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uk-text-muted uk-margin-remove">Monitor recurring background jobs or intranet devices.</span></div> </a> <a href="/port-monitoring/" class="uk-flex uk-flex-top uk-padding-small monitor uk-margin-remove"> <div class="uk-flex uk-flex-middle uk-flex-left monitor-icon"><img alt="port monitoring icon" src="https://uptimerobot.com/blog/wp-content/themes/twenty-twenty-child/assets/img/port-monitoring-dark.svg" width="50px" uk-img="" loading="lazy"></div> <div class="uk-flex uk-flex-top uk-flex-column uk-margin-small-left text"><span class="font-18 uk-text-secondary uk-text-bold uk-margin-remove">Port monitoring</span> <span class="font-16 uk-text-muted uk-margin-remove">Monitor any specific service running on any port.</span></div> </a> <a href="/keyword-monitoring/" class="uk-flex uk-flex-top uk-padding-small monitor uk-margin-remove"> <div class="uk-flex uk-flex-middle uk-flex-left monitor-icon"><img alt="keyword monitoring icon" 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medium"> <div class="entry-categories"> <span class="screen-reader-text">Categories</span> <div class="entry-categories-inner"> <a href="https://uptimerobot.com/blog/category/best-practices/" rel="category tag">Best practices</a> </div> </div> <p id="breadcrumbs"><span><span><a href="https://uptimerobot.com/blog/">Home</a></span> » <span><a href="https://uptimerobot.com/blog/category/best-practices/">Best practices</a></span> » <span class="breadcrumb_last" aria-current="page">Recent Outage of Meta and Google Ads: How to Prevent Potential Loses</span></span></p><h1 class="entry-title">Recent Outage of Meta and Google Ads: How to Prevent Potential Loses</h1> <div class="post-meta-wrapper post-meta-single post-meta-single-top"> <ul class="post-meta"> <li class="post-author meta-wrapper"> <span class="meta-icon"> <span class="screen-reader-text">Post author</span> <svg class="svg-icon" aria-hidden="true" role="img" focusable="false" xmlns="http://www.w3.org/2000/svg" width="18" height="20" viewBox="0 0 18 20"><path fill="" d="M18,19 C18,19.5522847 17.5522847,20 17,20 C16.4477153,20 16,19.5522847 16,19 L16,17 C16,15.3431458 14.6568542,14 13,14 L5,14 C3.34314575,14 2,15.3431458 2,17 L2,19 C2,19.5522847 1.55228475,20 1,20 C0.44771525,20 0,19.5522847 0,19 L0,17 C0,14.2385763 2.23857625,12 5,12 L13,12 C15.7614237,12 18,14.2385763 18,17 L18,19 Z M9,10 C6.23857625,10 4,7.76142375 4,5 C4,2.23857625 6.23857625,0 9,0 C11.7614237,0 14,2.23857625 14,5 C14,7.76142375 11.7614237,10 9,10 Z M9,8 C10.6568542,8 12,6.65685425 12,5 C12,3.34314575 10.6568542,2 9,2 C7.34314575,2 6,3.34314575 6,5 C6,6.65685425 7.34314575,8 9,8 Z" /></svg> </span> <span class="meta-text"> By <a href="https://uptimerobot.com/blog/author/kristian/">Kristian Kusenda</a> </span> </li> <li class="post-date meta-wrapper"> <span class="meta-icon"> <span class="screen-reader-text">Last updated on</span> <svg class="svg-icon" aria-hidden="true" role="img" focusable="false" xmlns="http://www.w3.org/2000/svg" width="18" height="19" viewBox="0 0 18 19"><path fill="" d="M4.60069444,4.09375 L3.25,4.09375 C2.47334957,4.09375 1.84375,4.72334957 1.84375,5.5 L1.84375,7.26736111 L16.15625,7.26736111 L16.15625,5.5 C16.15625,4.72334957 15.5266504,4.09375 14.75,4.09375 L13.3993056,4.09375 L13.3993056,4.55555556 C13.3993056,5.02154581 13.0215458,5.39930556 12.5555556,5.39930556 C12.0895653,5.39930556 11.7118056,5.02154581 11.7118056,4.55555556 L11.7118056,4.09375 L6.28819444,4.09375 L6.28819444,4.55555556 C6.28819444,5.02154581 5.9104347,5.39930556 5.44444444,5.39930556 C4.97845419,5.39930556 4.60069444,5.02154581 4.60069444,4.55555556 L4.60069444,4.09375 Z M6.28819444,2.40625 L11.7118056,2.40625 L11.7118056,1 C11.7118056,0.534009742 12.0895653,0.15625 12.5555556,0.15625 C13.0215458,0.15625 13.3993056,0.534009742 13.3993056,1 L13.3993056,2.40625 L14.75,2.40625 C16.4586309,2.40625 17.84375,3.79136906 17.84375,5.5 L17.84375,15.875 C17.84375,17.5836309 16.4586309,18.96875 14.75,18.96875 L3.25,18.96875 C1.54136906,18.96875 0.15625,17.5836309 0.15625,15.875 L0.15625,5.5 C0.15625,3.79136906 1.54136906,2.40625 3.25,2.40625 L4.60069444,2.40625 L4.60069444,1 C4.60069444,0.534009742 4.97845419,0.15625 5.44444444,0.15625 C5.9104347,0.15625 6.28819444,0.534009742 