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class="social-profile-container"><div class="left-panel-container"><div class="user-info-component-wrapper"><div class="user-summary-cta-container"><div class="user-summary-container"><div class="social-profile-avatar-container"><img class="profile-avatar u-positionAbsolute" alt="Don Norman" border="0" onerror="if (this.src != '//a.academia-assets.com/images/s200_no_pic.png') this.src = '//a.academia-assets.com/images/s200_no_pic.png';" width="200" height="200" src="https://0.academia-photos.com/201700/11717543/13063271/s200_don.norman.jpeg" /></div><div class="title-container"><h1 class="ds2-5-heading-sans-serif-sm">Don Norman</h1><div class="affiliations-container fake-truncate js-profile-affiliations"><div><a class="u-tcGrayDarker" href="https://ucsd.academia.edu/">University of California, San Diego</a>, <a class="u-tcGrayDarker" href="https://ucsd.academia.edu/Departments/Design_Lab/Documents">Design Lab</a>, <span class="u-tcGrayDarker">Director and 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data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/51378177/The_challenges_of_partially_automated_driving"><img alt="Research paper thumbnail of The challenges of partially automated driving" class="work-thumbnail" src="https://attachments.academia-assets.com/69128167/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/51378177/The_challenges_of_partially_automated_driving">The challenges of partially automated driving</a></div><div class="wp-workCard_item"><span>Communications of the ACM</span><span>, 2016</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Car automation promises to free our hands from the steering wheel but might demand more from our ...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Car automation promises to free our hands from the steering wheel but might demand more from our minds.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="e7c30c63be182fcdb1c0903ab12a0608" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":69128167,"asset_id":51378177,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/69128167/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="51378160"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" rel="nofollow" href="https://www.academia.edu/51378160/Emotion_and_design_attractive_things_work_better"><img alt="Research paper thumbnail of Emotion & design: attractive things work better" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" rel="nofollow" href="https://www.academia.edu/51378160/Emotion_and_design_attractive_things_work_better">Emotion & design: attractive things work better</a></div><div class="wp-workCard_item"><span>interactions</span><span>, 2002</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">The following is a preview of Don Norman&#39;s forthcoming book, which has a working title of Emo...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">The following is a preview of Don Norman&#39;s forthcoming book, which has a working title of Emotion and Design.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="51378160"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="51378160"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 51378160; 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Notice the delight with which th...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Deep Thinking remember the events, the emotions have dissipated. Notice the delight with which the writer of the email shared her story of the negative experience with me. Yes, the bad things were horrible. But yes, she would go back. The problems and frustrations of life do not matter nearly as much as you think. What matters is the memory of the events. With positive memories, people go back to a website, store, or amusement park, return to Thailand, and recommend products to their friends. Consider some simple case studies. I ...</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="51378158"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="51378158"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 51378158; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=51378158]").text(description); $(".js-view-count[data-work-id=51378158]").attr('title', description).tooltip(); 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Direct manipulation interfaces" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" rel="nofollow" href="https://www.academia.edu/51378163/Hollan_JD_and_Norman_DA_1986_Direct_manipulation_interfaces">Hollan, JD, and Norman, DA (1986). Direct manipulation interfaces</a></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="51378163"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="51378163"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 51378163; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=51378163]").text(description); $(".js-view-count[data-work-id=51378163]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 51378163; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='51378163']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (false){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "-1" } } $('.js-work-strip[data-work-id=51378163]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":51378163,"title":"Hollan, JD, and Norman, DA (1986). Direct manipulation interfaces","internal_url":"https://www.academia.edu/51378163/Hollan_JD_and_Norman_DA_1986_Direct_manipulation_interfaces","owner_id":201700,"coauthors_can_edit":true,"owner":{"id":201700,"first_name":"Don","middle_initials":"","last_name":"Norman","page_name":"DNorman","domain_name":"ucsd","created_at":"2010-06-13T06:24:22.596-07:00","display_name":"Don