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<!DOCTYPE html> <html > <head> <meta charset="utf-8"> <meta rel="search" type="application/opensearchdescription+xml" href="/open_search.xml" title="Academia.edu"> <meta content="width=device-width, initial-scale=1" name="viewport"> <meta name="google-site-verification" content="bKJMBZA7E43xhDOopFZkssMMkBRjvYERV-NaN4R6mrs"> <meta name="csrf-param" content="authenticity_token" /> <meta name="csrf-token" content="tTv93aFhgbtzdzyvnPH0VNUv17X/O6SFmbuEPFLkCjMa1r0i60F08QVZjt1e6CSvs5xg1pKQKEJGz+drfjmAMQ==" /> <meta name="citation_title" content="IJERT-Rural India : The Next Frontier for Social Media Networks" /> <meta name="citation_publication_date" content="2013/01/01" /> <meta name="citation_journal_title" content="International Journal of Engineering Research and Technology (IJERT)" /> <meta name="citation_author" content="IJERT Journal" /> <meta name="twitter:card" content="summary" /> <meta name="twitter:url" content="https://www.academia.edu/44810174/IJERT_Rural_India_The_Next_Frontier_for_Social_Media_Networks" /> <meta name="twitter:title" content="IJERT-Rural India : The Next Frontier for Social Media Networks" /> <meta name="twitter:description" content="https://www.ijert.org/rural-india-the-next-frontier-for-social-media-networks https://www.ijert.org/research/rural-india-the-next-frontier-for-social-media-networks-IJERTV2IS1352.pdf This paper establishes the relationship between the rural" /> <meta name="twitter:image" content="https://0.academia-photos.com/109571315/46811946/36059547/s200_ijert.journal.png" /> <meta property="fb:app_id" content="2369844204" /> <meta property="og:type" content="article" /> <meta property="og:url" content="https://www.academia.edu/44810174/IJERT_Rural_India_The_Next_Frontier_for_Social_Media_Networks" /> <meta property="og:title" content="IJERT-Rural India : The Next Frontier for Social Media Networks" /> <meta property="og:image" content="http://a.academia-assets.com/images/open-graph-icons/fb-paper.gif" /> <meta property="og:description" content="https://www.ijert.org/rural-india-the-next-frontier-for-social-media-networks https://www.ijert.org/research/rural-india-the-next-frontier-for-social-media-networks-IJERTV2IS1352.pdf This paper establishes the relationship between the rural" /> <meta property="article:author" content="https://independent.academia.edu/IJERTORG" /> <meta name="description" content="https://www.ijert.org/rural-india-the-next-frontier-for-social-media-networks https://www.ijert.org/research/rural-india-the-next-frontier-for-social-media-networks-IJERTV2IS1352.pdf This paper establishes the relationship between the rural" /> <title>(PDF) IJERT-Rural India : The Next Frontier for Social Media Networks</title> <link rel="canonical" href="https://www.academia.edu/44810174/IJERT_Rural_India_The_Next_Frontier_for_Social_Media_Networks" /> <script async src="https://www.googletagmanager.com/gtag/js?id=G-5VKX33P2DS"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-5VKX33P2DS', { cookie_domain: 'academia.edu', send_page_view: false, }); gtag('event', 'page_view', { 'controller': "single_work", 'action': "show", 'controller_action': 'single_work#show', 'logged_in': 'false', 'edge': 'unknown', // Send nil if there is no A/B test bucket, in case some records get logged // with missing data - that way we can distinguish between the two cases. // ab_test_bucket should be of the form <ab_test_name>:<bucket> 'ab_test_bucket': null, }) </script> <script> var $controller_name = 'single_work'; var $action_name = "show"; var $rails_env = 'production'; var $app_rev = '08f5d4bdbf66704049a9b210cd6d28ab7fa9ac6b'; var $domain = 'academia.edu'; var $app_host = "academia.edu"; var $asset_host = "academia-assets.com"; var $start_time = new Date().getTime(); var $recaptcha_key = "6LdxlRMTAAAAADnu_zyLhLg0YF9uACwz78shpjJB"; var $recaptcha_invisible_key = "6Lf3KHUUAAAAACggoMpmGJdQDtiyrjVlvGJ6BbAj"; var $disableClientRecordHit = false; </script> <script> window.require = { config: function() { return function() {} } } </script> <script> window.Aedu = window.Aedu || {}; window.Aedu.hit_data = null; window.Aedu.serverRenderTime = new Date(1734036805000); window.Aedu.timeDifference = new Date().getTime() - 1734036805000; </script> <script type="application/ld+json">{"@context":"https://schema.org","@type":"ScholarlyArticle","abstract":"https://www.ijert.org/rural-india-the-next-frontier-for-social-media-networks https://www.ijert.org/research/rural-india-the-next-frontier-for-social-media-networks-IJERTV2IS1352.pdf This paper establishes the relationship between the rural development in India and the social media networks. The area of rural development in India is as multi-faceted as the country itself and by and large media has affected almost every aspect of rural development. The paper extends the definition of social media