Exklusivschrift bringt Klarheit in das digitale Engagement für psychische Gesundheit.

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Vertrieb sprechen.</a> </div> </div> </div> </div> </div> </header> <main role="main"> <a id="main-content" tabindex="-1"></a> <div class="layout-content background_color-blue"> <div class="region region-content"> <div data-drupal-messages-fallback class="hidden"></div> <article class="node node--type-resource node--view-mode-full"> <div class="node__content"> <div class="top_row_node-layout"> <div class="top_row_node-layout-template custom-container"> <div class="top_left-region"> <div data-block-plugin-id="system_breadcrumb_block" class="block block-system block-system-breadcrumb-block"> <nav class="breadcrumb" role="navigation" aria-labelledby="system-breadcrumb"> <h2 id="system-breadcrumb" class="visually-hidden">Breadcrumb</h2> <ol> <li> <a href="/de" title="Startseite">Startseite</a> </li> <li> <a href="/de/ressourcen" title="Ressourcen">Ressourcen</a> </li> </ol> </nav> </div> </div> <div class="right-content-regions"> <div class="top_middle-region"> <div data-block-plugin-id="entity_view:node" class="block block-ctools block-entity-viewnode"> <article class="node node--type-resource node--view-mode-node-page-title"> <h1 class="hero-text-title"> Exklusivschrift bringt Klarheit in das digitale Engagement für psychische Gesundheit </h1> </article> </div> </div> <div > </div> <div > </div> </div> </div> <div class="main_row_node-layout"> <div class="main_row_node-layout-template"> <div class="main-region"> <div data-block-plugin-id="field_block:node:resource:field_main_emphasis" class="block block-layout-builder block-field-blocknoderesourcefield-main-emphasis"> <div class="emphasisvideo_wrapper"><div class="field field--name-field-main-emphasis field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--type--photo-gallery paragraph--view-mode--default"> <div id="mainSlider" class="font-carousel"> <div class="slider-gallery slider"> <div> <picture> <source 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srcset="/sites/default/files/styles/width_910/public/2021-05/Mind_Case_Study_Mock_Up_02.png?itok=-B9ViLbI 1x" media="all and (min-width: 768px)" type="image/png" width="910" height="512"/> <source srcset="/sites/default/files/styles/720x360/public/2021-05/Mind_Case_Study_Mock_Up_02.png?itok=74n9p9z2 1x" media="all and (min-width: 450px)" type="image/png" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2021-05/Mind_Case_Study_Mock_Up_02.png?itok=_v2cRIEJ 1x" media="all and (min-width: 320px)" type="image/png" width="450" height="225"/> <img src="/sites/default/files/styles/width_910/public/2021-05/Mind_Case_Study_Mock_Up_02.png?itok=-B9ViLbI" alt="" title="" /> </picture> </div> </div> </div> <div class="slider-nav slider field--name-field-description"> <div> </div> <div> </div> </div> </div> </div> </div><div class="emphasisvideo_content unlocked"></div> </div> </div> <div data-block-plugin-id="field_block:node:resource:field_quote" class="block block-layout-builder block-field-blocknoderesourcefield-quote"> <div class="main-wrapper-quotation quote-white-text"> <div class="component-quote"> <div class="quote-Text"> <span class="quote-Text-first-letter">„</span> <span>Barrierefreiheit in der Typografie geht über das Schriftdesign und die Form der Buchstaben hinaus: die Anwendung, Farbe, Kontrast und das Schriftbild sind entscheidend.</span> <span class="quote-Text-last-letter">“</span> </div> <div class="citation"> <p>Phil Garnham, Creative Type Director.