp-element-button" href="https://www.getresponse.com/de/funktionen/e-mail-marketing/newsletter-vorlagen/angebote" target="_blank" rel="noreferrer noopener">DIESE VORLAGE NUTZEN</a></div> </div> <p></p> <p></p> <h2 id="8l29qqd9k2v" class="level-2 wp-block-heading">Wie kann ich E-Commerce E-Mails für Shopify, Shopware und andere Anbieter automatisieren?</h2> <p>Es gibt eine Vielzahl an <a target="_blank" rel="noreferrer noopener" href="https://www.getresponse.com/de/blog/email-marketing-apps-shopify">Apps und Programmen, die auf E-Commerce E-Mail Marketing Automation spezialisiert sind</a>. Mit ihnen kannst du vor allem transaktionale E-Mails, Newsletter und Mailings zur Stärkung der Kundenbindung automatisieren.</p> <p>Hast du einen der E-Commerce Services wie <a rel="noreferrer noopener" href="https://www.getresponse.com/de/blog/getresponse-shopify-online-marketing" target="_blank">Shopify mit GetResponse verknüpft</a>, dann ist alles, was du in der Regel tun musst, die Nachricht zu schreiben, im E-Mail Editor zu designen und den Versandzeitpunkt angeben. Bei GetResponse gibt es einen Automation Workflow Builder, in dem du die Kundenreise skizzieren und verschiedene Szenarien vorbereiten kannst.</p> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-16 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-button-styleguide"><a class="wp-block-button__link wp-element-button" href="https://www.getresponse.com/de/loesungen/ecommerce-marketing/shopify">VERKNÜPFE JETZT DEINEN SHOPIFY STORE MIT GETRESPONSE</a></div> </div> <p></p> <p></p> <div class="wp-block-group has-background is-layout-flow wp-block-group-is-layout-flow" style="background-color:#ccffea"> <p id="znn29ndojgd"><strong><em>Lies mehr:</em></strong></p> <p id="2pyzcdp26ts"><strong><a href="https://www.getresponse.com/de/blog/online-shop-bekannt-machen">9 Strategien, um deinen Online Shop bekannter zu machen</a></strong></p> <p id="76nbgcgvjad"><a href="https://www.getresponse.com/de/blog/magento-2-plugins">Die 10 besten Magento 2 Plugins</a></p> </div> <h2 id="fz06e9oko9k" class="level-2 wp-block-heading">Häufig gestellte Fragen: E-Commerce & Shopify E-Mail Templates deutsch</h2> <h3 class="wp-block-heading" id="6mxhbtz3fr4">Hat Shopify E-Mail Templates?</h3> <p>Ja, Shopify hat eine limitierte Auswahl an E-Mail Templates, die du für deine Newsletter und <a href="https://www.getresponse.com/de/blog/transactional-emails-shopify">transaktionalen Mailings</a> nutzen und anpassen kannst. Diese haben den Vorteil, dass sie mit allen Shopify Funktionen kompatibel sind.</p> <h3 class="wp-block-heading" id="qnhwi2gdsjr">Wie kreiere ich ein Email Template in Shopify?</h3> <p>In der Shopify E-Mail App stehen dir bereits fertige E-Mail Templates zur Verfügung. Diese kannst du, wie auch in anderen E-Mail Marketing Plattformen wie GetResponse oder Sendinblue, nach Belieben anpassen und verändern. Dazu gehst du zu Einstellungen > Benachrichtigungen und klickst auf Anpassen. Jetzt kannst du Elemente wie Bilder, Logo, Text oder Videos zu deiner Nachricht hinzufügen. Du kannst auch per eigenem HTML Code oder CSS das Design deiner Shopify E-Mail verändern.</p> <h3 class="wp-block-heading" id="j0nizsog4x">Was ist eine ECommerce E-Mail?</h3> <p>Eine E-Commerce E-Mail ist eine E-Mail, die Betreiber:Innen von Online Shops an ihre Kundschaft senden. Diese E-Mails haben den Zweck der Neukund:Innengewinnung, Rückgewinnung von Kund:Innen, der Bewerbung ihrer Produkte oder der Kontaktpflege.</p> <h3 class="wp-block-heading" id="tbj3vs046rk">Wie schreibe ich eine Ecommerce Email?</h3> <p>Du beginnst mit einer persönlichen Anrede, sprich dem Namen der Kund:In. Es sollte bereits in den ersten zwei Sätzen klar werden, was das Anliegen deiner E-Mail ist, z.B. ob es sich um eine Bestell-Bestätigung oder eine Abgebrochene-Warenkorb-mail handelt. Wichtig ist, dass du dem Kunden bzw. der Kundin deutlich klar machst, was du von ihm oder ihr erwartest. Einen CTA, der ihm oder ihr den Weg zur gewünschten Aktion leitet, sollte ebenfalls inkludiert werden. Wichtig ist auch eine Betreffzeile, die entweder klar macht, was dein Anliegen ist oder neugierig darauf macht, was die Mail beinhaltet. Um eine eCommerce E-Mail zu schreiben, kannst du Vorlagen aus deinem gewählten Tool nutzen oder sie <a href="https://www.getresponse.com/de/blog/email-vorlage-erstellen">komplett selbst gestalten</a>.</p> </div></div><hr class="Hr_hr__NzJhS"/><footer class="SinglePostAuthor_footer__BHDFL"><div class="SinglePostAuthor_author__44bJO"><a href="https://www.getresponse.com/de/blog/authors/lisa-kubatzki"><img src="https://us-rd.gr-cdn.com/80x/https://us-wd.gr-cdn.com/blog/sites/5/2022/02/1029/lisa-kubatzki_av.png" srcSet="https://us-rd.gr-cdn.com/160x/https://us-wd.gr-cdn.com/blog/sites/5/2022/02/1029/lisa-kubatzki_av.png 2x" alt="Lisa Kubatzki" height="80" width="80"/></a></div><a class="SinglePostAuthor_name__y6ptV" href="https://www.getresponse.com/de/blog/authors/lisa-kubatzki">Lisa Kubatzki</a><div class="SinglePostAuthor_description__SuOui">Lisa ist Senior SEO Content Managerin für die D-A-CH Region bei GetResponse und leitet unter anderem den deutschen Blog. Ihre berufliche Laufbahn führte sie bereits durch die Felder des Influencer Marketing, Affiliate Marketing, und Social Media, doch für SEO schlägt ihr Herz wirklich. Mit ihrer berufliche Expertise in Bereichen wie Marketingstrategie, E-Mail Marketing und SEO veröffentlicht sie regelmäßig Artikel im Bereich Marketing in verschiedensten Media Outlets wie OMR, OMT oder WLW. Als blühende Kraft in der SEO-Welt engagiert sie sich in Gruppen wie Women in Tech SEO und war ebenfalls bereits im <a href="https://voicesofsearch.com/episode/seo-translation-vs-seo-localization/the-keys-to-generative-search-engine-optimization-geo/">Voices of Search Podcast </a>zu hören.Besonders liebt sie es, neue Trends zu erforschen und Marketing im Kontext mit gesellschaftlichen Themen zu betrachten. Lisa erreichst du ganz einfach über ihr <a href="https://de.linkedin.com/in/lisa-kubatzki-325b8717a">LinkedIn</a> Profil. </div></footer><span class="ShareBar_shareLabel__f_m4C">Share</span><div class="ShareBar_shareBar__7wm5D"><button