networks from just being the social networking sites and micro blogging to other media networks like AIR, news channels and NGOs. Differentiation of modern day media and traditional media has been discussed very closely. The methodology of data collection is based upon the interviews of different people attached to the relevant fields. Various success stories were collected and analyzed. The paper aims to discuss various fields where social media has affected rural people\u0026amp;#39;s lives and also of the fields where media has been lacking in its role. This paper concludes that to achieve India Vision 2020, social media networks have to gear up more in rural areas of the country because India cannot shine without its villages shining as well.","author":[{"@context":"https://schema.org","@type":"Person","name":"IJERT Journal"}],"contributor":[],"dateCreated":"2020-12-31","dateModified":"2020-12-31","datePublished":"2013-01-01","headline":"IJERT-Rural India : The Next Frontier for Social Media Networks","image":"https://attachments.academia-assets.com/65310070/thumbnails/1.jpg","inLanguage":"en","keywords":["Engineering"],"publication":"International Journal of Engineering Research and Technology 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{"work":{"id":44810174,"created_at":"2020-12-31T21:12:54.726-08:00","from_world_paper_id":null,"updated_at":"2021-01-13T03:01:49.652-08:00","_data":{"abstract":"https://www.ijert.org/rural-india-the-next-frontier-for-social-media-networks\n\nhttps://www.ijert.org/research/rural-india-the-next-frontier-for-social-media-networks-IJERTV2IS1352.pdf\n\nThis paper establishes the relationship between the rural development in India and the social media networks. The area of rural development in India is as multi-faceted as the country itself and by and large media has affected almost every aspect of rural development. The paper extends the definition of social media networks from just being the social networking sites and micro blogging to other media networks like AIR, news channels and NGOs. Differentiation of modern day media and traditional media has been discussed very closely. The methodology of data collection is based upon the interviews of different people attached to the relevant fields. Various success stories were collected and analyzed. The paper aims to discuss various fields where social media has affected rural people's lives and also of the fields where media has been lacking in its role. This paper concludes that to achieve India Vision 2020, social media networks have to gear up more in rural areas of the country because India cannot shine without its villages shining as well.","publication_date":"2013,,","publication_name":"International Journal of Engineering Research and Technology (IJERT)"},"document_type":"paper","pre_hit_view_count_baseline":null,"quality":"high","language":"en","title":"IJERT-Rural India : The Next Frontier for Social Media Networks","broadcastable":false,"draft":null,"has_indexable_attachment":true,"indexable":true}}["work"]; window.loswp.workCoauthors = [109571315]; window.loswp.locale = "en"; window.loswp.countryCode = "SG"; window.loswp.cwvAbTestBucket = ""; window.loswp.designVariant = "ds_vanilla"; window.loswp.fullPageMobileSutdModalVariant = "full_page_mobile_sutd_modal"; window.loswp.useOptimizedScribd4genScript = false; window.loginModal = {}; window.loginModal.appleClientId = 'edu.academia.applesignon';</script><script defer="" src="https://accounts.google.com/gsi/client"></script><div class="ds-loswp-container"><div class="ds-work-card--grid-container"><div class="ds-work-card--container js-loswp-work-card"><div class="ds-work-card--cover"><div class="ds-work-cover--wrapper"><div class="ds-work-cover--container"><button class="ds-work-cover--clickable js-swp-download-button" data-signup-modal="{"location":"swp-splash-paper-cover","attachmentId":65310070,"attachmentType":"pdf"}"><img alt="First page of “IJERT-Rural India : The Next Frontier for Social Media Networks”" class="ds-work-cover--cover-thumbnail" src="https://0.academia-photos.com/attachment_thumbnails/65310070/mini_magick20201231-23988-8exc2y.png?1609479947" /><img alt="PDF Icon" class="ds-work-cover--file-icon" src="//a.academia-assets.com/images/single_work_splash/adobe_icon.svg" /><div class="ds-work-cover--hover-container"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span><p>Download Free PDF</p></div><div class="ds-work-cover--ribbon-container">Download Free PDF</div><div class="ds-work-cover--ribbon-triangle"></div></button></div></div></div><div class="ds-work-card--work-information"><h1 class="ds-work-card--work-title">IJERT-Rural India : The Next Frontier for Social Media Networks</h1><div class="ds-work-card--work-authors ds-work-card--detail"><a class="ds-work-card--author js-wsj-grid-card-author ds2-5-body-md