6.28819444,1 L6.28819444,2.40625 Z M1.84375,8.95486111 L1.84375,15.875 C1.84375,16.6516504 2.47334957,17.28125 3.25,17.28125 L14.75,17.28125 C15.5266504,17.28125 16.15625,16.6516504 16.15625,15.875 L16.15625,8.95486111 L1.84375,8.95486111 Z" /></svg> </span> <span class="meta-text"> March 6, 2024 </span> </li> <li class="post-comment-link meta-wrapper"> <span class="meta-icon"> <svg class="svg-icon" aria-hidden="true" role="img" focusable="false" xmlns="http://www.w3.org/2000/svg" width="19" height="19" viewBox="0 0 19 19"><path d="M9.43016863,13.2235931 C9.58624731,13.094699 9.7823475,13.0241935 9.98476849,13.0241935 L15.0564516,13.0241935 C15.8581553,13.0241935 16.5080645,12.3742843 16.5080645,11.5725806 L16.5080645,3.44354839 C16.5080645,2.64184472 15.8581553,1.99193548 15.0564516,1.99193548 L3.44354839,1.99193548 C2.64184472,1.99193548 1.99193548,2.64184472 1.99193548,3.44354839 L1.99193548,11.5725806 C1.99193548,12.3742843 2.64184472,13.0241935 3.44354839,13.0241935 L5.76612903,13.0241935 C6.24715123,13.0241935 6.63709677,13.4141391 6.63709677,13.8951613 L6.63709677,15.5301903 L9.43016863,13.2235931 Z M3.44354839,14.766129 C1.67980032,14.766129 0.25,13.3363287 0.25,11.5725806 L0.25,3.44354839 C0.25,1.67980032 1.67980032,0.25 3.44354839,0.25 L15.0564516,0.25 C16.8201997,0.25 18.25,1.67980032 18.25,3.44354839 L18.25,11.5725806 C18.25,13.3363287 16.8201997,14.766129 15.0564516,14.766129 L10.2979143,14.766129 L6.32072889,18.0506004 C5.75274472,18.5196577 4.89516129,18.1156602 4.89516129,17.3790323 L4.89516129,14.766129 L3.44354839,14.766129 Z" /></svg> </span> <span class="meta-text"> <a href="https://uptimerobot.com/blog/recent-meta-outage/#respond">No Comments<span class="screen-reader-text"> on Recent Outage of Meta and Google Ads: How to Prevent Potential Loses</span></a> </span> </li> </ul> </div> </div> </header> <div class="post-inner thin "> <div class="entry-content single-content"> <div class="sticky"> <div class="toc" id="toc"> <h3>Quick links</h3> <ul id="toc-list"></ul> </div> </div> <p><span style="font-weight: 400;">On Tuesday, March 5th, Facebook, Instagram and Google Ads experienced </span><b>widespread outages</b><span style="font-weight: 400;"> that lasted for nearly two hours, affecting thousands of users worldwide. More than </span><span style="font-weight: 400;">550,000 reports</span><span style="font-weight: 400;"> poured in from Facebook users, and Instagram received 92,000 similar complaints, as reported by Reuters.</span></p> <p><span style="font-weight: 400;">As Meta stated on their newest platform, Threads: ”<em>Earlier today, a technical issue caused people to have difficulty accessing some of our services. We resolved the issue as quickly as possible and we apologize for any inconvenience.</em>”</span></p> <p><span style="font-weight: 400;">Interestingly, the issues coincided with</span><b> login problems on Google’s platform</b><span style="font-weight: 400;"> as well, which caused many users to believe the incidents were somehow connected.</span></p> <p><span style="font-weight: 400;">The disruption of Meta services was caused by issues at the company’s admin center. As it’s common for many to use Facebook as a way to log in to third-party services, the issue </span><b>cascaded to other websites,</b><span style="font-weight: 400;"> causing more users to report problems. </span></p> <p><span style="font-weight: 400;">Google Ads reported issues with their Ad Manager beginning at around the same time as Meta’s incident. They quickly started investigating the reports, but thankfully for Google, the hiccups were far more contained than the issues at Meta.. Nevertheless, it affected many business customers, including The Guardian, who also </span><a href="https://www.theguardian.com/technology/2024/mar/05/facebook-instagram-outages-disruption-meta-google" target="_blank" rel="noopener"><span style="font-weight: 400;">reported on the issue</span></a><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">The solution was complicated, as the engineers were not able to access their own servers remotely and fix the problems. They also weren’t able to get through the electronic locks to gain physical access.</span></p> <h2>What losses were there for businesses?