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href="https://d3216uwaav9lg7.cloudfront.net/assets-Sell.css" rel="stylesheet"> <div class="as-body desktop" data-devicetype="desktop"> <div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><header class="mega-menu ember" tabindex="0"><div class="nav-large-view"><div class="nav-overlay-dropdown-backdrop"></div><div class="nav-swb" 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class="search-container"><div class="search-container-input"><input type="search" autoComplete="off" class="search-input" data-autocomplete-label="Try these searches:" name="search" placeholder="Search sell.amazon.com" spellcheck="false"/><i class="search-icon"></i><span class="nav-search"><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M7.99991,8.85007 L5.26657,11.5834 C5.14435,11.7056 5.00546,11.764 4.84991,11.7584 C4.69435,11.7528 4.55546,11.689 4.43324,11.5667 C4.31102,11.4445 4.24991,11.3028 4.24991,11.1417 C4.24991,10.9806 4.31102,10.839 4.43324,10.7167 L7.14991,8.00007 L4.41657,5.26673 C4.29435,5.14451 4.23602,5.00284 4.24157,4.84173 C4.24713,4.68062 4.31102,4.53895 4.43324,4.41673 C4.55546,4.29451 4.69713,4.2334 4.85824,4.2334 C5.01935,4.2334 5.16102,4.29451 5.28324,4.41673 L7.99991,7.15007 L10.7332,4.41673 C10.8555,4.29451 10.9971,4.2334 11.1582,4.2334 C11.3194,4.2334 11.461,4.29451 11.5832,4.41673 C11.7055,4.53895 11.7666,4.68062 11.7666,4.84173 C11.7666,5.00284 11.7055,5.14451 11.5832,5.26673 L8.84991,8.00007 L11.5832,10.7334 C11.7055,10.8556 11.7666,10.9945 11.7666,11.1501 C11.7666,11.3056 11.7055,11.4445 11.5832,11.5667 C11.461,11.689 11.3194,11.7501 11.1582,11.7501 C10.9971,11.7501 10.8555,11.689 10.7332,11.5667 L7.99991,8.85007 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></span></div><ul class="autocomplete-results"></ul></div><div class="search-suggestions"><span class="suggestions-label">Quick links:</span><ul class="suggestions-list"><li><a class="inline-link" href="/search?search=Selling%20on%20Amazon">Selling on Amazon</a></li><li><a class="inline-link" href="/search?search=Fulfillment%20by%20Amazon">Fulfillment by Amazon</a></li></ul></div></form></div></div></div></li><li aria-selected="false"><span class="nav-language-picker nav-language-picker-text"><svg viewBox="0 0 16 16" version="1.1" 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fill="currentColor" fill-rule="nonzero"></path></g></svg><small><strong>English</strong></small></span><div class="nav-overlay-dropdown"><div class="language-picker-container"><div class="has-max-width"><span class="nav-language-picker right-align"><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M7.99991,8.85007 L5.26657,11.5834 C5.14435,11.7056 5.00546,11.764 4.84991,11.7584 C4.69435,11.7528 4.55546,11.689 4.43324,11.5667 C4.31102,11.4445 4.24991,11.3028 4.24991,11.1417 C4.24991,10.9806 4.31102,10.839 4.43324,10.7167 L7.14991,8.00007 L4.41657,5.26673 C4.29435,5.14451 4.23602,5.00284 4.24157,4.84173 C4.24713,4.68062 4.31102,4.53895 4.43324,4.41673 C4.55546,4.29451 4.69713,4.2334 4.85824,4.2334 C5.01935,4.2334 5.16102,4.29451 5.28324,4.41673 L7.99991,7.15007 L10.7332,4.41673 C10.8555,4.29451 10.9971,4.2334 11.1582,4.2334 C11.3194,4.2334 11.461,4.29451 11.5832,4.41673 C11.7055,4.53895 11.7666,4.68062 11.7666,4.84173 C11.7666,5.00284 11.7055,5.14451 11.5832,5.26673 L8.84991,8.00007 L11.5832,10.7334 C11.7055,10.8556 11.7666,10.9945 11.7666,11.1501 C11.7666,11.3056 11.7055,11.4445 11.5832,11.5667 C11.461,11.689 11.3194,11.7501 11.1582,11.7501 C10.9971,11.7501 10.8555,11.689 10.7332,11.5667 L7.99991,8.85007 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></span><h3 class="language-picker-heading">Select your preferred language</h3><ul class="language-popup-list single-col"><li class="language-selector" data-lang="en-US"><a href="/en?mons_sel_locale=en_US" class="language-picker-language current">English - US</a></li><li class="language-selector" data-lang="es-US"><a href="/es?mons_sel_locale=es_US" class="language-picker-language ">Español - US</a></li><li class="language-selector" data-lang="zh-CN"><a href="/zh?mons_sel_locale=zh_CN" class="language-picker-language ">中文 - CN</a></li></ul></div></div></div></li></ul></div></div><nav><div class="has-max-width"><ul class="nav-items left-align"><li><a href="/?ref_=sdus_soa_home_n" data-cta-id="nav_logo"><img class="nav-logo" src="https://m.media-amazon.com/images/G/01/sell/navigation/amazon-logo-squid-menu.svg" loading="lazy"/><img class="nav-logo-transparent" src="https://m.media-amazon.com/images/G/01/sell/navigation/amazon-logo_white-menu.svg" loading="lazy"/></a></li><li aria-selected="false"><span class="nav-item" data-cta-id="L1_a_start"><strong>Start</strong><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M8.0822,10.4582 C8.19314,10.4582 8.30434,10.4361 8.4158,10.3918 C8.52674,10.3476 8.63207,10.2753 8.7318,10.175 L11.7486,7.15823 C11.9267,6.99183 12.0102,6.77796 11.999,6.51663 C11.9878,6.25583 11.8987,6.04196 11.7318,5.87503 C11.543,5.68623 11.3265,5.5945 11.0822,5.59983 C10.8379,5.6057 10.6267,5.69743 10.4486,5.87503 L8.0822,8.25823 L5.699,5.87503 C5.5214,5.69743 5.31314,5.60863 5.0742,5.60863 C4.83527,5.60863 4.6214,5.70303 4.4326,5.89183 C4.25447,6.06943 4.1654,6.28623 4.1654,6.54223 C4.1654,6.7977 4.25447,7.00863 4.4326,7.17503 L7.4326,10.175 C7.53234,10.2753 7.63767,10.3476 7.7486,10.3918 C7.86007,10.4361 7.97127,10.4582 8.0822,10.4582 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></span><div class="nav-overlay-dropdown"><div><div class="nav-overlay-dropdown-content has-max-width"><div class="nav-panel"><div class="nav-panel-title"><h3>Learn how to sell</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/sell/registration-guide" target="_self" data-cta-id="1L2_a_1_reg_guide"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/checklist_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Registering as a seller</strong></div><small class="nav-link-description">Review steps for creating a seller account</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/sell#list-products" target="_self" data-cta-id="1L2_a_2_list_prd"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/seller_fulfilled_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Listing products</strong></div><small class="nav-link-description">Find out how to match or create listings</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/sell#price-products" target="_self" data-cta-id="1L2_a_3_prc_prd"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/automate_pricing_usd_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Pricing products</strong></div><small class="nav-link-description">Understand how to set competitive prices</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/sell#fulfillment-method" target="_self" data-cta-id="1L2_a_4_fulfill"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_check_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Fulfilling customer orders</strong></div><small class="nav-link-description">Decide on a fulfillment method</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/sell#promote-products " target="_self" data-cta-id="1L2_a_5_ads"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/ads_badge_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Promoting and advertising</strong></div><small class="nav-link-description">Drive discovery with promotions and ads</small></div></a></li></ul></div></div><div class="nav-panel"><div class="nav-panel-title"><h3>Get the New Seller Guide</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/grow" target="_self" data-cta-id="1L2_b_1_nsg"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/explore_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><span class="badge"><small><strong>New</strong></small></span><strong>Explore the guide</strong></div><small class="nav-link-description">Generate 6x more first-year sales</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/brand-registry" target="_self" data-cta-id="1L2_b_2_br"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/brand_registry_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Brand Registry</strong></div><small class="nav-link-description">Protect and build your brand</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/tools/a-content" target="_self" data-cta-id="1L2_b_3_aplus"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_special_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>A+ Content</strong></div><small class="nav-link-description">Increase sales with better listings</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/fulfillment-by-amazon" target="_self" data-cta-id="1L2_b_4_fba"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_fast_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Fulfillment by Amazon</strong></div><small class="nav-link-description">Outsource shipping, returns, and customer service</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/grow#nsi" target="_self" data-cta-id="1L2_b_5_nsi"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/incentives_usd_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>New Seller Incentives</strong></div><small class="nav-link-description">Unlock $50,000 using the guide</small></div></a></li></ul></div></div><div class="nav-panel nav-featured-panel"><div class="nav-panel-title"><h3></h3></div><div class="nav-panel-body"><a class="nav-link" href="https://sell.amazon.com/grow?lang=&v=FX8M9XK8oH8" data-cta-id="1L2_feat_1_nsgvid"><div class="nav-link-card"><img src="https://m.media-amazon.com/images/G/01/sell/images/posters/nsg-mm-bgplay.webp" loading="lazy"/><div class="nav-link-card-body"><span class="badge"><small><strong>Watch overview</strong></small></span><h3>Introducing the New Seller Guide</h3><small class="nav-link-description">Sellers who use the New Seller Guide during their first 90 days generate approximately 6x more first-year sales on average.</small></div></div></a></div></div></div><div class="nav-overlay-dropdown-footer"><div class="has-max-width"><a class="nav-link flex-row-reverse" href="https://sell.amazon.com/quiz?q=1" target="_blank" data-cta-id=""><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><title>arrow_outward</title><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M10.3662,6.2495 L4.91661,11.6831 C4.73848,11.8612 4.52461,11.9503 4.27501,11.9503 C4.02488,11.9503 3.81101,11.8612 3.63341,11.6831 C3.45528,11.5055 3.36621,11.2916 3.36621,11.0415 C3.36621,10.7914 3.45528,10.5775 3.63341,10.3999 L9.06621,4.9503 L4.68301,4.9503 C4.43874,4.9503 4.22488,4.85857 4.04141,4.6751 C3.85794,4.49163 3.76621,4.27777 3.76621,4.0335 C3.76621,3.7887 3.85794,3.57483 4.04141,3.3919 C4.22488,3.20843 4.43874,3.1167 4.68301,3.1167 L11.283,3.1167 C11.5273,3.1167 11.7411,3.20843 11.9246,3.3919 C12.1081,3.57483 12.1998,3.7887 12.1998,4.0335 L12.1998,10.6335 C12.1998,10.8778 12.1081,11.0916 11.9246,11.2751 C11.7411,11.4586 11.5273,11.5503 11.283,11.5503 C11.0387,11.5503 10.8249,11.4586 10.6414,11.2751 C10.4579,11.0916 10.3662,10.8778 10.3662,10.6335 L10.3662,6.2495 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg><div class="nav-link-content"><div class="nav-link-title "><strong>Not sure where to start? Take our business quiz</strong></div></div></a><a class="nav-link flex-row-reverse" href="https://sell.amazon.com/learn/faq" target="_blank" data-cta-id=""><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><title>arrow_outward</title><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M10.3662,6.2495 L4.91661,11.6831 C4.73848,11.8612 4.52461,11.9503 4.27501,11.9503 C4.02488,11.9503 3.81101,11.8612 3.63341,11.6831 C3.45528,11.5055 3.36621,11.2916 3.36621,11.0415 C3.36621,10.7914 3.45528,10.5775 3.63341,10.3999 L9.06621,4.9503 L4.68301,4.9503 C4.43874,4.9503 4.22488,4.85857 4.04141,4.6751 C3.85794,4.49163 3.76621,4.27777 3.76621,4.0335 C3.76621,3.7887 3.85794,3.57483 4.04141,3.3919 C4.22488,3.20843 4.43874,3.1167 4.68301,3.1167 L11.283,3.1167 C11.5273,3.1167 11.7411,3.20843 11.9246,3.3919 C12.1081,3.57483 12.1998,3.7887 12.1998,4.0335 L12.1998,10.6335 C12.1998,10.8778 12.1081,11.0916 11.9246,11.2751 C11.7411,11.4586 11.5273,11.5503 11.283,11.5503 C11.0387,11.5503 10.8249,11.4586 10.6414,11.2751 C10.4579,11.0916 10.3662,10.8778 10.3662,10.6335 L10.3662,6.2495 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg><div class="nav-link-content"><div class="nav-link-title "><strong>Review our FAQ</strong></div></div></a></div></div></div></div></li><li aria-selected="false"><span class="nav-item" data-cta-id="L1_b_grow"><strong>Grow</strong><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M8.0822,10.4582 C8.19314,10.4582 8.30434,10.4361 8.4158,10.3918 C8.52674,10.3476 8.63207,10.2753 8.7318,10.175 L11.7486,7.15823 C11.9267,6.99183 12.0102,6.77796 11.999,6.51663 C11.9878,6.25583 11.8987,6.04196 11.7318,5.87503 C11.543,5.68623 11.3265,5.5945 11.0822,5.59983 C10.8379,5.6057 10.6267,5.69743 10.4486,5.87503 L8.0822,8.25823 L5.699,5.87503 C5.5214,5.69743 5.31314,5.60863 5.0742,5.60863 C4.83527,5.60863 4.6214,5.70303 4.4326,5.89183 C4.25447,6.06943 4.1654,6.28623 4.1654,6.54223 C4.1654,6.7977 4.25447,7.00863 4.4326,7.17503 L7.4326,10.175 C7.53234,10.2753 7.63767,10.3476 7.7486,10.3918 C7.86007,10.4361 7.97127,10.4582 8.0822,10.4582 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></span><div class="nav-overlay-dropdown"><div><div class="nav-overlay-dropdown-content has-max-width"><div class="nav-panel"><div class="nav-panel-title"><h3>Optimize your operations</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/programs/supply-chain" target="_self" data-cta-id="2L2_a_1_sup_chain"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_arrow_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Outsource your supply chain</strong></div><small class="nav-link-description">Get help with shipping, distribution, storage, and fulfillment</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/programs/fulfilled-by-merchant" target="_self" data-cta-id="2L2_a_2_fbm"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/warehousing_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Fulfill orders from your own warehouse</strong></div><small class="nav-link-description">Get faster, cheaper, and more accurate deliveries</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/fulfillment-by-amazon/fba-multi-channel" target="_self" data-cta-id="2L2_a_3_mcf"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_stack_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Fulfill orders across channels</strong></div><small class="nav-link-description">Use FBA inventory for sales on other channels</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/brand-registry" target="_self" data-cta-id="2L2_a_4_br"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/brand_centric_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Launch your brand</strong></div><small class="nav-link-description">Build customer loyalty with brand tools</small></div></a></li></ul></div></div><div class="nav-panel"><div class="nav-panel-title"><h3>Reach more customers</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/advertising" target="_self" data-cta-id="2L2_b_1_ads"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/advertising_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Advertise with Amazon</strong></div><small class="nav-link-description">Advertise in and beyond the Amazon store</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/programs/amazon-business" target="_self" data-cta-id="2L2_b_2_amz_bus"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/small_medium_business_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Sell B2B</strong></div><small class="nav-link-description">Connect with business customers</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/global-selling" target="_self" data-cta-id="2L2_b_3_glob_sell"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/globe_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Sell globally</strong></div><small class="nav-link-description">Sell to Amazon customers worldwide</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/programs/buy-with-prime" target="_self" data-cta-id="2L2_b_4_bwp"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/click_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Offer Prime benefits on your website</strong></div><small class="nav-link-description">Offer fast, free delivery and a familiar checkout experience</small></div></a></li></ul></div></div><div class="nav-panel nav-featured-panel"><div class="nav-panel-title"><h3></h3></div><div class="nav-panel-body"><a class="nav-link" href="https://sell.amazon.com/programs/supply-chain" data-cta-id="2L2_feat_1_sup_chain"><div class="nav-link-card"><img src="https://m.media-amazon.com/images/G/01/sell/images/stock/shipping-containers_278664982.jpg" loading="lazy"/><div class="nav-link-card-body"><h3>Outsource your supply chain</h3><small class="nav-link-description">Get end-to-end supply chain management for multiple sales channels.