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This study was conducted in 2021, with an objective to understand to understand the use of social media by farmers and to analyze its relationship with economic profile characteristic. The data were collected personally from Hisar and Sonipat districts of Haryana, with a sample size of 200 respondents comprising 25 farmers from eight villages through a structured interview sched ule. Findings revealed that 69.00 per cent of the respondents were in medium category of social media use. Garrett ranking analysis revealed that watching videos was the most pre ferred purpose of social media use among farmers followed by chatting/ connecting with peers. Also, YouTube was found to be most preferred social media followed by WhatsApp and Faceb...","author":[{"@context":"https://schema.org","@type":"Person","name":"Dr. Abhilash Singh Maurya"}],"contributor":[],"dateCreated":"2022-12-07","headline":"Social Media Use Profile of Farmers in Haryana","image":"https://attachments.academia-assets.com/95380805/thumbnails/1.jpg","inLanguage":"en","keywords":["Social Media"],"publication":"INDIAN JOURNAL OF EXTENSION EDUCATION","publisher":{"@context":"https://schema.org","@type":"Organization","name":"ACS Publisher"},"sourceOrganization":[{"@context":"https://schema.org","@type":"EducationalOrganization","name":"lovely-professional-university"}],"thumbnailUrl":"https://attachments.academia-assets.com/95380805/thumbnails/1.jpg","url":"https://www.academia.edu/92348738/Social_Media_Use_Profile_of_Farmers_in_Haryana"}</script><link rel="stylesheet" media="all" 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"https://www.academia.edu/login?post_login_redirect_url=https%3A%2F%2Fwww.academia.edu%2F92348738%2FSocial_Media_Use_Profile_of_Farmers_in_Haryana%3Fauto%3Ddownload"; window.loswp.translateUrl = "https://www.academia.edu/login?post_login_redirect_url=https%3A%2F%2Fwww.academia.edu%2F92348738%2FSocial_Media_Use_Profile_of_Farmers_in_Haryana%3Fshow_translation%3Dtrue"; window.loswp.previewableAttachments = [{"id":95380805,"identifier":"Attachment_95380805","shouldShowBulkDownload":false}]; window.loswp.shouldDetectTimezone = true; window.loswp.shouldShowBulkDownload = true; window.loswp.showSignupCaptcha = false window.loswp.willEdgeCache = false; window.loswp.work = {"work":{"id":92348738,"created_at":"2022-12-07T02:17:19.857-08:00","from_world_paper_id":222186519,"updated_at":"2023-01-26T05:59:30.142-08:00","_data":{"abstract":"Social media are digital networks that are used to share and discuss user generated informa tion - opinion, video, audio, and multimedia spreading far and wide even in remote areas of the country and has changed the way farmers communicate and interact. This study was conducted in 2021, with an objective to understand to understand the use of social media by farmers and to analyze its relationship with economic profile characteristic. The data were collected personally from Hisar and Sonipat districts of Haryana, with a sample size of 200 respondents comprising 25 farmers from eight villages through a structured interview sched ule. Findings revealed that 69.00 per cent of the respondents were in medium category of social media use. Garrett ranking analysis revealed that watching videos was the most pre ferred purpose of social media use among farmers followed by chatting/ connecting with peers. Also, YouTube was found to be most preferred social media followed by WhatsApp and Faceb...","publisher":"ACS Publisher","publication_name":"INDIAN JOURNAL OF EXTENSION EDUCATION"},"document_type":"paper","pre_hit_view_count_baseline":null,"quality":"high","language":"en","title":"Social Media Use Profile of Farmers in Haryana","broadcastable":true,"draft":null,"has_indexable_attachment":true,"indexable":true}}["work"]; window.loswp.workCoauthors = [80915590]; window.loswp.locale = "en"; window.loswp.countryCode = "SG"; window.loswp.cwvAbTestBucket = ""; window.loswp.designVariant = "ds_vanilla"; window.loswp.fullPageMobileSutdModalVariant = "full_page_mobile_sutd_modal"; window.loswp.useOptimizedScribd4genScript = false; window.loginModal = {}; window.loginModal.appleClientId = 'edu.academia.applesignon';</script><script defer="" src="https://accounts.google.com/gsi/client"></script><div class="ds-loswp-container"><div class="ds-work-card--grid-container"><div class="ds-work-card--container js-loswp-work-card"><div class="ds-work-card--cover"><div class="ds-work-cover--wrapper"><div class="ds-work-cover--container"><button class="ds-work-cover--clickable js-swp-download-button" data-signup-modal="{"location":"swp-splash-paper-cover","attachmentId":95380805,"attachmentType":"pdf"}"><img