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2024年跨境电商代发货怎么做？9步指南 - Shopify 中国
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href="/zh/sell"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">销售您的产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">线上或线下销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/online"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">在线销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">拓展在线业务</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/channels"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">跨渠道销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达数百万购物者并提升销售额</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/pos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">线下销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">POS（销售终端）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/markets"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">面向全球销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">国际销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">批发和直销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">B2B（企业对企业）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/payments"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">接受在线付款<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">设置付款表单</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-市场" class="text-t7 inline-block">市场</span></div><ul class="pb-2" aria-labelledby="subNavItem-市场"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">推广业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达和留住客户</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">通过社交媒体进行营销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">社交媒体集成</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/inbox"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">与客户聊天<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">培养客户<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">了解您的受众<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获得客户洞察</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-管理" class="text-t7 inline-block">管理</span></div><ul class="pb-2" aria-labelledby="subNavItem-管理"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">管理您的业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">跟踪销售、订单和分析</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">衡量效果<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">分析和报告</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/shipping"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">发货更快<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">管理您的库存和订单<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">库存和订单管理</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="外部来源：Shopify 开发人员 . 借助 Shopify 强大的 API 进行开发"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify 开发人员<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">借助 Shopify 强大的 API 进行开发</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">适合持续增长的数字品牌的商务解决方案</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">所有产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">探索所有 Shopify 产品和功能</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/pricing">定价</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="资源-toggle-open" aria-controls="资源DesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">资源</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="资源DesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-帮助和支持" class="text-t7 inline-block">帮助和支持</span></div><ul class="pb-2" aria-labelledby="subNavItem-帮助和支持"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/zh-CN/" aria-label="外部来源：帮助和支持 . 获取全天候支持"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">帮助和支持<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获取全天候支持</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify 博客<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">商业策略建议</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-热门主题" class="text-t7 inline-block">热门主题</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-热门主题"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">什么是 Shopify？<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">我们的商务平台是如何运作的</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/topics/social-media-optimization"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">社交媒体策略<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">在社交中达成交易</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-基本工具" class="text-t7 inline-block">基本工具</span></div><ul class="pb-2" aria-labelledby="subNavItem-基本工具"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">logo 制作器<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="外部来源：图库照片 ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">图库照片<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">商业计划模板<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="外部来源：“个人简介链接”工具 ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">“个人简介链接”工具<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/enterprise">企业版</a></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/zh/login?ui_locales=zh-CN" data-component-name="login">登录</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fhow-to-start-dropshipping&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">开始免费试用</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fhow-to-start-dropshipping&signup_types[]=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="外部来源：开始免费试用">开始免费试用</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="菜单" aria-expanded="false" aria-controls="MobileDrawer" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div></div><div class="top-0 w-full z-20 before:absolute before:top-0 before:left-0 before:pointer-events-none before:w-full before:h-global-header-with-border before:z-20 after:absolute after:top-0 after:left-0 after:will-change-[opacity] after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 after:bg-white text-black before:border-y before:border-black/20 after:opacity-100 pointer-events-auto before:opacity-0 sticky"><div class="h-global-header container 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src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/zh/blog/how-to-start-dropshipping"/><meta itemProp="dateModified" content="2024-10-29T17:30:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/zh/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/zh/blog/topics/新手上路" class="no-underline hover:text-link-light-hover topic-link">新手上路</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">2024年跨境电商代发货怎么做？9步指南</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">跨境电商代发货（一件代发）是一种低投入低风险的在线销售模式。想知道代发货怎么做？阅读本文，学习跨境业务中代发货模式的9个基本步骤。</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/zh/blog/authors/shopify-staff" class="no-underline" itemProp="url"><span itemProp="name">Shopify Staff</span></a></span></div><div class="text-body-sm text-shade-50">最后更新：<!-- --> <time>2024年10月29日</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/unnamed_76.png?v=1730392565&originalWidth=1848&originalHeight=782" alt="代发货供应商用于运输的卡车" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/unnamed_76.png?v=1730392565&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/unnamed_76.png?v=1730392565&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/unnamed_76.png?v=1730392565&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/unnamed_76.png?v=1730392565&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/unnamed_76.png?v=1730392565&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/unnamed_76.png?v=1730392565&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/unnamed_76.png?v=1730392565&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/unnamed_76.png?v=1730392565&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/unnamed_76.png?v=1730392565&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">在这一页<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">在这一页</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">开展跨境电商代发货（一件代发）的9个步骤</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">代发货时要规避的错误</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">代发货业务盈利情况如何？</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">2024年开启你的跨境代发货业务</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">代发货怎么做——常见问题</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">立即开创您的在线业务。</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">完全免费。</p><a href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fhow-to-start-dropshipping&signup_types[]=paid_trial_experience" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] !no-underline border-b-[1px] border-black group">开始免费试用<span class="flex justify-center items-center w-6 h-6 ml-4 my-auto [&_svg]:w-6 reduced-motion:group-hover:translate-x-0 transition-all duration-500 will-change-transform group-hover:translate-x-full 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[&_h3]:mt-12 [&_h3]:mb-4 [&_h3]:text-black [&_h4]:text-t6 [&_h4]:mt-12 [&_h4]:mb-4 [&_h4]:text-black [&_h5]:text-t7 [&_p]:mb-6 [&_hr]:mb-6 [&_a]:text-black [&_a]:font-medium [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_a>img]:mt-3 [&_a>img]:mb-8 [&_a>img]:h-[revert-layer] [&_img]:my-12 [&_a>img]:inline-block [&_figure>img]:mb-0 [&_figure]:mb-12 [&_img]:inline-block [&_ul]:list-disc [&_ul]:space-y-3 [&_ul]:pl-6 [&_ul]:mb-6 [&_ul_li]:pl-4 [&_ol]:list-decimal [&_ol]:space-y-3 [&_ol]:pl-6 [&_ol]:mb-6 [&_ol_li]:pl-4 [&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 [&_figcaption]:text-center [&_figcaption]:text-xs [&_figcaption]:sm:text-sm [&_figcaption]:mt-1 [&_strong]:font-medium [&_strong]:text-black [&_.heading--4]:font-aktivgroteskextended [&_.heading--4]:text-2xl [&_.heading--4]:text-black [&_.heading--4]:font-medium [&_.heading--4]:tracking-[-.02em] [&_iframe]:mt-3 [&_iframe]:mb-9 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>代发货，又名一件代发，是一种订单履行方法。卖家无需持有任何库存就可以向客户销售产品。客户从代发货商店购买产品后，第三方供应商负责把产品直接发送给客户。这种低风险低投入的商业模式同样适用于跨境业务，那么，跨境电商代发货怎么做呢？</p> <p>接下来，本文将探讨开展跨境电商代发货的步骤，助力跨境卖家轻松开启自己的代发货业务。</p> <h2 id="1">开展跨境电商代发货（一件代发）的9个步骤</h2> <ol> <li><a href="#6">判断代发货业务是否适合</a></li> <li><a href="#7">选择代发货细分市场</a></li> <li><a href="#8">研究竞争对手</a></li> <li><a href="#9">选择供应商</a></li> <li><a href="#10">选择产品并设定价格</a></li> <li><a href="#11">搭建电商网站</a></li> <li><a href="#12">决定业务结构</a></li> <li><a href="#13">设立财务管理体系</a></li> <li><a href="#14">推广代发货业务</a></li> </ol> <h3 id="6">1. 判断代发货业务是否适合</h3> <p><a href="/zh/blog/what-is-dropshipping" target="_blank">代发货</a>只是经营跨境电商业务的一种方式。在投身其中之前，需要花时间确认这种商业模式是否与自己的目标适合。</p><div id="text-cta" class="hidden lg:block"></div> <p>一般而言，代发货适合具备营销技能且希望以最小的初期投入开设店铺的人。代发货无需囤货，只需一台笔记本电脑和互联网连接就能轻松起步。</p> <p>然而，这种便利是有代价的。代发货商对商品的控制能力往往都比较弱，而且，由于其他零售商可能也会销售相同的产品，所以竞争可能会很激烈。</p> <p>如果你的计划是把重心放在营销上，并且不打算围绕某一主打产品来发展业务，那么，<a href="/zh/blog/is-dropshipping-worth-it" target="_blank">代发货</a>或许是个不错的选择。</p> <h3 id="7">2. 选择代发货细分市场</h3> <p><a href="/zh/blog/dropshipping-niches" target="_blank">细分市场（利基市场）</a>是市场的一小部分。你可以通过店铺、品牌和产品选择来定位某个细分市场。以下是几个细分市场的例子：</p> <ul> <li>为爱狗人士设计的狗领结</li> <li>为iPhone用户设计的iPhone手机壳</li> <li>为露营者而设计的装备</li> <li>为健身爱好者设计的器材</li> </ul> <p>选择代发货细分市场（利基市场）有助于确定目标受众。明确了特定的客户群体后，寻找<a href="/zh/blog/best-dropshipping-products" target="_blank">代发货产品</a>会变得更加容易。</p> <p>选择<a href="/zh/blog/6187532-dont-follow-your-passion-a-smarter-way-to-find-a-product-to-sell" target="_blank">细分市场（利基市场）</a>通常有两种方法：</p> <ol> <li>选择你熟悉或热爱的细分市场。</li> <li>根据市场需求选择细分市场。</li> </ol> <p>第二种方法的目标是找到客户兴趣浓厚但竞争小的细分市场。代发货商可以通过研究关键词和产品来评估市场需求。</p> <h4>利用关键词研究寻找细分市场</h4> <p>研究关键词可以了解人们在网络上搜索的内容。以下推荐几个常用的研究关键词的工具：</p> <ul> <li> <a href="https://trends.google.com/trends/?geo=CN" target="_blank" rel="nofollow noopener noreferrer">谷歌趋势（Google Trends）</a><strong>。</strong>谷歌趋势可以用来明确产品的销售旺季，辨别产品处于上涨趋势还是下滑趋势。需要注意的是，谷歌趋势不会显示具体的搜索量。因此，在使用谷歌趋势时，请务必使用 “Keywords Everywhere” 之类的关键词工具来明确产品具体的搜索热度。</li> <li> <a href="https://keywordseverywhere.com/" target="_blank" rel="nofollow noopener noreferrer">Keywords Everywhere</a><strong>。</strong>Keywords Everywhere可显示产品的每月搜索量及其竞争力。你可以根据这些信息来评估自己所选的细分市场是否受欢迎，并进一步得出有关细分市场选择的新灵感。</li> <li> <a href="https://www.facebook.com/business/insights/tools/audience-insights" target="_blank" rel="nofollow noopener noreferrer">Facebook受众分析（Facebook Audience Insights）</a><strong>。</strong>Facebook受众分析可通过分析受众的年龄、性别、地域、兴趣等信息，帮助识别有效关键词。</li> </ul> <p>评估搜索需求时，查看历史热度和搜索量可以找到持续或日益受欢迎的细分市场。</p> <div style="text-align: center;"> <figure><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/unnamed_77.png?v=1730392492" alt="谷歌趋势上显示，搜索词“电动自行车”在过去的五年的搜索热度呈现出上升的趋势。" style="float: none;"> <figcaption> <p>“电动自行车（eBike）”过去五年的热度（截图来自<em>谷歌趋势</em>）</p> </figcaption> </figure> </div> <p>例如，<a href="https://ebikegeneration.com/" target="_blank" rel="nofollow noopener noreferrer">eBike Generation</a>的创始人约翰·墨菲（John Murphy）通过关键词研究，发现了一个尚未被充分满足的细分市场——猎人使用的电动自行车，并因此而建立了一家销售额达300万美元（约2100万元人民币）的代发货公司。</p> <h4>利用产品研究寻找细分市场</h4> <p><a href="/zh/blog/product-research" target="_blank">研究产品</a>不仅有助于发现<a href="/zh/blog/trending-products" target="_blank">热门产品</a>，还能了解不同产品类别的消费者喜好。</p> <p>使用<a href="https://apps.shopify.com/dsers?locale=zh-CN" target="_blank">DSers</a>等代发货应用可以查看速卖通（AliExpress）等在线商城上的产品订单量，进而依据这些数据来评估自身业务的潜在规模。</p> <p>为了全面了解代发货细分市场，可以综合运用以上两种类型的研究。此外，由于消费者习惯变化迅速，还需要定期查看关键词趋势和产品受欢迎程度。</p> <p>为了让业务与产品供应相协调，你也可以在确定细分市场之前挑选代发货供应商。</p> <h3 id="8">3. 研究竞争对手</h3> <p><a href="/zh/blog/competitive-analysis" target="_blank">竞争分析</a>对开展代发货业务大有裨益。因此，投入时间收集所在细分市场中竞争对手店铺的信息，十分有必要。</p> <p>观察竞争对手，尤其是代发货竞争对手所提供的产品，就可以发现潜在的产品，并可为营销策略的制定提供灵感。为了进一步了解哪些内容对客户有吸引力，你也可以浏览竞争对手的产品页面和社交媒体广告。</p> <p>要充分地研究竞争对手，你可以参考以下做法：</p> <ul> <li>使用谷歌搜索</li> <li>使用竞争分析工具</li> <li>浏览社交媒体</li> <li>订阅电子邮件列表</li> <li>查看在线商城平台</li> </ul> <h4>使用谷歌搜索</h4> <p>首先，搜索与所在细分市场相关的关键词，看会出现哪些企业。例如，如果你正在宠物用品这一细分市场做代发货，可以搜索“宠物玩具”、“宠物食品”或“宠物刷子”等关键词。</p> <p>仔细观察搜索结果出现频率高的企业。这些企业很可能就是你在自然流量方面的主要竞争对手。如果想深入了解更多，可以使用搜索引擎优化（SEO）工具，如<a href="https://ahrefs.com/zh" target="_blank" rel="nofollow noopener noreferrer">Ahrefs</a>、<a href="https://zh.semrush.com/projects/" target="_blank" rel="nofollow noopener noreferrer">SEMrush</a>或<a href="https://moz.com/" target="_blank" rel="nofollow noopener noreferrer">Moz</a>，查看哪些公司正在投放谷歌搜索广告及其正在竞价的关键词。