10 TikTok Analytics Tools For Every Budget

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id="navigation-analysis-benchmarking" class="collapse" data-parent="#navigation-accordion" > <div class="navigation-results-container w-100" id="navigation-ai-listening" > <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-competitor-analysis" > <p class="heading" > Competitive Analysis & Benchmarking </p> <p class="description" > Gain competitive advantage and compare your performance on social media to your competitors </p> </a> <a href="https://www.socialinsider.io/social-media-analytics" class="col-lg-12 col-12 d-block dropdown-content" > <p class="heading" > Social Media Analytics & Reporting </p> <p class="description" > Measure the social media metrics that matter and optimize your strategy with data </p> </a> <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-content-analysis" > <p class="heading"> Social Media Content Analysis </p> <p class="description"> Identify your best-performing content pillars and replicate them </p> </a> </div> </div> </div> </div> <a class="col-lg-12 col-12 d-block dropdown-content dropdown-content-last" href="https://www.socialinsider.io/instagram-listening" > <p class="heading" >AI Instagram Listening</p> <p class="description" > Use AI Instagram listening insights to power any decision </p> </a> <a class="col-lg-12 col-12 d-block dropdown-content dropdown-content-last" href="https://www.socialinsider.io/social-media-api" > <p class="heading"> Social Media Data Integration </p> <p class="description" > Expand your business line with the help of social media API integration </p> </a> <div class="row networks-mobile" > <span class="section-title w-100" > Networks </span> <a href="https://www.socialinsider.io/tiktok-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="13" height="15" viewBox="0 0 13 15" fill="none" > <path d="M11.1117 3.20797C11.0129 3.15564 10.9167 3.09828 10.8234 3.0361C10.5523 2.8525 10.3037 2.63617 10.083 2.39176C9.53083 1.7446 9.3246 1.08807 9.24864 0.628406H9.25169C9.18824 0.246863 9.21447 0 9.21844 0H6.70341V9.96138C6.70341 10.0951 6.70341 10.2273 6.69792 10.3579C6.69792 10.3742 6.6964 10.3892 6.69548 10.4067C6.69548 10.4139 6.69548 10.4214 6.69396 10.4289C6.69396 10.4307 6.69396 10.4326 6.69396 10.4345C6.66745 10.7919 6.55559 11.1372 6.36823 11.4399C6.18087 11.7426 5.92375 11.9936 5.61949 12.1706C5.30238 12.3554 4.94372 12.4524 4.57888 12.4519C3.40709 12.4519 2.4574 11.4732 2.4574 10.2645C2.4574 9.0558 3.40709 8.0771 4.57888 8.0771C4.8007 8.07689 5.02114 8.11264 5.23204 8.18303L5.23509 5.56003C4.59486 5.47532 3.94443 5.52744 3.32484 5.7131C2.70525 5.89876 2.12995 6.21393 1.63523 6.63873C1.20174 7.02452 0.837302 7.48484 0.558318 7.99898C0.452153 8.18647 0.0515915 8.93987 0.00308486 10.1626C-0.0274225 10.8566 0.176061 11.5757 0.273075 11.8728V11.8791C0.334089 12.0541 0.570521 12.6512 0.955829 13.1547C1.26653 13.5585 1.63361 13.9132 2.04525 14.2074V14.2012L2.05135 14.2074C3.2689 15.0549 4.61885 14.9993 4.61885 14.9993C4.85253 14.9896 5.63535 14.9993 6.52433 14.5677C7.51033 14.0893 8.07167 13.3765 8.07167 13.3765C8.43028 12.9506 8.71543 12.4653 8.91489 11.9413C9.14247 11.3285 9.21844 10.5935 9.21844 10.2998V5.01506C9.24895 5.03381 9.6553 5.30911 9.6553 5.30911C9.6553 5.30911 10.2407 5.69347 11.1541 5.94377C11.8094 6.12188 12.6923 6.15938 12.6923 6.15938V3.60201C12.383 3.63638 11.7548 3.53639 11.1117 3.20797Z" fill="black" ></path> </svg> </div> <span class="name" > TikTok </span> </a> <a href="https://www.socialinsider.io/facebook-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="9" height="16" viewBox="0 0 9 16" fill="none" > <path d="M7.81998 0.00312724L5.87093 0C3.68123 0 2.26616 1.45182 2.26616 3.6989V5.40435H0.30647C0.13713 5.40435 0 5.54163 0 5.71097V8.18196C0 8.3513 0.137286 8.48843 0.30647 8.48843H2.26616V14.7235C2.26616 14.8929 2.40329 15.03 2.57263 15.03H5.12946C5.2988 15.03 5.43593 14.8927 5.43593 14.7235V8.48843H7.72726C7.8966 8.48843 8.03373 8.3513 8.03373 8.18196L8.03467 5.71097C8.03467 5.62966 8.0023 5.55179 7.94492 5.49425C7.88753 5.43671 7.80935 5.40435 7.72804 5.40435H5.43593V3.95862C5.43593 3.26375 5.60152 2.91099 6.5067 2.91099L7.81967 2.91053C7.98885 2.91053 8.12598 2.77324 8.12598 2.60406V0.309597C8.12598 0.14057 7.98901 0.00343997 7.81998 0.00312724Z" fill="black" ></path> </svg> </div> <span class="name" > Facebook </span> </a> <a href="https://www.socialinsider.io/instagram-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none" > <path d="M16.1496 5.35737C16.1526 2.8716 14.1309 0.85 11.6454 0.85H5.35718C2.87159 0.85 0.85 2.87159 0.85 5.35718V11.6424C0.85 14.1309 2.87152 16.1525 5.35718 16.1525H11.6424C14.128 16.1525 16.1496 14.131 16.1496 11.6454V5.35737ZM16.1496 