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</b> <a href="/index.php/CPC_campaigns_publisher_guide_DE" title="CPC campaigns publisher guide DE">Deutsch</a> . <a href="/index.php/CPC_campaigns_publisher_guide_FR" title="CPC campaigns publisher guide FR">Français</a> . <a href="/index.php/CPC_campaigns_publisher_guide_IT" title="CPC campaigns publisher guide IT">Italiano</a> . <a href="/index.php/CPC_campaigns_publisher_guide_NL" title="CPC campaigns publisher guide NL">Nederlands</a> . <a href="/index.php/CPC_campaigns_publisher_guide_PL" title="CPC campaigns publisher guide PL">Polski</a> . <a href="/index.php/CPC_campaigns_publisher_guide_BR" title="CPC campaigns publisher guide BR" class="mw-redirect">Português (Brasil)</a> . <a href="/index.php/CPC_campaigns_publisher_guide_SE" title="CPC campaigns publisher guide SE">Svenska</a><b> </b> </p><p><b>Cost Per Click Campaigns - Publisher Guide</b> </p> <table id="toc" class="toc" summary="Contents"><tr><td><div id="toctitle"><h2>Contents</h2></div> <ul> <li class="toclevel-1"><a href="#Feature_Overview"><span class="tocnumber">1</span> <span class="toctext">Feature Overview</span></a></li> <li class="toclevel-1"><a href="#How_does_it_work.3F"><span class="tocnumber">2</span> <span class="toctext">How does it work?</span></a></li> <li class="toclevel-1"><a href="#How_are_CPC_campaigns_set_up.3F"><span class="tocnumber">3</span> <span class="toctext">How are CPC campaigns set up?</span></a> <ul> <li class="toclevel-2"><a href="#How_is_CPC_commission_calculated.3F"><span class="tocnumber">3.1</span> <span class="toctext">How is CPC commission calculated?</span></a> <ul> <li class="toclevel-3"><a href="#What_clicks_are_being_taken_into_account.3F"><span class="tocnumber">3.1.1</span> <span class="toctext">What clicks are being taken into account?</span></a></li> </ul> </li> <li class="toclevel-2"><a href="#Pay_Per_Click_Transaction"><span class="tocnumber">3.2</span> <span class="toctext">Pay Per Click Transaction</span></a></li> <li class="toclevel-2"><a href="#CPC_reporting"><span class="tocnumber">3.3</span> <span class="toctext">CPC reporting</span></a> <ul> <li class="toclevel-3"><a href="#Transactions_Report"><span class="tocnumber">3.3.1</span> <span class="toctext">Transactions Report</span></a></li> <li class="toclevel-3"><a href="#Advertiser_Performance_Report"><span class="tocnumber">3.3.2</span> <span class="toctext">Advertiser Performance Report</span></a></li> <li class="toclevel-3"><a href="#Performance_Over_Time_Report"><span class="tocnumber">3.3.3</span> <span class="toctext">Performance Over Time Report</span></a></li> </ul> </li> </ul> </li> </ul> </td></tr></table><script type="text/javascript"> if (window.showTocToggle) { var tocShowText = "show"; var tocHideText = "hide"; showTocToggle(); } </script> <a name="Feature_Overview" id="Feature_Overview"></a><h1> <span class="mw-headline"> Feature Overview </span></h1> <p>Awin Advertisers benefit from the Cost Per Click (CPC) Campaigns tool in order to set up and manage CPC activities with selected Publishers. </p> <a name="How_does_it_work.3F" id="How_does_it_work.3F"></a><h1> <span class="mw-headline"> How does it work? </span></h1> <p>An Advertiser can run CPC campaigns with selected Publishers in parallel with CPA and/or CPL activities. This means that sales and leads will be tracked and assigned a specific commission, and clicks will be assigned a CPC commission at the same time. If you agree with a specific Advertiser to run only CPC commission-based activities, the program commission and Publisher specific commission should be set to 0. </p> <a name="How_are_CPC_campaigns_set_up.3F" id="How_are_CPC_campaigns_set_up.3F"></a><h1> <span class="mw-headline"> How are CPC campaigns set up? </span></h1> <p>Advertisers have a dedicated tool available in the UI which allows them to set up or schedule specific CPC campaigns with chosen Publishers. This is established by selecting a Publisher, assigning a CPC commission rate and a schedule for the campaign. </p> <a name="How_is_CPC_commission_calculated.3F" id="How_is_CPC_commission_calculated.3F"></a><h2> <span class="mw-headline"> How is CPC commission calculated? </span></h2> <p>For each active CPC campaign, commission is calculated for all the clicks generated by the associated Publisher for that specific program. All clicks are taken into account irrespective of the type of Awin links used to promote a certain Advertiser. The click commission is calculated daily at 2 am (based on Advertiser timezone) by taking into account the clicks generated during the previous day. A Pay Per Click (PPC) type transaction is created for the corresponding commission. For example, at 2 am on the 10th of July, a transaction will be created for the clicks generated during the 9th of July. The transaction date will be the 9th of July. </p> <a name="What_clicks_are_being_taken_into_account.3F" id="What_clicks_are_being_taken_into_account.3F"></a><h3> <span class="mw-headline"> What clicks are being taken into account? </span></h3> <p>The click commission calculation is based on the clicks