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class="textwidget custom-html-widget"><a href="https://instituteforpr.org/behavioral-insights-research-center/about-birc/" class="list-group-item">About</a> <a href="https://instituteforpr.org/research-behavioral-insights-research-center/" class="list-group-item">Research</a> <a href="https://instituteforpr.org/category/research/behavioral-communications/ipr-birc-signature-studies/" class="list-group-item">Signature Studies</a> <a href="https://instituteforpr.org/behavioral-insights-research-center/birc-editorial-board/" class="list-group-item">Team</a><a href="https://instituteforpr.org/events/ipr-webinars/" class="list-group-item">Webinars</a></div></aside> </div> </div> </div> </aside> <div class="col-sm-9 MobilePaddingTop"> <div id="primary" class="text-content"> <div id="content" class="site-content" role="main"> <article id="post-28810" class="post-28810 page type-page status-publish hentry"> <header class="entry-header"> </header> <div class="entry-content"> <div class='mailmunch-forms-before-post' style='display: none !important;'></div><p data-wp-editing="1"><img fetchpriority="high" decoding="async" class="lazy lazy-hidden aligncenter wp-image-54551" src="//instituteforpr.org/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://instituteforpr.org/wp-content/uploads/DONT-DELETE_-Website-Featured-Images-54-1000x296.jpg" alt="" width="800" height="237" srcset="" data-srcset="https://instituteforpr.org/wp-content/uploads//DONT-DELETE_-Website-Featured-Images-54-1000x296.jpg 1000w, https://instituteforpr.org/wp-content/uploads//DONT-DELETE_-Website-Featured-Images-54-300x89.jpg 300w, https://instituteforpr.org/wp-content/uploads//DONT-DELETE_-Website-Featured-Images-54-250x74.jpg 250w, https://instituteforpr.org/wp-content/uploads//DONT-DELETE_-Website-Featured-Images-54-768x228.jpg 768w, https://instituteforpr.org/wp-content/uploads//DONT-DELETE_-Website-Featured-Images-54.jpg 1080w" sizes="(max-width: 800px) 100vw, 800px" /><noscript><img fetchpriority="high" decoding="async" class="aligncenter wp-image-54551" src="https://instituteforpr.org/wp-content/uploads/DONT-DELETE_-Website-Featured-Images-54-1000x296.jpg" alt="" width="800" height="237" srcset="https://instituteforpr.org/wp-content/uploads//DONT-DELETE_-Website-Featured-Images-54-1000x296.jpg 1000w, https://instituteforpr.org/wp-content/uploads//DONT-DELETE_-Website-Featured-Images-54-300x89.jpg 300w, https://instituteforpr.org/wp-content/uploads//DONT-DELETE_-Website-Featured-Images-54-250x74.jpg 250w, https://instituteforpr.org/wp-content/uploads//DONT-DELETE_-Website-Featured-Images-54-768x228.jpg 768w, https://instituteforpr.org/wp-content/uploads//DONT-DELETE_-Website-Featured-Images-54.jpg 1080w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></p> <p>The mission of the IPR Behavioral Insights Research Center is to conduct research on the factors that influence attitude and behavioral change to enable effective communication. BIRC can help professionals understand how and why people think and behave the way they do in this ever-changing business environment. Research areas include how to better understand the influence of cognitive neuroscience, behavioral economics, social psychology and narrative theory to positively influence the study and practice of public relations</p> <p>Explore BIRC’s Signature Studies<a href="https://instituteforpr.org/category/research/behavioral-communications/ipr-birc-signature-studies/"> here! </a></p><div class='mailmunch-forms-in-post-middle' style='display: none !important;'></div> <p></p> <div class='mailmunch-forms-after-post' style='display: none !important;'></div> </div> <footer class="entry-meta"> </footer> </article> <div id="comments" class="comments-area"> <div class="comments-container"> </div> </div> <article class="article RelatedResearch MarginBottomNull"> <div class="post-author clearfix"> <div class="CustomResearchPanel"> <div class="post-img post-94359"> <div class="entry-thumbnail"> <img width="1024" height="730" src="//instituteforpr.org/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-1-2.png" class="lazy lazy-hidden alignright wp-post-image" alt="" decoding="async" srcset="" data-srcset="https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-1-2.png 