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="two_col_row_node-layout"> <div class="two_col_row_node-layout-template custom-container"> <div class="left-region" style="--form-height-des: 200px;--form-height-mob: 300px;"> <div data-block-plugin-id="entity_view:node" class="block block-ctools block-entity-viewnode"> <div class="resource-content-citation"> <div class="content-field_category"> <div class="field field--name-field-category field--type-entity-reference field--label-inline field__items"> <div class="field__label">Thema</div> <div class="field__item" class="field__item" title="Fallstudien"> <a href="/de/ressourcen/case-studies" data-analytics-linkcategory="side bar - resources" data-analytics-linkSection="tag" data-analytics-linkname="Fallstudien" data-analytics-linktype="button" data-analytics-resourcetopic="Fallstudien" data-analytics-resourcetitle="Exklusivschrift bringt Klarheit in das digitale Engagement für psychische Gesundheit." hreflang="de">Fallstudien</a> </div> </div> </div> <div class="content-field_designers"> <div class="field field--name-field-designers field--type-entity-reference field--label-inline field__items"> <div class="field__label">Designers</div> <div class="field__item" class="field__item" title="Phil Garnham."> <a href="/de/studio/phil-garnham" hreflang="de">Phil Garnham.</a> </div> </div> </div> <div class="content-field_tags "> <div class="field field--name-field-tags 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resources" data-analytics-linkSection="tag" data-analytics-linkname="Automotive-Fonts" data-analytics-linktype="button" data-analytics-resourcetopic="Automotive-Fonts" data-analytics-resourcetitle="Exklusivschrift bringt Klarheit in das digitale Engagement für psychische Gesundheit." hreflang="de">Automotive-Fonts</a> </div> </div> </div> <div class="content-social-share-button-field"> <div data-block-plugin-id="social_sharing_buttons_block" class="block block-better-social-sharing-buttons block-social-sharing-buttons-block"> <h2>Teilen</h2> <div style="display: none"><link rel="preload" href="/modules/contrib/better_social_sharing_buttons/assets/dist/sprites/social-icons--square.svg" as="image" type="image/svg+xml" crossorigin="anonymous" /></div> <div class="social-sharing-buttons"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.monotype.com/de/ressourcen/fallstudien/exklusivschrift-bringt-klarheit-das-digitale-engagement-f%C3%BCr-psychische&title=Exklusivschrift%20bringt%20Klarheit%20in%20das%20digitale%20Engagement%20f%C3%BCr%20psychische%20Gesundheit." target="_blank" title="Share to Facebook" aria-label="Share to Facebook" class="social-sharing-buttons-button share-facebook" rel="noopener"> <svg aria-hidden="true" width="30px" height="30px" style="border-radius:3px;"> <use href="/modules/contrib/better_social_sharing_buttons/assets/dist/sprites/social-icons--square.svg#facebook" /> </svg> </a> <a href="https://www.linkedin.com/sharing/share-offsite/?url=https://www.monotype.com/de/ressourcen/fallstudien/exklusivschrift-bringt-klarheit-das-digitale-engagement-f%C3%BCr-psychische" target="_blank" title="Share to Linkedin" aria-label="Share to Linkedin" class="social-sharing-buttons-button share-linkedin" rel="noopener"> <svg aria-hidden="true" width="30px" height="30px" style="border-radius:3px;"> <use href="/modules/contrib/better_social_sharing_buttons/assets/dist/sprites/social-icons--square.svg#linkedin" /> </svg> </a> </div> </div> </div> </div> </div> <div data-block-plugin-id="field_block:node:resource:body" class="block block-layout-builder block-field-blocknoderesourcebody"> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Nach jahrelangen Kampagnen zur Verbesserung der Achtung und des Verständnisses für psychische Gesundheit, kam 2021 für die britische Wohltätigkeitsorganisation <a href="https://protect-us.mimecast.com/s/2BKHCv2z58hO1Q74C5bKPF">Mind</a> der Moment, ihre visuelle Identität neu zu definieren. Die klassischen Medien haben das verschnörkelte Logo in England und Wales weithin bekannt gemacht, doch die sozialen Medien und andere digitale Kanäle stellten neue Anforderungen an die Kommunikation. In Zusammenarbeit mit der Agentur DesignStudio entwickelte das Monotype Studio die Schrift Mind Meridian, ein modifizierter Klassiker, der Wärme und Zugänglichkeit in das Herz der Marke bringt.  </p> <p> </p></div> </div> <div data-block-plugin-id="field_block:node:resource:field_left_section" class="block block-layout-builder block-field-blocknoderesourcefield-left-section"> <div class="field field--name-field-left-section field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--type--text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-description field--type-text-long field--label-hidden field__item"><p><strong>Das Briefing.