Über uns | Werte und Mission | Wir stellen uns vor

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Wir zeigen Entwicklungen und Potentiale auf und erm\u00f6glichen Marktteilnehmern und Organisationen im Automotive-Sektor, informierte Entscheidungen f\u00fcr eine erfolgreiche Zukunft zu treffen. F\u00fcr unsere Kunden sind wir strategischer Partner und bieten ma\u00dfgeschneiderte L\u00f6sungen.\n\n\t\t\n\t\n\n\t\n\t\t\n\t\t\t\n\t\t\n\t\n\n\t\n\t\t\n\t\t\tDer Anfang von Dataforce\nVor \u00fcber 25 Jahren gr\u00fcndeten wir die Firma Dataforce, weil nach unserer Auffassung die deutsche Automobilindustrie ein Kundensegment vernachl\u00e4ssigte, in dem wir ein gro\u00dfes Potenzial vermuteten: Das Segment der Firmenkunden, d.h. Unternehmen, die jedes Jahr alleine in Deutschland viele hunderttausende Fahrzeuge kauften.\nIn unseren Augen gab es hier eine echte Marktl\u00fccke. Eine \u00fcberschaubare Anzahl von K\u00e4ufern, n\u00e4mlich Firmen, kaufen jedes Jahr riesige Mengen von Autos ohne dass die Automobilindustrie damals davon besondere Notiz nahm. Weder in der Marketingstrategie noch in der Planung der Vertriebskan\u00e4le spielte der Firmenkunde eine gro\u00dfe Rolle. Im Gegenteil: F\u00fcr viele Hersteller waren Firmenkunden ein notwendiges \u00dcbel. \u201eIch bin froh \u00fcber jedes Auto, dass ich nicht als Firmenwagen verkaufen muss, denn dann muss ich weniger Rabatt geben\u201c, h\u00f6rten wir immer wieder von Vertriebschefs der Autohersteller. Deswegen konzentrierten sie sich haupts\u00e4chlich auf die Werbung zur St\u00e4rkung der Marke und die Ansprache von privaten Kunden.\nDurch Zufall erfuhren wir, dass diese Einstellung in einigen L\u00e4ndern nicht geteilt wurde. Speziell in England stie\u00dfen wir auf eine v\u00f6llig andere Haltung. Company Fleets wurden dort als Zielgruppe in hohem Ma\u00dfe professionell umworben. \u00a0Hier gab es eigene Messen, Zeitschriften, spezialisierte H\u00e4ndler und Leasinggesellschaften, die sich nur um dieses Segment k\u00fcmmerten, und dies mit gro\u00dfem Erfolg.\nDie Markttransparenz als Chance\nDies machte uns neugierig. Eine eigens durchgef\u00fchrte Analyse des deutschen Automarktes ergab, dass auch hier der Anteil der Firmen mit einem eigenen Fuhrpark sehr hoch und damit das Potenzial f\u00fcr ein eigenst\u00e4ndiges \u201eFleet Marketing\u201c sehr gro\u00df war. Warum wurde diese Chance von den Marktakteuren nicht gesehen? Aus vielen Gespr\u00e4chen mit Entscheidern wurde klar, dass es kaum gute und zuverl\u00e4ssige Informationen zu diesem Segment gab. Es fehlte die notwendige Markttransparenz, um das Potenzial dieses Marktes richtig einzusch\u00e4tzen und Handlungsoptionen abzuleiten.\nWir erkannten, dass sich hier f\u00fcr uns eine einmalige Chance bot, ein gro\u00dfes und wichtiges Kundensegment transparent zu machen, das bis dahin in einem Dornr\u00f6schenschlaf verweilte. Eine Businessidee war geboren und wartete auf ihre Umsetzung.\nSchon damals wurde fast jedes 2. Auto gewerblich zugelassen, d.h. demjenigen, dem es gelang, sich gezielt auf die Anforderungen der gewerblichen Kunden einzustellen, hatte einen klaren Wettbewerbsvorteil. Als unsere Analysen au\u00dferdem zeigten, dass sich das Kaufverhalten von Firmenkunden deutlich von dem des Privatkunden unterschied, stieg das Interesse der Autoindustrie an diesem Marktsegment rasant, ebenso wie die Nachfrage nach unseren Daten und Dienstleistungen.\nDie Firmenkunden als zentrales Segment\nHeute ist das Firmenkundensegment bei den meisten Herstellern ein zentrales Element jeder Marketing- und Vertriebsstrategie. Unsere Daten liefern die notwendige Markttransparenz, um die Angebote f\u00fcr diese Zielgruppe stetig zu verbessern. Heute sind wir der f\u00fchrende Anbieter von Marktdaten im gewerblichen Bereich bei Zulassungen, Flottendaten, Zulassungsprognosen, Markttrends, Kaufverhalten oder Firmenmobilit\u00e4t.