alt="First page of “Social Media Use Profile of Farmers in Haryana”" class="ds-work-cover--cover-thumbnail" src="https://0.academia-photos.com/attachment_thumbnails/95380805/mini_magick20221207-1-10zp5lp.png?1670408352" /><img alt="PDF Icon" class="ds-work-cover--file-icon" src="//a.academia-assets.com/images/single_work_splash/adobe_icon.svg" /><div class="ds-work-cover--hover-container"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span><p>Download Free PDF</p></div><div class="ds-work-cover--ribbon-container">Download Free PDF</div><div class="ds-work-cover--ribbon-triangle"></div></button></div></div></div><div class="ds-work-card--work-information"><h1 class="ds-work-card--work-title">Social Media Use Profile of Farmers in Haryana</h1><div class="ds-work-card--work-authors ds-work-card--detail"><a class="ds-work-card--author js-wsj-grid-card-author ds2-5-body-md ds2-5-body-link" data-author-id="80915590" href="https://lovely-professional-university.academia.edu/DrAbhilashSinghMaurya"><img alt="Profile image of Dr. Abhilash Singh Maurya" class="ds-work-card--author-avatar" src="https://0.academia-photos.com/80915590/20286511/60897305/s65_dr._abhilash.singh_maurya.jpg" />Dr. Abhilash Singh Maurya</a></div><div class="ds-work-card--detail"><p class="ds-work-card--detail ds2-5-body-sm">INDIAN JOURNAL OF EXTENSION EDUCATION</p><div class="ds-work-card--work-metadata"><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">visibility</span><p class="ds2-5-body-sm" id="work-metadata-view-count">…</p></div><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">description</span><p class="ds2-5-body-sm">4 pages</p></div><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">link</span><p class="ds2-5-body-sm">1 file</p></div></div><script>(async () => { const workId = 92348738; 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if (!viewCountBody) { throw new Error('Failed to find work views element'); } viewCountBody.textContent = `${commaizedViewCount} views`; } catch (error) { // Remove the whole views element if there was some issue parsing. document.getElementById('work-metadata-view-count')?.parentNode?.remove(); throw new Error(`Failed to parse view count: ${viewCount}`, error); } }; // If the DOM is still loading, wait for it to be ready before updating the view count. if (document.readyState === "loading") { document.addEventListener('DOMContentLoaded', () => { updateViewCount(viewCount); }); // Otherwise, just update it immediately. } else { updateViewCount(viewCount); } })();</script></div><p class="ds-work-card--work-abstract ds-work-card--detail ds2-5-body-md">Social media are digital networks that are used to share and discuss user generated informa tion - opinion, video, audio, and multimedia spreading far and wide even in remote areas of the country and has changed the way farmers communicate and interact. This study was conducted in 2021, with an objective to understand to understand the use of social media by farmers and to analyze its relationship with economic profile characteristic. The data were collected personally from Hisar and Sonipat districts of Haryana, with a sample size of 200 respondents comprising 25 farmers from eight villages through a structured interview sched ule. Findings revealed that 69.00 per cent of the respondents were in medium category of social media use. Garrett ranking analysis revealed that watching videos was the most pre ferred purpose of social media use among farmers followed by chatting/ connecting with peers. Also, YouTube was found to be most preferred social media followed by WhatsApp and Faceb...</p><div class="ds-work-card--button-container"><button class="ds2-5-button js-swp-download-button" data-signup-modal="{"location":"continue-reading-button--work-card","attachmentId":95380805,"attachmentType":"pdf","workUrl":"https://www.academia.edu/92348738/Social_Media_Use_Profile_of_Farmers_in_Haryana"}">See full PDF</button><button class="ds2-5-button ds2-5-button--secondary js-swp-download-button" data-signup-modal="{"location":"download-pdf-button--work-card","attachmentId":95380805,"attachmentType":"pdf","workUrl":"https://www.academia.edu/92348738/Social_Media_Use_Profile_of_Farmers_in_Haryana"}"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span>Download PDF</button></div></div></div></div><div data-auto_select="false" data-client_id="331998490334-rsn3chp12mbkiqhl6e7lu2q0mlbu0f1b" data-doc_id="95380805" data-landing_url="https://www.academia.edu/92348738/Social_Media_Use_Profile_of_Farmers_in_Haryana" data-login_uri="https://www.academia.edu/registrations/google_one_tap" data-moment_callback="onGoogleOneTapEvent" id="g_id_onload"></div><div