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We want to help. </div> </div> </div></div> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='1047346889824888219' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/04/free-teleconference-for-non-profits.html' itemprop='url' title='Free Teleconference for Non-Profits Interested in Google Grants'> Free Teleconference for Non-Profits Interested in Google Grants </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, April 30, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div>We know that most people reading this blog are already participating in or have applied to Google Grants. However, maybe you personally haven't yet applied or perhaps you have a colleague at another non-profit who's interested in the program. If so, you may be interested in attending <a id="x036" href="http://web.networkforgood.org/np911050509" title="a free Network for Good teleconference">a free teleconference</a> geared for groups interested in Google Grants, titled "Using Search for Fundraising and List-Building: How Google Grants Can Bolster Your Bottom Line". </div><div><br /></div><div>The teleconference will be held Tuesday, May 5 at 1pm EDT and will cover the basics of the Google Grants program, including eligibility, application procedures, and best practices for making your campaign meet your organization's goals. </div><div><br /></div><div>For more information and to register, please visit <a id="jmda" href="http://web.networkforgood.org/np911050509" title="the teleconference description page">the teleconference description page</a>. Please also be sure to visit <a id="w7nu" href="//www.google.com/grants" title="our website">our website</a> and <a id="fjgj" href="//www.google.com/grants/new/index.html" title="the 'New to Google Grants?' page">the 'Not yet a grantee?' section</a> for more helpful information.</div><br /><span class="byline-author">Posted by Kristie Ferketich, Google Grants Team</span> </script> <noscript> <div>We know that most people reading this blog are already participating in or have applied to Google Grants. However, maybe you personally haven't yet applied or perhaps you have a colleague at another non-profit who's interested in the program. If so, you may be interested in attending <a id="x036" href="http://web.networkforgood.org/np911050509" title="a free Network for Good teleconference">a free teleconference</a> geared for groups interested in Google Grants, titled "Using Search for Fundraising and List-Building: How Google Grants Can Bolster Your Bottom Line". </div><div><br /></div><div>The teleconference will be held Tuesday, May 5 at 1pm EDT and will cover the basics of the Google Grants program, including eligibility, application procedures, and best practices for making your campaign meet your organization's goals. </div><div><br /></div><div>For more information and to register, please visit <a id="jmda" href="http://web.networkforgood.org/np911050509" title="the teleconference description page">the teleconference description page</a>. Please also be sure to visit <a id="w7nu" href="//www.google.com/grants" title="our website">our website</a> and <a id="fjgj" href="//www.google.com/grants/new/index.html" title="the 'New to Google Grants?' page">the 'Not yet a grantee?' section</a> for more helpful information.</div><br /><span class="byline-author">Posted by Kristie Ferketich, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/04/free-teleconference-for-non-profits.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Free Teleconference for Non-Profits Interested in Google Grants&url=https://googlefornonprofits.blogspot.com/2009/04/free-teleconference-for-non-profits.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/04/free-teleconference-for-non-profits.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/04/free-teleconference-for-non-profits.html' data-url='https://googlefornonprofits.blogspot.com/2009/04/free-teleconference-for-non-profits.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/04/free-teleconference-for-non-profits.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> </span> </div> </div> </div> <div class='post' data-id='599700662780986296' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/04/new-adwords-interface.html' itemprop='url' title='The New AdWords Interface'> The New AdWords Interface </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, April 29, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="//www.google.com/adwords/newinterface/images/aw_screen_shot.png"><img alt="" border="0" src="//www.google.com/adwords/newinterface/images/aw_screen_shot.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 435px; height: 370px;"></a><br />You may have noticed the<a href="//www.google.com/adwords/newinterface/"> new AdWords interface</a> when working in your Google Grants account. It should feel faster, clearer and more intuitive and we hope its making it easier for you to navigate your account and make changes on the spot.<br /><br />If you'd like to read periodic in-depth coverage about different aspects of the new interface, hop on over to the <a href="http://adwords.blogspot.com/">AdWords blog</a> on Thursdays (or subscribe to its <a href="http://feedproxy.google.com/blogspot/ATHs">RSS feed</a>) for the weekly installment of New Interface Thursdays. The blog posts will cover all kinds of helpful information about the interface and how you can use it to more effectively manage your AdWords account.<br /><br />So far, they've covered:<br /><br /><a href="http://adwords.blogspot.com/2009/04/starting-up-new-interface-thursdays.html">Videos and resources on the new AdWords interface website </a><br /><a href="http://adwords.blogspot.com/2009/04/new-interface-thursday-using-keyboard.html">Using keyboard shortcuts </a><br /><a href="http://adwords.blogspot.com/2009/04/new-interface-thursdays-all-about.html">Using filters </a><br /><br />If you run across something that you think would be uniquely useful for Grantees, please feel free to start up a conversation in the <a href="//www.google.com/support/forum/p/grants?hl=en">Google Grants Discussion Forum</a> and share it with your fellow Grantees and non-profits.<br /><br />If you want to try the new interface, but don't have access yet, you can <a href="http://services.google.com/adwords/aw_beta_signup">sign up</a> from the new interface website. During the beta, you can switch between old and new interfaces, so you'll still have access to the full range of AdWords tools and reports, if needed.<br /><br /><span class="byline-author">Posted by Jessica Vaughan, Google Grants Team</span> </script> <noscript> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="//www.google.com/adwords/newinterface/images/aw_screen_shot.png"><img alt="" border="0" src="//www.google.com/adwords/newinterface/images/aw_screen_shot.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 435px; height: 370px;"></a><br />You may have noticed the<a href="//www.google.com/adwords/newinterface/"> new AdWords interface</a> when working in your Google Grants account. It should feel faster, clearer and more intuitive and we hope its making it easier for you to navigate your account and make changes on the spot.<br /><br />If you'd like to read periodic in-depth coverage about different aspects of the new interface, hop on over to the <a href="http://adwords.blogspot.com/">AdWords blog</a> on Thursdays (or subscribe to its <a href="http://feedproxy.google.com/blogspot/ATHs">RSS feed</a>) for the weekly installment of New Interface Thursdays. The blog posts will cover all kinds of helpful information about the interface and how you can use it to more effectively manage your AdWords account.<br /><br />So far, they've covered:<br /><br /><a href="http://adwords.blogspot.com/2009/04/starting-up-new-interface-thursdays.html">Videos and resources on the new AdWords interface website </a><br /><a href="http://adwords.blogspot.com/2009/04/new-interface-thursday-using-keyboard.html">Using keyboard shortcuts </a><br /><a href="http://adwords.blogspot.com/2009/04/new-interface-thursdays-all-about.html">Using filters </a><br /><br />If you run across something that you think would be uniquely useful for Grantees, please feel free to start up a conversation in the <a href="//www.google.com/support/forum/p/grants?hl=en">Google Grants Discussion Forum</a> and share it with your fellow Grantees and non-profits.<br /><br />If you want to try the new interface, but don't have access yet, you can <a href="http://services.google.com/adwords/aw_beta_signup">sign up</a> from the new interface website. During the beta, you can switch between old and new interfaces, so you'll still have access to the full range of AdWords tools and reports, if needed.<br /><br /><span class="byline-author">Posted by Jessica Vaughan, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/04/new-adwords-interface.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:The New AdWords Interface&url=https://googlefornonprofits.blogspot.com/2009/04/new-adwords-interface.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/04/new-adwords-interface.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/04/new-adwords-interface.html' data-url='https://googlefornonprofits.blogspot.com/2009/04/new-adwords-interface.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/04/new-adwords-interface.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/AdWords%20Basics' rel='tag'> AdWords Basics </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> </span> </div> </div> </div> <div class='post' data-id='6084726308604854186' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/04/google-grants-survey.html' itemprop='url' title='Google Grants Survey'> Google Grants Survey </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, April 28, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Today the Google Grants Team sent out a brief, but mandatory survey for all grantees based in the United States. We would like to encourage all US grantees to please take the time to submit a complete survey so that we are able to confirm your continued interest in the Google Grants program as well as acquire information that will enable us to provide better support to our grantees. Since the survey was released we have received two questions, which we would like to address below.