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Review the information below for assistance if you do not believe that you have done anything wrong.<div class="paragraphbreak" style="margin-top:0.5em"></div> <p>The IP address or range 8.222.128.0/17 has been <a href="/wiki/Wikipedia:Blocking_policy" title="Wikipedia:Blocking policy">blocked</a> by <a href="/wiki/User:L235" title="User:L235">‪L235‬</a> for the following reason(s): </p> <div style="padding:10px; background:var(--background-color-base, white); color:inherit; border:1px #666 solid;"> <div class="user-block colocation-webhost" style="margin-bottom: 0.5em; background-color: #ffefd5; border: 1px solid #AAA; padding: 0.7em;"> <figure class="mw-halign-left" typeof="mw:File"><span><img src="//upload.wikimedia.org/wikipedia/commons/thumb/5/53/Server-multiple.svg/40px-Server-multiple.svg.png" decoding="async" width="40" height="57" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/5/53/Server-multiple.svg/60px-Server-multiple.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/5/53/Server-multiple.svg/80px-Server-multiple.svg.png 2x" data-file-width="744" data-file-height="1052" /></span><figcaption></figcaption></figure><b>The <a href="/wiki/IP_address" title="IP address">IP address</a> that you are currently using has been blocked because it is believed to be a <a href="/wiki/Web_hosting_service" title="Web hosting service">web host provider</a> or <a href="/wiki/Colocation_centre" title="Colocation centre">colocation provider</a>.</b> To prevent abuse, <a href="/wiki/Wikipedia:Open_proxies" title="Wikipedia:Open proxies">web hosts and colocation providers may be blocked</a> from editing Wikipedia. <div style="border-top: 1px solid #AAA; clear: both">You will not be able to edit Wikipedia using a web host or colocation provider because it hides your IP address, much like a <a href="/wiki/Wikipedia:Open_proxies" title="Wikipedia:Open proxies">proxy</a> or <a href="/wiki/Virtual_private_network" title="Virtual private network">VPN</a>. <p><b>We recommend that you attempt to use another connection to edit.</b> For example, if you use a proxy or VPN to connect to the internet, turn it off when editing Wikipedia. If you edit using a mobile connection, try using a Wi-Fi connection, and vice versa. If you are using a corporate internet connection, switch to a different Wi-Fi network. If you have a Wikipedia account, please log in. </p><p>If you do not have any other way to edit Wikipedia, you will need to <a href="/wiki/Wikipedia:IP_block_exemption#Requesting_and_granting_exemption" title="Wikipedia:IP block exemption">request an IP block exemption</a>. </p> <style data-mw-deduplicate="TemplateStyles:r1214851843">.mw-parser-output .hidden-begin{box-sizing:border-box;width:100%;padding:5px;border:none;font-size:95%}.mw-parser-output .hidden-title{font-weight:bold;line-height:1.6;text-align:left}.mw-parser-output .hidden-content{text-align:left}@media all and (max-width:500px){.mw-parser-output .hidden-begin{width:auto!important;clear:none!important;float:none!important}}</style><div class="hidden-begin mw-collapsible mw-collapsed" style=""><div class="hidden-title skin-nightmode-reset-color" style="text-align:center;">How to appeal if you are confident that your connection does not use a colocation provider's IP address:</div><div class="hidden-content mw-collapsible-content" style=""> If you are confident that you are not using a web host, you may <a href="/wiki/Wikipedia:Appealing_a_block" title="Wikipedia:Appealing a block">appeal this block</a> by adding the following text on your <a href="/wiki/Help:Talk_pages" title="Help:Talk pages">talk page</a>: <code>{{<a href="/wiki/Template:Unblock" title="Template:Unblock">unblock</a>|reason=Caught by a colocation web host block but this host or IP is not a web host. My IP address is _______. <i>Place any further information here.</i> ~~~~}}</code>. <b>You must fill in the blank with your IP address for this block to be investigated.</b> Your IP address can be determined <span class="plainlinks"><b><a class="external text" href="https://en.wikipedia.org/wiki/Wikipedia:Get_my_IP_address?withJS=MediaWiki:Get-my-ip.js">here</a></b></span>. Alternatively, if you wish to keep your IP address private you can use the <a href="/wiki/Wikipedia:Unblock_Ticket_Request_System" title="Wikipedia:Unblock Ticket Request System">unblock ticket request system</a>. There are several reasons you might be editing using the IP address of a web host or colocation provider (such as if you are using VPN software or a business network); please use this method of appeal only if you think your IP address is in fact not a web host or colocation provider.