Google Tag Manager Use Policy | Google Tag Manager

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enterprises: tag manager 360" data-g-label="global nav" href= "/about/tag-manager-360/" title= "Tag Manager 360" class= "h-c-header__drawer-nested-nav-li-link">Tag Manager 360</a> </li> </ul> </li> <li class="h-c-header__drawer-nav-li" aria-level="1"> <a data-g-event="tag_manager_use_policy" data-g-action="resources" data-g-label="global nav" href="/about/resources/" title="Resources" class= "h-c-header__drawer-nav-li-link">Resources</a> <ul class="h-c-header__drawer-nested-nav-list"> <li class="h-c-header__drawer-nested-nav-li" aria-level="2"> <a data-g-event="tag_manager_use_policy" data-g-action="success stories" data-g-label= "global nav" href= "/about/resources/success-stories/" title= "Success Stories" class= "h-c-header__drawer-nested-nav-li-link">Success Stories</a> </li> <li class="h-c-header__drawer-nested-nav-li" aria-level="2"> <a data-g-event="tag_manager_use_policy" data-g-action="insights" data-g-label= "global nav" href="/about/resources/insights/" title="Insights" class= "h-c-header__drawer-nested-nav-li-link">Insights</a> </li> <li class="h-c-header__drawer-nested-nav-li" aria-level="2"> <a data-g-event="tag_manager_use_policy" data-g-action="community" data-g-label= "global nav" href="/about/resources/community/" title="Community" class= "h-c-header__drawer-nested-nav-li-link">Community</a> </li> </ul> </li> <li class="h-c-header__drawer-nav-li" aria-level="1"> <a data-g-event="tag_manager_use_policy" data-g-action="blog" data-g-label="global nav" href="https://www.blog.google/products/marketingplatform/" title="Blog" class="h-c-header__drawer-nav-li-link" target="_self">Blog</a> </li> </ul> </nav> </div> <div class="h-c-header__drawer-cta"> <ul class="h-c-header__drawer-cta-list"> <li class= "h-c-header__drawer-cta-li h-c-header__drawer-cta-li--secondary"> <a data-g-event="tag_manager_use_policy" data-g-action="partners" data-g-label="global nav" href="/about/partners/" title="Partners" class= "h-c-header__drawer-cta-li-link h-c-header__drawer-cta-li-link--secondary"> Partners</a> </li> <li class= "h-c-header__drawer-cta-li h-c-header__drawer-cta-li--secondary"> <a data-g-event="tag_manager_use_policy" data-g-action="support" data-g-label="global nav" href="/about/support/" title="Support" class= "h-c-header__drawer-cta-li-link h-c-header__drawer-cta-li-link--secondary"> Support</a> </li> </ul> </div> </div> <div id="h-js-header__drawer-backdrop" class= "h-c-header__drawer-backdrop"></div> </div> <main class="gmp-page gmp-page--no-newsletter"> <section class="gmp-section gmp-mb-l"> <div class="h-c-page"> <div class="h-c-grid"> <div class= "h-c-grid__col h-c-grid__col--10 h-c-grid__col-xl--offset-1 terms-section"> <h2 class= "h-u-mt-xl h-has-bottom-margin h-c-headline h-c-headline--two"> Google Tag Manager Terms of Service </h2> <p> By clicking “Yes” below or by using the Google Tag Manager service (the “<strong>Service</strong>”), you and the legal entity on whose behalf you are using the Service (if any) (together, “<strong>You</strong>”) agree to use the Service in accordance with the Google Terms of Service (located at <a href= "https://www.google.com/intl/en/policies/terms/" rel="noopener" target= "_blank">https://www.google.com/intl/en/policies/terms/</a>), the Google Privacy Policy (located at <a href= "https://www.google.com/intl/en/policies/privacy/" rel="noopener" target= "_blank">https://www.google.com/intl/en/policies/privacy/</a>), and the Google Tag Manager Use Policy (located at <a href= "https://www.google.com/analytics/tag-manager/use-policy/"> https://www.google.com/analytics/tag-manager/use-policy/</a>), each as may be modified from time to time and collectively, the “<strong>Google Tag Manager Terms of Service</strong>.” </p> <h3 class= "h-u-mt-l h-u-mb-std h-c-headline h-c-headline--three"> Google Tag Manager Use Policy </h3> <p> Use of the Google Tag Manager (the “<strong>Service</strong>”) is subject to this Google Tag Manager Use Policy (the “<strong>GTM Use Policy</strong>”). </p> <p> If You use the Service to support products or services from a 3rd party or designed by You (together, “<strong>3rd Party Tags</strong>”) or Google, You will have and abide by an appropriate privacy policy and will comply with <a href= "https://www.google.com/about/company/user-consent-policy.html"> the EU user consent policy</a> (located at <a href= "https://www.google.com/about/company/user-consent-policy.html"> https://www.google.com/about/company/user-consent-policy.html</a>) and all applicable agreements and regulations (also relating to the collection of information), including for example: </p> <ul class="terms-list"> <li>the Google Analytics Terms of Service located at: <a href= "https://www.google.com/analytics/terms/us.html">https://www.google.com/analytics/terms/us.html</a>, </li> <li>the agreement between You and Google that is in effect during the dates that You are participating in the Service, and </li> <li>the <a href= "https://billing.google.com/payments/paymentsinfofinder" rel="noopener" target="_blank">Google LLC Advertising Program Terms</a> (or, if applicable, as negotiated). </li> </ul> <p class="h-u-mt-std"> If You have 3rd Party Tags delivered through the Service: </p> <ul class="terms-list"> <li>Google is not responsible for 3rd Party Tags. </li> <li>Google may screen such 3rd Party Tags to ensure compliance with this GTM Use Policy. </li> <li>You guarantee that You have the rights to upload the 3rd Party Tags. </li> <li>You agree not to, and not to allow third parties to use the Service or interfaces provided with the Service: <ol class="terms-list"> <li>to engage in or promote any unlawful, infringing, defamatory or otherwise harmful activity; </li> <li>to disable, interfere with or circumvent any aspect of the Service; </li> <li>to upload any data to Google Tag Manager that personally identifies an individual (such as a name, email address or billing information), or other data which can be reasonably linked to such information by Google, or </li> <li>to access any other Google product or service in a manner that violates their respective terms. </li> </ol> </li> </ul> <p class="h-u-mt-std"> Your use of the Platform Home is subject to the Platform Home Additional Terms available at <a href="https://support.google.com/marketingplatform/answer/9047313" rel="noopener" target= "_blank">https://support.google.com/marketingplatform/answer/9047313</a> (or such other URL as Google may provide) and as modified from time to time (the <strong>“Platform Home Terms”</strong>). </p> <p> To the extent Your use of the Service is within scope, You and Google agree to the Google Ads Data Processing Terms at <a href= "https://privacy.google.com/businesses/processorterms/" rel="noopener" target= "_blank">https://privacy.google.com/businesses/processorterms</a> (the <strong>“Processing Terms”</strong>). Google will not modify the Processing Terms, except as expressly permitted under the Processing Terms. </p> <h3 class= "h-u-mt-l h-u-mb-std h-c-headline h-c-headline--three"> Our use of Google Tag Manager data </h3> <p> We may collect information such as how the Service is used, and how and what tags are deployed. 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