Stellen Sie sicher, dass Ihr Unternehmen DSGVO-konform ist

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href="https://login.mailchimp.com/?locale=de" class="iaNav__cta iaNav__login" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:login" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:login" }, this)">Anmelden</a> </li> <li> <a href="https://login.mailchimp.com/?locale=de" class="ctaSecondary">Anmelden</a> </li> <li> <a href="/de/pricing/marketing/" class="ctaPrimary" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:signup" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:signup" }, this)"> Kostenloser Test </a> </li> </noscript> </ul> </div> </section> <div class="iaNav__overlay side" data-behavior="iaNav:closeMenu"></div> </nav> <div class="iaNav__overlay top" data-behavior="iaNav:closeMenu"></div> </header> <main id="content" data-swiftype-index="true" tabindex="-1"> <div class="p23TextHero module backgroundPeppercorn fs-unmask" id="BhVkUuzdQLQVGRlEhqflE" data-behavior="hero--inverted" data-module-id="p23TextHero" data-entry-id="BhVkUuzdQLQVGRlEhqflE" data-context-text="Stellen Sie sicher, dass Ihr Unternehmen DSGVO-konform ist"> <div class="module--content module--content-8of12 align--center"> <p class="copy-eyebrow margin--bottom-3"> ALLGEMEINE DATENSCHUTZVERORDNUNG (DSGVO) </p> <h1 class="h1">Stellen Sie sicher, dass Ihr Unternehmen DSGVO-konform ist</h1> <p class="copy-large margin--top-3">Wenn Ihr Unternehmen personenbezogene Daten von EU-Bürgern verarbeitet, gilt für Sie die DSGVO. Unsere Tools können Ihnen helfen, die Compliance ohne großen Aufwand zu meistern – und gleichzeitig die persönlichen Daten Ihrer Kunden zu schützen.</p> <div class="flex flex--middle flex--center margin--top-5 p23TextHero--ctaContainer"> <div class="margin--left-2 margin--right-2"> <a class="ctaArrow cta--small" href="/de/pricing/marketing/" aria-label="Erste Schritte"> Erste Schritte </a> </div> </div> </div> </div> <section data-module-id="p23GridFarm" data-entry-id="5QCDHvN9C20Z01iH7cv8Ja" class="p23GridFarm module backgroundParsnip fs-unmask"> <div class="module--content module--content-6of12 module-float-left"> <h2 class="h2 margin--bottom-3"> Welche Mailchimp-Funktionen können helfen? </h2> </div> <div class="module--content margin--top-5"> <ul class="p23GridFarm__grid padding--bottom-5 flex flex--columns-4-large"> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta padding-4 flex"> <a href="/de/help/collect-consent-with-gdpr-forms/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--thumbnail"> <div class="p23GridFarm__grid__item__link__text"> <h3 class="p23GridFarm__grid__item__link__text__title copy-small"> DSGVO-konforme Registrierungsformulare </h3> <p class="p23GridFarm__grid__item__link__text__description copy-info"> Unsere Formulare enthalten automatisch Kontrollkästchen für das Opt-in und bearbeitbare Abschnitte, in denen du erklären kannst, wie und warum du die Daten deiner Kontakte verwendest. </p></div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta padding-4 flex"> <a href="/de/help/about-contact-profile-pages/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--thumbnail"> <div class="p23GridFarm__grid__item__link__text"> <h3 class="p23GridFarm__grid__item__link__text__title copy-small"> Kontaktprofile </h3> <p class="p23GridFarm__grid__item__link__text__description copy-info"> Unsere Kontaktprofile zeigen an, wann sich jemand für den Erhalt von Werbung von dir entschieden hat. So kannst du jederzeit dein Einverständnis nachweisen und persönliche Informationen ändern oder entfernen. </p></div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta padding-4 flex"> <a href="/de/help/set-signup-preferences/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--thumbnail"> <div class="p23GridFarm__grid__item__link__text"> <h3 class="p23GridFarm__grid__item__link__text__title copy-small"> Double-opt-in-Einstellungen </h3> <p class="p23GridFarm__grid__item__link__text__description copy-info"> Wähle zwischen verschiedenen Opt-in-Einstellungen, einschließlich der Option des Double-opt-in. Double-Opt-In-Einstellungen bieten einen zusätzlichen Nachweis der Einwilligung. </p></div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta padding-4 flex"> <a href="/de/help/export-contacts/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--thumbnail"> <div class="p23GridFarm__grid__item__link__text"> <h3 class="p23GridFarm__grid__item__link__text__title copy-small"> Export von Kontaktdaten </h3> <p class="p23GridFarm__grid__item__link__text__description copy-info"> Mit Mailchimp kannst du Kontaktinformationen exportieren, um deine Einwilligung nachzuweisen und Zugriffsanfragen zu erfüllen. </p></div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta padding-4 flex"> <a href="/de/help/delete-contacts/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--thumbnail"> <div class="p23GridFarm__grid__item__link__text"> <h3 class="p23GridFarm__grid__item__link__text__title copy-small"> Kontaktdaten löschen </h3> <p class="p23GridFarm__grid__item__link__text__description copy-info"> Mit Mailchimp kannst du einen Kontakt und alle seine personenbezogenen Daten dauerhaft löschen, wenn er darum bittet, vergessen zu werden. </p></div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta padding-4 flex"> <a href="https://mailchimp.com/developer/marketing/api/lists/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--thumbnail"> <div class="p23GridFarm__grid__item__link__text"> <h3 class="p23GridFarm__grid__item__link__text__title copy-small"> API-Felder </h3> <p class="p23GridFarm__grid__item__link__text__description copy-info"> Wir haben der Mailchimp-API Marketing-Berechtigungsfelder hinzugefügt, sodass du DSGVO-Felder aktivieren und Kontaktmarketing-Berechtigungen über deine Zielgruppen hinweg synchronisieren kannst. </p></div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta padding-4 flex"> <a href="/de/about/security/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--thumbnail"> <div class="p23GridFarm__grid__item__link__text"> <h3 class="p23GridFarm__grid__item__link__text__title copy-small"> Zusätzliche Sicherheitsfunktionen </h3> <p class="p23GridFarm__grid__item__link__text__description copy-info"> Die Sicherheitsfunktionen helfen dir, unbefugten Zugriff auf dein Konto zu verhindern und geben dir mehr Kontrolle über deine Daten. </p></div> </a> </li> </ul> </div> </section> <section class="p23FlexibleHighlight module backgroundCoconut fs-unmask" id="3s7bnjmcV1ZwnKAkNlS7ey" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="3s7bnjmcV1ZwnKAkNlS7ey"> <div class="module--content align--center flex--mobile-reverse"> <div class="column column1"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/5L8fIZngvwgUd8cqw3ZP8Q/c86d9451e853192d559f97d83c84ee0f/data-activity.png?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/5L8fIZngvwgUd8cqw3ZP8Q/c86d9451e853192d559f97d83c84ee0f/data-activity.png?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/5L8fIZngvwgUd8cqw3ZP8Q/c86d9451e853192d559f97d83c84ee0f/data-activity.png?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/5L8fIZngvwgUd8cqw3ZP8Q/c86d9451e853192d559f97d83c84ee0f/data-activity.png?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/5L8fIZngvwgUd8cqw3ZP8Q/c86d9451e853192d559f97d83c84ee0f/data-activity.png?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/5L8fIZngvwgUd8cqw3ZP8Q/c86d9451e853192d559f97d83c84ee0f/data-activity.png?