aria-label="facebook" style="background-color:transparent;border:none;padding:0;font:inherit;color:inherit;cursor:pointer;outline:none"><span class="ShareBar_shareButton__NLKnH ShareBar_facebook__LS7fS"><svg viewBox="0 0 64 64" width="32" height="32"><rect width="64" height="64" rx="0" ry="0" fill="#3b5998" style="fill:none"></rect><path d="M34.1,47V33.3h4.6l0.7-5.3h-5.3v-3.4c0-1.5,0.4-2.6,2.6-2.6l2.8,0v-4.8c-0.5-0.1-2.2-0.2-4.1-0.2 c-4.1,0-6.9,2.5-6.9,7V28H24v5.3h4.6V47H34.1z" fill="white"></path></svg><span>Share</span></span></button><button aria-label="twitter" style="background-color:transparent;border:none;padding:0;font:inherit;color:inherit;cursor:pointer;outline:none"><span class="ShareBar_shareButton__NLKnH ShareBar_twitter__czoI7"><svg viewBox="0 0 64 64" width="32" height="32"><rect width="64" height="64" rx="0" ry="0" fill="#000000" style="fill:none"></rect><path d="M 41.116 18.375 h 4.962 l -10.8405 12.39 l 12.753 16.86 H 38.005 l -7.821 -10.2255 L 21.235 47.625 H 16.27 l 11.595 -13.2525 L 15.631 18.375 H 25.87 l 7.0695 9.3465 z m -1.7415 26.28 h 2.7495 L 24.376 21.189 H 21.4255 z" fill="white"></path></svg><span>Share</span></span></button><button aria-label="linkedin" style="background-color:transparent;border:none;padding:0;font:inherit;color:inherit;cursor:pointer;outline:none"><span class="ShareBar_shareButton__NLKnH ShareBar_linkedin__PkC3q"><svg viewBox="0 0 64 64" width="32" height="32"><rect width="64" height="64" rx="2" ry="2" fill="#007fb1" style="fill:none"></rect><path d="M20.4,44h5.4V26.6h-5.4V44z M23.1,18c-1.7,0-3.1,1.4-3.1,3.1c0,1.7,1.4,3.1,3.1,3.1 c1.7,0,3.1-1.4,3.1-3.1C26.2,19.4,24.8,18,23.1,18z M39.5,26.2c-2.6,0-4.4,1.4-5.1,2.8h-0.1v-2.4h-5.2V44h5.4v-8.6 c0-2.3,0.4-4.5,3.2-4.5c2.8,0,2.8,2.6,2.8,4.6V44H46v-9.5C46,29.8,45,26.2,39.5,26.2z" fill="white"></path></svg><span>Share</span></span></button><div class="ShareBar_btn__nW_xv"><button class="ShareBar_shareButton__NLKnH ShareBar_clipboard__jsCkv" role="button" aria-label="Copy link"><svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 32 32"><path fill="none" stroke="#000" stroke-linecap="round" stroke-linejoin="round" d="M14.55 17.39h7.25c.63 0 1.14-.52 1.14-1.14v-3.39m-8.39 4.53h3.81m-3.81 0v-3.76m4.58-4.64H15.7c-.63 0-1.14.52-1.14 1.14v3.49m4.57-4.63 3.81 3.87m-3.81-3.87v3.88h3.81m-8.39.76h-3.43c-.63 0-1.14.52-1.14 1.14v6.1c0 .63.52 1.14 1.14 1.14h6.1c.63 0 1.14-.52 1.14-1.14v-3.49m-3.81-3.75 3.81 3.76"></path></svg><span>Copy link</span></button></div></div></div><aside class="_slug__relatedPosts__A4Gxm"><section class="RelatedPosts_related__e_MIv" aria-labelledby=":R4ha6:"><div><h2 id=":R4ha6:" class="RelatedPosts_title__VTUyb">Lerne weiter mit diesen Artikeln</h2><div class="RelatedPosts_list__uEZmY"><div class="SinglePostBox_single__YbGOI" data-id="30854"><article data-test="article" aria-labelledby=":R3cha6:"><div class="SinglePostBox_top__MHZjy"><a class="SinglePostBox_figure__LNbB_" href="https://www.getresponse.com/de/blog/follow-up-emails-shopify"><figure><picture><source srcSet="https://us-rd.gr-cdn.com/1160x/https://us-wd.gr-cdn.com/blog/sites/5/2022/04/0810/webp.net-resizeimage-2-1.jpg 1160w, https://us-rd.gr-cdn.com/580x/https://us-wd.gr-cdn.com/blog/sites/5/2022/04/0810/webp.net-resizeimage-2-1.jpg 580w, https://us-rd.gr-cdn.com/280x/https://us-wd.gr-cdn.com/blog/sites/5/2022/04/0810/webp.net-resizeimage-2-1.jpg 280w, https://us-rd.gr-cdn.com/120x/https://us-wd.gr-cdn.com/blog/sites/5/2022/04/0810/webp.net-resizeimage-2-1.jpg 120w" sizes="(min-width: 767px) 280px, 100vw"/><img src="https://us-wd.gr-cdn.com/blog/sites/5/2022/04/0810/webp.net-resizeimage-2-1.jpg" alt="" decoding="async"/></picture></figure></a><header class="SinglePostBox_header__ZCGfC" id=":R3cha6:"><ul class="SinglePostBox_tags__QS3Zi"><li class="SinglePostBox_tag__S3w0x"><a href="https://www.getresponse.com/de/blog/topic/ecommerce" data-track="article-tag">E-Commerce</a></li></ul><a class="SinglePostBox_title__Cqq8J" href="https://www.getresponse.com/de/blog/follow-up-emails-shopify"><h2>“Wir haben dich vermisst…”: Follow Up E-Mails & Autoresponder für Shopify</h2></a></header></div><div class="SinglePostDetails_info__8SEyP"><div class="SinglePostDetails_date__z6Md7"><span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><rect width="18" height="16" x="3" y="5" stroke="#717171" stroke-linecap="round" stroke-miterlimit="10" stroke-width="2" rx="3"></rect><path stroke="#717171" stroke-width="2" d="M3 11h18"></path><path stroke="#717171" stroke-linecap="round" stroke-width="2" d="M8 3v4M16 3v4"></path></svg></span>Aktualisiert:<time dateTime="2024-11-28T20:25:29.000Z">28. 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Bist du gerade mittendrin, deine erste \u003ca target=\"_blank\" rel=\"noreferrer noopener\" href=\"https://www.getresponse.com/de/blog/email-marketing-ecommerce\"\u003eE-Commerce E-Mail Kampagne\u003c/a\u003e zu planen und hast den Schritt erreicht, bei dem es an das Gestalten der eigentlichen Nachricht geht? Dann bist du hier genau richtig.\u003c/p\u003e\n\n\n\n\u003cp\u003eIn diesem Artikel werde ich dir einfache E-Mail Vorlagen für verschiedene Anlässe vorstellen. Ich sage dir, was bei jeder Art von E-Commerce Mail wichtig ist und wie du deine Kund:Innen zu mehr Käufen motivierst.\u003c/p\u003e\n\n\n\n\u003cp\u003eEgal, ob du Shopify, Shopware, WooCommerce, Magento oder eine andere E-Commerce Plattform nutzt, diese E-Mail Templates sind allgemeingültig und können für alle Online Shops genutzt werden.\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eTipp\u003c/strong\u003e: Alternativ kannst du dich kostenlos bei GetResponse anmelden und durch unsere \u003ca href=\"https://www.getresponse.com/de/funktionen/e-mail-marketing/newsletter-vorlagen/ecommerce\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eE-Commerce E-Mail Vorlagen Bibliothek\u003c/a\u003e stöbern. Egal, für welchen Anlass du deine Kund:Innen kontaktieren willst, wir haben das richtige Template für dich, das dir dein Leben erleichtert.\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-3 wp-block-buttons-is-layout-flex\"\u003e\n\u003cdiv class=\"wp-block-button is-style-button-styleguide\"\u003e\u003ca class=\"wp-block-button__link wp-element-button\" href=\"https://www.getresponse.com/de/loesungen/ecommerce-marketing\"\u003eVERHILF DEINEM ONLINE SHOP ZU WACHSTUM MIT GETRESPONSE\u003c/a\u003e\u003c/div\u003e\n\u003c/div\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003c!