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Available in 12 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-12" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">12 languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Xiaohongshu" title="Xiaohongshu – German" lang="de" hreflang="de" data-title="Xiaohongshu" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D8%B4%DB%8C%D8%A7%D9%87%D8%A7%D9%86%DA%AF%D8%B4%D9%88" title="شیاهانگشو – Persian" lang="fa" hreflang="fa" data-title="شیاهانگشو" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Xiaohongshu" title="Xiaohongshu – French" lang="fr" hreflang="fr" data-title="Xiaohongshu" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%EC%83%A4%EC%98%A4%ED%9B%99%EC%88%98" title="샤오훙수 – Korean" lang="ko" hreflang="ko" data-title="샤오훙수" data-language-autonym="한국어" data-language-local-name="Korean" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Xiaohongshu" title="Xiaohongshu – Indonesian" lang="id" hreflang="id" data-title="Xiaohongshu" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Xiaohongshu" title="Xiaohongshu – Italian" lang="it" hreflang="it" data-title="Xiaohongshu" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-hu mw-list-item"><a href="https://hu.wikipedia.org/wiki/Xiaohongshu" title="Xiaohongshu – Hungarian" lang="hu" hreflang="hu" data-title="Xiaohongshu" data-language-autonym="Magyar" data-language-local-name="Hungarian" class="interlanguage-link-target"><span>Magyar</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/%E5%B0%8F%E7%B4%85%E6%9B%B8" title="小紅書 – Japanese" lang="ja" hreflang="ja" data-title="小紅書" data-language-autonym="日本語" data-language-local-name="Japanese" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-ro mw-list-item"><a href="https://ro.wikipedia.org/wiki/Xiaohongshu" title="Xiaohongshu – Romanian" lang="ro" hreflang="ro" data-title="Xiaohongshu" data-language-autonym="Română" data-language-local-name="Romanian" class="interlanguage-link-target"><span>Română</span></a></li><li class="interlanguage-link interwiki-vi mw-list-item"><a href="https://vi.wikipedia.org/wiki/Xiaohongshu" title="Xiaohongshu – Vietnamese" lang="vi" hreflang="vi" data-title="Xiaohongshu" data-language-autonym="Tiếng Việt" data-language-local-name="Vietnamese" class="interlanguage-link-target"><span>Tiếng Việt</span></a></li><li class="interlanguage-link interwiki-zh-yue mw-list-item"><a href="https://zh-yue.wikipedia.org/wiki/%E5%B0%8F%E7%B4%85%E6%9B%B8" title="小紅書 – Cantonese" lang="yue" hreflang="yue" data-title="小紅書" data-language-autonym="粵語" data-language-local-name="Cantonese" class="interlanguage-link-target"><span>粵語</span></a></li><li class="interlanguage-link interwiki-zh mw-list-item"><a href="https://zh.wikipedia.org/wiki/%E5%B0%8F%E7%BA%A2%E4%B9%A6" title="小红书 – Chinese" lang="zh" hreflang="zh" data-title="小红书" data-language-autonym="中文" data-language-local-name="Chinese" class="interlanguage-link-target"><span>中文</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q55637991#sitelinks-wikipedia" title="Edit interlanguage links" class="wbc-editpage">Edit links</a></span></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div class="vector-page-toolbar-container"> <div id="left-navigation"> <nav 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</nav> </div> </div> </div> <div class="vector-column-end"> <div class="vector-sticky-pinned-container"> <nav class="vector-page-tools-landmark" aria-label="Page tools"> <div id="vector-page-tools-pinned-container" class="vector-pinned-container"> </div> </nav> <nav class="vector-appearance-landmark" aria-label="Appearance"> <div id="vector-appearance-pinned-container" class="vector-pinned-container"> <div id="vector-appearance" class="vector-appearance vector-pinnable-element"> <div class="vector-pinnable-header vector-appearance-pinnable-header vector-pinnable-header-pinned" data-feature-name="appearance-pinned" data-pinnable-element-id="vector-appearance" data-pinned-container-id="vector-appearance-pinned-container" data-unpinned-container-id="vector-appearance-unpinned-container" > <div class="vector-pinnable-header-label">Appearance</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" 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div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">This article is about the social media platform. For the book of quotations by Mao Zedong, see <a href="/wiki/Quotations_from_Chairman_Mao_Tse-tung" title="Quotations from Chairman Mao Tse-tung"><i>Quotations from Chairman Mao Tse-tung</i></a>.</div><style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1242257876">.mw-parser-output .ib-company .infobox-label{padding-right:0.5em}.mw-parser-output .ib-company .infobox-data,.mw-parser-output .ib-company .infobox-below{line-height:1.35em}.mw-parser-output .ib-company-logo img{background-color:#f8f9fa}.mw-parser-output .ib-company-locality,.mw-parser-output .ib-company-country{display:inline}</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org">REDnote</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"><span typeof="mw:File"><a href="/wiki/File:XiaohongshuLOGO.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/c/c1/XiaohongshuLOGO.svg/128px-XiaohongshuLOGO.svg.png" decoding="async" width="128" height="128" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/c/c1/XiaohongshuLOGO.svg/192px-XiaohongshuLOGO.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/c/c1/XiaohongshuLOGO.svg/256px-XiaohongshuLOGO.svg.png 2x" data-file-width="256" data-file-height="256" /></a></span></td></tr><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category">Social Networking & E-commerce</td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">June 2013</td></tr><tr><th scope="row" class="infobox-label">Founder</th><td class="infobox-data agent">Miranda Qu Fang & Charlwin Mao Wenchao</td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data adr"><div class="ib-company-locality locality"><a href="/wiki/Shanghai" title="Shanghai">Shanghai</a>, China</div></td></tr><tr><th scope="row" class="infobox-label">Products</th><td class="infobox-data">REDnote (Xiaohongshu)</td></tr><tr><th scope="row" class="infobox-label">Owner</th><td class="infobox-data">Xingyin Information Technology (Shanghai) Co Ltd</td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="http://www.xiaohongshu.com/">www<wbr />.xiaohongshu<wbr />.com</a></span> <span class="mw-valign-text-top noprint" typeof="mw:File/Frameless"><a href="https://www.wikidata.org/wiki/Q55637991#P856" title="Edit this at Wikidata"><img alt="Edit this at Wikidata" src="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/10px-OOjs_UI_icon_edit-ltr-progressive.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/15px-OOjs_UI_icon_edit-ltr-progressive.