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class="text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/inbox"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Chat with customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/flow"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Automate your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/za/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/za/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/za/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="font-semi-medium mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/blog/topics/guides"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopifyacademy.com/" aria-label="External source: Business courses . Learn from proven experts"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business courses<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from proven experts</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/blog/topics/founder-stories"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/blog/how-to-build-a-brand"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/blog/marketing-plan"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/blog/ecommerce-seo-beginners-guide"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/blog/topics/social-media-optimization"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/blog/how-to-scale-small-business"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/tools/qr-code-generator"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/za/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="font-semi-medium mr-3">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1921)"><path d="M39.5 21C39.5 31.6315 30.8815 40.25 20.25 40.25C9.61852 40.25 1 31.6315 1 21C1 10.3685 9.61852 1.75 20.25 1.75C30.8815 1.75 39.5 10.3685 39.5 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><rect x="13" y="14" width="15" height="14" rx="2" stroke="currentColor" stroke-width="1.5"></rect><path d="M25 24L19 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 21L19 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 18L19 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Try Shopify for free, and explore all the tools you need to start, run, and grow your business.\",\"button\",{\"_383\":295,\"_1472\":1957},\"{{deeplinkFreeTrial}}\",\"Try Shopify for free, no credit card required.\",{\"_9\":1960,\"_1741\":1961,\"_1882\":1962,\"_1884\":1963},{},{},{},{},\"minervaUser\",{\"_1966\":1967,\"_1968\":1969,\"_1970\":1971,\"_1972\":1973,\"_1974\":1975,\"_1976\":1977,\"_1978\":1253,\"_1979\":1980,\"_1981\":1982,\"_1983\":1984,\"_1988\":1989,\"_1991\":1253,\"_1992\":1975},\"annualDiscountPercentage\",25,\"basicAnnualPrice\",\"\u003cspan\u003e$19.00 USD\u003c/span\u003e\",\"googleCountryOffer\",\"R6,000\",\"minimumMonthlyPrice\",\"$5\",\"minimumMonthlyPriceCurrency\",\"USD\",\"paidTrialAmount\",\"$1\",\"paidTrialMonths\",\"posProPriceUsd\",\"$89\",\"posRetailLocations\",\"1,000\",\"promoAmount\",{\"_1985\":1251,\"_1214\":1975,\"_1986\":1987},\"amount\",\"currencySymbol\",\"$\",\"signupTypes\",[1990],\"paid_trial_experience\",\"trialLength\",\"usd\",\"articles\",[1995,2038,2054,2069,2085,2099,2114,2135,2153,2170,2186,2201,2218,2235,2258,2275,2292,2309,2326,2342,2358,2374,2391,2407,2426,2444,2461,2478,2494,2510,2526,2541,2557,2571,2587,2602,2618,2634,2650,2666,2680,2695,2712,2729,2747,2764,2782,2799,2816,2834],{\"_1996\":1997,\"_162\":1998,\"_1735\":1999,\"_340\":2000,\"_2001\":2002,\"_2003\":2004,\"_2012\":2013,\"_123\":960,\"_2014\":2015,\"_2016\":2017,\"_1812\":2018,\"_2021\":2022,\"_2028\":2029,\"_2030\":2006,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2036,\"_2037\":2002},\"__typename\",\"Article\",\"gid://shopify/Article/562795446306\",\"true-classic-tshirt-business-content-marketing-strategies\",\"Grow a single product into a $500 Million Dollar Brand\",\"publishedAt\",\"2025-04-01T03:30:01Z\",\"image\",{\"_1996\":2005,\"_385\":2006,\"_2007\":-5,\"_2008\":2009,\"_2010\":2011},\"Image\",\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header--True-Classic_9dfcd20e-dc28-480c-aea0-2fc0ad388aa7.jpg?v=1743538078\",\"altText\",\"width\",1848,\"height\",780,\"tags\",[789],\"excerpt\",\"Discover how True Classic built a billion-dollar apparel brand through content marketing, Facebook ads, and comedy-driven creative that converts.\",\"excerptHtml\",\"\u003cdiv style=\\\"text-align: left;\\\"\u003e\u003ca href=\\\"https://www.shopify.com/blog/true-classic-tshirt-business-content-marketing-strategies\\\" rel=\\\"noopener\\\" target=\\\"_blank\\\"\u003e\u003c/a\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"text-align: left;\\\"\u003e\u003ca href=\\\"https://www.shopify.com/blog/true-classic-tshirt-business-content-marketing-strategies\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header--True-Classic.jpg?v=1743447658\\\" alt=\\\"\\\" style=\\\"float: none;\\\"\u003e\u003c/a\u003e\u003c/div\u003e\\n\u003cp\u003eDiscover how True Classic built a billion-dollar apparel brand through content marketing, Facebook ads, and comedy-driven creative that converts.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2020},\"SEO\",\"Discover how True Classic used content marketing, Facebook ads, and comedy to build a billion-dollar men’s apparel brand.\",\"authorV2\",{\"_1996\":2023,\"_19\":2024,\"_2025\":2026,\"_2027\":1445},\"ArticleAuthor\",\"Gogo Zoger\",\"avatarUrl\",\"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404\",\"isDisabledAuthor\",\"metafields\",[-5,-5,-5,-5,-5,-5,-5],\"imageUrl\",\"imageAltText\",\"imageClass\",\"createdAt\",\"createdAtRaw\",\"modifiedAt\",\"01 Apr 2025\",\"modifiedAtRaw\",{\"_1996\":1997,\"_162\":2039,\"_1735\":2040,\"_340\":2041,\"_2001\":2042,\"_2003\":2043,\"_2012\":2045,\"_123\":960,\"_2014\":2046,\"_2016\":2047,\"_1812\":2048,\"_2021\":2050,\"_2028\":2052,\"_2030\":2044,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2053,\"_2037\":2042},\"gid://shopify/Article/562772181026\",\"campus-ink-nil-merchandise\",\"How On-Demand Merch Is Giving Power Back to College Athletes\",\"2025-03-25T08:30:00Z\",{\"_1996\":2005,\"_385\":2044,\"_2007\":-5,\"_2008\":2009,\"_2010\":2011},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/BlogHeader_NIL_Store_B_14e7ee35-64f6-4396-9124-8e7854b16d74.jpg?v=1742930584\",[789],\"Steven Farag turned a college side hustle into a sports merchandising powerhouse. Discover how Campus Ink’s print-on-demand model, student-led marketing, and strategic partnerships—including one with Mark Cuban—are transforming the way college athletes profit from their personal brands.\",\"\u003cp\u003e\u003ca href=\\\"https://www.shopify.com/blog/campus-ink-nil-merchandise?utm_campaign=shopifymasters\u0026amp;utm_medium=youtube\u0026amp;utm_source=podcast\\\"\u003e\u003cimg alt=\\\"\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/BlogHeader_NIL_Store_B.jpg?v=1742853766\\\"\u003e\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003eSteven Farag turned a college side hustle into a sports merchandising powerhouse. Discover how Campus Ink’s print-on-demand model, student-led marketing, and strategic partnerships—including one with Mark Cuban—are transforming the way college athletes profit from their personal brands.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2049},\"Campus Ink scaled NIL merch with print-on-demand, student creators, and Mark Cuban’s backing—putting over $2M into college athletes’ pockets.\",{\"_1996\":2023,\"_19\":2051,\"_2025\":2026,\"_2027\":1445},\"Alicia Clark\",[-5,-5,-5,-5,-5,-5,-5],\"25 Mar 2025\",{\"_1996\":1997,\"_162\":2055,\"_1735\":2056,\"_340\":2057,\"_2001\":2058,\"_2003\":2059,\"_2012\":2061,\"_123\":960,\"_2014\":2062,\"_2016\":2063,\"_1812\":2064,\"_2021\":2066,\"_2028\":2067,\"_2030\":2060,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2068,\"_2037\":2058},\"gid://shopify/Article/562754060322\",\"diaspora-co-changing-the-spice-trade\",\"The Secret to Disrupting the 500 Year Old Spice Trade\",\"2025-03-20T03:30:03Z\",{\"_1996\":2005,\"_385\":2060,\"_2007\":-5,\"_2008\":2009,\"_2010\":2011},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header--Diaspora-Co_ebe25a83-b92e-466a-961b-474cc082c83d.jpg?v=1742424679\",[789],\"Diaspora Co. founder Sana Javeri Kadri disrupted the 500-year-old spice industry by paying farmers fairly and establishing community-driven growth to build a multimillion-dollar ethical business.\",\"\u003cp\u003eDiaspora Co. founder Sana Javeri Kadri disrupted the 500-year-old spice industry by paying farmers fairly and establishing community-driven growth to build a multimillion-dollar ethical business.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2065},\"Diaspora Co. disrupted the spice trade by paying farmers six times the fair rate, in the process growing from an art project into a multimillion-dollar ethical business.\",{\"_1996\":2023,\"_19\":2024,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,-5,-5,-5,-5],\"20 Mar 2025\",{\"_1996\":1997,\"_162\":2070,\"_1735\":2071,\"_340\":2072,\"_2001\":2073,\"_2003\":2074,\"_2012\":2077,\"_123\":960,\"_2014\":2078,\"_2016\":2079,\"_1812\":2080,\"_2021\":2081,\"_2028\":2083,\"_2030\":2075,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2084,\"_2037\":2073},\"gid://shopify/Article/562784927778\",\"andrew-faris-pnl\",\"How To Maximize Your Margins as an Ecommerce Founder\",\"2025-03-18T08:30:00Z\",{\"_1996\":2005,\"_385\":2075,\"_2007\":-5,\"_2008\":2009,\"_2010\":2076},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-Template-Andrew-Faris-2_8d810304-1a0b-47c6-ab47-6e86e2759ce9.jpg?v=1743140207\",782,[789],\"To find success in ecommerce, build a business model through smart profit-and-loss design to keep costs low, increase margins, and run efficiently.\",\"\u003cp\u003e\u003ca href=\\\"https://www.shopify.com/blog/andrew-faris-pnl?utm_campaign=shopifymasters\u0026amp;utm_medium=youtube\u0026amp;utm_source=podcast\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Template-Andrew-Faris-2.jpg?v=1743139689\\\" alt=\\\"\\\"\u003e\\n\u003cp\u003e\u003cmeta charset=\\\"utf-8\\\"\u003eTo find success in ecommerce, build a business model through smart profit-and-loss design to keep costs low, increase margins, and run efficiently.\u003c/p\u003e\u003c/a\u003e\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2078},{\"_1996\":2023,\"_19\":2082,\"_2025\":2026,\"_2027\":1445},\"Meghan Coyle\",[-5,-5,-5,-5,-5,-5,-5],\"18 Mar 2025\",{\"_1996\":1997,\"_162\":2086,\"_1735\":2087,\"_340\":2088,\"_2001\":2089,\"_2003\":2090,\"_2012\":2092,\"_123\":960,\"_2014\":2093,\"_2016\":2094,\"_1812\":2095,\"_2021\":2096,\"_2028\":2097,\"_2030\":2091,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2098,\"_2037\":2089},\"gid://shopify/Article/562728894498\",\"original-duckhead-retail-strategy-breaking-into-the-market\",\"A Risk-Free Retail Strategy That Will Grow Revenue\",\"2025-03-13T20:07:00Z\",{\"_1996\":2005,\"_385\":2091,\"_2007\":-5,\"_2008\":2009,\"_2010\":2011},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-Template--Original-Duckead-2_68e9aea5-21c8-4831-9b8d-521496364d38.jpg?v=1741896470\",[789],\"Original Duckhead grew by targeting retailers first, creating risk-free partnerships, and using customer data to boost online sales.\",\"\u003cp\u003eOriginal Duckhead grew by targeting retailers first, creating risk-free partnerships, and using customer data to boost online sales.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2093},{\"_1996\":2023,\"_19\":2024,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,-5,-5,-5,-5],\"13 Mar 2025\",{\"_1996\":1997,\"_162\":2100,\"_1735\":2101,\"_340\":2102,\"_2001\":2103,\"_2003\":2104,\"_2012\":2106,\"_123\":960,\"_2014\":2107,\"_2016\":2108,\"_1812\":2109,\"_2021\":2111,\"_2028\":2112,\"_2030\":2105,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2113,\"_2037\":2103},\"gid://shopify/Article/562697011234\",\"odd-bunch-relationships\",\"How This Founder Manages Relationships with 80+ Suppliers\",\"2025-03-04T09:30:00Z\",{\"_1996\":2005,\"_385\":2105,\"_2007\":-5,\"_2008\":2009,\"_2010\":2011},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header--Odd-Bunch-2_3892de89-32e5-493f-bddd-86adfedcc509.jpg?v=1741244627\",[789],\"Divy Ojha became passionate about creating a solution for food waste as a university student, and began building relationships to start a grocery delivery business. Here’s how he made connections and came to manage more than 80 suppliers.\",\"\u003ca href=\\\"https://www.shopify.com/blog/odd-bunch-relationships?utm_campaign=shopifymasters\u0026amp;utm_medium=youtube\u0026amp;utm_source=podcast%20\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header--Odd-Bunch-2.jpg?v=1741243787\\\"\u003e\u003c/a\u003e\\n\u003cp\u003eDivy Ojha became passionate about creating a solution for food waste as a university student, and began building relationships to start a grocery delivery business. Here’s how he made connections and came to manage more than 80 suppliers.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2110},\"Divy Ojha became passionate about creating a solution for food waste. Here’s how he made connections and came to manage more than 80 suppliers.\",{\"_1996\":2023,\"_19\":2082,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,-5,-5,-5,-5],\"04 Mar 2025\",{\"_1996\":1997,\"_162\":2115,\"_1735\":2116,\"_340\":2117,\"_2001\":2118,\"_2003\":2119,\"_2012\":2121,\"_123\":960,\"_2014\":2122,\"_2016\":2123,\"_1812\":2124,\"_2021\":2126,\"_2028\":2127,\"_2030\":2120,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2134,\"_2037\":2118},\"gid://shopify/Article/562669158434\",\"waterboy-hydration-strategic-focus\",\"How to Achieve Massive Growth With a $700 Investment\",\"2025-02-27T16:50:15Z\",{\"_1996\":2005,\"_385\":2120,\"_2007\":-5,\"_2008\":2009,\"_2010\":2076},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-Template--Waterboy_7c78b533-4db6-4a01-8cf7-f81abf03181c.jpg?v=1740675018\",[789],\"Waterboy built a thriving hydration brand with just $700 by focusing on one platform, capturing prelaunch interest, and pivoting quickly. Learn why restraint beats trying to do everything at once.\",\"\u003cp\u003e\u003ca rel=\\\"noopener\\\" href=\\\"%20https://www.shopify.com/blog/waterboy-hydration-strategic-focus%20\\\" target=\\\"_blank\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Template--Waterboy.jpg?v=1740673780\\\" alt=\\\"\\\"\u003e\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003eWaterboy built a thriving hydration brand with just $700 by focusing on one platform, capturing prelaunch interest, and pivoting quickly. Learn why restraint beats trying to do everything at once.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2125},\"Waterboy built a hydration empire with $700 by mastering marketing with a strategic focus, dominating TikTok, and prioritizing product quality.\\n\",{\"_1996\":2023,\"_19\":2024,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2128,-5,-5,-5],{\"_1996\":2129,\"_2130\":2131,\"_2132\":2133},\"Metafield\",\"value\",\"{\\\"en\\\":\\\"https://www.shopify.com/blog/waterboy-hydration-strategic-focus\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/waterboy-hydration-strategic-focus\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/waterboy-hydration-strategic-focus\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/waterboy-hydration-strategic-focus\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/waterboy-hydration-strategic-focus\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/waterboy-hydration-strategic-focus\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/waterboy-hydration-strategic-focus\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/waterboy-hydration-strategic-focus\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/waterboy-hydration-strategic-focus\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/waterboy-hydration-strategic-focus\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/waterboy-hydration-strategic-focus\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/waterboy-hydration-strategic-focus\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/waterboy-hydration-strategic-focus\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/waterboy-hydration-strategic-focus\\\"}\",\"key\",\"hreflang_json\",\"27 Feb 2025\",{\"_1996\":1997,\"_162\":2136,\"_1735\":2137,\"_340\":2138,\"_2001\":2139,\"_2003\":2140,\"_2012\":2143,\"_123\":960,\"_2014\":2144,\"_2016\":2145,\"_1812\":2146,\"_2021\":2148,\"_2028\":2149,\"_2030\":2141,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2152,\"_2037\":2139},\"gid://shopify/Article/562638979106\",\"unsolicited-plant-talks-hobby-to-business\",\"When a Passion for Plants Grows Into a Business\",\"2025-02-25T09:30:13Z\",{\"_1996\":2005,\"_385\":2141,\"_2007\":-5,\"_2008\":2009,\"_2010\":2142},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-Template-Unsolicited-Plant-Talks_266ff280-6c57-42c9-9e18-39e1ca3dbb88.jpg?v=1740537451\",781,[789],\"April and Daryk Mall turned their after-work hobby of caring for plants into Unsolicited Plant Talks—a thriving business with a loyal online community. Learn how they scaled from selling plant cuttings at their kitchen table to running a full-time operation with multiple greenhouses.