CINXE.COM
Visitor Acquisition | Search Engine Marketing | Online Business Optimization Platform by Omniture
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//en" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xml:lang="en" lang="en"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("http://web.archive.org/web"); __wm.wombat("http://www.omniture.com/en/products/visitor_acquisition","20090701093252","http://web.archive.org/","web","/_static/", "1246440772"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" /> <!-- End Wayback Rewrite JS Include --> <title>Visitor Acquisition | Search Engine Marketing | Online Business Optimization Platform by Omniture</title> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8"/> <meta name="description" content="Search Marketing Tools: Search Center and Web Site Analytics - Web Analytics and Online Business Optimization by Omniture."/> <meta name="keywords" content="search marketing products, search marketing solutions, search marketing tools, search marketing services online business optimization services, omniture, search center"/> <meta name="category" content="Product"/> <meta name="verticals" content=""/> <meta name="personas" content="Search Marketer"/> <meta name="tags" content="search engine marketing, SEM, search marketing products, search marketing solutions, search marketing tools, search marketing services online business, Omniture SearchCenter"/> <meta name="verify-v1" content="T5wn84R+6GRfeeLpvX8NHaowkKpDXFwYZmkEBhkD9V4="/> <link rel="alternate" type="application/rss+xml" title="Insight. Action. Uplift. The Omniture Blog." href="http://web.archive.org/web/20090701093252/http://feeds.feedburner.com/omniture/blogs/all"/> <link rel="shortcut icon" href="http://web.archive.org/web/20090701093252im_/http://assets.omniture.com/global/images/general/favicon.ico"/> <link rel="stylesheet" type="text/css" media="screen" href="http://web.archive.org/web/20090701093252cs_/http://style.omniture.com/stylesheet.css?lang=en§ion=products&ignore_skin=0"/> <!-- aggregrated js --> <script language="javascript" type="text/javascript" src="http://web.archive.org/web/20090701093252js_/http://scripts.omniture.com/javascript.js"></script> </head> <body id="products" class=" en products visitor_acquisition "> <!-- Test&Target Presets --> <script language="javascript" type="text/javascript" src="http://web.archive.org/web/20090701093252js_/http://scripts.omniture.com/global/scripts/targeting/dyn_prop.php"></script> <!-- MAIN CONTENT --> <!-- WRAPPER START --> <div id="wrapper"> <div id="header"> <a id="logo" href="/web/20090701093252/http://www.omniture.com/en/" alt="Omniture - A leader in Online Business Optimization"></a> <ul id="nav_L1"> <li id="nav_L1_0"> <a class="main" href="/web/20090701093252/http://www.omniture.com/en/products/online_business_optimization" title="Products">Products</a> <ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/online_business_optimization" title="Online Business Optimization">Online Business Optimization</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/online_marketing_suite" title="Online Marketing Suite">Online Marketing Suite</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/visitor_acquisition" title="Visitor Acquisition" class="daddy">Visitor Acquisition</a> <ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/visitor_acquisition/searchcenter" title="SearchCenter">SearchCenter</a></li> </ul></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/conversion" title="Conversion" class="daddy">Conversion</a> <ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/conversion/merchandising" title="Merchandising">Merchandising</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/conversion/publish" title="Publish">Publish</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/conversion/recommendations" title="Recommendations">Recommendations</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/conversion/survey" title="Survey">Survey</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/conversion/sitesearch" title="SiteSearch">SiteSearch</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/conversion/testandtarget" title="Test&Target">Test&Target;</a></li> </ul></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/online_analytics" title="Online Analytics" class="daddy">Online Analytics</a> <ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/online_analytics/sitecatalyst" title="SiteCatalyst">SiteCatalyst</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/online_analytics/discover" title="Discover">Discover</a></li> </ul></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/multichannel_analytics" title="Multi-Channel Analytics" class="daddy">Multi-Channel Analytics</a> <ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/multichannel_analytics/discover_onpremise" title="Discover OnPremise">Discover OnPremise</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/multichannel_analytics/discover_onpremise_retail" title="Discover