Foundry : 資料・コンテンツ

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Foundry</p> <p class="dateline">Jul 11 2024</p> <div> <ul class="box-tags"> <li>IT buyers journey</li> <li>IT decision-maker</li> <li>LOB functions</li> </ul> </div> </div> </div> </div> </section> </div> </section>  <section class="resource-list archive-grid-feed"> <div class="focus-filters" aria-expanded=false> <div class="wrapper"> <h5>FILTER BY</h5> <div class="facetwp-facet facetwp-facet-focus facetwp-type-checkboxes" data-name="focus" data-type="checkboxes"></div> <div class="facetwp-facet facetwp-facet-reset facetwp-type-reset" data-name="reset" data-type="reset"></div> </div> </div> <a id="expand-filter" class="hide-for-medium" role="button" aria-label="Expand filter selections" for=""><span class="screen-reader-text">Click to show more blog filter options</span><span class="toggle-text">Show more</span><i class="far fa-chevron-down"></i></a> <div class="resource-results facetwp-template"> <div class="grid-x">  <article class="resource-entry small-12 cell grid-x is-grid 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<div> <p class="byline">By Foundry</p> <p class="dateline">Aug 16, 2024 </p> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-grid medium-4"> <div class="small-12 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>White paper</span> <a href="https://foundryco.com/tools-for-marketers/%e3%80%90%e3%83%9b%e3%83%af%e3%82%a4%e3%83%88%e3%83%9a%e3%83%bc%e3%83%91%e3%83%bc%e3%80%91cio%e3%82%92%e5%af%be%e8%b1%a1%e3%81%a8%e3%81%97%e3%81%9f%e3%83%86%e3%82%af%e3%83%8e%e3%83%ad%e3%82%b8/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2024/08/research-report-cio-tech-priorities-2023-jp-white-paper.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" srcset="https://foundryco.com/wp-content/uploads/2024/08/research-report-cio-tech-priorities-2023-jp-white-paper.png 1600w, https://foundryco.com/wp-content/uploads/2024/08/research-report-cio-tech-priorities-2023-jp-white-paper.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2024/08/research-report-cio-tech-priorities-2023-jp-white-paper.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2024/08/research-report-cio-tech-priorities-2023-jp-white-paper.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2024/08/research-report-cio-tech-priorities-2023-jp-white-paper.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2024/08/research-report-cio-tech-priorities-2023-jp-white-paper.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2024/08/research-report-cio-tech-priorities-2023-jp-white-paper.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2024/08/research-report-cio-tech-priorities-2023-jp-white-paper.png?resize=89,50 89w" sizes="(max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 "> <span class="resource-label olive">White paper</span> <h4 class="entry-title"><a href="https://foundryco.com/tools-for-marketers/%e3%80%90%e3%83%9b%e3%83%af%e3%82%a4%e3%83%88%e3%83%9a%e3%83%bc%e3%83%91%e3%83%bc%e3%80%91cio%e3%82%92%e5%af%be%e8%b1%a1%e3%81%a8%e3%81%97%e3%81%9f%e3%83%86%e3%82%af%e3%83%8e%e3%83%ad%e3%82%b8/" target="_self">【ホワイトペーパー】CIOを対象としたテクノロジーに関する調査：テクノロジーの優先事項2023年</a></h4> <p>ビジネス、経済、地政学など不確実性に満ちた状況下でも、IT組織は将来を楽観的に考えているようです。多くのITリーダーは、米国が景気後退に向かっているか、すでに後退していると考えている一方で、それが2023年の自社のIT支出を妨げるものではないと述べています。実際、Foundryの『CIOを対象としたテクノロジーに関する調査：テクノロジーの優先事項』、2023年では、調査した組織の半数以上でIT予算が増加しています。</p> </div> <div class="entry-meta small-12 "> <div> <p class="byline">By Foundry</p> <p class="dateline">Aug 16, 2024 </p> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-grid medium-4"> <div class="small-12 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Infographic</span> <a href="https://foundryco.com/tools-for-marketers/it%e6%84%8f%e6%80%9d%e6%b1%ba%e5%ae%9a%e8%80%85%e3%81%ae%e6%94%af%e6%8c%81%e3%82%92%e5%be%97%e3%82%8b%e3%81%ab%e3%81%af/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2024/08/infographic_role-and-influence-jp-2024-customer-journey-poster.