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/20px-OOjs_UI_icon_edit-ltr-progressive.svg.png 2x" data-file-width="20" data-file-height="20" /></a></span></td></tr></tbody></table> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546"><table class="infobox"><tbody><tr><th colspan="2" class="infobox-above" style="color: #202122;background-color:#b0c4de">Xiaohongshu</th></tr><tr style="display:none;"><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546"></td></tr><tr><th scope="row" class="infobox-label" style="font-weight:normal;"><a href="/wiki/Simplified_Chinese_characters" title="Simplified Chinese characters">Simplified Chinese</a></th><td class="infobox-data"><span title="Chinese-language text"><span lang="zh-Hans" style="font-size: 1rem;">小红书</span></span></td></tr><tr><th scope="row" class="infobox-label" style="font-weight:normal;"><a href="/wiki/Traditional_Chinese_characters" title="Traditional Chinese characters">Traditional Chinese</a></th><td class="infobox-data"><span title="Chinese-language text"><span lang="zh-Hant" style="font-size: 1rem;">小紅書</span></span></td></tr><tr><th scope="row" class="infobox-label" style="font-weight:normal;">Literal meaning</th><td class="infobox-data">little red book</td></tr><tr><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546"><table class="infobox-subbox mw-collapsible mw-collapsed" style="display:inline-table; text-align: left;"><tbody><tr><th colspan="2" class="infobox-above" style="font-size: 100%; text-align: left;color: #202122; background-color: #f9ffbc;">Transcriptions</th></tr><tr><th colspan="2" class="infobox-header" style="color: #202122;background-color: #dcffc9;"><a href="/wiki/Standard_Chinese" title="Standard Chinese">Standard Mandarin</a></th></tr><tr><th scope="row" class="infobox-label" style="font-weight:normal;"><a href="/wiki/Hanyu_Pinyin" class="mw-redirect" title="Hanyu Pinyin">Hanyu Pinyin</a></th><td class="infobox-data"><span title="Chinese-language romanization"><span style="font-style: normal" lang="zh-Latn">xiǎohóngshū</span></span></td></tr><tr><th scope="row" class="infobox-label" style="font-weight:normal;"><a href="/wiki/Spelling_in_Gwoyeu_Romatzyh" title="Spelling in Gwoyeu Romatzyh">Gwoyeu Romatzyh</a></th><td class="infobox-data"><span title="Chinese-language romanization"><span style="font-style: normal" lang="zh-Latn">sheauhorngshu</span></span></td></tr><tr><th scope="row" class="infobox-label" style="font-weight:normal;"><a href="/wiki/Wade%E2%80%93Giles" title="Wade–Giles">Wade–Giles</a></th><td class="infobox-data"><span title="Chinese-language romanization"><span style="font-style: normal" lang="zh-Latn"><span>hsiao<sup>3</sup>-hung<sup>2</sup>-shu<sup>1</sup></span></span></span></td></tr></tbody></table></td><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546"></tr><tr style="display:none"><td colspan="2"> </td></tr></tbody></table> <p><b>Xiaohongshu</b> (<a href="/wiki/Simplified_Chinese_characters" title="Simplified Chinese characters">Chinese</a>: <span lang="zh-Hans">小红书</span>; <a href="/wiki/Pinyin" title="Pinyin">pinyin</a>: <i><span lang="zh-Latn">xiǎohóngshū</span></i>; <abbr title="Literal translation"><small>lit.</small></abbr> 'little red book'; also known as <b>RED</b>,<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> <b>REDnote</b>,<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> or more commonly known as <b>xhs</b><sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup>) is a social media and <a href="/wiki/E-commerce_in_China" title="E-commerce in China">e-commerce</a> platform. In the Xiaohongshu community, information is presented in a Pinterest-style layout, but combined with video and live streaming features, and users can also share product reviews and text descriptions of travel destinations.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> It has been described as <em>China's answer to <a href="/wiki/Instagram" title="Instagram">Instagram</a></em>,<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> and simply as <em>Chinese Instagram</em>.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> </p><p>70% of the platform users are reportedly born after 1990,<sup id="cite_ref-:0_10-0" class="reference"><a href="#cite_note-:0-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> and nearly 70% of them are female.<sup id="cite_ref-:0_10-1" class="reference"><a href="#cite_note-:0-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> The app allows users and <a href="/wiki/Influencers" class="mw-redirect" title="Influencers">influencers</a> to post, discover and share product reviews, most frequently related to beauty and health.<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> Xiaohongshu has its own influencer company called "<a rel="nofollow" class="external text" href="https://pgy.xiaohongshu.com/">pú gōng yīng</a>", which gives influencers the opportunity to participate in paid sponsorships.<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> </p><p>Users can blog on Xiaohongshu, covering various subjects such as beauty, fashion, food, travel, entertainment, fitness, parenting and more. The social feature of Xiaohongshu is to discover new brands.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> The platform also includes an in-app shopping interface for users to browse, search, and purchase products.<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> </p><p>Xiaohongshu's headquarters are in <a href="/wiki/Huangpu_District,_Shanghai" class="mw-redirect" title="Huangpu District, Shanghai">Huangpu District, Shanghai</a>.<sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Xiaohongshu&action=edit&section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Xiaohongshu was founded by <a href="/w/index.php?title=Miranda_Qu&action=edit&redlink=1" class="new" title="Miranda Qu (page does not exist)">Miranda Qu</a> and <a href="/w/index.php?title=Charlwin_Mao&action=edit&redlink=1" class="new" title="Charlwin Mao (page does not exist)">Charlwin Mao</a> in 2013 as an online tour guide for Chinese shoppers, providing a platform for users to review products and share their shopping experiences with the community. In October 2014, the founders started focusing on connecting Chinese consumers with global retailers and established its own cross-border e-commerce platform, where Chinese consumers could buy products from overseas and order directly.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (November 2024)">citation needed</span></a></i>]</sup> </p><p>In 2015, Xiaohongshu set up its warehouses in <a href="/wiki/Shenzhen" title="Shenzhen">Shenzhen, Guangdong</a> and <a href="/wiki/Zhengzhou" title="Zhengzhou">Zhengzhou, Henan</a>.<sup id="cite_ref-18" class="reference"><a href="#cite_note-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> </p><p>By May 2017 Xiaohongshu had over 50 million users and earned nearly CN<a href="/wiki/Chinese_Yuan" class="mw-redirect" title="Chinese Yuan">¥</a>10 billion, making it one of the world's largest community e-commerce platforms. That month, Xiaohongshu's international logistics system REDelivery went into service.<sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> On 6 June that year, Xiaohongshu held a shopping festival to celebrate its fourth anniversary, which saw the sales revenue exceed CN¥ 100 million in 2 hours, while the app ranked in first place in the iOS <a href="/wiki/App_Store_(Apple)" title="App Store (Apple)">App Store</a> under the "Shopping" category that day.<sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup> </p><p>In June 2018, the <a href="/wiki/Alibaba_Group" title="Alibaba Group">Alibaba Group</a> and <a href="/wiki/Tencent" title="Tencent">Tencent</a> invested US$300 million in Xiaohongshu, with a valuation of US$3 billion.<sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> </p><p>In 2018, Xiaohongshu became an internationalized platform that attracted many overseas users. However, at the end of that year, Xiaohongshu encountered regulatory problems and its app store shelves were suspended.<sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> </p><p>Due to the platform's early focus on fashion and beauty trends, Xiaohongshu's user base was predominantly female in its early years. 90% of Xiaohongshu users were women, according to a report published in April 2021.<sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:2_24-0" class="reference"><a href="#cite_note-:2-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> The app had attracted affluent <a href="/wiki/Generation_Z" title="Generation Z">Gen Z</a> female users in urban China as an alternative to <a href="/wiki/Instagram" title="Instagram">Instagram</a>, which is blocked in the country.