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href="https://piwikpro.nl/stap-over-van-google-analytics/"> <span class="wp-block-navigation-item__label">NL</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.fr/passage-de-google-analytics/"> <span class="wp-block-navigation-item__label">FR</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.pl"> <span class="wp-block-navigation-item__label">PL</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.se"> <span class="wp-block-navigation-item__label">SV</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.it"> <span class="wp-block-navigation-item__label">IT</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.dk"> <span class="wp-block-navigation-item__label">DA</span> </a> </li> </ul> </li> </ul> </nav> </div></div> <div class="wp-block-group navigation-main__login is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><a href="https://piwik.pro/login/"><img decoding="async" src="https://piwikpro.de/wp-content/plugins/pp-block-icon/build/images/black/login.svg" alt=""/></a></figure> </div> <p>My account</p> </div> </div> <div class="wp-block-group navigation-main__burger is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="/wp-content/themes/main/assets/images/ico_burger_dark.svg" alt="ico_burger_dark" style="width:30px"/></figure> </div> </div> </div> <div class="wp-block-group navigation-main-mobile is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group navigation-main-mobile__menu-wrapper is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-buttons navigation-main-mobile__buttons is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-outline is-style-outline--1"><a class="wp-block-button__link wp-element-button" href="#">Get a demo</a></div> <div class="wp-block-button is-style-fill"><a class="wp-block-button__link wp-element-button" href="#">My account</a></div> </div> </div> <div class="wp-block-group navigation-main-mobile__close is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="/wp-content/themes/main/assets/images/ico_close-dark.svg" alt="ico_close" style="width:24px"/></figure> </div> <div class="wp-block-group navigation-main__menu is-layout-constrained wp-block-group-is-layout-constrained"></div> <div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"></div> </div> </div> </header> <div class="wp-block-group background_image background_image--header background_image--blob is-layout-constrained wp-block-group-is-layout-constrained"></div> <main class="wp-block-group main-content bg-blob bg-blob--bottom is-layout-flow wp-block-group-is-layout-flow"> <div class="entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow"> <div style="height:105px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-51 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-18 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-17 wp-block-group-is-layout-constrained"> <h1 class="wp-block-heading has-text-align-center" id="wechseln-sie-von-google-analytics-auf-piwik-pro">Wechseln Sie von Google Analytics auf Piwik PRO</h1> <p class="has-text-align-center has-large-font-size">Bleiben Sie beim universellen Reporting und halten Sie Datenschutzgesetze mit einem Mausklick ein. Setzen Sie eine moderne Plattform ein, die Ihnen eine mühelose Migration, fortschrittliche Analysen, einfache Produktintegrationen und eine Datenresidenz Ihrer Wahl bietet.</p> </div> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-outline is-style-outline--2"><a class="wp-block-button__link wp-element-button" href="/core-plan/">Kostenlose Core Instanz</a></div> <div class="wp-block-button is-style-fill"><a class="wp-block-button__link wp-element-button" href="#request-a-demo">Individuelle Piwik PRO Demo</a></div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-26 wp-block-group-is-layout-constrained"> <div class="wp-block-group has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-25 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--64);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--64);padding-left:var(--wp--preset--spacing--32)"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-21 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-19 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="was-macht-piwik-pro-zu-einer-besseren-wahl-als-google-analytics-4">Was macht Piwik PRO zu einer besseren Wahl als Google Analytics 4?</h2> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-1 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/p_consent_manager.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="problemlose-migration">Problemlose Migration</h4> <p class="has-small-font-size">Beginnen Sie mit der Datenanalyse in weniger als einer Stunde. Implementieren Sie unsere Plattform mit einem einzigen Tracking-Tag. Migrieren Sie dann Ihr Analytics-Setup, indem Sie der gleichen oder einer ähnlichen Logik wie bei Tools wie Universal Analytics folgen.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-2 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/easy_use.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="erweiterte-nachvollziehbare-analytics">Erweiterte, nachvollziehbare Analytics</h4> <p class="has-small-font-size">Wechseln Sie zu einer modernen Plattform, die mühelos Sitzungen und Ereignisse verarbeitet. Verwenden Sie alle Ereignisse in Ihren erweiterten Berichten, z. B. Funnels und User Flows. Nutzen Sie gleichzeitig die Vorteile der Aggregation auf Sitzungsebene und der Dimensionen, die Sie aus der klassischen sitzungsbasierten Analytics kennen.