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online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/channels"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell across channels<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach millions of shoppers and boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/pos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/markets"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/payments"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Accept online payments<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Set up forms of payment</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/shipping"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ship orders faster<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/capital"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Secure business funding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Capital</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/uk/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/uk/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/uk/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/topics/guides"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/editions"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">New, innovative Shopify products</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/topics/founder-stories"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/how-to-build-a-brand"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/marketing-plan"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/ecommerce-seo-beginners-guide"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/topics/social-media-optimization"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/how-to-scale-small-business"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/tools/qr-code-generator"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/uk/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" 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tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/uk/blog/how-to-start-dropshipping"/><meta itemProp="dateModified" content="2024-11-15T06:00:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/uk/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/uk/blog/topics/source-products" class="no-underline hover:text-link-light-hover topic-link">Source Products</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">How To Start a Dropshipping Business: 9-Step Guide (2025)</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Dropshipping is a low-risk way to sell products online. Follow these nine essential steps to start your dropshipping website.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/uk/blog/authors/corey-ferreira" class="no-underline" itemProp="url"><span itemProp="name">Corey Ferreira</span></a></span></div><div class="text-body-sm text-shade-50">Last updated <time>15 Nov 2024</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/dropshipping-trucks_506f1d89-382a-4690-bc8d-7df611376d6b.png?v=1729280585&originalWidth=1848&originalHeight=782" alt="Transport trucks that could be used by dropshipping suppliers." loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0070/7032/articles/dropshipping-trucks_506f1d89-382a-4690-bc8d-7df611376d6b.png?v=1729280585&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/dropshipping-trucks_506f1d89-382a-4690-bc8d-7df611376d6b.png?v=1729280585&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/dropshipping-trucks_506f1d89-382a-4690-bc8d-7df611376d6b.png?v=1729280585&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/dropshipping-trucks_506f1d89-382a-4690-bc8d-7df611376d6b.png?v=1729280585&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0070/7032/articles/dropshipping-trucks_506f1d89-382a-4690-bc8d-7df611376d6b.png?v=1729280585&originalWidth=1848&originalHeight=782&width=1000 1000w, 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class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><style></style><details class="border-y border-shades-30 text-center mb-4 group"><summary data-click-enabled="true" class="hover:cursor-pointer py-6 font-aktivgroteskextended list-none flex gap-x-2 text-2xl text-black font-medium items-center" data-component-name="blog-show-ai-summary-button"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="26" viewBox="0 0 25 26" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M17.0155 6.98714C18.5259 8.11995 19.3202 9.52621 19.5155 10.646H20.0623C20.1535 10.0861 20.4009 9.47412 20.8175 8.81006C21.6509 7.49496 23.3306 6.20589 24.7759 5.90641V5.35954C24.0597 5.20329 23.3566 4.87777 22.6795 4.396C21.2993 3.41943 20.2837 1.9611 20.0623 0.645996H19.5155C19.3853 1.3361 19.0858 2.00016 18.617 2.67725C17.6925 4.01839 16.2472 5.00798 14.7759 5.35954V5.90641C15.5181 6.06266 16.2733 6.42725 17.0155 6.98714ZM4.128 18.9102C6.912 20.9982 8.376 23.5902 8.736 25.6542H9.744C9.912 24.6222 10.368 23.4942 11.136 22.2702C12.672 19.8462 15.768 17.4702 18.432 16.9182V15.9102C17.112 15.6222 15.816 15.0222 14.568 14.1342C12.024 12.3342 10.152 9.64617 9.744 7.22217H8.736C8.496 8.49417 7.944 9.71817 7.08 10.9662C5.376 13.4382 2.712 15.2622 0 15.9102V16.9182C1.368 17.2062 2.76 17.8782 4.128 18.9102Z" fill="black"></path></svg>AI Summary<svg xmlns="http://www.w3.org/2000/svg" width="24" height="25" viewBox="0 0 24 25" fill="none" class="ml-auto"><path d="M18 9.89014L12 15.8901L6 9.89014" stroke="black" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path></svg></summary><div class="text-left mt-2 mb-3 text-lg text-shades-70 border-l-2 border-blog-highlight pl-4"> <p>Choosing the right products to sell is crucial for dropshipping success. Focus on high-demand categories such as apparel, beauty, kitchen, and baby products to drive sales. Utilize platforms like AliExpress and Amazon to explore trending items, and leverage marketing strategies like TikTok to promote your business effectively. The key takeaway: Start small and learn the ropes, then scale to bigger-ticket items that can lead to impressive profits with lower risks.</p> </div><div class="bg-marketingBg p-6 flex mb-6 justify-between"><div class="text-left max-w-96"><h3 class="!text-xl !font-semibold !mt-0 !mb-2">Start selling with Shopify today</h3><p class="!text-sm !my-0">Start your free trial with Shopify today—then use these resources to guide you through every step of the process.</p></div><a href="https://accounts.shopify.com/store-create?language=en&locale=en-GB&signup_page=https%3A%2F%2Fwww.shopify.com%2Fuk%2Fblog%2Fhow-to-start-dropshipping&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled !text-white" data-component-name="button" target="" type="link">Start free trial</a></div></details> <p>Starting a dropshipping business is an accessible path to entrepreneurship. When a customer orders from your dropshipping store, the supplier ships the product directly, so you don’t need to hold inventory and overhead costs stay low.</p> <p>Follow these nine steps to get your dropshipping business off the ground.</p> <h2 id="howto">How to start a dropshipping business</h2> <ol> <li><a href="#1">Decide if dropshipping is the right business model</a></li> <li><a href="#2">Choose a dropshipping niche</a></li> <li><a href="#3">Research competitors</a></li> <li><a href="#4">Choose a supplier</a></li> <li><a href="#5">Select products and set prices</a></li> <li><a href="#6">Build an ecommerce store</a></li> <li><a href="#7">Decide on a business structure</a></li> <li><a href="#8">Set up finances</a></li> <li><a href="#9">Market your dropshipping business</a></li> </ol> <h3 id="1">1. Decide if dropshipping is the right business model</h3> <p><a href="/uk/blog/what-is-dropshipping">Dropshipping</a> is just one way to run an online store. Before diving in, take time to ensure it’s the right business model for your goals.</p><div id="text-cta" class="hidden lg:block"></div> <p>Typically, dropshipping is suited to people with marketing skills who want to run a store with minimal upfront investment. Since you don’t need to stock products, it’s possible to start with just a laptop and an internet connection.</p> <p>However, this accessibility comes with tradeoffs. Dropshippers tend to have less control over the goods in their catalog, and because other retailers are likely to sell the same products, competition can be tough.</p> <p>If you plan to focus on marketing and aren’t looking to build your business around a flagship product, then <a href="/uk/blog/is-dropshipping-worth-it">dropshipping could work for you</a>.</p> <h3 id="2">2. Choose a dropshipping niche</h3> <p>A niche is a segment of a market. You can target a niche with your store, brand, and product selection.</p> <p>Selecting a <a href="/uk/blog/dropshipping-niches">dropshipping niche</a> helps you identify a target audience. With specific customers in mind, it’s easier to search for <a href="/uk/blog/best-dropshipping-products">products to dropship</a>.</p> <p>There are two general methods for <a href="/uk/blog/6187532-dont-follow-your-passion-a-smarter-way-to-find-a-product-to-sell">choosing a niche</a>:</p> <ol> <li>Select a niche that you’re knowledgeable or passionate about.</li> <li>Select a niche based on market demand.</li> </ol> <p>The aim of the second method is to find niches with high customer interest but low competition. Dropshippers assess market demand through keyword and product research.</p> <h4>Finding a niche with keyword research</h4> <p><a href="/uk/blog/keyword-research-tools">Keyword research</a> shows you what people are searching for online.</p> <p>Tools like <a href="https://trends.google.com/trends/" rel="nofollow noopener noreferrer" target="_blank">Google Trends</a>, <a href="https://www.facebook.com/business/insights/tools/audience-insights" rel="nofollow noopener noreferrer" target="_blank">Facebook Audience Insights</a>, and <a href="https://keywordseverywhere.com/" rel="nofollow noopener noreferrer" target="_blank">Keywords Everywhere</a> reveal popular product-related searches that your online store might serve.</p> <p>When assessing search demand, look at historic interest as well as <a href="/uk/blog/google-search-volume">search volume</a> to find a niche with sustained or increasing popularity.</p> <figure><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/dropshipping-trend.png?v=1716472396" alt="Google trends line graph shows increasing searches for the term “ebike” over the past five years." loading="lazy"> <figcaption>Interest in “ebikes” over five years. <a href="https://trends.google.com/trends/explore?date=today%205-y&q=ebikes&hl=en" rel="nofollow noopener noreferrer" target="_blank"><em>Google Trends</em></a></figcaption> </figure> <p>For example, <a href="https://ebikegeneration.com/" rel="nofollow noopener noreferrer" target="_blank">eBike Generation</a> founder John Murphy used keyword research to build a $3 million dropshipping company, by identifying an underserved niche: <a href="/uk/blog/ebike-generation-dropshipping">ebikes for hunters</a>.</p> <h4>Finding a niche with product research</h4> <p><a href="/uk/blog/product-research">Product research</a> helps you discover <a href="/uk/blog/trending-products">trending products</a> and understand consumer tastes for different product categories.</p> <p>Dropshipping apps like <a href="https://apps.shopify.com/dsers">DSers</a> let you see product order volume on marketplaces such as AliExpress to gauge the potential size of your business.</p> <p>Use both types of research together to build a full picture of a dropshipping niche. Consumer habits change rapidly, so perform regular check-ins on keyword trends and product popularity.</p> <p>To align your business with product availability, you could also decide to choose your dropshipping supplier before you select a niche.</p> <h3 id="3">3. Research competitors</h3> <p><a href="/uk/blog/competitive-analysis">Competitor analysis</a> helps when starting a dropshipping business. Spend time gathering information about rival stores in your niche.</p> <p>By observing what your competitors, especially other dropshippers, are offering, you can identify potential products and marketing strategies. Review product pages and <a href="/uk/blog/social-media-advertising">social media ads</a> to see what appeals to customers.</p> <p>Conduct thorough competitor research with these tasks:</p> <ul> <li>Run a Google search</li> <li>Use competitor analysis tools</li> <li>Browse social media</li> <li>Check marketplaces</li> </ul> <h4>Run a Google search</h4> <p>Start by searching for keywords relevant to your niche to see which businesses appear. For example, if you’re starting a dropshipping business in the pet supplies niche, you might search for “pet toys,” “pet food,” or “pet brushes.”</p> <p>Look closely to see which businesses consistently show up in the search results. These are likely your main competitors for organic search audiences. For more in-depth insights, try an <a href="/uk/blog/free-seo-tools">SEO tool</a>.</p> <p>You may find top-ranked competitors optimize their content for <a href="/uk/blog/long-tail-keywords">long-tail keywords</a>, which are longer, more specific phrases that customers are searching for.</p> <p>Long-tail keywords have less competition, making them a strategic target for smaller dropshipping websites.</p> <p>For example, your competitor analysis might reveal the keyword “dog collars” is contested by large retailers, while “LED dog collars” has less competition—and “LED dog collars for small dogs” has room for your new business.</p> <h4>Use competitor analysis tools</h4> <p>Competitor analysis tools are another way to find insights into rivals’ strategies. Uncover data by monitoring traffic sources, visitor counts, and social media engagement.</p> <p>For instance, if you find a competitor relies heavily on paid ads, you could consider a rival campaign, or invest more in SEO content. If they’re active on a social platform you’ve overlooked, starting a channel might be beneficial.</p> <h4>Browse social media</h4> <p>Follow competitors’ social media pages to understand how they engage with followers. Pay attention to the types of posts that generate the most likes, comments, and shares.</p> <p>For example, if a competitor in your pet supplies niche is going viral with DIY grooming videos, consider creating similar content. Also, watch for any gaps—perhaps there’s underserved demand for content on pet wellness tips.</p> <h4>Check marketplaces</h4> <p>Sellers within your niche on marketplace platforms like <a href="/uk/blog/ebay-dropshipping">eBay</a>, <a href="/uk/blog/amazon-dropshipping">Amazon</a>, and <a href="/uk/blog/etsy-dropshipping">Etsy</a> also offer insights.</p> <p>Note how many listings exist for similar products. If the market looks saturated, consider how you might differentiate your product listings, either by reducing your prices or offering a premium <a href="/uk/blog/13251973-creative-ways-to-improve-ecommerce-customer-experience-that-also-boost-loyalty-and-sales">customer experience</a> that’s not possible through a marketplace.</p> <p>Track all your competitor research in a spreadsheet to make it easy to search and reference your findings.</p> <div data-guide="competitive" data-guide-image="https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_116354_Binoculars_v01.gif" data-component-name="blog-CTA-competitive"></div> <h3 id="4">4. Choose a supplier</h3> <p>A <a href="/uk/blog/dropshipping-suppliers">dropshipping supplier</a> sources and manages inventory, accepts orders and payments, and organizes shipping to customer addresses.</p> <p>With such core responsibilities, your choice of supplier will have a large impact on the success of your dropshipping business.