</div></div> <p><span class="sysop-show" style="font-size: 85%;"><span style="border:#707070 solid 1px;background-color:#ffe0e0;padding:2px"><b>Administrators:</b></span> The <a href="/wiki/Wikipedia:IP_block_exemption" title="Wikipedia:IP block exemption">IP block exemption</a> user right should only be applied to allow users to edit using web host in exceptional circumstances, and requests should usually be directed to the functionaries team via email. If you intend to give the IPBE user right, a <a href="/wiki/Wikipedia:CheckUser" title="Wikipedia:CheckUser">CheckUser</a> needs to take a look at the account. This can be requested most easily at <a href="/wiki/Wikipedia:SPI#Quick_CheckUser_requests" class="mw-redirect" title="Wikipedia:SPI">SPI Quick Checkuser Requests</a>. <b>Unblocking</b> an IP or IP range with this template <b>is highly discouraged</b> without at least contacting the blocking administrator.</span> </p> </div></div> </div> <p>This block will expire on 18:23, 24 August 2026. Your current IP address is 8.222.208.146. </p> <div class="paragraphbreak" style="margin-top:0.5em"></div><div style="font-size: 16px;"> <p>Even when blocked, you will <i>usually</i> still be able to edit your <a href="/wiki/Special:MyTalk" title="Special:MyTalk">user talk page</a>, as well as <a href="/wiki/Wikipedia:Emailing_users" title="Wikipedia:Emailing users">email</a> administrators and other editors. </p> </div> <div class="paragraphbreak" style="margin-top:0.5em"></div><div style="font-size: 16px;"> <p>For information on how to proceed, please read the <b><a href="/wiki/Wikipedia:Appealing_a_block#Common_questions" title="Wikipedia:Appealing a block">FAQ for blocked users</a></b> and the <a href="/wiki/Wikipedia:Appealing_a_block" title="Wikipedia:Appealing a block">guideline on block appeals</a>. The <a href="/wiki/Wikipedia:Guide_to_appealing_blocks" title="Wikipedia:Guide to appealing blocks">guide to appealing blocks</a> may also be helpful. </p> </div> <p>Other useful links: <a href="/wiki/Wikipedia:Blocking_policy" title="Wikipedia:Blocking policy">Blocking policy</a> · <a href="/wiki/Help:I_have_been_blocked" title="Help:I have been blocked">Help:I have been blocked</a> </p> </div></li><li class="mw-permissionerror-globalblocking-blockedtext-range"> <div id="mw-blocked-text" style="border: 1px solid #AAA; background-color: var(--background-color-warning-subtle, ivory); color: inherit; padding: 1.5em; width: 100%; box-sizing: border-box;"> <div style="text-align: center;"><span style="font-size: 26px;"><span typeof="mw:File"><a href="/wiki/File:Stop_hand_nuvola.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/f/f1/Stop_hand_nuvola.svg/50px-Stop_hand_nuvola.svg.png" decoding="async" width="50" height="50" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/f/f1/Stop_hand_nuvola.svg/75px-Stop_hand_nuvola.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/f/f1/Stop_hand_nuvola.svg/100px-Stop_hand_nuvola.svg.png 2x" data-file-width="240" data-file-height="240" /></a></span><b> This IP address range has been <a href="https://meta.wikimedia.org/wiki/Global_blocks" class="extiw" title="m:Global blocks">globally blocked</a>.</b></span><br /><span style="font-size: 18px;">This does not affect your ability to <i>read</i> Wikipedia pages.</span></div><div class="paragraphbreak" style="margin-top:0.5em"></div><b>Most people who see this message have done nothing wrong.</b> Some kinds of blocks restrict editing from specific service providers or telecom companies in response to recent abuse or vandalism, and can sometimes affect other users who are unrelated to that abuse. Review the information below for assistance if you do not believe that you have done anything wrong.<div class="paragraphbreak" style="margin-top:0.5em"></div><div class="paragraphbreak" style="margin-top:0.5em"></div> <p>This block affects editing on all Wikimedia wikis. </p><p>The IP address or range 8.222.128.0/17 has been globally <a href="/wiki/Wikipedia:Blocking_policy" title="Wikipedia:Blocking policy">blocked</a> by <a href="/wiki/User:Jon_Kolbert" title="User:Jon Kolbert">‪Jon Kolbert‬</a> for the following reason(s): </p> <div style="padding:10px; background:var(--background-color-base, white); color:inherit; border:1px #666 solid;"> <p><a href="https://meta.wikimedia.org/wiki/Special:MyLanguage/NOP" class="extiw" title="m:Special:MyLanguage/NOP">Open proxy/Webhost</a>: See the <a href="https://meta.wikimedia.org/wiki/WM:OP/H" class="extiw" title="m:WM:OP/H">help page</a> if you are affected </p> </div> <p>This block will expire on 15:12, 27 August 2028. 