OnPremise for Retail">Discover OnPremise for Retail</a></li> </ul></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/open_business_analytics_platform" title="Open Business Analytics Platform" class="daddy">Open Business Analytics Platform</a> <ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/marketing_integration/genesis" title="Genesis">Genesis</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/marketing_integration/genesis/applications" title="Genesis Applications">Genesis Applications</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/marketing_integration/closed_loop_marketing" title="Closed Loop Marketing">Closed Loop Marketing</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/open_business_analytics_platform/datawarehouse" title="Omniture DataWarehouse">Omniture DataWarehouse</a></li> </ul></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/tours" title="Product Tours">Product Tours</a></li> </ul> </li> <li id="nav_L1_1"> <a class="main" href="/web/20090701093252/http://www.omniture.com/en/services" title="Services">Services</a> <ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/services/consulting" title="Omniture Consulting">Omniture Consulting</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/services/es" title="Engineering Services Group">Engineering Services Group</a></li> </ul> </li> <li id="nav_L1_2"> <a class="main" href="/web/20090701093252/http://www.omniture.com/en/resources" title="Resources">Resources</a> <ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/resources/guides" title="Guides">Guides</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/resources/webinars" title="Webinars">Webinars</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/resources/case_studies" title="Success Stories">Success Stories</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/resources/testimonials" title="Testimonials">Testimonials</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/resources/usergroups" title="User Groups">User Groups</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/resources/articles" title="Articles">Articles</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/resources/developer" title="Developer Connection">Developer Connection</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/resources/events" title="Events">Events</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/resources/blogs" title="Blogs">Blogs</a></li> </ul> </li> <li id="nav_L1_3"> <a class="main" href="/web/20090701093252/http://www.omniture.com/en/education" title="Education">Education</a> <ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/education/online" title="Web-based Training">Web-based Training</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/education/onsite" title="Onsite Training" class="daddy">Onsite Training</a> <ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/education/register/custom" title="Register">Register</a></li> </ul></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/education/courses" title="Course Information" class="daddy">Course Information</a> <ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/education/courses/ocss" title="Supporting Omniture">Supporting Omniture</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/education/courses/sbu" title="SiteCatalyst User">SiteCatalyst User</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/education/courses/sau" title="SiteCatalyst User (Adv)">SiteCatalyst User (Adv)</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/education/courses/asi" title="Implementation">Implementation</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/education/courses/searchcenter" title="SearchCenter User">SearchCenter User</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/education/courses/discover" title="Discover User Training">Discover User Training</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/education/courses/dop_admin" title="Discover OnPremise Admin">Discover OnPremise Admin</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/education/courses/dop_analyst" title="Discover OnPremise Analyst">Discover OnPremise Analyst</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/education/courses/dop_architect" title="Discover OnPremise Architect">Discover OnPremise Architect</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/education/courses/testandtarget" title="Test&Target Training">Test&Target; Training</a></li> </ul></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/education/certification" title="Certification Program" class="daddy">Certification Program</a> <ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/education/certification/news" title="News and Information">News and Information</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/education/certification/policies" title="Policies and Support">Policies and