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" srcset="https://foundryco.com/wp-content/uploads/2024/08/infographic_role-and-influence-jp-2024-customer-journey-poster.png 1600w, https://foundryco.com/wp-content/uploads/2024/08/infographic_role-and-influence-jp-2024-customer-journey-poster.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2024/08/infographic_role-and-influence-jp-2024-customer-journey-poster.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2024/08/infographic_role-and-influence-jp-2024-customer-journey-poster.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2024/08/infographic_role-and-influence-jp-2024-customer-journey-poster.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2024/08/infographic_role-and-influence-jp-2024-customer-journey-poster.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2024/08/infographic_role-and-influence-jp-2024-customer-journey-poster.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2024/08/infographic_role-and-influence-jp-2024-customer-journey-poster.png?resize=89,50 89w" sizes="(max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 "> <span class="resource-label olive">Infographic</span> <h4 class="entry-title"><a href="https://foundryco.com/tools-for-marketers/it%e6%84%8f%e6%80%9d%e6%b1%ba%e5%ae%9a%e8%80%85%e3%81%ae%e6%94%af%e6%8c%81%e3%82%92%e5%be%97%e3%82%8b%e3%81%ab%e3%81%af/" target="_self">IT意思決定者の支持を得るには</a></h4> <p>技術系マーケティング担当者は、IT組織のすべての役職レベルを対象にして、プロセスの各段階で最適なバイヤーに向けてカスタマイズしたメッセージを提供する必要があります。しかし、それは簡単なことではありません。ここでは、最適なコンテンツを、最適な人に、最適なタイミングで、最適な形式で提供するためのロードマップを示します。</p> </div> <div class="entry-meta small-12 "> <div> <p class="byline">By Foundry</p> <p class="dateline">Aug 16, 2024 </p> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-grid medium-4"> <div class="small-12 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Infographic</span> <a href="https://foundryco.com/tools-for-marketers/it%e6%84%8f%e6%80%9d%e6%b1%ba%e5%ae%9a%e8%80%85%e3%81%ae%e3%82%af%e3%83%a9%e3%82%a6%e3%83%89%e3%81%b8%e3%81%ae-%e7%a7%bb%e8%a1%8c%e6%96%b9%e6%b3%95%e3%81%af%ef%bc%9f/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2024/08/infographic_cloud-computing-study-jp-2023-infographic.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" srcset="https://foundryco.com/wp-content/uploads/2024/08/infographic_cloud-computing-study-jp-2023-infographic.png 1600w, https://foundryco.com/wp-content/uploads/2024/08/infographic_cloud-computing-study-jp-2023-infographic.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2024/08/infographic_cloud-computing-study-jp-2023-infographic.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2024/08/infographic_cloud-computing-study-jp-2023-infographic.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2024/08/infographic_cloud-computing-study-jp-2023-infographic.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2024/08/infographic_cloud-computing-study-jp-2023-infographic.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2024/08/infographic_cloud-computing-study-jp-2023-infographic.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2024/08/infographic_cloud-computing-study-jp-2023-infographic.png?resize=89,50 89w" sizes="(max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 "> <span class="resource-label olive">Infographic</span> <h4 class="entry-title"><a href="https://foundryco.com/tools-for-marketers/it%e6%84%8f%e6%80%9d%e6%b1%ba%e5%ae%9a%e8%80%85%e3%81%ae%e3%82%af%e3%83%a9%e3%82%a6%e3%83%89%e3%81%b8%e3%81%ae-%e7%a7%bb%e8%a1%8c%e6%96%b9%e6%b3%95%e3%81%af%ef%bc%9f/" target="_self">IT意思決定者のクラウドへの移行方法は？</a></h4> <p>IT意思決定者のクラウドへの移行方法は？