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href="/pt/solutions/content-metadata/#audio-metadata">Metadados de áudio</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Solutions","clickText":"Sports metadata","clickUrl":"https://www.nielsen.com/solutions/content-metadata/#sports-metadata","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/solutions/content-metadata/#sports-metadata">Metadados de esportes</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Solutions","clickText":"Video metadata","clickUrl":"https://www.nielsen.com/solutions/content-metadata/#video-metadata","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/solutions/content-metadata/#video-metadata">Metadados de vídeo</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Solutions","clickText":"Contextual video data","clickUrl":"https://www.nielsen.com/solutions/content-metadata/contextual-video-data/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/pt/solutions/content-metadata/contextual-video-data/">Dados de vídeo contextuais</a></div></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h6 class="wp-block-heading has-white-color has-text-color" id="h-featured">Em destaque</h6> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"><div class="wp-block-button has-custom-font-size isfeatured is-style-nlsn-nav-fallback-btn pl-0 has-large-font-size"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Solutions","clickText":"Nielsen ONE","clickUrl":"https://www.nielsen.com/solutions/audience-measurement/nielsen-one/","featuredStatus":"true"}' class="wp-block-button__link has-white-color has-text-color wp-element-button" href="/pt/solutions/audience-measurement/nielsen-one/">Nielsen ONE</a></div></div> <figure class="wp-block-image size-large isfeatured py-small"><a @keydown="handleKeyDownSubItem(event)" href="https://www.nielsen.com/pt/solutions/audience-measurement/nielsen-one/"><img decoding="async" width="1200" height="500" src="https://www.nielsen.com/wp-content/uploads/sites/2/2024/07/solutions-dropdown-banner.jpg?w=1024" alt = data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Solutions","clickText":"","clickUrl":"https://www.nielsen.com/solutions/audience-measurement/nielsen-one/","featuredStatus":"true"}' ></a></figure> <p class="has-gray-medium-light-color has-text-color">A mídia está mais complexa do que nunca. Descubra o futuro da medição de mídia cruzada com Nielsen ONE.</p></div></div></div></div> <div :class="activeNavDropdown==='navLink2' ? 'text-blurple-300' : ''" @focusin.prevent="if(whatInput.ask() === 'keyboard'){keyboardFocus = true;}" @focusout.prevent="keyboardFocus = false;" @mouseenter.click="" @mouseenter.prevent="openSubmenu('navLink2')" role="none" x-data="{keyboardFocus: false}" class="wp-block-nlsn-nav-link pl-6" data-color="has-dark-color"><a @keydown.arrow-left.prevent="focusPrevItem" @keydown.arrow-right.prevent="focusNextItem" class="top-level-nav" role="menuitem" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Insights","clickUrl":"https://www.nielsen.com/insights/","featuredStatus":"false"}' href="/pt/insights/">Insights</a><a aria-label="Abrir o submenu Insights" x-ref="menuItem2" role="menuitem" href="#" class="top-level-nav pl-2 pr-2 w-2 text-center opacity-0 right-0 transition active:opacity-0" aria-haspopup="true" aria-expanded="false" @keydown.arrow-up.prevent="closeSubmenu" @keydown.arrow-down.prevent="openSubmenu('navLink2')" @keydown.enter.prevent="openSubmenu('navLink2')" @keydown.space.prevent="openSubmenu('navLink2')" @keydown.arrow-left.prevent="focusPrevItem" @keydown.arrow-right.prevent="focusNextItem" :class="keyboardFocus ? 'opacity-100' : 'opacity-0'" ><span aria-hidden="true">▼</span></a><div :class="activeNavDropdown===null && 'translate-y-3.5'" role="menu" x-cloak x-ref="navLink2" x-show="(activeNavDropdown==='navLink2')" x-transition:enter-end="opacity-100" x-transition:enter-start="opacity-0 " x-transition:enter="transition ease-out duration-300" x-transition:leave-end="opacity-0" x-transition:leave-start="opacity-100 " x-transition:leave="transition ease-in duration-300" class="has-dark-background-color nav-link-dropdown-container absolute top-20 left-1/2 -translate-x-1/2 lg:w-10/12 w-full h-auto rounded shadow-lg no-anchor-styles"><div class="wp-block-columns p-8 is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h4 class="wp-block-heading mb-4 has-white-color has-text-color has-body-large-font-size" id="h-type"><strong>Tipo</strong></h4> <div class="wp-block-buttons is-vertical is-nowrap is-layout-flex wp-container-core-buttons-is-layout-6 wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Articles","clickUrl":"https://www.nielsen.com/insights/type/article/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/type/article/">Artigos</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Case Studies","clickUrl":"https://www.nielsen.com/insights/type/case-study/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/type/case-study/">Estudos de caso</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Perspectives","clickUrl":"https://www.nielsen.com/insights/type/perspective/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/type/perspective/">Perspectivas</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Podcasts","clickUrl":"https://www.nielsen.com/insights/type/podcast/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/type/podcast/">Podcasts</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Reports","clickUrl":"https://www.nielsen.com/insights/type/report/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/type/report/">Relatórios</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Videos","clickUrl":"https://www.nielsen.com/insights/type/video/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/type/video/">Vídeos</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Webinars","clickUrl":"https://www.nielsen.com/insights/type/webinar/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/type/webinar/">Webinars</a></div></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h4 class="wp-block-heading mb-4 has-white-color has-text-color has-body-large-font-size" id="h-topic"><strong>Tópico</strong></h4> <div class="wp-block-buttons is-vertical is-nowrap is-layout-flex wp-container-core-buttons-is-layout-7 wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Advertising","clickUrl":"https://www.nielsen.com/insights/topic/advertising/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/topic/advertising/">Publicidade</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Audiences","clickUrl":"https://www.nielsen.com/insights/topic/audiences/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/topic/audiences/">Audiências</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Digital & technology","clickUrl":"https://www.nielsen.com/insights/topic/digital-technology/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/topic/digital-technology/">Digital e tecnologia</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Marketing performance","clickUrl":"https://www.nielsen.com/insights/topic/marketing-performance/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/topic/marketing-performance/">Desempenho de marketing</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Media","clickUrl":"https://www.nielsen.com/insights/topic/media/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/topic/media/">Mídia</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Sports & gaming","clickUrl":"https://www.nielsen.com/insights/topic/sports-gaming/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/topic/sports-gaming/">Esportes e jogos</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"TV & streaming","clickUrl":"https://www.nielsen.com/insights/topic/tv-streaming/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/topic/tv-streaming/">TV e streaming</a></div></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h6 class="wp-block-heading has-white-color has-text-color" id="h-featured-0">Em destaque</h6> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"><div class="wp-block-button has-custom-font-size is-style-nlsn-nav-btn isfeatured has-large-font-size"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Top 10 rankings","clickUrl":"https://www.nielsen.com/top-ten/","featuredStatus":"true"}' class="wp-block-button__link has-white-color has-text-color wp-element-button" href="/pt/top-ten/">As 10 melhores classificações</a></div></div> <p class="py-2 has-white-color has-text-color">Explore o que os consumidores estão assistindo, jogando e ouvindo em todo o mundo.</p></div></div></div></div> <div :class="activeNavDropdown==='navLink3' ? 'text-blurple-300' : ''" @focusin.prevent="if(whatInput.ask() === 'keyboard'){keyboardFocus = true;}" @focusout.prevent="keyboardFocus = false;" @mouseenter.click="" @mouseenter.prevent="openSubmenu('navLink3')" role="none" x-data="{keyboardFocus: false}" class="wp-block-nlsn-nav-link pl-6" data-color="has-dark-color"><a @keydown.arrow-left.prevent="focusPrevItem" @keydown.arrow-right.prevent="focusNextItem" class="top-level-nav" role="menuitem" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Data Center","clickUrl":"https://www.nielsen.com/data-center/","featuredStatus":"false"}' href="/pt/data-center/">Centro de dados</a><a aria-label="abrir o submenu Data Center" x-ref="menuItem3" role="menuitem" href="#" class="top-level-nav pl-2 pr-2 w-2 text-center opacity-0 right-0 transition active:opacity-0" aria-haspopup="true" aria-expanded="false" @keydown.arrow-up.prevent="closeSubmenu" @keydown.arrow-down.prevent="openSubmenu('navLink3')" @keydown.enter.prevent="openSubmenu('navLink3')" @keydown.space.prevent="openSubmenu('navLink3')" @keydown.arrow-left.prevent="focusPrevItem" @keydown.arrow-right.prevent="focusNextItem" :class="keyboardFocus ? 'opacity-100' : 'opacity-0'" ><span aria-hidden="true">▼</span></a><div :class="activeNavDropdown===null && 'translate-y-3.5'" role="menu" x-cloak x-ref="navLink3" x-show="(activeNavDropdown==='navLink3')" x-transition:enter-end="opacity-100" x-transition:enter-start="opacity-0 " x-transition:enter="transition ease-out duration-300" x-transition:leave-end="opacity-0" x-transition:leave-start="opacity-100 " x-transition:leave="transition ease-in duration-300" class="has-dark-background-color nav-link-dropdown-container absolute top-20 left-1/2 -translate-x-1/2 lg:w-10/12 w-full h-auto rounded shadow-lg no-anchor-styles"><div class="wp-block-columns p-10 is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div class="wp-block-buttons is-vertical is-nowrap is-layout-flex wp-container-core-buttons-is-layout-9 wp-block-buttons-is-layout-flex"><div class="wp-block-button has-custom-font-size is-style-nlsn-nav-fallback-btn has-body-large-font-size"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Featured Data","clickUrl":"https://www.nielsen.com/data-center/","featuredStatus":"false"}' class="wp-block-button__link has-white-color has-text-color wp-element-button" href="https://www.nielsen.com/pt/data-center/"><strong>Dados em destaque</strong></a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"The Gauge™ - U.S.","clickUrl":"https://www.nielsen.com/data-center/the-gauge/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/pt/data-center/the-gauge/">The Gauge™ - EUA.</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Top 10 - U.S.","clickUrl":"https://www.nielsen.com/data-center/top-ten/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/pt/data-center/top-ten/">Top 10 - EUA.</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Top Trends - Denmark","clickUrl":"https://www.nielsen.com/data-center/top-ten-denmark/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/pt/data-center/top-ten-denmark/">Principais tendências - Dinamarca</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Top Trends - Germany","clickUrl":"https://www.nielsen.com/data-center/top-ten-deutschland/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/pt/data-center/top-ten-deutschland/">Principais tendências - Alemanha</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Olympic Games","clickUrl":"https://www.nielsen.com/data-center/paris-2024-olympic-games-hub/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/pt/data-center/paris-2024-olympic-games-hub/">Jogos Olímpicos</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Election Data Hub","clickUrl":"https://www.nielsen.com/data-center/2024-election-data-hub/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/pt/data-center/2024-election-data-hub/">Centro de dados eleitorais</a></div></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div class="wp-block-buttons is-vertical is-layout-flex wp-container-core-buttons-is-layout-10 wp-block-buttons-is-layout-flex"><div class="wp-block-button has-custom-font-size is-style-nlsn-nav-fallback-btn has-body-large-font-size"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Methodology","clickUrl":"https://www.nielsen.com/data-center/data-center/#methodology","featuredStatus":"false"}' class="wp-block-button__link has-white-color has-text-color wp-element-button" href="https://www.nielsen.com/pt/data-center/data-center/#methodology"><strong>Metodologia</strong></a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Big