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class="wp-block-navigation-item__content" href="/datenschutz-compliance/"><span class="wp-block-navigation-item__label">Datenschutz Compliance</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ecommerce-analytics/"><span class="wp-block-navigation-item__label">Ecommerce analytics</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/server-side-tracking-tagging/"><span class="wp-block-navigation-item__label">Server-Side-Tagging & Tracking</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="#"><span class="wp-block-navigation-item__label">Vergleiche</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ga4-wissensbank/"><span class="wp-block-navigation-item__label">GA4-Wissensbank</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/wechsel-von-matomo/"><span class="wp-block-navigation-item__label">Wechsel von Matomo</span></a></li></ul></li><li data-wp-context="{ "submenuOpenedBy": { "click": false, "hover": false, "focus": false }, "type": "submenu", "modal": null }" data-wp-interactive="core/navigation" data-wp-on--focusout="actions.handleMenuFocusout" data-wp-on--keydown="actions.handleMenuKeydown" data-wp-on-async--mouseenter="actions.openMenuOnHover" data-wp-on-async--mouseleave="actions.closeMenuOnHover" data-wp-watch="callbacks.initMenu" tabindex="-1" class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"><a class="wp-block-navigation-item__content">Ressourcen</a><button data-wp-bind--aria-expanded="state.isMenuOpen" data-wp-on-async--click="actions.toggleMenuOnClick" aria-label="Untermenü von Ressourcen" class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle" ><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path></svg></button><ul data-wp-on-async--focus="actions.openMenuOnFocus" class="wp-block-navigation__submenu-container wp-block-navigation-submenu"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ressourcen/"><span class="wp-block-navigation-item__label">Content Katalog</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ressourcen/?type=fallstudie"><span class="wp-block-navigation-item__label">Fallstudien</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ressourcen/#vergleiche"><span class="wp-block-navigation-item__label">Vergleiche</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ressourcen/#webinare"><span class="wp-block-navigation-item__label">Webinare</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://piwikpro.de/playbook-cdp-datenaktivierung/"><span class="wp-block-navigation-item__label">Playbook zur Datenaktivierung</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://help.piwik.pro/"><span class="wp-block-navigation-item__label">Help Center</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://community.piwik.pro/"><span class="wp-block-navigation-item__label">Community forum</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/glossar/"><span class="wp-block-navigation-item__label">Glossar</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://developers.piwik.pro/"><span class="wp-block-navigation-item__label">Entwickler & API</span></a></li></ul></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/blog/"><span class="wp-block-navigation-item__label">Blog</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/preise/"><span class="wp-block-navigation-item__label">Preise</span></a></li><li data-wp-context="{ "submenuOpenedBy": { "click": false, "hover": false, "focus": false }, "type": "submenu", "modal": null }" data-wp-interactive="core/navigation" data-wp-on--focusout="actions.handleMenuFocusout" data-wp-on--keydown="actions.handleMenuKeydown" data-wp-on-async--mouseenter="actions.openMenuOnHover" data-wp-on-async--mouseleave="actions.closeMenuOnHover" data-wp-watch="callbacks.initMenu" tabindex="-1" class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"><a class="wp-block-navigation-item__content">Kontakt</a><button data-wp-bind--aria-expanded="state.isMenuOpen" data-wp-on-async--click="actions.toggleMenuOnClick" aria-label="Untermenü von Kontakt" class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle" ><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path></svg></button><ul data-wp-on-async--focus="actions.openMenuOnFocus" class="wp-block-navigation__submenu-container wp-block-navigation-submenu"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/kontakt/"><span class="wp-block-navigation-item__label">Kontakt</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/medien/"><span class="wp-block-navigation-item__label">Medien</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/partner/"><span class="wp-block-navigation-item__label">Partner</span></a></li></ul></li></ul></nav></div> <div class="wp-block-group navigation-main__side-options is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex"> <div class="wp-block-group navigation-main__get-demo