-- --\u003e\n\n\n\n\u003ch2 id=\"s3gy2an2jr\" class=\"level-2 wp-block-heading\"\u003eWas sollte in jeder E-Commerce E-Mail vorhanden sein?\u003c/h2\u003e\n\n\n\n\u003cp\u003eBist du bereits erfahren, was Newsletter und E-Mail Marketing angeht, dann wird das Folgende für dich nichts Neues sein und du kannst einfach direkt zu den verschiedenen E-Commerce E-Mails übergehen.\u003c/p\u003e\n\n\n\n\u003cp\u003eFängst du jedoch gerade erst an, diesen kanal für deinen Shop und die Kommunikation mit deinen Kund:Innen zu nutzen, dann sind hier kurz zusammengefasst die Essentials für ECommerce-Emails. Wie jede andere Marketing E-Mail auch sollte eine E-Commerce Mail für Shopify oder andere Anbieter die folgenden Elemente enthalten:\u003c/p\u003e\n\n\n\n\u003cul\u003e\n\u003cli\u003eEine \u003ca href=\"https://www.getresponse.com/de/blog/newsletter-betreff-beispiele\" data-type=\"post\" data-id=\"41306\"\u003eanregende Betreffzeile\u003c/a\u003e, die den Kontakt dazu bringt, die Mail öffnen zu wollen\u003c/li\u003e\n\n\n\n\u003cli\u003eDein Logo, um die Brandawareness zu steigern\u003c/li\u003e\n\n\n\n\u003cli\u003eBilder oder andere Visuals, um dein Angebot zu verdeutlichen\u003c/li\u003e\n\n\n\n\u003cli\u003eEin herausstechender CTA mit klarer Intention bzw. Aufforderung dazu, was du von den Kunden bzw. Kundinnen erwartest.\u003c/li\u003e\n\n\n\n\u003cli\u003eEin Abmeldelink, falls Kontakte nicht mehr Teil deiner Liste sein wollen\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eTipp der Autorin\u003c/strong\u003e: Du möchtest eine dazugehörige \u003ca href=\"https://www.getresponse.com/de/blog/shopify-landing-page-ecommerce\"\u003eLanding Page für deine Shopify bzw. E-Commerce Marketingaktivitäten\u003c/a\u003e erstellen? Wir zeigen dir, wie das ganz einfach funktioniert.\u003c/em\u003e\u003c/p\u003e\n\n\n\n\u003ch2 id=\"5a3iyqirhy6\" class=\"level-2 wp-block-heading\"\u003e8 Templates für E-Commerce E-Mails, die jede:r gute Shopify Händler:In braucht\u003c/h2\u003e\n\n\n\n\u003cp\u003eBesonders\u003ca href=\"https://www.getresponse.com/de/blog/transaktionale-e-mails-ecommerce\"\u003e beliebt bei Shopify und anderen E-Commerce Händler:Innen sind transaktionale E-Mails\u003c/a\u003e. Transaktionale bzw. \u003ca rel=\"noreferrer noopener\" href=\"https://www.getresponse.com/de/funktionen/e-mail-marketing/transaktionale-e-mails\" target=\"_blank\"\u003eTransaktions-E-Mails\u003c/a\u003e werden durch eine Aktion deiner Kunden bzw. Kundinnen ausgelöst und können \u003ca href=\"https://www.getresponse.com/de/blog/marketing-automation-e-commerce\"\u003eproblemlos automatisiert werden\u003c/a\u003e, sodass du möglichst wenig manuelle Arbeit hast und trotzdem deinen Umsatz steigern kannst.\u003c/p\u003e\n\n\n\n\u003cp\u003eIm Folgenden stelle ich dir 8 Beispiele und Text-Templates für die E-Mail Kampagnen für deinen Online Shop zur Verfügung, damit du einen Eindruck dafür bekommst, wie der Content deiner Nachrichten aussehen sollte.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"wvjg81myd4r\"\u003e1. \u003ca href=\"https://www.getresponse.com/de/blog/automatisierte-begruessungs-email\"\u003eBegrüßungs-E-Mails\u003c/a\u003e\u003c/h3\u003e\n\n\n\n\u003ch4 class=\"wp-block-heading\" id=\"x2kibj4k559\"\u003eWann verschickst du diese E-Mails?\u003c/h4\u003e\n\n\n\n\u003cp\u003eSobald sich ein Kunde bzw. eine Kundin neu für deinen Newsletter bzw. deine Kontaktliste registriert hat, z.B. per \u003ca href=\"https://www.getresponse.com/de/funktionen/popup-maker\"\u003ePop-Up oder Formular\u003c/a\u003e auf deiner Shop Website oder nach der ersten Bestellung.\u003c/p\u003e\n\n\n\n\u003ch4 class=\"wp-block-heading\" id=\"421d3adjj5n\"\u003eKannst du diese E-Mail automatisieren?\u003c/h4\u003e\n\n\n\n\u003cp\u003eJa. Du kannst einstellen, wie lange nach Registrierung die Mail versendet wird, also z.B. 1 Tag oder 1 Stunde nach Anmeldung.\u003c/p\u003e\n\n\n\n\u003ch4 class=\"wp-block-heading\" id=\"14w8xtohodp\"\u003eBeispiel-Template für Begrüßungs-E-Mails:\u003c/h4\u003e\n\n\n\n\u003cp class=\"has-pale-cyan-blue-background-color has-background\"\u003e\u003cstrong\u003eBetreffzeile\u003c/strong\u003e: Willkommen im Club! / Willkommen in meinem Shop! / Schön, dass du dabei bist!\u003cbr/\u003e\u003cbr/\u003e\u003cstrong\u003eTextkörper\u003c/strong\u003e: Hey [Vorname],\u003cbr/\u003eDanke, dass du dich bei [Name deines Shops] angemeldet hast!\u003cbr/\u003eWir freuen uns, dass du dabei bist.\u003cbr/\u003eLeg jetzt los und stöbere durch unser Sortiment!\u003cbr/\u003eHier noch eine kleine Aufmerksamkeit für dich. Spare 5% auf deine erste Bestellung!:\u003cbr/\u003e[Neukundenrabatt]\u003cbr/\u003e\u003cbr/\u003e\u003cstrong\u003eCTA\u003c/strong\u003e: Jetzt einlösen [Link zur Website deines Stores]\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1439/willkommensnachricht-shop.jpg?width=412 412w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1439/willkommensnachricht-shop.jpg?width=653 653w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1439/willkommensnachricht-shop.jpg?width=824 824w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1439/willkommensnachricht-shop.jpg?width=1306 1306w\" sizes=\"(max-width: 967px) min(calc(100vw - 60px), 653px), 653px\" decoding=\"async\" loading=\"lazy\" width=\"965\" height=\"1391\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1439/willkommensnachricht-shop.jpg\" alt=\"Beispiel Willkommensemail erstellt in GetResponse\" class=\"wp-image-31847\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-4 wp-block-buttons-is-layout-flex\"\u003e\n\u003cdiv class=\"wp-block-button is-style-button-styleguide\"\u003e\u003ca class=\"wp-block-button__link wp-element-button\" href=\"https://www.getresponse.com/de/funktionen/e-mail-marketing/newsletter-vorlagen/ecommerce\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eDIESE VORLAGE NUTZEN\u003c/a\u003e\u003c/div\u003e\n\u003c/div\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"a2q2xgqyer\"\u003e2. Bestellbestätigung \u0026amp; Versandbestätigung\u003c/h3\u003e\n\n\n\n\u003ch4 class=\"wp-block-heading\" id=\"bt35dud3cbu\"\u003eWann verschickst du diese E-Mails?