<br /><br /><b>Is this survey really from Google Grants?</b><br /><br />Yes. The survey sent out today (4/28/2009) is from our team and is not a <a title="phishing attempt." href="http://googleblog.blogspot.com/2008/04/how-to-avoid-getting-hooked.html" id="t0r:">phishing attempt.</a> Please note that the Google Grants team will never ask you for your account password or credit card information.<br /><br /><b>How do I know if my response was received?</b><br /><br />Once you have successfully submitted your survey, you should reach a thank you page with the following message: "Thank you for taking the time to complete our survey, your response has now been submitted." If you did not receive this confirmation message after clicking 'Submit', we ask that you resubmit your survey.<br /><br /><br />Posted by German Freiwald, The Google Grants Team<span class="byline-author"></span> </script> <noscript> Today the Google Grants Team sent out a brief, but mandatory survey for all grantees based in the United States. We would like to encourage all US grantees to please take the time to submit a complete survey so that we are able to confirm your continued interest in the Google Grants program as well as acquire information that will enable us to provide better support to our grantees. Since the survey was released we have received two questions, which we would like to address below.<br /><br /><b>Is this survey really from Google Grants?</b><br /><br />Yes. The survey sent out today (4/28/2009) is from our team and is not a <a title="phishing attempt." href="http://googleblog.blogspot.com/2008/04/how-to-avoid-getting-hooked.html" id="t0r:">phishing attempt.</a> Please note that the Google Grants team will never ask you for your account password or credit card information.<br /><br /><b>How do I know if my response was received?</b><br /><br />Once you have successfully submitted your survey, you should reach a thank you page with the following message: "Thank you for taking the time to complete our survey, your response has now been submitted." If you did not receive this confirmation message after clicking 'Submit', we ask that you resubmit your survey.<br /><br /><br />Posted by German Freiwald, The Google Grants Team<span class="byline-author"></span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/04/google-grants-survey.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Google Grants Survey&url=https://googlefornonprofits.blogspot.com/2009/04/google-grants-survey.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/04/google-grants-survey.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/04/google-grants-survey.html' data-url='https://googlefornonprofits.blogspot.com/2009/04/google-grants-survey.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/04/google-grants-survey.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Program%20Alerts' rel='tag'> Program Alerts </a> </span> </div> </div> </div> <div class='post' data-id='7794129900859821464' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/04/grantee-best-practices-rock-vote.html' itemprop='url' title='Grantee Best Practices, Rock the Vote'> Grantee Best Practices, Rock the Vote </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, April 23, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div style="margin-top: 0px; margin-bottom: 0px; "><p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Last year's elections represented a big moment in American history, and for one of our grantees, <a name="x8nr"></a><a href="http://www.rockthevote.com/" target="_BLANK">Rock the Vote</a>, it also represented an opportunity to reach a new segment of young tech-savvy voters. By making the most of seasonality, educating themselves on the tools at hand and setting strategic goals, Rock the Vote was able to engage an important target audience and leverage their Google Grant to successfully incite young people to vote. We're excited to share some of their best practices with you here.   </p><p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "> </p><p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><b>Know your audience and keep messaging timely</b></p><p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br /></p><p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><b><span style="font-weight: normal; ">Focus your budget to reach engaged users </span></b></p><p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></p><ul style="margin-top: 0px; margin-bottom: 0px; "><li style="margin-top: 0px; margin-bottom: 0px; ">Rock the Vote created <a name="eiz-"></a><a href="http://adwords.google.com/support/bin/answer.py?hl=en&answer=6317" style="">state‐specific ad campaigns</a> to focus on gaining exposure in battleground states.<br /><br /></li></ul>Keep indirect keywords on <a name="hab0"></a><a href="https://adwords.google.com/support/bin/answer.py?hl=en&answer=14081" style="">pause</a> unless your highly targeted keywords aren't maxing out your budget<p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></p><ul style="margin-top: 0px; margin-bottom: 0px; "><li style="margin-top: 0px; margin-bottom: 0px; ">Rock the Vote only advertised on "voter registration"-related search keywords because those were more relevant to their strategy, even though keywords like "barack obama" or "john mccain" would have generated a lot of traffic. They kept these indirect keywords on pause in case their highly targeted keywords stopped maxing out. <br /><br /></li></ul><span style=" ;font-family:Symbol;"> </span>Use your most action-oriented <a name="mjea"></a><a href="//www.google.com/support/grants/bin/answer.py?hl=en&answer=14093" style=""><span class="Apple-style-span" style="color: rgb(0, 0, 0);">ad text</span></a> toward the end of season<p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></p><ul style="margin-top: 0px; margin-bottom: 0px; "><li style="margin-top: 0px; margin-bottom: 0px; "><span style=" ;font-family:Symbol;"> </span>In the final months before the election, Rock the Vote only used their “register before the deadline” ad and paused everything else. <br /></li></ul><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "> </p><p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "> </p><p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><b>Leveraging Google Analytics and AdWords</b></p><p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br /></p><p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><b><span style="font-weight: normal; ">Own the success of your program and do some analysis of its performance to develop your online strategy</span></b></p><p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></p><ul style="margin-top: 0px; margin-bottom: 0px; "><li style="margin-top: 0px; margin-bottom: 0px; ">Rock the Vote appointed a volunteer to manage the campaign who then spent a few weeks analyzing results from the previous months in order to plan their program.<br /><br /></li></ul>Educate yourself with existing resources<p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></p><ul style="margin-top: 0px; margin-bottom: 0px; "><li style="margin-top: 0px; margin-bottom: 0px; ">They then reviewed the training materials provided in the <a name="udid"></a><a href="//www.google.com/adwords/learningcenter/" style=""><span class="Apple-style-span" style="color: rgb(0, 0, 0);">AdWords Learning Center</span></a> to understand the fundamentals of search engine advertising. The Google Grants <a name="oroy"></a><a href="//www.google.com/grants/education/Beginners_Guide.pdf"><span class="Apple-style-span" style="color: rgb(0, 0, 0);">Beginner's Guide</span></a> can also be a helpful resource for getting started with your account.<br /><br /></li></ul>Set specific goals<p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></p><ul style="margin-top: 0px; margin-bottom: 0px; "><li style="margin-top: 0px; margin-bottom: 0px; ">Based on the analysis they did at the outset of the project, they <a name="di7o"></a><a href="http://googlegrants.blogspot.com/2008/05/analytics-demystified-part-2-setting.html" style=""><span class="Apple-style-span" style="color: rgb(0, 0, 0);">set a campaign goal</span></a> for youth downloads and then proceeded to meet that target almost exactly. Because they also equated each download to Grant dollars, they were able to track their results to find that, in the course of the campaign, they reduced their dollar per download (or <a name="phin"></a><a href="http://adwords.google.com/support/bin/answer.py?hl=en&answer=6374" title="http://adwords.google.com/support/bin/answer.py?hl=en&answer=6374" style=""><span class="Apple-style-span" style="color: rgb(0, 0, 0);">cost per conversion</span></a>) by 80%. Some examples of the goals resulting from their new plan were: train staff, track downloads, increase funding, optimize website, target ads and evaluate progress.