</p> <p>你可能会发现，排名靠前的竞争对手会针对长尾关键词来优化内容，这些长尾关键词的长度更长，且指向更具体。长尾关键词的竞争较小，因此，这类关键词也成为了小型代发货网站的战略目标。</p> <p>例如，你的竞争分析结果表明，大型零售商都在激烈争夺“狗项圈”这一关键词，而“LED狗项圈”的竞争较小，那么，“小型犬LED狗项圈”就是一个长尾关键词，可能会为你新的业务提供发展空间。</p> <h4>使用竞争分析工具</h4> <p>竞争分析工具是了解竞争对手策略的另一种方式。通过监控流量来源、访客数量以及社交媒体互动情况来挖掘数据。</p> <p><a href="https://www.similarweb.com/" target="_blank" rel="nofollow noopener noreferrer">SimilarWeb</a>和<a href="http://www.alexa.com/siteinfo" target="_blank">Alexa</a>就是此类分析工具。这种在线工具非常适合查找（并跟踪）竞争对手的在线活动。它们会为你提供竞争对手的网站信息，例如，社交媒体资料、热门流量来源、访问者数量，甚至他们的竞争对手信息。</p> <p>如果你发现对手极度依赖付费广告，不妨策划一场针锋相对的营销活动，或者在SEO内容优化上加大力度。要是对手在某个被你遗漏的社交平台上表现活跃，那你同样可以在那个平台上开设账号，积极参与。</p> <h4>浏览社交媒体</h4> <p>关注竞争对手的社交媒体页面，了解他们与粉丝互动的方式，同时还要留意那些获得最多点赞、评论和分享的帖子类型。</p> <p>例如，如果你所在宠物用品细分市场的竞争对手因DIY美容视频而走红，你也可以考虑创作类似的内容。同时，也要敏锐捕捉市场中的空白领域，可能宠物健康小贴士方面的内容还存在需求缺口，等你你去填补。</p> <h4>订阅电子邮件列表</h4> <p>订阅竞争对手的电子邮件列表可以获取竞争对手的最新消息，了解他们如何通过促销和优惠来吸引消费者，从而有助于你更深入地剖析他们的营销策略。</p> <h4>查看在线商城交易平台</h4> <p>你可以在<a href="/zh/blog/ebay-dropshipping" target="_blank">eBay</a>、<a href="/zh/blog/amazon-dropshipping" target="_blank">亚马逊</a>和Etsy等交易平台上同一细分市场的卖家那里获取有用信息。例如，各大平台的<a href="https://www.amazon.com/Best-Sellers-Beauty-Personal-Care/zgbs/beauty/ref=zg_bs_nav_beauty_0" target="_blank" rel="nofollow noopener noreferrer">产品销量排名榜单</a>就能真实地产品的销售热度，你可以利用这个信息来了解市场需求。</p> <p>例如，注意有多少类似产品在售。如果市场看起来已经饱和，为了给产品做差异化，可以考虑降价或提供交易平台无法提供的优质客户体验。</p> <p><strong>💡</strong><strong>小贴士：</strong>竞争对手的研究范例需要控制在一定的数量范围内，例如，不超过五家，这样可以让你更专注、更有序地做下一步计划。此外，为了能轻松地搜索和引用自己的发现，可以将所有关于竞争对手的研究结果记录在一个电子表格中。</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">竞争分析助力企业进行市场定位与策略规划</p> <p>深入分析竞争对手的优势与劣势，有助于你制定出能够为公司赢得竞争优势的策略。掌握竞争分析的要领，能让企业在激烈的市场竞争中脱颖而出.</p> <a href="/zh/blog/competitive-analysis" class="marketing-button marketing-button--small" target="_blank">免费领取竞争分析指南</a> </div> <h3 id="9">4. 选择供应商</h3> <p><a href="/zh/blog/dropshipping-suppliers" target="_blank">代发货供应商</a>负责采购产品和管理库存，在接受了代发货商的订单和付款后，再负责将货物运送至客户地址。</p> <p>代发货供应商所承担的职责至关重要，因此，你选择的供应商将对你的代发货业务能否成功产生深远的影响。</p> <p>根据所选的细分市场和产品，你可能会与单一供应商合作，或者通过汇集供应商的应用或或平台与多个供应商建立合作关系。</p> <p>热门的代发货供应商<a href="https://apps.shopify.com/categories/finding-products-sourcing-options-dropshipping?locale=zh-CN" target="_blank">应用</a>会自动地将你的店铺与庞大的代发货供应商网络连接起来。例如，<a href="https://apps.shopify.com/dsers?locale=zh-CN" target="_blank">DSers</a>支持Shopify商家从商品种类丰富的全球性在线商城<a href="/zh/blog/the-definitive-guide-to-dropshipping-with-aliexpress" target="_blank">速卖通代发货</a>。</p> <div style="text-align: center;"><img style="float: none;" alt="DSers的后台控制面板上显示着可以从速卖通代发货的冰箱磁贴。" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/unnamed_78.png?v=1730392628" loading="lazy"></div> <p>寻找代发货供应商的渠道还有很多，以下罗列了常用的渠道：</p> <ul> <li><a href="https://login.aliexpress.com/?from=sm&return_url=https%3A%2F%2Fwww.aliexpress.com:443%2F_____tmd_____%2Fpage%2Flogin_jump%3Frand%3DS3WxGHAgAt756EpznwfNzJq2AFA2qBNla3j6EINUS8We9dazM_iKElp8DwVSHZUevpC41Bx7RzivXIj9RnZgdg%26_lgt_%3Db267c0ad8e7970384b6023a714abe286___113745___7d0a9acb87f7c73caad51676ea116139___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&uuid=b267c0ad8e7970384b6023a714abe286" target="_blank" rel="nofollow noopener noreferrer">速卖通</a></li> <li><a href="https://www.alibaba.com/" target="_blank" rel="nofollow noopener noreferrer">阿里巴巴国际站</a></li> <li><a href="https://www.salehoo.com/" target="_blank" rel="nofollow noopener noreferrer">SaleHoo</a></li> <li><a href="https://www.worldwidebrands.com/" target="_blank" rel="nofollow noopener noreferrer">Worldwide Brands</a></li> <li><a href="https://www.doba.com/" target="_blank" rel="nofollow noopener noreferrer">Doba</a></li> <li><a href="https://sunrisewholesalemerchandise.com/" target="_blank" rel="nofollow noopener noreferrer">Sunrise Wholesale</a></li> <li><a href="https://apps.shopify.com/dropship-auotmated-inventory?locale=zh-CN" target="_blank">Wholesale2b</a></li> <li><a href="https://www.megagoods.com/" target="_blank" rel="nofollow noopener noreferrer">Megagoods</a></li> <li><a href="https://www.wholesalecentral.com/index.htm" target="_blank" rel="nofollow noopener noreferrer">Wholesale Central</a></li> <li><a href="https://apps.shopify.com/modalyst?locale=zh-CN" target="_blank">Modalyst</a></li> <li><a href="https://apps.shopify.com/spocket?locale=zh-CN" target="_blank">Spocket</a></li> <li><a href="https://apps.shopify.com/cucheng?locale=zh-CN" target="_blank">CJDropshipping</a></li> <li><a href="https://www.crov.com/" target="_blank" rel="nofollow noopener noreferrer">CROV</a></li> </ul> <div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight"> <p><strong>📕</strong> <strong>扩展阅读：</strong><a href="/zh/blog/dropshipping-software" target="_blank">11款最佳代发货软件，助你轻松开启跨境销售</a></p> </div> <h3 id="10">5. 选择产品并设定价格</h3> <p>代发货商店铺里的产品由供应商的库存决定。因此，你可能会在竞争对手的代发货店铺中发现许多相同的产品，所以，挑选能与你的细分市场受众产生共鸣的产品组合至关重要。</p> <p>优质的产品目录可以创造<a href="/zh/blog/upselling-and-cross-selling" target="_blank">交叉销售</a>的机会，让购物者往购物车里添加更多商品。</p> <p>从应用或交易平台挑选产品时，要研究其他卖家的评论以及供应商的历史表现。选好供应商后，可以通过订购产品样品来评估产品的质量和一致性。</p> <p><strong>💡</strong><strong>小贴士：</strong>所选择的供应商最好能够提供加急邮寄服务，比如<a href="/zh/blog/epacket-delivery-explained-everything-you-need-to-know-about-epacket-shipping" target="_blank">e邮宝（ePacket）</a>，这样可以显著缩短交货时间。</p> <h4>为代发货产品定价</h4> <p>不管销售的是电子产品、服装还是玩具，为了从销售中获取利润，让业务得以持续，都需要制定<a href="/zh/blog/pricing-strategies" target="_blank">定价策略</a>。</p> <p>无论价格高低，都要先计算产品成本（包括支付给供应商的价格和其他运营成本），再给产品设定<a href="/zh/tools/profit-margin-calculator" target="_blank">利润率</a>。为产品定价时，为了确保店铺的竞争力，需要参考市场上相似产品的价格。</p> <h3 id="11">6. 搭建电商网站</h3> <div style="text-align: center;"><img class="border block--bordered" style="float: none;" alt="使用Shopify建站工具设计的运动鞋鞋店，店内配有产品大图和无衬线字体。" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/unnamed_79.png?v=1730392692" loading="lazy"></div> <p>网站可以展示产品，让消费者来购买，是代发货业务的中心，也是社交媒体广告流量的目的地。</p> <p>网站上除了产品页面，还可以添加提升客户体验的内容，例如产品评价、用户指南、购买指南和相关博客文章等。这些内容不仅可以帮助客户做出决定，还能<a href="/zh/blog/seo-checklist-online-store" target="_blank">增强网站在搜索引擎结果中的可见度</a>。</p> <p>使用Shopify的<a href="/zh/online" target="_blank">建站工具</a>，可轻松打造并上线电子商务网站。Shopify是一个功能全面的电商独立站搭建平台，提供一站式的电商解决方案。借助Shopify，你不仅能开展全球销售业务，还能便捷地管理商品和接收付款。</p> <p>即便不擅长设计或编程也能轻松使用Shopify。平台内嵌<a href="/zh/tools/domain-name-generator" target="_blank">域名推荐</a>和标志设计工具等功能，提供了大量<a href="https://themes.shopify.com?locale=zh-CN" target="_blank">专业模板</a>，可轻松自定义网站外观。</p> <p>在Shopify的网站中添加代发货（一件代发）应用可以简化产品管理和订单处理的流程，这些热门应用包括：</p> <ul> <li> <a href="https://apps.shopify.com/dsers?locale=zh-CN" target="_blank">DSers</a>，可以与速卖通同步。</li> <li> <a href="https://apps.shopify.com/autods?locale=zh-CN" target="_blank">AutoDS</a>，可以用人工智能分析最新的产品趋势。</li> <li> <a href="https://apps.shopify.com/zendrop?locale=zh-CN" target="_blank">Zendrop</a>，拥有的产品超过100万。</li> <li> <a href="https://apps.shopify.com/spocket?locale=zh-CN" target="_blank">Spocket</a>，汇集了来自美国、欧洲、巴西和印度的供应商。</li> </ul> <h4>利用人工智能优化产品页面</h4> <p><a href="/zh/magic" target="_blank">使用Shopif搭建的网站都内置了人工智能功能</a>，可以更有效地管理产品和销售。这个功能可以完善供应商提供的产品基本信息，进而起到优化产品页面的作用。</p> <p>你只需向<a href="/zh/magic" target="_blank">Shopify Magic</a>提供几个关键词，就能自动生成优于竞争对手的产品描述，这些内容适合目标受众，有利于搜索引擎优化工作。</p> <p>Shopify的<a href="https://help.shopify.com/zh-CN/manual/shopify-admin/productivity-tools/shopify-magic/media-generation" target="_blank">人工智能增强图像编辑功能</a>可以优化供应商提供的图片，使其别具一格，具备独特的背景，并带有品牌特色。这样原创的视觉效果可以让你的产品页面从竞争对手中脱颖而出。</p> <p>每当在Shopify后台看到星形图标时，点击该图标，就可以使用Shopify Magic的功能。</p> <div style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/unnamed_80.png?v=1730392778" alt="一个问号悬于一个打开的快递纸箱上方。" style="float: none;" loading="lazy"></div> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">如何使用Shopify代发货</p> <p>想利用Shopify代发货（一件代发）？阅读本文，了解三种使用Shopify做代发货的简单方法，跨境卖家可根据自身的实际情况适合自己的方法</p> <a href="/zh/blog/dropshipping-guide" class="marketing-button marketing-button--small" target="_blank"></a> </div> <h3 id="12">7. 决定业务结构</h3> <p>如果想在代发货业务上谋求长远发展，那么，在业务初创阶段，撰写<a href="/zh/blog/business-plan-template" target="_blank">商业计划书</a>，并注册成立合法的公司实体，是至关重要的起步步骤。</p> <p>代发货业务的三种常见业务结构为：</p> <ul> <li>个人独资企业</li> <li>有限责任公司</li> <li>股份有限公司</li> </ul> <h4>个人独资企业</h4> <p>个人独资企业的业务结构简单，不需要复杂的文件和税务申报。备案要求相对较低，主要是在个人所得税上申报企业收入。正是由于操作简单，且所需的行政管理费用最低，许多代发货卖家选择以这种高性价比的方式来创办公司实体。</p> <p>然而，这种企业不提供任何个人责任保护。万一企业被起诉，个人资产也可能受到威胁。</p> <h4>有限责任公司</h4> <p>相较于个人独资企业，有限责任公司能为个人资产提供更多保护。个人财务与业务财务分开，这样不仅更安全，还会让会计账目更清晰。</p> <p>然而，相较于个人独资企业，有限责任公司可能需要遵守更多的备案要求。除了个人所得税外，还需要申报企业所得税和增值税等费用。</p> <h4>股份有限公司</h4> <p>股份有限公司可以提供广泛的责任保护，因此，许多大型公司都是股份有限公司。</p> <p>但是，由于收入不能直接转交给股东，股份有限公司的合并成本可能会更高，而且会受到双重征税。</p> <p>在选择业务结构之前，为了选择最适合的业务结构，最好先了解当地的相关法律法规和政策，或者咨询律师和当地的税务机关、工商部门、市场监督管理局等相关机构。</p> <h5>申请雇主识别号（EIN）</h5> <p>如果跨境卖家想在美国注册了企业，可能需要一个雇主识别号（EIN），相当于企业的社会保障号码。申请税号、申请批发代发货账户、开设银行账户以及其他业务活动都需要用到EIN。</p> <p>EIN可以在<a href="https://www.irs.gov/businesses/small-businesses-self-employed/apply-for-an-employer-identification-number-ein-online" target="_blank" rel="nofollow noopener noreferrer">美国国税局（IRS）网站</a>免费申请。</p> <h3 id="13">8. 设立财务管理体系</h3> <p>将个人银行业务与代发货业务实行分开管理，能够有效简化会计流程，确保企业财务状况的清晰透明。在此基础上，你可以考虑采纳以下基本财务操作来进一步优化管理：</p> <h4>开设企业银行账户</h4> <p>为了代发货业务，专门开设一个银行账户来存放收入，这样的专属账户能极大地方便<a href="/zh/blog/15334373-small-business-accounting-101-ten-steps-to-get-your-startup-on-track" target="_blank">收入和支出的追踪</a>，同时保证财务的透明度。</p> <h4>申请商业信用卡</h4> <p>你可以为代发货业务办一张专属企业信用卡，仅用于商业支出，例如网站套餐订阅费和广告费。中国境内的跨境电商卖家可办理与维萨 (Visa)、万事达 (Mastercard) 或美国运通 (American Express) 等组织合作的国内银行信用卡。</p> <p>这些信用卡不仅可用于支付国内账单，还可以用于外币支付，例如用于支付Shopify等跨境电子商务平台的固定账单等。此外，信用卡通常还有额外的福利，例如，使用信用卡支付账单可获得消费积分，从而兑换一些奖励等。</p> <h4>查看办理营业执照的要求</h4> <p>很多地方都要求企业获取营业执照后才能运营业务。但是，由于许多代发货业务都是以家庭为办公场所，因此，这一要求对于代发货业务来说可能有所不同。具体要求请查看当地的法律法规。</p> <h4>收取销售税</h4> <p>如果跨境卖家在美国注册了企业，并且该企业所在的州规定需要征收销售税，就需要<a href="https://help.shopify.com/zh-CN/manual/taxes/us" target="_blank">按照要求向客户收取</a>。通常情况下，企业无需为州外的订单征收销售税，但最好还是时刻关注并了解最新的规则变化。</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">在Shopify后台管理销售税</p> <p>使用Shopify Tax可掌控销售税的信息和收取，相关工作事宜均可在Shopify后台轻松管理.</p> <a href="https://help.shopify.com/zh-CN/manual/taxes/shopify-tax" class="marketing-button marketing-button--small" target="_blank">了解Shopify Tax</a> </div> <h3 id="14">9. 推广代发货业务</h3> <p>代发货网站上线后，就要转战营销。积极的营销策略能为店铺带来流量，<a href="/zh/blog/dropshipping-success" target="_blank">增加业务成功的几率</a>。</p> <p>你可以根据以下营销渠道来制定策略：</p> <ul> <li>付费广告</li> <li>网红营销</li> <li>内容营销</li> <li>社群营销</li> <li>移动营销</li> <li>电子邮件营销</li> </ul> <h4>付费广告</h4> <p>你可以尝试在<a href="/zh/blog/facebook-ads" target="_blank">Facebook</a>、Instagram、TikTok、YouTube和谷歌上投放广告。社交媒体广告有助于提升品牌在相关受众中的知名度，而<a href="/zh/blog/google-ads-types" target="_blank">谷歌广告</a>则是针对有特定购买意向的消费者。</p> <p>在两种平台上测试广告，能帮助你找到最有效的推广策略。</p> <h4>网红营销</h4> <p>与TikTok和Instagram等平台上的<a href="/zh/blog/instagram-influencer-marketing" target="_blank">网红</a>合作，可以帮助你扩大影响力和可信度，进而提升销量。</p> <p>你可以使用<a href="https://help.shopify.com/zh-CN/manual/promoting-marketing/collabs/merchants/setup" target="_blank">Shopify Collabs</a>与细分市场内的网红建立联系，采用<a href="/zh/blog/affiliate-marketing" target="_blank">联盟营销</a>的方式与网红展开合作，并根据销售业绩来支付报酬。</p> <h4>内容营销</h4> <p>制定内容营销策略可以提升品牌知名度。你可以创建<a href="/zh/blog/make-money-blogging" target="_blank">博客</a>、在<a href="/zh/blog/how-to-get-more-subscribers-on-youtube" target="_blank">YouTube</a>上制作教学视频，或开设与细分市场相关的<a href="/zh/blog/34911301-how-to-start-a-podcast-the-ultimate-step-by-step-podcasting-guide" target="_blank">播客</a>。优质的内容可以保持客户在购买后的参与度。</p> <h4>社群</h4> <p>加入对细分市场充满热情的社群，如<a href="https://www.reddit.com/" target="_blank" rel="nofollow noopener noreferrer">Reddit</a>和Facebook群组等平台，是不错的选择。在这些平台上，你可以积极参与讨论，与潜在受众建立信任并培养良好的关系，但在此过程中需避免过于急功近利，过分强调销售行为。</p> <h4>移动营销</h4> <p>如果手头有一份订阅者名单，采用短信（文本信息）的营销策略，往往能获得较高的参与度。你可以考虑创建一个VIP群聊，提供实时聊天支持，或者发送包含限时促销码的短信。</p> <p><a href="https://manychat.com/product/chatmarketing-with-shopify" target="_blank" rel="nofollow noopener noreferrer">ManyChat</a>等移动营销平台可以将许多工作自动化，例如潜在客户开发、客户保留和弃单召回活动等，从而推动代发货业务的销售。</p> <h4>电子邮件营销</h4> <p>客户离开网站后，可以采用电子<a href="/zh/blog/email-marketing-metrics" target="_blank">邮件营销</a>来维持与他们的关系。发送个性化电子邮件，包含促销活动和实用信息（例如，留下电子邮件可领取优惠码），可鼓励客户再次购买。</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">Shopify Email：个性化邮件模版与自动化解决方案</p> <p>Shopify Email提供了多款邮件模版，可以抓取网站的品牌标识、配色方案、产品、价格等信息嵌入邮件内容。此外，各种自动化邮件任你选择，例如欢迎、弃购挽回和增销电子邮件。借助预设的条件、触发器和操作，点击几下即可启用邮件自动化.</p> <a href="/zh/email-marketing" class="marketing-button marketing-button--small" target="_blank">了解Shopify Email</a> </div> <h2 id="2">代发货时要规避的错误</h2> <p>运营代发货与运营其他零售业务一样，也会面临着各种各样的挑战。为了让代发货业务持续增长，需要规避以下几个错误：</p> <h3>忽视销售数据</h3> <p>代发货新手常犯一个错误：没有实时关注销售数据所传达的信息。</p> <p>代发货商要持续监控销售情况，为了提升利润，不要害怕做店铺调整，请定期复盘以下几点（Shopify商家可以用<a href="/zh-CN/manual/reports-and-analytics/shopify-reports" target="_blank">Shopify分析</a>来解答以下问题 ）：</p> <ul> <li>哪些产品卖得好，哪些卖得不好。</li> <li>从广告中获取了多少收入。</li> <li>哪些产品带来的利润最大。</li> <li>销售趋势如何随时间变化。</li> <li>客户来自哪里，他们使用什么设备。</li> </ul> <p>使用<a href="/zh/blog/how-to-use-google-analytics-4" target="_blank">谷歌分析</a> (Google Analytics) 和 <a href="https://search.google.com/search-console/about" target="_blank" rel="nofollow noopener noreferrer">Google Search Console</a> (前身为“谷歌站长工具”，简称GSC) 之类的工具,可以有效监测一段时间内的搜索流量情况，并据此优化搜索引擎优化（SEO）策略，提升网站表现。此外，如果你在社交媒体或Messenger营销中使用了第三方应用程序，则需要每月查看一次报告，确保整体策略对业务有效。</p> <p>运营代发货商店时，需要创建一个以数据为依据的分析系统，以便保持分析结果的一致性，从而根据明确的 KPI 来衡量商店绩效。有了这些分析数据，才能为业务运营做出更明智的决策，进而逐步扩大业务规模。</p> <h3>忽略SE0（搜索引擎优化）</h3> <p>不论客户是通过谷歌搜索还是社交媒体平台发现你，提升在网络上的可见度都至关重要，因为这直接关系到你的访问量及销售业绩。此外，相较于自行采购库存的销售模式，代发货方式的利润空间往往比较低。如果你不想在营销或广告上花费过多，能够吸引自然流量的SEO就显得尤为关键。</p> <p>因此，不对网站进行<a href="/zh/blog/seo-checklist-online-store" target="_blank">搜索引擎优化</a>会限制业务的发展。请务必关注以下几点：</p> <ul> <li>创建原创且实用的产品页面内容。</li> <li>提高网站加载速度。</li> <li>让网站能在移动设备商易于使用，适配性优良。</li> </ul> <p>Shopify的网站自带的页面设计加载速度快，且是响应式的，能与移动设备适配良好。你可以使用<a href="https://search.google.com/search-console/about" target="_blank" rel="nofollow noopener noreferrer">Google Search Console</a>来查看网站表现，找出可以改进的地方。</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">利用SEO提高网站可见度</p> <p>想提升网站的搜索排名？立即来领取一份免费的SEO优化技巧清单吧.