\nMit 94 Mitarbeitern aus 22 Nationen alleine in Deutschland und einer Niederlassung in Italien, unterst\u00fctzen wir unsere Kunden inzwischen weltweit bei ihren Planungen und Analysen im Bereich Firmenkunden. Unsere Datenbanken wachsen jeden Monat um Millionen Fahrzeuge, die es unseren Kunden erm\u00f6glichen, ihre zuk\u00fcnftige Marketing- und Vertriebsstrategien zu planen und zu steuern. Angesichts der gro\u00dfen Herausforderungen denen sich die Automobilindustrie gegenw\u00e4rtig stellen muss, wie z.B. Elektroantrieb sowie autonomes Fahren, sind gute und aktuelle Daten und Informationen essentiell f\u00fcr den zuk\u00fcnftigen Erfolg dieser Industrie. Diese Transparenz herzustellen ist unsere wichtigste Aufgabe.\n\n\t\t\n\t\n\n\t\n\t\t\n\t\t\t\n\t\t\n\t\n\n\t\n\t\t\n\t\t\t22\nNationen\n\n\t\t\n\t\n\n\t\n\t\t\n\t\t\tWir vereinen Menschen durch Daten. Internationalit\u00e4t ist die Basis unseres Erfolges.\n\n\t\t\n\t\n\n\t\n\t\t\n\t\t\tUnser Purpose\n\n\t\t\n\t\n\n\t\n\t\t\n\t\t\tDie Welt, in der wir leben ist dynamisch \u2013 sie ist im st\u00e4ndigen Wandel und erfordert konstante Adaption. F\u00fcr die Automobilwirtschaft ist die Transformation hin zu einer emissionsfreien Mobilit\u00e4t Chance und Herausforderung zugleich. Dataforce bietet mit einzigartigen Daten die perfekte Voraussetzung f\u00fcr alle Akteure, diese Transformation zu meistern.\n\n\t\t\n\t\n\n\t\n\t\t\n\t\t\tUnsere Werte\n\n\t\t\n\t\n\n\t\n\t\t\n\t\t\tAls international ausgerichtetes, mittelst\u00e4ndisches Unternehmen mit Kollegen aus 22 Nationen, legen wir im pers\u00f6nlichen Umgang besonderen Wert auf Toleranz, Diversit\u00e4t, Offenheit und gegenseitigen Respekt. Unsere Aufgabe ist es, die Markttransparenzprobleme unserer Kunden zu l\u00f6sen. Wir sind diesbez\u00fcglich sehr ehrgeizig und geben nicht so leicht auf. Dies setzt eine enge, partnerschaftliche Zusammenarbeit mit unseren Kunden, aber auch eine hervorragende Kenntnis der L\u00e4nderbeh\u00f6rden voraus. Unser Umgang mit unseren Kunden beruht auf gegenseitigem Vertrauen und offener Kommunikation. Wir sind vorsichtig im Eingehen von Versprechungen, um keine Erwartungen zu wecken, die wir nicht erf\u00fcllen k\u00f6nnen. Dies gilt f\u00fcr inhaltliche, qualitative und zeitliche Zusagen. Bei zwischenmenschlichen Problemen suchen wir L\u00f6sungen, die die Interessen aller Beteiligten ber\u00fccksichtigen. Diese Fairness erwarten wir allerdings ebenfalls von allen Beteiligten. Mit gutem Willen und einer positiven Grundeinstellung lassen sich unserer Erfahrung nach die meisten dieser Probleme l\u00f6sen.\nDiese wenigen Verhaltensregeln haben uns die letzten 25 Jahre gut gedient und wir sind zuversichtlich, dass sie es auch weiterhin tun werden. Eigentlich handelt es sich ja nur um Selbstverst\u00e4ndlichkeiten. Herzlich Willkommen bei Dataforce!\n\n\t\t\n\t\n \n \n \n \n Unsere Mitarbeiter 85 Menschen \u2013 27 Nationen \u2013 8 Abteilungen \u2013 EIN TEAM! Lerne einen Teil von uns gleich kennen! \n\n \n \n\n \n \n \n \n Stellenanzeigen Egal ob du Daten liebst, Vertrieb deine Leidenschaft ist, dein Herz in der IT zuhause ist oder du einfach Lust auf spannende Projekte mit einem tollen Team hast \u2013 Hier findest du deinen Traumjob! \n\n \n \n\n \n \n \n \n Dein Job bei uns! 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col-xs-12 col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <h2 class="h3" style="text-align: center;">Unsere Mission</h2> </div> </div> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <p style="text-align: center;"><span class="bold"><strong>Daten sind unsere Leidenschaft und unsere Kernkompetenz.</strong></span></p> <p style="text-align: left;">Die tiefgehende Analyse und Visualisierung von Daten bilden die Basis unserer Produkte. Wir zeigen Entwicklungen und Potentiale auf und ermöglichen Marktteilnehmern und Organisationen im Automotive-Sektor, informierte Entscheidungen für eine erfolgreiche Zukunft zu treffen. Für unsere Kunden sind wir strategischer Partner und bieten maßgeschneiderte Lösungen.