1024w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-1-2-300x214.png 300w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-1-2-1000x713.png 1000w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-1-2-250x178.png 250w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-1-2-768x548.png 768w" sizes="(max-width: 1024px) 100vw, 1024px" /><noscript><img width="1024" height="730" src="https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-1-2.png" class="alignright wp-post-image" alt="" decoding="async" srcset="https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-1-2.png 1024w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-1-2-300x214.png 300w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-1-2-1000x713.png 1000w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-1-2-250x178.png 250w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-1-2-768x548.png 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></noscript> </div> </div> <div class="post-title"><a href="https://instituteforpr.org/how-does-fake-news-affect-organizational-reputation-judgments/"><h3>How Does Fake News Affect Organizational Reputation Judgments?</h3></a></div> <div class="SmallDesc"> This summary is provided by the IPR Behavioral Insights Research Center Dr. Simone Mariconda and colleagues examined how fake news influenced individuals’ judgment and purchasing intentions towa <a href="https://instituteforpr.org/how-does-fake-news-affect-organizational-reputation-judgments/">... more</a> </div> </div> </div> </article> <article class="article RelatedResearch MarginBottomNull"> <div class="post-author clearfix"> <div class="CustomResearchPanel"> <div class="post-img post-94133"> <div class="entry-thumbnail"> <img width="1024" height="730" src="//instituteforpr.org/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-44.png" class="lazy lazy-hidden alignright wp-post-image" alt="" decoding="async" srcset="" data-srcset="https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-44.png 1024w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-44-300x214.png 300w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-44-1000x713.png 1000w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-44-250x178.png 250w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-44-768x548.png 768w" sizes="(max-width: 1024px) 100vw, 1024px" /><noscript><img width="1024" height="730" src="https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-44.png" class="alignright wp-post-image" alt="" decoding="async" srcset="https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-44.png 1024w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-44-300x214.png 300w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-44-1000x713.png 1000w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-44-250x178.png 250w, https://instituteforpr.org/wp-content/uploads/DO-NOT-DELETE-New-Feat-Img-Size-44-768x548.png 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></noscript> </div> </div> <div class="post-title"><a href="https://instituteforpr.org/what-consumer-habits-should-organizations-pay-attention-to/"><h3>What Consumer Habits Should Organizations Pay Attention to?</h3></a></div> <div class="SmallDesc"> NielsenIQ examined how consumer shopping habits have changed over time, and what organizations should anticipate heading into 2025. An online survey of more than 17,000 consumers was conducted in June <a href="https://instituteforpr.org/what-consumer-habits-should-organizations-pay-attention-to/">... more</a> </div> </div> </div> </article> <article class="article RelatedResearch MarginBottomNull"> <div class="post-author clearfix"> <div class="CustomResearchPanel"> <div class="post-img post-92188"> </div> <div class="post-title"><a href="https://instituteforpr.org/how-can-corporate-social-advocacy-csa-be-implemented-in-the-workplace-effectively/"><h3>How Can Corporate Social Advocacy (CSA) Be Implemented Effectively in the Workplace ?