The History & Values of Avery Dennison

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class="languages"> <ul> <li> <a href="/content/rbis/newness/en/newness.html" hreflang="x-default">Newness</a> </li> </ul> </span> </div> </li> </ul> </li> <li> <span>RFID</span> <ul class="sectionLanguage bodyTextB7 topList"> <li>Global<span></span> <div class="languageBox"> <span class="smallPointer_arrow"></span> <span class="languages"> <ul> <li> <a href="https://rfid.averydennison.com/en/home.html" hreflang="x-default">English</a> </li> </ul> </span> </div> </li> <li>Europe<span></span> <div class="languageBox"> <span class="smallPointer_arrow"></span> <span class="languages"> <ul> <li> <a href="https://rfid.averydennison.com/fr/home.html" hreflang="x-default">Français</a> </li> </ul> </span> </div> </li> </ul> <ul class="sectionLanguage bodyTextB7"> <li>Asia Pacific<span></span> <div class="languageBox"> <span class="smallPointer_arrow"></span> <span class="languages"> <ul> <li> <a href="https://rfid.averydennison.com/jp/home.html" hreflang="x-default">Japanese</a> </li> <li> <a href="https://rfid.averydennison.com/zh/home.html" hreflang="x-default">Chinese</a> </li> <li> <a href="https://rfid.averydennison.com/ko/home.html" hreflang="x-default">Korean</a> </li> </ul> </span> </div> </li> </ul> </li> <li> <span>Yongle</span> <ul class="sectionLanguage bodyTextB7"> <li>Global<span></span> <div class="languageBox"> <span class="smallPointer_arrow"></span> <span class="languages"> <ul> <li> <a href="https://yongletape.averydennison.com/en/home.html" hreflang="x-default">English</a> </li> </ul> </span> </div> </li> <li>Asia Pacific<span></span> <div class="languageBox"> <span class="smallPointer_arrow"></span> <span class="languages"> <ul> <li> <a href="https://yongletape.averydennison.com/zh/home.html" hreflang="x-default">简体中文</a> </li> </ul> </span> </div> </li> </ul> </li> <li> <span>Identification Solutions</span> <ul class="sectionLanguage bodyTextB7"> <li>North America<span></span> <div class="languageBox"> <span class="smallPointer_arrow"></span> <span class="languages"> <ul> <li> <a href="https://identificationsolutions.averydennison.com/en/home.html" hreflang="en_gb">English</a> </li> </ul> </span> </div> </li> <li>Europe<span></span> <div class="languageBox"> <span class="smallPointer_arrow"></span> <span class="languages"> <ul> <li> <a href="https://identificationsolutions.averydennison.com/de/home.html" hreflang="de">Germany</a> </li> <li> <a href="https://identificationsolutions.averydennison.com/fr/home.html" hreflang="fr">Français</a> </li> </ul> </span> </div> </li> </ul> </li> <li> <span>Mactac</span> <ul class="sectionLanguage bodyTextB7"> <li>EMENA<span></span> <div class="languageBox"> <span class="smallPointer_arrow"></span> <span class="languages"> <ul> <li> <a href="https://www.mactacgraphics.eu/english/home.html" hreflang="x-default">EU-English</a> </li> <li> <a href="https://www.mactacgraphics.eu/es/home.html" hreflang="es">EU - Español</a> </li> <li> <a href="https://www.mactacgraphics.eu/fr/home.html" hreflang="fr">EU - Français</a> </li> <li> <a href="https://www.mactacgraphics.eu/de/home.html" hreflang="x-default">EU - Deutsch</a> </li> <li> <a href="https://www.mactacgraphics.eu/it/home.html" hreflang="x-default">EU - Italiano</a> </li> </ul> </span> </div> </li> <li>Asia Pacific<span></span> <div class="languageBox"> <span class="smallPointer_arrow"></span> <span class="languages"> <ul> <li> <a