</p> </div> </div> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> </div> </div> </div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div class="vc_row wpb_row row bg_default vc-margin-top-none vc-margin-bottom-small"><div class="wpb_column vc_column_container vc_col-sm-12 col-xs-12 col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 12px"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <h2 class="h6"><strong>Der Anfang von Dataforce</strong></h2> <p style="text-align: left;">Vor über 25 Jahren gründeten wir die Firma Dataforce, weil nach unserer Auffassung die deutsche Automobilindustrie ein Kundensegment vernachlässigte, in dem wir ein großes Potenzial vermuteten: Das Segment der Firmenkunden, d.h. Unternehmen, die jedes Jahr alleine in Deutschland viele hunderttausende Fahrzeuge kauften.</p> <p style="text-align: left;">In unseren Augen gab es hier eine echte Marktlücke. Eine überschaubare Anzahl von Käufern, nämlich Firmen, kaufen jedes Jahr riesige Mengen von Autos ohne dass die Automobilindustrie damals davon besondere Notiz nahm. Weder in der Marketingstrategie noch in der Planung der Vertriebskanäle spielte der Firmenkunde eine große Rolle. Im Gegenteil: Für viele Hersteller waren Firmenkunden ein notwendiges Übel. „Ich bin froh über jedes Auto, dass ich nicht als Firmenwagen verkaufen muss, denn dann muss ich weniger Rabatt geben“, hörten wir immer wieder von Vertriebschefs der Autohersteller. Deswegen konzentrierten sie sich hauptsächlich auf die Werbung zur Stärkung der Marke und die Ansprache von privaten Kunden.</p> <p style="text-align: left;">Durch Zufall erfuhren wir, dass diese Einstellung in einigen Ländern nicht geteilt wurde. Speziell in England stießen wir auf eine völlig andere Haltung. Company Fleets wurden dort als Zielgruppe in hohem Maße professionell umworben. Hier gab es eigene Messen, Zeitschriften, spezialisierte Händler und Leasinggesellschaften, die sich nur um dieses Segment kümmerten, und dies mit großem Erfolg.</p> <h2 class="h6"><strong>Die Markttransparenz als Chance</strong></h2> <p style="text-align: left;">Dies machte uns neugierig. Eine eigens durchgeführte Analyse des deutschen Automarktes ergab, dass auch hier der Anteil der Firmen mit einem eigenen Fuhrpark sehr hoch und damit das Potenzial für ein eigenständiges „Fleet Marketing“ sehr groß war. Warum wurde diese Chance von den Marktakteuren nicht gesehen? Aus vielen Gesprächen mit Entscheidern wurde klar, dass es kaum gute und zuverlässige Informationen zu diesem Segment gab. Es fehlte die notwendige Markttransparenz, um das Potenzial dieses Marktes richtig einzuschätzen und Handlungsoptionen abzuleiten.</p> <p style="text-align: left;">Wir erkannten, dass sich hier für uns eine einmalige Chance bot, ein großes und wichtiges Kundensegment transparent zu machen, das bis dahin in einem Dornröschenschlaf verweilte. Eine Businessidee war geboren und wartete auf ihre Umsetzung.</p> <p style="text-align: left;">Schon damals wurde fast jedes 2. Auto gewerblich zugelassen, d.h. demjenigen, dem es gelang, sich gezielt auf die Anforderungen der gewerblichen Kunden einzustellen, hatte einen klaren Wettbewerbsvorteil. Als unsere Analysen außerdem zeigten, dass sich das Kaufverhalten von Firmenkunden deutlich von dem des Privatkunden unterschied, stieg das Interesse der Autoindustrie an diesem Marktsegment rasant, ebenso wie die Nachfrage nach unseren Daten und Dienstleistungen.</p> <h2 class="h6"><strong>Die Firmenkunden als zentrales Segment</strong></h2> <p style="text-align: left;">Heute ist das Firmenkundensegment bei den meisten Herstellern ein zentrales Element jeder Marketing- und Vertriebsstrategie. Unsere Daten liefern die notwendige Markttransparenz, um die Angebote für diese Zielgruppe stetig zu verbessern. Heute sind wir der führende Anbieter von Marktdaten im gewerblichen Bereich bei Zulassungen, Flottendaten, Zulassungsprognosen, Markttrends, Kaufverhalten oder Firmenmobilität.</p> <p style="text-align: left;">Mit 94 Mitarbeitern aus 22 Nationen alleine in Deutschland und einer Niederlassung in Italien, unterstützen wir unsere Kunden inzwischen weltweit bei ihren Planungen und Analysen im Bereich Firmenkunden. Unsere Datenbanken wachsen jeden Monat um Millionen Fahrzeuge, die es unseren Kunden ermöglichen, ihre zukünftige Marketing- und Vertriebsstrategien zu planen und zu steuern. Angesichts der großen Herausforderungen denen sich die Automobilindustrie gegenwärtig stellen muss, wie z.B. Elektroantrieb sowie autonomes Fahren, sind gute und aktuelle Daten und Informationen essentiell für den zukünftigen Erfolg dieser Industrie. Diese Transparenz herzustellen ist unsere wichtigste Aufgabe.