TAG in the News

<!doctype html><html class="no-js" lang="en-us"><head> <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"> <meta name="author" content="Trustworthy Accountability Group"> <meta name="description" content="Trustworthy Accountability Group in the News"> <meta name="generator" content="HubSpot"> <title>TAG in the News </title> <link rel="shortcut icon" href="https://www.tagtoday.net/hubfs/Fav%20(2)-1.png"> <meta name="viewport" content="width=device-width, initial-scale=1"> <script src="/hs/hsstatic/jquery-libs/static-1.1/jquery/jquery-1.7.1.js"></script> <script>hsjQuery = window['jQuery'];</script> <meta property="og:description" content="Trustworthy Accountability Group in the News"> <meta property="og:title" content="TAG in the News "> <meta name="twitter:description" content="Trustworthy Accountability Group in the News"> <meta name="twitter:title" content="TAG in the News "> <style> a.cta_button{-moz-box-sizing:content-box !important;-webkit-box-sizing:content-box !important;box-sizing:content-box !important;vertical-align:middle}.hs-breadcrumb-menu{list-style-type:none;margin:0px 0px 0px 0px;padding:0px 0px 0px 0px}.hs-breadcrumb-menu-item{float:left;padding:10px 0px 10px 10px}.hs-breadcrumb-menu-divider:before{content:'›';padding-left:10px}.hs-featured-image-link{border:0}.hs-featured-image{float:right;margin:0 0 20px 20px;max-width:50%}@media (max-width: 568px){.hs-featured-image{float:none;margin:0;width:100%;max-width:100%}}.hs-screen-reader-text{clip:rect(1px, 1px, 1px, 1px);height:1px;overflow:hidden;position:absolute !important;width:1px} </style> <meta property="og:image" content="https://www.tagtoday.net/hubfs/Current%20Files/TAG%20Logo_Primary.jpg"> <meta property="twitter:image" content="https://www.tagtoday.net/hs-fs/hubfs/TrustworthyAccountabilityGroup_May2017/Layout/headerlogo.png"> <link rel="next" href="https://www.tagtoday.net/news/page/2"> <meta property="og:type" content="blog"> <meta name="twitter:card" content="summary"> <meta name="twitter:domain" content="www.tagtoday.net"> <link rel="alternate" type="application/rss+xml" href="https://www.tagtoday.net/news/rss.xml"> <script src="//platform.linkedin.com/in.js" type="text/javascript"> lang: en_US </script> <meta http-equiv="content-language" content="en-us"> <link rel="stylesheet" href="//7052064.fs1.hubspotusercontent-na1.net/hub/7052064/hub_generated/template_assets/1732561399919/hubspot/hubspot_default/shared/responsive/layout.min.css"> <link rel="stylesheet" href="https://www.tagtoday.net/hs-fs/hub/2848641/hub_generated/template_assets/27628413956/1692121716775/Marketplace/Brand_Builder_Solutions/2018_Launch_on_Liftoff_Pack/Coded_Files/LO_Liftoff_Freemium_Site_Theme.css"> <link rel="stylesheet" href="https://www.tagtoday.net/hs-fs/hub/2848641/hub_generated/template_assets/27628703182/1679339676520/Marketplace/Brand_Builder_Solutions/2018_Launch_on_Liftoff_Pack/Coded_Files/LO_Liftoff_Freemium_Site_Child_Base.min.css"> </head> <body class="freemium-blog solid-nav hs-blog-id-5143728199 hs-blog-listing" style=""> <div class="header-container-wrapper"> <div class="header-container container-fluid"> <div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-global_group " style="" data-widget-type="global_group" data-x="0" data-w="12"> <div class="nav-wrapper" data-global-widget-path="generated_global_groups/27628785164.html"><div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell nav-wrapper" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell main-header" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-3 "> <div class="row-fluid "> <div class="span3 widget-span widget-type-linked_image logo mobile-center" style="" data-widget-type="linked_image" data-x="0" data-w="3"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_14731748677111" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="linked_image"><a href="/" id="hs-link-module_14731748677111" style="border-width:0px;border:0px;"><img src="https://www.tagtoday.net/hubfs/Site%20Assets/TAG%20Brand%20Images/TAG%20Logo_Primary.svg" class="hs-image-widget " style="max-width: 100%; height: auto;" alt="TAG Logo_Primary" title="TAG Logo_Primary"></a></span></div> </div> <div class="span9 widget-span widget-type-menu custom-menu-primary" style="" data-widget-type="menu" data-x="3" data-w="9"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_14731748677112" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_module_14731748677112" class="hs-menu-wrapper active-branch flyouts hs-menu-flow-horizontal" role="navigation" data-sitemap-name="default" data-menu-id="27588913680" aria-label="Navigation Menu"> <ul role="menu" class="active-branch"> <li class="hs-menu-item hs-menu-depth-1 hs-item-has-children active-branch" role="none"><a href="https://www.tagtoday.net/aboutus/" aria-haspopup="true" aria-expanded="false" role="menuitem">About Us</a> <ul role="menu" class="hs-menu-children-wrapper active-branch"> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.tagtoday.net/aboutus/" role="menuitem">What is TAG?</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.tagtoday.net/aboutus/leadership-council" role="menuitem">Leadership Council</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.tagtoday.net/aboutus/team-tag" role="menuitem">Team TAG</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.tagtoday.net/blog" role="menuitem">TAG Today Newsletter</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.tagtoday.net/pressreleases" role="menuitem">Press Releases</a></li> <li class="hs-menu-item hs-menu-depth-2 active active-branch" role="none"><a href="https://www.tagtoday.net/news" role="menuitem">TAG in the News</a></li> </ul></li> <li class="hs-menu-item hs-menu-depth-1 hs-item-has-children" role="none"><a href="javascript:;" aria-haspopup="true" aria-expanded="false" role="menuitem">What We Do</a> <ul role="menu" class="hs-menu-children-wrapper"> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.tagtoday.net/fraud" role="menuitem">Anti-Fraud</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.tagtoday.net/threat-sharing" role="menuitem">Threat Intelligence</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.tagtoday.net/brand-safety" role="menuitem">Brand Safety</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.tagtoday.net/transparency" role="menuitem">Transparency</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.tagtoday.net/certifications" role="menuitem">Certification Programs</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.tagtoday.net/insights" role="menuitem">Data & Insights</a></li> </ul></li> <li class="hs-menu-item hs-menu-depth-1 hs-item-has-children" role="none"><a href="javascript:;" aria-haspopup="true" aria-expanded="false" role="menuitem">Community</a> <ul role="menu" class="hs-menu-children-wrapper"> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.tagtoday.net/registry" role="menuitem">TAG Member Registry</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.tagtoday.net/working-groups" role="menuitem">Working Groups</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.tagtoday.net/certifications/platinum-status" role="menuitem">Platinum Status</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.tagtoday.net/memberspotlight" role="menuitem">Member Spotlight</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.tagtoday.net/awards" role="menuitem">Awards</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.tagtoday.net/state-of-the-fight" role="menuitem">State of the Fight</a></li> </ul></li> <li class="hs-menu-item hs-menu-depth-1 hs-item-has-children" role="none"><a href="https://www.tagtoday.net/membership" aria-haspopup="true" aria-expanded="false" role="menuitem">Join TAG</a> <ul role="menu" class="hs-menu-children-wrapper"> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.tagtoday.net/verified-by-tag" role="menuitem">Verified by TAG</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.tagtoday.net/membership/packages" role="menuitem">Membership Packages</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.tagtoday.net/membership/form" role="menuitem">Membership Form</a></li> </ul></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.tagtoday.net/registry" role="menuitem">Find