href="https://www.mactacgraphics.eu/apac_en/home.html" hreflang="x-default">English</a> </li> </ul> </span> </div> </li> </ul> </li> <li> <span>Electrified</span> <ul class="sectionLanguage bodyTextB7"> <li>North America<span></span> <div class="languageBox"> <span class="smallPointer_arrow"></span> <span class="languages"> <ul> <li> <a href="https://electrified.averydennison.com/en/home.html" hreflang="x-default">English</a> </li> </ul> </span> </div> </li> </ul> </li> </ul> <div style="clear:both;"></div> </div> </div> <div class="topNav buHeader"> <div class="searchIcon lpm-search-lg"> <img class="modal-header-close" src="/etc.clientlibs/avery-lpm/clientlibs/lpm/resources/img/icons/lpm-search-bicon.png"> </div> <div class="searchIcon-modal modal-dialog vertical-align-center" role="document"> <div class="modal-content"> <div class="modal-header"> <div class="modal-header-title"> <form method="get" action="/en/home/search-page.html" id="headersearch"> <input type="text" name="q" placeholder="Search" /> <input type="hidden" name="_charset_" value="UTF-8"/> </form> </div> <img class="modal-header-close" src="/etc.clientlibs/avery-lpm/clientlibs/lpm/resources/img/icons/closeIcon.png" align="right"> </div> </div>  </div>  <div class="mainNav"> <div class="logo"> <a href="/en/home.html"> <img src="/content/dam/averydennison/lpm-responsive/na/images/top%20level%20nav/avery-dennison-logo-red-rgb.png" alt="Avery Dennison logo" title=""> </a> </div>  <ul class="navLinks"> <li> <div class="navmenu">  <a href="/en/home/products.html" class="navLink ">Products</a> <div class="mainNavDropContainer"> <div class="mainNavDrop"> <ul> <li><a href="/en/home/products/retroreflective-sheeting.html">Retroreflective Sheeting<span class=""></span></a></li> <li><a href="/en/home/products/overlay-films.html">Overlay Films<span class=""></span></a></li> <li><a href="/en/home/products/trafficjet.html">TrafficJet Print System<span class=""></span></a></li> </ul> </div> <div class="shadow"> </div> </div></div> </li> <li> <div class="navmenu_ede5 navmenu">  <a href="/en/home/people.html" class="navLink ">People</a> <div class="mainNavDropContainer"> <div class="mainNavDrop"> <ul> <li><a href="/en/home/people/leadership.html">Our Leadership<span class=""></span></a></li> <li><a href="/en/home/people/partners.html">Our Partners<span class=""></span></a></li> <li><a href="/en/home/people/communities.html">Our Communities<span class=""></span></a></li> </ul> </div> <div class="shadow"> </div> </div></div> </li> <li> <div class="navmenu_1 navmenu">  <a href="/en/home/purpose.html" class="navLink currentSection">Purpose</a> <div class="mainNavDropContainer"> <div class="mainNavDrop"> <ul> <li><a href="/en/home/purpose/history-values.html">Our History + Values<span class=""></span></a></li> <li><a href="/en/home/purpose/innovation.html">Innovation<span class=""></span></a></li> <li><a href="/en/home/purpose/sustainability.html">Sustainability<span class=""></span></a></li> <li><a href="/en/home/purpose/diversity-inclusion.html">Diversity + Inclusion<span class=""></span></a></li> <li><a href="/en/home/purpose/safety.html">Safety<span class=""></span></a></li> </ul> </div> <div class="shadow"> </div> </div></div> </li> <li> <div class="navmenu_1426961578 navmenu">  <a href="/en/home/learn.html" class="navLink ">Learn</a> <div class="mainNavDropContainer"> <div class="mainNavDrop"> <ul> <li><a href="/en/home/learn/learn-sheeting.html">The