</p> <a href="/zh/blog/seo-checklist-online-store" class="marketing-button marketing-button--small" target="_blank">立即免费领取清单</a> </div> <h3>没有为增长做计划</h3> <p>缺少增长计划，业务发展可能会受到阻碍。因此，<a href="/zh/blog/build-a-website" target="_blank">搭建网站</a>时，不仅需要满足当前的订单量，还要考虑明年甚至更长远的订单量。鉴于此，业务运营过程中，需要规避以下几点错误：</p> <ul> <li> <strong>仅依赖一个供应商。</strong>寻找可替代的供应商是一个持续的工作，这样可以降低风险并保持库存充足。</li> <li> <strong>手动处理订单。</strong>为了提高效率，建议使用可以自动处理订单的代发货应用。</li> </ul> <p>代发货的一大优势在于，能够处理不断增加的订单而无需大量的前期投资。为了从容应对未来更多订单的到来，代发货商必须在系统层面提前做好准备。</p> <h3>忽视不满的客户</h3> <p>虽然代发货商不直接处理库存，但需要提供<a href="/zh/blog/customer-service" target="_blank">客户支持</a>。如果不关注客户，尤其是有投诉的客户，就可能会导致负面评价和高退货率。</p> <p>为了提升客户体验，需要做到以下几点：</p> <ul> <li>创建准确的产品描述</li> <li>提供明确的联系方式</li> <li>回复客户的每一个问题和关切</li> <li>提供明确的配送时间</li> <li>在联系供应商之前，迅速处理退货和退款</li> </ul> <p>为了迅速响应并解答客户的问题，你也可以利用最新的客户服务人工智能工具和聊天机器人。Shopify商家可以使用<a href="/zh/inbox" target="_blank">Shopify Inbox</a>整合日常所用的即时通讯工具，把所有沟通信息汇聚到一个移动端应用内，方便随时回应客户，与客户建立起紧密的联系。</p> <h2 id="3">代发货业务盈利情况如何？</h2> <div style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/unnamed_81.png?v=1730392832" alt="代发货的运作流程" style="float: none;" loading="lazy"></div> <p>在代发货的业务模式中，客户按照商家设定的零售价付款，而商家则按照供应商提供的批发价付款，这其中的差价就是利润。商家永远不必亲自处理产品或购买库存，无需为配送和生产支付费用。</p> <p>这种业务模式前期投入小，风险低，若能与值得信赖的供应商合作，就能收获不错的利润。许多兼职做代发货的美国卖家，其年收入可高达10万美元（约70万人民币），但这个收入因市场的不同而有所差异。</p> <p>代发货的启动门槛低，也意味着，这个赛道的竞争会非常激烈。如果想获取成功，就需要仔细甄供应商，善用营销手段，努力打造出具有特色的品牌。如果无法产品的盈利能力，可以使用<a href="/zh/tools/profit-margin-calculator" target="_blank">Shopify免费的利润计算器</a>。</p> <div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight"> <p><strong>📕</strong> <strong>扩展阅读：</strong><a href="/zh/blog/shopify-stores" target="_blank">2024年网店怎么开？53家高赞Shopify商店给你灵感</a></p> </div> <h2 id="4">2024年开启你的跨境代发货业务</h2> <p>借助Shopify，开展跨境代发货（一件代发）业务会变得非常的简单。现在，即刻<a href="/zh/free-trial" target="_blank">免费试用Shopify</a>来搭建店铺，并轻松连接一个受欢迎的代发货应用，随后，你就能顺利开启并运营自己的跨境电商代发货业务了！</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">Shopify助力跨境电商代发货</p> <p>Shopify使用简单，且配备了一站式电商工具，帮助卖家进行跨境电商代发货（一件代发）。只需通过三种简单方法，便可利用代发货的方式，将产品卖给海外的消费者.</p> <a href="/zh/blog/dropshipping-guide" class="marketing-button marketing-button--small" target="_blank">了解更多</a> </div> <h2 id="5">代发货怎么做——常见问题</h2> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">跨境电商代发货是什么意思？</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>跨境电商代发货，又名为跨境电商一件代发，是一种订单履行方法。在这种模式下，跨境卖家无需持有任何库存就可以向海外客户销售产品。海外客户从代发货商店购买产品后，第三方供应商负责把产品直接发送给海外的客户。这种模式无需囤货，前期投入小，风险低，只需一台笔记本电脑和互联网连接就能轻松起步。然而，正因为代发货模式的便捷性，众多跨境新手倾向于以此作为业务的起点，故而这一领域的竞争可能会比较激烈。</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">如何开始跨境电商代发货业务？</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <li>确定一个细分市场：选择一个特定的目标市场。</li> <li>研究竞争对手：分析你所在细分市场中，哪些是成功企业及其成功的原因。</li> <li>选择代发货供应商：与可靠且有你想要销售产品的库存的供应商合作。</li> <li>创建电商网站：创建并设计一个电子商务网站来展示你的产品。</li> <li>推广业务：使用社交媒体广告和吸引人的内容来吸引客户。</li> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">如何找到最适合的跨境电商代发货的产品？</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>要为跨境电商代发货（一件代发）业务找到最佳产品，首先需要选择一个需求高但竞争低的细分市场（利基市场）。然后再使用谷歌趋势（Google Trends）等工具研究趋势和客户兴趣，并通过分析市场数据来确定有利可图的产品。</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">跨境电商代发货真的有利可图吗？</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>由于跨境电商代发货（一件代发）卖家不负责运输或制造，且前期投入少，因此，在很大程度上，代发货是有利可图的。在美国，许多代发货商的年收入超过10万美元（约70万元人民币）。然而，由于开展代发货业务的门槛较低，代发货卖家之间的竞争往往非常激烈，潜在的利润空间也因此而被压缩。</p> </div> </div> </div> <p>编译：Olivia Huang</p><div id=":R0:" 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制作器","url":"/zh/tools/logo-maker","data":{"gaEvent":"Main Nav","gaAction":"Logo maker"}},{"content":"图库照片","url":"https://www.shopify.com/stock-photos","data":{"gaEvent":"Main Nav","gaAction":"Stock photography"}},{"content":"商业计划模板","url":"/zh/blog/business-plan-template","data":{"gaEvent":"Main Nav","gaAction":"Business plan template"}},{"content":"“个人简介链接”工具","url":"https://www.linkpop.com/","data":{"gaEvent":"Main Nav","gaAction":"Link in bio tool"}}]}]},{"content":"企业版","url":"/zh/enterprise","data":{"gaEvent":"Main Nav","gaAction":"Upmarket Enterprise CTA"}}],"segments":null},"pages/shopify.com/($locale)/blog/$article":{"article":{"__typename":"Article","authorV2":{"__typename":"ArticleAuthor","name":"Shopify Staff","avatarUrl":"https://www.gravatar.com/avatar/feb08ab9ff840b456dca083a61def3bd?s=200\u0026d=404","isDisabledAuthor":true},"id":"gid://shopify/Article/555413536790","handle":"how-to-start-dropshipping","title":"2024年跨境电商代发货怎么做？9步指南","publishedAt":"2024-10-29T17:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/unnamed_76.png?v=1730392565","altText":"代发货供应商用于运输的卡车","width":1400,"height":592},"tags":["新手上路"],"contentHtml":"\u003cp\u003e代发货，又名一件代发，是一种订单履行方法。卖家无需持有任何库存就可以向客户销售产品。客户从代发货商店购买产品后，第三方供应商负责把产品直接发送给客户。这种低风险低投入的商业模式同样适用于跨境业务，那么，跨境电商代发货怎么做呢？\u003c/p\u003e\n\u003cp\u003e接下来，本文将探讨开展跨境电商代发货的步骤，助力跨境卖家轻松开启自己的代发货业务。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003e目录\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003e开展跨境电商代发货（一件代发）的9个步骤\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003e代发货时要规避的错误\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003e代发货业务盈利情况如何？\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003e2024年开启你的跨境代发货业务\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003e代发货怎么做——常见问题\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003e开展跨境电商代发货（一件代发）的9个步骤\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003e判断代发货业务是否适合\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003e选择代发货细分市场\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003e研究竞争对手\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003e选择供应商\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003e选择产品并设定价格\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003e搭建电商网站\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003e决定业务结构\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003e设立财务管理体系\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003e推广代发货业务\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"6\"\u003e1. 判断代发货业务是否适合\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/what-is-dropshipping\" target=\"_blank\"\u003e代发货\u003c/a\u003e只是经营跨境电商业务的一种方式。在投身其中之前，需要花时间确认这种商业模式是否与自己的目标适合。\u003c/p\u003e\n\u003cp\u003e一般而言，代发货适合具备营销技能且希望以最小的初期投入开设店铺的人。代发货无需囤货，只需一台笔记本电脑和互联网连接就能轻松起步。\u003c/p\u003e\n\u003cp\u003e然而，这种便利是有代价的。代发货商对商品的控制能力往往都比较弱，而且，由于其他零售商可能也会销售相同的产品，所以竞争可能会很激烈。\u003c/p\u003e\n\u003cp\u003e如果你的计划是把重心放在营销上，并且不打算围绕某一主打产品来发展业务，那么，\u003ca href=\"/zh/blog/is-dropshipping-worth-it\" target=\"_blank\"\u003e代发货\u003c/a\u003e或许是个不错的选择。\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e2. 选择代发货细分市场\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/dropshipping-niches\" target=\"_blank\"\u003e细分市场（利基市场）\u003c/a\u003e是市场的一小部分。你可以通过店铺、品牌和产品选择来定位某个细分市场。以下是几个细分市场的例子：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e为爱狗人士设计的狗领结\u003c/li\u003e\n\u003cli\u003e为iPhone用户设计的iPhone手机壳\u003c/li\u003e\n\u003cli\u003e为露营者而设计的装备\u003c/li\u003e\n\u003cli\u003e为健身爱好者设计的器材\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e选择代发货细分市场（利基市场）有助于确定目标受众。明确了特定的客户群体后，寻找\u003ca href=\"/zh/blog/best-dropshipping-products\" target=\"_blank\"\u003e代发货产品\u003c/a\u003e会变得更加容易。\u003c/p\u003e\n\u003cp\u003e选择\u003ca href=\"/zh/blog/6187532-dont-follow-your-passion-a-smarter-way-to-find-a-product-to-sell\" target=\"_blank\"\u003e细分市场（利基市场）\u003c/a\u003e通常有两种方法：\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e选择你熟悉或热爱的细分市场。\u003c/li\u003e\n\u003cli\u003e根据市场需求选择细分市场。\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e第二种方法的目标是找到客户兴趣浓厚但竞争小的细分市场。代发货商可以通过研究关键词和产品来评估市场需求。\u003c/p\u003e\n\u003ch4\u003e利用关键词研究寻找细分市场\u003c/h4\u003e\n\u003cp\u003e研究关键词可以了解人们在网络上搜索的内容。以下推荐几个常用的研究关键词的工具：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://trends.google.com/trends/?geo=CN\" target=\"_blank\"\u003e谷歌趋势（Google Trends）\u003c/a\u003e\u003cstrong\u003e。\u003c/strong\u003e谷歌趋势可以用来明确产品的销售旺季，辨别产品处于上涨趋势还是下滑趋势。需要注意的是，谷歌趋势不会显示具体的搜索量。因此，在使用谷歌趋势时，请务必使用 “Keywords Everywhere” 之类的关键词工具来明确产品具体的搜索热度。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://keywordseverywhere.com/\" target=\"_blank\"\u003eKeywords Everywhere\u003c/a\u003e\u003cstrong\u003e。\u003c/strong\u003eKeywords Everywhere可显示产品的每月搜索量及其竞争力。你可以根据这些信息来评估自己所选的细分市场是否受欢迎，并进一步得出有关细分市场选择的新灵感。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.facebook.com/business/insights/tools/audience-insights\" target=\"_blank\"\u003eFacebook受众分析（Facebook Audience Insights）\u003c/a\u003e\u003cstrong\u003e。\u003c/strong\u003eFacebook受众分析可通过分析受众的年龄、性别、地域、兴趣等信息，帮助识别有效关键词。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e评估搜索需求时，查看历史热度和搜索量可以找到持续或日益受欢迎的细分市场。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/unnamed_77.png?v=1730392492\" alt=\"谷歌趋势上显示，搜索词“电动自行车”在过去的五年的搜索热度呈现出上升的趋势。\" style=\"float: none;\"\u003e\n\u003cfigcaption\u003e\n\u003cp\u003e“电动自行车（eBike）”过去五年的热度（截图来自\u003cem\u003e谷歌趋势\u003c/em\u003e）\u003c/p\u003e\n\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003e例如，\u003ca href=\"https://ebikegeneration.com/\" target=\"_blank\"\u003eeBike Generation\u003c/a\u003e的创始人约翰·墨菲（John Murphy）通过关键词研究，发现了一个尚未被充分满足的细分市场——猎人使用的电动自行车，并因此而建立了一家销售额达300万美元（约2100万元人民币）的代发货公司。\u003c/p\u003e\n\u003ch4\u003e利用产品研究寻找细分市场\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/product-research\" target=\"_blank\"\u003e研究产品\u003c/a\u003e不仅有助于发现\u003ca href=\"/zh/blog/trending-products\" target=\"_blank\"\u003e热门产品\u003c/a\u003e，还能了解不同产品类别的消费者喜好。\u003c/p\u003e\n\u003cp\u003e使用\u003ca href=\"https://apps.shopify.com/dsers?locale=zh-CN\" target=\"_blank\"\u003eDSers\u003c/a\u003e等代发货应用可以查看速卖通（AliExpress）等在线商城上的产品订单量，进而依据这些数据来评估自身业务的潜在规模。\u003c/p\u003e\n\u003cp\u003e为了全面了解代发货细分市场，可以综合运用以上两种类型的研究。此外，由于消费者习惯变化迅速，还需要定期查看关键词趋势和产品受欢迎程度。\u003c/p\u003e\n\u003cp\u003e为了让业务与产品供应相协调，你也可以在确定细分市场之前挑选代发货供应商。\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e3. 研究竞争对手\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/competitive-analysis\" target=\"_blank\"\u003e竞争分析\u003c/a\u003e对开展代发货业务大有裨益。因此，投入时间收集所在细分市场中竞争对手店铺的信息，十分有必要。\u003c/p\u003e\n\u003cp\u003e观察竞争对手，尤其是代发货竞争对手所提供的产品，就可以发现潜在的产品，并可为营销策略的制定提供灵感。为了进一步了解哪些内容对客户有吸引力，你也可以浏览竞争对手的产品页面和社交媒体广告。\u003c/p\u003e\n\u003cp\u003e要充分地研究竞争对手，你可以参考以下做法：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e使用谷歌搜索\u003c/li\u003e\n\u003cli\u003e使用竞争分析工具\u003c/li\u003e\n\u003cli\u003e浏览社交媒体\u003c/li\u003e\n\u003cli\u003e订阅电子邮件列表\u003c/li\u003e\n\u003cli\u003e查看在线商城平台\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e使用谷歌搜索\u003c/h4\u003e\n\u003cp\u003e首先，搜索与所在细分市场相关的关键词，看会出现哪些企业。例如，如果你正在宠物用品这一细分市场做代发货，可以搜索“宠物玩具”、“宠物食品”或“宠物刷子”等关键词。\u003c/p\u003e\n\u003cp\u003e仔细观察搜索结果出现频率高的企业。这些企业很可能就是你在自然流量方面的主要竞争对手。如果想深入了解更多，可以使用搜索引擎优化（SEO）工具，如\u003ca href=\"https://ahrefs.com/zh\" target=\"_blank\"\u003eAhrefs\u003c/a\u003e、\u003ca href=\"https://zh.semrush.com/projects/\" target=\"_blank\"\u003eSEMrush\u003c/a\u003e或\u003ca href=\"https://moz.com/\" target=\"_blank\"\u003eMoz\u003c/a\u003e，查看哪些公司正在投放谷歌搜索广告及其正在竞价的关键词。\u003c/p\u003e\n\u003cp\u003e你可能会发现，排名靠前的竞争对手会针对长尾关键词来优化内容，这些长尾关键词的长度更长，且指向更具体。长尾关键词的竞争较小，因此，这类关键词也成为了小型代发货网站的战略目标。\u003c/p\u003e\n\u003cp\u003e例如，你的竞争分析结果表明，大型零售商都在激烈争夺“狗项圈”这一关键词，而“LED狗项圈”的竞争较小，那么，“小型犬LED狗项圈”就是一个长尾关键词，可能会为你新的业务提供发展空间。\u003c/p\u003e\n\u003ch4\u003e使用竞争分析工具\u003c/h4\u003e\n\u003cp\u003e竞争分析工具是了解竞争对手策略的另一种方式。通过监控流量来源、访客数量以及社交媒体互动情况来挖掘数据。\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.similarweb.com/\" target=\"_blank\"\u003eSimilarWeb\u003c/a\u003e和\u003ca href=\"http://www.alexa.com/siteinfo\" target=\"_blank\"\u003eAlexa\u003c/a\u003e就是此类分析工具。这种在线工具非常适合查找（并跟踪）竞争对手的在线活动。它们会为你提供竞争对手的网站信息，例如，社交媒体资料、热门流量来源、访问者数量，甚至他们的竞争对手信息。\u003c/p\u003e\n\u003cp\u003e如果你发现对手极度依赖付费广告，不妨策划一场针锋相对的营销活动，或者在SEO内容优化上加大力度。要是对手在某个被你遗漏的社交平台上表现活跃，那你同样可以在那个平台上开设账号，积极参与。\u003c/p\u003e\n\u003ch4\u003e浏览社交媒体\u003c/h4\u003e\n\u003cp\u003e关注竞争对手的社交媒体页面，了解他们与粉丝互动的方式，同时还要留意那些获得最多点赞、评论和分享的帖子类型。\u003c/p\u003e\n\u003cp\u003e例如，如果你所在宠物用品细分市场的竞争对手因DIY美容视频而走红，你也可以考虑创作类似的内容。同时，也要敏锐捕捉市场中的空白领域，可能宠物健康小贴士方面的内容还存在需求缺口，等你你去填补。\u003c/p\u003e\n\u003ch4\u003e订阅电子邮件列表\u003c/h4\u003e\n\u003cp\u003e订阅竞争对手的电子邮件列表可以获取竞争对手的最新消息，了解他们如何通过促销和优惠来吸引消费者，从而有助于你更深入地剖析他们的营销策略。\u003c/p\u003e\n\u003ch4\u003e查看在线商城交易平台\u003c/h4\u003e\n\u003cp\u003e你可以在\u003ca href=\"/zh/blog/ebay-dropshipping\" target=\"_blank\"\u003eeBay\u003c/a\u003e、\u003ca href=\"/zh/blog/amazon-dropshipping\" target=\"_blank\"\u003e亚马逊\u003c/a\u003e和Etsy等交易平台上同一细分市场的卖家那里获取有用信息。例如，各大平台的\u003ca href=\"https://www.amazon.com/Best-Sellers-Beauty-Personal-Care/zgbs/beauty/ref=zg_bs_nav_beauty_0\" target=\"_blank\"\u003e产品销量排名榜单\u003c/a\u003e就能真实地产品的销售热度，你可以利用这个信息来了解市场需求。\u003c/p\u003e\n\u003cp\u003e例如，注意有多少类似产品在售。如果市场看起来已经饱和，为了给产品做差异化，可以考虑降价或提供交易平台无法提供的优质客户体验。\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡\u003c/strong\u003e\u003cstrong\u003e小贴士：\u003c/strong\u003e竞争对手的研究范例需要控制在一定的数量范围内，例如，不超过五家，这样可以让你更专注、更有序地做下一步计划。此外，为了能轻松地搜索和引用自己的发现，可以将所有关于竞争对手的研究结果记录在一个电子表格中。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003e竞争分析助力企业进行市场定位与策略规划\u003c/p\u003e\n\u003cp\u003e深入分析竞争对手的优势与劣势，有助于你制定出能够为公司赢得竞争优势的策略。掌握竞争分析的要领，能让企业在激烈的市场竞争中脱颖而出.\u003c/p\u003e\n\u003ca href=\"/zh/blog/competitive-analysis\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003e免费领取竞争分析指南\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"9\"\u003e4. 选择供应商\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/dropshipping-suppliers\" target=\"_blank\"\u003e代发货供应商\u003c/a\u003e负责采购产品和管理库存，在接受了代发货商的订单和付款后，再负责将货物运送至客户地址。\u003c/p\u003e\n\u003cp\u003e代发货供应商所承担的职责至关重要，因此，你选择的供应商将对你的代发货业务能否成功产生深远的影响。\u003c/p\u003e\n\u003cp\u003e根据所选的细分市场和产品，你可能会与单一供应商合作，或者通过汇集供应商的应用或或平台与多个供应商建立合作关系。\u003c/p\u003e\n\u003cp\u003e热门的代发货供应商\u003ca href=\"https://apps.shopify.com/categories/finding-products-sourcing-options-dropshipping?locale=zh-CN\" target=\"_blank\"\u003e应用\u003c/a\u003e会自动地将你的店铺与庞大的代发货供应商网络连接起来。例如，\u003ca href=\"https://apps.shopify.com/dsers?locale=zh-CN\" target=\"_blank\"\u003eDSers\u003c/a\u003e支持Shopify商家从商品种类丰富的全球性在线商城\u003ca href=\"/zh/blog/the-definitive-guide-to-dropshipping-with-aliexpress\" target=\"_blank\"\u003e速卖通代发货\u003c/a\u003e。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"DSers的后台控制面板上显示着可以从速卖通代发货的冰箱磁贴。