<br />       </li></ul>Track keyword searches to know what terms are most common and strategic to your account</div><div style="margin-top: 0px; margin-bottom: 0px; "><ul style="margin-top: 0px; margin-bottom: 0px; "><li style="margin-top: 0px; margin-bottom: 0px; ">Three searches alone accounted for 81% of their total search campaign, with about 150 other keyword combinations contributing to the remaining 19% of searches. Knowing what keywords your visitors use to find your site helps you optimize your campaigns. Add irrelevant terms (example: "American Idol") as <a name="a:if"></a><a href="https://adwords.google.com/support/bin/answer.py?answer=89262"><span class="Apple-style-span" style="color: rgb(0, 0, 0);">negatives</span></a> in your campaigns or <a name="j0-b"></a><a href="//www.google.com/support/grants/bin/answer.py?hl=en&answer=99011" style=""><span class="Apple-style-span" style="color: rgb(0, 0, 0);">give more budget</span></a> to highly relevant and popular terms (example: "register to vote online"). You can use either <a href="//www.google.com/trends" style=""><span class="Apple-style-span" style="color: rgb(0, 0, 0);">Google Trends</span></a> for this information or the <a href="//www.google.com/support/analytics/bin/answer.py?hl=en&answer=33035" style=""><span class="Apple-style-span" style="color: rgb(0, 0, 0);">Keywords report</span></a> in <a href="//www.google.com/analytics/" title="Google Analytics" style=""><span class="Apple-style-span" style="color: rgb(0, 0, 0);">Google Analytics</span></a>.  <br /><br /><span class="Apple-style-span" style="color: rgb(0, 0, 0);"><a href="//www.google.com/support/grants/bin/answer.py?hl=en&answer=106598" style=""></a></span></li></ul><a href="//www.google.com/support/grants/bin/answer.py?hl=en&answer=106598" style=""><span class="Apple-style-span" style="color: rgb(0, 0, 0);">Link your AdWords and Analytics accounts</span></a> </div><div style="margin-top: 0px; margin-bottom: 0px; "><ul style="margin-top: 0px; margin-bottom: 0px; "><li style="margin-top: 0px; margin-bottom: 0px; ">Linking analytics directly to your AdWords account provides more accurate business intelligence and allows you to correlate your Grant dollars to your org's strategic goals.<br /></li></ul><p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "> </p><p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Rock the Vote uses music, popular culture and new technologies to engage and incite young people to register and vote in every election. Rock the Vote has been a participant in the Google Grants program since 2007 and uses Google Analytics as part of its online marketing program. </p><p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "> </p><p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">If you have your own best practices or experiences that you'd like to share with other grantees and nonprofits, we encourage you to strike up a conversation with other members in the <a href="//www.google.com/support/forum/p/grants?hl=en" style=""><span class="Apple-style-span" style="color: rgb(0, 0, 0);">discussion forum</span></a> and possibly <a name="v3o:"></a><a href="http://services.google.com/googlegrants/share_story" style=""><span class="Apple-style-span" style="color: rgb(0, 0, 0);">submit your testimonial</span></a> to our team.</p></div><br /><span class="byline-author">Posted by Jessica Vaughan, Google Grants Team</span> </script> <noscript> <div style="margin-top: 0px; margin-bottom: 0px; "><p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Last year's elections represented a big moment in American history, and for one of our grantees, <a name="x8nr"></a><a href="http://www.rockthevote.com/" target="_BLANK">Rock the Vote</a>, it also represented an opportunity to reach a new segment of young tech-savvy voters. By making the most of seasonality, educating themselves on the tools at hand and setting strategic goals, Rock the Vote was able to engage an important target audience and leverage their Google Grant to successfully incite young people to vote. We're excited to share some of their best practices with you here.   </p><p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "> </p><p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><b>Know your audience and keep messaging timely</b></p><p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br /></p><p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><b><span style="font-weight: normal; ">Focus your budget to reach engaged users </span></b></p><p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></p><ul style="margin-top: 0px; margin-bottom: 0px; "><li style="margin-top: 0px; margin-bottom: 0px; ">Rock the Vote created <a name="eiz-"></a><a href="http://adwords.google.com/support/bin/answer.py?hl=en&answer=6317" style="">state‐specific ad campaigns</a> to focus on gaining exposure in battleground states.<br /><br /></li></ul>Keep indirect keywords on <a name="hab0"></a><a href="https://adwords.google.com/support/bin/answer.py?hl=en&answer=14081" style="">pause</a> unless your highly targeted keywords aren't maxing out your budget<p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></p><ul style="margin-top: 0px; margin-bottom: 0px; "><li style="margin-top: 0px; margin-bottom: 0px; ">Rock the Vote only advertised on "voter registration"-related search keywords because those were more relevant to their strategy, even though keywords like "barack obama" or "john mccain" would have generated a lot of traffic. They kept these indirect keywords on pause in case their highly targeted keywords stopped maxing out. <br /><br /></li></ul><span style=" ;font-family:Symbol;"> </span>Use your most action-oriented <a name="mjea"></a><a href="//www.google.com/support/grants/bin/answer.py?hl=en&answer=14093" style=""><span class="Apple-style-span" style="color: rgb(0, 0, 0);">ad text</span></a> toward the end of season<p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></p><ul style="margin-top: 0px; margin-bottom: 0px; "><li style="margin-top: 0px; margin-bottom: 0px; "><span style=" ;font-family:Symbol;"> </span>In the final months before the election, Rock the Vote only used their “register before the deadline” ad and paused everything else. <br /></li></ul><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "> </p><p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "> </p><p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><b>Leveraging Google Analytics and AdWords</b></p><p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br /></p><p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><b><span style="font-weight: normal; ">Own the success of your program and do some analysis of its performance to develop your online strategy</span></b></p><p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></p><ul style="margin-top: 0px; margin-bottom: 0px; "><li style="margin-top: 0px; margin-bottom: 0px; ">Rock the Vote appointed a volunteer to manage the campaign who then spent a few weeks analyzing results from the previous months in order to plan their program.<br /><br /></li></ul>Educate yourself with existing resources<p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></p><ul style="margin-top: 0px; margin-bottom: 0px; "><li style="margin-top: 0px; margin-bottom: 0px; ">They then reviewed the training materials provided in the <a name="udid"></a><a href="//www.google.com/adwords/learningcenter/" style=""><span class="Apple-style-span" style="color: rgb(0, 0, 0);">AdWords Learning Center</span></a> to understand the fundamentals of search engine advertising. The Google Grants <a name="oroy"></a><a href="//www.google.com/grants/education/Beginners_Guide.pdf"><span class="Apple-style-span" style="color: rgb(0, 0, 0);">Beginner's Guide</span></a> can also be a helpful resource for getting started with your account.<br /><br /></li></ul>Set specific goals<p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></p><ul style="margin-top: 0px; margin-bottom: 0px; "><li style="margin-top: 0px; margin-bottom: 0px; ">Based on the analysis they did at the outset of the project, they <a name="di7o"></a><a href="http://googlegrants.blogspot.com/2008/05/analytics-demystified-part-2-setting.html" style=""><span class="Apple-style-span" style="color: rgb(0, 0, 0);">set a campaign goal</span></a> for youth downloads and then proceeded to meet that target almost exactly. Because they also equated each download to Grant dollars, they were able to track their results to find that, in the course of the campaign, they reduced their dollar per download (or <a name="phin"></a><a href="http://adwords.google.com/support/bin/answer.py?hl=en&answer=6374" title="http://adwords.google.com/support/bin/answer.py?hl=en&answer=6374" style=""><span class="Apple-style-span" style="color: rgb(0, 0, 0);">cost per conversion</span></a>) by 80%. Some examples of the goals resulting from their new plan were: train staff, track downloads, increase funding, optimize website, target ads and evaluate progress.<br />       </li></ul>Track keyword searches to know what terms are most common and strategic to your account</div><div style="margin-top: 0px; margin-bottom: 0px; "><ul style="margin-top: 0px; margin-bottom: 0px; "><li style="margin-top: 0px; margin-bottom: 0px; ">Three searches alone accounted for 81% of their total search campaign, with about 150 other keyword combinations contributing to the remaining 19% of searches. Knowing what keywords your visitors use to find your site helps you optimize your campaigns. Add irrelevant terms (example: "American Idol") as <a name="a:if"></a><a href="https://adwords.google.com/support/bin/answer.py?answer=89262"><span class="Apple-style-span" style="color: rgb(0, 0, 0);">negatives</span></a> in your campaigns or <a name="j0-b"></a><a href="//www.google.com/support/grants/bin/answer.py?hl=en&answer=99011" style=""><span class="Apple-style-span" style="color: rgb(0, 0, 0);">give more budget</span></a> to highly relevant and popular terms (example: "register to vote online"). You can use either <a href="//www.google.com/trends" style=""><span class="Apple-style-span" style="color: rgb(0, 0, 0);">Google Trends</span></a> for this information or the <a href="//www.google.com/support/analytics/bin/answer.py?hl=en&answer=33035" style=""><span class="Apple-style-span" style="color: rgb(0, 0, 0);">Keywords report</span></a> in <a href="//www.google.com/analytics/" title="Google Analytics" style=""><span class="Apple-style-span" style="color: rgb(0, 0, 0);">Google Analytics</span></a>.  <br /><br /><span class="Apple-style-span" style="color: rgb(0, 0, 0);"><a href="//www.google.com/support/grants/bin/answer.py?hl=en&answer=106598" style=""></a></span></li></ul><a href="//www.google.com/support/grants/bin/answer.py?hl=en&answer=106598" style=""><span class="Apple-style-span" style="color: rgb(0, 0, 0);">Link your AdWords and Analytics accounts</span></a> </div><div style="margin-top: 0px; margin-bottom: 0px; "><ul style="margin-top: 0px; margin-bottom: 0px; "><li style="margin-top: 0px; margin-bottom: 0px; ">Linking analytics directly to your AdWords account provides more accurate business intelligence and allows you to correlate your Grant dollars to your org's strategic goals.<br /></li></ul><p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "> </p><p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Rock the Vote uses music, popular culture and new technologies to engage and incite young people to register and vote in every election. Rock the Vote has been a participant in the Google Grants program since 2007 and uses Google Analytics as part of its online marketing program. </p><p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "> </p><p class="MsoBodyText" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">If you have your own best practices or experiences that you'd like to share with other grantees and nonprofits, we encourage you to strike up a conversation with other members in the <a href="//www.google.com/support/forum/p/grants?hl=en" style=""><span class="Apple-style-span" style="color: rgb(0, 0, 0);">discussion forum</span></a> and possibly <a name="v3o:"></a><a href="http://services.google.com/googlegrants/share_story" style=""><span class="Apple-style-span" style="color: rgb(0, 0, 0);">submit your testimonial</span></a> to our team.</p></div><br /><span class="byline-author">Posted by Jessica Vaughan, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/04/grantee-best-practices-rock-vote.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Grantee Best Practices, Rock the Vote&url=https://googlefornonprofits.blogspot.com/2009/04/grantee-best-practices-rock-vote.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/04/grantee-best-practices-rock-vote.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/04/grantee-best-practices-rock-vote.html' data-url='https://googlefornonprofits.blogspot.com/2009/04/grantee-best-practices-rock-vote.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/04/grantee-best-practices-rock-vote.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grantees' rel='tag'> Grantees </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Optimization' rel='tag'> Optimization </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Tracking%20Performance' rel='tag'> Tracking Performance </a> </span> </div> </div> </div> <div class='post' data-id='3070422514077456040' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/04/michigan-nonprofits-and-googlers-who.html' itemprop='url' title='Michigan Nonprofits and the Googlers Who Love Them'> Michigan Nonprofits and the Googlers Who Love Them </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, April 16, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8QrUbR-hckJNUVWLbWMLGdtSpxYFepYIQ0bbvyRRBMew4_034bczhVlftHFky-O36l7ocfwz05M18EgPat02Ee7y2qP5QhYAUVmdYW4H-lVxIzAUHqCIAacMRsTA20kQhLrPuJdN99i4/s1600-h/grants+blogpost+or+826.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5325299306355001874" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8QrUbR-hckJNUVWLbWMLGdtSpxYFepYIQ0bbvyRRBMew4_034bczhVlftHFky-O36l7ocfwz05M18EgPat02Ee7y2qP5QhYAUVmdYW4H-lVxIzAUHqCIAacMRsTA20kQhLrPuJdN99i4/s400/grants+blogpost+or+826.jpg" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 194px; height: 117px;" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrHfBWN6KFH8p6z8-x9cHsoM4Gxw_G6o8TW59_GWrW6E6tqyKr2gD8KyBS5dCbH_7wPx6AnasrKzQRodkWeEOT7vagO0mLRHA4KWbWRULsjotHpsaKUyDDh4nnxJId2dZqfyNcdHxDVDY/s1600-h/grants+blogpost+or+826.jpg"></a><span class="Apple-style-span" style=" ;font-family:Verdana;"><div style="margin-top: 0px; margin-bottom: 0px; "><span class="Apple-style-span" style=" ;font-family:'Times New Roman';font-size:13px;"><span class="Apple-style-span" style="font-family:Verdana;"><div style="margin-top: 0px; margin-bottom: 0px; "><p class="MsoNormal"><span style=" ;font-family:Verdana;color:black;"><span class="Apple-style-span" style="font-size:small;">I've been a </span><st1:state st="on"><span class="Apple-style-span" style="font-size:small;">Michigan</span></st1:state><span class="Apple-style-span" style="font-size:small;"> resident for almost 20 years and have worked for Google in </span><st1:place st="on"><st1:city st="on"><span class="Apple-style-span" style="font-size:small;">Ann Arbor</span></st1:city><span class="Apple-style-span" style="font-size:small;">, </span><st1:state st="on"><span class="Apple-style-span" style="font-size:small;">Michigan</span></st1:state></st1:place><span class="Apple-style-span" style="font-size:small;">, for two years. The landscape has changed before my eyes, both physically and economically. It seems that nothing has hit </span><st1:state st="on"><span class="Apple-style-span" style="font-size:small;">Michigan</span></st1:state><span class="Apple-style-span" style="font-size:small;"> harder than the recent troubles facing </span><st1:city st="on"><st1:place st="on"><span class="Apple-style-span" style="font-size:small;">Detroit</span></st1:place></st1:city><span class="Apple-style-span" style="font-size:small;">'s automotive industry. </span></span><span style=" ;font-family:Arial;color:black;"><span class="Apple-style-span" style="font-size:small;"><br /><br /></span> </span><span style=" ;font-family:Verdana;color:black;"><span class="Apple-style-span" style="font-size:small;">Despite these troubles, or perhaps because of them, it's easy to spot promising initiatives within our community. These bright lights are non-profit organizations that power through the trying times and aim not only to put some life back into our economy, but to grow the next generation of </span><a href="http://en.wikipedia.org/wiki/Michigander" target="_blank" title="Michiganders"><span class="Apple-style-span" style="font-size:small;">Michiganders</span></a></span><span style=" ;font-family:Verdana;color:blue;"><span class="Apple-style-span" style="font-size:small;"> </span></span><span style=" ;font-family:Verdana;color:black;"><span class="Apple-style-span" style="font-size:small;">into creative, thoughtful and socially conscious adults. </span></span><span style=" ;font-family:Arial;color:black;"><span class="Apple-style-span" style="font-size:small;"><br /><br /></span> </span><span style=" ;font-family:Verdana;color:black;"><a href="http://826michigan.org/" target="_blank" title="826michigan"><span class="Apple-style-span" style="font-size:small;">826michigan</span></a></span><span style=" ;font-family:Verdana;color:blue;"><span class="Apple-style-span" style="font-size:small;"> </span></span><span style=" ;font-family:Verdana;color:black;"><span class="Apple-style-span" style="font-size:small;">is one of these bright lights in our </span><st1:city st="on"><st1:place st="on"><span class="Apple-style-span" style="font-size:small;">Ann Arbor</span></st1:place></st1:city><span class="Apple-style-span" style="font-size:small;"> community. While attending the </span><st1:place st="on"><st1:placetype st="on"><span class="Apple-style-span" style="font-size:small;">University</span></st1:placetype><span class="Apple-style-span" style="font-size:small;"> of </span><st1:placename st="on"><span class="Apple-style-span" style="font-size:small;">Michigan</span></st1:placename></st1:place><span class="Apple-style-span" style="font-size:small;">, I spent some time volunteering with this organization. On its website, organizers</span></span><span style=" ;font-family:Verdana;color:red;"><span class="Apple-style-span" style="font-size:small;"> </span></span><span style=" ;font-family:Verdana;color:black;"><span class="Apple-style-span" style="font-size:small;">explain that they "are dedicated to supporting students ages 6 to 18 with their creative and expository writing skills, and to helping teachers inspire their students to write." I'll also add that the way in which they support students is free and, equally as important, fun!</span></span></p> <p class="MsoNormal"><span class="apple-style-span"><span style=" ;font-family:Verdana;color:black;"><span class="Apple-style-span" style="font-size:small;">In college, I helped 826michigan with various projects and volunteered at odd hours. But after graduating and finding a job, it became more difficult for me to find time to man their </span><a href="http://826michigan.org/store/" target="_blank" title="Robot Supply Store"><span class="Apple-style-span" style="font-size:small;">Robot Supply & Repair Store</span></a><span class="Apple-style-span" style="font-size:small;"> (a clever storefront facade that camouflages the tutoring sessions that happen in the back) and support their in-school initiatives. I didn't realize at the time that I might be able to marry aspects of my new job to the nonprofit initiatives I cared about - and then I discovered Google Grants. </span></span></span><span style=" ;font-family:Arial;color:black;"><span class="Apple-style-span" style="font-size:small;"><br /><br /></span> </span><span class="apple-style-span"><span style=" ;font-family:Verdana;color:black;"><span class="Apple-style-span" style="font-size:small;">When I first started at Google, I was awed and inspired by the company's dedication to non-profit work. Google highlighted ways we could participate in our local communities, coordinated weekend volunteer off-sites and offered non-profit organizations free advertising through Google Grants. Like most Googlers, I had a heart for non-profit work and couldn't wait to get involved with Google Grants. </span></span></span><span style=" ;font-family:Arial;color:black;"><span class="Apple-style-span" style="font-size:small;"><br /><br /></span> </span><span class="apple-style-span"><span style=" ;font-family:Verdana;color:black;"><span class="Apple-style-span" style="font-size:small;">It came full circle earlier this year when organizers from 826michigan approached me to ask how their organization might forge a closer relationship with Google. I introduced them to the Google Grants program, and they immediately applied. Google Grants opened the door for me to reconnect with my favorite local organization in a significant and meaningful way. And who knows? Maybe I'll find a couple hours on the weekend to sell spare robot parts.