Science of Sheeting<span class=""></span></a></li> </ul> </div> <div class="shadow"> </div> 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value="UTF-8"/> <a href="#" class="search-go" onclick="javascript:submitSearch('#headersearchmobile');"> <i class="material-icons">search</i></a> </form> </li> </ul> </div> <ul class="nav navbar-nav"> <li class=" noborder"> <div class="subnavicon subnavtoggle">+</div> <a onclick="javascript:ga('send', 'event', 'Referral link', 'click','');" href="/en/home/products.html">Products</a> <ul class="subnav"> <li class="noborder"><a onclick="javascript:ga('send', 'event', 'Referral link', 'click','');" href="/en/home/products/retroreflective-sheeting.html">Retroreflective Sheeting</a></li> <li><a onclick="javascript:ga('send', 'event', 'Referral link', 'click','');" href="/en/home/products/overlay-films.html">Overlay Films</a></li> <li><a onclick="javascript:ga('send', 'event', 'Referral link', 'click','');" href="/en/home/products/trafficjet.html">TrafficJet Print System</a></li> </ul> </li> <li> <div class="subnavicon subnavtoggle">+</div> <a onclick="javascript:ga('send', 'event', 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href="/en/home/purpose/innovation.html">Innovation</a></li> <li><a onclick="javascript:ga('send', 'event', 'Referral link', 'click','');" href="/en/home/purpose/sustainability.html">Sustainability</a></li> <li><a onclick="javascript:ga('send', 'event', 'Referral link', 'click','');" href="/en/home/purpose/diversity-inclusion.html">Diversity + Inclusion</a></li> <li><a onclick="javascript:ga('send', 'event', 'Referral link', 'click','');" href="/en/home/purpose/safety.html">Safety</a></li> </ul> </li> <li> <div class="subnavicon subnavtoggle">+</div> <a onclick="javascript:ga('send', 'event', 'Referral link', 'click','');" href="/en/home/learn.html">Learn</a> <ul class="subnav"> <li class="noborder"><a onclick="javascript:ga('send', 'event', 'Referral link', 'click','');" href="/en/home/learn/learn-sheeting.html">The Science of Sheeting</a></li> </ul> </li> <li class="redlinks"> <a>Customer Tools</a> <div class="subnavtoggle subnavicon">+</div> <ul class="subnav"> <li class=" noborder"> <a href="/en/home/customer-tools/product-data-bulletins.html" onclick="javascript:ga('send', 'event', 'Referral link', 'click','');">Product Data Bulletins</a> </li> <li> <a href="/en/home/customer-tools/instructional-bulletins.html" onclick="javascript:ga('send', 'event', 'Referral link', 'click','');">Instructional Bulletins</a> </li> <li> <a href="/en/home/customer-tools/declaration-of-performance.html" onclick="javascript:ga('send', 'event', 'Referral link', 'click','');">Declaration of Performance</a> </li> <li> <a href="/en/home/customer-tools/safety-data-sheets.html" onclick="javascript:ga('send', 'event', 'Referral link', 'click','');">Safety Data Sheets</a> </li> <li> <a href="/en/home/customer-tools/tech-support-videos.html" onclick="javascript:ga('send', 'event', 'Referral link', 'click','');">Technical Support Videos</a> </li> <li> <a href="/en/home/customer-tools/claims.html" onclick="javascript:ga('send', 'event', 'Referral link', 'click','');">Submit Claim</a> </li> <li> <a href="/en/home/customer-tools/field-service.html" onclick="javascript:ga('send', 'event', 'Referral link', 'click','');">Technical Service Request</a> </li> <li> <a href="https://reflectives.averydennison.com/en/home/customer-tools.html#literature" onclick="javascript:ga('send', 