class="ds-top-related-works--grid-container"><div class="ds-related-content--container ds-top-related-works--container"><h2 class="ds-related-content--heading">Related papers</h2><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="0" data-entity-id="79843410" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/79843410/Use_of_Social_Media_by_Farmers_of_Uttarakhand">Use of Social Media by Farmers of Uttarakhand</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="150289732" href="https://independent.academia.edu/GPipaliya">Gayatri Pipaliya</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Asian Journal of Agricultural Extension, Economics & Sociology, 2021</p><p class="ds-related-work--abstract ds2-5-body-sm">Agriculture is one of the most important sectors of the Indian economy and can benefit tremendously from the application of Information and Communication Technologies (ICTs). ICTs can be especially important in bringing changes to socio-economic conditions of small and marginal farmers. A study was conducted in using Accidental sampling method with a sample size of 99 in Udham Singh Nagar District of Uttarakhand to find the characteristics of the farmers and to assess the use of ICTs by the farmers. The finding of the study revealed that majority of the farmers belonged to middle age group, practiced farming as their main occupation and maximum number of farmers were educated upto graduation level. Majority of them owned smart phones and had internet connectivity on their mobile phone. Samsung mobile phones were used by maximum number of the farmers. It was also found that majority of the farmers used WhatsApp, Facebook, YouTube frequently and mainly for entertainment purpose. Howe...</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Use of Social Media by Farmers of Uttarakhand","attachmentId":86421776,"attachmentType":"pdf","work_url":"https://www.academia.edu/79843410/Use_of_Social_Media_by_Farmers_of_Uttarakhand","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/79843410/Use_of_Social_Media_by_Farmers_of_Uttarakhand"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="1" data-entity-id="54085084" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/54085084/Effect_of_Socio_Personal_Traits_of_Farmers_on_their_Perception_towards_Social_Media">Effect of Socio-Personal Traits of Farmers on their Perception towards Social Media</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="80915590" href="https://lovely-professional-university.academia.edu/DrAbhilashSinghMaurya">Dr. Abhilash Singh Maurya</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Research Paper, 2021</p><p class="ds-related-work--abstract ds2-5-body-sm">Any progress in terms of utilization of a new ICT technology or innovation is greatly affected by how well it is perceived by the farmers. The perception of farmers is the product of their personal, social, psychological and economic background. Social media is one such new innovation which is spreading rapidly in rural areas and has transformed the communication process. The present study was conducted in Hisar and Sonipat districts of Haryana, with an objective to analyze the relationship between socio-personal traits of farmers with their perception towards social media. The data were collected personally from 200 respondents comprising 25 farmers from eight selected villages through a structured interview schedule. Findings revealed that 59 per cent of the farmers had neutral perception towards social media followed by 25.50 per cent farmers who had favourable perception. Further, analyses of the relationship between perception and profile of farmers revealed that, education, landholding, family income, cosmopoliteness-localiteness, mass media exposure, social participation, extension contact and extension participation were positively correlated with perception towards social media. It is recommended that there is a need to train farmers on better utilization of social media, use of social media marketing and sensitizing them about the positive aspects of social media.