</h2> <p><span style="font-weight: 400;">As expected, Meta closed in the red with a</span><a href="https://finance.yahoo.com/quote/META/history/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAABhGs0TaL_pynqeLF2mUgyUyUP7H9OuzIOW3UA9ZodGPsnw-PiTVxrnClEypEQIByYlKkDTWK36s4n6KTX_kpQINC-ZjkxQ6x13mjticQQLkbX8RyLWW70UmHGrnEHA0M9sqcix0eeM0cZpbaEHfSBps4QUbBfiNOlC7c4uVfdpw" target="_blank" rel="noopener"><span style="font-weight: 400;"> -7.97 point loss on the Nasdaq</span></a><span style="font-weight: 400;">, causing </span><b>a loss of over 2.79 billion dollars</b><span style="font-weight: 400;"> for the founder, chairman, and CEO of Meta, Mark Zuckerberg. </span></p> <p><span style="font-weight: 400;">While this massive monetary loss certainly put a damper on Meta’s day, the most pressing concern Meta is facing is the hundreds of thousands of angry users and businesses who were trying to access the platform, or running ads that were completely inaccessible. </span></p> <p><span style="font-weight: 400;">This real-life example is similar to the misstep of allocating a large portion of your budget to running ads on your landing page, only to discover that your page is down, and possibly has been for some time.</span></p> <p><span style="font-weight: 400;">This is where the importance of having a simple uptime monitoring service comes into play. </span></p> <p><span style="font-weight: 400;">Having monitors set up to detect downtime acts as a safeguard, quickly alerting you to any issues that arise, allowing your team to work quickly to solve the problem, and saving both money and your brand’s reputation.</span></p> <p style="text-align: center;">Setting up a lifetime FREE uptime monitoring takes just 30 seconds and there are no hidden strings or terms.</p> <p style="text-align: center;"><a class="button" href="https://uptimerobot.com/signUp?utm_source=uptimerobot.com&utm_medium=blog&utm_campaign=meta-outage&utm_content=uptimerobot">Start Monitoring for FREE</a></p> <p><span style="font-weight: 400;">No matter what the </span><a href="https://uptimerobot.com/blog/common-website-downtime-reasons/?utm_source=uptimerobot.com&utm_medium=blog&utm_campaign=meta-outage&utm_content=reasons"><span style="font-weight: 400;">reasons for website downtime</span></a><span style="font-weight: 400;"> may be, </span><b>downtime causes ripple effects</b><span style="font-weight: 400;"> that can waste time, money, and provoke the ire of your website’s users.</span></p> <p><span style="font-weight: 400;">Downtime can be tricky to calculate – a simple way to figure out direct costs is to divide your average hourly revenue by 60, then multiply that number by the total number of minutes of downtime.</span></p> <p><span style="font-weight: 400;">As for evaluating the more elusive </span><a href="https://uptimerobot.com/blog/hidden-costs-of-downtime/?utm_source=uptimerobot.com&utm_medium=blog&utm_campaign=meta-outage&utm_content=costs"><span style="font-weight: 400;">hidden costs of downtime</span></a><span style="font-weight: 400;">? </span><span style="font-weight: 400;">Those are much harder to gauge and vary widely with each and every incident.</span></p> <p><span style="font-weight: 400;">Time will tell what the true cost of March 5th’s outages will be for Meta and Google, but it is clear that these types of disruptions underscore the vital roles of solid infrastructure, crisis management, and a top-notch uptime monitoring service play in maintaining business continuity and customer trust.</span></p> </div>  </div>  <div class="section-inner"> <hr class="styled-separator is-style-wide" /> <div class="author-bio"> <div class="author-title-wrapper"> <div class="author-avatar vcard"> <img alt='' data-src='https://uptimerobot.com/blog/wp-content/uploads/2024/04/kiko.jpg' srcset='https://uptimerobot.com/blog/wp-content/uploads/2024/04/kiko.jpg 2x' class='avatar avatar-160 photo' height='160' width='160' loading='lazy' decoding='async'/> </div> <h2 class="author-title heading-size-4"> Written by Kristian Kusenda </h2> </div> <div style="margin-bottom: 10px;">Marketing and Content Specialist | <a href="https://www.linkedin.com/in/kristian-kusenda/" target="_blank" title="Linkedin profile" rel="noopener nofollow">LinkedIn</a></div> <div class="author-description"> <p>Kristian brings a blend of technical expertise and creative flair to his role as Marketing and Content Specialist at UptimeRobot. He has a background working for global tech companies and several years of experience in the blockchain industry as a community manager and copywriter.