CINXE.COM

<!DOCTYPE html> <html lang="en-US"> <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <title> Institute for Public Relations | The Science Beneath the Art of Public Relations</title> <link rel="profile" href="http://gmpg.org/xfn/11"> <link rel="pingback" href="https://instituteforpr.org/xmlrpc.php"> <script> /* // Define a function to preload images function preloadImages() { // Array containing URLs of images to preload var imageUrls = [ 'image1.jpg', 'image2.jpg', 'image3.jpg' // Add more image URLs as needed ]; // Loop through each image URL and preload it imageUrls.forEach(function(url) { // Create a new Image object var img = new Image(); // Set the src attribute to the image URL img.src = url; }); } // Call the preloadImages function when the page loads window.onload = preloadImages; */ </script> <script data-minify="1" src="https://instituteforpr.org/wp-content/cache/min/1/jquery-3.7.1.min.js?ver=1732296125" crossorigin="anonymous"></script> <meta name='robots' content='max-image-preview:large' /> <link rel='dns-prefetch' href='//fonts.googleapis.com' /> <link rel="alternate" type="application/rss+xml" title="Institute for Public Relations » Feed" href="https://instituteforpr.org/feed/" /> <link rel="alternate" type="application/rss+xml" title="Institute for Public Relations » Comments Feed" href="https://instituteforpr.org/comments/feed/" /> <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/instituteforpr.org\/wp-includes\/js\/wp-emoji-release.min.js"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); /* ]]> */ </script> <style id='wp-emoji-styles-inline-css' type='text/css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <style id='co-authors-plus-coauthors-style-inline-css' type='text/css'> .wp-block-co-authors-plus-coauthors.is-layout-flow [class*=wp-block-co-authors-plus]{display:inline} </style> <style id='co-authors-plus-avatar-style-inline-css' type='text/css'> .wp-block-co-authors-plus-avatar :where(img){height:auto;max-width:100%;vertical-align:bottom}.wp-block-co-authors-plus-coauthors.is-layout-flow .wp-block-co-authors-plus-avatar :where(img){vertical-align:middle}.wp-block-co-authors-plus-avatar:is(.alignleft,.alignright){display:table}.wp-block-co-authors-plus-avatar.aligncenter{display:table;margin-inline:auto} </style> <style id='co-authors-plus-image-style-inline-css' type='text/css'> .wp-block-co-authors-plus-image{margin-bottom:0}.wp-block-co-authors-plus-image :where(img){height:auto;max-width:100%;vertical-align:bottom}.wp-block-co-authors-plus-coauthors.is-layout-flow .wp-block-co-authors-plus-image :where(img){vertical-align:middle}.wp-block-co-authors-plus-image:is(.alignfull,.alignwide) :where(img){width:100%}.wp-block-co-authors-plus-image:is(.alignleft,.alignright){display:table}.wp-block-co-authors-plus-image.aligncenter{display:table;margin-inline:auto} </style> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link data-minify="1" rel='stylesheet' id='news-css' href='https://instituteforpr.org/wp-content/cache/min/1/wp-content/plugins/cp-optimize-images/includes/custom/css/news.css?ver=1732296124' type='text/css' media='all' /> <link rel='stylesheet' id='ctf_styles-css' href='https://instituteforpr.org/wp-content/plugins/custom-twitter-feeds/css/ctf-styles.min.css' type='text/css' media='all' /> <link rel='stylesheet' id='whistles-css' href='https://instituteforpr.org/wp-content/plugins/whistles/css/whistles.min.css' type='text/css' media='all' /> <link rel='stylesheet' id='twentythirteen-fonts-css' href='https://fonts.googleapis.com/css?family=Source+Sans+Pro%3A300%2C400%2C700%2C300italic%2C400italic%2C700italic%7CBitter%3A400%2C700&subset=latin%2Clatin-ext' type='text/css' media='all' /> <link data-minify="1" rel='stylesheet' id='genericons-css' href='https://instituteforpr.org/wp-content/cache/min/1/wp-content/themes/ipr/genericons/genericons.css?ver=1732296125' type='text/css' media='all' /> <link data-minify="1" rel='stylesheet' id='twentythirteen-style-css' href='https://instituteforpr.org/wp-content/cache/min/1/wp-content/themes/ipr/style.css?ver=1732296125' type='text/css' media='all' />  <link data-minify="1" rel='stylesheet' id='jquery-lazyloadxt-spinner-css-css' href='https://instituteforpr.org/wp-content/cache/min/1/wp-content/plugins/a3-lazy-load/assets/css/jquery.lazyloadxt.spinner.css?ver=1732296125' type='text/css' media='all' /> <link rel='stylesheet' id='a3a3_lazy_load-css' href='//instituteforpr.org/wp-content/uploads/sass/a3_lazy_load.min.css' type='text/css' media='all' /> <link rel='stylesheet' id='elementor-frontend-css' href='https://instituteforpr.org/wp-content/plugins/elementor/assets/css/frontend.min.css' type='text/css' media='all' /> <link rel='stylesheet' id='eael-general-css' href='https://instituteforpr.org/wp-content/plugins/essential-addons-for-elementor-lite/assets/front-end/css/view/general.min.css' type='text/css' media='all' /> <link data-minify="1" rel='stylesheet' id='eael-63131-css' href='https://instituteforpr.org/wp-content/cache/min/1/wp-content/uploads/essential-addons-elementor/eael-63131.css?ver=1732296125' type='text/css' media='all' /> <link data-minify="1" rel='stylesheet' id='elementor-icons-css' href='https://instituteforpr.org/wp-content/cache/min/1/wp-content/plugins/elementor/assets/lib/eicons/css/elementor-icons.min.css?ver=1732296125' type='text/css' media='all' /> <style id='elementor-icons-inline-css' type='text/css'> .elementor-add-new-section .elementor-add-templately-promo-button{ background-color: #5d4fff; background-image: url(https://instituteforpr.org/wp-content/plugins/essential-addons-for-elementor-lite/assets/admin/images/templately/logo-icon.svg); background-repeat: no-repeat; background-position: center center; position: relative; } .elementor-add-new-section .elementor-add-templately-promo-button > i{ height: 12px; } body .elementor-add-new-section .elementor-add-section-area-button { margin-left: 0; } .elementor-add-new-section .elementor-add-templately-promo-button{ background-color: #5d4fff; background-image: url(https://instituteforpr.org/wp-content/plugins/essential-addons-for-elementor-lite/assets/admin/images/templately/logo-icon.svg); background-repeat: no-repeat; background-position: center center; position: relative; } .elementor-add-new-section .elementor-add-templately-promo-button > i{ height: 12px; } body .elementor-add-new-section .elementor-add-section-area-button { margin-left: 0; } </style> <link rel='stylesheet' id='swiper-css' href='https://instituteforpr.org/wp-content/plugins/elementor/assets/lib/swiper/css/swiper.min.css' type='text/css' media='all' /> <link rel='stylesheet' id='e-swiper-css' href='https://instituteforpr.org/wp-content/plugins/elementor/assets/css/conditionals/e-swiper.min.css' type='text/css' media='all' /> <link rel='stylesheet' id='elementor-post-63110-css' href='https://instituteforpr.org/wp-content/uploads/elementor/css/post-63110.css' type='text/css' media='all' /> <link rel='stylesheet' id='elementor-pro-css' href='https://instituteforpr.org/wp-content/plugins/elementor-pro/assets/css/frontend.min.css' type='text/css' media='all' /> <link data-minify="1" rel='stylesheet' id='wb-slick-library-css' href='https://instituteforpr.org/wp-content/cache/min/1/wp-content/plugins/post-carousel-slider-for-elementor/assets/vendors/slick/slick.css?ver=1732296125' type='text/css' media='all' /> <link data-minify="1" rel='stylesheet' id='wb-slick-theme-css' href='https://instituteforpr.org/wp-content/cache/min/1/wp-content/plugins/post-carousel-slider-for-elementor/assets/vendors/slick/slick-theme.css?ver=1732296125' type='text/css' media='all' /> <link data-minify="1" rel='stylesheet' id='wb-ps-style-css' href='https://instituteforpr.org/wp-content/cache/min/1/wp-content/plugins/post-carousel-slider-for-elementor/assets/css/style.css?ver=1732296125' type='text/css' media='all' /> <link rel='stylesheet' id='elementor-global-css' href='https://instituteforpr.org/wp-content/uploads/elementor/css/global.css' type='text/css' media='all' /> <link rel='stylesheet' id='widget-slides-css' href='https://instituteforpr.org/wp-content/plugins/elementor-pro/assets/css/widget-slides.min.css' type='text/css' media='all' /> <link rel='stylesheet' id='widget-heading-css' href='https://instituteforpr.org/wp-content/plugins/elementor/assets/css/widget-heading.min.css' type='text/css' media='all' /> <link rel='stylesheet' id='widget-posts-css' href='https://instituteforpr.org/wp-content/plugins/elementor-pro/assets/css/widget-posts.min.css' type='text/css' media='all' /> <link data-minify="1" rel='stylesheet' id='font-awesome-5-all-css' href='https://instituteforpr.org/wp-content/cache/min/1/wp-content/plugins/elementor/assets/lib/font-awesome/css/all.min.css?ver=1732296125' type='text/css' media='all' /> <link rel='stylesheet' id='font-awesome-4-shim-css' href='https://instituteforpr.org/wp-content/plugins/elementor/assets/lib/font-awesome/css/v4-shims.min.css' type='text/css' media='all' /> <link rel='stylesheet' id='widget-image-css' href='https://instituteforpr.org/wp-content/plugins/elementor/assets/css/widget-image.min.css' type='text/css' media='all' /> <link rel='stylesheet' id='widget-spacer-css' href='https://instituteforpr.org/wp-content/plugins/elementor/assets/css/widget-spacer.min.css' type='text/css' media='all' /> <link rel='stylesheet' id='widget-text-editor-css' href='https://instituteforpr.org/wp-content/plugins/elementor/assets/css/widget-text-editor.min.css' type='text/css' media='all' /> <link rel='stylesheet' id='widget-video-css' href='https://instituteforpr.org/wp-content/plugins/elementor/assets/css/widget-video.min.css' type='text/css' media='all' /> <link rel='stylesheet' id='elementor-post-63131-css' href='https://instituteforpr.org/wp-content/uploads/elementor/css/post-63131.css' type='text/css' media='all' /> <link rel='stylesheet' id='elementor-icons-shared-0-css' href='https://instituteforpr.org/wp-content/plugins/elementor/assets/lib/font-awesome/css/fontawesome.min.css' type='text/css' media='all' /> <link data-minify="1" rel='stylesheet' id='elementor-icons-fa-solid-css' href='https://instituteforpr.org/wp-content/cache/min/1/wp-content/plugins/elementor/assets/lib/font-awesome/css/solid.min.css?ver=1732296125' type='text/css' media='all' /> <script type="text/javascript" src="https://instituteforpr.org/wp-includes/js/jquery/jquery.min.js" id="jquery-core-js"></script> <script type="text/javascript" src="https://instituteforpr.org/wp-includes/js/jquery/jquery-migrate.min.js" id="jquery-migrate-js"></script> <script type="text/javascript" src="https://instituteforpr.org/wp-content/plugins/elementor/assets/lib/font-awesome/js/v4-shims.min.js" id="font-awesome-4-shim-js"></script> <link rel="https://api.w.org/" href="https://instituteforpr.org/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://instituteforpr.org/wp-json/wp/v2/pages/63131" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://instituteforpr.org/xmlrpc.php?rsd" /> <link rel="canonical" href="https://instituteforpr.org/" /> <link rel='shortlink' href='https://instituteforpr.org/' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://instituteforpr.org/wp-json/oembed/1.0/embed?url=https%3A%2F%2Finstituteforpr.org%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://instituteforpr.org/wp-json/oembed/1.0/embed?url=https%3A%2F%2Finstituteforpr.org%2F&format=xml" /> <script