Trusted Partners</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.tagtoday.net/members" role="menuitem">Member Portal</a></li> </ul> </div></span></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-4 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-raw_html hide" style="" data-widget-type="raw_html" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1503417709291170" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_raw_html" style="" data-hs-cos-general-type="widget" data-hs-cos-type="raw_html"><link rel="stylesheet" href="https://maxcdn.bootstrapcdn.com/font-awesome/4.6.1/css/font-awesome.min.css"></span> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="body-container-wrapper"> <div class="body-container container-fluid"> <div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell g-b1-banner banner-bkg" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell overlay-t3" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-3 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell page-center" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-4 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-rich_text white-text" style="" data-widget-type="rich_text" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1511982591386106" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h1>News</h1></span> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-5 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-raw_jinja " style="display: none;" data-widget-type="raw_jinja" data-x="0" data-w="12"> <style> .g-b1-banner { /* background: url('//213882.fs1.hubspotusercontent-na1.net/hubfs/213882/Template_Images/Liftoff/Liftoff_Banner_2.jpg'); */ background: url(https://www.tagtoday.net/hubfs/global-2.jpg); background-position: center; } .g-b1-banner h1 { margin: 0; padding: 6% 15px; } </style> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-6 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell lightBkg-t1 mobile-hide" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-7 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell page-center second-menu" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-8 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-simple_menu " style="" data-widget-type="simple_menu" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1502483024525205" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><ul></ul></span> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-9 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell page-center blog-content" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-10 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-blog_content " style="" data-widget-type="blog_content" data-x="0" data-w="12"> <div class="blog-section"> <div class="blog-listing-wrapper cell-wrapper"> <div class="blog-section"> <div class="blog-listing-wrapper cell-wrapper"> <div class="post-listing"> <div class="post-item clearfix"> <div class="post-content">  <div class="hs-featured-image-wrapper"> <a href="https://www.tagtoday.net/news/mastering-keyword-exclusion-unlocking-tag-bsis-toolset-for-smarter-brand-safety" title="" class="hs-featured-image-link"> <img src="https://www.tagtoday.net/hubfs/KELT%20Training%20Module%20Square-min.jpg" class="hs-featured-image"> </a> </div>  <div class="blog-post-list-wrapper">  <div class="post-header"> <div class="header-content"> <h3><a href="https://www.tagtoday.net/news/mastering-keyword-exclusion-unlocking-tag-bsis-toolset-for-smarter-brand-safety">Mastering Keyword Exclusion: Unlocking TAG & BSI’s Toolset for Smarter Brand Safety</a></h3> </div> </div>    <div class="post-body clearfix">  <div class="post-summary"> <div> <header> <p>How do you make sure your keyword blocklist is a scalpel… and not a sledgehammer?</p> <p>To help companies make sure their...