</p> <a class="author-link" href="https://uptimerobot.com/blog/author/kristian/" rel="author"> View author profile <span aria-hidden="true">→</span> </a> </div>  <div class="author-expertise 1"> </div> </div> <div class="factchecker-info"> <p><em>Our content is peer-reviewed by our expert team to maximize accuracy and prevent miss-information.</em></p> <div class="author-bio"> <div class="author-title-wrapper"> <div class="author-avatar vcard"> <img alt='' data-src='https://uptimerobot.com/blog/wp-content/uploads/2024/04/tomas.jpeg' srcset='https://uptimerobot.com/blog/wp-content/uploads/2024/04/tomas.jpeg 2x' class='avatar avatar-160 photo' height='160' width='160' loading='lazy' decoding='async'/> </div> <h2 class="author-title heading-size-4"> Fact checked by Tomas Koprusak </h2> </div> <div style="margin-bottom: 10px;">Product Owner | <a href="https://www.linkedin.com/in/tomas-koprusak" target="_blank" title="Linkedin profile" rel="noopener nofollow">LinkedIn</a></div> <div class="author-description"> <p>Tomas Koprusak is a Product Owner at UptimeRobot. He has a rich history in similar roles at global IT powerhouses like IBM, where he started as a developer and moved to a Product Manager position, working with EMEA clients and colleagues from the US, Brazil, and China.</p> <a class="author-link" href="https://uptimerobot.com/blog/author/tomas/" rel="author"> View author profile <span aria-hidden="true">→</span> </a> </div> </div> </div> </div>  <nav class="pagination-single section-inner" aria-label="Post" role="navigation"> <hr class="styled-separator is-style-wide" aria-hidden="true" /> <div class="pagination-single-inner"> <a class="previous-post" href="https://uptimerobot.com/blog/ssl-certificate-errors/"> <span class="arrow" aria-hidden="true">←</span> <span class="title"><span class="title-inner">SSL Certificate Errors: A comprehensive guide</span></span> </a> <a class="next-post" href="https://uptimerobot.com/blog/best-blockchain-monitoring/"> <span class="arrow" aria-hidden="true">→</span> <span class="title"><span class="title-inner">Best Blockchain Monitoring Practices for 2024</span></span> </a> </div> <hr class="styled-separator is-style-wide" aria-hidden="true" /> </nav> <div class="comments-wrapper section-inner"> <div id="respond" class="comment-respond"> <h2 id="reply-title" class="comment-reply-title">Leave a Reply <small><a rel="nofollow" id="cancel-comment-reply-link" href="/blog/recent-meta-outage/#respond" style="display:none;">Cancel reply</a></small></h2><form action="https://uptimerobot.com/blog/wp-comments-post.php" method="post" id="commentform" class="section-inner thin max-percentage" novalidate><p class="comment-notes"><span id="email-notes">Your email address will not be published.</span> <span class="required-field-message">Required fields are marked <span class="required">*</span></span></p><p class="comment-form-comment"><label for="comment">Comment <span class="required">*</span></label> <textarea id="comment" name="comment" cols="45" rows="8" maxlength="65525" required></textarea></p><p class="comment-form-author"><label for="author">Name <span class="required">*</span></label> <input id="author" name="author" type="text" value="" size="30" maxlength="245" autocomplete="name" required /></p> <p class="comment-form-email"><label for="email">Email <span class="required">*</span></label> <input id="email" name="email" type="email" value="" size="30" maxlength="100" aria-describedby="email-notes" autocomplete="email" required /></p> <p class="comment-form-cookies-consent"><input id="wp-comment-cookies-consent" name="wp-comment-cookies-consent" type="checkbox" value="yes" /> <label for="wp-comment-cookies-consent">Save my name, email, and website in this browser for the next time I comment.</label></p> <div class="gglcptch gglcptch_v2"><div id="gglcptch_recaptcha_2277206239" class="gglcptch_recaptcha"></div> <noscript> <div style="width: 302px;"> <div style="width: 302px; 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