5.35737L15.9996 5.35718H16.1496V5.35737ZM14.6775 11.6454V11.7797C14.607 13.3926 13.2729 14.6805 11.6454 14.6805H5.35718C3.68484 14.6805 2.32207 13.3177 2.32207 11.6454V5.35718C2.32207 3.68485 3.68484 2.32207 5.35718 2.32207H11.6424C13.3176 2.32207 14.6775 3.68476 14.6775 5.35718V11.6454ZM8.50127 4.30762C6.18856 4.30762 4.30762 6.18856 4.30762 8.50127C4.30762 10.814 6.18856 12.6949 8.50127 12.6949C10.814 12.6949 12.6949 10.814 12.6949 8.50127C12.6949 6.18856 10.814 4.30762 8.50127 4.30762ZM8.50127 11.2229C7.00181 11.2229 5.77969 10.0007 5.77969 8.50127C5.77969 7.00182 7.00181 5.77969 8.50127 5.77969C10.0007 5.77969 11.2228 7.00182 11.2228 8.50127C11.2228 10.0007 10.0007 11.2229 8.50127 11.2229ZM12.6035 5.13505C13.01 5.13505 13.3396 4.80552 13.3396 4.39901C13.3396 3.99251 13.01 3.66298 12.6035 3.66298C12.197 3.66298 11.8675 3.99251 11.8675 4.39901C11.8675 4.80552 12.197 5.13505 12.6035 5.13505Z" fill="black" stroke="black" stroke-width="0.3" ></path> </svg> </div> <span class="name" > Instagram </span> </a> <a href="https://www.socialinsider.io/twitter-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="16" height="15" viewBox="0 0 16 15" fill="none" > <path d="M1.03381 0.8H0.634876L0.873552 1.11966L6.12782 8.15667L0.853118 13.8643L0.542841 14.2H1H2.21253H2.30002L2.35941 14.1357L6.91298 9.20836L10.5801 14.1197L10.6401 14.2H10.7404H14.8667H15.2656L15.0269 13.8803L9.47143 6.44002L14.3733 1.13574L14.6835 0.8H14.2264H13.0139H12.9264L12.867 0.864262L8.68626 5.38832L5.32034 0.880343L5.26035 0.8H5.16008H1.03381ZM11.2879 12.9052L3.21586 2.09462H4.61227L12.6843 12.9052H11.2879Z" fill="black" stroke="black" stroke-width="0.4" ></path> </svg> </div> <span class="name" > Twitter </span> </a> <a href="https://www.socialinsider.io/linkedin-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none" > <path d="M1.61695 0C0.723398 0 0.000144564 0.724555 0 1.61608C0 2.50848 0.723254 3.23289 1.61709 3.23289C2.50847 3.23289 3.23274 2.50848 3.23274 1.61608C3.23274 0.72441 2.50833 0 1.61695 0Z" fill="black" ></path> <path d="M3.01054 4.45922H0.222339V13.43H3.01054V4.45922Z" fill="black" ></path> <path d="M10.1086 4.23616C8.75234 4.23616 7.84288 4.9798 7.47063 5.68498H7.43333V4.45922H4.75919L4.75905 13.4299H7.54479V8.99203C7.54479 7.82207 7.76757 6.68883 9.21812 6.68883C10.6479 6.68883 10.6669 8.02692 10.6669 9.06706V13.4297H13.4531V8.50933C13.4531 6.0941 12.932 4.23616 10.1086 4.23616Z" fill="black" ></path> </svg> </div> <span class="name" > Linkedin </span> </a> <a href="https://www.socialinsider.io/youtube-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="13" viewBox="0 0 19 13" fill="none" > <path d="M18.1889 2.03412C17.9747 1.23882 17.3475 0.611765 16.5521 0.397647C15.0988 0 9.28568 0 9.28568 0C9.28568 0 3.47257 0 2.01929 0.382353C1.23911 0.596471 0.596608 1.23882 0.382441 2.03412C0 3.48706 0 6.5 0 6.5C0 6.5 0 9.52824 0.382441 10.9659C0.596608 11.7612 1.22381 12.3882 2.01929 12.6024C3.48786 13 9.28568 13 9.28568 13C9.28568 13 15.0988 13 16.5521 12.6176C17.3475 12.4035 17.9747 11.7765 18.1889 10.9812C18.5713 9.52824 18.5714 6.51529 18.5714 6.51529C18.5714 6.51529 18.5866 3.48706 18.1889 2.03412Z" fill="black" ></path> <path d="M7.42857 3.71429V9.28571L11.1429 6.5L7.42857 3.71429Z" fill="white" ></path> </svg> </div> <span class="name" > Youtube </span> </a> </div> </div> <div class="col-md-6 col-12 navigation-results" id="navigation-results-container" > <div class="networks selected" id="networks" > <span class="section-title" > Networks </span> <a href="https://www.socialinsider.io/tiktok-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="13" height="15" viewBox="0 0 13 15" fill="none" > <path d="M11.1117 3.20797C11.0129 3.15564 10.9167 3.09828 10.8234 3.0361C10.5523 2.8525 10.3037 2.63617 10.083 2.39176C9.53083 1.7446 9.3246 1.08807 9.24864 0.628406H9.25169C9.18824 0.246863 9.21447 0 9.21844 0H6.70341V9.96138C6.70341 10.0951 6.70341 10.2273 6.69792 10.3579C6.69792 10.3742 6.6964 10.3892 6.69548 10.4067C6.69548 10.4139 6.69548 10.4214 6.69396 10.4289C6.69396 10.4307 6.69396 10.4326 6.69396 10.4345C6.66745 10.7919 6.55559 11.1372 6.36823 11.4399C6.18087 11.7426 5.92375 11.9936 5.61949 12.1706C5.30238 12.3554 4.94372 12.4524 4.57888 12.4519C3.40709 12.4519 2.4574 11.4732 2.4574 10.2645C2.4574 9.0558 3.40709 8.0771 4.57888 8.0771C4.8007 8.07689 5.02114 8.11264 5.23204 8.18303L5.23509 5.56003C4.59486 5.47532 3.94443 5.52744 3.32484 5.7131C2.70525 5.89876 2.12995 6.21393 1.63523 6.63873C1.20174 7.02452 0.837302 7.48484 0.558318 7.99898C0.452153 8.18647 0.0515915 8.93987 0.00308486 10.1626C-0.0274225 10.8566 0.176061 11.5757 0.273075 11.8728V11.8791C0.334089 12.0541 0.570521 12.6512 0.955829 13.1547C1.26653 13.5585 1.63361 13.9132 2.04525 14.2074V14.2012L2.05135 