</p> </div> </div> </div></div></div></div><div data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row row karriere_map centered-row vc_custom_1523885849837 bg_brand-primary vc-margin-top-none vc-margin-bottom-none"><div class="wpb_column vc_column_container vc_col-sm-8 col-xs-12 col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_raw_code wpb_raw_html wpb_content_element" > <div class="wpb_wrapper"> <object style="width:100%;" data="https://www.dataforce.de/wp-content/uploads/map_tmp.svg" type="image/svg+xml"></object> </div> </div> </div></div></div><div class="wpb_column vc_column_container vc_col-sm-4 col-xs-12 col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element nationen" > <div class="wpb_wrapper"> <p class="yellow" style="text-align: center;">22</p> <p style="text-align: center;">Nationen</p> </div> </div> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <p style="text-align: center;">Wir vereinen Menschen durch Daten. Internationalität ist die Basis unseres Erfolges.</p> </div> </div> </div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row row bg_light_gray vc-margin-top-none vc-margin-bottom-small"><div class="wpb_column vc_column_container vc_col-sm-12 col-xs-12 col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 12px"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <h2 class="h3" style="text-align: center;">Unser Purpose</h2> </div> </div> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <p style="text-align: left;">Die Welt, in der wir leben ist dynamisch – sie ist im ständigen Wandel und erfordert konstante Adaption. Für die Automobilwirtschaft ist die Transformation hin zu einer emissionsfreien Mobilität Chance und Herausforderung zugleich. Dataforce bietet mit einzigartigen Daten die perfekte Voraussetzung für alle Akteure, diese Transformation zu meistern.</p> </div> </div> </div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div class="vc_row wpb_row row bg_default vc-margin-top-small vc-margin-bottom-small"><div class="wpb_column vc_column_container vc_col-sm-12 col-xs-12 col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <h2 class="h3" style="text-align: center;">Unsere Werte</h2> </div> </div> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <p style="text-align: left;">Als international ausgerichtetes, mittelständisches Unternehmen mit Kollegen aus 22 Nationen, legen wir im persönlichen Umgang besonderen Wert auf Toleranz, Diversität, Offenheit und gegenseitigen Respekt. Unsere Aufgabe ist es, die Markttransparenzprobleme unserer Kunden zu lösen. Wir sind diesbezüglich sehr ehrgeizig und geben nicht so leicht auf. Dies setzt eine enge, partnerschaftliche Zusammenarbeit mit unseren Kunden, aber auch eine hervorragende Kenntnis der Länderbehörden voraus. Unser Umgang mit unseren Kunden beruht auf gegenseitigem Vertrauen und offener Kommunikation. Wir sind vorsichtig im Eingehen von Versprechungen, um keine Erwartungen zu wecken, die wir nicht erfüllen können. Dies gilt für inhaltliche, qualitative und zeitliche Zusagen. Bei zwischenmenschlichen Problemen suchen wir Lösungen, die die Interessen aller Beteiligten berücksichtigen. Diese Fairness erwarten wir allerdings ebenfalls von allen Beteiligten. Mit gutem Willen und einer positiven Grundeinstellung lassen sich unserer Erfahrung nach die meisten dieser Probleme lösen.</p> <p style="text-align: left;">Diese wenigen Verhaltensregeln haben uns die letzten 25 Jahre gut gedient und wir sind zuversichtlich, dass sie es auch weiterhin tun werden. 