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class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1511888708120149" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_custom_widget" style="" data-hs-cos-general-type="widget" data-hs-cos-type="custom_widget"><div class="span12 widget-span parallax-banner-2"> <div class="span12 widget-span banner-bkg tb-2"> <div class="span12 widget-span overlay-t3">  <div class="span12 widget-span widget-type-cell page-center "> <div class="banner-padding-short global-sticky-header-offset widget-span span12"> <div class="span12 widget-span banner-content"> <div class="span8 widget-span banner-content-wrapper"> <div class="banner-text white-text"><h1><span style="color: #ffffff;">Eliminate Fraudulent Traffic</span></h1> <p><span style="color: #ffffff;">TAG's anti-fraud efforts create an interlocking barrier against fraud across the advertising supply chain by helping companies to identify and remove invalid traffic at every step in a campaign.</span></p> <p><span style="color: #ffffff;">#Adfraud #Antifraud</span></p></div> <div class="banner-ctas"></div> </div> </div> </div> </div> </div> </div> </div> <style> .tb-2.banner-bkg { background-image: url('https://www.tagtoday.net/hubfs/Core%20Pillar%20Assets/TagToday.net_Homepage%20Learn%20MoreFraud.jpg'); } .custom-bkg { background-color: #a500ff; } </style></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell generic-padding page-center" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-3 "> <div class="row-fluid "> <div class="span3 widget-span widget-type-cell sticky-sidebar sidebar-menu mobile-bottom-padding" style="" data-widget-type="cell" data-x="0" data-w="3"> <div class="row-fluid-wrapper row-depth-1 row-number-4 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-rich_text sidebar-menu-header white-text" style="" data-widget-type="rich_text" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1511893581024237" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h4>Menu Header</h4></span> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-5 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-simple_menu " style="" data-widget-type="simple_menu" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1511893701152242" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><div id="hs_menu_wrapper_module_1511893701152242" class="hs-menu-wrapper active-branch flyouts hs-menu-flow-horizontal" role="navigation" data-sitemap-name="" data-menu-id="" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="#antifraud" role="menuitem" target="_self">Overview</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="#caf" role="menuitem" target="_self">Certified Against Fraud</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="#BeBoldForPublishers" role="menuitem" target="_self">Be Bold For Publishers</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="#wg" role="menuitem" target="_self">Anti-Fraud Working Group</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="#Antifraudtools" role="menuitem" target="_self">Anti-Fraud Tools</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="#research" role="menuitem" target="_self">Research & Insights</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="#AntiFraudFAQs" role="menuitem" target="_self">Anti-Fraud FAQs</a></li> </ul> </div></span> </div> </div> </div> </div> </div> <div class="span9 widget-span widget-type-cell left-padding" style="" data-widget-type="cell" data-x="3" data-w="9"> <div class="row-fluid-wrapper row-depth-1 row-number-6 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-rich_text " style="" data-widget-type="rich_text" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1511893142834224" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><div class="generic-padding"> <h2 id="antifraud">Overview</h2> <p>Digital ad fraud has been a persistent brand safety challenge for the industry. While advertisers expect their content will be viewed by legitimate consumers with the potential to buy their products and services, criminal organizations have attacked the digital ad ecosystem and defrauded legitimate participants in the supply chain. As a result, advertisers may end up paying a material portion of their campaign dollars to criminals who generate ad impressions that are never seen by legitimate consumers. The <a href="https://www.ana.net/content/show/id/54065" rel="noopener" target="_blank">2019 ANA/White Ops Bot Fraud study</a> estimated that advertisers lost $5.8 billion that year globally to bot-generated, invalid traffic (IVT).