</small></div></div></a></div></div></div><div class="nav-overlay-dropdown-footer"><div class="has-max-width"><a class="nav-link flex-row-reverse" href="https://sell.amazon.com/quiz?q=1" target="_blank" data-cta-id=""><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><title>arrow_outward</title><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M10.3662,6.2495 L4.91661,11.6831 C4.73848,11.8612 4.52461,11.9503 4.27501,11.9503 C4.02488,11.9503 3.81101,11.8612 3.63341,11.6831 C3.45528,11.5055 3.36621,11.2916 3.36621,11.0415 C3.36621,10.7914 3.45528,10.5775 3.63341,10.3999 L9.06621,4.9503 L4.68301,4.9503 C4.43874,4.9503 4.22488,4.85857 4.04141,4.6751 C3.85794,4.49163 3.76621,4.27777 3.76621,4.0335 C3.76621,3.7887 3.85794,3.57483 4.04141,3.3919 C4.22488,3.20843 4.43874,3.1167 4.68301,3.1167 L11.283,3.1167 C11.5273,3.1167 11.7411,3.20843 11.9246,3.3919 C12.1081,3.57483 12.1998,3.7887 12.1998,4.0335 L12.1998,10.6335 C12.1998,10.8778 12.1081,11.0916 11.9246,11.2751 C11.7411,11.4586 11.5273,11.5503 11.283,11.5503 C11.0387,11.5503 10.8249,11.4586 10.6414,11.2751 C10.4579,11.0916 10.3662,10.8778 10.3662,10.6335 L10.3662,6.2495 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg><div class="nav-link-content"><div class="nav-link-title "><strong>Not sure where to start? Take our business quiz</strong></div></div></a><a class="nav-link flex-row-reverse" href="https://sell.amazon.com/learn/faq" target="_blank" data-cta-id=""><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><title>arrow_outward</title><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M10.3662,6.2495 L4.91661,11.6831 C4.73848,11.8612 4.52461,11.9503 4.27501,11.9503 C4.02488,11.9503 3.81101,11.8612 3.63341,11.6831 C3.45528,11.5055 3.36621,11.2916 3.36621,11.0415 C3.36621,10.7914 3.45528,10.5775 3.63341,10.3999 L9.06621,4.9503 L4.68301,4.9503 C4.43874,4.9503 4.22488,4.85857 4.04141,4.6751 C3.85794,4.49163 3.76621,4.27777 3.76621,4.0335 C3.76621,3.7887 3.85794,3.57483 4.04141,3.3919 C4.22488,3.20843 4.43874,3.1167 4.68301,3.1167 L11.283,3.1167 C11.5273,3.1167 11.7411,3.20843 11.9246,3.3919 C12.1081,3.57483 12.1998,3.7887 12.1998,4.0335 L12.1998,10.6335 C12.1998,10.8778 12.1081,11.0916 11.9246,11.2751 C11.7411,11.4586 11.5273,11.5503 11.283,11.5503 C11.0387,11.5503 10.8249,11.4586 10.6414,11.2751 C10.4579,11.0916 10.3662,10.8778 10.3662,10.6335 L10.3662,6.2495 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg><div class="nav-link-content"><div class="nav-link-title "><strong>Review our FAQ</strong></div></div></a></div></div></div></div></li><li aria-selected="false"><span class="nav-item" data-cta-id="L1_c_svrs"><strong>Services</strong><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M8.0822,10.4582 C8.19314,10.4582 8.30434,10.4361 8.4158,10.3918 C8.52674,10.3476 8.63207,10.2753 8.7318,10.175 L11.7486,7.15823 C11.9267,6.99183 12.0102,6.77796 11.999,6.51663 C11.9878,6.25583 11.8987,6.04196 11.7318,5.87503 C11.543,5.68623 11.3265,5.5945 11.0822,5.59983 C10.8379,5.6057 10.6267,5.69743 10.4486,5.87503 L8.0822,8.25823 L5.699,5.87503 C5.5214,5.69743 5.31314,5.60863 5.0742,5.60863 C4.83527,5.60863 4.6214,5.70303 4.4326,5.89183 C4.25447,6.06943 4.1654,6.28623 4.1654,6.54223 C4.1654,6.7977 4.25447,7.00863 4.4326,7.17503 L7.4326,10.175 C7.53234,10.2753 7.63767,10.3476 7.7486,10.3918 C7.86007,10.4361 7.97127,10.4582 8.0822,10.4582 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></span><div class="nav-overlay-dropdown"><div><div class="nav-overlay-dropdown-content has-max-width"><div class="nav-panel"><div class="nav-panel-title"><h3>Tools</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/tools#apps-services" target="_self" data-cta-id="3L2_a_1_apps_svrs"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/app_store_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Find apps and service providers</strong></div><small class="nav-link-description">Find software and service providers</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/tools#brands" target="_self" data-cta-id="3L2_a_2_build_br"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/brand_registry_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Build your brand</strong></div><small class="nav-link-description">Try Amazon tools to grow brand loyalty</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/tools#feedback" target="_self" data-cta-id="3L2_a_3_feed"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/lightbulb_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Get feedback and insights</strong></div><small class="nav-link-description">Review customer traffic, sales, and ratings</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/tools" target="_self" data-cta-id=""><div class="nav-link-content"><div class="nav-link-title "><strong>View all tools</strong></div></div></a></li></ul></div></div><div class="nav-panel"><div class="nav-panel-title"><h3>Programs</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/programs#supply-chain" target="_self" data-cta-id="3L2_b_1_sup_chain"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/fulfillment_center_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Simplify your supply chain</strong></div><small class="nav-link-description">Get help with shipping, storage, and fulfillment </small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/programs#engage" target="_self" data-cta-id="3L2_b_2_engage"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/customer_segments_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Engage with customers</strong></div><small class="nav-link-description">Advertise, promote, and connect with customers</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/programs#specialty-products" target="_self" data-cta-id="3L2_b_3_specialty"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/enhanced_content_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Sell specialty products</strong></div><small class="nav-link-description">Offer handmade, pre-owned, or customized items</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/programs" target="_self" data-cta-id=""><div class="nav-link-content"><div class="nav-link-title "><strong>View all programs</strong></div></div></a></li></ul></div></div><div class="nav-panel nav-featured-panel"><div class="nav-panel-title"><h3></h3></div><div class="nav-panel-body"><a class="nav-link" href="https://sell.amazon.com/brand-registry" data-cta-id="3L2_feat_1_br"><div class="nav-link-card"><img src="https://m.media-amazon.com/images/G/01/sell/images/posters/br-feature.webp" loading="lazy"/><div class="nav-link-card-body"><h3>Amazon Brand Registry</h3><small class="nav-link-description">Enroll your brand with Amazon to access a suite of brand-building tools and protection benefits.</small></div></div></a></div></div></div><div class="nav-overlay-dropdown-footer"><div class="has-max-width"><a class="nav-link flex-row-reverse" href="https://sell.amazon.com/quiz?q=1" target="_blank" data-cta-id=""><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><title>arrow_outward</title><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M10.3662,6.2495 L4.91661,11.6831 C4.73848,11.8612 4.52461,11.9503 4.27501,11.9503 C4.02488,11.9503 3.81101,11.8612 3.63341,11.6831 C3.45528,11.5055 3.36621,11.2916 3.36621,11.0415 C3.36621,10.7914 3.45528,10.5775 3.63341,10.3999 L9.06621,4.9503 L4.68301,4.9503 C4.43874,4.9503 4.22488,4.85857 4.04141,4.6751 C3.85794,4.49163 3.76621,4.27777 3.76621,4.0335 C3.76621,3.7887 3.85794,3.57483 4.04141,3.3919 C4.22488,3.20843 4.43874,3.1167 4.68301,3.1167 L11.283,3.1167 C11.5273,3.1167 11.7411,3.20843 11.9246,3.3919 C12.1081,3.57483 12.1998,3.7887 12.1998,4.0335 L12.1998,10.6335 C12.1998,10.8778 12.1081,11.0916 11.9246,11.2751 C11.7411,11.4586 11.5273,11.5503 11.283,11.5503 C11.0387,11.5503 10.8249,11.4586 10.6414,11.2751 C10.4579,11.0916 10.3662,10.8778 10.3662,10.6335 L10.3662,6.2495 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg><div class="nav-link-content"><div class="nav-link-title "><strong>Not sure where to start? Take our business quiz</strong></div></div></a><a class="nav-link flex-row-reverse" href="https://sell.amazon.com/learn/faq" target="_blank" data-cta-id=""><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><title>arrow_outward</title><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M10.3662,6.2495 L4.91661,11.6831 C4.73848,11.8612 4.52461,11.9503 4.27501,11.9503 C4.02488,11.9503 3.81101,11.8612 3.63341,11.6831 C3.45528,11.5055 3.36621,11.2916 3.36621,11.0415 C3.36621,10.7914 3.45528,10.5775 3.63341,10.3999 L9.06621,4.9503 L4.68301,4.9503 C4.43874,4.9503 4.22488,4.85857 4.04141,4.6751 C3.85794,4.49163 3.76621,4.27777 3.76621,4.0335 C3.76621,3.7887 3.85794,3.57483 4.04141,3.3919 C4.22488,3.20843 4.43874,3.1167 4.68301,3.1167 L11.283,3.1167 C11.5273,3.1167 11.7411,3.20843 11.9246,3.3919 C12.1081,3.57483 12.1998,3.7887 12.1998,4.0335 L12.1998,10.6335 C12.1998,10.8778 12.1081,11.0916 11.9246,11.2751 C11.7411,11.4586 11.5273,11.5503 11.283,11.5503 C11.0387,11.5503 10.8249,11.4586 10.6414,11.2751 C10.4579,11.0916 10.3662,10.8778 10.3662,10.6335 L10.3662,6.2495 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg><div class="nav-link-content"><div class="nav-link-title "><strong>Review our FAQ</strong></div></div></a></div></div></div></div></li><li aria-selected="false"><span class="nav-item" data-cta-id="L1_d_resources"><strong>Resources</strong><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M8.0822,10.4582 C8.19314,10.4582 8.30434,10.4361 8.4158,10.3918 C8.52674,10.3476 8.63207,10.2753 8.7318,10.175 L11.7486,7.15823 C11.9267,6.99183 12.0102,6.77796 11.999,6.51663 C11.9878,6.25583 11.8987,6.04196 11.7318,5.87503 C11.543,5.68623 11.3265,5.5945 11.0822,5.59983 C10.8379,5.6057 10.6267,5.69743 10.4486,5.87503 L8.0822,8.25823 L5.699,5.87503 C5.5214,5.69743 5.31314,5.60863 5.0742,5.60863 C4.83527,5.60863 4.6214,5.70303 4.4326,5.89183 C4.25447,6.06943 4.1654,6.28623 4.1654,6.54223 C4.1654,6.7977 4.25447,7.00863 4.4326,7.17503 L7.4326,10.175 C7.53234,10.2753 7.63767,10.3476 7.7486,10.3918 C7.86007,10.4361 7.97127,10.4582 8.0822,10.4582 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></span><div class="nav-overlay-dropdown"><div><div class="nav-overlay-dropdown-content has-max-width"><div class="nav-panel"><div class="nav-panel-title"><h3>Learning</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/learn/seller-university" target="_self" data-cta-id="4L2_a_1_lrn_su"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/seller_university_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Seller University</strong></div><small class="nav-link-description">Learn how to sell with Amazon</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/blog" target="_self" data-cta-id="4L2_a_2_blog"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/reading_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Blog</strong></div><small class="nav-link-description">Get ecommerce tips and info</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/case-studies" target="_self" data-cta-id="4L2_a_3_case_stud"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/video_clapper_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Case studies</strong></div><small class="nav-link-description">Read seller success stories</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/blog/announcements" target="_self" data-cta-id="4L2_a_4_announc"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/information_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Announcements</strong></div><small class="nav-link-description">Stay up date on events and services</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/learn" target="_self" data-cta-id=""><div class="nav-link-content"><div class="nav-link-title "><strong>View all resources</strong></div></div></a></li></ul></div></div><div class="nav-panel"><div class="nav-panel-title"><h3>Guides</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/sell-online" target="_self" data-cta-id="4L2_b_1_sell_onl"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/computer_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>How to sell online</strong></div><small class="nav-link-description">Get an overview for running an ecommerce business</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/learn/what-is-ecommerce" target="_self" data-cta-id="4L2_b_2_ecomm"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/desktop_shopping_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>What is ecommerce?</strong></div><small class="nav-link-description">Understand how to launch an online sales channel</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/learn/inventory-management" target="_self" data-cta-id="4L2_b_3_inventory"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_hand_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Inventory management best practices</strong></div><small class="nav-link-description">Discover how to manage and track your inventory</small></div></a></li></ul><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/learn/what-is-dropshipping" target="_self" data-cta-id="4L2_b_4_dropship"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>What is dropshipping?</strong></div><small class="nav-link-description">Find out how to outsource handling and delivery</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/learn/how-to-sell-books" target="_self" data-cta-id="4L2_b_5_books"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/book_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>How to sell books</strong></div><small class="nav-link-description">Learn how to sell books online</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/build-an-online-store" target="_self" data-cta-id="4L2_b_6_build_store"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/store_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>How to build an online store</strong></div><small class="nav-link-description">Get tips for setting up an ecommerce storefront</small></div></a></li></ul></div></div><div class="nav-panel nav-featured-panel"><div class="nav-panel-title"><h3></h3></div><div class="nav-panel-body"><a class="nav-link" href="https://sell.amazon.com/quiz?q=1" data-cta-id="4L2_feat_1_explorer"><div class="nav-link-card"><img src="https://m.media-amazon.com/images/G/01/sell/images/posters/business-quiz-feature.webp" loading="lazy"/><div class="nav-link-card-body"><span class="badge"><small><strong>Take the quiz</strong></small></span><h3>Recommendations for your business</h3><small class="nav-link-description">Answer three questions and we’ll suggest the right resources for your business.</small></div></div></a></div></div></div><div class="nav-overlay-dropdown-footer"><div class="has-max-width"><a class="nav-link flex-row-reverse" href="https://sell.amazon.com/quiz?q=1" target="_blank" data-cta-id=""><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><title>arrow_outward</title><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M10.3662,6.2495 L4.91661,11.6831 C4.73848,11.8612 4.52461,11.9503 4.27501,11.9503 C4.02488,11.9503 3.81101,11.8612 3.63341,11.6831 C3.45528,11.5055 3.36621,11.2916 3.36621,11.0415 C3.36621,10.7914 3.45528,10.5775 3.63341,10.3999 L9.06621,4.9503 L4.68301,4.9503 C4.43874,4.9503 4.22488,4.85857 4.04141,4.6751 C3.85794,4.49163 3.76621,4.27777 3.76621,4.0335 C3.76621,3.7887 3.85794,3.57483 4.04141,3.3919 C4.22488,3.20843 4.43874,3.1167 4.68301,3.1167 L11.283,3.1167 C11.5273,3.1167 11.7411,3.20843 11.9246,3.3919 C12.1081,3.57483 12.1998,3.7887 12.1998,4.0335 L12.1998,10.6335 C12.1998,10.8778 12.1081,11.0916 11.9246,11.2751 C11.7411,11.4586 11.5273,11.5503 11.283,11.5503 C11.0387,11.5503 10.8249,11.4586 10.6414,11.2751 C10.4579,11.0916 10.3662,10.8778 10.3662,10.6335 L10.3662,6.2495 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg><div class="nav-link-content"><div class="nav-link-title "><strong>Not sure where to start? Take our business quiz</strong></div></div></a><a class="nav-link flex-row-reverse" href="https://sell.amazon.com/learn/faq" target="_blank" data-cta-id=""><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><title>arrow_outward</title><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M10.3662,6.2495 L4.91661,11.6831 C4.73848,11.8612 4.52461,11.9503 4.27501,11.9503 C4.02488,11.9503 3.81101,11.8612 3.63341,11.6831 C3.45528,11.5055 3.36621,11.2916 3.36621,11.0415 C3.36621,10.7914 3.45528,10.5775 3.63341,10.3999 L9.06621,4.9503 L4.68301,4.9503 C4.43874,4.9503 4.22488,4.85857 4.04141,4.6751 C3.85794,4.49163 3.76621,4.27777 3.76621,4.0335 C3.76621,3.7887 3.85794,3.57483 4.04141,3.3919 C4.22488,3.20843 4.43874,3.1167 4.68301,3.1167 L11.283,3.1167 C11.5273,3.1167 11.7411,3.20843 11.9246,3.3919 C12.1081,3.57483 12.1998,3.7887 12.1998,4.0335 L12.1998,10.6335 C12.1998,10.8778 12.1081,11.0916 11.9246,11.2751 C11.7411,11.4586 11.5273,11.5503 11.283,11.5503 C11.0387,11.5503 10.8249,11.4586 10.6414,11.2751 C10.4579,11.0916 10.3662,10.8778 10.3662,10.6335 L10.3662,6.2495 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg><div class="nav-link-content"><div class="nav-link-title "><strong>Review our FAQ</strong></div></div></a></div></div></div></div></li><li aria-selected="false"><span class="nav-item" data-cta-id="L1_e_pricing"><strong>Pricing</strong><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M8.0822,10.4582 C8.19314,10.4582 8.30434,10.4361 8.4158,10.3918 C8.52674,10.3476 8.63207,10.2753 8.7318,10.175 L11.7486,7.15823 C11.9267,6.99183 12.0102,6.77796 11.999,6.51663 C11.9878,6.25583 11.8987,6.04196 11.7318,5.87503 C11.543,5.68623 11.3265,5.5945 11.0822,5.59983 C10.8379,5.6057 10.6267,5.69743 10.4486,5.87503 L8.0822,8.25823 L5.699,5.87503 C5.5214,5.69743 5.31314,5.60863 5.0742,5.60863 C4.83527,5.60863 4.6214,5.70303 4.4326,5.89183 C4.25447,6.06943 4.1654,6.28623 4.1654,6.54223 C4.1654,6.7977 4.25447,7.00863 4.4326,7.17503 L7.4326,10.175 C7.53234,10.2753 7.63767,10.3476 7.7486,10.3918 C7.86007,10.4361 7.97127,10.4582 8.0822,10.4582 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></span><div class="nav-overlay-dropdown"><div><div class="nav-overlay-dropdown-content has-max-width"><div class="nav-panel"><div class="nav-panel-title"><h3>Review fees and costs</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/pricing" target="_self" data-cta-id="5L2_a_1_std_fees"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/cost_per_click_usd_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Standard selling fees</strong></div><small class="nav-link-description">Review selling plan and referral fees</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/pricing/optional-costs" target="_self" data-cta-id="5L2_a_2_opt"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/paid_service_usd_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Costs for optional services</strong></div><small class="nav-link-description">Understand costs for optional Amazon services</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/fulfillment-by-amazon#fba-costs" target="_self" data-cta-id="5L2_a_3_fba"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_fast_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Costs for Fulfillment by Amazon (FBA)</strong></div><small class="nav-link-description">Get a breakdown of costs for this popular program</small></div></a></li></ul></div></div><div class="nav-panel"><div class="nav-panel-title"><h3>Estimate fees and costs</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/pricing/estimate#products" target="_self" data-cta-id="5L2_b_1_est"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/calculator_usd_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Get an estimate for a product</strong></div><small class="nav-link-description">Preview selling fees, fulfillment costs, and revenue</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/pricing/estimate#fulfillment" target="_self" data-cta-id="5L2_b_2_comp"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/package_tracking_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Compare estimates by fulfillment method</strong></div><small class="nav-link-description">Compare FBA with other fulfillment methods</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/pricing/estimate#fba" target="_self" data-cta-id="5L2_b_3_inv"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/shipping_options_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Get an estimate for your FBA inventory</strong></div><small class="nav-link-description">Preview selling fees and costs for your FBA products</small></div></a></li></ul></div></div><div class="nav-panel nav-featured-panel"><div class="nav-panel-title"><h3></h3></div><div class="nav-panel-body"><a class="nav-link" href="https://sell.amazon.com/pricing/estimate#fulfillment" data-cta-id="5L2_feat_1_rev_cal"><div class="nav-link-card"><img src="https://m.media-amazon.com/images/G/01/sell/images/posters/rev-calc-feature.webp" loading="lazy"/><div class="nav-link-card-body"><h3>Revenue Calculator</h3><small class="nav-link-description">Calculate fees and costs for a product, comparing fulfillment methods.