Data","clickUrl":"https://www.nielsen.com/insights/2023/pros-and-cons-of-big-data-in-audience-measurement/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/pt/insights/2023/pros-and-cons-of-big-data-in-audience-measurement/">Big Data</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Panels","clickUrl":"https://www.nielsen.com/insights/2023/what-is-panel-data-and-why-does-it-matter/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/pt/insights/2023/what-is-panel-data-and-why-does-it-matter/">Painéis</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Big Data + Panel","clickUrl":"https://www.nielsen.com/data-center/big-data-panel/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/pt/data-center/big-data-panel/">Big Data + Painel</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Identity","clickUrl":"https://www.nielsen.com/data-center/gracenote-id/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/pt/data-center/gracenote-id/">Identidade</a></div></div></div></div></div></div> <div :class="activeNavDropdown==='navLink4' ? 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'bg-blurple-300 border-white ring ring-blurple-300' : ''" class="flex-none h-4 w-4 mr-4 border-navy border-2 rounded-full ring ring-white"></div><div class="text-clip">ภาษาไทย</div></a></div></div></div> <div @click="$dispatch("modal-1094175",{buttonPosition : "N/A"});" @keyup.enter="$dispatch("modal-1094175",{buttonPosition : "N/A"});" x-data class="wp-block-nlsn-button-modal-content-area flex"><div class="wp-block-button is-style-nlsn-outlined-fallback-btn -mt-4" x-on:click="$store.viewport.mobileMenu = false; $store.viewport.hideScroll = false"><a href="#" tabindex="0" class="wp-block-button__link has-white-color has-text-color wp-element-button">Entre em contato conosco</a></div></div></div></div></div></header><div class="wp-block-cover alignfull is-light lg:h-86 md:h-80 sm:h-50 h-45 relative text-white min-h-0"><span aria-hidden="true" class="wp-block-cover__background has-background-dim-0 has-background-dim"></span><picture><img class="wp-block-cover__image-background" alt="" src="https://www.nielsen.com/wp-content/themes/nlsn2021/resources/images/bg-media-planning-child.png" data-object-fit="cover"/></picture><div class="wp-block-cover__inner-container"> <div class="wp-block-group is-layout-flow wp-block-cover-is-layout-flow"><p class="hidden sm:block mb-4 has-text-color has-dark-color has-eyebrow-font-size hidden sm:block mb-4 has-text-color wp-block-nlsn-breadcrumb"><a class="no-underline text-current has-text-color pr-1" href="https://www.nielsen.com/pt/solutions/">Soluções</a> > <a class="no-underline text-current has-text-color pl-1" href="https://www.nielsen.com/pt/solutions/media-planning" data-dl-event="solutions_category_tag" data-dl-props="{"categoryTagName": " media-planning " }">Planejamento de mídia</a></p> <h1 class="wp-block-post-title has-text-color has-dark-color has-huge-font-size">Segmentos de público</h1></div><div class="wp-block-group w-32 absolute sm:bottom-4 sm:right-4 bottom-2 right-2 has-dark-color is-layout-flow wp-block-group-is-layout-flow"></div></div> </div>  <main id="primary" class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"><div class="entry-content wp-block-post-content has-body-large-font-size has-global-padding is-layout-constrained wp-container-core-post-content-is-layout-1 wp-block-post-content-is-layout-constrained"><div class="wp-block-nlsn-sticky-nav hidden md:block md:sticky top-20 z-20 alignfull" style="background-color:#F7F7F9;color:#00201F"><ul class="wp-block-nlsn-sticky-nav mb-20 has-002041-color has-text-color hidden !p-0 sm:flex mx-4 sm:mx-8 md:mx-16 lg:mx-20 lg:mx-auto max-w-screen-xl space-x-12" style="--page-color: #6E37FA"><li class="inline-block" data-dl-event="content_navigation" data-dl-props="{"clickText" : "Overview"}"><a class="block h-16 py-4 px-2 text-nav font-normal hover:text-blurple-300" href="#overview">Visão geral</a></li><li class="inline-block" data-dl-event="content_navigation" data-dl-props="{"clickText" : "Features"}"><a class="block h-16 py-4 px-2 text-nav font-normal hover:text-blurple-300" href="#features">Recursos</a></li><li class="inline-block" data-dl-event="content_navigation" data-dl-props="{"clickText" : "Use cases"}"><a class="block h-16 py-4 px-2 text-nav font-normal hover:text-blurple-300" href="#use-cases">Casos de uso</a></li><li class="inline-block" data-dl-event="content_navigation" data-dl-props="{"clickText" : "Benefits"}"><a class="block h-16 py-4 px-2 text-nav font-normal hover:text-blurple-300" href="#benefits">Benefícios</a></li><li class="inline-block" data-dl-event="content_navigation" data-dl-props="{"clickText" : "Coverage"}"><a class="block h-16 py-4 px-2 text-nav font-normal hover:text-blurple-300" href="#coverage">Cobertura</a></li><li class="inline-block" data-dl-event="content_navigation" data-dl-props="{"clickText" : "Related"}"><a class="block h-16 py-4 px-2 text-nav font-normal hover:text-blurple-300" href="#related-products">Relacionado</a></li><li class="inline-block" data-dl-event="content_navigation" data-dl-props="{"clickText" : "Contact"}"><a class="block h-16 py-4 px-2 text-nav font-normal hover:text-blurple-300" href="#contact-us">Contato</a></li></ul></div><div id="overview" class="wp-block-group has-dark-color has-white-background-color has-text-color has-background is-layout-flow wp-block-group-is-layout-flow"><p class="has-dark-color has-text-color has-body-font-size">Visão geral</p> <h2 class="wp-block-heading has-dark-color has-text-color has-large-font-size py-small" id="overview">Alimente suas campanhas com dados de público-alvo modernizados para o futuro</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex"><div class="wp-block-column is-vertically-aligned-center has-dark-color has-text-color is-layout-flow wp-block-column-is-layout-flow"><p class="has-dark-color has-text-color has-body-large-font-size">As campanhas digitais são tão poderosas quanto os dados que as alimentam. Para conduzir as estratégias mais poderosas, os profissionais de marketing e os proprietários de mídia precisam entender quem são seus públicos, o que eles compram, a mídia que consomem e muito mais.</p> <p class="has-dark-color has-text-color has-body-large-font-size">Estamos aqui para ajudar. A Nielsen Audience Segments fornece mais de 20.000 segmentos personalizados e sindicalizados que são mais importantes para os profissionais de marketing e proprietários de mídia. Abrangendo os setores automotivo, CPG, varejo e outros setores importantes, nossos robustos conjuntos de dados incluem informações demográficas, psicográficas, comportamentais, baseadas em compras e de consumo de mídia. Aproveite esses insights granulares sobre o público para direcionar suas campanhas digitais com precisão ou enriqueça seus dados primários para obter uma visão completa do consumidor.