CINXE.COM

<!doctype html> <html lang="en-US"> <head> <meta charset="utf-8"> <meta http-equiv="x-ua-compatible" content="ie=edge"> <meta name="viewport" content="width=device-width, initial-scale=1">  <script type="text/javascript" src="//cdn-3.convertexperiments.com/js/1002822-1002368.js"></script>  <meta name='contextly-page' id='contextly-page' content='{"url":"https:\/\/multichannelmerchant.com\/category\/marketing\/advertising","type":"category","type_term":"Advertising"}' /> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <script data-cfasync="false" data-pagespeed-no-defer> var gtm4wp_datalayer_name = "dataLayer"; var dataLayer = dataLayer || []; </script>   <title>Advertising Archives - Multichannel Merchant</title> <meta name="description" content="Read the latest Advertising posts on Multichannel Merchant." /> <link rel="canonical" href="https://multichannelmerchant.com/category/marketing/advertising/" /> <link rel="next" href="https://multichannelmerchant.com/category/marketing/advertising/page/2/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Advertising Archives - Multichannel Merchant" /> <meta property="og:description" content="Read the latest Advertising posts on Multichannel Merchant." /> <meta property="og:url" content="https://multichannelmerchant.com/category/marketing/advertising/" /> <meta property="og:site_name" content="Multichannel Merchant" /> <meta property="og:image" content="https://multichannelmerchant.com/wp-content/uploads/2023/07/mcm-logo.jpg" /> <meta property="og:image:width" content="1200" /> <meta property="og:image:height" content="675" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:site" content="@mcmerchant" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"CollectionPage","@id":"https://multichannelmerchant.com/category/marketing/advertising/","url":"https://multichannelmerchant.com/category/marketing/advertising/","name":"Advertising Archives - Multichannel Merchant","isPartOf":{"@id":"https://multichannelmerchant.com/#website"},"primaryImageOfPage":{"@id":"https://multichannelmerchant.com/category/marketing/advertising/#primaryimage"},"image":{"@id":"https://multichannelmerchant.com/category/marketing/advertising/#primaryimage"},"thumbnailUrl":"https://multichannelmerchant.com/wp-content/uploads/2023/10/google-analytics-logo-feature.jpg","description":"Read the latest Advertising posts on Multichannel Merchant.","breadcrumb":{"@id":"https://multichannelmerchant.com/category/marketing/advertising/#breadcrumb"},"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://multichannelmerchant.com/category/marketing/advertising/#primaryimage","url":"https://multichannelmerchant.com/wp-content/uploads/2023/10/google-analytics-logo-feature.jpg","contentUrl":"https://multichannelmerchant.com/wp-content/uploads/2023/10/google-analytics-logo-feature.jpg","width":850,"height":450,"caption":"Google Analytics 4 logo feature"},{"@type":"BreadcrumbList","@id":"https://multichannelmerchant.com/category/marketing/advertising/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://multichannelmerchant.com/"},{"@type":"ListItem","position":2,"name":"Marketing","item":"https://multichannelmerchant.com/category/marketing/"},{"@type":"ListItem","position":3,"name":"Advertising"}]},{"@type":"WebSite","@id":"https://multichannelmerchant.com/#website","url":"https://multichannelmerchant.com/","name":"Multichannel Merchant","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://multichannelmerchant.com/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}</script>  <link rel='dns-prefetch' href='//static.addtoany.com' /> <link rel='dns-prefetch' href='//cdn.parsely.com' /> <link rel='dns-prefetch' href='//a.omappapi.com' /> <link rel='dns-prefetch' href='//maxcdn.bootstrapcdn.com' /> <link rel='dns-prefetch' href='//fonts.googleapis.com' /> <link rel="alternate" type="application/rss+xml" title="Multichannel Merchant » Feed" href="https://multichannelmerchant.com/feed/" /> <link rel="alternate" type="application/rss+xml" title="Multichannel Merchant » Advertising Category Feed" href="https://multichannelmerchant.com/category/marketing/advertising/feed/" /> <script type="text/javascript" id="google-gpt" src="https://securepubads.g.doubleclick.net/tag/js/gpt.js" async="async"></script> <script type="text/javascript"> /* <![CDATA[ */ window.googletag = window.googletag || {cmd: []}; /* ]]> */ </script> <script type="text/javascript"> /* <![CDATA[ */ function aiAdMgmtLogSlotStatus(slotId, state) { console.log("AI Ad Mgmt - Ad ID " + slotId + " " + state); } googletag.cmd.push(() => { googletag.pubads().addEventListener("slotRequested", (event) => { aiAdMgmtLogSlotStatus(event.slot.getSlotElementId(), "fetched"); }); googletag.pubads().addEventListener("slotOnload", (event) => { aiAdMgmtLogSlotStatus(event.slot.getSlotElementId(), "rendered"); }); }); /* ]]> */ </script> <script type="text/javascript" id="olytics-js" src="https://multichannelmerchant.com/wp-content/plugins/ai-ad-management/assets/js/olytics.min.js"></script> <script type="text/javascript"> /* <![CDATA[ */ googletag.cmd.push(function(){ googletag.pubads().setTargeting('path', '/category/marketing/advertising/').setTargeting('category', 'advertising'); }); /* ]]> */ </script> <script type="text/javascript" src="https://multichannelmerchant.com/wp-content/plugins/ai-ad-management/assets/js/olytics.targeting.js?v=2.0.0"></script> <script type="text/javascript"> /* <![CDATA[ */ var AIAD_7379865147fa5845e227cce1185d3853, AIAD_e610d0f99fb73a54ec03e1c22c642f26, AIAD_2df21eb9507a4a580f4c47cd7325850f, AIAD_add5e47ba41c1ed2809f726ad7ee3102, AIAD_82f5b6c27e66bab34fad186df0e16808, AIAD_a6b51157675f5fa462f3ddf3f7667bf6, AIAD_377071e6377119740fc5546e36134f21, AIAD_f014dd2107232ebf957d6b60a0385b3e, AIAD_e901de105b53388f04d97578589dc1a9, AIAD_47a306a0ac36a2e57bca247ab736367b, AIAD_bd7015fe7531d256a68a69eaeb5c056a, AIAD_4f341fa9b8033a5692306b568798e122; googletag.cmd.push(function(){ var AIMAP_e02b89857b91a11b8be92fca409827ba = googletag.sizeMapping() .addSize([970, 0], [[970, 90], [728, 90], [970, 250]]) .addSize([768, 0], [728, 90]) .addSize([320, 0], [300, 50]) .addSize([0, 0], []) .build(); var AIMAP_336d69af4e13192f91fb34ababca7913 = googletag.sizeMapping() .addSize([970, 0], [[970, 90], [728, 90]]) .addSize([768, 0], [728, 90]) .addSize([0, 0], []) .build(); var AIMAP_3cfce651e667ab85486dd42a8185f98a = googletag.sizeMapping() .addSize([320, 0], [300, 250]) .addSize([0, 0], []) .build(); var AIMAP_e55a54e1d4a840735c2e9f8afd01b09a = googletag.sizeMapping() .addSize([320, 0], [[300, 600], [300, 250]]) .addSize([0, 0], [[970, 90], [728, 90], [970, 250]]) .build(); var AIMAP_95200ff25af156a67c37a9382cf74da1 = googletag.sizeMapping() .addSize([320, 0], [[300, 600], [300, 250]]) .addSize([0, 0], []) .build(); AIAD_7379865147fa5845e227cce1185d3853 = googletag.defineSlot('/987/Multichannelmerchant.com/mcm-leaderboard', [728, 90], 'div-gpt-ad-1647464811495-0').defineSizeMapping(AIMAP_e02b89857b91a11b8be92fca409827ba).addService(googletag.pubads()); AIAD_e610d0f99fb73a54ec03e1c22c642f26 = googletag.defineSlot('/987/Multichannelmerchant.com/topbillboard', [320, 100], 'topbillboard').defineSizeMapping(AIMAP_e02b89857b91a11b8be92fca409827ba).addService(googletag.pubads()); AIAD_2df21eb9507a4a580f4c47cd7325850f = googletag.defineSlot('/987/Multichannelmerchant.com/top-halfpage', [300, 250], 'top-halfpage').defineSizeMapping(AIMAP_95200ff25af156a67c37a9382cf74da1).setCollapseEmptyDiv(true).addService(googletag.pubads()); AIAD_add5e47ba41c1ed2809f726ad7ee3102 = googletag.defineSlot('/987/Multichannelmerchant.com/mcmstickybottomleaderboard', [728, 90], 'mcmstickybottomleaderboard').defineSizeMapping(AIMAP_336d69af4e13192f91fb34ababca7913).setCollapseEmptyDiv(true).addService(googletag.pubads()); AIAD_82f5b6c27e66bab34fad186df0e16808 = googletag.defineSlot('/987/Multichannelmerchant.com/bottombillboard', [320, 100], 'bottombillboard').defineSizeMapping(AIMAP_e02b89857b91a11b8be92fca409827ba).setCollapseEmptyDiv(true).addService(googletag.pubads()); AIAD_a6b51157675f5fa462f3ddf3f7667bf6 = googletag.defineSlot('/987/Multichannelmerchant.com/bottomrightboombox', [300, 250], 'bottomrightboombox').defineSizeMapping(AIMAP_3cfce651e667ab85486dd42a8185f98a).setCollapseEmptyDiv(true).addService(googletag.pubads()); AIAD_377071e6377119740fc5546e36134f21 = googletag.defineSlot('/987/Multichannelmerchant.com/toprightboombox', [300, 250], 'toprightboombox').defineSizeMapping(AIMAP_3cfce651e667ab85486dd42a8185f98a).addService(googletag.pubads()); AIAD_f014dd2107232ebf957d6b60a0385b3e = googletag.defineSlot('/987/Multichannelmerchant.com/mcm-right-rail', [300, 600], 'div-gpt-ad-1647465193439-0').defineSizeMapping(AIMAP_e55a54e1d4a840735c2e9f8afd01b09a).addService(googletag.pubads()); AIAD_e901de105b53388f04d97578589dc1a9 = googletag.defineSlot('/987/Multichannelmerchant.com/mcm-square-content', [300, 250], 'div-gpt-ad-1647464320227-0').defineSizeMapping(AIMAP_3cfce651e667ab85486dd42a8185f98a).addService(googletag.pubads()); AIAD_47a306a0ac36a2e57bca247ab736367b = googletag.defineSlot('/987/Multichannelmerchant.com/mcm-top-content-boombox', [300, 250], 'div-gpt-ad-1648488037271-0').defineSizeMapping(AIMAP_3cfce651e667ab85486dd42a8185f98a).addService(googletag.pubads()); AIAD_bd7015fe7531d256a68a69eaeb5c056a = googletag.defineSlot('/987/Multichannelmerchant.com/mcm-leaderboard', [728, 90], 'div-gpt-ad-1647464811495-0-1').defineSizeMapping(AIMAP_e02b89857b91a11b8be92fca409827ba).addService(googletag.pubads()); AIAD_4f341fa9b8033a5692306b568798e122 = googletag.defineSlot('/987/Multichannelmerchant.com/mcm_native', 'fluid', 'div-gpt-ad-23003939171-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); /* ]]> */ </script> <link rel='stylesheet' id='interncss-css' href='https://multichannelmerchant.com/wp-content/plugins/wp-intern-ads/internAds.css?ver=6.4.3' type='text/css' media='all' /> <link rel='stylesheet' id='wp-block-library-css' href='https://multichannelmerchant.com/wp-includes/css/dist/block-library/style.min.css?ver=6.4.3' type='text/css' media='all' /> <style id='wp-parsely-recommendations-style-inline-css' type='text/css'> .parsely-recommendations-list-title{font-size:1.2em}.parsely-recommendations-list{list-style:none;padding:unset}.parsely-recommendations-cardbody{overflow:hidden;padding:.8em;text-overflow:ellipsis;white-space:nowrap}.parsely-recommendations-cardmedia{padding:.8em .8em 0} </style> <style id='powerpress-player-block-style-inline-css' type='text/css'> </style> <link rel='stylesheet' id='mpp_gutenberg-css' href='https://multichannelmerchant.com/wp-content/plugins/metronet-profile-picture/dist/blocks.style.build.css?ver=2.6.0' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}body .is-layout-flex{flex-wrap: wrap;align-items: center;}body .is-layout-flex > *{margin: 0;}body .is-layout-grid{display: grid;}body .is-layout-grid > *{margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} .wp-block-navigation a:where(:not(.wp-element-button)){color: inherit;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} .wp-block-pullquote{font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='som_lost_password_style-css' href='https://multichannelmerchant.com/wp-content/plugins/frontend-reset-password/assets/css/password-lost.css?ver=6.4.3' type='text/css' media='all' /> <link rel='stylesheet' id='views-patch-style-css' href='https://multichannelmerchant.com/wp-content/plugins/views2-plugin/public/dist/style.views-public-style-patch.5a7658f70de8a8d30069.css' type='text/css' media='all' /> <link rel='stylesheet' id='ai-social-sharing-css' href='https://multichannelmerchant.com/wp-content/plugins/ai-social-sharing/assets/css/style.css?ver=1.0.1' type='text/css' media='all' /> <link rel='stylesheet' id='font-awesome-css' href='https://maxcdn.bootstrapcdn.com/font-awesome/4.7.0/css/font-awesome.min.css?ver=6.4.3' type='text/css' media='all' /> <link rel='stylesheet' id='sage/css-css' href='https://multichannelmerchant.com/wp-content/themes/main/prod-dist/styles/main-f7c9765b28.css' type='text/css' media='all' /> <link rel='stylesheet' id='extra-styles-css' href='https://multichannelmerchant.com/wp-content/themes/main/extra-styles.css?ver=1.0.3' type='text/css' media='all' /> <link rel='stylesheet' id='usp-css' href='https://multichannelmerchant.com/wp-content/plugins/usp-pro/css/usp-pro.css?ver=4.2' type='text/css' media='all' /> <link rel='stylesheet' id='google_fonts-css' href='https://fonts.googleapis.com/css?family=Oswald%3A300%2C400%7CSource+Sans+Pro%3A400%2C700&ver=6.4.3' type='text/css' media='all' /> <link rel='stylesheet' id='ai-ad-olytics-style-css' href='https://olytics.omeda.com/olytics/css/v3/p/olytics.css?ver=2.0.0' type='text/css' media='all' /> <script type="text/javascript" src="https://multichannelmerchant.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://multichannelmerchant.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script type="text/javascript" src="https://multichannelmerchant.com/wp-content/plugins/wp-intern-ads/jquery.internads.js?ver=1.0" id="internads-js"></script> <script type="text/javascript" src="https://static.addtoany.com/menu/page.js?ver=6.4.3" id="addtoany-js"></script> <script type="text/javascript" src="https://multichannelmerchant.com/wp-content/plugins/ai-social-sharing/assets/js/ai_social_sharing.js?ver=1.0.1" id="ai-social-sharing-js"></script> <script type="text/javascript" id="usp-js-before"> /* <![CDATA[ */ usp_pro_submit_button = 1; usp_pro_success_form = 0; /* ]]> */ </script> <script type="text/javascript" src="https://multichannelmerchant.com/wp-content/plugins/usp-pro/js/usp-pro.js?ver=4.2" id="usp-js"></script> <script type="text/javascript" src="https://multichannelmerchant.com/wp-content/plugins/usp-pro/js/parsley.min.js?ver=4.2" id="parsley-js"></script> <style> .show-program { width:100%; } .show-program p { margin:0 0 0 10px; /*color:#fff;*/ font-size:13px; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-weight:bold; } .show-program tr { background-color:#E2E9F3; } .show-program th { background-color:#588CB4; /*Text Styling*/ margin:0 0 0 10px; color:#fff; font-size:13px; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-weight:bold; /*Text Styling*/ padding:8px; white-space: nowrap; } .show-program td { padding:4px; font-size:13px; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; vertical-align: text-top; } .show-program th, .show-program > tbody > tr > td { border:2px solid #fff !important; padding:5px 10px 3px 10px !important; } .show-program .starttime, .show-program .endtime { width:90px; } .show-program img { border:none; } .show-program-viewby { width:100%; border-spacing:0; font-size:13px; } .show-program-viewby td { vertical-align: text-top; width:50%; } </style> <script type="text/javascript" src="https://apps.decisionbriefs.com/js/custom/bigquery/tracking.js"></script> <script type="text/javascript"> t_set_identity_info( '172.69.23.114', //ip null, //identity id '', //session id null //hash email ); t_set_app_info( 'multi-channel-merchant-main-site', //application 'multi-channel-merchant', //brand 'marketing', //market null //profiles_collection ); </script> <script type="text/javascript"> (function (w, d, id, ns, s) { var c = w[ns] = w[ns] || {}; if (!c.ready) { c.q = []; c.ready = function () { c.q.push(arguments); }; c.ready.apply(c, ["expose",{"wp\/widgets":{"dependencies":["widgets"],"js":["https:\/\/assets.context.ly\/wp-plugin\/6.1.3\/js\/contextly-wordpress.js"],"foreign":true}}]); c.ready.apply(c, ["libraries",{"jquery":false}]); c.ready.apply(c, ["load","wp\/widgets"]); } if (!d.getElementById(id)) { var e = d.createElement(s); e.id = id; e.src = "https:\/\/assets.context.ly\/kit\/6.latest\/loader.js"; var h = d.getElementsByTagName(s)[0]; h.parentNode.insertBefore(e, h); } })(window, document, 'ctx-loader', 'Contextly', 'script'); (function(c, ns){var v=c[ns]=c[ns]||{};v["appId"]="multichannelmerchant"; v["https"]=true; v["client"]={"client":"wp","version":"6.1.3"}; })(Contextly,"overrides"); (function(c, ns){var v=c[ns]=c[ns]||{};v["ajax_url"]="https:\/\/multichannelmerchant.com\/wp-admin\/admin-ajax.php"; })(Contextly,"wpdata"); </script> <style> .som-password-error-message, .som-password-sent-message { background-color: #cd1a30; border-color: #cd1a30; } </style> <script type="text/javascript"> </script> <script type="text/javascript">window.ajaxurl = 'https://multichannelmerchant.com/wp-admin/admin-ajax.php';</script>   <script data-cfasync="false" data-pagespeed-no-defer type="text/javascript"> var dataLayer_content = {"pageTitle":"Advertising Archives - Multichannel Merchant","pagePostType":"post","pagePostType2":"category-post","pageCategory":["advertising","content-marketing","marketing","mcmcommercechat","podcast","search"]}; dataLayer.push( dataLayer_content ); </script><script type="text/javascript"> /* <![CDATA[ */ const aiAdMgmtOlytics = { "applicationId" : "mcm-main-site", "behaviorId" : "4892G1343578A0N" }; /* ]]> */ </script> <script type="text/javascript" src="https://multichannelmerchant.com/wp-content/plugins/ai-ad-management/assets/js/olytics.tracking.js?v=2.0.0"></script> <script data-cfasync="false"> (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= '//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-W354DP7'); </script> <script type="application/ld+json">{"@context":"https:\/\/schema.org","@type":"WebPage","headline":"Advertising","url":"http:\/\/multichannelmerchant.com\/category\/marketing\/advertising\/"}</script>  <script type="text/javascript"> (function() { function async_load(script_url){ var protocol = ('https:' == document.location.protocol ? 'https://' : 'http://'); var s = document.createElement('script'); s.src = protocol + script_url; var x = document.getElementsByTagName('script')[0]; x.parentNode.insertBefore(s, x); } bm_website_code = 'C16F0E3981294CD2'; jQuery(document).ready(function(){async_load('asset.pagefair.com/measure.min.js')}); jQuery(document).ready(function(){async_load('asset.pagefair.net/ads.min.js')}); })(); </script> </head> <body class="archive category category-advertising category-19923 sidebar-primary">  <style type="text/css"> body { margin-top: 50px; } header .container { background-image: none; border-bottom: 0 none; margin: 0; width: 100%; z-index: 9999999; } header .navbar.fixed-top { display: flex; flex-direction: row; justify-content: space-between; align-items: center; background-image: url(https://multichannelmerchant.com/wp-content/themes/main/dist/images/line-bg-light.png); border-bottom: 1px solid #333; padding-left: 15px; padding-right: 15px; background-color: #fff; } header .navigation.open { display: block; position: fixed; z-index: 999999; /* one 9 less than header .container */ } /* fix for admin bar being hidden */ body.admin-bar header .navbar.fixed-top { top: 30px; } #wpadminbar { z-index: 99999999; } </style> <header class="banner"> <div class="container"> <nav class="navbar fixed-top"> <div class="left"> <div class="buttons"> <i class="fa fa-search"></i> <button class="hamburger" type="button" data-toggle="collapse" data-target="#mobile-nav" aria-controls="mobile-nav" aria-expanded="false" aria-label="Toggle navigation"> <i class="fa fa-bars"></i> </button> </div> <a class="navbar-brand" href="/"> <img src="https://multichannelmerchant.com/wp-content/themes/main/prod-dist/images/logo.png" alt="Multichannel Merchant"> </a> <ul id="menu-primary-navigation" class="navbar-nav"><li id="menu-item-99021" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-99021"><a href="https://multichannelmerchant.com/ecommerce/">Ecommerce</a></li> <li id="menu-item-99019" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-99019"><a href="https://multichannelmerchant.com/marketing/">Marketing</a></li> <li id="menu-item-99017" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-99017"><a href="https://multichannelmerchant.com/operations/">Operations & Fulfillment</a></li> <li id="menu-item-167955" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-167955"><a href="https://multichannelmerchant.com/sector-spotlights/">Sector Spotlights</a></li> </ul> </div> <div class="social"> <a rel="nofollow" target="_blank" href="https://www.facebook.com/multichannel.merchant/"> <span class="fa-stack"> <i class="fa fa-square fa-stack-2x"></i> <i class="fa fa-facebook fa-stack-1x fa-inverse"></i> </span> </a> <a rel="nofollow" target="_blank" href="https://www.linkedin.com/company/multichannel-merchant"> <span class="fa-stack"> <i class="fa fa-square fa-stack-2x"></i> <i class="fa fa-linkedin fa-stack-1x fa-inverse"></i> </span> </a> <a rel="nofollow" target="_blank" href="https://twitter.com/mcmerchant"> <span class="fa-stack"> <i class="fa fa-square fa-stack-2x"></i> <i class="fa fa-twitter fa-stack-1x fa-inverse"></i> </span> </a> <a class="toggle-social" rel="nofollow" href="javascript:void(0);"> <span class="fa-stack"> <i class="fa fa-circle fa-stack-2x"></i> <i class="fa fa-arrow-down fa-stack-1x fa-inverse"></i> </span> </a> </div> </nav> </div> <div class="navigation"> <div class="inner"> <div class="row top-row"> <form role="search" method="get" class="search-form" action="/"> <label> <span class="screen-reader-text">Search for:</span> <input type="search" class="search-field" placeholder="Search" name="s" title="Search"> </label> <button type="submit" class="search-submit"> <i class="fa fa-search"></i> </button> </form> <div class="right"> <div class="close"> <i class="fa fa-times-circle"></i> </div> </div> </div> <div class="row bottom-row menu-row"> <div class="col-left"> <div class="home hidden-md-up"> <a href="/"><i class="fa fa-home"></i> HOME</a> </div> <ul id="menu-primary-dropdown" class="navbar-nav"><li id="menu-item-99023" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-99023"><a href="https://multichannelmerchant.com/ecommerce/">Ecommerce</a> <ul class="sub-menu"> <li id="menu-item-98083" class="a1i0s0 menu-item menu-item-type-taxonomy menu-item-object-category menu-item-98083"><a href="https://multichannelmerchant.com/category/ecommerce/marketplaces/">Marketplaces</a></li> <li id="menu-item-98084" class="a1i0s0 menu-item menu-item-type-taxonomy menu-item-object-category menu-item-98084"><a href="https://multichannelmerchant.com/category/ecommerce/mobile/">Mobile</a></li> <li id="menu-item-99079" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-99079"><a href="https://multichannelmerchant.com/category/ecommerce/payment/">Payment</a></li> <li id="menu-item-99081" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-99081"><a href="https://multichannelmerchant.com/category/ecommerce/security/">Security</a></li> <li id="menu-item-98087" class="a1i0s0 menu-item menu-item-type-taxonomy menu-item-object-category menu-item-98087"><a href="https://multichannelmerchant.com/category/ecommerce/shopping-cart/">Shopping Cart</a></li> <li id="menu-item-98088" class="a1i0s0 menu-item menu-item-type-taxonomy menu-item-object-category menu-item-98088"><a href="https://multichannelmerchant.com/category/ecommerce/usability/">Usability</a></li> </ul> </li> <li id="menu-item-99025" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-ancestor current-menu-parent current_page_parent current_page_ancestor menu-item-has-children menu-item-99025"><a