\",\"\u003cp\u003e\u003ca href=\\\"https://www.shopify.com/blog/unsolicited-plant-talks?utm_campaign=shopifymasters\u0026amp;utm_medium=youtube\u0026amp;utm_source=podcast\\\"\u003e\u003cimg alt=\\\"\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Template-Unsolicited-Plant-Talks.jpg?v=1740443034\\\"\u003e\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003eApril and Daryk Mall turned their after-work hobby of caring for plants into Unsolicited Plant Talks—a thriving business with a loyal online community. Learn how they scaled from selling plant cuttings at their kitchen table to running a full-time operation with multiple greenhouses.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2147},\"April and Daryk Mall grew their business, Unsolicited Plant Talks, from an after-work hobby of caring for plants into a full-time greenhouse business.\",{\"_1996\":2023,\"_19\":2082,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2150,-5,-5,-5],{\"_1996\":2129,\"_2130\":2151,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/unsolicited-plant-talks-hobby-to-business\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/unsolicited-plant-talks-hobby-to-business\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/unsolicited-plant-talks-hobby-to-business\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/unsolicited-plant-talks-hobby-to-business\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/unsolicited-plant-talks-hobby-to-business\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/unsolicited-plant-talks-hobby-to-business\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/unsolicited-plant-talks-hobby-to-business\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/unsolicited-plant-talks-hobby-to-business\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/unsolicited-plant-talks-hobby-to-business\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/unsolicited-plant-talks-hobby-to-business\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/unsolicited-plant-talks-hobby-to-business\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/unsolicited-plant-talks-hobby-to-business\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/unsolicited-plant-talks-hobby-to-business\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/unsolicited-plant-talks-hobby-to-business\\\"}\",\"25 Feb 2025\",{\"_1996\":1997,\"_162\":2154,\"_1735\":2155,\"_340\":2156,\"_2001\":2157,\"_2003\":2158,\"_2012\":2160,\"_123\":960,\"_2014\":2161,\"_2016\":2162,\"_1812\":2163,\"_2021\":2165,\"_2028\":2166,\"_2030\":2159,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2169,\"_2037\":2157},\"gid://shopify/Article/562583994402\",\"my-skin-feels-make-sustainability-fun\",\"Making Sustainability Fun: How My Skin Feels Turns Food Waste into Luxury Skin Care\",\"2025-02-20T04:30:02Z\",{\"_1996\":2005,\"_385\":2159,\"_2007\":-5,\"_2008\":2009,\"_2010\":2011},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-My-Skin-Feels_fab8f687-1ca2-4910-ba8d-241ac2180d29.jpg?v=1739993470\",[789],\"A former Charlotte Tilbury founding team member revolutionized sustainable beauty by turning food waste into luxury skin care. See how My Skin Feels proved eco-friendly brands can be both profitable and fun.\",\"\u003cp\u003e\u003ca href=\\\"https://www.shopify.com/blog/my-skin-feels-make-sustainability-fun%20%20\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"\u003e\u003cimg alt=\\\"\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-My-Skin-Feels.jpg?v=1739992506\\\"\u003e\u003c/a\u003eA former Charlotte Tilbury founding team member revolutionized sustainable beauty by turning food waste into luxury skin care. See how My Skin Feels proved eco-friendly brands can be both profitable and fun.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2164},\"My Skin Feels’ founder turned food waste into luxury skin care, proving sustainability can drive sales while making eco-friendly beauty fun and accessible.\",{\"_1996\":2023,\"_19\":2024,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2167,-5,-5,-5],{\"_1996\":2129,\"_2130\":2168,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/my-skin-feels-make-sustainability-fun\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/my-skin-feels-make-sustainability-fun\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/my-skin-feels-make-sustainability-fun\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/my-skin-feels-make-sustainability-fun\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/my-skin-feels-make-sustainability-fun\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/my-skin-feels-make-sustainability-fun\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/my-skin-feels-make-sustainability-fun\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/my-skin-feels-make-sustainability-fun\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/my-skin-feels-make-sustainability-fun\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/my-skin-feels-make-sustainability-fun\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/my-skin-feels-make-sustainability-fun\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/my-skin-feels-make-sustainability-fun\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/my-skin-feels-make-sustainability-fun\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/my-skin-feels-make-sustainability-fun\\\"}\",\"20 Feb 2025\",{\"_1996\":1997,\"_162\":2171,\"_1735\":2172,\"_340\":2173,\"_2001\":2174,\"_2003\":2175,\"_2012\":2177,\"_123\":960,\"_2014\":2178,\"_2016\":2179,\"_1812\":2180,\"_2021\":2181,\"_2028\":2182,\"_2030\":2176,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2185,\"_2037\":2174},\"gid://shopify/Article/562581504034\",\"naadam-financing\",\"Financing Consumer Businesses in 2025\",\"2025-02-18T10:30:00Z\",{\"_1996\":2005,\"_385\":2176,\"_2007\":-5,\"_2008\":2009,\"_2010\":2076},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-Naadam_0e2f7c88-f7ab-4429-a978-0f56246c34bb.jpg?v=1739949443\",[789],\"Founder Matthew Scanlan shares why he’s still optimistic about funding consumer businesses through venture capital and alternative forms of debt.\",\"\u003cdiv style=\\\"text-align: left;\\\"\u003e\u003ca href=\\\"https://www.shopify.com/blog/naadam-financing?utm_campaign=shopifymasters\u0026amp;utm_medium=youtube\u0026amp;utm_source=podcast%20\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Naadam.jpg?v=1739948510\\\"\u003e\u003c/a\u003e\u003c/div\u003e\\n\u003cp\u003eFounder Matthew Scanlan shares why he’s still optimistic about funding consumer businesses through venture capital and alternative forms of debt.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2178},{\"_1996\":2023,\"_19\":2082,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2183,-5,-5,-5],{\"_1996\":2129,\"_2130\":2184,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/naadam-financing\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/naadam-financing\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/naadam-financing\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/naadam-financing\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/naadam-financing\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/naadam-financing\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/naadam-financing\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/naadam-financing\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/naadam-financing\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/naadam-financing\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/naadam-financing\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/naadam-financing\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/naadam-financing\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/naadam-financing\\\"}\",\"18 Feb 2025\",{\"_1996\":1997,\"_162\":2187,\"_1735\":2188,\"_340\":2189,\"_2001\":2190,\"_2003\":2191,\"_2012\":2193,\"_123\":960,\"_2014\":960,\"_2016\":2194,\"_1812\":2195,\"_2021\":2196,\"_2028\":2197,\"_2030\":2192,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2200,\"_2037\":2190},\"gid://shopify/Article/562557321250\",\"kindred-label-patent-your-innovative-product\",\"How to Invent a New Product From Scratch\",\"2025-02-13T04:30:03Z\",{\"_1996\":2005,\"_385\":2192,\"_2007\":-5,\"_2008\":2009,\"_2010\":2076},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-Kindred-Label_95628b01-2d06-403e-80e1-393c9b29ee00.jpg?v=1739407613\",[789],\"\u003cdiv style=\\\"text-align: left;\\\"\u003e\u003ca href=\\\"https://www.shopify.com/blog/kindred-label-patent-your-innovative-product%20\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Kindred-Label.jpg?v=1739404779\\\"\u003e\u003c/a\u003e\u003c/div\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":-5},{\"_1996\":2023,\"_19\":2024,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2198,-5,-5,-5],{\"_1996\":2129,\"_2130\":2199,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/kindred-label-patent-your-innovative-product\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/kindred-label-patent-your-innovative-product\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/kindred-label-patent-your-innovative-product\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/kindred-label-patent-your-innovative-product\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/kindred-label-patent-your-innovative-product\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/kindred-label-patent-your-innovative-product\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/kindred-label-patent-your-innovative-product\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/kindred-label-patent-your-innovative-product\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/kindred-label-patent-your-innovative-product\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/kindred-label-patent-your-innovative-product\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/kindred-label-patent-your-innovative-product\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/kindred-label-patent-your-innovative-product\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/kindred-label-patent-your-innovative-product\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/kindred-label-patent-your-innovative-product\\\"}\",\"13 Feb 2025\",{\"_1996\":1997,\"_162\":2202,\"_1735\":2203,\"_340\":2204,\"_2001\":2205,\"_2003\":2206,\"_2012\":2208,\"_123\":960,\"_2014\":2209,\"_2016\":2210,\"_1812\":2211,\"_2021\":2213,\"_2028\":2214,\"_2030\":2207,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2217,\"_2037\":2205},\"gid://shopify/Article/562549260322\",\"reverie-affiliate-marketing-sephora-success\",\"The Ultimate Guide to Growing Your Beauty Brand Through Affiliate Marketing\",\"2025-02-11T04:30:02Z\",{\"_1996\":2005,\"_385\":2207,\"_2007\":-5,\"_2008\":2009,\"_2010\":2011},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header--Reveri-B_01e3be65-862f-495c-b5c5-00edba22245b.jpg?v=1739240815\",[789],\"Reverie grew from a salon startup to a multimillion-dollar clean beauty brand at Sephora. Learn how to build a successful affiliate program and loyal community without funding.\",\"\u003cdiv style=\\\"text-align: left;\\\"\u003e\u003ca rel=\\\"noopener\\\" href=\\\"https://www.shopify.com/blog/reverie-affiliate-marketing-sephora-success\\\" target=\\\"_blank\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header--Reveri-B.jpg?v=1739240167\\\" alt=\\\"\\\" style=\\\"float: none;\\\"\u003e\u003c/a\u003e\u003c/div\u003e\\n\u003cp\u003eReverie grew from a salon startup to a multimillion-dollar clean beauty brand at Sephora. Learn how to build a successful affiliate program and loyal community without funding.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2212},\"Reverie scaled to Sephora without funding, grew a salon affiliate network of more than 1,000, and built a multimillion-dollar clean beauty empire through intentional product development and community marketing.\",{\"_1996\":2023,\"_19\":2024,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2215,-5,-5,-5],{\"_1996\":2129,\"_2130\":2216,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/reverie-affiliate-marketing-sephora-success\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/reverie-affiliate-marketing-sephora-success\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/reverie-affiliate-marketing-sephora-success\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/reverie-affiliate-marketing-sephora-success\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/reverie-affiliate-marketing-sephora-success\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/reverie-affiliate-marketing-sephora-success\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/reverie-affiliate-marketing-sephora-success\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/reverie-affiliate-marketing-sephora-success\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/reverie-affiliate-marketing-sephora-success\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/reverie-affiliate-marketing-sephora-success\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/reverie-affiliate-marketing-sephora-success\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/reverie-affiliate-marketing-sephora-success\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/reverie-affiliate-marketing-sephora-success\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/reverie-affiliate-marketing-sephora-success\\\"}\",\"11 Feb 2025\",{\"_1996\":1997,\"_162\":2219,\"_1735\":2220,\"_340\":2221,\"_2001\":2222,\"_2003\":2223,\"_2012\":2225,\"_123\":960,\"_2014\":2226,\"_2016\":2227,\"_1812\":2228,\"_2021\":2230,\"_2028\":2231,\"_2030\":2224,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2234,\"_2037\":2222},\"gid://shopify/Article/562619809826\",\"first-day-values\",\"Building a Multimillion-Dollar Brand on Values\",\"2025-02-06T10:30:00Z\",{\"_1996\":2005,\"_385\":2224,\"_2007\":-5,\"_2008\":2009,\"_2010\":2076},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-First-Dary_9f8f3256-700d-4de2-8c05-d358bd87baba.jpg?v=1740536703\",[789],\"First Day founder Alice Li was inspired by her family’s experience with nutritional trauma to start a supplement company for families. Learn how a personal mission shaped First Day’s products, marketing, and profitability goals.\",\"\u003cdiv style=\\\"text-align: left;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-First-Dary.jpg?v=1740368503\\\" alt=\\\"\\\" style=\\\"float: none;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"text-align: left;\\\"\u003e\\n\u003cmeta charset=\\\"utf-8\\\"\u003e \u003cmeta charset=\\\"utf-8\\\"\u003e\\n\u003cp dir=\\\"ltr\\\"\u003e\u003cspan\u003eFirst Day founder Alice Li was inspired by her family’s experience with nutritional trauma to start a supplement company for families. Learn how a personal mission shaped First Day’s products, marketing, and profitability goals.\u003c/span\u003e\u003c/p\u003e\\n\u003cb id=\\\"docs-internal-guid-28a6f528-7fff-d61b-ea15-bc2a110844cf\\\"\u003e\u003c/b\u003e\\n\u003c/div\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2229},\"First Day founder Alice Li was inspired by her family’s experience with nutritional trauma to start a supplement company for families.\",{\"_1996\":2023,\"_19\":2082,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2232,-5,-5,-5],{\"_1996\":2129,\"_2130\":2233,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/first-day-values\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/first-day-values\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/first-day-values\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/first-day-values\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/first-day-values\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/first-day-values\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/first-day-values\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/first-day-values\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/first-day-values\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/first-day-values\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/first-day-values\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/first-day-values\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/first-day-values\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/first-day-values\\\"}\",\"06 Feb 2025\",{\"_1996\":1997,\"_162\":2236,\"_1735\":2237,\"_340\":2238,\"_2001\":2239,\"_2003\":2240,\"_2012\":2242,\"_123\":960,\"_2014\":2243,\"_2016\":2244,\"_1812\":2245,\"_2021\":2247,\"_2028\":2248,\"_2030\":2241,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2257,\"_2037\":2239},\"gid://shopify/Article/562526847010\",\"fur-entering-taboo-categories\",\"How Fur’s Founders Pioneered a New Beauty Category Through Trust and Persistence\",\"2025-02-04T04:30:02Z\",{\"_1996\":2005,\"_385\":2241,\"_2007\":-5,\"_2008\":2009,\"_2010\":2076},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-Fur_94634c4d-9b28-467a-a7e1-e98f89d6c201.jpg?v=1738678556\",[789],\"From getting laughed out of stores to selling at major retailers—discover how Fur’s founders built a multimillion-dollar beauty brand in an untapped market with just $10,000.\",\"\u003cdiv style=\\\"text-align: left;\\\"\u003e\u003ca href=\\\"https://www.shopify.com/blog/fur-entering-taboo-categories%20\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Fur.jpg?v=1738627873\\\"\u003e\u003c/a\u003e\u003c/div\u003e\\n\u003cp\u003eFrom getting laughed out of stores to selling at major retailers—discover how Fur’s founders built a multimillion-dollar beauty brand in an untapped market with just $10,000.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2246},\"From startup to Ulta Beauty: How Fur’s founders built trust, created a new product category, and scaled their beauty brand without outside funding.