</strong></p> <p>„Mind suchte einen Partner, der die Marke, ihre Geschichte und die visuelle Identität voranbringt und auch nach außen kommuniziert“, sagt Vinay Mistry, Creative Director von DesignStudio, der an der Auffrischung der Marke arbeitete. „Nach ausgiebigen Recherchen rund um die Arbeit der Wohltätigkeitsorganisation und Einblicken in die Welt der Mitarbeiter – sowohl der Angestellten, als auch der Freiwilligen – haben wir bald die Stresspunkte verstanden, an denen bestimmte Markenelemente nicht so gut funktionierten wie im Rest der Kommunikation.“</p> <p>Das Unternehmen, die größte Wohltätigkeitsorganisation für psychische Gesundheit im Vereinigten Königreich, verwendete bisher verschiedene Schriftarten, die über mehrere Jahre hinweg und in unterschiedlichen Stilen erworben wurden und neuen Aufgaben nicht mehr gewachsen waren. Der wichtigste Teil des Briefings war, die Marke zugänglicher für das vielfältige Publikum zu machen, an das sich Mind wendet. Gleichzeitig sollten die neue Schrift und das Designsystem sowohl für Freiwillige als auch für lokale Mind-Partner einfach zu handhaben sein, unabhängig davon, ob Designkenntnisse vorhanden sind oder nicht.</p> <p>Wie bei vielen anderen Marken findet auch bei Mind ein Großteil der Interaktion online statt, sodass die digitale Performance für das Erreichen der Zielgruppe von entscheidender Bedeutung ist. Ein Hauptaugenmerk lag auf der Aktualisierung der typografischen Palette von Mind, um über alle Online-Kanäle hinweg klar zu kommunizieren, mit einer unverwechselbaren visuellen Stimme. Dabei sollte die Bekanntheit des verschnörkelten Logos von Mind genutzt werden, das seit jeher die Visitenkarte der Marke ist.</p></div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--quote paragraph--view-mode--default"> <div class="main-wrapper-quotation "> <div class="component-quote"> <div class="quote-Text"> <span class="quote-Text-first-letter">„</span> <span>�Wir wollten die Nutzung so einfach wie möglich machen, mit einer einzigen Schrift, die in allen Bereichen eingesetzt werden kann, von online bis zum Druck. Sie sollte sowohl in großen Graden, für Schilder und Plakate gut funktionieren, als auch in kleinen Größen für die Wiedergabe von Informationen für alle, die sie dringend brauchen.“ </span> <span class="quote-Text-last-letter">“</span> </div> <div class="citation"> <div class="clearfix text-formatted field field--name-field-quote-by field--type-text-long field--label-hidden field__item"><p>Vinay Mistry, Creative Director, DesignStudio.</p></div> </div> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Es war wichtig, dass die neue Schrift die Wärme und Seriosität verkörpert, für die Mind steht. Die Organisation wurde gegründet, um Menschen zu erreichen und mit ihnen in Kontakt zu treten. Angesichts der durch die Pandemie verschärften Herausforderungen im Bereich der psychischen Gesundheit kommt dieser Mission eine noch größere Bedeutung zu. Die neue Markenidentität muss mindestens dasselbe Maß an Menschlichkeit zum Ausdruck bringen wie zuvor. „Die Menschen müssen sofort erkennen, dass sie dieser Organisation vertrauen können. Das war ein wichtiger Teil des Font-Briefings.“ betont Mistry.</p></div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--image paragraph--view-mode--default"> <article class="media media--type-image media--view-mode-default"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/width_810/public/2021-05/Mind_Case_Study_MM_01.webp?itok=sJRJAO9P 1x" media="all and (min-width: 768px)" type="image/webp" width="810" height="456"/> <source srcset="/sites/default/files/styles/720x360/public/2021-05/Mind_Case_Study_MM_01.webp?itok=-sUv7K81 1x" media="all and (min-width: 450px)" type="image/webp" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2021-05/Mind_Case_Study_MM_01.webp?itok=w0Bptzgt 1x" media="all and (min-width: 320px)" type="image/webp" width="450" height="225"/> <source srcset="/sites/default/files/styles/width_810/public/2021-05/Mind_Case_Study_MM_01.png?itok=sJRJAO9P 1x" media="all and (min-width: 