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/5L8fIZngvwgUd8cqw3ZP8Q/c86d9451e853192d559f97d83c84ee0f/data-activity.png?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/5L8fIZngvwgUd8cqw3ZP8Q/c86d9451e853192d559f97d83c84ee0f/data-activity.png?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/5L8fIZngvwgUd8cqw3ZP8Q/c86d9451e853192d559f97d83c84ee0f/data-activity.png?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/5L8fIZngvwgUd8cqw3ZP8Q/c86d9451e853192d559f97d83c84ee0f/data-activity.png?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/5L8fIZngvwgUd8cqw3ZP8Q/c86d9451e853192d559f97d83c84ee0f/data-activity.png?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/5L8fIZngvwgUd8cqw3ZP8Q/c86d9451e853192d559f97d83c84ee0f/data-activity.png?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/5L8fIZngvwgUd8cqw3ZP8Q/c86d9451e853192d559f97d83c84ee0f/data-activity.png?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="" width="2540" height="1760"></picture></figure> </div> <div class="column column2"> <h2 class="h2">Wir führen Aufzeichnungen über die Datenaktivität</h2> <p>Mailchimp kann Ihnen dabei helfen, die Einwilligung einzuholen, und speichert eine Aufzeichnung der Einwilligung Ihrer Kontakte in Ihrem Mailchimp-Konto. </p> <p>Wenn Sie ein Mailchimp-Anmeldeformular verwenden, um Kontakte zu Ihrem Konto hinzuzufügen, zeichnet Mailchimp die E-Mail-Adresse, IP-Adresse und den Zeitstempel jedes Abonnenten oder Kontakts auf, der das Formular ausfüllt und sendet. </p> </div> </div> </section> <section id="4g6XzkNt1kAvrlOD2aOitd" class="p23Accordion module backgroundCoconut fs-unmask" data-behavior="p23Accordion" data-module-id="p23Accordion" data-entry-id="4g6XzkNt1kAvrlOD2aOitd" data-context-text="Zusätzliche Protokolle"> <div class="module--content"> <h2 class="h2 p23Accordion__title"> Zusätzliche Protokolle </h2> <ul class="p23Accordion__list"> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Datenschutzrichtlinien" data-component-id="p23AccordionItem" data-entry-id="6SvIToONeOAb8gtKeQqJfw"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-0-6SvIToONeOAb8gtKeQqJfw" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-0-6SvIToONeOAb8gtKeQqJfw" aria-controls="p23AccordionItem-sect-0-6SvIToONeOAb8gtKeQqJfw"> <span> Datenschutzrichtlinien </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-0-6SvIToONeOAb8gtKeQqJfw" id="p23AccordionItem-sect-0-6SvIToONeOAb8gtKeQqJfw" role="region" aria-labelledby="p23AccordionItem-0-6SvIToONeOAb8gtKeQqJfw"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Wir stellen sicher, dass unsere Datenschutzrichtlinien das Engagement von Mailchimp gegenüber der DSGVO klar erläutern, transparent darüber sind, wie wir personenbezogene Daten verwenden, und Einzelpersonen Informationen darüber geben, wie sie ihre Datenschutzrechte ausüben können.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Standardvertragsklauseln der EU" data-component-id="p23AccordionItem" data-entry-id="2mjBRDx2WcAXEWBwHdng6S"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-1-2mjBRDx2WcAXEWBwHdng6S" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-1-2mjBRDx2WcAXEWBwHdng6S" aria-controls="p23AccordionItem-sect-1-2mjBRDx2WcAXEWBwHdng6S"> <span> Standardvertragsklauseln der EU </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-1-2mjBRDx2WcAXEWBwHdng6S" id="p23AccordionItem-sect-1-2mjBRDx2WcAXEWBwHdng6S" role="region" aria-labelledby="p23AccordionItem-1-2mjBRDx2WcAXEWBwHdng6S"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Wir integrieren die Standardvertragsklauseln der EU in unseren Datenverarbeitungszusatz, der automatisch Teil unserer Standardnutzungsbedingungen (unserem Vertrag mit Ihnen) ist und für Kundendaten gilt, die durch EU-Gesetze geschützt sind.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="DSGVO-konforme Bedingungen " data-component-id="p23AccordionItem" data-entry-id="51rTl5BVFHTn6HG28w3aVV"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-2-51rTl5BVFHTn6HG28w3aVV" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-2-51rTl5BVFHTn6HG28w3aVV" aria-controls="p23AccordionItem-sect-2-51rTl5BVFHTn6HG28w3aVV"> <span> DSGVO-konforme Bedingungen </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-2-51rTl5BVFHTn6HG28w3aVV" id="p23AccordionItem-sect-2-51rTl5BVFHTn6HG28w3aVV" role="region" aria-labelledby="p23AccordionItem-2-51rTl5BVFHTn6HG28w3aVV"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Wir stellen unseren Kunden in unserem Nachtrag zur Datenverarbeitung DSGVO-konforme Bedingungen zur Verfügung und aktualisieren unsere Verträge mit Drittanbietern, um sicherzustellen, dass sie DSGVO-konform sind.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Datenschutzbeauftragter (DSB)" data-component-id="p23AccordionItem" data-entry-id="3CXeDPPt1tGJcyiSc6tkNC"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-3-3CXeDPPt1tGJcyiSc6tkNC" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-3-3CXeDPPt1tGJcyiSc6tkNC" aria-controls="p23AccordionItem-sect-3-3CXeDPPt1tGJcyiSc6tkNC"> <span> Datenschutzbeauftragter (DSB) </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-3-3CXeDPPt1tGJcyiSc6tkNC" id="p23AccordionItem-sect-3-3CXeDPPt1tGJcyiSc6tkNC" role="region" aria-labelledby="p23AccordionItem-3-3CXeDPPt1tGJcyiSc6tkNC"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Wir haben einen Datenschutzbeauftragten (DSB), der unser Compliance-Programm überwacht. Du kannst unseren Datenschutzbeauftragten <a href="https://www.intuit.com/privacy/submit-a-question/">hier</a> kontaktieren.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="EU-U.S./Schweiz-U.S. Data Privacy Frameworks" data-component-id="p23AccordionItem" data-entry-id="5EcpU7VyQMziNyp6yWkgc0"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-4-5EcpU7VyQMziNyp6yWkgc0" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-4-5EcpU7VyQMziNyp6yWkgc0" aria-controls="p23AccordionItem-sect-4-5EcpU7VyQMziNyp6yWkgc0"> <span> EU-U.S./Schweiz-U.S. Data Privacy Frameworks </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-4-5EcpU7VyQMziNyp6yWkgc0" id="p23AccordionItem-sect-4-5EcpU7VyQMziNyp6yWkgc0" role="region" aria-labelledby="p23AccordionItem-4-5EcpU7VyQMziNyp6yWkgc0"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Wir zertifizieren uns jährlich nach dem EU-U.S. Data Privacy Framework (EU-U.S. DPF), der britischen Erweiterung des EU-U.S. DPF und dem Swiss-US Data Privacy Framework (Swiss-U.S. DPF), wie vom US-Handelsministerium zum Schutz von Daten des EWR, Großbritannien und der Schweiz in Übereinstimmung mit den neu eingeführten EU-US-Datenschutzgrundsätzen festgelegt.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="SOC 2 Typ 2-Prüfung " data-component-id="p23AccordionItem" data-entry-id="3sl9AxdPKWYdp1m7NgUFK2"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-5-3sl9AxdPKWYdp1m7NgUFK2" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-5-3sl9AxdPKWYdp1m7NgUFK2" aria-controls="p23AccordionItem-sect-5-3sl9AxdPKWYdp1m7NgUFK2"> <span> SOC 2 Typ 2-Prüfung </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-5-3sl9AxdPKWYdp1m7NgUFK2" id="p23AccordionItem-sect-5-3sl9AxdPKWYdp1m7NgUFK2" role="region" aria-labelledby="p23AccordionItem-5-3sl9AxdPKWYdp1m7NgUFK2"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Wir absolvieren jährlich eine SOC 2 Typ II-Prüfung für die Trust-Hauptkriterien Sicherheit, Verarbeitungsintegrität, Vertraulichkeit und Verfügbarkeit.