\",{\"_1996\":2023,\"_19\":2024,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2249,2251,-5,2254],{\"_1996\":2129,\"_2130\":2250,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/fur-entering-taboo-categories\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/fur-entering-taboo-categories\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/fur-entering-taboo-categories\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/fur-entering-taboo-categories\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/fur-entering-taboo-categories\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/fur-entering-taboo-categories\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/fur-entering-taboo-categories\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/fur-entering-taboo-categories\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/fur-entering-taboo-categories\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/fur-entering-taboo-categories\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/fur-entering-taboo-categories\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/fur-entering-taboo-categories\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/fur-entering-taboo-categories\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/fur-entering-taboo-categories\\\"}\",{\"_1996\":2129,\"_2130\":2252,\"_2132\":2253},\"[{\\\"title\\\":\\\"How FactoryPure Mastered Google Ads and Scaled to 8-Figures in Annual Sales\\\",\\\"url\\\":\\\"blog/factorypure-shipping\\\"},{\\\"title\\\":\\\"The Top Ecommerce Consultants (and How to Hire the Right One)\\\",\\\"url\\\":\\\"blog/ecommerce-consultants\\\"}]\",\"interlinkings_json\",{\"_1996\":2129,\"_2130\":2255,\"_2132\":2256},\"[{\\\"title\\\":\\\"How To Make Money on Instagram in 2025 (9 Actionable Ideas)\\\",\\\"tags\\\":[\\\"Social Media Optimization\\\"],\\\"handle\\\":\\\"make-money-on-instagram\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\\\",\\\"imageAltText\\\":\\\"Graphic of a mobile phone with heart shapes bubbles floating around it\\\",\\\"modifiedAt\\\":\\\"2023-11-08\\\"},{\\\"title\\\":\\\"How To Start an Ecommerce Business: Guide for 2025\\\",\\\"tags\\\":[\\\"Starting Up\\\"],\\\"handle\\\":\\\"ecommerce-business-blueprint\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\\\",\\\"imageAltText\\\":\\\"3D models of a shopping cart and a smartphone on a turquoise background.\\\",\\\"modifiedAt\\\":\\\"2023-09-01\\\"},{\\\"title\\\":\\\"What Is Dropshipping and How Does It Work? (2025)\\\",\\\"tags\\\":[\\\"Guides\\\"],\\\"handle\\\":\\\"what-is-dropshipping\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\\\",\\\"imageAltText\\\":\\\"\\\",\\\"modifiedAt\\\":\\\"2023-12-05\\\"},{\\\"title\\\":\\\"What Is Print on Demand \u0026 How To Start a Business (2025)\\\",\\\"tags\\\":[\\\"Find an Idea\\\"],\\\"handle\\\":\\\"print-on-demand\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\\\",\\\"imageAltText\\\":\\\"An introduction to print on demand and how to get started.\\\",\\\"modifiedAt\\\":\\\"2023-11-09\\\"},{\\\"title\\\":\\\"How To Create a Website in 9 Steps (2025)\\\",\\\"tags\\\":[\\\"Sell Online\\\"],\\\"handle\\\":\\\"build-a-website\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\\\",\\\"imageAltText\\\":\\\"Placeholder\\\",\\\"modifiedAt\\\":\\\"2023-09-20\\\"},{\\\"title\\\":\\\"How To Start an Online Store in 2025 (Step-by-Step Guide)\\\",\\\"tags\\\":[\\\"Starting Up\\\"],\\\"handle\\\":\\\"start-online-store\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\\\",\\\"imageAltText\\\":\\\"illustration of a chef cooking up a shopify store: how to start an online store\\\",\\\"modifiedAt\\\":\\\"2023-11-23\\\"},{\\\"title\\\":\\\"How To Make and Sell Merch Your Fans Will Love (2025)\\\",\\\"tags\\\":[\\\"Find an Idea\\\"],\\\"handle\\\":\\\"make-sell-merch\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\\\",\\\"imageAltText\\\":\\\"sweatshirt and socks from MrBeast merch line\\\",\\\"modifiedAt\\\":\\\"2023-12-02\\\"},{\\\"title\\\":\\\"10 Best Ecommerce Website Builders for Your Online Store (2025)\\\",\\\"tags\\\":[\\\"Sell Online\\\"],\\\"handle\\\":\\\"best-ecommerce-website-builder\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\\\",\\\"imageAltText\\\":\\\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\\\",\\\"modifiedAt\\\":\\\"2023-11-06\\\"}]\",\"popular_blog_post_json\",\"04 Feb 2025\",{\"_1996\":1997,\"_162\":2259,\"_1735\":2260,\"_340\":2261,\"_2001\":2262,\"_2003\":2263,\"_2012\":2265,\"_123\":960,\"_2014\":2266,\"_2016\":2267,\"_1812\":2268,\"_2021\":2270,\"_2028\":2271,\"_2030\":2264,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2274,\"_2037\":2262},\"gid://shopify/Article/562551685154\",\"hotel-lobby-candle-storytelling\",\"Going from Creating Content to Making Products\",\"2025-01-30T10:00:00Z\",{\"_1996\":2005,\"_385\":2264,\"_2007\":-5,\"_2008\":2009,\"_2010\":2076},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-Hotel-Lobby-Candle_8dd963d5-861c-4360-b116-14d8cd28b621.jpg?v=1739306342\",[789],\"How do you stand out in a crowded market? Lindsay Silberman, founder of Hotel Lobby Candle, shares how honing her storytelling skills helped her create immersive product descriptions, build authentic relationships with content creators, and pitch editors to feature her brand.\",\"\u003cdiv style=\\\"text-align: left;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Hotel-Lobby-Candle.jpg?v=1739305238\\\"\u003e\u003c/div\u003e\\n\u003cp\u003eHow do you stand out in a crowded market? Lindsay Silberman, founder of Hotel Lobby Candle, shares how honing her storytelling skills helped her create immersive product descriptions, build authentic relationships with content creators, and pitch editors to feature her brand.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2269},\"Lindsay Silberman, founder of Hotel Lobby Candle, shares how storytelling shaped her company’s success—from vivid product descriptions to authentic influencer outreach.\",{\"_1996\":2023,\"_19\":2082,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2272,-5,-5,-5],{\"_1996\":2129,\"_2130\":2273,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/hotel-lobby-candle-storytelling\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/hotel-lobby-candle-storytelling\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/hotel-lobby-candle-storytelling\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/hotel-lobby-candle-storytelling\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/hotel-lobby-candle-storytelling\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/hotel-lobby-candle-storytelling\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/hotel-lobby-candle-storytelling\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/hotel-lobby-candle-storytelling\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/hotel-lobby-candle-storytelling\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/hotel-lobby-candle-storytelling\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/hotel-lobby-candle-storytelling\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/hotel-lobby-candle-storytelling\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/hotel-lobby-candle-storytelling\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/hotel-lobby-candle-storytelling\\\"}\",\"30 Jan 2025\",{\"_1996\":1997,\"_162\":2276,\"_1735\":2277,\"_340\":2278,\"_2001\":2279,\"_2003\":2280,\"_2012\":2282,\"_123\":960,\"_2014\":2283,\"_2016\":2284,\"_1812\":2285,\"_2021\":2287,\"_2028\":2288,\"_2030\":2281,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2291,\"_2037\":2279},\"gid://shopify/Article/562500534306\",\"sugardough-community-building-with-education-and-entertainment\",\"From Dorm Room to 300 Stores: How To Grow Through Community Building\",\"2025-01-28T04:30:03Z\",{\"_1996\":2005,\"_385\":2281,\"_2007\":-5,\"_2008\":2009,\"_2010\":2011},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-Sugardoh_aeda7078-9176-4c26-8ff8-bb5ab3783c30.jpg?v=1738559174\",[789],\"From DIY sugaring in her dorm room to landing her product in more than 300 Ulta Beauty stores, Aliyah Marandiz shares how she built Sugardoh through authentic “anti-marketing,” community support, and navigating manufacturing challenges.\",\"\u003cp\u003e\u003ca rel=\\\"noopener\\\" href=\\\"https://www.shopify.com/blog/sugardoh-community-building-with-education-and-entertainment%20\\\" target=\\\"_blank\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Sugardoh.jpg?v=1738011421\\\" alt=\\\"\\\"\u003e\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003eFrom DIY sugaring in her dorm room to landing her product in more than 300 Ulta Beauty stores, Aliyah Marandiz shares how she built Sugardoh through authentic “anti-marketing,” community support, and navigating manufacturing challenges.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2286},\"Sugardoh transformed from a dorm room experiment into a multimillion-dollar beauty brand through authentic marketing and community-building strategies.\",{\"_1996\":2023,\"_19\":2024,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2289,-5,-5,-5],{\"_1996\":2129,\"_2130\":2290,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/sugardough-community-building-with-education-and-entertainment\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/sugardough-community-building-with-education-and-entertainment\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/sugardough-community-building-with-education-and-entertainment\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/sugardough-community-building-with-education-and-entertainment\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/sugardough-community-building-with-education-and-entertainment\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/sugardough-community-building-with-education-and-entertainment\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/sugardough-community-building-with-education-and-entertainment\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/sugardough-community-building-with-education-and-entertainment\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/sugardough-community-building-with-education-and-entertainment\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/sugardough-community-building-with-education-and-entertainment\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/sugardough-community-building-with-education-and-entertainment\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/sugardough-community-building-with-education-and-entertainment\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/sugardough-community-building-with-education-and-entertainment\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/sugardough-community-building-with-education-and-entertainment\\\"}\",\"28 Jan 2025\",{\"_1996\":1997,\"_162\":2293,\"_1735\":2294,\"_340\":2295,\"_2001\":2296,\"_2003\":2297,\"_2012\":2300,\"_123\":960,\"_2014\":2301,\"_2016\":2302,\"_1812\":2303,\"_2021\":2304,\"_2028\":2305,\"_2030\":2298,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2308,\"_2037\":2296},\"gid://shopify/Article/562485133346\",\"london-terrariums-scaling-hobby\",\"Growing a Hobby Into a Business\",\"2025-01-23T19:17:57Z\",{\"_1996\":2005,\"_385\":2298,\"_2007\":-5,\"_2008\":2009,\"_2010\":2299},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-London-Terrariums.jpg?v=1737659881\",783,[789],\"Learn how Emma Sibley grew her passion for plants into London Terrariums, a full-fledged business with a storefront and workshop space.\",\"\u003cdiv style=\\\"text-align: left;\\\"\u003e\u003ca href=\\\"https://www.shopify.com/blog/london-terrariums-scaling-hobby?utm_campaign=shopifymasters\u0026amp;utm_medium=youtube\u0026amp;utm_source=podcast%20\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-London-Terrariums.jpg?v=1737658867\\\"\u003e\u003c/a\u003e\u003c/div\u003e\\n\u003cp\u003eLearn how Emma Sibley grew her passion for plants into London Terrariums, a full-fledged business with a storefront and workshop space.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2301},{\"_1996\":2023,\"_19\":2082,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2306,-5,-5,-5],{\"_1996\":2129,\"_2130\":2307,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/london-terrariums-scaling-hobby\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/london-terrariums-scaling-hobby\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/london-terrariums-scaling-hobby\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/london-terrariums-scaling-hobby\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/london-terrariums-scaling-hobby\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/london-terrariums-scaling-hobby\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/london-terrariums-scaling-hobby\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/london-terrariums-scaling-hobby\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/london-terrariums-scaling-hobby\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/london-terrariums-scaling-hobby\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/london-terrariums-scaling-hobby\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/london-terrariums-scaling-hobby\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/london-terrariums-scaling-hobby\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/london-terrariums-scaling-hobby\\\"}\",\"23 Jan 2025\",{\"_1996\":1997,\"_162\":2310,\"_1735\":2311,\"_340\":2312,\"_2001\":2313,\"_2003\":2314,\"_2012\":2316,\"_123\":960,\"_2014\":2317,\"_2016\":2318,\"_1812\":2319,\"_2021\":2321,\"_2028\":2322,\"_2030\":2315,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2325,\"_2037\":2313},\"gid://shopify/Article/562480513058\",\"kloo-coffee-pre-launch-strategy-tips\",\"How Kloo’s Year-Long Soft-Launch Strategy Led to Rapid Growth\",\"2025-01-22T19:58:35Z\",{\"_1996\":2005,\"_385\":2315,\"_2007\":-5,\"_2008\":2009,\"_2010\":2076},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-Kloo_77177608-ab6d-402e-997c-2f9ba6c66669.jpg?v=1737677758\",[789],\"Kloo cofounder Claudia Snoh shares how she and her Q Grader mother built a premium coffee concentrate brand, from soft launch strategies to vertical integration and building authentic brand connections.\",\"\u003cdiv style=\\\"text-align: left;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Kloo.jpg?v=1737575408\\\"\u003e\u003c/div\u003e\u003cp\u003eKloo cofounder Claudia Snoh shares how she and her Q Grader mother built a premium coffee concentrate brand, from soft launch strategies to vertical integration and building authentic brand connections.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2320},\"Discover how Kloo’s year-long soft launch strategy led to success through customer feedback, strategic pricing, and authentic brand storytelling.\",{\"_1996\":2023,\"_19\":2024,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2323,-5,-5,-5],{\"_1996\":2129,\"_2130\":2324,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/kloo-coffee-pre-launch-strategy-tips\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/kloo-coffee-pre-launch-strategy-tips\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/kloo-coffee-pre-launch-strategy-tips\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/kloo-coffee-pre-launch-strategy-tips\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/kloo-coffee-pre-launch-strategy-tips\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/kloo-coffee-pre-launch-strategy-tips\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/kloo-coffee-pre-launch-strategy-tips\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/kloo-coffee-pre-launch-strategy-tips\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/kloo-coffee-pre-launch-strategy-tips\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/kloo-coffee-pre-launch-strategy-tips\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/kloo-coffee-pre-launch-strategy-tips\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/kloo-coffee-pre-launch-strategy-tips\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/kloo-coffee-pre-launch-strategy-tips\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/kloo-coffee-pre-launch-strategy-tips\\\"}\",\"22 Jan 2025\",{\"_1996\":1997,\"_162\":2327,\"_1735\":2328,\"_340\":2329,\"_2001\":2330,\"_2003\":2331,\"_2012\":2333,\"_123\":960,\"_2014\":2334,\"_2016\":2335,\"_1812\":2336,\"_2021\":2337,\"_2028\":2338,\"_2030\":2332,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2341,\"_2037\":2330},\"gid://shopify/Article/562457182242\",\"piper-private-equity\",\"Ecommerce from the Private Equity Perspective\",\"2025-01-16T10:00:00Z\",{\"_1996\":2005,\"_385\":2332,\"_2007\":-5,\"_2008\":2009,\"_2010\":2011},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-Leon-Hughes.jpg?v=1737427757\",[789],\"Leon Hughes, of London-based private equity firm Piper, explains how he advises brands on ecommerce to help them scale.\",\"\u003cdiv data-mce-fragment=\\\"1\\\" style=\\\"text-align: left;\\\" data-mce-style=\\\"text-align: left;\\\"\u003e\u003ca href=\\\"https://www.shopify.com/blog/piper-private-equity?utm_campaign=shopifymasters\u0026amp;utm_medium=youtube\u0026amp;utm_source=podcast\\\"\u003e\u003cimg data-mce-fragment=\\\"1\\\" style=\\\"float: none;\\\" alt=\\\"\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Leon-Hughes.jpg?v=1737427704\\\" data-mce-src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Leon-Hughes.jpg?v=1737427704\\\" data-mce-style=\\\"float: none;\\\"\u003e\u003c/a\u003e\u003c/div\u003e\\n\u003cp\u003eLeon Hughes, of London-based private equity firm Piper, explains how he advises brands on ecommerce to help them scale.