</small></div></div></a></div></div></div><div class="nav-overlay-dropdown-footer"><div class="has-max-width"><a class="nav-link flex-row-reverse" href="https://sell.amazon.com/quiz?q=1" target="_blank" data-cta-id=""><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><title>arrow_outward</title><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M10.3662,6.2495 L4.91661,11.6831 C4.73848,11.8612 4.52461,11.9503 4.27501,11.9503 C4.02488,11.9503 3.81101,11.8612 3.63341,11.6831 C3.45528,11.5055 3.36621,11.2916 3.36621,11.0415 C3.36621,10.7914 3.45528,10.5775 3.63341,10.3999 L9.06621,4.9503 L4.68301,4.9503 C4.43874,4.9503 4.22488,4.85857 4.04141,4.6751 C3.85794,4.49163 3.76621,4.27777 3.76621,4.0335 C3.76621,3.7887 3.85794,3.57483 4.04141,3.3919 C4.22488,3.20843 4.43874,3.1167 4.68301,3.1167 L11.283,3.1167 C11.5273,3.1167 11.7411,3.20843 11.9246,3.3919 C12.1081,3.57483 12.1998,3.7887 12.1998,4.0335 L12.1998,10.6335 C12.1998,10.8778 12.1081,11.0916 11.9246,11.2751 C11.7411,11.4586 11.5273,11.5503 11.283,11.5503 C11.0387,11.5503 10.8249,11.4586 10.6414,11.2751 C10.4579,11.0916 10.3662,10.8778 10.3662,10.6335 L10.3662,6.2495 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg><div class="nav-link-content"><div class="nav-link-title "><strong>Not sure where to start? Take our business quiz</strong></div></div></a><a class="nav-link flex-row-reverse" href="https://sell.amazon.com/learn/faq" target="_blank" data-cta-id=""><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><title>arrow_outward</title><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M10.3662,6.2495 L4.91661,11.6831 C4.73848,11.8612 4.52461,11.9503 4.27501,11.9503 C4.02488,11.9503 3.81101,11.8612 3.63341,11.6831 C3.45528,11.5055 3.36621,11.2916 3.36621,11.0415 C3.36621,10.7914 3.45528,10.5775 3.63341,10.3999 L9.06621,4.9503 L4.68301,4.9503 C4.43874,4.9503 4.22488,4.85857 4.04141,4.6751 C3.85794,4.49163 3.76621,4.27777 3.76621,4.0335 C3.76621,3.7887 3.85794,3.57483 4.04141,3.3919 C4.22488,3.20843 4.43874,3.1167 4.68301,3.1167 L11.283,3.1167 C11.5273,3.1167 11.7411,3.20843 11.9246,3.3919 C12.1081,3.57483 12.1998,3.7887 12.1998,4.0335 L12.1998,10.6335 C12.1998,10.8778 12.1081,11.0916 11.9246,11.2751 C11.7411,11.4586 11.5273,11.5503 11.283,11.5503 C11.0387,11.5503 10.8249,11.4586 10.6414,11.2751 C10.4579,11.0916 10.3662,10.8778 10.3662,10.6335 L10.3662,6.2495 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg><div class="nav-link-content"><div class="nav-link-title "><strong>Review our FAQ</strong></div></div></a></div></div></div></div></li></ul><ul class="nav-items right-align"><li><a class="nav-link" href="https://sellercentral.amazon.com/signin?ref_=sdus_soa_gn_sc-login_pn" data-cta-id="li_cta_pn" data-ld-append="SDLI_N_MM" target="_self" data-ld-track="true"><button class="nav-link-button "><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M11.4999,14.7004 C11.9442,14.7004 12.3247,14.5393 12.6415,14.2172 C12.9583,13.8951 13.1167,13.5116 13.1167,13.0668 L13.1167,6.88358 C13.1167,6.43932 12.9583,6.05612 12.6415,5.73398 C12.3247,5.41132 11.9386,5.24998 11.4831,5.24998 L11.3335,5.24998 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Amazon. </strong><a class="inline-link" href="https://sell.amazon.com/grow#nsi" data-cta-id="swm_hp" data-ld-append="SWM_HP">Learn how</a></small></span></div><ul class="right-align"></ul></div></div><nav><div class="has-max-width"><ul class="nav-items left-align"><li class="nav-overlay-drawer-trigger" aria-selected="false"><span class="nav-menu"><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class="nav-menu-open"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M13.0001,11.6004 C13.1701,11.6004 13.3126,11.5432 13.4276,11.4289 C13.5426,11.3146 13.6001,11.1729 13.6001,11.0039 C13.6001,10.8349 13.5426,10.6921 13.4276,10.5754 C13.3126,10.4587 13.1701,10.4004 13.0001,10.4004 L3.00009,10.4004 C2.83009,10.4004 2.68759,10.4576 2.57259,10.5719 C2.45759,10.6862 2.40009,10.8279 2.40009,10.9969 C2.40009,11.1659 2.45759,11.3087 2.57259,11.4254 C2.68759,11.5421 2.83009,11.6004 3.00009,11.6004 L13.0001,11.6004 Z M13.0001,8.60039 C13.1701,8.60039 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10.7332,11.5667 L7.99991,8.85007 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></span><div class="nav-overlay-drawer"><div><div class="accordion"><div class="accordion-row" aria-selected="false"><div class="accordion-title" data-cta-id="L1_a_start"><h3>Start</h3><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M8.0822,10.4582 C8.19314,10.4582 8.30434,10.4361 8.4158,10.3918 C8.52674,10.3476 8.63207,10.2753 8.7318,10.175 L11.7486,7.15823 C11.9267,6.99183 12.0102,6.77796 11.999,6.51663 C11.9878,6.25583 11.8987,6.04196 11.7318,5.87503 C11.543,5.68623 11.3265,5.5945 11.0822,5.59983 C10.8379,5.6057 10.6267,5.69743 10.4486,5.87503 L8.0822,8.25823 L5.699,5.87503 C5.5214,5.69743 5.31314,5.60863 5.0742,5.60863 C4.83527,5.60863 4.6214,5.70303 4.4326,5.89183 C4.25447,6.06943 4.1654,6.28623 4.1654,6.54223 C4.1654,6.7977 4.25447,7.00863 4.4326,7.17503 L7.4326,10.175 C7.53234,10.2753 7.63767,10.3476 7.7486,10.3918 C7.86007,10.4361 7.97127,10.4582 8.0822,10.4582 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></div><div class="accordion-content"><div><div class="nav-panel"><div class="nav-panel-title"><h3>Learn how to sell</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/sell/registration-guide" target="_self" data-cta-id="1L2_a_1_reg_guide"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/checklist_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Registering as a seller</strong></div><small class="nav-link-description">Review steps for creating a seller account</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/sell#list-products" target="_self" data-cta-id="1L2_a_2_list_prd"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/seller_fulfilled_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Listing products</strong></div><small class="nav-link-description">Find out how to match or create listings</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/sell#price-products" target="_self" data-cta-id="1L2_a_3_prc_prd"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/automate_pricing_usd_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Pricing products</strong></div><small class="nav-link-description">Understand how to set competitive prices</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/sell#fulfillment-method" target="_self" data-cta-id="1L2_a_4_fulfill"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_check_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Fulfilling customer orders</strong></div><small class="nav-link-description">Decide on a fulfillment method</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/sell#promote-products " target="_self" data-cta-id="1L2_a_5_ads"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/ads_badge_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Promoting and advertising</strong></div><small class="nav-link-description">Drive discovery with promotions and ads</small></div></a></li></ul></div></div><div class="nav-panel"><div class="nav-panel-title"><h3>Get the New Seller Guide</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/grow" target="_self" data-cta-id="1L2_b_1_nsg"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/explore_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><span class="badge"><small><strong>New</strong></small></span><strong>Explore the guide</strong></div><small class="nav-link-description">Generate 6x more first-year sales</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/brand-registry" target="_self" data-cta-id="1L2_b_2_br"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/brand_registry_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Brand Registry</strong></div><small class="nav-link-description">Protect and build your brand</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/tools/a-content" target="_self" data-cta-id="1L2_b_3_aplus"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_special_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>A+ Content</strong></div><small class="nav-link-description">Increase sales with better listings</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/fulfillment-by-amazon" target="_self" data-cta-id="1L2_b_4_fba"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_fast_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Fulfillment by Amazon</strong></div><small class="nav-link-description">Outsource shipping, returns, and customer service</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/grow#nsi" target="_self" data-cta-id="1L2_b_5_nsi"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/incentives_usd_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>New Seller Incentives</strong></div><small class="nav-link-description">Unlock $50,000 using the guide</small></div></a></li></ul></div></div><div class="nav-panel nav-featured-panel"><div class="nav-panel-title"><h3></h3></div><div class="nav-panel-body"><a class="nav-link" href="https://sell.amazon.com/grow?lang=&v=FX8M9XK8oH8" data-cta-id="1L2_feat_1_nsgvid"><div class="nav-link-card"><img src="https://m.media-amazon.com/images/G/01/sell/images/posters/nsg-mm-bgplay.webp" loading="lazy"/><div class="nav-link-card-body"><span class="badge"><small><strong>Watch overview</strong></small></span><h3>Introducing the New Seller Guide</h3><small class="nav-link-description">Sellers who use the New Seller Guide during their first 90 days generate approximately 6x more first-year sales on average.</small></div></div></a></div></div></div></div></div><div class="accordion-row" aria-selected="false"><div class="accordion-title" data-cta-id="L1_b_grow"><h3>Grow</h3><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M8.0822,10.4582 C8.19314,10.4582 8.30434,10.4361 8.4158,10.3918 C8.52674,10.3476 8.63207,10.2753 8.7318,10.175 L11.7486,7.15823 C11.9267,6.99183 12.0102,6.77796 11.999,6.51663 C11.9878,6.25583 11.8987,6.04196 11.7318,5.87503 C11.543,5.68623 11.3265,5.5945 11.0822,5.59983 C10.8379,5.6057 10.6267,5.69743 10.4486,5.87503 L8.0822,8.25823 L5.699,5.87503 C5.5214,5.69743 5.31314,5.60863 5.0742,5.60863 C4.83527,5.60863 4.6214,5.70303 4.4326,5.89183 C4.25447,6.06943 4.1654,6.28623 4.1654,6.54223 C4.1654,6.7977 4.25447,7.00863 4.4326,7.17503 L7.4326,10.175 C7.53234,10.2753 7.63767,10.3476 7.7486,10.3918 C7.86007,10.4361 7.97127,10.4582 8.0822,10.4582 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></div><div class="accordion-content"><div><div class="nav-panel"><div class="nav-panel-title"><h3>Optimize your operations</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/programs/supply-chain" target="_self" data-cta-id="2L2_a_1_sup_chain"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_arrow_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Outsource your supply chain</strong></div><small class="nav-link-description">Get help with shipping, distribution, storage, and fulfillment</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/programs/fulfilled-by-merchant" target="_self" data-cta-id="2L2_a_2_fbm"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/warehousing_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Fulfill orders from your own warehouse</strong></div><small class="nav-link-description">Get faster, cheaper, and more accurate deliveries</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/fulfillment-by-amazon/fba-multi-channel" target="_self" data-cta-id="2L2_a_3_mcf"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_stack_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Fulfill orders across channels</strong></div><small class="nav-link-description">Use FBA inventory for sales on other channels</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/brand-registry" target="_self" data-cta-id="2L2_a_4_br"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/brand_centric_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Launch your brand</strong></div><small class="nav-link-description">Build customer loyalty with brand tools</small></div></a></li></ul></div></div><div class="nav-panel"><div class="nav-panel-title"><h3>Reach more customers</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/advertising" target="_self" data-cta-id="2L2_b_1_ads"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/advertising_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Advertise with Amazon</strong></div><small class="nav-link-description">Advertise in and beyond the Amazon store</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/programs/amazon-business" target="_self" data-cta-id="2L2_b_2_amz_bus"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/small_medium_business_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Sell B2B</strong></div><small class="nav-link-description">Connect with business customers</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/global-selling" target="_self" data-cta-id="2L2_b_3_glob_sell"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/globe_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Sell globally</strong></div><small class="nav-link-description">Sell to Amazon customers worldwide</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/programs/buy-with-prime" target="_self" data-cta-id="2L2_b_4_bwp"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/click_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Offer Prime benefits on your website</strong></div><small class="nav-link-description">Offer fast, free delivery and a familiar checkout experience</small></div></a></li></ul></div></div><div class="nav-panel nav-featured-panel"><div class="nav-panel-title"><h3></h3></div><div class="nav-panel-body"><a class="nav-link" href="https://sell.amazon.com/programs/supply-chain" data-cta-id="2L2_feat_1_sup_chain"><div class="nav-link-card"><img src="https://m.media-amazon.com/images/G/01/sell/images/stock/shipping-containers_278664982.jpg" loading="lazy"/><div class="nav-link-card-body"><h3>Outsource your supply chain</h3><small class="nav-link-description">Get end-to-end supply chain management for multiple sales channels.