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class="top">Best Practice Guides</h1> <h2>Featured</h2> <table id="offer_library" class="data data_wrapped"><tr class="highlight"><td><a href="/web/20090701100041/http://www.omniture.com/offer/397" target="_blank"><img style="float: right" src="/web/20090701100041im_/http://www.omniture.com/assets/global/images/logos/partners/logo_forrester.gif"/></a> <a class="title" href="/web/20090701100041/http://www.omniture.com/offer/397" target="_blank">The Interactive Marketing Metrics You Need</a><a id="link_397" onclick="javascript:Effect.Combo_details('397', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_397" class="details_text" style="background-image: url('/web/20090701100041im_/http://www.omniture.com/assets/global/images/sections/resources/08_rebecca_jennings_portrait.jpg'); display: none"><p><strong>Authors</strong><br/>Rebecca Jennings, Analyst, Forrester</p><p><strong>Summary</strong><br/>In a recent Forrester report, Rebecca Jennings noted that with interactive marketing forecast to grow 32% in the US and 17% in Europe, the reliance of marketers on these channels becomes increasingly obvious. But with increased spend comes increased expectations; tracking results through basic measures such as click-throughs won’t be sufficient.</p><p><strong>Duration</strong><br/>0 minutes</p></div></td></tr><tr><td><a href="/web/20090701100041/http://www.omniture.com/offer/376" target="_blank"><img style="float: right" src="/web/20090701100041im_/http://www.omniture.com/assets/global/images/logos/partners/logo_forrester.gif"/></a> <a class="title" href="/web/20090701100041/http://www.omniture.com/offer/376" target="_blank">Forrester: Small Web Site Investments That Pay Off</a><a id="link_376" onclick="javascript:Effect.Combo_details('376', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_376" class="details_text" style="background-image: url('/web/20090701100041im_/http://www.omniture.com/assets/global/images/sections/resources/mug_asage.gif'); display: none"><p><strong>Authors</strong><br/>Adele Sage, Analyst, Forrester</p><p><strong>Summary</strong><br/>With an average tenure of barely two years, CMOs are under a lot of pressure to show results quickly. Many marketers want to know which Web projects can give them a big bang for their buck and provide fast results. Luckily, some small Web site projects can yield quick ROI.</p><p><strong>Duration</strong><br/>0 minutes</p></div></td></tr><tr class="highlight"><td><a href="/web/20090701100041/http://www.omniture.com/offer/365" target="_blank"><img style="float: right" src="/web/20090701100041im_/http://www.omniture.com/assets/global/images/logos/partners/logo_omniture.gif"/></a> <a class="title" href="/web/20090701100041/http://www.omniture.com/offer/365" target="_blank">Overcoming Random Relevance: Using 1:1 Behavioral Targeting to Serve the Right Content</a><a id="link_365" onclick="javascript:Effect.Combo_details('365', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_365" class="details_text" style="background-image: url('/web/20090701100041im_/http://www.omniture.com/assets/global/images/sections/resources/mug_brent.gif'); display: none"><p><strong>Authors</strong><br/>Brent Hieggelke, Vice President of Strategic Marketing, Omniture</p><p><strong>Summary</strong><br/>Join our Omniture experts as they discuss the basics of behavioral targeting, how to engage more customers and how to measure the uplift. See real world case studies of how companies have increased revenue and conversion.</p><p><strong>Duration</strong><br/>0 minutes</p></div></td></tr><tr><td><a href="/web/20090701100041/http://www.omniture.com/offer/325" target="_blank"><img style="float: right" src="/web/20090701100041im_/http://www.omniture.com/assets/global/images/logos/partners/logo_omniture.gif"/></a> <a class="title" href="/web/20090701100041/http://www.omniture.com/offer/325" target="_blank">Ten Targeting Questions to Ask Your Best Marketers</a><a id="link_325" onclick="javascript:Effect.Combo_details('325', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_325" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>If you are like most online marketers, many of your campaigns are less relevant and engaging than you had envisioned. With that in mind, Omniture has put together 10 simple tips that marketers can implement to dramatically impact relevance.