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-3 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/location.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="easy-privacy-einfache-datenschutz-compliance">Easy privacy Einfache Datenschutz-Compliance</h4> <p class="has-small-font-size">Erfassen Sie Daten und halten Sie Datenschutzgesetze wie die DSGVO, HIPAA, CCPA und das TTDSG ein. Der integrierte Consent Manager und einfache Datenschutzeinstellungen, die über die Benutzeroberfläche des Produkts zugänglich sind, erleichtern Ihnen die Compliance.</p> </div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-4 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/customer_journey.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="mehr-von-zuverlassigen-daten">Mehr von zuverlässigen Daten</h4> <p class="has-small-font-size">Erhalten Sie bis zu 70 % mehr Daten, ohne die Privatsphäre der Nutzer zu verletzen.<samp class="cc-tooltip__trigger" title="Laut Angaben der Piwik PRO Kunden "><img decoding="async" style="width: 18px" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" class="pp-icon"></samp> Verwenden Sie eine Software, die (laut den europäischen Datenschutzbehörden) ohne Einwilligung genutzt werden kann. Sammeln Sie Daten auf Sitzungsebene in anonymen Profilen – eine Funktion, die Ihr Datenschutzbeauftragter leicht auf Compliance prüfen kann.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-5 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/no_data_limits.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="gut-integrierte-produkt-suite">Gut integrierte Produkt-Suite</h4> <p class="has-small-font-size">Holen Sie sich ein fortschrittliches, eng integriertes Produktpaket, das eine Customer Data Platform<samp class="cc-tooltip__trigger" title="Die Customer Data Platform ist im Piwik PRO Enterprise Plan verfügbar."><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px" class="pp-icon"></samp> umfasst. Sammeln, kombinieren und aktivieren Sie Profile in unserem Tag Manager oder senden Sie sie zur Personalisierung an Drittanbieter.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-6 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/customer_facing_roles.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="mehrere-hosting-optionen">Mehrere Hosting-Optionen</h4> <p class="has-small-font-size">Speichern Sie Ihre Daten auf sicheren Cloud-Servern in der EU. Erweitern Sie auf den Enterprise-Plan und wählen Sie zwischen On-Premises-Hosting (in Ihrem Cloud-Abonnement), fünf öffentlichen Cloud-Standorten und mehr als 60 Private Cloud-Standorten, einschließlich EU-Servern in Frankreich und Schweden.</p> </div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-22 wp-block-group-is-layout-constrained"> <div class="pp-image-comparison__container"><div class="pp-image-comparison__clipping-handler"></div><div class="pp-image-comparison__images"> <figure class="wp-block-image aligncenter size-large"><img fetchpriority="high" decoding="async" width="1024" height="702" src="https://piwikpro.de/wp-content/uploads/sites/2/2024/08/wechsel-google-analytics-piwik-pro-1-1024x702.png" alt="" class="wp-image-56870" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2024/08/wechsel-google-analytics-piwik-pro-1-1024x702.png 1024w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/wechsel-google-analytics-piwik-pro-1-300x206.png 300w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/wechsel-google-analytics-piwik-pro-1-768x526.png 768w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/wechsel-google-analytics-piwik-pro-1-1536x1052.png 1536w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/wechsel-google-analytics-piwik-pro-1.png 1874w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <figure class="wp-block-image aligncenter size-large"><img decoding="async" width="1024" height="728" src="https://piwikpro.de/wp-content/uploads/sites/2/2024/12/reports-engagement-1-1024x728.png" alt="" class="wp-image-57999" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2024/12/reports-engagement-1-1024x728.png 1024w, https://piwikpro.de/wp-content/uploads/sites/2/2024/12/reports-engagement-1-300x213.png 300w, https://piwikpro.de/wp-content/uploads/sites/2/2024/12/reports-engagement-1-768x546.png 768w, https://piwikpro.de/wp-content/uploads/sites/2/2024/12/reports-engagement-1-1536x1092.png 1536w, https://piwikpro.de/wp-content/uploads/sites/2/2024/12/reports-engagement-1-2048x1456.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> </div></div> <p class="has-text-align-center has-secondary-color has-text-color has-link-color has-small-font-size wp-elements-896e3b2f0225377743f43c4a062d2781"><em>Universal Analytics vs. Piwik PRO</em></p> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-24 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="produkt-highlights">Produkt-Highlights</h2> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-7 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/import_data.