type='text/javascript' data-cfasync='false'>var _mmunch = {'front': false, 'page': false, 'post': false, 'category': false, 'author': false, 'search': false, 'attachment': false, 'tag': false};_mmunch['front'] = true;_mmunch['page'] = true; _mmunch['pageData'] = {"ID":63131,"post_name":"ipr-home","post_title":"Institute for PR Home Page","post_type":"page","post_author":"134","post_status":"publish"};</script><script data-cfasync="false" src="//a.mailmunch.co/app/v1/site.js" id="mailmunch-script" data-plugin="cc_mm" data-mailmunch-site-id="350465" async></script> <link rel="amphtml" href="https://hoki.ninja/" /> <style> .e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload), .e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) * { background-image: none !important; } @media screen and (max-height: 1024px) { .e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload), .e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) * { background-image: none !important; } } @media screen and (max-height: 640px) { .e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload), .e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) * { background-image: none !important; } } </style> <style type="text/css" id="twentythirteen-header-css"> .site-header { background: url(https://instituteforpr.org/wp-content/themes/ipr/images/headers/circle.png) no-repeat scroll top; background-size: 1600px auto; } @media (max-width: 767px) { .site-header { background-size: 768px auto; } } @media (max-width: 359px) { .site-header { background-size: 360px auto; } } </style> <link rel="icon" href="https://instituteforpr.org/wp-content/uploads/IPR-Initials-RGB-250x231.png" sizes="32x32" /> <link rel="icon" href="https://instituteforpr.org/wp-content/uploads/IPR-Initials-RGB-250x231.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://instituteforpr.org/wp-content/uploads/IPR-Initials-RGB-250x231.png" /> <meta name="msapplication-TileImage" content="https://instituteforpr.org/wp-content/uploads/IPR-Initials-RGB.png" /> <style type="text/css" id="wp-custom-css"> .large-logo, .small-logo{ object-fit: contain; } .smush-image-15 { object-fit: contain; } .elementor-element.elementor-element-400dcc7e .elementor-posts-container .elementor-post__thumbnail { padding-bottom: 0 !important; } </style>  <link href="https://fonts.googleapis.com/css?family=Source+Sans+Pro:400,600" rel="stylesheet"> <link data-minify="1" href="https://instituteforpr.org/wp-content/cache/min/1/font-awesome/4.6.3/css/font-awesome.min.css?ver=1732296125" rel="stylesheet"> <link data-minify="1" href="https://instituteforpr.org/wp-content/cache/min/1/wp-content/themes/ipr/css/bootstrap.min.css?ver=1732296125" rel="stylesheet"> <link data-minify="1" href="https://instituteforpr.org/wp-content/cache/min/1/wp-content/themes/ipr/css/app.css?ver=1732296125" rel="stylesheet"> <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-1709175960232925" crossorigin="anonymous"></script>  </head> <body class="home page-template page-template-elementor_header_footer page page-id-63131 sidebar elementor-default elementor-template-full-width elementor-kit-63110 elementor-page elementor-page-63131" > <div id="page" class="hfeed site"> <header id="masthead" class="header" role="banner"> <div class="topbar"> <div class="container"> <ul class="list-inline"> <li> <ul class="social-media"> <li><a href="https://www.facebook.com/instituteforpr/" target="_blank"> <i class="fa fa-fw fa-facebook" aria-hidden="true"><span class="sr-only">Facebook</span></i></a> </li> <li><a href="https://twitter.com/instituteforpr" target="_blank"> <i class="fa fa-fw fa-twitter" aria-hidden="true"><span class="sr-only">Twitter</span></i></a> </li> <li><a href="https://www.youtube.com/c/InstituteforPR" target="_blank"> <i class="fa fa-fw fa-youtube-play" aria-hidden="true"><span class="sr-only">YouTube</span></i></a> </li> <li><a href="https://www.linkedin.com/company/institute-for-public-relations/" target="_blank"> <i class="fa fa-fw fa-linkedin" aria-hidden="true"><span class="sr-only">LinkedIn</span></i></a> </li> <li><a href="https://www.instagram.com/instituteforpr/" target="_blank"> <i class="fa fa-fw fa-instagram" aria-hidden="true"><span class="sr-only">Instagram</span></i></a> </li> </ul> </li> <li> <form action="/" class="form-inline search" method="get" role="search"> <div class="input-group"> <label for="search" class="sr-only">Search</label> <input type="search" id="search" class="form-control" placeholder="Search" name="s"> <span class="input-group-btn"> <button type="reset" class="btn btn-default "> <span class="glyphicon glyphicon-remove"> <span class="sr-only">Close</span> </span> </button> <button type="submit" class="btn search-button"> <i class="fa fa-fw fa-search" aria-hidden="true"> <span class="sr-only">Search</span> </i> </button> </span> </div> </form> </li> </ul> </div> </div> <nav class="navbar navbar-default yamm navbar-static-top"> <div class="container"> <div class="navbar-header"> <button type="button" class="navbar-toggle collapsed" data-toggle="collapse" data-target="#navbar-collapse" aria-expanded="false"> <span class="sr-only">Toggle navigation</span> <span class="icon-bar"></span> <span class="icon-bar"></span> <span class="icon-bar"></span> </button> <a class="navbar-brand" href="https://instituteforpr.org/"> <img src="https://instituteforpr.org/wp-content/themes/ipr/images/logo.png" alt="Institute for Public Relations" class="large-logo" width="263px" height="61px"> <img src="https://instituteforpr.org/wp-content/themes/ipr/images/logo-small.png" alt="Institute for Public Relations" class="small-logo" width="257px" height="60px"> </a> </div> <div class="collapse navbar-collapse" id="navbar-collapse"> <div class="menu-main-navigation-container"><ul id="menu-main-navigation" class="nav navbar-nav navbar-right"><li id="menu-item-16972" class="parent-menu-ins menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-16972"><a href="https://instituteforpr.org/about/">About</a> <ul class="sub-menu"> <li id="menu-item-17378" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-17378"><a href="https://instituteforpr.org/about/" title="About Institute for Public Relations">About IPR</a></li> <li id="menu-item-15439" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-15439"><a href="https://instituteforpr.org/about/trustees/">Trustees</a></li> <li id="menu-item-79260" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-79260"><a href="https://instituteforpr.org/newsroom/">News</a></li> <li id="menu-item-46518" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46518"><a href="https://instituteforpr.org/institute-for-public-relations-press-room/">Press Room</a></li> <li id="menu-item-59911" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-59911"><a href="https://instituteforpr.org/ipr-staff/">Staff</a></li> </ul> </li> <li id="menu-item-28179" class="parent-menu-ins menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-28179"><a href="https://instituteforpr.org/research-library/">Research</a> <ul class="sub-menu"> <li id="menu-item-79395" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-79395"><a href="https://instituteforpr.org/ipr-signature-studies/">IPR Signature Studies</a></li> <li id="menu-item-58558" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-58558"><a href="https://instituteforpr.org/research-library/">Research Library</a></li> <li id="menu-item-50065" class="parent-menu-ins-1 menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-50065"><a href="https://instituteforpr.org/ipr-centers-of-excellence/">Commissions/Centers of Excellence</a> <ul class="sub-menu"> <li id="menu-item-50295" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-50295"><a href="https://instituteforpr.org/behavioral-insights-research-center/about-birc/">Behavioral Insights Research Center</a></li> <li id="menu-item-57360" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-57360"><a href="https://instituteforpr.org/center-for-diversity-equity-and-inclusion/">Center for Diversity, Equity, and Inclusion</a></li> <li id="menu-item-29378" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-29378"><a href="https://instituteforpr.org/digital-media-research/digital-media-research-center/">Digital Media Research Center</a></li> <li id="menu-item-50294" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-50294"><a href="https://instituteforpr.org/ipr-measurement-commission/about/">Measurement Commission</a></li> <li id="menu-item-50299" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-50299"><a href="https://instituteforpr.org/organizational-communication-research/about/">Organizational Communication Research Center</a></li> </ul> </li> <li id="menu-item-85255" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-85255"><a href="https://instituteforpr.org/behavioral-insights-research-center/disinformation-resource-library/">IPR Disinformation Resource Library</a></li> <li id="menu-item-72560" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-72560"><a href="https://instituteforpr.org/cdei-mental-health-resource-center/">Mental Health Resource Library</a></li> <li id="menu-item-69537" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-69537"><a href="https://instituteforpr.org/ipr-esg-resource-page/">ESG & Purpose Resource Library</a></li> <li id="menu-item-29388" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-29388"><a href="https://instituteforpr.org/public-relations-journal/">PR Journal</a></li> <li id="menu-item-73306" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-73306"><a href="https://instituteforpr.org/pioneers-archive/">PR Pioneers Archive</a></li> <li id="menu-item-79918" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-79918"><a href="https://instituteforpr.org/research-letter/">Research Letter | Weekly E-Newsletter</a></li> </ul> </li> <li id="menu-item-93432" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-93432"><a href="https://instituteforpr.org/upcoming-events/">Events & Programs</a> <ul class="sub-menu"> <li id="menu-item-93014" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-93014"><a href="https://instituteforpr.org/upcoming-events/">Events</a> <ul class="sub-menu"> <li id="menu-item-91459" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-91459"><a href="https://web.cvent.com/event/4ea1330b-e5eb-4062-b554-69228ddfd669/summary">IPR Master Class: Strategic Communications</a></li> <li id="menu-item-87662" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-87662"><a href="https://web.cvent.com/event/575ef434-d2c5-4d29-b6fb-93102439fe0b/summary">2024 IPR Centers & Commissions Summit</a></li> <li id="menu-item-90507" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-90507"><a href="https://instituteforpr.org/2024-ipr-gala/">2024 IPR Distinguished Lecture & Awards Gala</a></li> <li id="menu-item-90908" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-90908"><a href="https://instituteforpr.org/ascend-with-elevate-2024/">2024 Ascend with ELEVATE Retreat</a></li> <li id="menu-item-93009" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-93009"><a href="https://web.cvent.com/event/40b17c50-da67-4778-be07-d2649c20073c/summary">2025 IPR Bridge Conference</a></li> <li id="menu-item-93008" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-93008"><a href="https://connect.instituteforpr.org/forms/2025-bridge-call">2025 IPR Bridge Call for Presentations</a></li> <li id="menu-item-51149" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-51149"><a href="https://instituteforpr.org/events/ipr-webinars/">Webinars</a></li> <li id="menu-item-87750" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-87750"><a href="https://instituteforpr.org/upcoming-events/">Past Event Archive</a></li> </ul> </li> <li id="menu-item-87740" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-87740"><a href="https://instituteforpr.org/ipr-programs/">Programs</a> <ul class="sub-menu"> <li id="menu-item-52097" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52097"><a href="https://instituteforpr.org/diversity-in-the-pr-classroom/">Diversity in the PR Classroom | Virtual Discussion Series</a></li> <li id="menu-item-51152" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-51152"><a href="https://instituteforpr.org/in-a-car-with-ipr/">In a Car with IPR | Video Series</a></li> </ul> </li> </ul> </li> <li id="menu-item-87741" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-87741"><a href="https://instituteforpr.org/become-a-member/">Membership</a> <ul class="sub-menu"> <li id="menu-item-87749" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-87749"><a href="https://instituteforpr.org/become-a-member/">Why Join IPR?