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style="background-image:url(https://senseaboutscience.org/wp-content/uploads/2020/02/9-scaled-1-1024x683.jpg); background-position:"> <div class="row section-inner"> <div class="column medium-4 large-6"></div> <div class="column medium-8 large-6"> <div class="actionPanel right angle-bottom-left"> <div class="actionPanel-inner"> <header class="entry-header"> <h1 class="entry-title">Ask for Evidence</h1> </header> <p>Ask for Evidence is a public campaign launched in 2011 by Sense about Science to help and encourage people to ask for the evidence behind health claims, news stories, ads and policies.</p> </div> <div class="actionPanel-bottom"></div> </div> </div> </div> <span class="copyright"> </span> </div> </div> </section> <section id="main" class="site-main spacing white" role="main"> <div class="row section-inner"> <div class="column small-12"> <article id="post-2971" class="post-2971 page type-page status-publish has-post-thumbnail hentry"> <div class="entry-content"> <section class="wp-block-group alignwide landing-new-text-block has-ghost-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-2 wp-block-group-is-layout-constrained" style="padding-top:2.5rem;padding-right:0rem;padding-bottom:2.5rem;padding-left:0rem"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-1 wp-block-group-is-layout-constrained" style="padding-top:0rem;padding-right:3.13rem;padding-bottom:0rem;padding-left:3.13rem"> <h3 class="wp-block-heading section-heading line">Insight Report</h3> <p>Here you can find our insights report on the project ‘Building an ambassador-led campaign to scrutinise health and research claims’.  </p> <p>The report explains how, with the support of the Wellcome Trust, we expanded and diversified our ambassador programme so that our Ask for Evidence campaign could reach even more people in harder to reach communities. Ask for Evidence empowers the public to investigate questionable health and research claims made in advertising, the media and online – whether by celebrities, companies, organisations or politicians.</p> <p>The ambassador programme surpassed our expectations; 4000 people attended Ask for Evidence talks in communities across the UK and 80% of them said they were more likely to ask for evidence as a result. Of course, there were challenges too, not least a pandemic developing mid-way through the rollout of our project and so we also capture what we, and particularly our ambassadors, feel worked and what we could have done differently. We hope you find it a useful and interesting read, especially if you are thinking of running a grassroots campaign yourself.  </p> <p>We are grateful for the support from Wellcome for this project. We intend to continue our efforts so that asking for evidence remains a national conversation.  If the Ask for Evidence campaign or any aspect of the project interests you, please do get in touch.</p> <div class="wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex"> <div class="wp-block-button sas_button highlight is-style-fill"><a class="wp-block-button__link has-ghost-white-color has-red-background-color has-text-color has-background wp-element-button" href="/wp-content/uploads/2021/12/Insight-report-FINAL_updated.pdf">Ask for Evidence Insight Report</a></div> </div> </div> </section> <section class="wp-block-group alignwide landing-new-text-block has-ghost-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-4 wp-block-group-is-layout-constrained" style="padding-top:2.5rem;padding-right:0rem;padding-bottom:2.5rem;padding-left:0rem"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-3 wp-block-group-is-layout-constrained" style="padding-top:0rem;padding-right:3.13rem;padding-bottom:0rem;padding-left:3.13rem"> <h3 class="wp-block-heading section-heading line">Campaign launch</h3> <p>The campaign launch in 2011 was covered on BBC Breakfast, in the Metro, the Times, Irish Times, British Medical Journal, and 40 special interest magazines and websites. More than 50 organisations ranging from Mumsnet and Which? to Ovarian Cancer Action voiced their support for the campaign. Since then, thousands of people have asked for evidence on everything from fertility treatments and election manifestos to pet food nutrition and health apps. We’re grateful for the support the campaign receives from The Wellcome Trust. </p> </div> </section> <section class="wp-block-group title-yt-button has-border-color has-light-blue-border-color has-night-black-color has-light-blue-background-color has-text-color has-background is-layout-constrained wp-container-core-group-is-layout-6 wp-block-group-is-layout-constrained" style="border-width:13px;padding-top:1rem;padding-right:0rem;padding-bottom:1rem;padding-left:0rem"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-5 wp-block-group-is-layout-constrained" style="padding-top:0rem;padding-right:3.13rem;padding-bottom:0rem;padding-left:3.13rem"> <h2 class="wp-block-heading section-heading line" style="font-size:2.25rem">Seen a claim? #AskforEvidence</h2> <figure class="wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-4-3 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="Seen a