14.2074C3.2689 15.0549 4.61885 14.9993 4.61885 14.9993C4.85253 14.9896 5.63535 14.9993 6.52433 14.5677C7.51033 14.0893 8.07167 13.3765 8.07167 13.3765C8.43028 12.9506 8.71543 12.4653 8.91489 11.9413C9.14247 11.3285 9.21844 10.5935 9.21844 10.2998V5.01506C9.24895 5.03381 9.6553 5.30911 9.6553 5.30911C9.6553 5.30911 10.2407 5.69347 11.1541 5.94377C11.8094 6.12188 12.6923 6.15938 12.6923 6.15938V3.60201C12.383 3.63638 11.7548 3.53639 11.1117 3.20797Z" fill="black" ></path> </svg> </div> <span class="name" > TikTok </span> </a> <a href="https://www.socialinsider.io/instagram-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none" > <path d="M16.1496 5.35737C16.1526 2.8716 14.1309 0.85 11.6454 0.85H5.35718C2.87159 0.85 0.85 2.87159 0.85 5.35718V11.6424C0.85 14.1309 2.87152 16.1525 5.35718 16.1525H11.6424C14.128 16.1525 16.1496 14.131 16.1496 11.6454V5.35737ZM16.1496 5.35737L15.9996 5.35718H16.1496V5.35737ZM14.6775 11.6454V11.7797C14.607 13.3926 13.2729 14.6805 11.6454 14.6805H5.35718C3.68484 14.6805 2.32207 13.3177 2.32207 11.6454V5.35718C2.32207 3.68485 3.68484 2.32207 5.35718 2.32207H11.6424C13.3176 2.32207 14.6775 3.68476 14.6775 5.35718V11.6454ZM8.50127 4.30762C6.18856 4.30762 4.30762 6.18856 4.30762 8.50127C4.30762 10.814 6.18856 12.6949 8.50127 12.6949C10.814 12.6949 12.6949 10.814 12.6949 8.50127C12.6949 6.18856 10.814 4.30762 8.50127 4.30762ZM8.50127 11.2229C7.00181 11.2229 5.77969 10.0007 5.77969 8.50127C5.77969 7.00182 7.00181 5.77969 8.50127 5.77969C10.0007 5.77969 11.2228 7.00182 11.2228 8.50127C11.2228 10.0007 10.0007 11.2229 8.50127 11.2229ZM12.6035 5.13505C13.01 5.13505 13.3396 4.80552 13.3396 4.39901C13.3396 3.99251 13.01 3.66298 12.6035 3.66298C12.197 3.66298 11.8675 3.99251 11.8675 4.39901C11.8675 4.80552 12.197 5.13505 12.6035 5.13505Z" fill="black" stroke="black" stroke-width="0.3" ></path> </svg> </div> <span class="name" > Instagram </span> </a> <a href="https://www.socialinsider.io/linkedin-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none" > <path d="M1.61695 0C0.723398 0 0.000144564 0.724555 0 1.61608C0 2.50848 0.723254 3.23289 1.61709 3.23289C2.50847 3.23289 3.23274 2.50848 3.23274 1.61608C3.23274 0.72441 2.50833 0 1.61695 0Z" fill="black" ></path> <path d="M3.01054 4.45922H0.222339V13.43H3.01054V4.45922Z" fill="black" ></path> <path d="M10.1086 4.23616C8.75234 4.23616 7.84288 4.9798 7.47063 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aria-label="TikTok Analyticss">TikTok Analytics</a> <a class="tag-social-media-tools post-hero__tag" href="/blog/tag/social-media-tools/" title="Social Media Tools" aria-label="Social Media Toolss">Social Media Tools</a> </div> <h1 class="post-hero__title">10 TikTok Analytics Tools for a Strong Social Media Strategy</h1> <p class="post-hero__excerpt">Supercharge your TikTok strategy with 9 powerful TikTok analytics tools! Check our list to find out what each of them can do for you.</p> <div class="post-hero__details"> <div class="post-hero__authors is-flex multi"> <div class="post-hero__author"> <a href="/blog/author/andreea/" class="post-hero__author-image" aria-label="Andreea Udescu"> <img class="lazyload" data-src="/blog/content/images/2023/01/andreea--1-.png" alt="Andreea Udescu" src="/blog/assets/images/img-placeholder-square.jpg?v=1fb7cfaa77" fetchpriority="high" /> </a> </div> <div class="post-hero__author"> <a href="/blog/author/miruna/" class="post-hero__author-image" aria-label="Miruna Vocheci"> <img class="lazyload" data-src="/blog/content/images/2024/03/Copy-of-meme-2--2-.png" alt="Miruna Vocheci" src="/blog/assets/images/img-placeholder-square.jpg?v=1fb7cfaa77" fetchpriority="high" /> </a> </div> </div> <div class="post-hero__info"> <div class="post-hero__author-names"> <a href="/blog/author/andreea/">Andreea Udescu</a>, <a href="/blog/author/miruna/">Miruna Vocheci</a> </div> <time datetime="2024-04-05" class="post-hero__date"> Apr 5, 2024 </time> </div> </div> </div> </div> </div> <div class="d-none d-sm-block col-lg-2 toc-wrapper"> <div class="post-toc post-left-card"> <div class="post-toc__head js-toc-toggle"> <span class="title-span">Table of Contents</span> <div class="post-toc__icon js-toc-icon"><i class="icon "> <svg class="icon__svg"> <use xlink:href="/blog/assets/icons/feather-sprite.svg?v=1fb7cfaa77#chevron-right"></use> </svg> </i></div> </div> <div class="post-toc__content js-toc" style="overflow-y: auto;max-height: 550px"> </div> </div> </div> <div class="col-xs-12 col-lg-7"> <article class="post tag-tiktok-analytics tag-social-media-tools post-access-public has-sidebar has-toc"> <div class="post__content js-toc-content no-overflow"> <p>In the dynamic world of <a href="https://www.socialinsider.io/blog/social-media-marketing/">social media marketing</a>, TikTok stands out for its unique ability to engage a diverse audience. To maximize your <a href="https://www.socialinsider.io/blog/tiktok-marketing/">TikTok marketing</a> efforts, understanding and utilizing <a href="https://www.socialinsider.io/tiktok-analytics">TikTok analytics</a> is essential.