href="https://multichannelmerchant.com/marketing/">Marketing</a> <ul class="sub-menu"> <li id="menu-item-99083" class="menu-item menu-item-type-taxonomy menu-item-object-category current-menu-item menu-item-99083"><a href="https://multichannelmerchant.com/category/marketing/advertising/" aria-current="page">Advertising</a></li> <li id="menu-item-98077" class="a1i0s0 menu-item menu-item-type-taxonomy menu-item-object-category menu-item-98077"><a href="https://multichannelmerchant.com/category/marketing/catalog/">Catalog</a></li> <li id="menu-item-99085" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-99085"><a href="https://multichannelmerchant.com/category/marketing/content-marketing/">Content Marketing</a></li> <li id="menu-item-99087" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-99087"><a href="https://multichannelmerchant.com/category/marketing/email/">Email</a></li> <li id="menu-item-99089" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-99089"><a href="https://multichannelmerchant.com/category/marketing/search/">Search</a></li> <li id="menu-item-98081" class="a1i0s0 menu-item menu-item-type-taxonomy menu-item-object-category menu-item-98081"><a href="https://multichannelmerchant.com/category/marketing/social/">Social</a></li> <li id="menu-item-99091" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-99091"><a href="https://multichannelmerchant.com/category/marketing/video/">Video</a></li> </ul> </li> <li id="menu-item-99027" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-99027"><a href="https://multichannelmerchant.com/operations/">Operations & Fulfillment</a> <ul class="sub-menu"> <li id="menu-item-98067" class="a1i0s0 menu-item menu-item-type-taxonomy menu-item-object-category menu-item-98067"><a href="https://multichannelmerchant.com/category/operations/contact-center/">Contact Center</a></li> <li id="menu-item-99095" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-99095"><a href="https://multichannelmerchant.com/category/operations/customer-experience/">Customer Experience</a></li> <li id="menu-item-99097" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-99097"><a href="https://multichannelmerchant.com/category/operations/delivery/">Delivery</a></li> <li id="menu-item-99099" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-99099"><a href="https://multichannelmerchant.com/category/operations/distribution-center/">Distribution Center</a></li> <li id="menu-item-99101" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-99101"><a href="https://multichannelmerchant.com/category/operations/fulfillment/">Fulfillment</a></li> <li id="menu-item-99103" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-99103"><a href="https://multichannelmerchant.com/category/operations/order-management/">Order Management</a></li> <li id="menu-item-98073" class="a1i0s0 menu-item menu-item-type-taxonomy menu-item-object-category menu-item-98073"><a href="https://multichannelmerchant.com/category/operations/returns/">Returns</a></li> <li id="menu-item-99107" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-99107"><a href="https://multichannelmerchant.com/category/operations/shipping/">Shipping</a></li> <li id="menu-item-99109" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-99109"><a href="https://multichannelmerchant.com/category/operations/workforce/">Workforce</a></li> <li id="menu-item-169013" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-169013"><a href="https://multichannelmerchant.com/sector-spotlights/">Sector Spotlights</a></li> </ul> </li> <li id="menu-item-98923" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-98923"><a href="#">Resource Center</a> <ul class="sub-menu"> <li id="menu-item-167956" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-167956"><a href="https://multichannelmerchant.com/media-marketing-network-events/">Media & Marketing Events</a></li> <li id="menu-item-170257" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-170257"><a href="https://multichannelmerchant.com/event/2023-advisory-board/">MCM Advisory Board</a></li> <li id="menu-item-110988" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-110988"><a href="https://multichannelmerchant.com/mcmadvertisers/">Media Kit</a></li> <li id="menu-item-112310" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-112310"><a href="/mcm-commerce-chat/">Podcasts</a></li> <li id="menu-item-98933" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-98933"><a href="/webinars/">Webinars</a></li> <li id="menu-item-99271" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-99271"><a href="https://multichannelmerchant.com/category/research/">Research</a></li> <li id="menu-item-161522" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-161522"><a href="/usp_form/content-submission/">Submit A Release</a></li> <li id="menu-item-99113" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-99113"><a href="https://multichannelmerchant.com/videos/">Videos</a></li> <li id="menu-item-98929" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-98929"><a href="https://jobs.multichannelmerchant.com/">Jobs</a></li> </ul> </li> </ul> <div class="hidden-md-up"> <ul id="menu-subscribe-advertise" class="menu-subscribe navbar-nav"><li id="menu-item-113594" class="fa-sign-in menu-item menu-item-type-post_type menu-item-object-page menu-item-113594"><a href="https://multichannelmerchant.com/subscribe/">Subscribe</a></li> </ul> <div class="menu-social"> <h4>Follow Us</h4> <ul class="networks list-unstyled list-inline"> <li> <a rel="nofollow" target="_blank" href="https://www.facebook.com/multichannel.merchant/"> <i class="fa fa-facebook-square"></i> <span class="hidden-sm-down">Facebook</span> </a> </li> <li> <a rel="nofollow" target="_blank" href="https://www.linkedin.com/company/multichannel-merchant"> <i class="fa fa-linkedin"></i> <span class="hidden-sm-down">LinkedIn</span> </a> </li> <li> <a rel="nofollow" target="_blank" href="https://twitter.com/mcmerchant"> <i class="fa fa-twitter"></i> <span class="hidden-sm-down">Twitter</span> </a> </li> <li> <a rel="nofollow" target="_blank" href="https://www.youtube.com/user/MultichannelMerchant"> <i class="fa fa-video-camera"></i> <span class="hidden-sm-down">YouTube</span> </a> </li> </ul> </div> </div> </div> <div class="col-right hidden-sm-down"> <section class="primary-dropdown-cta widget ai_ad_widget-10 widget_ai_ad_widget"> <div id="div-gpt-ad-1647464320227-0" style="min-width:300px;min-height:250px;" > <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1647464320227-0'); });</script> </div> </section> </div> </div> </div> </div> </header><div id="ai_ad_widget-3" class="ad topbillboard widget widget_ai_ad_widget"> <div id="topbillboard"> <script>googletag.cmd.push(function() { googletag.display('topbillboard'); });</script> </div> </div><script> (function($){ //Fix to Toggle navigation $('header .left .buttons .fa-search').click(function (e) { e.preventDefault(); e.stopPropagation(); $('header .left .hamburger').trigger('click'); }); })(jQuery); </script> <div class="wrap container" role="document"> <div class="content row"> <main class="main"> <div class="page-header"> <h1 class="entry-title">Advertising</h1> </div> <article class="post-173460 post type-post status-publish format-standard has-post-thumbnail hentry category-advertising category-content-marketing category-marketing category-mcmcommercechat category-podcast category-search tag-affiliate-marketing tag-analytics tag-digital-marketing tag-marketing company-google mcm_term-google-analytics"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2023/10/google-analytics-logo-feature-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="Google Analytics 4 logo feature" decoding="async" srcset="https://multichannelmerchant.com/wp-content/uploads/2023/10/google-analytics-logo-feature-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2023/10/google-analytics-logo-feature-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2023/10/google-analytics-logo-feature.