</span></span></span></p><p class="MsoNormal">Posted by Elyse Guilfoyle, Ann Arbor AdWords Team</p></div></span></span></div></span> </script> <noscript> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8QrUbR-hckJNUVWLbWMLGdtSpxYFepYIQ0bbvyRRBMew4_034bczhVlftHFky-O36l7ocfwz05M18EgPat02Ee7y2qP5QhYAUVmdYW4H-lVxIzAUHqCIAacMRsTA20kQhLrPuJdN99i4/s1600-h/grants+blogpost+or+826.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5325299306355001874" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8QrUbR-hckJNUVWLbWMLGdtSpxYFepYIQ0bbvyRRBMew4_034bczhVlftHFky-O36l7ocfwz05M18EgPat02Ee7y2qP5QhYAUVmdYW4H-lVxIzAUHqCIAacMRsTA20kQhLrPuJdN99i4/s400/grants+blogpost+or+826.jpg" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 194px; height: 117px;" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrHfBWN6KFH8p6z8-x9cHsoM4Gxw_G6o8TW59_GWrW6E6tqyKr2gD8KyBS5dCbH_7wPx6AnasrKzQRodkWeEOT7vagO0mLRHA4KWbWRULsjotHpsaKUyDDh4nnxJId2dZqfyNcdHxDVDY/s1600-h/grants+blogpost+or+826.jpg"></a><span class="Apple-style-span" style=" ;font-family:Verdana;"><div style="margin-top: 0px; margin-bottom: 0px; "><span class="Apple-style-span" style=" ;font-family:'Times New Roman';font-size:13px;"><span class="Apple-style-span" style="font-family:Verdana;"><div style="margin-top: 0px; margin-bottom: 0px; "><p class="MsoNormal"><span style=" ;font-family:Verdana;color:black;"><span class="Apple-style-span" style="font-size:small;">I've been a </span><st1:state st="on"><span class="Apple-style-span" style="font-size:small;">Michigan</span></st1:state><span class="Apple-style-span" style="font-size:small;"> resident for almost 20 years and have worked for Google in </span><st1:place st="on"><st1:city st="on"><span class="Apple-style-span" style="font-size:small;">Ann Arbor</span></st1:city><span class="Apple-style-span" style="font-size:small;">, </span><st1:state st="on"><span class="Apple-style-span" style="font-size:small;">Michigan</span></st1:state></st1:place><span class="Apple-style-span" style="font-size:small;">, for two years. The landscape has changed before my eyes, both physically and economically. It seems that nothing has hit </span><st1:state st="on"><span class="Apple-style-span" style="font-size:small;">Michigan</span></st1:state><span class="Apple-style-span" style="font-size:small;"> harder than the recent troubles facing </span><st1:city st="on"><st1:place st="on"><span class="Apple-style-span" style="font-size:small;">Detroit</span></st1:place></st1:city><span class="Apple-style-span" style="font-size:small;">'s automotive industry. </span></span><span style=" ;font-family:Arial;color:black;"><span class="Apple-style-span" style="font-size:small;"><br /><br /></span> </span><span style=" ;font-family:Verdana;color:black;"><span class="Apple-style-span" style="font-size:small;">Despite these troubles, or perhaps because of them, it's easy to spot promising initiatives within our community. These bright lights are non-profit organizations that power through the trying times and aim not only to put some life back into our economy, but to grow the next generation of </span><a href="http://en.wikipedia.org/wiki/Michigander" target="_blank" title="Michiganders"><span class="Apple-style-span" style="font-size:small;">Michiganders</span></a></span><span style=" ;font-family:Verdana;color:blue;"><span class="Apple-style-span" style="font-size:small;"> </span></span><span style=" ;font-family:Verdana;color:black;"><span class="Apple-style-span" style="font-size:small;">into creative, thoughtful and socially conscious adults. </span></span><span style=" ;font-family:Arial;color:black;"><span class="Apple-style-span" style="font-size:small;"><br /><br /></span> </span><span style=" ;font-family:Verdana;color:black;"><a href="http://826michigan.org/" target="_blank" title="826michigan"><span class="Apple-style-span" style="font-size:small;">826michigan</span></a></span><span style=" ;font-family:Verdana;color:blue;"><span class="Apple-style-span" style="font-size:small;"> </span></span><span style=" ;font-family:Verdana;color:black;"><span class="Apple-style-span" style="font-size:small;">is one of these bright lights in our </span><st1:city st="on"><st1:place st="on"><span class="Apple-style-span" style="font-size:small;">Ann Arbor</span></st1:place></st1:city><span class="Apple-style-span" style="font-size:small;"> community. While attending the </span><st1:place st="on"><st1:placetype st="on"><span class="Apple-style-span" style="font-size:small;">University</span></st1:placetype><span class="Apple-style-span" style="font-size:small;"> of </span><st1:placename st="on"><span class="Apple-style-span" style="font-size:small;">Michigan</span></st1:placename></st1:place><span class="Apple-style-span" style="font-size:small;">, I spent some time volunteering with this organization. On its website, organizers</span></span><span style=" ;font-family:Verdana;color:red;"><span class="Apple-style-span" style="font-size:small;"> </span></span><span style=" ;font-family:Verdana;color:black;"><span class="Apple-style-span" style="font-size:small;">explain that they "are dedicated to supporting students ages 6 to 18 with their creative and expository writing skills, and to helping teachers inspire their students to write." I'll also add that the way in which they support students is free and, equally as important, fun!</span></span></p> <p class="MsoNormal"><span class="apple-style-span"><span style=" ;font-family:Verdana;color:black;"><span class="Apple-style-span" style="font-size:small;">In college, I helped 826michigan with various projects and volunteered at odd hours. But after graduating and finding a job, it became more difficult for me to find time to man their </span><a href="http://826michigan.org/store/" target="_blank" title="Robot Supply Store"><span class="Apple-style-span" style="font-size:small;">Robot Supply & Repair Store</span></a><span class="Apple-style-span" style="font-size:small;"> (a clever storefront facade that camouflages the tutoring sessions that happen in the back) and support their in-school initiatives. I didn't realize at the time that I might be able to marry aspects of my new job to the nonprofit initiatives I cared about - and then I discovered Google Grants. </span></span></span><span style=" ;font-family:Arial;color:black;"><span class="Apple-style-span" style="font-size:small;"><br /><br /></span> </span><span class="apple-style-span"><span style=" ;font-family:Verdana;color:black;"><span class="Apple-style-span" style="font-size:small;">When I first started at Google, I was awed and inspired by the company's dedication to non-profit work. Google highlighted ways we could participate in our local communities, coordinated weekend volunteer off-sites and offered non-profit organizations free advertising through Google Grants. Like most Googlers, I had a heart for non-profit work and couldn't wait to get involved with Google Grants. </span></span></span><span style=" ;font-family:Arial;color:black;"><span class="Apple-style-span" style="font-size:small;"><br /><br /></span> </span><span class="apple-style-span"><span style=" ;font-family:Verdana;color:black;"><span class="Apple-style-span" style="font-size:small;">It came full circle earlier this year when organizers from 826michigan approached me to ask how their organization might forge a closer relationship with Google. I introduced them to the Google Grants program, and they immediately applied. Google Grants opened the door for me to reconnect with my favorite local organization in a significant and meaningful way. And who knows? Maybe I'll find a couple hours on the weekend to sell spare robot parts.</span></span></span></p><p class="MsoNormal">Posted by Elyse Guilfoyle, Ann Arbor AdWords Team</p></div></span></span></div></span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/04/michigan-nonprofits-and-googlers-who.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Michigan Nonprofits and the Googlers Who Love Them&url=https://googlefornonprofits.blogspot.com/2009/04/michigan-nonprofits-and-googlers-who.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/04/michigan-nonprofits-and-googlers-who.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/04/michigan-nonprofits-and-googlers-who.html' data-url='https://googlefornonprofits.blogspot.com/2009/04/michigan-nonprofits-and-googlers-who.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/04/michigan-nonprofits-and-googlers-who.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> </span> </div> </div> </div> <div class='post' data-id='2648680187828689604' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/04/resource-round-up-for-april.html' itemprop='url' title='Resource round-up for April'> Resource round-up for April </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, April 14, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Our resource round-up for April includes an Italy relief update, upcoming free webinars, tips on using Google Analytics to improve your AdWords results, an announcement from New York's Mayor and a great example of how to use video to get your public service messages out to a larger audience.