</p><p>Offering insights into audience behavior, content performance, campaign success, and more, TikTok analytics tools can be a game-changer for marketers looking to improve their <a href="https://www.socialinsider.io/blog/social-media-strategy/">social media strategy</a>. </p><p>Therefore, we've put together a comprehensive list of TikTok analytics tools that can help you understand how to boost your TikTok game. Let's dive in!</p><highlight><h2 id="top10tiktokanalyticstoolstoimproveyouroverallperformance">Top 10 TikTok analytics tools to improve your overall performance</h2> </br> <p><a href="#1">What are TikTok analytics tools?</a><br> <a href="#2">Best 10 TikTok analytics tool</a></p> <ol> <li><a href="#socialinsider">Socialinsider</a></li> <li><a href="#popsters">Popsters</a></li> <li><a href="#pentos">Pentos</a></li> <li><a href="#exolyt">Exolyt</a></li> <li><a href="#tikbuddy">TikBuddy</a></li> <li><a href="#sociality">Sociality.io</a></li> <li><a href="#storyclash">StoryClash</a></li> <li><a href="#keyhole">Keyhole</a></li> <li><a href="shoplus">Shoplus</a></li> <li><a href="#native">TikTok Analytics Native</a></li> </ol> </highlight> </br><h2 id="whataretiktokanalyticstools">What are TikTok analytics tools?</h2> <a name="1"></a><p>TikTok analytics tools are third-party platforms or software designed to assist individuals and brands in analyzing and measuring the performance of their TikTok page. </p><p>These TikTok monitoring and reporting tools provide valuable insights into audience demographics and behavior, as well as content and advertising performance metrics. On a deeper level, they can also be used as <a href="https://www.socialinsider.io/blog/tiktok-trends/">TikTok trends</a> and hashtag trackers. </p><p>With these <a href="https://www.socialinsider.io/blog/social-media-insights/">social media insights</a>, you can make data-driven decisions and rapidly optimize your TikTok strategy.</p><h2 id="best10tiktokanalyticstools">Best 10 TikTok analytics tools</h2> <a name="2"></a><h2 id="1socialinsider">1. Socialinsider</h2> <a name="socialinsider"></a><p><a href="https://app.socialinsider.io/signup">Socialinsider</a> is one of the best TikTok analytics tools, offering premium features for measuring and reporting TikTok performance so that you can master the <a href="https://www.socialinsider.io/blog/tiktok-algorithm/">TikTok algorithm</a>. </p><p>Using this tool for TikTok analysis, you can get in-depth insights, optimize your short-form video strategy, tag and group posts by keywords or hashtags, understand why your <a href="https://www.socialinsider.io/blog/tiktok-virality-insights/">TikToks go viral</a>, and gain competitive <a href="https://www.socialinsider.io/blog/social-media-benchmarks/">social media benchmarks</a>.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/04/booking-tiktok-account-analytics.-webp.webp" class="kg-image" alt="Socialinsider Dashboard TikTok Analytics" loading="lazy" width="1260" height="699" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/04/booking-tiktok-account-analytics.-webp.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/booking-tiktok-account-analytics.-webp.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/04/booking-tiktok-account-analytics.-webp.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>One of the coolest thing about this TikTok data analytics tool is that you can quickly get historical post data for one year or even more, when choosing a custom period. This way, you can compare your KPIs to past data to find gaps in your content and seek new improvement tactics. </p><p>By leveraging Socialinsider’s TikTok analytics features you can:</p><ul><li>Get top TikTok metrics such as views, <a href="https://www.socialinsider.io/blog/engagement-rate/">engagement rate</a>, comments, likes, saves, shares, <a href="https://www.socialinsider.io/blog/how-to-calculate-follower-growth/">followers growth</a>, total video length, etc.</li><li>Identify the best-performing videos and <a href="https://www.socialinsider.io/blog/content-pillars-for-social-media/">content pillars</a></li><li>Understand how long it takes for a video to go viral</li><li>Get in-depth <a href="https://www.socialinsider.io/blog/tiktok-metrics/">TikTok metrics</a> for any business page or influencer/creator.</li><li>Access analytics on a post-level.</li><li>Track competitors' performance and content strategies.