\u003c/h4\u003e\n\n\n\n\u003cp\u003eImmer dann, wenn ein Kunde eine Bestellung erfolgreich durchgeführt hat und wenn die gekauften Produkte versandt worden sind.\u003c/p\u003e\n\n\n\n\u003ch4 class=\"wp-block-heading\" id=\"5je8pa2j73f\"\u003eKannst du diese E-Mail automatisieren?\u003c/h4\u003e\n\n\n\n\u003cp\u003eJa. Du kannst das Template für deine Bestellbestätigung bereits vorbereiten und die E-Mail in deinem Automation Workflow bzw. dein Funnel Builder Tool vorprogrammieren. Wenn Rechnungen in deinem Onlineshop automatisch erstellt werden, solltest du diese stets in deiner Bestellbestätigung anhängen.\u003c/p\u003e\n\n\n\n\u003cp\u003eVersandbestätigungen kannst du verschicken, sobald du der Bestellung eine Sendungsnummer zugewiesen hast.\u003c/p\u003e\n\n\n\n\u003cp\u003eShopify stellt eigene Vorlagen für Bestell-Updates (also Bestellbestätigungen und Versandbestätigungen) zur Verfügung, die du in den Benachrichtigungseinstellungen aktivieren kannst. Die Trackingnummer für die Bestellung musst du allerdings manuell hinzufügen.\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-5 wp-block-buttons-is-layout-flex\"\u003e\n\u003cdiv class=\"wp-block-button is-style-button-styleguide\"\u003e\u003ca class=\"wp-block-button__link wp-element-button\" href=\"https://www.getresponse.com/de/start-free\"\u003eTeste das Automation und Funnel Tool von GetResponse gratis \u003c/a\u003e\u003c/div\u003e\n\u003c/div\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003ch4 class=\"wp-block-heading\" id=\"kls8o0n0yzb\"\u003eTemplate für Bestell- und Versandbestätigungen:\u003c/h4\u003e\n\n\n\n\u003cdiv class=\"wp-block-group has-pale-cyan-blue-background-color has-background is-layout-flow wp-block-group-is-layout-flow\"\u003e\n\u003cp class=\"has-pale-cyan-blue-background-color has-background\" id=\"pl73491rcmd\"\u003e\u003cstrong\u003eBetreffzeile\u003c/strong\u003e: Danke für deine Bestellung / Deine Bestellung wurde verschickt!\u003cbr/\u003e\u003cbr/\u003e\u003cstrong\u003eTextkörper\u003c/strong\u003e: Liebe/r [Vorname],\u003cbr/\u003eDanke für deine Bestellung mit der Nummer #XXXXX\u003cbr/\u003eWir sind jetzt dabei, deine Bestellung zu verarbeiten. / Wir möchten dich darüber informieren, dass deine Bestellung verschickt wurde.\u003cbr/\u003eSobald deine Bestellung verschickt wurde, bekommst du von uns eine weitere E-Mail. / Über den untenstehenden Link kannst du deine Bestellung verfolgen.\u003cbr/\u003eHast du Fragen oder Probleme zu deiner Bestellung? Dann melde dich bei unserem Kundenservice.\u003cbr/\u003e\u003cbr/\u003e\u003cstrong\u003eCTA\u003c/strong\u003e: Let’s get back together [Link zur Bestellstatusseite oder zur Sendungsverfolgung des Versanddienstleisters]\u003c/p\u003e\n\n\n\n\u003cp class=\"has-pale-cyan-blue-background-color has-background\" id=\"f5rtsbu8rwg\"\u003e[Übersicht der bestellten Produkte]\u003c/p\u003e\n\n\n\n\u003cp class=\"has-pale-cyan-blue-background-color has-background\" id=\"jk2ktt4g2k\"\u003e[Rechnung im Anhang]\u003c/p\u003e\n\u003c/div\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1440/bestellbesta%CC%88tigung.jpeg?width=412 412w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1440/bestellbesta%CC%88tigung.jpeg?width=653 653w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1440/bestellbesta%CC%88tigung.jpeg?width=824 824w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1440/bestellbesta%CC%88tigung.jpeg?width=1306 1306w\" sizes=\"(max-width: 967px) min(calc(100vw - 60px), 653px), 653px\" decoding=\"async\" loading=\"lazy\" width=\"621\" height=\"1344\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1440/bestellbesta%CC%88tigung.jpeg\" alt=\"Beispiel Bestellbestätigung von H\u0026amp;M\" class=\"wp-image-31848\"/\u003e\u003cfigcaption class=\"wp-element-caption\"\u003eBeispiel Bestellbestätigung von H\u0026amp;M\u003c/figcaption\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-7 wp-block-buttons-is-layout-flex\"\u003e\n\u003cdiv class=\"wp-block-button is-style-button-styleguide\"\u003e\u003ca class=\"wp-block-button__link wp-element-button\" href=\"https://www.getresponse.com/de/funktionen/e-mail-marketing/newsletter-vorlagen/ecommerce\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eÜBER 500 NEWSLETTER VORLAGEN NUTZEN\u003c/a\u003e\u003c/div\u003e\n\u003c/div\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"hwbyspa452\"\u003e3. Produkt-Updates\u003c/h3\u003e\n\n\n\n\u003ch4 class=\"wp-block-heading\" id=\"ec57rpz79sa\"\u003eWann verschickst du diese E-Mails?\u003c/h4\u003e\n\n\n\n\u003cp\u003eImmer dann, wenn es etwas Neues in deinem Store gibt, zum Beispiel bei einer neuen Kollektion, wenn ein ausverkauftes Produkt oder ein Lieblingsartikel der/des Kund:In wieder auf Lager ist oder wenn die angefragte Größe/Farbe etc. wieder verfügbar ist.\u003c/p\u003e\n\n\n\n\u003ch4 class=\"wp-block-heading\" id=\"4nnuiujqkbs\"\u003eBeispiel-Template für ein Produkt-Update anlässlich eines wieder verfügbaren Artikels:\u003c/h4\u003e\n\n\n\n\u003cp class=\"has-pale-cyan-blue-background-color has-background\"\u003e\u003cstrong\u003eBetreffzeile\u003c/strong\u003e: [Vorname]! Dein gespeicherter Artikel ist wieder auf Lager! \u003cbr/\u003e\u003cbr/\u003e\u003cstrong\u003eTextkörper\u003c/strong\u003e: Hey [Vorname],\u003cbr/\u003eWir freuen uns, dir mitteilen zu können, dass dein gespeicherter Artikel [Name des Artikels] wieder verfügbar ist!