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="einfache-produktintegrationen">Einfache Produktintegrationen</h4> <p class="has-small-font-size">Nutzen Sie Analysedaten in einem größeren Kontext, indem Sie sie an Tools für Datenvisualisierung, A/B-Tests, E-Mail-Marketing, Marketingautomatisierung oder Ähnliches in Ihrem Tech-Stack weitergeben.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-8 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/fast_reporting.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="sichere-verbindung-mit-dem-google-okosystem">Sichere Verbindung mit dem Google-Ökosystem</h4> <p class="has-small-font-size">Integrieren Sie sicher in verschiedene Teile des Google-Ökosystems – wie Tag Manager, Ads, Tabellen und Search Console. Profitieren Sie von der unbegrenzten Integration mit Looker Data Studio.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-9 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/p_analytics_web_mobile.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="langere-datenspeicherung">Längere Datenspeicherung</h4> <p class="has-small-font-size">Bewahren Sie wichtige Daten länger auf. Mit Piwik PRO speichern Sie sie 14 Monate lang mit dem kostenlosen Core-Plan und 25 Monate oder länger mit dem Enterprise-Plan.</p> </div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-10 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/google-ads.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="zugriff-auf-rohdaten-und-ungesampelte-daten">Zugriff auf Rohdaten und ungesampelte Daten</h4> <p class="has-small-font-size">Arbeiten Sie mit vollständigen Daten über Ihre Besucher, nicht nur mit einer Stichprobe. Dank der Integration mit BI-Tools und dem Zugriff auf Rohdaten gewinnen Sie die Freiheit, Ihre Analysedaten zu nutzen und zu präsentieren.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-11 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/easy_use.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="individueller-support-fur-unternehmenskunden">Individueller Support für Unternehmenskunden</h4> <p class="has-small-font-size">Holen Sie sich Hilfe von einem engagierten Account Manager und einem technischen Team: personalisiertes Onboarding, Produkt-implementierung, Training und zusätzliche professionelle Services für kundenspezifische Add-ons.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-12 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/save_resources.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="ein-grosszugiger-kostenloser-plan-und-ein-robuster-kostenpflichtiger-plan">Ein großzügiger kostenloser Plan und ein robuster kostenpflichtiger Plan</h4> <p class="has-small-font-size">Wählen Sie zwischen dem kostenlosen Core-Plan und dem kostenpflichtigen Enterprise-Plan, der Ihnen einen erstklassigen Kundenservice, Hosting-Flexibilität, ein SLA und mehr Optionen zur Nutzung Ihrer Daten bietet.</p> </div> </div> </div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-29 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-27 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="nutzen-sie-die-vorteile-von-piwik-pro-ohne-wichtige-funktionen-zu-verlieren">Nutzen Sie die Vorteile von Piwik PRO, ohne wichtige Funktionen zu verlieren</h2> <p class="has-text-align-center has-large-font-size">Piwik PRO bietet modernes Reporting und Schlüsselfunktionen von Universal Analytics, wie Event Tracking, E-Commerce-Reporting, Real Time Reporting, Session-Metriken und benutzerdefinierte Dimensionen. Sehen Sie, was Sie sonst noch mit unserer Plattform unternehmen können:</p> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-28 wp-block-group-is-layout-constrained"> <figure class="wp-block-table is-style-left-column-highlighted"><table class="has-fixed-layout"><thead><tr><th></th><th class="has-text-align-center" data-align="center"><strong>Piwik PRO</strong> <strong>(kostenloser Core</strong> <strong>und Enterprise)</strong></th><th class="has-text-align-center" data-align="center"><strong>Universal Analytics</strong> <strong>(Freemium-Plan</strong> <strong>und 360)</strong></th><th class="has-text-align-center" data-align="center"><strong>Google Analytics 4</strong> <strong>(Freemium-Plan</strong> <strong>und 360)</strong></th></tr></thead><tbody><tr><td>Datenmodell</td><td class="has-text-align-center" data-align="center">Sitzungs- und ereignisbasiert</td><td class="has-text-align-center" data-align="center">Sitzungsbasiert, unterstützt einige ereignisbasierte Anwendungsfälle <samp class="cc-tooltip__trigger" title="GA360 ist sitzungs- und ereignisbasiert."><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px" class="pp-icon"></samp></td><td class="has-text-align-center" data-align="center">Ereignisbasiert, unterstützt einige sitzungsbasierte Anwendungsfälle</td></tr><tr><td>Bedienkomfort</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg" style="width: 18px" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg" style="width: 18px" class="pp-icon"></td></tr><tr><td>DSGVO-Compliance</td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width: 32px" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg" style="width: 32px" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg" style="width: 32px" class="pp-icon"></td></tr><tr><td>EU-Datenhosting</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg" style="width: 32px" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg" style="width: 32px" class="pp-icon"></td></tr><tr><td>Erweiterte Funnel-Berichte</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"><samp class="cc-tooltip__trigger" title="Seitenaufrufe & alle Arten von Ereignissen."