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class="span12 widget-span banner-content"> <div class="span8 widget-span banner-content-wrapper"> <div class="banner-text white-text"><h1>TAG Data & Insights</h1></div> <div class="banner-ctas"></div> </div> </div> </div> </div> </div> </div> </div> <style> .tb-2.banner-bkg { background-image: url('https://www.tagtoday.net/hubfs/Redesign%20Stage/TagToday.net_Homepage_3.jpg'); } .custom-bkg { background-color: #006cb7; } </style></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell page-center" style="padding-top: 2%;" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-3 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-widget_container " style="" data-widget-type="widget_container" data-x="0" data-w="12"> <span id="hs_cos_wrapper_module_1511974050006130" class="hs_cos_wrapper hs_cos_wrapper_widget_container hs_cos_wrapper_type_widget_container" style="" data-hs-cos-general-type="widget_container" data-hs-cos-type="widget_container"><div id="hs_cos_wrapper_widget_5154866983" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p>TAG research has demonstrated the concrete accomplishments that resulted from the collaborative efforts of hundreds of companies across the supply chain to raise standards, adopt best practices, share information, and address common challenges.</p> <hr> <div class="generic-padding"> <h2>Insights by Year </h2> <h3>2025</h3> <div class="insights-work three-across" style="text-align: center;"><span style="color: #ffffff;"><br></span><a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/Impact%20Report%20Site%20CoverV1-min.jpg');" href="insights/impact-and-compliance-report-2024?hsLang=en-us" rel="noopener"><span style="color: #ffffff;">Impact and Compliance Report 2024</span></a></div> <h3>2024</h3> <div class="insights-work three-across" style="text-align: center;"><span style="color: #ffffff;"><br></span><a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/US%20Fraud%20Cover-min.png');" href="insights/usfraud2024?hsLang=en-us" rel="noopener"><span style="color: #ffffff;">2024 US Fraud Benchmark Study</span></a><a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/TAGUSFraudSavings-min.jpg');" href="https://www.tagtoday.net/insights/usadfraudsavings2024?hsLang=en-us" rel="noopener"><span style="color: #ffffff;">2024 TAG US Ad Fraud Savings Report</span></a><a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/ThreatExchangeSharing.png');" href="https://2848641.fs1.hubspotusercontent-na1.net/hubfs/2848641/TAG_Election%20DisinfomationSpreadThroughDigitalAdvertising.pdf" rel="noopener"><span style="color: #ffffff;">Election Disinformation Spreading Through Digital Advertising</span></a></div> <div class="insights-work three-across" style="text-align: center;"><span style="color: #ffffff;"><br></span><a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/Europe%20Fraud%20Cover-min.png');" href="/insights/europeanfraud2024?hsLang=en-us" rel="noopener"><span style="color: #ffffff;">2024 European Fraud Benchmark Study</span></a></div> <p> </p> <h3>2023</h3> <div class="insights-work three-across" style="text-align: center;"><span style="color: #ffffff;"><br></span><a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/ThreatExchangeSharing.png');" href="https://www.tagtoday.net/hubfs/TAG_Impact%20of%20Generative%20AI_FINAL.pdf?hsLang=en-us" rel="noopener"><span style="color: #ffffff;">The Impact of Generative AI on the Malvertising Landscape</span></a> <a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/US%20Fraud%20Cover-min.png');" href="insights/usfraud2023?hsLang=en-us" rel="noopener"><span style="color: #ffffff;">2023 US Fraud Benchmark Study</span></a><a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/ThreatExchangeSharing.png');" href="https://www.tagtoday.net/hubfs/Exploiting%20Trust%20Social%20Engineering.pdf?hsLang=en-us" rel="noopener"><span style="color: #ffffff;">Exploiting Trust: Social Engineering Tactics On The Rise In Malvertising</span></a> <span style="color: #ffffff;"></span><span style="color: #ffffff;"></span><span></span><span style="color: #ffffff;"></span><span style="color: #ffffff;"></span><span></span></div> <div class="insights-work three-across" style="text-align: center;"><span style="color: #ffffff;"><br></span><span style="color: #ffffff;"></span><span style="color: #ffffff;"></span><span></span><a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/Europe%20Fraud%20Cover-min.png');" href="/insights/europeanfraud2023?hsLang=en-us" rel="noopener"><span style="color: #ffffff;">2023 European Fraud Benchmark Study</span></a><a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/PBI%20report.png');" href="/insights/pbi2023?hsLang=en-us" rel="noopener"><span