今後12か月間のクラウド戦略、ビジネス推進要因、投資に関するインサイト</p> </div> <div class="entry-meta small-12 "> <div> <p class="byline">By Foundry</p> <p class="dateline">Aug 16, 2024 </p> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-grid medium-4"> <div class="small-12 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>White paper</span> <a href="https://foundryco.com/tools-for-marketers/%e3%83%9b%e3%83%af%e3%82%a4%e3%83%88%e3%83%9a%e3%83%bc%e3%83%91%e3%83%bc%ef%bc%9a%e3%82%af%e3%83%a9%e3%82%a6%e3%83%89%e3%82%b3%e3%83%b3%e3%83%94%e3%83%a5%e3%83%bc%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2024/08/research-report-cloud-computing-study-jp-2023-white-paper.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" srcset="https://foundryco.com/wp-content/uploads/2024/08/research-report-cloud-computing-study-jp-2023-white-paper.png 1600w, https://foundryco.com/wp-content/uploads/2024/08/research-report-cloud-computing-study-jp-2023-white-paper.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2024/08/research-report-cloud-computing-study-jp-2023-white-paper.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2024/08/research-report-cloud-computing-study-jp-2023-white-paper.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2024/08/research-report-cloud-computing-study-jp-2023-white-paper.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2024/08/research-report-cloud-computing-study-jp-2023-white-paper.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2024/08/research-report-cloud-computing-study-jp-2023-white-paper.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2024/08/research-report-cloud-computing-study-jp-2023-white-paper.png?resize=89,50 89w" sizes="(max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 "> <span class="resource-label olive">White paper</span> <h4 class="entry-title"><a href="https://foundryco.com/tools-for-marketers/%e3%83%9b%e3%83%af%e3%82%a4%e3%83%88%e3%83%9a%e3%83%bc%e3%83%91%e3%83%bc%ef%bc%9a%e3%82%af%e3%83%a9%e3%82%a6%e3%83%89%e3%82%b3%e3%83%b3%e3%83%94%e3%83%a5%e3%83%bc%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0/" target="_self">ホワイトペーパー：クラウドコンピューティング調査2023年</a></h4> <p>Foundry が実施した、『クラウドコンピューティング調査2023年』では、クラウドコンピューティングの購入プロセスに関与し、1つ以上のアプリケーションまたはインフラストラクチャの一部をクラウドに導入しているか、導入する予定のある893人のIT意思決定者を対象に調査しました。</p> </div> <div class="entry-meta small-12 "> <div> <p class="byline">By Foundry</p> <p class="dateline">Aug 16, 2024 </p> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-grid medium-4"> <div class="small-12 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>White paper</span> <a href="https://foundryco.com/tools-for-marketers/%e3%80%90%e3%83%9b%e3%83%af%e3%82%a4%e3%83%88%e3%83%9a%e3%83%bc%e3%83%91%e3%83%bc%e3%80%91%e3%82%bb%e3%82%ad%e3%83%a5%e3%83%aa%e3%83%86%e3%82%a3%e5%84%aa%e5%85%88%e5%ba%a6%e8%aa%bf%e6%9f%bb2023/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2024/08/research-report-jp-security-priorities-2023-white-paper.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" srcset="https://foundryco.com/wp-content/uploads/2024/08/research-report-jp-security-priorities-2023-white-paper.png 1600w, https://foundryco.com/wp-content/uploads/2024/08/research-report-jp-security-priorities-2023-white-paper.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2024/08/research-report-jp-security-priorities-2023-white-paper.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2024/08/research-report-jp-security-priorities-2023-white-paper.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2024/08/research-report-jp-security-priorities-2023-white-paper.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2024/08/research-report-jp-security-priorities-2023-white-paper.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2024/08/research-report-jp-security-priorities-2023-white-paper.