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2334},{\"_1996\":2023,\"_19\":2082,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2339,-5,-5,-5],{\"_1996\":2129,\"_2130\":2340,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/piper-private-equity\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/piper-private-equity\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/piper-private-equity\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/piper-private-equity\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/piper-private-equity\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/piper-private-equity\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/piper-private-equity\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/piper-private-equity\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/piper-private-equity\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/piper-private-equity\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/piper-private-equity\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/piper-private-equity\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/piper-private-equity\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/piper-private-equity\\\"}\",\"16 Jan 2025\",{\"_1996\":1997,\"_162\":2343,\"_1735\":2344,\"_340\":2345,\"_2001\":2346,\"_2003\":2347,\"_2012\":2349,\"_123\":960,\"_2014\":960,\"_2016\":2350,\"_1812\":2351,\"_2021\":2353,\"_2028\":2354,\"_2030\":2348,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2357,\"_2037\":2346},\"gid://shopify/Article/562423955490\",\"good-girl-snacks-pre-launch-strategy-and-marketing-lessons\",\"Pre-Launch Tips for Every Industry\",\"2025-01-14T04:30:03Z\",{\"_1996\":2005,\"_385\":2348,\"_2007\":-5,\"_2008\":2009,\"_2010\":2076},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-Good-Girl-Snacks-b_73797454-6111-488b-b8ee-425bfd0d6b92.jpg?v=1738559307\",[789],\"\u003cdiv style=\\\"text-align: left;\\\" data-mce-fragment=\\\"1\\\" data-mce-style=\\\"text-align: left;\\\"\u003e\u003ca href=\\\"https://www.shopify.com/blog/good-girl-snacks-pre-launch-strategy-and-marketing-lessons%20\\\" target=\\\"_blank\\\" rel=\\\"noopener noreferrer\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Good-Girl-Snacks-b.jpg?v=1736798842\\\" alt=\\\"\\\" style=\\\"float: none;\\\" data-mce-fragment=\\\"1\\\" data-mce-style=\\\"float: none;\\\" data-mce-src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Good-Girl-Snacks-b.jpg?v=1736798842\\\"\u003e\u003c/a\u003e\u003c/div\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2352},\"Learn how two founders built the viral pickle brand Good Girl Snacks with careful pre-launch strategies and zero-cost marketing.\",{\"_1996\":2023,\"_19\":2024,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2355,-5,-5,-5],{\"_1996\":2129,\"_2130\":2356,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/good-girl-snacks-pre-launch-strategy-and-marketing-lessons\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/good-girl-snacks-pre-launch-strategy-and-marketing-lessons\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/good-girl-snacks-pre-launch-strategy-and-marketing-lessons\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/good-girl-snacks-pre-launch-strategy-and-marketing-lessons\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/good-girl-snacks-pre-launch-strategy-and-marketing-lessons\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/good-girl-snacks-pre-launch-strategy-and-marketing-lessons\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/good-girl-snacks-pre-launch-strategy-and-marketing-lessons\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/good-girl-snacks-pre-launch-strategy-and-marketing-lessons\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/good-girl-snacks-pre-launch-strategy-and-marketing-lessons\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/good-girl-snacks-pre-launch-strategy-and-marketing-lessons\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/good-girl-snacks-pre-launch-strategy-and-marketing-lessons\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/good-girl-snacks-pre-launch-strategy-and-marketing-lessons\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/good-girl-snacks-pre-launch-strategy-and-marketing-lessons\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/good-girl-snacks-pre-launch-strategy-and-marketing-lessons\\\"}\",\"14 Jan 2025\",{\"_1996\":1997,\"_162\":2359,\"_1735\":2360,\"_340\":2361,\"_2001\":2362,\"_2003\":2363,\"_2012\":2365,\"_123\":960,\"_2014\":2366,\"_2016\":2367,\"_1812\":2368,\"_2021\":2369,\"_2028\":2370,\"_2030\":2364,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2373,\"_2037\":2362},\"gid://shopify/Article/562401411106\",\"latchlight-product-design\",\"A Bright Idea for a Baby Product\",\"2025-01-09T09:30:00Z\",{\"_1996\":2005,\"_385\":2364,\"_2007\":-5,\"_2008\":2009,\"_2010\":2076},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-LatchLight.jpg?v=1736401216\",[789],\"Julie Carty was inspired by her own experience as a new mom to develop LatchLight, a wearable light for breastfeeding mothers.\",\"\u003ca href=\\\"https://www.shopify.com/blog/latchlight-product-development?utm_campaign=shopifymasters\u0026amp;utm_medium=youtube\u0026amp;utm_source=podcast\\\"\u003e\u003cimg data-mce-fragment=\\\"1\\\" style=\\\"float: none;\\\" alt=\\\"\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-LatchLight.jpg?v=1736401351\\\" data-mce-src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-LatchLight.jpg?v=1736401351\\\" data-mce-style=\\\"float: none;\\\"\u003e\u003c/a\u003e\\n\u003cp\u003eJulie Carty was inspired by her own experience as a new mom to develop LatchLight, a wearable light for breastfeeding mothers.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2366},{\"_1996\":2023,\"_19\":2082,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2371,-5,-5,-5],{\"_1996\":2129,\"_2130\":2372,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/latchlight-product-design\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/latchlight-product-design\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/latchlight-product-design\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/latchlight-product-design\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/latchlight-product-design\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/latchlight-product-design\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/latchlight-product-design\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/latchlight-product-design\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/latchlight-product-design\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/latchlight-product-design\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/latchlight-product-design\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/latchlight-product-design\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/latchlight-product-design\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/latchlight-product-design\\\"}\",\"09 Jan 2025\",{\"_1996\":1997,\"_162\":2375,\"_1735\":2376,\"_340\":2377,\"_2001\":2378,\"_2003\":2379,\"_2012\":2381,\"_123\":960,\"_2014\":2382,\"_2016\":2383,\"_1812\":2384,\"_2021\":2386,\"_2028\":2387,\"_2030\":2380,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2390,\"_2037\":2378},\"gid://shopify/Article/562348359714\",\"stoked-oats-craft-a-brand-that-fits-your-lifestyle\",\"The Slow Burn Strategy to Massive Retail Success\",\"2025-01-07T04:30:07Z\",{\"_1996\":2005,\"_385\":2380,\"_2007\":-5,\"_2008\":2009,\"_2010\":2142},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-Stoked-Oats.jpg?v=1736128804\",[789],\"Stoked Oats’ founder turned his morning oatmeal obsession into a multimillion-dollar CPG empire, while building a brand that fit his lifestyle—and not the other way around.\",\"\u003cdiv style=\\\"text-align: left;\\\"\u003e\u003ca href=\\\"https://www.shopify.com/blog/stoked-oats-craft-a-brand-that-fits-your-lifestyle%20\\\" target=\\\"_blank\\\" rel=\\\"noopener noreferrer\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Stoked-Oats.jpg?v=1736128775\\\"\u003e\u003c/a\u003e\u003c/div\u003e\\n\u003cp\u003eStoked Oats’ founder turned his morning oatmeal obsession into a multimillion-dollar CPG empire, while building a brand that fit his lifestyle—and not the other way around.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2385},\"Stoked Oats’ founder turned his morning oatmeal obsession into a multimillion-dollar CPG empire while building a brand around his lifestyle.\",{\"_1996\":2023,\"_19\":2024,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2388,-5,-5,-5],{\"_1996\":2129,\"_2130\":2389,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/stoked-oats-craft-a-brand-that-fits-your-lifestyle\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/stoked-oats-craft-a-brand-that-fits-your-lifestyle\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/stoked-oats-craft-a-brand-that-fits-your-lifestyle\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/stoked-oats-craft-a-brand-that-fits-your-lifestyle\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/stoked-oats-craft-a-brand-that-fits-your-lifestyle\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/stoked-oats-craft-a-brand-that-fits-your-lifestyle\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/stoked-oats-craft-a-brand-that-fits-your-lifestyle\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/stoked-oats-craft-a-brand-that-fits-your-lifestyle\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/stoked-oats-craft-a-brand-that-fits-your-lifestyle\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/stoked-oats-craft-a-brand-that-fits-your-lifestyle\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/stoked-oats-craft-a-brand-that-fits-your-lifestyle\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/stoked-oats-craft-a-brand-that-fits-your-lifestyle\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/stoked-oats-craft-a-brand-that-fits-your-lifestyle\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/stoked-oats-craft-a-brand-that-fits-your-lifestyle\\\"}\",\"07 Jan 2025\",{\"_1996\":1997,\"_162\":2392,\"_1735\":2393,\"_340\":2394,\"_2001\":2395,\"_2003\":2396,\"_2012\":2398,\"_123\":960,\"_2014\":2399,\"_2016\":2400,\"_1812\":2401,\"_2021\":2402,\"_2028\":2403,\"_2030\":2397,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2406,\"_2037\":2395},\"gid://shopify/Article/562378473506\",\"heres-2-you-creativity\",\"Building a Brand Around Fostering Creativity\",\"2025-01-02T09:30:00Z\",{\"_1996\":2005,\"_385\":2397,\"_2007\":-5,\"_2008\":2009,\"_2010\":2142},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-Here_s-to-you.jpg?v=1735782437\",[789],\"Hud Oberly, an indigenous founder, describes how he built his clothing brand, Here’s 2 You, to foster the inner creative in everyone.\",\"\u003cdiv style=\\\"text-align: left;\\\" data-mce-fragment=\\\"1\\\" data-mce-style=\\\"text-align: left;\\\"\u003e\u003ca href=\\\"https://www.shopify.com/blog/heres-2-you-creativity?utm_campaign=shopifymasters\u0026amp;utm_medium=youtube\u0026amp;utm_source=podcast%20\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Here_s-to-you.jpg?v=1735782388\\\" alt=\\\"\\\" style=\\\"float: none;\\\" data-mce-fragment=\\\"1\\\" data-mce-style=\\\"float: none;\\\" data-mce-src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Here_s-to-you.jpg?v=1735782388\\\"\u003e\u003c/a\u003e\u003c/div\u003e\\n\u003cp\u003eHud Oberly, an indigenous founder, describes how he built his clothing brand, Here’s 2 You, to foster the inner creative in everyone.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2399},{\"_1996\":2023,\"_19\":2082,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2404,-5,-5,-5],{\"_1996\":2129,\"_2130\":2405,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/heres-2-you-creativity\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/heres-2-you-creativity\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/heres-2-you-creativity\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/heres-2-you-creativity\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/heres-2-you-creativity\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/heres-2-you-creativity\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/heres-2-you-creativity\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/heres-2-you-creativity\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/heres-2-you-creativity\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/heres-2-you-creativity\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/heres-2-you-creativity\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/heres-2-you-creativity\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/heres-2-you-creativity\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/heres-2-you-creativity\\\"}\",\"02 Jan 2025\",{\"_1996\":1997,\"_162\":2408,\"_1735\":2409,\"_340\":2410,\"_2001\":2411,\"_2003\":2412,\"_2012\":2416,\"_123\":960,\"_2014\":2417,\"_2016\":2418,\"_1812\":2419,\"_2021\":2421,\"_2028\":2422,\"_2030\":2413,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2425,\"_2037\":2411},\"gid://shopify/Article/562348097570\",\"island-creek-oysters-scalable-business-models\",\"How Island Creek Oysters Sells Premium Seafood At Scale\",\"2024-12-31T04:30:07Z\",{\"_1996\":2005,\"_385\":2413,\"_2007\":-5,\"_2008\":2414,\"_2010\":2415},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header--Island-Creek-Oysters.jpg?v=1734973295\",1701,720,[789],\"Island Creek Oysters scaled into a premium seafood company and now ships to 46 states. CEO Chris Sherman shares scaling strategies and tips for any brand transitioning into ecommerce.\",\"\u003cdiv style=\\\"text-align: left;\\\"\u003e\u003ca href=\\\"https://www.shopify.com/blog/island-creek-oysters-scalable-business-models%20\\\" target=\\\"_blank\\\" rel=\\\"noopener noreferrer\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header--Island-Creek-Oysters.jpg?v=1734973271\\\"\u003e\u003c/a\u003e\u003c/div\u003e\\n\u003cp\u003eIsland Creek Oysters scaled into a premium seafood company and now ships to 46 states. CEO Chris Sherman shares scaling strategies and tips for any brand transitioning into ecommerce.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2420},\"Island Creek Oysters started with five employees and became a nationwide success. Learn how to build a scalable business model with premium products.\",{\"_1996\":2023,\"_19\":2024,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2423,-5,-5,-5],{\"_1996\":2129,\"_2130\":2424,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/island-creek-oysters-scalable-business-models\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/island-creek-oysters-scalable-business-models\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/island-creek-oysters-scalable-business-models\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/island-creek-oysters-scalable-business-models\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/island-creek-oysters-scalable-business-models\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/island-creek-oysters-scalable-business-models\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/island-creek-oysters-scalable-business-models\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/island-creek-oysters-scalable-business-models\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/island-creek-oysters-scalable-business-models\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/island-creek-oysters-scalable-business-models\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/island-creek-oysters-scalable-business-models\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/island-creek-oysters-scalable-business-models\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/island-creek-oysters-scalable-business-models\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/island-creek-oysters-scalable-business-models\\\"}\",\"31 Dec 2024\",{\"_1996\":1997,\"_162\":2427,\"_1735\":2428,\"_340\":2429,\"_2001\":2430,\"_2003\":2431,\"_2012\":2434,\"_123\":960,\"_2014\":2435,\"_2016\":2436,\"_1812\":2437,\"_2021\":2439,\"_2028\":2440,\"_2030\":2432,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2443,\"_2037\":2430},\"gid://shopify/Article/562347769890\",\"snotty-nose-rez-kids-storytelling\",\"How To Turn Your Story Into Business Success\",\"2024-12-30T16:35:37Z\",{\"_1996\":2005,\"_385\":2432,\"_2007\":-5,\"_2008\":2433,\"_2010\":2415},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-Template---SNRK-1.jpg?v=1734971670\",1704,[789],\"Learn how indigenous hip-hop duo Snotty Nose Rez Kids built their empire through storytelling, from hand-selling merch to running a global brand.\",\"\u003cp\u003e\u003ca href=\\\"/blog/snotty-nose-rez-kids-storytelling\\\" target=\\\"_blank\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Template---SNRK-1.jpg?v=1734971654\\\" alt=\\\"Masters podcast, featuring snotty nose rez kids storytelling\\\" style=\\\"float: none;\\\"\u003e\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003eLearn how indigenous hip-hop duo Snotty Nose Rez Kids built their empire through storytelling, from hand-selling merch to running a global brand.