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/ga4-unraveling-the-new-world-of-google-analytics/">GA4: Unraveling the New World of Google Analytics</a></h2> <div class="date-author"> <time class="updated" datetime="2023-10-03T20:08:36+00:00">October 3, 2023</time> | <a href="https://multichannelmerchant.com/author/mobrienaccessintel-com/">Mike O'Brien</a> </div> </header> <div class="entry-summary"> <p>The digital landscape has experienced a seismic shift with the recent sunset of Google Universal Analytics (UA) in favor of Google Analytics 4 or GA4, introduced in 2020. As of July 1, Google stopped processing data through UA, creating a forced migration. Ben Hardt, VP of business intelligence and innovation at X Agency, walks us through the changes and the impact on marketers.</p> </div> </div> </article> <article class="post-172214 post type-post status-publish format-standard has-post-thumbnail hentry category-advertising category-marketing tag-back-to-school tag-retail mcm_term-consumer mcm_term-influencer mcm_term-influencers"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2023/08/back-to-school-stack-of-books-feature-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="back-to-school stack of books feature" decoding="async" srcset="https://multichannelmerchant.com/wp-content/uploads/2023/08/back-to-school-stack-of-books-feature-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2023/08/back-to-school-stack-of-books-feature-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2023/08/back-to-school-stack-of-books-feature.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/your-2024-back-to-school-campaign-planning-too-soon-nope/">Your 2024 Back-to-School Campaign Planning: Too Soon? Nope</a></h2> <div class="date-author"> <time class="updated" datetime="2023-08-23T13:29:35+00:00">August 23, 2023</time> | <a href="https://multichannelmerchant.com/author/karlacrawfordkerr/">Karla Crawford Kerr</a> </div> </header> <div class="entry-summary"> <p>The back-to-school shopping rush is hectic for retailers, ranking just behind the holiday season on the marketing calendar. But now that kids in grades K-12 have returned to class and college students are heading back to campus, it鈥檚 time to start planning your back-to-school 2024 marketing campaign. Too soon? Not if you want to make the most of a huge opportunity.</p> </div> </div> </article> <article class="post-171456 post type-post status-publish format-standard has-post-thumbnail hentry category-advertising category-catalog category-content-marketing category-marketing category-search tag-advertising tag-content-marketing tag-digital-marketing tag-merchandising tag-online-search tag-product-photos tag-product-recommendations mcm_term-artificial-intelligence mcm_term-generative-ai mcm_term-pim mcm_term-product-detail-page mcm_term-product-information-management mcm_term-product-pages"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2023/07/e-merchandising-rack-of-shoes-feature-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="e-merchandising rack of shoes feature" decoding="async" srcset="https://multichannelmerchant.com/wp-content/uploads/2023/07/e-merchandising-rack-of-shoes-feature-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2023/07/e-merchandising-rack-of-shoes-feature-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2023/07/e-merchandising-rack-of-shoes-feature.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/the-future-of-e-merchandising-ai-and-personalization/">The Future of E-Merchandising: AI and Personalization</a></h2> <div class="date-author"> <time class="updated" datetime="2023-07-26T15:38:37+00:00">July 26, 2023</time> | <a href="https://multichannelmerchant.com/author/samparnell/">Sam Parnell</a> </div> </header> <div class="entry-summary"> <p>The world of e-merchandising, i.e., the art of presenting products and services in an enticing and captivating way online, has evolved significantly over time. Now, the profound impact of significant AI advancements on the future of e-merchandising is becoming increasingly evident. However, data inputs need to be sufficient to realize meaningful insights and harness the power of AI.</p> </div> </div> </article> <article class="post-171312 post type-post status-publish format-standard has-post-thumbnail hentry category-advertising category-marketing tag-advertising tag-marketing tag-marketing-campaigns company-albertsons company-best-buy company-gap company-google company-kroger company-loreal company-nordstrom company-walmart mcm_term-publicis mcm_term-retail-media-networks"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2023/07/iab-retail-media-buyers-guide-logo-feature-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="IAB retail media networks buyer's guide logo feature" decoding="async" loading="lazy" srcset="https://multichannelmerchant.com/wp-content/uploads/2023/07/iab-retail-media-buyers-guide-logo-feature-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2023/07/iab-retail-media-buyers-guide-logo-feature-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2023/07/iab-retail-media-buyers-guide-logo-feature.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/retail-media-networks-buyers-guide-released-by-iab/">Retail Media Networks Buyer鈥檚 Guide Released by IAB</a></h2> <div class="date-author"> <time class="updated" datetime="2023-07-20T20:42:50+00:00">July 20, 2023</time> | <a href="https://multichannelmerchant.com/author/mobrienaccessintel-com/">Mike O'Brien</a> </div> </header> <div class="entry-summary"> <p>Given the explosion in retail media networks, and the vast potential of their rich first-party data insights, the Interactive Advertising Bureau (IAB) has released a buyer鈥檚 guide that explains the market and the players, helping brand advertisers more intelligently build media planning and buying strategies. Kroger and Walmart talk about the power of data science in their media networks.</p> </div> </div> </article> <article class="post-170820 post type-post status-publish format-standard has-post-thumbnail hentry category-advertising category-marketing tag-ecommerce mcm_term-chatgpt mcm_term-composable-commerce mcm_term-generative-ai mcm_term-headless-commerce"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2023/06/chatgpt-screen-2-feature-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="Generative AI ChatGPT screen feature" decoding="async" loading="lazy" srcset="https://multichannelmerchant.com/wp-content/uploads/2023/06/chatgpt-screen-2-feature-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2023/06/chatgpt-screen-2-feature-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2023/06/chatgpt-screen-2-feature.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/generative-ai-magic-happens-on-the-back-end/">Generative AI Magic Happens on the Back End</a></h2> <div class="date-author"> <time class="updated" datetime="2023-07-10T15:39:15+00:00">July 10, 2023</time> | <a href="https://multichannelmerchant.com/author/darrenguarnaccia/">Darren Guarnaccia</a> </div> </header> <div class="entry-summary"> <p>Before brands can invite consumers to create magic like generative AI-based campaigns from icons like Coca Cola and Google, brands need an effective, flexible system that supports the experiences, such as a composable architecture, not a monolithic, legacy platform.