</p></div></td></tr><tr class="highlight"><td><a href="/web/20090701100041/http://www.omniture.com/offer/453" target="_blank"><img style="float: right" src="/web/20090701100041im_/http://www.omniture.com/assets/global/images/logos/partners/logo_marketingsherpa.gif"/></a> <a class="title" href="/web/20090701100041/http://www.omniture.com/offer/453" target="_blank">Search Marketing Research Bundle: A Reference Library to Build & Refine Your SEM Business Plan</a><a id="link_453" onclick="javascript:Effect.Combo_details('453', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_453" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>2009 will be the year many marketers are asked to do more with less. If you are in the position of deciding which tactics to focus on, this research bundle will help you understand what is working and where you should focus.</p></div></td></tr></table> <h2>Library</h2> <div class="pagination pagination_options"> <a class="next" href="/web/20090701100041/http://www.omniture.com/en/resources/guides~20">next</a> <span class="page">1</span> <a class="page" href="/web/20090701100041/http://www.omniture.com/en/resources/guides~20">2</a> </div><table id="offer_library" class="data"><tr><th><span style="width: 100px; float: right">featuring</span>title</th></tr><tr class="highlight"><td><a href="/web/20090701100041/http://www.omniture.com/offer/352" target="_blank"><img style="float: right" src="/web/20090701100041im_/http://www.omniture.com/assets/global/images/logos/partners/logo_futurenow.gif"/></a> <a class="title" href="/web/20090701100041/http://www.omniture.com/offer/352" target="_blank">Using Personas to Skyrocket Conversion</a><a id="link_352" onclick="javascript:Effect.Combo_details('352', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_352" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>This white paper discusses the importance of personas and segmentation for today’s marketers. It reviews how persona creation can help marketers better communicate to their audience and increase conversion.</p></div></td></tr><tr><td><a href="/web/20090701100041/http://www.omniture.com/offer/166" target="_blank"><img style="float: right" src="/web/20090701100041im_/http://www.omniture.com/assets/global/images/logos/partners/logo_omniture.gif"/></a> <a class="title" href="/web/20090701100041/http://www.omniture.com/offer/166" target="_blank">Do Your Landing Pages Smell Like Your Keywords?</a><a id="link_166" onclick="javascript:Effect.Combo_details('166', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_166" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>Joel and Jason discuss how the current search landscape is changing. Search campaign costs are rising, and marketers are expected to be more accountable for their marketing spend. This guide discusses how to make search campaigns and landing pages work in concert to achieve greater relevance for consumers..</p></div></td></tr><tr class="highlight"><td><a href="/web/20090701100041/http://www.omniture.com/offer/301" target="_blank"><img style="float: right" src="/web/20090701100041im_/http://www.omniture.com/assets/global/images/logos/partners/logo_omniture.gif"/></a> <a class="title" href="/web/20090701100041/http://www.omniture.com/offer/301" target="_blank">Becoming a Data Driven Marketer</a><a id="link_301" onclick="javascript:Effect.Combo_details('301', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_301" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>Today’s metric-driven marketer can be overloaded by data. So what is the secret that allows some data managers to become effective analytical strategists? See the 5 strategies that separate the strategists from the managers.</p></div></td></tr><tr><td><a href="/web/20090701100041/http://www.omniture.com/offer/305" target="_blank"><img style="float: right" src="/web/20090701100041im_/http://www.omniture.com/assets/global/images/logos/partners/logo_omniture.gif"/></a> <a class="title" href="/web/20090701100041/http://www.omniture.com/offer/305" target="_blank">Measure and Optimize Marketing's Contribution to Sales and Revenue</a><a id="link_305" onclick="javascript:Effect.Combo_details('305', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_305" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>This guide provides industry best practices for measuring and optimizing marketing's impact on revenue for B2B companies. It covers three critical strategies needed to break down traditional walls so marketers can report on and analyze each stage of the marketing and sales cycle, from the first interaction to revenue.</p><p><strong>Industry</strong><br/>Business Services</p></div></td></tr><tr class="highlight"><td><a href="/web/20090701100041/http://www.omniture.com/offer/162" target="_blank"><img style="float: right" src="/web/20090701100041im_/http://www.omniture.com/assets/global/images/logos/partners/logo_omniture.gif"/></a> <a class="title" href="/web/20090701100041/http://www.omniture.com/offer/162" target="_blank">How to Exponentially Increase Conversion from Search</a><a id="link_162" onclick="javascript:Effect.Combo_details('162', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_162" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>Joel and Jason discuss how the current search landscape is changing. Search campaign costs are rising, and marketers are expected to be more accountable for their marketing spend. This guide discusses how to make search campaigns and landing pages work in concert to achieve greater relevance for consumers.