</p> </header> </div> <div> <a class="more-link" href="https://www.tagtoday.net/news/mastering-keyword-exclusion-unlocking-tag-bsis-toolset-for-smarter-brand-safety">Read More</a> </div> </div> </div>    </div> </div> </div> <div class="post-item clearfix"> <div class="post-content">  <div class="hs-featured-image-wrapper"> <a href="https://www.tagtoday.net/news/inpublishing-aop-crunch-truth-trust-and-technology-digital-publishings-most-complex-balancing-act" title="" class="hs-featured-image-link"> <img src="https://www.tagtoday.net/hubfs/Inpublishing.png" class="hs-featured-image"> </a> </div>  <div class="blog-post-list-wrapper">  <div class="post-header"> <div class="header-content"> <h3><a href="https://www.tagtoday.net/news/inpublishing-aop-crunch-truth-trust-and-technology-digital-publishings-most-complex-balancing-act">InPublishing: AOP CRUNCH: Truth, trust, and technology – digital publishing’s most complex balancing act</a></h3> </div> </div>    <div class="post-body clearfix">  <div class="post-summary"> <div> <header> <p><span>There has never been more news at our fingertips, and it’s never been harder to establish which of it is true. Richard...</span></p> </header> </div> <div> <a class="more-link" href="https://www.tagtoday.net/news/inpublishing-aop-crunch-truth-trust-and-technology-digital-publishings-most-complex-balancing-act">Read More</a> </div> </div> </div>    </div> </div> </div> <div class="post-item clearfix"> <div class="post-content">  <div class="hs-featured-image-wrapper"> <a href="https://www.tagtoday.net/news/martech-cubecross-industry-anti-fraud-efforts-saved-advertisers-10.8-bn-in-2023" title="" class="hs-featured-image-link"> <img src="https://www.tagtoday.net/hubfs/Martechcube%20%281%29.png" class="hs-featured-image"> </a> </div>  <div class="blog-post-list-wrapper">  <div class="post-header"> <div class="header-content"> <h3><a href="https://www.tagtoday.net/news/martech-cubecross-industry-anti-fraud-efforts-saved-advertisers-10.8-bn-in-2023">Martech Cube: Cross-Industry Anti-Fraud Efforts Saved Advertisers $10.8 Bn In 2023</a></h3> </div> </div>    <div class="post-body clearfix">  <div class="post-summary"> <div> <header> <p><span>TAG Study Conducted with 4A's, ANA, and IAB Finds 92% Reduction in IVT-Related Losses in U.S. Last Year Because of...</span></p> </header> </div> <div> <a class="more-link" href="https://www.tagtoday.net/news/martech-cubecross-industry-anti-fraud-efforts-saved-advertisers-10.8-bn-in-2023">Read More</a> </div> </div> </div>    </div> </div> </div> <div class="post-item clearfix"> <div class="post-content">  <div class="hs-featured-image-wrapper"> <a href="https://www.tagtoday.net/news/campaign-anti-fraud-programmes-saved-advertisers-10.8bn-in-2023" title="" class="hs-featured-image-link"> <img src="https://www.tagtoday.net/hubfs/Campaign.png" class="hs-featured-image"> </a> </div>  <div class="blog-post-list-wrapper">  <div class="post-header"> <div class="header-content"> <h3><a href="https://www.tagtoday.net/news/campaign-anti-fraud-programmes-saved-advertisers-10.8bn-in-2023">Campaign: Anti-fraud programmes ‘saved advertisers $10.8bn in 2023’</a></h3> </div> </div>    <div class="post-body clearfix">  <div class="post-summary"> <div> <header> <p>Resulting in a 92% reduction in potential adspend losses, US advertisers were saved billions of ad dollars courtesy of...</p> </header> </div> <div> <a class="more-link" href="https://www.tagtoday.net/news/campaign-anti-fraud-programmes-saved-advertisers-10.8bn-in-2023">Read More</a> </div> </div> </div>    </div> </div> </div> <div class="post-item clearfix"> <div class="post-content">  <div class="hs-featured-image-wrapper"> <a href="https://www.tagtoday.net/news/advanced-television-study-industry-action-sees-92-reduction-in-us-ivt-losses/" title="" class="hs-featured-image-link"> <img src="https://www.tagtoday.net/hubfs/AdvancedTV-min.jpg" class="hs-featured-image"> </a> </div>  <div class="blog-post-list-wrapper">  <div class="post-header"> <div class="header-content"> <h3><a href="https://www.tagtoday.net/news/advanced-television-study-industry-action-sees-92-reduction-in-us-ivt-losses/">Advanced Television: Study: Industry action sees 92% reduction in US IVT losses</a></h3> </div> </div>    <div class="post-body clearfix">  <div class="post-summary"> <div> <header> <p dir="ltr">The digital advertising industry’s collaborative anti-fraud efforts have reduced losses due to Invalid Traffic (IVT),...