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Effect of Socio-Personal Traits of Farmers on their Perception towards Social Media","attachmentId":70619965,"attachmentType":"pdf","work_url":"https://www.academia.edu/54085084/Effect_of_Socio_Personal_Traits_of_Farmers_on_their_Perception_towards_Social_Media","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/54085084/Effect_of_Socio_Personal_Traits_of_Farmers_on_their_Perception_towards_Social_Media"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="2" data-entity-id="125303380" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/125303380/Farmers_Use_of_Social_Media_and_constraints_A_study_in_Uttarakhand_India">Farmers’ Use of Social Media and constraints- A study in Uttarakhand India</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="41708507" href="https://gbpuat.academia.edu/AslamAnsari">Aslam Ansari</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Asian Journal of Agricultural Extension, Economics & Sociology, 2024</p><p class="ds-related-work--abstract ds2-5-body-sm">The emergence of social media has opened up new avenues for information dissemination, social interactions and communication in various sectors, including agriculture. Farmers are also actively using social media for seeking and sharing information related to agriculture through various social media platforms. However, farmers often encounter several constraints in leveraging these technology platforms effectively. This research investigated the multifaceted challenges faced by farmers in utilizing social media for agricultural purposes. The present study was conducted in one district (U.S. Nagar) of Uttarakhand, known as the food bowl of the state with the objective to find out farmers’ usage pattern of social media and identify constraints faced by the farmers in accessing and using the social media. The study followed an exploratory research and the study sample comprised of purposively selected 200 farmers (those who owned a smartphone) spread over eight villages. The data was collected using a pre-tested structured interview schedule. The study findings revealed that the primary constraints faced by respondents in using social media were lack of awareness about useful websites and mobile apps, poor digital literacy, and poor competency in its use. Further, it also revealed that while younger, more educated farmers tend to use social media more readily, older and rural farmers face substantial hurdles. The study underscores the need for targeted interventions, including digital literacy programs, infrastructure improvements, and the creation of relevant, localized content to enhance social media's utility in agriculture. These insights will inform the policymakers, scientists, agricultural extension services, and technology developers in crafting relevant and appropriate strategies to bridge the digital divide and empower farmers through the effective use of social media.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Farmers’ Use of Social Media and constraints- A study in Uttarakhand India","attachmentId":119371913,"attachmentType":"pdf","work_url":"https://www.academia.edu/125303380/Farmers_Use_of_Social_Media_and_constraints_A_study_in_Uttarakhand_India","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/125303380/Farmers_Use_of_Social_Media_and_constraints_A_study_in_Uttarakhand_India"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="3" data-entity-id="109446856" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/109446856/Constraints_in_Using_Internet_and_Social_Media_as_Perceived_by_Farmers_in_Bhilwara_District_of_Rajasthan_India">Constraints in Using Internet and Social Media as Perceived by Farmers in Bhilwara District of Rajasthan, India</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="65414413" href="https://independent.academia.edu/DadheechSuchitra">Suchitra Dadheech</a></div><p class="ds-related-work--metadata ds2-5-body-xs">International Journal of Current Microbiology and Applied Sciences, 2020</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Constraints in Using Internet and Social Media as Perceived by Farmers in Bhilwara District of Rajasthan, India","attachmentId":107569566,"attachmentType":"pdf","work_url":"https://www.academia.edu/109446856/Constraints_in_Using_Internet_and_Social_Media_as_Perceived_by_Farmers_in_Bhilwara_District_of_Rajasthan_India","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/109446856/Constraints_in_Using_Internet_and_Social_Media_as_Perceived_by_Farmers_in_Bhilwara_District_of_Rajasthan_India"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="4" data-entity-id="92781891" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/92781891/Social_Media_Used_by_the_Farmers_in_Sharing_Farm_Information">Social Media Used by the Farmers in Sharing Farm Information</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="118555548" href="https://independent.academia.edu/kamalmeena11">kamal meena</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Asian Journal of Agricultural Extension, Economics &amp; Sociology</p><p class="ds-related-work--abstract ds2-5-body-sm">Social media has emerged as a highly powerful tool in facilitating online