ds2-5-body-link" data-author-id="109571315" href="https://independent.academia.edu/IJERTORG"><img alt="Profile image of IJERT Journal" class="ds-work-card--author-avatar" src="https://0.academia-photos.com/109571315/46811946/36059547/s65_ijert.journal.png" />IJERT Journal</a></div><div class="ds-work-card--detail"><p class="ds-work-card--detail ds2-5-body-sm">2013, International Journal of Engineering Research and Technology (IJERT)</p><div class="ds-work-card--work-metadata"><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">visibility</span><p class="ds2-5-body-sm" id="work-metadata-view-count">…</p></div><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">description</span><p class="ds2-5-body-sm">6 pages</p></div><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">link</span><p class="ds2-5-body-sm">1 file</p></div></div><script>(async () => { const workId = 44810174; 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if (!viewCountBody) { throw new Error('Failed to find work views element'); } viewCountBody.textContent = `${commaizedViewCount} views`; } catch (error) { // Remove the whole views element if there was some issue parsing. document.getElementById('work-metadata-view-count')?.parentNode?.remove(); throw new Error(`Failed to parse view count: ${viewCount}`, error); } }; // If the DOM is still loading, wait for it to be ready before updating the view count. if (document.readyState === "loading") { document.addEventListener('DOMContentLoaded', () => { updateViewCount(viewCount); }); // Otherwise, just update it immediately. } else { updateViewCount(viewCount); } })();</script></div><p class="ds-work-card--work-abstract ds-work-card--detail ds2-5-body-md">https://www.ijert.org/rural-india-the-next-frontier-for-social-media-networks https://www.ijert.org/research/rural-india-the-next-frontier-for-social-media-networks-IJERTV2IS1352.pdf This paper establishes the relationship between the rural development in India and the social media networks. The area of rural development in India is as multi-faceted as the country itself and by and large media has affected almost every aspect of rural development. The paper extends the definition of social media networks from just being the social networking sites and micro blogging to other media networks like AIR, news channels and NGOs. Differentiation of modern day media and traditional media has been discussed very closely. The methodology of data collection is based upon the interviews of different people attached to the relevant fields. Various success stories were collected and analyzed. The paper aims to discuss various fields where social media has affected rural people's lives and also of the fields where media has been lacking in its role. This paper concludes that to achieve India Vision 2020, social media networks have to gear up more in rural areas of the country because India cannot shine without its villages shining as well.</p><div class="ds-work-card--button-container"><button class="ds2-5-button js-swp-download-button" data-signup-modal="{"location":"continue-reading-button--work-card","attachmentId":65310070,"attachmentType":"pdf","workUrl":"https://www.academia.edu/44810174/IJERT_Rural_India_The_Next_Frontier_for_Social_Media_Networks"}">See full PDF</button><button class="ds2-5-button ds2-5-button--secondary js-swp-download-button" data-signup-modal="{"location":"download-pdf-button--work-card","attachmentId":65310070,"attachmentType":"pdf","workUrl":"https://www.academia.edu/44810174/IJERT_Rural_India_The_Next_Frontier_for_Social_Media_Networks"}"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span>Download PDF</button></div></div></div></div><div data-auto_select="false" data-client_id="331998490334-rsn3chp12mbkiqhl6e7lu2q0mlbu0f1b" data-doc_id="65310070" data-landing_url="https://www.academia.edu/44810174/IJERT_Rural_India_The_Next_Frontier_for_Social_Media_Networks" data-login_uri="https://www.academia.edu/registrations/google_one_tap" data-moment_callback="onGoogleOneTapEvent" id="g_id_onload"></div><div class="ds-top-related-works--grid-container"><div class="ds-related-content--container ds-top-related-works--container"><h2 class="ds-related-content--heading">Related papers</h2><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="0" data-entity-id="62919001" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/62919001/Evolution_and_Upliftment_of_Rural_India_Using_Social_Media">Evolution and Upliftment of Rural India Using Social Media</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="114976585" href="https://independent.academia.edu/NeelamSaxena3">Neelam Saxena</a></div><p class="ds-related-work--metadata ds2-5-body-xs">2018 International Conference on Computational Techniques, Electronics and Mechanical Systems (CTEMS)</p><p class="ds-related-work--abstract ds2-5-body-sm">This paper’s primary target is to outline how social