\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/unnamed_78.png?v=1730392628\"\u003e\u003c/div\u003e\n\u003cp\u003e寻找代发货供应商的渠道还有很多，以下罗列了常用的渠道：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://login.aliexpress.com/?from=sm\u0026amp;return_url=https%3A%2F%2Fwww.aliexpress.com:443%2F_____tmd_____%2Fpage%2Flogin_jump%3Frand%3DS3WxGHAgAt756EpznwfNzJq2AFA2qBNla3j6EINUS8We9dazM_iKElp8DwVSHZUevpC41Bx7RzivXIj9RnZgdg%26_lgt_%3Db267c0ad8e7970384b6023a714abe286___113745___7d0a9acb87f7c73caad51676ea116139___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\u0026amp;uuid=b267c0ad8e7970384b6023a714abe286\" target=\"_blank\"\u003e速卖通\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.alibaba.com/\" target=\"_blank\"\u003e阿里巴巴国际站\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.salehoo.com/\" target=\"_blank\"\u003eSaleHoo\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.worldwidebrands.com/\" target=\"_blank\"\u003eWorldwide Brands\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.doba.com/\" target=\"_blank\"\u003eDoba\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://sunrisewholesalemerchandise.com/\" target=\"_blank\"\u003eSunrise Wholesale\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://apps.shopify.com/dropship-auotmated-inventory?locale=zh-CN\" target=\"_blank\"\u003eWholesale2b\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.megagoods.com/\" target=\"_blank\"\u003eMegagoods\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.wholesalecentral.com/index.htm\" target=\"_blank\"\u003eWholesale Central\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://apps.shopify.com/modalyst?locale=zh-CN\" target=\"_blank\"\u003eModalyst\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://apps.shopify.com/spocket?locale=zh-CN\" target=\"_blank\"\u003eSpocket\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://apps.shopify.com/cucheng?locale=zh-CN\" target=\"_blank\"\u003eCJDropshipping\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.crov.com/\" target=\"_blank\"\u003eCROV\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003e📕\u003c/strong\u003e \u003cstrong\u003e扩展阅读：\u003c/strong\u003e\u003ca href=\"/zh/blog/dropshipping-software\" target=\"_blank\"\u003e11款最佳代发货软件，助你轻松开启跨境销售\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003ch3 id=\"10\"\u003e5. 选择产品并设定价格\u003c/h3\u003e\n\u003cp\u003e代发货商店铺里的产品由供应商的库存决定。因此，你可能会在竞争对手的代发货店铺中发现许多相同的产品，所以，挑选能与你的细分市场受众产生共鸣的产品组合至关重要。\u003c/p\u003e\n\u003cp\u003e优质的产品目录可以创造\u003ca href=\"/zh/blog/upselling-and-cross-selling\" target=\"_blank\"\u003e交叉销售\u003c/a\u003e的机会，让购物者往购物车里添加更多商品。\u003c/p\u003e\n\u003cp\u003e从应用或交易平台挑选产品时，要研究其他卖家的评论以及供应商的历史表现。选好供应商后，可以通过订购产品样品来评估产品的质量和一致性。\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡\u003c/strong\u003e\u003cstrong\u003e小贴士：\u003c/strong\u003e所选择的供应商最好能够提供加急邮寄服务，比如\u003ca href=\"/zh/blog/epacket-delivery-explained-everything-you-need-to-know-about-epacket-shipping\" target=\"_blank\"\u003ee邮宝（ePacket）\u003c/a\u003e，这样可以显著缩短交货时间。\u003c/p\u003e\n\u003ch4\u003e为代发货产品定价\u003c/h4\u003e\n\u003cp\u003e不管销售的是电子产品、服装还是玩具，为了从销售中获取利润，让业务得以持续，都需要制定\u003ca href=\"/zh/blog/pricing-strategies\" target=\"_blank\"\u003e定价策略\u003c/a\u003e。\u003c/p\u003e\n\u003cp\u003e无论价格高低，都要先计算产品成本（包括支付给供应商的价格和其他运营成本），再给产品设定\u003ca href=\"/zh/tools/profit-margin-calculator\" target=\"_blank\"\u003e利润率\u003c/a\u003e。为产品定价时，为了确保店铺的竞争力，需要参考市场上相似产品的价格。\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e6. 搭建电商网站\u003c/h3\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg class=\"border block--bordered\" style=\"float: none;\" alt=\"使用Shopify建站工具设计的运动鞋鞋店，店内配有产品大图和无衬线字体。\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/unnamed_79.png?v=1730392692\"\u003e\u003c/div\u003e\n\u003cp\u003e网站可以展示产品，让消费者来购买，是代发货业务的中心，也是社交媒体广告流量的目的地。\u003c/p\u003e\n\u003cp\u003e网站上除了产品页面，还可以添加提升客户体验的内容，例如产品评价、用户指南、购买指南和相关博客文章等。这些内容不仅可以帮助客户做出决定，还能\u003ca href=\"/zh/blog/seo-checklist-online-store\" target=\"_blank\"\u003e增强网站在搜索引擎结果中的可见度\u003c/a\u003e。\u003c/p\u003e\n\u003cp\u003e使用Shopify的\u003ca href=\"/zh/online\" target=\"_blank\"\u003e建站工具\u003c/a\u003e，可轻松打造并上线电子商务网站。Shopify是一个功能全面的电商独立站搭建平台，提供一站式的电商解决方案。借助Shopify，你不仅能开展全球销售业务，还能便捷地管理商品和接收付款。\u003c/p\u003e\n\u003cp\u003e即便不擅长设计或编程也能轻松使用Shopify。平台内嵌\u003ca href=\"/zh/tools/domain-name-generator\" target=\"_blank\"\u003e域名推荐\u003c/a\u003e和标志设计工具等功能，提供了大量\u003ca href=\"https://themes.shopify.com/?locale=zh-CN\" target=\"_blank\"\u003e专业模板\u003c/a\u003e，可轻松自定义网站外观。\u003c/p\u003e\n\u003cp\u003e在Shopify的网站中添加代发货（一件代发）应用可以简化产品管理和订单处理的流程，这些热门应用包括：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/dsers?locale=zh-CN\" target=\"_blank\"\u003eDSers\u003c/a\u003e，可以与速卖通同步。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/autods?locale=zh-CN\" target=\"_blank\"\u003eAutoDS\u003c/a\u003e，可以用人工智能分析最新的产品趋势。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/zendrop?locale=zh-CN\" target=\"_blank\"\u003eZendrop\u003c/a\u003e，拥有的产品超过100万。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/spocket?locale=zh-CN\" target=\"_blank\"\u003eSpocket\u003c/a\u003e，汇集了来自美国、欧洲、巴西和印度的供应商。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e利用人工智能优化产品页面\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"/zh/magic\" target=\"_blank\"\u003e使用Shopif搭建的网站都内置了人工智能功能\u003c/a\u003e，可以更有效地管理产品和销售。这个功能可以完善供应商提供的产品基本信息，进而起到优化产品页面的作用。\u003c/p\u003e\n\u003cp\u003e你只需向\u003ca href=\"/zh/magic\" target=\"_blank\"\u003eShopify Magic\u003c/a\u003e提供几个关键词，就能自动生成优于竞争对手的产品描述，这些内容适合目标受众，有利于搜索引擎优化工作。\u003c/p\u003e\n\u003cp\u003eShopify的\u003ca href=\"https://help.shopify.com/zh-CN/manual/shopify-admin/productivity-tools/shopify-magic/media-generation\" target=\"_blank\"\u003e人工智能增强图像编辑功能\u003c/a\u003e可以优化供应商提供的图片，使其别具一格，具备独特的背景，并带有品牌特色。这样原创的视觉效果可以让你的产品页面从竞争对手中脱颖而出。\u003c/p\u003e\n\u003cp\u003e每当在Shopify后台看到星形图标时，点击该图标，就可以使用Shopify Magic的功能。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/unnamed_80.png?v=1730392778\" alt=\"一个问号悬于一个打开的快递纸箱上方。\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003e如何使用Shopify代发货\u003c/p\u003e\n\u003cp\u003e想利用Shopify代发货（一件代发）？阅读本文，了解三种使用Shopify做代发货的简单方法，跨境卖家可根据自身的实际情况适合自己的方法\u003c/p\u003e\n\u003ca href=\"/zh/blog/dropshipping-guide\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"12\"\u003e7. 决定业务结构\u003c/h3\u003e\n\u003cp\u003e如果想在代发货业务上谋求长远发展，那么，在业务初创阶段，撰写\u003ca href=\"/zh/blog/business-plan-template\" target=\"_blank\"\u003e商业计划书\u003c/a\u003e，并注册成立合法的公司实体，是至关重要的起步步骤。\u003c/p\u003e\n\u003cp\u003e代发货业务的三种常见业务结构为：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e个人独资企业\u003c/li\u003e\n\u003cli\u003e有限责任公司\u003c/li\u003e\n\u003cli\u003e股份有限公司\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e个人独资企业\u003c/h4\u003e\n\u003cp\u003e个人独资企业的业务结构简单，不需要复杂的文件和税务申报。备案要求相对较低，主要是在个人所得税上申报企业收入。正是由于操作简单，且所需的行政管理费用最低，许多代发货卖家选择以这种高性价比的方式来创办公司实体。\u003c/p\u003e\n\u003cp\u003e然而，这种企业不提供任何个人责任保护。万一企业被起诉，个人资产也可能受到威胁。\u003c/p\u003e\n\u003ch4\u003e有限责任公司\u003c/h4\u003e\n\u003cp\u003e相较于个人独资企业，有限责任公司能为个人资产提供更多保护。个人财务与业务财务分开，这样不仅更安全，还会让会计账目更清晰。\u003c/p\u003e\n\u003cp\u003e然而，相较于个人独资企业，有限责任公司可能需要遵守更多的备案要求。除了个人所得税外，还需要申报企业所得税和增值税等费用。\u003c/p\u003e\n\u003ch4\u003e股份有限公司\u003c/h4\u003e\n\u003cp\u003e股份有限公司可以提供广泛的责任保护，因此，许多大型公司都是股份有限公司。\u003c/p\u003e\n\u003cp\u003e但是，由于收入不能直接转交给股东，股份有限公司的合并成本可能会更高，而且会受到双重征税。\u003c/p\u003e\n\u003cp\u003e在选择业务结构之前，为了选择最适合的业务结构，最好先了解当地的相关法律法规和政策，或者咨询律师和当地的税务机关、工商部门、市场监督管理局等相关机构。\u003c/p\u003e\n\u003ch5\u003e申请雇主识别号（EIN）\u003c/h5\u003e\n\u003cp\u003e如果跨境卖家想在美国注册了企业，可能需要一个雇主识别号（EIN），相当于企业的社会保障号码。申请税号、申请批发代发货账户、开设银行账户以及其他业务活动都需要用到EIN。\u003c/p\u003e\n\u003cp\u003eEIN可以在\u003ca href=\"https://www.irs.gov/businesses/small-businesses-self-employed/apply-for-an-employer-identification-number-ein-online\" target=\"_blank\"\u003e美国国税局（IRS）网站\u003c/a\u003e免费申请。\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e8. 设立财务管理体系\u003c/h3\u003e\n\u003cp\u003e将个人银行业务与代发货业务实行分开管理，能够有效简化会计流程，确保企业财务状况的清晰透明。在此基础上，你可以考虑采纳以下基本财务操作来进一步优化管理：\u003c/p\u003e\n\u003ch4\u003e开设企业银行账户\u003c/h4\u003e\n\u003cp\u003e为了代发货业务，专门开设一个银行账户来存放收入，这样的专属账户能极大地方便\u003ca href=\"/zh/blog/15334373-small-business-accounting-101-ten-steps-to-get-your-startup-on-track\" target=\"_blank\"\u003e收入和支出的追踪\u003c/a\u003e，同时保证财务的透明度。\u003c/p\u003e\n\u003ch4\u003e申请商业信用卡\u003c/h4\u003e\n\u003cp\u003e你可以为代发货业务办一张专属企业信用卡，仅用于商业支出，例如网站套餐订阅费和广告费。中国境内的跨境电商卖家可办理与维萨 (Visa)、万事达 (Mastercard) 或美国运通 (American Express) 等组织合作的国内银行信用卡。\u003c/p\u003e\n\u003cp\u003e这些信用卡不仅可用于支付国内账单，还可以用于外币支付，例如用于支付Shopify等跨境电子商务平台的固定账单等。此外，信用卡通常还有额外的福利，例如，使用信用卡支付账单可获得消费积分，从而兑换一些奖励等。\u003c/p\u003e\n\u003ch4\u003e查看办理营业执照的要求\u003c/h4\u003e\n\u003cp\u003e很多地方都要求企业获取营业执照后才能运营业务。但是，由于许多代发货业务都是以家庭为办公场所，因此，这一要求对于代发货业务来说可能有所不同。具体要求请查看当地的法律法规。\u003c/p\u003e\n\u003ch4\u003e收取销售税\u003c/h4\u003e\n\u003cp\u003e如果跨境卖家在美国注册了企业，并且该企业所在的州规定需要征收销售税，就需要\u003ca href=\"https://help.shopify.com/zh-CN/manual/taxes/us\" target=\"_blank\"\u003e按照要求向客户收取\u003c/a\u003e。通常情况下，企业无需为州外的订单征收销售税，但最好还是时刻关注并了解最新的规则变化。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003e在Shopify后台管理销售税\u003c/p\u003e\n\u003cp\u003e使用Shopify Tax可掌控销售税的信息和收取，相关工作事宜均可在Shopify后台轻松管理.\u003c/p\u003e\n\u003ca href=\"https://help.shopify.com/zh-CN/manual/taxes/shopify-tax\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003e了解Shopify Tax\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"14\"\u003e9. 推广代发货业务\u003c/h3\u003e\n\u003cp\u003e代发货网站上线后，就要转战营销。积极的营销策略能为店铺带来流量，\u003ca href=\"/zh/blog/dropshipping-success\" target=\"_blank\"\u003e增加业务成功的几率\u003c/a\u003e。\u003c/p\u003e\n\u003cp\u003e你可以根据以下营销渠道来制定策略：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e付费广告\u003c/li\u003e\n\u003cli\u003e网红营销\u003c/li\u003e\n\u003cli\u003e内容营销\u003c/li\u003e\n\u003cli\u003e社群营销\u003c/li\u003e\n\u003cli\u003e移动营销\u003c/li\u003e\n\u003cli\u003e电子邮件营销\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e付费广告\u003c/h4\u003e\n\u003cp\u003e你可以尝试在\u003ca href=\"/zh/blog/facebook-ads\" target=\"_blank\"\u003eFacebook\u003c/a\u003e、Instagram、TikTok、YouTube和谷歌上投放广告。社交媒体广告有助于提升品牌在相关受众中的知名度，而\u003ca href=\"/zh/blog/google-ads-types\" target=\"_blank\"\u003e谷歌广告\u003c/a\u003e则是针对有特定购买意向的消费者。\u003c/p\u003e\n\u003cp\u003e在两种平台上测试广告，能帮助你找到最有效的推广策略。\u003c/p\u003e\n\u003ch4\u003e网红营销\u003c/h4\u003e\n\u003cp\u003e与TikTok和Instagram等平台上的\u003ca href=\"/zh/blog/instagram-influencer-marketing\" target=\"_blank\"\u003e网红\u003c/a\u003e合作，可以帮助你扩大影响力和可信度，进而提升销量。\u003c/p\u003e\n\u003cp\u003e你可以使用\u003ca href=\"https://help.shopify.com/zh-CN/manual/promoting-marketing/collabs/merchants/setup\" target=\"_blank\"\u003eShopify Collabs\u003c/a\u003e与细分市场内的网红建立联系，采用\u003ca href=\"/zh/blog/affiliate-marketing\" target=\"_blank\"\u003e联盟营销\u003c/a\u003e的方式与网红展开合作，并根据销售业绩来支付报酬。\u003c/p\u003e\n\u003ch4\u003e内容营销\u003c/h4\u003e\n\u003cp\u003e制定内容营销策略可以提升品牌知名度。你可以创建\u003ca href=\"/zh/blog/make-money-blogging\" target=\"_blank\"\u003e博客\u003c/a\u003e、在\u003ca href=\"/zh/blog/how-to-get-more-subscribers-on-youtube\" target=\"_blank\"\u003eYouTube\u003c/a\u003e上制作教学视频，或开设与细分市场相关的\u003ca href=\"/zh/blog/34911301-how-to-start-a-podcast-the-ultimate-step-by-step-podcasting-guide\" target=\"_blank\"\u003e播客\u003c/a\u003e。优质的内容可以保持客户在购买后的参与度。\u003c/p\u003e\n\u003ch4\u003e社群\u003c/h4\u003e\n\u003cp\u003e加入对细分市场充满热情的社群，如\u003ca href=\"https://www.reddit.com/\" target=\"_blank\"\u003eReddit\u003c/a\u003e和Facebook群组等平台，是不错的选择。在这些平台上，你可以积极参与讨论，与潜在受众建立信任并培养良好的关系，但在此过程中需避免过于急功近利，过分强调销售行为。\u003c/p\u003e\n\u003ch4\u003e移动营销\u003c/h4\u003e\n\u003cp\u003e如果手头有一份订阅者名单，采用短信（文本信息）的营销策略，往往能获得较高的参与度。你可以考虑创建一个VIP群聊，提供实时聊天支持，或者发送包含限时促销码的短信。\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://manychat.com/product/chatmarketing-with-shopify\" target=\"_blank\"\u003eManyChat\u003c/a\u003e等移动营销平台可以将许多工作自动化，例如潜在客户开发、客户保留和弃单召回活动等，从而推动代发货业务的销售。\u003c/p\u003e\n\u003ch4\u003e电子邮件营销\u003c/h4\u003e\n\u003cp\u003e客户离开网站后，可以采用电子\u003ca href=\"/zh/blog/email-marketing-metrics\" target=\"_blank\"\u003e邮件营销\u003c/a\u003e来维持与他们的关系。发送个性化电子邮件，包含促销活动和实用信息（例如，留下电子邮件可领取优惠码），可鼓励客户再次购买。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eShopify Email：个性化邮件模版与自动化解决方案\u003c/p\u003e\n\u003cp\u003eShopify Email提供了多款邮件模版，可以抓取网站的品牌标识、配色方案、产品、价格等信息嵌入邮件内容。此外，各种自动化邮件任你选择，例如欢迎、弃购挽回和增销电子邮件。借助预设的条件、触发器和操作，点击几下即可启用邮件自动化.\u003c/p\u003e\n\u003ca href=\"/zh/email-marketing\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003e了解Shopify Email\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"2\"\u003e代发货时要规避的错误\u003c/h2\u003e\n\u003cp\u003e运营代发货与运营其他零售业务一样，也会面临着各种各样的挑战。为了让代发货业务持续增长，需要规避以下几个错误：\u003c/p\u003e\n\u003ch3\u003e忽视销售数据\u003c/h3\u003e\n\u003cp\u003e代发货新手常犯一个错误：没有实时关注销售数据所传达的信息。\u003c/p\u003e\n\u003cp\u003e代发货商要持续监控销售情况，为了提升利润，不要害怕做店铺调整，请定期复盘以下几点（Shopify商家可以用\u003ca href=\"/zh-CN/manual/reports-and-analytics/shopify-reports\" target=\"_blank\"\u003eShopify分析\u003c/a\u003e来解答以下问题 ）：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e哪些产品卖得好，哪些卖得不好。\u003c/li\u003e\n\u003cli\u003e从广告中获取了多少收入。\u003c/li\u003e\n\u003cli\u003e哪些产品带来的利润最大。\u003c/li\u003e\n\u003cli\u003e销售趋势如何随时间变化。\u003c/li\u003e\n\u003cli\u003e客户来自哪里，他们使用什么设备。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e使用\u003ca href=\"/zh/blog/how-to-use-google-analytics-4\" target=\"_blank\"\u003e谷歌分析\u003c/a\u003e (Google Analytics) 和 \u003ca href=\"https://search.google.com/search-console/about\" target=\"_blank\"\u003eGoogle Search Console\u003c/a\u003e (前身为“谷歌站长工具”，简称GSC) 之类的工具,可以有效监测一段时间内的搜索流量情况，并据此优化搜索引擎优化（SEO）策略，提升网站表现。此外，如果你在社交媒体或Messenger营销中使用了第三方应用程序，则需要每月查看一次报告，确保整体策略对业务有效。\u003c/p\u003e\n\u003cp\u003e运营代发货商店时，需要创建一个以数据为依据的分析系统，以便保持分析结果的一致性，从而根据明确的 KPI 来衡量商店绩效。有了这些分析数据，才能为业务运营做出更明智的决策，进而逐步扩大业务规模。\u003c/p\u003e\n\u003ch3\u003e忽略SE0（搜索引擎优化）\u003c/h3\u003e\n\u003cp\u003e不论客户是通过谷歌搜索还是社交媒体平台发现你，提升在网络上的可见度都至关重要，因为这直接关系到你的访问量及销售业绩。此外，相较于自行采购库存的销售模式，代发货方式的利润空间往往比较低。如果你不想在营销或广告上花费过多，能够吸引自然流量的SEO就显得尤为关键。\u003c/p\u003e\n\u003cp\u003e因此，不对网站进行\u003ca href=\"/zh/blog/seo-checklist-online-store\" target=\"_blank\"\u003e搜索引擎优化\u003c/a\u003e会限制业务的发展。请务必关注以下几点：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e创建原创且实用的产品页面内容。\u003c/li\u003e\n\u003cli\u003e提高网站加载速度。\u003c/li\u003e\n\u003cli\u003e让网站能在移动设备商易于使用，适配性优良。