social interactions and has shown tremendous potential in facilitating information exchange among individuals. It has been extensively used by farmers to tremendous increase in the number of smart-phones users during the last decade. A study was conducted during 2021-22 to find out the different social media being utilized by the farmers. A total of 140 progressive farmers who are using social media were randomly selected from purposively selected blocks of the Kota division of Rajasthan. Results of the study revealed that WhatsApp, YouTube, and Facebook were the most popular social media tools which are being used by farmers for sharing farm information. Keeping in touch with extension workers/ scientists, sharing or capturing information, and socializing with relatives /contact were major purposes for the farming community on social media sites. It can be concluded that social media would deliberately remain...</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Social Media Used by the Farmers in Sharing Farm Information","attachmentId":95699685,"attachmentType":"pdf","work_url":"https://www.academia.edu/92781891/Social_Media_Used_by_the_Farmers_in_Sharing_Farm_Information","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/92781891/Social_Media_Used_by_the_Farmers_in_Sharing_Farm_Information"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="5" data-entity-id="124278901" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/124278901/Commercial_Vegetable_Growers_Socio_economic_Status_on_Usage_of_Social_Media_in_Odisha_India">Commercial Vegetable Growers’ Socio-economic Status on Usage of Social Media in Odisha, India</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="220609839" href="https://independent.academia.edu/swetasahoo7">sweta sahoo</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Journal of experimental agriculture international, 2024</p><p class="ds-related-work--abstract ds2-5-body-sm">Social media can be a fantastic agricultural intervention tool, providing dependable information and knowledge to farmers who are not yet addressed at the appropriate time. Extension must be implemented using the newest technology in a world where knowledge drives change in order to persuade and assist farmers. Social media is like a revolution in todays' time in every aspect and Original Research Article</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Commercial Vegetable Growers’ Socio-economic Status on Usage of Social Media in Odisha, India","attachmentId":118534926,"attachmentType":"pdf","work_url":"https://www.academia.edu/124278901/Commercial_Vegetable_Growers_Socio_economic_Status_on_Usage_of_Social_Media_in_Odisha_India","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/124278901/Commercial_Vegetable_Growers_Socio_economic_Status_on_Usage_of_Social_Media_in_Odisha_India"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="6" data-entity-id="114601106" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/114601106/USE_OF_SOCIAL_MEDIA_BY_THE_FARMERS_IN_GAZIPUR_DISTRICT_OF_BANGLADESH">USE OF SOCIAL MEDIA BY THE FARMERS IN GAZIPUR DISTRICT OF BANGLADESH</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="253816964" href="https://bsmrau.academia.edu/ShahriarHasan">Shahriar Hasan</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Annals of Bangladesh Agriculture, 2024</p><p class="ds-related-work--abstract ds2-5-body-sm">Bangladesh has embraced digitalization to the point where social media has become an essential tool for communication among all sectors of people including agriculture. The current study was therefore attempted to ascertain the extent of use of various social media platforms by the farmers. The study was conducted in two Upazilas viz. Sreepur and Gazipur Sadar Upazila of Gazipur district. A total of 100 farmers were selected as a sample of the study following a proportionate random sampling technique. Four-fifths (80.0%) of them reflected poor to moderate knowledge on social media use. Among the digital social media knowledge on smartphones ranked first. The use of different social media by the majority (84.0%) of respondents was impressive where 33.0 percent had low use and 51.0 percent moderate. Watching the Hridoye Mati O Manush program on Facebook / YouTube ranked 1 st position for using agricultural purposes. In the case of non-agricultural purposes, the use of Messenger / Imo / WhatsApp to communicate with relatives/Friends ranked in 1 st position. Moreover, around half of the respondents (51.0%) preferred Facebook among other social media due to its multidimentional usage. The majority of the respondents showed as moderate users (4-9 years) of different social media using experiences. The vital preference of using social media is to communicate with others followed by entertainment and ease of handling. Level of education, farm size, and annual income showed positive significant relationship with the extent of use of different social media by the farmers while age and farming experience indicated a negative significant relationship. Network problems, load shedding, high cost, poor Wi-Fi service, and addiction to overuse of social media were some of the major problems identified by the respondents in using social media.