media based life can assume a noteworthy part in building up the rustic India. Online life alludes to the electronic apparatuses and media that enable clients to casually communicate, make, share, recover, and trade data and thoughts in virtual networks and systems. This implies individuals in provincial regions, or with little access to administrations would now be able to get openings for work, instruction, portable wellbeing and money related administrations in ways that were incomprehensible before versatile innovation and the spread of web based life. Social media based life gives constant understanding into the lives of individuals around the world. It would likewise center around comprehensively characterizing online networking, and take a gander at how media, be it any shape, has a social duty towards the gathering of people it&#39;s coming to be it trim costs or distinctive methods for enhancing horticulture web based life is engaging those at the base of the financial step . It closes with various approaches to accomplish created rustic India. Social media systems need to equip more in provincial zones of the nation since India can&#39;t sparkle without its towns sparkling also.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Evolution and Upliftment of Rural India Using Social Media","attachmentId":75606113,"attachmentType":"pdf","work_url":"https://www.academia.edu/62919001/Evolution_and_Upliftment_of_Rural_India_Using_Social_Media","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/62919001/Evolution_and_Upliftment_of_Rural_India_Using_Social_Media"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="1" data-entity-id="50745514" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/50745514/Role_of_Social_Media_in_the_Life_of_Rural_Women_A_Case_of_Eastern_Uttar_Pradesh">Role of Social Media in the Life of Rural Women: A Case of Eastern Uttar Pradesh</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="131522573" href="https://sharda.academia.edu/NehaBhushanSUSACAssistantProfessor">Neha Bhushan (SUSAC Assistant Professor)</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Indian Journal of Human Relations , 2019</p><p class="ds-related-work--abstract ds2-5-body-sm">For the purpose of this study a village of Azamgarh district was selected which is a part of the most populous and backward state of the country, Uttar Pradesh. In the age of information everyone has the right to acquire information and it becomes important to assess the acceptance and non-acceptance of social media among rural population. Rural women of the state are showing positive trends in the form of increased social media and mobile usage. This study is an effort to know the purpose of using or not using social media by rural women. The study design is exploratory and qualitative in nature. Data collection primarily consisted of 25 semi-structured individual interviews having 10 open ended and close ended specific questions in one of the villages of Azamgarh district of Eastern Uttar Pradesh. Sampling approach is flexible and situational. The analysis of data revealed that rural women have become active on social media since last six months to one year. Most of them are using Facebook, Whatsapp and YouTube for the purpose of interaction, learning new skills, checking out recipes and latest fashions. This pilot study gives a bird's eye view of the problem and opens door for exploring this least explored area.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Role of Social Media in the Life of Rural Women: A Case of Eastern Uttar Pradesh","attachmentId":68616733,"attachmentType":"pdf","work_url":"https://www.academia.edu/50745514/Role_of_Social_Media_in_the_Life_of_Rural_Women_A_Case_of_Eastern_Uttar_Pradesh","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/50745514/Role_of_Social_Media_in_the_Life_of_Rural_Women_A_Case_of_Eastern_Uttar_Pradesh"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="2" data-entity-id="69839997" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/69839997/Social_media_habit_of_Rural_India_Literature_Review">Social-media habit of Rural India : Literature Review</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="89190680" href="https://independent.academia.edu/MADHURENDRAKUMAR11">MADHURENDRA KUMAR</a></div><p class="ds-related-work--metadata ds2-5-body-xs">2019</p><p class="ds-related-work--abstract ds2-5-body-sm">There is a have and have not syndrome in India when it comes to social-media usage. A slight shift is seen when it comes to social media habit of rural chunk. Gradually the rural mass is getting addicted to the digi-trends and this is a positive shift. A lot of research has been done in silos in this context but this paper makes them all in a nutshell.