</p> <p>Depending on your niche and the products you sell, you might work with a single supplier, or partner with multiple suppliers using a supplier directory.</p> <p>Popular supplier directory <a href="https://apps.shopify.com/categories/finding-products-product-sourcing-dropshipping">apps</a> automatically connect your store with a large network of dropshipping suppliers.</p> <p>For example, the <a href="https://apps.shopify.com/dsers">DSers app</a> lets Shopify users <a href="/uk/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress">dropship from AliExpress</a>, the global marketplace.</p> <figure><img alt="An admin panel shows a selection of fridge magnets available to dropship from AliExpress." src="https://cdn.shopify.com/s/files/1/0070/7032/files/dsers-app.png?v=1716472397" loading="lazy"> <figcaption><em>DSers</em></figcaption> </figure> <h3 id="5">5. Select products and set prices</h3> <p>The products in your store are dictated by your supplier’s inventory. You’ll encounter many of the same products in rival dropshipping stores, so it’s important to curate a selection that resonates with your niche audience.</p> <p>A well-chosen product catalog creates opportunities for <a href="/uk/blog/upselling-and-cross-selling">cross-selling</a>, where shoppers add additional items to their shopping carts.</p> <p>When picking products from an app or marketplace, study reviews from other sellers, as well as the supplier’s performance history. Once you have a shortlist, order product samples to assess quality and consistency.</p> <p>If your strategy includes partnering with overseas suppliers, consider choosing products eligible for expedited mailing services such as <a href="/uk/blog/epacket-delivery-explained-everything-you-need-to-know-about-epacket-shipping">ePacket shipping</a> from China. This can significantly cut down delivery times.</p> <h4>Pricing your dropshipping products</h4> <p>Whether it’s electronics, clothing, or toys, you will need a <a href="/uk/blog/pricing-strategies">pricing strategy</a> that keeps your dropshipping business sustainable and allows you to make a profit from each sale.</p> <p>No matter the price point, set a <a href="/uk/blog/what-is-profit-margin">profit margin</a> for every product by calculating your costs, including the price paid to the supplier and other operating expenses. Balance this against the price of similar products in the market to ensure your store is competitive.</p> <h3 id="6">6. Build an ecommerce store</h3> <figure><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/product-image_bf21a9c5-b23b-4fd9-9de6-42e46f13d90c.png?v=1716472396" alt="A sneaker store with large product images and sans-serif font designed using Shopify’s store builder." class="“block" loading="lazy"> <figcaption>Check out Shopify's <a href="/uk/website/builder">store builder</a>.</figcaption> </figure> <p>Your online store is a hub for your dropshipping business, showcasing your product catalog and giving customers a way to buy goods. It’s also the destination for traffic from your social media ads.</p> <p>Beyond product pages, your store can feature content to enhance the customer experience. This includes product reviews, user guides, buying guides, and relevant blog posts. Additional content not only helps customers make decisions, but also <a href="/uk/blog/ecommerce-seo-beginners-guide">improves store visibility</a> in search engine results.</p> <p><a href="/uk/online">Shopify’s store builder</a> comes with the internet’s best-converting checkout and flexible design options. Customize your store’s appearance with <a href="https://themes.shopify.com">professionally designed themes</a> that fit your brand.</p> <p>Adding a dropshipping app to your Shopify store simplifies product management and order processing. Popular apps include:</p> <ul> <li> <a href="https://apps.shopify.com/dsers">DSers</a>, for syncing with AliExpress.</li> <li> <a href="https://apps.shopify.com/autods">AutoDS</a>, for AI-assisted analysis of the latest product trends.</li> <li> <a href="https://apps.shopify.com/zendrop">Zendrop</a>, featuring more than a million products.</li> <li> <a href="https://apps.shopify.com/spocket">Spocket</a>, with suppliers from the US, Europe, Brazil, and India.</li> </ul> <h4>Use AI to enhance product pages</h4> <p><a href="/uk/magic">AI is built into every Shopify store</a> to help you manage products and sell more effectively. Use AI to enhance product listings with content that goes beyond the basic information provided by your supplier.</p> <p>Share a few keywords with Shopify Magic to <a href="/uk/blog/ai-product-descriptions">generate product descriptions</a> that outshine competitors, with SEO-friendly language that’s suited to your target audience.</p> <p>Transform the product photos you receive from a supplier into distinctive, branded images with unique backgrounds, through AI-enhanced image editing. Original visuals differentiate your product pages from competitors.</p> <p>Click the stars icon whenever it appears in the Shopify Admin to harness the power of Shopify Magic for your dropshipping store.</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">Dropshipping with Shopify Collective</p> <p>Connect with US-based Shopify brands to easily sell their products. Use Shopify Collective to curate items from like-minded stores and ship them directly to your customers.</p> <a class="marketing-button marketing-button--small" href="/uk/collective/retailer" target="_blank">Learn more</a> </div> <h3 id="7">7. Decide on a business structure</h3> <p>Writing a <a href="/uk/blog/business-plan">business plan</a> and creating a legal entity are key initial steps in setting up your dropshipping business for the long term.</p> <p>Three common business structures for a dropshipping business are:</p> <ul> <li>Sole proprietorship</li> <li>Limited liability company</li> <li>C corporation</li> </ul> <h4>Sole proprietorship</h4> <p>A <a href="/uk/blog/how-to-start-a-sole-proprietorship">sole proprietorship</a> is run by one person and doesn’t require complex paperwork or additional tax filings. This makes it a popular business structure for dropshippers who want to keep things simple and affordable.</p> <p>However, sole proprietorships offer no protection of personal assets if the business runs into legal trouble.</p> <h4>Limited liability company (LLC)</h4> <p>Setting up a dropshipping business as a <a href="/uk/blog/what-is-an-llc">limited liability company</a> keeps personal finances separate from the business, which is not only safer but also makes accounting clear.</p> <p><a href="/uk/blog/sole-proprietorship-vs-llc">Compared to a sole proprietorship</a>, LLCs offer flexible tax benefits, which might help you save money. But you’ll need to comply with additional filing requirements and pay incorporation fees.</p> <h4>C corporation</h4> <p>Many large businesses are set up as <a href="/uk/blog/what-is-a-c-corporation">C corporations</a> due to the extensive liability protection. C corps are often expensive to incorporate and are subject to double taxation, as income doesn’t pass directly to the shareholders.</p> <p>Before choosing a business structure, it’s advisable to consult with a lawyer to understand the best fit for your situation.</p> <h5>Apply for an EIN</h5> <p>Most US businesses need an employer identification number (EIN), serving as a Social Security number for your business. An EIN is necessary for filing taxes, applying for wholesale dropshipping accounts, opening a bank account, and other business activities.</p> <p><a href="https://www.irs.gov/businesses/small-businesses-self-employed/apply-for-an-employer-identification-number-ein-online" rel="nofollow noopener noreferrer" target="_blank">Apply for a free EIN online</a> through the IRS.</p> <h3 id="8">8. Set up finances</h3> <p>Separating your personal banking from your dropshipping business helps simplify accounting and keeps your business’s financial health visible.</p> <p>Consider these basic financial tasks:</p> <h4>Open a business checking account</h4> <p>Open a business bank account to deposit revenue. A dedicated account for your dropshipping store makes <a href="/uk/blog/15334373-small-business-accounting-101-ten-steps-to-get-your-startup-on-track">tracking income and expenses</a> easier and ensures financial transparency.</p> <h4>Apply for a business credit card</h4> <p>Consider getting a <a href="/uk/blog/business-credit-cards">business credit card</a> to pay for product orders, software subscriptions, ad fees, and other expenses. This helps keep your personal and business expenses separate and can also earn you rewards if you choose a card with benefits.</p> <h4>Check local business license requirements</h4> <p>Even if you operate from home, your city might require a <a href="/uk/blog/business-license">business license</a>. The requirements can vary, so checking with your local government is essential to ensure you comply with all local laws.</p> <h4>Collect sales tax</h4> <p>Collect sales tax if your business operates in a state that requires it. You generally don’t need to collect sales tax for orders outside your state, though it’s prudent to stay updated on the latest rules.</p> <p>If your state does charge sales tax, be prepared to <a href="https://help.shopify.com/en/manual/taxes/us">collect taxes from eligible customers</a>.</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">Manage sales tax from Shopify</p> <p>Shopify Tax puts sales tax insights and collection in your control and makes everything manageable from your Shopify admin.</p> <a class="marketing-button marketing-button--small" href="/uk/tax?itcat=coreblog&itterm=shopify-tax-cta" target="_blank">Learn more</a> </div> <h3 id="9">9. Market your dropshipping business</h3> <p>Once your dropshipping store is live, turn your attention to marketing. An active marketing strategy that brings traffic to your store will give your dropshipping business the <a href="/uk/blog/dropshipping-success">best chance of success</a>.</p> <p>Develop a strategy for these <a href="/uk/blog/marketing-channels">marketing channels</a>:</p> <ul> <li>Paid ads</li> <li>Influencer marketing</li> <li>Content marketing</li> <li>Communities</li> <li>Mobile marketing</li> <li>Email marketing</li> </ul> <h4>Paid ads</h4> <p>Experiment with <a href="/uk/blog/facebook-ads">ads on Facebook</a>, Instagram, TikTok, YouTube, and Google. Social media ads help increase your brand’s reputation among related audiences, while Google Ads target consumers with specific buying intentions.</p> <p><a href="/uk/blog/google-ads-vs-facebook-ads">Testing ads on both platforms</a> can help you determine the most effective approach.</p> <h4>Influencer marketing</h4> <p>Collaborating with <a href="/uk/blog/marketing-campaign-influencer">influencers</a> on platforms like TikTok and Instagram can help extend your reach and credibility, potentially leading to increased sales.</p> <p>Use <a href="/uk/collabs/find-influencers">Shopify Collabs</a> to connect with influencers in your niche and pay them using a performance-based <a href="/uk/blog/affiliate-marketing">affiliate marketing</a> model.</p> <h4>Content marketing</h4> <p>Developing a content marketing strategy can enhance your brand’s visibility. Consider <a href="/uk/blog/how-to-start-a-blog">starting a blog</a>, making instructional videos, or <a href="/uk/blog/34911301-how-to-start-a-podcast-the-ultimate-step-by-step-podcasting-guide">launching a podcast</a> related to your niche. Good content can keep customers engaged post purchase.</p> <h4>Communities</h4> <p>Get involved with groups of people who are passionate about your niche. Participating in discussions on platforms like Reddit and Facebook Groups can build trust and foster relationships—as long as you’re not overly sales-focused.</p> <h4>Mobile marketing</h4> <p>If you can generate a list of subscribers, <a href="/uk/blog/sms-marketing">SMS (text message) marketing</a> strategies tend to receive high engagement levels. Consider creating a VIP group chat, offering live chat support, or sending messages with limited-time <a href="/uk/blog/promotion-code">promo codes</a>.</p> <h4>Email marketing</h4> <p><a href="/uk/blog/email-campaign">Email marketing</a> helps maintain relationships with customers after they exit your website. Sending personalized emails with promotions and useful information can encourage repeat business.</p> <h2 id="mistakes">Dropshipping mistakes to avoid</h2> <p>Like any retail business, running a dropshipping store comes with challenges. Avoid these <a href="/uk/blog/sunyez-dropshipping-mistakes">common dropshipping pitfalls</a> to keep your business growing:</p> <h3>Ignoring sales data</h3> <p>A common error among new dropshippers is not paying close attention to what their sales data is telling them.</p> <p>Continually monitor sales, and don’t be afraid to pivot your store to optimize for profit. Regularly check:</p> <ul> <li>Which products are selling well and which aren’t.</li> <li>How much money you’re making from ads.</li> <li>Which products are giving you the best profit.</li> <li>How trends in sales are changing over time.</li> <li>Where your customers are coming from and what devices they use.</li> </ul> <h3>Skipping SEO</h3> <p>Whether your customers find you via Google or social media, your online visibility is crucial, as it directly influences traffic and sales.</p> <p>As a result, not working on your website’s <a href="/uk/blog/seo-checklist-online-store">search engine optimization</a> can limit your growth. Be sure to focus on:</p> <ul> <li>Creating original, helpful content for product pages.</li> <li>Improving your website’s loading speed.</li> <li>Making your website <a href="/uk/blog/mobile-seo">easy to use on mobile devices</a>.</li> </ul> <p>Shopify stores come with fast loading and responsive page design. Use <a href="https://search.google.com/search-console/about" rel="nofollow noopener noreferrer" target="_blank">Google Search Console</a> to see how your website performs and find areas for improvement.</p> <h3>Not planning for growth</h3> <p>Not preparing to grow can bottleneck your business. Build your store to accommodate next year’s order volume, not today’s. Avoid limitations such as:</p> <ul> <li> <strong>Relying on one supplier.</strong> Always look for alternatives to mitigate risks and keep products in stock.</li> <li> <strong>Manually handling orders.</strong> Use a dropshipping app that automates order processing.</li> </ul> <p>A benefit of dropshipping is the ability to accept increasingly large order volumes without significant investment. Have the systems in place to handle more orders when they arrive.</p> <h3>Neglecting unhappy customers</h3> <p>While dropshippers don’t deal with inventory directly, they are the primary touchpoint for <a href="/uk/blog/what-is-customer-service">customer support</a>. Failing to focus on customers, especially those with complaints, can lead to negative reviews and high return rates.</p> <p>To enhance your customer experience:</p> <ul> <li>Create accurate product descriptions</li> <li>Provide clear contact information</li> <li>Respond to every customer question and concern</li> <li>Manage returns and refunds quickly, before reaching out to the supplier</li> </ul> <p>The latest <a href="/uk/blog/ai-customer-service">customer service AI tools</a> and chatbots give you the power to answer customers immediately.</p> <div class="relative aspect-video mb-8"><div data-component="youtube-facade" data-src="https://www.youtube.com/embed/ddeMiAG9G7o?si=0xSH-_HTyoSPYtw5" class="absolute inset-0 w-full h-full"></div></div> <h2>Start your dropshipping business in 2025</h2> <p>With Shopify, starting a dropshipping business has never been easier.