><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px" class="pp-icon"></samp></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg" style="width: 18px" class="pp-icon"><samp class="cc-tooltip__trigger" title="nur Seitenaufrufe, Ereignisse in GA360 verfügbar."><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px" class="pp-icon"></samp></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"><samp class="cc-tooltip__trigger" title="title="Seitenaufrufe und alle Arten von Ereignissen"."><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px" class="pp-icon"></samp></td></tr><tr><td>Erweiterte User Flow Berichte</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px" class="pp-icon"></td></tr><tr><td>Integration in das Google-Ökosystem <samp class="cc-tooltip__trigger" title="Google Ads, Search Console, Looker Studio, Google Tag Manager, Google Tabellen."><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px" class="pp-icon"></samp></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px" class="pp-icon"><samp class="cc-tooltip__trigger" title="eingeschränkte Verbindung zu Google Ads."><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px" class="pp-icon"></samp></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px" class="pp-icon"><samp class="cc-tooltip__trigger" title="strenge Kontingentbeschränkungen für Looker Studio im Freemium-Plan."><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px" class="pp-icon"></samp></td></tr><tr><td>Zugriff auf Rohdaten</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px" class="pp-icon"><samp class="cc-tooltip__trigger" title="Benutzeroberfläche, API in Core Zeitgesteuerte Exporte nach BigQuery, AWS S3, Azure Blob; CSV, API im Enterprise-Plan"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px" class="pp-icon"></samp></td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width: 32px" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px" class="pp-icon"><samp class="cc-tooltip__trigger" title="durch Integration BigQuery."><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px" class="pp-icon"></samp></td></tr><tr><td>BI-Tools Integrationen</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px" class="pp-icon"><samp class="cc-tooltip__trigger" title="beschränkt auf aggregierte Daten im Freemium-Plan."><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px" class="pp-icon"></samp></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px" class="pp-icon"></td></tr><tr><td>Standardmäßig ungesampelte Daten</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px" class="pp-icon"><samp class="cc-tooltip__trigger" title="Option, Daten-Sampling für stark frequentierte Websites zu aktivieren."><img decoding="async" style="width: 18px" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" class="pp-icon"></samp></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg" style="width: 32px" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg" style="width: 32px" class="pp-icon"></td></tr><tr><td>Integrierter Consent Manager</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg" style="width: 32px" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg" style="width: 32px" class="pp-icon"></td></tr><tr><td>Integrierter Tag Manager</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"><samp class="cc-tooltip__trigger" title="Property-Umfang (Website und App) ist für Analytics und Tag Manager identisch."><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px" class="pp-icon"></samp></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg" style="width: 18px" class="pp-icon"><samp class="cc-tooltip__trigger" title="GTM-Tag-Vorlagen nur für GA, keine 1:1-Beziehung zwischen einem GTM-Container und einer GA-Property."><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px" class="pp-icon"></samp></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg" style="width: 18px" class="pp-icon"><samp class="cc-tooltip__trigger" title="GTM-Tag-Vorlagen nur für GA, keine 1:1-Beziehung zwischen einem GTM-Container und einer GA-Property."><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px" class="pp-icon"></samp></td></tr><tr><td>Native Integration mit der Customer Data Platform</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px" class="pp-icon"><samp class="cc-tooltip__trigger" title="im Enterprise-Plan."><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px" class="pp-icon"></samp></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg" style="width: 32px" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg" style="width: 32px" class="pp-icon"></td></tr><tr><td>Dedizierter Account Manager und Support bei den kostenpflichtigen Plänen</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px" class="pp-icon"></td></tr></tbody></table></figure> <p class="has-text-align-center has-link-color wp-elements-27b9bbc458408bd1f7d1b7fea6613281">Lesen Sie die detaillierten Vergleiche zwischen Piwik PRO, Google Analytics (<a href="/blog/der-ultimative-vergleich-piwik-pro-vs-google-analytics/">kostenlos</a> und <a href="/blog/piwik-pro-vs-google-analytics-360/">360</a>) und <a href="/piwik-pro-vs-matomo/">Matomo</a>.