<br /><ul><li>Get information about the earthquake in Italy and the organizations helping in the relief efforts. (<a href="http://translate/translate?prev=hp&hl=en&js=n&u=http://www.google.it/landing/terremoto_abruzzo.html%0D%0A%0D%0A&sl=it&tl=en">English</a>) (<a href="http://www.google.it/landing/terremoto_abruzzo.html">Italian</a>)<br /><br /></li><li>Learn how to use a variety of Google's products to benefit your organization in this <a href="http://www.nten.org/events/webinar/2009/04/27/09ntc-live-google-media-google-grants-blogger-youtube-maps">free NTEN webinar</a> on 4/27/09.<br /><br /></li><li>Follow along with the <a href="http://adwords.blogspot.com/2009/04/analytics-and-adwords-tips-part-1-of-4.html">new AdWords series</a> that will share tips on how to use Google Analytics to improve your AdWords results.<br /><br /></li><li>New York's Mayor, Michael Bloomberg, announced an expansion of<a href="http://www.bloomberg.com/apps/news?pid=20601088&sid=abbSrsyWqA4E&refer=muse"> loan opportunities intended to help the city's non-profits</a> find donors and reduce costs during the recession.<br /><br /></li><li><a href="http://blogs.wsj.com/digits/2009/03/31/zoos-try-video-for-visitors-and-donations/">Share your public service announcements</a> via YouTube to increase awareness of your organization and encourage donations. Cute animals not required.</li></ul><br /><div style="text-align: center;"><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Verdana; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><object height="344" width="425"><param name="movie" value="//www.youtube.com/v/LHGuofPUnLo&color1=0xb1b1b1&color2=0xcfcfcf&hl=en&feature=player_embedded&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="//www.youtube.com/v/LHGuofPUnLo&color1=0xb1b1b1&color2=0xcfcfcf&hl=en&feature=player_embedded&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></span><br /></div><br />If you come across resources that would be useful to the greater non-profit community, feel free to post it to the appropriate topic in our <a href="//www.google.com/support/forum/p/grants?hl=en">Help Group</a> so that everyone can benefit. If there are some resources you'd like to see featured in these round-ups, <a href="//www.google.com/support/grants/bin/request.py">let us know</a>. If you'd like to review previous round-ups, just click <a href="http://googlegrants.blogspot.com/search?q=resource+round-up">here </a>and read through previous month's round-ups or search for "resource round-up" from the search box at the top of the page.<br /><br /><span class="byline-author">Posted by Jessica Vaughan, Google Grants Team</span> </script> <noscript> Our resource round-up for April includes an Italy relief update, upcoming free webinars, tips on using Google Analytics to improve your AdWords results, an announcement from New York's Mayor and a great example of how to use video to get your public service messages out to a larger audience.<br /><ul><li>Get information about the earthquake in Italy and the organizations helping in the relief efforts. (<a href="http://translate/translate?prev=hp&hl=en&js=n&u=http://www.google.it/landing/terremoto_abruzzo.html%0D%0A%0D%0A&sl=it&tl=en">English</a>) (<a href="http://www.google.it/landing/terremoto_abruzzo.html">Italian</a>)<br /><br /></li><li>Learn how to use a variety of Google's products to benefit your organization in this <a href="http://www.nten.org/events/webinar/2009/04/27/09ntc-live-google-media-google-grants-blogger-youtube-maps">free NTEN webinar</a> on 4/27/09.<br /><br /></li><li>Follow along with the <a href="http://adwords.blogspot.com/2009/04/analytics-and-adwords-tips-part-1-of-4.html">new AdWords series</a> that will share tips on how to use Google Analytics to improve your AdWords results.<br /><br /></li><li>New York's Mayor, Michael Bloomberg, announced an expansion of<a href="http://www.bloomberg.com/apps/news?pid=20601088&sid=abbSrsyWqA4E&refer=muse"> loan opportunities intended to help the city's non-profits</a> find donors and reduce costs during the recession.<br /><br /></li><li><a href="http://blogs.wsj.com/digits/2009/03/31/zoos-try-video-for-visitors-and-donations/">Share your public service announcements</a> via YouTube to increase awareness of your organization and encourage donations. Cute animals not required.</li></ul><br /><div style="text-align: center;"><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Verdana; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><object height="344" width="425"><param name="movie" value="//www.youtube.com/v/LHGuofPUnLo&color1=0xb1b1b1&color2=0xcfcfcf&hl=en&feature=player_embedded&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="//www.youtube.com/v/LHGuofPUnLo&color1=0xb1b1b1&color2=0xcfcfcf&hl=en&feature=player_embedded&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></span><br /></div><br />If you come across resources that would be useful to the greater non-profit community, feel free to post it to the appropriate topic in our <a href="//www.google.com/support/forum/p/grants?hl=en">Help Group</a> so that everyone can benefit. If there are some resources you'd like to see featured in these round-ups, <a href="//www.google.com/support/grants/bin/request.py">let us know</a>. If you'd like to review previous round-ups, just click <a href="http://googlegrants.blogspot.com/search?q=resource+round-up">here </a>and read through previous month's round-ups or search for "resource round-up" from the search box at the top of the page.<br /><br /><span class="byline-author">Posted by Jessica Vaughan, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/04/resource-round-up-for-april.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Resource round-up for April&url=https://googlefornonprofits.blogspot.com/2009/04/resource-round-up-for-april.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/04/resource-round-up-for-april.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/04/resource-round-up-for-april.html' data-url='https://googlefornonprofits.blogspot.com/2009/04/resource-round-up-for-april.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/04/resource-round-up-for-april.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> </span> </div> </div> </div> <div class='post' data-id='5693438493108384197' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/04/urgent-safe-practices-for-accessing.html' itemprop='url' title='URGENT: Safe practices for accessing your Google Grants account'> URGENT: Safe practices for accessing your Google Grants account </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Friday, April 10, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div style="font-family: Georgia; color: rgb(51, 51, 51);"> As you know from our recent email and <a href="http://googlegrants.blogspot.com/2009/03/active-account-management.html" id="aitc" title="blog post">blog post</a>, we are now requiring organizations participating in Google Grants <span style="background-color: rgb(255, 255, 255);">to actively manage their account and login at least once monthly.</span> Please note that we will never email you with a link to your Google Grants AdWords account unless we are replying to an email you sent our team directly; you should always login on your own at adwords.google.com and never click on a link contained in an unsolicited email to access your account or update any personal information. </div> <div style="color: rgb(51, 51, 51); font-family: Georgia;"> <br /></div> <div style="color: rgb(51, 51, 51); font-family: Georgia;"> We've received reports from concerned grantees regarding a recent email asking the recipient to login to their AdWords account from a link included in that email. Please do not click on this link to access your account. Emails such as this are not sent by our team but are instead phishing emails from illegitimate sources. Also, keep in mind that emails from our team will always come from an email address with the google.com domain. Notice that we do not use a gmail.com domain, nor do we use a googlegrants.com domain when sending out emails to our grantees. Please review <a href="http://googleblog.blogspot.com/2008/04/how-to-avoid-getting-hooked.html" id="unyg" title="information and tips to avoid getting hooked">more information and tips to avoid getting hooked</a> by phishing attacks on the Official Google Blog. Here are a few high-level tips to steer clear of phishing attacks:<br /></div> <ul style="color: rgb(51, 51, 51);"><li style="font-family: Georgia;"> Be careful about responding to emails that ask you for sensitive information.<br /> </li><li style="font-family: Georgia;"> Go to the site yourself, rather than clicking on links in suspicious emails.<br /> </li><li style="font-family: Georgia;"> If you're on a site that's asking you to enter sensitive information, check for signs of anything suspicious.<br /> </li><li style="font-family: Georgia;"> Be wary of the "fabulous offers" and "fantastic prizes" that you'll sometimes come across on the web.<br /> </li><li> <span style="font-family: Arial;"><span style="font-family: Georgia;">Use a browser that has a phishing filter.</span></span><br /></li></ul><span style="color: rgb(51, 51, 51);" class="byline-author">Posted by Kristie Ferketich, Google Grants Team</span> </script> <noscript> <div style="font-family: Georgia; color: rgb(51, 51, 51);"> As you know from our recent email and <a href="http://googlegrants.blogspot.com/2009/03/active-account-management.html" id="aitc" title="blog post">blog post</a>, we are now requiring organizations participating in Google Grants <span style="background-color: rgb(255, 255, 255);">to actively manage their account and login at least once monthly.