</p> <p>Recognizing that individual companies or agencies cannot combat fraud alone, TAG works with the entire digital ad ecosystem to tackle this program with concerted effort.</p> </div> <div class="tentpole-testimonial tentpole-testimonial--fraud clearfix generic-padding"> <blockquote>"We will work with and buy media only from the entities that [get TAG-certified]... That’s because we don’t want to waste time and money on a crappy media supply chain."</blockquote> <cite> <img src="https://www.tagtoday.net/hubfs/p%26g.png" alt="P&G"> <strong>Marc Pritchard</strong><br>Chief Brand Officer </cite></div> <section> <h2 id="caf">Certified Against Fraud (CAF)</h2> <p>TAG launched its Certified Against Fraud (CAF) Program in 2016 to combat invalid traffic in the digital advertising supply chain. Companies that are shown to abide by the <a href="https://2848641.fs1.hubspotusercontent-na1.net/hubfs/2848641/CAF/TAG%20CAF%20Guidelines%20Final.pdf" rel="noopener" target="_blank">CAF Guidelines</a> receive the Certified Against Fraud Seal and use the seal to publicly communicate their commitment to combating fraud.</p> <p>By encouraging legitimate participants in the digital advertising supply chain to meet these standards, the TAG CAF Program has been shown to be an effective tool in reducing fraudulent invalid traffic in the digital advertising supply chain. The <a href="/insights?hsLang=en-us" rel="noopener">2021 TAG Fraud Benchmark and Snapshot Studies</a>, conducted by The 614 Group, found that the use of TAG Certified distribution channels for digital advertising reduced IVT (invalid traffic) rate to below 1% in key global markets, across more than 660 billion display, video, mobile and CTV impressions.</p> <p><span class="hs-cta-wrapper" id="hs-cta-wrapper-1fb31b58-c636-43eb-96e1-176b107f0143"><span class="hs-cta-node hs-cta-1fb31b58-c636-43eb-96e1-176b107f0143" id="hs-cta-1fb31b58-c636-43eb-96e1-176b107f0143"><a href="https://cta-redirect.hubspot.com/cta/redirect/2848641/1fb31b58-c636-43eb-96e1-176b107f0143"><img class="hs-cta-img" id="hs-cta-img-1fb31b58-c636-43eb-96e1-176b107f0143" style="border-width:0px;" src="https://no-cache.hubspot.com/cta/default/2848641/1fb31b58-c636-43eb-96e1-176b107f0143.png" alt="Anti-Fraud Program Guidelines"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(2848641, '1fb31b58-c636-43eb-96e1-176b107f0143', {"useNewLoader":"true","region":"na1"}); </script></span></p> <p> </p> <p><a class="cta-gray cta" href="/registry?hsLang=en-us" title="Become a TAG member today!" rel=" noopener"><i class="fa fa-search" aria-hidden="true"></i> Find Certified Partners</a> <a class="cta-gray cta" href="/membership/form?hsLang=en-us" title="Become a TAG member today!" rel=" noopener"><i class="fa fa-thumbs-up" aria-hidden="true"></i> Get Certified!</a><a href="https://2848641.fs1.hubspotusercontent-na1.net/hubfs/2848641/CAF/TAG%20CAF%20Guidelines%20Final.pdf" rel="noopener" target="_blank"></a></p> <h4> </h4> <a id="BeBoldForPublishers" data-hs-anchor="true"></a> <h4>Be Bold for Publishers: Making TAG's CAF Program More Accessible for Publishers</h4> <p>As part of our Be Bold for Publishers Initiative, TAG has created a simpler and more cost-effective pathway for publishers to achieve the TAG Certified Against Fraud (CAF) seal.  </p> <p>One of the key requirements for companies looking to achieve CAF is ensuring that 100% of their monetizable transactions are filtered for IVT detection and removal by a qualified third party. The former pathways were proven cost-prohibitive to many publishers seeking to show that they are doing the right thing when it comes to stopping fraud in the digital ad supply chain. </p> <p>Effective immediately, TAG will allow publishers to fulfill the requirement that 100% of their monetizable transactions are filtered for IVT detection and removal <span style="font-weight: bold;">by leveraging their relationship with a Supply Side Platform (SSP) that holds a valid CAF Seal.