is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="/demo-vereinbaren/">Demo vereinbaren</a></div> </div> </div> <div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"><div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"> <nav class="wp-block-navigation is-layout-flex wp-block-navigation-is-layout-flex"> <ul class="wp-block-navigation__container wp-block-navigation"> <li class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"> <a class="wp-block-navigation-item__content">DE</a> <button class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle"> <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"> <path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path> </svg> </button> <ul class="wp-block-navigation__submenu-container wp-block-navigation-submenu"> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwik.pro/tag-management/"> <span class="wp-block-navigation-item__label">EN</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.nl/tag-management/"> <span class="wp-block-navigation-item__label">NL</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.fr/tag-management/"> <span class="wp-block-navigation-item__label">FR</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.pl"> <span class="wp-block-navigation-item__label">PL</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.se"> <span class="wp-block-navigation-item__label">SV</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.it"> <span class="wp-block-navigation-item__label">IT</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.dk"> <span class="wp-block-navigation-item__label">DA</span> </a> </li> </ul> </li> </ul> </nav> </div></div> <div class="wp-block-group navigation-main__login is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><a href="https://piwik.pro/login/"><img decoding="async" src="https://piwikpro.de/wp-content/plugins/pp-block-icon/build/images/black/login.svg" alt=""/></a></figure> </div> <p>My account</p> </div> </div> <div class="wp-block-group navigation-main__burger is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="/wp-content/themes/main/assets/images/ico_burger_dark.svg" alt="ico_burger_dark" style="width:30px"/></figure> </div> </div> </div> <div class="wp-block-group navigation-main-mobile is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group navigation-main-mobile__menu-wrapper is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-buttons navigation-main-mobile__buttons is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-outline is-style-outline--1"><a class="wp-block-button__link wp-element-button" href="#">Get a demo</a></div> <div class="wp-block-button is-style-fill"><a class="wp-block-button__link wp-element-button" href="#">My account</a></div> </div> </div> <div class="wp-block-group navigation-main-mobile__close is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="/wp-content/themes/main/assets/images/ico_close-dark.svg" alt="ico_close" style="width:24px"/></figure> </div> <div class="wp-block-group navigation-main__menu is-layout-constrained wp-block-group-is-layout-constrained"></div> <div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"></div> </div> </div> </header> <div class="wp-block-group background_image background_image--header background_image--blob is-layout-constrained wp-block-group-is-layout-constrained"></div> <main class="wp-block-group main-content bg-blob bg-blob--bottom is-layout-flow wp-block-group-is-layout-flow"> <div class="entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow"> <div style="height:105px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-39 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-17 wp-block-group-is-layout-constrained"> <h1 class="wp-block-heading has-text-align-center" id="daten-einfach-und-flexibel-sammeln-als-auch-aktivieren">Daten einfach und flexibel sammeln als auch aktivieren</h1> <p class="has-text-align-center has-large-font-size">Erstellen, testen und implementieren Sie schnell Tags aus benutzerdefinierten Vorlagen. Koordinieren Sie das Verhalten der Tags mit den Modulen Analytics, Customer Data Plattform und Consent Manager, um jedem Ansatz der Datenerfassung gerecht zu werden.