</p> </div> </div> </article> <article class="post-170373 post type-post status-publish format-standard has-post-thumbnail hentry category-advertising category-marketing tag-brand-loyalty tag-brands tag-customer-data tag-marketing tag-retail tag-retail-media tag-retailers mcm_term-customer-insights mcm_term-first-party-data mcm_term-retail-media-networks"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2023/06/ad-in-big-ass-letters-feature-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="retail media networks ad image feature" decoding="async" loading="lazy" srcset="https://multichannelmerchant.com/wp-content/uploads/2023/06/ad-in-big-ass-letters-feature-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2023/06/ad-in-big-ass-letters-feature-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2023/06/ad-in-big-ass-letters-feature.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/retail-media-networks-5-ways-to-unlock-brand-building-power/">Retail Media Networks: 5 Ways to Unlock Brand-Building Power</a></h2> <div class="date-author"> <time class="updated" datetime="2023-06-28T14:27:35+00:00">June 28, 2023</time> | <a href="https://multichannelmerchant.com/author/kevindunn/">Kevin Dunn</a> </div> </header> <div class="entry-summary"> <p>With advertisers projected to spend upwards of $45 billion on retail media this year, launching a retail media network makes a lot of sense. However, it requires careful planning and execution amid a crowded marketplace. Here are five key steps you can take to establish a retail media network that drives transformational growth for your business.</p> </div> </div> </article> <article class="post-168944 post type-post status-publish format-standard has-post-thumbnail hentry category-advertising category-marketing category-search tag-advertising tag-digital-marketing tag-ecommerce tag-marketing-campaign mcm_term-aov mcm_term-average-order-value mcm_term-budgets mcm_term-cost-per-click mcm_term-cpc mcm_term-return-on-ad-spend"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2023/05/ecommerce-marketing-laptops-and-legal-pads-feature-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="ecommerce marketing laptops and legal pads feature" decoding="async" loading="lazy" srcset="https://multichannelmerchant.com/wp-content/uploads/2023/05/ecommerce-marketing-laptops-and-legal-pads-feature-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2023/05/ecommerce-marketing-laptops-and-legal-pads-feature-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2023/05/ecommerce-marketing-laptops-and-legal-pads-feature.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/7-steps-to-meeting-ecommerce-marketing-objectives/">7 Steps to Meeting Ecommerce Marketing Objectives</a></h2> <div class="date-author"> <time class="updated" datetime="2023-05-15T19:52:22+00:00">May 15, 2023</time> | <a href="https://multichannelmerchant.com/author/darwinliu/">Darwin Liu</a> </div> </header> <div class="entry-summary"> <p>Can ecommerce marketing campaigns really fail by something as mundane as failing to set the right objectives? Yes, they can, and sadly, they often do. Just as professional athletes cannot achieve a desired level of performance by simply starting to run and seeing how fast they can improve, ecommerce marketers need to unpack what drives success and apply their own build-backwards methodology. </p> </div> </div> </article> <article class="post-167436 post type-post status-publish format-standard has-post-thumbnail hentry category-advertising category-marketing category-search tag-advertising tag-attribution-marketing tag-digital-marketing tag-multichannel-attribution tag-retail-media mcm_term-digital-retargeting mcm_term-return-on-ad-spend old_category-retargeting-9"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2023/03/retail-media-networks-illustration-feature-300x159.gif" class="img-fluid wp-post-image wp-post-image" alt="retail media networks illustration feature" decoding="async" loading="lazy" srcset="https://multichannelmerchant.com/wp-content/uploads/2023/03/retail-media-networks-illustration-feature-300x159.gif 300w, https://multichannelmerchant.com/wp-content/uploads/2023/03/retail-media-networks-illustration-feature-768x407.gif 768w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/retail-media-and-the-optimization-opportunity/">Retail Media and the Optimization Opportunity</a></h2> <div class="date-author"> <time class="updated" datetime="2023-03-28T13:00:03+00:00">March 28, 2023</time> | <a href="https://multichannelmerchant.com/author/skyefrontier/">Skye Frontier</a> </div> </header> <div class="entry-summary"> <p>Retail media has grown under a confluence of factors which make measurement very difficult. This is mainly because both the ad nd sale take place within walled gardens. But if poor performing campaigns can be identified quickly, and dollars reallocated, brands can generate significant incremental sales with the same working budget.聽</p> </div> </div> </article> <article class="post-167598 post type-post status-publish format-standard has-post-thumbnail hentry category-advertising category-marketing tag-advertising tag-digital-marketing company-gap-inc company-target company-walmart mcm_term-retail-media-networks"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2023/03/gap-inc-sf-headquarters-feature-300x159.gif" class="img-fluid wp-post-image wp-post-image" alt="Gap Inc. SF hq feature" decoding="async" loading="lazy" srcset="https://multichannelmerchant.com/wp-content/uploads/2023/03/gap-inc-sf-headquarters-feature-300x159.gif 300w, https://multichannelmerchant.com/wp-content/uploads/2023/03/gap-inc-sf-headquarters-feature-768x407.gif 768w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/gap-inc-exits-retail-media-to-focus-on-other-b2b-areas/">Gap Inc. Exits Retail Media to Focus on Other B2B Areas</a></h2> <div class="date-author"> <time class="updated" datetime="2023-03-23T19:44:20+00:00">March 23, 2023</time> | <a href="https://multichannelmerchant.com/author/mobrienaccessintel-com/">Mike O'Brien</a> </div> </header> <div class="entry-summary"> <p>A year after its launch, Gap Inc. has decided to exit its retail media and advertising business, in order to focus more time and investment on its B2B logistics services and custom apparel, as it faced competition from major retailers whose media networks held more appeal for brands.</p> </div> </div> </article> <article class="post-167223 post type-post status-publish format-standard has-post-thumbnail hentry category-advertising category-marketing tag-advertising tag-marketing tag-social-media company-tik-tok"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2023/03/guy-holding-tiktok-phone-feature-300x159.gif" class="img-fluid wp-post-image wp-post-image" alt="TikTok search ads guy holding phone feature" decoding="async" loading="lazy" srcset="https://multichannelmerchant.com/wp-content/uploads/2023/03/guy-holding-tiktok-phone-feature-300x159.gif 300w, https://multichannelmerchant.com/wp-content/uploads/2023/03/guy-holding-tiktok-phone-feature-768x407.gif 768w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/tiktok-search-ads-the-monetization-unlock/">TikTok Search Ads: The Monetization Unlock</a></h2> <div class="date-author"> <time class="updated" datetime="2023-03-10T15:28:36+00:00">March 10, 2023</time> | <a href="https://multichannelmerchant.com/author/emilysmith/">Emily Smith</a> </div> </header> <div class="entry-summary"> <p>The stratospheric growth in TikTok鈥檚 user base has arguably been the biggest cultural shift in media consumption for the last decade. It’s no surprise then that brands have jumped at the advertising opportunity to drive traffic and sales. TikTok search ads, now in beta, represent a significant opportunity but require some strategic thinking.