768px)" type="image/png" width="810" height="456"/> <source srcset="/sites/default/files/styles/720x360/public/2021-05/Mind_Case_Study_MM_01.png?itok=-sUv7K81 1x" media="all and (min-width: 450px)" type="image/png" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2021-05/Mind_Case_Study_MM_01.png?itok=w0Bptzgt 1x" media="all and (min-width: 320px)" type="image/png" width="450" height="225"/> <img loading="eager" src="/sites/default/files/styles/width_810/public/2021-05/Mind_Case_Study_MM_01.png?itok=sJRJAO9P" width="810" height="456" /> </picture> </div> </article> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-description field--type-text-long field--label-hidden field__item"><p><strong>Die Lösung.</strong></p> <p>DesignStudio hatte bereits eine neue Farbpalette entwickelt, die den „kämpferischen Geist“ von Mind repräsentiert: anpassungsfähig, um bei Bedarf einen sanften Ton anzuschlagen, und trotzdem lebendig, falls kräftigere Töne angeschlagen werden müssen. Sie spiegelt das breite Spektrum der Kommunikationsaufgaben von Mind wider, vom Aufruf zur Unterstützung bis hin zu Rechenschaftsberichten gegenüber der Regierung und den politischen Entscheidungsträgern. </p> <p>Die neue Schrift der Organisation wurde so entwickelt, dass sie mit dem renovierten Branding harmoniert, die Lebendigkeit des Mind-Schnörkels beibehält und gleichzeitig die funktionalen Erfordernisse der Organisation erfüllt, insbesondere die Barrierefreiheit. Mind Meridian ist auch für Menschen mit eingeschränkter Sehkraft gut lesbar und wurde so gestaltet, dass sie sich einfach mit den lokalen, handschriftlichen Varianten des Logos kombinieren lässt.</p> <p> </p></div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--image paragraph--view-mode--default"> <article class="media media--type-image media--view-mode-default"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/width_810/public/2021-05/Mind_Case_Study_SLIDE_09_0.gif?itok=Gwy-a0Tc 1x" media="all and (min-width: 768px)" type="image/gif" width="810" height="456"/> <source srcset="/sites/default/files/styles/720x360/public/2021-05/Mind_Case_Study_SLIDE_09_0.gif?itok=x5Qb-wB5 1x" media="all and (min-width: 450px)" type="image/gif" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2021-05/Mind_Case_Study_SLIDE_09_0.gif?itok=SLxu5Ryv 1x" media="all and (min-width: 320px)" type="image/gif" width="450" height="225"/> <img loading="eager" src="/sites/default/files/styles/width_810/public/2021-05/Mind_Case_Study_SLIDE_09_0.gif?itok=Gwy-a0Tc" width="810" height="456" /> </picture> </div> </article> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-description field--type-text-long field--label-hidden field__item"><p>„Barrierefreiheit in der Typografie geht über das Schriftdesign und die Form der Buchstaben hinaus“, erklärt Phil Garnham, Type Director bei Monotype. „Es geht auch stark um die Anwendung, die Farbe, den Kontrast und die eigentliche Textgestaltung. Deshalb haben wir alle gemeinsam ein klares Regelwerk hierfür aufgestellt.“</p> <p>„Eine Sache, die wir schnell von Monotype gelernt haben: Wie linksbündig gesetzter Text, ein gutes Kerning und der richtige Zeilenabstand die Lesbarkeit dramatisch verbessern“, erinnert sich Mistry. „Neben den eigentlichen Formen und Zeichen der Schrift war dieses mikrotypografische Wissen eine enorme Hilfe.“</p> <p>Die kommerzielle Schrift FS Meridian war der Ausgangspunkt für die exklusive Version. Gemeinsam mit DesignStudio analysierte das Monotype Studio Team alle Buchstabenformen und -abstände und nahm subtile Änderungen vor, wie z. B. das Verschmälern einiger Glyphen, die Vergrößerung des Buchstabenabstands, die Aufstockung von Oberlängen, das Öffnen geschlossener Formen und die Betonung von Endungen – dies alles, um die „Atmungsaktivität“ und Lesbarkeit der Schrift zu verbessern. Die Eingriffe stützten sich auf umfangreiche Untersuchungen zur Barrierefreiheit, die Monotype bereits für Marken wie ING, RNIB und Mencap durchgeführt hat. </p></div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--image paragraph--view-mode--default"> <article class="media media--type-image