\u003cbr/\u003e\u003cstrong\u003eCTA\u003c/strong\u003e: Hole ihn dir jetzt, bevor es zu spät ist! [Link zum Artikel]\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1440/product-update-mail.jpg?width=412 412w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1440/product-update-mail.jpg?width=653 653w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1440/product-update-mail.jpg?width=824 824w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1440/product-update-mail.jpg?width=1306 1306w\" sizes=\"(max-width: 967px) min(calc(100vw - 60px), 653px), 653px\" decoding=\"async\" loading=\"lazy\" width=\"599\" height=\"1339\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1440/product-update-mail.jpg\" alt=\"Produkt-Update Beispiel in GetResponse Vorlagen\" class=\"wp-image-31849\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-8 wp-block-buttons-is-layout-flex\"\u003e\n\u003cdiv class=\"wp-block-button is-style-button-styleguide\"\u003e\u003ca class=\"wp-block-button__link wp-element-button\" href=\"https://www.getresponse.com/de/funktionen/e-mail-marketing/newsletter-vorlagen/ecommerce\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eDIESE VORLAGE NUTZEN\u003c/a\u003e\u003c/div\u003e\n\u003c/div\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"vlbkdslhqv\"\u003e4. Verlassener Warenkorb\u003c/h3\u003e\n\n\n\n\u003ch4 class=\"wp-block-heading\" id=\"jdm2z7ekwka\"\u003eWann verschickst du diese E-Mails?\u003c/h4\u003e\n\n\n\n\u003cp\u003eWenn ein:e Kund:In die Bestellung vor dem Check-Out abgebrochen hat und einen gespeicherten Warenkorb hinterlassen hat und du \u003ca href=\"https://www.getresponse.com/de/blog/emails-zur-rueckgewinnung-verlorener-kunden\"\u003esie per Mail zurückgewinnen willst\u003c/a\u003e.\u003c/p\u003e\n\n\n\n\u003ch4 class=\"wp-block-heading\" id=\"88exccsp7y8\"\u003eKannst du diese E-Mail automatisieren?\u003c/h4\u003e\n\n\n\n\u003cp\u003eJa, sowohl bei den meisten Onlineshop Anbietern wie Shopify als auch bei E-Commerce Marketing Plattformen steht die Automatisierung der Verlassenen-Warenkorb-E-Mails zur Verfügung.\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003cem\u003eWenn du noch mehr über \u003c/em\u003e\u003ca target=\"_blank\" rel=\"noreferrer noopener\" href=\"https://www.getresponse.com/de/blog/abgebrochene-warenkorb-emails\"\u003e\u003cem\u003everlassene Warenkörbe\u003c/em\u003e\u003c/a\u003e\u003cem\u003e erfahren willst, dann findest du alle Details in diesem Artikel.\u003c/em\u003e\u003c/p\u003e\n\n\n\n\u003ch4 class=\"wp-block-heading\" id=\"1yuzj0j1lgs\"\u003eTemplate für Abgebrochene-Warenkorb-E-Mails:\u003c/h4\u003e\n\n\n\n\u003cdiv class=\"wp-block-group has-pale-cyan-blue-background-color has-background is-layout-flow wp-block-group-is-layout-flow\"\u003e\n\u003cp class=\"has-pale-cyan-blue-background-color has-background\" id=\"8551u6snj28\"\u003e\u003cstrong\u003eBetreffzeile\u003c/strong\u003e: Hast du etwas vergessen? \u003cbr/\u003e\u003cbr/\u003e\u003cstrong\u003eTextkörper\u003c/strong\u003e: Hey [Vorname],\u003cbr/\u003eIn deinem Warenkorb warten noch X Produkte auf dich.\u003cbr/\u003eLass sie dir nicht entgehen und schlage jetzt zu!\u003cbr/\u003eNoch nicht überzeugt? Vielleicht ändert das hier deine Meinung:\u003cbr/\u003e[Rabattcode für kostenfreien Versand]\u003cbr/\u003e\u003cbr/\u003e\u003cstrong\u003eCTA\u003c/strong\u003e: Sieh dir jetzt deinen Warenkorb an [Link zum gespeicherten Warenkorb]\u003c/p\u003e\n\n\n\n\u003cp class=\"has-pale-cyan-blue-background-color has-background\" id=\"y2obwdvqq5g\"\u003e[Übersicht der Produkte im Warenkorb mit Abbildung]\u003c/p\u003e\n\u003c/div\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1441/verlassener-warenkorb.jpg?width=412 412w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1441/verlassener-warenkorb.jpg?width=653 653w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1441/verlassener-warenkorb.jpg?width=824 824w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1441/verlassener-warenkorb.jpg?width=1306 1306w\" sizes=\"(max-width: 967px) min(calc(100vw - 60px), 653px), 653px\" decoding=\"async\" loading=\"lazy\" width=\"1211\" height=\"1274\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1441/verlassener-warenkorb.jpg\" alt=\"Verlassener Warenkorb E-Mail in GetResponse\" class=\"wp-image-31850\"/\u003e\u003cfigcaption class=\"wp-element-caption\"\u003eVerlassener Warenkorb E-Mail in GetResponse\u003c/figcaption\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-10 wp-block-buttons-is-layout-flex\"\u003e\n\u003cdiv class=\"wp-block-button is-style-button-styleguide\"\u003e\u003ca class=\"wp-block-button__link wp-element-button\" href=\"https://www.getresponse.com/de/start-free?version=automation\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eE-Commerce Workflow erstellen in GetResponse\u003c/a\u003e\u003c/div\u003e\n\u003c/div\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"x66my1eb9vk\"\u003e5. Die Bitte um Feedback\u003c/h3\u003e\n\n\n\n\u003ch4 class=\"wp-block-heading\" id=\"siq7tzeup9s\"\u003eWann verschickst du diese E-Mails?\u003c/h4\u003e\n\n\n\n\u003cp\u003eDiese Mail wird normalerweise als \u003ca target=\"_blank\" rel=\"noreferrer noopener\" href=\"https://www.getresponse.com/de/blog/follow-up-emails-shopify\"\u003eFollow-Up-Mail\u003c/a\u003e nach erfolgreicher Bestellung oder beispielsweise nach Kontakt mit dem Kundenservice bei Problemen versendet und hilft dir zu verstehen, welche Möglichkeiten zur Verbesserung deines Shops bzw. deiner Dienstleistungen für dich sinnvoll wären.\u003c/p\u003e\n\n\n\n\u003ch4 class=\"wp-block-heading\" id=\"ugd0kszqd9r\"\u003eKannst du diese E-Mail automatisieren?\u003c/h4\u003e\n\n\n\n\u003cp\u003eJa. Mit einer E-Commerce Automation Software kannst du Workflows bauen, bei denen eine Feedback- oder Rezensions-Nachricht nach zugestellter Bestellung oder nach Kontakt mit dem Kundenservice verschickt wird.\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-11 wp-block-buttons-is-layout-flex\"\u003e\n\u003cdiv class=\"wp-block-button is-style-button-styleguide\"\u003e\u003ca class=\"wp-block-button__link wp-element-button\" href=\"https://www.getresponse.com/de/loesungen/ecommerce-marketing\"\u003eAutomatisiere dein E-Commerce E-Mail Marketing mit GetResponse\u003c/a\u003e\u003c/div\u003e\n\u003c/div\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003ch4 class=\"wp-block-heading\" id=\"lijh2rjo2o\"\u003eTemplate für Feedback-E-Mails:\u003c/h4\u003e\n\n\n\n\u003cp class=\"has-pale-cyan-blue-background-color has-background\"\u003e\u003cstrong\u003eBetreffzeile\u003c/strong\u003e: Sag uns, was wir besser machen können \u003cbr/\u003e\u003cbr/\u003e\u003cstrong\u003eTextkörper\u003c/strong\u003e: Liebe:r [Vorname],\u003cbr/\u003eDu hast vor Kurzem deine Bestellung von [Shopname] erhalten.\u003cbr/\u003eWie würdest du deine Bestellung bewerten?