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Social-media habit of Rural India : Literature Review","attachmentId":79783784,"attachmentType":"pdf","work_url":"https://www.academia.edu/69839997/Social_media_habit_of_Rural_India_Literature_Review","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/69839997/Social_media_habit_of_Rural_India_Literature_Review"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="3" data-entity-id="88699357" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/88699357/Development_Potential_of_Social_Media_and_Northeast_India_An_Analysis">Development Potential of Social Media and Northeast India: An Analysis</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="150911665" href="https://independent.academia.edu/SilajitGuha">Silajit Guha</a></div><p class="ds-related-work--metadata ds2-5-body-xs">2017</p><p class="ds-related-work--abstract ds2-5-body-sm">The development planners across the globe have been dependent on the multiplication ability of the media all along. Their hopes have been dashed many a times as mass media failed time and again to capture the imagination of the depraved as the media itself was fraught with inherent contradictions. With the arrival of Internet and more specifically social media, the communication dimension in developmental discourse acquired new significance. Social media, or for that matter Web 2.0 is loaded with certain advantages when it comes to mitigate the problems of the disadvantaged. Web 2.0 technologies have empowered social media with the ability of being dispersed without much strain and the effect is for everybody to see the marvel caused by social media. It has been able to spread the messages of revolution and development, insubordination and conformity with same gusto. The exponential growth of Internet has turned out to be a blessing for the national economy also. An increase of 10% ...</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Development Potential of Social Media and Northeast India: An Analysis","attachmentId":92625266,"attachmentType":"pdf","work_url":"https://www.academia.edu/88699357/Development_Potential_of_Social_Media_and_Northeast_India_An_Analysis","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/88699357/Development_Potential_of_Social_Media_and_Northeast_India_An_Analysis"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="4" data-entity-id="35293060" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/35293060/Timepass_Development_Situating_Social_Media_in_Rural_Rajasthan">'Timepass' Development: Situating Social Media in Rural Rajasthan</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="4622296" href="https://stevens.academia.edu/SandeepMertia">Sandeep Mertia</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Economic & Political Weekly, 2017</p><p class="ds-related-work--abstract ds2-5-body-sm">Significant empirical gaps between the technocratic discourse and the grassroots experiences of technology are exemplified by the growing usage of social and digital media in rural areas where Information and Communications Technologies for Development and e-governance pilot projects have failed to meet their goals. Based on an ethnographic study of information and communication technologies in two villages of Rajasthan, the paper aims to situate social and digital media in the complex rural society and media ecology using co-constructivist approaches. Focusing on context-sensitive meaning-making of ICTs, the paper seeks to contribute to an empirically sound discourse on media, technology and rural society in India.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"'Timepass' Development: Situating Social Media in Rural Rajasthan","attachmentId":55153875,"attachmentType":"pdf","work_url":"https://www.academia.edu/35293060/Timepass_Development_Situating_Social_Media_in_Rural_Rajasthan","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/35293060/Timepass_Development_Situating_Social_Media_in_Rural_Rajasthan"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="5" data-entity-id="12895724" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/12895724/Social_Media_in_the_Indian_Context_New_flavor_of_the_Season">Social Media in the Indian Context: -New flavor of the Season</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="209430" href="https://du-in.academia.edu/keshavpatel">keshav patel</a></div><p class="ds-related-work--metadata ds2-5-body-xs">GLOBAL JOURNAL OF MULTIDISCIPLINARY STUDIES, 2015</p><p class="ds-related-work--abstract ds2-5-body-sm">In the fast changing world media too has evolved especially in the last five years and technology undoubtedly has been the driving force that is influencing people’s live manifold. Gone are the days when Doordarshan and Radio along with print were the only source of information for the people of India. Internet boom has perpetually changed the media scenario as well as the political landscape. With the advent of Facebook that has been