media--view-mode-default"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/width_810/public/2021-05/Mind_Case_Study_SLIDE_15.gif?itok=UTPEbN73 1x" media="all and (min-width: 768px)" type="image/gif" width="810" height="456"/> <source srcset="/sites/default/files/styles/720x360/public/2021-05/Mind_Case_Study_SLIDE_15.gif?itok=jL2nXTs2 1x" media="all and (min-width: 450px)" type="image/gif" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2021-05/Mind_Case_Study_SLIDE_15.gif?itok=hsm6UuYD 1x" media="all and (min-width: 320px)" type="image/gif" width="450" height="225"/> <img loading="eager" src="/sites/default/files/styles/width_810/public/2021-05/Mind_Case_Study_SLIDE_15.gif?itok=UTPEbN73" width="810" height="456" /> </picture> </div> </article> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--quote paragraph--view-mode--default"> <div class="main-wrapper-quotation "> <div class="component-quote"> <div class="quote-Text"> <span class="quote-Text-first-letter">„</span> <span>Es ging um die Herstellung einer Balance und darum, einige der eigenwilligen Zeichen von FS Meridian etwas konventioneller und lesefreundlicher zu proportionierten, um einen natürlichen Leserhythmus zu erreichen. Zum Beispiel durch einen größeren Zeilenabstand, der den individuellen Rhythmus der Ober- und Unterlängen mehr zur Geltung bringt.</span> <span class="quote-Text-last-letter">“</span> </div> <div class="citation"> <div class="clearfix text-formatted field field--name-field-quote-by field--type-text-long field--label-hidden field__item"><p>Phil Garnham, Creative Type Director.</p></div> </div> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--image paragraph--view-mode--default"> <article class="media media--type-image media--view-mode-default"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/width_810/public/2021-05/11_Mind_Illustrations.gif?itok=FF__OXDG 1x" media="all and (min-width: 768px)" type="image/gif" width="810" height="456"/> <source srcset="/sites/default/files/styles/720x360/public/2021-05/11_Mind_Illustrations.gif?itok=BUhPLved 1x" media="all and (min-width: 450px)" type="image/gif" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2021-05/11_Mind_Illustrations.gif?itok=6AZYJQRA 1x" media="all and (min-width: 320px)" type="image/gif" width="450" height="225"/> <img loading="eager" src="/sites/default/files/styles/width_810/public/2021-05/11_Mind_Illustrations.gif?itok=FF__OXDG" width="810" height="456" /> </picture> </div> </article> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Eine Reihe handgezeichneter Satzzeichen, entworfen vom DesignStudio Team, bilden die Brücke zum Mind-Logo und betten die Wärme und Persönlichkeit der Organisation in das Herz des Schriftdesigns ein. „Wir waren der Ansicht, dass das Markenzeichen nicht ausreichend genutzt wurde“, erklärt Mistry. „Also haben wir diese illustrierten, teils schnörkeligen Satzzeichen eingebaut, eine menschliche Note, die den persönlichen Anspruch betont, auf den Mind so stolz ist. Es ist ein guter Kontrast zum Rest der Schrift, der sehr statisch ist.“</p></div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--image paragraph--view-mode--default"> <article class="media media--type-image media--view-mode-default"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/width_810/public/2021-05/ezgif.com-gif-maker%20%282%29.gif?itok=AR0lG3ga 1x" media="all and (min-width: 768px)" type="image/gif" width="800" height="450"/> <source srcset="/sites/default/files/styles/720x360/public/2021-05/ezgif.com-gif-maker%20%282%29.gif?itok=knJqagLL 1x" media="all and (min-width: 450px)" type="image/gif" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2021-05/ezgif.com-gif-maker%20%282%29.gif?itok=bGlcCNMy 1x" media="all and (min-width: 320px)" type="image/gif" width="450" height="225"/> <img loading="eager" src="/sites/default/files/styles/width_810/public/2021-05/ezgif.com-gif-maker%20%282%29.gif?itok=AR0lG3ga" width="800" height="450" /> </picture> </div> </article> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-description field--type-text-long field--label-hidden field__item"><p><strong>Das Ergebnis.