</p> </header> </div> <div> <a class="more-link" href="https://www.tagtoday.net/news/advanced-television-study-industry-action-sees-92-reduction-in-us-ivt-losses/">Read More</a> </div> </div> </div>    </div> </div> </div> <div class="post-item clearfix"> <div class="post-content">  <div class="hs-featured-image-wrapper"> <a href="https://www.tagtoday.net/news/adexchanger-adexchanger-its-grimace-versus-gritty-zeta-global-strikes-again" title="" class="hs-featured-image-link"> <img src="https://www.tagtoday.net/hubfs/Newsroom%20Images/news-tag-20150923-AdExchanger-300x188.jpg" class="hs-featured-image"> </a> </div>  <div class="blog-post-list-wrapper">  <div class="post-header"> <div class="header-content"> <h3><a href="https://www.tagtoday.net/news/adexchanger-adexchanger-its-grimace-versus-gritty-zeta-global-strikes-again">AdExchanger: It’s Grimace Versus Gritty; Zeta Global Strikes Again</a></h3> </div> </div>    <div class="post-body clearfix">  <div class="post-summary"> <div> <header> <p><span>In AdExchanger's Daily round up, TAG's latest US Ad Fraud Savings Report was mentioned, highlighting that through ad fraud...</span></p> </header> </div> <div> <a class="more-link" href="https://www.tagtoday.net/news/adexchanger-adexchanger-its-grimace-versus-gritty-zeta-global-strikes-again">Read More</a> </div> </div> </div>    </div> </div> </div> <div class="post-item clearfix"> <div class="post-content">  <div class="hs-featured-image-wrapper"> <a href="https://www.tagtoday.net/news/mediapost-advertisers-saved-108b-in-2023-based-on-industry" title="" class="hs-featured-image-link"> <img src="https://www.tagtoday.net/hubfs/MediaPost.png" class="hs-featured-image"> </a> </div>  <div class="blog-post-list-wrapper">  <div class="post-header"> <div class="header-content"> <h3><a href="https://www.tagtoday.net/news/mediapost-advertisers-saved-108b-in-2023-based-on-industry">MediaPost: Advertisers Saved $10.8B In 2023 Based On Industry-Wide Anti-Fraud Efforts</a></h3> </div> </div>    <div class="post-body clearfix">  <div class="post-summary"> <div> <header> <p>For the first time, a joint study spearheaded by Trustworthy Accountability Group (TAG) measured the entire digital...</p> </header> </div> <div> <a class="more-link" href="https://www.tagtoday.net/news/mediapost-advertisers-saved-108b-in-2023-based-on-industry">Read More</a> </div> </div> </div>    </div> </div> </div> <div class="post-item clearfix"> <div class="post-content">  <div class="hs-featured-image-wrapper"> <a href="https://www.tagtoday.net/news/torrentfreak-pirate-sites-with-malicious-ads-face-restrictions-under-new-initiative" title="" class="hs-featured-image-link"> <img src="https://www.tagtoday.net/hubfs/TorrentFreak-min.png" class="hs-featured-image"> </a> </div>  <div class="blog-post-list-wrapper">  <div class="post-header"> <div class="header-content"> <h3><a href="https://www.tagtoday.net/news/torrentfreak-pirate-sites-with-malicious-ads-face-restrictions-under-new-initiative">TorrentFreak: Pirate Sites With Malicious Ads Face Restrictions Under New Initiative</a></h3> </div> </div>    <div class="post-body clearfix">  <div class="post-summary"> <div> <header> <p><em>Led by companies including Amazon, Disney, Google, Meta and Spotify, a new initiative by the Trustworthy Accountability...</em></p> </header> </div> <div> <a class="more-link" href="https://www.tagtoday.net/news/torrentfreak-pirate-sites-with-malicious-ads-face-restrictions-under-new-initiative">Read More</a> </div> </div> </div>    </div> </div> </div> <div class="post-item clearfix"> <div class="post-content">  <div class="hs-featured-image-wrapper"> <a href="https://www.tagtoday.net/news/mediapost-tag-broadsides-pirates-uses-pre-bid-exclusion-lists" title="" class="hs-featured-image-link"> <img src="https://www.tagtoday.net/hubfs/MediaPost.png" class="hs-featured-image"> </a> </div>  <div class="blog-post-list-wrapper">  <div class="post-header"> <div class="header-content"> <h3><a