</p></div></td></tr><tr><td><a href="/web/20090701100041/http://www.omniture.com/offer/234" target="_blank"><img style="float: right" src="/web/20090701100041im_/http://www.omniture.com/assets/global/images/logos/partners/logo_jupiterresearch.gif"/></a> <a class="title" href="/web/20090701100041/http://www.omniture.com/offer/234" target="_blank">Web 2.0 Retail Technologies</a><a id="link_234" onclick="javascript:Effect.Combo_details('234', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_234" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>The online retail is marketplace maturing, so fewer new customers will be entering the marketplace. Web 2.0 technologies present new ways to poach and retain customers.</p><p><strong>Industry</strong><br/>Retail</p></div></td></tr><tr class="highlight"><td><a href="/web/20090701100041/http://www.omniture.com/offer/237" target="_blank"><img style="float: right" src="/web/20090701100041im_/http://www.omniture.com/assets/global/images/logos/partners/logo_forrester.gif"/></a> <a class="title" href="/web/20090701100041/http://www.omniture.com/offer/237" target="_blank">Forrester: Optimizing the Web 2.0 User Experience</a><a id="link_237" onclick="javascript:Effect.Combo_details('237', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_237" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>Much of the buzz about Web 2.0 is around the proliferation of rich Internet applications (RIAs), which promise numerous user experience benefits. But building a Web application using fancy technology doesn’t ensure a better user experience. As firms rush to incorporate RIAs into their site designs, they should create a solid understanding of users’ needs and implement structured testing techniques to understand and validate appropriate use and design of RIAs.</p></div></td></tr><tr><td><a href="/web/20090701100041/http://www.omniture.com/offer/238" target="_blank"><img style="float: right" src="/web/20090701100041im_/http://www.omniture.com/assets/global/images/logos/partners/logo_forrester.gif"/></a> <a class="title" href="/web/20090701100041/http://www.omniture.com/offer/238" target="_blank">Forrester: The Marketing Technology Backbone</a><a id="link_238" onclick="javascript:Effect.Combo_details('238', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_238" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>Forrester’s Independent Research Report on “The Marketing Technology Backbone” is very relevant in today’s online environment stating that marketers are struggling to measure new consumer behaviors, integrate interactive marketing channels/applications, and are pressured to measure and improve marketing ROI.</p></div></td></tr><tr class="highlight"><td><a href="/web/20090701100041/http://www.omniture.com/offer/239" target="_blank"><img style="float: right" src="/web/20090701100041im_/http://www.omniture.com/assets/global/images/logos/partners/logo_omniture.gif"/></a> <a class="title" href="/web/20090701100041/http://www.omniture.com/offer/239" target="_blank">Industry Guide: Financial Services</a><a id="link_239" onclick="javascript:Effect.Combo_details('239', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_239" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>The Omniture experts have put together a best practice guide for financial service web sites to better understand how web analytics can improve marketing effectiveness.</p><p><strong>Industry</strong><br/>Financial Services</p></div></td></tr><tr><td><a href="/web/20090701100041/http://www.omniture.com/offer/240" target="_blank"><img style="float: right" src="/web/20090701100041im_/http://www.omniture.com/assets/global/images/logos/partners/logo_omniture.gif"/></a> <a class="title" href="/web/20090701100041/http://www.omniture.com/offer/240" target="_blank">Industry Guide: Lead Generation & B2B</a><a id="link_240" onclick="javascript:Effect.Combo_details('240', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_240" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>The Omniture experts have put together a best practice guide for lead generation and B2B web sites to better understand how web analytics can improve marketing effectiveness.