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Statistische Analyse ist die Verarbeitung und Darstellung von Daten über Nutzeraktionen und -interaktionen auf unserer Website (z.B. Anzahl der Seitenbesuche, Anzahl der eindeutigen Besucher, Anzahl der wiederkehrenden Besucher, Einstiegs- und Ausstiegsseiten, Verweildauer, Absprungrate, Betätigung von Schaltflächen) und ggf. die Einteilung von Nutzern in Gruppen aufgrund technischer Daten über die verwendeten Softwareeinstellungen (z.B. Browsertyp, Betriebssystem, Spracheinstellung, Bildschirmauflösung). Reichweitenmessung ist die Besuchsaktionsauswertung durch Analyse des Nutzungsverhaltens in Bezug auf die Feststellung bestimmter Nutzeraktionen und Messung der Effektivität von Online-Werbung. Gemessen wird die Anzahl der Besucher, die z.B. durch das Anklicken von Werbeanzeigen auf unsere Website gelangt sind. Darüber hinaus kann die Rate der Nutzer gemessen werden, die eine bestimmte Aktion ausführen (z.B. Registrierung für den Newsletter, Bestellung von Waren).</p> <p class="text-center"> <a href="#" class="_brlbs-cursor d-block" tabindex="0" role="button" data-cookie-accordion-target="marketing" > <span data-cookie-accordion-status="show"> Cookie-Informationen anzeigen </span> <span data-cookie-accordion-status="hide" class="borlabs-hide"> Cookie-Informationen ausblenden </span> </a> </p> </div> <div class="borlabs-hide" data-cookie-accordion-parent="marketing" > <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Google Tag Manager</span> <input id="borlabs-cookie-google-tag-manager" tabindex="0" type="checkbox" data-cookie-group="marketing" name="cookies[marketing][]" value="google-tag-manager" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> Google Tag Manager </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland</td> </tr> <tr> <th scope="row">Zweck</th> <td>Cookie von Google zur Steuerung der erweiterten Script- und Ereignisbehandlung.</td> </tr> <tr> <th scope="row">Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://policies.google.com/privacy?hl=de" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy?hl=de </a> </td> </tr> <tr> <th scope="row">Cookie Name</th> <td>_ga,_gat,_gid</td> </tr> <tr> <th scope="row">Cookie Laufzeit</th> <td>2 Jahre</td> </tr> </table> <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Smartsupp</span> <input id="borlabs-cookie-smartsupp" tabindex="0" type="checkbox" data-cookie-group="marketing" name="cookies[marketing][]" value="smartsupp" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> Smartsupp </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>Smartsupp.com, s.r.o., Šumavská 31, 602 00 Brno, Tschechien</td> </tr> <tr> <th scope="row">Zweck</th> <td>Auf unserer Website nutzen wir den Dienst „Smartsupp“ um Ihnen eine Live-Chat-Funktion anbieten zu können. Smartsupp nutzt dabei „Cookies“, um die Chatfunktion zur Verfügung zu stellen, Nutzer-Präferenzen zu speichern sowie die Chat-Funktion weiterzuentwickeln.</td> </tr> <tr> <th scope="row">Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://www.smartsupp.com/de/help/privacy-policy/" target="_blank" rel="nofollow noopener noreferrer" > https://www.smartsupp.com/de/help/privacy-policy/ </a> </td> </tr> <tr> <th scope="row">Host(s)</th> <td>.www.dataforce.de</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>ssupp.vid</td> </tr> <tr> <th scope="row">Cookie Laufzeit</th> <td>2 Jahre</td> </tr> </table> <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Microsoft Ads</span> <input id="borlabs-cookie-bing-ads" tabindex="0" type="checkbox" data-cookie-group="marketing" name="cookies[marketing][]" value="bing-ads" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> Microsoft Ads </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin, Ireland 18, D18 P521</td> </tr> <tr> <th scope="row">Zweck</th> <td>Cookie von Microsoft Advertising (Bing.com), das für das Conversion-Tracking von Bing Ads verwendet wird.</td> </tr> <tr> <th scope="row">Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://about.ads.microsoft.com/de-de/policies/legal-privacy-and-security" target="_blank" rel="nofollow noopener noreferrer" > https://about.ads.microsoft.com/de-de/policies/legal-privacy-and-security </a> </td> </tr> <tr> <th scope="row">Host(s)</th> <td>.bing.com</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>MUID,_uetmsclkid,_uetsid,_uetvid</td> </tr> <tr> <th scope="row">Cookie Laufzeit</th> <td>1 Year</td> </tr> </table> <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Google Analytics</span> <input