</a></li> <li id="menu-item-66324" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-66324"><a href="https://instituteforpr.org/ipr-elevate/">IPR ELEVATE | Mid/Senior Level Professionals</a></li> <li id="menu-item-87742" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-87742"><a href="https://instituteforpr.org/ipr-next/">IPR NEXT | New Professionals</a></li> </ul> </li> <li id="menu-item-15453" class="parent-menu-ins menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-15453"><a href="https://instituteforpr.org/awards/" title="Public Relations Research Awards">Awards</a> <ul class="sub-menu"> <li id="menu-item-51161" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-51161"><a href="https://instituteforpr.org/ipr-lifetime-achievement-awards/">Lifetime Achievement Awards</a> <ul class="sub-menu"> <li id="menu-item-22754" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22754"><a href="https://instituteforpr.org/awards/ipr-lifetime-achievement/">IPR Lifetime Achievement Award</a></li> <li id="menu-item-22761" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22761"><a href="https://instituteforpr.org/awards/felton-medal/">The IPR Jack Felton Gold Medal</a></li> <li id="menu-item-22763" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22763"><a href="https://instituteforpr.org/awards/pathfinder/">IPR Pathfinder Award</a></li> </ul> </li> <li id="menu-item-51162" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-51162"><a href="https://instituteforpr.org/student-awards/">Student Awards</a> <ul class="sub-menu"> <li id="menu-item-22762" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22762"><a href="https://instituteforpr.org/awards/bartholomew/">Don Bartholomew Award for Excellence in Public Relations Research</a></li> <li id="menu-item-22759" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22759"><a href="https://instituteforpr.org/awards/cision-fellowship/">Cision Insights Fellowship</a></li> <li id="menu-item-92922" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-92922"><a href="https://instituteforpr.org/awards/ipr-page-case-study/">IPR + Page Case Study Competition</a></li> <li id="menu-item-29624" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-29624"><a href="https://instituteforpr.org/awards/masters-thesis/">Orangefiery Master’s Thesis of the Year Award</a></li> <li id="menu-item-67232" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-67232"><a href="https://instituteforpr.org/ragan-research-award/">Ragan Research Award</a></li> </ul> </li> <li id="menu-item-22829" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-22829"><a href="https://instituteforpr.org/awards/past-awards/">Past Awards</a> <ul class="sub-menu"> <li id="menu-item-22756" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22756"><a href="https://instituteforpr.org/awards/big-apple/">Big Apple Award For Best Use of Research, Measurement and Evaluation</a></li> <li id="menu-item-23059" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-23059"><a href="https://instituteforpr.org/awards/thoth-award-best-use-of-research-measurement-evaluation/">PRSA National Capital Excellence in Communication “IPR Research Award”</a></li> </ul> </li> </ul> </li> <li id="menu-item-79324" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-79324"><a href="https://instituteforpr.org/contribute/">Contribute</a> <ul class="sub-menu"> <li id="menu-item-17377" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-17377"><a href="https://instituteforpr.org/contribute/">Ways to Contribute</a></li> <li id="menu-item-51167" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51167"><a href="https://instituteforpr.org/friends-of-ipr-donate-today/">Become a Friend of IPR</a></li> </ul> </li> <li id="menu-item-79917" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-79917"><a href="https://instituteforpr.org/research-letter/">Subscribe to E-Newsletter!</a></li> </ul></div> </div> </div> </nav>  </header>  <div id="main"><div class='mailmunch-forms-before-post' style='display: none !important;'></div> <div data-elementor-type="wp-page" data-elementor-id="63131" class="elementor elementor-63131" data-elementor-post-type="page"> <section data-particle_enable="false" data-particle-mobile-disabled="false" class="elementor-section elementor-top-section elementor-element elementor-element-5848a8b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5848a8b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a92930" data-id="0a92930" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5164367 elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides" data-id="5164367" data-element_type="widget" data-settings="{"transition_speed":100,"navigation":"both","autoplay":"yes","pause_on_hover":"yes","pause_on_interaction":"yes","autoplay_speed":5000,"transition":"slide"}" data-widget_type="slides.default"> <div class="elementor-widget-container"> <div class="elementor-swiper"> <div class="elementor-slides-wrapper elementor-main-swiper swiper-container" dir="ltr" data-animation=""> <div class="swiper-wrapper elementor-slides"> <div class="elementor-repeater-item-a92f597 swiper-slide"><div class="swiper-slide-bg" role="img"></div><a class="swiper-slide-inner" href="https://web.cvent.com/event/4ea1330b-e5eb-4062-b554-69228ddfd669/summary"><div class="swiper-slide-contents"></div></a></div><div class="elementor-repeater-item-aa24d73 swiper-slide"><div class="swiper-slide-bg" role="img"></div><a class="swiper-slide-inner" href="https://instituteforpr.org/navigating-a-changing-media-landscape/"><div class="swiper-slide-contents"></div></a></div><div class="elementor-repeater-item-6dd9fbb swiper-slide"><div class="swiper-slide-bg" role="img"></div><a class="swiper-slide-inner" href="https://instituteforpr.org/in-a-car-with-ipr/"><div class="swiper-slide-contents"></div></a></div><div class="elementor-repeater-item-19f620e swiper-slide"><div class="swiper-slide-bg" role="img"></div><a class="swiper-slide-inner" href="https://web.cvent.com/event/575ef434-d2c5-4d29-b6fb-93102439fe0b/summary"><div class="swiper-slide-contents"></div></a></div><div class="elementor-repeater-item-4b51ed0 swiper-slide"><div class="swiper-slide-bg" role="img"></div><a class="swiper-slide-inner" href="https://instituteforpr.org/2024-ipr-gala/"><div class="swiper-slide-contents"></div></a></div><div class="elementor-repeater-item-1df3d4d swiper-slide"><div class="swiper-slide-bg" role="img"></div><a class="swiper-slide-inner" href="https://instituteforpr.org/how-communicators-can-help-manage-election-disinformation-in-the-workplace/"><div class="swiper-slide-contents"></div></a></div><div class="elementor-repeater-item-46f4670 swiper-slide"><div class="swiper-slide-bg" role="img"></div><a class="swiper-slide-inner" href="https://instituteforpr.org/ipr-next/"><div class="swiper-slide-contents"></div></a></div> </div> <div class="swiper-pagination"></div> <div class="elementor-swiper-button elementor-swiper-button-prev" role="button" tabindex="0"> <i aria-hidden="true" class="eicon-chevron-left"></i> <span class="elementor-screen-only">Previous slide</span> </div> <div class="elementor-swiper-button elementor-swiper-button-next" role="button" tabindex="0"> <i aria-hidden="true" class="eicon-chevron-right"></i> <span class="elementor-screen-only">Next slide</span> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section data-particle_enable="false" data-particle-mobile-disabled="false" class="elementor-section elementor-top-section elementor-element elementor-element-4966603d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4966603d" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35180c99" data-id="35180c99" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4ba63b11 elementor-widget elementor-widget-heading" data-id="4ba63b11" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">LATEST RESEARCH</h3> </div> </div> <div class="elementor-element elementor-element-400dcc7e latest-head elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts" data-id="400dcc7e" data-element_type="widget" data-settings="{"classic_columns":"3","classic_columns_tablet":"2","classic_columns_mobile":"1","classic_row_gap":{"unit":"px","size":35,"sizes":[]},"classic_row_gap_tablet":{"unit":"px","size":"","sizes":[]},"classic_row_gap_mobile":{"unit":"px","size":"","sizes":[]}}" data-widget_type="posts.classic"> <div class="elementor-widget-container"> <div class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid"> <article class="elementor-post elementor-grid-item post-95406 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-research category-measurement-commission-crisis category-measurement-commission-measurement-month category-measurement-and-evaluation tag-crisis-management tag-crisis-measurement tag-issue-management tag-issue-measurement tag-katie-paine tag-measurement-center center-ipr-measurement-center"> <a class="elementor-post__thumbnail__link" href="https://instituteforpr.org/issue-measurement-as-a-first-step-to-issue-management/" tabindex="-1" > <div class="elementor-post__thumbnail"><img fetchpriority="high" decoding="async" width="300" height="214" src="//instituteforpr.org/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-24-1-300x214.png" class="lazy lazy-hidden attachment-medium size-medium wp-image-95411" alt="" srcset="" data-srcset="https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-24-1-300x214.png 300w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-24-1-1000x713.png 1000w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-24-1-250x178.png 250w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-24-1-768x548.png 768w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-24-1.png 1024w" sizes="(max-width: 300px) 100vw, 300px" /><noscript><img fetchpriority="high" decoding="async" width="300" height="214" src="https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-24-1-300x214.png" class="attachment-medium