</p> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-39 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="was-unsere-kunden-uber-uns-sagen">Was unsere Kunden über uns sagen</h2> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group has-pink-20-background-color has-background has-link-color wp-elements-e75c4da63142e5895422c3318345939d is-layout-constrained wp-container-core-group-is-layout-32 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--32)"> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/clients/dkms-b.svg" alt="" style="width:auto;height:36px"/></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-31 wp-block-group-is-layout-constrained"> <p>Der allgemeine Eindruck der Plattform überzeugte uns schnell davon, Piwik PRO zu nutzen. Nach einigen Demo-Sessionen fühlten wir uns mit der Plattform sehr wohl. Sie ähnelte dem, was wir von Google Analytics kannten. Als wir genauer hinschauten, entdeckten wir alles, was wir suchten – detailliertes UTM-Tracking, einen einfach zu bedienenden Tag Manager, einen Consent Manager und alle Arten von Berichten, die wir benötigten. Wir wussten, dass wir in der Lage sein würden, Piwik PRO ohne große Probleme in allen unseren Einheiten einzuführen.</p> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-30 wp-block-group-is-layout-constrained"> <p><a href="/success-stories/dkms/"><strong>Kay Beutling</strong></a></p> <p class="has-small-font-size"><a href="/success-stories/dkms/">International Digital Project Manager bei DKMS gemeinnützige GmbH</a></p> </div> </div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group has-blue-10-background-color has-background has-link-color wp-elements-b2ea29e38c29989b36c90f495f5ca71d is-layout-constrained wp-container-core-group-is-layout-35 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--32)"> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/clients/svc-b.svg" alt="" style="width:auto;height:42px"/></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-34 wp-block-group-is-layout-constrained"> <p>Unser Kernziel ist, datenbasiert die User Experience zu optimieren und zu steigern. Die PPAS vereint hier alle erforderlichen Features, um dieses Ziel zu erreichen. Von der Analyse und Auswertung aller Kanäle bis hin zur Zielgruppensegmentierung und Ausspielung passender Inhalte haben wir nun eine Lösung mit der wir alles umsetzen können.</p> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-33 wp-block-group-is-layout-constrained"> <p><a href="/success-stories/svc/"><strong>Gerold Brauchart</strong></a></p> <p class="has-small-font-size"><a href="/success-stories/svc/">Projektmanagement eSV bei SVC</a></p> </div> </div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group has-grey-20-background-color has-background has-link-color wp-elements-bedc4e1c132b759d98a06c1a739317a8 is-layout-constrained wp-container-core-group-is-layout-38 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--32)"> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/clients/dfs-b.svg" alt="" style="width:auto;height:42px"/></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-37 wp-block-group-is-layout-constrained"> <p>Piwik PRO Analytics Suite trackt die Besuche und liefert Informationen über unsere Zielgruppe und ihre Reise. Dank ihr verstehen wir unsere Bewerber und optimieren den Rekrutierungsprozess. Und mit Piwik PRO haben wir die Gewissheit, dass unsere Daten sicher sind. Wir sind sehr zufrieden mit der Zusammenarbeit.</p> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-36 wp-block-group-is-layout-constrained"> <p><a href="/success-stories/dfs-deutsche-flugsicherung/"><strong>Mirco Krausch</strong></a></p> <p class="has-small-font-size"><a href="/success-stories/dfs-deutsche-flugsicherung/">Personalmarketing, DFS Deutsche Flugsicherung GmbH</a></p> </div> </div> </div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-41 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-40 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/clients/skoda-b.svg" alt="" style="width:auto;height:54px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/clients/european-comission.svg" alt="" style="width:auto;height:42px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/quotes/greiner.svg" alt="" style="width:auto;height:48px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/clients/wurth.svg" alt="" style="width:auto;height:32px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/clients/credit-agricole-alt.svg" alt="" style="width:auto;height:32px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/clients/hdi.svg" alt="" style="width:auto;height:32px"/></figure> </div> </div> </div> <div id="request-a-demo" class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-45 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-style-shadow-box-blue has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-44 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-42 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading has-text-align-center" id="individuelle-piwik-pro-demo">Individuelle Piwik PRO Demo</h3> <p class="has-text-align-center">Wir werden uns innerhalb von 48 Stunden bei Ihnen melden.