Support</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/education/certification/faq" title="FAQ">FAQ</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/education/certification/datasheet" title="Datasheet">Datasheet</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/education/certification/ocsd" title="Program: Implementation">Program: Implementation</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/education/certification/ocsp" title="Program: Sales">Program: Sales</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/education/certification/ocss" title="Program: Support">Program: Support</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/education/certification/ocps" title="Program: SiteCatalyst">Program: SiteCatalyst</a></li> </ul></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/education/regional" title="Regional Training">Regional Training</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/education/academic_initiative" title="Academic Initiative">Academic Initiative</a></li> </ul> </li> <li id="nav_L1_4"> <a class="main" href="/web/20090701093252/http://www.omniture.com/en/partners" title="Partners">Partners</a> <ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/partners/showcase" title="Partner Showcase">Partner Showcase</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/partners/portal" title="Partner Portal">Partner Portal</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/partners/apply" title="Become a Partner">Become a Partner</a></li> </ul> </li> <li id="nav_L1_5"> <a class="main" href="/web/20090701093252/http://www.omniture.com/en/company" title="Company">Company</a> <ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/company/management" title="Management Team">Management Team</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/company/directors" title="Board of Directors">Board of Directors</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/investors" title="Investor Relations">Investor Relations</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/company/press_room" title="Press Room" class="daddy">Press Room</a> <ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/company/press_room/press_releases" title="Press Releases">Press Releases</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/company/press_room/news" title="News">News</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/company/press_room/awards" title="Awards">Awards</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/company/press_room/press_kit" title="Press Kit">Press Kit</a></li> </ul></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/company/customers" title="Customer Showcase">Customer Showcase</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/company/analyst_insight" title="Analyst Insight">Analyst Insight</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/company/acquisitions" title="Acquisitions" class="daddy">Acquisitions</a> <ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/company/acquisitions/offermatica" title="Offermatica">Offermatica</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/company/acquisitions/instadia" title="Instadia" class="daddy">Instadia</a> <ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/company/acquisitions/instadia/faq" title="Migration FAQ">Migration FAQ</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/company/acquisitions/instadia/press" title="Announcement">Announcement</a></li> </ul></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/company/acquisitions/touchclarity" title="TouchClarity" class="daddy">TouchClarity</a> <ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/company/acquisitions/touchclarity/press" title="Announcement">Announcement</a></li> </ul></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/company/acquisitions/visualsciences" title="Visual Sciences" class="daddy">Visual Sciences</a> <ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/company/acquisitions/visualsciences/productdirection" title="Product Direction">Product Direction</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/company/acquisitions/visualsciences/faq" title="FAQ">FAQ</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/company/acquisitions/visualsciences/migration" title="HBX Migration Customers">HBX Migration Customers</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/company/acquisitions/visualsciences/support" title="Support">Support</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/company/acquisitions/visualsciences/privacy" title="Privacy Center" class="daddy">Privacy Center</a> <ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/company/acquisitions/visualsciences/privacy/policy" title="Privacy Statement">Privacy Statement</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/company/acquisitions/visualsciences/privacy/terms" title="Terms of Use">Terms of Use</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/company/acquisitions/visualsciences/privacy/resources" title="Additional