</small></div></div></a></div></div></div></div></div><div class="accordion-row" aria-selected="false"><div class="accordion-title" data-cta-id="L1_c_svrs"><h3>Services</h3><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M8.0822,10.4582 C8.19314,10.4582 8.30434,10.4361 8.4158,10.3918 C8.52674,10.3476 8.63207,10.2753 8.7318,10.175 L11.7486,7.15823 C11.9267,6.99183 12.0102,6.77796 11.999,6.51663 C11.9878,6.25583 11.8987,6.04196 11.7318,5.87503 C11.543,5.68623 11.3265,5.5945 11.0822,5.59983 C10.8379,5.6057 10.6267,5.69743 10.4486,5.87503 L8.0822,8.25823 L5.699,5.87503 C5.5214,5.69743 5.31314,5.60863 5.0742,5.60863 C4.83527,5.60863 4.6214,5.70303 4.4326,5.89183 C4.25447,6.06943 4.1654,6.28623 4.1654,6.54223 C4.1654,6.7977 4.25447,7.00863 4.4326,7.17503 L7.4326,10.175 C7.53234,10.2753 7.63767,10.3476 7.7486,10.3918 C7.86007,10.4361 7.97127,10.4582 8.0822,10.4582 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></div><div class="accordion-content"><div><div class="nav-panel"><div class="nav-panel-title"><h3>Tools</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/tools#apps-services" target="_self" data-cta-id="3L2_a_1_apps_svrs"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/app_store_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Find apps and service providers</strong></div><small class="nav-link-description">Find software and service providers</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/tools#brands" target="_self" data-cta-id="3L2_a_2_build_br"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/brand_registry_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Build your brand</strong></div><small class="nav-link-description">Try Amazon tools to grow brand loyalty</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/tools#feedback" target="_self" data-cta-id="3L2_a_3_feed"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/lightbulb_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Get feedback and insights</strong></div><small class="nav-link-description">Review customer traffic, sales, and ratings</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/tools" target="_self" data-cta-id=""><div class="nav-link-content"><div class="nav-link-title "><strong>View all tools</strong></div></div></a></li></ul></div></div><div class="nav-panel"><div class="nav-panel-title"><h3>Programs</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/programs#supply-chain" target="_self" data-cta-id="3L2_b_1_sup_chain"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/fulfillment_center_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Simplify your supply chain</strong></div><small class="nav-link-description">Get help with shipping, storage, and fulfillment </small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/programs#engage" target="_self" data-cta-id="3L2_b_2_engage"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/customer_segments_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Engage with customers</strong></div><small class="nav-link-description">Advertise, promote, and connect with customers</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/programs#specialty-products" target="_self" data-cta-id="3L2_b_3_specialty"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/enhanced_content_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Sell specialty products</strong></div><small class="nav-link-description">Offer handmade, pre-owned, or customized items</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/programs" target="_self" data-cta-id=""><div class="nav-link-content"><div class="nav-link-title "><strong>View all programs</strong></div></div></a></li></ul></div></div><div class="nav-panel nav-featured-panel"><div class="nav-panel-title"><h3></h3></div><div class="nav-panel-body"><a class="nav-link" href="https://sell.amazon.com/brand-registry" data-cta-id="3L2_feat_1_br"><div class="nav-link-card"><img src="https://m.media-amazon.com/images/G/01/sell/images/posters/br-feature.webp" loading="lazy"/><div class="nav-link-card-body"><h3>Amazon Brand Registry</h3><small class="nav-link-description">Enroll your brand with Amazon to access a suite of brand-building tools and protection benefits.</small></div></div></a></div></div></div></div></div><div class="accordion-row" aria-selected="false"><div class="accordion-title" data-cta-id="L1_d_resources"><h3>Resources</h3><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M8.0822,10.4582 C8.19314,10.4582 8.30434,10.4361 8.4158,10.3918 C8.52674,10.3476 8.63207,10.2753 8.7318,10.175 L11.7486,7.15823 C11.9267,6.99183 12.0102,6.77796 11.999,6.51663 C11.9878,6.25583 11.8987,6.04196 11.7318,5.87503 C11.543,5.68623 11.3265,5.5945 11.0822,5.59983 C10.8379,5.6057 10.6267,5.69743 10.4486,5.87503 L8.0822,8.25823 L5.699,5.87503 C5.5214,5.69743 5.31314,5.60863 5.0742,5.60863 C4.83527,5.60863 4.6214,5.70303 4.4326,5.89183 C4.25447,6.06943 4.1654,6.28623 4.1654,6.54223 C4.1654,6.7977 4.25447,7.00863 4.4326,7.17503 L7.4326,10.175 C7.53234,10.2753 7.63767,10.3476 7.7486,10.3918 C7.86007,10.4361 7.97127,10.4582 8.0822,10.4582 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></div><div class="accordion-content"><div><div class="nav-panel"><div class="nav-panel-title"><h3>Learning</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/learn/seller-university" target="_self" data-cta-id="4L2_a_1_lrn_su"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/seller_university_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Seller University</strong></div><small class="nav-link-description">Learn how to sell with Amazon</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/blog" target="_self" data-cta-id="4L2_a_2_blog"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/reading_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Blog</strong></div><small class="nav-link-description">Get ecommerce tips and info</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/case-studies" target="_self" data-cta-id="4L2_a_3_case_stud"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/video_clapper_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Case studies</strong></div><small class="nav-link-description">Read seller success stories</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/blog/announcements" target="_self" data-cta-id="4L2_a_4_announc"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/information_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Announcements</strong></div><small class="nav-link-description">Stay up date on events and services</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/learn" target="_self" data-cta-id=""><div class="nav-link-content"><div class="nav-link-title "><strong>View all resources</strong></div></div></a></li></ul></div></div><div class="nav-panel"><div class="nav-panel-title"><h3>Guides</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/sell-online" target="_self" data-cta-id="4L2_b_1_sell_onl"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/computer_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>How to sell online</strong></div><small class="nav-link-description">Get an overview for running an ecommerce business</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/learn/what-is-ecommerce" target="_self" data-cta-id="4L2_b_2_ecomm"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/desktop_shopping_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>What is ecommerce?</strong></div><small class="nav-link-description">Understand how to launch an online sales channel</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/learn/inventory-management" target="_self" data-cta-id="4L2_b_3_inventory"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_hand_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Inventory management best practices</strong></div><small class="nav-link-description">Discover how to manage and track your inventory</small></div></a></li></ul><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/learn/what-is-dropshipping" target="_self" data-cta-id="4L2_b_4_dropship"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>What is dropshipping?</strong></div><small class="nav-link-description">Find out how to outsource handling and delivery</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/learn/how-to-sell-books" target="_self" data-cta-id="4L2_b_5_books"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/book_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>How to sell books</strong></div><small class="nav-link-description">Learn how to sell books online</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/build-an-online-store" target="_self" data-cta-id="4L2_b_6_build_store"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/store_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>How to build an online store</strong></div><small class="nav-link-description">Get tips for setting up an ecommerce storefront</small></div></a></li></ul></div></div><div class="nav-panel nav-featured-panel"><div class="nav-panel-title"><h3></h3></div><div class="nav-panel-body"><a class="nav-link" href="https://sell.amazon.com/quiz?q=1" data-cta-id="4L2_feat_1_explorer"><div class="nav-link-card"><img src="https://m.media-amazon.com/images/G/01/sell/images/posters/business-quiz-feature.webp" loading="lazy"/><div class="nav-link-card-body"><span class="badge"><small><strong>Take the quiz</strong></small></span><h3>Recommendations for your business</h3><small class="nav-link-description">Answer three questions and we’ll suggest the right resources for your business.</small></div></div></a></div></div></div></div></div><div class="accordion-row" aria-selected="false"><div class="accordion-title" data-cta-id="L1_e_pricing"><h3>Pricing</h3><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M8.0822,10.4582 C8.19314,10.4582 8.30434,10.4361 8.4158,10.3918 C8.52674,10.3476 8.63207,10.2753 8.7318,10.175 L11.7486,7.15823 C11.9267,6.99183 12.0102,6.77796 11.999,6.51663 C11.9878,6.25583 11.8987,6.04196 11.7318,5.87503 C11.543,5.68623 11.3265,5.5945 11.0822,5.59983 C10.8379,5.6057 10.6267,5.69743 10.4486,5.87503 L8.0822,8.25823 L5.699,5.87503 C5.5214,5.69743 5.31314,5.60863 5.0742,5.60863 C4.83527,5.60863 4.6214,5.70303 4.4326,5.89183 C4.25447,6.06943 4.1654,6.28623 4.1654,6.54223 C4.1654,6.7977 4.25447,7.00863 4.4326,7.17503 L7.4326,10.175 C7.53234,10.2753 7.63767,10.3476 7.7486,10.3918 C7.86007,10.4361 7.97127,10.4582 8.0822,10.4582 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></div><div class="accordion-content"><div><div class="nav-panel"><div class="nav-panel-title"><h3>Review fees and costs</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/pricing" target="_self" data-cta-id="5L2_a_1_std_fees"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/cost_per_click_usd_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Standard selling fees</strong></div><small class="nav-link-description">Review selling plan and referral fees</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/pricing/optional-costs" target="_self" data-cta-id="5L2_a_2_opt"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/paid_service_usd_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Costs for optional services</strong></div><small class="nav-link-description">Understand costs for optional Amazon services</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/fulfillment-by-amazon#fba-costs" target="_self" data-cta-id="5L2_a_3_fba"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_fast_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Costs for Fulfillment by Amazon (FBA)</strong></div><small class="nav-link-description">Get a breakdown of costs for this popular program</small></div></a></li></ul></div></div><div class="nav-panel"><div class="nav-panel-title"><h3>Estimate fees and costs</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/pricing/estimate#products" target="_self" data-cta-id="5L2_b_1_est"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/calculator_usd_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Get an estimate for a product</strong></div><small class="nav-link-description">Preview selling fees, fulfillment costs, and revenue</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/pricing/estimate#fulfillment" target="_self" data-cta-id="5L2_b_2_comp"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/package_tracking_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Compare estimates by fulfillment method</strong></div><small class="nav-link-description">Compare FBA with other fulfillment methods</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/pricing/estimate#fba" target="_self" data-cta-id="5L2_b_3_inv"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/shipping_options_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Get an estimate for your FBA inventory</strong></div><small class="nav-link-description">Preview selling fees and costs for your FBA products</small></div></a></li></ul></div></div><div class="nav-panel nav-featured-panel"><div class="nav-panel-title"><h3></h3></div><div class="nav-panel-body"><a class="nav-link" href="https://sell.amazon.com/pricing/estimate#fulfillment" data-cta-id="5L2_feat_1_rev_cal"><div class="nav-link-card"><img src="https://m.media-amazon.com/images/G/01/sell/images/posters/rev-calc-feature.webp" loading="lazy"/><div class="nav-link-card-body"><h3>Revenue Calculator</h3><small class="nav-link-description">Calculate fees and costs for a product, comparing fulfillment methods.</small></div></div></a></div></div></div></div></div></div><ul class="nav-overlay-drawer-footer"><li class="nav-overlay-drawer-trigger" aria-selected="false"><span class="nav-language-picker nav-language-picker-text"><button class="nav-link-button "><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M8.0168,14.7168 C7.09467,14.7168 6.22507,14.5419 5.408,14.192 C4.59147,13.8416 3.87494,13.3611 3.2584,12.7504 C2.64187,12.1392 2.1584,11.4251 1.808,10.608 C1.45814,9.79147 1.2832,8.91654 1.2832,7.9832 C1.2832,7.06107 1.45814,6.1944 1.808,5.3832 C2.1584,4.572 2.64187,3.86107 3.2584,3.2504 C3.87494,2.6392 4.59147,2.1584 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border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%;background-image:url('https://m.media-amazon.com/images/G/01/sell/images/colors/off-white.svg');background-size:cover;background-position:top left"><div class="has-max-width"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xxlarge padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:58.333333333333336%"><div class="border-color-snow padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-snow design-Sell is-fluid is-mobile-row" id="" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell hover-scale-down hover-length-fast" id="" style="width:8.333333333333334%"><a class="link-container " href="/"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-granite font-size-medium ember font-normal">Home</div></div></a></div><div class="border-color-squid-ink padding-left-mini padding-right-mini padding-top-xxmini padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class=" image image-size-fit align-start lazy-loaded"><img src="https://m.media-amazon.com/images/G/01/sell/images/breadcrumb-caret-granite.svg" alt="" title="" data-src="https://m.media-amazon.com/images/G/01/sell/images/breadcrumb-caret-granite.svg"/></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell hover-scale-down hover-length-fast" id="" style="width:16.666666666666668%"><a class="link-container " href="/learn"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-granite font-size-medium ember font-normal">Learn</div></div></a></div><div class="border-color-squid-ink padding-left-mini padding-right-mini padding-top-xxmini padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:16.666666666666668%"><div class=" image image-size-fit align-start lazy-loaded"><img src="https://m.media-amazon.com/images/G/01/sell/images/breadcrumb-caret-granite.svg" alt="" title="" data-src="https://m.media-amazon.com/images/G/01/sell/images/breadcrumb-caret-granite.svg"/></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><div class="text align-start color-storm font-size-medium ember font-normal">What is ecommerce</div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-small padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h1 class="heading align-start font-size-xxlarge color-squid-ink-dark ember font-heavy">What is ecommerce?</h1></div><div class="border-color-squid-ink padding-left-zero padding-right-xxlarge padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-squid-ink font-size-large ember font-normal">Find out what ecommerce is, along with the advantages and disadvantages for different ways of conducting business online.</div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-base padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class=" image image-size-custom align-center "><img src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/illustration/LoFi/collection/what-is-ecommerce-lofi-hero.webp" alt="lo-fi illustration of various amazon brand storefronts" title="lo-fi illustration of various amazon brand storefronts" style="height:350px;width:auto"/></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><script type="text/javascript">;(function() { function script(csmMarker){if(window.ue){var uet=window.uet;"function"==typeof uet&&csmMarker&&uet(csmMarker)}} script("af"); })();</script></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-zero padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-zero padding-right-base padding-top-xxlarge padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><div class="sidecar-widget theme-light "><ul><li class=" "><a href="#top">BACK TO TOP</a></li><li class=" "><a href="#ecommerce">What is ecommerce?</a></li><li class=" "><a href="#types">Types of ecommerce</a></li><li class=" "><a href="#steps-to-start">Steps to starting an ecommerce business</a></li><li class=" "><a href="#ecommerce-pros-cons">What are the pros and cons?</a></li><li class=" "><a href="#5-tips">5 tips for how to succeed</a></li><li class=" "><a href="#launch">Launch your online business</a></li><li class=" "><a href="#more-resources">Helpful resources</a></li><li class=" "><a href="#faq">Frequently Asked Questions</a></li></ul></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:75%"><div class="border-color-snow padding-left-zero padding-right-zero padding-top-xxlarge padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-snow design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="ecommerce" style="width:100%"><h2 class="heading align-start font-size-xlarge color-squid-ink ember font-heavy">What is ecommerce?</h2></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">Ecommerce or "electronic commerce" is the trading of goods and services online. The internet allows individuals and businesses to buy and sell an increasing amount of physical goods, digital goods, and services electronically. <br/><br/>Some businesses sell exclusively online or use ecommerce to expand the reach of their other distribution channels. Either way, ecommerce is thriving and can be a profitable venture. Let’s dive into the details of how ecommerce works and find out if it’s right for you.</div></div><div class="background-color-squid-ink-dark border-color-siren border-radius-16px padding-left-large padding-right-large padding-top-minibase padding-bottom-minibase border-left-8px border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-siren design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-fluid" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-mini padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class=" image image-size-original align-start "><img src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/dyk-question-mark.svg" alt="" title=""/></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><h3 class="heading align-start font-size-medium color-siren ember font-heavy">Did you know?