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You could also send an email to the <a href="https://meta.wikimedia.org/wiki/Special:MyLanguage/Stewards" class="extiw" title="m:Special:MyLanguage/Stewards">stewards</a> <a href="https://meta.wikimedia.org/wiki/Special:MyLanguage/VRT" class="extiw" title="m:Special:MyLanguage/VRT">VRT</a> queue at <kbd>stewards@wikimedia.org</kbd> including all above details. </p> </div> <p>Other useful links: <a href="https://meta.wikimedia.org/wiki/Global_blocks" class="extiw" title="m:Global blocks">Global blocks</a> · <a href="/wiki/Help:I_have_been_blocked" title="Help:I have been blocked">Help:I have been blocked</a> </p> </div></li></ul><hr /> <div id="viewsourcetext">You can view and copy the source of this page:</div><textarea readonly="" accesskey="," id="wpTextbox1" cols="80" rows="25" style="" class="mw-editfont-monospace" lang="en" dir="ltr" name="wpTextbox1">{{Short description|Chinese social media and e-commerce platform}}{{about|the social media platform|the book of quotations by Mao Zedong|Quotations from Chairman Mao Tse-tung{{!}}''Quotations from Chairman Mao Tse-tung''}}{{Infobox company | name = REDnote | founder = Miranda Qu Fang & Charlwin Mao Wenchao | founded = June 2013 | website = {{Official URL}} | hq_location_city = [[Shanghai]], China | logo = XiaohongshuLOGO.svg | logo_size = 128px | products = REDnote (Xiaohongshu) | owner = Xingyin Information Technology (Shanghai) Co Ltd | type = Social Networking & E-commerce | image = | image_caption = }} {{Chinese | order = st | s = 小红书 | t = 小紅書 | p = xiǎohóngshū | gr = sheauhorngshu | w = {{Tone superscript|hsiao3-hung2-shu1}} | l = little red book }} '''Xiaohongshu''' ({{zh|s=小红书|p=xiǎohóngshū|l=little red book}}; also known as '''RED''',<ref>{{Cite web |last=Wan |first=Alex |date=May 16, 2022 |title=What Is RED (Xiaohongshu) And How Can It Unlock A New Revenue Stream? |url=https://www.forbes.com/sites/forbesagencycouncil/2022/05/16/what-is-red-xiaohongshu-and-how-can-it-unlock-a-new-revenue-stream/?sh=c97cdbb4a61c |access-date=29 April 2024 |website=[[Forbes]]}}</ref><ref>{{Cite web |date=6 June 2023 |title=RED (Xiaohongshu) – the most powerful Chinese app you cannot ignore |url=https://www.cbbc.org/events/red-xiaohongshu-most-powerful-chinese-app-you-cannot-ignore |access-date=29 April 2024 |website=[[China–Britain Business Council]]}}</ref> '''REDnote''',<ref>{{cite web |title=REDnote—小红书国际版 - Apps on Google Play |url=https://play.google.com/store/apps/details?id=com.xingin.xhs&hl=en_US&gl=US |website=Google Play Store |access-date=20 September 2024}}</ref> or more commonly known as '''xhs'''<ref>{{Cite web |title=Chinese Little Red Book {{!}} XHS Marketing Strategies {{!}} Comms8 |url=https://www.comms8.com/little-red-book-marketing |access-date=2024-10-04 |website=Comms8 - Cross-Border Marketing Agency |language=en-GB}}</ref><ref>{{Cite web |last=Gao |first=Coco |date=2024-08-27 |title=XiaoHongShu (RED): China's Rising Social Platform – Impact, User Demographics and Marketing Solutions |url=https://www.theegg.com/social/china/xiaohongshu-red-chinas-rising-social-platform-impact-user-demographics-and-marketing-solutions/ |access-date=2024-10-04 |website=The Egg |language=en-US}}</ref>) is a social media and [[E-commerce in China|e-commerce]] platform. In the Xiaohongshu community, information is presented in a Pinterest-style layout, but combined with video and live streaming features, and users can also share product reviews and text descriptions of travel destinations.<ref>{{Cite web |title=Ecommerce Solutions & Platform Setup in China {{!}} Hongda Service |url=https://www.hongdaservice.com/china-ecommerce |access-date=2024-11-07 |website=www.hongdaservice.com |language=en}}</ref> It has been described as {{em|China's answer to [[Instagram]]}},<ref>{{Cite web|date=2021-10-18|title=China's answer to Instagram is sorry for over-filtered images|url=https://www.scmp.com/tech/tech-trends/article/3152737/chinas-answer-instagram-apologises-upsetting-tourists-heavily|access-date=2022-01-20|website=South China Morning Post|language=en|archive-date=2022-01-03|archive-url=https://web.archive.org/web/20220103101613/https://www.scmp.com/tech/tech-trends/article/3152737/chinas-answer-instagram-apologises-upsetting-tourists-heavily|url-status=live}}</ref> and simply as {{em|Chinese Instagram}}.<ref>{{Cite web |last=Tang |first=Shiyi |date=2022-03-03 |title=How to Grow Your Business in Xiaohongshu - GPI Translations Blog |url=https://www.globalizationpartners.com/2022/03/03/how-to-grow-your-business-in-xiaohongshu/ |access-date=2023-07-07 |website=Globalization Partners International |language=en-US}}</ref><ref>{{Cite web |last=Perik |first=Nina |date=2022-09-13 |title=Little Red Book Marketing — How to Advertise on the "Chinese Instagram"? |url=https://maf.ad/en/little-red-book-marketing-chinese-instagram/ |access-date=2023-07-07 |website=MAF |language=en-US}}</ref> 70% of the platform users are reportedly born after 1990,<ref name=":0">{{Cite book|url=https://www.ipsos.com/sites/default/files/ct/publication/documents/2020-08/2020xiaohongshunianzhongmeizhuangdongchabaogao.pdf|title=益普索 x 小红书 {{!