<br/><br/>O Nielsen Audience Segments é uma solução de dados pronta para uso que fornece perfis de público abrangentes e potencializa a segmentação de campanhas de última geração, combinando dados proprietários da Nielsen com dados de nossos fornecedores confiáveis. Disponível em uma base personalizada diretamente ou em plataformas participantes do lado da demanda, nossa solução facilita a concentração no que mais importa: a implementação de estratégias de audiência de alto impacto. E como nossos segmentos são independentes de ID, eles podem ser usados em qualquer plataforma participante - até mesmo em plataformas como CTV e podcasts.</p></div></div></div><div class="wp-block-group alignfull has-dark-color has-gray-light-background-color has-text-color has-background py-extra-large has-global-padding is-layout-constrained wp-container-core-group-is-layout-5 wp-block-group-is-layout-constrained" id="features"><div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex"><div class="wp-block-column is-vertically-aligned-center has-dark-color has-text-color is-layout-flow wp-block-column-is-layout-flow"><p class="has-dark-color has-text-color has-body-font-size">Recursos</p></div></div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex"><div class="wp-block-column is-vertically-aligned-center has-dark-color has-text-color is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:100%"><h3 class="wp-block-heading has-dark-color has-text-color has-large-font-size py-small" id="features">Milhares de segmentos de público-alvo premium de origem ética</h3></div></div> <div class="wp-block-columns py-small is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h4 class="wp-block-heading has-text-align-center pb-2 has-dark-color has-text-color has-body-large-font-size"><strong>Dados automotivos</strong></h4> <figure class="wp-block-image aligncenter size-thumbnail is-resized py-small"><img decoding="async" width="241" height="241" src="https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Key.png?w=150&h=150&crop=1" alt="Dados automotivos" class="wp-image-18450" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Key.png 241w, https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Key.png?resize=150,150 150w, https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Key.png?resize=100,100 100w" sizes="(max-width: 241px) 100vw, 241px" /></figure> <p class="has-text-align-center has-dark-color has-text-color has-body-font-size">Décadas de transações de varejo e 100% de cobertura de dados de registro.</p></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h4 class="wp-block-heading has-text-align-center pb-3 has-dark-color has-text-color has-body-large-font-size" id="h-cpg-data"><strong>Dados de CPG</strong></h4> <figure class="wp-block-image aligncenter size-thumbnail is-resized py-small"><img loading="lazy" decoding="async" width="240" height="240" src="https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Company.png?w=150&h=150&crop=1" alt="Dados de CPG" class="wp-image-18452" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Company.png 240w, https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Company.png?resize=150,150 150w, https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Company.png?resize=100,100 100w" sizes="(max-width: 240px) 100vw, 240px" /></figure> <p class="has-text-align-center has-dark-color has-text-color has-body-font-size">Dados transacionais de mais de 100 milhões de indivíduos e mais de 20.000 lojas de varejo.</p></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h4 class="wp-block-heading has-text-align-center pb-3 has-dark-color has-text-color has-body-large-font-size" id="h-nielsen-panels"><strong>Painéis da Nielsen</strong></h4> <figure class="wp-block-image aligncenter size-thumbnail is-resized py-small"><img loading="lazy" decoding="async" width="240" height="241" src="https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Volunteer.png?w=150&h=150&crop=1" alt="Painéis da Nielsen" class="wp-image-18456" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Volunteer.png 240w, https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Volunteer.png?resize=150,150 150w, https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Volunteer.png?resize=100,100 100w" sizes="(max-width: 240px) 100vw, 240px" /></figure> <p class="has-text-align-center has-dark-color has-text-color has-body-font-size">Renda, composição familiar, estágio de vida, filhos e muito mais.</p></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h4 class="wp-block-heading has-text-align-center pb-3 has-dark-color has-text-color has-body-large-font-size" id="h-tv-viewership"><strong>Audiência de TV</strong></h4> <figure class="wp-block-image aligncenter size-thumbnail is-resized py-small"><img loading="lazy" decoding="async" width="240" height="240" src="https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/TV-1.png?w=150&h=150&crop=1" alt="Audiência de TV" class="wp-image-18453" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/TV-1.png 240w, https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/TV-1.png?resize=150,150 150w, https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/TV-1.png?resize=100,100 100w" sizes="(max-width: 240px) 100vw, 240px" /></figure> <p class="has-text-align-center has-dark-color has-text-color has-body-font-size">Dados proprietários de consumo de mídia do painel de TV.</p></div></div> <div class="wp-block-columns py-small is-layout-flex wp-container-core-columns-is-layout-10 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h4 class="wp-block-heading has-text-align-center pb-2 has-dark-color has-text-color has-body-large-font-size"><strong>Dados comportamentais</strong></h4> <figure class="wp-block-image aligncenter size-thumbnail is-resized py-small"><img loading="lazy" decoding="async" width="240" height="240" src="https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Biometrics-3.png?w=150&h=150&crop=1" alt="Dados comportamentais" class="wp-image-18459" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Biometrics-3.png 240w, https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Biometrics-3.png?resize=150,150 150w, https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Biometrics-3.png?resize=100,100 100w" sizes="(max-width: 240px) 100vw, 240px" /></figure> <p class="has-text-align-center has-dark-color has-text-color has-body-font-size">Dados que abrangem 90% da população dos EUA, além de conjuntos de dados globais robustos.