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"USE OF SOCIAL MEDIA BY THE FARMERS IN GAZIPUR DISTRICT OF BANGLADESH","attachmentId":111256924,"attachmentType":"pdf","work_url":"https://www.academia.edu/114601106/USE_OF_SOCIAL_MEDIA_BY_THE_FARMERS_IN_GAZIPUR_DISTRICT_OF_BANGLADESH","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/114601106/USE_OF_SOCIAL_MEDIA_BY_THE_FARMERS_IN_GAZIPUR_DISTRICT_OF_BANGLADESH"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="7" data-entity-id="95550020" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/95550020/Social_Media_Usage_Purposes_of_Farmers_in_Sel%C3%A7uklu_District_of_Konya_Province">Social Media Usage Purposes of Farmers in Selçuklu District of Konya Province</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="239241600" href="https://independent.academia.edu/T%C3%BCrk%C5%9FanKaratekin">Türkşan Karatekin</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Turkish Journal of Agriculture - Food Science and Technology, 2022</p><p class="ds-related-work--abstract ds2-5-body-sm">The aim of this study is to determine the purpose of social media usage of farmers in Selçuklu district of Konya province. The sample volume was determined as 80 according to the stratified random sampling method, with a 95% confidence interval and with a 5% margin of error. Factor analysis was conducted to determine the farmers' social media usage purposes. Factor analysis was conducted on 19 independent variables and 3 independent variables were identified to determine the reasons for using social media. These variables are called professional development, socialization, and communication. The relationship between professional development, socialization, and communication variables and social media platforms was determined by linear regression analysis. For platforms used for socialization purposes, it was found that Facebook was statistically significant at 1% and Instagram was 5%. According to the regression analysis, platforms used for vocational development purposes, it was found that WhatsApp was statistically significant at 1% and YouTube was 5%. In social media, training, extension, projects, and promotions should be more widely supported in order to support the professional training of enterprises. In addition, pieces of training should be provided for enterprises to use social media platforms more effectively.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Social Media Usage Purposes of Farmers in Selçuklu District of Konya Province","attachmentId":97700564,"attachmentType":"pdf","work_url":"https://www.academia.edu/95550020/Social_Media_Usage_Purposes_of_Farmers_in_Sel%C3%A7uklu_District_of_Konya_Province","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/95550020/Social_Media_Usage_Purposes_of_Farmers_in_Sel%C3%A7uklu_District_of_Konya_Province"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="8" data-entity-id="91689480" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/91689480/Information_Seeking_Behavior_and_Utilization_of_Social_Media_for_Agricultural_Information_by_Farmers_of_Prayagraj_District_of_Uttar_Pradesh">Information Seeking Behavior and Utilization of Social Media for Agricultural Information by Farmers of Prayagraj District of Uttar Pradesh</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="62008631" href="https://independent.academia.edu/KushwahaSIDDHARTH">SIDDHARTH Kushwaha</a></div><p class="ds-related-work--metadata ds2-5-body-xs">International Journal of Advances in Agricultural Science and Technology, 2021</p><p class="ds-related-work--abstract ds2-5-body-sm">Social media is becoming very important implement in agriculture to edge people to people due to its capacity to connect with farmers and agribusiness people around the globe over hug geographical distances. At present time there are 2.078 billion social media user in the world. The study was conducting in purposely selected Prayagraj district of Uttar Pradesh of also purposely two selecting blocks two villages from each block. Selected for the study Thus, in all, four villages thirty farmers were selected randomly. Thus, total 120 respondents were selected randomly and interviewed with the help of well semi structured schedule. The statistical tools/technique was used to computing the data and information. Descriptive research design was followed for the analysis. Maximum number respondents communicate through social media and WhatsApp is highly exposed and adopted by the respondents in the study area. Smart phones, computer usage and internet should be promoted among stakeholders ...