}} 2020小红书年中美妆洞察报告|publisher=Ipsos (益普索)|year=2020|language=Simplified Chinese|access-date=2022-01-20|archive-date=2022-01-20|archive-url=https://web.archive.org/web/20220120100127/https://www.ipsos.com/sites/default/files/ct/publication/documents/2020-08/2020xiaohongshunianzhongmeizhuangdongchabaogao.pdf|url-status=live}}</ref><ref>{{cite news|last1=Wei|first1=Daniela|last2=Banjo|first2=Shelly|date=24 April 2019|title=The Future of Shopping Is Already Happening in China: China's Gen Z Skips the Stores and Shops on Social Media|work=[[Bloomberg L.P.|Bloomberg]]|url=https://www.bloomberg.com/news/articles/2019-04-24/china-s-gen-z-skips-the-stores-and-shops-on-social-media|access-date=11 May 2019|archive-date=8 May 2019|archive-url=https://web.archive.org/web/20190508142505/https://www.bloomberg.com/news/articles/2019-04-24/china-s-gen-z-skips-the-stores-and-shops-on-social-media|url-status=live}}{{subscription required}}</ref><ref>{{Cite web|title=小红书_标记我的生活|url=https://www.xiaohongshu.com/protocols/about|access-date=2020-01-17|website=www.xiaohongshu.com|archive-date=2020-02-01|archive-url=https://web.archive.org/web/20200201071958/http://www.xiaohongshu.com/protocols/about|url-status=live}}</ref> and nearly 70% of them are female.<ref name=":0"/> The app allows users and [[influencers]] to post, discover and share product reviews, most frequently related to beauty and health.<ref>{{Cite news|date=10 June 2018|title=Xiaohongshu (Little Red Book) is fostering e-commerce via word of mouth - WalktheChat|language=en-US|work=WalktheChat|url=https://walkthechat.com/xiaohongshu-little-red-book-fostering-e-commerce-via-word-mouth/|access-date=26 October 2018|archive-date=26 October 2018|archive-url=https://web.archive.org/web/20181026182710/https://walkthechat.com/xiaohongshu-little-red-book-fostering-e-commerce-via-word-mouth/|url-status=live}}</ref> Xiaohongshu has its own influencer company called "[https://pgy.xiaohongshu.com/ pú gōng yīng]", which gives influencers the opportunity to participate in paid sponsorships.<ref>{{Cite web |last=Shu |first=Xiao Hong |title=小红书蒲公英 |url=https://pgy.xiaohongshu.com/ |access-date=2024-08-23 |website=pgy.xiaohongshu.com}}</ref> Users can blog on Xiaohongshu, covering various subjects such as beauty, fashion, food, travel, entertainment, fitness, parenting and more. The social feature of&nbsp;Xiaohongshu is to discover new brands.<ref>{{Cite web |date=2024-05-12 |title=2024 Little Red Book (Xiaohongshu) Marketing – A Complete Guide |url=https://walkthechat.com/xiaohongshu-little-red-book-fostering-e-commerce-via-word-mouth/ |access-date=2024-11-07 |website=WalkTheChat |language=en-US}}</ref> The platform also includes an in-app shopping interface for users to browse, search, and purchase products.<ref>{{Cite web |title=What is XiaoHongShu 小红书 and How to Use It|language=en |url=https://www.fca.edu.sg/blog/what-is-xiao-hong-shu-how-to-use-xiaohongshu/ |access-date=2023-08-22 |publisher=FirstCom Academy }}</ref> Xiaohongshu's headquarters are in [[Huangpu District, Shanghai]].<ref>{{cite web|url=https://www.xiaohongshu.com/|title=Home|publisher=Xiaohongshu|accessdate=2022-04-22|quote=地址：上海市黄浦区马当路388号C座 }}</ref> == History == Xiaohongshu was founded by [[Miranda Qu]] and [[Charlwin Mao]] in 2013 as an online tour guide for Chinese shoppers, providing a platform for users to review products and share their shopping experiences with the community. In October 2014, the founders started focusing on connecting Chinese consumers with global retailers and established its own cross-border e-commerce platform, where Chinese consumers could buy products from overseas and order directly.{{cn|date=November 2024}} In 2015, Xiaohongshu set up its warehouses in [[Shenzhen|Shenzhen, Guangdong]] and [[Zhengzhou|Zhengzhou, Henan]].<ref>{{Cite news|url=https://www.sramanamitra.com/2016/08/19/billion-dollar-unicorns-xiaohongshu-leverages-social-commerce-to-join-the-club/|title=Billion Dollar Unicorns: Xiaohongshu Leverages Social Commerce to Join the Club|date=19 June 2018|work=[[Sramana Mitra]]|access-date=26 October 2018|language=en-US|archive-date=22 June 2018|archive-url=https://web.archive.org/web/20180622220950/https://www.sramanamitra.com/2016/08/19/billion-dollar-unicorns-xiaohongshu-leverages-social-commerce-to-join-the-club/|url-status=live}}</ref> By May 2017 Xiaohongshu had over 50 million users and earned nearly CN[[Chinese Yuan|¥]]10 billion, making it one of the world's largest community e-commerce platforms. That month, Xiaohongshu's international logistics system REDelivery went into service.