</p> </div> </div> </li> </ul> </div> </section> <section id="4WjGJeThkHY95oZu8uQHa6" class="p23HorizontalGrid module backgroundSquash fs-unmask" data-module-id="p23HorizontalGrid" data-entry-id="4WjGJeThkHY95oZu8uQHa6" data-behavior="p23HorizontalGrid"> <div class="module--content image--small "> <h2 class="h2 margin--bottom-6">Welche Mailchimp‑Funktionen kann ich meinen Kunden anbieten?</h2> <div class="p23hg__section "> <ul data-equalizer class="p23HorizontalGrid__grid grid--columns-3 "> <li class="p23HorizontalGrid__grid__gridItem" data-component-id="p23HorizontalGridUnlinkedItem" data-entry-id="28ixDeEd5P0lQpD4ggzBBb"> <div data-equalize-height="p23horizontalGrid_6wvy2uJl0o8Ia3WnaDKYd3"> <h3 class="p23hg__title copy-large "> Multichannel-Opt-in </h3> <div class="copy-prose copy-small margin--top-2"> <p>Kunden erhalten nur dann Nachrichten von dir, wenn sie ihre Einwilligung zu den einzelnen Marketingkanälen erteilt haben, die du nutzen möchtest.</p> </div></div> </li><li class="p23HorizontalGrid__grid__gridItem" data-component-id="p23HorizontalGridUnlinkedItem" data-entry-id="33xXklkmO59AMJf9GVdJGI"> <div data-equalize-height="p23horizontalGrid_6wvy2uJl0o8Ia3WnaDKYd3"> <h3 class="p23hg__title copy-large "> Datensicherheit </h3> <div class="copy-prose copy-small margin--top-2"> <p>Wir setzen Kontrollmechanismen ein, um die personenbezogenen Daten deiner Kunden – einschließlich der E-Mail-Adressen – vor unbefugtem Zugriff zu schützen.</p> </div></div> </li><li class="p23HorizontalGrid__grid__gridItem" data-component-id="p23HorizontalGridUnlinkedItem" data-entry-id="3ackWyRwMWAIRXsYBJK25R"> <div data-equalize-height="p23horizontalGrid_6wvy2uJl0o8Ia3WnaDKYd3"> <h3 class="p23hg__title copy-large "> Einfaches Opt-Out </h3> <div class="copy-prose copy-small margin--top-2"> <p>Kunden können die automatisch in allen unseren E-Mail-Vorlagen enthaltenen Links zum Abbestellen nutzen, um zu steuern, welche Mitteilungen sie von dir erhalten.</p> </div></div> </li> </ul> </div> </div> </section> <div class="p23Headliner module backgroundPeppercorn fs-unmask" id="5rbnWTkfRUXYRW8up33Uxz" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="5rbnWTkfRUXYRW8up33Uxz" data-context-text="„Die DSGVO-Ressourcen von Mailchimp haben uns und unseren Kunden geholfen, die größte Umwälzung im Datenrecht seit über 20 Jahren zu verstehen und sich darauf vorzubereiten. Außerdem war die Verwendung der DSGVO-freundlichen Anmeldeformulare ein Kinderspiel.“"> <div class="module--content module--content-8of12 align--center"> <figure> <blockquote class="copy-block-small"> <p>„Die DSGVO-Ressourcen von Mailchimp haben uns und unseren Kunden geholfen, die größte Umwälzung im Datenrecht seit über 20 Jahren zu verstehen und sich darauf vorzubereiten. Außerdem war die Verwendung der DSGVO-freundlichen Anmeldeformulare ein Kinderspiel.“</p> </blockquote> <figcaption class="margin--top-3 copy-small"> Alastair Thompson, Teekannen-Kreativ </figcaption> </figure> </div> </div> <section class="p23FlexibleHighlight module backgroundCoconut fs-unmask" id="7o531PRpQckytiKTgOtDth" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="7o531PRpQckytiKTgOtDth"> <div class="module--content align--center vertical-align--top"> <div class="column column1"> <h3 class="h3">Mehr über Mailchimp und DSGVO-Konformität</h3> <p><a href="https://mailchimp.com/help/mailchimp-european-data-transfers/"><u>Mailchimp und europäische Datenübertragungen </u></a></p> <p><a href="https://eep.io/assets/yzco4xsimv0y/29cSIa3gvONiSTw0fArgZP/27d9fe52faa99bcdbcbc11ec3d9c2206/Mailchimp_Bavarian_DPA_Statement.pdf"><u>Stellungnahme von Mailchimp zur Entscheidung der bayerischen Datenschutzbehörde vom März 2021 </u></a></p> <p><a href="https://www.intuit.com/privacy/statement/"><u>Globale Datenschutzerklärung </u></a></p> <p><a href="https://mailchimp.com/legal/cookies/"><u>Cookie-Erklärung </u></a></p> <p><a href="https://mailchimp.com/about/security/"><u>Sicherheitsseite </u></a></p> <p><a href="https://mailchimp.com/legal/data-processing-addendum/"><u>Nachtrag zur Datenverarbeitung </u></a></p> <p><a href="https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CELEX:32016R0679&from=EN"><u>Offizieller Text der DSGVO </u></a></p> <p><a href="https://commission.europa.eu/law/law-topic/data-protection_en"><u>Der vollständige Text der DSGVO</u></a></p> </div> <div class="column column2"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/1VgeCkPnbsggkjFW8V3Tej/1f879fda2d2a22fc83125c78122d18c9/GDPR-compliance__1_.png?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/1VgeCkPnbsggkjFW8V3Tej/1f879fda2d2a22fc83125c78122d18c9/GDPR-compliance__1_.png?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/1VgeCkPnbsggkjFW8V3Tej/1f879fda2d2a22fc83125c78122d18c9/GDPR-compliance__1_.png?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/1VgeCkPnbsggkjFW8V3Tej/1f879fda2d2a22fc83125c78122d18c9/GDPR-compliance__1_.png?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/1VgeCkPnbsggkjFW8V3Tej/1f879fda2d2a22fc83125c78122d18c9/GDPR-compliance__1_.png?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/1VgeCkPnbsggkjFW8V3Tej/1f879fda2d2a22fc83125c78122d18c9/GDPR-compliance__1_.png?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/1VgeCkPnbsggkjFW8V3Tej/1f879fda2d2a22fc83125c78122d18c9/GDPR-compliance__1_.png?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/1VgeCkPnbsggkjFW8V3Tej/1f879fda2d2a22fc83125c78122d18c9/GDPR-compliance__1_.png?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/1VgeCkPnbsggkjFW8V3Tej/1f879fda2d2a22fc83125c78122d18c9/GDPR-compliance__1_.png?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/1VgeCkPnbsggkjFW8V3Tej/1f879fda2d2a22fc83125c78122d18c9/GDPR-compliance__1_.png?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/1VgeCkPnbsggkjFW8V3Tej/1f879fda2d2a22fc83125c78122d18c9/GDPR-compliance__1_.png?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/1VgeCkPnbsggkjFW8V3Tej/1f879fda2d2a22fc83125c78122d18c9/GDPR-compliance__1_.png?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/1VgeCkPnbsggkjFW8V3Tej/1f879fda2d2a22fc83125c78122d18c9/GDPR-compliance__1_.png?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="" width="1270" height="1314"></picture></figure> </div> </div> </section> <section id="7JvhXtnCEY9CjNUTuzh2Jc" class="p23Accordion module backgroundJasmine fs-unmask" data-behavior="p23Accordion" data-module-id="p23Accordion" data-entry-id="7JvhXtnCEY9CjNUTuzh2Jc" data-context-text="FAQs"> <div class="module--content"> <h2 class="h2 p23Accordion__title"> FAQs </h2> <ul class="p23Accordion__list"> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Was ist die DSGVO?" data-component-id="p23AccordionItem" data-entry-id="5W5Zjkw9pzOwyfUXsChkAx"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-0-5W5Zjkw9pzOwyfUXsChkAx" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-0-5W5Zjkw9pzOwyfUXsChkAx" aria-controls="p23AccordionItem-sect-0-5W5Zjkw9pzOwyfUXsChkAx"> <span> Was ist die DSGVO? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-0-5W5Zjkw9pzOwyfUXsChkAx" id="p23AccordionItem-sect-0-5W5Zjkw9pzOwyfUXsChkAx" role="region" aria-labelledby="p23AccordionItem-0-5W5Zjkw9pzOwyfUXsChkAx"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Wir vermuten, dass Sie von der DSGVO gehört haben. Die Datenschutz-Grundverordnung (oder kurz „DSGVO“) ist ein europäisches Datenschutzgesetz, das am 25. Mai 2018 in Kraft trat und das EU-Datenschutzrecht stärken, harmonisieren und modernisieren sowie die Rechte und Freiheiten des Einzelnen konsequent verbessern sollte mit dem europäischen Verständnis von Privatsphäre als grundlegendem Menschenrecht. Die DSGVO regelt, wie Einzelpersonen und Organisationen personenbezogene Daten erhalten, verwenden, speichern und weitergeben dürfen. Als Verordnung muss sie in der gesamten EU in vollem Umfang befolgt werden.