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eShopify的网站自带的页面设计加载速度快，且是响应式的，能与移动设备适配良好。你可以使用\u003ca href=\"https://search.google.com/search-console/about\" target=\"_blank\"\u003eGoogle Search Console\u003c/a\u003e来查看网站表现，找出可以改进的地方。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003e利用SEO提高网站可见度\u003c/p\u003e\n\u003cp\u003e想提升网站的搜索排名？立即来领取一份免费的SEO优化技巧清单吧.\u003c/p\u003e\n\u003ca href=\"/zh/blog/seo-checklist-online-store\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003e立即免费领取清单\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3\u003e没有为增长做计划\u003c/h3\u003e\n\u003cp\u003e缺少增长计划，业务发展可能会受到阻碍。因此，\u003ca href=\"/zh/blog/build-a-website\" target=\"_blank\"\u003e搭建网站\u003c/a\u003e时，不仅需要满足当前的订单量，还要考虑明年甚至更长远的订单量。鉴于此，业务运营过程中，需要规避以下几点错误：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e仅依赖一个供应商。\u003c/strong\u003e寻找可替代的供应商是一个持续的工作，这样可以降低风险并保持库存充足。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e手动处理订单。\u003c/strong\u003e为了提高效率，建议使用可以自动处理订单的代发货应用。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e代发货的一大优势在于，能够处理不断增加的订单而无需大量的前期投资。为了从容应对未来更多订单的到来，代发货商必须在系统层面提前做好准备。\u003c/p\u003e\n\u003ch3\u003e忽视不满的客户\u003c/h3\u003e\n\u003cp\u003e虽然代发货商不直接处理库存，但需要提供\u003ca href=\"/zh/blog/customer-service\" target=\"_blank\"\u003e客户支持\u003c/a\u003e。如果不关注客户，尤其是有投诉的客户，就可能会导致负面评价和高退货率。\u003c/p\u003e\n\u003cp\u003e为了提升客户体验，需要做到以下几点：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e创建准确的产品描述\u003c/li\u003e\n\u003cli\u003e提供明确的联系方式\u003c/li\u003e\n\u003cli\u003e回复客户的每一个问题和关切\u003c/li\u003e\n\u003cli\u003e提供明确的配送时间\u003c/li\u003e\n\u003cli\u003e在联系供应商之前，迅速处理退货和退款\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e为了迅速响应并解答客户的问题，你也可以利用最新的客户服务人工智能工具和聊天机器人。Shopify商家可以使用\u003ca href=\"/zh/inbox\" target=\"_blank\"\u003eShopify Inbox\u003c/a\u003e整合日常所用的即时通讯工具，把所有沟通信息汇聚到一个移动端应用内，方便随时回应客户，与客户建立起紧密的联系。\u003c/p\u003e\n\u003ch2 id=\"3\"\u003e代发货业务盈利情况如何？\u003c/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/unnamed_81.png?v=1730392832\" alt=\"代发货的运作流程\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003e在代发货的业务模式中，客户按照商家设定的零售价付款，而商家则按照供应商提供的批发价付款，这其中的差价就是利润。商家永远不必亲自处理产品或购买库存，无需为配送和生产支付费用。\u003c/p\u003e\n\u003cp\u003e这种业务模式前期投入小，风险低，若能与值得信赖的供应商合作，就能收获不错的利润。许多兼职做代发货的美国卖家，其年收入可高达10万美元（约70万人民币），但这个收入因市场的不同而有所差异。\u003c/p\u003e\n\u003cp\u003e代发货的启动门槛低，也意味着，这个赛道的竞争会非常激烈。如果想获取成功，就需要仔细甄供应商，善用营销手段，努力打造出具有特色的品牌。如果无法产品的盈利能力，可以使用\u003ca href=\"/zh/tools/profit-margin-calculator\" target=\"_blank\"\u003eShopify免费的利润计算器\u003c/a\u003e。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003e📕\u003c/strong\u003e \u003cstrong\u003e扩展阅读：\u003c/strong\u003e\u003ca href=\"/zh/blog/shopify-stores\" target=\"_blank\"\u003e2024年网店怎么开？53家高赞Shopify商店给你灵感\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003ch2 id=\"4\"\u003e2024年开启你的跨境代发货业务\u003c/h2\u003e\n\u003cp\u003e借助Shopify，开展跨境代发货（一件代发）业务会变得非常的简单。现在，即刻\u003ca href=\"/zh/free-trial\" target=\"_blank\"\u003e免费试用Shopify\u003c/a\u003e来搭建店铺，并轻松连接一个受欢迎的代发货应用，随后，你就能顺利开启并运营自己的跨境电商代发货业务了！\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eShopify助力跨境电商代发货\u003c/p\u003e\n\u003cp\u003eShopify使用简单，且配备了一站式电商工具，帮助卖家进行跨境电商代发货（一件代发）。只需通过三种简单方法，便可利用代发货的方式，将产品卖给海外的消费者.\u003c/p\u003e\n\u003ca href=\"/zh/blog/dropshipping-guide\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003e了解更多\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"5\"\u003e代发货怎么做——常见问题\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e跨境电商代发货是什么意思？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e跨境电商代发货，又名为跨境电商一件代发，是一种订单履行方法。在这种模式下，跨境卖家无需持有任何库存就可以向海外客户销售产品。海外客户从代发货商店购买产品后，第三方供应商负责把产品直接发送给海外的客户。这种模式无需囤货，前期投入小，风险低，只需一台笔记本电脑和互联网连接就能轻松起步。然而，正因为代发货模式的便捷性，众多跨境新手倾向于以此作为业务的起点，故而这一领域的竞争可能会比较激烈。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e如何开始跨境电商代发货业务？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cli\u003e确定一个细分市场：选择一个特定的目标市场。\u003c/li\u003e\n\u003cli\u003e研究竞争对手：分析你所在细分市场中，哪些是成功企业及其成功的原因。\u003c/li\u003e\n\u003cli\u003e选择代发货供应商：与可靠且有你想要销售产品的库存的供应商合作。\u003c/li\u003e\n\u003cli\u003e创建电商网站：创建并设计一个电子商务网站来展示你的产品。\u003c/li\u003e\n\u003cli\u003e推广业务：使用社交媒体广告和吸引人的内容来吸引客户。\u003c/li\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e如何找到最适合的跨境电商代发货的产品？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e要为跨境电商代发货（一件代发）业务找到最佳产品，首先需要选择一个需求高但竞争低的细分市场（利基市场）。然后再使用谷歌趋势（Google Trends）等工具研究趋势和客户兴趣，并通过分析市场数据来确定有利可图的产品。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e跨境电商代发货真的有利可图吗？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e由于跨境电商代发货（一件代发）卖家不负责运输或制造，且前期投入少，因此，在很大程度上，代发货是有利可图的。在美国，许多代发货商的年收入超过10万美元（约70万元人民币）。然而，由于开展代发货业务的门槛较低，代发货卖家之间的竞争往往非常激烈，潜在的利润空间也因此而被压缩。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\n\n\u003cp\u003e编译：Olivia Huang\u003c/p\u003e","excerpt":"跨境电商代发货（一件代发）是一种低投入低风险的在线销售模式。想知道代发货怎么做？阅读本文，学习跨境业务中代发货模式的9个基本步骤。","excerptHtml":"\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e跨境电商代发货（一件代发）是一种低投入低风险的在线销售模式。想知道代发货怎么做？阅读本文，学习跨境业务中代发货模式的9个基本步骤。\u003c/span\u003e","seo":{"__typename":"SEO","title":"2024年跨境电商代发货怎么做？9步指南","description":"跨境电商代发货（一件代发）是一种低投入低风险的在线销售模式。想知道代发货怎么做？阅读本文，学习跨境业务中代发货模式的9个基本步骤。"},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/how-to-start-dropshipping\",\"en-GB\":\"https://www.shopify.com/uk/blog/how-to-start-dropshipping\",\"en-AU\":\"https://www.shopify.com/au/blog/how-to-start-dropshipping\",\"en-ID\":\"https://www.shopify.com/id/blog/how-to-start-dropshipping\",\"en-NZ\":\"https://www.shopify.com/nz/blog/how-to-start-dropshipping\",\"en-ZA\":\"https://www.shopify.com/za/blog/how-to-start-dropshipping\",\"en-NG\":\"https://www.shopify.com/ng/blog/how-to-start-dropshipping\",\"en-PH\":\"https://www.shopify.com/ph/blog/how-to-start-dropshipping\",\"en-SG\":\"https://www.shopify.com/sg/blog/how-to-start-dropshipping\",\"en-HK\":\"https://www.shopify.com/hk/blog/how-to-start-dropshipping\",\"en-IE\":\"https://www.shopify.com/ie/blog/how-to-start-dropshipping\",\"en-MY\":\"https://www.shopify.com/my/blog/how-to-start-dropshipping\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"跨境电商收款解决方案：PayPal 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新手上路\"],\"handle\":\"make-money-on-tiktok\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/make_money_on_TikTok.png?format=webp\u0026v=1638510485\u0026width=1024\",\"imageAltText\":\"海外抖音赚钱\",\"modifiedAt\":\"2021-12-03\"},{\"title\":\"跨境电商选品策略与方法，好的选品是成功的一半\",\"tags\":[\"新手上路\"],\"handle\":\"product-ideas-for-cross-border-ecommerce\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_d418f869-4ac7-4d4a-8bec-f1b54d458b39.png?format=webp\u0026v=1622024815\u0026width=1024\",\"imageAltText\":\"跨境电商选品\",\"modifiedAt\":\"2021-12-18\"},{\"title\":\"如何开设一家 Shopify 商店：分步指南\",\"tags\":[\"新手上路\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_368d967b-8ce5-4578-b43a-34ea7d402e9e.png?format=webp\u0026v=1617439943\u0026width=1024\",\"imageAltText\":\"Shopify商店指南\",\"modifiedAt\":\"2021-04-08\"},{\"title\":\"独立站助力品牌升级，引领商家出海新方向\",\"tags\":[\"新手上路\"],\"handle\":\"self-built-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_814b3b9e-5644-408c-8680-13d8bed1e6b0.png?format=webp\u0026v=1625295309\u0026width=1024\",\"imageAltText\":\"国内商家通过跨境电商独立站对接全球消费者\",\"modifiedAt\":\"2021-07-06\"},{\"title\":\"Shopify 是什么？官方科普贴带你了解独立站明星之选\",\"tags\":[\"新手上路\"],\"handle\":\"introduction-to-shopify\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/what_is_shopify.png?format=webp\u0026v=1648642962\u0026width=1024\",\"imageAltText\":\"shopify是什么\",\"modifiedAt\":\"2022-03-31\"},{\"title\":\"速卖通是什么？最新最全速卖通简介与入驻指南！\",\"tags\":[\"新手上路\"],\"handle\":\"the-definitive-guide-to-dropshipping-with-aliexpress\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/WechatIMG58.jpg?v=1623748421\u0026width=1024\",\"imageAltText\":\"速卖通\",\"modifiedAt\":\"2021-06-18\"},{\"title\":\"商业计划书范本：创建项目计划的实用框架\",\"tags\":[\"新手上路\"],\"handle\":\"business-plan-template\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/Business_plan.png?format=webp\u0026v=1637909358\u0026width=1024\",\"imageAltText\":\"商业计划书\",\"modifiedAt\":\"2021-11-26\"},{\"title\":\"虚拟产品销售指南：12 种适合在 Shopify 上销售的非实物产品\",\"tags\":[\" 新手上路\"],\"handle\":\"12-things-to-sell-on-shopify-other-than-products\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/12-things-to-make-and-sell-Shopify.jpg?v=1646115591\u0026width=1024\",\"imageAltText\":\"虚拟产品\",\"modifiedAt\":\"2022-03-01\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/unnamed_76.png?v=1730392565","imageAltText":"代发货供应商用于运输的卡车","imageClass":"","modifiedAt":"2024年10月29日","modifiedAtRaw":"2024-10-29T17:30:00Z"},"metaDescription":"跨境电商代发货（一件代发）是一种低投入低风险的在线销售模式。想知道代发货怎么做？阅读本文，学习跨境业务中代发货模式的9个基本步骤。","contentHtml":"\u003cp\u003e代发货，又名一件代发，是一种订单履行方法。卖家无需持有任何库存就可以向客户销售产品。客户从代发货商店购买产品后，第三方供应商负责把产品直接发送给客户。这种低风险低投入的商业模式同样适用于跨境业务，那么，跨境电商代发货怎么做呢？\u003c/p\u003e\n\u003cp\u003e接下来，本文将探讨开展跨境电商代发货的步骤，助力跨境卖家轻松开启自己的代发货业务。\u003c/p\u003e\n\n\u003ch2 id=\"1\"\u003e开展跨境电商代发货（一件代发）的9个步骤\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003e判断代发货业务是否适合\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003e选择代发货细分市场\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003e研究竞争对手\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003e选择供应商\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003e选择产品并设定价格\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003e搭建电商网站\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003e决定业务结构\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003e设立财务管理体系\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003e推广代发货业务\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"6\"\u003e1. 判断代发货业务是否适合\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/what-is-dropshipping\" target=\"_blank\"\u003e代发货\u003c/a\u003e只是经营跨境电商业务的一种方式。在投身其中之前，需要花时间确认这种商业模式是否与自己的目标适合。\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003cp\u003e一般而言，代发货适合具备营销技能且希望以最小的初期投入开设店铺的人。代发货无需囤货，只需一台笔记本电脑和互联网连接就能轻松起步。\u003c/p\u003e\n\u003cp\u003e然而，这种便利是有代价的。代发货商对商品的控制能力往往都比较弱，而且，由于其他零售商可能也会销售相同的产品，所以竞争可能会很激烈。\u003c/p\u003e\n\u003cp\u003e如果你的计划是把重心放在营销上，并且不打算围绕某一主打产品来发展业务，那么，\u003ca href=\"/zh/blog/is-dropshipping-worth-it\" target=\"_blank\"\u003e代发货\u003c/a\u003e或许是个不错的选择。\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e2. 选择代发货细分市场\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/dropshipping-niches\" target=\"_blank\"\u003e细分市场（利基市场）\u003c/a\u003e是市场的一小部分。你可以通过店铺、品牌和产品选择来定位某个细分市场。以下是几个细分市场的例子：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e为爱狗人士设计的狗领结\u003c/li\u003e\n\u003cli\u003e为iPhone用户设计的iPhone手机壳\u003c/li\u003e\n\u003cli\u003e为露营者而设计的装备\u003c/li\u003e\n\u003cli\u003e为健身爱好者设计的器材\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e选择代发货细分市场（利基市场）有助于确定目标受众。明确了特定的客户群体后，寻找\u003ca href=\"/zh/blog/best-dropshipping-products\" target=\"_blank\"\u003e代发货产品\u003c/a\u003e会变得更加容易。\u003c/p\u003e\n\u003cp\u003e选择\u003ca href=\"/zh/blog/6187532-dont-follow-your-passion-a-smarter-way-to-find-a-product-to-sell\" target=\"_blank\"\u003e细分市场（利基市场）\u003c/a\u003e通常有两种方法：\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e选择你熟悉或热爱的细分市场。\u003c/li\u003e\n\u003cli\u003e根据市场需求选择细分市场。\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e第二种方法的目标是找到客户兴趣浓厚但竞争小的细分市场。代发货商可以通过研究关键词和产品来评估市场需求。\u003c/p\u003e\n\u003ch4\u003e利用关键词研究寻找细分市场\u003c/h4\u003e\n\u003cp\u003e研究关键词可以了解人们在网络上搜索的内容。以下推荐几个常用的研究关键词的工具：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://trends.google.com/trends/?geo=CN\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e谷歌趋势（Google Trends）\u003c/a\u003e\u003cstrong\u003e。\u003c/strong\u003e谷歌趋势可以用来明确产品的销售旺季，辨别产品处于上涨趋势还是下滑趋势。需要注意的是，谷歌趋势不会显示具体的搜索量。因此，在使用谷歌趋势时，请务必使用 “Keywords Everywhere” 之类的关键词工具来明确产品具体的搜索热度。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://keywordseverywhere.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eKeywords Everywhere\u003c/a\u003e\u003cstrong\u003e。\u003c/strong\u003eKeywords Everywhere可显示产品的每月搜索量及其竞争力。你可以根据这些信息来评估自己所选的细分市场是否受欢迎，并进一步得出有关细分市场选择的新灵感。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.facebook.com/business/insights/tools/audience-insights\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eFacebook受众分析（Facebook Audience Insights）\u003c/a\u003e\u003cstrong\u003e。\u003c/strong\u003eFacebook受众分析可通过分析受众的年龄、性别、地域、兴趣等信息，帮助识别有效关键词。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e评估搜索需求时，查看历史热度和搜索量可以找到持续或日益受欢迎的细分市场。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/unnamed_77.png?v=1730392492\" alt=\"谷歌趋势上显示，搜索词“电动自行车”在过去的五年的搜索热度呈现出上升的趋势。\" style=\"float: none;\"\u003e\n\u003cfigcaption\u003e\n\u003cp\u003e“电动自行车（eBike）”过去五年的热度（截图来自\u003cem\u003e谷歌趋势\u003c/em\u003e）\u003c/p\u003e\n\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003e例如，\u003ca href=\"https://ebikegeneration.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eeBike Generation\u003c/a\u003e的创始人约翰·墨菲（John Murphy）通过关键词研究，发现了一个尚未被充分满足的细分市场——猎人使用的电动自行车，并因此而建立了一家销售额达300万美元（约2100万元人民币）的代发货公司。\u003c/p\u003e\n\u003ch4\u003e利用产品研究寻找细分市场\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/product-research\" target=\"_blank\"\u003e研究产品\u003c/a\u003e不仅有助于发现\u003ca href=\"/zh/blog/trending-products\" target=\"_blank\"\u003e热门产品\u003c/a\u003e，还能了解不同产品类别的消费者喜好。\u003c/p\u003e\n\u003cp\u003e使用\u003ca href=\"https://apps.shopify.com/dsers?locale=zh-CN\" target=\"_blank\"\u003eDSers\u003c/a\u003e等代发货应用可以查看速卖通（AliExpress）等在线商城上的产品订单量，进而依据这些数据来评估自身业务的潜在规模。\u003c/p\u003e\n\u003cp\u003e为了全面了解代发货细分市场，可以综合运用以上两种类型的研究。此外，由于消费者习惯变化迅速，还需要定期查看关键词趋势和产品受欢迎程度。\u003c/p\u003e\n\u003cp\u003e为了让业务与产品供应相协调，你也可以在确定细分市场之前挑选代发货供应商。\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e3. 研究竞争对手\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/competitive-analysis\" target=\"_blank\"\u003e竞争分析\u003c/a\u003e对开展代发货业务大有裨益。因此，投入时间收集所在细分市场中竞争对手店铺的信息，十分有必要。\u003c/p\u003e\n\u003cp\u003e观察竞争对手，尤其是代发货竞争对手所提供的产品，就可以发现潜在的产品，并可为营销策略的制定提供灵感。为了进一步了解哪些内容对客户有吸引力，你也可以浏览竞争对手的产品页面和社交媒体广告。\u003c/p\u003e\n\u003cp\u003e要充分地研究竞争对手，你可以参考以下做法：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e使用谷歌搜索\u003c/li\u003e\n\u003cli\u003e使用竞争分析工具\u003c/li\u003e\n\u003cli\u003e浏览社交媒体\u003c/li\u003e\n\u003cli\u003e订阅电子邮件列表\u003c/li\u003e\n\u003cli\u003e查看在线商城平台\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e使用谷歌搜索\u003c/h4\u003e\n\u003cp\u003e首先，搜索与所在细分市场相关的关键词，看会出现哪些企业。