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2438},\"From hand-selling merch at basketball games to running a global brand—how indigenous hip-hop duo Snotty Nose Rez Kids built their empire through storytelling.\",{\"_1996\":2023,\"_19\":2024,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2441,-5,-5,-5],{\"_1996\":2129,\"_2130\":2442,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/snotty-nose-rez-kids-storytelling\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/snotty-nose-rez-kids-storytelling\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/snotty-nose-rez-kids-storytelling\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/snotty-nose-rez-kids-storytelling\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/snotty-nose-rez-kids-storytelling\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/snotty-nose-rez-kids-storytelling\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/snotty-nose-rez-kids-storytelling\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/snotty-nose-rez-kids-storytelling\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/snotty-nose-rez-kids-storytelling\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/snotty-nose-rez-kids-storytelling\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/snotty-nose-rez-kids-storytelling\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/snotty-nose-rez-kids-storytelling\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/snotty-nose-rez-kids-storytelling\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/snotty-nose-rez-kids-storytelling\\\"}\",\"30 Dec 2024\",{\"_1996\":1997,\"_162\":2445,\"_1735\":2446,\"_340\":2447,\"_2001\":2448,\"_2003\":2449,\"_2012\":2451,\"_123\":960,\"_2014\":2452,\"_2016\":2453,\"_1812\":2454,\"_2021\":2456,\"_2028\":2457,\"_2030\":2450,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2460,\"_2037\":2448},\"gid://shopify/Article/562357207074\",\"aloha-collection-resourceful\",\"These Founders Started a Global Business with Just $4k\",\"2024-12-24T09:30:05Z\",{\"_1996\":2005,\"_385\":2450,\"_2007\":-5,\"_2008\":2009,\"_2010\":2142},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Aloha-Collection.jpg?v=1735023777\",[789],\"Native Hawaiian co-founders Heather Aiu and Rachael Leinaʻala Soares grew their company, Aloha Collection, to a multi-million-dollar business from just $4,000 of their savings.\",\"\u003cdiv style=\\\"text-align: start;\\\"\u003e\u003ca href=\\\"https://www.shopify.com/blog/aloha-collection-resourceful?utm_campaign=shopifymasters\u0026amp;utm_medium=youtube\u0026amp;utm_source=podcast%20\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Aloha-Collection.jpg?v=1735023764\\\" alt=\\\"\\\" style=\\\"float: none;\\\"\u003e\u003c/a\u003e\u003c/div\u003e\\n\u003cp\u003e\u003cspan data-sanitized-data-mce-style=\\\"font-weight: 400;\\\" data-mce-style=\\\"font-weight: 400;\\\" data-sanitized-data-mce-fragment=\\\"1\\\" data-mce-fragment=\\\"1\\\" style=\\\"font-weight: 400;\\\"\u003eNative Hawaiian co-founders Heather Aiu and Rachael Leinaʻala Soares grew their company, Aloha Collection, to a multi-million-dollar business from just $4,000 of their savings.\u003c/span\u003e\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2455},\"Native Hawaiian co-founders Heather Aiu and Rachael Leinaʻala Soares grew their Aloha Collection to a multi-million-dollar business from just $4,000.\",{\"_1996\":2023,\"_19\":2082,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2458,-5,-5,-5],{\"_1996\":2129,\"_2130\":2459,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/aloha-collection-resourceful\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/aloha-collection-resourceful\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/aloha-collection-resourceful\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/aloha-collection-resourceful\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/aloha-collection-resourceful\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/aloha-collection-resourceful\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/aloha-collection-resourceful\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/aloha-collection-resourceful\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/aloha-collection-resourceful\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/aloha-collection-resourceful\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/aloha-collection-resourceful\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/aloha-collection-resourceful\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/aloha-collection-resourceful\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/aloha-collection-resourceful\\\"}\",\"24 Dec 2024\",{\"_1996\":1997,\"_162\":2462,\"_1735\":2463,\"_340\":2464,\"_2001\":2465,\"_2003\":2466,\"_2012\":2469,\"_123\":960,\"_2014\":2470,\"_2016\":2471,\"_1812\":2472,\"_2021\":2473,\"_2028\":2474,\"_2030\":2467,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2477,\"_2037\":2465},\"gid://shopify/Article/562336497698\",\"8th-generation-shared-ownership-model\",\"How Eighth Generation’s Shared Ownership Model Is Redefining Native American Commerce\",\"2024-12-19T04:30:01Z\",{\"_1996\":2005,\"_385\":2467,\"_2007\":-5,\"_2008\":2468,\"_2010\":2415},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-Template--8th-Gen-C.jpg?v=1734561706\",1703,[789],\"Learn how Eighth Generation’s tribal ownership model and ethical artist partnerships created a thriving Native American lifestyle brand with global reach.\",\"\u003cp\u003e\u003ca href=\\\"/blog/8th-generation-shared-ownership-model\\\" target=\\\"_blank\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Template--8th-Gen-C.jpg?v=1734561714\\\" alt=\\\"\\\" style=\\\"float: none;\\\"\u003e\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003eLearn how Eighth Generation’s tribal ownership model and ethical artist partnerships created a thriving Native American lifestyle brand with global reach.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2470},{\"_1996\":2023,\"_19\":2024,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2475,-5,-5,-5],{\"_1996\":2129,\"_2130\":2476,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/8th-generation-shared-ownership-model\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/8th-generation-shared-ownership-model\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/8th-generation-shared-ownership-model\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/8th-generation-shared-ownership-model\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/8th-generation-shared-ownership-model\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/8th-generation-shared-ownership-model\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/8th-generation-shared-ownership-model\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/8th-generation-shared-ownership-model\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/8th-generation-shared-ownership-model\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/8th-generation-shared-ownership-model\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/8th-generation-shared-ownership-model\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/8th-generation-shared-ownership-model\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/8th-generation-shared-ownership-model\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/8th-generation-shared-ownership-model\\\"}\",\"19 Dec 2024\",{\"_1996\":1997,\"_162\":2479,\"_1735\":2480,\"_340\":2481,\"_2001\":2482,\"_2003\":2483,\"_2012\":2485,\"_123\":960,\"_2014\":2486,\"_2016\":2487,\"_1812\":2488,\"_2021\":2489,\"_2028\":2490,\"_2030\":2484,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2493,\"_2037\":2482},\"gid://shopify/Article/562340003874\",\"ghostwrite-building-hype\",\"How the StockX Co-Founder Builds Hype for New Products\",\"2024-12-17T15:43:23Z\",{\"_1996\":2005,\"_385\":2484,\"_2007\":-5,\"_2008\":2009,\"_2010\":2076},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-Ghostwrite_1.jpg?v=1734449982\",[789],\"StockX co-founder Josh Luber is using his expertise in the hype economy to create a modern-day collectible through his toy company, Ghostwrite.\",\"\u003ca href=\\\"https://www.shopify.com/blog/ghostwrite-hype?utm_campaign=shopifymasters\u0026amp;utm_medium=youtube\u0026amp;utm_source=podcast%20\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Ghostwrite_1.jpg?v=1734449513\\\" alt=\\\"\\\" style=\\\"float: none;\\\" data-mce-fragment=\\\"1\\\" data-mce-style=\\\"float: none;\\\" data-mce-src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Ghostwrite_1.jpg?v=1734449513\\\"\u003e\u003c/a\u003e\\n\u003cp\u003eStockX co-founder Josh Luber is using his expertise in the hype economy to create a modern-day collectible through his toy company, Ghostwrite.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2486},{\"_1996\":2023,\"_19\":2082,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2491,-5,-5,-5],{\"_1996\":2129,\"_2130\":2492,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/ghostwrite-building-hype\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/ghostwrite-building-hype\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/ghostwrite-building-hype\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/ghostwrite-building-hype\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/ghostwrite-building-hype\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/ghostwrite-building-hype\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/ghostwrite-building-hype\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/ghostwrite-building-hype\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/ghostwrite-building-hype\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/ghostwrite-building-hype\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/ghostwrite-building-hype\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/ghostwrite-building-hype\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/ghostwrite-building-hype\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/ghostwrite-building-hype\\\"}\",\"17 Dec 2024\",{\"_1996\":1997,\"_162\":2495,\"_1735\":2496,\"_340\":2497,\"_2001\":2498,\"_2003\":2499,\"_2012\":2501,\"_123\":960,\"_2014\":2502,\"_2016\":2503,\"_1812\":2504,\"_2021\":2505,\"_2028\":2506,\"_2030\":2500,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2509,\"_2037\":2498},\"gid://shopify/Article/562316378146\",\"4kinship-social-entrepreneurship\",\"How This Founder Empowers Indigenous Youth\",\"2024-12-12T15:14:51Z\",{\"_1996\":2005,\"_385\":2500,\"_2007\":-5,\"_2008\":2009,\"_2010\":2142},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-4kinship-b_fa89e1f1-5dc9-4f5b-89f3-02347fc6c9ae.jpg?v=1734105777\",[789],\"Amy Denet Deal is the founder of 4Kinship, a Santa Fe-based brand that empowers indigenous communities through entrepreneurship and social impact.\",\"\u003cdiv style=\\\"text-align: left;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-4kinship-b_fa89e1f1-5dc9-4f5b-89f3-02347fc6c9ae.jpg?v=1734105414\\\" style=\\\"margin-bottom: 16px; float: none;\\\"\u003e\u003c/div\u003e\\n\u003cp\u003eAmy Denet Deal is the founder of 4Kinship, a Santa Fe-based brand that empowers indigenous communities through entrepreneurship and social impact.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2502},{\"_1996\":2023,\"_19\":2082,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2507,-5,-5,-5],{\"_1996\":2129,\"_2130\":2508,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/4kinship-social-entrepreneurship\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/4kinship-social-entrepreneurship\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/4kinship-social-entrepreneurship\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/4kinship-social-entrepreneurship\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/4kinship-social-entrepreneurship\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/4kinship-social-entrepreneurship\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/4kinship-social-entrepreneurship\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/4kinship-social-entrepreneurship\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/4kinship-social-entrepreneurship\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/4kinship-social-entrepreneurship\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/4kinship-social-entrepreneurship\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/4kinship-social-entrepreneurship\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/4kinship-social-entrepreneurship\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/4kinship-social-entrepreneurship\\\"}\",\"12 Dec 2024\",{\"_1996\":1997,\"_162\":2511,\"_1735\":2512,\"_340\":2513,\"_2001\":2514,\"_2003\":-5,\"_2012\":2515,\"_123\":960,\"_2014\":2516,\"_2016\":2517,\"_1812\":2518,\"_2021\":2519,\"_2028\":2521,\"_2030\":2524,\"_2031\":960,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2525,\"_2037\":2514},\"gid://shopify/Article/562273878050\",\"shopify-ceo-tobi-lutke-shares-his-secrets-to-entrepreneurial-success\",\"Shopify CEO Tobi Lütke Shares His Secrets to Entrepreneurial Success\",\"2024-12-05T04:30:01Z\",[789],\"Shopify CEO Tobi Lütke shares 20 years of entrepreneurial insight on passion, innovation, and finding your place in the world of commerce.\",\"\u003cdiv data-mce-fragment=\\\"1\\\" style=\\\"text-align: left;\\\" data-mce-style=\\\"text-align: left;\\\"\u003e\u003cimg data-mce-fragment=\\\"1\\\" style=\\\"float: none;\\\" alt=\\\"\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Tobi-final.jpg?v=1733349427\\\" data-mce-src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Tobi-final.jpg?v=1733349427\\\" data-mce-style=\\\"float: none;\\\"\u003e\u003c/div\u003e\\nShopify CEO Tobi Lütke shares 20 years of entrepreneurial insight on passion, innovation, and finding your place in the world of commerce.\\n\",{\"_1996\":2019,\"_340\":-5,\"_1260\":-5},{\"_1996\":2023,\"_19\":2520,\"_2025\":2026,\"_2027\":1445},\"Shuang Esther Shan\",[-5,-5,-5,2522,-5,-5,-5],{\"_1996\":2129,\"_2130\":2523,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/shopify-ceo-tobi-lutke-shares-his-secrets-to-entrepreneurial-success\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/shopify-ceo-tobi-lutke-shares-his-secrets-to-entrepreneurial-success\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/shopify-ceo-tobi-lutke-shares-his-secrets-to-entrepreneurial-success\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/shopify-ceo-tobi-lutke-shares-his-secrets-to-entrepreneurial-success\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/shopify-ceo-tobi-lutke-shares-his-secrets-to-entrepreneurial-success\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/shopify-ceo-tobi-lutke-shares-his-secrets-to-entrepreneurial-success\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/shopify-ceo-tobi-lutke-shares-his-secrets-to-entrepreneurial-success\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/shopify-ceo-tobi-lutke-shares-his-secrets-to-entrepreneurial-success\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/shopify-ceo-tobi-lutke-shares-his-secrets-to-entrepreneurial-success\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/shopify-ceo-tobi-lutke-shares-his-secrets-to-entrepreneurial-success\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/shopify-ceo-tobi-lutke-shares-his-secrets-to-entrepreneurial-success\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/shopify-ceo-tobi-lutke-shares-his-secrets-to-entrepreneurial-success\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/shopify-ceo-tobi-lutke-shares-his-secrets-to-entrepreneurial-success\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/shopify-ceo-tobi-lutke-shares-his-secrets-to-entrepreneurial-success\\\"}\",\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Tobi-final.jpg?v=1733349427\",\"05 Dec 2024\",{\"_1996\":1997,\"_162\":2527,\"_1735\":2528,\"_340\":2529,\"_2001\":2530,\"_2003\":2531,\"_2012\":2533,\"_123\":960,\"_2014\":960,\"_2016\":960,\"_1812\":2534,\"_2021\":2536,\"_2028\":2537,\"_2030\":2532,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2540,\"_2037\":2530},\"gid://shopify/Article/562263261218\",\"ceremonia-reshape-an-industry-with-your-heritage\",\"Key Strategies for Disrupting an Industry\",\"2024-12-03T22:23:07Z\",{\"_1996\":2005,\"_385\":2532,\"_2007\":-5,\"_2008\":2009,\"_2010\":2142},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-Ceremonia-B.jpg?v=1733202850\",[789],{\"_1996\":2019,\"_340\":-5,\"_1260\":2535},\"Latina entrepreneur Babba Rivera's Ceremonia disrupts hair care by celebrating cultural heritage, offering founders actionable tips for breaking industry barriers with purpose-driven branding.