</p> </div> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex"> <div class="wp-block-button" id="solutions-tag-top-cta"><a class="wp-block-button__link wp-element-button" href="/demo-vereinbaren/">Individuelle Piwik PRO Demo</a></div> <div class="wp-block-button is-style-outline is-style-outline--2" id="solutions-tag-top-cta-core-plan"><a class="wp-block-button__link wp-element-button" href="/core-plan/">Kostenlose Core Instanz</a></div> </div> <div class="wp-block-group is-style-default is-content-justification-center is-layout-flex wp-container-core-group-is-layout-24 wp-block-group-is-layout-flex"> <p class="has-small-font-size">Modules:</p> <div class="wp-block-group has-border-color has-color-3-border-color is-layout-constrained wp-container-core-group-is-layout-18 wp-block-group-is-layout-constrained" style="border-width:1px;border-radius:5px;padding-top:6px;padding-right:8px;padding-bottom:6px;padding-left:8px"> <p class="has-small-font-size" style="padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;line-height:1">Analytics</p> </div> <div class="wp-block-group has-border-color has-color-3-border-color is-layout-constrained wp-container-core-group-is-layout-19 wp-block-group-is-layout-constrained" style="border-width:1px;border-radius:5px;padding-top:6px;padding-right:8px;padding-bottom:6px;padding-left:8px"> <p class="has-small-font-size" style="padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;line-height:1">Tag Manager</p> </div> <p class="has-small-font-size">+</p> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-21 wp-block-group-is-layout-flex"> <div class="wp-block-group has-border-color has-color-3-border-color is-layout-constrained wp-container-core-group-is-layout-20 wp-block-group-is-layout-constrained" style="border-width:1px;border-radius:5px;padding-top:6px;padding-right:8px;padding-bottom:6px;padding-left:8px"> <p class="has-small-font-size" style="padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;line-height:1">Consent Manager</p> </div> <p><samp class="cc-tooltip__trigger" title="Zur einfachen und transparenten Sammlung von Einwilligungen"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px" class="pp-icon"></samp></p> </div> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-23 wp-block-group-is-layout-flex"> <div class="wp-block-group has-border-color has-color-3-border-color is-layout-constrained wp-container-core-group-is-layout-22 wp-block-group-is-layout-constrained" style="border-width:1px;border-radius:5px;padding-top:6px;padding-right:8px;padding-bottom:6px;padding-left:8px"> <p class="has-small-font-size" style="padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;line-height:1">Customer Data Platform</p> </div> <p><samp class="cc-tooltip__trigger" title="Für mehr Daten auf Nutzerebene und Integration von Kundendaten"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px" class="pp-icon"></samp></p> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-29 wp-block-group-is-layout-constrained"> <div class="wp-block-group has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-26 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--64);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--64);padding-left:var(--wp--preset--spacing--32)"> <h2 class="wp-block-heading has-text-align-center" id="it-beteiligung-reduzieren">IT-Beteiligung reduzieren</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-1 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/save_resources.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="zeit-und-ressourcen-sparen">Zeit und Ressourcen sparen</h4> <p class="has-small-font-size">Entlasten Sie Ihr Technikteam mit der Verwaltung der Tags. Optimieren Sie die IT-Kosten und lassen Sie den Entwicklern mehr Zeit für ihre Kernaufgaben.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-2 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/empower.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="marketer-eigenstandig-arbeiten-lassen">Marketer eigenständig arbeiten lassen</h4> <p class="has-small-font-size">Verwenden Sie eine einfache visuelle Schnittstelle zum Hinzufügen, Bearbeiten und Entfernen von Tags und Marketing-Tools, ohne eine einzige Zeile Code zu schreiben.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-3 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/uptime.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="die-markteinfuhrungszeit-ihrer-tools-kampagnen-verbessern">Die Markteinführungszeit Ihrer Tools & Kampagnen verbessern</h4> <p class="has-small-font-size">Fügen Sie im Handumdrehen neue Anbieter hinzu, konfigurieren Sie Tags für neue Kampagnen und umgehen Sie so unnötige Engpässe.</p> </div> </div> </div> <div class="wp-block-group bg-blob bg-blob--bottom bg-blob--bottom-light has-blue-10-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-4 wp-block-column-is-layout-flow" style="padding-top:var(--wp--preset--spacing--32);padding-right:var(--wp--preset--spacing--64);padding-bottom:var(--wp--preset--spacing--32);padding-left:var(--wp--preset--spacing--64);flex-basis:66.66%"> <p class="has-primary-color has-text-color" style="font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.732), 1.25rem);line-height:1.4"><strong>“Das übergreifende Ziel war es, Software zu schaffen, die auch für Nicht-Techniker einfach zu bedienen ist. Dank der intuitiven Benutzeroberfläche, der umfangreichen Bibliothek von Tag-Vorlagen und der reibungslosen Integration mit anderen Piwik PRO-Modulen gewinnen unsere Kunden eine größere Flexibilität bei der Erfassung und Nutzung ihrer Daten.”