capturing the imagination of the net savvy since its inception has lately been receiving stiff competition from Twitter, WhatsApp and Blogs to name the few. Therefore, needless to say that Indian political class in order to ensure wider reach and simultaneously to keep a tab on the technology driven nation has to go through metamorphosis and hence, no surprise that social media is increasingly becoming the most preferred platform for the Indian politicians to establish unswerving communication with the mango people. Top guns of BJP like Sushma Swaraj and Narendra Modi are the leading torches whose comments on Twitter and Facebook Create ripples and Kapil Sibbal and Shashi Tharoor of INC are also not lagging behind in terms of followers online. Consequently, other regional party leaders have also joined the social media bandwagon. According to the latest estimates the active Internet users in India has already touched 205 million mark; a substantial 40 percent increase from the corresponding year. According to another study, by the end of 2014, Internet user’s base in India will reach 243 million marks. Interestingly, in terms of user base rural pockets outshined the Internet users in the urban pockets. The aforesaid figures paint a very rosy picture that people of India are increasingly becoming net junkies and hence, no wonder that why Indian political class is going the Internet route. Unarguably, Print media dominated the Indian political scenario for the longest time but with satellite channels making their foray into the entertainment scene the state of affairs changed and of late social media has been fast becoming the flavor of the season. Indian Politicians who for the longest time were reluctant to adapt to the changes finally succumbed to the changing times to stay relevant in the mainstream politics and moreover to garner votes and trust of the voters who plausibly want to strike direct channel of communication before casting their votes. BJP and INC and other national parties acknowledging the potential of the media in reaching out to the youngsters who without commotion is the future of the country have been leaving no stone unturned to grab the attention of the tech savvy voters and therefore, have dedicated teams of technocrats, strategists and content developers who work 24X7 online to keep their respective parties ahead in the game. In the light of the fact, it’s not hyperbole to say that in coming years also social media would unequivocally rule the roost.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Social Media in the Indian Context: -New flavor of the Season","attachmentId":37870963,"attachmentType":"pdf","work_url":"https://www.academia.edu/12895724/Social_Media_in_the_Indian_Context_New_flavor_of_the_Season","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/12895724/Social_Media_in_the_Indian_Context_New_flavor_of_the_Season"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="6" data-entity-id="39400973" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/39400973/Social_Media_Boon_or_Bane_A_Case_Study_on_Rural_Youth">Social Media -Boon or Bane: A Case Study on Rural Youth</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="5305376" href="https://kincaidjasmallplace-libre.academia.edu/DrClaytonFonceca">Dr. Clayton Fonceca</a><span>, </span><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="76546535" href="https://independent.academia.edu/RevDrDMariaAntonyRaj">Rev. Dr. D.Maria Antony Raj</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Research Journal of Humanities and Social Sciences, 2019</p><p class="ds-related-work--abstract ds2-5-body-sm">An individual's life can now be viewed with a widespread representations of facts, tweets, comments, selfie's, photographs, relationship status, likes, dislikes, moods, interests, mutual friends and status to name a few. The current study incorporates a qualitative approach in a rural college located in Tirupattur, Vellore District, Tamil Nadu-India. The Explanatory Case Study Design was adopted and five case studies were undertaken to study the implication of social networks on rural youth. The studies undertaken clearly reveal that the youth in rural areas are no different form the youth in the cities who are victims of bane troubled by their status, tweets, comments, friends, memes, trolls and social media obsessions.