\",{\"_1996\":2023,\"_19\":2024,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2538,-5,-5,-5],{\"_1996\":2129,\"_2130\":2539,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/ceremonia-reshape-an-industry-with-your-heritage\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/ceremonia-reshape-an-industry-with-your-heritage\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/ceremonia-reshape-an-industry-with-your-heritage\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/ceremonia-reshape-an-industry-with-your-heritage\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/ceremonia-reshape-an-industry-with-your-heritage\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/ceremonia-reshape-an-industry-with-your-heritage\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/ceremonia-reshape-an-industry-with-your-heritage\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/ceremonia-reshape-an-industry-with-your-heritage\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/ceremonia-reshape-an-industry-with-your-heritage\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/ceremonia-reshape-an-industry-with-your-heritage\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/ceremonia-reshape-an-industry-with-your-heritage\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/ceremonia-reshape-an-industry-with-your-heritage\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/ceremonia-reshape-an-industry-with-your-heritage\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/ceremonia-reshape-an-industry-with-your-heritage\\\"}\",\"03 Dec 2024\",{\"_1996\":1997,\"_162\":2542,\"_1735\":2543,\"_340\":2544,\"_2001\":2545,\"_2003\":2546,\"_2012\":2548,\"_123\":960,\"_2014\":2549,\"_2016\":2550,\"_1812\":2551,\"_2021\":2552,\"_2028\":2553,\"_2030\":2547,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2556,\"_2037\":2545},\"gid://shopify/Article/562236817442\",\"joola-pickleball\",\"How This Sports Company Found a Competitive Advantage\",\"2024-11-28T09:30:00Z\",{\"_1996\":2005,\"_385\":2547,\"_2007\":-5,\"_2008\":2009,\"_2010\":2142},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-Joola-B_fa36e9bc-3986-4e1d-ac15-66328dcdb888.jpg?v=1741030441\",[789],\"Richard Lee acquired German table tennis company Joola and started its successful pickleball equipment and apparel arm.\",\"\u003cdiv data-mce-fragment=\\\"1\\\" style=\\\"text-align: left;\\\" data-mce-style=\\\"text-align: left;\\\"\u003e\u003ca href=\\\"https://www.shopify.com/blog/joola-pickleball?utm_campaign=shopifymasters\u0026amp;utm_medium=youtube\u0026amp;utm_source=podcast%20\\\"\u003e\u003cimg data-mce-fragment=\\\"1\\\" style=\\\"float: none;\\\" alt=\\\"\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Joola-B.jpg?v=1732756638\\\" data-mce-src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Joola-B.jpg?v=1732756638\\\" data-mce-style=\\\"float: none;\\\"\u003e\u003c/a\u003e\u003c/div\u003e\\n\u003cp\u003eRichard Lee acquired German table tennis company Joola and started its successful pickleball equipment and apparel arm.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":-5},{\"_1996\":2023,\"_19\":2082,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2554,-5,-5,-5],{\"_1996\":2129,\"_2130\":2555,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/joola-pickleball\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/joola-pickleball\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/joola-pickleball\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/joola-pickleball\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/joola-pickleball\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/joola-pickleball\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/joola-pickleball\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/joola-pickleball\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/joola-pickleball\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/joola-pickleball\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/joola-pickleball\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/joola-pickleball\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/joola-pickleball\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/joola-pickleball\\\"}\",\"28 Nov 2024\",{\"_1996\":1997,\"_162\":2558,\"_1735\":2559,\"_340\":2560,\"_2001\":2561,\"_2003\":2562,\"_2012\":2564,\"_123\":960,\"_2014\":960,\"_2016\":960,\"_1812\":2565,\"_2021\":2566,\"_2028\":2567,\"_2030\":2563,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2570,\"_2037\":2561},\"gid://shopify/Article/562220040226\",\"little-sesame-growing-a-homemade-recipe-business\",\"From Kitchen Family Meal to Nationwide Hummus Brand: How to Turn Passion Into Profit\",\"2024-11-26T04:30:02Z\",{\"_1996\":2005,\"_385\":2563,\"_2007\":-5,\"_2008\":2009,\"_2010\":2142},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-Little-Sesame.jpg?v=1732578956\",[789],{\"_1996\":2019,\"_340\":-5,\"_1260\":-5},{\"_1996\":2023,\"_19\":2024,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2568,-5,-5,-5],{\"_1996\":2129,\"_2130\":2569,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/little-sesame-growing-a-homemade-recipe-business\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/little-sesame-growing-a-homemade-recipe-business\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/little-sesame-growing-a-homemade-recipe-business\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/little-sesame-growing-a-homemade-recipe-business\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/little-sesame-growing-a-homemade-recipe-business\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/little-sesame-growing-a-homemade-recipe-business\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/little-sesame-growing-a-homemade-recipe-business\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/little-sesame-growing-a-homemade-recipe-business\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/little-sesame-growing-a-homemade-recipe-business\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/little-sesame-growing-a-homemade-recipe-business\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/little-sesame-growing-a-homemade-recipe-business\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/little-sesame-growing-a-homemade-recipe-business\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/little-sesame-growing-a-homemade-recipe-business\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/little-sesame-growing-a-homemade-recipe-business\\\"}\",\"26 Nov 2024\",{\"_1996\":1997,\"_162\":2572,\"_1735\":2573,\"_340\":2574,\"_2001\":2575,\"_2003\":2576,\"_2012\":2578,\"_123\":960,\"_2014\":2579,\"_2016\":2580,\"_1812\":2581,\"_2021\":2582,\"_2028\":2583,\"_2030\":2577,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2586,\"_2037\":2575},\"gid://shopify/Article/562204278818\",\"sackcloth-and-ashes-social-impact\",\"How This Business Help the Homeless with Every Purchase\",\"2024-11-21T21:00:03Z\",{\"_1996\":2005,\"_385\":2577,\"_2007\":-5,\"_2008\":2009,\"_2010\":2142},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-Sackcloth-Ashes.jpg?v=1732222080\",[789],\"After Bob Dalton’s mother experienced homelessness, Bob was inspired to start Sackcloth \u0026 Ashes, a company that donates a blanket to a local shelter for every blanket purchased.\",\"\u003ca href=\\\"https://www.shopify.com/blog/sackcloth-and-ashes-social-impact?utm_campaign=shopifymasters\u0026amp;utm_medium=youtube\u0026amp;utm_source=podcast\\\"\u003e\u003cdiv data-mce-fragment=\\\"1\\\" style=\\\"text-align: left;\\\" data-mce-style=\\\"text-align: left;\\\"\u003e\u003cimg data-mce-fragment=\\\"1\\\" style=\\\"float: none;\\\" alt=\\\"\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Sackcloth-Ashes.jpg?v=1732222055\\\" data-mce-src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Sackcloth-Ashes.jpg?v=1732222055\\\" data-mce-style=\\\"float: none;\\\"\u003e\u003c/div\u003e\u003c/a\u003e\\n\u003cp\u003eAfter Bob Dalton’s mother experienced homelessness, Bob was inspired to start Sackcloth \u0026amp; Ashes, a company that donates a blanket to a local shelter for every blanket purchased.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2579},{\"_1996\":2023,\"_19\":2082,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2584,-5,-5,-5],{\"_1996\":2129,\"_2130\":2585,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/sackcloth-and-ashes-social-impact\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/sackcloth-and-ashes-social-impact\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/sackcloth-and-ashes-social-impact\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/sackcloth-and-ashes-social-impact\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/sackcloth-and-ashes-social-impact\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/sackcloth-and-ashes-social-impact\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/sackcloth-and-ashes-social-impact\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/sackcloth-and-ashes-social-impact\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/sackcloth-and-ashes-social-impact\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/sackcloth-and-ashes-social-impact\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/sackcloth-and-ashes-social-impact\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/sackcloth-and-ashes-social-impact\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/sackcloth-and-ashes-social-impact\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/sackcloth-and-ashes-social-impact\\\"}\",\"21 Nov 2024\",{\"_1996\":1997,\"_162\":2588,\"_1735\":2589,\"_340\":2590,\"_2001\":2591,\"_2003\":2592,\"_2012\":2594,\"_123\":960,\"_2014\":960,\"_2016\":960,\"_1812\":2595,\"_2021\":2597,\"_2028\":2598,\"_2030\":2593,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2601,\"_2037\":2591},\"gid://shopify/Article/562185601058\",\"elavi-production-mishap-to-marketing-magic\",\"Stop Hiding Your Business Problems: Why Transparency Could Be Your Best Marketing Tool\",\"2024-11-19T04:30:01Z\",{\"_1996\":2005,\"_385\":2593,\"_2007\":-5,\"_2008\":2009,\"_2010\":2142},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-Elavi.jpg?v=1731984010\",[789],{\"_1996\":2019,\"_340\":-5,\"_1260\":2596},\"Michelle Razavi cofounded Elavi, and turned a production mishap with her low-sugar, high-protein desserts into a marketing jackpot.\",{\"_1996\":2023,\"_19\":2024,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2599,-5,-5,-5],{\"_1996\":2129,\"_2130\":2600,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/elavi-production-mishap-to-marketing-magic\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/elavi-production-mishap-to-marketing-magic\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/elavi-production-mishap-to-marketing-magic\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/elavi-production-mishap-to-marketing-magic\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/elavi-production-mishap-to-marketing-magic\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/elavi-production-mishap-to-marketing-magic\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/elavi-production-mishap-to-marketing-magic\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/elavi-production-mishap-to-marketing-magic\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/elavi-production-mishap-to-marketing-magic\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/elavi-production-mishap-to-marketing-magic\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/elavi-production-mishap-to-marketing-magic\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/elavi-production-mishap-to-marketing-magic\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/elavi-production-mishap-to-marketing-magic\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/elavi-production-mishap-to-marketing-magic\\\"}\",\"19 Nov 2024\",{\"_1996\":1997,\"_162\":2603,\"_1735\":2604,\"_340\":2605,\"_2001\":2606,\"_2003\":2607,\"_2012\":2609,\"_123\":960,\"_2014\":960,\"_2016\":2610,\"_1812\":2611,\"_2021\":2613,\"_2028\":2614,\"_2030\":2608,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2617,\"_2037\":2606},\"gid://shopify/Article/561985355810\",\"usal-project-community-events\",\"How to Build Community Through Events\",\"2024-11-16T01:03:10Z\",{\"_1996\":2005,\"_385\":2608,\"_2007\":-5,\"_2008\":2009,\"_2010\":2142},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-Usal-Project.jpg?v=1731718020\",[789],\"\u003cdiv style=\\\"text-align: left;\\\" data-mce-fragment=\\\"1\\\" data-mce-style=\\\"text-align: left;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Usal-Project.jpg?v=1731717962\\\" alt=\\\"\\\" style=\\\"float: none;\\\" data-mce-fragment=\\\"1\\\" data-mce-style=\\\"float: none;\\\" data-mce-src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Usal-Project.jpg?v=1731717962\\\"\u003e\u003c/div\u003e\\n\u003cpmichael washington knows how to build community. he revamped la outdoor scene by making adventures like stargazing and foraging accessible all. find out market grow an events-based brand.\u003e\u003c/pmichael\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2612},\"Michael Washington revamped LA's outdoor scene with Usal Project. Learn how he built a thriving community through accessible adventures and smart branding.\",{\"_1996\":2023,\"_19\":2082,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2615,-5,-5,-5],{\"_1996\":2129,\"_2130\":2616,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/usal-project-community-events\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/usal-project-community-events\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/usal-project-community-events\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/usal-project-community-events\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/usal-project-community-events\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/usal-project-community-events\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/usal-project-community-events\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/usal-project-community-events\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/usal-project-community-events\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/usal-project-community-events\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/usal-project-community-events\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/usal-project-community-events\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/usal-project-community-events\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/usal-project-community-events\\\"}\",\"16 Nov 2024\",{\"_1996\":1997,\"_162\":2619,\"_1735\":2620,\"_340\":2621,\"_2001\":2622,\"_2003\":2623,\"_2012\":2625,\"_123\":960,\"_2014\":2626,\"_2016\":2627,\"_1812\":2628,\"_2021\":2629,\"_2028\":2630,\"_2030\":2624,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2633,\"_2037\":2622},\"gid://shopify/Article/561974509602\",\"win-brands-ecommerce\",\"Setting Your Company Up to Be in the Right Place, at the Right Time\",\"2024-11-13T20:38:05Z\",{\"_1996\":2005,\"_385\":2624,\"_2007\":-5,\"_2008\":2009,\"_2010\":2142},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-Kyle-Widrick.jpg?v=1731529620\",[789],\"Kyle Widrick founded WIN Brands Group, a collection of consumer product companies including Homesick candles and Gravity Blankets.\",\"\u003cdiv style=\\\"text-align: start;\\\"\u003e\u003ca href=\\\"https://www.shopify.com/blog/win-brands-ecommerce\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Kyle-Widrick.jpg?v=1731529933\\\" alt=\\\"\\\" style=\\\"float: none;\\\"\u003e\u003c/a\u003e\u003c/div\u003e\\n\u003cp\u003eKyle Widrick founded WIN Brands Group, a collection of consumer product companies including Homesick candles and Gravity Blankets.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2626},{\"_1996\":2023,\"_19\":2082,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2631,-5,-5,-5],{\"_1996\":2129,\"_2130\":2632,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/win-brands-ecommerce\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/win-brands-ecommerce\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/win-brands-ecommerce\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/win-brands-ecommerce\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/win-brands-ecommerce\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/win-brands-ecommerce\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/win-brands-ecommerce\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/win-brands-ecommerce\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/win-brands-ecommerce\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/win-brands-ecommerce\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/win-brands-ecommerce\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/win-brands-ecommerce\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/win-brands-ecommerce\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/win-brands-ecommerce\\\"}\",\"13 Nov 2024\",{\"_1996\":1997,\"_162\":2635,\"_1735\":2636,\"_340\":2637,\"_2001\":2638,\"_2003\":2639,\"_2012\":2641,\"_123\":960,\"_2014\":2642,\"_2016\":2643,\"_1812\":2644,\"_2021\":2645,\"_2028\":2646,\"_2030\":2640,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2649,\"_2037\":2638},\"gid://shopify/Article/561929945122\",\"left-on-friday-feedback\",\"The Feedback That Made This Brand Olympic Material\",\"2024-11-06T09:30:18Z\",{\"_1996\":2005,\"_385\":2640,\"_2007\":-5,\"_2008\":2009,\"_2010\":2142},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-Left-on-Friday-2.jpg?v=1730786254\",[789],\"Laura Low Ah Kee and Shannon Savage started Left on Friday, a swimwear and activewear brand with proprietary fabrics designed for sport.\",\"\u003cdiv style=\\\"text-align: left;\\\" data-mce-fragment=\\\"1\\\" data-mce-style=\\\"text-align: left;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Left-on-Friday-2.jpg?v=1730786204\\\" alt=\\\"\\\" style=\\\"float: none;\\\" data-mce-fragment=\\\"1\\\" data-mce-style=\\\"float: none;\\\" data-mce-src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Left-on-Friday-2.jpg?v=1730786204\\\"\u003e\u003c/div\u003e\\n\u003cp\u003eLaura Low Ah Kee and Shannon Savage started Left on Friday, a swimwear and activewear brand with proprietary fabrics designed for sport.