How to Develop Basic Design Skills as a Marketer (Quickly!)

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class="article-headline-container"> <p class="article-headline__topic"> <a class="t-14" href="https://www.linkedin.com/business/marketing/blog/skills">Skill building and careers</a> </p> <h1 class="article-headline t-40" data-article-title="How to Develop Basic Design Skills as a Marketer (Quickly!)">How to Develop Basic Design Skills as a Marketer (Quickly!)</h1> <div class="article-meta t-14 article-meta__hairline"> <div class="article-meta__byline-container"> <div class="author-profile__author-container"> <img class="author-profile__author-image" srcset="https://media.licdn.com/dms/image/v2/D4D03AQF15BDA5HWfgA/profile-displayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/1719318811300?e=2147483647&v=beta&t=HC6ZiznzotlMJ6eZ_VslYex2nu8qReKkHsESgMp-HrI 100w,https://media.licdn.com/dms/image/v2/D4D03AQF15BDA5HWfgA/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1719318811300?e=2147483647&v=beta&t=8CYoNLrY6dOn-7Tl_RZ4tEAXFnPmY0twbSCA5O9yvbg 200w,https://media.licdn.com/dms/image/v2/D4D03AQF15BDA5HWfgA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1719318811300?e=2147483647&v=beta&t=yu_1JNmuMR1HR0HvY8LPfpW36R1og40ARezDLqFbmMg 400w,https://media.licdn.com/dms/image/v2/D4D03AQF15BDA5HWfgA/profile-displayphoto-shrink_800_800/profile-displayphoto-shrink_800_800/0/1719318811324?e=2147483647&v=beta&t=IHL6enJKKy61RGpRuWyy9qIQI2pECpS3WnHrJbCPoYg 800w," sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 1920px" src="https://media.licdn.com/dms/image/v2/D4D03AQF15BDA5HWfgA/profile-displayphoto-shrink_800_800/profile-displayphoto-shrink_800_800/0/1719318811324?e=2147483647&v=beta&t=IHL6enJKKy61RGpRuWyy9qIQI2pECpS3WnHrJbCPoYg" alt="Yolanda Zaw"> <div class="author-profile__author-text-container"> <a href="https://www.linkedin.com/in/yolanda-zaw-1624167b" target="_blank" class="t-14 t-bold"><span class="screen-reader">Authored by</span>Yolanda Zaw</a> <p class="t-14">Senior Content Marketing Manager at LinkedIn</p> <p class="t-14 t-black--light" data-published-date="2023-9-15"> September 15, 2023 </p> </div> </div>  </div> <div class="social-share"> <ul class="social-share__list share-list" title="Share via" data-share-list> <li class="share-list__item share-item"> <a href="#" class="share-item__link medium-round-muted-tertiary-button" role="button" data-tracking-control-name="_linkedin_share" data-share-type="linkedin" aria-label="Share on LinkedIn, New window will open"> <li-icon class="share-item__icon" type="linkedin-icon"></li-icon> </a> </li> <li class="share-list__item share-item"> <a href="#" class="share-item__link medium-round-muted-tertiary-button" role="button" data-tracking-control-name="_facebook_share" data-share-type="facebook" aria-label="Share on Facebook, New window will open"> <li-icon class="share-item__icon" type="facebook-icon"></li-icon> </a> </li> <li class="share-list__item share-item"> <a href="#" class="share-item__link medium-round-muted-tertiary-button" role="button" data-tracking-control-name="_twitter_share" data-share-type="twitter" aria-label="Share on Twitter, New window will open"> <li-icon class="share-item__icon" type="twitter-icon"></li-icon> </a> </li> </ul> </div> </div> </div> </div> <div id class="component component-standaloneImage" data-component-type="standaloneImage"> <div class="standalone-image-component standalone-image-component--article-width"> <figure> <img class="standalone-image-component__image" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 1920px" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQE2vRJQjO_RWA/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1694809272913?e=2147483647&v=beta&t=NKwLpgka8FwziFBoSq_0i5qvztq7wpzwFnjQbPecJbM" alt="Man looking at a laptop screen in a casual office. A white board with a hand-drawn chart is behind him.">  </figure> </div> </div> <div id class="component component-richText" data-component-type="richText"> <div class="rich-text global-paragraph-style--reader"> <p>As modern marketers we are used to upskilling and learning new ways of working. We’re accustomed to constantly updating our marketing toolkits to keep pace with an ever-changing industry. Sometimes we sharpen existing tools, sometimes we throw out old ones, and sometimes we need to invest in a whole new set of tools. </p><p> Our <a rel="" href="https://business.linkedin.com/marketing-solutions/b2b-benchmark?trk=lms-blog-wow&src=bl-po" target="_blank">2023 B2B Marketing Benchmark </a>revealed something fascinating about how the B2B marketer profession is evolving. According to our  data, four of the five fastest-growing creative skills in B2B marketing today are all related to design. But why?</p><p>As LinkedIn Director of Customer Insights <a rel="" href="https://www.linkedin.com/in/allysonhugley/" target="_blank">Allyson Hugley</a> noted in the report,<em> </em>the more advanced marketing technology such as Generative AI becomes, the more important it will be for human marketers to stand apart on the strength of their creativity. </p><p>The fact that so many marketers are learning basic design skills isn’t necessarily a sign that we all have to become marketing designers. Instead, it’s an indication that marketers are investing in expanding their creative repertoires to connect with the part of marketing that machines can’t accomplish.