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Social Media -Boon or Bane: A Case Study on Rural Youth","attachmentId":59544926,"attachmentType":"pdf","work_url":"https://www.academia.edu/39400973/Social_Media_Boon_or_Bane_A_Case_Study_on_Rural_Youth","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/39400973/Social_Media_Boon_or_Bane_A_Case_Study_on_Rural_Youth"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="7" data-entity-id="35352169" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/35352169/Social_Media_in_South_India">Social Media in South India</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="3838379" href="https://sydanskuniversitet.academia.edu/ShriramVenkatraman">Shriram Venkatraman</a></div><p class="ds-related-work--metadata ds2-5-body-xs">UCL Press, 2017</p><p class="ds-related-work--abstract ds2-5-body-sm">Further details about CC BY licenses are available at http:// creativecommons.org/ licenses/ ISBN: 978-1-911307-93-8 (Hbk.) ISBN: 978-1-911307-92-1 (Pbk.) ISBN: 978-1-911307-91-4 (PDF) ISBN: 978-1-911307-94-5 (epub) ISBN: 978-1-911307-95-2 (mobi) ISBN: 978-1-911307-96-9 (html)</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Social Media in South India","attachmentId":55212521,"attachmentType":"pdf","work_url":"https://www.academia.edu/35352169/Social_Media_in_South_India","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/35352169/Social_Media_in_South_India"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="8" data-entity-id="125303380" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/125303380/Farmers_Use_of_Social_Media_and_constraints_A_study_in_Uttarakhand_India">Farmers’ Use of Social Media and constraints- A study in Uttarakhand India</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="41708507" href="https://gbpuat.academia.edu/AslamAnsari">Aslam Ansari</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Asian Journal of Agricultural Extension, Economics & Sociology, 2024</p><p class="ds-related-work--abstract ds2-5-body-sm">The emergence of social media has opened up new avenues for information dissemination, social interactions and communication in various sectors, including agriculture. Farmers are also actively using social media for seeking and sharing information related to agriculture through various social media platforms. However, farmers often encounter several constraints in leveraging these technology platforms effectively. This research investigated the multifaceted challenges faced by farmers in utilizing social media for agricultural purposes. The present study was conducted in one district (U.S. Nagar) of Uttarakhand, known as the food bowl of the state with the objective to find out farmers’ usage pattern of social media and identify constraints faced by the farmers in accessing and using the social media. The study followed an exploratory research and the study sample comprised of purposively selected 200 farmers (those who owned a smartphone) spread over eight villages. The data was collected using a pre-tested structured interview schedule. The study findings revealed that the primary constraints faced by respondents in using social media were lack of awareness about useful websites and mobile apps, poor digital literacy, and poor competency in its use. Further, it also revealed that while younger, more educated farmers tend to use social media more readily, older and rural farmers face substantial hurdles. The study underscores the need for targeted interventions, including digital literacy programs, infrastructure improvements, and the creation of relevant, localized content to enhance social media's utility in agriculture. These insights will inform the policymakers, scientists, agricultural extension services, and technology developers in crafting relevant and appropriate strategies to bridge the digital divide and empower farmers through the effective use of social media.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Farmers’ Use of Social Media and constraints- A study in Uttarakhand India","attachmentId":119371913,"attachmentType":"pdf","work_url":"https://www.academia.edu/125303380/Farmers_Use_of_Social_Media_and_constraints_A_study_in_Uttarakhand_India","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/125303380/Farmers_Use_of_Social_Media_and_constraints_A_study_in_Uttarakhand_India"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="9" data-entity-id="88734970" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/88734970/Social_Media_Versus_Political_Participation_In_India_An_Analysis_Of_Rural_Punjab">Social Media Versus Political Participation In India: An Analysis Of Rural Punjab</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="50610273" href="https://independent.academia.edu/PavitarParkashSingh19476">Pavitar Singh</a></div><p class="ds-related-work--metadata ds2-5-body-xs">European Journal of Molecular & Clinical Medicine, 2021</p><p class="ds-related-work--abstract ds2-5-body-sm">Democracy is considered to be the best form of government all over the world. And elections are the pivotal base of democracy. In the representative democracy every political party try its level best to influence the voters in its favour. So enough amounts of efforts, money, and time are devoted for political campaigning in the elections. So various types of tools and techniques such as door to door