<sup id="cite_ref-25" class="reference"><a href="#cite_note-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> Xiaohongshu subsequently adjusted its corporate strategy to attract more male users to maintain its growth. In 2021, it announced that the platform would promote male user content.<sup id="cite_ref-26" class="reference"><a href="#cite_note-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> </p><p>In 2023, <a href="/wiki/Sequoia_China" class="mw-redirect" title="Sequoia China">Sequoia China</a> bought the Xiaohongshu shares in multiple transactions at a valuation of $14 billion.<sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup> </p><p>According to the <a href="/wiki/Financial_Times" title="Financial Times">Financial Times</a>, Xiaohongshu completed a round of stake sales of existing shares to new and former investors around July 2024 that valued the company at around $17 billion. This round saw participation from prominent venture capital investors, including <a href="/wiki/DST_Global" title="DST Global">DST Global</a>, <a href="/wiki/HongShan" title="HongShan">HongShan</a> (formerly Sequoia China), <a href="/wiki/Hillhouse_Investment" title="Hillhouse Investment">Hillhouse Investment</a>, <a href="/wiki/Boyu_Capital" title="Boyu Capital">Boyu Capital</a>, and <a href="/wiki/CITIC_Capital" title="CITIC Capital">Citic Capital</a>. The platform, which already has significant backing from Chinese tech giants Tencent and Alibaba, achieved profitability in 2023 with a net profit of $500 million on revenues of $3.7 billion.<sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> It generates revenue primarily through advertising, particularly from cosmetics brands. However, it faces challenges as many users purchase recommended items on other platforms such as Taobao and Tmall, limiting Xiaohongshu's direct <a href="/wiki/E-commerce_in_China" title="E-commerce in China">e-commerce</a> potential. Despite having a large user base of over 300 million monthly active users with high engagement, its total revenue remains significantly lower than <a href="/wiki/Douyin" class="mw-redirect" title="Douyin">Douyin</a>'s.<sup id="cite_ref-30" class="reference"><a href="#cite_note-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Content_Community">Content Community</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Xiaohongshu&action=edit&section=2" title="Edit section: Content Community"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Upon its launch, Xiaohongshu's initial focus was to provide overseas shopping advice to people through digital community interaction. Later, Xiaohongshu launched the function of Posting shopping notes in the community to provide customers with more timely shopping information. In 2014, it launched a "welfare service" function for cross-border shopping.<sup id="cite_ref-31" class="reference"><a href="#cite_note-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup> In the past few years, these functions of Xiaohongshu have fueled the creation of new brands; Other brands have also received widespread attention and promotion.<sup id="cite_ref-32" class="reference"><a href="#cite_note-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> In terms of authentic self-management, the app has reached strategic cooperation with a number of domestic and overseas brands such as Australian health care brands Blackmore, Swisse,<sup id="cite_ref-33" class="reference"><a href="#cite_note-33"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup> <a href="/wiki/Marc_Jacobs" title="Marc Jacobs">Marc Jacobs</a>, <a href="/wiki/Sephora" title="Sephora">Sephora</a><sup id="cite_ref-34" class="reference"><a href="#cite_note-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup> and so on. These partnerships ensure that users of the app are buying genuine products. Xiaohongshu has established overseas warehouses in 29 countries around the world, and has built more than 150,000 square meters of <a href="/wiki/Bonded_warehouse" title="Bonded warehouse">bonded warehouses</a> in Zhengzhou, Shenzhen and Ningbo. The app has built REDelivery to provide international logistics services to third-party merchants. <sup id="cite_ref-:02_35-0" class="reference"><a href="#cite_note-:02-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup> In the five months since Xiaohongshu launched its e-commerce model, sales have reached more than 200 million renminbi. As of June 2017, the revenue of Little Red Book was nearly 10 billion yuan.<sup id="cite_ref-:02_35-1" class="reference"><a href="#cite_note-:02-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup> </p><p>Xiaohongshu is an innovative social media platform and e-commerce platform. In addition to users sharing overseas shopping experiences and recommending brand products, it also covers many aspects of daily life. <sup id="cite_ref-36" class="reference"><a href="#cite_note-36"><span class="cite-bracket">[</span>36<span class="cite-bracket">]</span></a></sup> Two of the most common aspects are Lifestyle Tips and Tutorials. The Xiaohongshu content community has a wealth of information on practical lifestyle, daily life tips, health advice, and so on. Users of the platform could find out what they want to know by searching for keywords. Tutorials have received widespread attention in terms of beauty, fashion and cooking. <sup id="cite_ref-37" class="reference"><a href="#cite_note-37"><span class="cite-bracket">[</span>37<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Public_Charity">Public Charity</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Xiaohongshu&action=edit&section=3" title="Edit section: Public Charity"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>On January 31, 2020, the first batch of 200,000 protective masks donated by Xiaohongshu arrived in Wuhan. These materials were handed over to the Wuhan East Lake Hi-Tech Zone Command Center for COVID-19 Control and Prevention for coordinated distribution to hospitals and communities in urgent need. Additionally, Xiaohongshu’s overseas procurement of more than 100,000 medical-grade protective items, including European standard FFP2 medical masks, has also been dispatched to China. </p><p>Xiaohongshu plans to allocate 10 million yuan for COVID-19 assistance, focusing on three main areas: First, the domestic and international procurement of masks, protective clothing, and other epidemic prevention materials to support the hardest-hit areas directly. Second, the establishment of a special psychological assistance fund, in partnership with professional psychological counseling agencies, to provide free counseling for healthcare workers, patients, and citizens affected by the epidemic. Third, Xiaohongshu will match user donations raised from the community “Come on Wuhan” public welfare live events and Spring Festival activities, with funds directed to public welfare and charitable organizations supporting the affected areas.<sup id="cite_ref-38" class="reference"><a href="#cite_note-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup> </p><p>On September 7, 2024, Xiaohongshu Public Welfare announced the establishment of “BCAF-Xiaohongshu non-heritage new” special fund in conjunction with the Beijing Contemporary Art Foundation (BCAF), and set up “Xiaohongshu Rural Workshops” for the featured non-heritage villages, linking the strengths of many parties to help non-heritage workshop leaders and young fashion The Little Red Book Rural Workshop was set up for characteristic non-heritage villages, linking multiple forces to help non-heritage workshop leaders and young fashion designers to realize one-to-one pairing, helping to create new non-heritage products on the ground, and realizing two-way flow of resources and value sharing; through diversified support measures, it empowers characteristic non-heritage villages and craftsmen, activates the endogenous dynamics of rural cultural revitalization, and gives full play to the role of the cultural industry in empowering rural revitalization to assist rural cultural revitalization.