href="https://www.tagtoday.net/news/mediapost-tag-broadsides-pirates-uses-pre-bid-exclusion-lists">MediaPost: TAG Broadsides Pirates, Uses Pre-Bid Exclusion Lists</a></h3> </div> </div>    <div class="post-body clearfix">  <div class="post-summary"> <div> </div> <div> <a class="more-link" href="https://www.tagtoday.net/news/mediapost-tag-broadsides-pirates-uses-pre-bid-exclusion-lists">Read More</a> </div> </div> </div>    </div> </div> </div> <div class="post-item clearfix"> <div class="post-content">  <div class="hs-featured-image-wrapper"> <a href="https://www.tagtoday.net/news/adweek-only-a-third-of-every-programmatic-dollar-reaches-end-user-ana-report-finds/" title="" class="hs-featured-image-link"> <img src="https://www.tagtoday.net/hubfs/TrustNet/news/adweek.jpg" class="hs-featured-image"> </a> </div>  <div class="blog-post-list-wrapper">  <div class="post-header"> <div class="header-content"> <h3><a href="https://www.tagtoday.net/news/adweek-only-a-third-of-every-programmatic-dollar-reaches-end-user-ana-report-finds/">AdWeek: Only One-Third of Every Programmatic Dollar Reaches End-User, ANA Report Finds</a></h3> </div> </div>    <div class="post-body clearfix">  <div class="post-summary"> <div> </div> <div> <a class="more-link" href="https://www.tagtoday.net/news/adweek-only-a-third-of-every-programmatic-dollar-reaches-end-user-ana-report-finds/">Read More</a> </div> </div> </div>    </div> </div> </div> </div> <div class="blog-pagination">  <a class="next-posts-link" href="https://www.tagtoday.net/news/page/2">Next ></a> </div> </div> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> </div> <div class="footer-container-wrapper"> <div class="footer-container container-fluid"> <div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-global_group " style="" data-widget-type="global_group" data-x="0" data-w="12"> <div class="" data-global-widget-path="generated_global_groups/27628338237.html"><div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_15979703472071371" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_15979703472071371_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><div id="colophon" class="colophon clearfix"> <div> <h2>Community</h2> <ul> <li><a href="https://members.tagtoday.net" rel="noopener" target="_blank">Member Portal</a></li> <li><a href="/registry" rel=" noopener">TAG Membership Registry</a></li> <li><a href="/working-groups" rel=" noopener">Working Groups</a></li> <li><a href="/certifications/platinum-status" rel=" noopener">Platinum Status Members</a></li> <li><a href="/awards" rel="noopener">Awards</a></li> </ul> </div> <div> <h2>What We Do</h2> <ul> <li><a href="/fraud">Anti-Fraud</a></li> <li><a href="/threat-sharing">Threat Sharing</a></li> <li><a href="/brand-safety">Brand Safety</a></li> <li><a href="/transparency">Transparency</a></li> <li><a href="/certifications" rel=" noopener">Certification Programs</a></li> <li><a href="/insights" rel=" noopener">Data & Insights</a></li> </ul> <h2>Membership</h2> <ul> <li><a href="/membership/packages" rel=" noopener">Membership Packages</a></li> <li><a href="/membership/form" rel=" noopener">Membership Form</a></li> </ul> </div> <div> <h2>About Us</h2> <ul> <li><a href="/aboutus/">What is TAG?</a></li> <li><a href="/aboutus/leadership-council">Leadership Council</a></li> <li><a href="/aboutus/team-tag">Team TAG</a></li> <li><a href="/aboutus/policies" rel=" noopener">TAG Policies</a></li> </ul> <h2>News</h2> <ul> <li><a href="https://www.tagtoday.net/blog" rel=" noopener">TAG Today Newsletter</a></li> <li><a href="https://www.tagtoday.net/pressreleases" rel=" noopener">Press Releases</a></li> <li><a href="https://www.tagtoday.net/news" rel=" noopener">TAG in the News</a></li> </ul> </div> <div> <h2>Contact Us</h2> <ul> <li><a href="/contactus" rel=" noopener">Contact Us</a></li> <li><a href="/complaints" rel=" noopener">Complaints</a></li> </ul> <h2>Connect with Us</h2> <ul> <li><a href="https://www.linkedin.com/company/trustworthy-accountability-group/" rel="noopener" target="_blank">LinkedIn</a></li> <li><a href="https://twitter.com/tag_today" rel="noopener" target="_blank">X</a></li> </ul> </div> <div><img