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Gilt die DSGVO für mich?" data-component-id="p23AccordionItem" data-entry-id="1UQgCKGAgwrXlaf93bP7l0"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-1-1UQgCKGAgwrXlaf93bP7l0" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-1-1UQgCKGAgwrXlaf93bP7l0" aria-controls="p23AccordionItem-sect-1-1UQgCKGAgwrXlaf93bP7l0"> <span> Gilt die DSGVO für mich? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-1-1UQgCKGAgwrXlaf93bP7l0" id="p23AccordionItem-sect-1-1UQgCKGAgwrXlaf93bP7l0" role="region" aria-labelledby="p23AccordionItem-1-1UQgCKGAgwrXlaf93bP7l0"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Der Anwendungsbereich der DSGVO ist sehr weitreichend. Sie gilt für (1) alle in der EU niedergelassenen Organisationen und (2) alle Organisationen, die Einzelpersonen in der EU gezielt angreifen oder überwachen. Im Wesentlichen bedeutet dies, dass die DSGVO für die meisten Organisationen gilt, die personenbezogene Daten von EU-Bürgern verarbeiten, unabhängig davon, wo die Organisation ihren Sitz hat und unabhängig davon, wo ihre Verarbeitungsaktivitäten stattfinden. Dies bedeutet, dass die DSGVO für jede Organisation überall auf der Welt, in allen Branchen und Sektoren gelten könnte. Sie sollten Ihre eigene Analyse durchführen, um festzustellen, in welchem Umfang (falls überhaupt) Ihre Organisation möglicherweise der DSGVO unterliegt.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Was gelten als „personenbezogene Daten“?" data-component-id="p23AccordionItem" data-entry-id="184ABz3gVG9RjP2uVPvxW1"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-2-184ABz3gVG9RjP2uVPvxW1" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-2-184ABz3gVG9RjP2uVPvxW1" aria-controls="p23AccordionItem-sect-2-184ABz3gVG9RjP2uVPvxW1"> <span> Was gelten als „personenbezogene Daten“? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-2-184ABz3gVG9RjP2uVPvxW1" id="p23AccordionItem-sect-2-184ABz3gVG9RjP2uVPvxW1" role="region" aria-labelledby="p23AccordionItem-2-184ABz3gVG9RjP2uVPvxW1"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Personenbezogene Daten sind alle Informationen, die sich auf eine identifizierte oder identifizierbare natürliche Person beziehen; Dabei handelt es sich um Informationen, die allein oder in Verbindung mit anderen Daten zur Identifizierung einer Person verwendet werden könnten. Bedenken Sie die äußerst breite Reichweite dieser Definition – sie umfasst nicht nur Informationen, die allgemein als personenbezogen gelten (z. B. Sozialversicherungsnummern, Namen, physische Adressen, E-Mail-Adressen), sondern auch Daten wie IP-Adressen, Verhaltensdaten und Standorte Daten, biometrische Daten, Finanzinformationen und vieles mehr. Das bedeutet, dass für Mailchimp-Kunden zumindest ein Großteil der Informationen, die Sie über Ihre Kontakte sammeln, als personenbezogene Daten im Sinne der DSGVO gelten.</p> <p>Die weit gefasste Definition umfasst geschäftliche E-Mail-Adressen, die den Namen einer Person oder geschäftliche Kontaktinformationen enthalten, die mit einer Person in Verbindung stehen oder mit ihr in Zusammenhang stehen, wie etwa der Name, die Berufsbezeichnung, das Unternehmen, die Geschäftsadresse, die geschäftliche Telefonnummer usw. der Person. Im Gegensatz dazu umfassen personenbezogene Daten keine generischen Firmennamen, Geschäftsadressen, generischen E-Mail-Adressen oder andere allgemeine Geschäftsinformationen, solange diese Informationen nicht mit einer Person verknüpft sind. Also zum Beispiel <a href="mailto:“John.Smith@mailchimp.com”">„John.Smith@mailchimp.com“</a> würden höchstwahrscheinlich als „personenbezogene Daten“ gelten, die der DSGVO unterliegen, während <a href="mailto:“contact@mailchimp.com”">„contact@mailchimp.com“</a> würde nicht.</p> <p>Es ist außerdem wichtig zu beachten, dass auch Informationen, die für sich genommen keine Identifizierung einer bestimmten Person ermöglichen, aber mit anderen Informationen kombiniert werden könnten, um eine Person zu identifizieren (sogenannte „pseudonyme Daten“), als personenbezogene Daten gelten. So wird beispielsweise eine gehashte E-Mail-Adresse weiterhin als personenbezogene Daten betrachtet, wenn auch pseudonymisiert.</p> <p>Sensible personenbezogene Daten wie Gesundheitsinformationen oder Informationen, die Aufschluss über die Rasse oder ethnische Herkunft einer Person geben, bedürfen eines noch größeren Schutzes. Sie dürfen Daten dieser Art nicht in Ihrem Mailchimp-Konto speichern.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Was bedeutet es, Daten zu „verarbeiten“?" data-component-id="p23AccordionItem" data-entry-id="3O4V7lJYnwPFVpxiolRuOv"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-3-3O4V7lJYnwPFVpxiolRuOv" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-3-3O4V7lJYnwPFVpxiolRuOv" aria-controls="p23AccordionItem-sect-3-3O4V7lJYnwPFVpxiolRuOv"> <span> Was bedeutet es, Daten zu „verarbeiten“? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-3-3O4V7lJYnwPFVpxiolRuOv" id="p23AccordionItem-sect-3-3O4V7lJYnwPFVpxiolRuOv" role="region" aria-labelledby="p23AccordionItem-3-3O4V7lJYnwPFVpxiolRuOv"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Verarbeitung ist jeder mit oder ohne Hilfe automatisierter Verfahren ausgeführte Vorgang im Zusammenhang mit personenbezogenen Daten. Dazu gehört das Erheben, Erfassen, Organisieren, Strukturieren, Speichern, Anpassen, Abrufen, Verwenden, Kombinieren, Löschen, Vernichten, Offenlegen, Verbreiten oder sonstiges Bereitstellen personenbezogener Daten.</p> <p>Grundsätzlich gilt: Wenn Sie personenbezogene Daten von Personen mit physischem Wohnsitz in Europa erfassen und verwalten (auch wenn diese keine Staatsbürger sind), verarbeiten Sie personenbezogene Daten im Sinne der DSGVO. Das bedeutet beispielsweise, dass Sie personenbezogene Daten gemäß der DSGVO verarbeiten, wenn eine Ihrer Mailchimp-Zielgruppen die E-Mail-Adresse, den Namen oder andere personenbezogene Daten einer in Europa ansässigen Person enthält.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Was ist der Unterschied zwischen einem Datenverantwortlichen und einem Datenverarbeiter?" data-component-id="p23AccordionItem" data-entry-id="3uSxbAQx8H1VwkcCIlVOSM"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-4-3uSxbAQx8H1VwkcCIlVOSM" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-4-3uSxbAQx8H1VwkcCIlVOSM" aria-controls="p23AccordionItem-sect-4-3uSxbAQx8H1VwkcCIlVOSM"> <span> Was ist der Unterschied zwischen einem Datenverantwortlichen und einem Datenverarbeiter? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-4-3uSxbAQx8H1VwkcCIlVOSM" id="p23AccordionItem-sect-4-3uSxbAQx8H1VwkcCIlVOSM" role="region" aria-labelledby="p23AccordionItem-4-3uSxbAQx8H1VwkcCIlVOSM"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Wenn Sie personenbezogene Daten verarbeiten, tun Sie dies entweder als Verantwortlicher oder als Auftragsverarbeiter. Je nachdem, welche Rolle Sie ausüben, gelten für Sie unterschiedliche Anforderungen und Pflichten. Es ist wichtig zu verstehen, ob Sie als Verantwortlicher oder Auftragsverarbeiter handeln, und sich mit den für Sie geltenden Verantwortlichkeiten vertraut zu machen.