</p> <p><a href="https://accounts.shopify.com/store-create">Start your free trial today</a> to build a store and connect a popular dropshipping app—or sell products from known brands with <a href="/uk/collective/retailer">Shopify Collective</a>.</p> <hr class="solid"> <p>From first-time sellers to global retailers, Shopify works for everyone. <a href="/uk/pricing">See plans and pricing</a>.</p> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/uk/blog/product-sourcing-apps">How To Source Products To Sell Online</a></li><li class="mt-2"><a href="/uk/blog/dropshipping-websites">The 9 Best Dropshipping Websites for Your Online Store</a></li><li class="mt-2"><a href="/uk/blog/product-ideas">Product Ideas: 17 Places To Find Profitable Products</a></li><li class="mt-2"><a href="/uk/blog/dropshipping-tips">10 Dropshipping Tips To Boost Your Business</a></li><li class="mt-2"><a href="/uk/blog/what-is-shopify">What is Shopify and How Does it Work?</a></li><li class="mt-2"><a href="/uk/blog/online-business-ideas">25+ Ideas for Online Businesses To Start Now (2024)</a></li><li class="mt-2"><a href="/uk/blog/passive-income-ideas">30 Best Passive Income Ideas To Build Your Wealth (2024)</a></li><li class="mt-2"><a href="/uk/blog/affiliate-marketing">What Is Affiliate Marketing and How to Get Started</a></li><li class="mt-2"><a href="/uk/blog/print-on-demand-shirts">Print on Demand Shirts- A Quickstart Guide</a></li><li class="mt-2"><a href="/uk/blog/is-dropshipping-worth-it">Is Dropshipping Worth It in 2024?</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemtype="https://schema.org/FAQPage" itemscope=""> <h2>How to start dropshipping FAQ</h2> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">How do I start a dropshipping business?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <ol> <li> <strong>Identify a niche:</strong> Select a specific market to target.</li> <li> <strong>Research competitors:</strong> Analyze what businesses in your niche are successful and why.</li> <li> <strong>Choose a dropshipping supplier:</strong> Partner with a reliable supplier that stocks products you want to sell.</li> <li> <strong>Create an online store:</strong> Design and build an ecommerce website to showcase your products.</li> <li> <strong>Market your business:</strong> Use social media ads and engaging content to attract customers.</li> </ol> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">How do I find the best products for dropshipping?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>To identify the best products for your dropshipping business, start by choosing a niche with high demand but low competition. Research trends and customer interests using tools like Google Trends, and analyze market data to determine profitable products.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Is dropshipping really profitable?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Dropshipping can be a profitable business because sellers are not responsible for shipping or manufacturing. There are many dropshippers who earn more than <a href="https://www.oberlo.com/blog/from-bank-employee-to-dropshipper" rel="nofollow noopener noreferrer" target="_blank">$100,000 per year</a>. However, because of the accessibility of starting a dropshipping business, competition among dropshippers is often fierce, limiting potential profit margins.</p> </div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/uk/blog/authors/corey-ferreira" class="no-underline" itemProp="url"><span itemProp="name">Corey Ferreira</span></a></span></div><div class="text-body-sm text-shade-50">Last updated <time>15 Nov 2024</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold text-xs font-aktivgroteskextended uppercase mt-4 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Ferreira","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"id":"gid://shopify/Article/383679234082","handle":"how-to-start-dropshipping","title":"How To Start a Dropshipping Business: 9-Step Guide (2025)","publishedAt":"2024-11-15T06:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/dropshipping-trucks_506f1d89-382a-4690-bc8d-7df611376d6b.png?v=1729280585","altText":"Transport trucks that could be used by dropshipping suppliers.","width":1848,"height":782},"tags":["Most Read","Source Products"],"contentHtml":"\u003cstyle\u003e\u003c!--\nhr.solid {border-top: 1px solid #cccccc;}\n--\u003e\u003c/style\u003e\n\u003caisummary\u003e\n \u003cp\u003eChoosing the right products to sell is crucial for dropshipping success. Focus on high-demand categories such as apparel, beauty, kitchen, and baby products to drive sales. Utilize platforms like AliExpress and Amazon to explore trending items, and leverage marketing strategies like TikTok to promote your business effectively. The key takeaway: Start small and learn the ropes, then scale to bigger-ticket items that can lead to impressive profits with lower risks.\u003c/p\u003e\n\u003c/aisummary\u003e\n\u003cp\u003eStarting a dropshipping business is an accessible path to entrepreneurship. When a customer orders from your dropshipping store, the supplier ships the product directly, so you don’t need to hold inventory and overhead costs stay low.\u003c/p\u003e\n\u003cp\u003eFollow these nine steps to get your dropshipping business off the ground.\u003c/p\u003e\n\u003ch2 id=\"howto\"\u003eHow to start a dropshipping business\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eDecide if dropshipping is the right business model\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eChoose a dropshipping niche\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eResearch competitors\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eChoose a supplier\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eSelect products and set prices\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eBuild an ecommerce store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eDecide on a business structure\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eSet up finances\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eMarket your dropshipping business\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cdiv data-related-article-block=\"true\"\u003e\u003c/div\u003e\n\u003cdiv data-related-article-image=\"https://cdn.shopify.com/s/files/1/0070/7032/articles/image7_a840b098-61a9-4964-adc1-73b1b54cbdb1.png?v=1729266642\" data-related-article-description=\"Discover three easy ways to start dropshipping on Shopify, each suited to different experience levels and business goals.\" data-related-article-title=\"How to Dropship on Shopify (2025)\" data-related-article-link=\"dropshipping-guide\" data-related-article-block=\"true\"\u003e\u003c/div\u003e\n\u003ch3 id=\"1\"\u003e1. Decide if dropshipping is the right business model\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/what-is-dropshipping\"\u003eDropshipping\u003c/a\u003e is just one way to run an online store. Before diving in, take time to ensure it’s the right business model for your goals.\u003c/p\u003e\n\u003cp\u003eTypically, dropshipping is suited to people with marketing skills who want to run a store with minimal upfront investment. Since you don’t need to stock products, it’s possible to start with just a laptop and an internet connection.\u003c/p\u003e\n\u003cp\u003eHowever, this accessibility comes with tradeoffs. Dropshippers tend to have less control over the goods in their catalog, and because other retailers are likely to sell the same products, competition can be tough.\u003c/p\u003e\n\u003cp\u003eIf you plan to focus on marketing and aren’t looking to build your business around a flagship product, then \u003ca href=\"/blog/is-dropshipping-worth-it\"\u003edropshipping could work for you\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"2\"\u003e2. Choose a dropshipping niche\u003c/h3\u003e\n\u003cp\u003eA niche is a segment of a market. You can target a niche with your store, brand, and product selection.\u003c/p\u003e\n\u003cp\u003eSelecting a \u003ca href=\"/blog/dropshipping-niches\"\u003edropshipping niche\u003c/a\u003e helps you identify a target audience. With specific customers in mind, it’s easier to search for \u003ca href=\"/blog/best-dropshipping-products\"\u003eproducts to dropship\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eThere are two general methods for \u003ca href=\"/blog/6187532-dont-follow-your-passion-a-smarter-way-to-find-a-product-to-sell\"\u003echoosing a niche\u003c/a\u003e:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eSelect a niche that you’re knowledgeable or passionate about.\u003c/li\u003e\n\u003cli\u003eSelect a niche based on market demand.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eThe aim of the second method is to find niches with high customer interest but low competition. Dropshippers assess market demand through keyword and product research.\u003c/p\u003e\n\u003ch4\u003eFinding a niche with keyword research\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"/blog/keyword-research-tools\"\u003eKeyword research\u003c/a\u003e shows you what people are searching for online.\u003c/p\u003e\n\u003cp\u003eTools like \u003ca href=\"https://trends.google.com/trends/\" rel=\"nofollow\" target=\"_blank\"\u003eGoogle Trends\u003c/a\u003e, \u003ca href=\"https://www.facebook.com/business/insights/tools/audience-insights\" rel=\"nofollow\" target=\"_blank\"\u003eFacebook Audience Insights\u003c/a\u003e, and \u003ca href=\"https://keywordseverywhere.com/\" rel=\"nofollow\" target=\"_blank\"\u003eKeywords Everywhere\u003c/a\u003e reveal popular product-related searches that your online store might serve.\u003c/p\u003e\n\u003cp\u003eWhen assessing search demand, look at historic interest as well as \u003ca href=\"/blog/google-search-volume\"\u003esearch volume\u003c/a\u003e to find a niche with sustained or increasing popularity.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/dropshipping-trend.png?v=1716472396\" alt=\"Google trends line graph shows increasing searches for the term “ebike” over the past five years.\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eInterest in “ebikes” over five years. \u003ca href=\"https://trends.google.com/trends/explore?date=today%205-y\u0026amp;q=ebikes\u0026amp;hl=en\" rel=\"nofollow\" target=\"_blank\"\u003e\u003cem\u003eGoogle Trends\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eFor example, \u003ca href=\"https://ebikegeneration.com/\" rel=\"nofollow\" target=\"_blank\"\u003eeBike Generation\u003c/a\u003e founder John Murphy used keyword research to build a $3 million dropshipping company, by identifying an underserved niche: \u003ca href=\"/blog/ebike-generation-dropshipping\"\u003eebikes for hunters\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eFinding a niche with product research\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"/blog/product-research\"\u003eProduct research\u003c/a\u003e helps you discover \u003ca href=\"/blog/trending-products\"\u003etrending products\u003c/a\u003e and understand consumer tastes for different product categories.\u003c/p\u003e\n\u003cp\u003eDropshipping apps like \u003ca href=\"https://apps.shopify.com/dsers\"\u003eDSers\u003c/a\u003e let you see product order volume on marketplaces such as AliExpress to gauge the potential size of your business.\u003c/p\u003e\n\u003cp\u003eUse both types of research together to build a full picture of a dropshipping niche. Consumer habits change rapidly, so perform regular check-ins on keyword trends and product popularity.\u003c/p\u003e\n\u003cp\u003eTo align your business with product availability, you could also decide to choose your dropshipping supplier before you select a niche.\u003c/p\u003e\n\u003ch3 id=\"3\"\u003e3. Research competitors\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/competitive-analysis\"\u003eCompetitor analysis\u003c/a\u003e helps when starting a dropshipping business. Spend time gathering information about rival stores in your niche.\u003c/p\u003e\n\u003cp\u003eBy observing what your competitors, especially other dropshippers, are offering, you can identify potential products and marketing strategies. Review product pages and \u003ca href=\"/blog/social-media-advertising\"\u003esocial media ads\u003c/a\u003e to see what appeals to customers.\u003c/p\u003e\n\u003cp\u003eConduct thorough competitor research with these tasks:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eRun a Google search\u003c/li\u003e\n\u003cli\u003eUse competitor analysis tools\u003c/li\u003e\n\u003cli\u003eBrowse social media\u003c/li\u003e\n\u003cli\u003eCheck marketplaces\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eRun a Google search\u003c/h4\u003e\n\u003cp\u003eStart by searching for keywords relevant to your niche to see which businesses appear. For example, if you’re starting a dropshipping business in the pet supplies niche, you might search for “pet toys,” “pet food,” or “pet brushes.”\u003c/p\u003e\n\u003cp\u003eLook closely to see which businesses consistently show up in the search results. These are likely your main competitors for organic search audiences. For more in-depth insights, try an \u003ca href=\"/blog/free-seo-tools\"\u003eSEO tool\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eYou may find top-ranked competitors optimize their content for \u003ca href=\"/blog/long-tail-keywords\"\u003elong-tail keywords\u003c/a\u003e, which are longer, more specific phrases that customers are searching for.\u003c/p\u003e\n\u003cp\u003eLong-tail keywords have less competition, making them a strategic target for smaller dropshipping websites.\u003c/p\u003e\n\u003cp\u003eFor example, your competitor analysis might reveal the keyword “dog collars” is contested by large retailers, while “LED dog collars” has less competition—and “LED dog collars for small dogs” has room for your new business.\u003c/p\u003e\n\u003ch4\u003eUse competitor analysis tools\u003c/h4\u003e\n\u003cp\u003eCompetitor analysis tools are another way to find insights into rivals’ strategies. Uncover data by monitoring traffic sources, visitor counts, and social media engagement.\u003c/p\u003e\n\u003cp\u003eFor instance, if you find a competitor relies heavily on paid ads, you could consider a rival campaign, or invest more in SEO content. If they’re active on a social platform you’ve overlooked, starting a channel might be beneficial.\u003c/p\u003e\n\u003ch4\u003eBrowse social media\u003c/h4\u003e\n\u003cp\u003eFollow competitors’ social media pages to understand how they engage with followers. Pay attention to the types of posts that generate the most likes, comments, and shares.\u003c/p\u003e\n\u003cp\u003eFor example, if a competitor in your pet supplies niche is going viral with DIY grooming videos, consider creating similar content. Also, watch for any gaps—perhaps there’s underserved demand for content on pet wellness tips.\u003c/p\u003e\n\u003ch4\u003eCheck marketplaces\u003c/h4\u003e\n\u003cp\u003eSellers within your niche on marketplace platforms like \u003ca href=\"/blog/ebay-dropshipping\"\u003eeBay\u003c/a\u003e, \u003ca href=\"/blog/amazon-dropshipping\"\u003eAmazon\u003c/a\u003e, and \u003ca href=\"/blog/etsy-dropshipping\"\u003eEtsy\u003c/a\u003e also offer insights.\u003c/p\u003e\n\u003cp\u003eNote how many listings exist for similar products. If the market looks saturated, consider how you might differentiate your product listings, either by reducing your prices or offering a premium \u003ca href=\"/blog/13251973-creative-ways-to-improve-ecommerce-customer-experience-that-also-boost-loyalty-and-sales\"\u003ecustomer experience\u003c/a\u003e that’s not possible through a marketplace.\u003c/p\u003e\n\u003cp\u003eTrack all your competitor research in a spreadsheet to make it easy to search and reference your findings.