size-medium wp-image-95411" alt="" srcset="https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-24-1-300x214.png 300w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-24-1-1000x713.png 1000w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-24-1-250x178.png 250w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-24-1-768x548.png 768w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-24-1.png 1024w" sizes="(max-width: 300px) 100vw, 300px" /></noscript></div> </a> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://instituteforpr.org/issue-measurement-as-a-first-step-to-issue-management/" > Issue Measurement as a First Step to Issue Management </a> </h3> <div class="elementor-post__meta-data"> <span class="elementor-post-date"> November 21, 2024 </span> </div> </div> </article> <article class="elementor-post elementor-grid-item post-95252 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-research category-latest-research-measurement-commission category-measurement-commission-evaluation category-measurement-commission-measurement-month category-measurement-and-evaluation tag-communications-literacy tag-teaching-evaluation tag-teaching-measurement tag-thomas-stoeckle center-ipr-measurement-center"> <a class="elementor-post__thumbnail__link" href="https://instituteforpr.org/communication-literacy-teaching-measurement-and-evaluation-in-interesting-times/" tabindex="-1" > <div class="elementor-post__thumbnail"><img decoding="async" width="300" height="214" src="//instituteforpr.org/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-17-1-300x214.png" class="lazy lazy-hidden attachment-medium size-medium wp-image-95254" alt="" srcset="" data-srcset="https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-17-1-300x214.png 300w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-17-1-1000x713.png 1000w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-17-1-250x178.png 250w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-17-1-768x548.png 768w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-17-1.png 1024w" sizes="(max-width: 300px) 100vw, 300px" /><noscript><img decoding="async" width="300" height="214" src="https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-17-1-300x214.png" class="attachment-medium size-medium wp-image-95254" alt="" srcset="https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-17-1-300x214.png 300w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-17-1-1000x713.png 1000w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-17-1-250x178.png 250w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-17-1-768x548.png 768w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-17-1.png 1024w" sizes="(max-width: 300px) 100vw, 300px" /></noscript></div> </a> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://instituteforpr.org/communication-literacy-teaching-measurement-and-evaluation-in-interesting-times/" > Communication Literacy: Teaching Measurement and Evaluation in Interesting Times </a> </h3> <div class="elementor-post__meta-data"> <span class="elementor-post-date"> November 21, 2024 </span> </div> </div> </article> <article class="elementor-post elementor-grid-item post-95417 post type-post status-publish format-standard has-post-thumbnail hentry category-research category-bipoc-indigenous-native category-diversity-and-public-relations category-indigenous-native-pioneers tag-institute-for-public-relations tag-janet-mccloud tag-native-american-heritage-month center-center-dei"> <a class="elementor-post__thumbnail__link" href="https://instituteforpr.org/pioneer-janet-mccloud-1934-2003/" tabindex="-1" > <div class="elementor-post__thumbnail"><img decoding="async" width="300" height="283" src="//instituteforpr.org/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-23-1-300x283.png" class="lazy lazy-hidden attachment-medium size-medium wp-image-95418" alt="" srcset="" data-srcset="https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-23-1-300x283.png 300w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-23-1-250x236.png 250w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-23-1-768x725.png 768w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-23-1.png 773w" sizes="(max-width: 300px) 100vw, 300px" /><noscript><img decoding="async" width="300" height="283" src="https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-23-1-300x283.png" class="attachment-medium size-medium wp-image-95418" alt="" srcset="https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-23-1-300x283.png 300w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-23-1-250x236.png 250w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-23-1-768x725.png 768w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-23-1.png 773w" sizes="(max-width: 300px) 100vw, 300px" /></noscript></div> </a> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://instituteforpr.org/pioneer-janet-mccloud-1934-2003/" > Pioneer Janet McCloud (1934-2003) </a> </h3> <div class="elementor-post__meta-data"> <span class="elementor-post-date"> November 21, 2024 </span> </div> </div> </article> </div> </div> </div> <div class="elementor-element elementor-element-84734ce elementor-align-center default-btn-wrap elementor-widget elementor-widget-button" data-id="84734ce" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-md" href="https://instituteforpr.org/research-library/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Read More</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> <section data-particle_enable="false" data-particle-mobile-disabled="false" class="elementor-section elementor-top-section elementor-element elementor-element-58f784d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="58f784d7" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1cc8840f" data-id="1cc8840f" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> </div> </section> <section data-particle_enable="false" data-particle-mobile-disabled="false" class="elementor-section elementor-top-section elementor-element elementor-element-4bc8fe97 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4bc8fe97" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-122b4f5d" data-id="122b4f5d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1e43627b elementor-widget elementor-widget-heading" data-id="1e43627b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">UPCOMING EVENTS</h3> </div> </div> <div class="elementor-element elementor-element-6fc359cb custom-events elementor-widget elementor-widget-shortcode" data-id="6fc359cb" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div class="events_list_withthumbnail"><div class="col-sm-4"><a href="https://instituteforpr.org/event/2024-summit/" class="event-card" style="background-image:url(https://instituteforpr.org/wp-content/uploads/shutterstock_1093885823-250x98.jpg)"><div class="event-details"><ul class="list-inline"><li> December 3, 2024</li><li>New York City</li></ul><h2>2024 IPR Commissions and Centers Summit</h2></div></a></div><div class="col-sm-4"><a href="https://instituteforpr.org/event/free-webinar-best-practices-in-research-analysis-and-insights/" class="event-card" style="background-image:url(https://instituteforpr.org/wp-content/uploads/bridge-feat-image-250x141.png)"><div class="event-details"><ul class="list-inline"><li> April 9, 2025 - April 10, 2025</li><li>Washington, D.C.</li></ul><h2>2025 IPR Bridge Conference</h2></div></a></div><div class="event_page_link_thumbnail elementor-widget-button"><a class="elementor-button-link elementor-button elementor-size-md" href="/events">SEE ALL EVENTS</a></div></div></div> </div> </div> </div> </div> </div> </section> <section data-particle_enable="false" data-particle-mobile-disabled="false" class="elementor-section elementor-top-section elementor-element elementor-element-7837b890 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7837b890" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60dbd86b" data-id="60dbd86b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1a497fd9 elementor-widget elementor-widget-heading" data-id="1a497fd9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">IPR SIGNATURE STUDIES </h3> </div> </div> <div class="elementor-element elementor-element-f42edaf elementor-widget elementor-widget-eael-post-carousel" data-id="f42edaf" data-element_type="widget" data-settings="{"items":{"unit":"px","size":3,"sizes":[]},"items_tablet":{"unit":"px","size":2,"sizes":[]},"items_mobile":{"unit":"px","size":1,"sizes":[]}}" data-widget_type="eael-post-carousel.default"> <div class="elementor-widget-container"> <div class="swiper-container-wrap eael-logo-carousel-wrap eael-post-grid-container eael-post-carousel-wrap eael-post-carousel-style-one swiper-container-wrap-dots-outside" id="eael-post-grid-f42edaf"> <div class="swiper-container swiper-8-lower eael-post-carousel eael-post-grid swiper-container-f42edaf eael-post-appender-f42edaf" data-pagination=".swiper-pagination-f42edaf" data-arrow-next=".swiper-button-next-f42edaf" data-arrow-prev=".swiper-button-prev-f42edaf" data-items-mobile="1" data-items-tablet="2" data-items="3" data-margin="10" data-effect="slide" data-speed="400" data-autoplay="2000" data-loop="1" data-arrows="1" data-dots="1"> <div class="swiper-wrapper"> <div class="swiper-slide"><article class="eael-grid-post eael-post-grid-column"> <div class="eael-grid-post-holder"> <div class="eael-grid-post-holder-inner"><div class="eael-entry-media eael-entry-medianone"><div class="eael-entry-overlay fade-in"><a href="https://instituteforpr.org/navigating-a-changing-media-landscape/"></a></div><div class="eael-entry-thumbnail "> <img class="lazy lazy-hidden" decoding="async" src="//instituteforpr.org/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://instituteforpr.org/wp-content/uploads/Peppercomm-Report-Cover-300x388.png" alt=""><noscript><img decoding="async" src="https://instituteforpr.org/wp-content/uploads/Peppercomm-Report-Cover-300x388.png" alt=""></noscript> <a href="https://instituteforpr.org/navigating-a-changing-media-landscape/"></a> </div></div></div></div></article></div><div class="swiper-slide"><article class="eael-grid-post eael-post-grid-column"> <div class="eael-grid-post-holder"> <div class="eael-grid-post-holder-inner"><div class="eael-entry-media eael-entry-medianone"><div class="eael-entry-overlay fade-in"><a href="https://instituteforpr.org/how-communicators-can-help-manage-election-disinformation-in-the-workplace/"></a></div><div class="eael-entry-thumbnail "> <img class="lazy lazy-hidden" decoding="async" src="//instituteforpr.org/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://instituteforpr.org/wp-content/uploads/election-disinfo-feat-img.png" alt=""><noscript><img decoding="async" src="https://instituteforpr.org/wp-content/uploads/election-disinfo-feat-img.png" alt=""></noscript> <a href="https://instituteforpr.org/how-communicators-can-help-manage-election-disinformation-in-the-workplace/"></a> </div></div></div></div></article></div><div class="swiper-slide"><article class="eael-grid-post eael-post-grid-column"> <div class="eael-grid-post-holder"> <div class="eael-grid-post-holder-inner"><div class="eael-entry-media eael-entry-medianone"><div class="eael-entry-overlay