</p> </div> </div> <div id class="component component-standaloneImage" data-component-type="standaloneImage"> <div class="standalone-image-component standalone-image-component--article-width"> <figure> <img class="standalone-image-component__image" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 1920px" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQHyuy5ztmI3cQ/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1694809373336?e=2147483647&v=beta&t=xjnojpxxqRRXfuIw1jspGTjle4xE2iK3hbiSU6mxxgk" alt="Chart: Top Creative Skills Added in 2023">  </figure> </div> </div> <div id class="component component-richText" data-component-type="richText"> <div class="rich-text global-paragraph-style--reader"> <h2>Basic Design Skills for Marketers </h2><p>Even if you don’t want to become a marketing designer, learning these basic design skills can be a great way to unlock creative inspiration and take your marketing to the next level. </p><h3><strong>Adobe Photoshop</strong></h3><p>As <a rel="" href="https://www.linkedin.com/in/julieannekost/" target="_blank">Julieanne Kost</a> notes in her LinkedIn Learning course on <a rel="" href="https://www.linkedin.com/learning/photoshop-2023-essential-training/welcome-to-photoshop-essential-training" target="_blank">Photoshop 2023 Essential Training</a>, “Photoshop is the industry standard for creative visual expression.” Learning the basics about how it works not only helps you better understand the tools you and your design team have at your disposal, but can also inspire exciting new ideas for your own marketing efforts. </p><p>Kost’s course is a great place to begin because it requires no experience whatsoever. She starts by walking you through how to open, navigate and work with multiple images while introducing the basic tools and capabilities of the program. This Photoshop primer will equip you with the knowledge you need to start thinking about your marketing through essential design principles.</p><h3><strong>Graphic Design</strong></h3><p>LinkedIn Learning offers a wide variety of short and accessible <a rel="" href="https://www.linkedin.com/learning/search?keywords=graphic%20design" target="_self">beginner’s courses</a> on all kinds of different graphic design basics, including: </p><ul><li><a rel="" href="https://www.linkedin.com/in/jmcwade/" target="_self">John McWade</a>’s Learning Graphic Design: <a rel="" href="https://www.linkedin.com/learning/learning-graphic-design-layouts/welcome" target="_self">Layouts</a> and <a rel="" href="https://www.linkedin.com/learning/learning-graphic-design-techniques/welcome" target="_self">Techniques</a> courses </li><li><a rel="" href="https://www.linkedin.com/in/tonyharmeruk/" target="_self">Tony Harmer</a>’s Introduction to Graphic Design: <a rel="" href="https://www.linkedin.com/learning/introduction-to-graphic-design-concepts/introducing-graphic-design" target="_self">Concepts</a> and <a rel="" href="https://www.linkedin.com/learning/introduction-to-graphic-design-dimension/about-the-introduction-to-graphic-design-practicals" target="_self">Dimension</a> courses</li><li><a rel="" href="https://www.linkedin.com/learning/learning-graphic-design-history/welcome" target="_self">Learning Graphic Design History</a> with <a rel="" href="https://www.linkedin.com/in/seanadamsbsc/" target="_self">Sean Adams</a></li></ul><p>If you’re not quite ready to jump into the historical or theoretical, another Sean Adams course on <a rel="" href="https://www.linkedin.com/learning/graphic-design-foundations-ideas-concepts-and-form/ideas-concepts-and-form-in-graphic-design" target="_self">Graphic Design Foundations: Ideas, Concepts, and Form</a> could be a great place to start. If you’re willing to spend a little more time building out a more comprehensive foundation of graphic design skills, you could also take each of the nine courses in the <a rel="" href="https://www.linkedin.com/learning/paths/advance-your-skills-in-graphic-design" target="_self">Advance Your Skills in Graphic Design learning path</a>.  </p><h3><strong>Adobe Illustrator</strong></h3><p>Even if you don’t want to use Adobe Illustrator yourself, gaining a basic familiarity with it is a great way to explore what’s possible and learn how you can use this tool to inform your marketing ideas. <a rel="" href="https://www.linkedin.com/in/iamkladi/" target="_self">Kladi Vergine</a>’s <a rel="" href="https://www.linkedin.com/learning/illustrator-2023-quick-start/welcome-to-the-illustrator-quick-start-course" target="_self">Illustrator 2023 Quick Start</a> course is the perfect crash course for marketers looking to establish this understanding as soon as possible. </p><p>In this one-hour course, Vergine provides everything a novice Illustrator user needs to know to both navigate the tool and start experimenting with it in creative and informed ways. If you’re interested in learning even more about Illustrator, you can also take <a rel="" href="https://www.linkedin.com/learning/illustrator-2023-essential-training/welcome-to-the-course" target="_self">Illustrator 2023 Essential Training</a> with Tony Harmer.</p><h3><strong>Branding</strong></h3><p>Branding isn’t solely the purview of design, but understanding the design principles at play in creating memorable branding can improve your creative concepting.