</span> Please note that we will never email you with a link to your Google Grants AdWords account unless we are replying to an email you sent our team directly; you should always login on your own at adwords.google.com and never click on a link contained in an unsolicited email to access your account or update any personal information. </div> <div style="color: rgb(51, 51, 51); font-family: Georgia;"> <br /></div> <div style="color: rgb(51, 51, 51); font-family: Georgia;"> We've received reports from concerned grantees regarding a recent email asking the recipient to login to their AdWords account from a link included in that email. Please do not click on this link to access your account. Emails such as this are not sent by our team but are instead phishing emails from illegitimate sources. Also, keep in mind that emails from our team will always come from an email address with the google.com domain. Notice that we do not use a gmail.com domain, nor do we use a googlegrants.com domain when sending out emails to our grantees. Please review <a href="http://googleblog.blogspot.com/2008/04/how-to-avoid-getting-hooked.html" id="unyg" title="information and tips to avoid getting hooked">more information and tips to avoid getting hooked</a> by phishing attacks on the Official Google Blog. Here are a few high-level tips to steer clear of phishing attacks:<br /></div> <ul style="color: rgb(51, 51, 51);"><li style="font-family: Georgia;"> Be careful about responding to emails that ask you for sensitive information.<br /> </li><li style="font-family: Georgia;"> Go to the site yourself, rather than clicking on links in suspicious emails.<br /> </li><li style="font-family: Georgia;"> If you're on a site that's asking you to enter sensitive information, check for signs of anything suspicious.<br /> </li><li style="font-family: Georgia;"> Be wary of the "fabulous offers" and "fantastic prizes" that you'll sometimes come across on the web.<br /> </li><li> <span style="font-family: Arial;"><span style="font-family: Georgia;">Use a browser that has a phishing filter.</span></span><br /></li></ul><span style="color: rgb(51, 51, 51);" class="byline-author">Posted by Kristie Ferketich, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/04/urgent-safe-practices-for-accessing.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:URGENT: Safe practices for accessing your Google Grants account&url=https://googlefornonprofits.blogspot.com/2009/04/urgent-safe-practices-for-accessing.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/04/urgent-safe-practices-for-accessing.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/04/urgent-safe-practices-for-accessing.html' data-url='https://googlefornonprofits.blogspot.com/2009/04/urgent-safe-practices-for-accessing.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/04/urgent-safe-practices-for-accessing.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Program%20Alerts' rel='tag'> Program Alerts </a> </span> </div> </div> </div> <div class='post' data-id='7913358841027463540' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/04/charitywater-youtube-nonprofit-raises.html' itemprop='url' title='charity:water, a YouTube Nonprofit, Raises $10,000 for Clean Water Using Ad Overlay'> charity:water, a YouTube Nonprofit, Raises $10,000 for Clean Water Using Ad Overlay </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, April 2, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Since the launch of the <a title="YouTube Nonprofit Program" href="//www.youtube.com/nonprofits" id="xj9k">YouTube Nonprofit Program</a> in 2007, one of the primary things non-profit organizations have asked for is the ability to drive traffic off-site to pages where they can collect donations, signatures and email addresses.<br /><br />Last week, we launched a new feature for all YouTube nonprofit partners, which allows them to do exactly that. The feature, called "Call to Action," gives nonprofits the ability to use InVideo overlays (transparent ads that show up during the video) to drive traffic to an off-YouTube web page. Already, we're seeing organizations use the feature with great success.<br /><br />On Sunday, to commemorate World Water Day, we <a title="featured a video from charity:water" href="//www.youtube.com/watch?v=DEnlrE4iMBU" target="_blank">featured a video from charity:water</a> on the YouTube homepage. The video included a Call to Action overlay that encouraged YouTube users to donate money to help build wells and provide clean, safe drinking water for those who don't have it.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBudrXHyOTDfddfy7NmMOK2PGlHeeqZwZ-Cuwy-fVCoOPAuVwXKUHjs-Bz48lXNQ6k2lNbAMPSGNSO4TAJGt9cZoLDXAQh8yJepYHBmxdb2O3ym4kC1ESYP9qJSTjT0jMHxpNNA22OStY/s1600-h/Picture+182.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5320144474730030482" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBudrXHyOTDfddfy7NmMOK2PGlHeeqZwZ-Cuwy-fVCoOPAuVwXKUHjs-Bz48lXNQ6k2lNbAMPSGNSO4TAJGt9cZoLDXAQh8yJepYHBmxdb2O3ym4kC1ESYP9qJSTjT0jMHxpNNA22OStY/s400/Picture+182.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 254px;" /></a><br /><br />The response from the YouTube community was overwhelming and <a title="charity:water" href="http://www.charitywater.org/" id="a2qt">charity:water</a> was able to raise over <b>$10,000 in one day</b> from the video. That's enough to build two brand-new wells in the Central African Republic and give over 150 people clean drinking water for 20 years!<br /><br />Interested in adding Call to Action overlays to your organization's videos? It's easy -- just go to "Edit Video" and fill out the fields in the section marked "Call to Action overlay." All you have to do is include a short headline, ad text, a destination url, and upload an optional image, and the overlay will appear whenever someone watches your video.<br /><br /><span class="byline-author">Posted by Ramya Raghavan, YouTube Team<br /></span> </script> <noscript> Since the launch of the <a title="YouTube Nonprofit Program" href="//www.youtube.com/nonprofits" id="xj9k">YouTube Nonprofit Program</a> in 2007, one of the primary things non-profit organizations have asked for is the ability to drive traffic off-site to pages where they can collect donations, signatures and email addresses.<br /><br />Last week, we launched a new feature for all YouTube nonprofit partners, which allows them to do exactly that. The feature, called "Call to Action," gives nonprofits the ability to use InVideo overlays (transparent ads that show up during the video) to drive traffic to an off-YouTube web page. Already, we're seeing organizations use the feature with great success.<br /><br />On Sunday, to commemorate World Water Day, we <a title="featured a video from charity:water" href="//www.youtube.com/watch?v=DEnlrE4iMBU" target="_blank">featured a video from charity:water</a> on the YouTube homepage. The video included a Call to Action overlay that encouraged YouTube users to donate money to help build wells and provide clean, safe drinking water for those who don't have it.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBudrXHyOTDfddfy7NmMOK2PGlHeeqZwZ-Cuwy-fVCoOPAuVwXKUHjs-Bz48lXNQ6k2lNbAMPSGNSO4TAJGt9cZoLDXAQh8yJepYHBmxdb2O3ym4kC1ESYP9qJSTjT0jMHxpNNA22OStY/s1600-h/Picture+182.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5320144474730030482" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBudrXHyOTDfddfy7NmMOK2PGlHeeqZwZ-Cuwy-fVCoOPAuVwXKUHjs-Bz48lXNQ6k2lNbAMPSGNSO4TAJGt9cZoLDXAQh8yJepYHBmxdb2O3ym4kC1ESYP9qJSTjT0jMHxpNNA22OStY/s400/Picture+182.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 254px;" /></a><br /><br />The response from the YouTube community was overwhelming and <a title="charity:water" href="http://www.charitywater.org/" id="a2qt">charity:water</a> was able to raise over <b>$10,000 in one day</b> from the video. That's enough to build two brand-new wells in the Central African Republic and give over 150 people clean drinking water for 20 years!<br /><br />Interested in adding Call to Action overlays to your organization's videos? It's easy -- just go to "Edit Video" and fill out the fields in the section marked "Call to Action overlay." All you have to do is include a short headline, ad text, a destination url, and upload an optional image, and the overlay will appear whenever someone watches your video.<br /><br /><span class="byline-author">Posted by Ramya Raghavan, YouTube Team<br /></span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/04/charitywater-youtube-nonprofit-raises.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:charity:water, a YouTube Nonprofit, Raises $10,000 for Clean Water Using Ad Overlay&url=https://googlefornonprofits.blogspot.com/2009/04/charitywater-youtube-nonprofit-raises.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/04/charitywater-youtube-nonprofit-raises.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/04/charitywater-youtube-nonprofit-raises.html' data-url='https://googlefornonprofits.blogspot.com/2009/04/charitywater-youtube-nonprofit-raises.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/04/charitywater-youtube-nonprofit-raises.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20Products' rel='tag'> Google Products </a> </span> </div> </div> </div> <div class='post' data-id='2536393724468035917' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/04/google-grants-turns-6.html' itemprop='url' title='Google Grants turns 6!'> Google Grants turns 6! </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, April 1, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0WGQjjEGC_iJNSejvCJA4bYrIL1VxXNsfzK9-7ixYoO_r5yc1qSfxYiFhoJKBbdQenS_q6RTag5AqOZ8P8fc3eOR4waYpGM9KZHjlWTDnjqbSQCUO3uI7V4wksEeDQh5lQazr5uun06Me/s1600-h/IMG_0949.