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2024/08/research-report-jp-security-priorities-2023-white-paper.png?resize=89,50 89w" sizes="(max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 "> <span class="resource-label olive">White paper</span> <h4 class="entry-title"><a href="https://foundryco.com/tools-for-marketers/%e3%80%90%e3%83%9b%e3%83%af%e3%82%a4%e3%83%88%e3%83%9a%e3%83%bc%e3%83%91%e3%83%bc%e3%80%91%e3%82%bb%e3%82%ad%e3%83%a5%e3%83%aa%e3%83%86%e3%82%a3%e5%84%aa%e5%85%88%e5%ba%a6%e8%aa%bf%e6%9f%bb2023/" target="_self">【ホワイトペーパー】セキュリティ優先度調査2023年</a></h4> <p>セキュリティ優先度調査2023年では、世界各国のITセキュリティエグゼクティブ、管理職、プロフェッショナル790人を対象に、現在および今後1年間に組織が重点的に取り組むセキュリティプロジェクトをより深く理解するために調査を実施しました。</p> </div> <div class="entry-meta small-12 "> <div> <p class="byline">By Foundry</p> <p class="dateline">Aug 16, 2024 </p> </div> </div> </article> </div> <section class="blog-hubspot-signup expanded yellow-back black-text"> <div class="wrapper"> <div class="hubspot-details"> <h4>The Intersection Newsletter (グローバルニュースレター：英文）</h4> <p>ニュースレターの配信登録には、Eメールアドレスをご入力のうえ、Subscribeをクリックして送信してください。</p> </div> <div class="hubspot-form-wrap" > <div class="hbspt-form in-feed" data-region="na1" data-portalId= "1624046" data-formId= "17bf4071-1951-4187-afa0-be4222889f0d"> <script 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https://foundryco.com/wp-content/uploads/2024/08/research-report-beyond-cold-calls-lead-nurturing.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2024/08/research-report-beyond-cold-calls-lead-nurturing.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2024/08/research-report-beyond-cold-calls-lead-nurturing.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2024/08/research-report-beyond-cold-calls-lead-nurturing.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2024/08/research-report-beyond-cold-calls-lead-nurturing.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2024/08/research-report-beyond-cold-calls-lead-nurturing.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2024/08/research-report-beyond-cold-calls-lead-nurturing.png?resize=89,50 89w" sizes="(max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Guide</span> <h4 class="entry-title"><a href="https://foundryco.com/tools-for-marketers/%e9%9b%bb%e8%a9%b1%e5%96%b6%e6%a5%ad%e3%81%ae%e7%b5%82%e7%84%89%ef%bc%9a-%e3%83%aa%e3%83%bc%e3%83%89%e3%83%8a%e3%83%bc%e3%83%81%e3%83%a3%e3%83%aa%e3%83%b3%e3%82%b0%e3%81%ae%e5%8f%b0%e9%a0%ad/" target="_self">電話営業の終焉：リードナーチャリングの台頭</a></h4> <p>マーケティング担当者は、デジタルナーチャリングを簡単に構築することはできないことを知っています。しかし、適切なサポートと戦略があれば、リードをきちんと成約に繋げることができる、大切なプロセスです。</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Foundry</p> <p class="dateline">Aug 15, 2024 </p> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Guide</span> <a href="https://foundryco.com/tools-for-marketers/%e3%83%aa%e3%83%bc%e3%83%89%e3%82%b8%e3%82%a7%e3%83%8d%e3%83%ac%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3-%e5%ae%8c%e5%85%a8%e3%82%ac%e3%82%a4%e3%83%89/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2024/08/research-report-ultimate-guide-to-lead-gen.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" srcset="https://foundryco.com/wp-content/uploads/2024/08/research-report-ultimate-guide-to-lead-gen.png 1600w, https://foundryco.com/wp-content/uploads/2024/08/research-report-ultimate-guide-to-lead-gen.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2024/08/research-report-ultimate-guide-to-lead-gen.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2024/08/research-report-ultimate-guide-to-lead-gen.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2024/08/research-report-ultimate-guide-to-lead-gen.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2024/08/research-report-ultimate-guide-to-lead-gen.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2024/08/research-report-ultimate-guide-to-lead-gen.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2024/08/research-report-ultimate-guide-to-lead-gen.png?resize=89,50 89w" sizes="(max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Guide</span> <h4 class="entry-title"><a href="https://foundryco.com/tools-for-marketers/%e3%83%aa%e3%83%bc%e3%83%89%e3%82%b8%e3%82%a7%e3%83%8d%e3%83%ac%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3-%e5%ae%8c%e5%85%a8%e3%82%ac%e3%82%a4%e3%83%89/" target="_self">リードジェネレーション完全ガイド</a></h4> <p>スタートアップとしてプレゼンスを確立しようとしている場合も、実績のある企業が顧客基盤を拡大しようとしている場合も、ターゲット顧客はどのような人で、成功を収めるために何を必要としているのかを把握することは、リードの関心を喚起してエンゲージメントを獲得し、自社のビジネスを活性化させるための土台となります。