</strong></p> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-27 wp-block-group-is-layout-constrained"> <p><strong>Maciej Kowcun</strong></p> <p class="has-small-font-size">Product Manager bei Piwik PRO</p> </div> </div> <div class="wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--64);flex-basis:33.33%"> <figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="831" height="881" src="https://piwikpro.de/wp-content/uploads/sites/2/2024/08/maciej-kowcun.png" alt="" class="wp-image-56847" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2024/08/maciej-kowcun.png 831w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/maciej-kowcun-283x300.png 283w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/maciej-kowcun-768x814.png 768w" sizes="(max-width: 831px) 100vw, 831px" /></figure> </div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-31 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="marketing-infrastruktur-leicht-verwalten">Marketing-Infrastruktur leicht verwalten</h2> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-6 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/360.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="alle-ihre-tools-zentral-an-einem-ort">Alle Ihre Tools zentral an einem Ort</h4> <p class="has-small-font-size">Verwalten Sie Ihren Marketing-Stack von einem zentralen Panel aus. Verteilen, verwalten und integrieren Sie Tags und personalisierte Inhalte mithilfe von verhaltensbasierten Triggern und Kundendaten.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-7 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/tags_triggers.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="vereinfachtes-tag-management">Vereinfachtes Tag Management</h4> <p class="has-small-font-size">Beschleunigen Sie das Tag-Management, indem Sie Konfigurationen importieren und dank der Meta-Setups für Ihre Meta-Sites auf allen Websites verwenden.<samp class="cc-tooltip__trigger" title="Verwenden Sie ganz einfach ein gemeinsames Setup für mehrere SharePoint-Konfigurationen."><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px" class="pp-icon"></samp></p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-8 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/solution.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="produkte-mit-wenigen-klicks-hinzufugen">Produkte mit wenigen Klicks hinzufügen</h4> <p class="has-small-font-size">Verwenden Sie Vorlagen und eine visuelle Schnittstelle, um neue Produkte innerhalb von Minuten zu konfigurieren, zu implementieren und zu testen.</p> </div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-9 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/clipboard_doublecheck.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="ihren-tracking-plan-schnell-umsetzen">Ihren Tracking-Plan schnell umsetzen</h4> <p class="has-small-font-size">Implementieren Sie Ihren Tracking-Plan ganz einfach mittels Tags, Triggern, Events, Variablen, E-Commerce-Tracking, virtuellen Pageviews oder dem Data Layer.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-10 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/target.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="zielgerichtet-personalisieren">Zielgerichtet personalisieren</h4> <p class="has-small-font-size">Erstellen Sie präzise Kundensegmente für Ihre Pop-ups und benutzerdefinierte HTMLs. Bieten SIe Ihren Kunden Anzeigen und Nachrichten mit Mehrwert.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-11 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/piwik.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="piwik-pro-analytics-suite-sofort-nutzen">Piwik PRO Analytics Suite sofort nutzen</h4> <p class="has-small-font-size">Sie erhalten mit dem Stack, bestehend aus <a href="/web-analytics/">Analytics</a>, <a href="/dsgvo-consent-manager/">Consent Management</a> und <a href="/customer-data-platform/">CDP</a> eine einheitliche, ineinandergreifende Plattform, die eine mühelose Wartung und niedrige Eintrittsbarriere für neue Teammitglieder bietet.</p> </div> </div> </div> <div class="wp-block-piwikpro-screenshot"><img decoding="async" src="https://piwikpro.de/wp-content/plugins/pp-screenshot/images/en/other/tracking-tag.png" style="max-width:100%" sizes="(max-width: 150,300,768,1024,1536,2048px) 150px, (max-width: 150,300,768,1024,1536,2048px) 300px, (max-width: 150,300,768,1024,1536,2048px) 768px, (max-width: 150,300,768,1024,1536,2048px) 1024px, (max-width: 150,300,768,1024,1536,2048px) 1536px, (max-width: 150,300,768,1024,1536,2048px) 2048px" alt="tracking-tag" srcset="https://piwikpro.de/wp-content/plugins/pp-screenshot/images/en/other/tracking-tag-150.png 150w, https://piwikpro.de/wp-content/plugins/pp-screenshot/images/en/other/tracking-tag-300.png 300w, https://piwikpro.de/wp-content/plugins/pp-screenshot/images/en/other/tracking-tag-768.png 