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2642},{\"_1996\":2023,\"_19\":2082,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2647,-5,-5,-5],{\"_1996\":2129,\"_2130\":2648,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/left-on-friday-feedback\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/left-on-friday-feedback\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/left-on-friday-feedback\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/left-on-friday-feedback\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/left-on-friday-feedback\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/left-on-friday-feedback\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/left-on-friday-feedback\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/left-on-friday-feedback\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/left-on-friday-feedback\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/left-on-friday-feedback\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/left-on-friday-feedback\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/left-on-friday-feedback\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/left-on-friday-feedback\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/left-on-friday-feedback\\\"}\",\"06 Nov 2024\",{\"_1996\":1997,\"_162\":2651,\"_1735\":2652,\"_340\":2653,\"_2001\":2654,\"_2003\":2655,\"_2012\":2657,\"_123\":960,\"_2014\":2658,\"_2016\":2659,\"_1812\":2660,\"_2021\":2661,\"_2028\":2662,\"_2030\":2656,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2665,\"_2037\":2654},\"gid://shopify/Article/561901273122\",\"goldie-swimwear-design\",\"Building a Statement Brand in a Saturated Market\",\"2024-10-30T08:30:02Z\",{\"_1996\":2005,\"_385\":2656,\"_2007\":-5,\"_2008\":2009,\"_2010\":2076},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-Goldie-Swimwear---2.jpg?v=1730179158\",[789],\"Sisters Rima and Eddy Vaidila found their niche in the crowded swimwear market by designing bold bikinis influenced by their fashion backgrounds.\",\"\u003cdiv style=\\\"text-align: start;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Goldie-Swimwear---2.jpg?v=1730179130\\\"\u003e\u003c/div\u003e\\n\u003cp\u003eSisters Rima and Eddy Vaidila found their niche in the crowded swimwear market by designing bold bikinis influenced by their fashion backgrounds.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2658},{\"_1996\":2023,\"_19\":2082,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2663,-5,-5,-5],{\"_1996\":2129,\"_2130\":2664,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/goldie-swimwear-design\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/goldie-swimwear-design\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/goldie-swimwear-design\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/goldie-swimwear-design\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/goldie-swimwear-design\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/goldie-swimwear-design\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/goldie-swimwear-design\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/goldie-swimwear-design\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/goldie-swimwear-design\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/goldie-swimwear-design\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/goldie-swimwear-design\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/goldie-swimwear-design\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/goldie-swimwear-design\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/goldie-swimwear-design\\\"}\",\"30 Oct 2024\",{\"_1996\":1997,\"_162\":2667,\"_1735\":2668,\"_340\":2669,\"_2001\":2670,\"_2003\":2671,\"_2012\":2673,\"_123\":960,\"_2014\":960,\"_2016\":960,\"_1812\":2674,\"_2021\":2675,\"_2028\":2676,\"_2030\":2672,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2679,\"_2037\":2670},\"gid://shopify/Article/561861361698\",\"from-family-shop-to-luxury-chocolate-empire-lessons-from-compartes-chocolate\",\"From Family Shop to Luxury Chocolate Empire: Lessons From Compartés Chocolate\",\"2024-10-24T03:30:02Z\",{\"_1996\":2005,\"_385\":2672,\"_2007\":-5,\"_2008\":2009,\"_2010\":2076},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-Compartes-2.jpg?v=1729787088\",[789],{\"_1996\":2019,\"_340\":-5,\"_1260\":-5},{\"_1996\":2023,\"_19\":2024,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2677,-5,-5,-5],{\"_1996\":2129,\"_2130\":2678,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/from-family-shop-to-luxury-chocolate-empire-lessons-from-compartes-chocolate\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/from-family-shop-to-luxury-chocolate-empire-lessons-from-compartes-chocolate\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/from-family-shop-to-luxury-chocolate-empire-lessons-from-compartes-chocolate\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/from-family-shop-to-luxury-chocolate-empire-lessons-from-compartes-chocolate\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/from-family-shop-to-luxury-chocolate-empire-lessons-from-compartes-chocolate\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/from-family-shop-to-luxury-chocolate-empire-lessons-from-compartes-chocolate\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/from-family-shop-to-luxury-chocolate-empire-lessons-from-compartes-chocolate\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/from-family-shop-to-luxury-chocolate-empire-lessons-from-compartes-chocolate\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/from-family-shop-to-luxury-chocolate-empire-lessons-from-compartes-chocolate\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/from-family-shop-to-luxury-chocolate-empire-lessons-from-compartes-chocolate\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/from-family-shop-to-luxury-chocolate-empire-lessons-from-compartes-chocolate\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/from-family-shop-to-luxury-chocolate-empire-lessons-from-compartes-chocolate\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/from-family-shop-to-luxury-chocolate-empire-lessons-from-compartes-chocolate\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/from-family-shop-to-luxury-chocolate-empire-lessons-from-compartes-chocolate\\\"}\",\"24 Oct 2024\",{\"_1996\":1997,\"_162\":2681,\"_1735\":2682,\"_340\":2683,\"_2001\":2684,\"_2003\":2685,\"_2012\":2687,\"_123\":960,\"_2014\":960,\"_2016\":960,\"_1812\":2688,\"_2021\":2690,\"_2028\":2691,\"_2030\":2686,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2694,\"_2037\":2684},\"gid://shopify/Article/561847205922\",\"nudestix-how-to-remain-relevant-and-set-trends\",\"Universal Lessons That Will Increase Brand Longevity\",\"2024-10-22T03:30:02Z\",{\"_1996\":2005,\"_385\":2686,\"_2007\":-5,\"_2008\":2009,\"_2010\":2076},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-Nudestix.jpg?v=1729541499\",[789],{\"_1996\":2019,\"_340\":-5,\"_1260\":2689},\"NUDESTIX cofounder Taylor Frankel shares strategies for brand longevity in beauty. Learn how to build authentic communities, leverage trends, and scale thoughtfully.\",{\"_1996\":2023,\"_19\":2024,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2692,-5,-5,-5],{\"_1996\":2129,\"_2130\":2693,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/nudestix-how-to-remain-relevant-and-set-trends\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/nudestix-how-to-remain-relevant-and-set-trends\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/nudestix-how-to-remain-relevant-and-set-trends\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/nudestix-how-to-remain-relevant-and-set-trends\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/nudestix-how-to-remain-relevant-and-set-trends\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/nudestix-how-to-remain-relevant-and-set-trends\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/nudestix-how-to-remain-relevant-and-set-trends\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/nudestix-how-to-remain-relevant-and-set-trends\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/nudestix-how-to-remain-relevant-and-set-trends\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/nudestix-how-to-remain-relevant-and-set-trends\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/nudestix-how-to-remain-relevant-and-set-trends\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/nudestix-how-to-remain-relevant-and-set-trends\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/nudestix-how-to-remain-relevant-and-set-trends\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/nudestix-how-to-remain-relevant-and-set-trends\\\"}\",\"22 Oct 2024\",{\"_1996\":1997,\"_162\":2696,\"_1735\":2697,\"_340\":2698,\"_2001\":2699,\"_2003\":2700,\"_2012\":2702,\"_123\":960,\"_2014\":2703,\"_2016\":2704,\"_1812\":2705,\"_2021\":2707,\"_2028\":2708,\"_2030\":2701,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2711,\"_2037\":2699},\"gid://shopify/Article/561814175778\",\"ghost-town-oats-social-impact-equity-crowdfunding\",\"Create Social Change Through Entrepreneurship\",\"2024-10-17T03:30:02Z\",{\"_1996\":2005,\"_385\":2701,\"_2007\":-5,\"_2008\":2009,\"_2010\":2076},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-Ghost-Town-Oats.jpg?v=1729117028\",[789],\"People are dying to get their hands on Ghost Town Oats, a special milk blend created by baristas. Find out how to gain community support, and create social change through entrepreneurship.\",\"\u003cdiv data-mce-fragment=\\\"1\\\" style=\\\"text-align: left;\\\" data-mce-style=\\\"text-align: left;\\\"\u003e\u003ca href=\\\"https://www.shopify.com/blog/ghost-town-oats-social-impact-equity-crowdfunding\\\" target=\\\"_blank\\\"\u003e\u003cimg data-mce-fragment=\\\"1\\\" style=\\\"float: none;\\\" alt=\\\"\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Ghost-Town-Oats.jpg?v=1729116960\\\" data-mce-src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Ghost-Town-Oats.jpg?v=1729116960\\\" data-mce-style=\\\"float: none;\\\"\u003e\u003c/a\u003e\u003c/div\u003e\u003cp\u003ePeople are dying to get their hands on Ghost Town Oats, a special milk blend created by baristas. Find out how to gain community support, and create social change through entrepreneurship.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2706},\"Former baristas turned Ghost Town Oats into a success by focusing on social impact. Learn how they grew through community engagement and support.\",{\"_1996\":2023,\"_19\":2024,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2709,-5,-5,-5],{\"_1996\":2129,\"_2130\":2710,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/ghost-town-oats-social-impact-equity-crowdfunding\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/ghost-town-oats-social-impact-equity-crowdfunding\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/ghost-town-oats-social-impact-equity-crowdfunding\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/ghost-town-oats-social-impact-equity-crowdfunding\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/ghost-town-oats-social-impact-equity-crowdfunding\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/ghost-town-oats-social-impact-equity-crowdfunding\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/ghost-town-oats-social-impact-equity-crowdfunding\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/ghost-town-oats-social-impact-equity-crowdfunding\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/ghost-town-oats-social-impact-equity-crowdfunding\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/ghost-town-oats-social-impact-equity-crowdfunding\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/ghost-town-oats-social-impact-equity-crowdfunding\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/ghost-town-oats-social-impact-equity-crowdfunding\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/ghost-town-oats-social-impact-equity-crowdfunding\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/ghost-town-oats-social-impact-equity-crowdfunding\\\"}\",\"17 Oct 2024\",{\"_1996\":1997,\"_162\":2713,\"_1735\":2714,\"_340\":2715,\"_2001\":2716,\"_2003\":2717,\"_2012\":2719,\"_123\":960,\"_2014\":2720,\"_2016\":2721,\"_1812\":2722,\"_2021\":2724,\"_2028\":2725,\"_2030\":2718,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2728,\"_2037\":2716},\"gid://shopify/Article/561811914786\",\"moment-customer-acquisition\",\"The Way to New Customers Is Through Their Hearts\",\"2024-10-16T18:54:36Z\",{\"_1996\":2005,\"_385\":2718,\"_2007\":-5,\"_2008\":2009,\"_2010\":2076},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-Moment.jpg?v=1729104320\",[789],\"Marc Barros, the founder of Moment, sums up running a business as finding the next customer. Here’s how he does that with heart.\",\"\u003cspan data-mce-fragment=\\\"1\\\" style=\\\"font-weight: 400;\\\" data-mce-style=\\\"font-weight: 400;\\\"\u003eMarc Barros, the founder of Moment, sums up running a business as finding the next customer. Here’s how he does that with heart.\u003c/span\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2723},\"Marc Barros, the founder of Moment, sums up running a business as finding the next customer. Here’s how he does that by appealing to their passion and joy.\",{\"_1996\":2023,\"_19\":2082,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2726,-5,-5,-5],{\"_1996\":2129,\"_2130\":2727,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/moment-customer-acquisition\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/moment-customer-acquisition\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/moment-customer-acquisition\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/moment-customer-acquisition\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/moment-customer-acquisition\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/moment-customer-acquisition\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/moment-customer-acquisition\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/moment-customer-acquisition\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/moment-customer-acquisition\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/moment-customer-acquisition\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/moment-customer-acquisition\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/moment-customer-acquisition\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/moment-customer-acquisition\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/moment-customer-acquisition\\\"}\",\"16 Oct 2024\",{\"_1996\":1997,\"_162\":2730,\"_1735\":2731,\"_340\":2732,\"_2001\":2733,\"_2003\":2734,\"_2012\":2737,\"_123\":960,\"_2014\":2738,\"_2016\":2739,\"_1812\":2740,\"_2021\":2742,\"_2028\":2743,\"_2030\":2735,\"_2031\":2736,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2746,\"_2037\":2733},\"gid://shopify/Article/561761845282\",\"pivoting-your-brand\",\"The Best Strategies for Evolving Your Branding\",\"2024-10-08T00:30:03Z\",{\"_1996\":2005,\"_385\":2735,\"_2007\":2736,\"_2008\":2009,\"_2010\":2076},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-Chomps.jpg?v=1728488276\",\"Writing Copy for Instagram Captions\",[789],\"Peter Maldonado and Rashid Ali launched Chomps to fill a need of their own. Six years later, they developed an analytics and feedback strategy that allowed them to earn $20 million in revenue the first year they quit their day jobs.\",\"\u003cdiv style=\\\"text-align: left;\\\" data-mce-fragment=\\\"1\\\" data-mce-style=\\\"text-align: left;\\\"\u003e\u003ca href=\\\"https://www.shopify.com/blog/pivoting-your-brand%20\\\" target=\\\"_blank\\\" rel=\\\"noopener noreferrer\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Chomps.jpg?v=1728342588\\\" alt=\\\"\\\" style=\\\"float: none;\\\" data-mce-fragment=\\\"1\\\" data-mce-style=\\\"float: none;\\\" data-mce-src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Chomps.jpg?v=1728342588\\\"\u003e\u003c/a\u003e\u003c/div\u003e\u003cp\u003ePeter Maldonado and Rashid Ali launched Chomps to fill a need of their own. Six years later, they developed an analytics and feedback strategy that allowed them to earn $20 million in revenue the first year they quit their day jobs. \u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2741},\"Peter Maldonado and Rashid Ali, Chomps’ cofounders, share a feedback strategy that brought in $20 million in revenue the year they quit their jobs.\",{\"_1996\":2023,\"_19\":2024,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2744,-5,-5,-5],{\"_1996\":2129,\"_2130\":2745,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/pivoting-your-brand\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/pivoting-your-brand\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/pivoting-your-brand\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/pivoting-your-brand\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/pivoting-your-brand\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/pivoting-your-brand\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/pivoting-your-brand\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/pivoting-your-brand\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/pivoting-your-brand\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/pivoting-your-brand\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/pivoting-your-brand\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/pivoting-your-brand\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/pivoting-your-brand\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/pivoting-your-brand\\\"}\",\"08 Oct 2024\",{\"_1996\":1997,\"_162\":2748,\"_1735\":2749,\"_340\":2750,\"_2001\":2751,\"_2003\":2752,\"_2012\":2754,\"_123\":960,\"_2014\":2755,\"_2016\":2756,\"_1812\":2757,\"_2021\":2759,\"_2028\":2760,\"_2030\":2753,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2763,\"_2037\":2751},\"gid://shopify/Article/561744838690\",\"telescope-corporate-gifting\",\"How Corporate Gifting Can Boost Your Brand\",\"2024-10-03T20:27:53Z\",{\"_1996\":2005,\"_385\":2753,\"_2007\":-5,\"_2008\":2009,\"_2010\":2076},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-Telescope.jpg?v=1728309911\",[789],\"Chloe Sapienza gives us a behind-the-scenes look at how her company, Telescope, helps source, design, and fulfill orders for corporate swag or gifts.