</h3></a></div> <div class="SmallDesc"> This summary is provided by the IPR Organizational Communication Research Center. Dr. Yeonsoo Kim and Dr. Shana Meganck examined how corporate social advocacy (CSA) can be effectively implemented thr <a href="https://instituteforpr.org/how-can-corporate-social-advocacy-csa-be-implemented-in-the-workplace-effectively/">... more</a> </div> </div> </div> </article> <article class="article RelatedResearch MarginBottomNull"> <div class="post-author clearfix"> <div class="CustomResearchPanel"> <div class="post-img post-91153"> <div class="entry-thumbnail"> <img width="1024" height="730" src="//instituteforpr.org/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://instituteforpr.org/wp-content/uploads/democracy-1.png" class="lazy lazy-hidden alignright wp-post-image" alt="" decoding="async" srcset="" data-srcset="https://instituteforpr.org/wp-content/uploads/democracy-1.png 1024w, https://instituteforpr.org/wp-content/uploads/democracy-1-300x214.png 300w, https://instituteforpr.org/wp-content/uploads/democracy-1-1000x713.png 1000w, https://instituteforpr.org/wp-content/uploads/democracy-1-250x178.png 250w, https://instituteforpr.org/wp-content/uploads/democracy-1-768x548.png 768w" sizes="(max-width: 1024px) 100vw, 1024px" /><noscript><img width="1024" height="730" src="https://instituteforpr.org/wp-content/uploads/democracy-1.png" class="alignright wp-post-image" alt="" decoding="async" srcset="https://instituteforpr.org/wp-content/uploads/democracy-1.png 1024w, https://instituteforpr.org/wp-content/uploads/democracy-1-300x214.png 300w, https://instituteforpr.org/wp-content/uploads/democracy-1-1000x713.png 1000w, https://instituteforpr.org/wp-content/uploads/democracy-1-250x178.png 250w, https://instituteforpr.org/wp-content/uploads/democracy-1-768x548.png 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></noscript> </div> </div> <div class="post-title"><a href="https://instituteforpr.org/what-technology-challenges-do-employees-have-in-the-workplace/"><h3>What Technology Challenges Do Employees Have in the Workplace?</h3></a></div> <div class="SmallDesc"> This summary is provided by the IPR Organizational Communication Research Center. Appspace examined the challenges and perceptions of employees in all types of workplaces (in-person, hybrid, and remot <a href="https://instituteforpr.org/what-technology-challenges-do-employees-have-in-the-workplace/">... more</a> </div> </div> </div> </article> <article class="article RelatedResearch MarginBottomNull"> <div class="post-author clearfix"> <div class="CustomResearchPanel"> <div class="post-img post-93033"> <div class="entry-thumbnail"> <img width="1024" height="730" src="//instituteforpr.org/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://instituteforpr.org/wp-content/uploads/employee-engagement-7.png" class="lazy lazy-hidden alignright wp-post-image" alt="" decoding="async" srcset="" data-srcset="https://instituteforpr.org/wp-content/uploads/employee-engagement-7.png 1024w, https://instituteforpr.org/wp-content/uploads/employee-engagement-7-300x214.png 300w, https://instituteforpr.org/wp-content/uploads/employee-engagement-7-1000x713.png 1000w, https://instituteforpr.org/wp-content/uploads/employee-engagement-7-250x178.png 250w, https://instituteforpr.org/wp-content/uploads/employee-engagement-7-768x548.png 768w" sizes="(max-width: 1024px) 100vw, 1024px" /><noscript><img width="1024" height="730" src="https://instituteforpr.org/wp-content/uploads/employee-engagement-7.png" class="alignright wp-post-image" alt="" decoding="async" srcset="https://instituteforpr.org/wp-content/uploads/employee-engagement-7.png 1024w, https://instituteforpr.org/wp-content/uploads/employee-engagement-7-300x214.png 300w, https://instituteforpr.org/wp-content/uploads/employee-engagement-7-1000x713.png 1000w, https://instituteforpr.org/wp-content/uploads/employee-engagement-7-250x178.png 250w, https://instituteforpr.org/wp-content/uploads/employee-engagement-7-768x548.png 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></noscript> </div> </div> <div class="post-title"><a href="https://instituteforpr.org/how-do-americans-feel-about-the-workplace/"><h3>How Do Americans Feel About the Workplace?