'event', 'Referral link', 'click','');">Regional Brochures</a> </li> </ul> </li> <li class="blacklinks noborder"> <a onclick="javascript:ga('send', 'event', 'Referral link', 'click','');" href="/en/home/newsroom.html">News</a> </li> <li class="blacklinks"><a onclick="javascript:ga('send', 'event', 'Referral link', 'click','');" href="/en/home/contact-us.html">Contact Us</a> </li> <li class="blacklinks"> <a onclick="javascript:ga('send', 'event', 'Referral link', 'click','');" href="https://www.averydennison.com/en/home/newsroom/avery-dennison-blog/Reflective-Solutions-Blog.html">Blog</a> </li> <li class="blacklinks"> <a onclick="javascript:ga('send', 'event', 'Referral link', 'click','');" href="http://www.investors.averydennison.com">Investors</a> </li> </ul> </div> </div> </div> </div> </header> <div class="avd /apps/avery-lpm/templates/content-page">  <style> .edge-to-edge { overflow-x: hidden; } </style> <div class="container ihm-full-width"> <script type="text/javascript" src="//ws.sharethis.com/button/buttons.js"></script> <script type="text/javascript"> stLight.options({ publisherGA: '', // TODO: get this publisher: '7489f76f-5fdf-4bac-9fcb-b02e8076b0a7', // TODO change this to AVD onhover: false, doNotHash: true, doNotCopy: true, hashAddressBar: false }); function openEmail() { var myWindow = window.open('https://label.averydennison.com/ap/en_sa/home/contact-us.html' + encodeURIComponent(location.href)); } </script> <style> .node__share { display: block; top: 25%; right: 5px; /* padding: 0 0 0 1190px; */ position: fixed; z-index: 99; } </style> <div class="node__share share"> </div>   <div class="image parbase"> <img src="/content/reflective-responsive/na/en/home/purpose/history-values/_jcr_content/parsys_main/image.img.jpg/1519936666897.jpg" class="cq-dd-image " data-emptytext="Avery Responsive - General - Image"/> </div> <div class="column-control parbase"><div> <div class="row"> <div> <div class="avd-column col-xs-12 col-sm-6 col-md-6 lpm-column-transparent "> <div> <div class="text parbase"> <div class="option-styles lpm-text-wrapper-67594b7d-d413-421b-924b-09dfa96adb73"> <style> .avd .text .lpm-text-wrapper-67594b7d-d413-421b-924b-09dfa96adb73 { letter-spacing: calc(*0.001em); } .avd .text .lpm-text-wrapper-67594b7d-d413-421b-924b-09dfa96adb73 h1, .avd .text .lpm-text-wrapper-67594b7d-d413-421b-924b-09dfa96adb73 h2, .avd .text .lpm-text-wrapper-67594b7d-d413-421b-924b-09dfa96adb73 h3, .avd .text .lpm-text-wrapper-67594b7d-d413-421b-924b-09dfa96adb73 h4, .avd .text .lpm-text-wrapper-67594b7d-d413-421b-924b-09dfa96adb73 h5, .avd .text .lpm-text-wrapper-67594b7d-d413-421b-924b-09dfa96adb73 h6 { 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class="text parbase"> <div class="option-styles lpm-text-wrapper-473a8237-a28e-405d-9165-45300a55edbf"> <style> .avd .text .lpm-text-wrapper-473a8237-a28e-405d-9165-45300a55edbf { letter-spacing: calc(*0.001em); } .avd .text .lpm-text-wrapper-473a8237-a28e-405d-9165-45300a55edbf h1, .avd .text .lpm-text-wrapper-473a8237-a28e-405d-9165-45300a55edbf h2, .avd .text .lpm-text-wrapper-473a8237-a28e-405d-9165-45300a55edbf h3, .avd .text .lpm-text-wrapper-473a8237-a28e-405d-9165-45300a55edbf h4, .avd .text .lpm-text-wrapper-473a8237-a28e-405d-9165-45300a55edbf h5, .avd .text .lpm-text-wrapper-473a8237-a28e-405d-9165-45300a55edbf h6 { font-weight: normal; } .avd .text .lpm-text-wrapper-473a8237-a28e-405d-9165-45300a55edbf h1 { font-size: px; line-height: px; letter-spacing: inherit; } .avd .text .lpm-text-wrapper-473a8237-a28e-405d-9165-45300a55edbf h2 { font-size: px; line-height: px; letter-spacing: inherit; } .avd .text .lpm-text-wrapper-473a8237-a28e-405d-9165-45300a55edbf h3 { font-size: px; line-height: px; letter-spacing: inherit; } .avd .text .lpm-text-wrapper-473a8237-a28e-405d-9165-45300a55edbf h4 { font-size: px; line-height: px; letter-spacing: inherit; } .avd .text .lpm-text-wrapper-473a8237-a28e-405d-9165-45300a55edbf h5 { font-size: px; line-height: px; letter-spacing: inherit; } .avd .text .lpm-text-wrapper-473a8237-a28e-405d-9165-45300a55edbf h6 { font-size: px; line-height: px; letter-spacing: inherit; } .avd .text .lpm-text-wrapper-473a8237-a28e-405d-9165-45300a55edbf p, .avd .text .lpm-text-wrapper-473a8237-a28e-405d-9165-45300a55edbf blockquote { font-size: 20px; font-family: inherit; line-height: 25px; letter-spacing: inherit; } .avd .text .lpm-text-wrapper-473a8237-a28e-405d-9165-45300a55edbf ul li, .avd .text .lpm-text-wrapper-473a8237-a28e-405d-9165-45300a55edbf ol li { font-size: px; font-family: inherit; line-height: px; letter-spacing: inherit; } </style> <p><span class="lpm-font-20"><br /> Avery Dennison reflective technology has been making highway and street safety solutions bright with prismatic signs for nearly one hundred years. We are one of the preferred suppliers to professional sign shops worldwide and service the traffic and safety market with one of the industry's most comprehensive range of reflective sheeting.</span></p> </div> </div> <div class="text parbase"> <div class="option-styles lpm-text-wrapper-dd8a4bb7-bc7c-4588-83ca-002f9a6bbd37"> <style> .avd .text .lpm-text-wrapper-dd8a4bb7-bc7c-4588-83ca-002f9a6bbd37 { letter-spacing: calc(*0.001em); } .avd .text .lpm-text-wrapper-dd8a4bb7-bc7c-4588-83ca-002f9a6bbd37 h1, .avd .text .lpm-text-wrapper-dd8a4bb7-bc7c-4588-83ca-002f9a6bbd37 h2, .avd .text .lpm-text-wrapper-dd8a4bb7-bc7c-4588-83ca-002f9a6bbd37 h3, .avd .text .lpm-text-wrapper-dd8a4bb7-bc7c-4588-83ca-002f9a6bbd37 h4, .avd .text .lpm-text-wrapper-dd8a4bb7-bc7c-4588-83ca-002f9a6bbd37 h5, .avd .text .lpm-text-wrapper-dd8a4bb7-bc7c-4588-83ca-002f9a6bbd37 h6 { font-weight: normal; } .avd .text .lpm-text-wrapper-dd8a4bb7-bc7c-4588-83ca-002f9a6bbd37 h1 { font-size: px; line-height: px; letter-spacing: inherit; } .avd .text .lpm-text-wrapper-dd8a4bb7-bc7c-4588-83ca-002f9a6bbd37 h2 { font-size: px; line-height: px; letter-spacing: inherit; } .avd .text .lpm-text-wrapper-dd8a4bb7-bc7c-4588-83ca-002f9a6bbd37 h3 { font-size: px; line-height: px; letter-spacing: inherit; } .avd .text .lpm-text-wrapper-dd8a4bb7-bc7c-4588-83ca-002f9a6bbd37 h4 { font-size: px; line-height: px; letter-spacing: inherit; } .avd .text .lpm-text-wrapper-dd8a4bb7-bc7c-4588-83ca-002f9a6bbd37 h5 { font-size: px; line-height: px; letter-spacing: inherit; } .avd .text .lpm-text-wrapper-dd8a4bb7-bc7c-4588-83ca-002f9a6bbd37 h6 { font-size: px; line-height: px; letter-spacing: inherit; } .avd .text .lpm-text-wrapper-dd8a4bb7-bc7c-4588-83ca-002f9a6bbd37 p, .avd .text .lpm-text-wrapper-dd8a4bb7-bc7c-4588-83ca-002f9a6bbd37 blockquote { font-size: 16px; font-family: inherit; line-height: 20px; letter-spacing: inherit; } .avd .text .lpm-text-wrapper-dd8a4bb7-bc7c-4588-83ca-002f9a6bbd37 ul li, .avd .text .lpm-text-wrapper-dd8a4bb7-bc7c-4588-83ca-002f9a6bbd37 ol li { font-size: px; font-family: inherit; line-height: px; letter-spacing: inherit; } </style> <p>Inventing an Industry</p> <p>1923 - 1936</p> <ul> <li><p>Jonathan Cass Simson (Stimsonite) patents an array of full cube-corner reflectors for use in automobiles and signs</p> </li> <li><p>The first prismatic sign was installed, incorporating glass prismatic elements into the wood sign</p> </li> <li><p>Ford incorporates Stimsonite prismatic tail light lenses into Model A</p> </li> <li><p>Use of retroreflective materials on highway signs recognized in 1st edition of U.S. Manual of Uniform Traffic Control Devices</p> </li> </ul> <p>1950 - 1995</p> <ul> <li><p>"Button" retroreflective units become widely used on highway signs</p> </li> <li><p>Avery Dennison makes first-engineer-grade beaded sheeting</p> </li> <li><p>Stimsonite 4200 - first omnidirectional prismatic material for permanent traffic signage</p> </li> <li><p>Stimsonite 6200 (now T-6500) Series HIP Type III/IV </p> </li> </ul> <p>1999 - 2010</p> <ul> <li><p>Avery Dennison and Stimsonite merge, combining glass-bead and prismatic technologies</p> </li> <li><p>T-7500 MVP (long site distances) and T-9500 OmniView (wide angle) </p> </li> <li><p>Avery Dennison OmniCube T-11500 full-cube prismatic sheeting</p> </li> </ul> <p>2012 - 2017</p> <ul> <li><p>OL-2000 soft transparent easy-weed overlay film</p> </li> <li><p>Introduction of the TrafficJet Print System - true specification-compliant and industry-leading warranted digital traffic sign printing introduced to the traffic industry</p> </li> <li><p>Avery Dennison launches VisiFlex prismatic vinyl sheeting for the production of emergency vehicle graphics</p> </li> </ul> <p>2018 - 2024</p> <ul> <li><p>OL-1000 Anti-graffiti film provides longer durability for TrafficJet printed signs</p> </li> <li><p>Launched the dual roll UV digital printer, TrafficJet Pro, to speed production and eliminate the need for screen printing</p> </li> <li><p>OL-1200 Anti-dew film launched to provide both UV and dew protection for traffic signs</p> </li> <li><p>Launched the most productive digital printer in its class, the TrafficJet Xpress</p> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> <div class="text parbase"> <div class="option-styles lpm-text-wrapper-0fffc804-6ebf-4e49-8690-d163f462daa9"> <hr style="border-top: 1.0px solid black;" /> </div> </div> <div class="column-control parbase"><div> <div class="row"> <div> <div class="avd-column col-xs-12 col-sm-6 col-md-6 lpm-column-transparent "> <div> <div class="text parbase"> <div class="option-styles lpm-text-wrapper-81f8a396-2a89-4aa0-a9ed-578218cacc3d"> <p><span class="lpm-font-16">Video</span></p> <p><span class="lpm-font-20">Stan Avery, The Gentle Giant<br /> </span></p> </div> </div> </div> </div> <div class="avd-column col-xs-12 col-sm-6 col-md-6 lpm-column-transparent "> <div> <div class="video-player parbase"> <div> <div class="lpm-video video-modal" style="letter-spacing: calc(*0.001em)"> <div class="image"> <a href="#" data-toggle="modal" data-target="#video-modal-content-reflective-responsive-na-en-home-purpose-history-values-jcrcontent-parsys_main-column_control_1706265582-2-parsys_column-video_player_229412729" onclick="ga('send', 'event', 'Videos', 'Play', '')"> <img src="/content/dam/averydennison/lpm-responsive/na/images/home/purpose/history-values/our-history-stan-avery-920x628.jpg" alt=""/> <div class="video-caption-container"> <span class="small-title" style=" font-size: px; 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