768w, https://piwikpro.de/wp-content/plugins/pp-screenshot/images/en/other/tracking-tag-1024.png 1024w, https://piwikpro.de/wp-content/plugins/pp-screenshot/images/en/other/tracking-tag-1536.png 1536w, https://piwikpro.de/wp-content/plugins/pp-screenshot/images/en/other/tracking-tag-2048.png 2048w"/></div> </div> <div class="wp-block-group alignfull is-style-overflow-hidden is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group is-style-blob-small is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-screenshot"><img decoding="async" src="https://piwikpro.de/wp-content/plugins/pp-screenshot/images/en/other/debugger.png" style="max-width:100%" sizes="(max-width: 150,300,768,1024,1536,2048px) 150px, (max-width: 150,300,768,1024,1536,2048px) 300px, (max-width: 150,300,768,1024,1536,2048px) 768px, (max-width: 150,300,768,1024,1536,2048px) 1024px, (max-width: 150,300,768,1024,1536,2048px) 1536px, (max-width: 150,300,768,1024,1536,2048px) 2048px" alt="debugger" srcset="https://piwikpro.de/wp-content/plugins/pp-screenshot/images/en/other/debugger-150.png 150w, https://piwikpro.de/wp-content/plugins/pp-screenshot/images/en/other/debugger-300.png 300w, https://piwikpro.de/wp-content/plugins/pp-screenshot/images/en/other/debugger-768.png 768w, https://piwikpro.de/wp-content/plugins/pp-screenshot/images/en/other/debugger-1024.png 1024w, https://piwikpro.de/wp-content/plugins/pp-screenshot/images/en/other/debugger-1536.png 1536w, https://piwikpro.de/wp-content/plugins/pp-screenshot/images/en/other/debugger-2048.png 2048w"/></div> </div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-13 wp-block-column-is-layout-flow"> <h2 class="wp-block-heading" id="prufen-sie-ob-alles-richtig-funktioniert">Prüfen Sie, ob alles richtig funktioniert</h2> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-33 wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/tags_triggers.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="testen-sie-ihre-tags-bevor-sie-sie-live-schalten">Testen Sie Ihre Tags, bevor Sie sie live schalten</h4> <p class="has-small-font-size">Sehen Sie sich eine Vorschau Ihrer Implementierungen in einer sicheren Umgebung an. Verwenden Sie den Debug-Modus, um mögliche Probleme mit Ihren Tags vor dem Live-Schalten zu beheben.</p> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-34 wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/bug.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="erkennen-sie-schnell-implementierungsprobleme">Erkennen Sie schnell Implementierungsprobleme</h4> <p class="has-small-font-size">Überprüfen Sie detaillierte Change Log-Informationen und erkennen Sie, wer und wann Änderungen vorgenommen hat, die sich negativ auf Ihre Marketing-Infrastruktur auswirken könnten.</p> </div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-38 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-36 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="website-performance-prufen-und-verbessern">Website-Performance prüfen und verbessern</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-14 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/asynchronous.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="tags-asynchron-laden">Tags asynchron laden</h4> <p class="has-small-font-size">Lassen Sie nicht zu, dass Marketing-Tools die Ladegeschwindigkeit Ihrer Seite beeinflussen. Selbst wenn Tags nur langsam reagieren, werden sie keinen Einfluss auf die Leistung Ihrer Website haben.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-15 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/tags_triggers_alt.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="volle-kontrolle-uber-tags">Volle Kontrolle über Tags</h4> <p class="has-small-font-size">Verbessern Sie die Seitenladezeit weiter, indem Sie Tags nur auf ausgewählten Websites, für bestimmte Zielgruppen und unter bestimmten Bedingungen einsetzen.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-16 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/settings.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="tags-schnell-pausieren-oder-entfernen">Tags schnell pausieren oder entfernen</h4> <p class="has-small-font-size">Ordnen Sie Ihre Website, indem Sie defekte und unbenutzte Tags entfernen. Stoppen oder löschen Sie diese schnell, ohne zu kodieren oder einen Website-Scan durchzuführen.</p> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-37 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="respect-user-privacy-amp-data-security">Datenschutz und Datensicherheit respektieren</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-17 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/signed_document_ALT02.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="weltweite-datenschutzgesetze-respektieren">Weltweite Datenschutzgesetze respektieren</h4> <p class="has-small-font-size">Nutzen Sie Consent- und Opt-out-Mechanismen für Ihre Tags über eine Integration mit dem <a href="/dsgvo-consent-manager/">Consent Manager</a>.