<sup id="cite_ref-39" class="reference"><a href="#cite_note-39"><span class="cite-bracket">[</span>39<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Controversies">Controversies</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Xiaohongshu&action=edit&section=4" title="Edit section: Controversies"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In October 2021, Xiaohongshu received criticism for condoning heavily filtered, stylized photographs and perfectly captured imagery that was becoming increasingly common on the platform's feeds. On 17 October 2021, the platform issued a statement on <a href="/wiki/WeChat" title="WeChat">WeChat</a> to acknowledge that there was a problem of travel <a href="/wiki/Influencers" class="mw-redirect" title="Influencers">influencers</a> posting "overly beautified" photos of scenic spots. According to the statement, Xiaohongshu issued an apology and indicated that because "bloggers did not clearly label their works as creative photography, people interpreted them as part of travel guides. Users who visited the locations were disappointed by the differences between their expectations and reality".<sup id="cite_ref-40" class="reference"><a href="#cite_note-40"><span class="cite-bracket">[</span>40<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-41" class="reference"><a href="#cite_note-41"><span class="cite-bracket">[</span>41<span class="cite-bracket">]</span></a></sup> Moreover, Xiaohongshu decided to transfer the IPO from the United States to Hong Kong. According to a Bloomberg report in July, this included requiring all companies holding the data of more than 1 million users to submit a cyber security review, which was one of the reasons for the suspension of Xiaohongshu's listing in the United States.<sup id="cite_ref-42" class="reference"><a href="#cite_note-42"><span class="cite-bracket">[</span>42<span class="cite-bracket">]</span></a></sup> </p><p>In December 2021, in response to loss of public trust towards the authenticity of content hosted on its platform, Xiaohongshu formed a dedicated team to identify and remove fraudulent content. A system that uses algorithms and human checks to block falsified content was also implemented. Since then, the platform has banned 81 brands and merchants, deleted 172,600 fake reviews, and disabled 53,600 accounts, according to the company.<sup id="cite_ref-:1_43-0" class="reference"><a href="#cite_note-:1-43"><span class="cite-bracket">[</span>43<span class="cite-bracket">]</span></a></sup> </p><p>On 19 January 2022, an announcement was made by Xiaohongshu indicating that the company had filed a lawsuit against four companies behind several ghostwriting broker sites in an attempt to restore consumer trust. In an official statement made by Xiaohongshu, the company alleged that the four companies had set up marketplaces for merchants and gig writers to carry out fraudulent practices, including the production of fake reviews and click farming. Xiaohongshu asked for US$1.57 million in compensation for damage to its reputation and the infringement of consumer rights on its platform.<sup id="cite_ref-:1_43-1" class="reference"><a href="#cite_note-:1-43"><span class="cite-bracket">[</span>43<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-44" class="reference"><a href="#cite_note-44"><span class="cite-bracket">[</span>44<span class="cite-bracket">]</span></a></sup> </p><p>On 25 January 2022, reports emerged that Xiaohongshu has received a fine totaling ¥300,000 from local authorities in <a href="/wiki/Shanghai" title="Shanghai">Shanghai</a> for failing to remove content that was deemed harmful to minors. The fine relates to a violation of cybersecurity law that guarantees protection for minors after an earlier media report was made by state broadcaster <a href="/wiki/China_Central_Television" title="China Central Television">China Central Television</a> (CCTV) in December 2021, that it found videos posted on Xiaohongshu showing underage girls in various states of undress, featured in advertisements for underwear brands.<sup id="cite_ref-45" class="reference"><a href="#cite_note-45"><span class="cite-bracket">[</span>45<span class="cite-bracket">]</span></a></sup> </p><p>In December 2022, the government of <a href="/wiki/Taiwan" title="Taiwan">Taiwan</a> banned public sector employees from using Xiaohongshu on official devices due to national security concerns.<sup id="cite_ref-46" class="reference"><a href="#cite_note-46"><span class="cite-bracket">[</span>46<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Xiaohongshu&action=edit&section=5" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist reflist-columns references-column-width reflist-columns-2"> <ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite id="CITEREFWan2022" class="citation web cs1">Wan, Alex (May 16, 2022). <a rel="nofollow" class="external text" href="https://www.forbes.com/sites/forbesagencycouncil/2022/05/16/what-is-red-xiaohongshu-and-how-can-it-unlock-a-new-revenue-stream/?sh=c97cdbb4a61c">"What Is RED (Xiaohongshu) And How Can It Unlock A New Revenue Stream?"</a>. <i><a href="/wiki/Forbes" title="Forbes">Forbes</a></i><span class="reference-accessdate">. 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Retrieved <span class="nowrap">2024-11-14</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.gongyishibao.com&rft.atitle=%E5%B0%8F%E7%BA%A2%E4%B9%A6%E5%85%AC%E7%9B%8A%E8%AE%BE%E7%AB%8B%22%E9%9D%9E%E9%81%97%E4%B8%8A%E6%96%B0%22%E4%B8%93%E9%A1%B9%E6%89%B6%E6%8C%81%E5%9F%BA%E9%87%91+%E5%8A%A9%E5%8A%9B%E4%B9%A1%E6%9D%91%E6%96%87%E5%8C%96%E6%8C%AF%E5%85%B4-%E5%85%AC%E7%9B%8A%E6%97%B6%E6%8A%A5%E7%BD%91&rft_id=http%3A%2F%2Fwww.gongyishibao.com%2Fhtml%2Fgongyizixun%2F2024%2F09%2F28348.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-40"><span class="mw-cite-backlink"><b><a href="#cite_ref-40">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://kr-asia.com/xiaohongshu-faces-crisis-of-trust-over-edited-photos-that-deceive-users">"Xiaohongshu faces crisis of trust over edited photos that 'deceive' users"</a>. <i>KrASIA</i>. 2021-10-20. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220120101620/https://kr-asia.com/xiaohongshu-faces-crisis-of-trust-over-edited-photos-that-deceive-users">Archived</a> from the original on 2022-01-20<span class="reference-accessdate">. Retrieved <span class="nowrap">2022-01-20</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=KrASIA&rft.atitle=Xiaohongshu+faces+crisis+of+trust+over+edited+photos+that+%27deceive%27+users&rft.date=2021-10-20&rft_id=https%3A%2F%2Fkr-asia.com%2Fxiaohongshu-faces-crisis-of-trust-over-edited-photos-that-deceive-users&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-41"><span class="mw-cite-backlink"><b><a href="#cite_ref-41">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREF小红书" class="citation web cs1">小红书. <a rel="nofollow" class="external text" href="http://mp.weixin.qq.com/s?__biz=MzA5NjkzMjc1OA==&mid=2649420942&idx=1&sn=c733c06e6347cffdb8adc31b6244e54d&chksm=88b6d277bfc15b613538d1844a38dc150f8ef3bb3fd2a80af1dd11a03042e2fc37ca10f5cb96#rd">"坚持真诚分享，坚信普通人帮助普通人"</a>. <i>Weixin Official Accounts Platform</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220120100121/https://mp.weixin.qq.com/s?