</span> This crucial update to TAG’s CAF Guidelines will empower a much broader and more diverse group of publishers to reap the benefits of being recognized as TAG Certified.</p> <p>For more information on this initiative, click below. </p> <p><span class="hs-cta-wrapper" id="hs-cta-wrapper-64aa28b8-8c9b-49c3-a842-73bcb702f153"><span class="hs-cta-node hs-cta-64aa28b8-8c9b-49c3-a842-73bcb702f153" id="hs-cta-64aa28b8-8c9b-49c3-a842-73bcb702f153"><a href="https://cta-redirect.hubspot.com/cta/redirect/2848641/64aa28b8-8c9b-49c3-a842-73bcb702f153" target="_blank" rel="noopener"><img class="hs-cta-img" id="hs-cta-img-64aa28b8-8c9b-49c3-a842-73bcb702f153" style="border-width:0px;float: left; margin-right: 20px" src="https://no-cache.hubspot.com/cta/default/2848641/64aa28b8-8c9b-49c3-a842-73bcb702f153.png" alt="For Publishers" align="left"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(2848641, '64aa28b8-8c9b-49c3-a842-73bcb702f153', {"useNewLoader":"true","region":"na1"}); </script></span><br><br><br><span class="hs-cta-wrapper" id="hs-cta-wrapper-bcbf33f3-db5e-4a14-845c-eb83c15222c4"><span class="hs-cta-node hs-cta-bcbf33f3-db5e-4a14-845c-eb83c15222c4" id="hs-cta-bcbf33f3-db5e-4a14-845c-eb83c15222c4"><a href="https://cta-redirect.hubspot.com/cta/redirect/2848641/bcbf33f3-db5e-4a14-845c-eb83c15222c4" target="_blank" rel="noopener"><img class="hs-cta-img" id="hs-cta-img-bcbf33f3-db5e-4a14-845c-eb83c15222c4" style="border-width:0px;float: left; margin-right: 20px" src="https://no-cache.hubspot.com/cta/default/2848641/bcbf33f3-db5e-4a14-845c-eb83c15222c4.png" alt="For SSPs" align="left"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(2848641, 'bcbf33f3-db5e-4a14-845c-eb83c15222c4', {"useNewLoader":"true","region":"na1"}); </script></span></p> <p style="font-weight: bold;"> </p> <p style="font-weight: bold;"> </p> <p style="font-weight: bold;">Summary Certified Against Fraud Video</p> <div class="hs-video-widget" data-hsv-embed-id="2c07a084-3062-46f4-b923-5bba47d2d614"> <div class="hs-video-container" style="max-width: 1920px; margin: 0 auto;"> <div class="hs-video-wrapper" style="position: relative; height: 0; padding-bottom: 56.25%"> <iframe data-hsv-src="https://play.hubspotvideo.com/v/2848641/id/149565824430" referrerpolicy="origin" sandbox="allow-forms allow-scripts allow-same-origin allow-popups" allow="autoplay; fullscreen;" style="position: absolute !important; width: 100% !important; height: 100% !important; left: 0; top: 0; border: 0 none; pointer-events: initial" title="HubSpot Video" loading="lazy" data-hsv-id="149565824430" data-hsv-style="" data-hsv-width="1920" data-hsv-height="1080" data-hsv-autoplay="false" data-hsv-loop="false" data-hsv-muted="false" data-hsv-hidden-controls="false" data-hsv-full-width="false"></iframe> </div> </div> </div> <p> </p> </section> <section class="insights"> <h2 id="wg">Anti-Fraud Working Group</h2> <p><img src="https://www.tagtoday.net/hs-fs/hubfs/WorkingGroupChairsFRAUD-min.jpg?width=800&height=300&name=WorkingGroupChairsFRAUD-min.jpg" width="800" height="300" loading="lazy" alt="WorkingGroupChairsFRAUD-min" style="height: auto; max-width: 100%; width: 800px;" srcset="https://www.tagtoday.net/hs-fs/hubfs/WorkingGroupChairsFRAUD-min.jpg?width=400&height=150&name=WorkingGroupChairsFRAUD-min.jpg 400w, https://www.tagtoday.net/hs-fs/hubfs/WorkingGroupChairsFRAUD-min.jpg?width=800&height=300&name=WorkingGroupChairsFRAUD-min.jpg 800w, https://www.tagtoday.net/hs-fs/hubfs/WorkingGroupChairsFRAUD-min.jpg?width=1200&height=450&name=WorkingGroupChairsFRAUD-min.jpg 1200w, https://www.tagtoday.net/hs-fs/hubfs/WorkingGroupChairsFRAUD-min.jpg?width=1600&height=600&name=WorkingGroupChairsFRAUD-min.jpg 1600w, https://www.tagtoday.net/hs-fs/hubfs/WorkingGroupChairsFRAUD-min.jpg?width=2000&height=750&name=WorkingGroupChairsFRAUD-min.jpg 2000w, https://www.tagtoday.net/hs-fs/hubfs/WorkingGroupChairsFRAUD-min.jpg?width=2400&height=900&name=WorkingGroupChairsFRAUD-min.jpg 2400w" sizes="(max-width: 800px) 100vw, 800px"></p> <p>The Anti-Fraud Working Group works to combat the negative impact of fraudulent, bot-generated and non-human. By working with industry experts and pioneers, the working group develops and maintains the very best-in-class anti-fraud standards and tools to help digital advertisers keep ad fraud at bay.