fade-in"><a href="https://instituteforpr.org/maha-ipr-actions-louder-words/"></a></div><div class="eael-entry-thumbnail "> <img class="lazy lazy-hidden" decoding="async" src="//instituteforpr.org/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://instituteforpr.org/wp-content/uploads/maha-2024-feat-img.png" alt=""><noscript><img decoding="async" src="https://instituteforpr.org/wp-content/uploads/maha-2024-feat-img.png" alt=""></noscript> <a href="https://instituteforpr.org/maha-ipr-actions-louder-words/"></a> </div></div></div></div></article></div><div class="swiper-slide"><article class="eael-grid-post eael-post-grid-column"> <div class="eael-grid-post-holder"> <div class="eael-grid-post-holder-inner"><div class="eael-entry-media eael-entry-medianone"><div class="eael-entry-overlay fade-in"><a href="https://instituteforpr.org/ipr-cco-cdo/" rel="nofollow"></a></div><div class="eael-entry-thumbnail "> <img class="lazy lazy-hidden" decoding="async" src="//instituteforpr.org/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://instituteforpr.org/wp-content/uploads/Sig-Study-Report-Cover-2.png.webp" alt=""><noscript><img decoding="async" src="https://instituteforpr.org/wp-content/uploads/Sig-Study-Report-Cover-2.png.webp" alt=""></noscript> <a href="https://instituteforpr.org/ipr-cco-cdo/" rel="nofollow"></a> </div></div></div></div></article></div> </div> </div> <div class="clearfix"></div>  <div class="swiper-pagination swiper-pagination-f42edaf"></div>  <div class="swiper-button-next swiper-button-next-f42edaf"> <i class="fa fa-angle-right"></i> </div> <div class="swiper-button-prev swiper-button-prev-f42edaf"> <i class="fa fa-angle-left"></i> </div> </div> </div> </div> <div class="elementor-element elementor-element-d7f62a6 elementor-align-center default-btn-wrap elementor-widget elementor-widget-button" data-id="d7f62a6" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-md" href="https://instituteforpr.org/category/research/ipr-signature-studies/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">MORE SIGNATURE STUDIES</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> <section data-particle_enable="false" data-particle-mobile-disabled="false" class="elementor-section elementor-top-section elementor-element elementor-element-c41e390 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c41e390" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-118825e" data-id="118825e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2107011 elementor-widget elementor-widget-heading" data-id="2107011" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Commissions And Centers of Excellence</h3> </div> </div> </div> </div> </div> </section> <section data-particle_enable="false" data-particle-mobile-disabled="false" class="elementor-section elementor-top-section elementor-element elementor-element-c03c1fa elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c03c1fa" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-4094c9c" data-id="4094c9c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-df0cd4e elementor-widget elementor-widget-image" data-id="df0cd4e" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <a href="https://instituteforpr.org/behavioral-insights-research-center/about-birc/"> <img loading="lazy" decoding="async" width="604" height="604" src="//instituteforpr.org/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://instituteforpr.org/wp-content/uploads/birc-new-button.png" class="lazy lazy-hidden attachment-large size-large wp-image-75949" alt="" srcset="" data-srcset="https://instituteforpr.org/wp-content/uploads//birc-new-button.png 900w, https://instituteforpr.org/wp-content/uploads//birc-new-button-300x300.png 300w, https://instituteforpr.org/wp-content/uploads//birc-new-button-250x250.png 250w, https://instituteforpr.org/wp-content/uploads//birc-new-button-768x768.png 768w, https://instituteforpr.org/wp-content/uploads//birc-new-button-700x700.png 700w" sizes="(max-width: 604px) 100vw, 604px" /><noscript><img loading="lazy" decoding="async" width="604" height="604" src="https://instituteforpr.org/wp-content/uploads/birc-new-button.png" class="attachment-large size-large wp-image-75949" alt="" srcset="https://instituteforpr.org/wp-content/uploads//birc-new-button.png 900w, https://instituteforpr.org/wp-content/uploads//birc-new-button-300x300.png 300w, https://instituteforpr.org/wp-content/uploads//birc-new-button-250x250.png 250w, https://instituteforpr.org/wp-content/uploads//birc-new-button-768x768.png 768w, https://instituteforpr.org/wp-content/uploads//birc-new-button-700x700.png 700w" sizes="(max-width: 604px) 100vw, 604px" /></noscript> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-68e252c" data-id="68e252c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f900430 elementor-widget elementor-widget-image" data-id="f900430" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <a href="https://instituteforpr.org/organizational-communication-research/about/"> <img loading="lazy" decoding="async" width="604" height="604" src="//instituteforpr.org/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://instituteforpr.org/wp-content/uploads/ocrc-new-button.png" class="lazy lazy-hidden attachment-large size-large wp-image-75948" alt="" srcset="" data-srcset="https://instituteforpr.org/wp-content/uploads//ocrc-new-button.png 900w, https://instituteforpr.org/wp-content/uploads//ocrc-new-button-300x300.png 300w, https://instituteforpr.org/wp-content/uploads//ocrc-new-button-250x250.png 250w, https://instituteforpr.org/wp-content/uploads//ocrc-new-button-768x768.png 768w, https://instituteforpr.org/wp-content/uploads//ocrc-new-button-700x700.png 700w" sizes="(max-width: 604px) 100vw, 604px" /><noscript><img loading="lazy" decoding="async" width="604" height="604" src="https://instituteforpr.org/wp-content/uploads/ocrc-new-button.png" class="attachment-large size-large wp-image-75948" alt="" srcset="https://instituteforpr.org/wp-content/uploads//ocrc-new-button.png 900w, https://instituteforpr.org/wp-content/uploads//ocrc-new-button-300x300.png 300w, https://instituteforpr.org/wp-content/uploads//ocrc-new-button-250x250.png 250w, https://instituteforpr.org/wp-content/uploads//ocrc-new-button-768x768.png 768w, https://instituteforpr.org/wp-content/uploads//ocrc-new-button-700x700.png 700w" sizes="(max-width: 604px) 100vw, 604px" /></noscript> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-8dea90e" data-id="8dea90e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4a77716 elementor-widget elementor-widget-image" data-id="4a77716" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <a href="https://instituteforpr.org/digital-media-research/digital-media-research-center/"> <img loading="lazy" decoding="async" width="604" height="604" src="//instituteforpr.org/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://instituteforpr.org/wp-content/uploads/dmrc-new-button.png" class="lazy lazy-hidden attachment-large size-large wp-image-75947" alt="" srcset="" data-srcset="https://instituteforpr.org/wp-content/uploads//dmrc-new-button.png 900w, https://instituteforpr.org/wp-content/uploads//dmrc-new-button-300x300.png 300w, https://instituteforpr.org/wp-content/uploads//dmrc-new-button-250x250.png 250w, https://instituteforpr.org/wp-content/uploads//dmrc-new-button-768x768.png 768w, https://instituteforpr.org/wp-content/uploads//dmrc-new-button-700x700.png 700w" sizes="(max-width: 604px) 100vw, 604px" /><noscript><img loading="lazy" decoding="async" width="604" height="604" src="https://instituteforpr.org/wp-content/uploads/dmrc-new-button.png" class="attachment-large size-large wp-image-75947" alt="" srcset="https://instituteforpr.org/wp-content/uploads//dmrc-new-button.png 900w, https://instituteforpr.org/wp-content/uploads//dmrc-new-button-300x300.png 300w, https://instituteforpr.org/wp-content/uploads//dmrc-new-button-250x250.png 250w, https://instituteforpr.org/wp-content/uploads//dmrc-new-button-768x768.png 768w, https://instituteforpr.org/wp-content/uploads//dmrc-new-button-700x700.png 700w" sizes="(max-width: 604px) 100vw, 604px" /></noscript> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-d179746" data-id="d179746" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f1eb225 elementor-widget elementor-widget-image" data-id="f1eb225" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <a href="https://instituteforpr.org/ipr-measurement-commission/about/"> <img loading="lazy" decoding="async" width="604" height="604" src="//instituteforpr.org/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://instituteforpr.org/wp-content/uploads/iprmc-new-button.png" class="lazy lazy-hidden attachment-large size-large wp-image-75946" alt="" srcset="" data-srcset="https://instituteforpr.org/wp-content/uploads//iprmc-new-button.png 900w, https://instituteforpr.org/wp-content/uploads//iprmc-new-button-300x300.png 300w, https://instituteforpr.org/wp-content/uploads//iprmc-new-button-250x250.png 250w, https://instituteforpr.org/wp-content/uploads//iprmc-new-button-768x768.png 768w, https://instituteforpr.org/wp-content/uploads//iprmc-new-button-700x700.png 700w" sizes="(max-width: 604px) 100vw, 604px" /><noscript><img loading="lazy" decoding="async" width="604" height="604" src="https://instituteforpr.org/wp-content/uploads/iprmc-new-button.png" class="attachment-large size-large wp-image-75946" alt="" srcset="https://instituteforpr.org/wp-content/uploads//iprmc-new-button.png 900w, https://instituteforpr.org/wp-content/uploads//iprmc-new-button-300x300.png 300w, https://instituteforpr.org/wp-content/uploads//iprmc-new-button-250x250.png 250w, https://instituteforpr.org/wp-content/uploads//iprmc-new-button-768x768.png 768w, https://instituteforpr.org/wp-content/uploads//iprmc-new-button-700x700.png 700w" sizes="(max-width: 604px) 100vw, 604px" /></noscript> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-f2d3905" data-id="f2d3905" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eeedc74 elementor-widget elementor-widget-image" data-id="eeedc74" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <a href="https://instituteforpr.org/center-for-diversity-equity-and-inclusion/"> <img loading="lazy" decoding="async" width="604" height="604" src="//instituteforpr.org/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://instituteforpr.org/wp-content/uploads/cdei-new-button.png" class="lazy lazy-hidden attachment-large size-large wp-image-75945" alt="" srcset="" data-srcset="https://instituteforpr.org/wp-content/uploads//cdei-new-button.png 900w, https://instituteforpr.org/wp-content/uploads//cdei-new-button-300x300.png 300w, https://instituteforpr.org/wp-content/uploads//cdei-new-button-250x250.png 250w, https://instituteforpr.org/wp-content/uploads//cdei-new-button-768x768.png 768w, https://instituteforpr.org/wp-content/uploads//cdei-new-button-700x700.png 700w" sizes="(max-width: 604px) 100vw, 604px" /><noscript><img loading="lazy" decoding="async" width="604" height="604" src="https://instituteforpr.org/wp-content/uploads/cdei-new-button.png" class="attachment-large size-large wp-image-75945" alt="" srcset="https://instituteforpr.org/wp-content/uploads//cdei-new-button.png 900w, https://instituteforpr.org/wp-content/uploads//cdei-new-button-300x300.png 300w, https://instituteforpr.org/wp-content/uploads//cdei-new-button-250x250.png 