</p></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h4 class="wp-block-heading has-text-align-center pb-3 has-dark-color has-text-color has-body-large-font-size" id="h-psychographic-data"><strong>Dados psicográficos</strong></h4> <figure class="wp-block-image aligncenter size-thumbnail is-resized py-small"><img loading="lazy" decoding="async" width="241" height="241" src="https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Eeg-1.png?w=150&h=150&crop=1" alt="Dados psicográficos" class="wp-image-18455" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Eeg-1.png 241w, https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Eeg-1.png?resize=150,150 150w, https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Eeg-1.png?resize=100,100 100w" sizes="(max-width: 241px) 100vw, 241px" /></figure> <p class="has-text-align-center has-dark-color has-text-color has-body-font-size">Mais de 40 milhões de perfis medidos diretamente.</p></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h4 class="wp-block-heading has-text-align-center pb-3 has-dark-color has-text-color has-body-large-font-size" id="h-purchase-data"><strong>Dados de compra</strong></h4> <figure class="wp-block-image aligncenter size-thumbnail is-resized py-small"><img loading="lazy" decoding="async" width="240" height="240" src="https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Savings.png?w=150&h=150&crop=1" alt="Dados de compra" class="wp-image-18458" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Savings.png 240w, https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Savings.png?resize=150,150 150w, https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Savings.png?resize=100,100 100w" sizes="(max-width: 240px) 100vw, 240px" /></figure> <p class="has-text-align-center has-dark-color has-text-color has-body-font-size">80% das transações com cartão de crédito nos EUA.</p></div></div></div><div id="use-cases" class="wp-block-group has-dark-color has-white-background-color has-text-color has-background py-extra-large is-layout-flow wp-block-group-is-layout-flow"><p class="has-dark-color has-text-color has-body-font-size">Casos de uso</p> <h3 class="wp-block-heading has-dark-color has-text-color has-large-font-size py-small" id="use-cases">Dados confiáveis de consumidores reais para compradores, proprietários e plataformas de mídia</h3> <div style="height:30px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-13 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-12 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-11 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"><figure class="wp-block-image aligncenter size-large rounded-large py-small wp-duotone-001f41-ffffff-2"><img loading="lazy" decoding="async" width="1000" height="560" src="https://www.nielsen.com/wp-content/uploads/sites/2/2021/10/imageonline-co-roundcorner.png?w=1000" alt="Segmentação de público-alvo para anunciantes e agências" class="wp-image-3988" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2021/10/imageonline-co-roundcorner.png 1000w, https://www.nielsen.com/wp-content/uploads/sites/2/2021/10/imageonline-co-roundcorner.png?resize=300,168 300w, https://www.nielsen.com/wp-content/uploads/sites/2/2021/10/imageonline-co-roundcorner.png?resize=768,430 768w, https://www.nielsen.com/wp-content/uploads/sites/2/2021/10/imageonline-co-roundcorner.png?resize=600,336 600w" sizes="(max-width: 1000px) 100vw, 1000px" /></figure></div> <div class="wp-block-column rounded-large is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"><h4 class="wp-block-heading has-dark-color has-text-color has-body-large-font-size px-medium" id="h-media-buyers"><strong>Compradores de mídia</strong></h4> <div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> <p class="has-dark-color has-text-color has-body-large-font-size px-medium">Descubra maneiras novas e eficazes de ativar os principais públicos.</p> <div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> <p class="has-dark-color has-text-color has-body-large-font-size px-medium" id="h-ad-intelligence-helps-advertisers-answer-critical-questions-like"><strong>Responda a perguntas críticas como:</strong></p> <div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> <p class="has-dark-color has-text-color has-body-large-font-size px-medium">- Como posso criar, alcançar e melhorar a segmentação entre públicos?<br/>- Como posso identificar públicos-alvo com base no que, onde e quando eles consomem mídia?<br/>- Como posso aproveitar os consumidores e os públicos semelhantes dos meus concorrentes?</p></div></div></div></div></div></div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-17 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div style="height:40px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-14 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><figure class="wp-block-image size-large py-small wp-duotone-001f41-ffffff-3"><img loading="lazy" decoding="async" width="1000" height="560" src="https://www.nielsen.com/wp-content/uploads/sites/2/2021/10/imageonline-co-roundcorner-1.png?w=1000" alt="Segmentação de público-alvo para proprietários de mídia" class="wp-image-3989" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2021/10/imageonline-co-roundcorner-1.png 1000w, https://www.nielsen.com/wp-content/uploads/sites/2/2021/10/imageonline-co-roundcorner-1.png?resize=300,168 300w, https://www.nielsen.com/wp-content/uploads/sites/2/2021/10/imageonline-co-roundcorner-1.png?resize=768,430 768w, https://www.nielsen.com/wp-content/uploads/sites/2/2021/10/imageonline-co-roundcorner-1.png?resize=600,336 600w" sizes="(max-width: 1000px) 100vw, 1000px" /></figure></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h4 class="wp-block-heading has-dark-color has-text-color has-body-large-font-size px-medium" id="h-media-owners"><strong>Proprietários de mídia</strong></h4> <div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> <p class="has-dark-color has-text-color has-body-large-font-size px-medium">Entenda seus públicos e atraia os anunciantes de maior valor.</p> <div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> <p class="has-dark-color has-text-color has-body-large-font-size px-medium"><strong>Responda a perguntas críticas como:</strong></p> <div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> <p class="has-dark-color has-text-color has-body-large-font-size px-medium">- Como posso obter uma visão mais detalhada do meu público-alvo?