Resources">Additional Resources</a></li> </ul></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/company/acquisitions/visualsciences/announcement" title="Announcement">Announcement</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/company/acquisitions/visualsciences/login" title="Login">Login</a></li> </ul></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/company/acquisitions/mercado" title="Mercado">Mercado</a></li> </ul></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/privacy" title="Privacy Center" class="daddy">Privacy Center</a> <ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/privacy/policy" title="Privacy Policy">Privacy Policy</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/privacy/product" title="Products and Services Privacy Statement">Products and Services Privacy Statement</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/privacy/2o7" title="2o7.net Explained">2o7.net Explained</a></li> </ul></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/careers" title="Careers" class="daddy">Careers</a> <ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/careers/open_positions" title="Open Positions">Open Positions</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/careers/benefits" title="Benefits">Benefits</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/careers/culture" title="Culture">Culture</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/careers/living" title="Living in Utah">Living in Utah</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/careers/recruiting" title="Recruiting">Recruiting</a></li> </ul></li> </ul> </li> <li id="nav_L1_6"> <a class="main" href="/web/20090701093252/http://www.omniture.com/en/contact" title="Contact">Contact</a> <ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/contact/support" title="Client Care">Client Care</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/contact/sales" title="Sales">Sales</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/contact/publicrelations" title="Public Relations">Public Relations</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/contact/feedback" title="Feedback">Feedback</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/contact/offices" title="Office Locations">Office Locations</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/contact/email" title="General Inquiry">General Inquiry</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/en/contact/company" title="Company Information">Company Information</a></li> </ul> </li> </ul> <div id="izone_652"><div id="sitesearch" style=""> <form name="searchform" action="http://web.archive.org/web/20090701093252/http://search.omniture.com/" method="get"> <input type="image" class="button" src="http://web.archive.org/web/20090701093252im_/http://www.omniture.com/assets/global/images/buttons/btn_search_arrow.gif" name=""/> <input type="text" class="text" name="q" id="q" value="" autocomplete="off" tabindex="1"/> <div id="autocomplete"></div> <input type="hidden" value="en" name="lang"> </form> </div></div> </div> <div id="login"> <div id="izone_289"><a id="logininto" href="http://web.archive.org/web/20090701093252/http://my.omniture.com/" title="Click here to login to Omniture applications">Click here to login to Omniture applications</a> <!-- <a id="logininto" onclick="javascript: Effect.Combo('loginmenu', {duration: 0.2}); Effect.CloseIfOpen('internationalmenu', {duration: 0.1})" title="Click here to login to Omniture applications">Click here to login to Omniture applications</a> <div id="loginmenu" style="display: none"> <ul> <li><a href="http://my.omniture.com">Omniture SiteCatalyst</a></li> <li><a href="http://my.omniture.com">Omniture Discover</a></li> <li><a href="http://my.omniture.com">Omniture SearchCenter</a></li> <li><a href="http://my.omniture.com">Omniture Targeting</a></li> <li><a href="http://admin.offermatica.com">Omniture Testing</a></li> <li><a href="http://omniture.com/en/company/acquisitions/visualsciences/login">Omniture SiteCatalyst HBX</a></li> <li><a href="http://omniture.com/en/company/acquisitions/visualsciences/login">Omniture SiteSearch</a></li> <li><a href="http://omniture.com/en/company/acquisitions/visualsciences/login">Omniture Publish</a></li> </ul> <a href="http://my.omniture.com" id="loginmenu_sitecatalyst" class="loginmenu_item"></a> <a href="http://my.omniture.com" id="loginmenu_searchcenter" class="loginmenu_item"></a> <a href="http://my.omniture.com" id="loginmenu_discover" class="loginmenu_item"></a> <a href="http://my.omniture.com" id="loginmenu_testtarget" class="loginmenu_item"></a> </div> --> <a id="international" onclick="javascript: Effect.Combo('internationalmenu', {duration: 0.2}); Effect.CloseIfOpen('loginmenu', {duration: 0.1})" title="Click here to select your language preference">Click here to select your language preference</a> <div id="internationalmenu" style="display: none" "> <ul> <li class=" selected"><a