</p> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-43 wp-block-group-is-layout-constrained"> <script>hbspt.forms.create({"css":"","formId":"4b7a0d3c-c5e9-4beb-9068-02e48f200b36","portalId":"2905967"});</script> <p class="has-text-align-center has-link-color has-small-font-size wp-elements-926c005b9556159deab258199e9e82df">Diese Informationen werden nur verwendet, um Sie zu kontaktieren. Weitere Informationen finden Sie in unserer <a href="/datenschutz/">Datenschutzerklärung</a>.</p> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <a class="pp-link pp-link--wide pp-link__box" href="/core-plan/"> <div class="wp-block-group has-white-color has-primary-background-color has-text-color has-background has-link-color wp-elements-f84fb7daff07d37ac5dd5ecdd5b56fd5 is-layout-constrained wp-container-core-group-is-layout-47 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--8);padding-right:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--8);padding-left:var(--wp--preset--spacing--8)"> <div class="wp-block-group is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-46 wp-block-group-is-layout-flex"> <p>Sie sind am Piwik PRO Core Plan interessiert? Erstellen Sie Ihre kostenlose Instanz.</p> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image size-large"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/white/arrow_right.svg" alt=""/></figure> </div> </div> </div> </a> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-50 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="faq">FAQ</h2> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-49 wp-block-group-is-layout-constrained"> <details id="wie-lange-dauert-der-switch-von-google-analytics-zu-piwik-pro" class="wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow"><summary><strong>Wie lange dauert der Switch von Google Analytics zu Piwik PRO?</strong></summary> <p>Die Ähnlichkeiten zwischen den Benutzeroberflächen von Google Analytics und Piwik PRO, die Kompatibilität der Datenschicht, der High-Touch-Support, das Training (Enterprise) und detaillierte Onboarding Materialien (Core) vereinfachen den Switch erheblich. Im Falle des Core-Plans migrieren Sie Ihr Analytics-Setup in etwa 1 Stunde. Mit dem Enterprise-Plan erhalten Sie zusätzliche Services in Bezug auf die Produktimplementierung und Schulung. In den meisten Fällen dauert der Onboarding-Prozess etwa vier Wochen, abhängig von der Komplexität Ihres Trackings.</p> </details> <details id="wie-richte-ich-piwik-pro-ein-um-meine-website-zu-tracken" class="wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow"><summary><strong>Wie richte ich Piwik PRO ein, um meine Website zu tracken?</strong></summary> <p>Unser technisches Team stellt im Enterprise Plan sicher, dass Ihre Piwik PRO Instanz einwandfrei läuft und Daten über Ihre Besucher erfasst. Sollten Sie jegliche Fragen haben, stehen ein dedizierter Account Manager und unsere <a href="https://help.piwik.pro/" target="_blank" rel="noreferrer noopener">Helpcenter Artikel</a> für Sie bereit. Im Piwik PRO Core Plan können Sie sich auf das detaillierte Helpcenter und das <a href="https://community.piwik.pro/" target="_blank" rel="noreferrer noopener">Community Forum</a> verlassen.</p> </details> <details id="was-sind-die-monatlichen-hit-limits-von-google-analytics-google-analytics-360-und-piwik-pro" class="wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow"><summary><strong>Was sind die monatlichen Hit-Limits von Google Analytics, Google Analytics 360 und Piwik PRO?</strong></summary> <p>Die Hit-Grenze des kostenlosen Universal Analytics beträgt 10 Millionen. Gleichzeitig gibt es keine Limits in Google Analytics 4 und 4 360. Bei Piwik PRO Core sind es 500 Tsd. – genug, um den Bedarf von 99,38 % unserer Kunden zu erfüllen. Bei Google Analytics 360 und Piwik PRO Enterprise liegt das Limit bei über 1 Mrd. Google Analytics 4 sampelt Ihre Daten nach 100 Mio. Hits, während Google Analytics 4 360 – nach 1 Mrd. Hits. Bei Piwik PRO entscheiden Sie, ob Sie mit 100 % Ihrer Daten arbeiten oder ob Sie das Datensampling aktivieren möchten, um die Berichte für Websites mit hohem Traffic schneller zu erstellen.</p> </details> <details id="was-sind-die-unterschiede-zwischen-den-preisstufen-von-google-analytics-und-piwik-pro" class="wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow"><summary><strong>Was sind die Unterschiede zwischen den Preisstufen von Google Analytics und Piwik PRO?</strong></summary> <p>Mit Google Analytics können Sie eine kostenlose Produktversion nutzen oder ein Upgrade auf Google Analytics 360 zu einem Preis durchführen, der in den meisten Fällen bei 50 Tsd. US-Dollar beginnt. Piwik PRO bietet Ihnen den kostenlosen Piwik PRO Core Plan und flexible Preisstufen sowie ein besseres Preis-Leistungs-Verhältnis. Besuchen Sie unsere <a href="/preise/">Preisanfrage</a>.</p> </details> <details id="wie-sammelt-und-verarbeitet-piwik-pro-daten-anders-als-google-analytics-warum-erleichtert-uns-dieser-ansatz-datenvorschriften-wie-die-dsgvo-und-das-ttdsg-einzuhalten" class="wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow"><summary><strong>Wie sammelt und verarbeitet Piwik PRO Daten anders als Google Analytics? Warum erleichtert uns dieser Ansatz, Datenvorschriften wie die DSGVO und das TTDSG einzuhalten?</strong></summary> <p>Google Analytics hostet Ihre Daten an verschiedenen Serverstandorten und verbessert mit ihnen eigene Produkte, wie z. B. Google Ads. Mit Piwik PRO speichern Sie Ihre Daten in einem Rechenzentrum Ihrer Wahl oder in Ihrem eigenen Cloud-Abonnement bei einem unserer zertifizierten Cloud-Anbieter. Sie entscheiden selbst, wann und wie Sie Ihre Daten freigeben, wenn Sie dies überhaupt tun.