Norman","url":"https://ucsd.academia.edu/DNorman"},"attachments":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="51378162"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" rel="nofollow" href="https://www.academia.edu/51378162/The_Psychology_of_Slips"><img alt="Research paper thumbnail of The Psychology of Slips" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" rel="nofollow" href="https://www.academia.edu/51378162/The_Psychology_of_Slips">The Psychology of Slips</a></div><div class="wp-workCard_item"><span>Experimental Slips and Human Error</span><span>, 1992</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="51378162"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="51378162"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 51378162; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="51378160"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" rel="nofollow" href="https://www.academia.edu/51378160/Emotion_and_design_attractive_things_work_better"><img alt="Research paper thumbnail of Emotion & design: attractive things work better" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" rel="nofollow" href="https://www.academia.edu/51378160/Emotion_and_design_attractive_things_work_better">Emotion & design: attractive things work better</a></div><div class="wp-workCard_item"><span>interactions</span><span>, 2002</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">The following is a preview of Don Norman&#39;s forthcoming book, which has a working title of Emo...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">The following is a preview of Don Norman&#39;s forthcoming book, which has a working title of Emotion and Design.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="51378160"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="51378160"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 51378160; 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Notice the delight with which th...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Deep Thinking remember the events, the emotions have dissipated. Notice the delight with which the writer of the email shared her story of the negative experience with me. Yes, the bad things were horrible. But yes, she would go back. The problems and frustrations of life do not matter nearly as much as you think. What matters is the memory of the events. With positive memories, people go back to a website, store, or amusement park, return to Thailand, and recommend products to their friends. Consider some simple case studies. I ...</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="51378158"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="51378158"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 51378158; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=51378158]").text(description); $(".js-view-count[data-work-id=51378158]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 51378158; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='51378158']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (false){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "-1" } } $('.js-work-strip[data-work-id=51378158]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":51378158,"title":"THE WAY I SEE ITMemory is more important than actuality","internal_url":"https://www.academia.edu/51378158/THE_WAY_I_SEE_ITMemory_is_more_important_than_actuality","owner_id":201700,"coauthors_can_edit":true,"owner":{"id":201700,"first_name":"Don","middle_initials":"","last_name":"Norman","page_name":"DNorman","domain_name":"ucsd","created_at":"2010-06-13T06:24:22.596-07:00","display_name":"Don Norman","url":"https://ucsd.academia.edu/DNorman"},"attachments":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> </div><div class="profile--tab_content_container js-tab-pane tab-pane" data-section-id="6368018" id="shejidesigneconomicsandinnovation"><div class="js-work-strip profile--work_container" data-work-id="23855711"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/23855711/She_Ji_The_Journal_of_Design_Economics_and_Innovation_Vol_1_No_2_PDF_Facsimile_"><img alt="Research paper thumbnail of She Ji. The Journal of Design, Economics, and Innovation. Vol. 1, No. 2. (PDF Facsimile)" class="work-thumbnail" src="https://attachments.academia-assets.com/44249905/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/23855711/She_Ji_The_Journal_of_Design_Economics_and_Innovation_Vol_1_No_2_PDF_Facsimile_">She Ji. The Journal of Design, Economics, and Innovation. Vol. 1, No. 2. (PDF Facsimile)</a></div><div class="wp-workCard_item wp-workCard--coauthors"><span>by </span><span><a class="" data-click-track="profile-work-strip-authors" href="https://tongji.academia.edu/KenFriedman">Ken Friedman</a>, <a class="" data-click-track="profile-work-strip-authors" href="https://ucsd.academia.edu/DNorman">Don Norman</a>, <a class="" data-click-track="profile-work-strip-authors" href="https://independent.academia.edu/KeesDorst">Kees Dorst</a>, <a class="" data-click-track="profile-work-strip-authors" href="https://uoregon.academia.edu/JerryDiethelm">Jerry Diethelm</a>, and <a class="" data-click-track="profile-work-strip-authors" href="https://independent.academia.edu/louyongqi">lou yongqi</a></span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">She Ji is a peer-reviewed, trans-disciplinary design journal with a focus on economics and innova...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">She Ji is a peer-reviewed, trans-disciplinary design journal with a focus on economics and innovation, design process and design thinking. The journal invites papers that enrich the understanding and practice that enable design innovation in industry, business, non-profit services, and government through economic and social value creation. These papers may explore how design thinking can inform wider social, managerial, and intellectual discourses with an added focus on strategy and management. She Ji also publishes articles in research methods and methodology, philosophy, and philosophy of science to support the core journal area.