</p> <p>Ein Verantwortlicher ist die Organisation, die die Zwecke und Mittel der Verarbeitung bestimmt – sie trifft wichtige Entscheidungen, z. B. welche personenbezogenen Daten erfasst werden, wofür die Daten verwendet werden, wie lange sie aufbewahrt werden und an wen sie weitergegeben werden. Ein Auftragsverarbeiter ist eine Organisation, die die Daten im Auftrag des Verantwortlichen und nur nach dessen Weisung verarbeitet. Dies bedeutet in der Regel, dass ein Auftragsverarbeiter personenbezogene Daten nicht für andere Zwecke als die Erbringung einer Dienstleistung für den jeweiligen Verantwortlichen verwenden darf.</p> <p>Die Verantwortlichen behalten die Hauptverantwortung für die Einhaltung der DSGVO (einschließlich beispielsweise der Verpflichtung, Einzelpersonen über die Verarbeitung zu informieren, auf Einzelpersonen zu reagieren, die ihre Datenschutzrechte ausüben, und Sicherheitsverstöße den Datenschutzbehörden zu melden); Die DSGVO legt den Auftragsverarbeitern jedoch auch einige direkte Verantwortlichkeiten fest.</p> <p>Im Rahmen von Mailchimp fungiert in den meisten Fällen unser Kunde als Verantwortlicher. Unsere Kunden entscheiden beispielsweise, welche Informationen von ihren Kontakten in ihr Mailchimp-Konto hochgeladen oder übertragen werden; Mailchimp über unsere Anwendung anweisen, E-Mails an bestimmte Kontakte auf ihren E-Mail-Verteilerlisten zu senden; und beauftragen Mailchimp, in ihrem Namen Werbung auf Plattformen Dritter wie Facebook oder Instagram zu schalten.</p> <p>Mailchimp fungiert als Auftragsverarbeiter und erbringt diese und weitere Leistungen für unsere Kunden. In bestimmten Fällen fungieren wir als Verantwortlicher, beispielsweise wenn wir Kundendaten für unsere eigenen Geschäftszwecke (z. B. Kontoverwaltung und Abrechnung) und für unser Datenanalyseprojekt verarbeiten. Weitere Informationen zu unseren Datenanalyseprojekten, einschließlich der Möglichkeit, sich von der Datenanalyse abzumelden, finden Sie <a href="/de/help/set-account-security-options/#Data_Analytics_and_Privacy">hier</a>.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Was sind die wichtigsten Grundsätze der DSGVO?" data-component-id="p23AccordionItem" data-entry-id="7jcIzY6wbPglU9ehNbuer7"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-5-7jcIzY6wbPglU9ehNbuer7" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-5-7jcIzY6wbPglU9ehNbuer7" aria-controls="p23AccordionItem-sect-5-7jcIzY6wbPglU9ehNbuer7"> <span> Was sind die wichtigsten Grundsätze der DSGVO? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-5-7jcIzY6wbPglU9ehNbuer7" id="p23AccordionItem-sect-5-7jcIzY6wbPglU9ehNbuer7" role="region" aria-labelledby="p23AccordionItem-5-7jcIzY6wbPglU9ehNbuer7"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Die DSGVO enthält eine Reihe wichtiger Grundsätze, die bei der Verarbeitung personenbezogener Daten befolgt werden müssen, um die Einhaltung sicherzustellen. Es liegt in der Verantwortung des Verantwortlichen, die Einhaltung dieser Grundprinzipien sicherzustellen.</p> <ul> <li><strong>Personenbezogene Daten müssen auf faire, rechtmäßige und transparente Weise verarbeitet werden</strong> : Einzelpersonen sollten darüber informiert werden, wie ihre persönlichen Daten verwendet werden, und Sie sollten Daten niemals auf eine Weise verwenden, die die Person vernünftigerweise nicht erwarten würde. Sie müssen außerdem über eine Rechtsgrundlage für die Verarbeitung personenbezogener Daten verfügen, beispielsweise mit der Einwilligung des Einzelnen, zur Erfüllung eines Vertrags oder auf Grundlage Ihrer berechtigten Interessen.</li> <li><strong>Personenbezogene Daten müssen für bestimmte, eindeutige und legitime Zwecke erhoben werden</strong> : Sie sollten personenbezogene Daten nur zur Erfüllung bestimmter Zwecke sammeln und die Daten nicht in einer Weise verwenden, die mit diesen Zwecken unvereinbar ist.</li> <li><strong>Personenbezogene Daten sollten relevant und auf das Notwendige beschränkt sein</strong> : Sie sollten nur die Informationen sammeln, die Sie benötigen, und keine unnötigen oder redundanten Daten sammeln oder verwenden.</li> <li><strong>Persönliche Daten sollten korrekt sein und auf dem neuesten Stand gehalten werden</strong> : Sie sollten sicherstellen, dass die von Ihnen gespeicherten Daten korrekt sind, und Maßnahmen ergreifen, um die Informationen bei Bedarf zu überprüfen und zu aktualisieren.</li> <li><strong>Personenbezogene Daten sollten nur so lange wie nötig aufbewahrt werden</strong> : Sie sollten personenbezogene Daten nur so lange speichern, wie Sie sie benötigen, und sollten personenbezogene Daten nicht auf unbestimmte Zeit oder „nur für den Fall“ aufbewahren.</li> <li><strong>Personenbezogene Daten müssen sicher und geschützt aufbewahrt werden</strong> : Sie müssen technische und organisatorische Maßnahmen ergreifen, um personenbezogene Daten entsprechend der Art der von Ihnen verarbeiteten Daten und den verfügbaren Ressourcen und Technologien zu schützen.</li> </ul> <p>Am wichtigsten ist, dass Sie nachweisen können, dass Sie diese Grundsätze einhalten und dass Sie Verantwortung übernehmen.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Welche Rechte haben Einzelpersonen nach der DSGVO?" data-component-id="p23AccordionItem" data-entry-id="3toZwkUcpeuvrVzd4wP5Bm"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-6-3toZwkUcpeuvrVzd4wP5Bm" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-6-3toZwkUcpeuvrVzd4wP5Bm" aria-controls="p23AccordionItem-sect-6-3toZwkUcpeuvrVzd4wP5Bm"> <span> Welche Rechte haben Einzelpersonen nach der DSGVO? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-6-3toZwkUcpeuvrVzd4wP5Bm" id="p23AccordionItem-sect-6-3toZwkUcpeuvrVzd4wP5Bm" role="region" aria-labelledby="p23AccordionItem-6-3toZwkUcpeuvrVzd4wP5Bm"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Die DSGVO gewährt Einzelpersonen eine Reihe von Rechten in Bezug auf ihre personenbezogenen Daten. Sie müssen sicherstellen, dass Sie diese Rechte berücksichtigen können, wenn Sie personenbezogene Daten von EU-Bürgern verarbeiten.</p> <ul> <li><strong>Auskunftsrecht</strong> : Einzelpersonen haben das Recht, bestimmte Informationen über die Erhebung und Verwendung ihrer Daten zu erhalten und von Ihnen eine Kopie ihrer Daten zu erhalten.</li> <li><strong>Recht auf Berichtigung</strong> : Einzelpersonen können jederzeit die Berichtigung oder Aktualisierung ihrer Daten verlangen.</li> <li><strong>Recht auf Löschung (das „Recht auf Vergessenwerden“)</strong> : Unter bestimmten Umständen können Einzelpersonen verlangen, dass ihre Daten vollständig gelöscht werden.</li> <li><strong>Recht auf Widerruf der Einwilligung</strong> : Wenn Sie die Einwilligung einer Person zur Verarbeitung ihrer personenbezogenen Daten eingeholt haben, kann diese ihre Einwilligung jederzeit widerrufen.</li> <li><strong>Widerspruchsrecht</strong> : Wenn Sie sich bei der Verarbeitung der Daten einer Einzelperson auf Ihr berechtigtes Interesse berufen, kann die Einzelperson Ihrer Verarbeitung widersprechen und Sie müssen damit aufhören, es sei denn, Sie können nachweisen, dass Ihre Interessen Vorrang vor den Interessen und Rechten der Einzelperson haben.</li> <li><strong>Recht auf Widerspruch gegen Marketing</strong> : Einzelpersonen haben jederzeit das uneingeschränkte Recht, der Verarbeitung ihrer personenbezogenen Daten zu Marketingzwecken zu widersprechen.