style="color: #ffffff;">2023 Project Brand Integrity Report</span></a><a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/APAC%20Fraud%20Cover-min.png');" href="/insights/asiapacificfraud2023-0?hsLang=en-us" rel="noopener"><span style="color: #ffffff;">2023 Regional Fraud Snapshot: <br>Asia Pacific</span></a><span style="color: #ffffff;"></span><span style="color: #ffffff;"></span></div> <p> </p> <h3>2022</h3> <div class="insights-work three-across" style="text-align: center;"><span style="color: #ffffff;"><br></span><a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/USFraud2021.png');" href="/insights/usfraudbenchmarkstudy2022?hsLang=en-us" rel="noopener"><span style="color: #ffffff;">2022 US Fraud Benchmark Report</span></a><a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/BSIxTAG.png');" href="/insights/usbrandsafetyconsumersurvey2022?hsLang=en-us" rel="noopener"><span style="color: #ffffff;">2022 US Brand Safety Consumer Survey</span></a><span style="color: #ffffff;"></span><span style="color: #ffffff;"></span><a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/European%20Fraud%20Benchmark%202021_Landscape.png');" href="/insights/europeanfraudbenchmark2022-0?hsLang=en-us" rel="noopener"><span style="color: #ffffff;">2022 European Fraud Benchmark Study</span></a></div> <div class="insights-work three-across" style="text-align: center;"><span style="color: #ffffff;"><br></span><a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/PBI%20Front%20Cover.png');" href="/insights/pbireport2022?hsLang=en-us" rel="noopener"><span style="color: #ffffff;">2022 Project Brand Integrity (PBI) Report</span></a><a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/Asia-PacficFraud2021.png');" href="/insights/fraud-snapshot-asia-pacific-2022-0?hsLang=en-us" rel="noopener"><span style="color: #ffffff;">2022 Regional Fraud Snapshot: <br>Asia Pacific</span></a><span style="color: #ffffff;"></span><span style="color: #ffffff;"></span><span></span></div> <p> </p> <h3>2021</h3> <div class="insights-work three-across" style="text-align: center;"><a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/USFraud2021.png');" href="/insights/fraud-benchmark-us-2021?hsLang=en-us" rel="noopener"><span style="color: #ffffff;">2021 US Fraud Benchmark Study</span></a><a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/Asia-PacficFraud2021.png');" href="/insights/fraud-snapshot-asia-pacific-2021?hsLang=en-us" rel="noopener"><span style="color: #ffffff;">2021 Regional Fraud Snapshot: <br>Asia Pacific</span></a><a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/European%20Fraud%20Benchmark%202021_Landscape.png');" href="/insights/europeanfraudbenchmark2021?hsLang=en-us" rel="noopener"><span style="color: #ffffff;">2021 European Fraud Benchmark Study</span></a></div> <div class="insights-work three-across"><a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/DOJ%20Whitepaper.png');" href="/insights/tag-doj-whitepaper?hsLang=en-us" rel="noopener"><span style="color: #ffffff;">Best Practices for Partnering with Law Enforcement</span></a><a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/TAGBSI.png');" href="/insights/ukbrandsafetyconsumersurvey2021?hsLang=en-us" rel=" noopener"><span>2021 UK Brand Safety Consumer Survey</span></a></div> <h3> </h3> <h3>2020</h3> <div class="insights-work three-across"><a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/90%25-01.jpg');" href="/insights/us-fraud-benchmark-research-2020?hsLang=en-us" rel=" noopener"><span>2020 Fraud Benchmark Study</span></a><a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/2020%20German%20Snapshot-1.jpg');" href="/insights/fraud-report-germany-2020?hsLang=en-us" rel=" noopener"><span>2020 Regional Fraud Snapshot: Germany</span></a> <a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/benchmark_2018-690737-edited.jpg');" href="/insights/european-fraud-benchmark-study-2020?hsLang=en-us" rel=" noopener"><span>European Fraud Benchmark Study</span></a></div> <div class="insights-work three-across"><a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/UK%20cover.jpg');" href="/insights/fraud-snapshot-uk-2020?hsLang=en-us" rel=" noopener"><span>Regional Fraud Snapshot: United Kingdom</span></a> <a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/apacresearch.jpg');" href="/insights/fraud-snapshot-asia-pacific-2020?hsLang=en-us" rel=" noopener"><span>Regional Fraud Snapshot: Asia Pacific</span></a> <a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/covid.jpg');" href="/insights/brand-safety-covid19-2020?hsLang=en-us" rel=" noopener"><span>Brand Safety in the COVID-19 Crisis</span></a></div> <div class="insights-work