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Features – How Google Search Works

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Google uses its robust systems to present the most helpful information in response to your query."> <meta name="twitter:description" content="Every time you search, there are thousands, sometimes millions, of webpages or other content that might be a match. 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in-effect="" delay-desktop-2="" delay-mobile-2=""> Every year, we see trillions of searches. Google's search features ensure that you get the right information at the right time in the format that's most useful to your query. Sometimes it's a web page, and sometimes it's real-world information like a map or inventory at a local store. </div> <div class="primary-hero__content__images" in-effect="" delay-desktop-3="" delay-mobile-3=""> <div class="asset-wrapper"><video disableremoteplayback="" playsinline="" muted="" autoplay="false" width="1600px" height="1226px" aria-label="Search bar cycling through different formats of results" loop="true" poster="https://lh3.googleusercontent.com/9IFxCJFBpUw9TIx58Q7VMQ5Kvbg-OFvIAx4_vya7PPAr9rjPnjKU7EUXq-9HOO-kkIScjJXYnWSzsy7ZfZVQZ6iZ-OmTu7emnlUhjQ"> <source type="video/mp4" lazy-video="https://storage.googleapis.com/googwebreview.appspot.com/grow-ext-cloud-images-uploads/features-Hero-compressed_F5521462.mp4" lazy-video-disable-inview-play=""> </video></div> </div> </div> </div> </div> <div class="section" id="knowledgeGraph"> <link rel="stylesheet" href="/search/howsearchworks/static/css/partials/image-with-text.css" nonce="mmQBIkfvrd-7scH7yiNoDA"> <div class="image-with-text"> <div class="image-with-text__grid" inview=""> <div class="image-with-text__content"> <div class="image-with-text__content__title" in-effect="" delay-desktop-1="" delay-mobile-1="" role="heading" aria-level="2"> The Knowledge Graph gives instant information on people, places, and things. </div> <div class="image-with-text__content__body" in-effect="" delay-desktop-2="" delay-mobile-2=""> <div class="html-content">The <a href="https://blog.google/products/search/introducing-knowledge-graph-things-not/">Knowledge Graph</a> is our database of more than five billion real-world people, places and things with over 500 billion facts. You can get quick information to questions like “What is the Eiffel Tower?”, “How tall is it?”, “When was it first opened?” and then click to explore across the web.</div> </div> </div> <div class="image-with-text__media" in-effect="" delay-desktop-3=""> <div class="image-with-text__media__images"> <div class="asset-wrapper"><video disableremoteplayback="" playsinline="" muted="" autoplay="false" aria-label="Search bar with query &quot;How tall is the Eiffel Tower&quot; returning result &quot;984 feet&quot;"> <source type="video/mp4" lazy-video="https://storage.googleapis.com/googwebreview.appspot.com/grow-ext-cloud-images-uploads/features2-small-compressed_4F669358.mp4" lazy-video-disable-inview-play=""> </video></div> </div> </div> </div> </div> </div> <div class="section" id="directionsTraffic"> <div class="image-with-text image-with-text--image-left"> <div class="image-with-text__grid" inview=""> <div class="image-with-text__content"> <div class="image-with-text__content__title" in-effect="" delay-desktop-1="" delay-mobile-1="" role="heading" aria-level="2"> Directions and traffic show you the best route — right in Search. </div> <div class="image-with-text__content__body" in-effect="" delay-desktop-2="" delay-mobile-2=""> <div class="html-content">It was always pretty obvious that when people searched on Google for an address — for example “Bushwood Road” — that they didn’t want a link to websites mentioning this street. They most likely wanted to know where it was and how to get there. So, Search contains maps when appropriate that can help you get to where you want to go, or more easily locate local businesses and information.</div> </div> </div> <div class="image-with-text__media" in-effect="" delay-desktop-3=""> <div class="image-with-text__media__images"> <div class="asset-wrapper"><video disableremoteplayback="" playsinline="" muted="" autoplay="false" aria-label="Search bar with query &quot;directions to Bushwood Road&quot; returning a map result"> <source type="video/mp4" lazy-video="https://storage.googleapis.com/googwebreview.appspot.com/grow-ext-cloud-images-uploads/features3-small-compressed_2A94F2B6.mp4" lazy-video-disable-inview-play=""> </video></div> </div> </div> </div> </div> </div> <div class="section" id="directResults"> <div class="image-with-text"> <div class="image-with-text__grid" inview=""> <div class="image-with-text__content"> <div class="image-with-text__content__title" in-effect="" delay-desktop-1="" delay-mobile-1="" role="heading" aria-level="2"> From the current weather to the latest sports scores, useful responses keep you in the know. </div> <div class="image-with-text__content__body" in-effect="" delay-desktop-2="" delay-mobile-2=""> <div class="html-content">Looking for sports scores, stock quotes, weather forecasts, or movie showtimes? Google delivers this to you effortlessly by partnering with specialized information providers. We <a href="https://blog.google/products/search/information-sources-google-search/">license</a> their content to provide useful responses right on the Search results page.