<ref>{{cite news |last1=Sentance |first1=Rebecca |title=Xiaohongshu: How a Chinese ecommerce app built a thriving community around UGC |url=https://econsultancy.com/xiaohongshu-chinese-ecommerce-app-community/ |access-date=23 February 2019 |work=EConsultancy |date=23 October 2018 |language=en |archive-date=26 October 2018 |archive-url=https://web.archive.org/web/20181026143204/https://econsultancy.com/xiaohongshu-chinese-ecommerce-app-community/ |url-status=live }}</ref> On 6 June that year, Xiaohongshu held a shopping festival to celebrate its fourth anniversary, which saw the sales revenue exceed CN¥ 100 million in 2 hours, while the app ranked in first place in the iOS [[App Store (Apple) |App Store]] under the "Shopping" category that day.<ref>{{Cite news|url=https://thenextweb.com/contributors/2018/06/17/how-to-launch-your-product-on-chinas-popular-xiaohongshu-fashion-platform/|title=How to launch your product on China's popular Xiaohongshu fashion platform|last=Dudarenok|first=Ashley|date=17 June 2018|work=[[The Next Web]]|access-date=26 October 2018|language=en-US|archive-date=26 October 2018|archive-url=https://web.archive.org/web/20181026143138/https://thenextweb.com/contributors/2018/06/17/how-to-launch-your-product-on-chinas-popular-xiaohongshu-fashion-platform/|url-status=live}}</ref> In June 2018, the [[Alibaba Group]] and [[Tencent]] invested US$300 million in Xiaohongshu, with a valuation of US$3 billion.<ref>{{cite web |last1=Udemans |first1=Christopher |title=Alibaba leads $300 million investment in Xiaohongshu |url=https://technode.com/2018/06/01/alibaba-xiaohongshu/ |website=Technode |date=1 June 2018 |access-date=1 June 2018 |archive-date=16 February 2019 |archive-url=https://web.archive.org/web/20190216095946/https://technode.com/2018/06/01/alibaba-xiaohongshu/ |url-status=live }}</ref> In 2018, Xiaohongshu became an internationalized platform that attracted many overseas users. However, at the end of that year, Xiaohongshu encountered regulatory problems and its app store shelves were suspended.<ref>{{Cite web |title=What is XiaoHongShu 小红书 and How to Use It |url=https://www.fca.edu.sg/blog/what-is-xiao-hong-shu-how-to-use-xiaohongshu/ |access-date=2023-08-22 |website=FirstCom Academy |language=en}}</ref> Due to the platform's early focus on fashion and beauty trends, Xiaohongshu's user base was predominantly female in its early years. 90% of Xiaohongshu users were women, according to a report published in April 2021.<ref>{{Cite web |date=2021-04-23 |title=千瓜：2021小红书活跃用户画像趋势报告（附下载） {{!}} 互联网数据资讯网-199IT {{!}} 中文互联网数据研究资讯中心-199IT |trans-title=2021 Xiaohongshu Active User Portrait Trend Report |url=https://www.199it.com/archives/1235406.html |access-date=2023-11-13 |language=zh-CN}}</ref><ref name=":2">{{Cite web |last=Zhang |first=Wanqing |date=2022-03-18 |title=China's Instagram Wants More Male Users. It's Using Women as Bait. |url=https://www.sixthtone.com/news/1009886/chinas-instagram-wants-more-male-users.-its-using-women-as-bait. |access-date=2022-03-19 |website=Sixth Tone |language=en |archive-date=2022-03-19 |archive-url=https://web.archive.org/web/20220319024629/https://www.sixthtone.com/news/1009886/chinas-instagram-wants-more-male-users.-its-using-women-as-bait. |url-status=live }}</ref> The app had attracted affluent [[Generation Z|Gen Z]] female users in urban China as an alternative to [[Instagram]], which is blocked in the country.<ref>{{Cite web |last=Soon |first=Weilun |title=China's popular Xiaohongshu app counts Kim Kardashian and Eileen Gu as users. Sources say it's staffing up to launch internationally. |url=https://www.businessinsider.com/chinese-ecommerce-app-xiaohongshu-is-expanding-overseas-sources-say-2022-2 |access-date=2022-03-19 |website=Business Insider |language=en-US |archive-date=2022-03-11 |archive-url=https://web.archive.org/web/20220311165713/https://www.businessinsider.com/chinese-ecommerce-app-xiaohongshu-is-expanding-overseas-sources-say-2022-2 |url-status=live }}</ref> Xiaohongshu subsequently adjusted its corporate strategy to attract more male users to maintain its growth. In 2021, it announced that the platform would promote male user content.<ref>{{Cite web |last=Xiong |first=Caicai |date=2021-08-17 |title=「爹味更重」的小红书，它的二次发育诊断如何 |url=https://m.jiemian.com/article/6490372.html |access-date=2022-03-19 |website=m.jiemian.com |archive-date=2022-03-19 |archive-url=https://web.archive.org/web/20220319033904/https://m.jiemian.com/article/6490372.html |url-status=live }}</ref><ref>{{Cite web |title=男人跑来小红书教女人做事了? |url=https://www.jiemian.com/article/6398540.html |access-date=2022-03-19 |website=www.jiemian.com |archive-date=2022-03-19 |archive-url=https://web.archive.org/web/20220319033815/https://www.jiemian.com/article/6398540.html |url-status=live }}</ref> In 2023, [[Sequoia China]] bought the Xiaohongshu shares in multiple transactions at a valuation of $14 billion.