interaction, rallies, posters, flyers, TV and radio interviews etc. are used to influence the voters. But with the advancement of technology, internet and social networking sites have overcome these traditional methods of political campaigning. The use of social media in the political campaigning brought a revolutionary change in the electoral system. Over the last decade lots of work has done on the role of social media in political campaigning. Role of social media is very much clear in the developed countries but in developing countries like India where majority of people live in villages with the problems like illiteracy, unawareness about technologies and lack of internet sources, situation is some bit different. So to find the effect of social media on the victory of particular political party in Punjab region of India a survey is conducted on people (N=50) that includes rural and urban, male and female, young and senior citizen. All the respondents are selected with selected random sampling technique. For the collection of data online Google form is used. This study explore that how social media engagement affect political participation that directly or indirectly affect political efficacy. So there is strong correlation can be seen between social media engagement and political participation as social media tool provide a bidirectional platform for communication.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Social Media Versus Political Participation In India: An Analysis Of Rural Punjab","attachmentId":92653947,"attachmentType":"pdf","work_url":"https://www.academia.edu/88734970/Social_Media_Versus_Political_Participation_In_India_An_Analysis_Of_Rural_Punjab","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/88734970/Social_Media_Versus_Political_Participation_In_India_An_Analysis_Of_Rural_Punjab"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div></div></div><div class="ds-sticky-ctas--wrapper js-loswp-sticky-ctas hidden"><div class="ds-sticky-ctas--grid-container"><div class="ds-sticky-ctas--container"><button class="ds2-5-button js-swp-download-button" data-signup-modal="{"location":"continue-reading-button--sticky-ctas","attachmentId":65310070,"attachmentType":"pdf","workUrl":null}">See full PDF</button><button class="ds2-5-button ds2-5-button--secondary js-swp-download-button" data-signup-modal="{"location":"download-pdf-button--sticky-ctas","attachmentId":65310070,"attachmentType":"pdf","workUrl":null}"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span>Download PDF</button></div></div></div><div class="ds-below-fold--grid-container"><div class="ds-work--container js-loswp-embedded-document"><div class="attachment_preview" data-attachment="Attachment_65310070" style="display: none"><div class="js-scribd-document-container"><div class="scribd--document-loading js-scribd-document-loader" style="display: block;"><img alt="Loading..." src="//a.academia-assets.com/images/loaders/paper-load.gif" /><p>Loading Preview</p></div></div><div style="text-align: center;"><div class="scribd--no-preview-alert js-preview-unavailable"><p>Sorry, preview is currently unavailable. You can download the paper by clicking the button above.</p></div></div></div></div><div class="ds-sidebar--container js-work-sidebar"><div class="ds-related-content--container"><h2 class="ds-related-content--heading">Related papers</h2><div class="ds-related-work--container js-related-work-sidebar-card" data-collection-position="0" data-entity-id="92348738" data-sort-order="default"><a class="ds-related-work--title js-related-work-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/92348738/Social_Media_Use_Profile_of_Farmers_in_Haryana">Social Media Use Profile of Farmers in Haryana</a><div class="ds-related-work--metadata"><a class="js-related-work-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="80915590" href="https://lovely-professional-university.academia.edu/DrAbhilashSinghMaurya">Dr. Abhilash Singh Maurya</a></div><p class="ds-related-work--metadata ds2-5-body-xs">INDIAN JOURNAL OF EXTENSION EDUCATION</p><div 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data-collection-position="1" data-entity-id="79843410" data-sort-order="default"><a class="ds-related-work--title js-related-work-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/79843410/Use_of_Social_Media_by_Farmers_of_Uttarakhand">Use of Social Media by Farmers of Uttarakhand</a><div class="ds-related-work--metadata"><a class="js-related-work-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="150289732" href="https://independent.academia.edu/GPipaliya">Gayatri Pipaliya</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Asian Journal of Agricultural Extension, Economics & Sociology, 2021</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Use of Social Media by Farmers of 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