<br/>- Como posso direcionar minhas campanhas nos canais de forma mais eficaz?<br/>- Como posso atrair e reter os anunciantes de maior valor?</p></div></div> <div style="height:40px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-16 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-15 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><figure class="wp-block-image size-full rounded py-small wp-duotone-001f41-ffffff-4"><img loading="lazy" decoding="async" width="1000" height="560" src="https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Media-sellers.png" alt="Segmentação de público-alvo para plataformas adtech" class="wp-image-18591" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Media-sellers.png 1000w, https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Media-sellers.png?resize=300,168 300w, https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Media-sellers.png?resize=768,430 768w, https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Media-sellers.png?resize=600,336 600w" sizes="(max-width: 1000px) 100vw, 1000px" /></figure></div> <div class="wp-block-column has-dark-color has-text-color is-layout-flow wp-block-column-is-layout-flow"><h4 class="wp-block-heading has-dark-color has-text-color has-body-large-font-size px-medium" id="h-adtech-platforms"><strong>Plataformas Adtech</strong></h4> <div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> <p class="has-dark-color has-text-color has-body-large-font-size px-medium">Aumente seus negócios com segmentos de público premium e proprietários.</p> <div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> <p class="has-dark-color has-text-color has-body-large-font-size px-medium"><strong>Responda a perguntas críticas como:</strong></p> <div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> <p class="has-dark-color has-text-color has-body-large-font-size px-medium">- Como posso obter uma vantagem competitiva?<br/>- Como posso oferecer segmentos de público-alvo mais exclusivos e premium?<br/>- Como posso atrair investimentos maiores de clientes?</p></div></div></div></div></div></div></div><div class="wp-block-group alignfull has-dark-color has-gray-light-background-color has-text-color has-background py-extra-large has-global-padding is-layout-constrained wp-container-core-group-is-layout-7 wp-block-group-is-layout-constrained" id="benefits"><div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-18 wp-block-columns-is-layout-flex"><div class="wp-block-column is-vertically-aligned-center has-dark-color has-text-color is-layout-flow wp-block-column-is-layout-flow"><p class="has-dark-color has-text-color has-body-font-size">Benefícios</p></div></div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-19 wp-block-columns-is-layout-flex"><div class="wp-block-column is-vertically-aligned-center has-dark-color has-text-color is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:100%"><h3 class="wp-block-heading has-dark-color has-text-color has-large-font-size py-small" id="features">Otimize sua estratégia de segmentação de público-alvo em escala</h3></div></div> <div class="wp-block-columns py-small is-layout-flex wp-container-core-columns-is-layout-20 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h4 class="wp-block-heading has-text-align-center pb-2 has-dark-color has-text-color has-body-large-font-size"><strong>Visualização completa</strong></h4> <figure class="wp-block-image aligncenter size-thumbnail is-resized py-small"><img loading="lazy" decoding="async" width="240" height="240" src="https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/360-View-Consumer.png?w=150&h=150&crop=1" alt="Visualização completa" class="wp-image-18553" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/360-View-Consumer.png 240w, https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/360-View-Consumer.png?resize=150,150 150w, https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/360-View-Consumer.png?resize=100,100 100w" sizes="(max-width: 240px) 100vw, 240px" /></figure> <p class="has-text-align-center has-dark-color has-text-color has-body-font-size">Obtenha uma visão completa dos públicos atuais com o consumo de mídia global e dados baseados em compras.</p></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h4 class="wp-block-heading has-text-align-center pb-3 has-dark-color has-text-color has-body-large-font-size" id="h-omnichannel-approach"><strong>Abordagem omnicanal</strong></h4> <figure class="wp-block-image aligncenter size-thumbnail is-resized py-small"><img loading="lazy" decoding="async" width="240" height="240" src="https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Cross-Platform.png?w=150&h=150&crop=1" alt="Abordagem omnicanal" class="wp-image-18555" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Cross-Platform.png 240w, https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Cross-Platform.png?resize=150,150 150w, https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Cross-Platform.png?resize=100,100 100w" sizes="(max-width: 240px) 100vw, 240px" /></figure> <p class="has-text-align-center has-dark-color has-text-color has-body-font-size">Entenda os comportamentos de compra em telas e plataformas, incluindo CTV, celular, podcasts e muito mais.</p></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h4 class="wp-block-heading has-text-align-center pb-3 has-dark-color has-text-color has-body-large-font-size" id="h-seamless-experience"><strong>Experiência perfeita</strong></h4> <figure class="wp-block-image aligncenter size-thumbnail is-resized py-small"><img loading="lazy" decoding="async" width="240" height="240" src="https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Connected-02.png?w=150&h=150&crop=1" alt="Experiência perfeita" class="wp-image-18556" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Connected-02.png 240w, https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Connected-02.png?resize=150,150 150w, https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Connected-02.png?resize=100,100 100w" sizes="(max-width: 240px) 100vw, 240px" /></figure> <p class="has-text-align-center has-dark-color has-text-color has-body-font-size">Ative de qualquer lugar com uma interface de usuário simples, segmentos personalizados e suporte especializado dos consultores da Nielsen.