generated by the Publisher associated to the campaign for that specific program, on any type of links used. The clicks taken into account for the CPC commission calculation are coming from the same source as the aggregated reports (for example: the Advertiser Performance Report) which include all clicks generated by the Publishers, and filter out some blacklisted user agents. For your reference, here is a list of blacklisted user agents: </p><p>1. AdsBot-Google </p><p>2. affilinetOrderSync/1.0 (affilinet Browser; Order Sync; Migrationtools) </p><p>3. Applebot </p><p>4. Ask Jeeves/Teoma </p><p>5. bingbot </p><p>6. bitlybot </p><p>7. BLEXBot </p><p>8. BrandVerity/1.0 </p><p>9. BrandVeritySpider </p><p>10. Charlotte </p><p>11. DuckDuckBot </p><p>12. EmberSpider </p><p>13. GarlikCrawler/1.2 </p><p>14. Gigabot </p><p>15. Googlebot </p><p>16. ia_archiver </p><p>17. idealo-bot pricevalidator </p><p>18. IKDhPmJcdw </p><p>19. Jakarta Commons-HttpClient/3.1 </p><p>20. Java/1.6.0 </p><p>21. LivelapBot </p><p>22. MAVbot-content-validation </p><p>23. Mediapartners-Google </p><p>24. Mediatoolkitbot </p><p>25. Mozilla/5.0 (ShopAlike; LadenZeile) FeedBot </p><p>26. msnbot </p><p>27. MSNPTC </p><p>28. OutclicksBot </p><p>29. panscient.com </p><p>30. PaperLiBot </p><p>31. Pinterestbot </p><p>32. Purestyle </p><p>33. QuickInfo </p><p>34. Qwantify/Bleriot/ </p><p>35. RPT-HTTPClient </p><p>36. Scooter </p><p>37. SemrushBot </p><p>38. SemrushBot </p><p>39. ShopWiki </p><p>40. Sphider </p><p>41. TweetmemeBot </p><p>42. Twiceler </p><p>43. WordPress </p><p>44. Xenu Link Sleuth </p><p>45. Yahoo! Slurp </p><p>46. Yahoo!-AdCrawler </p><p>47. YahooSeeker </p><p>48. Zend_Http_Client </p> <a name="Pay_Per_Click_Transaction" id="Pay_Per_Click_Transaction"></a><h2> <span class="mw-headline"> Pay Per Click Transaction </span></h2> <p>A Pay Per Click (PPC) type transaction will be created daily for each active CPC campaign. The transaction will be visible in your reports. It is created as Approved and has the transaction date of the day the clicks were calculated for (on the 10th of July, a transaction will be created with transaction date 9th July with commission for the clicks recorded on the 9th of July). </p> <a name="CPC_reporting" id="CPC_reporting"></a><h2> <span class="mw-headline"> CPC reporting </span></h2> <a name="Transactions_Report" id="Transactions_Report"></a><h3> <span class="mw-headline"> Transactions Report </span></h3> <p>You will see CPC commissions in Transactions Reporting as ‘PPC’ Transactions. UI: </p> <div class="center"><div class="thumb tnone"><div class="thumbinner" style="width:902px;"><a href="/index.php/File:Publisher_transactions_report.png" class="image" title="Publisher transactions report.png"><img alt="" src="/images/thumb/0/0a/Publisher_transactions_report.png/900px-Publisher_transactions_report.png" width="900" height="115" border="0" class="thumbimage" /></a> <div class="thumbcaption"><div class="magnify"><a href="/index.php/File:Publisher_transactions_report.png" class="internal" title="Enlarge"><img src="/skins/common/images/magnify-clip.png" width="15" height="11" alt="" /></a></div></div></div></div></div> <p>CSV report export: </p> <div class="center"><div class="thumb tnone"><div class="thumbinner" style="width:902px;"><a href="/index.php/File:Publisher_transactions_export.png" class="image" title="Publisher transactions export.png"><img alt="" src="/images/thumb/c/c5/Publisher_transactions_export.png/900px-Publisher_transactions_export.png" width="900" height="64" border="0" class="thumbimage" /></a> <div class="thumbcaption"><div class="magnify"><a href="/index.php/File:Publisher_transactions_export.png" class="internal" title="Enlarge"><img src="/skins/common/images/magnify-clip.png" width="15" height="11" alt="" /></a></div></div></div></div></div> <p>A PPC transaction is stored as Approved. The ‘Click Reference’ – will display info about the number of clicks, the campaign CPC rate and the date of the transaction in the following format:<i>clicks|rate|publisherId|YYYY-mm-ddTHH:mm</i>. </p><p>The information is available in the UI, CSV report export and the API. </p> <a name="Advertiser_Performance_Report" id="Advertiser_Performance_Report"></a><h3> <span class="mw-headline">Advertiser Performance Report</span></h3> <p>The report will include the number of clicks generated for the Advertisers associated with the CPC campaign and the PPC commissions (under Approved Commission). The commission amount will include PPC commissions. The total number of transactions will also include PPC commissions. The 'EPC' calculations take into account PPC transactions. </p><p><br /> </p> <a name="Performance_Over_Time_Report" id="Performance_Over_Time_Report"></a><h3> <span class="mw-headline">Performance Over Time Report</span></h3> <p>The report will include the number of clicks generated by a Publisher and PPC commissions (under Approved Commission). The commission amount will include PPC commissions. The total number of transactions will also include PPC commissions transactions. 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