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-18 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/check.circle.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="compliance-fur-third-party-skripte">Compliance für Third Party-Skripte</h4> <p class="has-small-font-size">Verhindern Sie, dass Ihre Tags und Pixel von Drittanbieter-Tools ohne die Einwilligung der User abgefeuert werden (Zero-Cookie-Load).</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-19 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/padlock.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="verschiedene-berechtigungsstufen-anwenden">Verschiedene Berechtigungsstufen anwenden</h4> <p class="has-small-font-size">Verwalten Sie Nutzerrechte und Website-Einstellungen, und kontrollieren Sie, wer Tags sieht, ändert und veröffentlicht.</p> </div> </div> </div> </div> </div> <div class="wp-block-group alignfull is-style-overflow-hidden is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--64);padding-bottom:var(--wp--preset--spacing--128)"> <div class="wp-block-group is-style-blob is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-screenshot"><img decoding="async" src="https://piwikpro.de/wp-content/plugins/pp-screenshot/images/en/other/tags-configure-your-consent-forms.png" style="max-width:100%" sizes="(max-width: 150,300,768,1024,1536,2048px) 150px, (max-width: 150,300,768,1024,1536,2048px) 300px, (max-width: 150,300,768,1024,1536,2048px) 768px, (max-width: 150,300,768,1024,1536,2048px) 1024px, (max-width: 150,300,768,1024,1536,2048px) 1536px, (max-width: 150,300,768,1024,1536,2048px) 2048px" alt="tags-configure-your-consent-forms" srcset="https://piwikpro.de/wp-content/plugins/pp-screenshot/images/en/other/tags-configure-your-consent-forms-150.png 150w, https://piwikpro.de/wp-content/plugins/pp-screenshot/images/en/other/tags-configure-your-consent-forms-300.png 300w, https://piwikpro.de/wp-content/plugins/pp-screenshot/images/en/other/tags-configure-your-consent-forms-768.png 768w, https://piwikpro.de/wp-content/plugins/pp-screenshot/images/en/other/tags-configure-your-consent-forms-1024.png 1024w, https://piwikpro.de/wp-content/plugins/pp-screenshot/images/en/other/tags-configure-your-consent-forms-1536.png 1536w, https://piwikpro.de/wp-content/plugins/pp-screenshot/images/en/other/tags-configure-your-consent-forms-2048.png 2048w"/></div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-47 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-42 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="was-sie-mit-piwik-pro-erhalten">Was Sie mit Piwik PRO erhalten</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-20 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/cloud_server.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="mehrere-hosting-optionen">Mehrere Hosting-Optionen</h4> <p class="has-small-font-size">Hosten Sie Piwik PRO vin Ihrem eigenen Cloud-Abonnement, in einer privaten Cloud (60+ Azure-Regionen und der in Europa ansässige Elastx) oder in der öffentlichen Cloud auf Azure-Servern in den USA, den Niederlanden, Hongkong und Deutschland oder Elastx in Schweden. <samp class="cc-tooltip__trigger" title="Piwik PRO Core wird in Deutschland gehostet. Andere Optionen sind im Enterprise Plan enthalten."><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px" class="pp-icon"></samp></p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-21 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/onboarding.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="schnelles-onboarding">Schnelles Onboarding</h4> <p class="has-small-font-size">Wir stellen sicher, dass unsere Kunden unsere Plattform kennen und sich bei der Nutzung wohl fühlen. Unsere Aufgabe besteht darin, Sie durch die Einarbeitung zu begleiten, Schulungen durchzuführen und Ihre Fragen zu beantworten.<samp class="cc-tooltip__trigger" title="Im Enterprise Plan erhältlich. Wir unterstützen Piwik PRO Core User mit dem detaillierten Help Center Guide, inklusive Video-Tutorials und einem Community-Forum."><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px" class="pp-icon"></samp></p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-22 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/enterprise.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="professioneller-support">Professioneller Support</h4> <p class="has-small-font-size">Profitieren Sie vom umfangreichen Helpcenter, kontaktieren Sie Ihren Account Manager oder unsere technischen Experten. Wir finden gerne eine Lösung für Ihre Herausforderung. <samp class="cc-tooltip__trigger" title="Im Enterprise Plan erhältlich. Wir unterstützen Piwik PRO Core User mit dem detaillierten Help Center Guide, inklusive Video-Tutorials und einem Community-Forum."