</li> <li><strong>Recht auf Übertragbarkeit</strong> : Einzelpersonen können verlangen, dass Sie ihre Daten an eine andere Organisation übertragen.</li> </ul> <p>Organisationen müssen auf diese Anfragen innerhalb eines Monats oder in Ausnahmefällen innerhalb von drei Monaten antworten. Mit Ausnahme des Widerspruchsrechts gegen Marketing (das uneingeschränkt gilt und daher stets eingehalten werden muss) können bestimmte Ausnahmen von den oben genannten Rechten gelten. Alle Anfragen sollten daher sorgfältig geprüft werden.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Wie gilt die DSGVO für E-Mail-Marketing?" data-component-id="p23AccordionItem" data-entry-id="6ML9DucVFEV1bwNLfi2Axq"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-7-6ML9DucVFEV1bwNLfi2Axq" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-7-6ML9DucVFEV1bwNLfi2Axq" aria-controls="p23AccordionItem-sect-7-6ML9DucVFEV1bwNLfi2Axq"> <span> Wie gilt die DSGVO für E-Mail-Marketing? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-7-6ML9DucVFEV1bwNLfi2Axq" id="p23AccordionItem-sect-7-6ML9DucVFEV1bwNLfi2Axq" role="region" aria-labelledby="p23AccordionItem-7-6ML9DucVFEV1bwNLfi2Axq"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Wenn es um die Regulierung des E-Mail-Marketings in Europa geht, ist die DSGVO nur die halbe Wahrheit. In Europa gibt es außerdem ein separates Gesetz, die Datenschutzrichtlinie für elektronische Kommunikation (oder E-Privacy-Richtlinie), die ergänzende Regeln für die Einwilligungsanforderungen für E-Marketing enthält – d. h. Marketing, das über elektronische Kommunikationskanäle (z. B. Telefon, Fax, E-Mail) gesendet wird. E-Mail und SMS). Beim Versenden von E-Marketing gelten diese ergänzenden Einwilligungsregeln zusätzlich zu der Notwendigkeit für Unternehmen, rechtmäßige Verarbeitungsgründe gemäß der DSGVO zu ermitteln.</p> <p>Vereinfacht ausgedrückt erfordern diese Regeln eine Opt-in-Zustimmung für E-Mail- und SMS-Marketing, es sei denn, die Kontaktdaten einer Person wurden im Rahmen eines Verkaufs erfasst und der Person wurde zu diesem Zeitpunkt die Möglichkeit eingeräumt, sich abzumelden. In diesem Fall ist E-Mail- und SMS-Marketing von Erstanbietern auf Opt-out-Basis möglich (für E-Mail- und SMS-Marketing von Drittanbietern ist jedoch weiterhin eine Opt-in-Option erforderlich).</p> <p>Da es sich bei der E-Privacy-Richtlinie um eine Richtlinie handelt, das heißt, dass sie in das lokale Recht jedes Mitgliedsstaats umgesetzt werden muss, sollten Sie die lokalen Gesetze des Mitgliedsstaats überprüfen, um die lokalen Anforderungen noch einmal zu überprüfen. Einige Länder (wie das Vereinigte Königreich) sind beispielsweise entspannter in Bezug auf B2B-E-Mail-Marketing (das auf Opt-out-Basis erfolgen kann), während in anderen Ländern (wie Deutschland) eine strengere Double-Opt-in-Anforderung gilt (mehr dazu erfahren Sie hier). unten).</p> <p>Die DSGVO ist jedoch weiterhin relevant, da die meisten E-Mail-Adressen als personenbezogene Daten gelten und daher auch den Anforderungen der DSGVO unterliegen. Insbesondere wenn Sie die Einwilligung einer Person einholen müssen, müssen Sie dies im Einklang mit der DSGVO tun.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Was sagt die DSGVO zur Einwilligung?" data-component-id="p23AccordionItem" data-entry-id="QCan6gn7qFJwbRugVyqi8"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-8-QCan6gn7qFJwbRugVyqi8" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-8-QCan6gn7qFJwbRugVyqi8" aria-controls="p23AccordionItem-sect-8-QCan6gn7qFJwbRugVyqi8"> <span> Was sagt die DSGVO zur Einwilligung? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-8-QCan6gn7qFJwbRugVyqi8" id="p23AccordionItem-sect-8-QCan6gn7qFJwbRugVyqi8" role="region" aria-labelledby="p23AccordionItem-8-QCan6gn7qFJwbRugVyqi8"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Wir freuen uns, dass Sie gefragt haben. Für die Verarbeitung personenbezogener Daten einer Person ist nicht immer eine Einwilligung erforderlich. Wenn Sie jedoch die Einwilligung des Einzelnen einholen müssen (was bei der Durchführung bestimmter E-Mail-Marketingmaßnahmen der Fall sein kann), müssen Sie sicherstellen, dass Sie die Einwilligung gemäß den strengen Anforderungen der DSGVO einholen:</p> <ul> <li><strong>Die Einwilligung muss durch Opt-in erfolgen</strong> : Einzelpersonen müssen der Erhebung und Nutzung ihrer personenbezogenen Daten ausdrücklich zustimmen. Dies bedeutet, dass Stillschweigen, vorab aktivierte Kontrollkästchen und implizite Opt-Ins (z. B. Inaktivität) ungültig sind.</li> <li><strong>Die Einwilligung muss informiert werden</strong> : Das bedeutet, dass Sie Einzelpersonen aussagekräftige Informationen darüber geben müssen, warum Sie die Informationen sammeln, und klar erklären müssen, wie Sie sie verwenden möchten. Diese Informationen sollten zum Zeitpunkt der Einwilligung des Einzelnen bereitgestellt werden.</li> <li><strong>Die Einwilligung muss spezifisch sein</strong> : Dies bedeutet, dass für verschiedene Verarbeitungsaktivitäten eine separate Einwilligung eingeholt werden sollte und Sie nicht versuchen sollten, verschiedene Zwecke in einer Einwilligung zu bündeln.</li> <li><strong>Die Einwilligung muss freiwillig erfolgen</strong> : Dies bedeutet, dass Einzelpersonen bei der Einwilligung eine echte Wahl haben müssen und ihre Einwilligung nicht vom Erhalt eines Produkts oder einer Dienstleistung abhängig gemacht werden sollte.</li> <li><strong>Die Einwilligung muss nachweisbar sein</strong> : Vergessen Sie nicht, dass Sie nachweisen können müssen, dass Sie die Einwilligung erhalten haben, einschließlich der Frage, wer wann zugestimmt hat und welche Informationen der Person zu diesem Zeitpunkt gegeben wurden.</li> </ul> <p>Bedenken Sie schließlich, dass in bestimmten Ländern für die Durchführung von E-Mail-Marketing eine „Double-Opt-In“-Einwilligung erforderlich ist. Beim Double-Opt-In ist ein zusätzlicher Bestätigungsschritt erforderlich, bei dem jede E-Mail-Adresse überprüft wird. Obwohl dies weder in der DSGVO noch in jedem EU-Mitgliedsstaat vorgeschrieben ist, empfehlen wir Ihnen, Double-Opt-In zu aktivieren, wenn Sie elektronische Marketingmitteilungen an EU-Bürger senden.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Sagt die DSGVO etwas über grenzüberschreitende Datenübermittlungen? " data-component-id="p23AccordionItem" data-entry-id="2k7ZmXBotGpVLVNEcYXY9s"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-9-2k7ZmXBotGpVLVNEcYXY9s" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-9-2k7ZmXBotGpVLVNEcYXY9s" aria-controls="p23AccordionItem-sect-9-2k7ZmXBotGpVLVNEcYXY9s"> <span> Sagt die DSGVO etwas über grenzüberschreitende Datenübermittlungen? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-9-2k7ZmXBotGpVLVNEcYXY9s" id="p23AccordionItem-sect-9-2k7ZmXBotGpVLVNEcYXY9s" role="region" aria-labelledby="p23AccordionItem-9-2k7ZmXBotGpVLVNEcYXY9s"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Ja, die DSGVO enthält Bestimmungen, die die Übermittlung personenbezogener Daten aus EU-Mitgliedstaaten in Drittländer, wie beispielsweise die USA, regeln. Die DSGVO enthält keine spezifische Anforderung, dass die personenbezogenen Daten von EU-Bürgern nur in EU-Mitgliedstaaten gespeichert werden. Vielmehr verlangt die DSGVO, dass bestimmte Bedingungen erfüllt sein müssen, bevor personenbezogene Daten außerhalb der EU übertragen werden, und identifiziert eine Reihe verschiedener Mechanismen, die Organisationen für grenzüberschreitende Datenübermittlungen nutzen können: Angemessenheitsentscheidungen, Standardvertragsklauseln, verbindliche Unternehmensregeln, Zertifizierungsmechanismen und Verhaltenskodizes. Der Hauptzweck dieser Mechanismen besteht darin, sicherzustellen, dass bei der Übermittlung personenbezogener Daten von Europäern ins Ausland der Schutz mit den Daten einhergeht.