</p> <p>Der Core-Plan ist derzeit auf Cloud-Hosting in Deutschland beschränkt. Der Enterprise-Plan bietet Cloud-Hosting und Private Cloud, die Ihnen mehr als 60 Hosting-Standorte auf der ganzen Welt, auch in der EU, bereitstellen. Sie können sich für eine private Cloud (dedizierte Datenbank) entscheiden, bei der die Serverressourcen von den Kunden gemeinsam genutzt werden, die Analysedaten aber getrennt bleiben, was eine zusätzliche Sicherheitsebene im Vergleich zur öffentlichen Cloud bietet. Eine weitere Option ist eine private Cloud (dedizierte Hardware), bei der alle Serverressourcen und Analysedaten getrennt bleiben, so dass es sich um eine dedizierte Lösung für jeden Kunden handelt.</p> <p>Alternativ können Sie die On-Premises-Option wählen und die Daten in Ihrem eigenen Cloud-Abonnement bei einem unserer zertifizierten Anbieter hosten. Piwik PRO unterstützt Sie auch bei der Einhaltung der DSGVO und des TTDSG, indem es Ihnen einen speziellen Consent- und Datenanfragen-Manager bereitstellt. Lesen Sie hier mehr: <a href="/blog/ist-google-analytics-dsgvo-konform/">Ist Google Analytics (3 und 4) DSGVO-konform?</a></p> </details> <details id="wie-trackt-piwik-pro-website-statistiken-ohne-personenbezogene-daten-zu-sammeln" class="wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow"><summary><strong>Wie trackt Piwik PRO Website-Statistiken, ohne personenbezogene Daten zu sammeln?</strong></summary> <p>Piwik PRO bietet drei Methoden zum Sammeln nicht personenbezogener Daten:</p> <ol class="wp-block-list"> <li>Anonymes Tracking mit Cookies und Sitzungsdaten – sammelt Sitzungsstatistiken, ohne dauerhafte Nutzer-IDs zu verwenden. Diese Methode wird als eine Alternative zum Opt-In-Tracking verwendet, wenn ein Besucher Ihre Consent-Aufforderung ignoriert oder ablehnt.</li> <li>Anonymes Tracking ohne Cookies, aber mit Sitzungsdaten – sammelt Sitzungsstatistiken mit einer kurzlebigen Session-ID, die alle 30 Minuten wechselt. Diese Methode wird ebenfalls als eine Alternative zum Opt-In-Tracking verwendet, wenn ein Besucher Ihre Consent-Aufforderung ignoriert oder ablehnt.</li> <li>Anonymes Tracking ohne Cookies oder Sitzungsdaten – sammelt Event-Statistiken ohne Verwendung von Besucher- oder Session-IDs und ordnet die Events nicht einem Nutzer oder einer Sitzung zu.</li> </ol> <p>Alle Methoden sind optional und dienen als hervorragende Alternative zum standardmäßigen Opt-In-Tracking. Weitere Informationen finden Sie in <a href="/dsgvo-consent-manager/">diesem Artikel</a></p> </details> <details id="wie-verbinde-ich-piwik-pro-daten-von-marketing-seiten-apps-und-post-login-bereichen-um-eine-vollst-ndige-customer-journey-nachzubilden" class="wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow"><summary><strong>Wie verbinde ich Piwik PRO Daten von Marketing-Seiten, Apps und Post-Login-Bereichen, um eine vollständige Customer Journey nachzubilden?</strong></summary> <p> Piwik PRO bietet Ihnen vollständige Kontrolle über Ihre Daten sowie über Instrumente, die zur <a href="/datenschutz-sicherheit/">Compliance des Datenschutzes und der Datensicherheit</a> erforderlich sind. Auf diese Weise erfassen Sie sicher eindeutige Benutzer-IDs (z. B. E-Mail-Adressen) und vertrauliche Daten aus Post-Login-Bereichen Ihrer Websites und Apps (z. B. E-Healthcare-Plattformen oder Transaktionsseiten). Somit erkennen Sie Besucher über Sitzungen und Kontaktpunkte hinweg, um ihre gesamte Journey wiederherzustellen. Lesen Sie <a href="/blog/integration-von-daten-in-die-analytics-plattform/">hier</a> mehr darüber.</p> </details> </div> </div> </div> </div> </main> <footer class="wp-block-template-part"> <div class="wp-block-group alignfull main-footer has-white-color has-black-background-color has-text-color has-background is-layout-constrained wp-container-core-group-is-layout-66 wp-block-group-is-layout-constrained" id="main-footer" style="padding-top:var(--wp--preset--spacing--64);padding-right:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--64);padding-left:var(--wp--preset--spacing--8)"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns has-small-font-size is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex" style="padding-right:0;padding-left:0"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-16 wp-block-column-is-layout-flow" style="border-right-color:var(--wp--preset--color--secondary-dark);border-right-width:1px"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-53 wp-block-group-is-layout-constrained"> <h6 class="wp-block-heading" id="produkt">PRODUKT</h6> <nav class="is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-2 wp-block-navigation-is-layout-flex" aria-label="Footer - 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Switch from"><ul class="wp-block-navigation__container is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/wechsel-google-analytics-piwik-pro/"><span class="wp-block-navigation-item__label">Google Analytics</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/wechsel-von-matomo/"><span class="wp-block-navigation-item__label">Matomo</span></a></li></ul></nav></div> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-18 