<ref>{{Cite web |title=Sequoia Capital China Buys Discounted Stake in Prominent E-Commerce App |url=https://www.theinformation.com/articles/sequoia-capital-china-buys-discounted-stake-in-prominent-e-commerce-app |access-date=2023-09-27 |website=The Information}}</ref> According to the [[Financial Times]], Xiaohongshu completed a round of stake sales of existing shares to new and former investors around July 2024 that valued the company at around $17 billion. This round saw participation from prominent venture capital investors, including [[DST Global]], [[HongShan]] (formerly Sequoia China), [[Hillhouse Investment]], [[Boyu Capital]], and [[CITIC Capital|Citic Capital]]. The platform, which already has significant backing from Chinese tech giants Tencent and Alibaba, achieved profitability in 2023 with a net profit of $500 million on revenues of $3.7 billion.<ref>{{Cite web |last=Olcott |first=Eleanor |date=2024-07-11 |title=Chinese social media sensation Xiaohongshu wins major foreign VC backing |url=https://www.ft.com/content/2d5f515f-d341-41c8-ace5-16a16cb33e35 |access-date=2024-07-29 |website=[[Financial Times]]}}</ref> It generates revenue primarily through advertising, particularly from cosmetics brands. However, it faces challenges as many users purchase recommended items on other platforms such as Taobao and Tmall, limiting Xiaohongshu's direct [[E-commerce in China|e-commerce]] potential. Despite having a large user base of over 300 million monthly active users with high engagement, its total revenue remains significantly lower than [[Douyin]]'s.<ref>{{Cite web |last=Zhou |first=Cissy |date=2024-07-19 |title=Xiaohongshu: Can China's wildly popular app raise its profit game? |url=https://asia.nikkei.com/Business/Business-Spotlight/Xiaohongshu-Can-China-s-wildly-popular-app-raise-its-profit-game |access-date=2024-07-29 |website=[[Nikkei Asia]] |language=en-GB}}</ref> == Content Community == Upon its launch, Xiaohongshu's initial focus was to provide overseas shopping advice to people through digital community interaction. Later, Xiaohongshu launched the function of Posting shopping notes in the community to provide customers with more timely shopping information. In 2014, it launched a "welfare service" function for cross-border shopping.<ref>{{Cite journal |last=Li |first=Zicheng |date=2015-09-10 |title=Community e-commerce platform "Xiaohongshu" rapid growth |url=http://finance.china.com.cn/roll/20150910/3335751.shtml |journal=International Business |pages=1 |via=finance.china.com.cn}}</ref> In the past few years, these functions of Xiaohongshu have fueled the creation of new brands; Other brands have also received widespread attention and promotion.<ref>{{Cite web |title=李强走访小红书：精准有效搭建消费平台、释放消费潜力、做强消费品牌 {{!}} 北晚新视觉 |url=https://www.takefoto.cn/viewnews-2077159.html |access-date=2024-11-04 |website=www.takefoto.cn}}</ref> In terms of authentic self-management, the app has reached strategic cooperation with a number of domestic and overseas brands such as Australian health care brands Blackmore, Swisse,<ref>{{Cite web |title=Swisse小红书种草大法揭秘：销量飙升166%，多品类夺冠！_营销_产品_消费者 |url=http://news.sohu.com/a/810098425_362225 |access-date=2024-11-04 |website=news.sohu.com}}</ref> [[Marc Jacobs]], [[Sephora]]<ref>{{Cite web |title=科蒂就旗下高端香水品牌莫杰与丝芙兰中国达成全新独家零售战略合作-美通社PR-Newswire |url=https://www.prnasia.com/story/451895-1.shtml |access-date=2024-11-04 |website=www.prnasia.com |language=zh-cn}}</ref> and so on. These partnerships ensure that users of the app are buying genuine products. Xiaohongshu has established overseas warehouses in 29 countries around the world, and has built more than 150,000 square meters of [[Bonded warehouse|bonded warehouses]] in Zhengzhou, Shenzhen and Ningbo. The app has built REDelivery to provide international logistics services to third-party merchants. <ref name=":02">{{Cite news |date=12 March 2018 |title=Everything began from shopping |url=https://www.forbeschina.com/articles/37322 |access-date= |work=Forbes China}}</ref> In the five months since Xiaohongshu launched its e-commerce model, sales have reached more than 200 million renminbi. As of June 2017, the revenue of Little Red Book was nearly 10 billion yuan.<ref name=":02" /> Xiaohongshu is an innovative social media platform and e-commerce platform. In addition to users sharing overseas shopping experiences and recommending brand products, it also covers many aspects of daily life. <ref>{{Cite web |date=2023-03-09 |title=Xiaohongshu Content Creation {{!