</li><li>Tag and group TikTok posts by keywords or trends.</li><li>Export social media data as PDF, PPT, CSV, or EXCEL. You can import your Socialinsider data to Looker (Google Data Studio) or PowerBI or get social media data via <a href="https://www.socialinsider.io/social-media-api">API</a>.</li></ul><p>Moreover, Socialinsider offers an easy-to-use customizable TikTok analytics dashboard, where you can choose the <a href="https://www.socialinsider.io/blog/social-media-metrics/">social media metrics</a> and the charts that are shown. So, no more crowded numbers.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/04/tik-tok-analytics.webp" class="kg-image" alt="TikTok analytics post Socialinsider Dashboard" loading="lazy" width="1260" height="874" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/04/tik-tok-analytics.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/tik-tok-analytics.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/04/tik-tok-analytics.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>Specially designed for busy marketers who want to check TikTok analytics in order to assess the effectiveness of their TikTok’s strategy and campaigns, Socialinsider can significantly streamline this process fast and efficiently. </p><p><strong>Pricing:</strong> Socialinsider's plans start from $99/month and a 14-day free trial. </p><div class="content-signup-cta-blue" text="contentSignup"></div> </br><h2 id="2popsters">2. Popsters</h2> <a name="popsters"></a><p>Popsters is a well-known TikTok data analytics tool that provides social media managers and influencers' communities with social activity insights.</p><p>With<a href="https://popsters.com/"> Popsters</a>, you can compare, get<a href="https://www.socialinsider.io/social-media-statistics/tiktok-statistics"> TikTok stats</a>, and measure the efficiency of your posts. Sort your posts by popularity, text length, engagement, date, or any other attribute to check what kind of content best resonates with your audience.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/04/popsters-analytics-tool.webp" class="kg-image" alt="Popsters TikTok analytics tool" loading="lazy" width="1260" height="737" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/04/popsters-analytics-tool.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/popsters-analytics-tool.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/04/popsters-analytics-tool.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>You can also look at the total data and the average efficiency of posts published at different times with different hashtags or attachments. This tool will give you an in-depth TikTok analysis to improve your overall page activity.</p><p><strong>Pricing</strong>: starts from $9.99 per month and there’s also a 7-days free trial.</p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">Understanding your TikTok KPIs will take you one step closer to <a href="https://www.socialinsider.io/blog/how-to-get-more-views-on-tiktok/">getting more views on TikTok</a> and increasing your <a href="https://www.socialinsider.io/blog/brand-awareness/">brand's awareness</a>, which is one of marketers' top <a href="https://www.socialinsider.io/blog/social-media-goals/">social media goals</a>. </div></div><h2 id="3pentos">3. Pentos</h2> <a name="pentos"></a><p><a href="https://pentos.co/">Pentos</a> is a TikTok monitoring analytics tool that prides itself on providing smarter ways to do TikTok marketing through its comprehensive features.</p><p>With this TikTok analytics tool, you can get insights on accounts, songs, videos, artists, and challenges, which is pretty cool, considering that you can monitor your campaigns based on many more features rather than just users or hashtags.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/04/pentos-analytics-tool.webp" class="kg-image" alt="Pentos TikTok analytics tool" loading="lazy" width="1260" height="734" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/04/pentos-analytics-tool.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/pentos-analytics-tool.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/04/pentos-analytics-tool.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>Tracking your results based on songs or videos is really helpful, considering that TikTok revolves around challenges.</p><p>You can also use Pentos for a TikTok trend analytics report and stay ahead of the curve, giving your strategy a cutting-edge advantage.</p><p><strong>Price</strong>: starts from $29 per month.