</p> <p>Thanks to the cross-industry nature of the Anti-Fraud Working Group, they are also the industry's compass in identifying where the next emerging ad fraud threats are.</p> <p><a href="/working-groups?hsLang=en-us" rel=" noopener" class="cta cta-gray">Learn More</a></p> </section> <section><a id="Antifraudtools" data-hs-anchor="true"></a> <h2 id="dcip">Anti-Fraud Tools</h2> <h4>Data Center IP List</h4> <p>Data center IP threat filtering is an important requirement of the TAG CAF Program. In order to assist companies in fulfilling this requirement, TAG produces the Data Center IP List (DCIP) each month, in partnership with qualified companies to collect and review IP addresses that have been identified as having a high risk of being the origin of invalid traffic (IVT) – or of generating IVT – so that companies can apply the list to transactions and properly filter out such IP addresses.</p> <strong>DCIP List - Terms and Conditions<br></strong> <p>TAG is providing this Data Center IP List as a tool for its members, and use of this Data Center IP List is subject to the terms and conditions of the Membership Agreement.  The Data Center IP List is provided “As is” and TAG disclaims any warranties regarding this Data Center IP List, including any warranties of merchantability or fitness for a particular purpose. You may only use the Data Center IP List for internal purposes and not for any other purposes. For the avoidance of doubt, inclusion of the Data Center IP List, in whole or in part, in any commercial product or any other product disclosed to or utilized by a third party is prohibited.  By downloading this Data Center IP List you are indicating your agreement with these terms.</p> <p>Additionally, TAG expresses no opinion about whether any particular data center IP address on the common list is associated with non-human traffic coming from data centers where human traffic is not expected to originate. Rather, the inclusion of IP addresses on the List represents TAG’s opinion that users of the list should independently employ their own tools and methodologies or that of a vendor to determine whether any data center IP address is associated with non-human traffic coming from data centers where human traffic is not expected to originate, based on the users’ own established criteria. </p> <p><span style="text-decoration: underline;">The DCIP List is part of the </span><a href="#caf" style="text-decoration: underline;">Certified Against Fraud program</a><span style="text-decoration: underline;">, or members may purchase it separately.</span></p> <p><a class="cta-gray cta" href="/membership?hsLang=en-us" title="Become a TAG member today!"><i class="fa fa-bullseye" aria-hidden="true"></i> Learn More About TAG Membership</a></p> <hr> <h4 id="ivt">IVT Taxonomy</h4> <p>The digital advertising industry has made some significant advances in the fight against invalid traffic (IVT) since TAG was founded, making it possible to reduce fraud rates significantly. However, misinterpretation of fraud-related terminology continues to result in miscommunication.</p> <p>The TAG IVT Taxonomy was designed to help companies across the digital ad supply chain improve analysis and resolution of IVT reporting discrepancies, and to provide a consistent framework to structure specific reporting and initiatives around combatting IVT. It includes accurate and consistent terminology for all types of IVT, making it easier for companies to foster consistency, avoid ambiguity, and minimize confusion around discussions of IVT between partners.</p> <p><span class="hs-cta-wrapper" id="hs-cta-wrapper-acdeac32-994e-445b-a0b8-82aa2d30fc37"><span class="hs-cta-node hs-cta-acdeac32-994e-445b-a0b8-82aa2d30fc37" id="hs-cta-acdeac32-994e-445b-a0b8-82aa2d30fc37"><a href="https://cta-redirect.hubspot.com/cta/redirect/2848641/acdeac32-994e-445b-a0b8-82aa2d30fc37"><img class="hs-cta-img" id="hs-cta-img-acdeac32-994e-445b-a0b8-82aa2d30fc37" style="border-width:0px;float: left; margin-right: 20px" src="https://no-cache.hubspot.com/cta/default/2848641/acdeac32-994e-445b-a0b8-82aa2d30fc37.png" alt="IVT Taxonomy" align="left"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(2848641, 'acdeac32-994e-445b-a0b8-82aa2d30fc37', {"useNewLoader":"true","region":"na1"}); </script></span></p> <p> </p> </section> <section