\",\"\u003cp\u003e\u003cimg alt=\\\"Chloe Sapienza speaks to Masters podcast, about her company Telescope\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Telescope.jpg?v=1727985358\\\"\u003e\u003c/p\u003e\\n\u003cp\u003eChloe Sapienza gives us a behind-the-scenes look at how her company, Telescope, helps source, design, and fulfill orders for corporate swag or gifts.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2758},\"Chloe Sapienza, the founder of Telescope, an agency that specializes in sourcing and fulfilling corporate gifts, shares her advice.\",{\"_1996\":2023,\"_19\":2082,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2761,-5,-5,-5],{\"_1996\":2129,\"_2130\":2762,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/telescope-corporate-gifting\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/telescope-corporate-gifting\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/telescope-corporate-gifting\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/telescope-corporate-gifting\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/telescope-corporate-gifting\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/telescope-corporate-gifting\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/telescope-corporate-gifting\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/telescope-corporate-gifting\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/telescope-corporate-gifting\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/telescope-corporate-gifting\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/telescope-corporate-gifting\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/telescope-corporate-gifting\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/telescope-corporate-gifting\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/telescope-corporate-gifting\\\"}\",\"03 Oct 2024\",{\"_1996\":1997,\"_162\":2765,\"_1735\":2766,\"_340\":2767,\"_2001\":2768,\"_2003\":2769,\"_2012\":2771,\"_123\":960,\"_2014\":2772,\"_2016\":2773,\"_1812\":2774,\"_2021\":2776,\"_2028\":2777,\"_2030\":2770,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2781,\"_2037\":2768},\"gid://shopify/Article/561672388642\",\"osea-malibu-key-to-longevity\",\"Marketing Strategies Every Entrepreneur Can Use\",\"2024-09-24T03:30:00Z\",{\"_1996\":2005,\"_385\":2770,\"_2007\":-5,\"_2008\":2009,\"_2010\":2076},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-OSEA-Malibu.jpg?v=1727449259\",[789],\"OSEA Malibu has been family owned and operated since 1996. CEO Melissa Palmer has marketing strategies that helped the brand sustain growth for decades.\",\"\u003cdiv style=\\\"text-align: left;\\\"\u003e\u003ca href=\\\"https://www.shopify.com/blog/osea-malibu-key-to-longevity%20\\\" target=\\\"_blank\\\" rel=\\\"noopener noreferrer\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-OSEA-Malibu.jpg?v=1727135821\\\"\u003e\u003c/a\u003e\u003c/div\u003e\\n\u003cp\u003eOSEA Malibu has been family owned and operated since 1996. CEO Melissa Palmer has marketing strategies that helped the brand sustain growth for decades.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2775},\"OSEA Malibu has been family owned and operated since 1996. CEO Melissa Palmer’s marketing strategies have sustained the brand’s growth for decades.\",{\"_1996\":2023,\"_19\":2024,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2778,-5,-5,2780],{\"_1996\":2129,\"_2130\":2779,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/osea-malibu-key-to-longevity\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/osea-malibu-key-to-longevity\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/osea-malibu-key-to-longevity\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/osea-malibu-key-to-longevity\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/osea-malibu-key-to-longevity\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/osea-malibu-key-to-longevity\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/osea-malibu-key-to-longevity\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/osea-malibu-key-to-longevity\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/osea-malibu-key-to-longevity\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/osea-malibu-key-to-longevity\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/osea-malibu-key-to-longevity\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/osea-malibu-key-to-longevity\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/osea-malibu-key-to-longevity\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/osea-malibu-key-to-longevity\\\"}\",{\"_1996\":2129,\"_2130\":2255,\"_2132\":2256},\"24 Sept 2024\",{\"_1996\":1997,\"_162\":2783,\"_1735\":2784,\"_340\":2785,\"_2001\":2786,\"_2003\":2787,\"_2012\":2789,\"_123\":960,\"_2014\":2790,\"_2016\":2791,\"_1812\":2792,\"_2021\":2793,\"_2028\":2794,\"_2030\":2788,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2798,\"_2037\":2786},\"gid://shopify/Article/561650925602\",\"wanderfull-niche-product\",\"How WanderFull’s Water Bottle Bag Became Oprah’s Favorite\",\"2024-09-20T09:00:05Z\",{\"_1996\":2005,\"_385\":2788,\"_2007\":-5,\"_2008\":2009,\"_2010\":2076},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Blog-Header-Wanderfull-Landscape_1.jpg?v=1727449275\",[789],\"Founders Lisa Watkins and Katie Hill created a niche product—a bag for your water bottle—and it became a hit at trade shows and caught the attention of Oprah’s team.\",\"\u003cdiv style=\\\"text-align: left;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Blog-Header-Wanderfull-Landscape_1.jpg?v=1726849840\\\"\u003e\u003c/div\u003e\\n\u003cp\u003eFounders Lisa Watkins and Katie Hill created a niche product—a bag for your water bottle—and it became a hit at trade shows and caught the attention of Oprah’s team.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2790},{\"_1996\":2023,\"_19\":2082,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2795,-5,-5,2797],{\"_1996\":2129,\"_2130\":2796,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/wanderfull-niche-product\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/wanderfull-niche-product\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/wanderfull-niche-product\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/wanderfull-niche-product\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/wanderfull-niche-product\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/wanderfull-niche-product\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/wanderfull-niche-product\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/wanderfull-niche-product\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/wanderfull-niche-product\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/wanderfull-niche-product\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/wanderfull-niche-product\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/wanderfull-niche-product\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/wanderfull-niche-product\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/wanderfull-niche-product\\\"}\",{\"_1996\":2129,\"_2130\":2255,\"_2132\":2256},\"20 Sept 2024\",{\"_1996\":1997,\"_162\":2800,\"_1735\":2801,\"_340\":2802,\"_2001\":2803,\"_2003\":2804,\"_2012\":2806,\"_123\":960,\"_2014\":2807,\"_2016\":2808,\"_1812\":2809,\"_2021\":2810,\"_2028\":2811,\"_2030\":2805,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2815,\"_2037\":2803},\"gid://shopify/Article/561541972002\",\"sadieb-mentorship-in-the-beauty-industry\",\"How Two Teen Founders Leveraged Mentorship to Disrupt the Beauty Industry\",\"2024-09-04T18:03:56Z\",{\"_1996\":2005,\"_385\":2805,\"_2007\":-5,\"_2008\":2009,\"_2010\":2076},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Masters_BlogTemplate-SadieB.jpg?v=1729282717\",[789],\"Teen founders Sadie and Abby Bowler launched their personal care brand, SadieB, in more than 500 Target stores. Learn about their approach to leveraging mentorship and networking.\",\"\u003cdiv data-mce-fragment=\\\"1\\\" style=\\\"text-align: left;\\\" data-mce-style=\\\"text-align: left;\\\"\u003e\u003ca href=\\\"https://www.shopify.com/blog/sadieb-mentorship-in-the-beauty-industry\\\" target=\\\"_blank\\\"\u003e\u003cimg data-mce-fragment=\\\"1\\\" style=\\\"float: none;\\\" alt=\\\"\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Masters_BlogTemplate-SadieB.jpg?v=1725472225\\\" data-mce-src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Masters_BlogTemplate-SadieB.jpg?v=1725472225\\\" data-mce-style=\\\"float: none;\\\"\u003e\u003c/a\u003e\u003c/div\u003e\u003cp\u003eTeen founders Sadie and Abby Bowler launched their personal care brand, SadieB, in more than 500 Target stores. Learn about their approach to leveraging mentorship and networking.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2807},{\"_1996\":2023,\"_19\":2024,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2812,-5,-5,2814],{\"_1996\":2129,\"_2130\":2813,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/sadieb-mentorship-in-the-beauty-industry\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/sadieb-mentorship-in-the-beauty-industry\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/sadieb-mentorship-in-the-beauty-industry\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/sadieb-mentorship-in-the-beauty-industry\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/sadieb-mentorship-in-the-beauty-industry\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/sadieb-mentorship-in-the-beauty-industry\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/sadieb-mentorship-in-the-beauty-industry\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/sadieb-mentorship-in-the-beauty-industry\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/sadieb-mentorship-in-the-beauty-industry\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/sadieb-mentorship-in-the-beauty-industry\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/sadieb-mentorship-in-the-beauty-industry\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/sadieb-mentorship-in-the-beauty-industry\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/sadieb-mentorship-in-the-beauty-industry\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/sadieb-mentorship-in-the-beauty-industry\\\"}\",{\"_1996\":2129,\"_2130\":2255,\"_2132\":2256},\"04 Sept 2024\",{\"_1996\":1997,\"_162\":2817,\"_1735\":2818,\"_340\":2819,\"_2001\":2820,\"_2003\":2821,\"_2012\":2824,\"_123\":960,\"_2014\":2825,\"_2016\":2826,\"_1812\":2827,\"_2021\":2828,\"_2028\":2829,\"_2030\":2822,\"_2031\":2823,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2833,\"_2037\":2820},\"gid://shopify/Article/561512775714\",\"suri-scaling-and-changing-consumer-habits\",\"How To Shift Consumer Preferences Quickly (2025)\",\"2024-08-27T06:30:04Z\",{\"_1996\":2005,\"_385\":2822,\"_2007\":2823,\"_2008\":2009,\"_2010\":2076},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Masters_BlogTemplate-SURI-2.jpg?v=1729282722\",\"Masters podcast header with SURI founders Gyve Safavi and Mark Rushmore\",[789],\"SURI’s founders reveal how they scaled to $30M in two years by reimaging electric toothbrushes, focusing on consumer pain points and expert endorsements.\",\"\u003cp\u003e\u003cimg alt=\\\"Masters podcast header with SURI founders Gyve Safavi and Mark Rushmore\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Masters_BlogTemplate-SURI-2.jpg?v=1724773507\\\"\u003e\u003c/p\u003e\\n\u003cp\u003eSURI’s founders reveal how they scaled to $30M in two years by reimaging electric toothbrushes, focusing on consumer pain points and expert endorsements.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":2819,\"_1260\":2825},{\"_1996\":2023,\"_19\":2024,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2830,-5,-5,2832],{\"_1996\":2129,\"_2130\":2831,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/suri-scaling-and-changing-consumer-habits\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/suri-scaling-and-changing-consumer-habits\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/suri-scaling-and-changing-consumer-habits\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/suri-scaling-and-changing-consumer-habits\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/suri-scaling-and-changing-consumer-habits\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/suri-scaling-and-changing-consumer-habits\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/suri-scaling-and-changing-consumer-habits\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/suri-scaling-and-changing-consumer-habits\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/suri-scaling-and-changing-consumer-habits\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/suri-scaling-and-changing-consumer-habits\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/suri-scaling-and-changing-consumer-habits\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/suri-scaling-and-changing-consumer-habits\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/suri-scaling-and-changing-consumer-habits\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/suri-scaling-and-changing-consumer-habits\\\"}\",{\"_1996\":2129,\"_2130\":2255,\"_2132\":2256},\"27 Aug 2024\",{\"_1996\":1997,\"_162\":2835,\"_1735\":2836,\"_340\":2837,\"_2001\":2838,\"_2003\":2839,\"_2012\":2841,\"_123\":960,\"_2014\":2842,\"_2016\":2843,\"_1812\":2844,\"_2021\":2846,\"_2028\":2847,\"_2030\":2840,\"_2031\":-5,\"_2032\":-7,\"_2033\":-7,\"_2034\":-7,\"_2035\":2851,\"_2037\":2838},\"gid://shopify/Article/561487740962\",\"the-cleanest-lab-manufacturing\",\"3 Reasons This Beauty Founder Focuses on Great Product\",\"2024-08-22T11:30:04Z\",{\"_1996\":2005,\"_385\":2840,\"_2007\":-5,\"_2008\":2009,\"_2010\":2076},\"https://cdn.shopify.com/s/files/1/0070/7032/articles/Masters_BlogTemplate-CleanestLab_b0685f40-1bbb-478c-84ce-63bbac808169.jpg?v=1729282536\",[789],\"The Cleanest Lab founder Samantha Kent grew up around her family’s beauty manufacturing business, and she noticed the successful brands focused on product quality and development.\",\"\u003cdiv data-mce-fragment=\\\"1\\\" style=\\\"text-align: left;\\\" data-mce-style=\\\"text-align: left;\\\"\u003e\u003cimg data-mce-fragment=\\\"1\\\" style=\\\"float: none;\\\" alt=\\\"\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Masters_BlogTemplate-CleanestLab.jpg?v=1724303309\\\" data-mce-src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Masters_BlogTemplate-CleanestLab.jpg?v=1724303309\\\" data-mce-style=\\\"float: none;\\\"\u003e\u003c/div\u003e\\n\u003cp\u003eThe Cleanest Lab founder Samantha Kent grew up around her family’s beauty manufacturing business, and she noticed the successful brands focused on product quality and development.\u003c/p\u003e\",{\"_1996\":2019,\"_340\":-5,\"_1260\":2845},\"Samantha Kent is the founder of pure beauty line The Cleanest Lab and she helps run her family’s cosmetic manufacturer, LaDove.\",{\"_1996\":2023,\"_19\":2082,\"_2025\":2026,\"_2027\":1445},[-5,-5,-5,2848,-5,-5,2850],{\"_1996\":2129,\"_2130\":2849,\"_2132\":2133},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/the-cleanest-lab-manufacturing\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/the-cleanest-lab-manufacturing\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/the-cleanest-lab-manufacturing\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/the-cleanest-lab-manufacturing\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/the-cleanest-lab-manufacturing\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/the-cleanest-lab-manufacturing\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/the-cleanest-lab-manufacturing\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/the-cleanest-lab-manufacturing\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/the-cleanest-lab-manufacturing\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/the-cleanest-lab-manufacturing\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk-en/blog/the-cleanest-lab-manufacturing\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/the-cleanest-lab-manufacturing\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/the-cleanest-lab-manufacturing\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/the-cleanest-lab-manufacturing\\\"}\",{\"_1996\":2129,\"_2130\":2255,\"_2132\":2256},\"22 Aug 2024\",{\"_2853\":1213,\"_2854\":1445,\"_2855\":1213},\"hasNextPage\",\"hasPreviousPage\",\"hasThirdPage\",\"topicContent\",{\"_340\":1763,\"_1260\":1931,\"_1735\":788},\"retailMessagesExperiment\",\"retailMessagesExperimentContent\",{},\"actionData\"]\n");</script><script>window.__reactRouterContext.streamController.close();</script>