\u003cbr/\u003e[Sterne-Bewertung zum Anklicken]\u003cbr/\u003eWir würden uns über dein Feedback freuen:\u003cbr/\u003e\u003cbr/\u003e\u003cstrong\u003eCTA\u003c/strong\u003e: Deine Erfahrung bewerten [Link zur Bewertungsseite]\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1442/feedback-mail.jpg?width=412 412w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1442/feedback-mail.jpg?width=653 653w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1442/feedback-mail.jpg?width=824 824w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1442/feedback-mail.jpg?width=1306 1306w\" sizes=\"(max-width: 967px) min(calc(100vw - 60px), 653px), 653px\" decoding=\"async\" loading=\"lazy\" width=\"719\" height=\"1148\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1442/feedback-mail.jpg\" alt=\"Beispiel für eine Feedback E-mail erstellt in GetResponse\" class=\"wp-image-31851\"/\u003e\u003cfigcaption class=\"wp-element-caption\"\u003eBeispiel für eine Feedback E-mail erstellt in GetResponse\u003c/figcaption\u003e\u003c/figure\u003e\n\n\n\n\u003cdiv class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-12 wp-block-buttons-is-layout-flex\"\u003e\n\u003cdiv class=\"wp-block-button is-style-button-styleguide\"\u003e\u003ca class=\"wp-block-button__link wp-element-button\" href=\"https://www.getresponse.com/de/funktionen/e-mail-marketing/newsletter-vorlagen/danke\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eDIESE VORLAGE NUTZEN\u003c/a\u003e\u003c/div\u003e\n\u003c/div\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"rppcod8u26q\"\u003e6. “Etwas ist schief gelaufen”\u003c/h3\u003e\n\n\n\n\u003ch4 class=\"wp-block-heading\" id=\"vzv4gmlu35e\"\u003eWann verschickst du diese E-Mails?\u003c/h4\u003e\n\n\n\n\u003cp\u003eWenn es Probleme mit der Bestellung gibt oder gab und du denen Kunden / deine Kundinnen beschwichtigen willst (z.B. mit einem Rabattcode).\u003c/p\u003e\n\n\n\n\u003ch4 class=\"wp-block-heading\" id=\"xioulyzwb9\"\u003eTemplate für Entschuldigungs-E-Mails:\u003c/h4\u003e\n\n\n\n\u003cp class=\"has-pale-cyan-blue-background-color has-background\"\u003e\u003cstrong\u003eBetreffzeile\u003c/strong\u003e: Es tut uns leid! \u003cbr/\u003e\u003cbr/\u003e\u003cstrong\u003eTextkörper\u003c/strong\u003e: Hallo [Vorname],\u003cbr/\u003eLeider müssen wir dir mitteilen, dass es ein Problem mit deiner Bestellung gab. 🥺\u003cbr/\u003eDas tut uns unglaublich leid. Wir versuchen ständig, unseren Service zu verbessern und werden unser Bestes geben, damit das nicht noch einmal passiert.\u003cbr/\u003eZur Entschädigung erhältst du auf deine nächste Bestellung 10% Rabatt.\u003cbr/\u003eGib einfach diesen Gutscheincode bei deiner nächsten Bestellung an:\u003cbr/\u003e[SORRY10]\u003cbr/\u003e\u003cbr/\u003e\u003cstrong\u003eCTA\u003c/strong\u003e: Erneut bestellen \u0026amp; Code einlösen [Link zum Shop]\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1442/schiefgelaufen.jpg?width=412 412w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1442/schiefgelaufen.jpg?width=653 653w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1442/schiefgelaufen.jpg?width=824 824w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1442/schiefgelaufen.jpg?width=1306 1306w\" sizes=\"(max-width: 967px) min(calc(100vw - 60px), 653px), 653px\" decoding=\"async\" loading=\"lazy\" width=\"621\" height=\"1344\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1442/schiefgelaufen.jpg\" alt=\"Flink Entschuldigungsemail\" class=\"wp-image-31852\"/\u003e\u003cfigcaption class=\"wp-element-caption\"\u003eFlink Entschuldigungsemail, nachdem bei der Bestellung etwas schief gelaufen ist\u003c/figcaption\u003e\u003c/figure\u003e\n\n\n\n\u003cdiv class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-13 wp-block-buttons-is-layout-flex\"\u003e\n\u003cdiv class=\"wp-block-button is-style-button-styleguide\"\u003e\u003ca class=\"wp-block-button__link wp-element-button\" href=\"https://www.getresponse.com/de/funktionen/e-mail-marketing/newsletter-vorlagen/sales\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eNUTZE EINE VON ÜBER 500 VORLAGEN FÜR E-COMMERCE E-MAILS\u003c/a\u003e\u003c/div\u003e\n\u003c/div\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"4wsbg8d6b6p\"\u003e7. Feiertags-E-Mails\u003c/h3\u003e\n\n\n\n\u003ch4 class=\"wp-block-heading\" id=\"7row12212cv\"\u003eWann verschickst du diese E-Mails?\u003c/h4\u003e\n\n\n\n\u003cp\u003eBeliebig zu allen gängigen Feiertagen wie Weihnachten, \u003ca target=\"_blank\" rel=\"noreferrer noopener\" href=\"https://www.getresponse.com/de/blog/oster-newsletter\"\u003eOstern\u003c/a\u003e, \u003ca target=\"_blank\" rel=\"noreferrer noopener\" href=\"https://www.getresponse.com/de/blog/frauentag-kampagne-tipps\"\u003eWeltfrauentag\u003c/a\u003e oder auch dem \u003ca target=\"_blank\" rel=\"noreferrer noopener\" href=\"https://www.getresponse.com/de/blog/pride-month-marketing\"\u003ePride Month\u003c/a\u003e.\u003c/p\u003e\n\n\n\n\u003ch4 class=\"wp-block-heading\" id=\"293ijp9hhyp\"\u003eKannst du diese E-Mail automatisieren?\u003c/h4\u003e\n\n\n\n\u003cp\u003eJa. Du kannst den Versandzeitpunkt der Feiertags-E-Mail festlegen, wenn du die Kampagne für deinen Onlineshop planst.\u003c/p\u003e\n\n\n\n\u003ch4 class=\"wp-block-heading\" id=\"67croxmo9v6\"\u003eTemplate für eine Feiertags-E-Mail zu Weihnachten:\u003c/h4\u003e\n\n\n\n\u003cp class=\"has-pale-cyan-blue-background-color has-background\"\u003e\u003cstrong\u003eBetreffzeile\u003c/strong\u003e: Es weihnachtet sehr, [Vorname]! 🎅🎄 \u003cbr/\u003e\u003cbr/\u003e\u003cstrong\u003eTextkörper\u003c/strong\u003e: Fröhliche Weihnachten [Vorname],\u003cbr/\u003eWir hoffen, der Weihnachtsstress hat dich noch nicht eingeholt und du genießt die schönste Zeit des Jahres.\u003cbr/\u003eUm dir die Adventszeit noch etwas zu versüßen, haben wir bereits ein kleines Vorweihnachtsgeschenk für dich.🎁\u003cbr/\u003eZu jeder Bestellung in unserem Shop gibt es eine Plätzchenbackmischung 🍪 gratis dazu!\u003cbr/\u003eNutze einfach diesen Code bei deiner nächsten Bestellung und sichere dir dein Geschenk:\u003cbr/\u003e[SANTA2022]\u003cbr/\u003e\u003cbr/\u003e\u003cstrong\u003eCTA\u003c/strong\u003e: Jetzt shoppen \u0026amp; Geschenk sichern [Link zum Store]\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eTipp\u003c/strong\u003e: Erfahre hier, wie du tolle \u003ca href=\"https://www.getresponse.com/de/blog/newsletter-weihnachten\"\u003eWeihnachtsnewsletter\u003c/a\u003e erstellst!