250w, https://instituteforpr.org/wp-content/uploads//cdei-new-button-768x768.png 768w, https://instituteforpr.org/wp-content/uploads//cdei-new-button-700x700.png 700w" sizes="(max-width: 604px) 100vw, 604px" /></noscript> </a> </div> </div> </div> </div> </div> </section> <section data-particle_enable="false" data-particle-mobile-disabled="false" class="elementor-section elementor-top-section elementor-element elementor-element-e140e72 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e140e72" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ac655b" data-id="7ac655b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9f5c9e3 elementor-widget elementor-widget-spacer" data-id="9f5c9e3" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section data-particle_enable="false" data-particle-mobile-disabled="false" class="elementor-section elementor-top-section elementor-element elementor-element-6d0d8685 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6d0d8685" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60e3ee40" data-id="60e3ee40" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-de70746 elementor-widget elementor-widget-heading" data-id="de70746" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Programs</h3> </div> </div> <div class="elementor-element elementor-element-23733006 elementor-widget elementor-widget-text-editor" data-id="23733006" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="program-wrap-in"><ul class="list-unstyled program-ul"><li><div class="icon-program"><img loading="lazy" decoding="async" class="lazy lazy-hidden alignnone size-full wp-image-64521" src="//instituteforpr.org/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://instituteforpr.org/wp-content/uploads/newicon1.png" alt="" width="250" height="250" /><noscript><img loading="lazy" decoding="async" class="alignnone size-full wp-image-64521" src="https://instituteforpr.org/wp-content/uploads/newicon1.png" alt="" width="250" height="250" /></noscript></div><div class="program-info"><h4>ipr Master Class</h4><h6>An interactive, certifcate series for PR and communication professionals to learn and discuss critical research-based topics in strategic communication.</h6><p><a class="learn-btn " href="https://instituteforpr.org/ipr-master-class-series/">Learn More</a></p></div></li><li><div class="icon-program"><img loading="lazy" decoding="async" class="lazy lazy-hidden alignnone size-full wp-image-64520" src="//instituteforpr.org/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://instituteforpr.org/wp-content/uploads/newicon2.png" alt="" width="250" height="250" /><noscript><img loading="lazy" decoding="async" class="alignnone size-full wp-image-64520" src="https://instituteforpr.org/wp-content/uploads/newicon2.png" alt="" width="250" height="250" /></noscript></div><div class="program-info"><h4>In A Car with IPR</h4><h6>In A Car with IPR is a video series by the Institute for Public Relations, where we get to know some of the leaders in the communications and public relations industry.</h6><p><a class="learn-btn " href="https://instituteforpr.org/in-a-car-with-ipr/">Watch Now</a></p></div></li><li><div class="icon-program"><img loading="lazy" decoding="async" class="lazy lazy-hidden alignnone size-full wp-image-64519" src="//instituteforpr.org/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://instituteforpr.org/wp-content/uploads/newicon3.png" alt="" width="250" height="250" /><noscript><img loading="lazy" decoding="async" class="alignnone size-full wp-image-64519" src="https://instituteforpr.org/wp-content/uploads/newicon3.png" alt="" width="250" height="250" /></noscript></div><div class="program-info"><h4>Webinars</h4><h6>A series of free webinars each month featuring new and timely research that impacts the PR profession. Available for playback below.</h6><p><a class="learn-btn " href="https://instituteforpr.org/events/ipr-webinars/">Watch Now</a></p><div class='mailmunch-forms-in-post-middle' style='display: none !important;'></div></div></li><li><div class="icon-program"><img loading="lazy" decoding="async" class="lazy lazy-hidden alignnone size-full wp-image-64518" src="//instituteforpr.org/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://instituteforpr.org/wp-content/uploads/newicon4.png" alt="" width="250" height="250" /><noscript><img loading="lazy" decoding="async" class="alignnone size-full wp-image-64518" src="https://instituteforpr.org/wp-content/uploads/newicon4.png" alt="" width="250" height="250" /></noscript></div><div class="program-info"><h4>IPR Research Letter</h4><h6>The IPR Research Letter is a weekly newsletter that provides you with the latest research in the feld to put<br />to immediate use.</h6><p><a class="learn-btn " href="https://instituteforpr.org/research-letter/">Sign Up</a></p></div></li></ul></div> </div> </div> </div> </div> </div> </section> <section data-particle_enable="false" data-particle-mobile-disabled="false" class="elementor-section elementor-top-section elementor-element elementor-element-3160d506 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3160d506" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-27bade82 about-video" data-id="27bade82" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3de9f26c videoWrapper16x9 elementor-widget elementor-widget-video" data-id="3de9f26c" data-element_type="widget" data-settings="{"youtube_url":"https:\/\/youtu.be\/1vd26VjAz1o","lazy_load":"yes","video_type":"youtube","controls":"yes"}" data-widget_type="video.default"> <div class="elementor-widget-container"> <div class="elementor-wrapper elementor-open-inline"> <div class="elementor-video"></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-61762f12 about-info-wrap" data-id="61762f12" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7607369b about-head elementor-widget elementor-widget-heading" data-id="7607369b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">ABOUT IPR</h3> </div> </div> <div class="elementor-element elementor-element-7f608e6e about-info elementor-widget elementor-widget-text-editor" data-id="7f608e6e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Founded in 1956, the Institute for<br />Public Relations is a 501(c)(3) nonprofit foundation dedicated to fostering greater use of research and research-based knowledge in public relations and corporate communication practice.</p> </div> </div> </div> </div> </div> </section> </div> </p><div class='mailmunch-forms-after-post' style='display: none !important;'></div></div>   <footer class="footer"> <div class="container"> <div class="row"> <div class="col-sm-6 col-sm-push-3 margin-top-30"> <h4 class="visible-xs-block">Important Links</h4> <div class="row"> </div> </div> <div class="col-sm-3 col-sm-push-3 margin-top-30 newsletter"> <aside id="block-18" class="widget widget_block"><a href="https://instituteforpr.org/digital-media-research/digital-media-research-center" class="list-group-item">About</a><a href="https://instituteforpr.org/digital-media-research" class="list-group-item">Research</a> <a href="https://instituteforpr.org/category/latest-research-digital-media-research-center/dmrc-signature-studies/" class="list-group-item">Signature Studies</a> <a href="https://instituteforpr.org/digital-media-research/digital-media-research-center-editorial-board" class="list-group-item">Team</a> <a href="https://instituteforpr.org/events/ipr-webinars/" class="list-group-item">Webinars</a></aside> </div> <div class="col-sm-3 col-sm-pull-9 margin-top-30"> <div class="center-xs"><img src="https://instituteforpr.org/wp-content/themes/ipr/images/logo-small.png" alt="Site Logo" width="257px" height="60px"> <p class="margin-top-30">© Institute for Public Relations</p> </div> </div> </div> </div> </footer> </div>  </div><div style="display:none;"><p>Dapatkan pengalaman bermain slot online terbaik hanya di <a href="https://loloschickenandwaffles.com/">slot tergacor terpercaya</a>, dimana Anda bisa menemukan berbagai poin penting untuk meraih kemenangan besar!</p> <a href="https://rajakarcis.com/situs-slot-gacor/">https://rajakarcis.com/situs-slot-gacor/</a>|| <a href="https://rajakarcis.com/slot-gacor/">https://rajakarcis.com/slot-gacor/</a>|| <a href="https://rajakarcis.com/slot-online/">https://rajakarcis.com/slot-online/</a>|| <a href="https://rajakarcis.com/slot/">https://rajakarcis.com/slot/</a>|| <a href="https://rajakarcis.com/slot-thailand/">https://rajakarcis.com/slot-thailand/</a>|| <a href="https://rajakarcis.com/slot88/">https://rajakarcis.com/slot88/</a>|| <a href="http://simastani.kuduskab.go.id/slot88/">https://rajakarcis.com/slot88/</a>|| <a href="http://simastani.kuduskab.go.id/slot-gacor/">http://simastani.kuduskab.go.id/slot-gacor/</a>|| <a href="http://simastani.kuduskab.go.id/slot-online/">http://simastani.kuduskab.go.id/slot-online/</a>|| <a href="http://simastani.kuduskab.go.id/slot/">http://simastani.kuduskab.go.id/slot/</a>|| <a href="http://simastani.kuduskab.go.id/slot-thailand/">http://simastani.kuduskab.go.id/slot-thailand/</a>|| <a href="http://simastani.kuduskab.go.id/situs-slot-gacor/">http://simastani.kuduskab.go.id/situs-slot-gacor/</a></div> <script type='text/javascript'> const lazyloadRunObserver = () => { const lazyloadBackgrounds = document.querySelectorAll( `.e-con.e-parent:not(.e-lazyloaded)` ); const lazyloadBackgroundObserver = new IntersectionObserver( ( entries ) => { entries.forEach( ( entry ) => { if ( entry.isIntersecting ) { let lazyloadBackground = entry.target; if( lazyloadBackground ) { lazyloadBackground.classList.add( 'e-lazyloaded' ); } lazyloadBackgroundObserver.unobserve( entry.target ); } }); }, { rootMargin: '200px 0px 200px 0px' } ); lazyloadBackgrounds.forEach( ( lazyloadBackground ) => { lazyloadBackgroundObserver.observe( lazyloadBackground ); } ); }; const events = [ 'DOMContentLoaded', 'elementor/lazyload/observe', ]; events.forEach( ( event ) => { document.addEventListener( event, lazyloadRunObserver ); } ); </script> <script type="text/javascript" src="https://instituteforpr.org/wp-content/plugins/post-carousel-slider-for-elementor/assets/vendors/slick/slick.min.js" id="wb-slick-library-js"></script> <script data-minify="1" type="text/javascript" src="https://instituteforpr.org/wp-content/cache/min/1/wp-content/plugins/post-carousel-slider-for-elementor/assets/js/main.js?ver=1732296125" id="wb-ps-main-js"></script> <script type="text/javascript" id="rocket-browser-checker-js-after"> /* <![CDATA[ */ "use strict";var _createClass=function(){function defineProperties(target,props){for(var i=0;i<props.length;i++){var descriptor=props[i];descriptor.enumerable=descriptor.enumerable||!1,descriptor.configurable=!0,"value"in descriptor&&(descriptor.writable=!0),Object.defineProperty(target,descriptor.key,descriptor)}}return function(Constructor,protoProps,staticProps){return protoProps&&defineProperties(Constructor.prototype,protoProps),staticProps&&defineProperties(Constructor,staticProps),Constructor}}();function _classCallCheck(instance,Constructor){if(!(instance instanceof Constructor))throw new TypeError("Cannot call a class as a function")}var RocketBrowserCompatibilityChecker=function(){function RocketBrowserCompatibilityChecker(options){_classCallCheck(this,RocketBrowserCompatibilityChecker),this.passiveSupported=!1,this._checkPassiveOption(this),this.options=!!this.passiveSupported&&options}return _createClass(RocketBrowserCompatibilityChecker,[{key:"_checkPassiveOption",value:function(self){try{var options={get passive(){return!