</div> </div> </div> <div class="image-with-text__media" in-effect="" delay-desktop-3=""> <div class="image-with-text__media__images"> <div class="asset-wrapper"><video disableremoteplayback="" playsinline="" muted="" autoplay="false" aria-label="Search bar with query &quot;Cobble Hill showtimes&quot; returning movie showtime results"> <source type="video/mp4" lazy-video="https://storage.googleapis.com/googwebreview.appspot.com/grow-ext-cloud-images-uploads/features4-small-compressed_B4EB9E9A.mp4" lazy-video-disable-inview-play=""> </video></div> </div> </div> </div> </div> </div> <div class="section" id="infoLiteracy"> <div class="image-with-text image-with-text--image-left"> <div class="image-with-text__grid" inview=""> <div class="image-with-text__content"> <div class="image-with-text__content__title" in-effect="" delay-desktop-1="" delay-mobile-1="" role="heading" aria-level="2"> We help you find and evaluate high-quality&nbsp;information. </div> <div class="image-with-text__content__body" in-effect="" delay-desktop-2="" delay-mobile-2=""> <div class="html-content">Whether you’re searching for information about health, civics, or even verifying an online retailer before making a purchase - we're committed to helping you find high-quality information online and we’ve created tools to help you evaluate the reliability of information or sources.</div> </div> <div class="image-with-text__content__buttons" in-effect="" delay-desktop-2="" delay-mobile-2=""> <a class="button button--link" href="./../information-quality/"> Learn more about tools to help critically evaluate information online </a> </div> </div> <div class="image-with-text__media" in-effect="" delay-desktop-3=""> <div class="image-with-text__media__images"> <div class="asset-wrapper"><video disableremoteplayback="" playsinline="" muted="" autoplay="false" width="1296px" height="1320px" aria-label="A Search result for rainforest conservation efforts with a green checkmark next to content with a rainforest image"> <source type="video/mp4" lazy-video="https://storage.googleapis.com/googwebreview.appspot.com/grow-ext-cloud-images-uploads/rainforest-compressed_4501A9C7.mp4" lazy-video-disable-inview-play=""> </video></div> </div> </div> </div> </div> </div> <div class="section" id="featuredSnippets"> <div class="image-with-text"> <div class="image-with-text__grid" inview=""> <div class="image-with-text__content"> <div class="image-with-text__content__title" in-effect="" delay-desktop-1="" delay-mobile-1="" role="heading" aria-level="2"> Featured Snippets highlight helpful content. </div> <div class="image-with-text__content__body" in-effect="" delay-desktop-2="" delay-mobile-2=""> <div class="html-content"><a href="https://support.google.com/websearch/answer/9351707">Featured snippets</a> are where we prominently display a page's description — what we call a "snippet. We use this format when our systems determine it might help people more easily discover what they’re seeking, both from the description and when they click on the link to read the page itself. It’s especially helpful for those on mobile or searching by voice.</div> </div> </div> <div class="image-with-text__media" in-effect="" delay-desktop-3=""> <div class="image-with-text__media__images"> <div class="asset-wrapper"><video disableremoteplayback="" playsinline="" muted="" autoplay="false" aria-label="Search bar with query &quot;Date 21st amendment passed&quot; returning result &quot;December 5, 1933&quot;"> <source type="video/mp4" lazy-video="https://storage.googleapis.com/googwebreview.appspot.com/grow-ext-cloud-images-uploads/features5-small-compressed_9A111E8F.mp4" lazy-video-disable-inview-play=""> </video></div> </div> </div> </div> </div> </div> <div class="section" id="familySafety"> <div class="image-with-text image-with-text--image-left"> <div class="image-with-text__grid" inview=""> <div class="image-with-text__content"> <div class="image-with-text__content__title" in-effect="" delay-desktop-1="" delay-mobile-1="" role="heading" aria-level="2"> Our tools for kids &amp; families help make Search safer for everyone. </div> <div class="image-with-text__content__body" in-effect="" delay-desktop-2="" delay-mobile-2=""> <div class="html-content">One of the most important parts of being a kid is asking questions. That’s why we provide tools like content filters and supervision controls to help Google Search be a place the whole family can confidently search for new information.</div> </div> <div class="image-with-text__content__buttons" in-effect="" delay-desktop-2="" delay-mobile-2=""> <a class="button button--link" href="./../family-safety/"> Learn more about family safety </a> </div> </div> <div class="image-with-text__media" in-effect="" delay-desktop-3=""> <div class="image-with-text__media__images"> <div class="asset-wrapper"><video disableremoteplayback="" playsinline="" muted="" autoplay="false" width="1600px" height="1628px" aria-label="A Search bar with the query &quot;octopus facts&quot;"> <source type="video/mp4" lazy-video="https://storage.googleapis.com/googwebreview.appspot.com/grow-ext-cloud-images-uploads/features_12–Family_Safety-compressed_05552DA9.mp4" lazy-video-disable-inview-play=""> </video></div> </div> </div> </div> </div> </div> <div class="section" id="exploreDiscover"> <div class="image-with-text image-with-text--blue"> <div class="image-with-text__grid" inview=""> <div class="image-with-text__content"> <div class="image-with-text__content__title" in-effect="" delay-desktop-1="" delay-mobile-1="" role="heading" aria-level="2"> Discover helps you explore your interests even more. </div> <div class="image-with-text__content__body" in-effect="" delay-desktop-2="" delay-mobile-2=""> <div class="html-content">Even when you don’t have a specific query in mind, you still may want to be inspired by the things you care most about. That’s why we built Discover. Found in the Google app, on Android home screens, and on Google’s mobile homepage, Discover is a personalized feed that helps you explore content tailored to your interests. 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