\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image aligncenter size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1443/screenshot-2022-05-27-at-16.22.04.jpg?width=412 412w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1443/screenshot-2022-05-27-at-16.22.04.jpg?width=653 653w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1443/screenshot-2022-05-27-at-16.22.04.jpg?width=824 824w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1443/screenshot-2022-05-27-at-16.22.04.jpg?width=1306 1306w\" sizes=\"(max-width: 967px) min(calc(100vw - 60px), 653px), 653px\" decoding=\"async\" loading=\"lazy\" width=\"599\" height=\"1135\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1443/screenshot-2022-05-27-at-16.22.04.jpg\" alt=\"Valentinstags-E-Mail Vorlage von GetResponse\" class=\"wp-image-31853\"/\u003e\u003cfigcaption class=\"wp-element-caption\"\u003eValentinstags-E-Mail Vorlage von GetResponse\u003c/figcaption\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-14 wp-block-buttons-is-layout-flex\"\u003e\n\u003cdiv class=\"wp-block-button is-style-button-styleguide\"\u003e\u003ca class=\"wp-block-button__link wp-element-button\" href=\"https://www.getresponse.com/de/funktionen/e-mail-marketing/newsletter-vorlagen/holidays\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eDIESE VORLAGE NUTZEN\u003c/a\u003e\u003c/div\u003e\n\u003c/div\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003cp class=\"has-background\" style=\"background-color:#fedde6\"\u003e\u003cstrong\u003eAnmerkung\u003c/strong\u003e: Mehr zu den perfekten \u003ca href=\"https://www.getresponse.com/de/blog/valentinstag-newsletter-ideen\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eValentinstag-E-Mails\u003c/a\u003e findet Ihr in diesem Beitrag!\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"khjfth84uxk\"\u003e8. Rabattaktionen\u003c/h3\u003e\n\n\n\n\u003ch4 class=\"wp-block-heading\" id=\"bfidi22exzm\"\u003eWann verschickst du diese E-Mails?\u003c/h4\u003e\n\n\n\n\u003cp\u003eRabatte kannst du zu jeder beliebigen Gelegenheit verschicken, zum Beispiel bei Sales, zum Geburtstag deiner Newsletter-Abonnent:Innen oder zu Feiertagen.\u003c/p\u003e\n\n\n\n\u003ch4 class=\"wp-block-heading\" id=\"wxtt6wwjfc\"\u003eKannst du diese E-Mail automatisieren?\u003c/h4\u003e\n\n\n\n\u003cp\u003eVoraussetzung ist, dass du den Rabatt oder \u003ca target=\"_blank\" rel=\"noreferrer noopener\" href=\"https://www.getresponse.com/de/blog/rabatte-und-gutscheine-erstellen\"\u003eGutscheincode in Shopify, WooCommerce oder deiner präferierten E-Commerce Plattform erstellt\u003c/a\u003e, generiert und aktiviert hast. Je nach Gelegenheit kannst du diese Gutschein- und Rabatt-E-Mails dann automatisieren. Bei Geburtstagsrabatten oder Reaktivierungs- und Rückgewinnungskampagnen ist das zum Beispiel der Fall.\u003c/p\u003e\n\n\n\n\u003ch4 class=\"wp-block-heading\" id=\"7oeujtv4i3d\"\u003eBeispiel-Template für E-Mails zu Rabattaktionen:\u003c/h4\u003e\n\n\n\n\u003cp class=\"has-pale-cyan-blue-background-color has-background\"\u003e\u003cstrong\u003eBetreffzeile\u003c/strong\u003e: SUMMER SALE bei [Shopname] ☀️🧴😎 \u003cbr/\u003e\u003cbr/\u003e\u003cstrong\u003eTextkörper\u003c/strong\u003e: Hey [Vorname],\u003cbr/\u003eViele deiner Lieblingsprodukte sind jetzt in unserem großen Summer Sale verfügbar!\u003cbr/\u003eErhalte bis zu 70% auf alle SALE Produkte und sichere dir zusätzlich kostenfreien Versand mit dem Code: SALESOMMER22\u003cbr/\u003eGreife jetzt zu, bevor alles vergriffen ist!\u003cbr/\u003e[Countdown, wie lange der Sale noch stattfindet]\u003cbr/\u003e\u003cbr/\u003e\u003cstrong\u003eCTA\u003c/strong\u003e: Jetzt shoppen [Link zur Sale-Kategorie]\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1444/screenshot-2022-05-27-at-16.24.54.jpg?width=412 412w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1444/screenshot-2022-05-27-at-16.24.54.jpg?width=653 653w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1444/screenshot-2022-05-27-at-16.24.54.jpg?width=824 824w, https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1444/screenshot-2022-05-27-at-16.24.54.jpg?width=1306 1306w\" sizes=\"(max-width: 967px) min(calc(100vw - 60px), 653px), 653px\" decoding=\"async\" loading=\"lazy\" width=\"964\" height=\"791\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1444/screenshot-2022-05-27-at-16.24.54.jpg\" alt=\"SUMMER SALE E-Mail Beispiel erstellt in GetResponse\" class=\"wp-image-31854\"/\u003e\u003cfigcaption class=\"wp-element-caption\"\u003eSUMMER SALE E-Mail Beispiel erstellt in GetResponse\u003c/figcaption\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-15 wp-block-buttons-is-layout-flex\"\u003e\n\u003cdiv class=\"wp-block-button is-style-button-styleguide\"\u003e\u003ca class=\"wp-block-button__link wp-element-button\" href=\"https://www.getresponse.com/de/funktionen/e-mail-marketing/newsletter-vorlagen/angebote\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eDIESE VORLAGE NUTZEN\u003c/a\u003e\u003c/div\u003e\n\u003c/div\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003ch2 id=\"8l29qqd9k2v\" class=\"level-2 wp-block-heading\"\u003eWie kann ich E-Commerce E-Mails für Shopify, Shopware und andere Anbieter automatisieren?\u003c/h2\u003e\n\n\n\n\u003cp\u003eEs gibt eine Vielzahl an \u003ca target=\"_blank\" rel=\"noreferrer noopener\" href=\"https://www.getresponse.com/de/blog/email-marketing-apps-shopify\"\u003eApps und Programmen, die auf E-Commerce E-Mail Marketing Automation spezialisiert sind\u003c/a\u003e. Mit ihnen kannst du vor allem transaktionale E-Mails, Newsletter und Mailings zur Stärkung der Kundenbindung automatisieren.\u003c/p\u003e\n\n\n\n\u003cp\u003eHast du einen der E-Commerce Services wie \u003ca rel=\"noreferrer noopener\" href=\"https://www.getresponse.com/de/blog/getresponse-shopify-online-marketing\" target=\"_blank\"\u003eShopify mit GetResponse verknüpft\u003c/a\u003e, dann ist alles, was du in der Regel tun musst, die Nachricht zu schreiben, im E-Mail Editor zu designen und den Versandzeitpunkt angeben. Bei GetResponse gibt es einen Automation Workflow Builder, in dem du die Kundenreise skizzieren und verschiedene Szenarien vorbereiten kannst.