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5319424515559755810" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0WGQjjEGC_iJNSejvCJA4bYrIL1VxXNsfzK9-7ixYoO_r5yc1qSfxYiFhoJKBbdQenS_q6RTag5AqOZ8P8fc3eOR4waYpGM9KZHjlWTDnjqbSQCUO3uI7V4wksEeDQh5lQazr5uun06Me/s320/IMG_0949.jpg" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 240px; height: 320px;" /></a><br />On our last birthday, we took you on a little trip down memory lane and shared <a id="t:uc" href="http://googlegrants.blogspot.com/2008/04/google-grants-turns-5.html" title="the history of Google Grants" style="color: rgb(85, 26, 139); ">the history of Google Grants</a>. This year we'd like to take this opportunity to share our vision for the future of Grants, and how you can become more closely connected with the program and your peers.<div style="margin-top: 0px; margin-bottom: 0px; "><br /></div><div style="margin-top: 0px; margin-bottom: 0px; ">In the last year <a id="s_:v" href="http://googlegrants.blogspot.com/2008/10/our-new-look.html" title="we redesigned our website" style="color: rgb(85, 26, 139); ">we redesigned our website</a> as the first step in this direction. <a id="vk7o" href="//www.google.com/grants" title="The new site" style="color: rgb(85, 26, 139); ">The new site</a> illustrates how we are working to make the program more valuable and accessible to non-profits and grantees.</div><div style="margin-top: 0px; margin-bottom: 0px; "><br /></div><div style="margin-top: 0px; margin-bottom: 0px; ">With our grantee base growing at a steady pace and more applications coming in every day, we're focused on improving your experience with AdWords and Grants regardless of the size of the program. We're developing more educational resources, building out our <a id="s.cf" href="//www.google.com/support/grants/?hl=en" title="Help Center" style="color: rgb(85, 26, 139); ">Help Center</a>, posting to <a id="jb79" href="http://www.googlegrants.blogspot.com/" title="this blog" style="color: rgb(85, 26, 139); ">this blog</a> and hosting an active <a id="cl0_" href="//www.google.com/support/forum/p/grants?hl=en" title="discussion Forum" style="color: rgb(85, 26, 139); ">discussion forum</a> so that you can get the information you need from a variety of sources at any time of the day. </div><div style="margin-top: 0px; margin-bottom: 0px; "><br /></div><div style="margin-top: 0px; margin-bottom: 0px; ">No more waiting on an email when all you want to know is <a id="dcfu" href="//www.google.com/support/grants/bin/answer.py?hl=en&answer=46115" title="how to apply for a grant" style="color: rgb(85, 26, 139); ">how to apply for a grant</a> or <a id="we9j" href="//www.google.com/support/grants/bin/answer.py?hl=en&answer=106598" title="link to your accounts" style="color: rgb(85, 26, 139); ">link to your accounts</a>.</div><div style="margin-top: 0px; margin-bottom: 0px; "><br /></div>Our vision for the future of Grants is to be able to provide all grantees, regardless of number, with the most effective resources so that you can be successful with AdWords and your organization can realize its mission.<br /><div style="margin-top: 0px; margin-bottom: 0px; "><br /></div><div style="margin-top: 0px; margin-bottom: 0px; ">As we step into our 7th year, we invite you to join us in developing the program by <a id="w251" href="//www.google.com/support/forum/p/grants?hl=en" title="discussing your experiences" style="color: rgb(85, 26, 139); ">discussing your experiences</a>, asking questions and perhaps sharing <a id="k.3:" href="http://services.google.com/googlegrants/share_story" title="the way you find success with Google Grants" style="color: rgb(85, 26, 139); ">the way you find success with Google Grants</a>. </div><div style="margin-top: 0px; margin-bottom: 0px; "><br /></div><div style="margin-top: 0px; margin-bottom: 0px; ">We look forward to sharing the future of Google Grants with you and hope that you'll join us in blazing this trail together.</div><div><br /></div><br /><span class="byline-author">Posted by Jessica Vaughan, Google Grants Team</span> </script> <noscript> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0WGQjjEGC_iJNSejvCJA4bYrIL1VxXNsfzK9-7ixYoO_r5yc1qSfxYiFhoJKBbdQenS_q6RTag5AqOZ8P8fc3eOR4waYpGM9KZHjlWTDnjqbSQCUO3uI7V4wksEeDQh5lQazr5uun06Me/s1600-h/IMG_0949.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5319424515559755810" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0WGQjjEGC_iJNSejvCJA4bYrIL1VxXNsfzK9-7ixYoO_r5yc1qSfxYiFhoJKBbdQenS_q6RTag5AqOZ8P8fc3eOR4waYpGM9KZHjlWTDnjqbSQCUO3uI7V4wksEeDQh5lQazr5uun06Me/s320/IMG_0949.jpg" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 240px; height: 320px;" /></a><br />On our last birthday, we took you on a little trip down memory lane and shared <a id="t:uc" href="http://googlegrants.blogspot.com/2008/04/google-grants-turns-5.html" title="the history of Google Grants" style="color: rgb(85, 26, 139); ">the history of Google Grants</a>. This year we'd like to take this opportunity to share our vision for the future of Grants, and how you can become more closely connected with the program and your peers.<div style="margin-top: 0px; margin-bottom: 0px; "><br /></div><div style="margin-top: 0px; margin-bottom: 0px; ">In the last year <a id="s_:v" href="http://googlegrants.blogspot.com/2008/10/our-new-look.html" title="we redesigned our website" style="color: rgb(85, 26, 139); ">we redesigned our website</a> as the first step in this direction. <a id="vk7o" href="//www.google.com/grants" title="The new site" style="color: rgb(85, 26, 139); ">The new site</a> illustrates how we are working to make the program more valuable and accessible to non-profits and grantees.</div><div style="margin-top: 0px; margin-bottom: 0px; "><br /></div><div style="margin-top: 0px; margin-bottom: 0px; ">With our grantee base growing at a steady pace and more applications coming in every day, we're focused on improving your experience with AdWords and Grants regardless of the size of the program. We're developing more educational resources, building out our <a id="s.cf" href="//www.google.com/support/grants/?hl=en" title="Help Center" style="color: rgb(85, 26, 139); ">Help Center</a>, posting to <a id="jb79" href="http://www.googlegrants.blogspot.com/" title="this blog" style="color: rgb(85, 26, 139); ">this blog</a> and hosting an active <a id="cl0_" href="//www.google.com/support/forum/p/grants?hl=en" title="discussion Forum" style="color: rgb(85, 26, 139); ">discussion forum</a> so that you can get the information you need from a variety of sources at any time of the day. </div><div style="margin-top: 0px; margin-bottom: 0px; "><br /></div><div style="margin-top: 0px; margin-bottom: 0px; ">No more waiting on an email when all you want to know is <a id="dcfu" href="//www.google.com/support/grants/bin/answer.py?hl=en&answer=46115" title="how to apply for a grant" style="color: rgb(85, 26, 139); ">how to apply for a grant</a> or <a id="we9j" href="//www.google.com/support/grants/bin/answer.py?hl=en&answer=106598" title="link to your accounts" style="color: rgb(85, 26, 139); ">link to your accounts</a>.</div><div style="margin-top: 0px; margin-bottom: 0px; "><br /></div>Our vision for the future of Grants is to be able to provide all grantees, regardless of number, with the most effective resources so that you can be successful with AdWords and your organization can realize its mission.<br /><div style="margin-top: 0px; margin-bottom: 0px; "><br /></div><div style="margin-top: 0px; margin-bottom: 0px; ">As we step into our 7th year, we invite you to join us in developing the program by <a id="w251" href="//www.google.com/support/forum/p/grants?hl=en" title="discussing your experiences" style="color: rgb(85, 26, 139); ">discussing your experiences</a>, asking questions and perhaps sharing <a id="k.3:" href="http://services.google.com/googlegrants/share_story" title="the way you find success with Google Grants" style="color: rgb(85, 26, 139); ">the way you find success with Google Grants</a>. </div><div style="margin-top: 0px; margin-bottom: 0px; "><br /></div><div style="margin-top: 0px; margin-bottom: 0px; ">We look forward to sharing the future of Google Grants with you and hope that you'll join us in blazing this trail together.</div><div><br /></div><br /><span class="byline-author">Posted by Jessica Vaughan, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/04/google-grants-turns-6.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Google Grants turns 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href='https://googlefornonprofits.blogspot.com/2016/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2016/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2015/'> 2015 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2015/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> 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href='https://googlefornonprofits.blogspot.com/2015/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2015/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2015/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2014/'> 2014 </a> </div> <div class='items'> 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href='https://googlefornonprofits.blogspot.com/2014/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2014/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2014/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/'> 2013 </a> </div> <div class='items'> 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class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' 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collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/04/'> Apr </a> </div> <div class='items'> 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class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  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class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' 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href='https://googlefornonprofits.blogspot.com/2009/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i 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