</p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">Related content: <a href="https://www.socialinsider.io/blog/tiktok-hashtags/">Mastering TikTok Hashtags: Your Guide to Going Viral</a></div></div><h2 id="4exolyt">4. Exolyt</h2> <a name="exolyt"></a><p><a href="https://exolyt.com/en">Exolyt</a> is a TikTok analytics tool that provides insightful reports, easy access to the latest <a href="https://www.socialinsider.io/blog/social-media-trends/">social media trends</a>, and automatic monitoring of marketing campaigns.</p><p>With Exolyt, you’ll have access to plenty of data including TikTok account analytics where you can monitor likes, views, and over-time mentions and TikTok followers history.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/04/exolyt-analytics-tool.webp" class="kg-image" alt="Exloyt TikTok analytics tool" loading="lazy" width="1260" height="734" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/04/exolyt-analytics-tool.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/exolyt-analytics-tool.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/04/exolyt-analytics-tool.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>Moreover, with the Tiktok influencer analytics feature you can find new partenerships to grow your presence on the platform and monitor your influencer campaign.</p><p>Another cool feature is that you can group TikTok content by labeling it according to your needs. Later on, you can filter views and exports based on the label groups you have created.</p><p><strong>Price</strong>: starts from $49 per month for the influencer package with 7 days free trial.</p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">Discover how to get better at leveraging influencer marketing on TikTok with these 25 <a href="https://www.socialinsider.io/blog/tiktok-video-ideas/">TikTok ideas</a> for your business. </div></div><h2 id="5tikbuddy">5. TikBuddy</h2> <a name="tikbuddy"></a><p>This Tiktok analytics dashboard provides performance data, management, and other marketing solutions. Plus, a free browser extension that integrates directly into TikTok to help you run your account with ease.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/04/tikbuddy-analytics.webp" class="kg-image" alt="TikBuddy TikTok Analytics Tool" loading="lazy" width="1260" height="733" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/04/tikbuddy-analytics.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/tikbuddy-analytics.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/04/tikbuddy-analytics.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p><a href="https://tikbuddy.com/">TikBuddy</a> provides the following services:</p><ul><li>Industry insights - it’s a feature powered by business research and amplified by expert interviews and quick feedback by the <a href="https://www.socialinsider.io/blog/tiktok-vs-reels-vs-shorts/">report on short video</a> + vertical industry.</li><li>Analytics for TikTok & management - provides data tracking, <a href="https://www.socialinsider.io/blog/social-media-analysis/">social media analysis</a>, and account management for TikTok.</li><li><a href="https://www.socialinsider.io/blog/tiktok-influencer-marketing/">TikTok influencer marketing</a> - connect marketing to real business for brands by providing brands a pre-advise, ongoing track, and after feedback.</li></ul><p>Additionally, through the TikTok creator analytics feature, you can discover high-ranking global TikTok creators, based on category rank, growth fans rank, and growth rank.</p><p><strong>Price</strong>: starts from $69 per month.</p><p></p><h2 id="6socialityio">6. Sociality.io</h2> <a name="sociality"></a><p><a href="http://sociality.io/">Sociality.io</a> is a platform that offers analytics on TikTok for business and simplifies social media monitoring, engagement, and reporting.</p><p>Its most powerful features include content calendars, team collaboration, automation, analytics, <a href="https://www.socialinsider.io/blog/competitive-insights/">competitive insights</a>, plus a TikTok <a href="https://www.socialinsider.io/blog/social-listening-tools/">social listening tool</a> which monitor brand mentions.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/04/sociality.webp" class="kg-image" alt="Sociality.io TikTok Analytics tool" loading="lazy" width="1260" height="731" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/04/sociality.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/sociality.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/04/sociality.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>With this tool, you can get an essential TikTok data analysis with historical acces in order to see progress over time and identify your best-performing content.