claim? #AskForEvidence" width="640" height="480" src="https://www.youtube.com/embed/NanEZxqOqSk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div></figure> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button sas_button highlight is-style-fill"><a class="wp-block-button__link has-ghost-white-color has-red-background-color has-text-color has-background wp-element-button" href="https://askforevidence.org/articles/ask-for-evidence-animations">Share our Ask for Evidence Animations</a></div> </div> </div> </section> <section class="wp-block-group alignwide landing-new-text-block has-ghost-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-8 wp-block-group-is-layout-constrained" style="padding-top:2.5rem;padding-right:0rem;padding-bottom:2.5rem;padding-left:0rem"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-7 wp-block-group-is-layout-constrained" style="padding-top:0rem;padding-right:3.13rem;padding-bottom:0rem;padding-left:3.13rem"> <h3 class="wp-block-heading section-heading line">#AskforEvidence Ambassadors</h3> <p>Thanks to funding from the <a href="https://wellcome.ac.uk/?gclid=EAIaIQobChMI06GslqSb4gIVApztCh1yHg24EAAYASAAEgJfXPD_BwE" target="_blank" rel="noreferrer noopener">Wellcome Trust</a>, we have recruited ambassadors for the Ask for Evidence Campaign. Our ambassadors are from across the country and people from different walks of life, career backgrounds and ages, all working together to encourage others to #AskforEvidence</p> </div> </section> <figure class="wp-block-image aligncenter size-full"><img fetchpriority="high" decoding="async" width="1024" height="311" src="https://senseaboutscience.org/wp-content/uploads/2023/08/group-3-1024x311-1.png" alt="" class="wp-image-10286" srcset="https://senseaboutscience.org/wp-content/uploads/2023/08/group-3-1024x311-1.png 1024w, https://senseaboutscience.org/wp-content/uploads/2023/08/group-3-1024x311-1-300x91.png 300w, https://senseaboutscience.org/wp-content/uploads/2023/08/group-3-1024x311-1-768x233.png 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <section class="wp-block-group alignwide landing-new-text-block has-ghost-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-10 wp-block-group-is-layout-constrained" style="padding-top:2.5rem;padding-right:0rem;padding-bottom:2.5rem;padding-left:0rem"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-9 wp-block-group-is-layout-constrained" style="padding-top:0rem;padding-right:3.13rem;padding-bottom:0rem;padding-left:3.13rem"> <h3 class="wp-block-heading section-heading line">How to #AskforEvidence</h3> <p>If you are not sure about something you’ve read or seen, why not #AskforEvidence? Visit our <a href="https://askforevidence.org/articles/infographic">Guide to Asking</a> or check out some of our <a href="https://askforevidence.org/help/evidence">resources</a>.</p> </div> </section> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"> <section class="wp-block-group landing-cover-outer-group has-ghost-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-group landing-cover-inner-group is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-cover is-light has-parallax has-custom-content-position is-position-center-right"><span aria-hidden="true" class="wp-block-cover__background has-ghost-white-background-color has-background-dim-0 has-background-dim"></span><div class="wp-block-cover__image-background wp-image-3099 has-parallax" style="background-position:50% 50%;background-image:url(https://senseaboutscience.org/wp-content/uploads/2020/03/AfE_evidence_hunter_illustration_2.jpg)"></div><div class="wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow"> <div class="wp-block-group has-ghost-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-11 wp-block-group-is-layout-constrained" style="padding-top:2rem;padding-right:3.13rem;padding-bottom:1rem;padding-left:3.13rem"> <h3 class="wp-block-heading section-heading line">Evidence Hunter Activity Pack</h3> <p><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-very-dark-gray-color">The Evidence Hunter activity pack empowers young people by equipping them to ask, ‘What is the evidence behind this claim?’ It aims to develop the skills and confidence needed to critically assess claims online and reduce the spread of false information.</mark></p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button sas_button highlight is-style-fill"><a class="wp-block-button__link has-ghost-white-color has-red-background-color has-text-color has-background wp-element-button" href="/wp-content/uploads/2019/01/Evidence-Hunter-Activity-Pack-1.pdf">Check out the Evidence Hunter Pack</a></div> </div> </div> </div></div> </div> </section> </div> </div> </article> </div> </div> </section> </div> <section class="spacing white contact-us"> <div class="section-outer-wrap"> <div class="section-inner-wrap"> <div class="row section-inner"> <div class="column small-10 small-centered"> <h2 class="section-heading side">Contact</h2> <div class="row"> <div class="column small-12 medium-6"> <span class="heading-p2">US</span> <p>Sense about Science<br /> 41 Portland Place,<br /> London W1B 1QH</p> <p>T: 07355 238071<br /> E: <a href="/cdn-cgi/l/email-protection#9ef6fbf2f2f1deedfbf0edfbfffcf1ebeaedfdf7fbf0fdfbb0f1ecf9"><span class="__cf_email__" 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