</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Information Seeking Behavior and Utilization of Social Media for Agricultural Information by Farmers of Prayagraj District of Uttar Pradesh","attachmentId":94905547,"attachmentType":"pdf","work_url":"https://www.academia.edu/91689480/Information_Seeking_Behavior_and_Utilization_of_Social_Media_for_Agricultural_Information_by_Farmers_of_Prayagraj_District_of_Uttar_Pradesh","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/91689480/Information_Seeking_Behavior_and_Utilization_of_Social_Media_for_Agricultural_Information_by_Farmers_of_Prayagraj_District_of_Uttar_Pradesh"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="9" data-entity-id="50090830" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/50090830/Social_Media_in_Agricultural_Extension_Benefits_and_Challenges_under_Indian_Context">Social Media in Agricultural Extension: Benefits and Challenges under Indian Context</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="7351175" href="https://hilagric.academia.edu/DeveshThakur">Devesh Thakur</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Asian Journal of Agricultural Extension, Economics & Sociology</p><p class="ds-related-work--abstract ds2-5-body-sm">Aims: This study aimed to empirically test social media tools in farm extension communication activities. Study Design: Quasi-Experimental Design. Place and Duration of the Study: The study was conducted in 8 districts of the State of Himachal Pradesh, India, June 2016-December 2016. Methodology: The current study involved the creation of social media communication intervention among the selected group of farmers from the state of Himachal Pradesh. This was achieved through the creation of Facebook and WhatsApp groups among smartphone user farmers and sharing relevant agricultural information for a period of six months. Results: The notable benefits derived by farmers were seeking solutions to minimise crop and livestock losses, easy availability of information in multiple forms, regular learning, multimodal information delivery and the creation of social capital. Reported constraints were the high frequency of irrelevant posts by other members, increased internet data requirements and poor internet connectivity. The study also found users to prefer WhatsApp over Facebook due to convenience in</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Social Media in Agricultural Extension: Benefits and Challenges under Indian Context","attachmentId":68206299,"attachmentType":"pdf","work_url":"https://www.academia.edu/50090830/Social_Media_in_Agricultural_Extension_Benefits_and_Challenges_under_Indian_Context","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/50090830/Social_Media_in_Agricultural_Extension_Benefits_and_Challenges_under_Indian_Context"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div></div></div><div class="ds-sticky-ctas--wrapper js-loswp-sticky-ctas hidden"><div class="ds-sticky-ctas--grid-container"><div class="ds-sticky-ctas--container"><button class="ds2-5-button js-swp-download-button" data-signup-modal="{"location":"continue-reading-button--sticky-ctas","attachmentId":95380805,"attachmentType":"pdf","workUrl":null}">See full PDF</button><button class="ds2-5-button ds2-5-button--secondary js-swp-download-button" data-signup-modal="{"location":"download-pdf-button--sticky-ctas","attachmentId":95380805,"attachmentType":"pdf","workUrl":null}"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span>Download PDF</button></div></div></div><div class="ds-below-fold--grid-container"><div class="ds-work--container js-loswp-embedded-document"><div class="attachment_preview" data-attachment="Attachment_95380805" style="display: none"><div class="js-scribd-document-container"><div class="scribd--document-loading js-scribd-document-loader" style="display: block;"><img alt="Loading..." src="//a.academia-assets.com/images/loaders/paper-load.gif" /><p>Loading Preview</p></div></div><div style="text-align: center;"><div class="scribd--no-preview-alert js-preview-unavailable"><p>Sorry, preview is currently unavailable. 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