</p> </div> </div> </article> <div class="paginate-links"> <span aria-current="page" class="page-numbers current">1</span> <a class="page-numbers" href="https://multichannelmerchant.com/category/marketing/advertising/page/2/">2</a> <a class="page-numbers" href="https://multichannelmerchant.com/category/marketing/advertising/page/3/">3</a> <span class="page-numbers dots">…</span> <a class="page-numbers" href="https://multichannelmerchant.com/category/marketing/advertising/page/11/">11</a> <a class="next page-numbers" href="https://multichannelmerchant.com/category/marketing/advertising/page/2/"><i class="fa fa-caret-right"></i></a></div> </main> <aside class="sidebar"> <div id="ai_ad_widget-4" class="ad top-halfpage widget widget_ai_ad_widget"> <div id="top-halfpage"> <script>googletag.cmd.push(function() { googletag.display('top-halfpage'); });</script> </div> </div><section class="widget cat_posts-2 cat_posts"><h3>Webinars <i class="fa fa-play-circle"></i></h3><p><a href="https://multichannelmerchant.com/webinars/step-up-your-fraud-prevention-approach-in-2024/">Step Up Your Fraud Prevention Approach in 2024</a></p><p><a href="https://multichannelmerchant.com/webinars/unleashing-genai-magic-transforming-visual-commerce-for-unbeatable-customer-experiences/">Unleashing GenAI Magic: Transforming Visual Commerce for Unbeatable Customer Experiences</a></p><p><a href="https://multichannelmerchant.com/operations/returns-challenges-and-opportunities-in-2023/">Returns Challenges, Opportunities Covered in New Webinar</a></p><p><a href="https://multichannelmerchant.com/webinars/multichannel-merchant-editorial-spotlight-on-returns-in-2023/">Multichannel Merchant: Editorial Spotlight on Returns in 2023</a></p><p><a href="https://multichannelmerchant.com/ecommerce/webinar-generative-ai-out-of-the-bottle/">Webinar: The Generative AI Genie is Out of the Bottle</a></p></section><section class="widget cat_posts-8 cat_posts"><h3>Latest Research <i class="fa fa-file-text-o"></i></h3><p><a href="https://multichannelmerchant.tradepub.com/c/pubRD.mpl?pc=w_defa5760">High-Touch Returns Become Point of Differentiation for 3PLs</a></p><p><a href="https://multichannelmerchant.tradepub.com/c/pubRD.mpl?pc=w_varg04">Goods-To-Person E-Fulfillment Technology: Flexing Along With Demand</a></p><p><a href="https://multichannelmerchant.tradepub.com/c/pubRD.mpl?pc=w_geod13">Foreign Trade Zones: A Hidden Gem for Retailers</a></p><p><a href="https://multichannelmerchant.tradepub.com/c/pubRD.mpl?pc=w_geod12">Automation and Robotics: Moving Past Limitations to Gains</a></p><p><a href="https://multichannelmerchant.tradepub.com/c/pubRD.mpl?pc=w_geod11">Shipping Capacity Management: The Outlook for 2022 Peak Season</a></p></section><section class="sticky-ad-container cat_posts ad widget ai_ad_widget-9 widget_ai_ad_widget"> <div id="div-gpt-ad-1647465193439-0" style="min-width:300px;min-height:250px;" > <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1647465193439-0'); });</script> </div> </section><section class="widget_text widget custom_html-3 widget_custom_html"><div class="textwidget custom-html-widget"><script> jQuery(function(){ //make the parent section of the .sticky-ad-container and all following sibling sections stick to the top on scroll var $adSection = jQuery('.sticky-ad-container').closest('section'); var $adSectionFollowingSiblings = $adSection.nextAll('section'); $adSection.add($adSectionFollowingSiblings).wrapAll('<div class="sticky-top" style="top:100px;"></div>'); }); </script></div></section><section class="widget cat_posts-4 cat_posts"><h3>Blogs <i class="fa fa-rss"></i></h3><p><a href="https://multichannelmerchant.com/marketing/content-based-marketing-a-post-cookie-evolution/">Content-Based Marketing: A Post-Cookie Evolution</a></p><p><a href="https://multichannelmerchant.com/operations/generative-ai-in-customer-service-a-balanced-blueprint/">Generative AI in Customer Service: A Balanced Blueprint</a></p><p><a href="https://multichannelmerchant.com/marketing/why-digital-wallets-are-the-key-to-modern-loyalty-marketing/">Why Digital Wallets are The Key to Modern Loyalty Marketing</a></p><p><a href="https://multichannelmerchant.com/operations/esg-and-your-supply-chain-3-steps-to-a-streamlined-strategy/">ESG and Your Supply Chain: 3 Steps to a Streamlined Strategy</a></p><p><a href="https://multichannelmerchant.com/ecommerce/retail-cyber-threats-5-ways-to-protect-your-business/">Retail Cyber Threats: 5 Ways to Protect Your Business</a></p></section> </aside> </div> </div> <footer class="footer"> <div class="container"> <div class="row"> <div class="col-md-8 hidden-sm-down">  <div class="section" style="min-width:20%;"> <h3>About us</h3> <ul id="menu-about-us" class="menu"><li id="menu-item-98102" class="a1i0s0 menu-item menu-item-type-post_type menu-item-object-page menu-item-98102"><a href="https://multichannelmerchant.com/about/">About us</a></li> <li id="menu-item-110864" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-110864"><a href="/press-releases/">Press Releases</a></li> <li id="menu-item-98103" class="a1i0s0 menu-item menu-item-type-custom menu-item-object-custom menu-item-98103"><a href="http://www.accessintel.com/privacypolicy/">Privacy Policy</a></li> <li id="menu-item-144942" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-144942"><a href="https://www.accessintel.com/diversity-inclusion-and-equity/">Diversity, Equity, Inclusion & Belonging</a></li> <li id="menu-item-168945" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-168945"><a href="https://www.accessintel.com/accessibility-statement/">Accessibility Statement</a></li> </ul> </div> <div class="section" style="min-width:20%;"> <h3>Events</h3> <ul id="menu-events" class="menu"><li id="menu-item-98104" class="a1i0s0 menu-item menu-item-type-custom menu-item-object-custom menu-item-98104"><a href="https://multichannelmerchant.com/media-marketing-network-events/">Media & Marketing Events</a></li> </ul> </div> <div class="section" style="min-width:20%;"> <h3>Related Sites</h3> <ul id="menu-related-sites" class="menu"><li id="menu-item-98105" class="a:1:{i:0;s:0:"";} menu-item menu-item-type-custom menu-item-object-custom menu-item-98105"><a href="http://www.chiefmarketer.com/">Chief Marketer</a></li> <li id="menu-item-98106" class="a:1:{i:0;s:0:"";} menu-item menu-item-type-custom menu-item-object-custom menu-item-98106"><a href="http://www.eventmarketer.com/">Event Marketer</a></li> <li id="menu-item-98107" class="a:1:{i:0;s:0:"";} menu-item menu-item-type-custom menu-item-object-custom menu-item-98107"><a href="http://www.leadscon.com/">LeadsCon</a></li> <li id="menu-item-98108" class="a:1:{i:0;s:0:"";} menu-item menu-item-type-custom menu-item-object-custom menu-item-98108"><a href="http://www.leadscouncil.com/">LeadsCouncil</a></li> <li id="menu-item-98109" class="a:1:{i:0;s:0:"";} menu-item menu-item-type-custom menu-item-object-custom menu-item-98109"><a href="http://www.prnewsonline.com/">PR News</a></li> </ul> </div> <div class="section" style="min-width:20%;"> <h3>Directories / Jobs</h3> <ul id="menu-directories-jobs" class="menu"><li id="menu-item-110870" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-110870"><a href="http://directory.multichannelmerchant.com/">MCM Source Directory</a></li> <li id="menu-item-109781" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-109781"><a href="https://multichannelmerchant.com/event/top-third-party-logistics-services-2024/">Top 3PLs</a></li> <li id="menu-item-98110" class="a1i0s0 menu-item menu-item-type-custom menu-item-object-custom menu-item-98110"><a href="http://www.careerwebsite.com/home/index.cfm?site_id=15666">Jobs</a></li> </ul> </div> </div> <div class="col-md-4"> <section class="widget text-3 widget_text"><h3>Sign up for MCM</h3> <div class="textwidget">Get the Ecommerce, Marketing & Operations info you need when you need it.