</p></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h4 class="wp-block-heading has-text-align-center pb-3 has-dark-color has-text-color has-body-large-font-size" id="h-privacy-focused"><strong>Com foco na privacidade</strong></h4> <figure class="wp-block-image aligncenter size-thumbnail is-resized py-small"><img loading="lazy" decoding="async" width="240" height="240" src="https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Handshake.png?w=150&h=150&crop=1" alt="Foco na privacidade" class="wp-image-18557" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Handshake.png 240w, https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Handshake.png?resize=150,150 150w, https://www.nielsen.com/wp-content/uploads/sites/2/2022/01/Handshake.png?resize=100,100 100w" sizes="(max-width: 240px) 100vw, 240px" /></figure> <p class="has-text-align-center has-dark-color has-text-color has-body-font-size">A privacidade é fundamental para os dados que coletamos de nossos painéis de TV, on-line e de áudio.</p></div></div></div><div id="coverage" class="wp-block-group has-dark-color has-white-background-color has-text-color has-background py-extra-large is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-21 wp-block-columns-is-layout-flex"><div class="wp-block-column is-vertically-aligned-center has-dark-color has-text-color is-layout-flow wp-block-column-is-layout-flow"><p class="has-dark-color has-text-color has-body-font-size">Cobertura</p></div></div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-22 wp-block-columns-is-layout-flex"><div class="wp-block-column is-vertically-aligned-center has-dark-color has-text-color is-layout-flow 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'<h' + data.settings.form_title_heading_level + '>' + data.settings.title + '</h' + data.settings.form_title_heading_level + '>' : '' }}} </span> <div class="nf-form-wrap ninja-forms-form-wrap"> <div class="nf-response-msg"></div> <div class="nf-debug-msg"></div> <div class="nf-before-form"></div> <div class="nf-form-layout"></div> <div class="nf-after-form"></div> </div> </script> <script id="tmpl-nf-empty" type="text/template"> </script> <script id="tmpl-nf-before-form" type="text/template"> {{{ data.beforeForm }}} </script><script id="tmpl-nf-after-form" type="text/template"> {{{ data.afterForm }}} </script><script id="tmpl-nf-before-fields" type="text/template"> <div class="nf-form-fields-required">{{{ data.renderFieldsMarkedRequired() }}}</div> {{{ data.beforeFields }}} </script><script id="tmpl-nf-after-fields" type="text/template"> {{{ data.afterFields }}} <div id="nf-form-errors-{{{ data.id }}}" class="nf-form-errors" role="alert"></div> <div class="nf-form-hp"></div> </script> <script id="tmpl-nf-before-field" type="text/template"> {{{ data.beforeField }}} </script><script id="tmpl-nf-after-field" type="text/template"> {{{ data.afterField }}} </script><script id="tmpl-nf-form-layout" type="text/template"> <form> <div> <div class="nf-before-form-content"></div> <div class="nf-form-content {{{ data.element_class }}}"></div> <div class="nf-after-form-content"></div> </div> </form> </script><script id="tmpl-nf-form-hp" type="text/template"> <label id="nf-label-field-hp-{{{ data.id }}}" for="nf-field-hp-{{{ data.id }}}" aria-hidden="true"> {{{ nfi18n.formHoneypot }}} <input id="nf-field-hp-{{{ data.id }}}" name="nf-field-hp" class="nf-element nf-field-hp" type="text" value="" aria-labelledby="nf-label-field-hp-{{{ data.id }}}" /> </label> </script> <script id="tmpl-nf-field-layout" type="text/template"> <div id="nf-field-{{{ data.id }}}-container" class="nf-field-container {{{ data.type }}}-container {{{ data.renderContainerClass() }}}"> <div class="nf-before-field"></div> <div class="nf-field"></div> <div class="nf-after-field"></div> </div> </script> <script id="tmpl-nf-field-before" type="text/template"> {{{ data.beforeField }}} </script><script id="tmpl-nf-field-after" type="text/template"> <# /* * Render our input limit section if that setting exists. */ #> <div class="nf-input-limit"></div> <# /* * Render our error section if we have an error. */ #> <div id="nf-error-{{{ data.id }}}" class="nf-error-wrap nf-error" role="alert"></div> <# /* * Render any custom HTML after our field. */ #> {{{ data.afterField }}} </script> <script id="tmpl-nf-field-wrap" type="text/template"> <div id="nf-field-{{{ data.id }}}-wrap" class="{{{ data.renderWrapClass() }}}" data-field-id="{{{ data.id }}}"> <# /* * This is our main field template. It's called for every field type. * Note that must have ONE top-level, wrapping element. i.e. a div/span/etc that wraps all of the template. */ #> <# /* * Render our label. */ #> {{{ data.renderLabel() }}} <# /* * Render our field element. Uses the template for the field being rendered. */ #> <div class="nf-field-element">{{{ data.renderElement() }}}</div> <# /* * Render our Description Text. */ #> {{{ data.renderDescText() }}} </div> </script> <script id="tmpl-nf-field-wrap-no-label" type="text/template"> <div id="nf-field-{{{ data.id }}}-wrap" class="{{{ data.renderWrapClass() }}}" data-field-id="{{{ data.id }}}"> <div class="nf-field-label"></div> <div class="nf-field-element">{{{ data.renderElement() }}}</div> <div class="nf-error-wrap"></div> </div> </script> <script id="tmpl-nf-field-wrap-no-container" type="text/template"> {{{ data.renderElement() }}} <div class="nf-error-wrap"></div> </script> <script id="tmpl-nf-field-label" type="text/template"> <div class="nf-field-label"> <# if ( data.type === "listcheckbox" || data.type === "listradio" || data.type === "listimage" || data.type === "date" || data.type === "starrating" ) { #> <span id="nf-label-field-{{{ data.id }}}" class="nf-label-span {{{ data.renderLabelClasses() }}}"> {{{ ( data.maybeFilterHTML() === 'true' ) ? _.escape( data.label ) : data.label }}} {{{ ( 'undefined' != typeof data.required && 1 == data.required ) ? '<span class="ninja-forms-req-symbol">*</span>' : '' }}} {{{ data.maybeRenderHelp() }}} </span> <# } else { #> <label for="nf-field-{{{ data.id }}}" id="nf-label-field-{{{ data.id }}}" class="{{{ data.renderLabelClasses() }}}"> {{{ ( data.maybeFilterHTML() === 'true' ) ? _.escape( data.label ) : data.label }}} {{{ ( 'undefined' != typeof data.required && 1 == data.required ) ? '<span class="ninja-forms-req-symbol">*</span>' : '' }}} {{{ data.maybeRenderHelp() }}} </label> <# } #> </div> </script><script id="tmpl-nf-field-error" type="text/template"> <div class="nf-error-msg nf-error-{{{ data.id }}}" aria-live="assertive">{{{ data.msg }}}</div> </script><script id="tmpl-nf-form-error" type="text/template"> <div class="nf-error-msg nf-error-{{{ data.id }}}">{{{ data.msg }}}</div> </script><script id="tmpl-nf-field-input-limit" type="text/template"> {{{ data.currentCount() }}} {{{ nfi18n.of }}} {{{ data.input_limit }}} {{{ data.input_limit_msg }}} </script><script id="tmpl-nf-field-null" type="text/template"> </script><script id="tmpl-nf-field-hidden" type="text/template"> <input type="hidden" id="nf-field-{{{ data.id }}}" name="nf-field-{{{ data.id }}}" class="{{{ data.renderClasses() }}} nf-element" type="text" value="{{{ _.escape( data.value ) }}}" {{{ data.renderPlaceholder() }}}> </script> <script id='tmpl-nf-field-input' type='text/template'> <input id="nf-field-{{{ data.id }}}" name="nf-field-{{{ data.id }}}" aria-invalid="false" aria-describedby="nf-error-{{{ data.id }}} nf-description-{{{ data.id }}}" class="{{{ data.renderClasses() }}} nf-element" type="text" value="{{{ _.escape( data.value ) }}}" {{{ data.renderPlaceholder() }}} {{{ data.maybeDisabled() }}} aria-labelledby="nf-label-field-{{{ data.id }}}" {{{ data.maybeRequired() }}} > </script> <script id="tmpl-nf-field-textbox" type="text/template"> <input type="text" value="{{{ _.escape( data.value ) }}}" class="{{{ data.renderClasses() }}} nf-element" {{{ data.renderPlaceholder() }}} {{{ data.maybeDisabled() }}} {{{ data.maybeInputLimit() }}} id="nf-field-{{{ data.id }}}" name="{{ data.custom_name_attribute || 'nf-field-' + data.id + '-' + data.type }}" {{{ data.maybeDisableAutocomplete() }}} aria-invalid="false" aria-describedby="nf-error-{{{ data.id }}} nf-description-{{{ data.id }}}" aria-labelledby="nf-label-field-{{{ data.id }}}" {{{ data.maybeRequired() }}} > </script> <script id="tmpl-nf-field-listselect" type="text/template"> <select id="nf-field-{{{ data.id }}}" name="nf-field-{{{ data.id }}}" aria-invalid="false" aria-describedby="nf-error-{{{ data.id }}} nf-description-{{{ data.id }}}" class="{{{ data.renderClasses() }}} nf-element" {{{ data.renderOtherAttributes() }}} aria-labelledby="nf-label-field-{{{ data.id }}}" {{{ data.maybeRequired() }}} > {{{ data.renderOptions() }}} </select> <div for="nf-field-{{{ data.id }}}"></div> </script> <script id="tmpl-nf-field-listselect-option" type="text/template"> <# if ( ! data.visible ) { return ''; } #> <option value="{{{ data.value }}}" {{{ ( 1 == data.selected ) ? 'selected="selected"' : '' }}} >{{{ data.label }}}</option> </script> <script id="tmpl-nf-field-email" type="text/template"> <input type="email" value="{{{ _.escape( data.value ) }}}" class="{{{ data.renderClasses() }}} nf-element" id="nf-field-{{{ data.id }}}" name="{{ data.custom_name_attribute || 'nf-field-' + data.id + '-' + data.type }}" {{{data.maybeDisableAutocomplete()}}} {{{ data.renderPlaceholder() }}} {{{ data.maybeDisabled() }}} aria-invalid="false" aria-describedby="nf-error-{{{ data.id }}} nf-description-{{{ data.id }}}" aria-labelledby="nf-label-field-{{{ data.id }}}" {{{ data.maybeRequired() }}} > </script> <script id="tmpl-nf-field-html" type="text/template"> {{{ data.value }}} </script> <script id="tmpl-nf-field-textarea" type="text/template"> <textarea id="nf-field-{{{ data.id }}}" name="nf-field-{{{ data.id }}}" aria-invalid="false" aria-describedby="nf-error-{{{ data.id }}} nf-description-{{{ data.id }}}" class="{{{ data.renderClasses() }}} nf-element" {{{ data.renderPlaceholder() }}} {{{ data.maybeDisabled() }}} {{{ data.maybeDisableAutocomplete() }}} {{{ data.maybeInputLimit() }}} aria-labelledby="nf-label-field-{{{ data.id }}}" {{{ data.maybeRequired() }}} >{{{ _.escape( data.value ) }}}</textarea> </script>  <script id="tmpl-nf-rte-media-button" type="text/template"> <span class="dashicons dashicons-admin-media"></span> </script> <script id="tmpl-nf-rte-link-button" type="text/template"> <span class="dashicons dashicons-admin-links"></span> </script> <script id="tmpl-nf-rte-unlink-button" type="text/template"> <span class="dashicons dashicons-editor-unlink"></span> </script> <script id="tmpl-nf-rte-link-dropdown" type="text/template"> <div class="summernote-link"> URL <input type="url" class="widefat code link-url"> <br /> Text <input type="url" class="widefat code link-text"> <br /> <label> <input type="checkbox" class="link-new-window"> {{{ nfi18n.fieldsTextareaOpenNewWindow }}} </label> <input type="button" class="cancel-link extra" value="Cancel"> <input type="button" class="insert-link extra" value="Insert"> </div> </script> <script id="tmpl-nf-field-listcheckbox" type="text/template"> <ul aria-describedby="nf-error-{{{ data.id }}} nf-description-{{{ data.id }}}"> {{{ data.renderOptions() }}} </ul> </script> <script id='tmpl-nf-field-listcheckbox-option' type='text/template'> <# if ( ! data.visible ) { return '' } #> <li> <input type="checkbox" id="nf-field-{{{ data.fieldID }}}-{{{ data.index }}}" name="nf-field-{{{ data.fieldID }}}" class="{{{ data.classes }}} nf-element {{{ ( data.isSelected ) ? ' nf-checked' : '' }}}" value="{{{ data.value }}}" {{{ ( data.isSelected ) ? 'checked="checked"' : '' }}} aria-labelledby="nf-label-field-{{{ data.fieldID }}}-{{{ data.index }}}" <# if( data.required ) { #> required aria-required="true" <# } #> > <label for="nf-field-{{{ data.fieldID }}}-{{{ data.index }}}" id="nf-label-field-{{{ data.fieldID }}}-{{{ data.index }}}" class="{{{ ( data.isSelected ) ? 'nf-checked-label' : '' }}}">{{{ data.label }}}</label> </li> </script> <script id='tmpl-nf-field-listcheckbox-other' type='text/template'> <li {{{ ( ! data.visible ) ? 'style="display:none"' : '' }}}> <input type="checkbox" id="nf-field-{{{ data.fieldID }}}-other" name="nf-field-{{{ data.fieldID }}}" class="{{{ data.classes }}} nf-element" value="nf-other" {{{ ( ! data.valueFound ) ? 'checked="checked"' : '' }}} aria-labelledby="nf-label-field-{{{ data.fieldID }}}-other" <# if( data.required ) { #> required aria-required="true" <# } #> > <label id="nf-label-field-{{{ data.fieldID }}}-other">Other {{{ data.renderOtherText() }}} </label> </li> </script> <script id='tmpl-nf-field-listcheckbox-other-text' type='text/template'> <input type="text" name="nf-field-{{{ data.fieldID }}}" class="nf-element" value="{{{ data.currentValue }}}"> </script> <script id="tmpl-nf-field-submit" type="text/template"> <# let myType = data.type if('save'== data.type){ myType = 'button' } #> <input id="nf-field-{{{ data.id }}}" class="{{{ data.renderClasses() }}} nf-element " type="{{{myType}}}" value="{{{ ( data.maybeFilterHTML() === 'true' ) ? _.escape( data.label ) : data.label }}}" {{{ ( data.disabled ) ? 'aria-disabled="true" disabled="true"' : '' }}}> </script><script id='tmpl-nf-field-button' type='text/template'> <button id="nf-field-{{{ data.id }}}" name="nf-field-{{{ data.id }}}" class="{{{ data.classes }}} nf-element"> {{{ ( data.maybeFilterHTML() === 'true' ) ? _.escape( data.label ) : data.label }}} </button> </script></body> </html>