</p><p><strong>Industry</strong><br/>Business Services</p></div></td></tr><tr class="highlight"><td><a href="/web/20090701100041/http://www.omniture.com/offer/241" target="_blank"><img style="float: right" src="/web/20090701100041im_/http://www.omniture.com/assets/global/images/logos/partners/logo_omniture.gif"/></a> <a class="title" href="/web/20090701100041/http://www.omniture.com/offer/241" target="_blank">Industry Guide: Media</a><a id="link_241" onclick="javascript:Effect.Combo_details('241', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_241" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>The Omniture experts have put together a best practice guide for media and content web sites to better understand how web analytics can improve marketing effectiveness.</p><p><strong>Industry</strong><br/>Media</p></div></td></tr><tr><td><a href="/web/20090701100041/http://www.omniture.com/offer/243" target="_blank"><img style="float: right" src="/web/20090701100041im_/http://www.omniture.com/assets/global/images/logos/partners/logo_omniture.gif"/></a> <a class="title" href="/web/20090701100041/http://www.omniture.com/offer/243" target="_blank">Industry Guide: Travel</a><a id="link_243" onclick="javascript:Effect.Combo_details('243', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_243" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>The Omniture experts have put together a best practice guide for travel web sites to better understand how web analytics can improve marketing effectiveness.</p><p><strong>Industry</strong><br/>Travel & Hospitality</p></div></td></tr><tr class="highlight"><td><a href="/web/20090701100041/http://www.omniture.com/offer/247" target="_blank"><img style="float: right" src="/web/20090701100041im_/http://www.omniture.com/assets/global/images/logos/partners/logo_omniture.gif"/></a> <a class="title" href="/web/20090701100041/http://www.omniture.com/offer/247" target="_blank">Overcoming the Challenges of B2B Marketing</a><a id="link_247" onclick="javascript:Effect.Combo_details('247', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_247" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>B-to-B marketers traditionally focus on improving metrics like return on investment (ROI), cost per lead, or cost per sale. With increasing pressure to prove the value of marketing activities, it is crucial to understand the trade-offs between different web marketing strategies.</p><p><strong>Industry</strong><br/>Business Services</p></div></td></tr><tr><td><a href="/web/20090701100041/http://www.omniture.com/offer/249" target="_blank"><img style="float: right" src="/web/20090701100041im_/http://www.omniture.com/assets/global/images/logos/partners/logo_omniture.gif"/></a> <a class="title" href="/web/20090701100041/http://www.omniture.com/offer/249" target="_blank">Top 10 Optimization Tricks to Boost Holiday Sales</a><a id="link_249" onclick="javascript:Effect.Combo_details('249', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_249" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>Don’t miss this chance to learn more about how you can optimize your online marketing campaigns for increased revenue this holiday season—across all channels, from paid search to email.</p><p><strong>Industry</strong><br/>Retail</p></div></td></tr><tr class="highlight"><td><a href="/web/20090701100041/http://www.omniture.com/offer/315" target="_blank"><img style="float: right" src="/web/20090701100041im_/http://www.omniture.com/assets/global/images/logos/partners/logo_omniture.gif"/></a> <a class="title" href="/web/20090701100041/http://www.omniture.com/offer/315" target="_blank">Industry Guide: Retail & Commerce Sites</a><a id="link_315" onclick="javascript:Effect.Combo_details('315', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_315" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>The Omniture experts have put together a best practice guide for retail and commerce web sites to better understand how web analytics can improve marketing effectiveness.</p><p><strong>Industry</strong><br/>Retail</p></div></td></tr><tr><td><a href="/web/20090701100041/http://www.omniture.com/offer/99" target="_blank"><img style="float: right" src="/web/20090701100041im_/http://www.omniture.com/assets/global/images/logos/partners/logo_omniture.gif"/></a> <a class="title" href="/web/20090701100041/http://www.omniture.com/offer/99" target="_blank">5 Essential Steps to Effective Web Measurement</a><a id="link_99" onclick="javascript:Effect.Combo_details('99', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_99" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>With nearly unlimited amounts of data available from your Web site, Web analytics can seem complex and overwhelming. But it doesn’t have to be. By following the five fundamental steps in this download, you can ensure a successful Web analytics program, start to measure success accurately, and make better online marketing decisions.