\u003c/p\u003e\n\u003cdiv data-guide=\"competitive\"\u003e\u003c/div\u003e\n\u003ch3 id=\"4\"\u003e4. Choose a supplier\u003c/h3\u003e\n\u003cp\u003eA \u003ca href=\"/blog/dropshipping-suppliers\"\u003edropshipping supplier\u003c/a\u003e sources and manages inventory, accepts orders and payments, and organizes shipping to customer addresses.\u003c/p\u003e\n\u003cp\u003eWith such core responsibilities, your choice of supplier will have a large impact on the success of your dropshipping business.\u003c/p\u003e\n\u003cp\u003eDepending on your niche and the products you sell, you might work with a single supplier, or partner with multiple suppliers using a supplier directory.\u003c/p\u003e\n\u003cp\u003ePopular supplier directory \u003ca href=\"https://apps.shopify.com/categories/finding-products-product-sourcing-dropshipping\"\u003eapps\u003c/a\u003e automatically connect your store with a large network of dropshipping suppliers.\u003c/p\u003e\n\u003cp\u003eFor example, the \u003ca href=\"https://apps.shopify.com/dsers\"\u003eDSers app\u003c/a\u003e lets Shopify users \u003ca href=\"/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"\u003edropship from AliExpress\u003c/a\u003e, the global marketplace.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"An admin panel shows a selection of fridge magnets available to dropship from AliExpress.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/dsers-app.png?v=1716472397\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eDSers\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"5\"\u003e5. Select products and set prices\u003c/h3\u003e\n\u003cp\u003eThe products in your store are dictated by your supplier’s inventory. You’ll encounter many of the same products in rival dropshipping stores, so it’s important to curate a selection that resonates with your niche audience.\u003c/p\u003e\n\u003cp\u003eA well-chosen product catalog creates opportunities for \u003ca href=\"/blog/upselling-and-cross-selling\"\u003ecross-selling\u003c/a\u003e, where shoppers add additional items to their shopping carts.\u003c/p\u003e\n\u003cp\u003eWhen picking products from an app or marketplace, study reviews from other sellers, as well as the supplier’s performance history. Once you have a shortlist, order product samples to assess quality and consistency.\u003c/p\u003e\n\u003cp\u003eIf your strategy includes partnering with overseas suppliers, consider choosing products eligible for expedited mailing services such as \u003ca href=\"/blog/epacket-delivery-explained-everything-you-need-to-know-about-epacket-shipping\"\u003eePacket shipping\u003c/a\u003e from China. This can significantly cut down delivery times.\u003c/p\u003e\n\u003ch4\u003ePricing your dropshipping products\u003c/h4\u003e\n\u003cp\u003eWhether it’s electronics, clothing, or toys, you will need a \u003ca href=\"/blog/pricing-strategies\"\u003epricing strategy\u003c/a\u003e that keeps your dropshipping business sustainable and allows you to make a profit from each sale.\u003c/p\u003e\n\u003cp\u003eNo matter the price point, set a \u003ca href=\"/blog/what-is-profit-margin\"\u003eprofit margin\u003c/a\u003e for every product by calculating your costs, including the price paid to the supplier and other operating expenses. Balance this against the price of similar products in the market to ensure your store is competitive.\u003c/p\u003e\n\u003ch3 id=\"6\"\u003e6. Build an ecommerce store\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/product-image_bf21a9c5-b23b-4fd9-9de6-42e46f13d90c.png?v=1716472396\" alt=\"A sneaker store with large product images and sans-serif font designed using Shopify’s store builder.\" class=\"“block\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eCheck out Shopify's \u003ca href=\"/website/builder\"\u003estore builder\u003c/a\u003e.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eYour online store is a hub for your dropshipping business, showcasing your product catalog and giving customers a way to buy goods. It’s also the destination for traffic from your social media ads.\u003c/p\u003e\n\u003cp\u003eBeyond product pages, your store can feature content to enhance the customer experience. This includes product reviews, user guides, buying guides, and relevant blog posts. Additional content not only helps customers make decisions, but also \u003ca href=\"/blog/ecommerce-seo-beginners-guide\"\u003eimproves store visibility\u003c/a\u003e in search engine results.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/online\"\u003eShopify’s store builder\u003c/a\u003e comes with the internet’s best-converting checkout and flexible design options. Customize your store’s appearance with \u003ca href=\"https://themes.shopify.com/\"\u003eprofessionally designed themes\u003c/a\u003e that fit your brand.\u003c/p\u003e\n\u003cp\u003eAdding a dropshipping app to your Shopify store simplifies product management and order processing. Popular apps include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/dsers\"\u003eDSers\u003c/a\u003e, for syncing with AliExpress.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/autods\"\u003eAutoDS\u003c/a\u003e, for AI-assisted analysis of the latest product trends.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/zendrop\"\u003eZendrop\u003c/a\u003e, featuring more than a million products.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/spocket\"\u003eSpocket\u003c/a\u003e, with suppliers from the US, Europe, Brazil, and India.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eUse AI to enhance product pages\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"/magic\"\u003eAI is built into every Shopify store\u003c/a\u003e to help you manage products and sell more effectively. Use AI to enhance product listings with content that goes beyond the basic information provided by your supplier.\u003c/p\u003e\n\u003cp\u003eShare a few keywords with Shopify Magic to \u003ca href=\"/blog/ai-product-descriptions\"\u003egenerate product descriptions\u003c/a\u003e that outshine competitors, with SEO-friendly language that’s suited to your target audience.\u003c/p\u003e\n\u003cp\u003eTransform the product photos you receive from a supplier into distinctive, branded images with unique backgrounds, through AI-enhanced image editing. Original visuals differentiate your product pages from competitors.\u003c/p\u003e\n\u003cp\u003eClick the stars icon whenever it appears in the Shopify Admin to harness the power of Shopify Magic for your dropshipping store.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eDropshipping with Shopify Collective\u003c/p\u003e\n\u003cp\u003eConnect with US-based Shopify brands to easily sell their products. Use Shopify Collective to curate items from like-minded stores and ship them directly to your customers.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/collective/retailer\" target=\"_blank\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"7\"\u003e7. Decide on a business structure\u003c/h3\u003e\n\u003cp\u003eWriting a \u003ca href=\"/blog/business-plan\"\u003ebusiness plan\u003c/a\u003e and creating a legal entity are key initial steps in setting up your dropshipping business for the long term.\u003c/p\u003e\n\u003cp\u003eThree common business structures for a dropshipping business are:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSole proprietorship\u003c/li\u003e\n\u003cli\u003eLimited liability company\u003c/li\u003e\n\u003cli\u003eC corporation\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eSole proprietorship\u003c/h4\u003e\n\u003cp\u003eA \u003ca href=\"/blog/how-to-start-a-sole-proprietorship\"\u003esole proprietorship\u003c/a\u003e is run by one person and doesn’t require complex paperwork or additional tax filings. This makes it a popular business structure for dropshippers who want to keep things simple and affordable.\u003c/p\u003e\n\u003cp\u003eHowever, sole proprietorships offer no protection of personal assets if the business runs into legal trouble.\u003c/p\u003e\n\u003ch4\u003eLimited liability company (LLC)\u003c/h4\u003e\n\u003cp\u003eSetting up a dropshipping business as a \u003ca href=\"/blog/what-is-an-llc\"\u003elimited liability company\u003c/a\u003e keeps personal finances separate from the business, which is not only safer but also makes accounting clear.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/sole-proprietorship-vs-llc\"\u003eCompared to a sole proprietorship\u003c/a\u003e, LLCs offer flexible tax benefits, which might help you save money. But you’ll need to comply with additional filing requirements and pay incorporation fees.\u003c/p\u003e\n\u003ch4\u003eC corporation\u003c/h4\u003e\n\u003cp\u003eMany large businesses are set up as \u003ca href=\"/blog/what-is-a-c-corporation\"\u003eC corporations\u003c/a\u003e due to the extensive liability protection. C corps are often expensive to incorporate and are subject to double taxation, as income doesn’t pass directly to the shareholders.\u003c/p\u003e\n\u003cp\u003eBefore choosing a business structure, it’s advisable to consult with a lawyer to understand the best fit for your situation.\u003c/p\u003e\n\u003ch5\u003eApply for an EIN\u003c/h5\u003e\n\u003cp\u003eMost US businesses need an employer identification number (EIN), serving as a Social Security number for your business. An EIN is necessary for filing taxes, applying for wholesale dropshipping accounts, opening a bank account, and other business activities.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.irs.gov/businesses/small-businesses-self-employed/apply-for-an-employer-identification-number-ein-online\" rel=\"nofollow\" target=\"_blank\"\u003eApply for a free EIN online\u003c/a\u003e through the IRS.\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e8. Set up finances\u003c/h3\u003e\n\u003cp\u003eSeparating your personal banking from your dropshipping business helps simplify accounting and keeps your business’s financial health visible.\u003c/p\u003e\n\u003cp\u003eConsider these basic financial tasks:\u003c/p\u003e\n\u003ch4\u003eOpen a business checking account\u003c/h4\u003e\n\u003cp\u003eOpen a business bank account to deposit revenue. A dedicated account for your dropshipping store makes \u003ca href=\"/blog/15334373-small-business-accounting-101-ten-steps-to-get-your-startup-on-track\"\u003etracking income and expenses\u003c/a\u003e easier and ensures financial transparency.\u003c/p\u003e\n\u003ch4\u003eApply for a business credit card\u003c/h4\u003e\n\u003cp\u003eConsider getting a \u003ca href=\"/blog/business-credit-cards\"\u003ebusiness credit card\u003c/a\u003e to pay for product orders, software subscriptions, ad fees, and other expenses. This helps keep your personal and business expenses separate and can also earn you rewards if you choose a card with benefits.\u003c/p\u003e\n\u003ch4\u003eCheck local business license requirements\u003c/h4\u003e\n\u003cp\u003eEven if you operate from home, your city might require a \u003ca href=\"/blog/business-license\"\u003ebusiness license\u003c/a\u003e. The requirements can vary, so checking with your local government is essential to ensure you comply with all local laws.\u003c/p\u003e\n\u003ch4\u003eCollect sales tax\u003c/h4\u003e\n\u003cp\u003eCollect sales tax if your business operates in a state that requires it. You generally don’t need to collect sales tax for orders outside your state, though it’s prudent to stay updated on the latest rules.\u003c/p\u003e\n\u003cp\u003eIf your state does charge sales tax, be prepared to \u003ca href=\"https://help.shopify.com/en/manual/taxes/us\"\u003ecollect taxes from eligible customers\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eManage sales tax from Shopify\u003c/p\u003e\n\u003cp\u003eShopify Tax puts sales tax insights and collection in your control and makes everything manageable from your Shopify admin.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/tax?itcat=coreblog\u0026amp;itterm=shopify-tax-cta\" target=\"_blank\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"9\"\u003e9. Market your dropshipping business\u003c/h3\u003e\n\u003cp\u003eOnce your dropshipping store is live, turn your attention to marketing. An active marketing strategy that brings traffic to your store will give your dropshipping business the \u003ca href=\"/blog/dropshipping-success\"\u003ebest chance of success\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eDevelop a strategy for these \u003ca href=\"/blog/marketing-channels\"\u003emarketing channels\u003c/a\u003e:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ePaid ads\u003c/li\u003e\n\u003cli\u003eInfluencer marketing\u003c/li\u003e\n\u003cli\u003eContent marketing\u003c/li\u003e\n\u003cli\u003eCommunities\u003c/li\u003e\n\u003cli\u003eMobile marketing\u003c/li\u003e\n\u003cli\u003eEmail marketing\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003ePaid ads\u003c/h4\u003e\n\u003cp\u003eExperiment with \u003ca href=\"/blog/facebook-ads\"\u003eads on Facebook\u003c/a\u003e, Instagram, TikTok, YouTube, and Google. Social media ads help increase your brand’s reputation among related audiences, while Google Ads target consumers with specific buying intentions.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/google-ads-vs-facebook-ads\"\u003eTesting ads on both platforms\u003c/a\u003e can help you determine the most effective approach.\u003c/p\u003e\n\u003ch4\u003eInfluencer marketing\u003c/h4\u003e\n\u003cp\u003eCollaborating with \u003ca href=\"/blog/marketing-campaign-influencer\"\u003einfluencers\u003c/a\u003e on platforms like TikTok and Instagram can help extend your reach and credibility, potentially leading to increased sales.\u003c/p\u003e\n\u003cp\u003eUse \u003ca href=\"/collabs/find-influencers\"\u003eShopify Collabs\u003c/a\u003e to connect with influencers in your niche and pay them using a performance-based \u003ca href=\"/blog/affiliate-marketing\"\u003eaffiliate marketing\u003c/a\u003e model.\u003c/p\u003e\n\u003ch4\u003eContent marketing\u003c/h4\u003e\n\u003cp\u003eDeveloping a content marketing strategy can enhance your brand’s visibility. Consider \u003ca href=\"/blog/how-to-start-a-blog\"\u003estarting a blog\u003c/a\u003e, making instructional videos, or \u003ca href=\"/blog/34911301-how-to-start-a-podcast-the-ultimate-step-by-step-podcasting-guide\"\u003elaunching a podcast\u003c/a\u003e related to your niche. Good content can keep customers engaged post purchase.\u003c/p\u003e\n\u003ch4\u003eCommunities\u003c/h4\u003e\n\u003cp\u003eGet involved with groups of people who are passionate about your niche. Participating in discussions on platforms like Reddit and Facebook Groups can build trust and foster relationships—as long as you’re not overly sales-focused.\u003c/p\u003e\n\u003ch4\u003eMobile marketing\u003c/h4\u003e\n\u003cp\u003eIf you can generate a list of subscribers, \u003ca href=\"/blog/sms-marketing\"\u003eSMS (text message) marketing\u003c/a\u003e strategies tend to receive high engagement levels. Consider creating a VIP group chat, offering live chat support, or sending messages with limited-time \u003ca href=\"/blog/promotion-code\"\u003epromo codes\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eEmail marketing\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"/blog/email-campaign\"\u003eEmail marketing\u003c/a\u003e helps maintain relationships with customers after they exit your website. Sending personalized emails with promotions and useful information can encourage repeat business.\u003c/p\u003e\n\u003ch2 id=\"mistakes\"\u003eDropshipping mistakes to avoid\u003c/h2\u003e\n\u003cp\u003eLike any retail business, running a dropshipping store comes with challenges. Avoid these \u003ca href=\"/blog/sunyez-dropshipping-mistakes\"\u003ecommon dropshipping pitfalls\u003c/a\u003e to keep your business growing:\u003c/p\u003e\n\u003ch3\u003eIgnoring sales data\u003c/h3\u003e\n\u003cp\u003eA common error among new dropshippers is not paying close attention to what their sales data is telling them.