</h3></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xmini padding-bottom-xmini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h3 class="heading align-start font-size-medium color-white ember font-heavy">The numbers show ecommerce growth trends</h3></div><div class="border-color-aqua padding-left-zero padding-right-base padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-flex-start flex-align-content-flex-start flex-justify-content flex-justify-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-aqua design-Sell is-fluid" id="" style="width:100%"><div class="text align-start color-snow font-size-medium ember font-normal">In 2023, brand owners’ sales grew more than 22% in the Amazon store compared to the previous year. US-based sellers also sold more than 4.5 billion items to customers and averaged more than $250,000 in annual sales.</div></div><div class="border-color-white padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-white design-Sell" id="edu_i_as" style="width:100%"><div class="align-start"><a href="https://sell.amazon.com/blog/amazon-stats" class="link link-type-standard-light">Explore more Amazon selling stats</a></div></div></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-base padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="ecommerce-website" style="width:100%"><h3 class="heading align-start font-size-large color-squid-ink ember font-heavy">How does ecommerce work?</h3></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">Ecommerce works by connecting sellers with customers and allowing exchanges to take place online. It can work in many different ways and take many forms. Here’s a general overview of how the process can look:</div></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-small padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><ol class="list " start="1"><li class="color-storm font-size-small ember ">The seller chooses online selling channels, like a website or social media, and promotes products or services for sale.</li><li class="color-storm font-size-small ember ">Customers find the products or services and place orders.</li><li class="color-storm font-size-small ember ">A payment processor enables the exchange of the goods or services electronically via payment options like credit cards or digital currencies.</li><li class="color-storm font-size-small ember ">The customer receives a confirmation email or SMS along with a printable receipt.</li><li class="color-storm font-size-small ember ">If the transaction is for goods, the seller ships the products and sends the customer a tracking number via email or SMS. If the transaction is for a service, the service provider can reach out to schedule and complete the service.</li></ol></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">Along the way, many ecommerce tools and technologies work together to help make online purchases possible. On the technical side, the transaction can depend on data, logistics, warehousing, supply chains, and other systems and processes.</div></div><div class="background-color-squid-ink-dark border-color-siren border-radius-16px padding-left-large padding-right-large padding-top-minibase padding-bottom-minibase border-left-8px border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-siren design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-fluid" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-mini padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class=" image image-size-original align-start "><img src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/dyk-question-mark.svg" alt="" title=""/></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><h3 class="heading align-start font-size-medium color-siren ember font-heavy">Did you know?</h3></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xmini padding-bottom-xmini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h3 class="heading align-start font-size-medium color-white ember font-heavy">You can offer customers fast, free shipping through Amazon Prime</h3></div><div class="border-color-aqua padding-left-zero padding-right-base padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-flex-start flex-align-content-flex-start flex-justify-content flex-justify-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-aqua design-Sell is-fluid" id="" style="width:100%"><div class="text align-start color-snow font-size-medium ember font-normal">Shipping times and costs can be a major obstacle for customers as they make purchasing decisions. To help sellers spend less and get orders to customers as quickly as possible, Amazon provides free, two-day shipping through Prime. <br/><br/>To offer this, you can enroll products in Fulfillment by Amazon (FBA) to send inventory into Amazon’s global fulfillment network and make use of a fully automated set of services we call Supply Chain by Amazon.</div></div><div class="border-color-white padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-white design-Sell" id="edu_i_fba" style="width:100%"><div class="align-start"><a href="https://sell.amazon.com/fulfillment-by-amazon" class="link link-type-standard-light">Learn more about Amazon shipping and fulfillment</a></div></div></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-base padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="ecommerce-website" style="width:100%"><h3 class="heading align-start font-size-large color-squid-ink ember font-heavy">Where and how does ecommerce take place?</h3></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">Ecommerce offers people the convenience of shopping from their computers, phones, tablets, and other devices. They visit websites, social media pages, and other virtual channels to find what they’re looking for. Entrepreneurs, startups, small and medium-sized businesses, and large retailers can all use ecommerce to reach customers across the globe. Selling online might be a business’s sole revenue source, or it might be part of a multi-channel selling strategy. For example, a large brick-and-mortar retailer might adopt an online sales channel, or an entrepreneur might sell a small number of specialty <a href="https://sell.amazon.com/programs/handmade">handcrafted goods</a> through a social media site like Facebook, Instagram, or Pinterest. <br/><br/>Another ecommerce example is social media commerce. Some websites like Facebook support online purchases. A business that generates revenue solely through its presence on social media, or entrepreneurs who supplement their income using social media marketing techniques, are also engaging in social media commerce. <br/><br/>Other ways you can participate in ecommerce include building standalone websites, or setting up shop on an established selling website. For example, you can create a storefront to represent your brand in the Amazon store.</div></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-small padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="edu_i_baos" style="width:100%"><div class="align-start"><a href="https://sell.amazon.com/build-an-online-store" class="link link-type-standard-dark">Learn more and get started with an Amazon storefront</a></div></div><div class="background-color-diamond border-color-aqua border-radius-16px padding-left-large padding-right-large padding-top-minibase padding-bottom-minibase border-left-8px border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-aqua design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-fluid" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-mini padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><h3 class="heading align-start font-size-medium color-aqua ember font-heavy">Learn the lingo:</h3></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><h3 class="heading align-start font-size-medium color-squid-ink ember font-heavy">M-commerce; enterprise ecommerce</h3></div></div><div class="border-color-aqua padding-left-zero padding-right-base padding-top-mini padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-flex-start flex-align-content-flex-start flex-justify-content flex-justify-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-aqua design-Sell is-fluid" id="" style="width:100%"><div class="text align-start color-granite font-size-medium ember font-normal">Online transactions that take place on mobile devices are known as mobile commerce or m-commerce. Enterprise ecommerce is the buying and selling of products to large companies or organizations. M-commerce and enterprise ecommerce are two ecommerce examples.</div></div><div class="border-color-white padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-white design-Sell" id="edu_i_programs" style="width:100%"><div class="align-start"><a href="https://sell.amazon.com/programs" class="link link-type-standard-dark">Explore Amazon selling programs</a></div></div></div></div></div><div class="border-color-snow padding-left-zero padding-right-zero padding-top-xxlarge padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-snow design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="border-color-snow border-radius-16px padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-snow design-Sell" id="types-of-ecommerce" style="width:100%"><div class=" image image-size-fit align-start inherit-container-props "><img src="https://m.media-amazon.com/images/G/01/sell/images/posters/types-of-ecommerce-poster-01.webp" alt="Amazon trucks get ready for delivery outside of a fulfillment center" title=""/></div></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-base padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="types" style="width:100%"><h2 class="heading align-start font-size-xlarge color-squid-ink ember font-heavy">What types of ecommerce are there?</h2></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">Ecommerce takes as many different forms as there are various ways to interact with online channels. For example, sellers and buyers exchange goods and services through m-commerce, enterprise commerce, and social selling destinations like <a href="https://advertising.amazon.com/solutions/products/amazon-live">Amazon Live</a>.<br/><br/>A few common business models are:</div></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-small padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><ul class="list "><li class="color-storm font-size-small ember "><strong>B2C:</strong> Businesses sell to individual consumers, sometimes called the “end customer.”</li><li class="color-storm font-size-small ember "><strong>B2B:</strong> Businesses <a href="https://sell.amazon.com/programs/amazon-business">sell to other businesses</a>. Often the buyer <a href="https://sell.amazon.com/blog/reselling">resells products</a> to the consumer.</li><li class="color-storm font-size-small ember "><strong>C2B:</strong> Consumers sell to businesses. C2B businesses allow customers to sell to other companies.</li><li class="color-storm font-size-small ember "><strong>C2C:</strong> Consumers sell to other consumers. Businesses create online shopping destinations to connect customers.</li><li class="color-storm font-size-small ember "><strong>B2G:</strong> Businesses sell to governments or government agencies.</li><li class="color-storm font-size-small ember "><strong>C2G</strong>: Consumers sell to governments or government agencies.</li><li class="color-storm font-size-small ember "><strong>G2B:</strong> Governments or government agencies sell to businesses.</li><li class="color-storm font-size-small ember "><strong>G2C:</strong> Governments or government agencies sell to consumers.</li></ul></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">Business models can also vary. You might make direct sales, offer customer subscriptions, or earn money through affiliate marketing and other methods.</div></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-small padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="edu_i_mmoa" style="width:100%"><div class="align-start"><a href="https://sell.amazon.com/blog/make-money-on-amazon" class="link link-type-standard-dark">Learn more about ways to make money online</a></div></div></div></div><div class="border-color-snow padding-left-zero padding-right-zero padding-top-xxlarge padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-snow design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="border-color-snow border-radius-16px padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-snow design-Sell" id="what-is-ecommerce" style="width:100%"><div class=" image image-size-fit align-start inherit-container-props "><img src="https://m.media-amazon.com/images/G/01/sell/images/posters/where-ecommerce-happens-poster-01.webp" alt="Customer shopping online stores from the couch" title=""/></div></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-base padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h2 class="heading align-start font-size-large color-squid-ink ember font-heavy">What is an ecommerce website?</h2></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">An ecommerce website is an online store where customers can find products, browse offerings, and place purchases online. It facilitates the transaction between a buyer and seller. <br/><br/>A digital storefront can serve as the virtual equivalent of the product shelves, sales staff, and cash register of a physical shop. Other components of an online store might include product listings, product categories, and <a href="https://sell.amazon.com/blog/customer-review-insights">customer reviews</a>.</div></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="ecommerce-business" style="width:100%"><h3 class="heading align-start font-size-large color-squid-ink ember font-heavy">What is an ecommerce business?</h3></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">An ecommerce business is a company that generates revenue from selling products or services online, or uses the internet to pursue sales leads. For example, an ecommerce company might sell software, apparel, housewares, or web design services. You can run an ecommerce business from a single website or through multiple online channels like social media and email.</div></div></div></div><div class="border-color-snow padding-left-zero padding-right-zero padding-top-xxlarge padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-snow design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="border-color-snow border-radius-16px padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-snow design-Sell" id="steps-to-start" style="width:100%"><div class=" image image-size-fit align-start inherit-container-props "><img src="https://m.media-amazon.com/images/G/01/sell/images/posters/build-a-store-illustration.webp" alt="Seller building his store webpage on Amazon" title=""/></div></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-base padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h2 class="heading align-start font-size-xlarge color-squid-ink ember font-heavy">Steps to starting an ecommerce business</h2></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">The steps to starting an ecommerce business can vary depending on factors like what you want to sell. For example, if you're selling services, then there’s no need to manage inventory or fulfillment. However, if you want to sell products online, then inventory and fulfillment will likely play a critical part in your operations.<br/><br/>Here are some steps you can follow to get started:</div></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-small padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><ol class="list " start="1"><li class="color-storm font-size-small ember ">Research business ideas.</li><li class="color-storm font-size-small ember "><a href="https://sell.amazon.com/blog/products-to-sell">Make sure there’s demand</a> for the products you want to sell.</li><li class="color-storm font-size-small ember ">Determine how you'll sell and ship products to customers.</li><li class="color-storm font-size-small ember "><a href="https://sell.amazon.com/blog/how-to-find-wholesalers">Find suppliers</a> and manufacturers.</li><li class="color-storm font-size-small ember ">Choose which online channels you'll sell through.</li><li class="color-storm font-size-small ember ">Create a website or online storefront and list products.</li><li class="color-storm font-size-small ember ">Create a plan for your fulfillment strategy.</li><li class="color-storm font-size-small ember ">Begin attracting customers with promotions.</li></ol></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">Check out our <a href="https://sell.amazon.com/learn/start-ecommerce-business">guide to starting an ecommerce business</a> for more details.</div></div><div class="background-color-squid-ink-dark bg-no-repeat border-color-squid-ink-dark border-radius-16px padding-left-minibase padding-right-minibase padding-top-large padding-bottom-minibase border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink-dark design-Sell" id="" style="width:100%;background-image:url('https://m.media-amazon.com/images/G/01/sell/images/colors/off-white.svg');background-size:cover;background-position:center center"><div class="border-color-squid-ink padding-left-small padding-right-small padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-squid-ink font-size-medium ember font-bold">Kanda Chocolates</div></div><div class="border-color-squid-ink padding-left-small padding-right-small padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h3 class="heading align-start font-size-medium color-squid-ink bookerly font-normal">“I was like, ‘I can’t do chocolate because of the big brands, that would be crazy. But [I was told], ‘You’re not crazy, we can’t keep chocolate on the shelf. There’s always room for someone else.’ It was one of those lessons I learned early: There could be 50 brands of something, but it’s how you market it—and what your story is—that makes it a little bit different, that people might connect with.”