id="borlabs-cookie-google-analytics" tabindex="0" type="checkbox" data-cookie-group="marketing" name="cookies[marketing][]" value="google-analytics" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> Google Analytics </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland und Google, LLC 1600 Amphitheatre Parkway Mountain View, CA 94043, USA</td> </tr> <tr> <th scope="row">Zweck</th> <td>Der Webanalysedienst „Google Analytics“ verwendet sog. „Cookies“, die zur Wiedererkennung auf Ihrem Endgerät gespeichert werden, sowie ähnliche Tracking-Methoden zur Wiedererkennung von Endgeräten wie Zählpixel, Device Fingerprinting und Programmierschnittstellen (z. B. APIs und SDKs), um Informationen aus Ihrem Endgerät zu verarbeiten. Hierfür wird Ihrem Endgerät eine zufällig generierte Identifikationsnummer (Cookie-ID/Geräte-ID) zugewiesen. Mithilfe dieser Technologien verarbeitet „Google“ die erzeugten Informationen über die Benutzung unserer Website durch Ihr Endgerät sowie Zugriffsdaten zum Zwecke der statistischen Analyse – z. B. Aufruf einer bestimmten Webseite, Anzahl der eindeutigen Besucher, Einstiegs- und Ausstiegsseiten, Verweildauer, Klick-, Wisch- und Scrollverhalten, Betätigung von Schaltflächen, Anmeldung zum Newsletter, Absprungrate und ähnliche Nutzerinteraktionen. Zu diesem Zweck kann auch ermittelt werden, ob unterschiedliche Endgeräte zu Ihnen oder zu Ihrem Haushalt gehören. Zu den Zugriffsdaten zählen insbesondere die IP-Adresse, Browser- und Geräteinformationen, Cookie-ID/Geräte-ID, die zuvor besuchte Website sowie Datum und Uhrzeit der Serveranfrage. In Systemen von „Google Analytics 4“ werden keine einzelnen IP-Adressen protokolliert oder gespeichert. Im Moment der Erfassung der IP-Adresse durch Google in speziellen lokalen Rechenzentren in der EU wird Ihre IP-Adresse verwendet, um Standortinformationen zu bestimmen. Anschließend wird die IP-Adresse gelöscht, bevor die Zugriffsdaten in einem Rechenzentrum oder auf einem Server für „Google Analytics“ gespeichert werden. In „Google Analytics 4“ werden keine genauen Daten zum geografischen Standort bereitgestellt, sondern lediglich allgemeine Standortinformationen wie die Region und Stadt des Standortes des Endgeräts, die aus der IP-Adresse abgeleitet werden. „Google“ wird diese Informationen verarbeiten, um Ihre Nutzung der Website auszuwerten, uns Berichte über die Website-Aktivitäten zusammenzustellen und – soweit wir gesondert darauf hinweisen – um uns weitere mit der Website-Nutzung verbundene Dienstleistungen zu erbringen. Sofern Sie bei einem Dienst von Google registriert sind, kann „Google“ den Website-Besuch Ihrem Nutzer-Account zuordnen und anwendungsübergreifend Nutzerprofile erstellen und auswerten. Zudem erfolgt eine plattformübergreifende Analyse des Nutzungsverhaltens auf Websites und Apps, die „Google Analytics 4“ Technologien nutzen. Dadurch kann das Nutzungsverhalten in unterschiedlichen Umgebungen gleichermaßen erfasst, gemessen und verglichen werden. Dabei werden z. B. automatisiert Scroll-Events des Nutzers erfasst, die ein besseres Verständnis für die Nutzung von Websites und Apps ermöglichen sollen. Hierfür werden unterschiedliche Cookie-IDs/Geräte-IDs für verschiedene Endgeräte verwendet. Im Anschluss werden uns anonymisierte und nach ausgewählten Kriterien erstellte Statistiken über die Nutzung der unterschiedlichen Plattformen bereitgestellt. Mithilfe von „Google Analytics 4“ werden automatisch Zielgruppen für bestimmte Cookie-IDs/Geräte-IDs oder mobile Werbe-IDs erstellt, die später für die individualisierte werbliche Ansprache verwendet werden. Als Zielgruppenkriterium kommen z. B. in Betracht: Nutzer, die Produkte angesehen, aber nicht einem Einkaufswagen hinzugefügt haben oder einem Warenkorb hinzugefügt, aber den Kauf nicht abgeschlossen ODER Nutzer, die bestimmte Artikel erworben haben. Dabei umfasst eine Zielgruppe mindestens 100 Nutzer. Mithilfe des Tools „Google Ads“ können sodann interessenbezogene Werbeanzeigen in Suchergebnissen ausgespielt werden. Ebenso können Nutzern von Websites auf anderen Websites innerhalb des „Google“ Werbenetzwerks (in der Google-Suche, auf „YouTube“, sog. „Google Anzeigen“ oder auf anderen Websites) wiedererkannt und auf Grundlage der festgelegten Zielgruppenkriterien zugeschnittene Werbeanzeigen präsentiert werden.