}} China Marketing Corp |url=https://chinamarketingcorp.com/blog/content-creation-on-xiaohongshu/ |access-date=2024-11-09 |language=en-GB}}</ref> Two of the most common aspects are Lifestyle Tips and Tutorials. The Xiaohongshu content community has a wealth of information on practical lifestyle, daily life tips, health advice, and so on. Users of the platform could find out what they want to know by searching for keywords. Tutorials have received widespread attention in terms of beauty, fashion and cooking. <ref>{{Cite web |last=siyad |date=2023-08-14 |title=XiaoHongshu Marketing Strategy Operating Guide for 2023 |url=https://gab-china.com/xiaohongshu-marketing-strategy/ |access-date=2024-11-09 |website=Gab China |language=en-US}}</ref> == Public Charity == On January 31, 2020, the first batch of 200,000 protective masks donated by Xiaohongshu arrived in Wuhan. These materials were handed over to the Wuhan East Lake Hi-Tech Zone Command Center for COVID-19 Control and Prevention for coordinated distribution to hospitals and communities in urgent need. Additionally, Xiaohongshu’s overseas procurement of more than 100,000 medical-grade protective items, including European standard FFP2 medical masks, has also been dispatched to China. Xiaohongshu plans to allocate 10 million yuan for COVID-19 assistance, focusing on three main areas: First, the domestic and international procurement of masks, protective clothing, and other epidemic prevention materials to support the hardest-hit areas directly. Second, the establishment of a special psychological assistance fund, in partnership with professional psychological counseling agencies, to provide free counseling for healthcare workers, patients, and citizens affected by the epidemic. Third, Xiaohongshu will match user donations raised from the community “Come on Wuhan” public welfare live events and Spring Festival activities, with funds directed to public welfare and charitable organizations supporting the affected areas.<ref>{{Cite web |last=舒靓 |title=小红书首批20万件物资已运达武汉，出资1000万元驰援武汉 |url=https://caijing.chinadaily.com.cn/a/202002/01/WS5e3565d7a3107bb6b579c8d8.html |access-date=2024-11-12 |website=caijing.chinadaily.com.cn}}</ref> On September 7, 2024, Xiaohongshu Public Welfare announced the establishment of “BCAF-Xiaohongshu non-heritage new” special fund in conjunction with the Beijing Contemporary Art Foundation (BCAF), and set up “Xiaohongshu Rural Workshops” for the featured non-heritage villages, linking the strengths of many parties to help non-heritage workshop leaders and young fashion The Little Red Book Rural Workshop was set up for characteristic non-heritage villages, linking multiple forces to help non-heritage workshop leaders and young fashion designers to realize one-to-one pairing, helping to create new non-heritage products on the ground, and realizing two-way flow of resources and value sharing; through diversified support measures, it empowers characteristic non-heritage villages and craftsmen, activates the endogenous dynamics of rural cultural revitalization, and gives full play to the role of the cultural industry in empowering rural revitalization to assist rural cultural revitalization.<ref>{{Cite web |title=小红书公益设立"非遗上新"专项扶持基金助力乡村文化振兴-公益时报网 |url=http://www.gongyishibao.com/html/gongyizixun/2024/09/28348.html |access-date=2024-11-14 |website=www.gongyishibao.com}}</ref> == Controversies == In October 2021, Xiaohongshu received criticism for condoning heavily filtered, stylized photographs and perfectly captured imagery that was becoming increasingly common on the platform's feeds. On 17 October 2021, the platform issued a statement on [[WeChat]] to acknowledge that there was a problem of travel [[influencers]] posting "overly beautified" photos of scenic spots. According to the statement, Xiaohongshu issued an apology and indicated that because "bloggers did not clearly label their works as creative photography, people interpreted them as part of travel guides. Users who visited the locations were disappointed by the differences between their expectations and reality".<ref>{{Cite web|date=2021-10-20|title=Xiaohongshu faces crisis of trust over edited photos that 'deceive' users|url=https://kr-asia.com/xiaohongshu-faces-crisis-of-trust-over-edited-photos-that-deceive-users|access-date=2022-01-20|website=KrASIA|language=en|archive-date=2022-01-20|archive-url=https://web.archive.org/web/20220120101620/https://kr-asia.com/xiaohongshu-faces-crisis-of-trust-over-edited-photos-that-deceive-users|url-status=live}}</ref><ref>{{Cite web|last=小红书|title=坚持真诚分享，坚信普通人帮助普通人|url=http://mp.weixin.qq.com/s?__biz=MzA5NjkzMjc1OA==&mid=2649420942&idx=1&sn=c733c06e6347cffdb8adc31b6244e54d&chksm=88b6d277bfc15b613538d1844a38dc150f8ef3bb3fd2a80af1dd11a03042e2fc37ca10f5cb96#rd|url-status=live|access-date=2022-01-20|website=Weixin Official Accounts Platform|archive-date=2022-01-20|archive-url=https://web.archive.org/web/20220120100121/https://mp.weixin.qq.com/s?__biz=MzA5NjkzMjc1OA==&mid=2649420942&idx=1&sn=c733c06e6347cffdb8adc31b6244e54d&chksm=88b6d277bfc15b613538d1844a38dc150f8ef3bb3fd2a80af1dd11a03042e2fc37ca10f5cb96#rd}}</ref> Moreover, Xiaohongshu decided to transfer the IPO from the United States to Hong Kong. According to a Bloomberg report in July, this included requiring all companies holding the data of more than 1 million users to submit a cyber security review, which was one of the reasons for the suspension of Xiaohongshu's listing in the United States.