</h3></a></div> <div class="SmallDesc"> This summary is provided by the IPR Organizational Communication Research Center. Bentley University and Gallup examined Americans’ opinions of organizations, flexible hours, and the workplace i <a href="https://instituteforpr.org/how-do-americans-feel-about-the-workplace/">... more</a> </div> </div> </div> </article> <article class="article RelatedResearch MarginBottomNull"> <div class="post-author clearfix"> <div class="CustomResearchPanel"> <div class="post-img post-91141"> <div class="entry-thumbnail"> <img width="1024" height="730" src="//instituteforpr.org/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://instituteforpr.org/wp-content/uploads/employee-engagement-3.png" class="lazy lazy-hidden alignright wp-post-image" alt="" decoding="async" srcset="" data-srcset="https://instituteforpr.org/wp-content/uploads/employee-engagement-3.png 1024w, https://instituteforpr.org/wp-content/uploads/employee-engagement-3-300x214.png 300w, https://instituteforpr.org/wp-content/uploads/employee-engagement-3-1000x713.png 1000w, https://instituteforpr.org/wp-content/uploads/employee-engagement-3-250x178.png 250w, https://instituteforpr.org/wp-content/uploads/employee-engagement-3-768x548.png 768w" sizes="(max-width: 1024px) 100vw, 1024px" /><noscript><img width="1024" height="730" src="https://instituteforpr.org/wp-content/uploads/employee-engagement-3.png" class="alignright wp-post-image" alt="" decoding="async" srcset="https://instituteforpr.org/wp-content/uploads/employee-engagement-3.png 1024w, https://instituteforpr.org/wp-content/uploads/employee-engagement-3-300x214.png 300w, https://instituteforpr.org/wp-content/uploads/employee-engagement-3-1000x713.png 1000w, https://instituteforpr.org/wp-content/uploads/employee-engagement-3-250x178.png 250w, https://instituteforpr.org/wp-content/uploads/employee-engagement-3-768x548.png 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></noscript> </div> </div> <div class="post-title"><a href="https://instituteforpr.org/how-can-motivational-language-help-newcomers-in-the-workplace/"><h3>How Can Motivational Language Help Newcomers in the Workplace?</h3></a></div> <div class="SmallDesc"> This summary is provided by the IPR Organizational Communication Research Center. Dr. Cen April Yue, Dr. Sifan Xu, Dr. Weiting Tao, and Dr. Lei Vincent Huang examined how supervisors’ use of motivat <a href="https://instituteforpr.org/how-can-motivational-language-help-newcomers-in-the-workplace/">... more</a> </div> </div> </div> </article> <article class="article RelatedResearch MarginBottomNull"> <div class="post-author clearfix"> <div class="CustomResearchPanel"> <div class="post-img post-91357"> <div class="entry-thumbnail"> <img width="1024" height="730" src="//instituteforpr.org/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://instituteforpr.org/wp-content/uploads/democracy-1-1.png" class="lazy lazy-hidden alignright wp-post-image" alt="" decoding="async" srcset="" data-srcset="https://instituteforpr.org/wp-content/uploads/democracy-1-1.png 1024w, https://instituteforpr.org/wp-content/uploads/democracy-1-1-300x214.png 300w, https://instituteforpr.org/wp-content/uploads/democracy-1-1-1000x713.png 1000w, https://instituteforpr.org/wp-content/uploads/democracy-1-1-250x178.png 250w, https://instituteforpr.org/wp-content/uploads/democracy-1-1-768x548.png 768w" sizes="(max-width: 1024px) 100vw, 1024px" /><noscript><img width="1024" height="730" src="https://instituteforpr.org/wp-content/uploads/democracy-1-1.png" class="alignright wp-post-image" alt="" decoding="async" srcset="https://instituteforpr.org/wp-content/uploads/democracy-1-1.png 1024w, https://instituteforpr.org/wp-content/uploads/democracy-1-1-300x214.png 300w, https://instituteforpr.org/wp-content/uploads/democracy-1-1-1000x713.png 1000w, https://instituteforpr.org/wp-content/uploads/democracy-1-1-250x178.png 250w, https://instituteforpr.org/wp-content/uploads/democracy-1-1-768x548.png 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></noscript> </div> </div> <div class="post-title"><a href="https://instituteforpr.org/what-are-the-impacts-of-supreme-court-decisions-on-public-relations/"><h3>Understanding the Supreme Court’s 2024 Decisions: Impacts on Public Relations Practice</h3></a></div> <div class="SmallDesc"> With all the coverage of presidential politics, it is easy to overlook the recent major U.S. Supreme Court cases. 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