</td> </tr> <tr> <th scope="row">Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://policies.google.com/privacy?hl=de" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy?hl=de </a> </td> </tr> <tr> <th scope="row">Host(s)</th> <td>.dataforce.de</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>_ga,_gat,_gid</td> </tr> <tr> <th scope="row">Cookie Laufzeit</th> <td>2 Jahre</td> </tr> </table> <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Google Ads</span> <input id="borlabs-cookie-google_ads" tabindex="0" type="checkbox" data-cookie-group="marketing" name="cookies[marketing][]" value="google_ads" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> Google Ads </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>Google LLC</td> </tr> <tr> <th scope="row">Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://policies.google.com/privacy" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy </a> </td> </tr> </table> <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">LinkedIn Insights</span> <input id="borlabs-cookie-linkedin-insights" tabindex="0" type="checkbox" data-cookie-group="marketing" name="cookies[marketing][]" value="linkedin-insights" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> LinkedIn Insights </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>LinkedIn Corporation</td> </tr> <tr> <th scope="row">Zweck</th> <td>Cookie von LinkedIn, das für Website-Analysen, Ad-Targeting und Anzeigenmessung verwendet wird. Erzeugt statistische Daten darüber, wie der Besucher die Website nutzt.</td> </tr> <tr> <th scope="row">Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://de.linkedin.com/legal/privacy-policy" target="_blank" rel="nofollow noopener noreferrer" > https://de.linkedin.com/legal/privacy-policy </a> </td> </tr> <tr> <th scope="row">Cookie Name</th> <td>UserMatchHistory,AnalyticsSyncHistory,li_oatml,lms_ads,lms_analytics,li_fat_id,li_sugr,U,_guid,BizographicsOptOut,li_giant</td> </tr> <tr> <th scope="row">Cookie Laufzeit</th> <td>Sitzung / 90 Tage</td> </tr> </table> <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Microsoft Clarity</span> <input id="borlabs-cookie-microsoft-clarity" tabindex="0" type="checkbox" data-cookie-group="marketing" name="cookies[marketing][]" value="microsoft-clarity" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> Microsoft Clarity </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>Microsoft Corporation (One Microsoft Way, Redmond, WA 98052-6399, USA)</td> </tr> <tr> <th scope="row">Zweck</th> <td>Der Webanalysedienst „Microsoft Clarity“ verwendet sog. „Cookies“, die zur Wiedererkennung auf Ihrem Endgerät gespeichert werden, sowie ähnliche Tracking-Methoden zur Wiedererkennung von Endgeräten wie Zählpixel, Device Fingerprinting und Programmierschnittstellen (z. B. APIs und SDKs), um Informationen aus Ihrem Endgerät zu verarbeiten. Hierfür wird Ihrem Endgerät eine zufällig generierte Identifikationsnummer (Cookie-ID/Geräte-ID) zugewiesen. Mithilfe dieser Technologien verarbeitet „Microsoft“ die erzeugten Informationen über die Benutzung unserer Website durch Ihr Endgerät sowie Zugriffsdaten zum Zwecke der statistischen Analyse – z. B. Aufruf einer bestimmten Webseite, Anzahl der eindeutigen Besucher, Einstiegs- und Ausstiegsseiten, Verweildauer, Klick-, Wisch- und Scrollverhalten, Betätigung von Schaltflächen, Anmeldung zum Newsletter, Absprungrate und ähnliche Nutzerinteraktionen. Zu diesem Zweck kann auch ermittelt werden, ob unterschiedliche Endgeräte zu Ihnen oder zu Ihrem Haushalt gehören. Zu den Zugriffsdaten zählen insbesondere die IP-Adresse, Browser- und Geräteinformationen, Cookie-ID/Geräte-ID, die zuvor besuchte Website sowie Datum und Uhrzeit der Serveranfrage.