class="colophon-logo" src="https://www.tagtoday.net/hubfs/2848641/Site%20Assets/TAG%20Brand%20Images/TAG%20Logo_Primary%20white.svg"></div> </div></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-3 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-4 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_15979703987731404" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_15979703987731404_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><div class="legal">Copyright © 2024 Trustworthy Accountability Group. All Rights Reserved. <span> <a style="color: #eee;" href="https://www.tagtoday.net/privacy/" rel="noopener">Privacy Policy</a> | <a style="color: #eee;" href="https://www.tagtoday.net/terms/" rel="noopener">Terms Of Use</a> </span></div></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-5 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-raw_jinja hide" style="" data-widget-type="raw_jinja" data-x="0" data-w="12">  <script> var $mobile = jQuery.noConflict(); $mobile(function() { /** * Mobile Nav * * Hubspot Standard Toggle Menu */ $mobile('.custom-menu-primary').addClass('js-enabled'); $mobile('.custom-menu-primary .hs-menu-flow-horizontal').before('<a class="mobile-trigger"><span></span><i></i></a>'); $mobile('.custom-menu-primary .flyouts .hs-item-has-children > a').after('<a class="child-trigger"><span></span></a>'); $mobile('a.mobile-trigger').click(function() { $mobile(this).next('.custom-menu-primary .hs-menu-flow-horizontal').slideToggle(250); $mobile('body').toggleClass('mobile-open'); $mobile('a.child-trigger').removeClass('child-open'); $mobile('.hs-menu-children-wrapper').slideUp(250); return false; }); $mobile('a.child-trigger').click(function() { $mobile(this).parent().siblings('.hs-item-has-children').find('a.child-trigger').removeClass('child-open'); $mobile(this).parent().siblings('.hs-item-has-children').find('.hs-menu-children-wrapper').slideUp(250); $mobile(this).next('.hs-menu-children-wrapper').slideToggle(250); $mobile(this).next('.hs-menu-children-wrapper').children('.hs-item-has-children').find('.hs-menu-children-wrapper').slideUp(250); $mobile(this).next('.hs-menu-children-wrapper').children('.hs-item-has-children').find('a.child-trigger').removeClass('child-open'); $mobile(this).toggleClass('child-open'); return false; }); }); </script> </div> </div> </div> </div> </div> </div> </div> </div> </div>  <script defer src="/hs/hsstatic/content-cwv-embed/static-1.1293/embed.js"></script> <script src="/hs/hsstatic/keyboard-accessible-menu-flyouts/static-1.17/bundles/project.js"></script> <script> var hsVars = hsVars || {}; hsVars['language'] = 'en-us'; </script> <script src="/hs/hsstatic/cos-i18n/static-1.53/bundles/project.js"></script>  <script type="text/javascript"> var _hsq = _hsq || []; _hsq.push(["setContentType", "listing-page"]); _hsq.push(["setCanonicalUrl", "https:\/\/www.tagtoday.net\/news"]); _hsq.push(["setPageId", "5143728199"]); _hsq.push(["setContentMetadata", { "contentPageId": null, "legacyPageId": null, "contentFolderId": null, "contentGroupId": 5143728199, "abTestId": null, "languageVariantId": null, "languageCode": null, }]); </script> <script type="text/javascript" id="hs-script-loader" async defer src="/hs/scriptloader/2848641.js"></script>  <script type="text/javascript"> var hsVars = { render_id: "7d6cba31-88c3-4360-b3cc-fc05ff0b605d", ticks: 1732621267834, page_id: 0, content_group_id: 5143728199, portal_id: 2848641, app_hs_base_url: "https://app.hubspot.com", cp_hs_base_url: "https://cp.hubspot.com", language: "en-us", analytics_page_type: "listing-page", scp_content_type: "", analytics_page_id: "5143728199", category_id: 3, folder_id: 0, is_hubspot_user: false } </script> <script defer src="/hs/hsstatic/HubspotToolsMenu/static-1.354/js/index.js"></script>   <div id="fb-root"></div> <script>(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v3.0"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));</script> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="https://platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script>  </body></html>

CINXE.COM

TAG in the News