</div> </section> <form class="form-inline my-sm-3" action="/subscribe/"> <button type="submit" class="btn btn-primary">Sign Up</button> </form> <div class="clearfix"></div> <ul id="menu-footer-mobile" class="footer-mobile hidden-md-up"><li id="menu-item-98111" class="a1i0s0 menu-item menu-item-type-post_type menu-item-object-page menu-item-98111"><a href="https://multichannelmerchant.com/about/">About us</a></li> <li id="menu-item-98113" class="a1i0s0 menu-item menu-item-type-custom menu-item-object-custom menu-item-98113"><a href="http://www.careerwebsite.com/home/index.cfm?site_id=15666">Jobs</a></li> </ul> <div class="social"> <h4>Follow Us</h4> <a rel="nofollow" target="_blank" href="https://www.facebook.com/multichannel.merchant/"><i class="fa fa-2x fa-facebook-square"></i></a> <a rel="nofollow" target="_blank" href="https://www.linkedin.com/company/multichannel-merchant"><i class="fa fa-2x fa-linkedin-square"></i></a> <a rel="nofollow" target="_blank" href="https://twitter.com/mcmerchant"><i class="fa fa-2x fa-twitter-square"></i></a> <a rel="nofollow" target="_blank" href="https://www.youtube.com/user/MultichannelMerchant"><i class="fa fa-2x fa-youtube-square"></i></a> </div> </div> </div> <div class="row"> <div class="col-sm-12 copyright text-center text-md-left"> <small>© 2025 <a href="https://www.accessintel.com/" target="_blank" rel="noopener">Access Intelligence, LLC</a> - All Rights Reserved.</small> </div> </div> </div> </footer> <div id="ai_ad_widget-5" class="ad mcmstickybottomleaderboard widget widget_ai_ad_widget"> <div id="mcmstickybottomleaderboard"> <script>googletag.cmd.push(function() { googletag.display('mcmstickybottomleaderboard'); });</script> </div> </div><script type="text/javascript"> Contextly.ready('load', "wp\/widgets", function() { Contextly.WPSettings.setPostData(167223,{"ajax_nonce":"805214331a"});Contextly.ready("widgets"); }); </script> <script> t_log_action( 'impression', //action '651c6e220de879f2018b456b', //entity label 'mcm_post', //entity collection '', //owner null, //distribution id '', //channel '', //widget null, //campaign_id null, //meta null //value ); t_log_action( 'impression', //action '64e604be7b2302c0008b456b', //entity label 'mcm_post', //entity collection '', //owner null, //distribution id '', //channel '', //widget null, //campaign_id null, //meta null //value ); t_log_action( 'impression', //action '64c1388819c80bb6008b456e', //entity label 'mcm_post', //entity collection '', //owner null, //distribution id '', //channel '', //widget null, //campaign_id null, //meta null //value ); t_log_action( 'impression', //action '64b9970264e9233b008b4592', //entity label 'mcm_post', //entity collection '', //owner null, //distribution id '', //channel '', //widget null, //campaign_id null, //meta null //value ); t_log_action( 'impression', //action '64ac21dc34b2c809018b4571', //entity label 'mcm_post', //entity collection '', //owner null, //distribution id '', //channel '', //widget null, //campaign_id null, //meta null //value ); t_log_action( 'impression', //action '649b330334b2c856008b4575', //entity label 'mcm_post', //entity collection '', //owner null, //distribution id '', //channel '', //widget null, //campaign_id null, //meta null //value ); t_log_action( 'impression', //action '64628173ee913037028b4568', //entity label 'mcm_post', //entity collection '', //owner null, //distribution id '', //channel '', //widget null, //campaign_id null, //meta null //value ); t_log_action( 'impression', //action '6418b363367b1a74028b4614', //entity label 'mcm_post', //entity collection '', //owner null, //distribution id '', //channel '', //widget null, //campaign_id null, //meta null //value ); t_log_action( 'impression', //action '641ca77263f50531038b458f', //entity label 'mcm_post', //entity collection '', //owner null, //distribution id '', //channel '', //widget null, //campaign_id null, //meta null //value ); t_log_action( 'impression', //action '640b4055367b1a65018b4589', //entity label 'mcm_post', //entity collection '', //owner null, //distribution id '', //channel '', //widget null, //campaign_id null, //meta null //value ); </script> <div class="ai-social-sharing ai-social-sharing_floating"><div class="a2a_kit a2a_kit_size_32 a2a_floating_style a2a_vertical_style" "><a class="a2a_button_facebook"></a><a class="a2a_button_x"></a><a class="a2a_button_linkedin"></a><a class="a2a_button_email"></a><a class="a2a_dd" href="https://www.addtoany.com/share"></a></div></div>   <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-W354DP7" height="0" width="0" style="display:none;visibility:hidden" aria-hidden="true"></iframe></noscript> <link rel='stylesheet' id='speaker_style-css' href='https://multichannelmerchant.com/wp-content/plugins/ai-sf-event-public/css/speaker-roster.css?ver=6.4.3' type='text/css' media='all' /> <script type="text/javascript" src="https://multichannelmerchant.com/wp-content/plugins/metronet-profile-picture/js/mpp-frontend.js?ver=2.6.0" id="mpp_gutenberg_tabs-js"></script> <script type="text/javascript" src="https://multichannelmerchant.com/wp-content/plugins/frontend-reset-password/assets/js/password-lost.js?ver=1.0.0" id="som_reset_password_script-js"></script> <script type="text/javascript" src="https://multichannelmerchant.com/wp-content/plugins/duracelltomi-google-tag-manager/dist/js/gtm4wp-form-move-tracker.js?ver=1.20" id="gtm4wp-form-move-tracker-js"></script> <script type="text/javascript" src="https://multichannelmerchant.com/wp-includes/js/dist/vendor/wp-polyfill-inert.min.js?ver=3.1.2" id="wp-polyfill-inert-js"></script> <script type="text/javascript" src="https://multichannelmerchant.com/wp-includes/js/dist/vendor/regenerator-runtime.min.js?ver=0.14.0" id="regenerator-runtime-js"></script> <script type="text/javascript" src="https://multichannelmerchant.com/wp-includes/js/dist/vendor/wp-polyfill.min.js?ver=3.15.0" id="wp-polyfill-js"></script> <script type="text/javascript" src="https://multichannelmerchant.com/wp-includes/js/dist/hooks.min.js?ver=c6aec9a8d4e5a5d543a1" id="wp-hooks-js"></script> <script type="text/javascript" src="https://multichannelmerchant.com/wp-includes/js/dist/i18n.min.js?ver=7701b0c3857f914212ef" id="wp-i18n-js"></script> <script type="text/javascript" id="wp-i18n-js-after"> /* <![CDATA[ */ wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } ); /* ]]> */ </script> <script type="text/javascript" src="https://multichannelmerchant.com/wp-content/plugins/wp-parsely/build/loader.js?ver=f5c2d06f6755fda3f6d4" id="wp-parsely-loader-js"></script> <script type="text/javascript" data-parsely-site="multichannelmerchant.com" src="https://cdn.parsely.com/keys/multichannelmerchant.com/p.js?ver=3.13.3" id="parsely-cfg"></script> <script>(function(d){var s=d.createElement("script");s.type="text/javascript";s.src="https://a.omappapi.com/app/js/api.min.js";s.async=true;s.id="omapi-script";d.getElementsByTagName("head")[0].appendChild(s);})(document);</script><script type="text/javascript" src="https://multichannelmerchant.com/wp-content/themes/main/prod-dist/scripts/main-c3f2b4bac6.js" id="sage/js-js"></script> <script type="text/javascript" src="https://multichannelmerchant.com/wp-content/plugins/ai-sf-event-public/js/speaker-roster.js?ver=6.4.3" id="speaker_script-js"></script> <script type="text/javascript" src="https://multichannelmerchant.com/wp-content/plugins/ai-sf-event-public/js/jquery.lazy.min.js?ver=6.4.3" id="jquery_lazy-js"></script> <script type="text/javascript">var omapi_data = {"object_id":0,"object_key":"category","object_type":"term","term_ids":[],"wp_json":"https:\/\/multichannelmerchant.com\/wp-json","wc_active":false,"edd_active":false,"nonce":"503dcae82b"};</script> </body> </html>