(self.passiveSupported=!0)}};window.addEventListener("test",null,options),window.removeEventListener("test",null,options)}catch(err){self.passiveSupported=!1}}},{key:"initRequestIdleCallback",value:function(){!1 in window&&(window.requestIdleCallback=function(cb){var start=Date.now();return setTimeout(function(){cb({didTimeout:!1,timeRemaining:function(){return Math.max(0,50-(Date.now()-start))}})},1)}),!1 in window&&(window.cancelIdleCallback=function(id){return clearTimeout(id)})}},{key:"isDataSaverModeOn",value:function(){return"connection"in navigator&&!0===navigator.connection.saveData}},{key:"supportsLinkPrefetch",value:function(){var elem=document.createElement("link");return elem.relList&&elem.relList.supports&&elem.relList.supports("prefetch")&&window.IntersectionObserver&&"isIntersecting"in IntersectionObserverEntry.prototype}},{key:"isSlowConnection",value:function(){return"connection"in navigator&&"effectiveType"in navigator.connection&&("2g"===navigator.connection.effectiveType||"slow-2g"===navigator.connection.effectiveType)}}]),RocketBrowserCompatibilityChecker}(); /* ]]> */ </script> <script type="text/javascript" id="rocket-preload-links-js-extra"> /* <![CDATA[ */ var RocketPreloadLinksConfig = {"excludeUris":"\/ipr-cco-cdo\/|\/(?:.+\/)?feed(?:\/(?:.+\/?)?)?$|\/(?:.+\/)?embed\/|\/(index.php\/)?(.*)wp-json(\/.*|$)|\/refer\/|\/go\/|\/recommend\/|\/recommends\/","usesTrailingSlash":"1","imageExt":"jpg|jpeg|gif|png|tiff|bmp|webp|avif|pdf|doc|docx|xls|xlsx|php","fileExt":"jpg|jpeg|gif|png|tiff|bmp|webp|avif|pdf|doc|docx|xls|xlsx|php|html|htm","siteUrl":"https:\/\/instituteforpr.org","onHoverDelay":"100","rateThrottle":"3"}; /* ]]> */ </script> <script type="text/javascript" id="rocket-preload-links-js-after"> /* <![CDATA[ */ (function() { "use strict";var r="function"==typeof Symbol&&"symbol"==typeof Symbol.iterator?function(e){return typeof e}:function(e){return e&&"function"==typeof Symbol&&e.constructor===Symbol&&e!==Symbol.prototype?"symbol":typeof e},e=function(){function i(e,t){for(var n=0;n<t.length;n++){var i=t[n];i.enumerable=i.enumerable||!1,i.configurable=!0,"value"in i&&(i.writable=!0),Object.defineProperty(e,i.key,i)}}return function(e,t,n){return t&&i(e.prototype,t),n&&i(e,n),e}}();function i(e,t){if(!(e instanceof t))throw new TypeError("Cannot call a class as a function")}var t=function(){function n(e,t){i(this,n),this.browser=e,this.config=t,this.options=this.browser.options,this.prefetched=new Set,this.eventTime=null,this.threshold=1111,this.numOnHover=0}return e(n,[{key:"init",value:function(){!this.browser.supportsLinkPrefetch()||this.browser.isDataSaverModeOn()||this.browser.isSlowConnection()||(this.regex={excludeUris:RegExp(this.config.excludeUris,"i"),images:RegExp(".("+this.config.imageExt+")$","i"),fileExt:RegExp(".("+this.config.fileExt+")$","i")},this._initListeners(this))}},{key:"_initListeners",value:function(e){-1<this.config.onHoverDelay&&document.addEventListener("mouseover",e.listener.bind(e),e.listenerOptions),document.addEventListener("mousedown",e.listener.bind(e),e.listenerOptions),document.addEventListener("touchstart",e.listener.bind(e),e.listenerOptions)}},{key:"listener",value:function(e){var t=e.target.closest("a"),n=this._prepareUrl(t);if(null!==n)switch(e.type){case"mousedown":case"touchstart":this._addPrefetchLink(n);break;case"mouseover":this._earlyPrefetch(t,n,"mouseout")}}},{key:"_earlyPrefetch",value:function(t,e,n){var i=this,r=setTimeout(function(){if(r=null,0===i.numOnHover)setTimeout(function(){return i.numOnHover=0},1e3);else if(i.numOnHover>i.config.rateThrottle)return;i.numOnHover++,i._addPrefetchLink(e)},this.config.onHoverDelay);t.addEventListener(n,function e(){t.removeEventListener(n,e,{passive:!0}),null!==r&&(clearTimeout(r),r=null)},{passive:!0})}},{key:"_addPrefetchLink",value:function(i){return this.prefetched.add(i.href),new Promise(function(e,t){var n=document.createElement("link");n.rel="prefetch",n.href=i.href,n.onload=e,n.onerror=t,document.head.appendChild(n)}).catch(function(){})}},{key:"_prepareUrl",value:function(e){if(null===e||"object"!==(void 0===e?"undefined":r(e))||!1 in e||-1===["http:","https:"].indexOf(e.protocol))return null;var t=e.href.substring(0,this.config.siteUrl.length),n=this._getPathname(e.href,t),i={original:e.href,protocol:e.protocol,origin:t,pathname:n,href:t+n};return this._isLinkOk(i)?i:null}},{key:"_getPathname",value:function(e,t){var n=t?e.substring(this.config.siteUrl.length):e;return n.startsWith("/")||(n="/"+n),this._shouldAddTrailingSlash(n)?n+"/":n}},{key:"_shouldAddTrailingSlash",value:function(e){return this.config.usesTrailingSlash&&!e.endsWith("/")&&!this.regex.fileExt.test(e)}},{key:"_isLinkOk",value:function(e){return null!==e&&"object"===(void 0===e?"undefined":r(e))&&(!this.prefetched.has(e.href)&&e.origin===this.config.siteUrl&&-1===e.href.indexOf("?")&&-1===e.href.indexOf("#")&&!this.regex.excludeUris.test(e.href)&&!this.regex.images.test(e.href))}}],[{key:"run",value:function(){"undefined"!=typeof RocketPreloadLinksConfig&&new n(new RocketBrowserCompatibilityChecker({capture:!0,passive:!0}),RocketPreloadLinksConfig).init()}}]),n}();t.run(); }()); /* ]]> */ </script> <script type="text/javascript" src="https://instituteforpr.org/wp-includes/js/imagesloaded.min.js" id="imagesloaded-js"></script> <script type="text/javascript" src="https://instituteforpr.org/wp-includes/js/masonry.min.js" id="masonry-js"></script> <script type="text/javascript" src="https://instituteforpr.org/wp-includes/js/jquery/jquery.masonry.min.js" id="jquery-masonry-js"></script> <script data-minify="1" type="text/javascript" src="https://instituteforpr.org/wp-content/cache/min/1/wp-content/themes/ipr/js/functions.js?ver=1732296125" id="twentythirteen-script-js"></script> <script type="text/javascript" id="jquery-lazyloadxt-js-extra"> /* <![CDATA[ */ var a3_lazyload_params = {"apply_images":"1","apply_videos":"1"}; /* ]]> */ </script> <script type="text/javascript" src="//instituteforpr.org/wp-content/plugins/a3-lazy-load/assets/js/jquery.lazyloadxt.extra.min.js" id="jquery-lazyloadxt-js"></script> <script type="text/javascript" src="//instituteforpr.org/wp-content/plugins/a3-lazy-load/assets/js/jquery.lazyloadxt.srcset.min.js" id="jquery-lazyloadxt-srcset-js"></script> <script type="text/javascript" id="jquery-lazyloadxt-extend-js-extra"> /* <![CDATA[ */ var a3_lazyload_extend_params = {"edgeY":"0","horizontal_container_classnames":""}; /* ]]> */ </script> <script data-minify="1" type="text/javascript" src="https://instituteforpr.org/wp-content/cache/min/1/wp-content/plugins/a3-lazy-load/assets/js/jquery.lazyloadxt.extend.js?ver=1732296126" id="jquery-lazyloadxt-extend-js"></script> <script type="text/javascript" id="eael-general-js-extra"> /* <![CDATA[ */ var localize = {"ajaxurl":"https:\/\/instituteforpr.org\/wp-admin\/admin-ajax.php","nonce":"8592ec0aac","i18n":{"added":"Added ","compare":"Compare","loading":"Loading..."},"eael_translate_text":{"required_text":"is a required field","invalid_text":"Invalid","billing_text":"Billing","shipping_text":"Shipping","fg_mfp_counter_text":"of"},"page_permalink":"https:\/\/instituteforpr.org\/","cart_redirectition":"","cart_page_url":"","el_breakpoints":{"mobile":{"label":"Mobile Portrait","value":767,"default_value":767,"direction":"max","is_enabled":true},"mobile_extra":{"label":"Mobile Landscape","value":880,"default_value":880,"direction":"max","is_enabled":false},"tablet":{"label":"Tablet Portrait","value":1024,"default_value":1024,"direction":"max","is_enabled":true},"tablet_extra":{"label":"Tablet Landscape","value":1200,"default_value":1200,"direction":"max","is_enabled":false},"laptop":{"label":"Laptop","value":1366,"default_value":1366,"direction":"max","is_enabled":false},"widescreen":{"label":"Widescreen","value":2400,"default_value":2400,"direction":"min","is_enabled":false}},"ParticleThemesData":{"default":"{\"particles\":{\"number\":{\"value\":160,\"density\":{\"enable\":true,\"value_area\":800}},\"color\":{\"value\":\"#ffffff\"},\"shape\":{\"type\":\"circle\",\"stroke\":{\"width\":0,\"color\":\"#000000\"},\"polygon\":{\"nb_sides\":5},\"image\":{\"src\":\"img\/github.svg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":0.5,\"random\":false,\"anim\":{\"enable\":false,\"speed\":1,\"opacity_min\":0.1,\"sync\":false}},\"size\":{\"value\":3,\"random\":true,\"anim\":{\"enable\":false,\"speed\":40,\"size_min\":0.1,\"sync\":false}},\"line_linked\":{\"enable\":true,\"distance\":150,\"color\":\"#ffffff\",\"opacity\":0.4,\"width\":1},\"move\":{\"enable\":true,\"speed\":6,\"direction\":\"none\",\"random\":false,\"straight\":false,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":1200}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":true,\"mode\":\"repulse\"},\"onclick\":{\"enable\":true,\"mode\":\"push\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":400,\"line_linked\":{\"opacity\":1}},\"bubble\":{\"distance\":400,\"size\":40,\"duration\":2,\"opacity\":8,\"speed\":3},\"repulse\":{\"distance\":200,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}","nasa":"{\"particles\":{\"number\":{\"value\":250,\"density\":{\"enable\":true,\"value_area\":800}},\"color\":{\"value\":\"#ffffff\"},\"shape\":{\"type\":\"circle\",\"stroke\":{\"width\":0,\"color\":\"#000000\"},\"polygon\":{\"nb_sides\":5},\"image\":{\"src\":\"img\/github.svg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":1,\"random\":true,\"anim\":{\"enable\":true,\"speed\":1,\"opacity_min\":0,\"sync\":false}},\"size\":{\"value\":3,\"random\":true,\"anim\":{\"enable\":false,\"speed\":4,\"size_min\":0.3,\"sync\":false}},\"line_linked\":{\"enable\":false,\"distance\":150,\"color\":\"#ffffff\",\"opacity\":0.4,\"width\":1},\"move\":{\"enable\":true,\"speed\":1,\"direction\":\"none\",\"random\":true,\"straight\":false,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":600}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":true,\"mode\":\"bubble\"},\"onclick\":{\"enable\":true,\"mode\":\"repulse\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":400,\"line_linked\":{\"opacity\":1}},\"bubble\":{\"distance\":250,\"size\":0,\"duration\":2,\"opacity\":0,\"speed\":3},\"repulse\":{\"distance\":400,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}","bubble":"{\"particles\":{\"number\":{\"value\":15,\"density\":{\"enable\":true,\"value_area\":800}},\"color\":{\"value\":\"#1b1e34\"},\"shape\":{\"type\":\"polygon\",\"stroke\":{\"width\":0,\"color\":\"#000\"},\"polygon\":{\"nb_sides\":6},\"image\":{\"src\":\"img\/github.svg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":0.3,\"random\":true,\"anim\":{\"enable\":false,\"speed\":1,\"opacity_min\":0.1,\"sync\":false}},\"size\":{\"value\":50,\"random\":false,\"anim\":{\"enable\":true,\"speed\":10,\"size_min\":40,\"sync\":false}},\"line_linked\":{\"enable\":false,\"distance\":200,\"color\":\"#ffffff\",\"opacity\":1,\"width\":2},\"move\":{\"enable\":true,\"speed\":8,\"direction\":\"none\",\"random\":false,\"straight\":false,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":1200}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":false,\