</p></div></td></tr><tr class="highlight"><td><a href="/web/20090701100041/http://www.omniture.com/offer/100" target="_blank"><img style="float: right" src="/web/20090701100041im_/http://www.omniture.com/assets/global/images/logos/partners/logo_omniture.gif"/></a> <a class="title" href="/web/20090701100041/http://www.omniture.com/offer/100" target="_blank">Online Marketer's Segmentation Guide</a><a id="link_100" onclick="javascript:Effect.Combo_details('100', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_100" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>Today’s customers expect—no, they demand relevancy. If what you’re trying to communicate doesn’t connect with them and their issues in a split second, you’ve lost them. Knowing who your customers are and what they need is a requirement to compete in today’s competitive online world. Anticipating what they want and providing value at the right time, place and format is what is needed to win...</p></div></td></tr><tr><td><a href="/web/20090701100041/http://www.omniture.com/offer/101" target="_blank"><img style="float: right" src="/web/20090701100041im_/http://www.omniture.com/assets/global/images/logos/partners/logo_omniture.gif"/></a> <a class="title" href="/web/20090701100041/http://www.omniture.com/offer/101" target="_blank">7 Steps to Increasing Website Conversion</a><a id="link_101" onclick="javascript:Effect.Combo_details('101', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_101" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>In general, most organizations spend more time and money promoting their websites through acquisition channels such as search or affiliate marketing than they do optimizing existing conversion rates.</p></div></td></tr><tr class="highlight"><td><a href="/web/20090701100041/http://www.omniture.com/offer/102" target="_blank"><img style="float: right" src="/web/20090701100041im_/http://www.omniture.com/assets/global/images/logos/partners/logo_omniture.gif"/></a> <a class="title" href="/web/20090701100041/http://www.omniture.com/offer/102" target="_blank">7 Advanced Steps to Effective Search Engine Marketing</a><a id="link_102" onclick="javascript:Effect.Combo_details('102', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_102" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>The 7 Steps Found within This Guide Will Assist You to Achieve Your Objectives with Balance and Precision. Learn how to: • Generate more response volume (sales, customers, orders, leads, traffic) • Do it more cost effectively • Make the company look good (in other words …build the brand</p></div></td></tr><tr><td><a href="/web/20090701100041/http://www.omniture.com/offer/103" target="_blank"><img style="float: right" src="/web/20090701100041im_/http://www.omniture.com/assets/global/images/logos/partners/logo_intouch.gif"/></a> <a class="title" href="/web/20090701100041/http://www.omniture.com/offer/103" target="_blank">8 Critical Success Factors to Lead Generation</a><a id="link_103" onclick="javascript:Effect.Combo_details('103', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_103" class="details_text" style=" display: none"><p><strong>Industry</strong><br/>Business Services</p></div></td></tr></table> <div class="pagination pagination_options"> <a class="next" href="/web/20090701100041/http://www.omniture.com/en/resources/guides~20">next</a> <span class="page">1</span> <a class="page" href="/web/20090701100041/http://www.omniture.com/en/resources/guides~20">2</a> </div> </div> </div> <div id="col_left">  <div id="leftNav"> <a class="section_name" href="/web/20090701100041/http://www.omniture.com/en/resources" title="Resources">Resources</a> <div class="top"> </div> <ul> <li><a href="/web/20090701100041/http://www.omniture.com/en/resources/guides" title="Guides" class="selected">Guides</a> <li><a href="/web/20090701100041/http://www.omniture.com/en/resources/webinars" title="Webinars">Webinars</a> <li><a href="/web/20090701100041/http://www.omniture.com/en/resources/case_studies" title="Success Stories">Success Stories</a> <li><a href="/web/20090701100041/http://www.omniture.com/en/resources/testimonials" title="Testimonials">Testimonials</a> <li><a href="/web/20090701100041/http://www.omniture.com/en/resources/usergroups" title="User Groups">User Groups</a> <li><a href="/web/20090701100041/http://www.omniture.com/en/resources/articles" title="Articles">Articles</a> <li><a href="/web/20090701100041/http://www.omniture.com/en/resources/developer" title="Developer Connection">Developer Connection</a> <li><a href="/web/20090701100041/http://www.omniture.com/en/resources/events" title="Events">Events</a> <li><a href="/web/20090701100041/http://www.omniture.com/en/resources/blogs" title="Blogs">Blogs</a> </ul> <div class="bottom"> </div> </div> </div> <div id="bottom"></div> </div> </div> <div id="container_bottom"></div>   <div id="footer"> <div id="copyright"> Copyright 1996-2009. 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