</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Foundry</p> <p class="dateline">Aug 15, 2024 </p> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Guide</span> <a href="https://foundryco.com/tools-for-marketers/%e3%83%9e%e3%83%bc%e3%82%b1%e3%82%bf%e3%83%bc%e5%bf%85%e8%aa%ad%ef%bc%81%e4%bb%8a%e3%81%93%e3%81%9d%e5%bc%b7%e9%9d%ad%e3%81%aa%e3%83%87%e3%83%bc%e3%82%bf%e6%a7%8b%e7%af%89%e3%82%92%ef%bc%81/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2024/08/infographic_overcoming-data-challenges.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" srcset="https://foundryco.com/wp-content/uploads/2024/08/infographic_overcoming-data-challenges.png 1600w, https://foundryco.com/wp-content/uploads/2024/08/infographic_overcoming-data-challenges.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2024/08/infographic_overcoming-data-challenges.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2024/08/infographic_overcoming-data-challenges.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2024/08/infographic_overcoming-data-challenges.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2024/08/infographic_overcoming-data-challenges.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2024/08/infographic_overcoming-data-challenges.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2024/08/infographic_overcoming-data-challenges.png?resize=89,50 89w" sizes="(max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Guide</span> <h4 class="entry-title"><a href="https://foundryco.com/tools-for-marketers/%e3%83%9e%e3%83%bc%e3%82%b1%e3%82%bf%e3%83%bc%e5%bf%85%e8%aa%ad%ef%bc%81%e4%bb%8a%e3%81%93%e3%81%9d%e5%bc%b7%e9%9d%ad%e3%81%aa%e3%83%87%e3%83%bc%e3%82%bf%e6%a7%8b%e7%af%89%e3%82%92%ef%bc%81/" target="_self">マーケター必読！今こそ強靭なデータ構築を！</a></h4> <p>ファーストパーティデータが注目される中、BtoBマーケターはデータ構築においてどの点を重要視しているのでしょうか。弊社ネットワークにおけるマーケターの皆様への調査結果では以下４点が壁として浮き彫りとなり、今後のデータ構築に対する注目点が見えてきました。</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Foundry</p> <p class="dateline">Aug 15, 2024 </p> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Guide</span> <a href="https://foundryco.com/tools-for-marketers/%e3%82%b3%e3%83%b3%e3%83%86%e3%83%b3%e3%83%84%e6%b4%bb%e7%94%a8%e3%81%ab%e3%82%88%e3%82%8b%e3%83%91%e3%82%a4%e3%83%97%e3%83%a9%e3%82%a4%e3%83%b3%e3%81%ae%e6%a7%8b%e7%af%89%ef%bc%9a%ef%bc%96%e3%82%b9/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2024/08/infographic_pipeline-with-content-6-steps.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" srcset="https://foundryco.com/wp-content/uploads/2024/08/infographic_pipeline-with-content-6-steps.png 1600w, https://foundryco.com/wp-content/uploads/2024/08/infographic_pipeline-with-content-6-steps.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2024/08/infographic_pipeline-with-content-6-steps.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2024/08/infographic_pipeline-with-content-6-steps.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2024/08/infographic_pipeline-with-content-6-steps.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2024/08/infographic_pipeline-with-content-6-steps.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2024/08/infographic_pipeline-with-content-6-steps.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2024/08/infographic_pipeline-with-content-6-steps.png?resize=89,50 89w" sizes="(max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Guide</span> <h4 class="entry-title"><a href="https://foundryco.com/tools-for-marketers/%e3%82%b3%e3%83%b3%e3%83%86%e3%83%b3%e3%83%84%e6%b4%bb%e7%94%a8%e3%81%ab%e3%82%88%e3%82%8b%e3%83%91%e3%82%a4%e3%83%97%e3%83%a9%e3%82%a4%e3%83%b3%e3%81%ae%e6%a7%8b%e7%af%89%ef%bc%9a%ef%bc%96%e3%82%b9/" target="_self">コンテンツ活用によるパイプラインの構築：６ステップガイド</a></h4> <p>「コンタクト」と「リード」。