B2B Skill Building | LinkedIn Ads Blog

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srcset="https://media.licdn.com/dms/image/v2/D4D08AQFuOdPsNLE9kg/croft-frontend-shrinkToFit480/croft-frontend-shrinkToFit480/0/1647871351963?e=2147483647&v=beta&t=c5Zg75fZXbJhPRgIGQkrk-xKZ-lGP3IQwSqiIZhm-xM 480w,https://media.licdn.com/dms/image/v2/D4D08AQFuOdPsNLE9kg/croft-frontend-shrinkToFit767/croft-frontend-shrinkToFit767/0/1647871351963?e=2147483647&v=beta&t=ImIuq8YF0DpEU6aGv5FAniHll8vl0q_OVyw7UK6ombo 767w,https://media.licdn.com/dms/image/v2/D4D08AQFuOdPsNLE9kg/croft-frontend-shrinkToFit1920/croft-frontend-shrinkToFit1920/0/1647871351963?e=2147483647&v=beta&t=0ZYe6ek9wsUYVSeorW-0s30FO-Bn5Pfqe5rHvFwP9dg 1200w,https://media.licdn.com/dms/image/v2/D4D08AQFuOdPsNLE9kg/croft-frontend-shrinkToFit600/croft-frontend-shrinkToFit600/0/1647871351963?e=2147483647&v=beta&t=MAF9CWQpv0NMDaUMSz-9laLFT15Z8LL4t_FIliuLpuY 600w,https://media.licdn.com/dms/image/v2/D4D08AQFuOdPsNLE9kg/croft-frontend-shrinkToFit1200/croft-frontend-shrinkToFit1200/0/1647871351963?e=2147483647&v=beta&t=utzzWF9GROQrS2oM-GSLH5UTMlLo_RwYbTK0qqsvOE4 1200w,https://media.licdn.com/dms/image/v2/D4D08AQFuOdPsNLE9kg/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1647871351963?e=2147483647&v=beta&t=_8EUkcnzBk3kBJQdPUI0Ntos_bYQQJ9NRMj3I3FBvmI 1024w," alt sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 480px"> </div> <div class="post-container"> <p class="featured-post__topic t-14"> <a href="https://www.linkedin.com/business/marketing/blog/research-and-insights">Research and insights</a> </p> <a href="https://www.linkedin.com/business/marketing/blog/research-and-insights/new-data-on-employer-brand-marketing-talent-and-the-great-reshuffle" class="featured-post__headline t-40 t-normal t-black"> New Data on Employer Brand, Marketing Talent and The Great Res... </a> <p class="featured-post__description t-16 t-sans t-black"> Numbers don’t lie. Here’s the hard data around the marketing job landscape, employer brand priorities, and motivations for job seekers in The Great Reshuffle. </p> <div class="featured-post__byline"> <p class="featured-post__author t-14 t-sans t-bold t-black"> Connie Chen </p> <p class="featured-post__date t-14 t-sans t-black--light"> Mar 21, 2022 </p> </div> </div> </section> </div> <div id class="component component-postList" data-component-type="postList"> <section id="postList0FocusPoint" class="component__content-container grid-layout" data-post-list>   <section class="grid-layout__headline-container"> <h1 class="grid-layout__headline t-32 t-sans">Skill building and careers for B2B marketers</h1> <h2 class="grid-layout__headline--secondary t-18 t-black">What are the top skills you need to reach your dream position? Read these articles to help you build your marketing career and meet your goals.</h2> </section> <ul class="grid-layout__posts"> <li class="post-list__item grid-post"> <figure class="grid-post__image-container"> <img class="post__image" alt="New research from LinkedIn surfaces key marketing jobs trends, highlighting the top challenges, opportunities, and skills to focus on." data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQE4r0SZI1vjNg/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1732026854737?e=2147483647&v=beta&t=Mg9d-Zu-PagmOp5fXJckktvo_LJjbnfPj3GflCRd7DI" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/8pouyb1ly746xtru0x7p2axm0" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 480px"> </figure> <p class="grid-post__topic"> <a class="t-14 t-bold" href="https://www.linkedin.com/business/marketing/blog/skills"> Skill building and careers </a> </p> <div class="grid-post__title"> <a class="grid-post__link t-20 t-black" href="https://www.linkedin.com/business/marketing/blog/marketing-collective/global-marketing-jobs-outlook-trends-skills"> Fall Marketing Jobs Outlook: Connections, Collaborations, Con... </a> </div> <p class="grid-post__description t-14"> New research from LinkedIn surfaces key marketing jobs trends, highlighting the top challenges, opportunities, and skills to focus on. </p> <div class="grid-post__byline"> <p class="grid-post__author t-14 t-bold t-black"> Tequia Burt </p> <p class="grid-post__date t-14 t-black--light"> Nov 19, 2024 </p> </div> </li> <li class="post-list__item grid-post"> <figure class="grid-post__image-container"> <img class="post__image" alt="In our first Collective Conversation, we sat down with Melissa Furze, LinkedIn's VP of Customer Science and the Head of the B2B Institute, to unpack the findings from our 2024 M..." data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQH4o3SvN4z8-Q/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1731976956040?e=2147483647&v=beta&t=7dBnRCxbXN0EApYa4nEUPUd92OdXA8S6TjF7celFPQA" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/8pouyb1ly746xtru0x7p2axm0" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 480px"> </figure> <p class="grid-post__topic"> <a class="t-14 t-bold" href="https://www.linkedin.com/business/marketing/blog/research-and-insights"> Research and insights </a> </p> <div class="grid-post__title"> <a class="grid-post__link t-20 t-black" href="https://www.linkedin.com/business/marketing/blog/marketing-collective/collective-conversation-linkedins-mel-furze-breaks-down-the-job-market-for-marketers"> Collective Conversation: LinkedIn’s Mel Furze Breaks Down the ... </a> </div> <p class="grid-post__description