例如，如果你正在宠物用品这一细分市场做代发货，可以搜索“宠物玩具”、“宠物食品”或“宠物刷子”等关键词。\u003c/p\u003e\n\u003cp\u003e仔细观察搜索结果出现频率高的企业。这些企业很可能就是你在自然流量方面的主要竞争对手。如果想深入了解更多，可以使用搜索引擎优化（SEO）工具，如\u003ca href=\"https://ahrefs.com/zh\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eAhrefs\u003c/a\u003e、\u003ca href=\"https://zh.semrush.com/projects/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eSEMrush\u003c/a\u003e或\u003ca href=\"https://moz.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eMoz\u003c/a\u003e，查看哪些公司正在投放谷歌搜索广告及其正在竞价的关键词。\u003c/p\u003e\n\u003cp\u003e你可能会发现，排名靠前的竞争对手会针对长尾关键词来优化内容，这些长尾关键词的长度更长，且指向更具体。长尾关键词的竞争较小，因此，这类关键词也成为了小型代发货网站的战略目标。\u003c/p\u003e\n\u003cp\u003e例如，你的竞争分析结果表明，大型零售商都在激烈争夺“狗项圈”这一关键词，而“LED狗项圈”的竞争较小，那么，“小型犬LED狗项圈”就是一个长尾关键词，可能会为你新的业务提供发展空间。\u003c/p\u003e\n\u003ch4\u003e使用竞争分析工具\u003c/h4\u003e\n\u003cp\u003e竞争分析工具是了解竞争对手策略的另一种方式。通过监控流量来源、访客数量以及社交媒体互动情况来挖掘数据。\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.similarweb.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eSimilarWeb\u003c/a\u003e和\u003ca href=\"http://www.alexa.com/siteinfo\" target=\"_blank\"\u003eAlexa\u003c/a\u003e就是此类分析工具。这种在线工具非常适合查找（并跟踪）竞争对手的在线活动。它们会为你提供竞争对手的网站信息，例如，社交媒体资料、热门流量来源、访问者数量，甚至他们的竞争对手信息。\u003c/p\u003e\n\u003cp\u003e如果你发现对手极度依赖付费广告，不妨策划一场针锋相对的营销活动，或者在SEO内容优化上加大力度。要是对手在某个被你遗漏的社交平台上表现活跃，那你同样可以在那个平台上开设账号，积极参与。\u003c/p\u003e\n\u003ch4\u003e浏览社交媒体\u003c/h4\u003e\n\u003cp\u003e关注竞争对手的社交媒体页面，了解他们与粉丝互动的方式，同时还要留意那些获得最多点赞、评论和分享的帖子类型。\u003c/p\u003e\n\u003cp\u003e例如，如果你所在宠物用品细分市场的竞争对手因DIY美容视频而走红，你也可以考虑创作类似的内容。同时，也要敏锐捕捉市场中的空白领域，可能宠物健康小贴士方面的内容还存在需求缺口，等你你去填补。\u003c/p\u003e\n\u003ch4\u003e订阅电子邮件列表\u003c/h4\u003e\n\u003cp\u003e订阅竞争对手的电子邮件列表可以获取竞争对手的最新消息，了解他们如何通过促销和优惠来吸引消费者，从而有助于你更深入地剖析他们的营销策略。\u003c/p\u003e\n\u003ch4\u003e查看在线商城交易平台\u003c/h4\u003e\n\u003cp\u003e你可以在\u003ca href=\"/zh/blog/ebay-dropshipping\" target=\"_blank\"\u003eeBay\u003c/a\u003e、\u003ca href=\"/zh/blog/amazon-dropshipping\" target=\"_blank\"\u003e亚马逊\u003c/a\u003e和Etsy等交易平台上同一细分市场的卖家那里获取有用信息。例如，各大平台的\u003ca href=\"https://www.amazon.com/Best-Sellers-Beauty-Personal-Care/zgbs/beauty/ref=zg_bs_nav_beauty_0\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e产品销量排名榜单\u003c/a\u003e就能真实地产品的销售热度，你可以利用这个信息来了解市场需求。\u003c/p\u003e\n\u003cp\u003e例如，注意有多少类似产品在售。如果市场看起来已经饱和，为了给产品做差异化，可以考虑降价或提供交易平台无法提供的优质客户体验。\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡\u003c/strong\u003e\u003cstrong\u003e小贴士：\u003c/strong\u003e竞争对手的研究范例需要控制在一定的数量范围内，例如，不超过五家，这样可以让你更专注、更有序地做下一步计划。此外，为了能轻松地搜索和引用自己的发现，可以将所有关于竞争对手的研究结果记录在一个电子表格中。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003e竞争分析助力企业进行市场定位与策略规划\u003c/p\u003e\n\u003cp\u003e深入分析竞争对手的优势与劣势，有助于你制定出能够为公司赢得竞争优势的策略。掌握竞争分析的要领，能让企业在激烈的市场竞争中脱颖而出.\u003c/p\u003e\n\u003ca href=\"/zh/blog/competitive-analysis\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003e免费领取竞争分析指南\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"9\"\u003e4. 选择供应商\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/dropshipping-suppliers\" target=\"_blank\"\u003e代发货供应商\u003c/a\u003e负责采购产品和管理库存，在接受了代发货商的订单和付款后，再负责将货物运送至客户地址。\u003c/p\u003e\n\u003cp\u003e代发货供应商所承担的职责至关重要，因此，你选择的供应商将对你的代发货业务能否成功产生深远的影响。\u003c/p\u003e\n\u003cp\u003e根据所选的细分市场和产品，你可能会与单一供应商合作，或者通过汇集供应商的应用或或平台与多个供应商建立合作关系。\u003c/p\u003e\n\u003cp\u003e热门的代发货供应商\u003ca href=\"https://apps.shopify.com/categories/finding-products-sourcing-options-dropshipping?locale=zh-CN\" target=\"_blank\"\u003e应用\u003c/a\u003e会自动地将你的店铺与庞大的代发货供应商网络连接起来。例如，\u003ca href=\"https://apps.shopify.com/dsers?locale=zh-CN\" target=\"_blank\"\u003eDSers\u003c/a\u003e支持Shopify商家从商品种类丰富的全球性在线商城\u003ca href=\"/zh/blog/the-definitive-guide-to-dropshipping-with-aliexpress\" target=\"_blank\"\u003e速卖通代发货\u003c/a\u003e。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"DSers的后台控制面板上显示着可以从速卖通代发货的冰箱磁贴。\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/unnamed_78.png?v=1730392628\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003e寻找代发货供应商的渠道还有很多，以下罗列了常用的渠道：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://login.aliexpress.com/?from=sm\u0026amp;return_url=https%3A%2F%2Fwww.aliexpress.com:443%2F_____tmd_____%2Fpage%2Flogin_jump%3Frand%3DS3WxGHAgAt756EpznwfNzJq2AFA2qBNla3j6EINUS8We9dazM_iKElp8DwVSHZUevpC41Bx7RzivXIj9RnZgdg%26_lgt_%3Db267c0ad8e7970384b6023a714abe286___113745___7d0a9acb87f7c73caad51676ea116139___837b211a0c5c4d0311617da5fff37e257cad377890b4c45ccdf2cb0fd662949d73143d4683e6dc9da6638711f4e384ae9496318d0b98e0ae322dce87dc279f1469af6933235bed0464c748020a7b28be0c1408b80ff4f160bc2e8fe442a4b743dabbcdb62234b8ada9d0be5ccb7b7978157572d3deff3dce8c7b34c31eb86485caae31b5c6a324a81d532bfa89bbc73f0e301f2dcf219807fad9d55e139ca5f89b593dfed2d84d0532eb5922144606b036c80968040a6f6173a2a0fbb8b08a8e120660c7b9c3079c4bb5325f88c8cc35f70c9a3b6d0b15beaf4a931d1682746bc705ab00543ab0970949f7e866335d50e9ad996daa9a24c5ae2176b0536ef0db46eefdf6ccb3aefa4f17164a8dec8ff9e0605af81e3061c938b2e0ce85e35c2b43dd852996ba079a4289754cf2d64a1d\u0026amp;uuid=b267c0ad8e7970384b6023a714abe286\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e速卖通\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.alibaba.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e阿里巴巴国际站\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.salehoo.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eSaleHoo\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.worldwidebrands.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eWorldwide Brands\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.doba.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eDoba\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://sunrisewholesalemerchandise.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eSunrise Wholesale\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://apps.shopify.com/dropship-auotmated-inventory?locale=zh-CN\" target=\"_blank\"\u003eWholesale2b\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.megagoods.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eMegagoods\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.wholesalecentral.com/index.htm\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eWholesale Central\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://apps.shopify.com/modalyst?locale=zh-CN\" target=\"_blank\"\u003eModalyst\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://apps.shopify.com/spocket?locale=zh-CN\" target=\"_blank\"\u003eSpocket\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://apps.shopify.com/cucheng?locale=zh-CN\" target=\"_blank\"\u003eCJDropshipping\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.crov.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eCROV\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003cp\u003e\u003cstrong\u003e📕\u003c/strong\u003e \u003cstrong\u003e扩展阅读：\u003c/strong\u003e\u003ca href=\"/zh/blog/dropshipping-software\" target=\"_blank\"\u003e11款最佳代发货软件，助你轻松开启跨境销售\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003ch3 id=\"10\"\u003e5. 选择产品并设定价格\u003c/h3\u003e\n\u003cp\u003e代发货商店铺里的产品由供应商的库存决定。因此，你可能会在竞争对手的代发货店铺中发现许多相同的产品，所以，挑选能与你的细分市场受众产生共鸣的产品组合至关重要。\u003c/p\u003e\n\u003cp\u003e优质的产品目录可以创造\u003ca href=\"/zh/blog/upselling-and-cross-selling\" target=\"_blank\"\u003e交叉销售\u003c/a\u003e的机会，让购物者往购物车里添加更多商品。\u003c/p\u003e\n\u003cp\u003e从应用或交易平台挑选产品时，要研究其他卖家的评论以及供应商的历史表现。选好供应商后，可以通过订购产品样品来评估产品的质量和一致性。\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡\u003c/strong\u003e\u003cstrong\u003e小贴士：\u003c/strong\u003e所选择的供应商最好能够提供加急邮寄服务，比如\u003ca href=\"/zh/blog/epacket-delivery-explained-everything-you-need-to-know-about-epacket-shipping\" target=\"_blank\"\u003ee邮宝（ePacket）\u003c/a\u003e，这样可以显著缩短交货时间。\u003c/p\u003e\n\u003ch4\u003e为代发货产品定价\u003c/h4\u003e\n\u003cp\u003e不管销售的是电子产品、服装还是玩具，为了从销售中获取利润，让业务得以持续，都需要制定\u003ca href=\"/zh/blog/pricing-strategies\" target=\"_blank\"\u003e定价策略\u003c/a\u003e。\u003c/p\u003e\n\u003cp\u003e无论价格高低，都要先计算产品成本（包括支付给供应商的价格和其他运营成本），再给产品设定\u003ca href=\"/zh/tools/profit-margin-calculator\" target=\"_blank\"\u003e利润率\u003c/a\u003e。为产品定价时，为了确保店铺的竞争力，需要参考市场上相似产品的价格。\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e6. 搭建电商网站\u003c/h3\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg class=\"border block--bordered\" style=\"float: none;\" alt=\"使用Shopify建站工具设计的运动鞋鞋店，店内配有产品大图和无衬线字体。\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/unnamed_79.png?v=1730392692\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003e网站可以展示产品，让消费者来购买，是代发货业务的中心，也是社交媒体广告流量的目的地。\u003c/p\u003e\n\u003cp\u003e网站上除了产品页面，还可以添加提升客户体验的内容，例如产品评价、用户指南、购买指南和相关博客文章等。这些内容不仅可以帮助客户做出决定，还能\u003ca href=\"/zh/blog/seo-checklist-online-store\" target=\"_blank\"\u003e增强网站在搜索引擎结果中的可见度\u003c/a\u003e。\u003c/p\u003e\n\u003cp\u003e使用Shopify的\u003ca href=\"/zh/online\" target=\"_blank\"\u003e建站工具\u003c/a\u003e，可轻松打造并上线电子商务网站。Shopify是一个功能全面的电商独立站搭建平台，提供一站式的电商解决方案。借助Shopify，你不仅能开展全球销售业务，还能便捷地管理商品和接收付款。\u003c/p\u003e\n\u003cp\u003e即便不擅长设计或编程也能轻松使用Shopify。平台内嵌\u003ca href=\"/zh/tools/domain-name-generator\" target=\"_blank\"\u003e域名推荐\u003c/a\u003e和标志设计工具等功能，提供了大量\u003ca href=\"https://themes.shopify.com?locale=zh-CN\" target=\"_blank\"\u003e专业模板\u003c/a\u003e，可轻松自定义网站外观。\u003c/p\u003e\n\u003cp\u003e在Shopify的网站中添加代发货（一件代发）应用可以简化产品管理和订单处理的流程，这些热门应用包括：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/dsers?locale=zh-CN\" target=\"_blank\"\u003eDSers\u003c/a\u003e，可以与速卖通同步。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/autods?locale=zh-CN\" target=\"_blank\"\u003eAutoDS\u003c/a\u003e，可以用人工智能分析最新的产品趋势。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/zendrop?locale=zh-CN\" target=\"_blank\"\u003eZendrop\u003c/a\u003e，拥有的产品超过100万。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/spocket?locale=zh-CN\" target=\"_blank\"\u003eSpocket\u003c/a\u003e，汇集了来自美国、欧洲、巴西和印度的供应商。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e利用人工智能优化产品页面\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"/zh/magic\" target=\"_blank\"\u003e使用Shopif搭建的网站都内置了人工智能功能\u003c/a\u003e，可以更有效地管理产品和销售。这个功能可以完善供应商提供的产品基本信息，进而起到优化产品页面的作用。\u003c/p\u003e\n\u003cp\u003e你只需向\u003ca href=\"/zh/magic\" target=\"_blank\"\u003eShopify Magic\u003c/a\u003e提供几个关键词，就能自动生成优于竞争对手的产品描述，这些内容适合目标受众，有利于搜索引擎优化工作。\u003c/p\u003e\n\u003cp\u003eShopify的\u003ca href=\"https://help.shopify.com/zh-CN/manual/shopify-admin/productivity-tools/shopify-magic/media-generation\" target=\"_blank\"\u003e人工智能增强图像编辑功能\u003c/a\u003e可以优化供应商提供的图片，使其别具一格，具备独特的背景，并带有品牌特色。这样原创的视觉效果可以让你的产品页面从竞争对手中脱颖而出。\u003c/p\u003e\n\u003cp\u003e每当在Shopify后台看到星形图标时，点击该图标，就可以使用Shopify Magic的功能。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/unnamed_80.png?v=1730392778\" alt=\"一个问号悬于一个打开的快递纸箱上方。\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003e如何使用Shopify代发货\u003c/p\u003e\n\u003cp\u003e想利用Shopify代发货（一件代发）？阅读本文，了解三种使用Shopify做代发货的简单方法，跨境卖家可根据自身的实际情况适合自己的方法\u003c/p\u003e\n\u003ca href=\"/zh/blog/dropshipping-guide\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"12\"\u003e7. 决定业务结构\u003c/h3\u003e\n\u003cp\u003e如果想在代发货业务上谋求长远发展，那么，在业务初创阶段，撰写\u003ca href=\"/zh/blog/business-plan-template\" target=\"_blank\"\u003e商业计划书\u003c/a\u003e，并注册成立合法的公司实体，是至关重要的起步步骤。\u003c/p\u003e\n\u003cp\u003e代发货业务的三种常见业务结构为：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e个人独资企业\u003c/li\u003e\n\u003cli\u003e有限责任公司\u003c/li\u003e\n\u003cli\u003e股份有限公司\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e个人独资企业\u003c/h4\u003e\n\u003cp\u003e个人独资企业的业务结构简单，不需要复杂的文件和税务申报。备案要求相对较低，主要是在个人所得税上申报企业收入。正是由于操作简单，且所需的行政管理费用最低，许多代发货卖家选择以这种高性价比的方式来创办公司实体。\u003c/p\u003e\n\u003cp\u003e然而，这种企业不提供任何个人责任保护。万一企业被起诉，个人资产也可能受到威胁。\u003c/p\u003e\n\u003ch4\u003e有限责任公司\u003c/h4\u003e\n\u003cp\u003e相较于个人独资企业，有限责任公司能为个人资产提供更多保护。个人财务与业务财务分开，这样不仅更安全，还会让会计账目更清晰。\u003c/p\u003e\n\u003cp\u003e然而，相较于个人独资企业，有限责任公司可能需要遵守更多的备案要求。除了个人所得税外，还需要申报企业所得税和增值税等费用。\u003c/p\u003e\n\u003ch4\u003e股份有限公司\u003c/h4\u003e\n\u003cp\u003e股份有限公司可以提供广泛的责任保护，因此，许多大型公司都是股份有限公司。\u003c/p\u003e\n\u003cp\u003e但是，由于收入不能直接转交给股东，股份有限公司的合并成本可能会更高，而且会受到双重征税。\u003c/p\u003e\n\u003cp\u003e在选择业务结构之前，为了选择最适合的业务结构，最好先了解当地的相关法律法规和政策，或者咨询律师和当地的税务机关、工商部门、市场监督管理局等相关机构。\u003c/p\u003e\n\u003ch5\u003e申请雇主识别号（EIN）\u003c/h5\u003e\n\u003cp\u003e如果跨境卖家想在美国注册了企业，可能需要一个雇主识别号（EIN），相当于企业的社会保障号码。申请税号、申请批发代发货账户、开设银行账户以及其他业务活动都需要用到EIN。\u003c/p\u003e\n\u003cp\u003eEIN可以在\u003ca href=\"https://www.irs.gov/businesses/small-businesses-self-employed/apply-for-an-employer-identification-number-ein-online\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e美国国税局（IRS）网站\u003c/a\u003e免费申请。\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e8. 设立财务管理体系\u003c/h3\u003e\n\u003cp\u003e将个人银行业务与代发货业务实行分开管理，能够有效简化会计流程，确保企业财务状况的清晰透明。在此基础上，你可以考虑采纳以下基本财务操作来进一步优化管理：\u003c/p\u003e\n\u003ch4\u003e开设企业银行账户\u003c/h4\u003e\n\u003cp\u003e为了代发货业务，专门开设一个银行账户来存放收入，这样的专属账户能极大地方便\u003ca href=\"/zh/blog/15334373-small-business-accounting-101-ten-steps-to-get-your-startup-on-track\" target=\"_blank\"\u003e收入和支出的追踪\u003c/a\u003e，同时保证财务的透明度。\u003c/p\u003e\n\u003ch4\u003e申请商业信用卡\u003c/h4\u003e\n\u003cp\u003e你可以为代发货业务办一张专属企业信用卡，仅用于商业支出，例如网站套餐订阅费和广告费。中国境内的跨境电商卖家可办理与维萨 (Visa)、万事达 (Mastercard) 或美国运通 (American Express) 等组织合作的国内银行信用卡。\u003c/p\u003e\n\u003cp\u003e这些信用卡不仅可用于支付国内账单，还可以用于外币支付，例如用于支付Shopify等跨境电子商务平台的固定账单等。此外，信用卡通常还有额外的福利，例如，使用信用卡支付账单可获得消费积分，从而兑换一些奖励等。\u003c/p\u003e\n\u003ch4\u003e查看办理营业执照的要求\u003c/h4\u003e\n\u003cp\u003e很多地方都要求企业获取营业执照后才能运营业务。但是，由于许多代发货业务都是以家庭为办公场所，因此，这一要求对于代发货业务来说可能有所不同。具体要求请查看当地的法律法规。\u003c/p\u003e\n\u003ch4\u003e收取销售税\u003c/h4\u003e\n\u003cp\u003e如果跨境卖家在美国注册了企业，并且该企业所在的州规定需要征收销售税，就需要\u003ca href=\"https://help.shopify.com/zh-CN/manual/taxes/us\" target=\"_blank\"\u003e按照要求向客户收取\u003c/a\u003e。通常情况下，企业无需为州外的订单征收销售税，但最好还是时刻关注并了解最新的规则变化。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003e在Shopify后台管理销售税\u003c/p\u003e\n\u003cp\u003e使用Shopify Tax可掌控销售税的信息和收取，相关工作事宜均可在Shopify后台轻松管理.\u003c/p\u003e\n\u003ca href=\"https://help.shopify.com/zh-CN/manual/taxes/shopify-tax\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003e了解Shopify Tax\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"14\"\u003e9. 推广代发货业务\u003c/h3\u003e\n\u003cp\u003e代发货网站上线后，就要转战营销。