\u003c/p\u003e\n\u003cp\u003eContinually monitor sales, and don’t be afraid to pivot your store to optimize for profit. Regularly check:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhich products are selling well and which aren’t.\u003c/li\u003e\n\u003cli\u003eHow much money you’re making from ads.\u003c/li\u003e\n\u003cli\u003eWhich products are giving you the best profit.\u003c/li\u003e\n\u003cli\u003eHow trends in sales are changing over time.\u003c/li\u003e\n\u003cli\u003eWhere your customers are coming from and what devices they use.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eSkipping SEO\u003c/h3\u003e\n\u003cp\u003eWhether your customers find you via Google or social media, your online visibility is crucial, as it directly influences traffic and sales.\u003c/p\u003e\n\u003cp\u003eAs a result, not working on your website’s \u003ca href=\"/blog/seo-checklist-online-store\"\u003esearch engine optimization\u003c/a\u003e can limit your growth. Be sure to focus on:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCreating original, helpful content for product pages.\u003c/li\u003e\n\u003cli\u003eImproving your website’s loading speed.\u003c/li\u003e\n\u003cli\u003eMaking your website \u003ca href=\"/blog/mobile-seo\"\u003eeasy to use on mobile devices\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eShopify stores come with fast loading and responsive page design. Use \u003ca href=\"https://search.google.com/search-console/about\" rel=\"nofollow\" target=\"_blank\"\u003eGoogle Search Console\u003c/a\u003e to see how your website performs and find areas for improvement.\u003c/p\u003e\n\u003ch3\u003eNot planning for growth\u003c/h3\u003e\n\u003cp\u003eNot preparing to grow can bottleneck your business. Build your store to accommodate next year’s order volume, not today’s. Avoid limitations such as:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRelying on one supplier.\u003c/strong\u003e Always look for alternatives to mitigate risks and keep products in stock.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eManually handling orders.\u003c/strong\u003e Use a dropshipping app that automates order processing.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eA benefit of dropshipping is the ability to accept increasingly large order volumes without significant investment. Have the systems in place to handle more orders when they arrive.\u003c/p\u003e\n\u003ch3\u003eNeglecting unhappy customers\u003c/h3\u003e\n\u003cp\u003eWhile dropshippers don’t deal with inventory directly, they are the primary touchpoint for \u003ca href=\"/blog/what-is-customer-service\"\u003ecustomer support\u003c/a\u003e. Failing to focus on customers, especially those with complaints, can lead to negative reviews and high return rates.\u003c/p\u003e\n\u003cp\u003eTo enhance your customer experience:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCreate accurate product descriptions\u003c/li\u003e\n\u003cli\u003eProvide clear contact information\u003c/li\u003e\n\u003cli\u003eRespond to every customer question and concern\u003c/li\u003e\n\u003cli\u003eManage returns and refunds quickly, before reaching out to the supplier\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe latest \u003ca href=\"/blog/ai-customer-service\"\u003ecustomer service AI tools\u003c/a\u003e and chatbots give you the power to answer customers immediately.\u003c/p\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/ddeMiAG9G7o?si=0xSH-_HTyoSPYtw5\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003ch2\u003eStart your dropshipping business in 2025\u003c/h2\u003e\n\u003cp\u003eWith Shopify, starting a dropshipping business has never been easier.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://accounts.shopify.com/store-create\"\u003eStart your free trial today\u003c/a\u003e to build a store and connect a popular dropshipping app—or sell products from known brands with \u003ca href=\"/collective/retailer\"\u003eShopify Collective\u003c/a\u003e.\u003c/p\u003e\n\u003chr class=\"solid\"\u003e\n\u003cp\u003eFrom first-time sellers to global retailers, Shopify works for everyone. \u003ca href=\"/pricing\"\u003eSee plans and pricing\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2\u003eHow to start dropshipping FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I start a dropshipping business?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eIdentify a niche:\u003c/strong\u003e Select a specific market to target.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResearch competitors:\u003c/strong\u003e Analyze what businesses in your niche are successful and why.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChoose a dropshipping supplier:\u003c/strong\u003e Partner with a reliable supplier that stocks products you want to sell.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreate an online store:\u003c/strong\u003e Design and build an ecommerce website to showcase your products.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarket your business:\u003c/strong\u003e Use social media ads and engaging content to attract customers.\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I find the best products for dropshipping?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTo identify the best products for your dropshipping business, start by choosing a niche with high demand but low competition. Research trends and customer interests using tools like Google Trends, and analyze market data to determine profitable products.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs dropshipping really profitable?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eDropshipping can be a profitable business because sellers are not responsible for shipping or manufacturing. There are many dropshippers who earn more than \u003ca href=\"https://www.oberlo.com/blog/from-bank-employee-to-dropshipper\" rel=\"nofollow\" target=\"_blank\"\u003e$100,000 per year\u003c/a\u003e. However, because of the accessibility of starting a dropshipping business, competition among dropshippers is often fierce, limiting potential profit margins.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Dropshipping is a low-risk way to sell products online. Follow these nine essential steps to start your dropshipping website.","excerptHtml":"\u003cimg alt=\"Transport trucks that could be used by dropshipping suppliers.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/dropshipping-trucks.png?v=1716472397\"\u003e\n\u003cp\u003eDropshipping is a low-risk way to sell products online. Follow these nine essential steps to start your dropshipping website.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Start a Dropshipping Business: 9-Step Guide (2025)","description":"Dropshipping is a low-risk way to sell products online. Follow these nine essential steps to start your dropshipping website."},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/how-to-start-dropshipping\",\"en-GB\":\"https://www.shopify.com/uk/blog/how-to-start-dropshipping\",\"en-AU\":\"https://www.shopify.com/au/blog/how-to-start-dropshipping\",\"en-ID\":\"https://www.shopify.com/id/blog/how-to-start-dropshipping\",\"en-NZ\":\"https://www.shopify.com/nz/blog/how-to-start-dropshipping\",\"en-ZA\":\"https://www.shopify.com/za/blog/how-to-start-dropshipping\",\"en-NG\":\"https://www.shopify.com/ng/blog/how-to-start-dropshipping\",\"en-PH\":\"https://www.shopify.com/ph/blog/how-to-start-dropshipping\",\"en-SG\":\"https://www.shopify.com/sg/blog/how-to-start-dropshipping\",\"en-HK\":\"https://www.shopify.com/hk/blog/how-to-start-dropshipping\",\"en-IE\":\"https://www.shopify.com/ie/blog/how-to-start-dropshipping\",\"en-MY\":\"https://www.shopify.com/my/blog/how-to-start-dropshipping\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/how-to-start-dropshipping\",\"ja-JP\":\"https://www.shopify.com/jp/blog/how-to-start-dropshipping\",\"de\":\"https://www.shopify.com/de/blog/dropshipping-anfangen\",\"es\":\"https://www.shopify.com/es/blog/12496937-guia-completa-de-dropshipping-capitulo-5-como-empezar-tu-negocio\",\"fr\":\"https://www.shopify.com/fr/blog/strategie-marketing-dropshipping-12-idees-pour-faire-decoller-votre-business-en-2023\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"The 9 Best Dropshipping Websites for Your Online Store\",\"url\":\"blog/dropshipping-websites\"},{\"title\":\"Product Ideas: 17 Places To Find Profitable Products\",\"url\":\"blog/product-ideas\"},{\"title\":\"10 Dropshipping Tips To Boost Your Business\",\"url\":\"blog/dropshipping-tips\"},{\"title\":\"What is Shopify and How Does it Work?\",\"url\":\"blog/what-is-shopify\"},{\"title\":\"25+ Ideas for Online Businesses To Start Now (2024)\",\"url\":\"blog/online-business-ideas\"},{\"title\":\"30 Best Passive Income Ideas To Build Your Wealth (2024)\",\"url\":\"blog/passive-income-ideas\"},{\"title\":\"What Is Affiliate Marketing and How to Get Started\",\"url\":\"blog/affiliate-marketing\"},{\"title\":\"Print on Demand Shirts- A Quickstart Guide\",\"url\":\"blog/print-on-demand-shirts\"},{\"title\":\"Is Dropshipping Worth It in 2024?\",\"url\":\"blog/is-dropshipping-worth-it\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/dropshipping-trucks_506f1d89-382a-4690-bc8d-7df611376d6b.png?v=1729280585","imageAltText":"Transport trucks that could be used by dropshipping suppliers.","imageClass":"","modifiedAt":"15 Nov 2024","modifiedAtRaw":"2024-11-15T06:00:00Z"},"metaDescription":"Dropshipping is a low-risk way to sell products online. Follow these nine essential steps to start your dropshipping website.","contentHtml":"\u003cstyle\u003e\u003c!--\nhr.solid {border-top: 1px solid #cccccc;}\n--\u003e\u003c/style\u003e\u003cdetails class=\"border-y border-shades-30 text-center mb-4 group\"\u003e\u003csummary data-click-enabled=\"true\" class=\"hover:cursor-pointer py-6 font-aktivgroteskextended list-none flex gap-x-2 text-2xl text-black font-medium items-center\" data-component-name=\"blog-show-ai-summary-button\"\u003e\u003csvg xmlns=\"http://www.w3.org/2000/svg\" width=\"25\" height=\"26\" viewBox=\"0 0 25 26\" fill=\"none\"\u003e\u003cpath fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M17.0155 6.98714C18.5259 8.11995 19.3202 9.52621 19.5155 10.646H20.0623C20.1535 10.0861 20.4009 9.47412 20.8175 8.81006C21.6509 7.49496 23.3306 6.20589 24.7759 5.90641V5.35954C24.0597 5.20329 23.3566 4.87777 22.6795 4.396C21.2993 3.41943 20.2837 1.9611 20.0623 0.645996H19.5155C19.3853 1.3361 19.0858 2.00016 18.617 2.67725C17.6925 4.01839 16.2472 5.00798 14.7759 5.35954V5.90641C15.5181 6.06266 16.2733 6.42725 17.0155 6.98714ZM4.128 18.9102C6.912 20.9982 8.376 23.5902 8.736 25.6542H9.744C9.912 24.6222 10.368 23.4942 11.136 22.2702C12.672 19.8462 15.768 17.4702 18.432 16.9182V15.9102C17.112 15.6222 15.816 15.0222 14.568 14.1342C12.024 12.3342 10.152 9.64617 9.744 7.22217H8.736C8.496 8.49417 7.944 9.71817 7.08 10.9662C5.376 13.4382 2.712 15.2622 0 15.9102V16.9182C1.368 17.2062 2.76 17.8782 4.128 18.9102Z\" fill=\"black\"\u003e\u003c/path\u003e\u003c/svg\u003eAI Summary\u003csvg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" class=\"ml-auto\"\u003e\u003cpath d=\"M18 9.89014L12 15.8901L6 9.89014\" stroke=\"black\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u003e\u003c/path\u003e\u003c/svg\u003e\u003c/summary\u003e\u003cdiv class=\"text-left mt-2 mb-3 text-lg text-shades-70 border-l-2 border-blog-highlight pl-4\"\u003e\n \u003cp\u003eChoosing the right products to sell is crucial for dropshipping success. Focus on high-demand categories such as apparel, beauty, kitchen, and baby products to drive sales. Utilize platforms like AliExpress and Amazon to explore trending items, and leverage marketing strategies like TikTok to promote your business effectively. The key takeaway: Start small and learn the ropes, then scale to bigger-ticket items that can lead to impressive profits with lower risks.\u003c/p\u003e\n\u003c/div\u003e\u003cdiv class=\"bg-marketingBg p-6 flex mb-6 justify-between\"\u003e\u003cdiv class=\"text-left max-w-96\"\u003e\u003ch3 class=\"!text-xl !font-semibold !mt-0 !mb-2\"\u003eStart selling with Shopify today\u003c/h3\u003e\u003cp class=\"!text-sm !my-0\"\u003eStart your free trial with Shopify today—then use these resources to guide you through every step of the process.\u003c/p\u003e\u003c/div\u003e\u003ca href=\"https://accounts.shopify.com/store-create?language=en\u0026amp;locale=en-GB\u0026amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fuk%2Fblog%2Fhow-to-start-dropshipping\u0026amp;signup_types[]=paid_trial_experience\" class=\"inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled !text-white\" data-component-name=\"button\" target=\"\" type=\"link\"\u003eStart free trial\u003c/a\u003e\u003c/div\u003e\u003c/details\u003e\n\u003cp\u003eStarting a dropshipping business is an accessible path to entrepreneurship. When a customer orders from your dropshipping store, the supplier ships the product directly, so you don’t need to hold inventory and overhead costs stay low.\u003c/p\u003e\n\u003cp\u003eFollow these nine steps to get your dropshipping business off the ground.\u003c/p\u003e\n\u003ch2 id=\"howto\"\u003eHow to start a dropshipping business\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eDecide if dropshipping is the right business model\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eChoose a dropshipping niche\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eResearch competitors\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eChoose a supplier\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eSelect products and set prices\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eBuild an ecommerce store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eDecide on a business structure\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eSet up finances\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eMarket your dropshipping business\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\n\n\u003ch3 id=\"1\"\u003e1. Decide if dropshipping is the right business model\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/uk/blog/what-is-dropshipping\"\u003eDropshipping\u003c/a\u003e is just one way to run an online store. Before diving in, take time to ensure it’s the right business model for your goals.\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003cp\u003eTypically, dropshipping is suited to people with marketing skills who want to run a store with minimal upfront investment. Since you don’t need to stock products, it’s possible to start with just a laptop and an internet connection.\u003c/p\u003e\n\u003cp\u003eHowever, this accessibility comes with tradeoffs. Dropshippers tend to have less control over the goods in their catalog, and because other retailers are likely to sell the same products, competition can be tough.\u003c/p\u003e\n\u003cp\u003eIf you plan to focus on marketing and aren’t looking to build your business around a flagship product, then \u003ca href=\"/uk/blog/is-dropshipping-worth-it\"\u003edropshipping could work for you\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"2\"\u003e2. Choose a dropshipping niche\u003c/h3\u003e\n\u003cp\u003eA niche is a segment of a market. You can target a niche with your store, brand, and product selection.\u003c/p\u003e\n\u003cp\u003eSelecting a \u003ca href=\"/uk/blog/dropshipping-niches\"\u003edropshipping niche\u003c/a\u003e helps you identify a target audience. With specific customers in mind, it’s easier to search for \u003ca href=\"/uk/blog/best-dropshipping-products\"\u003eproducts to dropship\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eThere are two general methods for \u003ca href=\"/uk/blog/6187532-dont-follow-your-passion-a-smarter-way-to-find-a-product-to-sell\"\u003echoosing a niche\u003c/a\u003e:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eSelect a niche that you’re knowledgeable or passionate about.