<ref>{{Cite web |last=Fioretti |first=Julia |date=Oct 11, 2021 |title=China's Little Red Book to Shift IPO to Hong Kong From U.S. |url=https://www.bloomberg.com/news/articles/2021-10-11/china-s-little-red-book-said-to-shift-ipo-to-hong-kong-from-u-s |url-status=live |archive-url=https://web.archive.org/web/20211205082448/https://www.bloomberg.com/news/articles/2021-10-11/china-s-little-red-book-said-to-shift-ipo-to-hong-kong-from-u-s |archive-date=2021-12-05 |access-date=2021-12-05 |website=Bloomberg}}</ref> In December 2021, in response to loss of public trust towards the authenticity of content hosted on its platform, Xiaohongshu formed a dedicated team to identify and remove fraudulent content. A system that uses algorithms and human checks to block falsified content was also implemented. Since then, the platform has banned 81 brands and merchants, deleted 172,600 fake reviews, and disabled 53,600 accounts, according to the company.<ref name=":1">{{Cite web|date=2022-01-20|title=Xiaohongshu sues ghostwriter brokers over fraudulent promotional content|url=https://kr-asia.com/xiaohongshu-sues-ghostwriter-brokers-over-fraudulent-promotional-content|access-date=2022-01-20|website=KrASIA|language=en|archive-date=2022-01-20|archive-url=https://web.archive.org/web/20220120100119/https://kr-asia.com/xiaohongshu-sues-ghostwriter-brokers-over-fraudulent-promotional-content|url-status=live}}</ref> On 19 January 2022, an announcement was made by Xiaohongshu indicating that the company had filed a lawsuit against four companies behind several ghostwriting broker sites in an attempt to restore consumer trust. In an official statement made by Xiaohongshu, the company alleged that the four companies had set up marketplaces for merchants and gig writers to carry out fraudulent practices, including the production of fake reviews and click farming. Xiaohongshu asked for US$1.57 million in compensation for damage to its reputation and the infringement of consumer rights on its platform.<ref name=":1" /><ref>{{Cite web|last=小红书|title=小红书起诉微媒通告等4家涉虚假种草通告平台及MCN机构，索赔1000万元|url=http://mp.weixin.qq.com/s?__biz=MzA5NjkzMjc1OA==&mid=2649421782&idx=1&sn=f545b327a80bfdda529cae0890a8798b&chksm=88b6d12fbfc15839cfd2c5dc58970c1227d473715c4e0bb82e43d113d1a208385228ec8da729#rd|access-date=2022-01-20|website=Weixin Official Accounts Platform|archive-date=2022-01-20|archive-url=https://web.archive.org/web/20220120100123/https://mp.weixin.qq.com/s?__biz=MzA5NjkzMjc1OA==&mid=2649421782&idx=1&sn=f545b327a80bfdda529cae0890a8798b&chksm=88b6d12fbfc15839cfd2c5dc58970c1227d473715c4e0bb82e43d113d1a208385228ec8da729#rd|url-status=live}}</ref> On 25 January 2022, reports emerged that Xiaohongshu has received a fine totaling ¥300,000 from local authorities in [[Shanghai]] for failing to remove content that was deemed harmful to minors. The fine relates to a violation of cybersecurity law that guarantees protection for minors after an earlier media report was made by state broadcaster [[China Central Television]] (CCTV) in December 2021, that it found videos posted on Xiaohongshu showing underage girls in various states of undress, featured in advertisements for underwear brands.<ref>{{Cite web|date=2022-01-25|title=Authorities fine Xiaohongshu RMB 300,000 for failing to protect minors|url=https://kr-asia.com/authorities-fine-xiaohongshu-rmb-300000-for-failing-to-protect-minors|access-date=2022-01-25|website=KrASIA|language=en|archive-date=2022-01-25|archive-url=https://web.archive.org/web/20220125115953/https://kr-asia.com/authorities-fine-xiaohongshu-rmb-300000-for-failing-to-protect-minors|url-status=live}}</ref> In December 2022, the government of [[Taiwan]] banned public sector employees from using Xiaohongshu on official devices due to national security concerns.<ref>{{Cite news |last1=Graham-Harrison |first1=Emma |last2=Lin |first2=Chi-Hui |date=2023-08-13 |title='Into brain and the heart': how China is using apps to woo Taiwan's teenagers |url=https://www.theguardian.com/world/2023/aug/13/into-brain-and-the-heart-how-china-is-using-apps-to-woo-taiwans-teenagers |access-date=2023-08-15 |work=[[The Observer]] |language=en-GB |issn=0029-7712}}</ref> == References == {{reflist|2}} ==External links== * {{Official website}} {{TikTok navbox}} {{Online social networking}} [[Category:2013 establishments in Shanghai]] [[Category:ByteDance]] [[Category:Companies based in Shanghai]] [[Category:Online marketplaces of China]] [[Category:Image-sharing websites]] [[Category:Internet properties established in 2013]] [[Category:E-commerce in China]] </textarea><div class="templatesUsed"><div class="mw-templatesUsedExplanation"><p><span id="templatesused">Pages transcluded onto the current version of this page<span class="posteditwindowhelplinks"> (<a href="/wiki/Help:Transclusion" 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