class="insights"><a id="research" data-hs-anchor="true"></a> <h2 id="fraudresearch">Research & Insights</h2> <h2><img src="https://www.tagtoday.net/hs-fs/hubfs/Header_AntiFraud%20Research.jpg?width=2400&height=900&name=Header_AntiFraud%20Research.jpg" width="2400" height="900" loading="lazy" alt="Header_AntiFraud Research" style="height: auto; max-width: 100%; width: 2400px;" srcset="https://www.tagtoday.net/hs-fs/hubfs/Header_AntiFraud%20Research.jpg?width=1200&height=450&name=Header_AntiFraud%20Research.jpg 1200w, https://www.tagtoday.net/hs-fs/hubfs/Header_AntiFraud%20Research.jpg?width=2400&height=900&name=Header_AntiFraud%20Research.jpg 2400w, https://www.tagtoday.net/hs-fs/hubfs/Header_AntiFraud%20Research.jpg?width=3600&height=1350&name=Header_AntiFraud%20Research.jpg 3600w, https://www.tagtoday.net/hs-fs/hubfs/Header_AntiFraud%20Research.jpg?width=4800&height=1800&name=Header_AntiFraud%20Research.jpg 4800w, https://www.tagtoday.net/hs-fs/hubfs/Header_AntiFraud%20Research.jpg?width=6000&height=2250&name=Header_AntiFraud%20Research.jpg 6000w, https://www.tagtoday.net/hs-fs/hubfs/Header_AntiFraud%20Research.jpg?width=7200&height=2700&name=Header_AntiFraud%20Research.jpg 7200w" sizes="(max-width: 2400px) 100vw, 2400px"></h2> <p>Since 2017, TAG and The 614 Group have partnered to research and release annual benchmarks of the rate of invalid traffic (IVT) found in campaigns that flow through TAG Certified Channels, as compared to IVT found in non-Certified channels.</p> <p>Some of the key findings to date from the Fraud Benchmark and Snapshot studies include:</p> 1. <span style="font-weight: bold;">advertisers</span> who buy through TAG Certified Channels have seen a <span style="font-weight: bold;">massive reduction in IVT in their campaigns</span>. <br><br>2. <a href="#caf">TAG Certified Against Fraud</a> companies <span style="font-weight: bold;">perform better than the broader industry average</span>.<br><br>3. <span style="background-color: initial;">for 3 years in a row (2022, 2021 and 2020), <span style="font-weight: bold;">IVT rates in Asia Pacific, European and US regions have held below 1%</span>. <br><br></span><span class="hs-cta-wrapper" id="hs-cta-wrapper-e27ad874-1938-46c1-97f7-353dbb84e2db"><span class="hs-cta-node hs-cta-e27ad874-1938-46c1-97f7-353dbb84e2db" id="hs-cta-e27ad874-1938-46c1-97f7-353dbb84e2db"><a href="https://cta-redirect.hubspot.com/cta/redirect/2848641/e27ad874-1938-46c1-97f7-353dbb84e2db"><img class="hs-cta-img" id="hs-cta-img-e27ad874-1938-46c1-97f7-353dbb84e2db" style="border-width:0px;" src="https://no-cache.hubspot.com/cta/default/2848641/e27ad874-1938-46c1-97f7-353dbb84e2db.png" alt="TAG Research"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(2848641, 'e27ad874-1938-46c1-97f7-353dbb84e2db', {"useNewLoader":"true","region":"na1"}); </script></span></section> <section><a id="AntiFraudFAQs" data-hs-anchor="true"></a> <h2 id="caf">Anti-Fraud FAQs</h2> <p style="font-weight: bold;"><span style="background-color: transparent;"><strong>How do I become a CAF-certified company? </strong></span></p> <p style="font-weight: normal;"><span style="background-color: transparent;">Please refer to <a href="https://2848641.fs1.hubspotusercontent-na1.net/hubfs/2848641/CAF/TAG%20CAF%20Guidelines%20Final.pdf" rel="noopener" target="_blank"><span style="text-decoration: underline;"><span style="font-weight: bold;">section 2 of the CAF Guidelines</span></span></a>. </span></p> <hr> <p style="font-weight: bold;"><span style="background-color: transparent;"><strong>I've got a question about my CAF Certification Application. Who should I contact? <br></strong></span><span style="font-weight: 400; background-color: transparent;"></span></p> <p style="line-height: 1.75; font-weight: normal;">Please email us at <a href="mailto:info@tagtoday.net" rel="noopener">info@tagtoday.net </a>and someone from the Policy and Compliance team will get back to you as soon as possible.</p> <hr> <p style="font-weight: bold;">My company holds the CAF Seal for the current year but the guidelines have just been updated. Will my company fall out of compliance immediately? </p> <p style="line-height: 1.75;"><span>No, your company will not fall out of compliance immediately.  </span></p> <p style="line-height: 1.75;"><span>When we release an update to one of our certification programs, all currently certified members are given a grace period of at least 6 months to come into compliance with the latest version.</span></p> <p style="line-height: 1.75;">All companies applying for certification and recertification in the upcoming year will need to show compliance with the latest version.</p> <hr> <p style="font-weight: bold;">My company hasn't achieved the CAF Seal yet but is working towards achieving the certification. The guidelines for the program have just been updated. Which version of the program guidelines should I follow? </p> <p style="line-height: 1.75;">We recommend that you start working towards compliance with <a href="https://2848641.fs1.hubspotusercontent-na1.net/hubfs/2848641/CAF/TAG%20CAF%20Guidelines%20Final.pdf" rel="noopener" target="_blank">the latest version of the program's guidelines</a>. This will ensure:</p> <ul> <li style="line-height: 1.75;">your company meets the standard for at least the next 12 months. </li> <li style="line-height: 1.75;">you will be saving time and resources following the latest industry practices.</li> </ul> <p>All companies applying for certification and recertification in the upcoming year, will need to show compliance with the latest version.</p> <hr> <p style="font-weight: bold;"><span style="background-color: transparent;"><strong>Where do I find the Media Rating Council's (MRC) Invalid Traffic Detection and Filtration Guidelines Addendum?<br></strong></span><span style="font-weight: 400; background-color: transparent;"></span></p> <p style="font-weight: bold; line-height: 1.75;"><span style="font-weight: 400; background-color: transparent;">You can find a copy of the addendum on the <a href="https://mediaratingcouncil.org/sites/default/files/Standards/IVT%20Addendum%20Update%20062520.pdf" rel="noopener">MRC's site</a> or <a href="https://2848641.fs1.hubspotusercontent-na1.net/hubfs/2848641/CAF/TAG%20CAF%20Guidelines%20Final.pdf" rel="noopener" target="_blank" style="font-weight: normal;">please refer to Appendix A of the CAF Guidelines.</a><span style="font-weight: normal;"> </span></span></p> <hr> <p style="font-weight: bold;"><span style="background-color: transparent;"><strong>How do I subscribe to TAG's Data Center IP (DCIP) List? <br></strong></span><span style="font-weight: 400; background-color: transparent;"></span></p> <p style="font-weight: bold; line-height: 1.75;"><span style="font-weight: 400; background-color: transparent;">If your company’s membership includes participation in the CAF program, you will be able to access the DCIP list via the <a href="/members?hsLang=en-us" rel="noopener">Member Portal</a>. Otherwise, email us at <a href="mailto:info@tagtoday.net">info@tagtoday.net </a>and one of the team can help with getting access. </span></p> <hr> <p style="font-weight: bold;"><span style="background-color: transparent;"><strong>When is Recertification/Certification?<br></strong></span><span style="font-weight: 400; background-color: transparent;"></span></p> <p style="font-weight: bold; line-height: 1.75;"><span style="font-weight: 400; background-color: transparent;">Recertification/Certification happens in January every year. All applications for any (or all) of TAG's seals should be submitted by January 31st. We will then take 4-6 weeks to process all applications and notify member companies of the result(s). </span></p> <hr> <p style="font-weight: bold; line-height: 1.75;">How do I check my company's and other TAG Member Company's certification status? </p> <p style="font-weight: bold; line-height: 1.75;"><span style="font-weight: normal;">You can check your company's certification status on the <a href="/registry?hsLang=en-us" rel="noopener">TAG Registry.</a><br></span></p> <p style="font-weight: bold; line-height: 1.75;"><span style="font-weight: normal;">You can also search for other TAG Member's status on the <a href="/registry?hsLang=en-us" rel="noopener">TAG Registry</a> as well.</span></p> </section> <p style="font-weight: bold; line-height: 1.75;"> </p> <p style="font-weight: bold; line-height: 1.75;"> </p></span> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-7 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-rich_text " 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