</strong></p> <p>Mind Meridian gibt es in den Schnitten Regular und Bold, als Teil eines größeren Marken-Baukastens, der so entwickelt wurde, dass er von jeder und jedem bedient werden kann: wenig Raum für Fehler, auch wenn Nicht-Designern aus der Mind-Community damit arbeiten. „Unser System ist extrem starr, sehr strukturiert und mit einer klaren Hierarchie, von den Überschriften über die Bebilderung bis hin zum Textsatz“, sagt Mistry.</p> <p>Neben der Standard-Bold, in der alternative Symbole und die verschnörkelte Interpunktion integriert sind, gibt es eine zweite Fassung, leichter zu verwenden für Benutzerinnen und Benutzer, die mit Fonts nicht so vertraut sind. Sie erlaubt den Zugriff auf Symbole und die kalligrafischen Satzzeichen, ohne ein professionelles Designprogramm mit OpenType-Menüs erlernen zu müssen. </p> <p>„Wir sind uns bewusst, dass sie auch von Kreativen verwendet werden könnte“, ergänzt Garnham. „Mind hat viele Partnerschaften, sodass wir sichergestellt haben, dass Designteams die volle Flexibilität haben, um mit der Schrift etwas wirklich Aufregendes für eine Kampagne oder eine Werpespot zu machen.“</p></div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--image paragraph--view-mode--default"> <article class="media media--type-image media--view-mode-default"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/width_810/public/2021-05/Mind_Case_Study_MM_03.webp?itok=6LME_Zvs 1x" media="all and (min-width: 768px)" type="image/webp" width="810" height="456"/> <source srcset="/sites/default/files/styles/720x360/public/2021-05/Mind_Case_Study_MM_03.webp?itok=w5Zf0SHN 1x" media="all and (min-width: 450px)" type="image/webp" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2021-05/Mind_Case_Study_MM_03.webp?itok=V3I-f20P 1x" media="all and (min-width: 320px)" type="image/webp" width="450" height="225"/> <source srcset="/sites/default/files/styles/width_810/public/2021-05/Mind_Case_Study_MM_03.png?itok=6LME_Zvs 1x" media="all and (min-width: 768px)" type="image/png" width="810" height="456"/> <source srcset="/sites/default/files/styles/720x360/public/2021-05/Mind_Case_Study_MM_03.png?itok=w5Zf0SHN 1x" media="all and (min-width: 450px)" type="image/png" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2021-05/Mind_Case_Study_MM_03.png?itok=V3I-f20P 1x" media="all and (min-width: 320px)" type="image/png" width="450" height="225"/> <img loading="eager" src="/sites/default/files/styles/width_810/public/2021-05/Mind_Case_Study_MM_03.png?itok=6LME_Zvs" width="810" height="456" /> </picture> </div> </article> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Abgesehen von ihrer Zugänglichkeit spiegelt Mind Meridian das wachsende Bedürfnis von Marken und Organisationen wider, einen menschlicheren Designansatz zu wählen. „Viele Unternehmen haben erkannt, dass sie auf einer möglichst persönlichen und authentischen Ebene kommunizieren müssen“, betont Garnham. „Es geht nicht darum, ein Produkt oder eine Dienstleistung auf den Markt zu werfen, es geht darum, glaubwürdig zu sein. Im letzten Jahr haben wir diesen <a href="https://protect-us.mimecast.com/s/t89yCwpA5Ks06BGPixbEEZ">Trend glasklar identifiziert</a>.“</p> <p><strong>Mind Meridian zeigt, wo Mind heute steht. Die Schrift erlaubt der Marke, sich auf die Zukunft einzustellen, sodass sich die dahinter stehende Organisation ganz auf die psychische Gesundheit fokussieren kann, ohne etwas von ihrem beliebten und vertrauten Markenwert aus der Vergangenheit zu verlieren.</strong></p></div> </div> </div> </div> </div> </div> <div class="right-region"> <div data-block-plugin-id="field_block:node:resource:field_right_section" class="block block-layout-builder block-field-blocknoderesourcefield-right-section"> <div class="field field--name-field-right-section field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--type--related-content paragraph--view-mode--default"> <div class="component-related_content-block"> <div class="component-main-wrapper display_wrap"> <div class="component-image-area"> <a title="Type Trends: 2021 and Beyond." href="/de/ressourcen/videos/type-trends-2021-and-beyond" data-analytics-linkcategory="" 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