</p> <p>Ein Angemessenheitsbeschluss ist eine Entscheidung der Europäischen Kommission, dass das Land oder Gebiet, in das personenbezogene Daten übermittelt werden, ein angemessenes Schutzniveau bietet. Vor dem Beschluss von 2020, mit dem das EU-US und das Swiss-US Privacy Framework für ungültig erklärt wurden, war das EU-US Privacy Framework ein solches Beispiel für einen Angemessenheitsbeschluss.</p> <p>Mit Wirkung zum 10. Juli 2023 hat die Europäische Kommission ein neues EU-US-Datenschutzrahmenwerk (DPF) verabschiedet, das den Vereinigten Staaten Angemessenheit gewährt. Parteien, die zuvor nach dem EU-US Privacy Shield Framework zertifiziert waren und sich zur Einhaltung der DPF-Grundsätze verpflichtet haben, können sich nun bei der Übermittlung von Daten aus der EU in die USA auf diesen Angemessenheitsbeschluss verlassen. Mailchimp ist ein solches Unternehmen und wird weiterhin Daten im EWR, im Vereinigten Königreich und in der Schweiz im Einklang mit seinen Zertifizierungspflichten schützen.</p> <p>Darüber hinaus verpflichtet sich Mailchimp vertraglich, alle Daten seiner Nutzer/innen aus der EU, der Schweiz und Großbritannien in Übereinstimmung mit den EU-Standardvertragsklauseln zu übermitteln und zu verarbeiten, die weiterhin einen gültigen Datenexportmechanismus darstellen und gemäß dem Nachtrag zur Datenverarbeitung von Mailchimp automatisch gelten. Weitere Informationen über unsere DPF-Zertifizierung findest du <a href="https://www.intuit.com/privacy/statement/data-privacy-certification/">hier</a>.</p> <p>Wenn Sie personenbezogene Daten an andere Organisationen mit Sitz außerhalb der EU übermitteln, sollten Sie sicherstellen, dass Sie über einen geeigneten Grund für die grenzüberschreitende Datenübermittlung verfügen, z. B. einen Angemessenheitsbeschluss oder von der Europäischen Kommission genehmigte Standardvertragsklauseln.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Gilt die DSGVO nach dem Brexit noch für das Vereinigte Königreich?" data-component-id="p23AccordionItem" data-entry-id="5YPqUAaiucY897ommMT0zK"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-10-5YPqUAaiucY897ommMT0zK" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-10-5YPqUAaiucY897ommMT0zK" aria-controls="p23AccordionItem-sect-10-5YPqUAaiucY897ommMT0zK"> <span> Gilt die DSGVO nach dem Brexit noch für das Vereinigte Königreich? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-10-5YPqUAaiucY897ommMT0zK" id="p23AccordionItem-sect-10-5YPqUAaiucY897ommMT0zK" role="region" aria-labelledby="p23AccordionItem-10-5YPqUAaiucY897ommMT0zK"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Die EU-DSGVO ist eine EU-Verordnung und gilt nicht mehr für das Vereinigte Königreich. Allerdings muss jedes Unternehmen, das im Vereinigten Königreich tätig ist, die britischen Datenschutzgesetze einhalten. Die DSGVO wurde als britische DSGVO in das Datenschutzrecht des Vereinigten Königreichs übernommen. In der Praxis gibt es daher kaum Änderungen an den zentralen Datenschutzgrundsätzen, Rechten und Pflichten der britischen DSGVO.</p> <p>Denken Sie außerdem daran, dass Sie, wenn Sie im Vereinigten Königreich ansässig sind, aber auf EU-Personen abzielen oder diese überwachen, auch nach dem Ende des Übergangszeitraums weiterhin der DSGVO unterliegen.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Was passiert, wenn Sie die DSGVO nicht einhalten?" data-component-id="p23AccordionItem" data-entry-id="6r6RVSeOcLWzrNxn8jvpRm"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-11-6r6RVSeOcLWzrNxn8jvpRm" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-11-6r6RVSeOcLWzrNxn8jvpRm" aria-controls="p23AccordionItem-sect-11-6r6RVSeOcLWzrNxn8jvpRm"> <span> Was passiert, wenn Sie die DSGVO nicht einhalten? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-11-6r6RVSeOcLWzrNxn8jvpRm" id="p23AccordionItem-sect-11-6r6RVSeOcLWzrNxn8jvpRm" role="region" aria-labelledby="p23AccordionItem-11-6r6RVSeOcLWzrNxn8jvpRm"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Die Nichteinhaltung der DSGVO kann hohe finanzielle Strafen zur Folge haben. Die Sanktionen bei Nichteinhaltung können bis zu 20 Millionen Euro oder 4 % des weltweiten Jahresumsatzes betragen, je nachdem, welcher Betrag höher ist.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Warum ist Datenschutz wichtig?" data-component-id="p23AccordionItem" data-entry-id="4KdT30CZiizMK0dWNNOuqF"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-12-4KdT30CZiizMK0dWNNOuqF" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-12-4KdT30CZiizMK0dWNNOuqF" aria-controls="p23AccordionItem-sect-12-4KdT30CZiizMK0dWNNOuqF"> <span> Warum ist Datenschutz wichtig? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-12-4KdT30CZiizMK0dWNNOuqF" id="p23AccordionItem-sect-12-4KdT30CZiizMK0dWNNOuqF" role="region" aria-labelledby="p23AccordionItem-12-4KdT30CZiizMK0dWNNOuqF"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Abgesehen davon, dass Sie aufgrund Ihrer Geschäftstätigkeit möglicherweise bestimmte Datenschutzgesetze einhalten müssen, bietet der Datenschutz mehrere Vorteile. Die Einhaltung bewährter Datenschutzpraktiken ist besonders wichtig, wenn Ihr Unternehmen mit personenbezogenen Daten von Kunden arbeitet.</p> <p>Die Verpflichtung, die Daten Ihrer Kunden zu schützen, trägt dazu bei, Vertrauen bei Ihren Kunden aufzubauen, was Ihnen hilft, Kunden langfristig zu binden und die Kosten für die Kundenakquise zu senken.</p> <p>Datenschutz ist auch deshalb großartig, weil er Ihnen dabei helfen kann, die Art und Weise, wie Sie Ihre Daten verwalten, zu ändern und sicherzustellen, dass sie sicher, aber immer verfügbar sind. Die ordnungsgemäße Datenerfassung und -verwaltung sind Eckpfeiler des Datenschutzes. Der Schutz Ihrer Daten und die Umsetzung von Dingen wie der DSGVO-Einwilligung können Ihnen also dabei helfen, Ihr Datenmanagement insgesamt zu verbessern. Das bedeutet, dass Daten immer dann verfügbar sind, wenn Sie oder Ihre Kunden sie benötigen, sodass der Geschäftsbetrieb nicht unterbrochen wird.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Welche Vorteile bietet die DSGVO-Einwilligung?" data-component-id="p23AccordionItem" data-entry-id="1frJRVYmM9aqc033cVWXyN"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-13-1frJRVYmM9aqc033cVWXyN" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-13-1frJRVYmM9aqc033cVWXyN" aria-controls="p23AccordionItem-sect-13-1frJRVYmM9aqc033cVWXyN"> <span> Welche Vorteile bietet die DSGVO-Einwilligung? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-13-1frJRVYmM9aqc033cVWXyN" id="p23AccordionItem-sect-13-1frJRVYmM9aqc033cVWXyN" role="region" aria-labelledby="p23AccordionItem-13-1frJRVYmM9aqc033cVWXyN"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Zuallererst ist es wichtig, dass Sie die DSGVO befolgen, sofern dies aufgrund der von Ihnen erfassten Daten erforderlich ist. Wenn Ihr Unternehmen personenbezogene Daten von irgendjemandem in der EU erhebt, kann die DSGVO-Einwilligung ein wichtiger Bestandteil sein, um sicherzustellen, dass Sie diese Daten rechtmäßig erfassen.