マーケティングにおける違いは、どれだけの時間を費やしビジネスの獲得につながるか、によって区別できます。このガイドでは、見込み客のニーズを理解していることを示すだけでなく、有意義なエンゲージメントに貢献し、コンタクトをリードへと育成、ビジネスの成長に一歩近づくコンテンツ制作を可能にする6つのステップをご紹介します。</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Foundry</p> <p class="dateline">Aug 15, 2024 </p> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Guide</span> <a href="https://foundryco.com/tools-for-marketers/best-practice-guide%ef%bc%9amql%e3%81%ae%e3%83%95%e3%82%a9%e3%83%ad%e3%83%bc%e3%82%a2%e3%83%83%e3%83%97%e3%82%ac%e3%82%a4%e3%83%89/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2024/08/infographic_MQL-follow-up-best-practices.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" srcset="https://foundryco.com/wp-content/uploads/2024/08/infographic_MQL-follow-up-best-practices.png 1600w, https://foundryco.com/wp-content/uploads/2024/08/infographic_MQL-follow-up-best-practices.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2024/08/infographic_MQL-follow-up-best-practices.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2024/08/infographic_MQL-follow-up-best-practices.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2024/08/infographic_MQL-follow-up-best-practices.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2024/08/infographic_MQL-follow-up-best-practices.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2024/08/infographic_MQL-follow-up-best-practices.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2024/08/infographic_MQL-follow-up-best-practices.png?resize=89,50 89w" sizes="(max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Guide</span> <h4 class="entry-title"><a href="https://foundryco.com/tools-for-marketers/best-practice-guide%ef%bc%9amql%e3%81%ae%e3%83%95%e3%82%a9%e3%83%ad%e3%83%bc%e3%82%a2%e3%83%83%e3%83%97%e3%82%ac%e3%82%a4%e3%83%89/" target="_self">Best Practice Guide：MQLのフォローアップガイド</a></h4> <p>このベストプラクティスガイドでは、弊社Foundryのリードジェン・デマンドジェン分野での16年の経験に基づき、営業チームとマーケティングチームがMQLコンバージョンの可能性を最⼤化するための提案を提供します。</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Foundry</p> <p class="dateline">Aug 15, 2024 </p> 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https://foundryco.com/wp-content/uploads/2024/08/infographic_MQL-best-practices-for-content.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2024/08/infographic_MQL-best-practices-for-content.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2024/08/infographic_MQL-best-practices-for-content.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2024/08/infographic_MQL-best-practices-for-content.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2024/08/infographic_MQL-best-practices-for-content.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2024/08/infographic_MQL-best-practices-for-content.png?resize=89,50 89w" sizes="(max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Guide</span> <h4 class="entry-title"><a href="https://foundryco.com/tools-for-marketers/best-practice-guide%ef%bc%9a%e3%83%aa%e3%83%bc%e3%83%89%e3%82%b8%e3%82%a7%e3%83%8d%e3%83%ac%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%ab%e6%9c%80%e9%81%a9%e3%81%aa%e3%82%b3%e3%83%b3%e3%83%86%e3%83%b3/" target="_self">Best Practice Guide：リードジェネレーションに最適なコンテンツとは？</a></h4> <p>BtoBにおけるリードを⽣み出すための最⾼のコンテンツはどのようなものでしょうか？ターゲットバイヤーの業界に関してはもちろん、その活動拠点の地域性・⽂化、使⽤しているテクノロジープラットフォームや、ビジネスニーズに関する知識をしっかりと把握していることをアピールできる企業は、バイヤーからの購買対象に選ばれる可能性が⾼くなります。</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Foundry</p> <p class="dateline">Aug 15, 2024 </p> </div> </div> </article> </div> <div class="idg-pagination-wrap medium-width grid-x"> <div class="idg-pagination small-12 medium-12 large-12 cell"> <div class="wrapper"> <div class="facetwp-facet facetwp-facet-pagination facetwp-type-pager" data-name="pagination" data-type="pager"></div> </div> </div> </div> </section> </main>  </div>  </div>  <footer id="colophon" 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