__biz=MzA5NjkzMjc1OA==&mid=2649420942&idx=1&sn=c733c06e6347cffdb8adc31b6244e54d&chksm=88b6d277bfc15b613538d1844a38dc150f8ef3bb3fd2a80af1dd11a03042e2fc37ca10f5cb96#rd">Archived</a> from the original on 2022-01-20<span class="reference-accessdate">. Retrieved <span class="nowrap">2022-01-20</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Weixin+Official+Accounts+Platform&rft.atitle=%E5%9D%9A%E6%8C%81%E7%9C%9F%E8%AF%9A%E5%88%86%E4%BA%AB%EF%BC%8C%E5%9D%9A%E4%BF%A1%E6%99%AE%E9%80%9A%E4%BA%BA%E5%B8%AE%E5%8A%A9%E6%99%AE%E9%80%9A%E4%BA%BA&rft.au=%E5%B0%8F%E7%BA%A2%E4%B9%A6&rft_id=http%3A%2F%2Fmp.weixin.qq.com%2Fs%3F__biz%3DMzA5NjkzMjc1OA%3D%3D%26mid%3D2649420942%26idx%3D1%26sn%3Dc733c06e6347cffdb8adc31b6244e54d%26chksm%3D88b6d277bfc15b613538d1844a38dc150f8ef3bb3fd2a80af1dd11a03042e2fc37ca10f5cb96%23rd&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-42"><span class="mw-cite-backlink"><b><a href="#cite_ref-42">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFFioretti2021" class="citation web cs1">Fioretti, Julia (Oct 11, 2021). <a rel="nofollow" class="external text" href="https://www.bloomberg.com/news/articles/2021-10-11/china-s-little-red-book-said-to-shift-ipo-to-hong-kong-from-u-s">"China's Little Red Book to Shift IPO to Hong Kong From U.S."</a> <i>Bloomberg</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20211205082448/https://www.bloomberg.com/news/articles/2021-10-11/china-s-little-red-book-said-to-shift-ipo-to-hong-kong-from-u-s">Archived</a> from the original on 2021-12-05<span class="reference-accessdate">. Retrieved <span class="nowrap">2021-12-05</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Bloomberg&rft.atitle=China%27s+Little+Red+Book+to+Shift+IPO+to+Hong+Kong+From+U.S.&rft.date=2021-10-11&rft.aulast=Fioretti&rft.aufirst=Julia&rft_id=https%3A%2F%2Fwww.bloomberg.com%2Fnews%2Farticles%2F2021-10-11%2Fchina-s-little-red-book-said-to-shift-ipo-to-hong-kong-from-u-s&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-:1-43"><span class="mw-cite-backlink">^ <a href="#cite_ref-:1_43-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:1_43-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://kr-asia.com/xiaohongshu-sues-ghostwriter-brokers-over-fraudulent-promotional-content">"Xiaohongshu sues ghostwriter brokers over fraudulent promotional content"</a>. <i>KrASIA</i>. 2022-01-20. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220120100119/https://kr-asia.com/xiaohongshu-sues-ghostwriter-brokers-over-fraudulent-promotional-content">Archived</a> from the original on 2022-01-20<span class="reference-accessdate">. Retrieved <span class="nowrap">2022-01-20</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=KrASIA&rft.atitle=Xiaohongshu+sues+ghostwriter+brokers+over+fraudulent+promotional+content&rft.date=2022-01-20&rft_id=https%3A%2F%2Fkr-asia.com%2Fxiaohongshu-sues-ghostwriter-brokers-over-fraudulent-promotional-content&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-44"><span class="mw-cite-backlink"><b><a href="#cite_ref-44">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREF小红书" class="citation web cs1">小红书. <a rel="nofollow" class="external text" href="http://mp.weixin.qq.com/s?__biz=MzA5NjkzMjc1OA==&mid=2649421782&idx=1&sn=f545b327a80bfdda529cae0890a8798b&chksm=88b6d12fbfc15839cfd2c5dc58970c1227d473715c4e0bb82e43d113d1a208385228ec8da729#rd">"小红书起诉微媒通告等4家涉虚假种草通告平台及MCN机构，索赔1000万元"</a>. <i>Weixin Official Accounts Platform</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220120100123/https://mp.weixin.qq.com/s?__biz=MzA5NjkzMjc1OA==&mid=2649421782&idx=1&sn=f545b327a80bfdda529cae0890a8798b&chksm=88b6d12fbfc15839cfd2c5dc58970c1227d473715c4e0bb82e43d113d1a208385228ec8da729#rd">Archived</a> from the original on 2022-01-20<span class="reference-accessdate">. Retrieved <span class="nowrap">2022-01-20</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Weixin+Official+Accounts+Platform&rft.atitle=%E5%B0%8F%E7%BA%A2%E4%B9%A6%E8%B5%B7%E8%AF%89%E5%BE%AE%E5%AA%92%E9%80%9A%E5%91%8A%E7%AD%894%E5%AE%B6%E6%B6%89%E8%99%9A%E5%81%87%E7%A7%8D%E8%8D%89%E9%80%9A%E5%91%8A%E5%B9%B3%E5%8F%B0%E5%8F%8AMCN%E6%9C%BA%E6%9E%84%EF%BC%8C%E7%B4%A2%E8%B5%941000%E4%B8%87%E5%85%83&rft.au=%E5%B0%8F%E7%BA%A2%E4%B9%A6&rft_id=http%3A%2F%2Fmp.weixin.qq.com%2Fs%3F__biz%3DMzA5NjkzMjc1OA%3D%3D%26mid%3D2649421782%26idx%3D1%26sn%3Df545b327a80bfdda529cae0890a8798b%26chksm%3D88b6d12fbfc15839cfd2c5dc58970c1227d473715c4e0bb82e43d113d1a208385228ec8da729%23rd&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-45"><span class="mw-cite-backlink"><b><a href="#cite_ref-45">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://kr-asia.com/authorities-fine-xiaohongshu-rmb-300000-for-failing-to-protect-minors">"Authorities fine Xiaohongshu RMB 300,000 for failing to protect minors"</a>. <i>KrASIA</i>. 2022-01-25. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220125115953/https://kr-asia.com/authorities-fine-xiaohongshu-rmb-300000-for-failing-to-protect-minors">Archived</a> from the original on 2022-01-25<span class="reference-accessdate">. Retrieved <span class="nowrap">2022-01-25</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=KrASIA&rft.atitle=Authorities+fine+Xiaohongshu+RMB+300%2C000+for+failing+to+protect+minors&rft.date=2022-01-25&rft_id=https%3A%2F%2Fkr-asia.com%2Fauthorities-fine-xiaohongshu-rmb-300000-for-failing-to-protect-minors&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-46"><span class="mw-cite-backlink"><b><a href="#cite_ref-46">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFGraham-HarrisonLin2023" class="citation news cs1">Graham-Harrison, Emma; Lin, Chi-Hui (2023-08-13). <a rel="nofollow" class="external text" href="https://www.theguardian.com/world/2023/aug/13/into-brain-and-the-heart-how-china-is-using-apps-to-woo-taiwans-teenagers">"<span class="cs1-kern-left"></span>'Into brain and the heart': how China is using apps to woo Taiwan's teenagers"</a>. <i><a href="/wiki/The_Observer" title="The Observer">The Observer</a></i>. <a href="/wiki/ISSN_(identifier)" class="mw-redirect" title="ISSN (identifier)">ISSN</a> <a rel="nofollow" class="external text" href="https://search.worldcat.org/issn/0029-7712">0029-7712</a><span class="reference-accessdate">. Retrieved <span class="nowrap">2023-08-15</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Observer&rft.atitle=%27Into+brain+and+the+heart%27%3A+how+China+is+using+apps+to+woo+Taiwan%27s+teenagers&rft.date=2023-08-13&rft.issn=0029-7712&rft.aulast=Graham-Harrison&rft.aufirst=Emma&rft.au=Lin%2C+Chi-Hui&rft_id=https%3A%2F%2Fwww.theguardian.com%2Fworld%2F2023%2Faug%2F13%2Finto-brain-and-the-heart-how-china-is-using-apps-to-woo-taiwans-teenagers&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> </ol></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Xiaohongshu&action=edit&section=6" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><span 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.navbar{display:inline;font-size:88%;font-weight:normal}.mw-parser-output .navbar-collapse{float:left;text-align:left}.mw-parser-output .navbar-boxtext{word-spacing:0}.mw-parser-output .navbar ul{display:inline-block;white-space:nowrap;line-height:inherit}.mw-parser-output .navbar-brackets::before{margin-right:-0.125em;content:"[ "}.mw-parser-output .navbar-brackets::after{margin-left:-0.125em;content:" ]"}.mw-parser-output .navbar li{word-spacing:-0.125em}.mw-parser-output .navbar a>span,.mw-parser-output .navbar a>abbr{text-decoration:inherit}.mw-parser-output .navbar-mini abbr{font-variant:small-caps;border-bottom:none;text-decoration:none;cursor:inherit}.mw-parser-output .navbar-ct-full{font-size:114%;margin:0 7em}.mw-parser-output .navbar-ct-mini{font-size:114%;margin:0 4em}html.skin-theme-clientpref-night .