</p> <p>Eine verbesserte Datenverwaltung ist ein Vorteil der DSGVO-Konformität. Wenn Sie die DSGVO-Einwilligung nutzen und Daten gemäß der DSGVO sammeln, haben Sie auch die Möglichkeit, Best Practices für die Datenverwaltung zu übernehmen, die Sie möglicherweise zuvor noch nicht verwendet haben. Und da die Einhaltung der DSGVO erfordert, dass Sie Daten auf eine bestimmte Art und Weise sammeln, speichern und verwalten, trägt dies dazu bei, Ihr Datenmanagement standardmäßig zu verbessern. Wenn Sie Ihre Datenerfassungs- und -verwaltungsprozesse bereits überarbeiten, können Sie die Gelegenheit nutzen, um sicherzustellen, dass Sie auch die DSGVO-Konformität einhalten.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Muss ich als Einzelperson die DSGVO einhalten?" data-component-id="p23AccordionItem" data-entry-id="6VX2iKNDdXW59tN8IxXKTS"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-14-6VX2iKNDdXW59tN8IxXKTS" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-14-6VX2iKNDdXW59tN8IxXKTS" aria-controls="p23AccordionItem-sect-14-6VX2iKNDdXW59tN8IxXKTS"> <span> Muss ich als Einzelperson die DSGVO einhalten? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-14-6VX2iKNDdXW59tN8IxXKTS" id="p23AccordionItem-sect-14-6VX2iKNDdXW59tN8IxXKTS" role="region" aria-labelledby="p23AccordionItem-14-6VX2iKNDdXW59tN8IxXKTS"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Als Einzelperson sind Sie zur Einhaltung der DSGVO verpflichtet, solange Sie die Kriterien erfüllen. Solange Sie personenbezogene Daten von Personen erfassen, die in der EU ansässig sind, müssen Sie bei der Erhebung, Speicherung und Verwaltung dieser personenbezogenen Daten die DSGVO einhalten. Allerdings gibt es bestimmte Fälle, in denen eine Person nicht zur Einhaltung der DSGVO verpflichtet ist, selbst wenn sie Daten von Personen in der EU erfasst.</p> <p>Eines der wichtigsten Dinge, die es zu beachten gilt, ist, dass bestimmte Arten der Datenerhebung von der DSGVO ausgenommen sind. Grundsätzlich müssen Sie die DSGVO-Richtlinien nur dann befolgen, wenn Sie zu geschäftlichen Zwecken personenbezogene Daten von Personen mit Sitz in der EU sammeln. Andere Arten der Datenerfassung unterliegen nicht den DSGVO-Richtlinien. Dazu gehört die Erfassung personenbezogener Daten, beispielsweise Listen mit Telefonnummern, Adressen und anderen Informationen, die für den persönlichen oder häuslichen Gebrauch bestimmt sind. Dennoch ist es immer noch eine gute Idee, die DSGVO-Konformität einzuhalten, wenn Sie Daten jeglicher Art von EU-Bürgern sammeln. Zumindest hilft Ihnen die Einhaltung der DSGVO dabei, sicherzustellen, dass Ihre Datenschutz- und Verwaltungssysteme auf dem neuesten Stand sind.</p> <p>Wenn Sie eine Einzelperson sind, aber keine Daten von Personen in der EU sammeln, müssen Sie sich keine Sorgen um die Einhaltung der DSGVO machen. Die Einhaltung der DSGVO-Marketing- und Datenschutzrichtlinien kann Ihnen jedoch dabei helfen, sicherzustellen, dass Sie die privaten Daten Ihrer Kunden schützen, was wesentlich dazu beiträgt, die Kundenbindung zu erhöhen und den Ruf Ihrer Marke zu stärken.</p> <p>Auch als Einzelperson ist es wichtig zu verstehen, ob Sie zur Einhaltung der DSGVO verpflichtet sind oder nicht. Sie denken vielleicht, dass Sie eine kleine Datenmenge sammeln, die nicht besonders wertvoll ist, aber Datenschutz ist von entscheidender Bedeutung, wenn Sie mit personenbezogenen Daten jeglicher Art arbeiten.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Gibt es neben der DSGVO weitere Datenschutzbestimmungen, die ich beachten muss?" data-component-id="p23AccordionItem" data-entry-id="d13xsbZJtjTOVAZk6MyGl"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-15-d13xsbZJtjTOVAZk6MyGl" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-15-d13xsbZJtjTOVAZk6MyGl" aria-controls="p23AccordionItem-sect-15-d13xsbZJtjTOVAZk6MyGl"> <span> Gibt es neben der DSGVO weitere Datenschutzbestimmungen, die ich beachten muss? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-15-d13xsbZJtjTOVAZk6MyGl" id="p23AccordionItem-sect-15-d13xsbZJtjTOVAZk6MyGl" role="region" aria-labelledby="p23AccordionItem-15-d13xsbZJtjTOVAZk6MyGl"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Die DSGVO ist möglicherweise nur eines der Gesetze, die Sie für Ihr Unternehmen verstehen müssen, insbesondere wenn Sie personenbezogene Daten von Personen außerhalb der EU verarbeiten. Verschiedene Bundesstaaten, Provinzen und Länder haben unterschiedliche Gesetze, daher variieren die Vorschriften, die Sie befolgen müssen, je nach Ihrem Geschäftsbetrieb und der Art und Art der von Ihnen verarbeiteten Daten.</p> <p>Beispielsweise gibt es in Kalifornien das vielleicht bekannteste Datenschutzgesetz in den Vereinigten Staaten, das <a href="https://oag.ca.gov/privacy/ccpa">California Consumer Privacy Act</a> (CCPA). Außer Kalifornien gibt es auch in mehreren Bundesstaaten Datenschutzgesetze, die dem CCPA oder der DSGVO ähneln. Selbstverständlich müssen Sie möglicherweise weiterhin die DSGVO einhalten und andere Vorschriften befolgen, wenn Sie außerhalb der Vereinigten Staaten tätig sind. Die Erfassung von Daten von Kunden in bestimmten Bundesstaaten stellt jedoch zusätzliche Anforderungen im Vergleich zu den Anforderungen der DSGVO dar.</p> <p>Es gibt auch ein kanadisches Gesetz zum Datenschutz, das als <a href="https://www.priv.gc.ca/en/privacy-topics/privacy-laws-in-canada/the-personal-information-protection-and-electronic-documents-act-pipeda/pipeda_brief/">Personal Information Protection and Electronic Documents Act</a> (PIPEDA) bezeichnet wird. Dieses Gesetz wird oft als kanadisches Äquivalent der DSGVO bezeichnet, daher ist die Einhaltung der PIPEDA-Konformität für viele Unternehmen ebenfalls wichtig. Ebenso wie die Einhaltung der DSGVO müssen Sie die PIPEDA-Konformität einhalten, wenn Sie personenbezogene Daten kanadischer Staatsbürger für geschäftliche Zwecke erfassen, verwenden oder offenlegen. Und wie in den Vereinigten Staaten gibt es auch in Kanada regionale Datenschutzgesetze, die sich auf Ihre Geschäftstätigkeit auswirken können</p> <p>Schließlich gibt es unzählige Vorschriften, wenn es um die Führung eines Unternehmens geht, unabhängig davon, ob Sie ein Online-Geschäft betreiben oder nicht. Wenn Sie beispielsweise eine E-Mail-Marketingkampagne in den USA durchführen, müssen Sie den CAN-SPAM Act von 2003 befolgen, und in vielen anderen Ländern gibt es gleichwertige Gesetze. . Wenn Sie viel international tätig sind, lohnt es sich, mit einem Experten darüber zu sprechen, welche Gesetze Sie befolgen müssen, um den Schutz der Daten Ihrer Kunden zu gewährleisten.</p> </div> </div> </li> </ul> </div> </section> </main> <footer class="globalFooter__storefront layout--halfMargin backgroundParsnip fs-unmask" data-module-id="globalFooter" data-entry-id="3ifwtebV3iMWMUOWm4uUYefooter"> <div class="related_links layout content content--8of8-medium content--12of16-large"> <ul class="related_links__list flex flex--columns-2-medium flex--columns-4-large"> <li class="related_links__list__listItem"> <h3 class="footerItemColumn__heading related_links__list__listItem__item copy" data-context-text="Related links"> <p>Ähnliche Links:</p> </h3> </li> <li class="related_links__list__listItem"> <div class="footerItem related_links__list__listItem__item" data-context-text="E-Commerce"> <a class="cta" href="https://mailchimp.com/de/resources/e-commerce/">E-Commerce</a> </div> 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