</p><p>LinkedIn offers several courses on the specific <a rel="" href="https://www.linkedin.com/learning/search?keywords=brand%20design" target="_self">intersection between marketing branding and design</a>, including Seam Adams’ <a rel="" href="https://www.linkedin.com/learning/brand-design-foundations/introduction-to-branding" target="_self">Brand Design Foundations</a> and Kladi Vergine’s <a rel="" href="https://www.linkedin.com/learning/branding-guidelines-101-where-design-meets-marketing/create-branding-guidelines" target="_self">Branding Guidelines 101: Where Design Meets Marketing</a>. These courses are particularly helpful for marketers looking to acquire basic design skills. They explore how visual branding works as well as how a brand’s visuals can integrate with its larger marketing strategy to elevate the story being told into an iconic audience experience.</p><p><em>These skill recommendations only scratch the surface of basic design learning opportunities on LinkedIn. For more design resources, check out LinkedIn Learning’s <a rel="" href="https://www.linkedin.com/learning/search?entityType=COURSE&keywords=design" target="_self">full suite of design courses</a>. Keep up with the LinkedIn Ads blog for more info on the skills top B2B marketers are developing.</em></p> </div> </div> <div id class="component component-standaloneImage" data-component-type="standaloneImage"> <div class="standalone-image-component standalone-image-component--article-width"> <a class="standalone-image-component__link" href="https://business.linkedin.com/marketing-solutions/b2b-benchmark?trk=lms-blog-b2b&src=bl-po" target="_blank"> <figure> <img class="standalone-image-component__image" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 1920px" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQFKgbYgyGamDw/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1694446831424?e=2147483647&v=beta&t=8oNbk2hK-v4WyQStuo1ryZok3LJEm2NetcMrdioH9Qs" alt="B2B Marketing Benchmark Report - Learn more">  </figure> </a> </div> </div> <div id class="component component-banner" data-component-type="banner"> <div class="banner 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(Indonesian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-in_ID" data-locale="in_ID" role="menuitem" lang="in_ID"> Bahasa Indonesia (Indonesian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Italiano (Italian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-it_IT" data-locale="it_IT" role="menuitem" lang="it_IT"> Italiano (Italian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="עברית (Hebrew)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-iw_IL" data-locale="iw_IL" role="menuitem" lang="iw_IL"> עברית (Hebrew) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="日本語 (Japanese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ja_JP" data-locale="ja_JP" role="menuitem" lang="ja_JP"> 日本語 (Japanese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="한국어 (Korean)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ko_KR" data-locale="ko_KR" role="menuitem" lang="ko_KR"> 한국어 (Korean) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="मराठी (Marathi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-mr_IN" data-locale="mr_IN" role="menuitem" lang="mr_IN"> मराठी (Marathi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Malaysia (Malay)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ms_MY" data-locale="ms_MY" role="menuitem" lang="ms_MY"> Bahasa Malaysia (Malay) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Nederlands (Dutch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-nl_NL" data-locale="nl_NL" role="menuitem" lang="nl_NL"> Nederlands (Dutch) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Norsk (Norwegian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-no_NO" data-locale="no_NO" role="menuitem" lang="no_NO"> Norsk (Norwegian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ਪੰਜਾਬੀ (Punjabi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (Punjabi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Polski (Polish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (Polish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Português (Portuguese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (Portuguese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Română (Romanian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Romanian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Русский (Russian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Svenska (Swedish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Swedish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="తెలుగు (Telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Telugu) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ภาษาไทย (Thai)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thai) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Türkçe (Turkish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (Turkish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Українська (Ukrainian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-uk_UA" data-locale="uk_UA" role="menuitem" lang="uk_UA"> Українська (Ukrainian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tiếng Việt (Vietnamese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-vi_VN" data-locale="vi_VN" role="menuitem" lang="vi_VN"> Tiếng Việt (Vietnamese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="简体中文 (Chinese (Simplified))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_CN" 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