</p><p><br><strong>Price</strong>: starts at $83 /month, billed annually, with 14 days free trial. </p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">Recommended: <a href="https://www.socialinsider.io/blog/tiktok-competitor-analysis/">TikTok Competitor Analysis: How To Be One Step Ahead Of Everyone</a></div></div><h2 id="7storyclash">7. StoryClash</h2> <a name="storyclash"></a><p>Storyclash is a TikTok analytics platform that offers real-time data and <a href="https://www.socialinsider.io/blog/social-media-report/">social media reports</a> on influencer performance in order for marketers to discover the perfect influencers for your campaigns and optimize your strategy. </p><p>With this TikTok influencer analytics tool, you can track and benchmark competitor performance by analyzing their influencer campaigns and identifying successful tactics and emerging trends.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/04/storyclash.webp" class="kg-image" alt="StoryClash TikTok analytics tool" loading="lazy" width="1260" height="737" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/04/storyclash.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/storyclash.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/04/storyclash.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>Moreover, you can measure the <a href="https://www.socialinsider.io/blog/social-media-roi/">social media ROI</a> and the collaborator's influencer posts performance metrics to assess the effectiveness of your marketing efforts. </p><p><strong>Pricing: </strong>The plans start from 899$/month.</p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">You might also like: <a href="https://www.socialinsider.io/blog/how-to-increase-tiktok-followers/">11 Strategies On How to Get More Followers on TikTok </a></div></div><h2 id="8keyhole">8. Keyhole</h2> <a name="keyhole"></a><p>Keyhole is an integrated TikTok analytics tool that lets you analyze multiple profiles, brand mentions, campaigns, and influencers. </p><p>With this tool offer TikTok hashtag analytics and keywords insights that helps you find any real-time conversation about your brand and measure your social impact.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/04/keyhole-tiktok-analytics-tool.webp" class="kg-image" alt="Keyhole TikTok analytics tool" loading="lazy" width="1260" height="731" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/04/keyhole-tiktok-analytics-tool.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/keyhole-tiktok-analytics-tool.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/04/keyhole-tiktok-analytics-tool.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>Keyhole’s include TikTok <a href="https://www.socialinsider.io/blog/social-listening/">social listening</a> from where you can get insights into your audience and what they want to see from you.</p><p><strong>Pricing:</strong> The plans start from $89/ month with 7 days free trial. </p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">Continue reading: <a href="https://www.socialinsider.io/blog/tiktok-seo/">A Detailed Guide On TikTok SEO: How To Grow Your Audience and Expand Your Reach On TikTok</a></div></div><h2 id="9shoplus">9. Shoplus</h2> <a name="shoplus"></a><p>Shoplus is a TikTok business analytics tool for gaining insights into products, trending videos, audio, and influencers. </p><p>This tool helps enhance your Tiktok market research by identifying content types, sales metrics, trends, top product categories, and shops. So, if you are a seller brand, you might find this useful. </p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/04/shoplus-tiktok-analytics.webp" class="kg-image" alt="Shoplus TikTok Analytics Tool" loading="lazy" width="1260" height="728" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/04/shoplus-tiktok-analytics.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/shoplus-tiktok-analytics.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/04/shoplus-tiktok-analytics.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>Also, with Shoplus, you can track TikTok songs and discover what is better engaging with your audience or the most popular TikTok songs of the week.</p><p><strong>Pricing:</strong> Plans start from 49 €/per month.</p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">You might also like: <a href="https://www.socialinsider.io/blog/tiktok-tips/">10 TikTok Tips For Creating Better Content: Insights From Brands and Creators</a></div></div><h2 id="10tiktokanalyticsnative">10. TikTok Analytics Native</h2> <a name="native"></a><p>TikTok has a built-in analytics tool that provides basic data about followers' demographic activity and content performance. TikTok Analytics is available both on the mobile app and on the desktop web. </p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/04/tiktok-analytics-tool-1.webp" class="kg-image" alt="TikTok Native Analytics Tool" loading="lazy" width="2000" height="1175" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/04/tiktok-analytics-tool-1.