\u003c/li\u003e\n\u003cli\u003eSelect a niche based on market demand.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eThe aim of the second method is to find niches with high customer interest but low competition. Dropshippers assess market demand through keyword and product research.\u003c/p\u003e\n\u003ch4\u003eFinding a niche with keyword research\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"/uk/blog/keyword-research-tools\"\u003eKeyword research\u003c/a\u003e shows you what people are searching for online.\u003c/p\u003e\n\u003cp\u003eTools like \u003ca href=\"https://trends.google.com/trends/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eGoogle Trends\u003c/a\u003e, \u003ca href=\"https://www.facebook.com/business/insights/tools/audience-insights\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eFacebook Audience Insights\u003c/a\u003e, and \u003ca href=\"https://keywordseverywhere.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eKeywords Everywhere\u003c/a\u003e reveal popular product-related searches that your online store might serve.\u003c/p\u003e\n\u003cp\u003eWhen assessing search demand, look at historic interest as well as \u003ca href=\"/uk/blog/google-search-volume\"\u003esearch volume\u003c/a\u003e to find a niche with sustained or increasing popularity.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/dropshipping-trend.png?v=1716472396\" alt=\"Google trends line graph shows increasing searches for the term “ebike” over the past five years.\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eInterest in “ebikes” over five years. \u003ca href=\"https://trends.google.com/trends/explore?date=today%205-y\u0026amp;q=ebikes\u0026amp;hl=en\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eGoogle Trends\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eFor example, \u003ca href=\"https://ebikegeneration.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eeBike Generation\u003c/a\u003e founder John Murphy used keyword research to build a $3 million dropshipping company, by identifying an underserved niche: \u003ca href=\"/uk/blog/ebike-generation-dropshipping\"\u003eebikes for hunters\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eFinding a niche with product research\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"/uk/blog/product-research\"\u003eProduct research\u003c/a\u003e helps you discover \u003ca href=\"/uk/blog/trending-products\"\u003etrending products\u003c/a\u003e and understand consumer tastes for different product categories.\u003c/p\u003e\n\u003cp\u003eDropshipping apps like \u003ca href=\"https://apps.shopify.com/dsers\"\u003eDSers\u003c/a\u003e let you see product order volume on marketplaces such as AliExpress to gauge the potential size of your business.\u003c/p\u003e\n\u003cp\u003eUse both types of research together to build a full picture of a dropshipping niche. Consumer habits change rapidly, so perform regular check-ins on keyword trends and product popularity.\u003c/p\u003e\n\u003cp\u003eTo align your business with product availability, you could also decide to choose your dropshipping supplier before you select a niche.\u003c/p\u003e\n\u003ch3 id=\"3\"\u003e3. Research competitors\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/uk/blog/competitive-analysis\"\u003eCompetitor analysis\u003c/a\u003e helps when starting a dropshipping business. Spend time gathering information about rival stores in your niche.\u003c/p\u003e\n\u003cp\u003eBy observing what your competitors, especially other dropshippers, are offering, you can identify potential products and marketing strategies. Review product pages and \u003ca href=\"/uk/blog/social-media-advertising\"\u003esocial media ads\u003c/a\u003e to see what appeals to customers.\u003c/p\u003e\n\u003cp\u003eConduct thorough competitor research with these tasks:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eRun a Google search\u003c/li\u003e\n\u003cli\u003eUse competitor analysis tools\u003c/li\u003e\n\u003cli\u003eBrowse social media\u003c/li\u003e\n\u003cli\u003eCheck marketplaces\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eRun a Google search\u003c/h4\u003e\n\u003cp\u003eStart by searching for keywords relevant to your niche to see which businesses appear. For example, if you’re starting a dropshipping business in the pet supplies niche, you might search for “pet toys,” “pet food,” or “pet brushes.”\u003c/p\u003e\n\u003cp\u003eLook closely to see which businesses consistently show up in the search results. These are likely your main competitors for organic search audiences. For more in-depth insights, try an \u003ca href=\"/uk/blog/free-seo-tools\"\u003eSEO tool\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eYou may find top-ranked competitors optimize their content for \u003ca href=\"/uk/blog/long-tail-keywords\"\u003elong-tail keywords\u003c/a\u003e, which are longer, more specific phrases that customers are searching for.\u003c/p\u003e\n\u003cp\u003eLong-tail keywords have less competition, making them a strategic target for smaller dropshipping websites.\u003c/p\u003e\n\u003cp\u003eFor example, your competitor analysis might reveal the keyword “dog collars” is contested by large retailers, while “LED dog collars” has less competition—and “LED dog collars for small dogs” has room for your new business.\u003c/p\u003e\n\u003ch4\u003eUse competitor analysis tools\u003c/h4\u003e\n\u003cp\u003eCompetitor analysis tools are another way to find insights into rivals’ strategies. Uncover data by monitoring traffic sources, visitor counts, and social media engagement.\u003c/p\u003e\n\u003cp\u003eFor instance, if you find a competitor relies heavily on paid ads, you could consider a rival campaign, or invest more in SEO content. If they’re active on a social platform you’ve overlooked, starting a channel might be beneficial.\u003c/p\u003e\n\u003ch4\u003eBrowse social media\u003c/h4\u003e\n\u003cp\u003eFollow competitors’ social media pages to understand how they engage with followers. Pay attention to the types of posts that generate the most likes, comments, and shares.\u003c/p\u003e\n\u003cp\u003eFor example, if a competitor in your pet supplies niche is going viral with DIY grooming videos, consider creating similar content. Also, watch for any gaps—perhaps there’s underserved demand for content on pet wellness tips.\u003c/p\u003e\n\u003ch4\u003eCheck marketplaces\u003c/h4\u003e\n\u003cp\u003eSellers within your niche on marketplace platforms like \u003ca href=\"/uk/blog/ebay-dropshipping\"\u003eeBay\u003c/a\u003e, \u003ca href=\"/uk/blog/amazon-dropshipping\"\u003eAmazon\u003c/a\u003e, and \u003ca href=\"/uk/blog/etsy-dropshipping\"\u003eEtsy\u003c/a\u003e also offer insights.\u003c/p\u003e\n\u003cp\u003eNote how many listings exist for similar products. If the market looks saturated, consider how you might differentiate your product listings, either by reducing your prices or offering a premium \u003ca href=\"/uk/blog/13251973-creative-ways-to-improve-ecommerce-customer-experience-that-also-boost-loyalty-and-sales\"\u003ecustomer experience\u003c/a\u003e that’s not possible through a marketplace.\u003c/p\u003e\n\u003cp\u003eTrack all your competitor research in a spreadsheet to make it easy to search and reference your findings.\u003c/p\u003e\n\u003cdiv data-guide=\"competitive\" data-guide-image=\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_116354_Binoculars_v01.gif\" data-component-name=\"blog-CTA-competitive\"\u003e\u003c/div\u003e\n\u003ch3 id=\"4\"\u003e4. Choose a supplier\u003c/h3\u003e\n\u003cp\u003eA \u003ca href=\"/uk/blog/dropshipping-suppliers\"\u003edropshipping supplier\u003c/a\u003e sources and manages inventory, accepts orders and payments, and organizes shipping to customer addresses.\u003c/p\u003e\n\u003cp\u003eWith such core responsibilities, your choice of supplier will have a large impact on the success of your dropshipping business.\u003c/p\u003e\n\u003cp\u003eDepending on your niche and the products you sell, you might work with a single supplier, or partner with multiple suppliers using a supplier directory.\u003c/p\u003e\n\u003cp\u003ePopular supplier directory \u003ca href=\"https://apps.shopify.com/categories/finding-products-product-sourcing-dropshipping\"\u003eapps\u003c/a\u003e automatically connect your store with a large network of dropshipping suppliers.\u003c/p\u003e\n\u003cp\u003eFor example, the \u003ca href=\"https://apps.shopify.com/dsers\"\u003eDSers app\u003c/a\u003e lets Shopify users \u003ca href=\"/uk/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"\u003edropship from AliExpress\u003c/a\u003e, the global marketplace.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"An admin panel shows a selection of fridge magnets available to dropship from AliExpress.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/dsers-app.png?v=1716472397\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eDSers\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"5\"\u003e5. Select products and set prices\u003c/h3\u003e\n\u003cp\u003eThe products in your store are dictated by your supplier’s inventory. You’ll encounter many of the same products in rival dropshipping stores, so it’s important to curate a selection that resonates with your niche audience.\u003c/p\u003e\n\u003cp\u003eA well-chosen product catalog creates opportunities for \u003ca href=\"/uk/blog/upselling-and-cross-selling\"\u003ecross-selling\u003c/a\u003e, where shoppers add additional items to their shopping carts.\u003c/p\u003e\n\u003cp\u003eWhen picking products from an app or marketplace, study reviews from other sellers, as well as the supplier’s performance history. Once you have a shortlist, order product samples to assess quality and consistency.\u003c/p\u003e\n\u003cp\u003eIf your strategy includes partnering with overseas suppliers, consider choosing products eligible for expedited mailing services such as \u003ca href=\"/uk/blog/epacket-delivery-explained-everything-you-need-to-know-about-epacket-shipping\"\u003eePacket shipping\u003c/a\u003e from China. This can significantly cut down delivery times.\u003c/p\u003e\n\u003ch4\u003ePricing your dropshipping products\u003c/h4\u003e\n\u003cp\u003eWhether it’s electronics, clothing, or toys, you will need a \u003ca href=\"/uk/blog/pricing-strategies\"\u003epricing strategy\u003c/a\u003e that keeps your dropshipping business sustainable and allows you to make a profit from each sale.\u003c/p\u003e\n\u003cp\u003eNo matter the price point, set a \u003ca href=\"/uk/blog/what-is-profit-margin\"\u003eprofit margin\u003c/a\u003e for every product by calculating your costs, including the price paid to the supplier and other operating expenses. Balance this against the price of similar products in the market to ensure your store is competitive.\u003c/p\u003e\n\u003ch3 id=\"6\"\u003e6. Build an ecommerce store\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/product-image_bf21a9c5-b23b-4fd9-9de6-42e46f13d90c.png?v=1716472396\" alt=\"A sneaker store with large product images and sans-serif font designed using Shopify’s store builder.\" class=\"“block\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eCheck out Shopify's \u003ca href=\"/uk/website/builder\"\u003estore builder\u003c/a\u003e.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eYour online store is a hub for your dropshipping business, showcasing your product catalog and giving customers a way to buy goods. It’s also the destination for traffic from your social media ads.\u003c/p\u003e\n\u003cp\u003eBeyond product pages, your store can feature content to enhance the customer experience. This includes product reviews, user guides, buying guides, and relevant blog posts. Additional content not only helps customers make decisions, but also \u003ca href=\"/uk/blog/ecommerce-seo-beginners-guide\"\u003eimproves store visibility\u003c/a\u003e in search engine results.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/uk/online\"\u003eShopify’s store builder\u003c/a\u003e comes with the internet’s best-converting checkout and flexible design options. Customize your store’s appearance with \u003ca href=\"https://themes.shopify.com\"\u003eprofessionally designed themes\u003c/a\u003e that fit your brand.\u003c/p\u003e\n\u003cp\u003eAdding a dropshipping app to your Shopify store simplifies product management and order processing. Popular apps include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/dsers\"\u003eDSers\u003c/a\u003e, for syncing with AliExpress.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/autods\"\u003eAutoDS\u003c/a\u003e, for AI-assisted analysis of the latest product trends.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/zendrop\"\u003eZendrop\u003c/a\u003e, featuring more than a million products.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/spocket\"\u003eSpocket\u003c/a\u003e, with suppliers from the US, Europe, Brazil, and India.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eUse AI to enhance product pages\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"/uk/magic\"\u003eAI is built into every Shopify store\u003c/a\u003e to help you manage products and sell more effectively. Use AI to enhance product listings with content that goes beyond the basic information provided by your supplier.\u003c/p\u003e\n\u003cp\u003eShare a few keywords with Shopify Magic to \u003ca href=\"/uk/blog/ai-product-descriptions\"\u003egenerate product descriptions\u003c/a\u003e that outshine competitors, with SEO-friendly language that’s suited to your target audience.\u003c/p\u003e\n\u003cp\u003eTransform the product photos you receive from a supplier into distinctive, branded images with unique backgrounds, through AI-enhanced image editing. Original visuals differentiate your product pages from competitors.\u003c/p\u003e\n\u003cp\u003eClick the stars icon whenever it appears in the Shopify Admin to harness the power of Shopify Magic for your dropshipping store.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eDropshipping with Shopify Collective\u003c/p\u003e\n\u003cp\u003eConnect with US-based Shopify brands to easily sell their products. Use Shopify Collective to curate items from like-minded stores and ship them directly to your customers.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/uk/collective/retailer\" target=\"_blank\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"7\"\u003e7. Decide on a business structure\u003c/h3\u003e\n\u003cp\u003eWriting a \u003ca href=\"/uk/blog/business-plan\"\u003ebusiness plan\u003c/a\u003e and creating a legal entity are key initial steps in setting up your dropshipping business for the long term.\u003c/p\u003e\n\u003cp\u003eThree common business structures for a dropshipping business are:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSole proprietorship\u003c/li\u003e\n\u003cli\u003eLimited liability company\u003c/li\u003e\n\u003cli\u003eC corporation\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eSole proprietorship\u003c/h4\u003e\n\u003cp\u003eA \u003ca href=\"/uk/blog/how-to-start-a-sole-proprietorship\"\u003esole proprietorship\u003c/a\u003e is run by one person and doesn’t require complex paperwork or additional tax filings. This makes it a popular business structure for dropshippers who want to keep things simple and affordable.\u003c/p\u003e\n\u003cp\u003eHowever, sole proprietorships offer no protection of personal assets if the business runs into legal trouble.