three-across"><a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/threat%20exchange-01-1.jpg');" href="/insights/malvertising-best-practices-2020?hsLang=en-us" rel=" noopener"><span>Changing The Criminal Calculus: Best Practices in the Fight Against Malvertising</span></a><a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/Summit%20Mike.png');" href="https://tag.cdn.spotlightr.com/publish/MTAzODUzNA==" rel="noopener" target="_blank"><span>Research Snapshot: 2020 Fraud Benchmark Study & a Conversation on How TAG Success Is Helping the Brand Safety Institute</span></a> <a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/BSI%20and%20TAG.jpg');" href="/insights/brand-safety-survey-2020?hsLang=en-us" rel="noopener" target="_blank"><span>2020 TAG & BSI Brand Safety Survey</span></a></div> </div> <div class="generic-padding"> <h3>2019</h3> <div class="insights-work three-across"><a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/2019benchmark.jpg');" href="/insights/fraud-benchmark-research-2019?hsLang=en-us" rel=" noopener"><span>Fraud Benchmark Study</span></a> <a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/Redesign%20Stage/malware-1.png');" href="/insights/malware-scanning-brief-2019?hsLang=en-us" rel=" noopener"><span>Malware Scanning Brief</span></a> <a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/German%20Report-2.jpg');" href="/insights/fraud-report-germany-2019?hsLang=en-us" rel=" noopener"><span>Regional Fraud Snapshot: Germany</span></a></div> <div class="insights-work three-across"><a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/Redesign%20Stage/umbrella-bg.jpg');" href="/insights/brand-safety-survey-2019?hsLang=en-us" rel=" noopener"><span>Consumer Perceptions Around Brand Safe Advertising</span></a> <a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/winning.jpg');" href="/insights/winning-against-ad-supported-piracy?hsLang=en-us" rel=" noopener"><span>Winning the Fight Against Ad-Supported Piracy</span></a> <a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/benchmark_2018-690737-edited.jpg');" href="/insights/fraud-benchmark-research-europe-2019?hsLang=en-us" rel=" noopener"><span>European Fraud Benchmark Study</span></a></div> </div> <div class="generic-padding"> <h3>2018</h3> <div class="insights-work three-across"><a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/Redesign%20Stage/fraud-01-1.png');" href="/insights/fraud-benchmark-research-2018?hsLang=en-us" rel=" noopener"><span>TAG Fraud Benchmark Study</span></a><a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/global-standards.jpg');" href="/insights/global-standards-local-markets?hsLang=en-us" rel=" noopener"><span>Global Standards for Local Markets</span></a><a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/BS%20Defined%20Execution%20Challenges.jpg');" href="/insights/brand-safety-execution-challenges?hsLang=en-us" rel=" noopener"><span>Defining Brand Safety: Execution Challenges</span></a></div> <div class="insights-work three-across"><a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/brand-safety-defined-sm.jpg');" href="/insights/defining-brand-safety?hsLang=en-us" rel=" noopener"><span>Defining Brand Safety</span></a></div> </div> <div class="generic-padding"> <h3>2017</h3> <div class="insights-work three-across"><a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/Redesign%20Stage/fraud-01-1.png');" href="/insights/fraud-benchmark-research-2017?hsLang=en-us" rel=" noopener"><span>TAG Fraud Benchmark Study</span></a> <a class="insight" style="background-image: url('https://www.tagtoday.net/hubfs/infringing-sites.png');" href="/insights/measuring-digital-ad-revenue-infringing-sites?hsLang=en-us" rel=" noopener"><span>Measuring digital advertising revenue to Infringing sites</span></a></div> </div> <div class="generic-padding"> <h2>Industry Research</h2> <ul> <li><a href="http://www.ana.net/content/show/id/botfraud-2017" target="_blank" rel="noopener"><span>ANA/White Ops study: The Bot Baseh3ne: Fraud in Digital Advertising</span></a></li> <li><a href="https://www.iab.com/wp-content/uploads/2015/11/IAB_EY_Report.pdf" rel="noopener" target="_blank"><span>IAB US Benchmarking Study: What is an untrustworthy supply chain costing the US digital advertising industry?</span></a></li> </ul> </div> <p> </p></div></span> </div> </div> </div> </div> </div> </div> </div> </div> <div class="footer-container-wrapper"> <div class="footer-container container-fluid"> <div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-global_group " style="" data-widget-type="global_group" data-x="0" data-w="12"> <div class="" data-global-widget-path="generated_global_groups/27628338237.html"><div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span 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