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/tiktok-analytics-tool-1.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/04/tiktok-analytics-tool-1.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/04/tiktok-analytics-tool-1.webp 2400w" sizes="(min-width: 720px) 720px"></figure><p>This is a TikTok analytics tool free to use with historical data for a maximum of 60 custom days and offers metrics such as: </p><ul><li>profile views</li><li>video views</li><li>impressions</li><li>likes</li><li>shares</li></ul><p>If you are not ready to invest in a third-party analytics tool, the native TikTok Analytics is an easy option to monitor your videos and fill the gaps in your marketing strategy. </p><p>You can export the data as XLSX and CSV.</p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">Continue reading: <a href="https://www.socialinsider.io/blog/tiktok-engagement-rate-calculator/">TikTok Engagement Rate Calculator & 10 Tips to Increase Engagement</a></div></div><h2 id="finalthoughtsontiktokanalyticstools">Final thoughts on TikTok analytics tools</h2> <p>Since TikTok has already stolen the social media spotlight and is not planning on going anywhere, optimizing your marketing strategy is a must, just as it is for any other channel. </p><p>Incorporating <a href="https://www.socialinsider.io/social-media-analytics">social media analytics</a> into your approach is essential for understanding and maximizing your performance across platforms. A TikTok analytics tool can provide valuable insights on how your profile and campaigns are performing and help you improve your overall strategy.</p><p>Here’s a quick recap of the best TikTok analytics tools we've mentioned:</p><ol><li>Socialinsider</li><li>Popsters</li><li>Pentos</li><li>Exolyt</li><li>TikBuddy</li><li>Sociality.io</li><li>StoryClash</li><li>Keyhole</li><li>Shoplus</li><li>TikTok Analytics Native</li></ol><p>I hope this list eased your decision process, now it’s up to you to choose the perfect TikTok analytics tool that best suits your needs.</p> <div class="signup-cards signup-analytics col-12 d-flex align-items-stretch justify-content-start"> <div class="content-signup-icon d-flex align-items-center justify-content-center col-xs-4"> <figure class="options"> <picture> <img srcset="/blog/assets/images/cta_img.svg?v=1fb7cfaa77 " src="/blog/assets/images/cta_img.svg?v=1fb7cfaa77" class="img-fluid ls-is-cached lazyloaded" alt="Analyse social media performance" style="margin: 0; box-shadow: none " /> </picture> </figure> </div> <div class="content-signup-text d-flex flex-column justify-content-between col-xs-8 col-md-6"> <h3 class="head-content-signup-card">Analyze your social media performance and benchmark competitors!</h3> <button class="button-content-signup-card" onclick="parent.open('https://app.socialinsider.io/signup?utc_source=LinkedIn%20Benchmarks%20-%20Engagement%20and%20Content%20%7C%20Socialinsider&utc_campaign=content&utc_medium=blog'); _trackIntercom('start_14_free_trial','blog_inline')"> <span> Free 14-day trial</span> </button> </div> </div> </article> <div id="about-author" style="text-align: center; background-color: #fafafa;"> <div class="author-image" style="border: none;"> <img style="max-width: 120%; box-shadow: none;" src="/blog/content/images/size/w300/2023/01/andreea--1-.png" loading="lazy" alt="Andreea Udescu"> </div> <div class="author-info"> <h4 class="author-name align-center"><a href="/blog/author/andreea/">Andreea Udescu</a></a></h4> <p class="author-bio">Content writer with 7 years of experience in digital marketing. When I’m not writing, I like to go on coffee dates with friends, dabble in poetry and fill my house with flowers. </p> <div class="author-meta align-center"> <a href="https://www.linkedin.com/in/andreea-udescu-432591152/" target="_blank"> <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none"> <path d="M57.8 29C57.8 44.9058 44.9058 57.8 29 57.8C13.0942 57.8 0.2 44.9058 0.2 29C0.2 13.0942 13.0942 0.2 29 0.2C44.9058 0.2 57.8 13.0942 57.8 29Z" fill="transparent" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline"></path> <path d="M23.1672 19C21.9696 19 21.0002 19.9711 21 21.166C21 22.3621 21.9694 23.333 23.1674 23.333C24.3621 23.333 25.3328 22.3621 25.3328 21.166C25.3328 19.9709 24.3619 19 23.1672 19Z" fill="#0F0C17" class="inside"></path> <path d="M25.035 24.9766H21.298V37H25.035V24.9766Z" fill="#0F0C17" class="inside"></path> <path d="M34.5484 24.6777C32.7306 24.6777 31.5117 25.6743 31.0128 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