href="/web/20090701093252/http://www.omniture.com/en">English</a></li> <li class=""><a href="/web/20090701093252/http://www.omniture.com/de">Deutsch</a></li> <li class=""><a href="/web/20090701093252/http://www.omniture.com/es">Español</a></li> <li class=""><a href="/web/20090701093252/http://www.omniture.com/fr">Français</a></li> <li class=""><a href="/web/20090701093252/http://www.omniture.com/zh">简体中文</a></li> <li class=""><a href="/web/20090701093252/http://www.omniture.com/zh_tw">繁體中文</a></li> <li class=""><a href="/web/20090701093252/http://www.omniture.com/jp">日本語</a></li> <li class=""><a href="/web/20090701093252/http://www.omniture.com/ko">한국어</a></li> </ul> </div> <a id="slogan" href="/web/20090701093252/http://www.omniture.com/en/products" title="Click here to learn more about Online Business Optimization">Click here to learn more about Online Business Optimization</a></div> </div> <div id="container"> <div id="middle"> <div id="col_right"> <div class="feature"> <img src="http://web.archive.org/web/20090701093252im_/http://assets.omniture.com/en/images/sections/products/001699.categoryheader_visitoracquisition.jpg"> </div> <div class="sidebar"> <div id="izone_690"><div class="first"> <div class="mboxDefault"> <div class="sidebar_block requestlivedemo"> <h4>Contact Us</h4> <ul> <li><a href="/web/20090701093252/http://www.omniture.com/contact"><img style="margin: 4px 0" width="106" height="14" src="/web/20090701093252im_/http://www.omniture.com/img/sales_phone_number.gif"/></a></li> <li><a href="/web/20090701093252/http://www.omniture.com/contact/request">Schedule meeting</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/contact/email">Send feedback</a></li> </ul> </div> </div> <script language="javascript" type="text/javascript"> mboxCreate('sidebar_global_phone'); </script> </div></div> <div id="izone_447"><div class="first"> <div class="sidebar_block bestpracticeguides"> <h4>Best Practice Guides</h4> <ul> <li><a href="/web/20090701093252/http://www.omniture.com/offer/102?s_osc=14542">7 Advanced Steps to Search Engine Marketing</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/offer/284?s_osc=14542/">Search Engine Marketing: Maximizing Profit with Web Analytics</a></li> </ul> </div> <div class="sidebar_block casestudies"> <h4>Success Stories</h4> <ul> <li><a href="/web/20090701093252/http://www.omniture.com/offer/110?s_osc=14542">Jet Blue</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/offer/112?s_osc=14542">LifeMed Media</a></li> <li><a href="/web/20090701093252/http://www.omniture.com/offer/113?s_osc=14542">Notrefamille.com</a></li> </ul> </div> <div class="sidebar_block viewwebinar"> <h4>On-demand Webinars</h4> <ul> <li><a href="/web/20090701093252/http://www.omniture.com/offer/11?s_osc=14542" target="_blank">7 Advanced Steps to Effective Search Marketing</a></li> </ul> </div> </div></div> </div> <div class="copy"> <h1 class="top">VISITOR ACQUISITION</h1> <h2>Search Marketer</h2> <p>Search marketers spend billions each year to acquire new customers across an expanding group of channels—search, display, email, mobile, video—yet lack a systematic way to determine how to optimize their investment in visitor acquisition. Omniture SearchCenter empowers marketers to optimize SEO and SEM acquisition strategies that maximize the return on online ad spend.</p> <ul> <li>Enable experimentation on the site with A/B and multi-variate testing</li> <li>Increase search marketing lift with advanced automated bid rules</li> <li>Reduce customer acquisition costs by optimizing ad spend allocation</li> <li>Increase cross- channel lift by measuring SEO and paid campaigns</li> <li>Apply lessons learned from bidding for search keywords to other channels</li> </ul> <h3>The Omniture Online Marketing Suite™ includes:</h3> <ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/visitor_acquisition/searchcenter">SearchCenter®</a></li> </ul> </div> </div> <div id="col_left"> <!-- SIDE NAVIGATION --> <div id="leftNav"> <a class="section_name" href="/web/20090701093252/http://www.omniture.com/en/products/online_business_optimization" title="Products">Products</a> <div class="top"> </div> <ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/online_business_optimization" title="Online Business Optimization">Online Business Optimization</a> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/online_marketing_suite" title="Online Marketing Suite">Online Marketing Suite</a> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/visitor_acquisition" title="Visitor Acquisition" class="selected">Visitor