\u003c/p\u003e\n\u003ch4\u003eLimited liability company (LLC)\u003c/h4\u003e\n\u003cp\u003eSetting up a dropshipping business as a \u003ca href=\"/uk/blog/what-is-an-llc\"\u003elimited liability company\u003c/a\u003e keeps personal finances separate from the business, which is not only safer but also makes accounting clear.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/uk/blog/sole-proprietorship-vs-llc\"\u003eCompared to a sole proprietorship\u003c/a\u003e, LLCs offer flexible tax benefits, which might help you save money. But you’ll need to comply with additional filing requirements and pay incorporation fees.\u003c/p\u003e\n\u003ch4\u003eC corporation\u003c/h4\u003e\n\u003cp\u003eMany large businesses are set up as \u003ca href=\"/uk/blog/what-is-a-c-corporation\"\u003eC corporations\u003c/a\u003e due to the extensive liability protection. C corps are often expensive to incorporate and are subject to double taxation, as income doesn’t pass directly to the shareholders.\u003c/p\u003e\n\u003cp\u003eBefore choosing a business structure, it’s advisable to consult with a lawyer to understand the best fit for your situation.\u003c/p\u003e\n\u003ch5\u003eApply for an EIN\u003c/h5\u003e\n\u003cp\u003eMost US businesses need an employer identification number (EIN), serving as a Social Security number for your business. An EIN is necessary for filing taxes, applying for wholesale dropshipping accounts, opening a bank account, and other business activities.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.irs.gov/businesses/small-businesses-self-employed/apply-for-an-employer-identification-number-ein-online\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eApply for a free EIN online\u003c/a\u003e through the IRS.\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e8. Set up finances\u003c/h3\u003e\n\u003cp\u003eSeparating your personal banking from your dropshipping business helps simplify accounting and keeps your business’s financial health visible.\u003c/p\u003e\n\u003cp\u003eConsider these basic financial tasks:\u003c/p\u003e\n\u003ch4\u003eOpen a business checking account\u003c/h4\u003e\n\u003cp\u003eOpen a business bank account to deposit revenue. A dedicated account for your dropshipping store makes \u003ca href=\"/uk/blog/15334373-small-business-accounting-101-ten-steps-to-get-your-startup-on-track\"\u003etracking income and expenses\u003c/a\u003e easier and ensures financial transparency.\u003c/p\u003e\n\u003ch4\u003eApply for a business credit card\u003c/h4\u003e\n\u003cp\u003eConsider getting a \u003ca href=\"/uk/blog/business-credit-cards\"\u003ebusiness credit card\u003c/a\u003e to pay for product orders, software subscriptions, ad fees, and other expenses. This helps keep your personal and business expenses separate and can also earn you rewards if you choose a card with benefits.\u003c/p\u003e\n\u003ch4\u003eCheck local business license requirements\u003c/h4\u003e\n\u003cp\u003eEven if you operate from home, your city might require a \u003ca href=\"/uk/blog/business-license\"\u003ebusiness license\u003c/a\u003e. The requirements can vary, so checking with your local government is essential to ensure you comply with all local laws.\u003c/p\u003e\n\u003ch4\u003eCollect sales tax\u003c/h4\u003e\n\u003cp\u003eCollect sales tax if your business operates in a state that requires it. You generally don’t need to collect sales tax for orders outside your state, though it’s prudent to stay updated on the latest rules.\u003c/p\u003e\n\u003cp\u003eIf your state does charge sales tax, be prepared to \u003ca href=\"https://help.shopify.com/en/manual/taxes/us\"\u003ecollect taxes from eligible customers\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eManage sales tax from Shopify\u003c/p\u003e\n\u003cp\u003eShopify Tax puts sales tax insights and collection in your control and makes everything manageable from your Shopify admin.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/uk/tax?itcat=coreblog\u0026amp;itterm=shopify-tax-cta\" target=\"_blank\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"9\"\u003e9. Market your dropshipping business\u003c/h3\u003e\n\u003cp\u003eOnce your dropshipping store is live, turn your attention to marketing. An active marketing strategy that brings traffic to your store will give your dropshipping business the \u003ca href=\"/uk/blog/dropshipping-success\"\u003ebest chance of success\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eDevelop a strategy for these \u003ca href=\"/uk/blog/marketing-channels\"\u003emarketing channels\u003c/a\u003e:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ePaid ads\u003c/li\u003e\n\u003cli\u003eInfluencer marketing\u003c/li\u003e\n\u003cli\u003eContent marketing\u003c/li\u003e\n\u003cli\u003eCommunities\u003c/li\u003e\n\u003cli\u003eMobile marketing\u003c/li\u003e\n\u003cli\u003eEmail marketing\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003ePaid ads\u003c/h4\u003e\n\u003cp\u003eExperiment with \u003ca href=\"/uk/blog/facebook-ads\"\u003eads on Facebook\u003c/a\u003e, Instagram, TikTok, YouTube, and Google. Social media ads help increase your brand’s reputation among related audiences, while Google Ads target consumers with specific buying intentions.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/uk/blog/google-ads-vs-facebook-ads\"\u003eTesting ads on both platforms\u003c/a\u003e can help you determine the most effective approach.\u003c/p\u003e\n\u003ch4\u003eInfluencer marketing\u003c/h4\u003e\n\u003cp\u003eCollaborating with \u003ca href=\"/uk/blog/marketing-campaign-influencer\"\u003einfluencers\u003c/a\u003e on platforms like TikTok and Instagram can help extend your reach and credibility, potentially leading to increased sales.\u003c/p\u003e\n\u003cp\u003eUse \u003ca href=\"/uk/collabs/find-influencers\"\u003eShopify Collabs\u003c/a\u003e to connect with influencers in your niche and pay them using a performance-based \u003ca href=\"/uk/blog/affiliate-marketing\"\u003eaffiliate marketing\u003c/a\u003e model.\u003c/p\u003e\n\u003ch4\u003eContent marketing\u003c/h4\u003e\n\u003cp\u003eDeveloping a content marketing strategy can enhance your brand’s visibility. Consider \u003ca href=\"/uk/blog/how-to-start-a-blog\"\u003estarting a blog\u003c/a\u003e, making instructional videos, or \u003ca href=\"/uk/blog/34911301-how-to-start-a-podcast-the-ultimate-step-by-step-podcasting-guide\"\u003elaunching a podcast\u003c/a\u003e related to your niche. Good content can keep customers engaged post purchase.\u003c/p\u003e\n\u003ch4\u003eCommunities\u003c/h4\u003e\n\u003cp\u003eGet involved with groups of people who are passionate about your niche. Participating in discussions on platforms like Reddit and Facebook Groups can build trust and foster relationships—as long as you’re not overly sales-focused.\u003c/p\u003e\n\u003ch4\u003eMobile marketing\u003c/h4\u003e\n\u003cp\u003eIf you can generate a list of subscribers, \u003ca href=\"/uk/blog/sms-marketing\"\u003eSMS (text message) marketing\u003c/a\u003e strategies tend to receive high engagement levels. Consider creating a VIP group chat, offering live chat support, or sending messages with limited-time \u003ca href=\"/uk/blog/promotion-code\"\u003epromo codes\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eEmail marketing\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"/uk/blog/email-campaign\"\u003eEmail marketing\u003c/a\u003e helps maintain relationships with customers after they exit your website. Sending personalized emails with promotions and useful information can encourage repeat business.\u003c/p\u003e\n\u003ch2 id=\"mistakes\"\u003eDropshipping mistakes to avoid\u003c/h2\u003e\n\u003cp\u003eLike any retail business, running a dropshipping store comes with challenges. Avoid these \u003ca href=\"/uk/blog/sunyez-dropshipping-mistakes\"\u003ecommon dropshipping pitfalls\u003c/a\u003e to keep your business growing:\u003c/p\u003e\n\u003ch3\u003eIgnoring sales data\u003c/h3\u003e\n\u003cp\u003eA common error among new dropshippers is not paying close attention to what their sales data is telling them.\u003c/p\u003e\n\u003cp\u003eContinually monitor sales, and don’t be afraid to pivot your store to optimize for profit. Regularly check:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhich products are selling well and which aren’t.\u003c/li\u003e\n\u003cli\u003eHow much money you’re making from ads.\u003c/li\u003e\n\u003cli\u003eWhich products are giving you the best profit.\u003c/li\u003e\n\u003cli\u003eHow trends in sales are changing over time.\u003c/li\u003e\n\u003cli\u003eWhere your customers are coming from and what devices they use.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eSkipping SEO\u003c/h3\u003e\n\u003cp\u003eWhether your customers find you via Google or social media, your online visibility is crucial, as it directly influences traffic and sales.\u003c/p\u003e\n\u003cp\u003eAs a result, not working on your website’s \u003ca href=\"/uk/blog/seo-checklist-online-store\"\u003esearch engine optimization\u003c/a\u003e can limit your growth. Be sure to focus on:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCreating original, helpful content for product pages.\u003c/li\u003e\n\u003cli\u003eImproving your website’s loading speed.\u003c/li\u003e\n\u003cli\u003eMaking your website \u003ca href=\"/uk/blog/mobile-seo\"\u003eeasy to use on mobile devices\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eShopify stores come with fast loading and responsive page design. Use \u003ca href=\"https://search.google.com/search-console/about\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eGoogle Search Console\u003c/a\u003e to see how your website performs and find areas for improvement.\u003c/p\u003e\n\u003ch3\u003eNot planning for growth\u003c/h3\u003e\n\u003cp\u003eNot preparing to grow can bottleneck your business. Build your store to accommodate next year’s order volume, not today’s. Avoid limitations such as:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRelying on one supplier.\u003c/strong\u003e Always look for alternatives to mitigate risks and keep products in stock.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eManually handling orders.\u003c/strong\u003e Use a dropshipping app that automates order processing.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eA benefit of dropshipping is the ability to accept increasingly large order volumes without significant investment. Have the systems in place to handle more orders when they arrive.\u003c/p\u003e\n\u003ch3\u003eNeglecting unhappy customers\u003c/h3\u003e\n\u003cp\u003eWhile dropshippers don’t deal with inventory directly, they are the primary touchpoint for \u003ca href=\"/uk/blog/what-is-customer-service\"\u003ecustomer support\u003c/a\u003e. Failing to focus on customers, especially those with complaints, can lead to negative reviews and high return rates.\u003c/p\u003e\n\u003cp\u003eTo enhance your customer experience:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCreate accurate product descriptions\u003c/li\u003e\n\u003cli\u003eProvide clear contact information\u003c/li\u003e\n\u003cli\u003eRespond to every customer question and concern\u003c/li\u003e\n\u003cli\u003eManage returns and refunds quickly, before reaching out to the supplier\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe latest \u003ca href=\"/uk/blog/ai-customer-service\"\u003ecustomer service AI tools\u003c/a\u003e and chatbots give you the power to answer customers immediately.\u003c/p\u003e\n\u003cdiv class=\"relative aspect-video mb-8\"\u003e\u003cdiv data-component=\"youtube-facade\" data-src=\"https://www.youtube.com/embed/ddeMiAG9G7o?si=0xSH-_HTyoSPYtw5\" class=\"absolute inset-0 w-full h-full\"\u003e\u003c/div\u003e\u003c/div\u003e\n\u003ch2\u003eStart your dropshipping business in 2025\u003c/h2\u003e\n\u003cp\u003eWith Shopify, starting a dropshipping business has never been easier.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://accounts.shopify.com/store-create\"\u003eStart your free trial today\u003c/a\u003e to build a store and connect a popular dropshipping app—or sell products from known brands with \u003ca href=\"/uk/collective/retailer\"\u003eShopify Collective\u003c/a\u003e.\u003c/p\u003e\n\u003chr class=\"solid\"\u003e\n\u003cp\u003eFrom first-time sellers to global retailers, Shopify works for everyone. \u003ca href=\"/uk/pricing\"\u003eSee plans and pricing\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eRead more\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/uk/blog/product-sourcing-apps\"\u003eHow To Source Products To Sell Online\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/uk/blog/dropshipping-websites\"\u003eThe 9 Best Dropshipping Websites for Your Online Store\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/uk/blog/product-ideas\"\u003eProduct Ideas: 17 Places To Find Profitable Products\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/uk/blog/dropshipping-tips\"\u003e10 Dropshipping Tips To Boost Your Business\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/uk/blog/what-is-shopify\"\u003eWhat is Shopify and How Does it Work?\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/uk/blog/online-business-ideas\"\u003e25+ Ideas for Online Businesses To Start Now (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/uk/blog/passive-income-ideas\"\u003e30 Best Passive Income Ideas To Build Your Wealth (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/uk/blog/affiliate-marketing\"\u003eWhat Is Affiliate Marketing and How to Get Started\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/uk/blog/print-on-demand-shirts\"\u003ePrint on Demand Shirts- A Quickstart Guide\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/uk/blog/is-dropshipping-worth-it\"\u003eIs Dropshipping Worth It in 2024?\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2\u003eHow to start dropshipping FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I start a dropshipping business?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eIdentify a niche:\u003c/strong\u003e Select a specific market to target.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResearch competitors:\u003c/strong\u003e Analyze what businesses in your niche are successful and why.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChoose a dropshipping supplier:\u003c/strong\u003e Partner with a reliable supplier that stocks products you want to sell.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreate an online store:\u003c/strong\u003e Design and build an ecommerce website to showcase your products.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarket your business:\u003c/strong\u003e Use social media ads and engaging content to attract customers.\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I find the best products for dropshipping?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTo identify the best products for your dropshipping business, start by choosing a niche with high demand but low competition. Research trends and customer interests using tools like Google Trends, and analyze market data to determine profitable products.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs dropshipping really profitable?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eDropshipping can be a profitable business because sellers are not responsible for shipping or manufacturing. There are many dropshippers who earn more than \u003ca href=\"https://www.oberlo.com/blog/from-bank-employee-to-dropshipper\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e$100,000 per year\u003c/a\u003e. However, because of the accessibility of starting a dropshipping business, competition among dropshippers is often fierce, limiting potential profit margins.