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}}@media print{.mw-parser-output .navbar{display:none!important}}</style><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:TikTok_navbox" title="Template:TikTok navbox"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:TikTok_navbox" title="Template talk:TikTok navbox"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:TikTok_navbox" title="Special:EditPage/Template:TikTok navbox"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="TikTok" style="font-size:114%;margin:0 4em"><a href="/wiki/TikTok" title="TikTok">TikTok</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">People</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Current</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Shou_Zi_Chew" title="Shou Zi Chew">Shou Zi Chew</a> (CEO)</li> <li><a href="/wiki/Kelly_Zhang" title="Kelly Zhang">Kelly Zhang</a> (COO)</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Former</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Zhang_Yiming" title="Zhang Yiming">Zhang Yiming</a> (creator)</li> <li><a href="/wiki/Mike_Godwin" title="Mike Godwin">Mike Godwin</a></li> <li><a href="/wiki/Kevin_A._Mayer" title="Kevin A. Mayer">Kevin A. Mayer</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Culture</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Cultural_impact_of_TikTok" title="Cultural impact of TikTok">Cultural impact of TikTok</a></li> <li><a href="/wiki/BookTok" title="BookTok">BookTok</a></li> <li><a href="/wiki/E-kid" title="E-kid">E-kid</a></li> <li><a href="/wiki/TikTok_food_trends" title="TikTok food trends">Food trends</a></li> <li><a href="/wiki/Libs_of_TikTok" title="Libs of TikTok">Libs of TikTok</a></li> <li><a href="/wiki/List_of_most-followed_TikTok_accounts" title="List of most-followed TikTok accounts">Most-followed accounts</a></li> <li><a href="/wiki/Soft_girl" title="Soft girl">Soft girl</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Criticism</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">General</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Censorship_by_TikTok" title="Censorship by TikTok">Censorship by TikTok</a></li> <li><a href="/wiki/Censorship_of_TikTok" title="Censorship of TikTok">Censorship of TikTok</a></li> <li><a href="/wiki/Lawsuits_involving_TikTok" title="Lawsuits involving TikTok">Lawsuits involving TikTok</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Restrictions_on_TikTok_in_the_United_States" title="Restrictions on TikTok in the United States">Restrictions in<br />the United States</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Donald_Trump%E2%80%93TikTok_controversy" title="Donald Trump–TikTok controversy">Donald Trump–TikTok controversy</a> <ul><li><i><a href="/wiki/TikTok_v._Trump" title="TikTok v. Trump">TikTok v. Trump</a></i></li></ul></li> <li><a href="/wiki/No_TikTok_on_Government_Devices_Act" title="No TikTok on Government Devices Act">No TikTok on Government Devices Act</a></li> <li><a href="/wiki/RESTRICT_Act" title="RESTRICT Act">RESTRICT Act</a></li> <li><a href="/wiki/Protecting_Americans_from_Foreign_Adversary_Controlled_Applications_Act" title="Protecting Americans from Foreign Adversary Controlled Applications Act">Protecting Americans from Foreign Adversary Controlled Applications Act</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Events</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Bud_Light_boycott" title="Bud Light boycott">Bud Light boycott</a></li> <li><a href="/wiki/Killing_of_Paul_Schmidt" title="Killing of Paul Schmidt">Killing of Paul Schmidt</a></li> <li><a href="/wiki/TikTok_Awards_Night" title="TikTok Awards Night">TikTok Awards Night</a></li> <li><a href="/wiki/TikTok-a-Thon_for_Trans_Healthcare" title="TikTok-a-Thon for Trans Healthcare">TikTok-a-Thon for Trans Healthcare</a></li> <li><a href="/wiki/YouTubers_vs._TikTokers" title="YouTubers vs. TikTokers">YouTubers vs. TikTokers</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/2023_United_Kingdom_pupil_protests" title="2023 United Kingdom pupil protests">2023 United Kingdom pupil protests</a></li> <li><a href="/wiki/ByteDance" title="ByteDance">ByteDance</a></li> <li><a href="/wiki/Musical.ly" title="Musical.ly">Musical.ly</a></li> <li><a href="/wiki/SoundOn" title="SoundOn">SoundOn</a></li> <li><a class="mw-selflink selflink">Xiaohongshu</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="2"><div> <ul><li><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/31px-Symbol_category_class.svg.png 2x" data-file-width="180" data-file-height="185" /></span></span> <a href="/wiki/Category:TikTok" title="Category:TikTok">Category</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="Social_networking_services" style="padding:3px"><table class="nowraplinks mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Social_networking_services" title="Template:Social networking services"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Social_networking_services" title="Template talk:Social networking services"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Social_networking_services" title="Special:EditPage/Template:Social networking services"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Social_networking_services" style="font-size:114%;margin:0 4em"><a href="/wiki/Social_networking_service" title="Social networking service">Social networking services</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/List_of_social_networking_services" title="List of social networking services">Personal</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/23snaps" title="23snaps">23snaps</a></li> <li><a href="/wiki/Amikumu" title="Amikumu">Amikumu</a></li> <li><a href="/wiki/Anobii" title="Anobii">anobii</a></li> <li><a href="/wiki/Are.na" title="Are.na">Are.na</a></li> <li><a href="/wiki/Ask.fm" title="Ask.fm">Ask.fm</a></li> <li><a href="/wiki/Badoo" title="Badoo">Badoo</a></li> <li><a href="/wiki/BeReal" title="BeReal">BeReal</a></li> <li><a href="/wiki/Bluesky" title="Bluesky">Bluesky</a></li> <li><a href="/wiki/Bondee" title="Bondee">Bondee</a></li> <li><a href="/wiki/Bumble" title="Bumble">Bumble</a></li> <li><a href="/wiki/Cara_(app)" title="Cara (app)">Cara</a></li> <li><a href="/wiki/Clubhouse_(app)" title="Clubhouse (app)">Clubhouse</a></li> <li><a href="/wiki/Cohost" title="Cohost">Cohost</a></li> <li><a href="/wiki/Convoz" title="Convoz">Convoz</a></li> <li><a href="/wiki/Cyworld" title="Cyworld">Cyworld</a></li> <li><a href="/wiki/Diaspora_(social_network)" title="Diaspora (social network)">Diaspora</a></li> <li><a href="/wiki/Display_(social_network)" title="Display (social network)">display</a></li> <li><a href="/wiki/Douban" title="Douban">Douban</a></li> <li><a href="/wiki/Draugiem.lv" title="Draugiem.lv">Draugiem.lv</a></li> <li><a href="/wiki/Facebook" title="Facebook">Facebook</a></li> <li><a href="/wiki/Foursquare_City_Guide" title="Foursquare City Guide">Foursquare City Guide</a></li> <li><a href="/wiki/Foursquare_Swarm" title="Foursquare Swarm">Foursquare Swarm</a></li> <li><a href="/wiki/Friendica" title="Friendica">Friendica</a></li> <li><a href="/wiki/Gab_(social_network)" title="Gab (social network)">Gab</a></li> <li><a href="/wiki/Gapo" title="Gapo">Gapo</a></li> <li><a href="/wiki/Gas_(app)" title="Gas (app)">Gas</a></li> <li><a href="/wiki/Gettr" title="Gettr">Gettr</a></li> <li><a href="/wiki/GNU_social" title="GNU social">GNU social</a></li> <li><a href="/wiki/Hi5" title="Hi5">Hi5</a></li> <li><a href="/wiki/Hive_Social" title="Hive Social">Hive Social</a></li> <li><a href="/wiki/Huddles_(app)" title="Huddles (app)">Huddles</a></li> <li><a href="/wiki/Idka" title="Idka">Idka</a></li> <li><a href="/wiki/Instagram" title="Instagram">Instagram</a> <ul><li><a href="/wiki/IGTV" title="IGTV">IGTV</a></li></ul></li> <li><a href="/wiki/IRC-Galleria" title="IRC-Galleria">IRC-Galleria</a></li> <li><a href="/wiki/Kuaishou" title="Kuaishou">Kuaishou</a></li> <li><a href="/wiki/Kumu_(social_network)" title="Kumu (social network)">Kumu</a></li> <li><a href="/wiki/Letterboxd" title="Letterboxd">Letterboxd</a></li> <li><a href="/wiki/Likee" title="Likee">Likee</a></li> <li><a href="/wiki/LiveJournal" title="LiveJournal">LiveJournal</a></li> <li><a href="/wiki/Marco_Polo_(app)" title="Marco