积极的营销策略能为店铺带来流量，\u003ca href=\"/zh/blog/dropshipping-success\" target=\"_blank\"\u003e增加业务成功的几率\u003c/a\u003e。\u003c/p\u003e\n\u003cp\u003e你可以根据以下营销渠道来制定策略：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e付费广告\u003c/li\u003e\n\u003cli\u003e网红营销\u003c/li\u003e\n\u003cli\u003e内容营销\u003c/li\u003e\n\u003cli\u003e社群营销\u003c/li\u003e\n\u003cli\u003e移动营销\u003c/li\u003e\n\u003cli\u003e电子邮件营销\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e付费广告\u003c/h4\u003e\n\u003cp\u003e你可以尝试在\u003ca href=\"/zh/blog/facebook-ads\" target=\"_blank\"\u003eFacebook\u003c/a\u003e、Instagram、TikTok、YouTube和谷歌上投放广告。社交媒体广告有助于提升品牌在相关受众中的知名度，而\u003ca href=\"/zh/blog/google-ads-types\" target=\"_blank\"\u003e谷歌广告\u003c/a\u003e则是针对有特定购买意向的消费者。\u003c/p\u003e\n\u003cp\u003e在两种平台上测试广告，能帮助你找到最有效的推广策略。\u003c/p\u003e\n\u003ch4\u003e网红营销\u003c/h4\u003e\n\u003cp\u003e与TikTok和Instagram等平台上的\u003ca href=\"/zh/blog/instagram-influencer-marketing\" target=\"_blank\"\u003e网红\u003c/a\u003e合作，可以帮助你扩大影响力和可信度，进而提升销量。\u003c/p\u003e\n\u003cp\u003e你可以使用\u003ca href=\"https://help.shopify.com/zh-CN/manual/promoting-marketing/collabs/merchants/setup\" target=\"_blank\"\u003eShopify Collabs\u003c/a\u003e与细分市场内的网红建立联系，采用\u003ca href=\"/zh/blog/affiliate-marketing\" target=\"_blank\"\u003e联盟营销\u003c/a\u003e的方式与网红展开合作，并根据销售业绩来支付报酬。\u003c/p\u003e\n\u003ch4\u003e内容营销\u003c/h4\u003e\n\u003cp\u003e制定内容营销策略可以提升品牌知名度。你可以创建\u003ca href=\"/zh/blog/make-money-blogging\" target=\"_blank\"\u003e博客\u003c/a\u003e、在\u003ca href=\"/zh/blog/how-to-get-more-subscribers-on-youtube\" target=\"_blank\"\u003eYouTube\u003c/a\u003e上制作教学视频，或开设与细分市场相关的\u003ca href=\"/zh/blog/34911301-how-to-start-a-podcast-the-ultimate-step-by-step-podcasting-guide\" target=\"_blank\"\u003e播客\u003c/a\u003e。优质的内容可以保持客户在购买后的参与度。\u003c/p\u003e\n\u003ch4\u003e社群\u003c/h4\u003e\n\u003cp\u003e加入对细分市场充满热情的社群，如\u003ca href=\"https://www.reddit.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eReddit\u003c/a\u003e和Facebook群组等平台，是不错的选择。在这些平台上，你可以积极参与讨论，与潜在受众建立信任并培养良好的关系，但在此过程中需避免过于急功近利，过分强调销售行为。\u003c/p\u003e\n\u003ch4\u003e移动营销\u003c/h4\u003e\n\u003cp\u003e如果手头有一份订阅者名单，采用短信（文本信息）的营销策略，往往能获得较高的参与度。你可以考虑创建一个VIP群聊，提供实时聊天支持，或者发送包含限时促销码的短信。\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://manychat.com/product/chatmarketing-with-shopify\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eManyChat\u003c/a\u003e等移动营销平台可以将许多工作自动化，例如潜在客户开发、客户保留和弃单召回活动等，从而推动代发货业务的销售。\u003c/p\u003e\n\u003ch4\u003e电子邮件营销\u003c/h4\u003e\n\u003cp\u003e客户离开网站后，可以采用电子\u003ca href=\"/zh/blog/email-marketing-metrics\" target=\"_blank\"\u003e邮件营销\u003c/a\u003e来维持与他们的关系。发送个性化电子邮件，包含促销活动和实用信息（例如，留下电子邮件可领取优惠码），可鼓励客户再次购买。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eShopify Email：个性化邮件模版与自动化解决方案\u003c/p\u003e\n\u003cp\u003eShopify Email提供了多款邮件模版，可以抓取网站的品牌标识、配色方案、产品、价格等信息嵌入邮件内容。此外，各种自动化邮件任你选择，例如欢迎、弃购挽回和增销电子邮件。借助预设的条件、触发器和操作，点击几下即可启用邮件自动化.\u003c/p\u003e\n\u003ca href=\"/zh/email-marketing\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003e了解Shopify Email\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"2\"\u003e代发货时要规避的错误\u003c/h2\u003e\n\u003cp\u003e运营代发货与运营其他零售业务一样，也会面临着各种各样的挑战。为了让代发货业务持续增长，需要规避以下几个错误：\u003c/p\u003e\n\u003ch3\u003e忽视销售数据\u003c/h3\u003e\n\u003cp\u003e代发货新手常犯一个错误：没有实时关注销售数据所传达的信息。\u003c/p\u003e\n\u003cp\u003e代发货商要持续监控销售情况，为了提升利润，不要害怕做店铺调整，请定期复盘以下几点（Shopify商家可以用\u003ca href=\"/zh-CN/manual/reports-and-analytics/shopify-reports\" target=\"_blank\"\u003eShopify分析\u003c/a\u003e来解答以下问题 ）：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e哪些产品卖得好，哪些卖得不好。\u003c/li\u003e\n\u003cli\u003e从广告中获取了多少收入。\u003c/li\u003e\n\u003cli\u003e哪些产品带来的利润最大。\u003c/li\u003e\n\u003cli\u003e销售趋势如何随时间变化。\u003c/li\u003e\n\u003cli\u003e客户来自哪里，他们使用什么设备。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e使用\u003ca href=\"/zh/blog/how-to-use-google-analytics-4\" target=\"_blank\"\u003e谷歌分析\u003c/a\u003e (Google Analytics) 和 \u003ca href=\"https://search.google.com/search-console/about\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eGoogle Search Console\u003c/a\u003e (前身为“谷歌站长工具”，简称GSC) 之类的工具,可以有效监测一段时间内的搜索流量情况，并据此优化搜索引擎优化（SEO）策略，提升网站表现。此外，如果你在社交媒体或Messenger营销中使用了第三方应用程序，则需要每月查看一次报告，确保整体策略对业务有效。\u003c/p\u003e\n\u003cp\u003e运营代发货商店时，需要创建一个以数据为依据的分析系统，以便保持分析结果的一致性，从而根据明确的 KPI 来衡量商店绩效。有了这些分析数据，才能为业务运营做出更明智的决策，进而逐步扩大业务规模。\u003c/p\u003e\n\u003ch3\u003e忽略SE0（搜索引擎优化）\u003c/h3\u003e\n\u003cp\u003e不论客户是通过谷歌搜索还是社交媒体平台发现你，提升在网络上的可见度都至关重要，因为这直接关系到你的访问量及销售业绩。此外，相较于自行采购库存的销售模式，代发货方式的利润空间往往比较低。如果你不想在营销或广告上花费过多，能够吸引自然流量的SEO就显得尤为关键。\u003c/p\u003e\n\u003cp\u003e因此，不对网站进行\u003ca href=\"/zh/blog/seo-checklist-online-store\" target=\"_blank\"\u003e搜索引擎优化\u003c/a\u003e会限制业务的发展。请务必关注以下几点：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e创建原创且实用的产品页面内容。\u003c/li\u003e\n\u003cli\u003e提高网站加载速度。\u003c/li\u003e\n\u003cli\u003e让网站能在移动设备商易于使用，适配性优良。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eShopify的网站自带的页面设计加载速度快，且是响应式的，能与移动设备适配良好。你可以使用\u003ca href=\"https://search.google.com/search-console/about\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eGoogle Search Console\u003c/a\u003e来查看网站表现，找出可以改进的地方。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003e利用SEO提高网站可见度\u003c/p\u003e\n\u003cp\u003e想提升网站的搜索排名？立即来领取一份免费的SEO优化技巧清单吧.\u003c/p\u003e\n\u003ca href=\"/zh/blog/seo-checklist-online-store\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003e立即免费领取清单\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3\u003e没有为增长做计划\u003c/h3\u003e\n\u003cp\u003e缺少增长计划，业务发展可能会受到阻碍。因此，\u003ca href=\"/zh/blog/build-a-website\" target=\"_blank\"\u003e搭建网站\u003c/a\u003e时，不仅需要满足当前的订单量，还要考虑明年甚至更长远的订单量。鉴于此，业务运营过程中，需要规避以下几点错误：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e仅依赖一个供应商。\u003c/strong\u003e寻找可替代的供应商是一个持续的工作，这样可以降低风险并保持库存充足。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e手动处理订单。\u003c/strong\u003e为了提高效率，建议使用可以自动处理订单的代发货应用。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e代发货的一大优势在于，能够处理不断增加的订单而无需大量的前期投资。为了从容应对未来更多订单的到来，代发货商必须在系统层面提前做好准备。\u003c/p\u003e\n\u003ch3\u003e忽视不满的客户\u003c/h3\u003e\n\u003cp\u003e虽然代发货商不直接处理库存，但需要提供\u003ca href=\"/zh/blog/customer-service\" target=\"_blank\"\u003e客户支持\u003c/a\u003e。如果不关注客户，尤其是有投诉的客户，就可能会导致负面评价和高退货率。\u003c/p\u003e\n\u003cp\u003e为了提升客户体验，需要做到以下几点：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e创建准确的产品描述\u003c/li\u003e\n\u003cli\u003e提供明确的联系方式\u003c/li\u003e\n\u003cli\u003e回复客户的每一个问题和关切\u003c/li\u003e\n\u003cli\u003e提供明确的配送时间\u003c/li\u003e\n\u003cli\u003e在联系供应商之前，迅速处理退货和退款\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e为了迅速响应并解答客户的问题，你也可以利用最新的客户服务人工智能工具和聊天机器人。Shopify商家可以使用\u003ca href=\"/zh/inbox\" target=\"_blank\"\u003eShopify Inbox\u003c/a\u003e整合日常所用的即时通讯工具，把所有沟通信息汇聚到一个移动端应用内，方便随时回应客户，与客户建立起紧密的联系。\u003c/p\u003e\n\u003ch2 id=\"3\"\u003e代发货业务盈利情况如何？\u003c/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/unnamed_81.png?v=1730392832\" alt=\"代发货的运作流程\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003e在代发货的业务模式中，客户按照商家设定的零售价付款，而商家则按照供应商提供的批发价付款，这其中的差价就是利润。商家永远不必亲自处理产品或购买库存，无需为配送和生产支付费用。\u003c/p\u003e\n\u003cp\u003e这种业务模式前期投入小，风险低，若能与值得信赖的供应商合作，就能收获不错的利润。许多兼职做代发货的美国卖家，其年收入可高达10万美元（约70万人民币），但这个收入因市场的不同而有所差异。\u003c/p\u003e\n\u003cp\u003e代发货的启动门槛低，也意味着，这个赛道的竞争会非常激烈。如果想获取成功，就需要仔细甄供应商，善用营销手段，努力打造出具有特色的品牌。如果无法产品的盈利能力，可以使用\u003ca href=\"/zh/tools/profit-margin-calculator\" target=\"_blank\"\u003eShopify免费的利润计算器\u003c/a\u003e。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003cp\u003e\u003cstrong\u003e📕\u003c/strong\u003e \u003cstrong\u003e扩展阅读：\u003c/strong\u003e\u003ca href=\"/zh/blog/shopify-stores\" target=\"_blank\"\u003e2024年网店怎么开？53家高赞Shopify商店给你灵感\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003ch2 id=\"4\"\u003e2024年开启你的跨境代发货业务\u003c/h2\u003e\n\u003cp\u003e借助Shopify，开展跨境代发货（一件代发）业务会变得非常的简单。现在，即刻\u003ca href=\"/zh/free-trial\" target=\"_blank\"\u003e免费试用Shopify\u003c/a\u003e来搭建店铺，并轻松连接一个受欢迎的代发货应用，随后，你就能顺利开启并运营自己的跨境电商代发货业务了！\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eShopify助力跨境电商代发货\u003c/p\u003e\n\u003cp\u003eShopify使用简单，且配备了一站式电商工具，帮助卖家进行跨境电商代发货（一件代发）。只需通过三种简单方法，便可利用代发货的方式，将产品卖给海外的消费者.\u003c/p\u003e\n\u003ca href=\"/zh/blog/dropshipping-guide\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003e了解更多\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"5\"\u003e代发货怎么做——常见问题\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e跨境电商代发货是什么意思？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e跨境电商代发货，又名为跨境电商一件代发，是一种订单履行方法。在这种模式下，跨境卖家无需持有任何库存就可以向海外客户销售产品。海外客户从代发货商店购买产品后，第三方供应商负责把产品直接发送给海外的客户。这种模式无需囤货，前期投入小，风险低，只需一台笔记本电脑和互联网连接就能轻松起步。然而，正因为代发货模式的便捷性，众多跨境新手倾向于以此作为业务的起点，故而这一领域的竞争可能会比较激烈。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e如何开始跨境电商代发货业务？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cli\u003e确定一个细分市场：选择一个特定的目标市场。\u003c/li\u003e\n\u003cli\u003e研究竞争对手：分析你所在细分市场中，哪些是成功企业及其成功的原因。\u003c/li\u003e\n\u003cli\u003e选择代发货供应商：与可靠且有你想要销售产品的库存的供应商合作。\u003c/li\u003e\n\u003cli\u003e创建电商网站：创建并设计一个电子商务网站来展示你的产品。\u003c/li\u003e\n\u003cli\u003e推广业务：使用社交媒体广告和吸引人的内容来吸引客户。\u003c/li\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e如何找到最适合的跨境电商代发货的产品？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e要为跨境电商代发货（一件代发）业务找到最佳产品，首先需要选择一个需求高但竞争低的细分市场（利基市场）。然后再使用谷歌趋势（Google Trends）等工具研究趋势和客户兴趣，并通过分析市场数据来确定有利可图的产品。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e跨境电商代发货真的有利可图吗？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e由于跨境电商代发货（一件代发）卖家不负责运输或制造，且前期投入少，因此，在很大程度上，代发货是有利可图的。在美国，许多代发货商的年收入超过10万美元（约70万元人民币）。然而，由于开展代发货业务的门槛较低，代发货卖家之间的竞争往往非常激烈，潜在的利润空间也因此而被压缩。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\n\n\u003cp\u003e编译：Olivia Huang\u003c/p\u003e\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003e阅读详细内容\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/paypal\"\u003e跨境电商收款解决方案：PayPal 助力打通全球支付渠道\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/print-on-demand-books\"\u003e按需打印图书：10 大最佳服务商推荐\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/start-online-store\"\u003e如何开设一家 Shopify 商店：分步指南\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/part-time-business-ideas\"\u003e兼职创业：适合在业余时间开展的 9 个副业建议\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/trending-products\"\u003e畅销商品清单：2022 年热销的 17 款在线产品（附营销技巧）\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/cross-border-logistics\"\u003e跨境物流趋势解析：疫后新常态迎来发展拐点\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/passive-income-ideas\"\u003e打造被动收入：9 个建立长期财富的副业建议\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/domain-name\"\u003e域名注册全介绍 如何注册并安装独立站域名？\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/dropshipping-websites\"\u003e代发货平台哪家好？最适合在线商店的 9 个代发货网站推荐\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[{"href":"#1","text":"开展跨境电商代发货（一件代发）的9个步骤"},{"href":"#2","text":"代发货时要规避的错误"},{"href":"#3","text":"代发货业务盈利情况如何？"},{"href":"#4","text":"2024年开启你的跨境代发货业务"},{"href":"#5","text":"代发货怎么做——常见问题"}],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip 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Shopify automatically syncs stock quantities as you receive, sell, return, or exchange products online or in-person—no manual reconciling necessary.","cta":"Explore inventory management on Shopify"},"inventory_management_two":{"heading":"Manage all your inventory from Shopify","subhead":"Shopify comes with built-in tools to help manage warehouse and store inventory in one place. Track sales, forecast demand, set low stock alerts, create purchase orders, count inventory, and more.","cta":"Explore inventory management on Shopify"},"shopify_order_management":{"heading":"Speed up fulfillment times with Shopify","subhead":"Shopify comes with built-in tools to help you track, prioritize, and fulfill orders from one place, so you can get orders out the door sooner and exceed customer expectations.","cta":"Explore order management on Shopify"},"shopify_magic_one":{"heading":"Shopify Magic","subhead":"Shopify Magic makes it easier to start, run, and grow your business. Our groundbreaking commerce-focused AI empowers entrepreneurs like you to be more creative, productive, and successful than ever before.","cta":"AI designed for commerce"},"shopify_magic_two":{"heading":"Let Shopify Magic write product descriptions for you","subhead":"Ever wished a product description would just write itself? With Shopify Magic—Shopify’s artificial intelligence tools designed for commerce—it will. Create product descriptions in seconds and get your products in front of shoppers faster than ever.","cta":"Learn about Shopify Magic"},"shopify_inbox_one":{"heading":"Turn chats into sales with Shopify Inbox","subhead":"Shopify Inbox is a free app that lets you chat with shoppers in real-time, see what’s in their cart, share discount codes, create automated messages, and understand how chats influence sales right from your Shopify admin.","cta":"Discover Shopify Inbox"},"b2b_ecommerce":{"heading":"Sell wholesale and direct to consumers with Shopify","subhead":"Only Shopify comes with built-in features that help you sell B2B and DTC from a single store or platform. Tailor the shopping experience for each buyer with customized product and pricing publishing, quantity rules, payment terms, and more—no third-party apps or coding required.","cta":"Explore B2B on Shopify"},"shopify_pos_one":{"heading":"Start selling in-person with Shopify POS","subhead":"Shopify POS is the easiest way to start selling in-person. Take your brand on the road and accept payments, manage inventory and payouts, and sell everywhere your customers are—farmer’s markets, pop up events and meetups, craft fairs, and anywhere in between.","cta":"Discover Shopify POS"},"shopify_pos_two":{"heading":"Get started with Shopify POS","subhead":"Only Shopify gives you all the tools you need to manage your business, market to customers, and sell everywhere in one place. Unify in-store and online sales today.","cta":"Discover Shopify POS"},"shopify_managed_markets":{"heading":"Sell internationally in minutes with Managed Markets","subhead":"Managed Markets helps you sell in 150+ countries and scale your business internationally—all from a single Shopify store. Make global shipping hassle-free, with tools to manage store localization, collect duties upfront, simplify customs documentation, and get fast transit times.","cta":"Discover Managed Markets"},"shopify_partners":{"heading":"Visit the Shopify Partners Marketplace","subhead":"Find experienced commerce professionals who will help you grow your business. Browse the different services Shopify partners offer, post a job, and hire a professional to work with.","cta":"Visit now"},"shopify_affiliates":{"heading":"Become a Shopify Affiliate","subhead":"Join the program to grow your brand, access exclusive opportunities, and earn a competitive commission for each new business you refer to Shopify.","cta":"Apply now"},"shopify_ar":{"heading":"Create immersive shopping experiences with Shopify AR","subhead":"Give shoppers a new way to experience your products when you add augmented reality (AR) to your online store. Using 3D models for your products provides customers with a better understanding of the function and size of an item, and increases your customers' confidence in the quality of your products.","cta":"Learn about Shopify AR"},"loyalty_apps":{"heading":"Reward loyalty everywhere customers shop","subhead":"Only Shopify’s integrated loyalty apps let customers collect and redeem loyalty rewards when shopping with you both online and in store—no complicated workarounds required.","cta":"Explore loyalty apps"}}},"pages/blog/$article/guide_ctas":{"guidesCta":{"modal":{"subhead":"Almost there: please enter your email below to gain instant access.","disclaimer":"We'll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe."},"analytics":{"heading":"Free Ebook: Ecommerce Analytics for Beginners","content":"Find out which metrics are the key to establishing and growing your online business. This free guide is the perfect first step in learning about ecommerce analytics.","cta":"Get the free ebook now","modal_headline":"Get Ecommerce Analytics for Beginners delivered right to your inbox."},"back_to_school":{"heading":"The Complete Guide to Back to School Marketing for Retail Stores","content":"Get an update on this year's back to school marketing trends, compare strategies, and build out your plan with this short guide.","cta":"Get your free guide now","modal_headline":"Get the Back to School Marketing Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"bio_template":{"heading":"Free Professional Bio Template","content":"Make a lasting first impression! Elevate your professional image with our easy-to-use template.","cta":"Download template","modal_headline":"Get the free professional bio template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"brand_guide_template":{"heading":"Free Brand Guide Template","content":"You’ve built a strong brand. Keep it consistent across all your channels with our detailed brand guide template.","cta":"Download template","modal_headline":"Get the free brand guide template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"brand_storytelling":{"heading":"Free Worksheet: Brand Storytelling","content":"Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling.","cta":"Get the worksheet","modal_headline":"Get our free Brand Storytelling Worksheet delivered right to your inbox."},"branding":{"heading":"Free Reading List: How to Brand Your Business","content":"A great brand can help your products stand out from the crowd. Get a crash course in small business branding with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Branding reading list delivered right to your inbox."},"branding_kit":{"heading":"Free Business Branding Kit","content":"Craft a powerful brand identity that stands out in the market. Use these free templates and tools to help you build a cohesive and memorable brand.","cta":"Download now","modal_headline":"Get the branding kit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify."},"business_case_template":{"heading":"Free Business Case Template","content":"Turn your big ideas into reality. Our user-friendly template is here to help you create a compelling business case with ease.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_letter":{"heading":"Free Business Letter Template","content":"Communicate clearly and effectively. Use this customizable template to create a polished business letter that makes a great impression.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_model_canvas":{"heading":"Free Business Model Canvas Template","content":"Streamline your business planning! This easy-to-use template helps you visualize your business model and identify key components for success.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_proposal":{"heading":"Free Business Proposal Template","content":"Land your next big deal with ease! Our easy-to-follow template helps you craft proposals that not only impress but also seal the deal.","cta":"Download template","modal_headline":"Get our business proposal template delivered right to your inbox."},"businessplan":{"heading":"Free: Business Plan Template","content":"Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.","cta":"Get the template now","modal_headline":"Get the business plan template delivered right to your inbox."},"businessideas":{"heading":"Free: The Big List of Business Ideas","content":"To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.","cta":"Get the list now","modal_headline":"Get the big list of business ideas delivered right to your inbox."},"camera_checklist":{"heading":"How to take product photos like a pro","content":"This essential guide will help you shoot stunning product photos, with tips, equipment lists, and easy-to-follow shooting instructions.","cta":"Download guide","modal_headline":"Get the guide delivered right to your inbox."},"case_studies":{"heading":"Free Video Series: Ecommerce Inspiration","content":"Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.","cta":"Get the free video series","modal_headline":"Get our Ecommerce Inspiration video series delivered right to your inbox."},"case_study_template":{"heading":"Free Case Study Template","content":"Show your expertise and highlight your company’s success with our free case study template.","cta":"Get the template now","modal_headline":"Get the case study template delivered right to your inbox."},"cash_flow_template":{"heading":"Free Cash Flow Statement Template","content":"Balancing your books can be stressful. Take charge of your finances with our free cash flow statement template.","cta":"Get the template now","modal_headline":"Get the cash flow statement template delivered right to your inbox."},"competitive":{"heading":"Free: Competitive Analysis Template","content":"By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.","cta":"Get the template now","modal_headline":"Get the competitive analysis template delivered right to your inbox."},"content_strategy_template":{"heading":"Free Content Strategy Template","content":"Create content that truly connects and engages. Our template helps you plan and execute your vision, keeping your goals on track.","cta":"Get the template now","modal_headline":"Get the content strategy template delivered right to your inbox."},"copywriting":{"heading":"Free Reading List: Copywriting Tactics for Entrepreneurs","content":"Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Copywriting Tactics reading list delivered right to your inbox."},"copywriting_research":{"heading":"Research the words you use to sell","content":"Use this free template to help you enhance your website and connect with customers. Research the words competitors use and analyze customer feedback to help you write compelling copy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"customer_journey":{"heading":"Free Customer Journey Map Template","content":"Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"customerservice":{"heading":"Free Reading List: Customer Service Strategies","content":"Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get the reading list delivered right to your inbox."},"decision_matrix":{"heading":"Free Decision Matrix Template","content":"Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"design":{"heading":"Free Reading List: Online Store Design Tips","content":"Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Store Design reading list delivered right to your inbox."},"digital_marketing_kit":{"heading":"Free Digital Marketing Toolkit","content":"Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.","cta":"Download now","modal_headline":"Get the toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify."},"email":{"heading":"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing","content":"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.","cta":"Get the free ebook now","modal_headline":"Get our Email Marketing guide delivered right to your inbox."},"expense_report":{"heading":"Free Expense Report Template","content":"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"googleshopping":{"heading":"Free Ebook: Google Shopping for Small Businesses","content":"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.","cta":"Get the free ebook now","modal_headline":"Get Google Shopping for Small Businesses delivered right to your inbox."},"go_to_market":{"heading":"Free Go-to-Market Strategy Template","content":"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.","cta":"Download template","modal_headline":"Get your free go-to-market strategy template delivered right to your inbox."},"hiring_questions":{"heading":"Free Guide: Interview Questions for Hiring Retail Employees","content":"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.","cta":"Get the free guide now","modal_headline":"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"holiday_selling_2021":{"heading":"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores","content":"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.","cta":"Get the free guide now","modal_headline":"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"international_shipping":{"heading":"Free International Shipping Checklist","content":"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.","cta":"Download now","modal_headline":"Get the checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify."},"inventory_templates":{"heading":"5 Free Templates to Better Understand Your Inventory","content":"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)","cta":"Get your free templates","modal_headline":"Get your Inventory Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"keyword_research_template":{"heading":"Free keyword research template","content":"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"marketing_plan":{"heading":"Free Marketing Plan Template","content":"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.","cta":"Download template","modal_headline":"Get your marketing plan template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"marketing_proposal":{"heading":"Free Marketing Proposal Template","content":"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.","cta":"Download template","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"okr_template":{"heading":"Free OKR Template","content":"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"one_pager":{"heading":"Free One Pager Template","content":"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"opening_closing_checklist":{"heading":"Free Checklist for Opening and Closing Your Store","content":"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","cta":"Get the free checklist","modal_headline":"Get our Opening and Closing Checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"optimization":{"heading":"Free Reading List: Conversion Optimization for Beginners","content":"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"packaging_calculator":{"heading":"Calculate your packaging costs","content":"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","cta":"Download calculator","modal_headline":"Get the calculator delivered right to your inbox."},"packing_slip":{"heading":"Free Packing Slip Template","content":"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.","cta":"Get your free guide","modal_headline":"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pp_template":{"heading":"Free PowerPoint Template","content":"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","cta":"Get the template now","modal_headline":"Get the press release template delivered right to your inbox."},"problem_statement":{"heading":"Free Problem Statement Template","content":"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"process_map":{"heading":"Free Process Mapping Template","content":"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rfp_template":{"heading":"Free RFP Template","content":"Make writing requests for proposals easier and faster with our free RFP template.","cta":"Get the template now","modal_headline":"Get the RFP template delivered right to your inbox."},"root_cause":{"heading":"Free Root Cause Analysis Template","content":"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rotating_schedules":{"heading":"Free Download: Rotating Schedules Templates","content":"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.","cta":"Get your free templates","modal_headline":"Get these free Rotating Schedules Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_email":{"heading":"Free Sales Email Templates","content":"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_funnel_template":{"heading":"Free Sales Funnel Template","content":"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"seo":{"heading":"Free Download: SEO Checklist","content":"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","cta":"Get the free checklist","modal_headline":"Get our SEO Checklist delivered right to your inbox."},"services_price":{"heading":"Your Time is Valuable, so Price it Right","content":"Ensure your business is profitable with this easy-to-use pricing calculator. 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