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - [High ticket affiliate marketing salary]","url":"https://www.ziprecruiter.com/Salaries/High-Ticket-Affiliate-Marketing-Salary"},{"text":"Zip Recruiter - [Affiliate Marketing Salary]","url":"https://www.ziprecruiter.com/Salaries/Affiliate-Marketing-Salary"},{"text":"Smartway - [Affiliate Marketing Smart Way]","url":"https://www.smartpassiveincome.com/affiliate-marketing-smart-way/"},{"text":"Ryan Robinson - [How I earned $35,218.31 blogging last month]","url":"https://www.ryrob.com/blog-income-report-march-2021/"}],"amazon-affiliate-marketing":[{"text":"Datanyze - [Affiliate Networks Software Market Share]","url":"https://www.datanyze.com/market-share/affiliate-networks--69"},{"text":"Amazon Associates - [Amazon’s affiliate marketing program]","url":"https://affiliate-program.amazon.com/"},{"text":"eMarketer - [Prime Day US Online Shoppers Start Product Searches on Amazon]","url":"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F"},{"text":"Themenhero - [Men’s Guide For Brands \u0026 Fashion]","url":"https://themenhero.com/"},{"text":"Zip Recruiter - [Amazon Affiliate Salary]","url":"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements"},{"text":"Amazon - [Application Review Process]","url":"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM"},{"text":"Coffee Brewing Pro - [Coffee Brewing Pro]","url":"https://coffeebrewingpro.com/"},{"text":"Sprocker Lovers - [Sprocker Lovers]","url":"https://sprockerlovers.com/"},{"text":"McKinsey \u0026 Company - [What is omnichannel marketing?]","url":"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing"},{"text":"Package Free Shop - [Package Free Shop]","url":"https://packagefreeshop.com/"},{"text":"McKinsey \u0026 Company - [Five-star growth: Using online ratings to design better product]","url":"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products"},{"text":"The Every Day Farmhouse - [Homesteading Gift Ideas]","url":"https://theeverydayfarmhouse.com/homesteading-gift-ideas/"},{"text":"insider Intelligence -[Over 60% of US online shoppers start their product search on Amazon]","url":"https://www.insiderintelligence.com/content/online-shoppers-search-on-amazon"}],"pinterest-affiliate-marketing":[{"text":"Pinterest- [Your audience is here]","url":"https://business.pinterest.com/audience/"},{"text":"Pinterest - [Community guidelines]","url":"https://policy.pinterest.com/en/community-guidelines"},{"text":"FTC - [Online advertising disclosure guidelines]","url":"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf"},{"text":"TheWaystoWealth - [R.J. 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Our easy-to-follow template helps you craft proposals that not only impress but also seal the deal.","cta":"Download template","modal_headline":"Get our business proposal template delivered right to your inbox."},"businessplan":{"heading":"Free: Business Plan Template","content":"Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.","cta":"Get the template now","modal_headline":"Get the business plan template delivered right to your inbox."},"businessideas":{"heading":"Free: The Big List of Business Ideas","content":"To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.","cta":"Get the list now","modal_headline":"Get the big list of business ideas delivered right to your inbox."},"camera_checklist":{"heading":"How to take product photos like a pro","content":"This essential guide will help you shoot stunning product photos, with tips, equipment lists, and easy-to-follow shooting instructions.","cta":"Download guide","modal_headline":"Get the guide delivered right to your inbox."},"case_studies":{"heading":"Free Video Series: Ecommerce Inspiration","content":"Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.","cta":"Get the free video series","modal_headline":"Get our Ecommerce Inspiration video series delivered right to your inbox."},"case_study_template":{"heading":"Free Case Study Template","content":"Show your expertise and highlight your company’s success with our free case study template.","cta":"Get the template now","modal_headline":"Get the case study template delivered right to your inbox."},"cash_flow_template":{"heading":"Free Cash Flow Statement Template","content":"Balancing your books can be stressful. Take charge of your finances with our free cash flow statement template.","cta":"Get the template now","modal_headline":"Get the cash flow statement template delivered right to your inbox."},"competitive":{"heading":"Free: Competitive Analysis Template","content":"By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.","cta":"Get the template now","modal_headline":"Get the competitive analysis template delivered right to your inbox."},"content_strategy_template":{"heading":"Free Content Strategy Template","content":"Create content that truly connects and engages. Our template helps you plan and execute your vision, keeping your goals on track.","cta":"Get the template now","modal_headline":"Get the content strategy template delivered right to your inbox."},"copywriting":{"heading":"Free Reading List: Copywriting Tactics for Entrepreneurs","content":"Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Copywriting Tactics reading list delivered right to your inbox."},"copywriting_research":{"heading":"Research the words you use to sell","content":"Use this free template to help you enhance your website and connect with customers. Research the words competitors use and analyze customer feedback to help you write compelling copy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"customer_journey":{"heading":"Free Customer Journey Map Template","content":"Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"customerservice":{"heading":"Free Reading List: Customer Service Strategies","content":"Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get the reading list delivered right to your inbox."},"decision_matrix":{"heading":"Free Decision Matrix Template","content":"Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"design":{"heading":"Free Reading List: Online Store Design Tips","content":"Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Store Design reading list delivered right to your inbox."},"digital_marketing_kit":{"heading":"Free Digital Marketing Toolkit","content":"Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.","cta":"Download now","modal_headline":"Get the toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify."},"email":{"heading":"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing","content":"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.","cta":"Get the free ebook now","modal_headline":"Get our Email Marketing guide delivered right to your inbox."},"expense_report":{"heading":"Free Expense Report Template","content":"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"googleshopping":{"heading":"Free Ebook: Google Shopping for Small Businesses","content":"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.","cta":"Get the free ebook now","modal_headline":"Get Google Shopping for Small Businesses delivered right to your inbox."},"go_to_market":{"heading":"Free Go-to-Market Strategy Template","content":"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.","cta":"Download template","modal_headline":"Get your free go-to-market strategy template delivered right to your inbox."},"hiring_questions":{"heading":"Free Guide: Interview Questions for Hiring Retail Employees","content":"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.","cta":"Get the free guide now","modal_headline":"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"holiday_selling_2021":{"heading":"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores","content":"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.","cta":"Get the free guide now","modal_headline":"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"international_shipping":{"heading":"Free International Shipping Checklist","content":"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.","cta":"Download now","modal_headline":"Get the checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify."},"inventory_templates":{"heading":"5 Free Templates to Better Understand Your Inventory","content":"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)","cta":"Get your free templates","modal_headline":"Get your Inventory Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"keyword_research_template":{"heading":"Free keyword research template","content":"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"marketing_plan":{"heading":"Free Marketing Plan Template","content":"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.","cta":"Download template","modal_headline":"Get your marketing plan template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"marketing_proposal":{"heading":"Free Marketing Proposal Template","content":"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.","cta":"Download template","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"okr_template":{"heading":"Free OKR Template","content":"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"one_pager":{"heading":"Free One Pager Template","content":"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"opening_closing_checklist":{"heading":"Free Checklist for Opening and Closing Your Store","content":"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","cta":"Get the free checklist","modal_headline":"Get our Opening and Closing Checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"optimization":{"heading":"Free Reading List: Conversion Optimization for Beginners","content":"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"packaging_calculator":{"heading":"Calculate your packaging costs","content":"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","cta":"Download calculator","modal_headline":"Get the calculator delivered right to your inbox."},"packing_slip":{"heading":"Free Packing Slip Template","content":"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.","cta":"Get your free guide","modal_headline":"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pp_template":{"heading":"Free PowerPoint Template","content":"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","cta":"Get the template now","modal_headline":"Get the press release template delivered right to your inbox."},"problem_statement":{"heading":"Free Problem Statement Template","content":"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"process_map":{"heading":"Free Process Mapping Template","content":"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rfp_template":{"heading":"Free RFP Template","content":"Make writing requests for proposals easier and faster with our free RFP template.","cta":"Get the template now","modal_headline":"Get the RFP template delivered right to your inbox."},"root_cause":{"heading":"Free Root Cause Analysis Template","content":"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rotating_schedules":{"heading":"Free Download: Rotating Schedules Templates","content":"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.","cta":"Get your free templates","modal_headline":"Get these free Rotating Schedules Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_email":{"heading":"Free Sales Email Templates","content":"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_funnel_template":{"heading":"Free Sales Funnel Template","content":"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"seo":{"heading":"Free Download: SEO Checklist","content":"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","cta":"Get the free checklist","modal_headline":"Get our SEO Checklist delivered right to your inbox."},"services_price":{"heading":"Your Time is Valuable, so Price it Right","content":"Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.","cta":"Download calculator","modal_headline":"Get this calculator delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"sfn_interview":{"heading":"Free Checklist: How to Interview a Third Party Logistics Provider","content":"Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"sfn_outsource":{"heading":"Free Checklist: Are You Ready to Outsource Your Fulfillment?","content":"Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"shipping":{"heading":"The Shopify guide to shipping and fulfillment","content":"Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.","cta":"Download now and start optimizing your operations","modal_headline":"Get our shipping and fulfillment guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"shipping_kit":{"heading":"Free Shipping and Fulfillment Kit","content":"Simplify your shipping process and ensure your products reach customers on time. This free toolkit provides essential tips and resources to help you manage logistics efficiently.","cta":"Download now","modal_headline":"Get our shipping and fulfillment kit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify."},"social":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get your social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_media_kit":{"heading":"Free Social Media Toolkit","content":"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.","cta":"Download now","modal_headline":"Get your social media strategy toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_template":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sop_template":{"heading":"Free SOP Template","content":"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"store_layouts":{"heading":"Free Download: Store Layout Templates","content":"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"swot":{"heading":"Free: SWOT Analysis Template","content":"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.","cta":"Get the template now","modal_headline":"Get the SWOT analysis template delivered right to your inbox."},"tax_season":{"heading":"Free Download: 6 Steps to Get Your Business Ready for Tax Season","content":"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"trust":{"heading":"Free: Shopify Store Trust Checklist","content":"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.","cta":"Get the checklist now","modal_headline":"Get the checklist delivered right to your inbox."},"tshirt_guide":{"heading":"Your Complete Guide To Starting a T-Shirt Business","content":"Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own T-shirt business, from design to sales.","cta":"Download now","modal_headline":"Get the guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"ttp_guide":{"heading":"Free Download: The Online Sellers Guide to In-Person Sales","content":"In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"twitter":{"heading":"Free Ebook: Twitter Marketing for Small Businesses","content":"This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.","cta":"Get the free ebook now","modal_headline":"Get Twitter Marketing for Small Businesses delivered right to your inbox."},"use_case_template":{"heading":"Free Use Case Template","content":"Do your products hold hidden value? Use this free template to spot new sales opportunities.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_chain":{"heading":"Free Value Chain Template","content":"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_prop_template":{"heading":"Free Value Proposition Template","content":"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"video":{"heading":"Free Reading List: Video Marketing Tips and Tricks","content":"Video marketing is a powerful tool you can’t afford to ignore. Get a crash course with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get the reading list delivered right to your inbox."},"white_paper_template":{"heading":"Free White Paper Template","content":"Share your experience and establish your authority. This template offers a framework for creating compelling, trustworthy white papers.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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