Polo (app)">Marco Polo</a></li> <li><a href="/wiki/Mastodon_(social_network)" title="Mastodon (social network)">Mastodon</a></li> <li><a href="/wiki/The_Meet_Group" title="The Meet Group">The Meet Group</a></li> <li><a href="/wiki/Meetup" title="Meetup">Meetup</a></li> <li><a href="/wiki/MeWe" title="MeWe">MeWe</a></li> <li><a href="/wiki/Miaopai" title="Miaopai">Miaopai</a></li> <li><a href="/wiki/Micro.blog" title="Micro.blog">micro.blog</a></li> <li><a href="/wiki/Minds_(social_network)" title="Minds (social network)">Minds</a></li> <li><a href="/wiki/Mixi" title="Mixi">Mixi</a></li> <li><a href="/wiki/MX_Player#MX_TakaTak" title="MX Player">MX TakaTak</a></li> <li><a href="/wiki/My_World@Mail.Ru" title="My World@Mail.Ru">My World@Mail.Ru</a></li> <li><a href="/wiki/Myspace" title="Myspace">Myspace</a></li> <li><a href="/wiki/Nextdoor" title="Nextdoor">Nextdoor</a></li> <li><a href="/wiki/Odnoklassniki" title="Odnoklassniki">Odnoklassniki</a></li> <li><a href="/wiki/Parler" title="Parler">Parler</a></li> <li><a href="/wiki/Peach_(social_network)" title="Peach (social network)">Peach</a></li> <li><a href="/wiki/Pinterest" title="Pinterest">Pinterest</a></li> <li><a href="/wiki/Pixnet" title="Pixnet">Pixnet</a></li> <li><a href="/wiki/Pleroma_(software)" title="Pleroma (software)">Pleroma</a></li> <li><a href="/wiki/Plurk" title="Plurk">Plurk</a></li> <li><a href="/wiki/Promo.com" title="Promo.com">Promo.com</a></li> <li><a href="/wiki/Qzone" title="Qzone">Qzone</a></li> <li><a href="/wiki/Readgeek" title="Readgeek">Readgeek</a></li> <li><a href="/wiki/Renren" title="Renren">Renren</a></li> <li><a href="/wiki/ShareChat" title="ShareChat">ShareChat</a></li> <li><a href="/wiki/Snapchat" title="Snapchat">Snapchat</a></li> <li><a href="/wiki/Snow_(app)" title="Snow (app)">SNOW</a></li> <li><a href="/wiki/Spaces_(social_network)" title="Spaces (social network)">Spaces</a></li> <li><a href="/wiki/Tagged_(website)" title="Tagged (website)">Tagged</a></li> <li><a href="/wiki/Tal_Canal" title="Tal Canal">Tal Canal</a></li> <li><a href="/wiki/Threads_(social_network)" title="Threads (social network)">Threads</a></li> <li><a href="/wiki/TikTok" title="TikTok">TikTok</a></li> <li><a href="/wiki/Tinder_(app)" title="Tinder (app)">Tinder</a></li> <li><a href="/wiki/Triller_(app)" title="Triller (app)">Triller</a></li> <li><a href="/wiki/Truth_Social" title="Truth Social">Truth Social</a></li> <li><a href="/wiki/Tuenti" title="Tuenti">Tuenti</a></li> <li><a href="/wiki/Tumblr" title="Tumblr">Tumblr</a></li> <li><a href="/wiki/TV_Time" title="TV Time">TV Time</a></li> <li><a href="/wiki/Twitter" title="Twitter">Twitter</a></li> <li><a href="/wiki/Untappd" title="Untappd">Untappd</a></li> <li><a href="/wiki/Vero_(app)" title="Vero (app)">Vero</a></li> <li><a href="/wiki/VK_(service)" title="VK (service)">VK</a></li> <li><a href="/wiki/Weibo" title="Weibo">Weibo</a></li> <li><a href="/wiki/Whisper_(app)" title="Whisper (app)">Whisper</a></li> <li><a class="mw-selflink selflink">Xiaohongshu</a></li> <li><a href="/wiki/Yik_Yak" title="Yik Yak">Yik Yak</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Professional_network_service" title="Professional network service">Professional</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Academia.edu" title="Academia.edu">Academia.edu</a></li> <li><a href="/wiki/Behance" title="Behance">Behance</a></li> <li><a href="/wiki/Brainly" title="Brainly">Brainly</a></li> <li><a href="/wiki/HCL_Connections" title="HCL Connections">HCL Connections</a></li> <li><a href="/wiki/LinkedIn" title="LinkedIn">LinkedIn</a></li> <li><a href="/wiki/Moodle" title="Moodle">Moodle</a></li> <li><a href="/wiki/ResearchGate" title="ResearchGate">ResearchGate</a></li> <li><a href="/wiki/Solaborate" title="Solaborate">Solaborate</a></li> <li><a href="/wiki/Viadeo" title="Viadeo">Viadeo</a></li> <li><a href="/wiki/XING" title="XING">XING</a></li> <li><a href="/wiki/Yammer" class="mw-redirect" title="Yammer">Yammer</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/List_of_defunct_social_networking_services" title="List of defunct social networking services">Defunct</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/App.net" title="App.net">App.net</a></li> <li><a href="/wiki/AsianAve" title="AsianAve">AsianAve</a></li> <li><a href="/wiki/Avatars_United" title="Avatars United">Avatars United</a></li> <li><a href="/wiki/Bebo" title="Bebo">Bebo</a></li> <li><a href="/wiki/Bolt_(website)" title="Bolt (website)">Bolt</a></li> <li><a href="/wiki/BranchOut" title="BranchOut">BranchOut</a></li> <li><a href="/wiki/Capazoo" title="Capazoo">Capazoo</a></li> <li><a href="/wiki/Cloob" title="Cloob">Cloob</a></li> <li><a href="/wiki/EConozco" title="EConozco">eConozco</a></li> <li><a href="/wiki/Edmodo" title="Edmodo">Edmodo</a></li> <li><a href="/wiki/Ello_(social_network)" title="Ello (social network)">Ello</a></li> <li><a href="/wiki/Emojli" title="Emojli">Emojli</a></li> <li><a href="/wiki/EWorld" title="EWorld">eWorld</a></li> <li><a href="/wiki/Eyegroove" title="Eyegroove">Eyegroove</a></li> <li><a href="/wiki/FitFinder" title="FitFinder">FitFinder</a></li> <li><a href="/wiki/FriendFeed" title="FriendFeed">FriendFeed</a></li> <li><a href="/wiki/Friends_Reunited" title="Friends Reunited">Friends Reunited</a></li> <li><a href="/wiki/Friendster" title="Friendster">Friendster</a></li> <li><a href="/wiki/Google%2B" title="Google+">Google+</a></li> <li><a href="/wiki/Google_Buzz" title="Google Buzz">Google Buzz</a></li> <li><a href="/wiki/Google_Currents_(social_app)" title="Google Currents (social app)">Google Currents</a></li> <li><a href="/wiki/Grono.net" title="Grono.net">Grono.net</a></li> <li><a href="/wiki/Heello" title="Heello">Heello</a></li> <li><a href="/wiki/Hello_(social_network)" title="Hello (social network)">Hello</a></li> <li><a href="/wiki/Highlight_(application)" title="Highlight (application)">Highlight</a></li> <li><a href="/wiki/Houseparty_(app)" title="Houseparty (app)">Houseparty</a></li> <li><a href="/wiki/Hyves" title="Hyves">Hyves</a></li> <li><a href="/wiki/IdeaPlane" title="IdeaPlane">IdeaPlane</a></li> <li><a href="/wiki/ITunes_Ping" title="ITunes Ping">iTunes Ping</a></li> <li><a href="/wiki/IWiW" title="IWiW">iWiW</a></li> <li><a href="/wiki/Jaiku" title="Jaiku">Jaiku</a></li> <li><a href="/wiki/Keek" title="Keek">Keek</a></li> <li><a href="/wiki/Koo_(social_network)" title="Koo (social network)">Koo</a></li> <li><a href="/wiki/Lifeknot" title="Lifeknot">Lifeknot</a></li> <li><a href="/wiki/LunarStorm" title="LunarStorm">LunarStorm</a></li> <li><a href="/wiki/Me2day" title="Me2day">Me2day</a></li> <li><a href="/wiki/Meerkat_(app)" title="Meerkat (app)">Meerkat</a></li> <li><a href="/wiki/Miiverse" title="Miiverse">Miiverse</a></li> <li><a href="/wiki/MixBit" title="MixBit">MixBit</a></li> <li><a href="/wiki/Mobli" title="Mobli">Mobli</a></li> <li><a href="/wiki/Mugshot_(website)" title="Mugshot (website)">Mugshot</a></li> <li><a href="/wiki/Multiply_(website)" title="Multiply (website)">Multiply</a></li> <li><a href="/wiki/Musical.ly" title="Musical.ly">Musical.ly</a></li> <li><a href="/wiki/Natter_(social_network)" title="Natter (social network)">Natter</a></li> <li><a href="/wiki/Netlog" title="Netlog">Netlog</a></li> <li><a href="/wiki/NK.pl" title="NK.pl">NK.pl</a></li> <li><a href="/wiki/Orkut" title="Orkut">Orkut</a></li> <li><a href="/wiki/Path_(social_network)" title="Path (social network)">Path</a></li> <li><a href="/wiki/Periscope_(service)" title="Periscope (service)">Periscope</a></li> <li><a href="/wiki/Pheed" title="Pheed">Pheed</a></li> <li><a href="/wiki/Piczo" title="Piczo">Piczo</a></li> <li><a href="/wiki/PlanetAll" title="PlanetAll">PlanetAll</a></li> <li><a href="/wiki/Posterous" title="Posterous">Posterous</a></li> <li><a href="/wiki/Pownce" title="Pownce">Pownce</a></li> <li><a href="/wiki/Qaiku" title="Qaiku">Qaiku</a></li> <li><a href="/wiki/Sciencescape" class="mw-redirect" title="Sciencescape">Sciencescape</a> (Meta<sup>α</sup>)</li> <li><a href="/wiki/SixDegrees.com" title="SixDegrees.com">SixDegrees.com</a></li> <li><a href="/wiki/Skyrock_(social_network_site)" title="Skyrock (social network site)">Skyrock</a></li> <li><a href="/wiki/So.cl" title="So.cl">So.cl</a></li> <li><a href="/wiki/Spotify_Live" title="Spotify Live">Spotify Live</a></li> <li><a href="/wiki/Spring.me" title="Spring.me">Spring.me</a></li> <li><a href="/wiki/Streetlife_(website)" title="Streetlife (website)">Streetlife</a></li> <li><a href="/wiki/StudiVZ" title="StudiVZ">StudiVZ</a></li> <li><a href="/wiki/Surfbook" title="Surfbook">Surfbook</a></li> <li><a href="/wiki/Talkbits" title="Talkbits">Talkbits</a></li> <li><a href="/wiki/Taringa!" title="Taringa!">Taringa!