</h3></div><div class="border-color-prime-morning padding-left-small padding-right-small padding-top-small padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-justify-content flex-justify-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-prime-morning design-Sell is-fluid is-nowrap" id="" style="width:100%"><div class="border-color-siren padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-siren design-Sell" id="" style="width:58.333333333333336%"><div class=" image image-size-custom align-start "><img src="https://m.media-amazon.com/images/G/01/sell/images/headshots/kblackwell-2x.webp" alt="Headshot of Karen Blackwell" title="" style="height:64px;width:auto"/></div></div><div class="border-color-squid-ink padding-left-mini padding-right-zero padding-top-xxmini padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-justify-content flex-justify-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-squid-ink font-size-medium ember font-bold">Karen Blackwell</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-justify-content flex-justify-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-fluid" id="" style="width:100%"><div class="text align-start color-granite font-size-xsmall ember font-normal">Founder</div></div></div></div></div></div></div><div class="border-color-snow padding-left-zero padding-right-zero padding-top-xxlarge padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-snow design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="border-color-snow border-radius-16px padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-snow design-Sell" id="ecommerce-pros-cons" style="width:100%"><div class=" image image-size-fit align-start inherit-container-props "><img src="https://m.media-amazon.com/images/G/01/sell/images/posters/ecommerce-pros-cons-poster-01.webp" alt="Ecommerce retail seller celebrates an online sale" title=""/></div></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-base padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h2 class="heading align-start font-size-xlarge color-squid-ink ember font-heavy">What are the advantages and disadvantages of ecommerce?</h2></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">Like any sales method, ecommerce can have upsides and downsides. Is ecommerce right for you? It’ll depend on your business goals, your intended audience, and other factors. Here are some considerations.</div></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h3 class="heading align-start font-size-large color-squid-ink ember font-heavy">Benefits of ecommerce</h3></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h4 class="heading align-start font-size-medium color-squid-ink ember font-heavy">Accessibility and convenience</h4></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">Ecommerce owes its rapid growth in part to the ease of access to products and speed of placing purchases. Once set up, an online store is open 24 hours a day without the need to be monitored or staffed like a physical store. Customers can browse a broad selection of offers from around the world, from anywhere with an internet connection, and place purchases with just a few clicks.</div></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h4 class="heading align-start font-size-medium color-squid-ink ember font-heavy">Direct access to customers</h4></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">The internet gives businesses direct-to-consumer access along with the ability to build relationships with specific audiences and earn customer loyalty. You can tailor your brand image and marketing to fit customer wants and needs right down to special offers and <a href="https://aws.amazon.com/personalize/?initialSessionID=140-1367142-3892166&ld=NSGoogle_googhydr-20&ldStackingCodes=NSGoogle%3ENSGoogle_googhydr-20%3ENSGoogle%3ENSGoogle_googhydr-20%3ENSGoogle">personalized product recommendations</a>.</div></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h4 class="heading align-start font-size-medium color-squid-ink ember font-heavy">Global marketing reach</h4></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">In the past, a business’s reach was limited by the number of people able to physically enter through a store’s front doors. Today, the internet allows you to <a href="https://sell.amazon.com/global-selling">reach customers across the world</a>. Make use of a wide variety of digital marketing and advertising options like cost-per-click (CPC) ads and virtual bundles to reach a diverse new mix of customers.</div></div><div class="background-color-squid-ink-dark border-color-siren border-radius-16px padding-left-large padding-right-large padding-top-minibase padding-bottom-minibase border-left-8px border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-siren design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-fluid" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-mini padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class=" image image-size-original align-start "><img src="https://m.media-amazon.com/images/G/01/sell/images/icons/icon-question-mark.svg" alt="" title=""/></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><h3 class="heading align-start font-size-medium color-siren ember font-heavy">Did you know?</h3></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xsmall padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h3 class="heading align-start font-size-medium color-white ember font-heavy">You can reach more customers with Sponsored Products</h3></div><div class="border-color-aqua padding-left-zero padding-right-base padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-flex-start flex-align-content-flex-start flex-justify-content flex-justify-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-aqua design-Sell is-fluid" id="" style="width:100%"><div class="text align-start color-diamond font-size-medium ember font-normal">Sponsored Products is a CPC advertising option available to Amazon sellers. These product listing ads can help customers find your offers online.</div></div><div class="border-color-white padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-white design-Sell" id="edu_i_sp" style="width:100%"><div class="align-start"><a href="https://sell.amazon.com/advertising/sponsored-products" class="link link-type-standard-light">Learn more about Sponsored Products</a></div></div></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-base padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="ordering-ease" style="width:100%"><h4 class="heading align-start font-size-medium color-squid-ink ember font-heavy">Relatively low operating costs</h4></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">Creating and maintaining a website can be less expensive than running a brick-and-mortar store. You can start an online business channel without leasing retail space, hiring a team of employees, or having a large warehouse. Benefit from low overhead when you don’t need to pay rent or worry about building maintenance.</div></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="operating-costs" style="width:100%"><h4 class="heading align-start font-size-medium color-squid-ink ember font-heavy">Advances in technology</h4></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">A wide range of specialists and businesses, including Software as a Service (SaaS) providers, are continually innovating and finding new ways to improve the online shopping experience. Emerging technologies like artificial intelligence (AI) increasingly play a role in helping with tasks from managing stock levels and storage to delivery and returns. Customers can also make voice-assisted purchases, enjoy personalized shopping experiences, try out products with augmented reality, and more.</div></div><div class="background-color-squid-ink-dark border-color-siren border-radius-16px padding-left-large padding-right-large padding-top-minibase padding-bottom-minibase border-left-8px border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-siren design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-fluid" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-mini padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class=" image image-size-original align-start "><img src="https://m.media-amazon.com/images/G/01/sell/images/icons/icon-question-mark.svg" alt="" title=""/></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><h3 class="heading align-start font-size-medium color-siren ember font-heavy">Did you know?</h3></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xsmall padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h3 class="heading align-start font-size-medium color-white ember font-heavy">Interactive shopping experiences can increase engagement</h3></div><div class="border-color-aqua padding-left-zero padding-right-base padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-flex-start flex-align-content-flex-start flex-justify-content flex-justify-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-aqua design-Sell is-fluid" id="" style="width:100%"><div class="text align-start color-diamond font-size-medium ember font-normal">Amazon’s augmented reality (AR) and 3D shopping experiences bring products to life, allowing customers to realistically evaluate products available for purchase online. From trying on shoes to visualizing products in their own homes, customers can use AR and 3D models to see products in detail from any angle.</div></div><div class="border-color-white padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-white design-Sell" id="edu_i_sell" style="width:100%"><div class="align-start"><a href="https://sell.amazon.com/sell#product-detail-page" class="link link-type-standard-light">Learn more about 3D models</a></div></div></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-base padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h3 class="heading align-start font-size-large color-squid-ink ember font-heavy">Challenges of ecommerce</h3></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="customer-access" style="width:100%"><h4 class="heading align-start font-size-medium color-squid-ink ember font-heavy">High competition</h4></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">A low barrier to entry can translate to high competition. It’s important to select products with care and conduct thorough competitor research to zero in on <a href="https://sell.amazon.com/blog/product-ideas">profitable product ideas</a>. <br/><br/>Once you find success in a niche, be on the lookout for counterfeiters and other forms of infringement. Look into ways of dealing with bad actors like Amazon’s <a href="https://sellercentral.amazon.com/help/hub/reference/external/G200444420">Report a Violation</a> tool. Available to brands registered in <a href="https://sell.amazon.com/brand-registry">Amazon Brand Registry</a>, a free resource to help you build and protect your brand, this tool lets you search the Amazon catalog for potential violations of your active trademarks, copyrights, and patents.</div></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="customer-access" style="width:100%"><h4 class="heading align-start font-size-medium color-squid-ink ember font-heavy">Limited interaction with customers and products</h4></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">If your business relies on interacting with customers in person, it could be a challenge to expand into ecommerce. Alternatively, if you prefer communicating with customers via email or phone, this drawback might be a huge plus. But keep in mind customers could be deterred by a limited ability to test out or try on products. You’ll also need a system for handling returns or exchanges. <br/><br/>A related challenge? If you work with a third-party fulfillment provider like a <a href="https://sell.amazon.com/learn/what-is-dropshipping">dropshipper</a>, you might not have the ability to inspect products and assess their quality.</div></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="customer-access" style="width:100%"><h4 class="heading align-start font-size-medium color-squid-ink ember font-heavy">Shipping and fulfillment at scale</h4></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">In contrast to visiting a brick-and-mortar store, online customers can’t instantly take home the products they pick out. Sellers need to find a way to get products to customers. This might involve working with delivery options and third-party providers of other fulfillment services, from storage and packing to returns and customer service. Learn more about logistics in our <a href="https://sell.amazon.com/learn/ecommerce-fulfillment">guide to fulfillment</a>.</div></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="customer-access" style="width:100%"><h4 class="heading align-start font-size-medium color-squid-ink ember font-heavy">Reliance on technology</h4></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">While technology can be a major benefit, technical difficulties can negatively impact sales. Just as a hiccup in your supply chain can prevent timely delivery of products, internet issues or a hard drive failure could cost you time and money. Remember, for every technical issue you might encounter, there’s probably a solution or a preventative measure you can take, like backing up your data regularly. You can also lean on the reliable infrastructure of an established store like Amazon.</div></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="customer-access" style="width:100%"><h4 class="heading align-start font-size-medium color-squid-ink ember font-heavy">Data security concerns</h4></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">Placing a purchase online and sharing payment details and other sensitive information can be a big barrier for customers. To earn customer trust and convert shoppers to buyers, transparently share details on your privacy policy and security precautions, like secure payment processing and how you safeguard personally identifiable information. You can communicate this via your web presence and in your terms and conditions.</div></div><div class="background-color-squid-ink-dark border-color-siren border-radius-16px padding-left-large padding-right-large padding-top-minibase padding-bottom-minibase border-left-8px border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-siren design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-fluid" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-mini padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class=" image image-size-original align-start "><img src="https://m.media-amazon.com/images/G/01/sell/images/icons/icon-question-mark.svg" alt="" title=""/></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><h3 class="heading align-start font-size-medium color-siren ember font-heavy">Did you know?</h3></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xsmall padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h3 class="heading align-start font-size-medium color-white ember font-heavy">In 2022, Amazon was ranked the most trusted brand by US consumers</h3></div><div class="border-color-aqua padding-left-zero padding-right-base padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-flex-start flex-align-content-flex-start flex-justify-content flex-justify-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-aqua design-Sell is-fluid" id="" style="width:100%"><div class="text align-start color-diamond font-size-medium ember font-normal">As an Amazon seller, you can support Amazon’s commitment to customer trust, which can help attract more customers.</div></div><div class="border-color-white padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-white design-Sell" id="edu_i_br" style="width:100%"><div class="align-start"><a href="https://sell.amazon.com/brand-registry" class="link link-type-standard-light">Learn how to build your brand in the Amazon store</a></div></div></div></div></div><div class="border-color-snow padding-left-zero padding-right-zero padding-top-xxlarge padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-snow design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="border-color-snow border-radius-16px padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-snow design-Sell" id="5-tips" style="width:100%"><div class=" image image-size-fit align-start inherit-container-props "><img src="https://m.media-amazon.com/images/G/01/sell/images/posters/challenges-of-ecommerce-poster-01.webp" alt="Ecommerce retail seller planning his next move" title=""/></div></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-base padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h3 class="heading align-start font-size-xlarge color-squid-ink ember font-heavy">5 tips for how to succeed in ecommerce</h3></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h4 class="heading align-start font-size-medium color-squid-ink ember font-heavy">1. Select great products</h4></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">High-quality products and services are at the heart of successful online brands. Your product should solve an unmet customer need or challenge at a compelling price point. Product quality and pricing can make or break your business. Do some market research to get a sense of what types of products your competitors are selling, as well as the value of similar products. You can also use ecommerce tools like <a href="https://sell.amazon.com/tools/automate-pricing">Amazon’s Automate Pricing</a>.</div></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-mini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h4 class="heading align-start font-size-medium color-squid-ink ember font-heavy">2. Convey a compelling story</h4></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">Unique businesses stand out, but it can take more than a great product to captivate audiences. To catch a customer’s attention, convey your business’s purpose and vision. <br/><br/>Ask yourself, why does your business need to exist? How will the products make the lives of customers better? Your branding should convey the answers to these questions.