"mode\":\"grab\"},\"onclick\":{\"enable\":false,\"mode\":\"push\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":400,\"line_linked\":{\"opacity\":1}},\"bubble\":{\"distance\":400,\"size\":40,\"duration\":2,\"opacity\":8,\"speed\":3},\"repulse\":{\"distance\":200,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}","snow":"{\"particles\":{\"number\":{\"value\":450,\"density\":{\"enable\":true,\"value_area\":800}},\"color\":{\"value\":\"#fff\"},\"shape\":{\"type\":\"circle\",\"stroke\":{\"width\":0,\"color\":\"#000000\"},\"polygon\":{\"nb_sides\":5},\"image\":{\"src\":\"img\/github.svg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":0.5,\"random\":true,\"anim\":{\"enable\":false,\"speed\":1,\"opacity_min\":0.1,\"sync\":false}},\"size\":{\"value\":5,\"random\":true,\"anim\":{\"enable\":false,\"speed\":40,\"size_min\":0.1,\"sync\":false}},\"line_linked\":{\"enable\":false,\"distance\":500,\"color\":\"#ffffff\",\"opacity\":0.4,\"width\":2},\"move\":{\"enable\":true,\"speed\":6,\"direction\":\"bottom\",\"random\":false,\"straight\":false,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":1200}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":true,\"mode\":\"bubble\"},\"onclick\":{\"enable\":true,\"mode\":\"repulse\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":400,\"line_linked\":{\"opacity\":0.5}},\"bubble\":{\"distance\":400,\"size\":4,\"duration\":0.3,\"opacity\":1,\"speed\":3},\"repulse\":{\"distance\":200,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}","nyan_cat":"{\"particles\":{\"number\":{\"value\":150,\"density\":{\"enable\":false,\"value_area\":800}},\"color\":{\"value\":\"#ffffff\"},\"shape\":{\"type\":\"star\",\"stroke\":{\"width\":0,\"color\":\"#000000\"},\"polygon\":{\"nb_sides\":5},\"image\":{\"src\":\"http:\/\/wiki.lexisnexis.com\/academic\/images\/f\/fb\/Itunes_podcast_icon_300.jpg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":0.5,\"random\":false,\"anim\":{\"enable\":false,\"speed\":1,\"opacity_min\":0.1,\"sync\":false}},\"size\":{\"value\":4,\"random\":true,\"anim\":{\"enable\":false,\"speed\":40,\"size_min\":0.1,\"sync\":false}},\"line_linked\":{\"enable\":false,\"distance\":150,\"color\":\"#ffffff\",\"opacity\":0.4,\"width\":1},\"move\":{\"enable\":true,\"speed\":14,\"direction\":\"left\",\"random\":false,\"straight\":true,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":1200}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":false,\"mode\":\"grab\"},\"onclick\":{\"enable\":true,\"mode\":\"repulse\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":200,\"line_linked\":{\"opacity\":1}},\"bubble\":{\"distance\":400,\"size\":40,\"duration\":2,\"opacity\":8,\"speed\":3},\"repulse\":{\"distance\":200,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}"},"eael_login_nonce":"8aef0456eb","eael_register_nonce":"6051a1a48a","eael_lostpassword_nonce":"7a237dd936","eael_resetpassword_nonce":"d22ec17b40"}; /* ]]> */ </script> <script type="text/javascript" src="https://instituteforpr.org/wp-content/plugins/essential-addons-for-elementor-lite/assets/front-end/js/view/general.min.js" id="eael-general-js"></script> <script data-minify="1" type="text/javascript" src="https://instituteforpr.org/wp-content/cache/min/1/wp-content/uploads/essential-addons-elementor/eael-63131.js?ver=1732296126" id="eael-63131-js"></script> <script type="text/javascript" src="https://instituteforpr.org/wp-content/plugins/elementor-pro/assets/js/webpack-pro.runtime.min.js" id="elementor-pro-webpack-runtime-js"></script> <script type="text/javascript" src="https://instituteforpr.org/wp-content/plugins/elementor/assets/js/webpack.runtime.min.js" id="elementor-webpack-runtime-js"></script> <script type="text/javascript" src="https://instituteforpr.org/wp-content/plugins/elementor/assets/js/frontend-modules.min.js" id="elementor-frontend-modules-js"></script> <script type="text/javascript" src="https://instituteforpr.org/wp-includes/js/dist/hooks.min.js" id="wp-hooks-js"></script> <script type="text/javascript" src="https://instituteforpr.org/wp-includes/js/dist/i18n.min.js" id="wp-i18n-js"></script> <script type="text/javascript" id="wp-i18n-js-after"> /* <![CDATA[ */ wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } ); /* ]]> */ </script> <script type="text/javascript" id="elementor-pro-frontend-js-before"> /* <![CDATA[ */ var ElementorProFrontendConfig = {"ajaxurl":"https:\/\/instituteforpr.org\/wp-admin\/admin-ajax.php","nonce":"4c331bd9e4","urls":{"assets":"https:\/\/instituteforpr.org\/wp-content\/plugins\/elementor-pro\/assets\/","rest":"https:\/\/instituteforpr.org\/wp-json\/"},"settings":{"lazy_load_background_images":true},"shareButtonsNetworks":{"facebook":{"title":"Facebook","has_counter":true},"twitter":{"title":"Twitter"},"linkedin":{"title":"LinkedIn","has_counter":true},"pinterest":{"title":"Pinterest","has_counter":true},"reddit":{"title":"Reddit","has_counter":true},"vk":{"title":"VK","has_counter":true},"odnoklassniki":{"title":"OK","has_counter":true},"tumblr":{"title":"Tumblr"},"digg":{"title":"Digg"},"skype":{"title":"Skype"},"stumbleupon":{"title":"StumbleUpon","has_counter":true},"mix":{"title":"Mix"},"telegram":{"title":"Telegram"},"pocket":{"title":"Pocket","has_counter":true},"xing":{"title":"XING","has_counter":true},"whatsapp":{"title":"WhatsApp"},"email":{"title":"Email"},"print":{"title":"Print"},"x-twitter":{"title":"X"},"threads":{"title":"Threads"}},"facebook_sdk":{"lang":"en_US","app_id":""},"lottie":{"defaultAnimationUrl":"https:\/\/instituteforpr.org\/wp-content\/plugins\/elementor-pro\/modules\/lottie\/assets\/animations\/default.json"}}; /* ]]> */ </script> <script type="text/javascript" src="https://instituteforpr.org/wp-content/plugins/elementor-pro/assets/js/frontend.min.js" id="elementor-pro-frontend-js"></script> <script type="text/javascript" src="https://instituteforpr.org/wp-includes/js/jquery/ui/core.min.js" id="jquery-ui-core-js"></script> <script type="text/javascript" id="elementor-frontend-js-before"> /* <![CDATA[ */ var elementorFrontendConfig = {"environmentMode":{"edit":false,"wpPreview":false,"isScriptDebug":false},"i18n":{"shareOnFacebook":"Share on Facebook","shareOnTwitter":"Share on Twitter","pinIt":"Pin it","download":"Download","downloadImage":"Download image","fullscreen":"Fullscreen","zoom":"Zoom","share":"Share","playVideo":"Play Video","previous":"Previous","next":"Next","close":"Close","a11yCarouselWrapperAriaLabel":"Carousel | Horizontal scrolling: Arrow Left & Right","a11yCarouselPrevSlideMessage":"Previous slide","a11yCarouselNextSlideMessage":"Next slide","a11yCarouselFirstSlideMessage":"This is the first slide","a11yCarouselLastSlideMessage":"This is the last slide","a11yCarouselPaginationBulletMessage":"Go to slide"},"is_rtl":false,"breakpoints":{"xs":0,"sm":480,"md":768,"lg":1025,"xl":1440,"xxl":1600},"responsive":{"breakpoints":{"mobile":{"label":"Mobile Portrait","value":767,"default_value":767,"direction":"max","is_enabled":true},"mobile_extra":{"label":"Mobile Landscape","value":880,"default_value":880,"direction":"max","is_enabled":false},"tablet":{"label":"Tablet Portrait","value":1024,"default_value":1024,"direction":"max","is_enabled":true},"tablet_extra":{"label":"Tablet Landscape","value":1200,"default_value":1200,"direction":"max","is_enabled":false},"laptop":{"label":"Laptop","value":1366,"default_value":1366,"direction":"max","is_enabled":false},"widescreen":{"label":"Widescreen","value":2400,"default_value":2400,"direction":"min","is_enabled":false}}},"version":"3.24.4","is_static":false,"experimentalFeatures":{"e_nested_atomic_repeaters":true,"e_onboarding":true,"home_screen":true,"link-in-bio":true,"floating-buttons":true},"urls":{"assets":"https:\/\/instituteforpr.org\/wp-content\/plugins\/elementor\/assets\/","ajaxurl":"https:\/\/instituteforpr.org\/wp-admin\/admin-ajax.php"},"nonces":{"floatingButtonsClickTracking":"b0a721a583"},"swiperClass":"swiper-container","settings":{"page":[],"editorPreferences":[]},"kit":{"active_breakpoints":["viewport_mobile","viewport_tablet"],"global_image_lightbox":"yes","lightbox_enable_counter":"yes","lightbox_enable_fullscreen":"yes","lightbox_enable_zoom":"yes","lightbox_enable_share":"yes","lightbox_title_src":"title","lightbox_description_src":"description"},"post":{"id":63131,"title":"Institute%20for%20Public%20Relations%20%E2%80%93%20The%20Science%20Beneath%20the%20Art%20of%20Public%20Relations","excerpt":"","featuredImage":false}}; /* ]]> */ </script> <script type="text/javascript" src="https://instituteforpr.org/wp-content/plugins/elementor/assets/js/frontend.min.js" id="elementor-frontend-js"></script> <script type="text/javascript" src="https://instituteforpr.org/wp-content/plugins/elementor-pro/assets/js/elements-handlers.min.js" id="pro-elements-handlers-js"></script> <script src="https://instituteforpr.org/wp-content/themes/ipr/js/bootstrap.min.js"></script> <script data-minify="1" src="https://instituteforpr.org/wp-content/cache/min/1/wp-content/themes/ipr/js/jquery.matchHeight.js?ver=1732296126"></script> <script data-minify="1" src="https://instituteforpr.org/wp-content/cache/min/1/wp-content/themes/ipr/js/app.js?ver=1732296126"></script> <style> @media only screen and (min-width: 768px) and (max-width:991px) {.navbar-header {width: 100%;}.navbar-brand {padding-top: 7px;padding-bottom: 7px;height: auto;text-align: center;float: none;display: flex;width: 100%;justify-content: center;margin: 0 !important;}#navbar-collapse {width: 100%;float: left;}#navbar-collapse #menu-main-navigation {margin-right: 0;width: 100%;display: flex;justify-content: center;flex-wrap: wrap;}.navbar-default ul.navbar-nav > li > a {padding: 30px 10px !important;}}@media only screen and (min-width: 992px) {.navbar-brand {position: relative;top: 0;padding-top: 10px;padding-bottom: 10px;height: auto;}.navbar-header {width: 26%;}#navbar-collapse {width: 74%;float: left;}.navbar-default ul.navbar-nav > li > a {padding-top: 28px;padding-bottom: 28px;padding-left: 10px;padding-right: 10px;}}.gallery-columns-2 .gallery-item{width: 350%;float:left;padding: 10px 10px;}.gallery-columns-3 .gallery-item{width: 33.33%;float:left;padding: 10px 10px;}.gallery-columns-4 .gallery-item{width: 25%;float:left;padding: 10px 10px;}@media only screen and (min-width: 1200px) {.navbar-brand {position: relative;top: 0;padding-top: 7px;padding-bottom: 7px;height: auto;}.navbar-header {width: 33%;}#navbar-collapse {width: 67%;float: left;}.navbar-default ul.navbar-nav > li > a {padding-top: 40px;padding-bottom: 40px;padding-left: 15px;padding-right: 15px;}}@media only screen and (max-width: 767px) {.gallery-columns-3 .gallery-item{width: 100%;}.navbar-header {display: flex;align-items: center;margin: 0 !important;width: 100%;}.navbar-header .navbar-toggle {order: 1;margin-top: 0;margin-bottom: 0;margin-right: 0;margin-left: auto;}.navbar-brand {height: auto;padding-top: 15px;padding-bottom: 15px;padding-left: 0;padding-right: 0;margin-right: 20px;}.navbar-brand img {max-height: 60px;}} </style>  <script async src="https://www.googletagmanager.com/gtag/js?id=UA-21350588-1"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-21350588-1'); </script> <script async src="https://www.googletagmanager.com/gtag/js?id=G-4HRQD5X85W"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-4HRQD5X85W'); </script> </body></html>