</a></li> <li><a href="/wiki/Tbh" title="Tbh">tbh</a></li> <li><a href="/wiki/Tea_Party_Community" title="Tea Party Community">Tea Party Community</a></li> <li><a href="/wiki/Third_Voice" title="Third Voice">Third Voice</a></li> <li><a href="/wiki/Tout_(company)" title="Tout (company)">Tout</a></li> <li><a href="/wiki/Tribe.net" title="Tribe.net">tribe.net</a></li> <li><a href="/wiki/Tvtag" title="Tvtag">tvtag</a></li> <li><a href="/wiki/Vine_(service)" title="Vine (service)">Vine</a></li> <li><a href="/wiki/Windows_Live_Spaces" title="Windows Live Spaces">Windows Live Spaces</a></li> <li><a href="/wiki/Wretch_(website)" title="Wretch (website)">Wretch</a></li> <li><a href="/wiki/Xanga" title="Xanga">Xanga</a></li> <li><a href="/wiki/Yahoo_360%C2%B0" title="Yahoo 360°">Yahoo! 360°</a></li> <li><a href="/wiki/Yahoo_Kickstart" title="Yahoo Kickstart">Yahoo! Kickstart</a></li> <li><a href="/wiki/Yahoo_Mash" title="Yahoo Mash">Yahoo! Mash</a></li> <li><a href="/wiki/Yahoo_Meme" title="Yahoo Meme">Yahoo! Meme</a></li> <li><a href="/wiki/Yo_(app)" title="Yo (app)">Yo</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Services</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Comparison_of_social_networking_software" title="Comparison of social networking software">Software comparison</a></li> <li><a href="/wiki/White-label_product" title="White-label product">White-label</a> <ul><li><a href="/wiki/Ning_(website)" title="Ning (website)">Ning</a></li> <li><a href="/wiki/Wall.fm" title="Wall.fm">Wall.fm</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Tools</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Social_network_analysis_software" title="Social network analysis software">Analysis software</a></li> <li><a href="/wiki/Diaspora_(social_network)" title="Diaspora (social network)">Diaspora</a></li> <li><a href="/wiki/Web_2.0_Suicide_Machine" title="Web 2.0 Suicide Machine">Web 2.0 Suicide Machine</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Concepts</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Attention_inequality" title="Attention inequality">Attention inequality</a></li> <li><a href="/wiki/Confessions_page" title="Confessions page">Confessions page</a></li> <li><a href="/wiki/Cybersectarianism" title="Cybersectarianism">Cybersectarianism</a></li> <li><a href="/wiki/Fediverse" title="Fediverse">Fediverse</a></li> <li><a href="/wiki/Online_identity" title="Online identity">Online identity</a></li> <li><a href="/wiki/Small-world_experiment" title="Small-world experiment">Small-world experiment</a></li> <li><a href="/wiki/Small-world_network" title="Small-world network">Small-world network</a></li> <li><a href="/wiki/Social_network" title="Social network">Social network</a></li> <li><a href="/wiki/Thirst_trap" title="Thirst trap">Thirst trap</a></li> <li><a href="/wiki/User_profile" title="User profile">User profile</a></li> <li><a href="/wiki/Virtual_community" title="Virtual community">Virtual community</a> <ul><li><a href="/wiki/List_of_virtual_communities_with_more_than_1_million_users" title="List of virtual communities with more than 1 million users">list</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Applications</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Hospitality_exchange_service" title="Hospitality exchange service">Hospitality exchange service</a></li> <li><a href="/wiki/Mobile_social_network" title="Mobile social network">Mobile</a></li> <li><a href="/wiki/Online_dating" title="Online dating">Online dating</a> <ul><li><a href="/wiki/Comparison_of_online_dating_services" title="Comparison of online dating services">comparison</a></li></ul></li> <li><a href="/wiki/Social_network_advertising" title="Social network advertising">Social network advertising</a></li> <li><a href="/wiki/Social_network_hosting_service" title="Social network hosting service">Social network hosting service</a></li> <li><a href="/wiki/Social_profiling" title="Social profiling">Social profiling</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/User_interface" title="User interface">User interface</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Activity_stream" title="Activity stream">Activity stream</a></li> <li><a href="/wiki/Brand_page" title="Brand page">Brand page</a></li> <li><a href="/wiki/Group_(online_social_networking)" title="Group (online social networking)">Groups</a></li> <li><a href="/wiki/Hashtag" title="Hashtag">Hashtag</a></li> <li><a href="/wiki/Like_button" title="Like button">Like button</a></li> <li><a href="/wiki/Online_petition" title="Online petition">Online petitions</a></li> <li><a href="/wiki/Open-access_poll" title="Open-access poll">Polling</a></li> <li><a href="/wiki/Reblogging" title="Reblogging">Reblogging</a></li> <li><a href="/wiki/Story_(social_media)" title="Story (social media)">Story</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Implications</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Issues_relating_to_social_networking_services" title="Issues relating to social networking services">Issues</a></li> <li><a href="/wiki/Privacy_concerns_with_social_networking_services" title="Privacy concerns with social networking services">Privacy concerns</a></li> <li><a href="/wiki/Problematic_social_media_use" title="Problematic social media use">Problematic social media use</a></li> <li><a href="/wiki/Use_of_social_network_websites_in_investigations" title="Use of social network websites in investigations">Use in investigations</a></li> <li><a href="/wiki/Social_media_use_in_politics" title="Social media use in politics">Use in politics</a></li> <li><a href="/wiki/Gender_differences_in_social_network_service_use" title="Gender differences in social network service use">User gender differences</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Protocols</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/ActivityPub" title="ActivityPub">ActivityPub</a></li> <li><a href="/wiki/AT_Protocol" title="AT Protocol">AT Protocol</a></li> <li><a href="/wiki/Decentralized_Social_Networking_Protocol" class="mw-redirect" title="Decentralized Social Networking Protocol">Decentralized Social Networking Protocol</a></li> <li><a href="/wiki/Distributed_Social_Networking_Protocol" title="Distributed Social Networking Protocol">Distributed Social Networking Protocol</a> (defunct)</li> <li><a href="/wiki/Micropub_(protocol)" title="Micropub (protocol)">Micropub</a></li> <li><a href="/wiki/Nostr" title="Nostr">Nostr</a></li> <li><a href="/wiki/OpenSocial" title="OpenSocial">OpenSocial</a> (defunct)</li> <li><a href="/wiki/OStatus" title="OStatus">OStatus</a></li> <li><a href="/wiki/Pump.io" title="Pump.io">Pump.io</a></li> <li><a href="/wiki/XMPP" title="XMPP">XMPP</a></li></ul> </div></td></tr></tbody></table></div>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; 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