<br/><br/>Spend time thinking about the look and feel of your brand. Dig deep and find a simple, powerful way to convey the origin and mission of your business</div></div><div class="background-color-squid-ink-dark border-color-siren border-radius-16px padding-left-large padding-right-large padding-top-minibase padding-bottom-minibase border-left-8px border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-siren design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-fluid" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-mini padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class=" image image-size-original align-start "><img src="https://m.media-amazon.com/images/G/01/sell/images/icons/icon-question-mark.svg" alt="" title=""/></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><h3 class="heading align-start font-size-medium color-siren ember font-heavy">Did you know?</h3></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xsmall padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h3 class="heading align-start font-size-medium color-white ember font-heavy">You can create a unique shopping experience with A+ Content</h3></div><div class="border-color-aqua padding-left-zero padding-right-base padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-flex-start flex-align-content-flex-start flex-justify-content flex-justify-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-aqua design-Sell is-fluid" id="" style="width:100%"><div class="text align-start color-diamond font-size-medium ember font-normal">Brands registered with Brand Registry can use A+ Content—an advanced option for adding rich text, imagery, videos, and more to Amazon product detail pages. Create a multi-media experience for your audience with A+ Content, which can help increase sales by up to 20%.</div></div><div class="border-color-white padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-white design-Sell" id="edu_i_ac" style="width:100%"><div class="align-start"><a href="https://sell.amazon.com/tools/a-content" class="link link-type-standard-light">Learn more and give A+ Content a try</a></div></div></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-base padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h4 class="heading align-start font-size-medium color-squid-ink ember font-heavy">3. Focus on the customer</h4></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">Define your ideal audience to help attract loyal and enthusiastic customers. Who do you want to serve with the products? How can you alleviate their pain points? Instead of chasing after customers who don’t need what you’re selling, focus your <a href="https://sell.amazon.com/learn/ecommerce-marketing">marketing efforts</a> with a targeted range of digital advertising techniques like CPC ads, search engine optimization, and customer loyalty programs.</div></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h4 class="heading align-start font-size-medium color-squid-ink ember font-heavy">4. Provide a smooth online experience</h4></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">Online stores should be user friendly so making a purchase feels effortless. High-performing stores keep the spotlight on products by streamlining the checkout process. Remove any unnecessary steps to make sure the shopping journey is intuitive and straightforward.</div></div><div class="background-color-squid-ink-dark border-color-siren border-radius-16px padding-left-large padding-right-large padding-top-minibase padding-bottom-minibase border-left-8px border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-siren design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-fluid" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-mini padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class=" image image-size-original align-start "><img src="https://m.media-amazon.com/images/G/01/sell/images/icons/icon-pro-tip.svg" alt="" title=""/></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><h3 class="heading align-start font-size-medium color-siren ember font-heavy">Pro tip</h3></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xsmall padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h3 class="heading align-start font-size-medium color-white ember font-heavy">Measure key metrics for your business with Amazon Brand Analytics</h3></div><div class="border-color-aqua padding-left-zero padding-right-base padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-flex-start flex-align-content-flex-start flex-justify-content flex-justify-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-aqua design-Sell is-fluid" id="" style="width:100%"><div class="text align-start color-diamond font-size-medium ember font-normal">Brand Analytics is a collection of dashboards that allow registered brands to explore aggregate customer search and purchase data with insights into top search terms, audience demographics, conversion rates, and more.<br/><br/>To get started with Brand Analytics, enroll your brand in Brand Registry.</div></div><div class="border-color-white padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-white design-Sell" id="edu_i_aba" style="width:100%"><div class="align-start"><a href="https://sell.amazon.com/tools/amazon-brand-analytics" class="link link-type-standard-light">Learn more about Amazon Brand Analytics</a></div></div></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-base padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h4 class="heading align-start font-size-medium color-squid-ink ember font-heavy">5. Have a system for inventory and fulfillment</h4></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">How will you get the right orders to the right customers? Fulfillment needs to be efficient and cost-effective for products to arrive on time and in the condition customers expect. Be sure to invest in the right packaging materials and <a href="https://sell.amazon.com/learn/inventory-management">inventory management</a>. <br/><br/>You might want to look into working with a wholesaler, a dropshipper, or another provider of <a href="https://sell.amazon.com/blog/3pl-third-party-logistics">third-party logistics</a>.</div></div><div class="background-color-squid-ink-dark bg-no-repeat border-color-squid-ink-dark border-radius-16px padding-left-minibase padding-right-minibase padding-top-large padding-bottom-minibase border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink-dark design-Sell" id="" style="width:100%;background-image:url('https://m.media-amazon.com/images/G/01/sell/images/colors/off-white.svg');background-size:cover;background-position:center center"><div class="border-color-squid-ink padding-left-small padding-right-small padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-squid-ink font-size-medium ember font-bold">Jambalaya Girl</div></div><div class="border-color-squid-ink padding-left-small padding-right-small padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h3 class="heading align-start font-size-medium color-squid-ink bookerly font-normal">“I was limited at the time because I was just starting to sell in local grocery stores. And I was reaching so many roadblocks with expansion beyond that—it was challenging to get in front of a buyer. So I looked at Amazon and thought, ’Hey, this is where you go to find customers from all over the world.’ And that allowed me to start that conversation with those customers.”</h3></div><div class="border-color-prime-morning padding-left-small padding-right-small padding-top-small padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-justify-content flex-justify-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-prime-morning design-Sell is-fluid is-nowrap" id="" style="width:100%"><div class="border-color-siren padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-siren design-Sell" id="" style="width:58.333333333333336%"><div class=" image image-size-custom align-start "><img src="https://m.media-amazon.com/images/G/01/sell/images/headshots/KristenPreau-headshot.webp" alt="Headshot of Kristen Preau" title="" style="height:64px;width:auto"/></div></div><div class="border-color-squid-ink padding-left-mini padding-right-zero padding-top-xxmini padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-justify-content flex-justify-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-squid-ink font-size-medium ember font-bold">Kristen Preau</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-justify-content flex-justify-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-fluid" id="" style="width:100%"><div class="text align-start color-granite font-size-xsmall ember font-normal">Founder</div></div></div></div></div></div></div><div class="border-color-snow padding-left-zero padding-right-zero padding-top-xxlarge padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-snow design-Sell" id="" style="width:100%"><div class="border-color-snow padding-left-base padding-right-base padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-snow design-Sell" id="launch" style="width:100%"><h2 class="heading align-start font-size-xlarge color-squid-ink ember font-heavy">Launch in ecommerce and grow your online business</h2></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">Have an idea for the next breakthrough product? You can make it a reality by launching your business in the Amazon store. We have selling programs, tools, and other forms of support so you can establish your brand and thrive.<br/><br/>New sellers can qualify for over <a href="https://sell.amazon.com/grow">$50,000 in incentives</a>.</div></div></div><div class="border-color-snow border-radius-16px padding-left-zero padding-right-zero padding-top-xxlarge padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-snow design-Sell" id="more-resources" style="width:100%"><div class="has-max-width"><div class="background-color-horizon bg-no-repeat border-color-squid-ink border-radius-16px padding-left-base padding-right-base padding-top-small padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%;background-image:url('https://m.media-amazon.com/images/G/01/sell/images/colors/off-white.svg');background-size:cover;background-position:center center"><div class="has-max-width"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-mini padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="resources" style="width:100%"><h3 class="heading align-center font-size-large color-squid-ink ember font-heavy">Helpful resources</h3></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-mini padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-center color-squid-ink font-size-medium ember font-normal">Whether you’re looking to start a new brand, expand an existing brick-and-mortar business, or increase ecommerce sales, here are some resources to support your path to success.</div></div><div class="border-color-squid-ink padding-left-base padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="edu_pf_so" style="width:100%"><div class="align-start"><a href="https://sell.amazon.com/sell-online" class="link link-type-standard-dark" target="_blank">How to sell online</a></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xsmall padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="edu_pf_rg" style="width:100%"><div class="align-start"><a href="https://sell.amazon.com/sell/registration-guide" class="link link-type-standard-dark" target="_blank">Seller registration guide</a></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="edu_pf_pi" style="width:100%"><div class="align-start"><a href="https://sell.amazon.com/blog/product-ideas" class="link link-type-standard-dark" target="_blank">Find profitable product ideas</a></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="edu_pf_htfw" style="width:100%"><div class="align-start"><a href="https://sell.amazon.com/blog/how-to-find-wholesalers" class="link link-type-standard-dark" target="_blank">Source products</a></div></div></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="edu_pf_baos" style="width:100%"><div class="align-start"><a href="https://sell.amazon.com/build-an-online-store" class="link link-type-standard-dark" target="_blank">Build an online store</a></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xsmall padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="edu_pf_ef" style="width:100%"><div class="align-start"><a href="https://sell.amazon.com/learn/ecommerce-fulfillment" class="link link-type-standard-dark" target="_blank">Fulfill orders</a></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="edu_pf_ef" style="width:100%"><div class="align-start"><a href="https://sell.amazon.com/learn/inventory-management" class="link link-type-standard-dark" target="_blank">Inventory management</a></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="edu_pf_br" style="width:100%"><div class="align-start"><a href="https://sell.amazon.com/blog/brand-management" class="link link-type-standard-dark" target="_blank">Manage your brand</a></div></div></div></div></div></div></div></div></div><div class="border-color-snow padding-left-xxlarge padding-right-xxlarge padding-top-xxlarge padding-bottom-base border-left-zero border-right-zero border-top-1px border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-snow design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="border-color-snow padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-snow design-Sell" id="faq" style="width:100%"><h3 class="heading align-center font-size-xlarge color-squid-ink ember font-heavy">Frequently Asked Questions</h3></div></div></div><div class="border-color-cumulus padding-left-base padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div itemscope="" itemProp="mainEntity" itemType="https://schema.org/Question" class="accordion accordion-border-top accordion-type-light" data-is-faq="true"><div itemProp="name" class="title align-center">What is ecommerce?</div><div itemscope="" itemProp="acceptedAnswer" itemType="https://schema.org/Answer" class="content"><div itemProp="text"><div class="border-color-squid-ink padding-left-zero padding-right-xxlarge padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">Ecommerce is the electronic buying and selling of goods and services, usually via the internet. Businesses can build their own ecommerce website, set up an ecommerce storefront on an established selling site like Amazon, or do it all for a <a href="https://sell.amazon.com/fulfillment-by-amazon/fba-multi-channel">multi-channel approach</a>.</div></div></div></div></div></div><div class="border-color-cumulus padding-left-base padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div itemscope="" itemProp="mainEntity" itemType="https://schema.org/Question" class="accordion accordion-type-light" data-is-faq="true"><div itemProp="name" class="title align-center">Is ecommerce still growing?</div><div itemscope="" itemProp="acceptedAnswer" itemType="https://schema.org/Answer" class="content"><div itemProp="text"><div class="border-color-squid-ink padding-left-zero padding-right-xxlarge padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">Yes, in 2023, brand owners’ sales <a href="https://sell.amazon.com/blog/amazon-stats">grew more than 22%</a> in the Amazon store compared to the previous year. Over the course of the two-day shopping event in July 2023, Prime members purchased more than 375 million items worldwide, making 2023 the biggest <a href="https://sell.amazon.com/blog/prime-day-tips">Prime Day</a> event ever.</div></div></div></div></div></div><div class="border-color-cumulus padding-left-base padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div itemscope="" itemProp="mainEntity" itemType="https://schema.org/Question" class="accordion accordion-type-light" data-is-faq="true"><div itemProp="name" class="title align-center">Is ecommerce profitable?</div><div itemscope="" itemProp="acceptedAnswer" itemType="https://schema.org/Answer" class="content"><div itemProp="text"><div class="border-color-squid-ink padding-left-zero padding-right-xxlarge padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">Ecommerce can be very profitable. In 2023, US-based sellers in the Amazon store sold more than 4.5 billion items to customers worldwide and averaged more than $250,000 in annual sales. Increase your chances of success and <a href="https://sell.amazon.com/blog/how-to-boost-amazon-listings">boost sales</a> with the right <a href="https://sell.amazon.com/sell">strategy, tools, and resources</a>.