><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px" class="pp-icon"></samp></p> </div> </div> </div> <div class="wp-block-group has-border-color has-grey-20-border-color is-layout-constrained wp-container-core-group-is-layout-45 wp-block-group-is-layout-constrained" style="border-width:1px;padding-top:var(--wp--preset--spacing--64);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--64);padding-left:var(--wp--preset--spacing--32)"> <div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"> <div class="wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-43 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/clients/candid-b.svg" alt="" style="width:240px"/></figure> </div> </div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-24 wp-block-column-is-layout-flow" style="flex-basis:66.66%"> <p class="has-primary-color has-text-color" style="font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.732), 1.25rem);line-height:1.4"><strong>“Wir haben uns vor über zwei Jahren mit Piwik PRO zusammengetan, nicht nur für unsere eigene Plattform, sondern auch für unsere Kunden. Wir arbeiten Seite an Seite mit Piwik PRO, um sicherzustellen, dass die First Party-Daten unserer Kunden ordnungsgemäß gesammelt und verwendet werden. Die Philosophie von Candid ist es, offen und neugierig zu sein, die Zusammenarbeit mit Piwik PRO fördert dies”.</strong></p> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-44 wp-block-group-is-layout-constrained"> <p><strong>Gérard Ghazarian</strong></p> <p class="has-small-font-size">Founder & CEO von Candid</p> </div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-46 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="nutzen-sie-den-kostenlosen-core-plan-und-legen-sie-los-sie-benotigen-mehr-vereinbaren-sie-eine-demo-einer-piwik-pro-enterprise-konfiguration">Nutzen Sie den kostenlosen Core Plan und legen Sie los. Sie benötigen mehr? Vereinbaren Sie eine Demo einer Piwik PRO Enterprise Konfiguration.</h2> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-4 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-black" id="solutions-tag-bottom-cta"><a class="wp-block-button__link wp-element-button" href="/demo-vereinbaren/">Individuelle Piwik PRO Demo</a></div> <div class="wp-block-button is-style-outline is-style-outline--3" id="solutions-tag-bottom-cta-core-plan"><a class="wp-block-button__link wp-element-button" href="/core-plan/">Kostenlose Core Instanz</a></div> </div> </div> </div> </div> </main> <footer class="wp-block-template-part"> <div class="wp-block-group alignfull main-footer has-white-color has-black-background-color has-text-color has-background is-layout-constrained wp-container-core-group-is-layout-61 wp-block-group-is-layout-constrained" id="main-footer" style="padding-top:var(--wp--preset--spacing--64);padding-right:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--64);padding-left:var(--wp--preset--spacing--8)"> <div class="wp-block-columns has-small-font-size is-layout-flex wp-container-core-columns-is-layout-10 wp-block-columns-is-layout-flex" style="padding-right:0;padding-left:0"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-25 wp-block-column-is-layout-flow" style="border-right-color:var(--wp--preset--color--secondary-dark);border-right-width:1px;padding-right:var(--wp--preset--spacing--8)"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-49 wp-block-group-is-layout-constrained"> <h6 class="wp-block-heading" id="produkt">PRODUKT</h6> <nav class="is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-2 wp-block-navigation-is-layout-flex" aria-label="Footer - 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Column 1"><ul class="wp-block-navigation__container has-text-color has-white-color is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-google-analytics-4/"><span class="wp-block-navigation-item__label">Piwik PRO vs. GA Universal & GA4</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-google-analytics-360/"><span class="wp-block-navigation-item__label">Piwik PRO vs. GA3 360 & GA4 360</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-matomo/"><span class="wp-block-navigation-item__label">Piwik PRO vs. Matomo (Piwik)</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://piwik.pro/blog/piwik-pro-vs-adobe-analytics/"><span class="wp-block-navigation-item__label">[EN] Piwik PRO vs. Adobe Analytics</span></a></li></ul></nav></div> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-30 wp-block-column-is-layout-flow" style="border-right-color:var(--wp--preset--color--secondary-dark);border-right-width:1px;padding-right:var(--wp--preset--spacing--8)"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-56 wp-block-group-is-layout-constrained"><nav class="has-text-color has-white-color is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-9 wp-block-navigation-is-layout-flex" aria-label="Footer Secondary - 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