t-14"> In our first Collective Conversation, we sat down with Melissa Furze, LinkedIn's VP of Customer Science and the Head of the B2B Institute, to unpack the findings from our 2024 M... </p> <div class="grid-post__byline"> <p class="grid-post__author t-14 t-bold t-black"> Tequia Burt </p> <p class="grid-post__date t-14 t-black--light"> Nov 19, 2024 </p> </div> </li> <li class="post-list__item grid-post"> <figure class="grid-post__image-container"> <img class="post__image" alt="Learn from women authors leading the charge in marketing and business. These 16 recommended reads offer impactful strategies and inspiring stories." data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQF9uP0FZTW_WA/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1719526837285?e=2147483647&v=beta&t=zqkwoEPVicUDwCV8NwV7mJFp4aQx3Rf101-6JTVpgr4" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/8pouyb1ly746xtru0x7p2axm0" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 480px"> </figure> <p class="grid-post__topic"> <a class="t-14 t-bold" href="https://www.linkedin.com/business/marketing/blog/trends-tips"> Trends, tips, and best practices </a> </p> <div class="grid-post__title"> <a class="grid-post__link t-20 t-black" href="https://www.linkedin.com/business/marketing/blog/diversity/some-of-our-favorite-marketing-books-written-by-women"> Marketing Books Worth a Look: Some of Our Favorite Marketing B... </a> </div> <p class="grid-post__description t-14"> Learn from women authors leading the charge in marketing and business. These 16 recommended reads offer impactful strategies and inspiring stories. </p> <div class="grid-post__byline"> <p class="grid-post__author t-14 t-bold t-black"> Tequia Burt </p> <p class="grid-post__date t-14 t-black--light"> Jun 27, 2024 </p> </div> </li> <li class="post-list__item grid-post"> <figure class="grid-post__image-container"> <img class="post__image" alt="LinkedIn’s new research surfaced four key timely opportunities for B2B marketers who want to take charge in an evolving landscape." data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQEeo2HTFiOYEg/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1719342327208?e=2147483647&v=beta&t=dPMBje9OG2UM9BDRXt9dCpJVo1Kg7L4QdWz-g-_iUiw" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/8pouyb1ly746xtru0x7p2axm0" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 480px"> </figure> <p class="grid-post__topic"> <a class="t-14 t-bold" href="https://www.linkedin.com/business/marketing/blog/research-and-insights"> Research and insights </a> </p> <div class="grid-post__title"> <a class="grid-post__link t-20 t-black" href="https://www.linkedin.com/business/marketing/blog/research-and-insights/key-opportunities-b2b-marketing-original-linkedin-research"> New Data Highlights 4 Crucial Opportunities of the Moment for ... </a> </div> <p class="grid-post__description t-14"> LinkedIn’s new research surfaced four key timely opportunities for B2B marketers who want to take charge in an evolving landscape. </p> <div class="grid-post__byline"> <p class="grid-post__author t-14 t-bold t-black"> Tequia Burt </p> <p class="grid-post__date t-14 t-black--light"> Jun 25, 2024 </p> </div> </li> <li class="post-list__item grid-post"> <figure class="grid-post__image-container"> <img class="post__image" alt="In-depth global research surfaced nine core characteristics that will be embodied by the most successful B2B marketing teams of 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items-stretch z-1 bottom-[100%] top-auto" role="menu" tabindex="-1"> <li class="language-selector__item" role="presentation">  <button aria-label="العربية (Arabic)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ar_AE" data-locale="ar_AE" role="menuitem" lang="ar_AE"> العربية (Arabic) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="বাংলা (Bangla)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-bn_IN" data-locale="bn_IN" role="menuitem" lang="bn_IN"> বাংলা (Bangla) </button> </li> <li 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class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-de_DE" data-locale="de_DE" role="menuitem" lang="de_DE"> Deutsch (German) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Ελληνικά (Greek)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-el_GR" data-locale="el_GR" role="menuitem" lang="el_GR"> Ελληνικά (Greek) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="English (English) selected" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer 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lang="hu_HU"> Magyar (Hungarian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Indonesia (Indonesian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-in_ID" data-locale="in_ID" role="menuitem" lang="in_ID"> Bahasa Indonesia (Indonesian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Italiano (Italian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-it_IT" data-locale="it_IT" role="menuitem" lang="it_IT"> Italiano (Italian) </button> </li> <li 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role="menuitem" lang="ro_RO"> Română (Romanian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Русский (Russian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Svenska (Swedish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Swedish) </button> </li> <li 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