</div></div></div></div></div></div></div></div></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-xxlarge padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div><div class="bg-no-repeat border-color-diamond border-radius-16px padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-diamond design-Sell snippet-right-left-article" id="" style="width:100%;background-image:url('https://m.media-amazon.com/images/G/01/sell/images/colors/off-white.svg');background-size:cover;background-position:center center"><div class="border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h2 class="heading align-center font-size-xxlarge color-squid-ink ember font-heavy">Start selling today</h2></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="rp_cta_pf" style="width:100%"><div class="align-center"><a href="https://sellercentral.amazon.com/gp/on-board/workflow/Registration/login.html?passthrough%2Faccount=fba_soa&passthrough%2FmarketplaceID=ATVPDKIKX0DER&passthrough%2FsuperSource=OAR&ref_=sdus_blog_wie_rp_pf" class="link button button-type-primary font-size-xlarge button-focus-default" data-ld-append="SDRP_LRN_ECOMM_FT">Sign up*</a></div></div></div><div class="bg-no-repeat border-color-squid-ink border-radius-12px padding-left-zero padding-right-zero padding-top-base padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%;background-image:url('https://m.media-amazon.com/images/G/01/sell/images/stock/creative-director-reviewing-photography_243619238_4-3_640.webp');background-size:cover;background-position:top center"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xxlarge padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-base padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xxlarge padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div></div></div></div></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="text align-center color-storm font-size-xsmall ember font-normal">*A Professional selling account is $39.99/month + selling fees. <a href="https://sell.amazon.com/pricing#selling-plans">Learn more</a></div></div></div><div></div><div class="background-color-squid-ink-dark border-color-snow padding-left-xxlarge padding-right-xxlarge padding-top-xsmall padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-justify-content flex-justify-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-snow design-Sell is-fluid is-mobile-row" id="" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-zero padding-right-mini padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:16.666666666666668%"><a class="link-container " href="/" aria-label="Home"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-snow font-size-small ember font-normal">Home</div></div></a></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xxmini padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><div class=" image image-size-fit align-start lazy-loaded"><img src="https://m.media-amazon.com/images/G/01/sell/images/icon-breadcrumb-cumulus.svg" alt="" title="" data-src="https://m.media-amazon.com/images/G/01/sell/images/icon-breadcrumb-cumulus.svg"/></div></div><div class="border-color-squid-ink padding-left-mini padding-right-mini padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:16.666666666666668%"><a class="link-container " href="/learn" aria-label="Programs"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-snow font-size-small ember font-normal">Learn</div></div></a></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xxmini padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><div class=" image image-size-fit align-start lazy-loaded"><img src="https://m.media-amazon.com/images/G/01/sell/images/icon-breadcrumb-cumulus.svg" alt="" title="" data-src="https://m.media-amazon.com/images/G/01/sell/images/icon-breadcrumb-cumulus.svg"/></div></div><div class="border-color-squid-ink padding-left-mini padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:16.666666666666668%"><a class="link-container " href="#top" aria-label="Ecommerce Fulfillment"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-cumulus font-size-small ember font-normal">What is ecommerce</div></div></a></div></div></div></div> <div><div id="omniture-details" data-page-e-var4="en-US" data-page-e-var1="SOA" data-page-e-var34="1" data-page-e-var75="" data-page-page-name="US:SD:SOA-learn-ecomm" data-page-page-type="Information" data-page-prop1="SOA" data-page-prop34="1" data-page-prop75=""></div><script type="text/javascript">var s_account = "amznsrvsglobalprod,amznsrvsmainprod,amznsrvsprod,amznsrvsglobalprodbotfilter";</script><script src="https://d3216uwaav9lg7.cloudfront.net/staticAsset-AMSG2018-s-code-2.27.0.js" type="text/javascript"></script><script src="https://m.media-amazon.com/images/G/01/amazonservices/leadcode.min.js" type="text/javascript"></script></div> <script type="text/javascript">;(function() { function pixelScript(_ref3){var azPixelCode=_ref3.azPixelCode,pixelRegion=_ref3.pixelRegion,pixelSource=_ref3.pixelSource,regionMap=_ref3.regionMap,_AmznRetargetingPixel_enable=function 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disable"),!0};document.addEventListener("app-guard:initialized",(function(){EventManager.subscribe("app-guard:advertising/a20m",(function(status){status?_AmznRetargetingPixel_enable():_AmznRetargetingPixel_disable()})),EventManager.subscribe("app-guard:advertising",(function(status){status?_AmznRetargetingPixel_enable():_AmznRetargetingPixel_disable()}))}))} pixelScript({"azPixelCode":["1797589110501","F03CFB9B-9836-8035-A5CA-F1590E41EFC0"],"pixelRegion":"NA","pixelSource":"https://sell.amazon.com/learn/what-is-ecommerce","regionMap":{"NA":{"domain":"s","path":"iu3"},"EU/IN":{"domain":"aax-eu","path":"s/iu3"},"JP/CN":{"domain":"aax-fe","path":"s/iu3"}}}); })();</script> <div><script type="text/javascript">var navigationStyle = "normal";</script></div> </div> <div class="as-body desktop" data-devicetype="desktop"> <div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="seller-services-footer-hmd border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="background-color-squid-ink-dark border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-mini padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="has-max-width"><nav class="nav-type-footer nav-style-dark "><section class="nav-footer-top"><article class="nav-footer-breadcrumbs"></article><article class="nav-footer-button-wrap"><button class="link popup-link button button-type-secondary-light button-type-language" data-popup-id="footer-nav-language-picker-popup">English</button><button class="country-picker country-picker-style-undefined button-type-country button-type-secondary-undefined country-US link popup-link button button-type-secondary-light" data-popup-id="footer-nav-country-picker-popup">United States</button><div class="popup-layover hide" id="footer-nav-country-picker-popup"><div class="popup"><div class="popup-close-container"><a class="hide close-popup" data-popup-id="footer-nav-country-picker-popup" aria-label="Close country popup">✕</a></div><div class="popup-container max-width-800px"><h3 class="country-picker-heading">Explore selling on Amazon around the world</h3><ul class="country-popup-list"><li><a href="https://sell.amazon.com.au" class="country-picker-country country-AU">Australia</a></li><li><a href="https://sell.amazon.com.be" class="country-picker-country country-BE">Belgium</a></li><li><a href="https://venda.amazon.com.br" class="country-picker-country country-BR">Brazil</a></li><li><a href="https://sell.amazon.ca" class="country-picker-country country-CA">Canada</a></li><li><a href="https://gs.amazon.cn" class="country-picker-country country-CN">China</a></li><li><a href="https://sell.amazon.fr" class="country-picker-country country-FR">France</a></li><li><a href="https://sell.amazon.de" class="country-picker-country country-DE">Germany</a></li><li><a href="https://sell.amazon.in" class="country-picker-country country-IN">India</a></li><li><a href="https://sellercentral.amazon.ie/welcome" class="country-picker-country country-IE">Ireland</a></li><li><a href="https://sell.amazon.it" class="country-picker-country country-IT">Italy</a></li><li><a href="https://sell.amazon.co.jp" class="country-picker-country country-JP">Japan</a></li><li><a href="https://sell.amazon.co.kr" class="country-picker-country country-KR">Korea</a></li><li><a href="https://vender.amazon.com.mx" class="country-picker-country country-MX">Mexico</a></li><li><a href="https://sell.amazon.nl" class="country-picker-country country-NL">Netherlands</a></li><li><a href="https://sell.amazon.pl" class="country-picker-country country-PL">Poland</a></li><li><a href="https://sell.amazon.sa" class="country-picker-country country-SA">Saudi Arabia</a></li><li><a href="https://sell.amazon.com.sg" class="country-picker-country country-SG">Singapore</a></li><li><a href="https://sellercentral.amazon.co.za/welcome" class="country-picker-country country-ZA">South Africa</a></li><li><a href="https://sell.amazon.es" class="country-picker-country country-ES">Spain</a></li><li><a href="https://sell.amazon.se" class="country-picker-country country-SE">Sweden</a></li><li><a href="https://gs.amazon.com.tw" class="country-picker-country country-TW">Taiwan</a></li><li><a href="https://sell.amazon.co.th" class="country-picker-country country-TH">Thailand</a></li><li><a href="https://satis.amazon.com.tr" class="country-picker-country country-TR">Turkey</a></li><li><a href="https://sell.amazon.ae" class="country-picker-country country-AE">United Arab Emirates</a></li><li><a href="https://sell.amazon.co.uk" class="country-picker-country country-UK">United Kingdom</a></li><li><a href="https://sell.amazon.com" class="country-picker-country current country-US">United States</a></li><li><a href="https://sell.amazon.vn" class="country-picker-country country-VN">Vietnam</a></li></ul><p class="country-picker-footnote">Amazon operates stores worldwide, allowing you to grow your business internationally regardless of where you’re located.</p></div></div></div><button class="link popup-link button button-type-secondary-light button-type-hmd" data-popup-id="hmd-picker-popup">Feedback</button></article></section><section class="nav-footer-wrap"><ul><li class="has-children "><a>Sell with Amazon</a><ul><li class=" "><a href="https://sell.amazon.com/sell-online">Sell online</a></li><li class=" "><a href="https://sell.amazon.com/sell">How to sell on Amazon</a></li><li class=" "><a href="https://sell.amazon.com/pricing">How much does it cost?</a></li><li class=" "><a href="https://sell.amazon.com/learn/inventory-management">Inventory management</a></li><li class=" "><a href="https://sell.amazon.com/learn/what-is-dropshipping">What is dropshipping</a></li><li class=" "><a href="https://sell.amazon.com/learn/how-to-sell-books">Sell books online</a></li></ul></li><li class="has-children "><a>Selling Programs</a><ul><li class=" "><a href="https://sell.amazon.com/fulfillment-by-amazon">Fulfillment by Amazon</a></li><li class=" "><a href="https://sell.amazon.com/advertising">Amazon Advertising</a></li><li class=" "><a href="https://sell.amazon.com/global-selling">Global selling</a></li><li class=" "><a href="https://sell.amazon.com/programs/amazon-business">Amazon Business</a></li><li class=" "><a href="https://sell.amazon.com/programs/paid-services">Strategic Account Services</a></li><li class=" "><a href="https://sell.amazon.com/programs">More programs</a></li></ul></li><li class="has-children "><a>Amazon for Brands</a><ul><li class=" "><a href="https://sell.amazon.com/build-an-online-store">Online store builder</a></li><li class=" "><a href="https://sell.amazon.com/blog/what-is-amazon-brand-registry">Amazon Brand Registry</a></li><li class=" "><a href="https://sell.amazon.com/blog/brand-management">Brand management</a></li><li class=" "><a href="https://sell.amazon.com/tools/customer-reviews">Product reviews</a></li><li class=" "><a href="https://sell.amazon.com/tools/amazon-brand-analytics">Customer Behavior Analytics</a></li><li class=" "><a href="https://sell.amazon.com/tools/a-content">A+ Content</a></li></ul></li><li class="has-children "><a>Resources</a><ul><li class=" "><a href="https://sell.amazon.com/blog">Selling Partner Blog</a></li><li class=" "><a href="https://sell.amazon.com/learn/seller-university">Seller University</a></li><li class=" "><a href="https://sellercentral.amazon.com/help/hub/reference/external/">Seller Central Help</a></li><li class=" "><a href="https://sell.amazon.com/events">Accelerate Seller Event</a></li><li class=" "><a href="https://sell.amazon.com/learn/faq">Seller FAQs</a></li><li class=" "><a href="https://www.amazon.com/make-money-with-amazon/b?ie=UTF8&node=13605942011">More ways to make money</a></li></ul></li><li class="has-children "><a>Tools</a><ul><li class=" "><a href="https://sellercentral.amazon.com/gp/homepage.html?ref_=sdus_soa_xscus_login_f">Login to your seller account</a></li><li class=" "><a href="https://sell.amazon.com/tools/amazon-seller-app">Amazon Seller App</a></li><li class=" "><a href="https://sell.amazon.com/tools/seller-central">Seller Central</a></li><li class=" "><a href="https://sell.amazon.com/tools/selling-partner-appstore">Selling Partner Appstore</a></li><li class=" "><a href="https://sell.amazon.com/tools/product-opportunity-explorer">Find products to sell</a></li><li class=" "><a href="https://sell.amazon.com/fulfillment-by-amazon#rev-calculator">Revenue calculator</a></li></ul></li></ul></section></nav><div class="popup-layover hide" data-is-sc="false" id="hmd-picker-popup"><div class="popup"><div class="popup-close-container"><a class="hide close-popup" data-popup-id="hmd-picker-popup" aria-label="Close feedback popup">✕</a></div><div class="popup-container" id="hmd-main-popup"><div class="hmd-title">Rate this page</div><form id="hmd-survey-form"><input type="hidden" id="request-id" name="requestID"/><input type="hidden" id="hmd-id" name="hmdID"/><input type="hidden" id="hmd-url" name="url"/><input type="hidden" id="custom-attribute-1-value" 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value="compliment">Compliment</option><option value="website_content">Website content</option><option value="technical_issue">Technical issue</option><option value="other">Other</option></select><div id="select-div" class="select-styled">Select subject</div><ul class="select-options"><li rel="suggestion">Suggestion</li><li rel="compliment">Compliment</li><li rel="website_content">Website content</li><li rel="technical_issue">Technical issue</li><li rel="other">Other</li></ul></div><div class="hmd-comment-title">Please tell us the reason for your rating</div><div class="hmd-comment-container form-input"><textarea class="hmd-textarea" content="" id="hmd-textarea" maxLength="500" name="feedbackComment_general" placeholder="Enter feedback here" spellcheck="false"></textarea></div><div class="hmd-characters-remaining-container"><span class="hmd-comment-remaining-number">500</span><span class="hmd-comment-remaining-content">characters remaining</span></div><div 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By submitting my feedback, I represent and warrant that no personal or sensitive data(e.g., names, addresses, telephone numbers or e-mail addresses) have been included in my responses.</span></span></label></div><button class="form-button link hmd-submit-button" disabled="" id="submit-button" type="submit">Submit</button></div></form></div><div class="hmd-feedback-message"><div class="thank-you-image-div"><label class="thank-you-image"></label></div><div class=" thank-you-title">Thanks for the feedback!</div><div class=" thank-you-message">Your feedback helps us continually improve our website experience.</div></div></div></div><div class="popup-layover hide" id="footer-nav-language-picker-popup"><div class="popup"><div class="popup-close-container"><a class="hide close-popup" data-popup-id="footer-nav-language-picker-popup" aria-label="Close language popup">✕</a></div><div class="popup-container max-width-800px"><h3 class="language-picker-heading">Select your preferred language</h3><ul class="language-popup-list single-col"><li class="language-selector" data-lang="en-US"><a href="/en?mons_sel_locale=en_US" class="language-picker-language current">English - US</a></li><li class="language-selector" data-lang="es-US"><a href="/es?mons_sel_locale=es_US" class="language-picker-language ">Español - US</a></li><li class="language-selector" data-lang="zh-CN"><a href="/zh?mons_sel_locale=zh_CN" class="language-picker-language ">中文 - CN</a></li></ul></div></div></div></div></div><div class="background-color-squid-ink-dark border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-center flex-justify-content flex-justify-content-space-between flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-center amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:16.666666666666668%"><a class="link-container " href="/?ref_=sdus_soa_home_f"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-center flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class=" image image-size-custom align-start "><img src="https://m.media-amazon.com/images/G/01/sell/navigation/logos/amazon-logo_rgb_wht.svg" alt="Amazon logo" title="Amazon logo" style="height:24px;width:auto" 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padding-right-minibase padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-center amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class="align-start"><a href="https://sellercentral.amazon.com/gp/help/external/201824360" class="link link-type-plain-text-mid">Terms of Service</a></div></div><div class="border-color-squid-ink padding-left-zero padding-right-xlarge padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-center amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class="align-start"><a href="/privacy" class="link link-type-plain-text-mid">Privacy Policy</a></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-center amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class="text align-end color-cumulus font-size-xsmall ember font-normal">© 2025, Amazon.com Services LLC.</div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-fluid" id="" style="width:33.333333333333336%"><div class="border-color-squid-ink padding-left-zero padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded 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flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:16.666666666666668%"><a class="link-container " href="https://www.linkedin.com/showcase/1009933 " target="_blank"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class=" image image-size-original align-center "><img src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/utility/social_linkedin-white.svg" alt="LinkedIn logo" title=""/></div></div></a></div><div class="border-color-squid-ink padding-left-zero padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:16.666666666666668%"><a class="link-container " href="https://www.youtube.com/channel/UC4B8ywA2Cz_K95w2oeWxizg" target="_blank"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class=" image image-size-original align-center "><img src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/utility/social_youtube-white.svg" alt="YouTube logo" title=""/></div></div></a></div><div class="border-color-squid-ink padding-left-zero padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:16.666666666666668%"><a class="link-container " href="https://www.instagram.com/sellonamazon/" target="_blank"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class=" image image-size-original align-center "><img src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/utility/social_instagram-white._CB572896591_.svg" alt="Instagram logo" title=""/></div></div></a></div><div class="border-color-squid-ink padding-left-zero padding-right-zero 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