wp-block-column-is-layout-flow" style="border-right-color:var(--wp--preset--color--secondary-dark);border-right-width:1px"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-56 wp-block-group-is-layout-constrained"> <h6 class="wp-block-heading" id="ressourcen" style="text-transform:uppercase">RESSOURCEN</h6> <nav class="is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-5 wp-block-navigation-is-layout-flex" aria-label="Footer - Resources"><ul class="wp-block-navigation__container is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/blog/"><span class="wp-block-navigation-item__label">Blog</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ressourcen/"><span class="wp-block-navigation-item__label">Knowledge Base</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/glossar/"><span class="wp-block-navigation-item__label">Glossar</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://help.piwik.pro/"><span class="wp-block-navigation-item__label">[EN] Help Center</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://developers.piwik.pro/"><span class="wp-block-navigation-item__label">[EN] Developers & API</span></a></li></ul></nav></div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-57 wp-block-group-is-layout-constrained"> <h6 class="wp-block-heading" id="werkzeuge" style="text-transform:uppercase">WERKZEUGE</h6> <nav class="is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-6 wp-block-navigation-is-layout-flex" aria-label="Footer - Tools"><ul class="wp-block-navigation__container is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://piwik.pro/cookie-scanner/"><span class="wp-block-navigation-item__label">Cookie Scanner</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/kampagnen-tracking-url-builder-tool/"><span class="wp-block-navigation-item__label">URL Builder</span></a></li></ul></nav></div> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-19 wp-block-column-is-layout-flow"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-58 wp-block-group-is-layout-constrained"> <h6 class="wp-block-heading" id="unternehmen" style="text-transform:uppercase">UNTERNEHMEN</h6> <nav class="is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-7 wp-block-navigation-is-layout-flex" aria-label="Footer - Company"><ul class="wp-block-navigation__container is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ueber-uns/"><span class="wp-block-navigation-item__label">Über uns</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/kunden/"><span class="wp-block-navigation-item__label">Kunden</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/partner/"><span class="wp-block-navigation-item__label">Partner</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/medien/"><span class="wp-block-navigation-item__label">Medien</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/kontakt/"><span class="wp-block-navigation-item__label">Kontakt</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://piwik.pro/careers/"><span class="wp-block-navigation-item__label">[EN] Careers</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://community.piwik.pro/"><span class="wp-block-navigation-item__label">[EN] Community forum</span></a></li></ul></nav></div> </div> </div> <div class="wp-block-columns has-small-font-size is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex" style="padding-right:0;padding-left:0"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-20 wp-block-column-is-layout-flow" style="border-right-color:var(--wp--preset--color--secondary-dark);border-right-width:1px"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-59 wp-block-group-is-layout-constrained"><nav class="has-text-color has-grey-70-color is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-8 wp-block-navigation-is-layout-flex" aria-label="Footer Secondary - 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Column 2"><ul class="wp-block-navigation__container has-text-color has-grey-70-color is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-google-analytics-vs-ga360/"><span class="wp-block-navigation-item__label">Piwik PRO vs. GA3 & GA4 (tabelle)</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-matomo-cheat-sheet/"><span class="wp-block-navigation-item__label">Piwik PRO vs. Matomo (tabelle)</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://piwik.pro/piwik-pro-vs-at-internet/"><span class="wp-block-navigation-item__label">[EN] Piwik PRO vs. AT Internet (table)</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://piwik.pro/piwik-pro-tag-manager-vs-google-tag-manager-table/"><span class="wp-block-navigation-item__label">[EN] PP Tag Manager vs. GTM (table)</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://piwik.pro/piwik-pro-vs-adobe-analytics/"><span class="wp-block-navigation-item__label">[EN] Piwik PRO vs. Adobe Analytics (table)</span></a></li></ul></nav></div> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-22 wp-block-column-is-layout-flow" style="border-right-color:var(--wp--preset--color--secondary-dark);border-right-width:1px"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-61 wp-block-group-is-layout-constrained"><nav class="has-text-color has-grey-70-color is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-10 wp-block-navigation-is-layout-flex" aria-label="Footer Secondary - 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