Acquisition</a> <ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/visitor_acquisition/searchcenter" title="SearchCenter">SearchCenter</a> </ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/conversion" title="Conversion">Conversion</a> <ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/conversion/merchandising" title="Merchandising">Merchandising</a> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/conversion/publish" title="Publish">Publish</a> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/conversion/recommendations" title="Recommendations">Recommendations</a> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/conversion/survey" title="Survey">Survey</a> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/conversion/sitesearch" title="SiteSearch">SiteSearch</a> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/conversion/testandtarget" title="Test&Target">Test&Target;</a> </ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/online_analytics" title="Online Analytics">Online Analytics</a> <ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/online_analytics/sitecatalyst" title="SiteCatalyst">SiteCatalyst</a> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/online_analytics/discover" title="Discover">Discover</a> </ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/multichannel_analytics" title="Multi-Channel Analytics">Multi-Channel Analytics</a> <ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/multichannel_analytics/discover_onpremise" title="Discover OnPremise">Discover OnPremise</a> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/multichannel_analytics/discover_onpremise_retail" title="Discover OnPremise for Retail">Discover OnPremise for Retail</a> </ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/open_business_analytics_platform" title="Open Business Analytics Platform">Open Business Analytics Platform</a> <ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/marketing_integration/genesis" title="Genesis">Genesis</a> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/marketing_integration/genesis/applications" title="Genesis Applications">Genesis Applications</a> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/marketing_integration/closed_loop_marketing" title="Closed Loop Marketing">Closed Loop Marketing</a> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/open_business_analytics_platform/datawarehouse" title="Omniture DataWarehouse">Omniture DataWarehouse</a> </ul> <li><a href="/web/20090701093252/http://www.omniture.com/en/products/tours" title="Product Tours">Product Tours</a> </ul> <div class="bottom"> </div> </div> </div> <div id="bottom"></div> </div> </div> <div id="container_bottom"></div> <!-- End Main Content --> <!-- Start footer Content --> <div id="footer"> <div id="copyright"> Copyright 1996-2009. Omniture, Inc. All rights reserved.<span class="delimiter">|</span><a href="/web/20090701093252/http://www.omniture.com/privacy">Privacy Center</a> <br>Omniture® is a registered trademark of Omniture, Inc. in the United States, Japan, and the European Community.<br/> Omniture products and services are licensed under the following Netratings patents: <br/> 5,675,510, 5,796,952, 6,115,680, 6,108,637, 6,138,155, 6,643,696, and 6,763,386 </div> </div> <!-- End footer Content --> </div> <!-- WRAPPER END --> <!-- END MAIN CONTENT --> <!-- SITECATALYST CODE --> <!-- TNT FOOTER --> <div class="mboxDefault"></div> <!-- TNT FOOTER END --> <script language="javascript" type="text/javascript"> <!-- /* Copyright 1997-2009 Omniture, Inc. */ // ELQ GUID if(!s.c_r('elqCustomerGUID')) { d=new Date; d.setTime(d.getTime()+(365*24*60*60*1000)); s.c_w('elqCustomerGUID',GetElqCustomerGUID(),d); } /* PAGE SPECIFIC */ s.pageName='Search Marketing'; s.channel='Products'; s.prop6='English'; /*TNT FOOTER CONTINUED */ if(typeof mboxCreate == 'function') { var epi_offer_name; var epi_offer_product; var epi_offer_centricity; if(s.pageName==undefined) s.pageName=window.location; mboxCreate('global_page_vars','pageinfo_name='+s.pageName,'pageinfo_section='+s.channel,'pageinfo_url='+window.location,'pageinfo_offer_name='+epi_offer_name,'pageinfo_offer_product='+epi_offer_product,'pageinfo_offer_centricity='+epi_offer_centricity); } /*TNT FOOTER END AGAIN */ mboxLoadSCPlugin(s); /************* DO NOT ALTER ANYTHING BELOW THIS LINE ! **************/ var s_code=s.t();if(s_code)document.write(s_code) //--> </script> <!-- POWER INC INCLUDE --> <!-- banner_track, isol, eloqua --> <script language="javascript" type="text/javascript" src="http://web.archive.org/web/20090701093252js_/http://scripts.omniture.com/javascript-footer.js"></script> <!-- END SITECATALYST CODE --> </body> </html> <!-- en/products/visitor_acquisition cached on 1 July 2009 at 02:32:52 PDT (536a2ff6ec435f298c16509d8c6df0be) --> <!-- FILE ARCHIVED ON 09:32:52 Jul 01, 2009 AND RETRIEVED FROM THE INTERNET ARCHIVE ON 17:19:08 Nov 26, 2024. JAVASCRIPT APPENDED BY WAYBACK MACHINE, COPYRIGHT INTERNET ARCHIVE. ALL OTHER CONTENT MAY ALSO BE PROTECTED BY COPYRIGHT (17 U.S.C. SECTION 108(a)(3)). --> <!-- playback timings (ms): captures_list: 1.359 exclusion.robots: 0.038 exclusion.robots.policy: 0.028 esindex: 0.011 cdx.remote: 12.461 LoadShardBlock: 143.014 (3) PetaboxLoader3.datanode: 98.475 (4) PetaboxLoader3.resolve: 133.557 (2) load_resource: 119.058 -->