<br /><br />She Ji is fully open access. Tongji University and Tongji University Press support She Ji as a contribution to the design field and a public service to design research. Authors are not liable for any publication charges and all published articles are accessible free of charge from the journal web site at URL:<br /><br /><a href="http://www.journals.elsevier.com/she-ji-the-journal-of-design-economics-and-innovation/" rel="nofollow">http://www.journals.elsevier.com/she-ji-the-journal-of-design-economics-and-innovation/</a></span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="c7ebe319614cf40fe5d0a510e2a3b6cc" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":44249905,"asset_id":23855711,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/44249905/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="23855711"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="23855711"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 23855711; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=23855711]").text(description); $(".js-view-count[data-work-id=23855711]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 23855711; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='23855711']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "c7ebe319614cf40fe5d0a510e2a3b6cc" } } $('.js-work-strip[data-work-id=23855711]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":23855711,"title":"She Ji. 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The Journal of Design, Economics, and Innovation. Vol. 2, No 2. (PDF Facsimile)" class="work-thumbnail" src="https://attachments.academia-assets.com/51203824/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/30767277/She_Ji_The_Journal_of_Design_Economics_and_Innovation_Vol_2_No_2_PDF_Facsimile_">She Ji. The Journal of Design, Economics, and Innovation. Vol. 2, No 2. (PDF Facsimile)</a></div><div class="wp-workCard_item wp-workCard--coauthors"><span>by </span><span><a class="" data-click-track="profile-work-strip-authors" href="https://tongji.academia.edu/KenFriedman">Ken Friedman</a>, <a class="" data-click-track="profile-work-strip-authors" href="https://polyu.academia.edu/CeesBont">Cees de Bont</a>, <a class="" data-click-track="profile-work-strip-authors" href="https://thepolicylab.academia.edu/DerekBMiller">Derek B Miller</a>, <a class="" data-click-track="profile-work-strip-authors" href="https://psu-us.academia.edu/JordanBeck">Jordan Beck</a>, <a class="" data-click-track="profile-work-strip-authors" href="https://independent.academia.edu/SusuNousala">Susu Nousala</a>, <a class="" data-click-track="profile-work-strip-authors" href="https://asu.academia.edu/DanahHenriksen">Danah Henriksen</a>, <a class="" data-click-track="profile-work-strip-authors" href="https://uoregon.academia.edu/JerryDiethelm">Jerry Diethelm</a>, <a class="" data-click-track="profile-work-strip-authors" href="https://sydney.academia.edu/CaraWrigley">Cara Wrigley</a>, <a class="" data-click-track="profile-work-strip-authors" href="https://ucsd.academia.edu/DNorman">Don Norman</a>, <a class="" data-click-track="profile-work-strip-authors" href="https://independent.academia.edu/GerdaGemser">Gerda Gemser</a>, <a class="" data-click-track="profile-work-strip-authors" href="https://independent.academia.edu/MariaCamacho82">Maria Camacho</a>, <a class="" data-click-track="profile-work-strip-authors" href="https://independent.academia.edu/JustinCook17">Justin Cook</a>, <a class="" data-click-track="profile-work-strip-authors" href="https://independent.academia.edu/HughDubberly">Hugh Dubberly</a>, and <a class="" data-click-track="profile-work-strip-authors" href="https://independent.academia.edu/KeesDorst">Kees Dorst</a></span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">This issue we address is “The Design Continuum from Simplicity to Complex Systems.” Articles incl...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">This issue we address is “The Design Continuum from Simplicity to Complex Systems.” Articles include: 1) “From Autonomous Systems to Sociotechnical Systems: Designing Effective Collaborations” by Kyle J. Behymer and John M. Flach with commentary by Derek Miller, Hugh Dubberly, Paul Pangaro, and Susu Nousala. 2) “Examining Practical, Everyday Theory Use in Design Research” by Jordan Beck and Erik Stolterman with commentary by Danah Henriksen, Jeffrey Bardzell, and Deirdre Barron. 3) “Design Innovation Catalysts: Education and Impact” by Cara Wrigley. 4) “De-Colonizing Design Thinking” by Jerry Diethelm. There are also book reviews by Luke Feast and Don Norman, and an exchange of letters between Stuart Walker, Gerda Gemser, and Cees de Bont.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="9014c0102d3eb91a66531da266dee1c1" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":51203824,"asset_id":30767277,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/51203824/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="30767277"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="30767277"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 30767277; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=30767277]").text(description); $(".js-view-count[data-work-id=30767277]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 30767277; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='30767277']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "9014c0102d3eb91a66531da266dee1c1" } } $('.js-work-strip[data-work-id=30767277]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":30767277,"title":"She Ji. 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