\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-16 wp-block-buttons-is-layout-flex\"\u003e\n\u003cdiv class=\"wp-block-button is-style-button-styleguide\"\u003e\u003ca class=\"wp-block-button__link wp-element-button\" href=\"https://www.getresponse.com/de/loesungen/ecommerce-marketing/shopify\"\u003eVERKNÜPFE JETZT DEINEN SHOPIFY STORE MIT GETRESPONSE\u003c/a\u003e\u003c/div\u003e\n\u003c/div\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-group has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#ccffea\"\u003e\n\u003cp id=\"znn29ndojgd\"\u003e\u003cstrong\u003e\u003cem\u003eLies mehr:\u003c/em\u003e\u003c/strong\u003e\u003c/p\u003e\n\n\n\n\u003cp id=\"2pyzcdp26ts\"\u003e\u003cstrong\u003e\u003ca href=\"https://www.getresponse.com/de/blog/online-shop-bekannt-machen\"\u003e9 Strategien, um deinen Online Shop bekannter zu machen\u003c/a\u003e\u003c/strong\u003e\u003c/p\u003e\n\n\n\n\u003cp id=\"76nbgcgvjad\"\u003e\u003ca href=\"https://www.getresponse.com/de/blog/magento-2-plugins\"\u003eDie 10 besten Magento 2 Plugins\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\n\n\n\u003ch2 id=\"fz06e9oko9k\" class=\"level-2 wp-block-heading\"\u003eHäufig gestellte Fragen: E-Commerce \u0026amp; Shopify E-Mail Templates deutsch\u003c/h2\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"6mxhbtz3fr4\"\u003eHat Shopify E-Mail Templates?\u003c/h3\u003e\n\n\n\n\u003cp\u003eJa, Shopify hat eine limitierte Auswahl an E-Mail Templates, die du für deine Newsletter und \u003ca href=\"https://www.getresponse.com/de/blog/transactional-emails-shopify\"\u003etransaktionalen Mailings\u003c/a\u003e nutzen und anpassen kannst. Diese haben den Vorteil, dass sie mit allen Shopify Funktionen kompatibel sind.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"qnhwi2gdsjr\"\u003eWie kreiere ich ein Email Template in Shopify?\u003c/h3\u003e\n\n\n\n\u003cp\u003eIn der Shopify E-Mail App stehen dir bereits fertige E-Mail Templates zur Verfügung. Diese kannst du, wie auch in anderen E-Mail Marketing Plattformen wie GetResponse oder Sendinblue, nach Belieben anpassen und verändern. Dazu gehst du zu Einstellungen \u0026gt; Benachrichtigungen und klickst auf Anpassen. Jetzt kannst du Elemente wie Bilder, Logo, Text oder Videos zu deiner Nachricht hinzufügen. Du kannst auch per eigenem HTML Code oder CSS das Design deiner Shopify E-Mail verändern.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"j0nizsog4x\"\u003eWas ist eine ECommerce E-Mail?\u003c/h3\u003e\n\n\n\n\u003cp\u003eEine E-Commerce E-Mail ist eine E-Mail, die Betreiber:Innen von Online Shops an ihre Kundschaft senden. Diese E-Mails haben den Zweck der Neukund:Innengewinnung, Rückgewinnung von Kund:Innen, der Bewerbung ihrer Produkte oder der Kontaktpflege.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"tbj3vs046rk\"\u003eWie schreibe ich eine Ecommerce Email?\u003c/h3\u003e\n\n\n\n\u003cp\u003eDu beginnst mit einer persönlichen Anrede, sprich dem Namen der Kund:In. Es sollte bereits in den ersten zwei Sätzen klar werden, was das Anliegen deiner E-Mail ist, z.B. ob es sich um eine Bestell-Bestätigung oder eine Abgebrochene-Warenkorb-mail handelt. Wichtig ist, dass du dem Kunden bzw. der Kundin deutlich klar machst, was du von ihm oder ihr erwartest. Einen CTA, der ihm oder ihr den Weg zur gewünschten Aktion leitet, sollte ebenfalls inkludiert werden. Wichtig ist auch eine Betreffzeile, die entweder klar macht, was dein Anliegen ist oder neugierig darauf macht, was die Mail beinhaltet. Um eine eCommerce E-Mail zu schreiben, kannst du Vorlagen aus deinem gewählten Tool nutzen oder sie \u003ca href=\"https://www.getresponse.com/de/blog/email-vorlage-erstellen\"\u003ekomplett selbst gestalten\u003c/a\u003e.\u003c/p\u003e\n","url":"shopify-ecommerce-email-templates-deutsch","author":{"name":"Lisa Kubatzki","first_name":"Lisa","avatar2x":"https://us-wd.gr-cdn.com/blog/sites/5/2022/02/1029/lisa-kubatzki_av.png","author_link":"https://www.getresponse.com/de/blog/authors/lisa-kubatzki","description":"Lisa ist Senior SEO Content Managerin für die D-A-CH Region bei GetResponse und leitet unter anderem den deutschen Blog. Ihre berufliche Laufbahn führte sie bereits durch die Felder des Influencer Marketing, Affiliate Marketing, und Social Media, doch für SEO schlägt ihr Herz wirklich.\nMit ihrer berufliche Expertise in Bereichen wie Marketingstrategie, E-Mail Marketing und SEO veröffentlicht sie regelmäßig Artikel im Bereich Marketing in verschiedensten Media Outlets wie OMR, OMT oder WLW. Als blühende Kraft in der SEO-Welt engagiert sie sich in Gruppen wie Women in Tech SEO und war ebenfalls bereits im \u003ca href=\"https://voicesofsearch.com/episode/seo-translation-vs-seo-localization/the-keys-to-generative-search-engine-optimization-geo/\"\u003eVoices of Search Podcast \u003c/a\u003ezu hören.Besonders liebt sie es, neue Trends zu erforschen und Marketing im Kontext mit gesellschaftlichen Themen zu betrachten.\nLisa erreichst du ganz einfach über ihr \u003ca href=\"https://de.linkedin.com/in/lisa-kubatzki-325b8717a\"\u003eLinkedIn\u003c/a\u003e Profil. ","author_job_title":"Senior SEO Content Managerin DACH","author_slug":"lisa-kubatzki"},"datePublished":"2022-05-27T14:52:14.000Z","dateModified":"2024-08-21T09:57:34.000Z","primaryTag":{"name":"E-Commerce","slug":"ecommerce","custom_name":""},"postTags":["email marketing"],"metaTitle":"Deutsche eCommerce E-Mail Templates für Shopify, Shopware \u0026 Co.","metaDescription":"Du willst Zeit dabei sparen, deine Shopify E-Mails zu gestalten? Dann sieh dir diese deutschen E-Mail-Vorlagen für Online Shops an.","og_image":"","media":"https://us-wd.gr-cdn.com/blog/sites/5/2022/05/1437/pexels-andrea-piacquadio-920382-1.jpg","lang":"de","stripCss":"body :where(.single-post-content){--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--color--blue-gr: #00a2ff;--wp--preset--color--hover-blue-gr: #000000;--wp--preset--color--grey-frost: #d3d5d9;--wp--preset--color--dark: #191B19;--wp--preset--color--yellow: #FBE30C;--wp--preset--color--yellow-dark: 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