</td> </tr> <tr> <th scope="row">Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://privacy.microsoft.com/de-de/privacystatement" target="_blank" rel="nofollow noopener noreferrer" > https://privacy.microsoft.com/de-de/privacystatement </a> </td> </tr> <tr> <th scope="row">Host(s)</th> <td>.dataforce.de</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>_clck, _clsk, CLID, ANONCHK, MR, MUID, SM</td> </tr> <tr> <th scope="row">Cookie Laufzeit</th> <td>12 Monate</td> </tr> </table> </div> </div> <div class="bcac-item"> <div class="d-flex flex-row"> <label class="w-75"> <span role="heading" aria-level="4" class="_brlbs-h4">Einbindung externer Inhalte (2)</span> </label> <div class="w-25 text-right"> <label class="_brlbs-btn-switch"> <span class="sr-only">Einbindung externer Inhalte</span> <input tabindex="0" id="borlabs-cookie-group-external-media" type="checkbox" name="cookieGroup[]" value="external-media" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus"> </span> </label> </div> </div> <div class="d-block"> <p>In diese Website sind Inhalte anderer Dienste eingebunden, um die Nutzung bestimmter Funktionen zu ermöglichen (z.B. Karten-Funktion) oder Audiodateien oder audiovisuelle Inhalte (z.B. Videos), die auf anderen Websites/Plattformen veröffentlicht sind (z.B. YouTube/Soundcloud), auch auf unserer Website anzuzeigen und wiederzugeben.</p> <p class="text-center"> <a href="#" class="_brlbs-cursor d-block" tabindex="0" role="button" data-cookie-accordion-target="external-media" > <span data-cookie-accordion-status="show"> Cookie-Informationen anzeigen </span> <span data-cookie-accordion-status="hide" class="borlabs-hide"> Cookie-Informationen ausblenden </span> </a> </p> </div> <div class="borlabs-hide" data-cookie-accordion-parent="external-media" > <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Google Maps</span> <input id="borlabs-cookie-googlemaps" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="googlemaps" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> Google Maps </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland und Google, LLC 1600 Amphitheatre Parkway Mountain View, CA 94043, USA</td> </tr> <tr> <th scope="row">Zweck</th> <td>Funktionsweise: Auf unseren Websites haben wir den externen Kartendienst „Google Maps“ von „Google“ eingebunden. „Google Maps“ ermöglicht die komfortable Nutzung der Karten-Funktion auf unserer Website. Bei Nutzung der Kartenfunktion werden auch Informationen verarbeitet, die auf den Endgeräten von Nutzern gespeichert werden. Durch den Besuch auf der Website erhält „Google“ die Information, dass Nutzer die entsprechende Unterseite unserer Website aufgerufen haben. Zudem werden Zugriffsdaten, wie beispielsweise die IP-Adresse, Browserinformationen, die zuvor besuchte Website sowie Datum und Uhrzeit der Serveranfrage an „Google“ übermittelt. Dies erfolgt unabhängig davon, ob „Google“ ein Nutzerkonto bereitstellt, über das Nutzer eingeloggt sind, oder ob kein Nutzerkonto besteht. Wenn Nutzer bei „Google“ eingeloggt sind, werden die Nutzerdaten direkt dem jeweiligen Google-Konto zugeordnet. „Google“ speichert die anfallenden Nutzungsdaten als Nutzungsprofile und verarbeitet sie unabhängig vom Vorhandensein eines Nutzerkontos bei „Google“ für eigene Zwecke der statistischen Analyse und Online-Werbung.</td> </tr> <tr> <th scope="row">Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://policies.google.com/privacy" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy </a> </td> </tr> <tr> <th scope="row">Host(s)</th> <td>.dataforce.de</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>NID</td> </tr> <tr> <th scope="row">Cookie Laufzeit</th> <td>2 Jahre</td> </tr> </table> <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">YouTube</span> <input id="borlabs-cookie-youtube" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="youtube" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> YouTube </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>YouTube LLC (Hauptgeschäftssitz in 901 Cherry Avenue, San Bruno, CA 94066, USA; Verantwortlicher innerhalb der EU: Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland; Google, LLC 1600 Amphitheatre Parkway Mountain View, CA 94043, USA </td> </tr> <tr> <th scope="row">Zweck</th> <td>o Funktionsweise: Über auf unserer Website eingebundene Plug-ins der Streaming-Plattform „YouTube.de“ bzw. „YouTube.com“ können unmittelbar auf unserer Website Videos abgespielt werden. 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